Recently, the old drama bone Zhang Chenguang has been on the hot search. This conscientious actor who has been in the industry for more than 30 years has encountered ridicule and abuse from some people in the live broadcast room because of the live broadcast. , And also spread rumors that he “sells fakes.” Zhang Chenguang was emotional after seeing the barrage and apologized to the audience in tears.

In fact, Zhang Chenguang is a very dedicated actor. He has superb acting skills and has created many classic images. His life is simple and low-key. When the epidemic broke out, he also donated 16 million to Wuhan. But this is such an actor with strong business ability and good character, because he was maliciously attacked for no reason when he brought the goods on a live broadcast, and people felt unfair for him and couldn’t help but reflect on why everyone now has such big opinions on the celebrity’s goods. ?

As live streaming has become more popular in recent years, many celebrities have stopped, but there are not a few cases of “car overturning”.

Pan Changjiang once persuaded Xie Mengwei, the actor of “Gazi”, not to take the goods live, saying that the water was too deep, but within half a year he started selling OEM wine himself, and was ridiculed by netizens as “Panga’s friend”;

Singer Yang Kun received 100,000 yuan of “pit fee” from many merchants on Double Eleven last year. However, the sales volume was only 40,000 yuan and was jointly defended by merchants;

The popular talk show anchor Li Xueqin also came off the double eleven last year to bring the goods. However, of the 3.11 million viewers in the live broadcast room that day, less than 110,000 were real viewers. The rest were spent on sales, and were criticized by the Consumer Association. Data injection.

Li Xiaolu, who started from a very high starting point but turned herself into a bad artist, had a good result of earning 21 million yuan a night, but was vilified by netizens during the live broadcast, and Li Xiaolu herself was quickly “blocked” by the live broadcast industry.

Although celebrities have their own halo, they must be very professional in order to do a good job in live broadcast. Otherwise, problems will easily occur in various links such as product selection, atmosphere adjustment, and after-sales service. The above cases are typical. In fact, not only the celebrities, but also the professional anchors have a hard time. The “Matthew effect” in the live streaming industry is becoming more and more obvious. The small anchors are struggling. Even the head anchors have foreseen some less positive trends. They plan to find another way out: Simba established the “Hangzhou Xincheng” in 2019. “Information Technology Company”, incubating the “Xinxuan” brand; Wei Ya’s team has been involved in the field of private equity investment; Li Jiaqi is also a shareholder of more than ten companies. Obviously, these top anchors are all leaving a way for themselves. Although live streaming is faltering, “live streaming” is still a trend. Recently, many bankrupt entrepreneurs have begun to come back through live streaming. For example, Tan Chang’an, the founder of “Tan Yutou Hot Pot”, which once swept the country, calmly talked about his entrepreneurial experience and failure process in the live broadcast. The first video released on Douyin was uploaded in less than 10 hours. Thousands of likes and thousands of comments. Although Tan Changan said that he did not want to be an online celebrity, everything seems to be developing in the direction of an online celebrity: Recently, a “Tan Ziyu” hot pot restaurant appeared in Chengdu. The store is full of photos of Tan Changan and celebrities, and the entrance is prominent. There are also signs that were picked from the last Tanyutou hot pot chain at the time. The mother-in-law of Big S, Zhang Lan, the founder of “South Beauty”, joined Douyin after bankruptcy in 2019 and opened two accounts, one for sharing ladies’ outfits, the other for gourmet content, and also started offline. The high-end catering brand can be regarded as a successful “turnover”. From this point of view, live broadcast itself has no fixed attributes, it is just a model, it all depends on how people use it or when to use it: it is not used well, fakes are flooded, chaotic, and harmful. However, if the “open” method is correct, the live broadcast will also play the role of “1+1> 2”, which will generate more help

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Burden on world trade Freighters back up off southern China

As of: 21.06.2021 8:59 a.m.

The container ships are stowed in the fourth largest port in the world. The reason is a corona outbreak in Shenzhen-Yantian. The international movement of goods is impaired – possibly until the end of the year.

From Steffen Wurzel, ARD studio Shanghai

The congestion of the container ships off southern China is worse than that Blockade of the Suez Canal in March This is how Vincent Clerc, manager of the Danish shipping company Maersk, summed it up in a conversation with journalists in mid-June. At times, around 130 container ships from all over the world were anchored off the port of Shenzhen-Yantian, as reported by the Bloomberg news agency.

Weeks-long consequences for world trade

The reason for the traffic jam is a new – albeit small – corona outbreak in the southern Chinese part of Guangdong, where Shenzhen is located. Because the local authorities ordered the port of Shenzhen to be partially closed due to the corona, ships could not dock and cast off. Supply chains worldwide are out of step. German companies in the Guangdong region are also reporting that department stores are sometimes overcrowded. In the meantime, the situation in Guangdong has normalized, but weeks will pass before the backlog has completely cleared, estimates Nick Marro, an analyst for world trade at the Economist Intelligence Unit (EIU) in Hong Kong. The backlog will therefore continue for weeks through the global supply chains.

Traffic jam in the fourth largest port in the world

Shenzhen-Yantian is the fourth largest container port in the world; Last year more than 27 million standard containers (TEU) were handled there. For comparison: In Hamburg there were fewer than nine million containers in 2020, i.e. around a third of them.

The logistics delays are a problem especially for the tech and electronics industry: around 90 percent of all electronics exports from China go through the port of Shenzhen-Yantian. Analyst Nick Marro expects the situation to remain tense, given the global openings after the height of the Covid-19 pandemic.

Relaxation probably only towards the end of the year

“There is no sign of an end to global consumer demand for goods and products. In many western countries, stocks are usually replenished in the third quarter of the year, which continues to ensure high trading activity,” says Marro. “This suggests that the tensions in global logistics and at the ports will not ease until the fourth quarter of the year.” In China, almost no reports are made of the container ship congestion in front of the port of Shenzhen-Yantian

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

On June 6th, some media reported that when a supermarket in Chengdu opened, the eligibility to purchase Moutai could be drawn after purchasing a certain amount. One person bought a lottery ticket and bought nearly 7 tons of rice, and got the qualification to buy 9 bottles of Moutai. However, he went to the supermarket to fetch the rice, but the supermarket denied it, saying that the man had taken the rice away!

“Their monitoring has also been adjusted. It hasn’t given me the result yet, so I have been procrastinating.”

Not eligible to buy Moutai

010-June 3, 2010 is the opening day of a chain supermarket in Chengdu Wanda Plaza. In order to promote customer consumption, opening activities are in full swing. Mr. Tao said that he bought 268 bags of pearl rice in the supermarket at a price of 100 yuan, and the total consumption was 26,800 yuan. Each bag weighs 50 kg, with a total weight of 6.7 tons. It is too heavy to be taken away on the spot. After checking out, he left the supermarket and was about to find a truck to take Mira.

“I didn’t take it when I checked out, but the store said I took rice.” Mr. Tao said.

Mr. Tao said that when he was looking for a truck to pick up rice in the supermarket the next day, the other party said he had taken the rice away. There are 10,000 question marks on Mr. Tao’s head and more than two hundred bags of rice. Not sure if he took himself away?

Subsequently, Mr. Tao asked the supermarket to check the monitoring, but after obtaining the monitoring, there was no result, “has been dragging on”.

Not to mention chain supermarkets, which are private convenience stores, where there are quite a few surveillance cameras. It is nothing more than the problem of Mr. Tao not being able to pick up the goods. Why is it so difficult to solve?

Mr. Tao said that the reason why he bought so many bags of rice was to participate in the supermarket lottery: if he bought more than 388 yuan, he can take Maotai to buy it once. The winner can buy the cheap Tianfei Moutai for 1499 yuan per bottle.

According to the receipt in Mr. Tao’s hand, every four bags of rice is a receipt, and the checkout amount is 400 yuan, with the words “lottery” printed on it.

Men’s supermarket bought nearly 7 tons of rice

–

Obstacles in picking up

Because there were too many meters, Mr. Tao couldn’t take it away by himself, so he went to the draw directly after the checkout at the cash register. After all, Mr. Tao is here for this. But after the lottery was over, when Mr. Tao wanted to take the rice, the supermarket said Mr. Tao had finished picking up the rice. Mr. Tao recalled the situation at that time. He used a tray to pull Mi to the checkout counter, but did not pull it out directly. The high-definition camera clearly shows that more than 200 bags of rice cannot be taken away casually.

Regarding the question raised by Mr. Tao, the supermarket staff said that during the opening activities, the supermarket was short of staff, so it took a little time to deal with this matter.

Supermarket staff: “Because we didn’t expect to say how you bought the rice, and didn’t release it, we also found it strange.”

The supermarket said that if Mr. Tao really bought the rice and did not take it away, after investigation, he would take away all 268 bags of rice.

Supermarket statement

After being reported by the media, it attracted the attention of many netizens. On the one hand, they were curious about the reason why Mr. Tao bought a lot of rice, and on the other hand, it was the explanation of the crowd. After understanding the cause and effect, netizens have left their own opinions. Some netizens believe that for the supermarket chain, this product is not worth deceiving, and there is a misunderstanding between the two sides; but some netizens believe that the responsible party is in the supermarket, so the cashier must be impressed with such a large order, “the supermarket is a bit ridiculous.”

What do you think of it?

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

Illustration In Decision 100/QD-TTg dated January 19, 2019 of the Prime Minister approving the “Project on implementation, application and management of the traceability system”, the Ministry of Science and Technology is responsible for building Build and put into operation the National Product and Goods Export Portal. At present, the Ministry of Science and Technology has developed and published 20 national standards in the field of NR. It is expected that in the fourth quarter of 2021, the National Product and Goods Trade Portal will come into operation. National standards are the basis for businesses to standardize TXNG activities, in which information about products and goods is fully collected in all stages of the supply chain, instead of only information. of farming and production as it is today. The TXNG portal will store this information to serve the advertising needs of businesses and to manage and supervise the implementation of TXNG by the State. A product is considered traceable through an electronic label using barcodes or QR codes according to the standards of the GS1 global bar code organization, when using scanning software or applications. The QR code must display all information about the product chain, from purchasing supplies, monitoring the care process, spraying, fertilizing, harvesting, preliminary processing, and transportation. This information is collected automatically or semi-automatically and is exploited and shared. The National Center for Codes and Barcodes (Ministry of Science and Technology) – the unit authorized to assume the prime responsibility for implementing Decision No. 100/QD-TTg – is coordinating in developing a draft Circular on electrical labels. to issue a uniform regulation on stamps and labels using barcodes and QR codes to meet the above requirements. According to the National Center for Codes and Barcodes, the comprehensive implementation of such stages brings benefits to businesses and people. Enterprises have tools to manage and publicize product quality, increase competitive value in the market. Consumers know product quality through information about the entire process of formation and path of a product before it goes on sale. Management agencies will accurately and promptly determine the cause of product quality problems as well as the roles and responsibilities of the parties involved. When the information about TXNG products and goods is uploaded by businesses to the TXNG Portal, it will create a data warehouse to serve the needs of transparent export product information and e-commerce of enterprises.

via. “The Queen Wearing Prada”

Recently, a Weibo has aroused heated discussion. Netizens who did not buy video advertising members made a self-deprecating voice in the face of 90-second-long advertisements: “I can’t even afford members. What’s the use of showing these advertisements to me? It should be shown to those who can afford it.”

As soon as this remark came out, many netizens enthusiastically agreed. The so-called “customized placement” advertisements on video websites, Moments ads and various apps are somewhat confusing, and I can’t help but ask, “I can’t afford it / won’t buy it. Why do you recommend this to me?”

01.

18K gold paper clip,

What did I buy for?

In the first two weeks, Hermès released a series of design drawings of a series of fruit and vegetable platinum bags (Birkin bags) on the brand’s official Instagram account:

These vegetable and fruit bags are designed by artist Ben Denzer and are platinum bags of asparagus, cabbage, cucumber, apple and banana. Of course, the official quickly explained that this is the designer’s second creation of the classic platinum bag design. It is all made with real fruits and vegetables and will not be used in real design and production.

Although they understand the designer’s ingenuity and painstaking efforts, netizens still expressed their inability to appreciate it, and jokingly asked the designer “Say goodbye to the luxury design world quickly.”

via. “Run On”

There seems to be an insurmountable gap between luxury design and the aesthetics of the general public, and the two sides often fail to reach a consensus on some products. In the first two months, Twitter also launched a “luxury complaint” activity, foreign home office, Netizens who are idle and bored have posted the most outrageous luxury items they have seen while surfing the Internet. .

It was originally shared by a netizen from Nordstrom Of a diamond chair decoration , You can add a chain to carry it on your shoulder or carry it on your hand. The tweeter said: “My interest is to find outrageous products on Nordstrom’s website. This may be the most outrageous one I have found.”

Subsequently, the netizens in the comments also found that the product evaluation on the right “Every penny is worth it” And under the product “Only one left” Make this picture even more funny.

Thus, a “outrageous luxury” battle began.A netizen shared a piece Price of 100 US dollars (about 640 yuan) stone . What’s even more outrageous is that this netizen does have a piece, and the bottom piece of reply is asking “why” inexplicably.

and also A brick from Supreme, priced at US$300 (approximately 1900 RMB) . Netizen: “This brick is very useful, for example, it can be used to shoot yourself to death-when you find yourself buying a brick for $300”, “Hang it on the idle fish and sell it, and say it can kill vampires or something” .

Nordstrom also has a trick: Bicycle lock necklace priced at US$845 (about 5400 RMB) . Some netizens said that this is no different from the jewelry made by their daughter’s handicraft class, and some netizens commented unscrupulously: “How wonderful, so that you can lock yourself in a place at any time, so no one will steal you.”

The same stylish design is the one recommended by the Facebook page every day Ski goggles priced at US$925 (approximately RMB 5,900) . Netizens commented: “Yes, blind everyone on your skiing road.”

The aesthetic crit is yet to come: a Broccoli handbag priced at US$1,395 (approximately RMB 8,900) . Although this price is not a big deal, its design and workmanship shocked all the netizens present. If it weren’t for a big fan of broccoli, it would be hard to imagine anyone who would spend a lot of money to buy such a handbag.

What’s even more incredible is Tiffany sells 1100 US dollars (about 7000 yuan) canned food and 1500 US dollars (about 9600 yuan) paperclip bookmark . If the paperclip bookmark is to pretend to inadvertently reveal one’s cultural literacy and strong financial resources while taking out the book, it is hard to imagine the specific use scene of the silver can of thousands of dollars.

Tiffany’s also exaggerated a sterling silver yarn ball priced at 9,500 US dollars (about 60,000 yuan). Netizen: “A cute cat that is unique in the world is worth it, but it is estimated that cats will not like playing silver thread balls.”

The puzzling netizens can only comfort themselves: “Maybe the rich will need to use this to weave something.”

02.

Can’t afford it and won’t buy it,

Why push me ads?

In fact, this is not the first time that the issue of luxury advertising has been raised. Some netizens also gave the answer intimately:

The meaning of luxury is not to bring enjoyment when used, its more important role is to form a distinction between classes. What it provides is a sense of spiritual satisfaction, not the use value of commodities as daily necessities.

therefore, Everyone will become an audience for luxury promotion:

For real consumer groups, luxury goods mean taste, aesthetics, identity and wealth status. They identify each other among people of the same class through luxury consumption and complete social interaction.

But at the same time, if the world is full of rich people, then “rich people” will no longer exist; if the world can afford luxury goods, then luxury goods will no longer be “luxury”. There must always be such “luxury atmosphere groups” , Both recognizable and unable to afford luxury goods, this kind of “envious, jealous and hate” contributes to the meaning of luxury goods.

via. “The Great Mrs. Maisel”

The Israeli biologist Zahavi once proposed a hypothesis called the “handicap principle” ,That is to say, if a creature retains some flashy, useless, or even useless characteristics, it actually means that it is powerful enough to fully afford the trouble caused by such characteristics.

This “cumbersome principle” also makes sense when it comes to luxury consumption. If a person has enough money and spare time to buy expensive clothes that are difficult to take care of, incredible decorations, flashy daily necessities, then exactly one message is revealed: This person is rich enough to afford these things of little use value.

It is very enviable.

via. “Chibi Maruko”

To put it another way, when we don’t understand what luxury design is “At the time, perhaps it just shows that we are not the audience of this product. What we have to do is to become an atmosphere group that understands but can’t afford it, and exaggerates the temperament of luxury products that can be viewed from a distance but not playable.

As for the real audience, buyers will naturally spend a lot of money for “innovative design”, “unique shape”, “showing taste” and other reasons.

Luxury is like this: if you have money and leisure, you can buy it if you want to buy it; if you really want it, it’s not ashamed to work hard to make money; if you don’t appreciate it, there will naturally be something more suitable for you waiting for you in the world.

via. “Please answer 1988”

-Today’s topic-

You have bought or seen

What is the most outrageous luxury design?

Author-Iris

In which, the total import-export value of enterprises with foreign direct investment (FDI) reached 182.81 billion USD, up 38.2% (equivalent to 50.56 billion USD); the import-export value of domestic enterprises was 79.93 billion USD, up 24.5% (equivalent to 15.71 billion USD) over the same period last year. In the 2nd period of May, 2021, the trade balance of goods has a deficit of 129 million USD. Generally, in the 5 months of 2021, the trade balance will have a deficit of 473 million USD. Illustration/nhandan.vn Regarding exports: The total value of Vietnam’s exports in the 2nd period of May, 2021 reached US$ 14.28 billion, up 20.1% (equivalent to an increase of US$ 2.39 billion in absolute terms) compared to the same period last year. May 1, 2021. The export value of the second period of May, 2021, fluctuated and increased compared to the period of May 1, 2021 in the following commodity groups: Textile and garment increased by USD 303 million; iron and steel of all kinds increased by 199 million USD; machinery, equipment, tools and spare parts increased by 185 million USD; footwear of all kinds increased by $182 million… Thus, in the first 5 months of 2021, the total export value of Vietnam reached 131.13 billion USD, an increase of 30.9%, equivalent to an increase of 30.96 billion USD over the same period in 2020. Statistics of the General Department of Customs also show that the export value of goods of foreign direct investment (FDI) enterprises in the 2nd period of May, 2021 reached 10.15 billion USD, up 16 6%, equivalent to an increase of $ 1.44 billion compared to the first period of the month, thereby bringing the total export value of goods from the beginning of the year to the end of May 2021 of this group of enterprises to $ 97.20 billion, an increase 36.7% (equivalent to an increase of 26.08 billion USD) over the same period last year, accounting for 74.1% of the total export value of the country. Regarding imports: The total value of imported goods of Vietnam in the 2nd period of May, 2021 reached 14.41 billion USD, an increase of 4.3% (equivalent to an increase of 594 million USD in absolute number) compared to the actual result. in the first half of May 2021. Import value of goods in the 2nd period of May 5-2021 increased compared to the previous period 1 mainly in a number of commodity groups: Computers, electronic products and components increased by 168 million USD; crude oil increased by 132 million USD; Ore and other minerals increased by 126 million USD… Thus, in the first 5 months of 2021, the total import value of the whole country reached 131.6 billion USD, up 36.7% (equivalent to 35.3 billion USD) over the same period in 2020. Import value of goods by FDI enterprises in this period reached US$9.1 billion, a slight increase of 2.6% (equivalent to an increase of US$232 million) compared to the first period of May 2021. Calculated in the 5 months of 2021, the total import value of this group of enterprises reached 85.61 billion USD, up 40% (equivalent to 24.47 billion USD) over the same period last year, accounting for 65% of the total import value. import value of the country.

via. “The Queen Wearing Prada”

Recently, a Weibo has aroused heated discussion. Netizens who did not buy video advertising members made a self-deprecating voice in the face of 90-second-long advertisements: “I can’t even afford members. What’s the use of showing these advertisements to me? It should be shown to those who can afford it.”

As soon as this remark came out, many netizens enthusiastically agreed. The so-called “customized placement” advertisements on video websites, Moments ads and various apps are somewhat confusing, and I can’t help but ask, “I can’t afford it / won’t buy it. Why do you recommend this to me?”

01.

18K gold paper clip,

What did I buy for?

In the first two weeks, Hermès released a series of design drawings of a series of fruit and vegetable platinum bags (Birkin bags) on the brand’s official Instagram account:

These vegetable and fruit bags are designed by artist Ben Denzer and are platinum bags of asparagus, cabbage, cucumber, apple and banana. Of course, the official quickly explained that this is the designer’s second creation of the classic platinum bag design. It is all made with real fruits and vegetables and will not be used in real design and production.

Although they understand the designer’s ingenuity and painstaking efforts, netizens still expressed their inability to appreciate it, and jokingly asked the designer “Say goodbye to the luxury design world quickly.”

via. “Run On”

There seems to be an insurmountable gap between luxury design and the aesthetics of the general public, and the two sides often fail to reach a consensus on some products. In the first two months, Twitter also launched a “luxury complaint” activity, foreign home office, Netizens who are idle and bored have posted the most outrageous luxury items they have seen while surfing the Internet. .

It was originally shared by a netizen from Nordstrom Of a diamond chair decoration , You can add a chain to carry it on your shoulder or carry it on your hand. The tweeter said: “My interest is to find outrageous products on Nordstrom’s website. This may be the most outrageous one I have found.”

Subsequently, the netizens in the comments also found that the product evaluation on the right “Every penny is worth it” And under the product “Only one left” Make this picture even more funny.

Thus, a “outrageous luxury” battle began.A netizen shared a piece Price of 100 US dollars (approximately 640 RMB) stone . What’s even more outrageous is that this netizen does have a piece, and the bottom piece of reply is asking “why” inexplicably.

and also A brick from Supreme, priced at US$300 (approximately 1900 RMB) . Netizen: “This brick is very useful, for example, it can be used to shoot yourself to death-when you find yourself buying a brick for $300”, “Hang it on the idle fish and sell it, and say it can kill vampires or something” .

Nordstrom also has a trick: Bicycle lock necklace priced at US$845 (about 5400 RMB) . Some netizens said that this is no different from the jewelry made by their daughter’s handicraft class, and some netizens commented unscrupulously: “How wonderful, so that you can lock yourself in a place at any time, so no one will steal you.”

The same stylish design is the one recommended by the Facebook page every day Ski goggles priced at US$925 (approximately RMB 5,900) . Netizens commented: “Yes, blind everyone on your skiing road.”

The aesthetic crit is yet to come: a Broccoli handbag priced at US$1,395 (approximately RMB 8,900) . Although this price is not a big deal, its design and workmanship shocked all the netizens present. If it weren’t for a big fan of broccoli, it would be hard to imagine anyone who would spend a lot of money to buy such a handbag.

What’s even more incredible is Tiffany sells 1100 US dollars (about 7000 yuan) canned food and 1500 US dollars (about 9600 yuan) paperclip bookmark . If the paperclip bookmark is to pretend to inadvertently reveal one’s cultural literacy and strong financial resources while taking out the book, it is hard to imagine the specific use scene of the silver can of thousands of dollars.

Tiffany’s also exaggerated a sterling silver yarn ball priced at 9,500 US dollars (about 60,000 yuan). Netizen: “A cute cat that is unique in the world is worth it, but it is estimated that cats will not like playing silver thread balls.”

The puzzling netizens can only comfort themselves: “Maybe the rich will need to use this to weave something.”

02.

Can’t afford it and won’t buy it,

Why push me ads?

In fact, this is not the first time that the issue of luxury advertising has been raised. Some netizens also gave the answer intimately:

The meaning of luxury is not to bring enjoyment when used, its more important role is to form a distinction between classes. What it provides is a sense of spiritual satisfaction, not the use value of commodities as daily necessities.

therefore, Everyone will become an audience for luxury promotion:

For real consumer groups, luxury goods mean taste, aesthetics, identity and wealth status. They identify each other among people of the same class through luxury consumption and complete social interaction.

But at the same time, if the world is full of rich people, then “rich people” will no longer exist; if the world can afford luxury goods, then luxury goods will no longer be “luxury”. There must be such “luxury atmosphere groups” , Both recognizable and unable to afford luxury goods, this kind of “envious, jealous and hate” contributes to the meaning of luxury goods.

via. “The Great Mrs. Maisel”

The Israeli biologist Zahavi once proposed a hypothesis called the “handicap principle” ,That is to say, if a creature retains some flashy, useless, or even useless characteristics, it actually means that it is powerful enough to fully afford the trouble caused by such characteristics.

This “cumbersome principle” also makes sense when it comes to luxury consumption. If a person has enough money and spare time to buy expensive clothes that are difficult to take care of, incredible decorations, flashy daily necessities, then exactly one message is revealed: This person is rich enough to afford these things of little use value.

It is very enviable.

via. “Chibi Maruko”

To put it another way, when we don’t understand what luxury design is “At the time, perhaps it just shows that we are not the audience of this product. What we have to do is to become an atmosphere group that understands but can’t afford it, and exaggerates the temperament of luxury products that can be viewed from a distance but not playable.

As for the real audience, buyers will naturally spend a lot of money for “innovative design”, “unique shape”, “showing taste” and other reasons.

Luxury is like this: if you have money and leisure, you can buy it if you want to buy it; if you really want it, it’s not ashamed to work hard to make money; if you don’t appreciate it, there will naturally be something more suitable for you waiting for you in the world.

via. “Please answer 1988”

-Today’s topic-

You have bought or seen

What is the most outrageous luxury design?

Author-Iris

The Ever Given ship ran aground in the southern part of the Suez Canal, Egypt, on March 26, 2021. (Photo: AFP/VNA) The Ever Given ship is no longer blocking the Suez Canal, but the story doesn’t end there with companies embroiled in a lengthy legal battle related to the event, hoping to “save” it. goods worth hundreds of millions of dollars are still being held on this ship for months. IKEA and Lenovo are two of many companies whose goods were detained on board the Ever Given after the ship was stranded at the airport. Suez Canal for six days in March. Many smaller companies such as the British bicycle manufacturer Pearson 1860 and Snuggy UK also had many important orders stuck on this ship. An Egyptian court has detained the Ever Given and its 18,300 containers after the Suez Canal Authority filed its first petition against the ship’s owner, Shoei Kisen Kaisha of Japan, for 916 compensation. million USD for damages and losses caused by the above incident. Therefore, the Ever Given ship and all its cargo are being held at Great Bitter Lake in the canal during the aforementioned legal battle. Many companies have products on ship Ever Given said they were completely unaware of the status of the goods while the proceedings were ongoing, and were not involved in the negotiations surrounding the release of the goods. Even if the parties reach an agreement, these companies or their insurance companies may still be liable for some part of the award. Companies may be forced to spend money under the “General average” clause in international maritime law, under which the parties involved in a shipping voyage are forced to share the costs proportionally if there is a loss. happening. Clyde & Co., a law firm representing companies and insurers with more than $100 million worth of cargo stranded on the Ever Given ship, estimates the total value of the cargo on board at between 600-700 million dollars./.

There has not been a study stating the time period when Quang products began to be exported to other countries, only that, as early as 1925, in the study on Quang Ngai, French Ambassador Laboord wrote that day: ” The wealth and abundance of this province also lies in the cultivation of sugarcane… The harvesting of sugarcane has found a regular exit from the Chinese in Thu Xa. They will export molasses to Hong Kong… They already export up to 12,000 tons of sugar a year.” The busy Phu Tho wharf is now just a peaceful and quiet residential area. Photo: Y THUY In the editorial Quang Ngai province, advocated by Nguyen Ba Trac, printed in Nam Phong magazine in 1933, it also helps us visualize the export of goods of the Quang Ngai people in the past as follows: “Quang Ngai has 3 gates. Big sea: Son Tra estuary in Binh Son, Co Luy estuary in Tu Nghia and Sa Huynh estuary in Duc Pho. Each gate has a Department of Commerce to tax export and import goods. Regarding goods exported through seaports, Quang Ngai province also stated that: “The most important export item of Quang Ngai province is sugar. The place to export the most is Co Luy estuary carried out by Thu Xa city. Ginseng and cinnamon are sold at Son Tra gate, salt is sold at Sa Huynh gate. Particularly for Quang Ngai sugar specialties exported through 3 seaports of Co Luy, Son Tra, Sa Huynh; Quang Ngai province also detailed that, in 3 years 1929 – 1931, Quang Ngai exported 24.1 tons of sugar. In addition to the above products, in the Quang Ngai Geography also mentioned more about the export of rice: “The number of rice exported through the seaports of Co Luy, Son Tra and Sa Huynh in 1931 was still over 80 tons. This is the amount of rice sold by landowners to private traders for export. From the above documents, it can be affirmed that the ownership of large seaports has helped trade and export goods from Quang Ngai to developed countries very early. The reason why Son Tra estuary (Sa Can) is the main export place of cinnamon products is because the source of cinnamon from Tra Bong is quite conveniently transported by traders along the Tra Bong river down to the sea estuary. In Sa Huynh (Duc Pho), because salt is produced by people right next to the sea mouth, salt becomes the main export product through this estuary. As for the Co Luy gate, according to cultural researcher Cao Van Chu, this is the gateway for sugar products from the Quang Ngai plain to other parts of the country and the world, not only through China, but also through China. and through Taiwan, Hong Kong, Singapore… There are no boats now At Co Luy, from ancient times, Chinese merchant ships, after entering this seaport, often anchored at Phu Tho wharf (in the territory of Nghia Phu commune, Quang Ngai city today). Here, goods transported from China such as silk, pottery, traditional medicine… will be unloaded on small boats and transported back to Vuc Hong wharf in Thu Xa (in Nghia Hoa commune, district). Tu Nghia today) delivered to the merchants there. After that, traders in Thu Xa again unloaded Quang Ngai products such as sugar, honey, and agarwood… and then transported them down to Phu Tho wharf and loaded them on Chinese merchant ships to take them back to China. Salt is the main export product through Sa Huynh gate, but for many years, the price has always dropped, making salt farmers less interested in keeping the job. Photo: Y THUY According to the documents in the book Co Luy in the stream of Vietnamese marine culture by author Cao Chu, in the documents of Quang Ngai Province recorded in 1906 by the French colonial government, maritime transportation in Co Luy was It is clearly shown as follows: “In: 330 merchant ships in Central Vietnam entered, 8 sailing ships from Cochinchina arrived, forming a total of 3,000 tons. Ra: 430 sailing ships of China, 27 sailing ships of Cochinchina, 20 sailing ships of Tonkin, combined to a tonnage of 13,000 tons. According to Nguyen Thi Mot, 88 years old, living in Nghia Phu, in the past, Phu Tho wharf was always crowded with boats. Seeing that merchant ships bought sugar in large quantities for export, many people in Nghia Phu also went to trade in sugar in the past. After finding sugar-making villages in Nghia Dung, Nghia Dung to buy spoon sugar, people went back to work to cut the sugar into small lumps, then use a mallet to rub the sugar into powder. Finished sugar is packed into bags to sell to Chinese merchant ships, or to boats going south and north. It used to be one of the busiest trading ports in the province. However, now, Co Luy estuary is just an alluvial estuary, with few ships and boats absent. Once the most important export of Quang Ngai, but now the sugar processing factory in Quang Ngai has also ceased operations. One commodity that used to be the main export product through Sa Huynh gate is salt, which has fallen into a state of “falling in price” for many years, making salt farmers no longer interested in keeping the job… I don’t know when. , those products have regained their “position” as before?

With the popularity of driverless cars in economic development, many people are beginning to gear up! But a friend asked me, there are really too many products in the world. What product is better with an unmanned vending machine?

Friends who have operated unmanned vending machines know that in addition to ideal positioning, they also need to have products that match them. Here is a brief analysis of what is suitable for unmanned vending machines in this field. Some products.

Unmanned shelves.

In fact, many products can be sold in the unmanned vending machine as long as the size and specifications are compatible, and they don’t have to be installed to make a profit, and everyone needs to match and choose according to the characteristics of the situation. According to the positioning point to select the product, you can also select the positioning point according to the product.

vending machine.

First of all, take the very popular transfer stations in the industry (mainly refer to bus stations, passenger stations, airports, subway gates, bus stations, etc.), colleges, and processing plants. Railway stations, passenger stations, and airports belong to the same category. Especially in the waiting room, everyone has time to stay. They can sell bucket noodles, toast, dairy products, snacks, etc., and they can become time-killers. snack. With the characteristics of the subway entrance and the station, everyone hurriedly ate breakfast, but could not find boiling water, and then sold pure water, beverages, and dairy products. The demand for snacks in these two places is not large, mainly healthy drinks.

vending machine.

Talk to colleges and universities, especially colleges and universities, and it is generally suitable to extend to the accommodation downstairs or beside the sports field. Especially for the accommodation downstairs, selling barrel noodles, toast bread, dairy products, snacks, etc. are very suitable, because students have a lot of night cats and are less industrious. It is normal to find something to eat at night. On the side of the sports field, drinks are generally the main selling point.

Unmanned shelves.

Furthermore, in chat rooms, since the locations of general processing plants are relatively remote, shopping is troublesome and lacks market competition, which is also the strategic focus of many operators. The production workshop generally sells health drinks, and the outside of the production workshop generally sells food, snacks, and health drinks.

Unmanned shelves.

No one thinks that some of the popular places this time are all selling fast food, because the fast food sales market has been stable for a long time, and there is no risk. Although the profit of the category is not high, the sales volume is large, and it is more suitable for commercial insurance.

For some other high-profit products, the relativity is small, ordinary people can’t master it, and beginners should not dare to touch it.

Do Thi Ha bought Gucci glasses and bags to reward herself after the competition. However, Do Thi Ha’s brand name is still very small compared to many other beauties. This makes netizen Can’t help but wonder because what girl doesn’t like to buy clothes and accessories to wear better and more fashionable. Especially Miss, the more invested in her appearance. Do Thi Ha still maintains a simple image. However, Do Thi Ha has very different spending plans and views. Currently, Miss Hau still wants to spend time studying, not working hard to earn money until she forgets to study. Because of not participating in many activities showbiz so the new Miss has no need to invest in brand names. Do Thi Ha still wants to prioritize her studies. Currently, Miss Do Thi Ha still sends most of her income to her family, only keeping a small part for personal spending. The queen self-identifies that she is not “crazy about brand names”, always wants to spend reasonably and save, not shopping despite the price. Even though she was still very young, Do Thi Ha thought of saving up to buy a house of her own, in accordance with the Vietnamese criteria of “settling down and settling down”. She was planning to buy her own house The thought of the queen surprised many people because she did not think that Do Thi Ha would be mature and had a very clear plan for the future. Because not all beauties after being crowned and famous still keep the goal of studying first, making money later like Do Thi Ha.

As if understanding our astonishment at these professional phrases, Colonel Hoang Minh Quan explained: “Electromagnetic compatibility (EMC) is the ability of equipment, radio equipment systems, Electricity and electronics operate normally in the electromagnetic environment and do not cause interference to other equipment and systems. However, the development of science and technology has increased the level of electromagnetic emissions into the environment, affecting the operation of equipment. Therefore, electromagnetic control in devices becomes an urgent requirement, regulated by international, regional or national standards. The commander of the Center for Quality Assessment checks and exchanges experiences in performing temperature and humidity testing tasks with the center’s officials and engineers (photo taken before April 27, 2021). The fact also shows that the control of electromagnetic compatibility for defense products is increasingly urgent. Therefore, in July 2017, the first and only MIL-STD 461 E/F military standard EMC Laboratory in Vietnam, up to now, was equipped for the Quality Assessment Center, officially. come into operation. Under the management and operation of the Electro-Electronics Quality Control Department, these systems have been tested for many types of VKTB, defense goods products with hundreds of different modules/systems of more than 50 categories, thereby performing well the following roles: Strictly and accurately managing product quality; help manufacturing units perfect products; provide suitable plans for the units in the arrangement and use of equipment. From the results achieved, the center has determined that one of the breakthrough tasks in the coming time is to propose to invest in more equipment to expand the field of EMC testing, ensuring that all testing criteria are met. military standard MIL-STD 461 E/F and cargo testing group 2 specified by specialized ministries for use in the military. With the assigned functions and tasks, over the years, the center has always performed well the task of inspecting, evaluating, assessing and testing the quality of VKTB, products and defense goods. Thereby, the origin, quantity and quality have been clearly identified, helping the units to perform well the management and exploitation work more and more effectively. In 2020, the center has inspected goods for 34 agencies and units, with 75 systems of all kinds, nearly 9,000 equipment, more than 26,000 supplies and spare parts…; also conduct EMC tests, electrical tests, radio tests, temperature tests, humidity tests, vibration shocks, metal composition analysis, tensile tests, material compression tests, non-destructive tests. In order to improve the quality of task performance, the Center for Quality Assessment always attaches great importance to the movement of promoting initiatives and technical improvements with many initiatives winning the Innovative Youth Award in the army. At the Department of Electrical and Electronic Quality Control, a typical unit in the implementation of this movement, a group of officials and engineers are holding hands on a product called “TKN-GDCL-19 watertight test equipment”. Major Nguyen Tat Nam, Head of Electrical-Electronics Quality Control Department, said: “This is the initiative that won the second prize of the Army’s Innovative Youth Award in 2020, which has the effect of testing water tightness for information equipment. for counterfeiters. The advantage of this device compared to previously equipped equipment is that all operating processes are controlled by a computer, which is convenient and gives higher accuracy. The Electro-Electronics Quality Control Department also owns an initiative that won the first prize of the Army’s Creative Youth Award in 2019 and the second prize in the National Technical Innovation Contest in 2020 which is the initiative to measure the frequency hopping speed of the army. frequency hopping radio transmitters used in the military. The initiative not only gives the same accuracy as imported equipment, but also saves billions of dong for the unit. Working at the Department of Quality Assessment of Information Technology (IT), Captain Bui Huu Quan, Technical Assistant is not only responsible for quality assessment of IT equipment, but also conducts environmental testing. From the tests of vibration, temperature, and humidity, he can detect errors early from the sockets, welds, etc., helping the manufacturer to take remedial measures and perfect the product. IT is a rapidly developing field, so the inspection object is upgraded regularly. In order to successfully complete the task, Captain Bui Huu Quan must actively update information related to his specialty, and at the same time research and develop management software to improve the quality of inspection work. Along with the development of the military, inspection products are always diverse in types, technology is increasingly modern and complex. Therefore, the Quality Assessment Center has determined to constantly strive to become the leading inspection facility in the industry, having the facilities and a team of qualified and qualified assessors to perform and complete the tasks comprehensively. assigned.

Kofi Case has impressed since participating in the reality show Rich Kids Go Skint. His parents are the owners of an international catering company. Living according to the concept of “life is not perfect but what you wear can”, the guy from England often spends time on brand shopping sessions. Through this program, he revealed that he is a person who has a passion for shopping and is willing to spend thousands of dollars a day to satisfy himself. Spending is now seen as a full-time job for Kofi. In an exclusive interview with AZBible, he said Saint Laurent, Gucci and Hermès are his favorite brands. “If I like something, I never look at its price,” Kofi said bluntly. Currently, this guy pursues a luxurious style. He completes his wardrobe with things he can buy everywhere he travels. During the pandemic season, Kofi’s spending habits have not changed. He even went shopping just to celebrate the end of social distancing. This action is contrary to what he replied to AZBible earlier. He believes that sustainable fashion must be promoted during the time when the epidemic has stalled the industry. Although “inlaid” on the body of branded items, Kofi’s mix is ​​still not recognized by many people. They think that he is just a guy born in 2000 famous thanks to his parents. Before that, he was loyal to a dynamic, personality style, bringing a hint of hip hop through popular items such as bomber jackets, hoodies.

In recent years, Chinese fresh jujube (jujube) has been sold a lot in Vietnam market. This type of apple is about the same size as a sour apple in Vietnam. Photo: Hoaquauudam When ripe, the jujube turns dark brown, making many people mistakenly think that the fruit is rotten. Photo: Hoaquauudam In the market, fresh jujubes are popularly sold for about 80,000-100,000 VND/kg. However, there are times when the price is up to 300,000 – 400,000 VND/kg. Photo: Hoaquauudam Some clues specializing in supplying fresh jujubes in Hanoi said that they usually wholesale in cartons, 10kg each. Due to the attraction of customers, every day the clues sell tons of fresh jujubes. Photo: Vietnamese people Although the appearance is not eye-catching, jujube is very delicious, crispy and sweet. Fresh jujube is said to be very nutritious and healthy. Photo: Hoaquauudam In addition to fresh jujubes, bruised, damaged apples can also be processed into delicious drinks, even bringing extremely high economic value. Photo: Chuangyejia A man in China soaked bruised apples in 10,000 large jars to create apple cider vinegar. The aroma of this vinegar is so attractive that when opening the jar, some people feel like getting drunk. Photo: Chuangyejia Every year, this apple cider vinegar dish brings this man a revenue of 7 million yuan (VND 23.8 billion). Photo: Chuangyejia Dien grapefruit is famous for its pure sweet taste and distinctive aroma. Unlike other pomelo varieties, Dien pomelo has to wait until it is wilted to taste good. Photo: Internet Although the grapefruit peel is wilted, there are moldy spots, but the grapefruit inside is still delicious and sweet. Photo: Internet Dien pomelos are sold a lot in the market with prices ranging from 20,000 to 40,000 VND/fruit. In particular, Dien pomelo from perennial trees costs up to 70,000 – 80,000 VND/fruit. Photo: Internet Video: Red ripe Japanese apple orchard. Source: Turtle

Chi Pu used to be a model for many fashion brands. Recently, Chi Pu showed off a photo of wearing a mask with the logo of a Korean fashion brand with the introduction “ From now on, there are mask sponsors” and tag an online fashion store. when the netizen When you visit this store’s account, you can see that the shop sells a lot of products of famous brands, especially adidas and MLB at much cheaper prices than the genuine ones, which the shop revealed as “excess goods”. Chi Pu advertises for an acquaintance’s shop. It is because of the large price difference that many people suspect that the store sells counterfeit goods with surplus products. Even if this is a surplus, it is not a genuine product, and celebrities should not advertise publicly on their personal pages. Maybe Chi Pu just accidentally introduced the shop of friends and acquaintances without having time to carefully check the origin of the goods, but her post was still blocked. netizen protest. The shop introduces itself to sell surplus goods, so it can be understood that buyers will not receive invoices and vouchers like in genuine stores present in Vietnam. Many people, after checking the store information, expressed disappointment because a popular artist like Chi Pu introduced products of unknown origin, especially when this Korean brand has opened a chain of genuine stores in Vietnam. Male.

Mobile Money serves up to 90% of small transactions Faced with this shortcoming, the Ministry of Information and Communications believes that Mobile Money will be an effective solution to add to the means of payment for Vietnamese people. If Mobile Money service is licensed to telecommunications companies, the coverage of e-payment services will quickly reach 100% of the population. This will promote e-commerce, agricultural commodity exchanges, especially in remote areas, promote online public services, promote Fintech companies, innovative startups, help economic growth. All countries that allow Mobile Money generate economic growth of up to 0.5%. According to calculations by major service providers, Mobile Money will probably serve up to 90% of small transactions. This is an opportunity for telecommunications companies to promote digital transformation of customers. Because, users can easily buy online goods services as well as digital content services in the telecommunications company’s ecosystem. On the contrary, this is also the driving force for telecommunications companies to digitally transform. This will bring great benefits to society to move towards a digital economy and digital society in the future. Commenting on this issue, Mr. Vu Hoang Lien, Chairman of Vietnam Internet Association, said that Mobile Money service will bring many benefits to consumers and society and promote non-cash payments. However, the Mobile Money service will also impact payment intermediary service providers as the service will share the market, customers and business algorithms. However, with the trend of technology, we need to further improve the payment environment to be a driving force for development. “If licensed soon, Mobile Money will be the Government’s first sandbox to create breakthroughs and create strong momentum for new technologies and new services to be introduced to society. If we look at the services If new services bring benefits to the people and the country, it will be very easy to put these sandboxes as a driving force for development. Whether the policy admits new things and new components to the market or does it still keep its own territory for the old ones Sandbox will create a breakthrough legal environment that dares to accept change, accept new things create new vitality of society in the trend of digital transformation,” said Mr. Vu Hoang Lien. Mobile Money: an opportunity for telecom companies The Chairman of Vietnam Internet Association emphasized that the opportunity for telecommunications companies for Mobile Money service is very clear when they have a customer base because most Vietnamese people use mobile phones. The telecommunications company’s services are also the foundation for connecting many essential services of society, so it will open up great opportunities for the development of Mobile Money services. Three major service providers, Viettel, VNPT, and MobiFone have also applied for permission to provide this service. In this race, the company that solves the management problem to bring benefits to customers will prevail. From Mr. Lien’s point of view, Viettel is slightly better than other service providers because of its large customer base and good management. However, telecommunications companies can take advantage of their strengths to attract customers, so this will be a hot market in the near future. Currently, the Government has agreed to test the Mobile Money service for 2 years, but service providers are still waiting for a license. Commenting on this delay, Mr. Mai Liem Truc, former Deputy Minister of Transport and Communications (now the Ministry of Information and Communications) said that Mobile Money was delayed by about 2 years. If this service is licensed early, it will bring many benefits to society and the economy. Mr. Truc also emphasized, Sandbox is the direction for the Government to vigorously test new technology services that bring benefits to the people and the country. “Sandbox” is a pilot institutional framework, allowing a small number of businesses, to test new technologies and new business models in a practical environment but with a defined scope and time, under the supervision of regulators and have appropriate hedging plans in place to prevent the consequences of failure without having a major impact on the national financial system. Following the government’s direction, the State Bank is currently building regulatory sandboxes for financial and banking services based on information technology, including Mobile Money.

The photo is said to be split in two line BTS house is hyung-line (including 4 brothers: Jin, SUGA, RM and j-hope) wearing all white clothes and shoes, sneakers and maknae-line (including 3 maknaes Jimin, V and Jungkook) wearing 3 sets suit colorful, shiny black leather shoes. The first thing that catches the eyes of fans in the photo is the hair color of all 7 members, while the photo includes Jin (far left), SUGA (center), V ( suit orange in the back) has a hair color that is not too prominent, the rest of the members all have really shocking hair colors and hairstyles. The golden maknae Jung Kook dyed his hair purple and tied it back, creating a beautiful image like a character coming out of a comic book. anime of Japan. j-hope (far right) stands out with bright blonde hair, leader RM surprises with pink hair, and the most shocking member is Park Jimin (wearing glasses) with colored hair unicorn . As always, the ARMY community quickly “unpacked” the 7 boys in the photo teaser This time, most of them are from famous luxury brands such as Tom Ford, Fendi, Dior… The most shocking are the two super luxury watches of Jin and j-hope. If j-hope’s Audemars Piguet brand watch costs up to nearly 1.3 billion VND, it has made netizen admiringly, the eldest Jin’s Rolex watch with a value of up to 2.3 billion dong really made many fans “faint up and down”. BTS is undoubtedly the most popular global group today, each time the group’s appearance is praised by the media as “the top of the top”, exactly every time comeback , the group’s image doesn’t have the best, only the best! According to the schedule, BTS will come back with a completely English song called Butter Some time at 11 am on May 21 (Vietnam time) come here.

The warship INS Kolkata of the Indian Navy transported 40 tons of liquid oxygen, oxygen tanks, and oxygen concentrators from Kuwait and Qatar to the port of Mangalore (ANI). Until the morning of May 10, transport aircraft of the Indian Air Force had made 534 flights across the country transporting 336 oxygen tanks with a total capacity of 6,420 tons and other medical supplies and equipment. This emergency air bridge connects 22 cities in India, helping to relieve the need for medical oxygen for the treatment of Covid-19 patients. The Indian Air Force has also made 84 flights abroad, receiving and transporting 81 cryogenic oxygen tanks with a total capacity of 1,407 tons along with empty oxygen tanks, oxygen generators– xy and Zeolite (a compound to make oxygen). India has ordered or received gifts of these devices and materials from Singapore, Dubai, Thailand, UK, Germany, Belgium, Australia, Indonesia and Israel. The Indian Navy also launched an emergency transport operation called ‘Samudra Setu II’, aiming to bring essential medical goods home as quickly as possible. Seven ships of this country’s Navy are being mobilized to carry out the work. The Indian Air Force has also established an essential medical supplies coordination committee to maintain information continuity and reduce time delays in the distribution of relief supplies from abroad.

The destination is also the starting point In fact, Hyun and other passengers bought air tickets of Air Busan to make a non-destination flight and buy duty-free goods organized by Lotte Duty Free. The purpose of the flight is not to travel from Incheon to any other country. It simply flies around in the sky, taking 130 guests through a Japanese island to legalize shopping conditions at duty-free stores in Seoul (usually only for international tourists). . Flights for duty-free purchases are becoming popular. Photo: Bloomberg. These types of flights are being talked about a lot in Korea recently. Correspondent of Korea JoongAng Daily The depiction of the scene at Incheon International Airport doesn’t look much different. However, when you look closely, you will see that none of the passengers have hand luggage. “They brought a lot of bags from duty-free shops. Some passengers even used multiple trolleys to move all the paid goods,” said Haley Yang, writer of Korea JoongAng Daily to speak. She chose the service of Korean Air, took off at Incheon International Airport and landed here too. Tickets range from 142 USD/person, the most expensive up to nearly 500 USD/person. “I haven’t been on a plane for over a year now because of the pandemic. Then I read about this flight in the newspaper. Since it’s my birthday, I thought getting on a plane again would be a fun way to eat. happy,” a woman surnamed Kim in her 30s shared. Lee Eun-kyung, 55, from Yeoksam, south of Seoul, also said she hasn’t flown for a long time. “I often traveled abroad before the epidemic. But now that it’s been over a year, at least I want to feel like I’m going on a trip,” Lee confided. In addition to the feeling of “craving to fly”, the bargain prices from duty-free items also motivate Koreans to buy this type of plane ticket. According to the Korea JoongAng Daily , domestic flights usually don’t come with duty-free purchases. However, by passing through Japanese airspace as above, people were eligible for tax exemption on goods worth up to 600 USD. Airfares can be offset by the difference in tax-free purchases. Photo: Nikkei. Passports are required for all passengers as this is technically an international flight and is only available to Korean citizens. “Destination-free flight is a new concept. However, without tax-free shopping incentives, I don’t think I would book a ticket,” Kim said. 46-year-old Seo Young, from Bundang, Gyeonggi (South Korea), explained that the value of the goods made up for the airfare. With an order worth more than 1,100 USD, the amount he and his companion had to pay was only 608 USD, or nearly 50%. “A great policy, we saved quite a bit of money,” said Seo as he pushed a cart loaded with duty-free merchandise. A special card for passengers on the flight. Photo: Korean JoongAng Daily. In terms of procedures, basically, guests flying this type will have to wear a card that says “international tourist flights do not land at Incheon International Airport”. This helps airport staff distinguish them from guests coming from abroad (must be quarantined upon entry). According to the pen of Korean JoongAng Daily , everything on the flight is relatively similar to other flights. The staff remind guests to wear masks, leave empty seats to implement social distancing… However, the most interesting point is that sometimes, the pilot gives information about the current position of the plane. “Attention passengers, we are flying over Gangneung, Gangwon. On the right, you can see the Taebaek mountain range and on the left is the East Sea”, “We are flying in Japanese airspace, near Tsushima island. will re-enter Korean airspace in about three minutes”…, the occasional sounds rang out. Recovery efforts These non-destination flights are an effort to save the duty-free industry, which is shrinking because of the Covid-19 epidemic. Before the pandemic, the global duty-free market was worth $85 billion in 2019. It is expected to reach $139 billion by 2027. However, the pandemic appeared and countries began to close international flights. With few passengers flying, the revenue of companies in this field also dropped sharply. Dufry AG, a Swiss company that operates duty-free shops globally, admits revenue has fallen by as much as 71%. “Many of my guests accompanied me carrying bags full of duty-free goods. I told my friends this trip was really worth it because of the opportunity to shop duty-free,” Hyun shared. According to the Bloomberg , people like Hyun can’t cover the financial loss. But at least they benefit some businesses. Sung Junewon, an analyst at Shinhan Investment Corp. in Seoul, said: “Contributions from non-destination flights are small but better than nothing. Every little bit counts.” Currently, seven Korean airlines are operating this type of flight with a total of 8,000 passengers. Authorities are also planning to allow foreign flights to land in Incheon. Passengers can spend several hours shopping without leaving the airport before returning to their first destination.

Illustration. Source: Internet. Implementing an effective Mobile Money pilot requires readiness in terms of technical infrastructure, technology, human resources, finance and moreover, the security issue cannot be taken lightly. Ready to “enter” Mobile Money Mobile Money service helps people, especially in remote and isolated areas, have more means of non-cash payment, especially for small expenditures under 100,000 VND. People will be able to withdraw and top up money at telecommunications transaction points or business transaction points authorized by DNVT as a legal entity. Sharing about Viettel’s preparation to deploy Mobile Money service, Deputy General Director of Viettel Digital Services Corporation, Major Truong Quang Viet said: “Viettel has successfully tested Mobile Money for 40,000 customers. internally, ready to provide services to 100% of Viettel customers In addition, we have a set of knowledge ready to train for Mobile Money transaction points, so as soon as it is approved by the authorities , all transaction or payment acceptance points of Viettel have a certain understanding of Mobile Money to support users.Besides, Viettel also prepares a 24/7 customer care system for advice and answers. all customer inquiries. Preparing to enter a completely new field, Deputy General Director of MobiFone Telecommunications Corporation Bui Son Nam informed: MobiFone established MobiFone Digital Service Center and prepared the entire technical infrastructure to ensure deploy Mobile Money as soon as the Government allows. Commenting on the advantages of operators when implementing Mobile Money, Deputy Director of the Department of Telecommunication (Ministry of Information and Communications) Tran Duy Hai said: “Thanks to taking advantage of the telecommunications network infrastructure and transaction points on the Internet. Nationwide, DNVT has many advantages when deploying this service, however, the implementation process also faces certain difficulties such as: Changing user habits or DNVT previously only stopped at deploying e-wallets, now the network will be expanded and deployed to remote areas, accompanied by requirements for risk prevention and control, ensuring the safety of money in the account, and anti-money laundering … “. Security comes from both sides As a non-cash payment activity, one of the biggest concerns of users when using Mobile Money is information security and safety. Regarding this issue, according to Deputy Director Tran Duy Hai: In the Prime Minister’s decision to allow pilot service, the pilot enterprise must have a system that meets the requirements of ensuring system safety. Level 3 information in accordance with current law. In addition, there must be a system to store the arising Mobile Money transaction history; at the same time, there must be a backup copy of archival information in service of inspection, examination and information provision upon request from competent state management agencies. For accounting documents, enterprises conducting the pilot must store them in accordance with the provisions of the Law on Accounting,… From the point of view of a cybersecurity expert, Deputy Chief Technology Officer of Vietnam Cybersecurity Technology Joint Stock Company Ngo Quoc Vinh also gave warnings about security when people in remote areas approach Mobile. Money. The reason is that people in this area do not have knowledge about network security as well as have no conditions to equip measures to protect equipment or personal data. Cybercriminals will take advantage of that and be well-prepared to target financial theft. Specifically, making the most of fake websites, messages, and information to reach users. Mr. Ngo Quoc Vinh also said that in order to be licensed, service providers must comply with and equip a series of security architectural solutions at the request of the State. Therefore, what businesses need to do is to continuously strictly maintain the state of the system to ensure information security to the highest level. At the same time, continuously improve the security level for users’ terminals when using the service. Meanwhile, users themselves must raise awareness that digital assets are targets for cybercriminals to exploit personal data and steal assets. Users need to follow instructions and directions from authorities in the field of information security. When they comply with that regulation and raise their awareness, the ability to prevent and combat risks will increase. Major Truong Quang Viet said: Viettel has experience in deploying telecommunications services to 70 million users, deploying e-wallets in 6 markets around the world. ViettelPay digital ecosystem is the infrastructure for Viettel to deploy Mobile Money. ViettelPay has ensured that security related regulations meet the world’s leading standards. Besides, Viettel has a network security company that protects users from attacks on the system or stealing accounts. Referring to measures to prevent money laundering, Viettel’s representative said that this enterprise applies big data technology and artificial intelligence to ensure the detection of all unusual transactions. Responding to users’ concerns when the Mobile Money service only transfers within one provider, Deputy Director Tran Duy Hai explained: “Mobile Money accounts can only pay with internal accounts in telecommunications carriers. registration, there is no cross-linking between carriers to help limit risks that may arise during the testing process.After a period of implementation of technical solutions along with evaluation of the results of the test implementation process. point, internetwork can be suggested”.

Not to mention, the time when snow crab legs are imported to Vietnam, the quantity of goods is scarce, so buyers often have to order a few days or a week in advance. However, these days, frozen Canadian snow crab legs are being sold in abundance at unprecedented prices. The sellers advertise, this type of crab legs is the leg plus body part from the snow crab. The weight of crab legs usually ranges from 3-4 clusters of legs/kg with prices ranging from 300,000 to 380,000 VND/kg. Frozen snow crab legs are being sold in the market (photo: NVCC) Because the price is cheaper than Vietnamese dong crabs, on this occasion, snow crab legs are favored by housewives, and some people even buy a whole 5kg box to be charged wholesale. Ms. Hoang Ngoc Anh from Kim Nguu (Hai Ba Trung, Hanoi) said that she has never been able to buy snow crab legs at such low prices as on this occasion. According to Anh, the long and big snow crab legs are the most delicious part of this crab. Remove the outer shell, the inside of the snow crab’s leg is full of white meat and has a sweet, chewy taste. Before, she had to buy it for nearly 800,000 VND/kg (4-5 foot clusters/kg), now it’s only 350,000 VND/kg (3 foot clusters/kg). “If this crab leg is roasted with tamarind, just cut it according to the leg joint or leave the roasted leg whole. And if to stir-fry pieces, make spring rolls, it’s easy to separate the meat inside because the crab legs are big,” she said. Her children quite like to eat crabs, so on this occasion, she often buys a whole 5kg carton, because buying a lot will be cheaper than buying individually by weight. Ms. Bui Le Phuong Thao in Phu Nhuan (HCMC) also said that recently, snow crab legs are not only cheap but also very easy to order. Imported snow crab legs are currently quite cheap (photo: NVCC) If before, if you want to enjoy steamed snow crab legs with salt and pepper, you usually have to order it at the marine store and then wait 2-3 days to have it. Now, eat as much as you want, order 30 minutes later, the crab legs have been delivered to your door. “Purchasing 1kg retail costs 400,000 VND, but buying 1 carton of 5 kg costs only 300,000 VND/kg, which is much cheaper than buying retail. Moreover, the store also offers free shipping,” she said. Talk to PV. VietNamNet, Mr. Dinh Cong Tuan – the focal point of selling imported snow crab legs in District 2 (HCMC) – shared, the supply is abundant, the imported goods to Vietnam are many, so the price has dropped sharply. He is retailing snow crab legs with 3 clusters of legs/kg for 420,000 VND/kg, and wholesales 1 carton of 5 kg for 300,000 VND/kg. According to him, snow crab legs are extremely popular because not only restaurants and eateries buy for processing, but retail customers also buy a lot to eat. Like today, both wholesale and retail increased dramatically, he consumed nearly 4 quintals of crab legs. If calculated by week, the amount of crab legs sold from 1-1.5 tons. Imported crab legs are being bought by housewives (photo: NVCC) Ms. Pham Thuy Lien – wholesaler of imported seafood in Phu Nhuan (HCMC) said that there are two types of snow crabs imported into Vietnam, which are from Japan and Canada. However, seafood traders like her often choose goods imported from Canada because they have good prices and the supply is also more abundant than Japanese goods. In particular, compared to the expensive imported whole, snow crab legs are much cheaper. Compared to other types of crab legs, snow crab legs are very cheap, even cheaper than Vietnamese crab legs. In Canada, fresh snow crabs after being caught on the shore will be split in half, including the crab legs and half of the body (legs) stored at -18 degrees in accordance with the standards to keep the sweetness and aroma of the crab meat. Imported goods will be packed in cartons weighing 5kg. On this occasion, affected by the Covid-19 epidemic, many restaurants and shops were closed, so in addition to wholesale, she also “tears” retail goods. Fortunately, this time the price of crab legs cooled down, people bought more to eat. Therefore, the amount of crabs consumed per day is still increasing quite strongly. Accordingly, the batch of 5 quintal crab legs imported last week, so far, only has about 15 boxes left, Ms. Lien said.

On April 26, the police of Duc Trong district (Lam Dong) discovered a shipment of smuggled fresh Chinese strawberries at Lien Khuong Airport. At the time of inspection, the entire shipment did not have invoices and documents proving the origin, the total weight was more than 200kg. In fact, many consumers have complained that they buy Chinese strawberries even though the seller advertises as Dalat strawberries. However, it is possible to distinguish between these two types based on the details on the fruit. Specifically, Da Lat strawberries have uneven fruit shape, moderate fruit size, not too big, soft fruit, not smooth. Meanwhile, the Chinese strawberry, has high uniformity, large fruit, hard and smooth fruit. In terms of color, Dalat strawberries have an uneven red color, dark on the stem, the stem is slightly white. Chinese strawberries give a dark red color from head to stem, which looks very beautiful. Da Lat strawberries have uneven fruit shape, moderate size, soft fruit, not smooth. And Chinese strawberries have large, hard, smooth fruits, the uniformity between the fruits is high In terms of color, Chinese strawberries are dark red, beautiful with the whole fruit. When eaten, Dalat strawberries have a characteristic aroma and sour taste, while Chinese strawberries are friable and have no aroma. When sliced, it can be seen that the inside of Dalat strawberries is light red with white, while Chinese strawberries are dark red and not white. Many people also mentioned how to recognize that Chinese strawberries can be left for 7 to 10 days in a temperature environment of 25-32 degrees Celsius without wilting or rotten, while Da Lat strawberries only keep for up to 2 days. . Strawberries were brought to Da Lat by the French in the 40s of the 20th century. The soil here gives the quality and taste of strawberries very special. The growth characteristics of strawberries are suitable for temperate climates. Strawberries have red color, soft fruit, sweet and sour taste, characteristic aroma, so they are very popular with many people.

According to the Daily Mail , many people are eager to book appointments with beauty salons or go shopping for brands to celebrate the relaxation of social relaxation. Chloe Khan (attracting more than 2 million followers) showing off pictures “bought” many items from the Louis Vuitton brand. In addition, when going out to eat with her family, she also revealed the fashion house’s OnTheGo handbag. Image: @ chloe.khan. Alissa Violet made many fans overwhelmed when she talked about her process of buying brand-name goods through a video. For a long time, this girl has a passion for products from the French fashion house. Image: @richkids_of_instgram. Kofi Case – Famous characters in reality show Rich Kids Go Skint – Regularly talk about shopping and show off your accessories. He has parents who own an international catering company. Identifying himself as a shopping enthusiast, Kofi said he could spend thousands of dollars a day on designer clothes. Image: @kofixcase. Patrick Cathcart enlarge the stretch to get to the stores and choose Dior’s items. He is also seen many times while shopping at the Louis Vuitton store. Fan commented that he is a moderate shopper and knows what suits him. Patrick is loyal to the minimalist dress, no color. Image: @cathcartpatrick. While, Courtney Smith – British blogger – choose luxury suits to go shopping. The matching gloves with the hat and handbag made her look regal. Image: @ courtney_smith1. Natalia Itani (from Dubai, UAE) also shared a moment of shopping for branded goods in sporty, dynamic clothes. Image: @nataliaitani.

Recently, on the social network appeared a series of miniature model cars of familiar street food. The post has attracted many interesting shares and comments from Facebook users. Vietnamese branded banh mi Banh mi. Sugar cane beverage car. The familiar noodle dish knocked out. Roast pork – Roast duck. Pepper cake, beef cake, pretzels, … Shavings of many colors. Familiar images of childhood are depicted through tiny cars. In addition to the familiar street food, this Facebook account also shares pictures of toy cars and decorations. This is also a part of the childhood of so many people. As a child, surely all of us have at least once asked our parents to buy us these items. It could be a ball, teddy bear, doll set full of accessories … Toy car “divine” makes many generations of children “crazy”. The lion’s head appears whenever Tet comes, spring comes. In the comment section, many accounts are interested. Most people tag their friends on, invite each other to do a trip to review childhood memories. Many of you even comment funny like: “ Start a business! “,” If you can’t study anymore, then you will go back to Vietnam to start a career! “, … Photo: Tiny world

The prices of clean meats at supermarkets are more expensive than in traditional markets, but still remain at the old prices. At traditional markets, supermarkets, food products, green vegetables and basic necessities are still plentifully sold, but according to many small traders in Hanoi, goods are consumed slower than in Vietnam. there are no cases of COVID-19 infection in the community. Purchasing power in the market decreased by 20-30% compared to before the epidemic. “Currently, Thai mango prices are still stable, delicious types are sold at 45,000 – 50,000 VND / kg, medium types from 35,000 – 40,000 VND / kg; Saigon mango prices range from 60,000 to 65,000 VND / kg. The price of imported apples has inched more. If in the past, the price was from 90,000 – 100,000 VND / kg, now it increases by 10,000 VND / kg; Delicious type is currently selling for 150,000 VND / kg. The price of Envy apple is from 180,000 to 200,000 VND / kg, an increase of 10,000 – 20,000 VND / kg compared to before ”, said Pham Thi Ngo, a fruit trader in Hang Bun street, Hanoi. According to Ms. Pham Thi Ngo, due to concerns about translation, purchasing power decreased from 30 to 40% compared to before, because people are less likely to go to the street. Number of customers buying by phone is negligible, except on the first and full moon holidays. In the hot weather, the price of oranges and tangerines increased from 5,000 to 10,000 VND / kg compared to before. Saigon orange price is 60,000 VND / kg; sweet tangerine is 70,000 VND / kg. Due to an outbreak, many restaurants and eateries were empty, so the consumption of goods was slower than before. “The necessities and food are many, but now many restaurants have to close due to the absence of customers, prolonged epidemics, so food and food are now abundant and the price is even softer”, Ms. Nguyen Thi Mai Lien – cottage said Dong Xa market, Mai Dich ward, Cau Giay, Hanoi. According to the owner of a fresh fish stall at Lo Lua “toad” market, Bach Mai street, the price of many types of fish is 5,000 to 10,000 VND / kg cheaper than before. Tilapia is currently sold for between 40,000 and 45,000 VND / kg, depending on the type; red roses 58,000 VND / kg, down 2,000 VND / kg; carp 67,000 VND / kg, down 3,000 VND / kg; carp 60,000 VND / kg. “About 1 week back, people went to the market less everyday because they bought food together for 3 days or 1 week. Normally, with fresh produce like fish, many housewives only buy goods for stock for 3 days, ”said Lien Hoa, a small trader selling fish in Lo Lua“ toad ”market. Goods are flooded at the supermarket. From the beginning of the year until now, the price of beef and pork has not fluctuated, even “cooled down”. At the traditional market of Phan Huy Chu, the price of billed beef remained at 310,000 VND / kg; beef tenderloin is 350,000 VND / kg; corn meat 350,000 VND / kg; Corn flower core from 420,000 to 620,000 VND / kg, depending on type. In some “toad” markets in Hanoi, the price of pork decreased slightly compared to before. Currently, the price of lean meat is 140,000 VND / kg, down 10,000 VND / kg compared to before; ham meat from 110,000 to 120,000 VND / kg, down 10,000 VND / kg compared to before, especially fat reduced to 15,000 VND / kg at the price of 60,000 VND / kg. Sharing with the News reporter on May 10, Ms. Vu Thi Thanh Van (housewife), Bach Mai street shared: In recent days, food prices at Trai Gang market, Bach Mai street are still as stable as before. there is no translation of COVID-19 in the community. Accordingly, the price of raw chicken feathers is 120,000 VND / kg; choysum is 10,000 VND / kg; cabbage is 8,000 VND / kg; mosquito net 5,000 VND / kg, morning glory 8,000 VND / kg… Because I am afraid of translation, I go to the streets less and buy food for the whole week. COVID-19 lasted, so commodity prices decreased, but people’s spending also reduced more “, Ms. Vu Thi Thanh Van shared. Many supermarkets apply promotional goods to stimulate demand. As noted by the reporter of News, at supermarkets such as Big C, Hapro Mart, VinMart … goods are all full on shelves, commodity prices have not increased, not to mention there are promotions. great forever for customers. Visitors to the supermarket are checked their temperature, asked to wear a mask, hand sanitizer to prevent epidemics. Representatives of distributors and markets in Hanoi all stock up twice as much in warehouses to supply the market. Fresh food, essential goods to fully serve people, there is no shortage of “fever” prices. “Hanoi has prepared a large quantity of goods, serving the local people’s anti-epidemic needs. With the amount of goods in reserve for 3 months, 17 essential goods are worth 194,000 billion VND. Hanoi also reserves an amount of goods of nearly 30,000 billion VND to be ready to support provinces and cities in neighboring areas if complicated epidemics occur “, Ms. Tran Thi Phuong Lan – Acting Director of Department of Industry and Trade Ha Cabinet said.

Duong Mich’s brand scores are so high, making her the champion of the two rankings of the Star with the highest brand value and the Star with the most influence. The number of brands inviting Duong Mich to be a model is countless, in many different fields, from world famous fashion houses to domestic brands. Duong Mich is trusted by many brands Wanting to know how big of an influence Duong Mi is, just look at the storm to buy the goods she has livestream Referral is known. Duong Mich is the person who set a record of selling 40 thousand pairs of sandals with every second appearing on the waves livestream. Wherever she goes, it attracts attention In addition, Duong Mich worked non-stop. The audience sees her coverage anytime, anywhere, from acting to participating in TV shows, from livestream sales to appear in commercial events … That’s why, despite the lack of appreciation, many recent movies have failed in succession, but Duong Mi’s A-list position has not been shaken. Duong Mich worked hard in all fields Many netizens believe that the actress is only part of her career. The audience may not like to watch the movie Duong Mich but still want to see her quick and skillful response in the entertainment show; wants to see her gorgeous on the red carpet; want to hear her reveal her secrets to keeping fit. And so the name Duong Mich has always been interested in Chinese audiences.

Dan Tri newspaper reported, realizing that many people have a large amount of old and undressed clothes and need to be discarded, Ms. Hoang Hue (in Hanoi) poses the question of how to optimize the life cycle of a product. . “It was because of that thought that inspired me to create, revitalize old clothes into fashion products. I started experimenting with bags, wallets, backpacks, necklaces, and accessories from old materials. “- Ms. Hue said. Up to now, Ms. Hue has made more than 100 fashion products such as accessories, bags, wallets, … from old clothes. More than half of the items she brought to sale were sold at prices ranging from VND 250,000-750,000 / product. These beautiful bags are salvaged, made from old objects. (Photo: Dan Tri) There is a young man in Ho Chi Minh City who takes advantage of old and broken guitars to make unique products that are ordered by many customers. According to Dan Viet Newspaper, when seeing broken, unusable instruments thrown into the trash by many people, Do Hoang Thong felt sorry and thought of buying them to make bookshelves. greenery display shelves and music disc display racks, … Depending on the product’s decoration, he will sell at a price of 1.2-2 million dong. Patent watches, toys worth hundred million from old motorcycle carcasses Mr. Nguyen Tuan Anh (SN 1986, currently owns a mechanical workshop in Ho Chi Minh City) said that on Zing, from 2018 until now, he has created decorative products such as watches, drinking tables, geckos. … with old car parts. His products range in sizes and designs, priced from 1 million VND to several hundred million VND. According to Mr. Tuan Anh, in Vietnam, very rare mechanical decor workshops like him. One month, he sells about 100 products of all kinds. Stone lotus garden with 200 unique species of 8X Dalat Dan Tri newspaper said, working in the real estate sector, but Le Ngoc Tam (32 years old, Da Lat) has a special passion for stone lotus. “The stone lotus brings a pure, elegant beauty like a lotus. In addition, the tree also means feng-shui is luck, prosperity for the owner.”, Mr. Tam said. The stone lotus garden of Mr. Tam. (Photo: Dan Tri) Mr. Tam has come up with the idea to plant and design a stone lotus garden with an area of ​​100m2 with many unique varieties. In Mr. Tam’s garden, there are 200 different types of stone lotus, such as: rubi lotus, lola lotus, king lotus, gray rose lotus, brown stone lotus, silver stone, white crane lotus, white chrysanthemum lotus, purple … have similarities from Vietnam, Korea and China. The stone lotus in the garden has many eye-catching and unique styles and colors. Unique giant crocodile bread in Ho Chi Minh City Bread loaf with a unique and funny shape of Mr. Phan Thanh Phuoc (37 years old) always attracts many young people in the area of ​​Binh Tan District, Ho Chi Minh City. Mr. Phuoc mentioned above Zing, he has been working for about 20 years but has only been in love with animal bread for 6 years. Accumulating many years as a hired laborer, Mr. Phuoc has opened a small bakery for about 2 years by himself. Mr. Phuoc can shape more than 10 animal models such as dragons, spiders, turtles, crabs, … Each one has its own unique features, but the best-selling models are still crocodiles and horses. These are also the two most difficult pictures to do because they have to cut and graft the dough, it takes more effort. With animal-shaped bread, when finished, the cake will have a soft intestine, but other parts such as the legs and beard are always more crispy or easy to be hard if baked over the heat. The noodle dish has a unique name in Phu Quoc One of the dishes that visitors to Phu Quoc must try is the “stirring” vermicelli. This dish not only attracts customers because of its strange name but also its very own taste. Vermicelli “stirring” is a famous dish of Phu Quoc. (Photo: Dan Tri) Noodles “stirring” comes from Binh Dinh shrimp vermicelli. After many years, the dish was modified with the available ingredients on Ngoc Island and changed a little flavor to suit the regional culture. A bowl of vermicelli costs from 35,000-75,000 VND depending on size and composition. The bowl of vermicelli includes a boiled squid, fish ball, shrimp cake, chopped onions and fresh noodles. There are many different explanations of the strange name “stirring” bun. Many people say that this dish is named “stirring” because it must be eaten with dipping sauce including flour, monosodium glutamate, sugar, kumquat (kumquat), chili. The ingredients after being put into the bowl were stirred vigorously to compare. But according to the owner of the oldest and most crowded noodle shop in Phu Quoc, the restaurant is called “stirring” because when cooking, the chef is constantly stirring. Tree born “extremely poisonous”, decided not to sell Dan Tri newspaper said, at the exhibition, exhibiting ornamental creatures in the Central region – Central Highlands in 2021 took place in the city. Buon Ma Thuot (Dak Lak), a tree born with the name “Pride of Vietnam” has attracted attention to the world of bonsai players and many people because of its unique, strange and attractive beauty. Many artisans commented that the shape and posture of the tree were very beautiful and rare. The tree has a root circumference of 10m, 3.7m high and 6m long; with the distribution system of tree populations, creating a large triangular three-dimensional whole. The owner of the birth tree shares, this birth tree has many unique features such as: rock-hugging pedestal, beautiful tumor-humped trunk, harmonious, balanced and reasonable canopy. There were many people offering to own a tree, but he refused because he trot views the tree as his “soulmate”. Western men spend hundreds of millions raising ‘wild’ fish in the river Over the past 1 year, the wild pangasius flocking to Ong Chuong canal lived, Dinh Vu Tam (51 years old, in Long Kien commune, Cho Moi district, An Giang) nurtured and protected. The strange thing is that these thousands of fish live completely in the wild on Ong Chuong canal. Whenever he heard him, Tam took a tree to knock on the side of the ship, the fish swam back and emerged to eat like a “pet”. Thousands of fishes are very brave and live in the river behind Mr. Tam’s house. (Photo: Hoai Thanh) Mr. Tam said that he sees the fish as a pet, so during the past time he has never harmed them or caught fish for sale or meat. He also did not make a net to stop the fish, but let them swim freely in the river. In order for the fish to have a shelter and avoid other people coming to fish, Mr. Tam spends a boat permanently anchored in the river. He estimates the current fish population is about 15 tons. Small children about 1kg, the largest about 5kg. Because of the large quantity of fish, Mr. Tam spends about 800,000 VND per day to buy food for the fish to eat. Hanh Nguyen (Synthetic)

The most recent beauty wearing this design was Miss Luong Thuy Linh at the beauty festival event at Ton Duc Thang University on April 23. The queen wearing a crown, sharp makeup, extremely splendid appearance made the audience constantly admire “the beauty of the legendary goddess is here”. Miss Do Thi Ha also wore this design in a photo shoot in late March. Although she did not have a beautiful full body photo like Luong Thuy Linh, but with a standard hairstyle. beauty queen , with big earrings, Miss Do Thi Ha was also commended equally splendid. Supermodel Vo Hoang Yen is considered to be the muse of designer Nguyen Minh Tuan, who designed this dress, also used to wear a dress in the fashion show. show upcoming performance by Nguyen Minh Tuan. Vo Hoang Yen gives the feeling of a true supermodel, with charisma high-fashion extremely eye-catching. However, the earliest person who wore this design was singer Ho Ngoc Ha. She wears this design since late last year, in a series of promotional photos for her cosmetics company. With a high bun hairstyle, Ho Ngoc Ha brings the charisma of a noble and noble lady, different from the style of other beauties. It is known that this is a design in BST The Glory , will be released by designer Nguyen Minh Tuan show fashion on May 12 here.

The market for people is not good because there are few buyers. At 10 am May 1, customers parked in front of the stalls selling beef of Ms. Dung (small trader at Dai Tu market, Hoang Mai, Hanoi) was surprised that there is still a lot of meat not sold out today, while every day only 8 In the morning, my betrayed meat had nothing to buy. Ms. Dung said that although she actively imported less meat than usual, she did not expect that the market was so empty today, so it was not sold out. “Yesterday, there were many customers, but today is boring, the amount of meat sold today is not equal to weekends, Saturdays and Sundays. Everyone’s home, people come back to the hometown, all have been traveling ”, said Ms. Dung. Not only beef stalls, many stalls selling pork and chicken are also in the same scene, the meat table is still full of goods, but very few people ask to buy. According to the survey, the prices of goods at the local market are still sold by small traders at the same price as usual, even because of stock prices, many people reduce prices quickly. For example, bacon only costs 150,000-170,000 / kg, depending on type; ribs from 140,000 to 180,000 VND / kg; Beef tenderloin costs 250,000 VND / kg, beef corn 270,000 – 300,000 VND / kg … The lack of customers is not only at popular markets, but also in regular supermarkets that are crowded today. Supermarket with less customers than normal day For example, at the T-Mart Dai Tu supermarket (Hoang Mai), there were staggering customers to buy. According to the salesman, yesterday the supermarket was crowded because they came to buy fruit and food to return home for the holidays. However, from this morning until noon, the supermarket is quite thin, even quieter than usual. At Vinmart Linh Dam supermarket, right at the entrance there is always a sign that requires customers to wear a mask when entering the supermarket to prevent epidemics. If anyone forgets to wear a mask, they will be reminded and asked to buy a mask immediately before they can purchase. Here, the goods are quite plentiful, many discounted fruits such as Australian green grapes and black grapes are priced at just under 100,000 VND / kg; Imported apples are only priced from 49,900 VND to 87,900 VND / kg … However, customers coming to buy goods are also absent, the shelves of vegetables, meat, and fruits … even though it is noon, are still full of goods. Below are some pictures at supermarkets and local markets this morning of May 1 recorded by PV Infonet: Although it was late afternoon, the stalls of beef, pork, and chicken were still full. Small traders in the area selling shrimp and fish at Dai Tu market do not wear a mask when selling. At T-Mart Dai Tu supermarket, customers come to buy goods sparsely. At the entrance to the supermarket Vinmart Linh Dam (Hoang Mai – Hanoi), there is always a sign that requires a mask to be worn in order to enter the supermarket to buy goods to prevent epidemics. All visitors to the supermarket wear masks. Meat stalls at supermarkets are also in the scene “meat waiting for customers to buy”. Until noon, the shelves of vegetables and fruits … are still full even though the supermarket has many discount programs. The cashier is leisurely because few customers pay.

The results show that the removal rate of e-commerce applications in Vietnam is currently the highest in Southeast Asia. Specifically, the rate of deleting online shopping applications in Vietnam was recorded at the highest level of 49% in the second quarter of 2020. With this result, it can be seen that e-commerce users in Vietnam are the most difficult group in the region. They tend to remove inappropriate e-commerce apps as soon as they try them out. To solve the above problem, experts of AppsFlyer and iPrice Group said that e-commerce floors need to improve the quality of their services to be able to engage users. Vietnam is actively promoting the development of e-commerce in recent years. Photo: Trong Dat Despite a high rate of app deletion, it is worth noting that Vietnamese businesses occupy 5 positions in the top 10 regional e-commerce websites. Enterprises in this list can be named Gioi Di Dong, Tiki, Dien May Xanh, Sendo and FPT Shop respectively. This shows that the e-commerce development rate is very high in the Vietnamese market. According to a report by the Vietnam E-commerce Association (VECOM), in 2020, Vietnam’s e-commerce will reach a scale of about 13.2 billion USD and have a growth rate of about 15%. During the peak quarantine period from February to April 2020, e-commerce has become the only shopping channel for accessing certain goods and services. Recognizing this, many domestic enterprises have been active in applying IT in production and business activities, promoting digital transformation and training human resources to maximize the advantages of platforms. online. Facing the rapid and hot development of the Vietnamese e-commerce market, Google, Temasek and Bain & Company also predicted that the average growth rate in the period 2020 – 2025 of Vietnam’s electrical commerce is 29%. By 2025, the scale of our country’s e-commerce market will reach US $ 52 billion.

Everyone who go to here do not lap to come back” Surely many people have the same feelings of nostalgia and nostalgia about the land of Can Tho, the central city of the Mekong Delta, captivated by its gentle river beauty and fruit orchards. In Can Tho, there are many attractive and interesting destinations, but to experience in this typical land, it is impossible to mention the famous tourist spots throughout the region when once visiting. Ninh Kieu Wharf Park has many rows of green trees located on the gentle and cool banks of the Hau River. There is also a statue of Uncle Ho and attractions such as Ninh Kieu pedestrian bridge, yacht, Can Tho ancient market, Ong pagoda, tourist pier … Visitors will be surprised when walking around Ninh wharf. Kieu at dawn, dusk or evening; watching the beautiful Can Tho Bridge and welcoming the fresh breeze blowing in from the Hau River. Leaving Ninh Kieu wharf, we will feel the bustling atmosphere at the dawn of Cai Rang floating market. Coming to the floating market, visitors can see firsthand how people in the river exchange goods on the river by boats, busy boats, If you want to see the fish raft, snakehead fish fly over the water and visit the lush fruit garden, then go to the pond to catch copper fish, row a canoe, pick the crazy flowers, then go to Con Son. In addition, coming here, visitors can also learn to make southern folk cakes such as khot cake, sandwiches, beef cake, banana cake … with a feeling of extremely interesting discovery. Even more like when about 20km from Con Son, visitors will visit the ecotourism fruit garden in Phong Dien. This place is the capital of many fruit trees alternately bearing fruit, such as Ha Chau strawberry, milk breast, mangosteen, durian, mango, plum, guava … all over the gardens. Depending on the specific time of year, visitors can visit and enjoy the fruits in many different tourist gardens in Phong Dien district. Can Tho has many attractive destinations such as Binh Thuy ancient house, Bang Lang stork garden, My Khanh Tourist Village, Truc Lam Phuong Nam Thien Vien … Recently, Can Tho has become one of the most attractive destinations in the West. Come once and remember forever, just want to come back to Can Tho with hospitality whenever there is a chance.

The OCOP Product Festival 2021 has 24 provinces and cities nationwide OCOP festival is held with the scale of nearly 150 booths of businesses, cooperatives, production establishments, craft villages … The stalls are arranged in 4 zones. Area 1 displays and exhibits OCOP products, with a scale of about 40 booths Zone 2, with the scale of more than 20 booths, Zone 3, with the size of more than 20 booths, Some typical fish sauce dishes of An Giang province An Giang alone has dozens of fish sauce products In which, many fish sauce products achieved OCOP Many OCOP products, typical products of 4 provinces and cities in the ABCD Mekong cluster (An Giang, Ben Tre, Can Tho, Dong Thap) Cereals, an OCOP product of Can Tho City This OCOP festival is really a strong driving force to promote the supply-demand connection between producers and consumers. This is an opportunity for units to introduce, advertise, expand markets and connect trade; Orientation of product production development according to market development needs OCOP product of Ca Mau province Dried shrimp is one of the OCOP products, which is also a specialty of Ca Mau province. A corner of a booth displaying OCOP products of Dong Thap province Mango – an OCOP product, Dong Thap province Mango products of Cho Moi district. In particular, the culinary culture space, about 14 stalls, introduces the delicacies of districts, towns and cities in An Giang province. Pancakes Pancakes served with vegetables in Bay Nui region./.

Illustration. Source: Internet According to the Department of E-Commerce and Digital Economy (Ministry of Industry and Trade), e-commerce has been bringing many opportunities for SMEs to boost sales and save overall transaction costs. Many violations During more than 10 years of establishment and development, the e-commerce industry has recorded rapid and continuous growth. Data from Center for Information Technology and Digital Technology, Department of E-commerce and Digital Economy, in the past 5 years, the number of businesses and individuals selling goods in the e-commerce market has been increasing. The representative of the Department of E-Commerce and Digital Economy, the Ministry of Industry and Trade also said that the strong growth of e-commerce is giving rise to many new problems, including transparency, customer rights assurance, e-commerce management. on social networks or cross-border e-commerce. Many organizations and individuals take advantage of e-commerce activities to trade prohibited goods and services, smuggled goods, counterfeit goods, infringing intellectual property rights, poor quality goods, and limited goods. business restrictions, goods trading with conditions, expired goods, goods of unknown origin, providing false information to deceive consumers … In the long term, e-commerce activities should not be managed in the “fragmented” style, adjusted for each individual platform. Because, the more we try to control specifically each type of platform, the more small and medium technology enterprises will find it difficult to enter the market. According to the Steering Committee of 389 countries, with the explosive development of e-commerce, commercial fraud activities on e-commerce floors have also increased rapidly in both size and number of cases. In recent times, many social networks and e-commerce applications are being exploited by the objects in loopholes in legal regulations and the management of the authorities to smuggle, trade fraud and trade. sales of counterfeit goods. Analyzing more closely, Mr. Phan Trong Dat – Deputy Secretary General of the Vietnam International Arbitration Center (VIAC) added, e-commerce trading floors often encounter risks when checking, monitoring and comparing information from suppliers. issuing and controlling the quality of goods (fake goods, counterfeit goods, poor quality goods) Supplier problems arise when the quantity and quality of goods cannot be controlled when it reaches consumers, claims about payment, advertising, and promotion. Consumers may face the risk of fraud, receiving poor quality goods, lack or lack of accurate information about the supplier, risks in payment, delivery … It is necessary to legislate current legal frameworks E-commerce is an inevitable trend today. However, the legal frameworks for e-commerce activities and social networking activities have been built mainly since 2013. But these regulations have not kept up with the trend of development, so far it is only a principle. are causing many difficulties in the application process. E-commerce activities in Vietnam are currently developing very quickly and it is difficult to distinguish e-commerce activities on e-commerce trading floors, e-commerce websites and on social networks because these platforms always have the improvement and addition of functions. function is similar. A research report by the Vietnam Chamber of Commerce and Industry (VCCI) shows that the trend of using social networks as a marketing and distribution channel has been on the rise in recent years. Social networking platforms such as Facebook, tiktok, and Instagram are now all becoming e-commerce platforms, in addition, there is also a livestream mode to introduce goods directly to consumers. Using these platforms for sales, it is extremely difficult to control the quality of goods. A series of infringement detection cases, arrests of pirated goods, nearly full counterfeit goods were continuously discovered, such as a household warehouse in Ninh Binh with an average of 1,000 orders / day, or a warehouse of cosmetics and clothing in Ba Vi with an average of over 3,000 applications / day … According to the representative of the Market Control Department, the biggest difficulty in detecting and handling cases in the e-commerce environment is to have clear facts, must have buyers and have specific goods. While online transactions and payments are virtual, there are no business locations, making the information management force unable to check immediately. Not to mention, most of the transactions in this form do not have invoices and documents, so the detection and handling work is even more difficult. Therefore, in order to effectively control goods and transactions on e-commerce transactions, according to Mr. Nguyen Van Tuan – Deputy General Director of VCCorp, 5 issues need to be clarified. First, posted goods must be managed to ensure intellectual property rights. Monday, management is entitled to impersonation. Tuesday , because if not managed, the problem of price competition will arise. Wednesday was, how to handle and remove bad news, even when needed, it is possible to extract “profiles” of sellers as well as buyers – data management. Thursday, manage tax obligations for service providers on social networks. In the long term, according to Mr. Tran Dang Quang – Institute for Policy Research and Communication Development (IPS), it is not advisable to manage e-commerce activities in the “fragmented” style, adjusted for each individual platform. Because, the more we try to control specifically each type of platform, the small and medium technology businesses and startups will face a lot of difficulties if they want to enter the market. Meanwhile, large businesses with potential and experience may have many ways to respond to the stringent conditions required by law.

Mr. Dinh Danh Thuong (SN 1987) in Ha Huy Tap, Yen Vien, Gia Lam, Hanoi – a player who plays common and mutant orchids for many years, said, there are many reasons why this type of mutant orchid is The giants play orchids and are always available in the garden. Specifically, it is by: The first mutant orchid 5CT Phu Tho appeared ever since no one knows anymore. But in 1972, the circus group evacuated to the communal house of Co Tiet village, Tam Nong, Phu Tho. Seeing the beautiful flower on the banyan tree, it was taken to plant, propagate and radiate the flowers. Since then, the name 5CT Phu Tho has been deeply ingrained in the players’ consciousness until today. Phu Tho’s 5-pointed white orchid is always welcomed by giants The orchid has a beautiful flower face Talking about 5 CTPT cotton, many people think that it is the crystal of the sky, so this cotton face always has a pure beauty, white cotton, white nose, beautiful eyes, balanced wings, color stability and face. The flowers bloom from year to year, without losing the features of the 5 programs. Harmonious shape with wings and shoulders flying, very neat purple cheeks, beautiful goose eyes. In addition, the 5 developmental programs with the special characteristics of the eyes and nose vary according to climatic regions and care methods. They can create many cotton faces with very beautiful and unique eyes. It is the beauty that only 5 programs have this new, that those who have just played orchids or played mutant for a long time will love to collect and develop. 5 CTPT has a pure beauty Strong and healthy tree, good reproduction and propagation In addition to the beautiful flower face, according to Mr. Thuong as well as many other orchid players, only 5 CTPT orchids have beautiful stems, beautiful leaves because they have strong varieties, well developed, kie root, flower face. If you take good care, you can reach 100 eyes like a giant orchid garden in Binh Phuoc. In particular, the care of this orchid is quite easy and similar to other mutant orchids. It is a popular type of mutant orchid If many other mutant orchids are expensive for a few tens of millions or tens of billions / cm, the price of 5 mutant orchids is considered as the most affordable mutant orchid. That price helps those who are new to playing or love spread mutants can learn and collect. Mr. Thuong shared that the lowest price of 5 development programs ranged from 800,000 to 1.2 million VND / cm. Currently, many mutant orchids owners still sell this orchid at a price of 1.8 million VND / cm. Big tree, strong, propagated well High safety and stability To collect a mutant orchid, buyers may have to spend a billion or a few tens of billion / cm. But to own 5 CTPTs, buyers do not need too much money. Because this mutant has a cheap price, the national orchid, the market is accepted by everyone. Therefore, if in the process of the collection, the price falls, the tree dies, the player will not pay too much. Therefore, playing lan 5 programs with lower risk ratio, high safety and good economy. Moreover, because 5 CTPTs are the first var orchids that everyone wants to own when entering to play var orchids, they have high stability. Mutant orchid players, although they already own many different types of orchids, but there are always 5 CTPTs in the garden. Especially those who practice playing orchid, most of them started to invest in 5 program development programs.

Received relief goods from the 7th Military Region Command at Xa Mat border gate, morning of April 28 On the morning of April 28, at Xa Mat border gate (Tay Ninh province), the delegation of the Vietnamese Embassy coordinated the Khmer-Vietnam Association in Cambodia to receive relief goods from the Command of the 7th Military Region and the Company. Shares of Mai Linh Group are dedicated to Vietnamese people who have difficult circumstances due to the Covid-19 translation. The relief gifts of the 7th Military Region Command to the people in difficulty due to a widespread outbreak in Cambodia, including: 25,000 masks, 500 liters of antiseptic solution, 1000 nets, 100 barrels of dry food, 100 canned fish and two billion dong. Meanwhile, Mai Linh Group Joint Stock Company supports Vietnamese families through the Embassy, ​​including: 20 tons of rice, 3.5 tons of medical supplies and tonics, worth $ 20,000. Speaking here, representatives of gift giving units, Major General Dang Van Lam, Deputy Commander of Military Region 7 and Mr. Ho Dinh Hoang Minh, Vice Chairman of Mai Linh Group Joint Stock Company emphasized, although the value is not Many, but these gifts show the hearts of officials, soldiers and employees at the enterprise, sharing with people facing difficulties due to the widespread spread of Covid-19 in Cambodia. On this occasion, the leaders of the agencies also sent greetings, encouragement and wished the Vietnamese community in the country of Chua Thap soon to overcome the difficult period and stabilize their life soon. Regarding the distribution of relief goods to families, Mr. Vo Tuan Ngoc, Tham Tan, Head of Community Affairs Department, Vietnam Embassy in Cambodia said that this weekend, the mission is expected to continue delivering gifts. relief for 1000 more families; on the basis of review, a large-scale gift distribution will be organized to help people have more resources, at least not to go hungry and protect themselves in the epidemic. In addition, in the process of giving gifts, the Embassy and the Association also combine to mobilize people to obey Cambodia’s policies, especially to comply with Vietnam’s policies, not to travel or return to the country freely by pictures. illegal food, because the risk of disease and infection is enormous. Therefore, the program to help people this year will last longer, the Embassy Counselor shared. Regarding the Covid-19 epidemic in Cambodia, the 20-2 community infection incident caused a large-scale outbreak. The Ministry of Health of Cambodia, on April 27, confirmed a total of 11,063 infections with 82 deaths. However, the step-by-step identification and zoning of the outbreak and the widespread vaccination campaign of Covid-19 brings hope for the ability to control the source of the epidemic in the near future.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

Entrepreneur Le Dang Khoa (Shark Khoa) is famous for the nickname “The King of the Start-up” in the program “The billionaire deal” in the first season. Not only good and successful, Shark Khoa also causes fever because of his handsome and elegant appearance. Shark Khoa only shared a “drip” image of the villa, but it was enough to make many people admire the magnificence and majesty. Many people estimate that to make a swimming pool around the house, Shark Le Dang Khoa has to spend hundreds of millions of dong. Shark Khoa also designed a room overlooking the swimming pool with a glass door system. It is estimated that the glass doors and decorative lights are worth more than one hundred million dong. Notably, the bath in Shark Khoa’s baths is estimated at no less than 50 million. This is a “virtual living” place that is loved by Shark Khoa and regularly shared on social networks. With a small table in the living room, Shark Khoa invests tens of millions of dong to buy a set of high-class ceramic and porcelain flower vases. Each vase has a price ranging from 1.5 – 4 million VND. The fact that he buys many dishes and changes to each meal also partly shows Shark Khoa’s tolerance. In the villa, he also cares carefully for the fish that originating from Japan is of great value. Photo source: FBNV. Video: House 25m2- the opportunity to have a house for many people? Source: VTV24

Illustration. Bkav Technology Group Chairman, in the information just shared on his personal page, said that before the “chip crisis” taking place around the world, Bkav had to collect and only collect a batch of 8,000 parts for AI View camera. Mr. Quang said that the world is having a dual-chip semiconductor crisis – Bkav Chairman acknowledges that he is an electronics manufacturer and an insider. According to Mr. Nguyen Tu Quang, the reason for saying that the double crisis is for two reasons at the same time leading to the scarcity. First, due to the trade war between the US and China, Huawei was punished. To survive, they (Huawei – PV) had to buy enough chips to use for two years, sources from Bkav’s partners said such data. Also because of the trade war, other Chinese companies such as Xiaomi and Oppo reserve the possibility of being punished as with Huawei, so they also try to collect chips. Other Chinese companies such as Xiaomi, Oppo have been able to be punished like with Huawei, so they also try to collect chips. The second reason, according to Mr. Quang, the Covid-19 epidemic caused a social stagnation. Therefore, at the beginning of service manufacturers forecast low yields. They failed to anticipate the worldwide trends in work, study, distance conferencing, and home electronic entertainment. This led to a sudden increase in demand for computers and game consoles. The supply chain of the technology industry is very specialized in specialized assignment, emphasized Bkav Chairman. Accordingly, in terms of chips, almost all major chip design companies such as Qualcomm, MTK, and more recently Intel have hired TSMC or Samsung to mint chips for them. These two companies account for 81% of the world chip casting market and cannot increase production capacity immediately. Mr. Quang also said that Bkav is an original manufacturer, working directly with chip suppliers such as Qualcomm, Intel, Samsung, SKHynix. The Bkav leader shared that, with the most recent quotation from chip manufacturers to Bkav, many components have Standard Lead time, also known as standard delivery time, up to an unreasonable level of 10 months. Therefore, in order to overcome this situation, technology product manufacturers such as Bkav have had to gather products, make efforts to find around the world for partners to change their business plans and thus they have redundant lots. Event link is not used anymore “This purchase and sale is very bustling and there is a phenomenon of buying and selling”, said Bkav Chairman Nguyen Tu Quang. Specifically, last week, according to Mr. Quang, Bkav’s international purchasing team collected a batch of 8,000 components for AI View cameras. Mr. Quang said that this will take place every day and for a long time, possibly until next year, with all manufacturers of technology products around the world.

The “cloud fitness” boom continues.

On April 21st, the sports social platform Keep released the 7.0 version of the APP at the “2021 Spring Ring Conference”, and launched three new upgraded IP courses and the Keep smart spinning bike C1 Pro and Keep bracelet. B2 members enjoy two smart hardware products.

Huang Jingjing, vice president of Keep, said at the meeting that Keep will launch a celebrity coach team, and the interaction between coaches and users will also be upgraded, “I hope to create Li Jiaqi in the live fitness session.” In addition, keep’s premium live courses have been covered throughout the day, from 8 am to 22:00 at any time to meet the sports needs of users at different times.

Since its launch in 2015, Keep has been developing for 6 years and now has a scale of 300 million users. In January of this year, it completed a huge US$360 million round of financing. This round of financing was led by SoftBank Vision Fund, Hillhouse Capital, Gaodu Capital and other old shareholders such as GGV Jiyuan Capital, Tencent, Wuyuan Capital (formerly Morningside Capital), Times Capital and BAI Capital continued to invest more . After completing the financing, keep’s valuation reached 2 billion US dollars.

Recently, news broke that Keep has appointed a CFO and recruited directors of investor relations through multiple channels, and submitted a prospectus to the U.S. Securities and Exchange Commission (SEC) as early as the end of April 2021 to apply for listing in the United States.

Although Keep responded that: “There is no more news to announce.” But China’s sports social platform has indeed stood on the “outlet.”

Looking overseas, the share price of American online fitness giant Peloton has risen from US$27 per share at the end of April last year to the current US$99.93 per share, an increase of 270% during the year and a market value of US$29.43 billion.

And will Keep be the next Peloton? This is the question of people outside the industry and the expectation of many investors.

Liu Dong, co-founder and vice president of keep

After this press conference, Liu Dong, co-founder and vice president of Keep, had a dialogue with the media on the company’s current business segments and business monetization model. The following is the content of the dialogue, organized by 24/7 technology:

Q: This year’s technology fitness track is particularly popular. What do you think ?

Liu Dong: I think we are at a stage where there is no end and I don’t know what the future endgame will look like. It’s just that every company or track has a different approach.

Peloton leads the rise in the United States. I believe that no one in China will invest in a company that makes sports apps, but start investing in companies that have sports hardware. In the future, technology will change the experience. I understand that the sports experience upgrade will be upgraded from coaching, feedback, and interaction together, because it can restore the offline experience, but it may be upgraded based on feedback. If we look back a little longer, starting with Nintendo’s Switch, whether it is a gamified sport or a sporty game, I think there are many questions that can be explored.

For Keep, we are definitely catching what we are best at. We have coaches, so we will do live broadcasts. It is possible that this is a threshold. There are only so many coaches in China. Through online and offline, coaches can produce good content. Maybe this thing is more difficult, so we start with the hardest thing.

Q: Keep announced that its annual sales have reached 1 billion. Can you announce the specific revenue share, which is the largest revenue?

Liu Dong: One billion is the sales of consumer products, not including online business and advertising business. From a comprehensive perspective of the three businesses, the first is the consumer goods business, the second is the advertising business, and the third is the membership service business. Our revenue is composed of these three parts. The sales will be a little more than the other two businesses combined. Consumer products still depend on scale, but members’ business profits will be better.

Keep is currently profitable. Online is our largest APP investment. When members have online income, it is also a high-margin Internet product and service, so it can cover this part of the cost.

Consumer goods can increase users’ repurchase in terms of eating, wearing, using, and training. You buy clothing for sports and food for sports. In fact, repurchase is a relatively large increase. In addition, the gross profit of food and clothing is definitely better than that of smart hardware. The overall environment is a healthier.

On the other hand, our users are Keep APP users, and we may not need to grow like the growth of other consumer products, such as the growth method of Perfect Diary. The overall development is still in a relatively benign state, and it is indeed easier to make a profit in this state.

But whether we want to continue to make profits depends on our future plans. We believe that at this stage, we need to make some investment. From a strategic point of view, we have made it clear that we must do this on the platform, content, and smart hardware.

Q: Among consumer products, which category has the highest GMV? In terms of food, how does Keep compete with businesses that specialize in this type of product?

Liu Dong: Our biggest category is still smart products , Keep is serious about the experience direction, this thing users can feel, so the fastest growing is the smart product, and the largest share is also the smart product.

The homogeneity of food may be more serious. The entire supply chain in China is basically relatively transparent, so our food is more integrated with the scene, and we have not invented and created products. In fact, food is quite difficult. It is a fast-moving consumer product and needs to constantly reach users and tell him the latest tastes. It’s not like buying a dumbbell. I’ll search for it and evaluate which one is better. But our current scale is still more than 100 million. For a new Internet company, we think it is a relatively good result.

Our current consumer products are planned from eating, wearing, using, and practicing. In “practice” or “use”, there will be many different product categories, but we are still focusing on the family scene. Like basketball and football, each piece is very big, but we didn’t involve in this field. We believe that when the family scenario is not good enough, we will not do basketball or football, so there is some restraint in the expansion of the category.

Q: A few years ago, Keep did Keepland. What is its current position and contribution role?

Liu Dong: The original intention of Keepland in 2017 is parallel to the content connecting the family. A connecting family and a connecting city will allow you to train more. At that time, we defined it as “infrastructure.”

In the subsequent development, the consumer goods business or online business develops very fast, offline is a slow process, and the speed is certainly not as fast as other online businesses, plus the impact of the previous epidemic. So Keepland has been doing it all the time, just saying that it makes it more stable compared to faster business. I personally think that Keepland can be counted as an online live broadcast business, an incubator for the coaching team, or the “Whampoa Military Academy”, because the cognition generated there can be amplified through the Internet.

There are now 9 Keepland stores in Beijing, which has hardly changed from the previous figures. We will not shrink it or expand it excessively.

Q: A piece of data was shared at the press conference, serving 1.56 million. Is this a user who spends money on consumer goods on Keep? How much space is there in this field?

Liu Dong: There are far more than 1.56 million users who buy consumer goods, and 1.56 million are just users who buy smart products. If the scale is 1 billion per year, the number of users per year is about several million.

Maybe three years ago, we only had a scale of 30-40 million, and after three years we will reach a scale of 1 billion+. We will definitely continue to maintain this growth rate. Moreover, from the current ceiling, there is still a lot of room. For example, we mainly focus on e-commerce channels. Now we only focus on JD.com, Tmall and our own malls. Other platforms have not yet done so. Second, there are also channels for sub-sales, as well as live broadcasts, communities, and even offline. This space is still very large.

Online warehouse trading forged many famous brands in Thach Cau Street, Long Bien District. Frequently changing warehouse locations, using social networks and forms of livestream to sell goods, deliver goods via delivery services, that is the way that objects dealing in contraband, counterfeit and poor quality goods. show in recent times. Although the competent forces have discovered and destroyed many groups of counterfeit and pirated goods, but in reality, this activity is still very active. When the warehouse at 30, lane 139, lane 56, Thach Cau street (Long Bien district) was opened, the Market Management Team (QLTT) No. 16 – Hanoi Department of Information Management coordinated with the Economic Police Team – District Police. Long Bien rushed into an inspection, causing the owner of the establishment not to return in time. At the time of inspection, the authorities discovered that thousands of fashion footwear products with signs of counterfeiting famous brands such as Versace, Gucci, Adidas, LV, Burberry, Chanel, Dior … were stored. , divided in an area of ​​more than 100 m2. The owner of the goods cannot present any documents to prove the origin of the goods. Team leader of Information Management Team No. 16 Nguyen Sy Binh said that the functional forces had to reconnaissance and monitor for months. This business operates mainly in the form of online sales, livestream through social networks Facebook and some e-commerce platforms. They set up a separate room for livestream. In order to evade the inspection of the competent forces, the owner often closes the door, only when there is a commodity transaction, the owner of the goods will open the door, deliver the goods to the customer. In a similar manner, the warehouse is hidden in Phu My A village, Phu Son commune (Ba Vi district) by Nguyen Van Ngoc (born in 1992, with a permanent residence in Bang Y village, Son Da commune, Ba Vi district. ) owner, every day to deliver more than 3,000 orders. When the information management force inspects, this warehouse contains tens of thousands of products from clothes, household appliances, blankets, to cosmetics, functional foods … Worth mentioning, a large number of goods have signs forging trademarks registered for protection in Vietnam, along with thousands of illegally imported household products such as induction cookers, stoves, rice cookers, electric pans … Through investigation, one of the methods is This facility uses is through a software system called TPOS, dozens of other Facebook accounts will simultaneously share livestreams to close orders. Recorded on the establishment’s sales system, in the past six months, more than 655 thousand orders were closed for sale and then sent through the fast delivery service system. The leader of the E-Commerce Working Group (General Department of Information Management), Nguyen Ky Minh, said that the most difficult thing for authorities to access pirated goods sold online is to verify Facebook’s IP address. Online sellers have a lot of experience dealing with authorities, shipping is also mainly through express delivery. In order to avoid inspection, shippers often move and change warehouse locations continuously. Along with the rapid development of the e-commerce sector, the smuggling and trading of counterfeit and poor quality goods on the Internet environment have also increased. Director of Department of Information Management of Hanoi Chu Xuan Kien said that almost every day, Hanoi Information Management Department also receives information about complaints from consumers about online purchases because the quality of goods on the website and in fact is not the same. The common tricks used by the objects are: setting up multiple Facebook accounts, running ads, posting photos of products, but only the phone number or the general address, when customers ask, only receive inbox (message private news). Every day, employees at the facilities perform livestream and close the order to deliver goods across the country through express carriers. Facing this situation, from the beginning of 2020, the General Department of Information Management has set up a specialized division in charge of anti-fraud in the in-line environment, thereby handling and destroying many smuggling lines and groups. and trading in counterfeit and poor-quality goods on the network environment. However, the information management force is short of specialized and highly specialized forces to locate warehouses, demonstrate tricks … Therefore, besides creating conditions for e-commerce to develop, it is also necessary to strengthen anti-smuggling solutions online to ensure the interests of consumers and help businesses do business in accordance with the law.

The photo of a girl dressed in a dress like in a Victorian film has recently been noticed on fashion forums. The owner of this set is Vo Vy Phuong Thao (born and raised in Ho Chi Minh City). She currently works as a fashion designer, has her own brand for 3 years. Pictures that appeared a lot on the internet were taken by Thao and his family in Da Lat (Lam Dong) since last year. “My family always goes out together and takes photos as souvenirs. I work in fashion so I have the condition to make the clothes I like. Me and you come up with ideas and do all the standard stages by themselves. equipment, even taking pictures just by phone “, Phuong Thao confided to Zing. The Saigon girl revealed that her work in the fashion field satisfies her passion, as well as provides a stable source of income so that she can take care of her family and her shopping needs. In addition to the check-in photos in Da Lat, Phuong Thao and her family often agree to dress in the same tune when going out and eating. Modernity, femininity and originality are the three priority factors in Phuong Thao’s style. She often coordinates with branded items from famous brands in the world. When asked about the branded items she owns, the Ho Chi Minh City girl said she often chooses the iconic products of the fashion house. Thao will buy items that are easy to match and not outdated. Sometimes, she also buys it if she feels it is right for her. “I don’t like brand name but love beauty. What is beautiful and suitable for myself, I use it. The reason I buy brand name is because it is good, beautiful, quality, not because of price or liking.” show “, Phuong Thao expressed her opinion. Bags and shoes are the two accessories she invests the most, because the clothes she can create to match her desired style. The girl surnamed Vo does not tie herself to a certain color tone. Phuong Thao chooses clothes with a variety of colors, from elegant to vibrant to suit different concepts and seasons. Because she is a girl with good looks, Thao said it takes about 1-2 hours to perfect her appearance before leaving the house.

The Ho Chi Minh City Market Management Force discovered an unknown source of goods. Thanks to the regular implementation of plans to prevent smuggling, trade fraud, and manufacture of counterfeit goods, many violations have been discovered and handled by the competent forces of Ho Chi Minh City. The fact also shows that the violator always has many ways to avoid, so the authorities have to be more drastic, enhancing more effective coordination in the fight with this type of crime … Many new moves and tricks In 2020, the anti-smuggling, trade fraud and counterfeit forces (force 389) Ho Chi Minh City discovered and processed 25,538 violations, a decrease of 45.39% compared to 2019. In there, there were 2,769 cases of banned goods and smuggled goods; 21,804 commercial fraud cases; 965 counterfeit cases and 113 cases have been prosecuted. Particularly, the Economic Police Department (PC03), Ho Chi Minh City Police discovered and destroyed 1,081 cases with 1,074 subjects in 2020. The total value of detained goods is about 150 billion VND, the total amount of fines is more than 20 billion. In the first quarter of 2021, PC03 discovered and destroyed 341 cases, 358 subjects; handled 128 cases, 129 subjects with the value of temporarily seized goods more than 269 billion VND, the total fine was 3.8 billion VND. According to PC03, in 2020, the smuggling of fake and banned goods is still complicated by sea and road with sophisticated methods and tricks. Some individuals set up many companies, each company imported a number of assemblies of components, spare parts or disassembled parts for assembly or sale to other companies to process and assemble in simple stages. These products do not meet the origin criteria as prescribed but state that they are made in Vietnam or are made in Vietnam for consumption in the domestic market or for export in order to deceive consumers. In addition, some goods of foreign origin are transferred to Vietnam to legalize documents, or apply for certificates of origin, then exported to a third country and smuggled back to Ho Chi Minh City for consumption. According to the Ho Chi Minh City Customs Department, in 2020, this unit coordinates functional forces to detect and handle more than 1,500 cases, the value of infringing goods is more than 1,500 billion VND. Previously, the criminals set up a smuggling line to transport illegal goods on a large scale, but now they turn to organizing smuggling in a small way with more sophisticated tricks. The subjects take advantage of the transportation on the road to gut or swap goods; bringing goods across the border, completing the transit procedures, then seeking to illegally import back to Vietnam. Notably, some enterprises rented warehouses of large reputable companies for a long time in the market to hide smuggled goods, counterfeit brands, goods of unknown origin, etc. With a large amount. Taking advantage of the complicated situation of the Covid-19 epidemic, many objects produced and traded fake masks and medical gloves with low quality and in large quantity … Fight with the right focus, the key It is forecasted that smuggling, trade fraud, fake goods will continue to develop complicatedly with more sophisticated methods and tricks. The sale of counterfeit and poor quality goods is increasingly public and widespread on the internet. When Vietnam’s economy integrates deeply with the world, subjects have many opportunities to link up to cross-border smuggling, increase crimes with foreign elements, crimes related to high technology, and many crimes appear. taking advantage of the origin to bring goods into the EU, Japan, the US as Vietnamese goods. In the coming time, the Ho Chi Minh City Steering Committee 389 will continue to implement the directions of the Government, the National Steering Committee of 389 and thematic plans, focusing on combating the exploitation of e-commerce. for violations, the establishment of “ghost” companies for large-scale smuggling, tax evasion, and courier delivery; Responsibility decentralization of organizations and individuals managing fields and areas clearly, associated with specific responsibilities. According to Vice Chairman of Ho Chi Minh City People’s Committee Phan Thi Thang, the City’s Steering Committee 389 should continue to focus on implementing and organizing the effective implementation of the work plan against smuggling, trade fraud and counterfeiting. year 2021 and thematic plans, … special attention should be paid to goods related to prevention and control of Covid-19 epidemic. Assign specific tasks to each department and branch that are members of the Steering Committee of 389 cities, at the same time associated with the responsibilities of the head. The functional forces accelerate the inspection and control from the city level to the district, district, ward and commune levels; clearly define focus and focus. The City Steering Committee 389 needs to proactively perform the coordination and coordination of functional forces in the area, especially the police, customs, market management, and border guards to promote overall strength. suitable in the fight, arrest and handling of complicated and dangerous cases. Vice Chairman of Ho Chi Minh City People’s Committee Phan Thi Thang asked functional forces to focus on organizing key and key combat according to their assigned tasks. Accordingly, the customs force, city border guards are responsible for detecting and blocking at the border gate. City police force focused on fighting to destroy lines and gangs of trafficking and transporting illegal and contraband goods, especially from the southwest border area to Ho Chi Minh City. The city market management force strengthened the inspection of transportation, storage of banned goods, smuggled goods, and production and trading of counterfeit goods on the domestic market, focusing on inspection of petroleum products. Police forces, city market managers need to closely and regularly coordinate with the functional forces of localities bordering Ho Chi Minh City in the prevention and fight against crime related …

Leadership Department of Information Management and City Police. Ho Chi Minh signed the Regulation on coordination against smuggling and counterfeiting Mr. Truong Van Ba ​​- Director of Department of Information Management, City. Ho Chi Minh – recognize, TP. Ho Chi Minh City is currently the largest economic center in the country, the whole city now has more than 271,000 businesses, about 1 million business households and the flow of goods accounts for about 30% of the country. However, the City is also at the center of the trafficking, transporting of contraband goods, production and storage of counterfeit goods, poor quality goods, commercial fraud, and many new economic crimes that arise with many tricks. sophisticated, especially high-tech crimes, on the e-commerce space … increasingly popular. Mr. Truong Van Ba, said that, for a long time, the coordination between the force of intelligence management and the City Police has been regularly and effectively carried out, specifically, 85% of the cases were discovered and handled by the intelligence management. all have active participation of police forces. The signing of a coordination regulation between the two forces will increase the strength and efficiency in the fight against smuggling, trade fraud and counterfeiting. “In the situation that the information management force is too thin, each information management officer is tasked with monitoring more than 300 enterprises and about 1,000 individual business households. The signing of regulations in coordination with the police force will promote and apply the functions and duties of each unit, contributing to improving efficiency in the fight and detection of violations of the law. in economic activities in the area ”, shared Mr. Truong Van Ba. City intelligence management force. Ho Chi Minh checked and discovered a store dealing in infringing goods on models and origins in the area Major General Dinh Thanh Nhan – Deputy Director and Head of Police Investigation City Police. Ho Chi Minh City – said, in 2020 and the first 3 months of 2021, City Police Economic Police. Ho Chi Minh City discovered and handled 1,559 cases with 1674 economic criminals, the value of infringing material evidences was more than 314.4 billion VND. Through investigation and verification have prosecuted 1,121 cases with 375 defendants. However, this is just the number of criminal cases detected by the Economic Police, which have not fully and properly reflected the situation of crime and violations occurring in the city. In order to fight fiercely with this type of crime, it is necessary to have the synchronous and timely coordination of many agencies and departments, but the focus is still on Information Management, Customs, and Public Security … According to Nhan, for many years, the economic police force has actively coordinated with the City intelligence management force and discovered and handled many smuggling, commercial fraud, and counterfeit production in the area. . Only in 2020 and the first quarter of 2021, the police force of the Economic and National Administration has detected and handled 154 violations with 167 objects, the value of infringing goods is more than 145 billion VND. However, Mr. Nhan assessed that the results of the recent coordination in handling economic crimes between the Economic Police and the City intelligence management force are remarkable, but not high, not meeting the needs of business. industry and society. Because, due to the lack of regulations, the decentralization, decentralization, judgment organization, and sharing of information about contraband and counterfeit goods are still lacking fluently. After having the regulation, Mr. Nhan said, the city police department will thoroughly grasp and deploy the content of the regulations to each unit, assign and assign responsibility to each force to coordinate with Thanh city ​​in order to increase strength, professionalism and efficiency in the fight against and repel economic crimes in the area. With the strong development of science and technology, the cyber commodity trading, the theft of intellectual property rights, the technology of organizations and enterprises will be increasingly popular. . This fact also arose many complicated consequences because the subjects took advantage of the production and trading of poor quality goods in large quantity, affecting the interests of enterprises and consumers. At the conference, the parties agreed to disseminate the regulations to all officers in the unit and thoroughly implement the implementation, ensuring seriousness, timeliness and efficiency in the coming time.

Sea mushrooms are quite new, many people do not know. If you first hear the name, many people will immediately think of a fungus growing in the sea. But in fact it is a familiar seafood of fishermen in the sea, delicious, crunchy and lumpy. Recently, sea mushrooms are actively sold on the “internet market”, many women are curious to buy them as a drink because they are quite new. Thanks to that, people trade off a few weights every day. The retail price of sea mushrooms is 220,000 VND / kg, while the wholesale price is 165,000 VND / kg. The people of Ha Thanh bought the fancy squash and brought them to cook The pumpkins have eye-catching shapes and colorful colors. Pumpkin is a nutritious fruit, available all year round at a relatively low price. Small pumpkins usually weigh about 1 kg / fruit, average 2-5 kg ​​/ fruit, some weigh up to 10 kg / fruit. In fact, many varieties of pumpkins are even weighing up to a few pounds. However, recently, the market has appeared super strange squash with different shapes and colors. Notably, these squash have a very small weight, from 150-300 grams / fruit. According to the seller, it is baby squash, originating from abroad, newly imported to Vietnam and cultivated as pumpkin. With its unique shape and unique color, pumpkins attract Ha Thanh people to buy and play, even though they are expensive, 5-10 times more than pumpkins. Someone spent millions of dong to buy this fruit to decorate it, then leave it for a few months when he was bored and brought it to cook. The fancy ‘innovative wax coconut coconut’ of a 25-year-old boy in Tra Vinh According to Lao Dong newspaper, wax coconut is known as one of the famous specialties in Cau Ke district, Tra Vinh province, but most of them are only sold in raw form, wrapped in a net. Recently, this specialty has been ‘put on’ a new look called “innovative wax coconut” thanks to the startup idea of ​​Mr. Nguyen Hai Au (25 years old, living in Cau Ke district). The process of creating ‘innovative’ waxy coconuts is not too complicated but requires a lot of work. The stages of peeling, peeling, creating base, polishing are all done by hand. According to Mr. Au, the beautiful form and the convenience of ‘innovative wax coconut’ will create a more delicious taste. In particular, users can reuse the spoon to make convenient widgets. Ancient tomb with floating old vein, fancy lump Mr. Nguyen Van Xuyen (Hau Giang) owns a mausoleum with a size of 4 people who can’t hold it. Different from the usual body of the mausoleum, this tomb has a very different appearance when there are many beautiful and fancy lumpy spots around the base. Ancient tomb of rare and precious (Photo: Dan Tri) “This root I spent more than 300 million to buy it from a friend … To many people this mausoleum is no different from an ordinary tree. But for those who know wood, the value of this tree. not trivial, because in the Mekong Delta, it is very difficult to see the original with such a mausoleum “, Mr. Xuyen said on Dan Tri Newspaper. Not only has an impressive appearance, but the inside of the steering wheel is also equally interesting. The body was completely hollow and could accommodate a single person. The wood fibers have a strange shape like stalactite in a cave. Porcelain garden has “1 no 2” in Sa Dec flower village Dong Thap newspaper said that over the past 20 years, with his passion for porcelain flowers, Ngo Dang Lam (living in Tan Thanh hamlet, Tan Quy Tay commune, Sa Dec city) has collected and owned dozens of terracotta plants, The value of each tree is up to hundreds of millions VND, forming a porcelain garden with “1 no 2” in Sa Dec Flower Village. According to Mr. Lam, in his garden there are about 30 porcelain stumps, all of which are Anh Duong porcelain, each tree is decades old. In which, there are 4 porcelain stumps with relatively symmetrical shape, each tree is more than 50 years old, the canopy diameter is more than 11m (about 6 new people embrace the crumpled tree), each tree’s height is about 3m. In particular, the porcelain plants here are also highly appreciated by the floating roots of the pots with very fancy shapes, especially these porcelain trees are always full of flowers, creating more attraction to the viewer. Unique communal house from the smallest mahogany wood in Vietnam Dinh Huu Bang (in Huu Bang commune, Thach That district, Hanoi) is not only famous for its precious relics but also for its special artistic architectural value. Village communal house from Vietnam’s smallest mahogany The house of artist Phan Lac Hung (67 years old) is right next to the communal house, so his whole life has been attached to this ancient temple. He always holds in his heart a special love for the communal house. That sentiment prompted him to implement the “micro version” wooden house model Huu Bang. He spent 5 years conceptualizing and crafting models of ancient communal houses with high precision, delicate details. Mr. Hung’s wood and aluminum work has reached a level of sophistication that is nearly 80% of the original version from the smallest details. Many people asked to buy the works at high prices, but Mr. Hung said he would not sell. Turn palm leaves into beautiful and strange pictures According to Dan Viet Newspaper, an artist in the Bay Nui region, An Giang province has turned what seemed to be very trivial, jaggery leaves, into vivid, colorful art paintings, enriching the art line. , loved by customers nationwide. That is artist Vo Van Tang (78 years old, living in Nui Sap town, Thoai Son district). The palm tree is a typical tree in the Seven Mountains region. But before that, Mr. Tang as well as many tourists only knew that jaggery is a culinary specialty because palm juice, rice has a very special taste. Since learning about this plant, Mr. Tang is very interesting to know that the palm leaves are not damaged and the leaves are not damaged by termites and rodents. When discovering the miraculous use of jaggery, Mr. Tang explored and used it as materials for composing pictures and pictures. Mr. Tang shared, he drew over 200 types of palm paintings with all different models, including themes of Uncle Ho, Uncle Ton, village landscape paintings, animal paintings, … The famous product is the painting of Uncle Ho’s will, reaching the Guinness Vietnam record. Up to now, he has produced tens of thousands of palm leaf pictures. Mr. Tang’s jaggery line is rated 4-star OCOP product rating. Hanh Nguyen (Synthetic)