BTS is the global ambassador of Louis Vuitton. This shows how much the cultural shift has changed when Korean group BTS has just been announced as Louis Vuitton’s ambassador. The French fashion house expressed, “World-famous pop icon BTS is recognized for its inspirational messages that bring about a positive influence. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook.” On the personal page, Virgil Abloh, the brand’s creative director of menswear, expressed, “We welcome BTS to join Louis Vuitton as an ambassador. We are really looking forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.” BTS delighted the audience by wearing Louis Vuitton’s Fall 2021 menswear collection at the 2021 Grammy Awards. Abloh’s use of the word contemporary is interesting. BTS has a huge fan base of Generation Z, but more than that, the group represents a break from traditional Hollywood standards of beauty. Choosing BTS as the face of the brand shows that Abloh has a new vision for the future of Louis Vuitton. The company’s global Instagram page is now flooded with BTS photos, including images of the group wearing designer clothes to the Grammy Awards earlier this year. The group is also very fond of the brand’s clothes and often wears them in music videos, magazine photos or even in real life. With its influence, many times Louis Vuitton products “sold out” because they were worn by BTS members. BTS isn’t the only K-pop star to enter the world of luxury fashion in this way. Previously, the girl group BLACKPINK with 4 girls were the “jewels” of high-end fashion brands such as Chanel, Celine, Saint Laurent and Díor. Rosé, who recently joined Saint Laurent’s full campaign, was immediately appointed this year as a global ambassador for Tiffany & Co. Meanwhile, as an ambassador, Jisoo inspired the creative director of Dior to launch the Dior Cruise 2022 collection. Lisa is Celine’s first global ambassador and Heidi’s “baby” Slimane. Jisoo in the latest designs inspired by the female idol of the Dior fashion house. Besides, the statue-like beauty of Korean beauties and beauties helps cosmetic and beauty brands around the world make a lot of money, but not only Korean stars are chosen to be ambassadors for Korean celebrities. famous brands. Armani Beauty has appointed Chinese actor and singer Yi Yang as its new global ambassador for makeup and skin care. Japanese model Koki has also recently become the face of the brand Estée Lauder. Rosé becomes a global ambassador for Tiffany & Co. Many industry experts question whether this rapid change of fashion brands with this series of new campaigns in Asia can be related to the pandemic? “It doesn’t have the biggest luxury-buying demographic in Europe,” said Rocky Chi, an expert at London-based Melody Communications. The pandemic has caused sales to plummet and brands have to cope. Faced with the fact that the largest percentage of their customers are from Asia.” Charlie Gu, a marketing expert based between Shanghai in China and San Francisco in the US, agrees. He said: “Asia, especially the China region, has made an important contribution to the profits of luxury brands during the Covid-19 pandemic. So it’s no surprise that brands elevate Asian celebrities to global ambassadors to boost the region’s shopping potential, in hopes of boosting sales, overcoming crisis”. Dich Duong Thien Ty is an ambassador for many high-end fashion brands. While some Asian stars are not widely known in the West, for some brands, this is simply not an issue. Before that, many Hollywood stars were not particularly famous in China or Asia but still appeared on billboards in these countries. With the rise in popularity of beauty routines and the dominance of Asian customers in the world of luxury fashion, it is up to brands to focus on what Asian customers want and simply hope to promote shopping in Western markets. “K-pop’s global appeal and influence and the growing recognition of Asian talent in Hollywood have driven this shift,” added Gu. It’s really been a breakout year for Asian talent.As these Asian celebrities tend to appeal to younger audiences, choosing them as global ambassadors could also help close the age gap. on luxury spending in the West and helping brands expand their appeal to younger demographics.” Japanese beauty, Koki is the face of cosmetic brand Estee Lauder. In addition, high-fashion brands need to get rid of the long-standing inequality label of putting white people at the center of all advertising campaigns. In addition, acts of racism, especially against Asians, have increased dramatically during the pandemic – such as the horrific shooting deaths of eight people (including six Asian women) in Atlanta in Georgia. on March 16 caused outrage. The wave of protecting Asians around the world with the hashtag #StopAsianHate trend flooded social networks. In solidarity with the Asian community, prominent fashion figures including Anna Sui, Phillip Lim and Susie Bubble have spoken out about the importance of promoting Asian designers and models. , while promoting more diversity and inclusiveness in fashion. “Growing up, there weren’t many Asian representations in fashion,” designer Jason Wu said in a March article for fashion magazine Vogue. “It is more important than ever that we stand up as a community to promote, support change and acceptance.” The time for Asian celebrities to be recognized and established in the fashion field has also come.

BTS officially became the Brand Ambassador of Louis Vuitton. Previously, BTS excited the audience when wearing clothes from Louis Vuitton’s Fall 2021 collection for men at the 2021 Grammy Awards. , photographing magazines or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. On the personal page, Virgil Abloh, the creative director of men’s fashion, expressed: “We welcome BTS to join Louis Vuitton as ambassadors. We are really looking forward to partnering with BTS, starting a new chapter for Louis Vuitton through the fusion of contemporary and luxurious culture. We want to reveal our interesting projects as soon as possible ”. BTS dressed in Louis Vuitton at the 2021 Grammy Awards. Although no stranger to high-end fashion brands such as Gucci, Dior or Saint Laurent, this is the first time BTS has cooperated with the fashion house as the brand representative. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. As a global group, BTS not only dominates the world music charts but also shows influence in many fields, including fashion. Therefore, fans look forward to the future collaboration between Louis Vuitton and BTS.

On April 23, Louis Vuitton officially introduced BTS as the new ambassador – House Ambassadors. After that, the keywords related to the French fashion house, BTS and members of the group quickly reached the top of the popular search. Before the event, BTS shared, “Becoming a global brand ambassador for Louis Vuitton is a memorable moment for us”. Photo: GQ Australia. Allkpop gave the top of the most beautiful Louis Vuitton outfits of V – BTS member. At the 2021 Grammy Awards red carpet, the Korean group covers all the products of the French fashion house. While the majority of the members wore white and black tones, V and RM stood out with a light brown design. Before that, the group used to wear Louis Vuitton for photo shoots and public appearances. Photo: @ Bangtan_Style07. At a press conference, V wore a costume from the Fall – Winter 2020 collection of the fashion house, with the highlight of ruffled detail. At the interview with GQ, V mentioned his father as a style icon. He used to review old photos and wanted to dress well like his father. Photo: Kstyle, @taehyungcloset. A model of a 1995-born vocalist sweaters worn at the Louis Vuitton Presentation called Inside-out Cashmere Roll Neck, which sells for more than $ 1,100. He added a Volt Upside Down Pendant of the brand. The pendant is made of 18-carat gold, in the category of products for women. Photo: @taehyungcloset. At the Gayo Daejeon music festival 2019, the male singer wore a Workwear Shirt model, priced at $ 1,750. In addition, he also used Chanel earrings, priced at $ 893. At that time, many V-dressed models were quickly notified of being out of stock. Photo: Kim V. One of the designs V in Bang Bang Con is a Silk Flower Patchwork Shirt, priced at $ 2,200, belonging to the Spring – Summer 2020 collection. In addition, two other members are RM and J Hope. wearing a T-shirt, hoodie with similar motifs. According to Allkpop, the important factor that makes the male singer’s clothes sell well is the fashion sense. He was once chosen as one of the most impressive style Korean idols. Photo: @styletaehyung. Attending the Lotte Duty Free Family Concert, a BTS member wore a pants model costing 1,728 USD. He perfected the look with the fashion house’s $ 1,490 shoe. The senior fashion editor of I-MAGAZINE said: “Without a doubt, V is the trendsetter, fashion icon”. Photo: @ Bangtan_Style07. Immediately after the posting of pictures of V wearing the LV x UNICEF bracelet was published, the accessory was announced to be out of stock. In particular, the proceeds from the sale of bracelets are used to help refugee children and disadvantaged Syrian children. Photo: @thetaeprint. How to treat acne by Jungkook (BTS) BTS members use apple cider vinegar every time their skin has acne problems.

Nguyen Cong Tri has been receiving admiration from the Vietnamese fashion village in particular and the public in general, thanks to him that the designs Made by Vietnam present proudly on the world fashion map. Designer Cong Tri has achieved many achievements in making a famous Vietnamese fashion over the past 17 years. Although not the only Vietnamese designer whose products are represented by world stars, Cong Tri is the first to own a list of 100 international beauties. CONG TRI’s designs appear at a series of awards ceremonies, events and in prestigious fashion magazines. Actress Kyra Sedgwick loves Vietnamese designer designs. Some prominent international star names from Europe to Asia such as: Miley Cyrus, Demi Lovato, Rita Ora, Katy Perry, Dakota Johnson, Nina Dobrev, Lucy Hale, Beyoncé, Camila Cabello, Kaley Cuoco, Yangtze, Rosé ( BLACKPINK) … chose the outfits designed by designer Cong Tri. This is an honor not only for himself but also an honor for the Vietnamese fashion industry. When Vietnamese garment products can stand shoulder to shoulder with fashion houses around the world at famous fashion and entertainment events. Miley Cyrus performed the song Midnight Sky dressed in CONG TRI at The Tonight Show Starring Jimmy Fallon. Tamika Mallory, dressed by designer Cong Tri, performed with rapper Lil Baby at the 2021 Grammy Awards. Model Estelle Enette has a fuzzy, artistic moment on VOGUE India magazine, the April issue of 2020 with a design by designer Cong Tri. Actress Kathryn Newton in Flaunt 2020 magazine. Khlóe Kardashian also showed off his body in the design of CONG TRI. Demi Lovato and CONG TRI’s dress in the song OK not to be OK. In general, CONG TRI’s designs are characterized by high-end fashion style and high aesthetics. Many times he has searched for luxury and luxury in very simple things in Vietnam, thereby honoring the beauty of Vietnam. Famous actress and singer Lucy Hale in the TV series Pretty Little Liars wore CONG TRI jumpsuit at People’s Choice Awards 2019. Victoria’s Secret Angel Josephine Skriver also wore CONG TRI outfits at Oscar 2019. Particularly, Katy Perry has represented 9 products of designer Cong Tri from 2017 to 2019. Demi Lovato dressed in CONG TRI in Paper magazine (2021). Design of CONG TRI in Attitude magazine. Jennifer Lopez dressed in CONG TRI in MV Pita / Lonely (2020). The female model wore the design of CONG TRI in the photo editorial posted on Puss Puss Magazine in the UK. Thanh Hang – Ha Ho are “muse” for many years by designer Cong Tri. It can be said that Cong Tri is a Vietnamese designer, bringing Vietnamese fashion products “to fight” on the international arena. Through the list of domestic and international stars wearing their costumes, designer Cong Tri is completely worthy of the title “The Elder of Vietnamese Fashion Village – Designer of the Stars”.

A series of keywords related to fashion houses and BTS quickly reached the top of the popular social network. In a statement, Louis Vuitton’s creative director – Virgil Abloh – shared his feelings of joy when BTS joined the brand. “I look forward to this partnership adding a modern chapter to the fashion house, combining luxury and contemporary culture,” said the designer. Virgil Abloh also expressed his eagerness to share the exciting projects they are working on. Before this news, BTS shared: “Becoming a global brand ambassador for Louis Vuitton is a memorable moment for the group. We are very excited for upcoming projects with Virgil Abloh”. BTS dressed in Louis Vuitton to attend the 2021 Grammy Awards. Photo: ELLE. From the aesthetic taste of the 70s in the MV Dynamite Until the concerted stage show, BTS has maintained a fashion style consistent with its position as the biggest music artists in the world. “It’s no surprise they partnered with Louis Vuitton to continue dominating their world,” ELLE comment. Last month, BTS caught the attention when the group dressed separately from the French fashion house, appeared on the red carpet of the awards ceremony. Grammy 2021 . Rolling Stone said the members will collaborate with Louis Vuitton on a number of special projects. They are expected to map the company in these appearances. In addition to the achievements in music, BTS has quickly become an influential fashion icon with many topics and accounts established, focusing on the group’s costumes. The Vietnamese-American model went on the catwalk for Chanel, Louis Vuitton Belonging to the generation of models that are resonating, Jade Nguyen has the opportunity to stride in prestigious shows.