On the 16th of this month, sports brand 361° Launching the “young” offensive again,Official announcement actor Gong Jun is the brand’s global spokesperson, It’s time to eliminateThe interest was quickly triggered on WeiboHot discussion. Up to now, related topics have been read 800 million times, as many as 3.34 million discussed, and Gong Jun’s personal posts have also received nearly 3 million reposts and likes, arousing widespread attention and discussion.

This is one of the most closely watched celebrity endorsements in the first half of 2021, and it is also an important moment for 361° to usher in the rejuvenation of the brand.

Official announcement of Gong Jun as global spokesperson

361° “clink glasses” with young people

From playing Yuan Che in “Drunk and Linglong”, to the urban drama “From Marriage to Love” by more audiences, and then by playing the actor Wen Kexing in “Shanhe Linglong”, he became well-known by more people,Rapid rise in popularityofGong Jun becomes the presentHot actor. but 361° Why chooseGong Jun, Popularity is only one of them. Choosing a spokesperson is a matter of careful consideration for a brand, especially the selectionGlobal spokesperson, It is also a symbol of the personality of the brand, and every move of the spokesperson affects the image of the brand.On the other hand, Gong Jun, looks healthy and sunny, and has both exercise and time.Still traits,Sincere and hearty personality.In the playEvery shot, every role interpretationKeepThe most dedicated and professional attitude,These characteristics can well interpret the 361° “more than a degree of love”Brand spirit. In particular, this time 361°The essence of choosing a spokesperson is different from the past. Looking back at the spokespersons that the brand has worked with in the past, from swimmer Sun Yang, NBA player Kevin Love, to Marbury, all are mainly sports stars and professional athletes.And now join the entertainment industry andBrand highly compatibleActor, enough to explain361°The decision to rejuvenate and fashion the brandheart. To break the endorsement sports formation of sports stars,Sign Gong Jun,Correct 361°Not only is the continued fermentation of brand awareness and popularity, but alsoSending us a new message: the future 361° will have more fashionable and trendy single product choices; for Gong Jun, this cooperation has also increased his own trendy sports personality. In the ever-changing fashion industry, 361° and Gong Jun are a great opportunity to seize young people, resonate with young people, and get closer. However, don’t think that this official announcement is the starting gun for 361° rejuvenation. For the exploration of rejuvenation, the brand has already started four years ago. From joining the e-sports field To the joint popular IP In 2018, there is noLuckMobile brand and electricityCompete In the context of IP cooperation,361°AnnounceversusThe in-depth cooperation of e-sports club QG made the industry scream “Unexpectedly”, and instantly became a sports brand that was brave to “eat crabs” in everyone’s mouth. 361°Rich income, getThe attention of a large number of game users. To know,E-sports is a sport that young people are paying attention to. 361° goalThe audience is highly consistent.With the help of young peopleIt is undoubtedly a cross-border action to output the brand’s sports concept in an entertaining way. 361° x Saint Seiya 361° x QQ Speed In terms of product design,361°Also keep diggingYoung people’s hobbies,from2020 Since the beginning of the year, the brand has expanded in IP The layout of joint names is frequentlyCo-branded IPs favored by light people, such as “Saint Seiya”, “Pokémon”, and “QQ Speed”, which not only have brand craftsmanshipThe blessings have more stories throughout the sneakers. 361° x Trisomy At the end of last year, 361° also won the cooperation rights of the science fiction big IP-the long science fiction work “Three Body”, and launched a series of co-branded products. According to reports, a new trend show of science fiction functions will be held at China International Fashion Week in September to warm up the new product line next year. Next year, 361° will continue to make efforts based on the design of “Three-Body” and bring more future technology trends. A series of joint actions with distinctive personalities,It highlights the brand’s courage to challenge and innovate, and also imprints the youthful design image into the minds of young people. Under a series of measures,In the first quarter of 2021, the performance of 361° continued the good development momentum of last year.The retail sales of main brand products increased by double digits compared with the same period last year, while the retail sales of children’s brand products increased by about 20%-30% compared with the same period last year.The recovery trend is accelerating. Riding on this young trend,361° Work with Gong Jun, the global brand spokesperson, to build mutual resonance with the younger generation,Demonstrating the strong attempts and strong confidence of domestic sports brands to counterattack.According to official disclosures, more fashion actors will join the spokesperson matrix in the future. Will your Idol appear? Please wait and see!

Purple small stand-up collar T-shirt, layered on a black inner, plus a casual and handsome haircut, it looks like a casual dress up when going out shopping, but it is very fashionable!

Gong Jun’s simple body is simple and thoughtful in daily life, and the flower shirt is also held, and his long legs are too superior.

And his hat is the same color as washed jeans, and the red on his shirt echoes the red of his hat and shoes. The overall is not fancy, very refreshing and youthful.

Chen Feiyu’s private clothes are relatively simple and refreshing, but they pay more attention to small details, and the overall color matching looks particularly comfortable.

Yang Yang’s clothes material and detailed design have always been clean, concise and generous, and the amateurs have a strong reference. The gray polo shirt with lanyard decoration jeans and a backpack on his back are simply so exciting.

Zhang Binbin is very daily boyfriend style, short-sleeved shorts with black and white, very summery.

I personally think that it is better not to be too fancy in daily life, it’s good to be simple and simple like this.

Yin Zheng is really thinner from this look. The question is, can we cut this hairstyle shorter?

Huang Xiaoming has lost a lot of weight, and his eyes are a little more melancholy. The gray T-shirt is matched with gray trousers, and his figure management is very successful.

Although he is always complaining about greasy and plain words, it is still good to make up his mind to lose weight and keep in shape.

Seeing Liu Yu’s upper body, I want to say it’s not bad? When I see the pants interrupted…

The affectionate Gao Weiguang is this wearing grandpa’s denim coat?

Song Weilong’s proportions are nothing to say, and the private server tastes good, and the matching is textured and high-end.

Moreover, his private clothes are more sports and leisure, and I feel that there are more sweaters + sports pants and sports shoes, which ordinary people can easily learn from.

But is it really not hot to wear sweaters in summer?

Yu Mengyu

Luo Yunxi

Cai Xukun’s outfit is also very special. The sleeveless vest and straight-leg pants are impressive.

I wanted to say that this time the male celebrity’s airport photos were all OK, until I saw Jing Boran, did he wear the wrong female colleague’s coat?

I don’t know if it’s for the purpose of bringing goods. I feel that Jing Bao is a well-dressed lady, and she would never recognize her without a name.

Netizens said when they saw it, they finally understood why he was called the noble son.

Wearing a small fragrant jacket with a pearl necklace, the messenger bag is exquisite and fashionable.

In fact, those items on him are not so easy to carry, and he feels quite individual.

But shouldn’t you wear a pearl necklace simply neutralize it? Chanel’s women’s clothing is really not everyday…

Looking around in this circle, I found that most of the actors are still better dressed than the idols.

Personally, I prefer a more refreshing literary style, so I like Yang Yang and Song Weilong. The two different styles belong to the outfits I will stare at when I walk on the street.

However, private clothes are all based on their own style. Art or art is just a style, not a standard of identification, just suitable for your own temperament and pleasing to the eye.

Above, who do you think has the best private server taste?

(The picture comes from the Internet, if you have any objections, please contact to delete)

In May, I felt like I was floating in the vast land of colorful flowers and memories. Illustration In May, I felt like I was floating in the vast expanse of colorful flowers and memories. It seems that a whole sky of memories is brought back forever of a period of nostalgia. The roads in May are high and wide, sunny and windy, carrying a busy summer on their shoulders. To be amazed by the purple color filled with mausoleums on each street, each road marked the footprints. The familiar road that is usually passed every day turns purple. Chan in the summer sun as if to alleviate some of the glare and harshness. To leave a mark. Looking up at each bunch of flowers, we feel lost in the midst of the vastness. The two sides of the road are dyed purple with mausoleums, so the heart is forever, the car is hesitant to move. Memories of a time when students dreamed rushing back. The petals are thin and light, holding the gong in the wind. The notebook gently presses the petals who give it, but keeps it forever in the student’s age. The corner of the schoolyard is filled with green leaves and purple colors every summer like a slow, romantic and peaceful movie. Where the students often sit forever at recess or review together at the end of the course, at the end of the year. That place is like a private pride, a special hidden space of the beloved school. Summer is adorned with colorful flowers marking a separate territory that cannot be mixed. The sky is filled with red phoenix. Recovering, agitated, wistfully calling the student’s name. The more radiant and fresh Phuong becomes, the closer the day of parting comes. As much as the children are eager for the summer vacation, the seniors will be quiet, thinking, and sad all the time. Sadness is about to leave school, away from teachers and close friends. Even though the month of May is unintentionally sown in people’s hearts, unrelenting pain. The hot summer sun softens before the pink and white color of the lotus returns to the city. Sen back to town on simple and simple bicycles. The lotus brings with it the peace and serenity of flowers rising up in the mud to soften the harshness of the sun, the glare of the season, the noise of the city. The street seems quieter, more peaceful. May knows how to plant a small but painful nostalgia in our hearts. Like canary yellow dyed the whole sky. Above, there is only a space that is as bright as sunshine, fresh and full of life. Flowers fall in bunches from above to wide, spacious. Only a quiet flower tree at the front gate lit up a sunny space. Someone bustling together to keep memories. Years have passed, the student days are far away, but still in memory the familiar image of the canary tree dyes the memory yellow. Thinking about summer, people cringe back to the days of intense sunburn. But Hanoi has its own way to cool the souls of those who stay and those who leave. With a gentle pure lotus flower, with a calm green lotus leaf, fragrant nuggets are wrapped. With mausoleums, phoenixes, canaries in the sky. By a small alley, accepting the sunlight as clear as honey, it adorns the yellow wall. There is a summer in May somewhere that is always so warm and yet so gentle in my heart…

Sharing with Zing, Khanh Van said she was present in New York, USA. The beauty does not have a specific date to return to Vietnam. Due to the complicated disease situation, the number of international flights is limited. In the US, Khanh Van will complete a job, including a photo shoot. After impressing at the Miss Universe contest with a sexy and varied fashion style, Khanh Van chose a street style that favors dynamism and personality. She combines a t-shirt, checkered shirt, and sneakers. In another streetwear set, she mixed jeans and crop-top. Khanh Van cleverly chooses a mask of the same color as the costume. Miss Universe Vietnam 2019 shared that after days of intense concentration for the Miss Universe contest, she still maintains good health and spirit. At the 69th Miss Universe, Khanh Van was the most voted contestant and went straight to the top 21. The representative of Vietnam was unlucky to enter the top 10. She expressed regret: “When I stopped in the top 21. , many contestants asked me not to be in the top 10. I know you love me. I’m really sorry too.” Regarding the swimsuit performance in the final night, which was criticized for being lacking in explosiveness, Khanh Van shared: “I think each person has their own way of seeing and evaluating. Actually on the semi-final night, the contestants were very focused. This is an important night. To the finale, we focus on the charisma, show the most comfortable. I feel like I did well.” Compared to Vietnamese candidates who have gone to international competitions before, Khanh Van has a thorough preparation in terms of images and costumes. She always tries to appear neat at each event. Some Miss Universe contestants praised Khanh Van’s fashion style.

Family members perform the fire dance to pray for good luck and goodness. Each ethnic group has its own unique and distinctive customs and practices creating the richness and diversity of cultures of the ethnic groups in the area. The fire dancing custom of the Red Dao people at the beginning of the year is one of those characteristics … To reschedule up… The fire dancing custom of the Luc Yen Red Dao (Yen Bai) is usually only held on a small scale in the household. Households that practice fire dancing will be passed on from generation to generation. This activity is held every 3 years with the aim of banishing bad luck, praying for family members to have health, a good crop, good life, and a full life. To see firsthand the custom of fire dancing, we went to Khai Trung commune, Luc Yen district on the 4th day of the Tan Suu Lunar New Year. This is a locality where over 90% are the Red Dao people. Thuy Dieu slope winding along a misty mountain slope leads us to this upland commune. Passing the slope a large, flat green plain surrounded by limestone mountains appeared before your eyes. In that green plains is the life of nearly 1,500 Red Dao people. Mixed life of the people is the green color of the mountains, the white of the plum blossoms, the plum blossoms, the red color of cherry blossoms … All combined with the shimmering colors on the dresses of the Dao girls who are bustling in springtime create a poetic spring scene here. The fields, upland fields are also gradually “put on themselves” a lush green with spring sky and earth. “Over the past years, along with focusing on implementing economic development programs and improving the lives of people, the Party Committee and Khai Trung commune authorities have also paid special attention to propaganda and mobilization of people to preserve and upholding customs and practices with many traditional cultural values, prominent such as the restoration and maintenance of the seasonal festival, fire dancing customs of the Red Dao people ”- Mr. Hoang Van Cau, Chairman Khai Trung commune People’s Committee said. Rooster is an indispensable mascot in the fire dance ceremony. “Dance” in the coals for good luck Mr. Trieu Tai Quan’s family is one of the few families in the commune that still maintain the custom of jumping fire. This custom is like a “karma” that only in Mr. Quan’s family can carry out from generation to generation. Every three years, Mr. Quan’s family holds a fire jump on the occasion of the New Year. Before the fire dance festival, his family prepared a tray to worship and ask for permission from the ancestors, the gods about the organization of the fire jump. Mr. Phung Thua Hoc – The priest at the fire dance ceremony shared: To prepare for the fire dance ceremony, the host family must invite the priest and prepare the participants to dance about a week earlier, according to the previous regulations. The boys chosen to participate in the fire dance must keep their bodies clean, do not kill, and do not engage in boy and girl affairs for at least 3 days. However, today these regulations are no longer mandatory and strict, just before joining the fire jump the boys wash and wear clean clothes. When it was dusk, a large fire was prepared in the middle of the house, when the fire was almost gone, only bright red coals were the sound of gongs that started the ceremony. In the pounding sound of gongs, 2 priests began to pray for permission of ancestors and gods and read the names of those who participated in the fire. At this time, the participants of the fire dance sit on a bench next to the offering tray and wait to do the “spell” of mindfulness. Listening to the rush of gongs, participants enter the fire as if they are empowered, their bravery will vibrate, shout a sound and jump into the embers with bare feet. They even used their bare hands to throw hot coals into the air and began to “bathe” the fire. Participants will take turns jumping and charring until the fire is over. After participating in the festival, the firefighter’s costumes were only dust, dirty, not scorched, nor were their limbs burned. When the fire dance is over, the two shamans continue to do some rituals to finish. Mr. Phung Van Doanh, a fire-jumping participant, said: The first time joining the fire dance, looking at the red coal was also very apprehensive, only afraid of being burned, but when he was “allowed” by the priest, he was like receiving. More strength, somehow unable to sit still, just rushed into the fire. Having participated a lot, but I have never suffered burns even if I was small. The fire dance practice is practiced by many ethnic minorities, becoming a unique cultural ritual that has existed for a long time. In each community, there is a different way, scale and time to organize but all have the same origin from the worship of fire god, a symbol of life, prosperity, happiness and indispensable in life. human life. At the same time, it is an opportunity for people to give thanks to their ancestors and wish for a good crop and a full life.