On April 15th, a topic of “Eating Haidilao for 17 Yuan” appeared on the hot search. The matter originated from someone claiming that they spent 17 Yuan for a meal of Haidilao. According to the bill published in his post, I ordered four clear water pots for 0 yuan, one for Lao Pailao noodles for 7 yuan, and one optional snack for 10 yuan, for a total of 17 yuan.

After the news that “17 yuan eat Haidilao” was fermented, many people said that they followed this method and tried to spend tens or even tens of yuan for a meal in Haidilao.

One of the netizens said that he had watched so many pieces and dozens of pieces to eat Haidilao, and couldn’t help but take his children to experience it. He said that he ordered four pots of clear water, half of vermicelli, a raw egg and a bowl of rice, which cost 27 yuan in total.

The netizen felt that the experience was “too embarrassing”. Although the waiter delivered fried dough sticks and tomatoes, and brought toys to the children, he thought that “Haidilao’s service seems to be not so good anymore. The food is delivered, but the attitude or something makes me feel very embarrassed. They waited for the nail art. No water.”

Haidilao store response: no discrimination, no low consumption

According to Jiupai News, the reporter contactedFoshan Haidilao Store, A staff member said that low-spending behavior only happens occasionally in their store. It stated that it is their freedom to consume how much customers want and how much they are willing to consume, as long as they come in, they will receive them.”Even if you are alone and only order the clear water pot and one or two favorite dishes, we will serve them normally and will not treat them differently.”

Asked if it would affect the store’s business, the staff member said, “No matter whether the store’s business is good or not, as long as the guests come, and then order and eat normally, we will serve them normally. “It also stated that it will not set a minimum consumption for this in the future.

The general public also holds different attitudes towards “17 yuan to eat Haidilao”. Some people think that “there are such rules for how much Haidilao you want to consume” and “when a 17 yuan meal becomes a shame and Is it a beggar?”; Some people think that “this approach is like begging.”

Haidilao’s net profit fell nearly 90% last year

According to Haidilao’s previous performance report, the company achieved a net profit of 309 million yuan in 2020, a year-on-year decrease of 86.8%; revenue of 28.6 billion yuan, an increase of 7.8% year-on-year, although revenue still achieved growth, but this is since its listing. Revenue growth dropped to single digits for the first time.

All this is related to the 2020 epidemic, Haidilao was almost “half-closed” in the first half of the year. The loss caused by the epidemic in the first half of the year amounted to 965 million yuan. As the epidemic improved, the company only flattened the loss in the second half of the year, but the net profit still fell sharply.

Haidilao raised the price of dishes last year, but after the fermentation of public opinion, Haidilao quickly issued an apology letter in April and announced the restoration of the original prices. However, in the face of performance pressure, Haidilao’s price increase is also “quietly”. Financial reports show that Haidilao’s per capita consumption in 2020 will reach 110 yuan, higher than the 105.2 yuan in 2019.

In addition, the myth of opening a shop that Haidilao relied on no longer exists. Haidilao’s previous high-speed performance growth on the one hand officially originated from its rapid expansion of new stores. In the past four years, the number of Haidilao stores has increased by nearly six times, and operating income has increased from 560 million yuan to 2.66 billion yuan, an increase of nearly four times.

However, it takes a period of growth for newly opened stores from opening to profitability. The strategy of continuously expanding and opening new stores is a serious burden on Haidilao’s profitability. Coupled with the impact of the 2020 epidemic, the model of achieving revenue growth by “unlimited opening of stores” is not working. From 2018 to 2020, the number of Haidilao’s stores has grown rapidly from 466 to 1,298, but the turnover rate has dropped from 5 times per day to 3.5 times per day. In addition, with the increase in the number of stores, Haidilao’s same-store sales growth rate dropped from 6.2% in 2018 to 1.6% in 2019. It can also be seen that Haidilao’s single store value is not as high as before.

In the past few years, Haidilao’s net sales profit has fallen year by year. In 2016, Haidilao’s net sales margin was 12.5%, which dropped to 8.8% in 2019. By 2020, it has been as low as 1%. Faced with huge performance pressure, Haidilao has begun to implement a diversification strategy, but it is still unknown whether this diversification can make Haidilao return to its glory.

Daily Economic News ComprehensiveJiupai News, Sina Weibo, 36Kr, etc.

(The content of the article is for reference only and does not constitute investment advice. Investors operate accordingly at their own risk.)

Daily economic news

After the news that “17 yuan eat Haidilao” was fermented, many people said that they followed this method and tried to spend tens or even tens of yuan for a meal in Haidilao.

One of the netizens said that he had watched so many pieces and dozens of pieces to eat Haidilao, and couldn’t help but take his children to experience it. He said that he ordered four pots of clear water, half of vermicelli, a raw egg and a bowl of rice, which cost 27 yuan in total.

The netizen felt that the experience was “too embarrassing”. Although the waiter delivered fried dough sticks and tomatoes, and brought toys to the children, he thought that “Haidilao’s service does not seem to be so good. The food is delivered, but the attitude or something makes me feel very embarrassed. They waited for the nail art. No water.”

Haidilao stores responded:

No discrimination, no low consumption

According to Jiupai News, the reporter contacted the Foshan Haidilao store where the whistleblower was spending. A staff member said that low-consumption behaviors only happen occasionally in their store. It stated that it is their freedom to spend what guests want and how much they are willing to spend. As long as the guests come in, they will receive them.”Even if you are alone and only order the clear water pot and one or two favorite dishes, we will serve them normally and will not treat them differently.”

Asked if it would affect the store’s business, the staff member said, “No matter whether the store’s business is good or not, as long as the guests come, and then order and eat normally, we will serve as normal.” He also said that it will not follow Therefore set a minimum consumption.

The general public also holds different attitudes towards “17 yuan to eat Haidilao”. Some people think that “there are such rules for how much Haidilao you want to consume” and “when a 17 yuan meal becomes a shame and Is it a beggar?”; Some people think that “this approach is like begging.”

Some netizens said that since Haidilao asks customers to do this, then its behavior is allowed, but it is shameful to point to the people who are priced at a few hundred yuan to enjoy the service of a few hundred yuan in the price of goods at a price of more than ten yuan. Some netizens said that Haidilao beef cubes were changed to charges because of the behavior of these people.

Haidilao’s net profit fell nearly 90% last year

According to Haidilao’s previous performance report, in 2020, the company achieved a net profit of 309 million yuan, a year-on-year decrease of 86.8%; revenue of 28.6 billion yuan, a year-on-year increase of 7.8%, although revenue still achieved growth, this is since its listing. Revenue growth dropped to single digits for the first time.

All this is related to the 2020 epidemic. Haidilao was almost “half-closed” in the first half of last year. The loss caused by the epidemic in the first half of the year amounted to 965 million yuan. As the epidemic improved, the company only flattened the loss in the second half of the year, but net profit still fell sharply.

Haidilao raised the price of dishes last year, but after the fermentation of public opinion, Haidilao quickly issued an apology letter in April and announced the restoration of the original prices. However, in the face of performance pressure, Haidilao’s price increase is also “secretly proceeding”. The financial report shows thatHaidilao’s per capita consumption in 2020 will reach 110 yuan, higher than the 105.2 yuan in 2019.

In addition, the myth of opening a shop that Haidilao relied on no longer exists. Haidilao’s previous high-speed performance growth on the one hand officially originated from its rapid expansion of new stores. In the past four years, the number of Haidilao stores has increased by nearly six times, and operating income has increased from 560 million yuan to 2.66 billion yuan, an increase of nearly four times.

However, it takes a period of growth for newly opened stores from opening to profitability. The strategy of continuously expanding and opening new stores is a serious burden on Haidilao’s profitability. Coupled with the impact of the 2020 epidemic, the model of achieving revenue growth by “unlimited opening of stores” is not working. From 2018 to 2020, the number of Haidilao’s stores has grown rapidly from 466 to 1,298, but the turnover rate has dropped from 5 times per day to 3.5 times per day. In addition, with the increase in the number of stores, Haidilao’s same-store sales growth rate dropped from 6.2% in 2018 to 1.6% in 2019. It can also be seen that Haidilao’s single store value is not as high as before.

In the past few years, Haidilao’s net sales profit has fallen year by year. In 2016, Haidilao’s net sales profit margin was 12.5%, and in 2019 it dropped to 8.8%. By 2020, it has dropped to 1%. Faced with huge performance pressure, Haidilao has begun to implement a diversification strategy, but it is still unknown whether this diversification can make Haidilao regain its glory.

Edit| He Xiaotao Wang Xiaobo Du Hengfeng

Proofreading| Sun Zhicheng

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Recently, Douyin became popular with a bunch of “money-saving strategies” videos about eating out of Haidilao. Some made homemade cold dishes, some made porridge, some made shouxi pot…

As a result, more and more people began to follow suit.

Just two days ago, a post on Xiaohongshu “Three people eat a Haidilao for a cup of milk tea” instantly became popular.

The person who posted said that he ordered four pot bottoms with clear water, half a vermicelli, a raw egg, and a bowl of rice. Fullness depends on bibimbap and complimentary fruits.

The blogger also said that out of good intentions, the waiter also presented steamed eggs to help get hot and sour noodles. But even so, the blogger still expressed disappointment with Haidilao after the meal, the service did not help with the children, and the attitude was not good and not positive. As soon as this post came out, netizens were angry:

20 yuan is not enough, still want someone to help see the child do hand care? Are you proud of taking such a small advantage? You still think the waiter’s attitude is not good? Li Shutong once said: “I don’t know what a gentleman is, but everything is willing to suffer; I don’t know what a villain is, but everything is a good advantage.”

It is said that face is not worth the money, but most of the reasons for losing the bottom are to gain growth, win success, and have a noble “lizi”, instead of following the villain and doing things that hurt others and selfish.

Only when you win back will you have real face, and that face will be worth it.

Otherwise, with no lining and no face, the road of life can only get narrower and narrower.

Compared with the face lost by eating Haidilao at 17 yuan, the latter is obviously more valuable and worthwhile.

I remembered that Luo Yonghao said in the “Talk Show Conference” that he had already paid off hundreds of millions of debts. People who used to scold him shamelessly began to admire him overnight.

People, don’t lose your face too cheaply.

It is an indispensable training course for children to grow up without taking a small advantage.

Only when parents agree with their words and deeds can children be the same. Parents don’t take advantage of it. Children will see it in their eyes and learn from their hearts when they know that they are grateful and rewarded.

There is a story in “Harvard Family Instructions”. A father took his two sons to watch a performance. He went to the ticket office and asked about the ticket price.

“5 coins for adults, 3 for children over 6 years old, and children under 6 years old are free.”

“These are my two sons, one is 3 years old, the other is 7 years old, and me.” Father said.

After buying the tickets, the conductor told the father half-jokingly–

“Actually, you could have saved 3 coins. If you said that the boss is not yet 6 years old, I would never see the truth.”

“Perhaps.” The father said seriously, looking at the two sons. “But, the children know for themselves that they remember this shameful thing all their lives.”

The essence of education is actually the self-cultivation of parents.

You can be the kind of person you want your child to be.

On April 15th, “17 yuan to eat Haidilao” boarded the hot search, arousing heated discussion. The incident originated from someone claiming that they spent 17 yuan on a Haidilao meal, and the bill they posted showed that they ordered four clear water pots for 0 yuan, a lao pie lao noodles for 7 yuan, and an optional snack of 10 yuan, totaling 17 yuan.

After the “17 yuan to eat Haidilao”, many people said that they followed this method and tried to spend tens or even more than a dozen yuan for a meal in Haidilao. One of the customers took two children to Haidilao for 27 yuan, but he said that the waiter did not help with the children when he was doing hand care after the meal, and his attitude was not positive.

Haidilao stores responded:

No discrimination, no low consumption

The Jiupai news reporter contacted the Foshan Haidilao store where the whistleblower was spending. A staff member said that low consumption behaviors only happen occasionally in their store. It stated that it is their freedom to spend what guests want and how much they are willing to spend. As long as the guests come in, they will receive them. “Even if you are alone and only order the clear water pot and one or two favorite dishes, we will serve them normally and will not treat them differently.”

Asked if it would affect the store’s business, the staff member said, “No matter whether the store’s business is good or not, as long as the guests come, and then order and eat normally, we will serve as normal.” He also said that it will not follow Therefore set a minimum consumption.

Netizen: Doesn’t spicy spicy soup taste good?

In this regard, some netizens said that this approach is like begging, it is better to spend the same price to eat a spicy meal with meat, vegetables and soup.

Some netizens also said that since Haidilao asks customers to do this, its behavior is allowed, but it is shameful to point to the person who points to the person who is consuming a few hundred yuan in the price of goods to enjoy a few hundred yuan in the service. Some netizens said that Haidilao beef cubes were changed to charges because of the behavior of these people.

Source: 21 Caiwenhui, Jiupai News, Sina Weibo, Sina Finance, Blue Whale Finance

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