If you are in Shanghai recently and want to relax in the stands and have fun at night, the most knowledgeable theater lovers will often point you to the “bistro” on the edge of People’s Square.
This is not a real tavern, but a small space hidden in a building that looks nothing special at first glance, where the environmental musical “Apolonia” resides.
This is also a real “pub”. The seats are named bar, deck and wine box. During the performance, the audience can even place an order for a glass of customized drinks related to the character.

Producer and actor of “The Tavern” When the story began, it immediately transformed into a small bar called “Apolonia” in New York in the 1930s. The singer and dancer Richard and Oscar in the bar were preparing for the final farewell performance, but Mafia member Steve suddenly broke in and forced the two to immediately perform the autobiographical repertoire of the Mafia godfather… However, if you want to buy a ticket, you still need some luck. This is currently the hottest resident musical performance in Shanghai. Since its opening in the second half of 2020, almost all the venues are full. Tickets for the next month’s performance will be “second empty” when released at the end of each month. Actor Li Qiumeng “Apolonia” was originally a small theater musical born in Daehangno, Seoul, South Korea. Unlike the environmental “bistro” in Shanghai, it was first performed on a traditional framed stage. Producer Han Kun chose to introduce this work. In addition to being moved by the script and music, he also saw its appeal to the audience at a glance: “I have never seen a play that can make the audience so happy and so engaged; In 15 minutes, all the audience will stand up and sing every song with the actors!” After finding a location for the Chinese version of “Apolonia” in Shanghai, the production team encountered a small problem: the performance space is extremely narrow and long. If the traditional stage and auditorium design is used, the audience in the back cannot be guaranteed. Experience. As a result, the creators came up with a rather bold idea-to turn the entire performance space into a stage, so that the story in the play can happen close to the audience, and the actors can walk around the aisle beside the audience, or hide in The corners are dressed behind the curtains, and when the performance reaches the stage, they will jump on the wine table where the audience sits for a tap dance… Between the front and the back, between the real and the illusion, the “bistro” is more like a small world that exists in reality and drama at the same time than a stage, allowing people to linger in it, as if sinking into a magical dream. Producer Han Kun There is a line in “Apolonia” called “I don’t get tired of watching it a hundred times”, and this is also true: “The Tavern” has a very high rate of audience repurchase, and it was already in the 100th performance. The audience watched more than 50 performances—even more than the number of performances performed by some actors. 3 characters, 12 actors, bring the permutation and combination of different casts; coupled with the unpredictable degree of freedom on the scene, the relaxed and intimate atmosphere on and off the stage, as well as the different planning of festival sessions and special sessions, make the “bistro “It has become a treasure place that will always have surprises and Easter eggs waiting to be discovered, attracting many viewers to come back here again and again. Actor Cao Muzhi Han Kun and his production company “A Good Show” are still making more attempts. In May of this year, the prequel “Santa Lucia” of “Apolonia” and the Live Show “Star of the Universe”, which took place in a bar environment and combined a talk show and music performance, started one after another, in the same building, creating With all kinds of dreams. They also plan to radiate the mode of resident musicals in small theaters to more cities. At the end of this year, the “Tavern” will open “branch pavilions” in Changsha and Chengdu, and perform in multiple locations. “Apolonia” may touch everyone in different places. But the producer Han Kun and the actor Cao Muzhi unanimously chose Steve’s line at the end of the story-“We still have Apollonia, and we still have acting.” Actor Li Lei In September 2020, when the show premiered, the performing arts industry was still severely affected by the epidemic. Cao Muzhi said that when he said this line, the audience in the audience was laughing, but he wanted to cry. Only people in this industry know how difficult it was to be able to perform on stage at that time, it was almost a miracle. On March 18 this year, Shanghai became the first city in the country to cancel the number of venues and resume 100% of the theater ticket sales. Having experienced the trough of the epidemic and the popularity of a ticket that is hard to find, Shanghai has accepted their expectations of the stage and witnessed their growth in the theater. Perhaps it is this city that makes people in and outside the play believe in another line in the play: “Keep drinking and we will fall in love. Photography: Jiang Fan Makeup/Hairstyle: Xue Ning Written by: Ai Rui The rehearsal room of the Rainbow Choir smelled of evening self-study classrooms. Wang Xin, who is in the male low voice, is responsible for training the team members’ vocalizations. With open mouth, the voice resonates in the mouth. Don’t sink, nor be too high or flat. “Mao–” Do it again. Lao Wang focused on the basic knowledge points. The absolute leader of the choir, Jin Chengzhi, was both the creator and conductor of the work, and at this time he was responsible for giving the best solution to the problem. The members began to sing a whole sentence in a chorus, and the old Jin would sort out the frustration of the sentence and the flow of emotion. The conductor’s ears are very pointed, and can accurately pick out intonation problems that are extremely difficult for ordinary people to distinguish. A Yiyin, each member of the male voice group is individually pronounced one by one, just like the teacher asks a question, a group of people line up to write the answer on the blackboard in turn. There are also people who fall into long hesitation at the first sound. Following the metaphor of the self-study classroom, they have written an equal sign, and the chalk hangs in the air and dare not move. Everyone waited for the second sound, and a few seconds later, there was a chuckle in the rehearsal room. Relax for a while, then you can change your sitting posture a little bit. After the three short verses were lined up, the group members filed out from the large practice room and began to practice in different parts. There are more than ten individuals in each voice, each looking for a small room to correct the details over and over again. Then the cycle advances until the three-hour rehearsal is officially over. It’s hard to imagine this kind of rehearsal happening once a week in a building in the old wharf all year round. Most of the group members settled in Shanghai, some drove from Hangzhou, and even flew over from Guangzhou. “It may seem to ordinary people that with this kind of rehearsal intensity, 70% attendance in a year is good. But for us… if you are absent from 30% of rehearsals, you may have to quit the group.” Chorus male Gao Ning in the high voice told the truth. There were 90 people in the whole group, some left and some stayed in the middle, and more than 30% of them maintained full-time rehearsal. There is a proposition that has been repeatedly mentioned by many people in the music circle and the media: The Rainbow Choir can only happen in Shanghai. There is no way to prove it and it cannot be overturned, but Gao Ning and Jin Chengzhi also agree with this statement. On the one hand, the existence of the rainbow requires a big city as a background to find so many people who have the basic professional level and love the form of choirs to “generate power for love”; on the other hand, this big city has It must be tolerant so that this group of people can do something that has no “profit” for many years. Jin Chengzhi saw it even more openly: “I have set up a stage here, and I can’t expect anyone to be on stage forever.” But this stage does exist here, and the members happen to be there. In January 2016, the Rainbow Chorus gave a song “Zhang Shichao, where did you put the keys of my house last night?” 》Break out of the circle. People who know Rainbow because of the “Divine Comedy” will have a large part of their knowledge of choirs on these tracks. Speaking of Rainbow, the first reaction is “Oh, just sing those joke songs.” From Jin Chengzhi to the league members, everyone has long been accustomed to accepting such misreadings. The Divine Comedy was born in Wujiaochang, which is the most student-like place in Shanghai. At that time, the rainbow was supported by Lao Jin alone, looking for a rehearsal room, looking for performance opportunities; the money was earned by Lao Jin as a choir conductor at Wujiaochang University, and Jiyou sincerely invited him to live with Wujiaochang. , “Zhang Shichao” was born in the dark. Jin Chengzhi had originally planned to go abroad in 2016 and wanted to temporarily entrust the group to his friends, who also bluntly said that he might not have the energy to take care of it. On the world line without “Zhang Shichao”, the rainbow should just stop. “Zhang Shichao” modified the rainbow’s world line and also changed the trajectory of Lao Jin’s life. After the Divine Comedy, Rainbow was suddenly able to accept business, at least solving the problem of survival. “Cultivating serious repertoires with out-of-the-loop divine music” was once regarded as an operation method with a practical Shanghai flavor. In March of this year, the chorus began a tour of the suite “Star River Hotel”, which is expected to end in the summer; during the tour, the members will re-listen Jin Chengzhi’s 2018 work “White Horse Village Travels”, preparing to start another tour in July. wheel. Jin Chengzhi can be regarded as a highly productive and highly disciplined creator. “Ze Ya Ji” in 2016, followed by “Luoxia Ji”, “Baima Village Travel Notes”, “Jiaxuan Long and Short Sentences”, until the completion of “Star River Hotel” at the end of 2019. A year apart from the epidemic, it was produced at the frequency of one set per year. There are also surprising differences between these sets. In the travel notes of Baima Village, he used Wenzhou dialect to call “Three Realms of Emperors and Heavens”, which was very emotional; Jiaxuan asked the ancient Chinese expert to draw up the pronunciation of the long and short sentences, and sang the whole process in Song Chinese; when he arrived at the Star River Hotel, Lao Jin wanted to write something more straightforward, tune It’s softer, and the lyrics are simple. Lao Jin said that he was experiencing a painful period when he was writing about Galaxy Hotel, and he didn’t understand what he wanted and what he wanted to do. So he simply jumped out of the original context and made something completely different from the past. Jin Chengzhi said that he seemed to have passed the stage where others needed to like him, and he did not expect the love and understanding of those around him. At the end of “Star River Hotel”, he wrote, “I cry, I laugh, and run hard, looking for something in this defined world.” The individual’s ultimate is loneliness. But the Rainbow Choir has 90 people in the end, rehearsing every week and touring every year, doing the “Rainbow Choir” again and again. Part of the photography: Dong Tianye Image courtesy: Rainbow Chorus Written by: A Mao In the eyes of Norah, who has been talking about talk shows since the end of 2016, the talk show has gone from obscurity to household name, and has experienced two key nodes: “In 2012, Dragon TV’s “Post-80s Tonight” launched the comedy category of talk show. The era accepted by the public. After that, the market response in the first and second seasons of “Talk Show” was actually good, and it was in the third season that it really had a lot of influence.” Parallel to the timeline of online shows, there is the undercurrent of the offline talk show market in Shanghai. As early as around 2010, Shanghai already had an English talk show club. It’s just that at that time, and even to this day, the actors who speak English talk show are not full-time. At first they were mostly foreigners working in Shanghai, and now they have gradually joined many Chinese who like this form of performance. “The earliest talk show in China should have gradually spread from Dong Duxiao in Hong Kong to Shenzhen and Guangzhou, but the market in Shanghai was opened by the English talk show.” Including Norah herself joined the industry, but also because she is a viewer of the English talk show. One day, she found that she could also go up and say a few minutes of jokes, and only then began her life as a part-time talk show actor who went to work during the day and performed at night. Norah also analyzed why the comedy form of talk show is particularly suitable for the city of Shanghai. “Like lazy jazz, an art form that may seem indifferent, is more popular in Shanghai.” Correspondingly, rock and cross talk are clearly labeled as “northern”. They may be more intense emotional expressions, or It is a language expression with a stronger structure and a stronger sense of ritual in the city. Whether it’s jazz or talk show, or even the Chinese-style “talk show” stand-up comics that have been gradually developed in Shanghai since the end of Qing Dynasty and the beginning of the Republic of China, these performances do not need to incubate special emotions. Walk into the theater and enjoy a relaxing night with a relaxed and flexible attitude. Especially for talk shows, you can even order a glass of wine and watch while drinking. This lifestyle is simply tailor-made for the city of Shanghai. “The first way to chase offline audiences is to like an actor. For example, they think that an actor is funny or handsome, or some people say they like me because of my rich work experience. The second is to follow the trend and talk shows. It is indeed a very fashionable thing in the past year. If you can buy tickets for popular actors, you can show off a wide range of channels. It is a very’net celebrity check-in’ thing.” An audience member who has been watching offline performances since 2018 is still reminiscing about the “small and beautiful” scene at that time: “The ticket price for the opening of wheat at the beginning was only 2.33 yuan, and the official performance was about tens to more than 100 Basically, you can buy it if you want to see it on the same day.” In contrast, it’s hard to find a single ticket now-the audience that likes talk shows is growing exponentially, even if talk show head companies like Xiaoguo have already Through various methods, we are creating more opportunities for the audience, such as upgrading performance venues, adding theaters, and even some performances have gone out of a small theater with one or two hundred people, and entered a large theater with thousands of people.. But whenever night falls, In Shanghai, under the stage where the big curtain is about to kick off and the talk show will begin, there are still crowds of spectators who have finally gotten their tickets. Everyone came from all over the city, just to forget the troubles during the day and concentrate on it. Have a big laugh. Picture provided by: Xiaoguo Culture Interview/Writer: Zhang Fan

A taxi with an icon of Grab online ride-hailing application circulating in Thailand (Photo Bloomberg) On May 26, the Thai government approved a draft allowing the use of personal cars to register for taxi booking services through the application, a move that benefits technology drivers who already provide the service. without legal status for many years. While taxi-hailing apps are becoming more and more popular, Thai law still does not recognize car owners using their personal vehicles to pick up passengers, nor register the vehicle as a taxi. Thai Transport Minister Saksayam Chidchob said that the agency is currently studying regulations to legalize technology taxi services and is expected to publish at the end of June 2021 in the Royal Gazette. According to Mr. Saksayam, after the new regulation is issued, companies that own technology taxi-hailing applications will be allowed to apply for a license to operate the service. In addition, drivers who register to use the service need to meet conditions such as having a license to drive a public transport vehicle, passing a criminal background check by the Royal Thai Police and Only taxi-hailing apps approved by the Thai Ministry of Transport are allowed. Traisuree Taisaranakul, deputy spokeswoman for the government, said the move helped drivers legally use their private vehicles to provide services. According to Ms. Traisuree, vehicles used as technology taxis must not be more than 9 years old, in addition, these vehicles must be equipped with communication equipment approved by the Department of Transport and have a logo showing provision of taxi services through an electronic system. Regarding the service fee, for small and medium-sized vehicles, the service fee should not exceed 50 Baht (about 1.6 USD) for the first 2 km. After the first 2 km, the fare must not exceed 12 Baht/km. For large vehicles, the service fee is capped at 200 Baht for the first 2 km, then no more than 50 Baht for every kilometer thereafter. In another development, the Thai government is urging online food ordering platforms to reduce their gross profit (GP), or commission fees collected from food vendors, from around 30% to around 30%. 15%, to support food businesses that are heavily impacted by the Covid-19 pandemic. Accordingly, online food ordering platforms such as Gojek or Line Man have now reduced their GP rates by 25%. Meanwhile, Grab does not charge a commission to its selling partners between May 12 and August 1, 2021. In addition, the above platforms also commit to holding promotional campaigns with free shipping fees for specified distances to support costs for consumers.

A great place to hunt clouds not to be missed is the Cau Dat area. This place has majestic nature, surrounded by hills with a green patch. Early in the morning clouds spread in a dense layer into the valleys below. Make you feel like you are lost in a sea of ​​clouds. The best time to take pictures of “hunting clouds” is in the early morning from 5:30 to 6:15. So you usually have to wake up and depart quite early. When the clouds and the dawn begin to embrace each other, it will create extremely precious moments. Everyone is taking advantage of the best moments of cloud hunting. The props are cars decorated with eye-catching yellow textures to make the photos of hunting clouds more unique and impressive. A long line of young people lined up waiting for their turn to take pictures and check-in to hunt clouds at the infinity pool. What could be better than waking up together to hunt clouds early in the morning and have beautiful pictures for a lifetime… Young people often whisper to each other that: coming to Da Lat, you must hunt clouds at least once in your life. The feeling of being lost in the paradise of hunting clouds floating in the early morning will definitely be unforgettable. Not only hunting clouds, you can also see the pine forest in the distant mountains. The scene is blurry, the clouds are rolling and rolling, then drifting in front of your eyes. In this cloud hunting paradise, there are also countless other cute props for young people to freely “live virtual”.

The Grab side then denied the information, and sent an official notice to the driver partner about the normal deployment of services in areas permitted by local authorities. A fake news by the Vietnam Fake News Processing Center “whistle” The complicated development of the disease also makes a lot of information related to social isolation, blockade … have the opportunity to explode like mushrooms after rain. Recently, at 7:30 p.m. on May 4, a Facebook account named “Hanoi Pho” posted information: “Hanoi is open on the first day of the blockade” with an illustrative video. Through verification, the Inspector of the Department of Information and Communications of Hanoi confirmed that the content of the information posted above is untrue, violating the provisions of Article 5 of Decree No. 72/2013/ND-CP on management, provision and use of internet services and information on the network. This information has caused anxiety and insecurity for people, causing many people to prepare plans to hoard food, potentially causing market instability. Similarly, right after Ho Chi Minh City appeared more cases of Covid-19, on the evening of May 18, social networks also spread fake information about the “curfew” of the whole city from 10 pm. The Vietnam Center for Handling Fake News under the Department of Radio, Television and Electronic Information – Ministry of Information and Communications, was just launched earlier this year but has continuously published fake information on the official website – tingia.gov.vn. Among them, the amount of fake news about the epidemic and fake accounts accounts for the most. This center asks people not to share fake information about the Covid-19 epidemic. At the same time, warning acts of fabricating or spreading information known to be false can be punished by imprisonment from 3 months to 1 year. The Ho Chi Minh City Center for Disease Control (HCDC) on the afternoon of May 21 also issued a warning to the community to raise their vigilance against cases of fake medical staff scams for bad purposes, avoiding the occurrence of serious health problems. unfortunate case of people and property. The incident stemmed from people’s complaints to HCDC about a strange message calling for concentrated isolation with the content: “You are currently on the list of people to be isolated, the isolation code is: xxxx, please contact the phone number xxx…”. Many websites and Fanpages fake businesses to cheat Vietnam Fake News Processing Center 2 days ago also issued a warning about a fake website of the Vietnam Export-Import Commercial Joint Stock Bank (Eximbank). Accordingly, this fake website uses the name, image, logo design, color … of Eximbank with the domain name eximbank.xyz to confuse users. Currently, Eximbank has an official website under the domain name https://www.eximbank.com.vn . Not long ago, a website with the domain name www.vietnamairslines.com was also set up with the purpose of pretending to be the official website of Vietnam Airlines as vietnamairlines.com to scam. user.

The rate of ordering food through 3rd party applications has reached 82% compared to 2018 only 58% According to the report “Mobile apps 2021” released by Appota, Vietnamese people are tending to download and use more mobile applications after the pandemic. In which, the most exciting are food delivery and OTT applications with rapid growth. Food delivery app is a familiar concept Before the outbreak of the pandemic, food delivery services via 3rd party applications was a concept that was not yet popular with Vietnamese people. However, things have changed when in 2020 the number of regular users of this service has reached 80% while in 2016 only 20% of the number of users according to the survey. The special thing is that the dense appearance of food ordering applications on smartphones has changed the way to use this service. The food delivery market has also become active with competition from many big players Specifically, in QandMe’s 2020 survey, the rate of ordering food through 3rd party applications has reached 82% compared to only 58% in 2018. Direct calling to order has dropped from 71% to 23%. The food delivery market has also become active with competition from many big players such as Now.vn, LoShip, BaeMin… to both big online car booking giants like Grab and Go-jek in 2020 as well. Expanding services to food delivery with GrabFood and Go-Food utilities. Because the market size in Vietnam is very small, the fast food delivery industry is considered a “hot” market that attracts many domestic and foreign investors. In addition, the unit with the fastest delivery, the most promotions and the most extensive menu will win the race for this market share. OTT – “new trend” OTT has grown rapidly and become a new trend OTT stands for Over The Top, this is a term used to refer to taking advantage of the large space of the Internet to provide users with content such as images, sounds, messages, calls. Currently, watching movies and VOD content has become a popular form of entertainment during the pandemic. In Vietnam, OTT has developed rapidly and has become a new trend in the period of social distancing, whereby the rate of viewing OTT on smartphones accounts for 67%, 86% of users are willing to watch ads in return. free content, 35% purchase ad conversion rate on OTT platforms in Vietnam. Thanks to the popularity and bloom in 2020, OTT applications are increasingly attracting new users, with the majority of users preferring free but ad-containing OTT platforms making this gradually become a popular choice. Potential advertising channel for brand developers.

Ms. Tuong Nguyen – Director of the Center for VIB Card Operations and Strategy received the honor trophy of the 2021 Leading Bank in Innovation and Creativity from the representative of Mastercard. Online Plus 2in1 is a card that integrates both credit cards and international payment cards on one card with super preferential treatment for online transactions and Grab app transactions up to 43 million VND / year. The card is designed for all types of customers regardless of credit history or not. VIB Online Plus 2in1 integrates 2 different card numbers for credit cards and international payment cards in one card, convenient for storage and payment. All transactions only need one card, one touch, one click. At the same time, the card can automatically connect to the system of major online shopping partners like Grab to earn points for all cardholders’ consumption with 20 times more points than normal Grab transactions. . Customers will have an Online Plus 2in1 card to use after only 30 minutes to register completely online, even on weekends with a “three no” experience: no need to go to the transaction counter, no need to prove income and no Have to wait to use the card. Anyone can be the owner of VIB Online Plus 2in1 Just be 18 years old, users can immediately own an Online Plus 2in1 card and enjoy up to 43 million VND incentives when spending online and at Grab app without proof of income, no credit history. use … For customers who are eligible for credit, customers can immediately use the features of both credit cards and payment cards. Payment incentives such as points, discounts, and refunds will then be activated immediately. Cardholders can also make free withdrawals at all ATMs nationwide. For customers who are not eligible for the credit, they can open an Online Plus 2in1 card to use the features of the debit card first and foremost, with similar offers. After a period of using and spending the card, VIB will automatically increase the credit limit for cardholders when they are eligible for credit so that they can use both credit and payment features. Encourage customers to spend via card instead of cash In addition to the promotion of tens of million VND for Grab services, Online Plus 2in1 card is also the starting point of a series of attractive incentives for cardholders, including 20 times multiplier for all Grab spending, 100% refund. Annual fee, 100% refund of the first transaction on Grab app, international roaming data gift, mobile phone insurance gift and e-commerce shopping insurance with credit card. With a debit card, Online Plus 2in1 cardholders are free for card issuance, first year card transaction fees, first year overseas foreign currency transaction fees and a comprehensive insurance package including cardholder identity insurance, online shopping insurance and service insurance via ATM. VIB has a comprehensive consumer ecosystem, combining 0% discount, cashback and installment offers with leading partners to bring incentives for all of customers’ common expenses.

Archie, who was almost 2 years old, became the focus. He was wearing a gray sweater, a sky blue shirt with jeans, and white sneakers. He looked exactly like a Californian child. His mother also gave him a dark blue top. In the woolen hat, he himself carried the small green spotted schoolbag and was held by his mother. He didn’t care that his mother was about to give birth. He had a huge belly, and it seemed that the due date was approaching.

Although 39-year-old Megan has a big belly, she can’t escape her love for jeans. She wears Madewell’s blue maternity jeans, a black T-shirt, an army green rain jacket from Cuyana, pointed-toe nude flat shoes, and an eco-friendly brand Rothys. Black mask with white rim, casual dressing.

Megan holds his son and holds a space-themed bento box in one hand. The white pointed flat shoes seem ordinary, but they also come from the famous brand Valentin.

Although the mask covered her expression, she could still see her eyes bend and she looked in a good mood.

In order to rush home to meet his expectant wife, Harry only stayed in the UK for three days. Even the Queen’s 95th birthday was ignored on Wednesday. He rushed back to Los Angeles on Tuesday in advance. The flight arrived on Tuesday afternoon. It is estimated that he did not want to miss May. The days when the roots give birth.

Megan’s lunch bag comes from planetbox and has become the focus. This environmentally friendly lunch bag advertises nutrition, organic and health. It is a takeaway lunch bag specially equipped for children. The dishes are different every day and are packed in portable iron boxes. It doesn’t use plastic yet, it’s very friendly to the earth.

This lunch bag has many varieties, rich colors and healthy ingredients. It is quite popular among American teenagers.

The media with deep hatred of Megan believes that Megan, who has always been low-key, suddenly appeared in front of the public with a high profile, just to grab attention. Just after the Queen’s 95th birthday, it happened to be the birthday of Kate William’s third son, Prince Louis. The official has just released the school picture of the little prince Louis carrying a schoolbag, and Archie, who rarely appears in the public eye, also carries a schoolbag, and has become the old mother’s secret weapon against the flow of the royal family.

The birthday of the little prince Louis is just after the queen, and he just turned 3 this year. Louis, who has always been popular with people, wears a dark blue sweater taken over from his elder brother George (please ask for the psychological shadow area of ​​his elder brother’s old clothes for the younger son often), with denim shorts , Wearing a black and white striped shirt, riding a red bicycle with a blue schoolbag on his back, an old-fashioned appearance with a simple smile, as always full of childishness.

However, some people think that Megan’s sudden appearance was also to show off his huge belly and prove that he was “in labor”, so he did not attend Prince Philip’s funeral to show that he was not because of a guilty conscience on Oprah’s show and he dared not return. United Kingdom. On the other hand, Megan also used friends to let her go, and she absolutely forgives the royal family for its “discrimination” against herself.

A casual look with gentle steps. Only on the day of Prince Philip’s death, through his non-profit organization Archewell Foundation website and Harry issued a joint statement to express condolences to the late royal family. “Thank you for your service… you will miss it very much” the couple wrote on the post. The outside world thinks they are concise and concise, and there is no warmth in mourning.

Prince Harry, Prince William and cousin Peter Phillips at the funeral of Prince Philip on April 17. This trip to the UK was of great significance. Harry was forgiven by his father and brother, and he also had the opportunity to meet with the Queen twice.

A source at Buckingham Palace in the United Kingdom claimed that the royal family without Prince Harry and Meghan was “far calmer” than before.

The source said that as the core members of the royal family, the Harry and his wife have an important problem. They simply can’t understand how the royal family works. “Without their squabbles all day and complaining about why they can’t do what they want, things become simpler. It’s a lot smoother and calmer.”

After the death of Philip, the British royal family is also intensively deploying future royal jobs. Charles and William are considering the size of future senior royal members. After all, even Harry Meghan, and Prince Andrew, who was removed from the royal family due to child prostitution, the royal family All of a sudden, there were 3 members who were not working. The outside world believes that the queen’s third son, Prince Edward and his wife, Sophie, the Countess of Wessex, will become the royal family’s “secret weapon” in the turmoil. They will help take on more duties to support Charles’s wife, Carmi. Ra, Prince William and Princess Kate.

Royal reporter and writer Victoria Murphy said that Sophie is a down-to-earth person and performs royal duties in a low-key manner. She can definitely become a core member of the royal family, and she is not like a young royal family member and has not been the focus of the media. After the Harry and his wife launched the royal family, Sophie had actually succeeded them in completing some tasks, and the media began to focus on her. At Prince Philip’s funeral, Prince Edward and Sophie sat on the opposite corner of the Queen, showing her importance in the Queen’s mind.

The British “Times” described that Edward and Sophie were once accused of making money from the royal relationship, and now they have gained the trust of the Queen, as if they had become the latest royal ambassadors.

The drama of the British royal family seems to continue.

The pricing of the GrabCar Economy package is being tested Many information shows that Grab Vietnam may be about to launch a new GrabCar service. Grab’s new package is called GrabCar Economy. According to the description, this service is for passengers wishing to move GrabCar with basic requirements and the cost of saving about 10% more than normal GrabCar service. Currently, this service is being tested to a number of driver partners. In a statement sent to drivers, Grab said testing the new service will help drivers gain new passengers for more opportunities to increase their income. At the same time, the new service will not affect existing Grabcar services. “GrabCar Economy service will not be automatically activated for all partners, only priority will be given to those in need and quickly register the service”, said Grab’s notice. The fare of GrabCar Economy is 25,000 VND for the minimum of the first 2 km and 8,500 VND / km for the next. GrabCar service prices are respectively VND 27,000 and VND 9,500. The fare is cheaper, but the surcharges (night surcharge, platform fee, stop surcharge surcharge) and discounts are the same as for GrabCar. Many GrabCar drivers reported receiving information about the new service trial implementation from Grab. However, GrabCar Economy is still in beta and it is not clear when it will hit the market. The service name is also displayed on the user’s application, but the user is still unable to book a vehicle. This service is already available on the app, but the user can’t book a car yet The launch of a cheaper package will help Grab expand more customer segments, especially customers who want to travel with more reasonable prices and do not have high requirements for vehicle types. This policy can help this ride-hailing company expand its market share by getting more customers from other apps or traditional taxis. This can make the market race increasingly fierce and the opportunities for new applications to enter the market will narrow, if there is not enough financial capacity to compete.

“Core Tips”

Swiping through Douyin, I found a local internet celebrity restaurant with cheap group purchase coupons on the short video. Is it easy to be planted? After failing to test the waters in 2018, Douyin is now back on the local life track, directly hitting the hinterland of Meituan through group purchase coupons. On “Eat, Drink, Play and Live”, short video content is naturally more intuitive than graphics. This time, how much threat does Douyin pose to Meituan?

Author| Shen Fangwei

Edit| Xing Yun

With high frequency, rigid demand, and mature monetization model, the local life track has always been an eye-catching “sweet and pastry”.

As the number one player, Meituan won the “Thousand Regiment War” and built a stable foundation with a strong push and a complete industrial chain.

In Meituan’s business, local life-to-stores and wine tours have always been the “cash cows” with the highest profit margins. In 2020, they contributed 21.3 billion yuan in revenue. Although the business volume is not as large as the takeaway, the operating profit margin reached 38.5%. , Far exceeding 4.3% of the food delivery business.

Nowadays, on the tables of some restaurants in Beijing and Shanghai, a TikTok QR code has been added, showing that you can enjoy discounts when you place orders with TikTok scanning the code.

Meituan and Wang Xing ushered in a new challenger-Douyin.

The byte system led by Zhang Yiming expands without boundaries. In 2021, Douyin has accelerated the promotion of local life business, and has tested water group purchases in many places. Since its official announcement in March, it has been launched in more than a dozen cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Xi’an. The channel has even sunk to the district. County level.

This is generally regarded as a trick for Douyin to attack Meituan’s hinterland. The display of short video content is naturally more intuitive and more attractive than graphics and text. What impact will Douyin bring, and to what extent will it affect Meituan?

1. Douyin’s local life ambitions

   Since February 2021, at the top of Douyin’s same-city page in some cities, a “preferential group purchase” entry has appeared, covering gourmet dining, hotels and guesthouses.

There are also popular lists and heartbeat restaurants on the same city page, all with related video content. Taking Beijing as an example, there are games, accommodations, leisure and entertainment in the game popularity list, and some orders will be redirected to the same city and Ctrip. In other words, you can get services on Douyin for “eat, drink, play, and live” in this city.

Behind this is a new round of battles that Douyin has provoked in local life.

In internal testing in February, the group-buying business officially launched in March is a new attack by Douyin’s “local direct-sale business center” that specializes in expanding local life. It has been rapidly rolled out in first-tier and new first-tier cities.

According to “Latepost” report, this center was established in December 2020. After the original SMB (small and medium customer) business line was withdrawn, about 10,000 employees were transferred to the center in January.

In the second half of 2020, Douyin has taken intra-city, social networking, and search as the most important business lines in the future. This means that the 10,000-person team will focus on local life services such as life services, cultural tourism and catering for customer mining in the future.

This is not the first time that Douyin has tested the local life business, but it is the comeback of BYTE after its failed attack on the local life market.

As early as 2018, Douyin tried to set up a POI (Point of Interest) team, through small and medium-sized merchants to enter the enterprise number, test water coupons and third-party services, etc., but they were not ideal. The project was launched in 2019. Shut down.

According to a byte commercialization department employee told Leopard, that the POI project was resumed afterwards, and various voices filled the team. They believed that the POI click conversion rate was lower than 1%, the user trust was insufficient, and the video content and ecology were not enough. Rich, if you want to do a good job in local life, it is indispensable to deal with these problems.

Over the past two years, Byte has tried to solve such problems and has made a series of adjustments on both the product side and the operation side to help Douyin better adapt to the consumption scenarios of local life services.

Specific measures include, but are not limited to, the upgrade of information aggregation pages, the provision of multiple sets of independent jump menus to improve content scenarios, the introduction of enterprise account upgrades, the initiation of talent shop visits, and the launch of UGC content challenge activities for ordinary users to help the platform accumulate changes. Multiple content resources lay the foundation for restarting the in-store business.

The 2020 epidemic has led to a sharp drop in passenger flow, and a large number of small and medium businesses have begun to actively expand customer acquisition channels and try to participate in marketing cooperation on major platforms to increase store traffic and conversion effects.

During this period, Douyin launched the shop-discovery group plan, with more than 10,000 fans and users who publish high-quality eating, drinking, and grass-planting videos can apply for this service. More shop-discovering videos have also enriched Douyin. Local ecology.

In the coming year, the strong push + Tandian group model will become the main strategy and specific play for Douyin to return to the battlefield of local life.

1. Differentiated competition Douyin focuses on new merchants + waist merchants to acquire customers

   However, in the current market, Douyin Group Purchase does not directly compete with Meituan’s traditional business, but has opened a differentiated route in all aspects.

   The first is the difference in price.

   Leopard Change noticed that compared to Meituan’s 60% to 80% discount, 2 to 40% is a common price for Douyin. Among the many shops recommended by Shanghai, most of the merchants’ thousand-yuan package price is only 100- It ranges from 300 yuan.

   How can TikTok group purchase be cheaper?

   

   The answer comes from two aspects. The first is the lower entry threshold and the difference in commissions. Meituan merchants need to pay a certification fee of 1,800 yuan, and online group purchase packages need to pay 5-10% of the transaction volume per order.

   In contrast, TikTok group purchase only requires merchants to register as users, pay 600 yuan to register a certified company number, and then participate in the gameplay, and there is no commission on transactions, which encourages merchants to give more powerful discount packages and increase the effectiveness of promotion. .

   The second is the precise grasp of the positioning of the target business customer group. A staff member of Douyin told Leopard Change that promoters are more inclined to choose two types of businesses as potential promotion targets.

   One category is businesses that have been included on platforms such as Meituan Dianping for a certain period of time, but have low overall scores and are eager to improve their reviews; the other category is new businesses that have just opened and have the attributes and characteristics of Internet celebrities. The two types of stores are more difficult to get customers in Meituan Dianping, but they all have a certain budget and room for profit.

   After joining Douyin, merchants generally encourage users to write reviews on Dianping and use keywords such as “yindou” to bypass the system shielding, prompting Douyin to buy group meals at a cheaper and more convenient price, and attracting more users who read reviews to Douyin. sound.

   At present, Douyin’s local life is still in the stage of promotion and small-step running trials. There is no subsidy plan for the time being, and the opening city has not yet set growth targets, but it does not rule out the provision of subsidies during rapid expansion in the future.

   In addition to lower prices than Meituan, creating the illusion of “taking advantage” is also one of the reasons for the large discounts on Douyin.

   Take a French restaurant in Jing’an District of Shanghai as an example. The restaurant offers a pasta menu price of 66 yuan, but the group purchase package offered on Dianping shows the price is 88 yuan, while in Douyin’s 2.4% off package, the price of pasta Rise to 188 yuan.

   A catering practitioner believes that in the local life business of Douyin based on content recommendations, not only a sufficient number of talents are required to produce high-quality videos for users to plant grass, but it is also important to create the illusion of “taking advantage”. Therefore, businesses have false reports. Price, the phenomenon of large discounts.

   In contrast, merchants that have ranked at the top of Meituan Dianping are currently less interested in Douyin group buying. The manager of a 4.77-point Yunnan restaurant chain restaurant in Beijing told Leopard Bian that the restaurant had several promoters visited in early April. , Hoping to launch group purchase packages but were rejected.

   There are two reasons for refusing to join Douyin: first, the price has become reasonable, and there is no room for profit; second, the store has established a reputation and has sufficient customer sources. If you blindly expand new customer groups in the short term, it may not only increase the waiting time in the queue. , Reduce the user experience, and may also cause the loss of existing customer groups.

2. It is difficult to sting Meituan in the short term, but the war in local life will never stop

   Douyin has great ambitions for local life, but it is different from Meituan’s play, and there is a huge difference in the scenes between the two.

   When people go to a restaurant to pay for a meal, they are used to opening Meituan and commenting to see if there are any coupons available. Behind Meituan follows an active search model to solve the deterministic needs of users.

   Douyin uses short videos to solve the random demand. Going to an Internet celebrity restaurant and buying group purchase coupons, this kind of random link will eventually need to be consumed in the store to complete. How high the conversion rate can be is a question.

   According to “LatePost” report, as of March 2021, the GMV of Douyin’s local life business that month was less than 40 million yuan.

   The basic disk of Meituan’s business far exceeds that of the current Douyin.

   

   At the same time, on the path of realization, Meituan’s local life business follows the high-frequency demand for takeaways to drive low-frequency and high-profit in-store business such as medical beauty and life services. In the past ten years, Meituan has established a solid local life network in nearly 2,800 cities at or above the county level through 9.5 million riders and powerful combat forces. It has an absolute advantage in urban coverage and business categories. , Users and businesses have established an unshakable and stable triangle relationship.

   The TikTok recommendation mechanism based on content and algorithms requires dual requirements for content and promotion, and rapid expansion is not easy.

   First of all, if a new area has not accumulated enough local grass-growing content, it lacks the core motivation to attract consumers to pay. The current 10,000-person push team can only help Douyin in a small area in some first- and second-tier cities. Promotion.

   An anonymous Meituan employee also revealed to Leopard Bian that the Dianping team has launched a response plan based on Douyin’s strategy, but it has not yet announced it. In the past few years, Dianping’s UGC content ecology has also become more abundant, and a route similar to Douyin’s explorer has already existed. Currently, it is not panic about Douyin’s entry into local life.

   In his view, in today’s local life service market, new entrants cannot change the complete service system of Meituan Dianping only by relying on traffic. However, Douyin has not yet established a complete offline service system.

   The iiMedia Consulting report shows that in 2019, the overall revenue of the in-store service industry reached 200 million yuan, with a steady growth rate of 7%-10% per year, while the current online rate of catering is only 12.7%. The forerunner of this track may have flourished, but there is still a lot of room for development.

   Previously, a Byte of internal interview minutes circulated in the market showed that the GMV target for local life in 2021 is 6 billion yuan. The report on April 21 showed that before February this year, BYTE’s goal for local life for the whole year was to buy GMV in the store to reach 20 billion yuan by the end of 2021, and the person in charge of the giant engine responded that there was no decision. Under the target of 20 billion GMV.

   In addition to Douyin, Kuaishou, another giant in the short video camp, as well as Alibaba, Baidu, and Didi, who have been deeply involved in the Internet for many years, all have deep or shallow participation in the local life track. Under the rapid disruption of Douyin, other players are also ready to move.

   The singularity of the reversal of the situation in this game has not yet come, but a trend is already foreseeable, the war in local life will never stop.

On April 15, Sinopec announced in Beijing that it will build 5,000 smart charging stations before 2025. At the same time, the world’s first fully smart charging station jointly built by Sinopec and NIO has also been officially put into operation.

However, cooperation with traditional energy giants has not stopped Weilai’s stock price from falling.The new energy vehicle company, which has a market value of more than US$50 billion, continued its decline on Wednesday, closing down 3.67% on Thursday.The other two Chinese new energy automobile companies listed on the US stock market, Ideal and Xiaopeng, also fell sharply on Thursday. Ideal Motors closed down 6.73% and Xiaopeng Motors closed down 4.53%.

Not only did the capital market fail to respond positively to the cooperation between Sinopec and NIO, many netizens also hesitated about Sinopec’s plan to build charging stations in gas stations. Worried about safety hazards when batteries are placed in gas stations .

Build no less than 5000 mixed stations in the next 5 years

According to a CCTV financial report, on April 15th, Sinopec, the largest domestic oil product sales company, announced in Beijing that 5000 smart charging stations will be built before 2025 At the same time, the world’s first fully intelligent power swap station jointly built by Sinopec and NIO was officially put into operation.

This latest fully intelligent switching station is located in Beijing’s southeast Fourth Ring Road, covering an area of ​​60 square meters. Users do not need to get off the car, and can complete the parking and battery swap business with one click in the car.

Image source: CCTV Finance

According to the Securities Times, this swap station is the second generation of Weilai swap station, which can hold up to 13 batteries. The time for a single power exchange is 4 minutes and 30 seconds, and the daily service capacity can reach up to 312 times. Compared with the first-generation power station, the efficiency is increased by more than 3 times.In addition, the second-generation power station can also support the automatic parking of the vehicle. The user does not need to get off the vehicle, and the vehicle can be automatically replaced by one-key start. .

At present, Sinopec has more than 30,000 gas stations in China, and some of these stations will coordinate the layout of charging and swapping networks with new energy vehicle companies.

Image Source:CCTV Finance

Zhang Yuzhuo, Chairman of Sinopec, said in an interview with CCTV Finance: “ The power exchange can be introduced at Sinopec’s gas stations. In this way, our plan is to build no less than 5,000 mixed stations during the “14th Five-Year Plan” period. The battery should be standardized, and the chassis of the car should also be standardized. In this way, when a gas station is built, all electric vehicles can be replaced. ”

In addition, Sinopec and NIO will conduct all-round cooperation in the fields of charging and swapping layout, new materials and smart vehicles.

Li Bin, the founder of NIO, said: “Next we have more plans to deploy NIO to replace power stations at Sinopec gas stations. In places like Beijing, Shanghai, the Yangtze River Delta, and the Pearl River Delta where we have a relatively large number of users, there is another At high speed.”

According to the Economic Observer Network, in addition to NIO, on April 15th, Sinopec also signed a strategic cooperation framework agreement with another new energy company, Aodong New Energy. The two parties will fully combine their respective technologies and expertise to conduct research, exploration and promotion. Full-scenario commercial application models such as smart charging will carry out pragmatic cooperation in the research and development, construction, and promotion and application of charging and swapping of electric vehicles.

According to reports, Aodong New Energy has been in the field of battery swapping for more than 20 years. It has mature solutions and practical applications in electric vehicle swap services, battery lifecycle management, and commercial operation of swap stations. It has implemented swap stations in more than 20 cities. Large-scale commercial operations .

Upsurge in the field of power exchange

According to the Securities Times, NIO is the first new energy car company to promote the battery swap model on a large scale, and it is mainly aimed at the private car application market and can only serve NIO owners. This mode requires investment in the construction of replacement stations and the purchase of a large number of batteries. Different companies have different battery pack standards. The construction of the NIO car swap station has not been smooth sailing, and its model has also been questioned in the early stages. Weilai had planned to build 1,100 replacement power stations in 2020, and actually completed about 200 .

At present, the number of domestic power exchange stations is still small. Statistics released by the China Business Industry Research Institute show that As of December 2020, there are a total of 555 power replacement stations in China.Aodong New Energy ranked first in the number of replacement power stations, with a total of 286; Weilai ranked second with a total of 175; Hangzhou Baitan ranked third with a total of 94 .

In addition to Weilai, there are many players in the domestic power exchange field. Among them, BAIC New Energy takes the lead in implementing power exchange. In March of this year, BAIC Blue Valley (600733) stated on the investor interaction platform that BAIC New Energy will build more than 50 new power stations in 2020, and have built more than 100 power stations in Beijing, Hainan and other places.

Recently, many car companies have launched new battery swap models, but most of them are geared towards the to B market. In March of this year, SAIC Group released the Roewe Ei5 quick-change version. The taxi operating company Dazhong Transportation and Jiangnan Travel became the first users of the Roewe Ei5 quick-change version. In the same month, Geely’s battery swap model, the Maple Leaf 80V, was officially launched, mainly for the online car-hailing market.

In the context of China’s goal of achieving carbon peaks by 2030 and carbon neutrality by 2060, considering factors such as grid load and efficiency,The recent upsurge in the field of power exchange is not surprising.

According to CCTV Finance, Since the beginning of this year, the Ministry of Industry and Information Technology, the National Energy Administration and many other ministries and commissions have repeatedly pointed out that it is necessary to actively support the innovation of the charging and replacement business model to help achieve carbon peak and carbon neutral .ItemThe charging mode of the former new energy electric vehicles is mainly based on the decentralized recharge of residents’ own charging piles. As the contradiction between the increasing number of electric vehicles and the scarcity of parking spaces becomes increasingly prominent, the charging mode will gradually shift to a centralized power supplement based on fast charging and battery swapping modes, which is conducive to the safe operation of the power grid. .

Professor Xia Qing of Tsinghua University said in an interview with CCTV Finance: “The advantage of the power swap mode is that the impact on the distribution network is relatively small. I can concentrate on one place and add the power grid. If it is distributed, it will be more difficult to control. Because the two modes are compared, the cost of the point-of-switch mode is much lower.”

According to industry insiders, The power exchange mode will separate the car and electricity, which will not only allow consumers to reduce the loss of battery depreciation, but also make the battery itself more fully utilized. It can be used as an energy storage device to participate in the consumption of new energy such as photovoltaic and wind power .

“The power swap mode may form a relatively large energy storage power station from small power batteries in a power swapping station. In addition, the cascade utilization of power batteries formed after the power batteries are retired may also extend the power battery business format to the energy storage battery business format. “Chen Haisheng, chairman of the Zhongguancun Energy Storage Industry Technology Alliance, said.

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However, in the luxury and super luxury segments, sedans and especially large super luxury sedans still have a certain importance when their customer base is not affected as much as the mainstream segment. It is no coincidence that Mercedes-Benz is extremely cautious with the S-Class, EQS or even the Maybach S-Class or BMW is still busy with the 8-Series, for example, with the special Collector’s Edition just released.

In the coming months, Audi will also step into the super-luxury sedan segment by bringing the Horch name back to confronting Maybach. Audi A8 Horch is expected to use the same chassis with the Audi A8 L with a significantly more flashy exterior thanks to chrome and the equipment system is refreshed as front / rear wheels / bumpers.

Just in the past few months, the Audi A8 Horch has revealed its test run many times with a detail that almost certainly determines the identity of the new car: the C-column is hidden with the H badge most likely underneath. This also promises that Audi’s last line of names also uses the W12 engine, in the same way that Mercedes favors Maybach with a V12 engine while the main lineup has long abandoned this equipment.

Audi A8 Horch is expected to launch within the next 18 months with prices hovering around the 6-digit threshold.

Reference: Motor1