To talk about the recent major events in the jewelry industry, Van Cleef & Arpels Held in Ningxia “Sous les étoiles Themed High Jewelry Collection under the Stars”

The conference must be counted as one.

More than 150 pieces of high-end jewellery inspired by the vast starry sky and the dazzling galaxy are exhibited at one time. Various precious gems and exquisite designs are dazzling.

The location of this jewelry exhibition is also refreshing- Desert Star Hotel in Zhongwei, Ningxia . It can be said that this is one of the most popular tourist destinations in China since last year. Fan has many friends who want to check in. Zhongwei is located in the transition zone from the Ningxia Plain to the Loess Plateau. The vast desert and the rushing Yellow River form a wonderful collision with the Van Cleef & Arpels Gaozhu, which perfectly fits the theme of “under the stars”. The combination of fantasy and coolness is very good. It’s wonderful~ Fan Zhu also watched the exhibition at the scene last week. The quantity and quality of the exhibits were shocking. Each of them made people want to take home and had to admire Van Cleef & Arpels’ creativity and skills. This time I specially wore the newly acquired Van Cleef & Arpels four-leaf clover necklace, bracelet, and Perlee Sweet Clovers series bracelet. Yellow K gold necklaces and bracelets are gleaming, carnelian is elegant and charming, and diamonds also bloom gorgeously on the four-leaf clover. In order to match the theme of “Under the Stars”, I chose a silver suspender dress. All imported fabrics are used, and the silver thread is used pure hand to drill the bottom of the lace on the lace, like slices of fish scales. The skirt itself is a waist-retracting design, sparkling under the blessing of the sun. Wearing jewels and dresses in the desert, don’t mention too many pieces (but it’s colder in the desert, so you still have to bring warm windbreakers) In addition to the shocking jewelry, the fan also experienced a dinner under the stars, a concert under the stars, watching the stars in the desert and other links that fit the theme. The whole process was in the “starry sky”… Only serve Van Cleef & Arpels~ Next, let Fan take you a “cloud experience” at this Van Cleef & Arpels “Under the Stars” Gaozhu Exhibition~ Where is the beautiful “under the stars” high-end jewelry? A high-end jewelry exhibition almost dazzled Fan Zhu, because each piece has an unforgettable magic. Many jewels are not only brilliant, beautifully designed, and expensive, but also full of endless imagination inspired by the universe. The entire Gaozhu Exhibition’s installation site is based on black as the main background, and the light and shadow change, there is a feeling of being in the starry sky, romantic and poetic~ △150 pieces of beautiful jewelry, full of endless imagination There were so many great works that day, and many of them used sapphires as their main stones. Due to different cutting methods, sapphire can highlight the magnificent attributes of the universe and the starry sky, which is closely connected with this theme. Of which TRÉSOR ASTRAL necklace It is the most attractive and most expensive work in the audience. Two sapphires deeper than the night sky caught everyone’s gaze. Its design is inspired by the “open sun double stars” of Ursa Major. The unclosed design happens to echo perfectly at both ends of the necklace, as if two “gemini stars” are looking far away in the starry sky, harmonious but different~ Even though the two purple-toned sapphires are cut exactly the same, they are not actually from the same origin, but are made from a 31.17 carat Sri Lankan sapphire and a slightly smaller 22.82 carat Burmese sapphire~ Carefully selected and polished by craftsmen-coupled with elegant and atmospheric octagonal cutting, it further demonstrates its rich and bright attributes, and finally blooms a harmonious color~ Gorgeous works abound.Such as this BOUCLE COSMIQUE diamond necklace The spiral knot shape composed of sapphires and white diamonds resembles the “Thor Helmet” nebula composed of cosmic dust, filling the necklace itself with a thick mythical mood. Van Cleef & Arpels’ unique Mystery Set concealed inlay technology is reflected in this necklace-the metal setting is perfectly hidden to bring out the brilliance and purity of the gem. Fan’s eyes are full of imagination of nebula surrounding stars, meteors and fog overlapping and flowing. This is also considered to be “one of the most collectible necklaces”, whether it is a link or a chain link, it looks vast and surging from every angle, so beautiful that it makes people unable to breathe~ This EXPLOSION STELLAIRE convertible necklace It is also very recognizable. The gorgeous necklace + large pendant design is full of a strong exotic style and a strong sense of existence. A 13.4 carat cushion-cut sapphire is embedded in the center of the pendant, and the roulette design is used around it to highlight the balance and harmony. It complements the other 7.56 carat sapphire embellished on the necklace~ Look carefully, there is a 5.09 carat emerald cut diamond in the middle of the layered three-color gradient necklace, and it is a high-quality DVVS1 grade, adding a bright and expensive touch to the entire necklace. The necklace can be disassembled into two pieces, and the pendant can also be worn separately as a brooch. One treasure and three wears are quite gimmicky~ The one that the master fan is very fond of, and this one ANTENNAE Convertible Necklace . It is covered with 417 carats, a total of 154 pink and purple sapphires, each of which is a “center stone”, overlapping to create a visual wonder of “two whirlpool galaxies collide”~ This necklace actually “has the world on its back”, gradually transitioning from purple to pink, and the back is completely different. The magnificent gradient colors can also be worn as two different styles of necklaces, giving full play to its design attributes. So from different angles, this necklace looks like a harmonious variation, shining in the light~ You know, it takes more than 2 years for gem experts to collect gems that are purple and pink, and have to meet the gradual change in tone. After careful design, the gems of different cuts are accurately matched. In the end, it fully embodies the infinite creativity of Van Cleef & Arpels. Saturn, one of the most beautiful planets in the solar system, has always been the creative source of designers.Van Cleef & Arpels this one SATURNE brooch , It can be said that the appearance and texture of Saturn have been expressed perceptually and concretely. Although the color is simple, it is extremely delicate~ The faint golden yellow from under the diamond is like the mist rising from Saturn. Van Cleef & Arpels specially uses the brand’s unique crepe pattern metalworking process to show the magnificence of this ochre planet through the contrast of the unevenness and smoothness of the material~ Whether it’s the sphere in the middle or a few huge loops, the 360-degree blingbling design with no dead ends looks three-dimensional and realistic. It’s like really floating between the solar system~ △Inspired by the vast starry sky, poetic and moving The precious gems that we see with the naked eye are all condensed over hundreds of millions of years. They have always been hidden between the stars, and they are treasures for people in different fields to explore and chase. Van Cleef & Arpels had many works closely related to the universe and the starry sky long ago. For example, a star-shaped brooch made of pearls and diamonds in 1907, a lucky pendant created in the 1960s with lapis lazuli and Tianhe against the buildings… all inspired by the vast wonders of the universe. This “under the stars” high-end jewelry is not only an uninterrupted “interstellar journey”, it is more like another tribute to the beauty of adventure, science, and literature. For many works, you can not only visually recognize its inspiration expression, but also feel the poetic romance of the magnificent starry sky. Like this LUMIÈRES DU NORD necklace , Is made of 25 green tourmalines with a total weight of 173.49 carats. The cabochon-shaped cut further enhances the beauty of the gemstone, so clear that it only exists in an alien planet. The necklace is inspired by the northern lights. In addition to the green tourmaline, there are small pendants with sapphires, turquoise, and diamonds that are unique in shape. When worn, the necklace will follow the sway of the body, blooming the ever-changing dreamy light on the chest~ In the endless inspiration of the vast universe, grasping a moment can often achieve eternity. The following two necklaces depict the fleeting interstellar moment~ ETOILES MYST on the left É RIEUSES necklace, inlaid with a 3.01 carat DIF grade oval cut diamond, the unique invisible setting process, like opening a star door, accurately presents the beauty of gems and the shape of the universe; the one on the right NUÉE D’ÉMERAUDES necklace , Inspired by the bright moment when a comet crosses the sky. A touch of blue and green combined with 96 emeralds and sapphires light up the night sky. The geometric shape presents a unique beauty, and it is as gorgeous as a waterfall tilting~ The poetic vortex formed by the intertwined nebula is also dazzling.For example, the following GALAXIE SECRÈTE High Jewelry Watch , Adopted a very tense expression technique to show the intertwined scene of the universe and time and space. The hollow design bracelet is inlaid with a purple sapphire of 8.05 carats. The lines are like the trail of a nebula, which maximizes the transparency of the gem itself. And the simple dial full of diamonds is willing to be green leaves, quietly blooming, so that the overall dazzling degree is doubled, converging into the brightest star in the night sky. Van Cleef & Arpels is particularly good at hiding watches between gorgeous jewels, complementing each other and contrasting each other~ The two rings with full three-dimensional pictures are also made of large carat sapphires and diamonds respectively, highlighting the magnificent beauty of the universe. as well as DOUBLES GALAXIES SAPHIR MAUVE and ROSE brooch , 7.24 carats of purple sapphires and 6.06 carats of pink sapphires, respectively, reflect the enchantment of falling into the nebula vortex. Interestingly, Van Cleef & Arpels’ fairies and ballerinas, who symbolize joy and hope, also traveled in the starry sky this time. They danced among the stars to light up the night sky, their elegant and smart figures come alive, three-dimensional and delicate. Experience everything under the stars, check in the internet celebrity hotel in the desert In this Gaozhu Exhibition, Fan not only saw the beautiful “Starry Sky Jewels” up close, but also had a great experience throughout. Dinner under the starry sky, concert under the starry sky, staying in an Internet celebrity hotel…Every link is a proper enjoyment. △Being “under the stars”, having a dinner and listening to a concert “Dinner under the stars” is specially arranged by Van Cleef & Arpels. The projection effect is used to create a beautiful view of the Milky Way above the head, as if you are under the starry sky, very hurrying~ The right lighting creates a romantic atmosphere, and the photos taken here also have a hazy beauty~ At the dinner, the model also showed off the jewelry that everyone had just seen, which once again attracted everyone’s attention. Through the interpretation of the model, the jewelry is more vivid and gorgeous, demonstrating the perfect wearing attribute. Another link after the dinner made Fan Zhu very unforgettable-stargazing. The desert is not only a great place for stargazing, but it also fits well with this high-end jewelry series with the theme of “Under the Stars”. It is very exciting before starting~ In order to better highlight the experience of stargazing, Van Cleef & Arpels also invited an orchestra and soprano accompaniment. Started with the melodious soundtrack of “Interstellar” and ended with David Bowie’s “Space Oddity”, making this stargazing journey unique and extremely romantic~ Although the temperature difference in the desert is huge, I have to wrap up blankets to watch stars and listen to concerts, but the whole process is very unforgettable, and it can be regarded as a perfect end to the exhibition of the day. △Two-day trip to Zhongwei to experience the desert style Van Cleef & Arpels is hosting the Gaozhu Exhibition Desert Star Hotel , Is a “hotel built on the desert”. Looking down from the sky is a star shape, highly recognizable, and fashionable and avant-garde at the same time. This is regarded as the hottest hotel in Zhongwei, with the white main building + desert + stargazing. It also matches the theme of Van Cleef & Arpels this time. It has a special style~ Although the main fan does not live here, it is indispensable to shoot a group of desert movies. My friend and I can’t help but stay in the shape that has been recessed for a long time, and I feel that each one is very popular~ Not to mention that at sunset, we also enjoyed the beautiful sunset. Seeing a red halo connected to the horizon, coupled with buildings full of space, seems to have a visual sense of living in a foreign star. The homestay stayed this time also has local cultural characteristics, giving people a feeling of “pretending to be in Morocco”. Fan master brought different “desert equipment” here to take pictures and punch cards. Wearing evening gowns and Van Cleef & Arpels jewellery, against the unique background, there is a sense of sight. Well, today’s Van Cleef & Arpels “Under the Stars” theme high-end jewelry series cloud viewing exhibition, Fan will take you around here, which one do you like the most? Welcome to leave a message and share with us~ The picture comes from the brand, business fan shooting Business Fan Production: Editor Dabao | Operate Kien Source WeChat public account “Business Fan” (WeChat ID: bfaner)

Wu Xin’s shirt matching

In daily matching, we can learn from many different shirt matching, and the matching of this khaki shirt is more retro, it seems to improve the aura better, and it can also be suitable for most occasions, Wu Xin chose for herself The shirt style is relatively loose, so it is still very fashionable to wear on the body, but also can further enhance her aura.

Try wide-leg pants with a pear-shaped figure*

The lower body of the shirt is matched with tooling wide-leg pants, which presents a retro style and can modify her legs. In fact, Wu Xin has a pear-shaped figure, and the muscles on the legs are also obvious. This kind of figure is more suitable for a lady with loose pants. Dress, this kind of collocation is not easy to make mistakes, and it is more able to modify the figure.
The shirt is tucked into the waist. This matching technique can also modify the body proportion very well. Moreover, in Wu Xin’s outfit, drawing on this matching technique will make the waist thinner.

Wu Xin’s makeup is very delicate, this kind of gentle nude makeup can modify her face and skin tone, making her whole person very attractive. Coupled with the blessing of long straight hair, it can also reflect the gentle and elegant temperament, which looks very good. Feminine. In summer collocation, we can also learn from this collocation technique and hairstyle makeup.

①The matching of puff sleeve clothing

The styles of shirts are very rich. If you don’t like the basic black and white shirts, you can learn from the matching of the purple shirt dress below to further modify your skin tone. Moreover, the gentle taro purple is very white and the complexion looks very good. Well, the design of the puff sleeves is more cute, modified the arm curve, the overall match is very age-reducing. In addition, Wu Xin tried red lip makeup, which can enhance her aura, which is gentle and elegant, and her temperament looks very good. The matching of the white puff sleeve dress can reflect the gentle and playful temperament. This cute puff sleeve can also effectively modify the proportion of the body, and is suitable for girls with thick arms, plus the water ripple curly hair to modify the face shape, which can be more reflected Wu Xin’s gentle temperament makes Wu Xin’s overall facial features look a lot more delicate.

②The matching of floral dress

The matching of floral dresses is very age-reducing, especially in the summer matching. Many girls like this kind of printed dress. The pink dress is combined with the red cherry print to modify the overall match and reflect the lovely and sweet temperament. Wu Xin suddenly became much younger. The dress is matched with Martin boots, which adds a cool style and can effectively modify the calf muscles. This combination is still quite fashionable and individual.

③The matching of waistless

Summer is coming, and many young ladies like to show off their good figure. At this time, we can also learn from this waistless sling top with the same color skirt. The overall same color combination can also maintain the upper and lower coordination, and Wu Xin passed This collocation technique modifies her waistline, and her figure is very slender. This time, Wu Xin also combined a double ponytail hairstyle, and the whole person looks very young and full of vitality.

④The matching of T-shirts

Mix and match skirts*

For daily matching, we can also try some basic clothing. For example, the following solid color t-shirt with denim skirt can fully reflect the charm of youth, and the whole person will look much younger, plus this outfit combined with bright colors It is a single product, and it can also modify the fair complexion and look glamorous. The cute and cute pleated skirt is a must-have item to create a youthful temperament. This pleated skirt can also cover the problem of your crotch width. It is very suitable for sisters who have a fat upper body. By the way, it is combined with a short t-shirt. , You can modify your figure and look more outstanding in proportion. In the summer match, Wu Xin tried many different styles of clothing. Whether it is a simple shirt or a gentle dress, it can make you younger. You can learn from it. Disclaimer: Original text, pictures from the Internet. If there is any infringement, please contact us to delete it, thank you. Text/9

In fact, new technology is becoming the key for mobile phone manufacturers to seize the market. Judging from the new models released by major mobile phone brand manufacturers recently, folding screen phones with novel appearances have become the main line of smart phone hardware innovation. For more than 10 years, the iPhone has defined the overall shape and style of smartphones, but it is clear that people have become a little tired of continuing the same shape for many years. For the folding mobile phone that most tests the technical strength of the mobile phone manufacturer, who can make the folding screen mobile phone from an expensive financial product to a product that can effectively improve the user’s efficiency will undoubtedly bring a halo effect to the mobile phone manufacturer. The new era of mobile phone form: folding screen A few days ago, China Mobile Terminal Laboratory’s “The Second Phase of 5G Terminal Consumption Trend Report in 2020” showed that the frequency of mobile phone users in China is further extending, reaching an average of 25.3 months. In the PC era, there is a law that software promotes the continuous development of hardware, and the early mobile phone market also followed this law. But with the general improvement in quality control and mediocre innovation, this law has begun to fail during the bottleneck period of the industry, and many people have no urge to change to a new mobile phone. The turning point occurred with the emergence of folding phones. Folding and stretching, craftsmanship is exquisite, who doesn’t want to have a folding phone? Many organizations believe that folding screens will become a major trend in the development of the smart phone market in the future. According to IHS Markit’s forecast, the global folding screen market shipments in 2020 will reach nearly 5.2 million units, and it is expected to exceed 50 million units in 2025, with a compound growth rate of about 57% from 2020 to 2025. With the rapid rise in the popularity of folding screen mobile phones, more and more mobile phone manufacturers have begun to enter the game. In February 2020, Samsung released the Z Flip, its second folding screen mobile phone. In terms of design, it uses a fold up and down method. When the screen is fully unfolded, it is a 6.7-inch screen; On February 22 this year, Huawei also iterated its new product folding screen mobile phone-Huawei Mate X2. Compared with the previous two generations, it has a major change in appearance design. It adopts an internal folding screen design scheme. The inner screen is a flexible screen with a golden ratio of 8:7.1, with a size of 8.01 inches. From the timeline, although Samsung and Huawei’s folding screen phones have been “debut” for 2 years, the million-level shipments still remain in the niche group early adopters, largely because of their high cost. price. IHS has compared Samsung’s folding mobile phone with the flagship phone released at the same time and found that the increased raw material cost is mainly reflected in the display, hinge, motherboard PCB, battery, chip and other components. “Taking the comparison between Samsung Galaxy Fold and Galaxy S10+ as an example, the total cost has increased by 30%. Among them, due to the increase of the display screen area, the BOM cost of the display screen of the Galaxy Fold has increased by 77% compared with the Galaxy S10+; while the battery and the hinge are zero. The cost of components has increased by 120%, and the cost of PCB has increased by 14%. Not only that, due to the dual-mainboard design of folding mobile phones, the consumption of chips, FPC, metal structural parts, electromagnetic shielding parts, etc. will also be greatly increased.” However, in April this year, Xiaomi came to change the folding screen industry. The first sale breaks 400 million in one minute; it has been folded for 180 hours and has been folded 400,000 times in a row…The Xiaomi MIX FOLD folding screen with a price of less than 10,000 yuan releases a strong signal to the outside world through a series of data: folding The machine may no longer be a toy for a few people. It is also worth mentioning that Apple, which is absent from the folding screen market, is also actively developing folding screen products. Earlier, there were media reports that Apple is studying a technology that enables two or more devices to work together when they are close. This technology can create a foldable iPhone that does not bend the screen. According to the document description, Apple’s folding technology uses two completely independent screens, which can be used as a display when unfolded. “We predict that if Apple can solve the key technology and mass production problems of folding mobile devices in 2021, Apple may launch a 7.5-8 inch foldable iPhone in 2023.” Tianfeng Securities, well-known Apple analyst Guo Ming Z, announced Wrote in the research report. With more and more mainstream mobile phone manufacturers launching new folding mobile phones, senior industry insiders believe that in the future, folding screen mobile phones are expected to accelerate from a “niche” to popularization. Folding screens are approaching the cost and reliability explosion cycle Even if it is becoming a trend, compared with ordinary mobile phones, folding screen mobile phones still face greater problems in terms of screen, cover, hinge, touch, cost, and software matching. Founder Securities once pointed out that “folding screen hinges use more than 100 components, which have the characteristics of high complexity, high folding life requirements, and high product reliability requirements.” And Everbright Securities stated that the hinges of folding mobile phones must ensure that the mobile phone is folded. Keep a certain R angle after opening, and keep it flat after opening, and it also needs to withstand more than 100,000 folding tests, which is very difficult for research and development. As early as February 2019, Samsung was the first to release the Galaxy Fold, a folding screen phone. However, due to black screen, splash screen, and screen bumps, Samsung delayed the global sales date of this $1,980 product. It was a big setback for Samsung. Although the Huawei Mate X did not reveal any quality problems when it went public, the lack of mass production has caused it to be in a state of “difficult to find a single machine” for a long time. A Mate X on the second-hand market was once fired up to RMB 8 to 90,000. After redesigning the Galaxy Fold and officially launching it on the market, Samsung officially announced that its own product can be folded 200,000 times. However, according to the screen folding test conducted by SquareTrade, which purchased the product, the hinge lost 98% after folding 119,380 times. The damping sense, half of the screen stops working. Huawei did not disclose the specific number of times its new folding mobile phone Mate X2 has been folded. Whether folding screens can be popularized, the core lies in two aspects: cost and reliability. From the current mobile phone manufacturers, Xiaomi is very likely to become a promoter of folding screen mobile phones. First of all, compared with other expensive folding phones, the price of Xiaomi MIX FOLD is obviously very cost-effective. Why can the price be lowered below 10,000 yuan? This is inseparable from the smart factory built by Xiaomi in Beijing Yizhuang. This smart factory called “Black Light Factory” covers an area of ​​18,600 square meters and is equipped with a “full-process automated production line from production management to machine processing, packaging and storage. It is capable of producing more than one million smartphones each year. The folding screen MIX FOLD is also produced in this factory. According to Lei Jun, the Xiaomi Industry Fund has invested in more than 70 semiconductor and smart manufacturing companies. What Xiaomi will do in the future is “manufacturing by manufacturing” to help more manufacturing companies realize smart manufacturing. Secondly, in terms of technical reliability, the U-shaped hinge design adopted by Xiaomi MIX FOLD is very precise and tough. It has not only passed 200,000 bending reliability tests, but also has a limit of 1 million folding times. In order to further verify the folding ability of Xiaomi MIX FOLD, Lei Jun also arranged a live broadcast last month, using mechanical devices to open and close a Xiaomi MIX FOLD continuously and violently for 24 hours, and all netizens can watch the progress at any time. After 7 days of challenge, Xiaomi MIX FOLD has completed 400,000 folding times, which is equivalent to a 10-year life span in normal use. Stand out from the competition. The high-end leap of Chinese mobile phones under the folding screen In recent years, domestic mobile phone manufacturers have led the world in technological innovation. Take Xiaomi as an example: the first under-screen camera, under-screen fingerprint recognition, 120W fast charge…Every time the “black technology” is released, it leads the technological trend of the mobile phone circle. . But from a long-term perspective, the core technology investment related to chips can help brands build long-term growth capabilities. After Huawei, it is generally believed that almost no domestic mobile phones can participate in the high-end competition between Apple and Samsung. Recently, affected by trade frictions and other factors, my country has frequently encountered serious problems of “stuck necks” in the semiconductor field. The independence and controllability has aroused great attention and reflection of the whole society, and domestic substitution has become a necessity. But as we all know, the chip industry pursues the three high laws: high risk, high input, and high output, and there is a huge demand for funds. Judging from the current situation, Xiaomi is second only to Huawei in the future-leading folding screen field and high-end market, and is currently the only domestic mobile phone manufacturer capable of independent research and development of chips. Earlier, a lot of noise from the outside world questioned that Xiaomi’s self-developed chips were in a difficult production, but Lei Jun publicly responded that Xiaomi’s road to core making has never stopped. 2021 is the seventh year of Xiaomi’s core dream. In this year, Xiaomi’s second commercial self-developed chip, the surging C1 (image signal processing chip ISP), is again used in its own products. If SoC is the brain of the mobile phone, then the ISP is the visual nerve center of the mobile phone, which plays a vital role in imaging quality. It is reported that the surging C1 was completed by Xiaomi in 2 years and invested hundreds of millions of R&D expenses. The 3A algorithm, low-light focusing ability and image quality have been improved, which can bring more accurate auto white balance, auto focus, auto exposure and Image quality. At the same time, the world’s first liquid lens adopted by Xiaomi MIX FOLD can achieve 3X optical zoom, up to 30X telephoto, and 3cm macro focus more easily. Although it is only a small chip, it is worth mentioning that the ISP technology content is not small. Xiaomi is the only two domestic mobile phone manufacturers that produce self-developed ISPs. Lei Jun said, “This surging C1 is a small step on the road of Xiaomi’s chip and a milestone in Xiaomi’s imaging technology. To provide users with a better experience, we continue to explore, and the surging waves never stop.” All of this is inseparable from Xiaomi’s investment in research and development. The financial report shows that in 2020, Xiaomi’s research and development has reached 9.3 billion yuan. The company said that it will continue to increase investment in various technologies in the future. At the same time, Lei Jun stated in the “Open Letter to Investors” that Xiaomi has established the “three iron laws” that will never change: technology-based, cost-effectiveness as the key link, and the coolest products. “In 2020, our R&D investment will be close to 10 billion. This year we expect to increase by more than 30%, which is expected to exceed 13 billion yuan. We will further expand the size of our R&D team. This year we will recruit more than 5,000 engineers.” Through Xiaomi’s series of layouts, it can be seen that Xiaomi is embarking on an original path to master more independent core technologies. When the fierce battle among manufacturers is going on, who can become the next leader in the high-end market remains to be discussed in the market, but Xiaomi is full of hope.

“You take the college entrance examination well. After you get to Beijing, we will buy a detached house in Beijing’s fourth ring road.” Xie Ke, who went for a self-driving trip in Ordos during May 1st, heard his father at the next table talking while eating at the Kangbashi food court. After the son’s college entrance examination encouragement promised, he instantly felt that the lamb chops in his hand were not delicious.

Xie Ke had long heard that Ordos belongs to the rich inland city, but after witnessing it on the spot, she still opened her eyes. “Poverty limits my imagination.” Xie Ke sighed.

Being rich is the most direct consensus of outsiders on Ordos. Speaking of Ordos, it is a cashmere sweater, coal, and a rich man. The latter two can be equated in the greetings of strangers, just like when you mention Shanxi, you will think of coal bosses. If we want to talk about the difference between the two resource-based cities, it is the difference in the degree of resource sharing. In Shanxi, coal owners use coal resources to accumulate wealth, while Ordos makes a group of ordinary people become wealthy.

The story circulated together with the locals becoming rich is that the locals bought luxury houses and luxury cars. At that time, two villages were called “Land Rover Village” and “Overbearing Village”. After the compensation, it was named after the purchase of Land Rover and overbearing vehicles. This has also become synonymous with Ordos for a long time, and it has made a strong mark in the history of Ordos’ development.

Even now, the rich background of Ordos has not faded. According to data released by the Ordos Statistics Bureau, in 2020, the city’s GDP will be 353.366 billion yuan, ranking first in the Inner Mongolia Autonomous Region’s GDP for three consecutive years. Its fiscal revenue is 46.49 billion yuan. This data is 21.71 billion yuan in the provincial capital of Hohhot.

The direct manifestation of the ample government finances is Ordos’s dedication to urban construction. People who have been to Ordos, especially Kangbashi, can feel that the government is very rich. “The greening of Kangbashi makes me feel like I am in a southern city.” Xie Ke told Ran Caijing. Kangbashi’s construction goal is a “national forest city”, which creates a huge contrast in the Kubuqi Desert, where the soil is dominated by sand, and the cost of greening has increased exponentially. However, Ordos still spares no expense in investing heavily, which shows the government’s generous style. .

Another example is that Erdos announced in January this year that women aged 13-18 years old with household registration in the city will be vaccinated for cervical cancer free of charge. This became the first in the country, which attracted applause and cheers from netizens, and once again lamented the government’s generous financial expenditure. . This is one of the few hot search topics in Ordos in the past six months. Most of the other time, the topicality is very weak, and the volume is not high. Some people commented: “Mutely make a fortune.”

A piece of data may confirm that in 2020, Ordos’ per capita GDP is 169,300 yuan, ranking 7th among the top 20 cities with per capita GDP. Correspondingly, the local wage level is also very high. According to the official response, the average salary in Ordos in 2019 was 8,177 yuan, and the average salary in the Inner Mongolia Autonomous Region that year was 5688 yuan.

Source / Screenshot of Ran Caijing on the official website of Ordos Human Resources and Social Security Bureau

Driven by the coal mine economy, the overall average wages in the local area have continued to rise, and the level of consumption has risen simultaneously. Wang Lin, who has worked in Ordos for more than 10 years, told Ran Caijing that the annual after-tax salary of local coal mine employees is between 150,000 and 200,000 yuan, which is the highest salary in the surrounding coal mine area. According to the GQ Lab article “People in Tier 2-18 Cities Don’t Understand Internal Volumes”, a couple from Ordos earns more than 8,000 yuan a month. They often go to Beijing to “get together” with friends. Beijing is a weekend for them. Feel free to go shopping in the city.

Although Ordos is a fourth-tier inland city, its consumption is comparable to that of Beijing, Shanghai, and Guangzhou. Wang Lin told Ran Caijing that the price of popular movies for the Spring Festival in 2021 at the local Wanda Cinemas is not less than 65 yuan, but the ticket price of Baotou Wanda Cinemas at the same time period is about 30 yuan. Even so, “Hello, Li Huanying” “Detective Chinatown 3” is also full.

Keeping the same level as movie tickets, there are also local housing prices, especially in the new district of Kangbashi. According to Anjuke data, the average price of Kangbashi in May 2021 is 12,800 yuan/square meter, and the housing price in the core area is higher. In 2016, Wang Lin saw a house in the city center, 6000 yuan/square meter, and it has now risen to 1.5 Ten thousand yuan/square meter.

In 2013, the housing prices in Dongsheng District and Kangbashi District of Ordos were still hovering between 3,000-4,000 yuan per square meter. Due to the real estate bubble in 2011, housing prices fell precipitously, but they did not improve in the following years. Big. “House prices have risen since 2016.” Local native Sun Miao told Ran Caijing.

Today’s housing prices are not the highest point in Ordos. Around 2011, Kangbashi housing prices were as high as 20,000 yuan per square meter, but later stories tell us that this is a bubble floating in the air.

Outsiders in Ordos

Wang Lin, who came to Ordos from Shanxi, still regrets not buying the house in Kangbashi District.

The house is located in a very good location, near the Ordos City Government Building. It has a 120-square-meter first floor with a garden. The price at that time was 6000 yuan/square meter. Because the owner urgently needed money, paying the full amount could be 120,000 yuan cheaper. But at that time, Wang Lin couldn’t even put out 100,000 yuan in his hand. In the end, he could only choose to rent a two-bedroom and one-living house in Kangbashi District, without furniture, for 23,000 yuan a year.

A year later, Wang Lin barely made up the down payment and bought a second-hand house with a loan of 500,000 yuan in Dongsheng District. Wang Lin’s idea is to save enough money in the future and then go back to Kangbashi to buy a real estate.

What Wang Lin didn’t expect was that in the next three years, his speed of saving the down payment could not keep up with the increase in Kangbashi’s house price, and the colleague who bought the house in the first place, the property has now doubled.

Compared with Dongsheng, Wang Lin prefers Kangbashi, with new infrastructure and good environment. More importantly, Wang Lin’s company is in Yijinhuoluo Qi, and it is only separated from Kangbashi by a bridge. The one-way commute time does not exceed 15 minutes, while Dongsheng District is 30 kilometers away. Although the built Dongkang Expressway can be reached in about 20 minutes during the low peak period, Wang Lin who commutes to get off work can not experience this kind of joy.

The same is true for Wang Lin’s mother. When she first moved to Dongsheng District, it was difficult for her to adapt. “The roads are narrower, there are more people, there are fewer fitness equipment, the buildings have a sense of age, and the greening rate is not as high as Kangbashi.”

When they were in Kangbashi, the house they rented was very close to Genghis Khan Square. After dinner every night, Wang Lin’s parents would take their grandchildren to the square to play and walk, to see the declared “Asia’s tallest” fountain, Genghis Khan Sculpture Square and Ulan Mulun Lake. “It’s more comfortable than my hometown.” It’s their evaluation of Kangbashi. There are many parks in Kangbashi. The official publicity is that there is a green belt of 300 meters and a park of 500 meters. There are many pavilions built on the half-hill slope. Wang Lin’s parents like to go there for relaxation.

“This is a clean city with few people. The musical fountains, theaters, museums and other buildings are all magnificent. The night view is radiant, but the prices are a bit high, but fortunately the wages are not low. It is cool in summer, but it will be harder in winter. The average temperature of minus 20 degrees is still not suitable.” Han Xiao, a native of Shiyan, Hubei, told Ran Caijing. After graduating from Inner Mongolia University in 2017, she was admitted as a civil servant in Ordos. The first year’s pre-tax salary was more than 7,000 yuan. The treatment made her choose to settle in this city, quiet, vast, and slow pace of life, she felt comfortable.

As a new district, Kangbashi is obviously more brilliant. At present, municipal party and government agencies and municipal administrative institutions are all located in Kangbashi. Ordos No. 1 Middle School, which ranks second in Inner Mongolia, has also moved to Kangbashi. The airport and Ordos Station are both Located around Kangbashi, the urban commercial, education, medical and other infrastructure resources are also accelerating construction. Yijinhuoluo Qi, which is separated by a bridge from Kangbashi, has stationed a group of energy companies such as China Coal and Shendong Tianlong. Civil service communities have also been built in the surrounding area. The Dongkang Expressway that has been built connects Dongsheng and Kangbashi. The distance of nearly 30 kilometers can be reached in 20 minutes without traffic jams. Kangbashi is undoubtedly the first choice for the population of Ordos. Ground.

A large number of uniquely shaped landmark buildings, artificial lakes dug in the sand, and parks with a coverage rate of more than 40%, which were originally considered by outsiders to be “good fortune” under economic development, now constitute Kangbashi The difference from Dongsheng and even the surrounding areas has become an element that local residents are proud of.

However, the style of Dongsheng in the old district has not faded. Compared with Kangbashi, Dongsheng district is more pyrotechnic. “Most people go to school and work in Kangbashi. Many people will return to Dongsheng on a day off. They have more relatives and friends and they are more accustomed to life.” Dongsheng and Kangbashi’s local humanities and philosophy confronted each other. Caijing said.

In addition to its popularity, Dongsheng’s prices are also more down-to-earth. Wang Lin’s mother, who frequents supermarkets and vegetable markets, told Ran Caijing that the overall fresh and packaged food in Dongsheng Supermarket is cheaper than Kangbashi. Sun Miao said that Kangbashi’s consumption cost is at least 15% higher than Dongsheng. Wang Lin paid 200 yuan to fill a tooth for his child some time ago. It is also a public hospital, and the colleague’s child needs 500 yuan to fill a tooth in Kangbashi.

This is the difference between Kangbashi and Dongsheng. The same thing is that the city’s public security is doing very well. In media reports, it is exaggerated that a mobile phone is stolen by the police and the police will chase it back. Yang Bing, a Hohhot native who once worked for Inner Mongolia Daily, recalled that when he went to Kangbashi in 2009, the car would not be locked and would not be lost. Wang Lin’s colleague was fined 5 yuan by the traffic police for running a red light. “Ordos cars will be courteous to pedestrians, and so are taxis.” Wang Lin’s mother observed a very interesting phenomenon. Among her partners who danced in the square, many Everyone wears valuable jewelry, “It’s not common in my hometown, and it’s a tacit consensus that we don’t reveal our wealth.”

This city has demonstrated its enthusiasm, tolerance and human touch to foreigners like Wang Lin. Wang Lin said that more than half of their units are foreigners, and most of them choose to buy and settle in Ordos.

But there were also people who left, Yang Bing was one of them. Working in a newspaper, he loves writing and art. After working in Ordos for two years in 2009, he chose to leave. “Ordos is not rich in culture.” He told Ran Caijing the reason for leaving. However, he did not return to Hohhot, but went to China. The cultural center of Beijing-Beijing.

City of Coal

Wang Lin, who graduated with a major in coal mining technology, did not have the same feelings as Yang Bing. He only wanted to find a professional counterpart to make money. Hearing that Ordos had opened many new mines and the demand for recruitment was high, Wang Lin went there.

Wang Lin set foot on this dry land for the first time in 2009. In this year, the coal production of Inner Mongolia surpassed Shanxi to take the top spot for the first time. Although Shanxi is also a major coal province, the pattern of Shanxi’s coal industry was basically fixed at that time, and Shanxi Coal Mining Groups were mostly state-owned enterprises. In contrast, Ordos was in the early stage of coal economic development, with many new coal mines and high labor demand. The threshold is relatively low.

Wang Lin entered Yihua Mining under this opportunity, starting from a coal engineering quality inspector. According to Wang Lin, the initial salary was only about 4,000 yuan a month. Soon, Wang Lin’s salary doubled because Yihua Mining’s parent company Boyuan Group and China Coal Group signed a capital increase and share expansion agreement to reorganize and integrate Yihua Mining. After the reorganization, China Coal Group, which holds 51% of its shares As the holding company of Yihua Mining, China Coal Group, which has stronger financial strength, can obviously give employees better benefits.

In the past, similar cases of mergers and reorganizations of small and medium-sized coal mining companies by energy groups with larger volumes have been taking place. According to the “Economic Observer” report, around 2000, the number of coal mines in Ordos reached more than 900, of which more than 95% were small coal mines with an annual output of less than 90,000 tons. In 2004, the government strongly closed a number of coal mines. Spontaneous mergers and reorganizations have been continuing. From this time on, a group of strong private energy groups in Ordos, such as Yitai, Huineng, Manshi and other private coal mines, have rapidly grown into large groups with an output value of 10 billion yuan.

Among the influx of foreigners, Wang Lin belongs to the lucky group. In 2011, the coal market took a turn for the worse, and small coals with a thin family background were poorly able to resist risks. Many small coal mines in Ordos fell into a dilemma of suspension of production. Unemployed workers left the land that once gave them imagination, and the coal mines in Ordos entered the era of large-scale.

Coal mine integration is the only way to scale and reduce the development of coal economy. The degree of mechanization of small and medium coal mines is relatively low, and the production cost per unit output is higher than that of large coal mines. The integration of small and medium coal mines can reduce mining costs, increase unit output, and increase output. It means creating more revenue, and the Ordos government and local coal mining companies are very clear about this.

As one of the four pillars of the local economy, coal is a barometer of the local economy. Wang Lin, who works in a coal group, has a more obvious perception of the coal market. He told Ran Caijing that from 2009 to 2012, the coal economy entered a period of weakness after three years of upward development. From 2012 to 2016, it entered a period of adjustment and recovery. The company began to vigorously promote the transformation of coal resources and began to deploy coal. In the chemical industry, the development from pure coal mining to the direction of extending the coal industry chain and increasing the added value of coal, reducing dependence on coal, is the most profound lesson the economic bubble has brought to Ordos.

At the same time, the government has also begun to make efforts in high-tech industries and processing and manufacturing industries. In 2014, Daruixiang Optoelectronics Technology Co., Ltd., which deals in sapphire crystal materials, landed in Ordos, and the first phase of the project was put into operation a year later. According to Xinhua News Agency, in 2015, the first phase of BOE reached full production, and the second phase of the project is being completed; Chery Automobile’s annual production capacity was 300,000 cars, and Huatai, Chery, ZTE special vehicles and other projects were put into production, gathering more than 30 supporting manufacturers .

Some of the emerging industry clusters have actually planned for a long time. The equipment manufacturing base is planned to be built in 2007, the airport logistics park was established in 2009, and the high-tech industrial park was approved in 2011. In order to attract large groups to settle in, Ordos introduced a coal allocation policy in 2009: every 2 billion yuan of fixed asset investment in equipment manufacturing projects and high-tech projects can allocate 100 million tons of coal.

BOE and Chery are the companies that took advantage of local policies to land in Ordos. It is reported that BOE, which plans to invest 22 billion yuan, has obtained the mining right of not less than 1 billion tons of coal resources granted by the local government. Investing in coal is obviously very attractive to companies, but Ordos has also been involved in disputes.

Sun Miao told Ran Caijing that there are some companies that will invest in coal to enter Ordos, but in reality, “the drunkard does not mean to drink.” However, most of the companies that have settled in Ordos have fairly good production benefits. BOE and Chery are currently operating at full capacity. Especially after 2011, the government began to exert efforts in emerging industries. Since then, the enterprises stationed in it have been operating normally, and the single coal industry structure is being restructured.

At the same time, consumption has gradually returned to normal. Wang Lin told Ran Caijing that there are no longer high-priced hotels with no vacancies everywhere, and restaurant prices have begun to fall, “like returning from illusion to reality.” Wang Lin sighed. In the five years after the bubble, Ordos was back on track after stalling and derailing.

The torn “ghost town” label

For a long time, Ordos has been labelled as a “ghost town”, which has left many people with a stereotype that is hard to eliminate until now.

“This is actually a misunderstanding. What is called the’ghost city’ is the newly developed Kangbashi district in Ordos at the time.” Local native Sun Miao told Ran Caijing. This misunderstanding originated from a report published in April 2010 by the American “Time” magazine. Because “Standing on the streets of Kangbashi, Ordos, a pedestrian and a car cannot be seen for 15 minutes”, the title is “Ordos, China.” The report of “A Modern Ghost Town” made Ordos become synonymous with “ghost town” for a long time.

But Dongsheng District, the main city of Ordos, was not like that at the time. According to the summary data of the sixth census released by the National Bureau of Statistics, at 0:00 on November 1, 2010, the permanent population of Dongsheng District was 580,000, accounting for 30% of the permanent population of Ordos City, and 25% from the fifth census. Compared with the data of 10,000 people, the average annual growth rate is 8.72%, which is higher than the average annual growth rate of 3.35% in Ordos.

Although a population of 580,000 appears to be a bit sparsely populated on an area of ​​2,160 square kilometers, this city is not connected with the “ghost town”. On the contrary, beginning in 2010, Ordos has entered the fast lane of economic growth and has developed a lot of momentum. According to data released by the National Bureau of Statistics, the GDP of Ordos in 2010 exceeded 250 billion yuan, reaching 264.32 billion yuan, an increase of 19.2% at comparable prices. , The city’s total local fiscal revenue reached 53.82 billion yuan, a year-on-year increase of 47.1%.

9 years back in time, these figures are far less than one-tenth of 2010. According to the data released by the National Bureau of Statistics, the GDP of Ordos in 2001 was 17.181 billion yuan, and its fiscal revenue was 1.798 billion yuan. At that time, Ordos had just withdrawn from the alliance and established a city. Urban residents were mainly distributed in the surrounding banners and counties, and the main source of income was still planting and animal husbandry. “Ordos City 2001 National Economic and Social Development Statistical Bulletin” also mentioned that the main problems that existed at that time were the weak foundation of agriculture and animal husbandry, the weak ability to resist natural disasters, the difficulty of increasing the income of farmers and herdsmen, the basic living security and reemployment of laid-off workers. The task is quite arduous.

Life was difficult, and it was also the real situation of most Ordos locals, including Sun Miao. Sun Miao recalled that before 2000, everyone relied on the sky for food. “Ordos suffered from nine droughts in ten years, lack of water resources, underdeveloped water conservancy, and mostly sandy land. Many crops were not suitable for planting. At that time, it suffered from severe drought for three consecutive years. The suburbs around Dongsheng were in this state until 2005. Basically, life in the village can’t go on.”

Therefore, Sun Miao and his family chose to move to Dongsheng District, which is more than 30 kilometers away. “You can work in Dongsheng. At that time, Dongsheng needed workers to build buildings. They did some physical work of pulling bricks and sand. The day is guaranteed.” When Sun Miao moved to Dongsheng District, there were only two streets in Dongsheng. “Outside the main street is the suburbs” Sun Miao joked that the people who migrated from surrounding counties like Sun Miao were all in the east. Sheng’s suburbs settled down, but this state did not last long. Soon, their suburbs were expanded into urban areas.

After the withdrawal of the alliance and the establishment of a city, the Shenhua Group and other large coal mining enterprises successively settled in and began to build mines. After the degree of mechanization became higher, coal production increased rapidly, providing a large number of jobs. Before that, local people were more resistant to going to work in coal mines. “At that time, the safety factor of coal mines was low, coal mine accidents occurred frequently, and work risks were high.” Sun Miao told Ran Caijing, but these hidden worries were relieved to a certain extent after large enterprises settled in. With alleviation and better treatment, it has gradually become the norm for local residents to go to work in coal mines, local private enterprises have also developed, the local economy has been boosted, and Ordos has begun to get rid of the burden of poverty.

Another landmark event is that since 2001, the price of coal began to soar. Public information shows that in 2001, the ex-factory price of raw coal increased by 6.9% year-on-year, in 2002 it rose by 13.2%, and in 2003 it rose by 3.9%. According to “Sanlian Life Weekly”, in 2004, with the rise of a new round of large-scale investment and construction across the country, coal prices rose rapidly. The pit price rose from 40 yuan per ton to 100 yuan and then rose to 200 yuan again. For Ordos, which has 1/6 of the country’s proven coal reserves, it is an unprecedented development opportunity. The geological conditions of coal resources everywhere have also become the source of the rocket’s economic growth in Ordos.

This can be seen from the national economic and social development of Ordos at that time. The coal economy has a certain lag. The coal price that rose in 2004 was not reflected in the economic development data of Ordos until 2005, when Ordos GDP exceeded 50 billion yuan. , Reached 55.01 billion yuan, local fiscal revenue reached 4.61 billion yuan, an increase of 86.5% year-on-year, and the contribution of the secondary industry, dominated by the coal economy, accounted for 61.1%. In the following years, the local GDP growth rate has remained above 19% , The growth rate of local fiscal revenue is even higher, between 30-55%. This is an economic leap, not a gradual progress.

The later story has long been heard. When coal resources are upgraded from ordinary minerals to “black gold”, coal companies and coal bosses from all over the country are attracted to mine for gold like a magnet. Coal companies open mines and requisition land, and the government expands the city. Demolition, the increasing value of coal at the feet of the locals has become a direct route for them to become rich. Residents who have been demolished or requisitioned have received hundreds of thousands or even millions of compensation fees, and their wealth has gathered and exploded among the people.

During this period, many blessing myths spread, “People who became rich began to buy luxury cars. In some villages, every household bought overbearing and Land Rover. They were also known as’Overbearing Village’ and’Land Rover Village’. At that time, the Land Rover in Ordos was better than the locals. There are many taxis.” Another local, Gao Yuxing, recalled the grand occasion.

People with primitive wealth did not invest funds in industry, but chose to invest in private loans and real estate with a higher rate of return on capital. According to data from the Ordos Bureau of Statistics, in 2007, private investment was 50.34 billion yuan, a year-on-year increase of 36.8%, accounting for 58.4% of total fixed investment. In the following four years, the growth rate of private investment has remained at a high level of more than 20%, accounting for fixed investment. more than half.

“At that time, there was a maximum of 3 cents for borrowing, and more than 90% of people invested money in it. They dreamed of embarking on a way of getting rich from money. Normal families with not much’surplus food’ are also participating in this game.” Sun Miao told Burning Finance.

Ordos, where hot money is surging and the people are lending, instantly became one of the most active cities for private lending, and the atmosphere of speculation and gold rush is permeated from enterprises to the public. Tianjin Gaohe Equity Investment summarizes this process in the “China Private Capital Investment Research Report-Ordos”: the wealth distribution chain in Ordos maintains a kind of “internal circulation”, coal mines generate wealth, support the government to transform the city, and distribute through demolition. Give more people, and then gather funds through private loans to lend to real estate and new coal mines.

Real estate development funds from loans continue to push up local housing prices under the operation of this economic chain. The fastest soaring is in the Kangbashi New District. “The highest rise is 20,000 yuan per square meter, and the housing prices in Dongsheng District have also been brought up. It has doubled from 3000 yuan/square meter to about 7000 yuan/square meter.” Sun Miao told Ran Caijing.

It was not only the house price that was driven. Wang Lin recalled that in 2009, when his friends went to Dongsheng to find him, they could not find a hotel to stay. “There is no hotel with a price lower than 300 yuan/night. All hotels are basically fully occupied. , These hotels cost about 100 yuan a night.” Like hotels, the consumption of catering, supermarkets, shopping malls and other service industries remains high, and the cost of living is constantly being raised.

This is not caused by the law of market economy in short supply, but by the infinitely enlarged expectations. In this economic chain, the value of underground coal mines will eventually flow to the real estate above ground, realizing changes in the form of resources, but not driving more business positives. To prosperity.

There is no bubble economy that can safely transition to a stable period. This unfounded economic chain finally broke in 2011. At that time, the rising coal price due to economic structural adjustments, the growth rate of coal demand fell, and coal prices fell. After the reduction of hematopoietic function, this false prosperity relying on the coal economy will inevitably return to reality. After the coal economy is expected to fall, gold prospectors begin to withdraw. These gold prospectors are also financiers, and local people who participate in making money are locked in a tight loop. In the collapse of private lending.

“Our family is a typical example. Back then, they used an intermediary to lend 1.2 million yuan to a real estate developer. After the crash, the borrowers had no news.” Lin Xin told Ran Caijing that the example of their family was the majority of the people who participated in the game. In the final outcome, only a small number of people made money in this high-risk transaction.

After the bubble was burst, the economic data of Ordos declined accordingly. According to the Ordos City Statistics Bureau, the growth rate of local fiscal revenue across the country fell from 48% in 2011 to 3%. The sales area of ​​commercial housing fell by 18% year-on-year in 2011 and year-on-year in 2012. It fell to 47%, and residential sales fell 49.4% year-on-year.

Correspondingly, house prices have also started to decline. Zhang Chuan told Ran Cai that the house price of Daxing Oriental Garden Community where he currently lives was nearly 3,700 yuan per square meter in 2013, while the average house price in Dongsheng District in 2010 was 7,000 yuan per square meter. Around, “Almost cut back, but now it has risen back, and the current house price is 8,000 yuan/square meter.”

Transformation is restricted by high-end talents

There is a theory in economics called the “resource curse”, that is, regions with abundant natural resources will fall into the dilemma of excessive dependence on resources and a single industrial structure, and economic growth will eventually fall into a period of slow or even stagnation.

Obviously, Ordos can’t avoid this phenomenon. The coal economy has risen and fallen behind, and the number of resource-cursed city groups has increased by one more, and the outside world has been screaming bad things one after another.

Until now, no one dared to be sure that Ordos has stepped out of the resource curse, but you can see its continuous efforts in transformation.

It can be seen from the official website of the People’s Government of Ordos that Ordos has established 13 industrial parks, including high-tech industrial development zones, equipment manufacturing industrial parks, and Dongsheng Economic, Science and Education (Light Textile Industry). New industries will be cultivated in various fields of big new materials and big data. The coal economy is also transforming into a high value-added direction. “Several industrial parks with hundreds of billions of billions of value through the conversion of coal into natural gas, fertilizer, ethanol, etc. have been planned, and wind power manufacturing equipment is also being introduced in the near future.” Sun Miao told Ran Caijing.

From the data point of view, the industrial transformation has achieved certain results. The “Statistical Bulletin of National Economic and Social Development of Ordos City in 2020” shows that new momentum is growing steadily. In the whole year, among the industries above designated size, strategic emerging industrial enterprises accounted for 3.6% of the total output value of industries above designated size. The added value of high-tech industries increased by 5.5%, accounting for 0.7% of all regulated industries. The added value of the non-coal industry increased by 0.6% over the previous year, accounting for 32% of industries above designated size, and the green energy situation is improving.

However, it can also be seen that the output value of emerging industries still does not account for a high proportion of the industry, and the growth rate is also small. Yang Chenguang, the author of “Research on Promoting the Industrial Structure Transformation and Upgrading of Resource-Based Cities in Ordos”, believes that due to the late start of emerging industries, they have not formed a strong relationship with the original industrial foundation. The phenomenon of “gathering”, the degree of upstream and downstream integration is not enough, and it has not formed a significant cluster effect and advantage. It will take a certain period of growth to become a new driving force for economic development.

However, despite Ordos’ continuous efforts in emerging industries, coal is still the main player in promoting economic development. The coal group is still the largest local industry. The first choice for local or foreign employment is coal mining group, and chemical industry, IT and other directions. The high-end talents are still scarce.

In the introduction of talents, Ordos fell into an awkward situation. College students who return to Ordos generally seek stability. They choose to enter the system or state-owned enterprises or state-owned enterprises, just like Han Xiao, while high-educated talents who pursue their dreams often choose to go to Beijing, Shanghai, and Guangzhou to work hard.

In order to break this situation, the local government adopts a high-paying recruitment method. One example is that the Ordos Second Affiliated School of Beijing Normal University, which recently recruited teachers, put forward generous conditions: Tsinghua University and Peking University graduates who successfully entered the job have a pre-tax annual salary of 600,000 yuan. , Postgraduates with a master’s degree or above provide a housing of 100 square meters or pay 250,000 yuan for resettlement, this is not an exception, most other schools in Ordos are also like this, providing housing or giving a resettlement fee of not less than 100,000 yuan has become the norm operating.

Source/ Screenshot of Inner Mongolia Teacher Recruitment Netran Finance

Just as Ordos used coal resources to replace emerging industries 10 years ago, the introduction of high-end talents with high salaries is the most direct, fast and effective strategy for Ordos, which is located inland and has a low degree of diversification in the industrial structure. Talents are the biggest driving force of the city, and talents promote the industry. Development, industry creates economic benefits, economy promotes urban upgrading, and then feeds back the lives of residents, and the city can operate in a healthy manner.

“The salary in Yijinhuoluo Banner is really high. A secretary in a coal mine earns more than 7,000 yuan a month. I can’t believe this is the level of a county town.” After seeing the recruitment information pushed by the coal mine, Zhou Luo, who was approaching graduation, delivered it quickly. Got a resume. In addition to coal mines, schools, hospitals, and emerging industries also need a large number of high-end talents. Ran Caijing noted that the most recent November 2020 announcement on the introduction of high-level talents recruited 203 high-end professionals, and the introduction of high-level talents and shortages of professionals has become a key strategy for Ordos.

Under the background of continuing to adjust the industrial structure and alleviate the unbalanced development of the economic structure, Ordos’ demand for high-level professionals will continue to increase. High-end talents are the source of power to promote industrial transformation and the healthy and steady development of the economy, as well as Ordos to reduce its dependence on coal. , Pathfinder who reshapes the path and image of urban development.

Ordos is trying to get rid of the impressions and labels left during the radical period. The key to getting rid of depends on high-end talents.

Reference materials:

“”Coal Sea” Ordos Transformed into “New Economy” Hot Spot”, source: Xinhua News Agency

“Ordos: Resource Curse and Urbanization Impulse”, source: Sanlian Life Weekly

“280 coal mines in Ordos, Inner Mongolia will be integrated”, source: Economic Observer

“Research on Ordos City Promoting the Industrial Structure Transformation and Upgrading of Resource-based Cities”, source: Yang Chenguang

“Research Report on China’s Private Capital Investment-Ordos”, source: Tianjin Gaohe Equity Investment Institution

The picture in the article is from the official website of the Ordos government

In the text, Wang Lin, Sun Miao, Gao Yuxing, Lin Xin, Wen Zhe, Yang Bing, Han Xiao, Zhou Luo, Xie Ke are all pseudonyms

*Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.

This article is authorized to be transferred to Spontaneous Combustion Dimension (ID: chaintruth)

Ran Dimension (ID: chaintruth) original

Produced by Ran Caijing

Author | Wang Yuexia

Edit | Rao Xiafei

Original title: “Who Goes to Ordos?” 》

Read the original

Haute Couture is inherently a luxurious outfit, showing status. Therefore, many female stars like to wear it when attending events. During an appearance on May 7, Tong Thien put on a high-class dress from the fashion house Georges Hobeika. Despite wearing brand names, Chinese female artists are not appreciated. The button detail is changed, making the dress less beautiful. In addition, Tong Thien’s hair and shoes do not match. Image: Sohu . It’s not the first time Tong Thien has been criticized for wearing Haute Couture. She once lost points when she appeared cheesy on the red carpet of the Bazaar night. At this event, she chose the design of Giambattista Valli’s Fall 2020 collection. Photo: Sina, Giambattista Valli. Yang Mi many times wearing luxurious Haute Couture but did not receive compliments from the audience. Many people think that the actress is not suitable for this type of outfit. In the photo, she wears a Haute Couture dress by Antonio Grimaldi brand. Netizens commented that Duong Mich was not as beautiful as the model, revealing flaws and looking fit in a high-class dress. Image: Sohu . Another time, she wore a Haute Couture dress that was released in 2005. This is a design by Georges Chakra. Photo: Sohu. Duong Mi once again wore a Haute Couture dress that was released for a long time. Pictured is a design taken from Georges Chakra’s Fall – Winter 2010 collection. Moreover, this fashion house is not a member of the high-end tailoring union. Photo: Sohu. At the award ceremony Baeksang 2020, Suzy attracted attention when wearing an elegant dress in Dior’s Haute Couture Spring – Summer 2020 collection. Although it looks simple, this design is considered to be worth the price of a luxury car. However, Korean beauties were commented on faintly, not as beautiful as models. Image: Nate, Dior .

May 13, awards ceremony Baeksang takes place in Korea. At this event, Suzy play the role of MC. She wears a luxurious black Haute Couture design from Dior’s Fall 2019 collection. Dress with a bust, accented with see-through details at the shoulder. In addition to compliments, many people think that the dress model does not enhance the figure of Korean beauties. In addition, the necklace she wears alone costs more than 82,100 USD. Image: Naver, Dior . Kim So Yeon was also present at the awards ceremony Baeksang 2021 . The actress showed off her sharp beauty and beautiful body in a mysterious black off-the-shoulder, off-the-shoulder dress. Image: Naver. Song Joong Ki choose to wear a white and black two-tone suit. The outerwear and white shirt help him stand out in front of the camera. Image: Hwaiting Redflower . Wearing a tuxedo with luxurious brocade fabric, Kim Soo-hyun present an elegant image. Image: Kim Soo Hyun International Fanclub . Kim So Hyun look mature when wearing a bust dress. The design is bright yellow, with a long, flowing shape. Some fans believe that the stylist chose the wrong dress for the actress and made her look older than her years. Image: FB Kim So Hyun Fanpage, Newsen . Lee Do Hyun wearing a tuxedo whose main color is white – black. While, Yoo Ah In appeared prominently with a velvet suit that caught the light. Image: Star News . Lee Seung Gi choose clothes and do neat hair when attending the awards ceremony. Image: FB K-Drama Fever .

Anantara Mui Ne Resort Address: Nguyen Dinh Chieu Street Price: From 2 million VND / night (depending on day) Score: 8.5 / 10 Anantara Mui Ne Resort owns a luxurious and modern design. The rooms here have private swimming pools, double bathroom with stone … Surrounding the resort are rows of green coconut trees and campus full of flowers all year round. Photo: Luxury_islands, Baothy.tran, Tiffanydo__, _Minhtrieu_. Guest reviews: Dinh My Tu Giang: “Green space, lots of trees, water streams. Nice swimming pool, standard service. I live in a 1-room villa with swimming pool, large room area, large outside space, pay attention to mosquitoes. Enthusiastic staff”. Nguyen Tai: “The resort has many beautiful scenes. Beautiful sea view, stretching white sand. Comfortable service, comfortable, spacious car park. The polite staff is well-dressed and suitable for the family’s relaxation ”. Victoria Phan Thiet Beach Resort & Spa Address: Nguyen Thong Street, Phu Hai beach, Mui Ne Price: About 2.9 million VND / night Score: 9.1 / 10 Victoria Phan Thiet Beach Resort & Spa is located along the southern coast, attracting many tourists to resort. Inspired by traditional Vietnamese country villas, the resort offers quiet accommodations in thatched-roof bungalows. The resort features a 7-hectare botanical garden, 2 outdoor swimming pools, a beachfront restaurant and a spa center. Guests can take a cooking class or explore the surroundings with the free off-road bicycle rental service. Green tree system brings peaceful living space close to nature. Photo: Dashka__kudryashka, Gianggiagia_, Vuquynhtrang0301, Sergeipupynin987. Guest reviews: Khang Loi: “The service at the resort is great, the staff from the reception, room service, security are very friendly and cute. Only a small minus point is that the chef of the resort is a bit bad in his personal opinion, processing food is not good, or it may also be due to the taste. Huu: “Breakfast is fine. The resort’s restaurant outside overlooking the sea, the taste of the food is not too impressive”. Pandanus Resort Address: Nguyen Huu Tho Street, Mui Ne Price: 2.6 million / night Score: 8.8 / 10 Pandanus owns a 10-hectare tropical garden, a large outdoor swimming pool. Rooms are designed in warm colors, some with a balcony with direct views of the beach. Guests can relax at the spa room, organize an outdoor barbecue, participate in sports activities at the tennis court and gym. Photo: Lia ._. Nghji, Elizabeth_dukic, Mm.710, Olonh.sg. Guest reviews: Doan Trung Kien: “The hotel has taste. Spacious and green space. Nice beach, pretty water, big waves. The restaurant cooks delicious vegetarian food (I followed a meditation course). Friendly and friendly staff ”. Chi Bui: “The room is clean, the staff attitude is good. But the key is usually hard, hard to open. There are no vehicles on the campus, it takes time to walk back and forth, and it is easy to get lost at night ”. The Cliff Resort & Residences Address: Nguyen Dinh Chieu Street, Phu Hai Price: From 1.5-2.2 million / night Score: 8.8 / 10 The resort lies on a rocky slope stretching towards the sea in the center of the entrance to Mui Ne. The Cliff Resort & Residences is built and divided into many different separate areas such as villas, hotel rooms, penthouses … in Mediterranean style. The open-air bath at the resort is the most outstanding highlight. Photo: _Truongcamtu_, Linhhea, pthao.ng96, Min.lnth. Guest reviews: Vy Ngo: “Although the resort is not wide, it takes great care of the landscape. Staffs are very cute and friendly. Delicious affordable restaurant cooking. Mixed drinking water is also very good. Especially close to many restaurants and cafes so it is very convenient to walk along the beach and enjoy fresh seafood ”. Bich Ngoc: “The resort is luxurious, comfortable, quiet and thoughtful. Suitable for holidays with relatives or experiences to enjoy with friends ”. Meraki Oasis Address: Nguyen Dinh Chieu Street Price: 600,000-1.1 million Score: 8.2 / 10 Meraki Oasis deserves to be a virtual living paradise. Hotel takes the delicate white tone as the main color with emerald green accents to create a unique style, like famous hotels in Santorini Greece. Although there are not many green colors of trees, but the simple, rustic decor items from wood, bamboo, etc. create a feeling of closeness to nature. Photo: Iamgati_1003, vinhh_milk, Duong.pham12, Thaonguyen.1010. Guest reviews: Bao Tran: “There are many types of rooms and many rates for you to choose from. Room rates are generally cheap. Although the space is not large but it is airy and clean, the rooms are fully equipped with free breakfast. The pool area is not too small, nor too sunny. The beach area is not long, but the bath is quite clean. ” Pull Down: “Excellent view. Nice interior. Food is fine. The hotel is suitable for anyone who likes to capture virtual life ”.

Yangzi was announced to be a Chopard luxury watch and jewelry brand ambassador that recently attracted the attention of people. Previously, the actress “Perfume like smog” was just a close friend of this luxury brand. In formal events, she used Chopard’s jewelry and watches mixed with her outfits. Yangtze used to be the KOLS for this brand in advertising campaigns in China The 9x actress becoming an ambassador for a high-end brand has given two opinions. Some people think that the name of Yangtze is not equal to and compared with the senior Zhang Ziyi, the rest think the brand wants to bring a new image to the audience and the followers because of its close image and youthful. On May 22, 2019, Caroline Scheufele – Co-Chairman of Chopard Creative Director appointed Chuong Tu Di as the global ambassador of this luxury brand at the Cannes Film Festival 2019. Chinese actress Zhang Ziyi dazzled at the Cannes Film Festival with expensive jewelry from the Chopard brand Chuong Tu Di’s long-standing relationship with Chopard has been together throughout the year, every time she appears in Cannes, the company always favors Cbiz actress. Not only Zhang Ziyi but even Fan Bingbing is also the “darling” of this jewelry brand, although Bang billion’s position is a little lower than her senior Tu Di only.

Raw material is expensive Food with carefully selected and delicate ingredients is quite popular in high-end restaurants. 0.45kg Wagyu beef costs nearly 5 million dong and a kilogram of caviar costs about 23 million dong. Imagine a “packaged” dish full of these ingredients and adding Italian white truffles (costs about 17 million VND per kg), how high will the price be? Because of using high quality ingredients with exorbitant prices, it is easy to understand why the serving size must be smaller for the dish to be affordable. Easier to decorate Smaller servings are easier to style, something that diners at upscale restaurants – who enjoy them with their eyes first and then taste – are extremely important. Enjoy more dishes Most restaurants serve a 3-course meal, including appetizers, main courses, and desserts. Sometimes customers just order the main course. However, in high-end cuisine, meals can be up to 12 dishes, including: finger food, appetizer, soup, salad, fish, a first main course, second main course, cheese, dessert and a drink / cake. No one can eat all of those things if they are served to the usual portion. That’s why restaurants reduce their food intake, so you can taste each one a little. Artwork There is a French dish called Gargouillou, consisting of at least 16 different vegetables, cooked separately. The disc is arranged as a work of art and is sure to impress any customer who sees it. Imagine trying to beautifully arrange all these tiny vegetables on an already full plate. And of course it won’t look as good as it should be. Therefore, to meet aesthetic requirements, the chefs will estimate a suitable “small” serving. Enjoy the full flavor The first bite of a meal always tastes the best. This is because your taste buds become less sensitive when you eat a lot. Knowing that, the chefs focus on the quality of the dish rather than the quantity. By serving smaller servings, we tend to better enjoy them one by one, rather than get bored with large amounts of regular meals. Make a high-end impression We often take pride in being part of an exclusive event or owning a limited edition item. The saying “less is more” and “good things come in small packages” certainly apply to this. It is not surprising to go to a luxurious place and enjoy a meal brings similar feelings, especially when the dish contains a small amount of ingredients that we consider to be excellent quality. Increase your expectations for the next item Seeing such a small amount of food, we wonder what its real reason is. But in a dinner with many dishes, it will surely make us curious to know what the next dish does. Expectation is a very interesting thing.

Duong Mich, despite being an A-class star, has a high reputation, but her fashion style is fluctuating. In a series of recent events, Duong Mi has repeatedly disappointed with dresses that are considered unworthy of her. Even when Duong Mich confidently showed off her figure in a Georges Chakra Haute Couture dress, it was still caught by Trung netizens. The reason is that this is a design from the 2010 collection. In addition, Georges Chakra is not on the list of high-end tailoring union, yet to be recognized for Haute Couture, so Duong Mi’s clothes are just “ self-proclaimed high level “only. Recently, Duong Mich was determined to smash all the anti-fan’s detractors when choosing a genuine Haute Couture design. This is a dress from the Spring Summer 2021 collection of the brand Antonio Grimaldi. The brand is already included in the Haute Couture Paris association, so their high-end products are also recognized. Although she took the effort to choose a new model Haute Couture, Duong Mich met a very picky design. In fact, Duong Mi’s body, which is the top beautiful C-Biz, is still defamed by this dress. The actress’s super long legs and tiny waistline completely disappeared under this dress. Not to mention the glossy silk material also makes Duong Mich suddenly appear more plump. Even more losing points is that the feather attachment extends from the front to the back, making Duong Mi lose all its curves, even being commented by netizens as too weird. So Duong Mi’s attempt to dress Haute Couture has not been as successful as expected, proving that it’s not like wearing a high-class dress is definitely beautiful but still needs to choose the right design.

Ten years later the Bal des Roses collection, Jewelry Creative Director at Christian Dior, Victoire de Castellane, launched a new high-end jewelry collection, Rose Dior. The collection includes 54 brilliant jewels made of delicate gemstones. Rose Dior jewelry continues to honor the rose. This is a flower that Monsieur Dior once loved. Rose Dior jewelry collection is inspired by rose and natural world Rose Dior consists of watches, necklaces, earrings, brooches, rings and bracelets. The collection affirms the workmanship and class of the French fashion house. Inspired by flower buds picked in the morning, to petals blooming in the evening, the items in the collection shine elegant beauty, full of sophistication. The jewelry in the RoseDior collection is exquisitely crafted. Victoire de Castellane blends inspiration from the natural world and masterful industry of the French fashion house into the Rose Dior collection. People still see the appearance of real flowers, real branches, early morning dew, … in the exquisitely crafted jewelry. Victoire also said she does not want to stick with something fading. Therefore, she creates flowers carved from precious stones that can last forever. Jewelry is made from precious stones, diamonds, and emeralds The French fashion house has selected the most beautiful gems so that they can be shimmering under the light. From there create gorgeous rings and necklaces. The impressive color of the stones is also a prominent feature of the Rose Dior collection. La D de Dior watches and jeweled earrings. In particular, the La D de Dior watch design is a unique highlight in Rose Dior. The dials hidden behind the petals are made of pink sapphire. Y-shaped necklace. The Y-necklace is encrusted with beautiful blue gems. The white ring is made from gold and pink spinel stones, platinum, emerald, tsavorite, blue jade and diamonds. Rose Dior Ring. At Rose Dior, every jewel is hand-placed, cut and finished with the utmost precision and hand-crafted technique. The collection deserves a legacy of luxury and high-end French fashion house jewelry.

Source: GPLP Rhino Finance (ID: gplpcn)

On April 19, Changan Automobile (000625.SZ) released its 2020 annual performance report, achieving operating income of 84.566 billion yuan, a year-on-year increase of 19.79%, reaching a historical peak; achieving a net profit of 3.324 billion yuan, a year-on-year turnaround; net profit after deduction The profit still lost 3.25 billion yuan.

And in the first quarter of 2021, Changan Automobile surpassed Geely in sales of its own brand passenger vehicles.

However, behind the dazzling sales volume, Changan Automobile still has performance anxiety.

Behind the merger of “1Malaysia”, the status of joint venture brands is declining

In the history of Changan Automobile’s joint venture, there have been Suzuki, Peugeot Citroen, Mazda, Ford, etc., but Changan Suzuki and Changan Peugeot Citroen have become history, leaving only Changan Mazda and Changan Ford.

According to the production and sales report of Changan Automobile in the first quarter of 2021, the sales of Changan Ford and Changan Mazda were 64,400 and 29,300 respectively. In 2020, the total sales volume of the two joint ventures, Changan Ford and Changan Mazda, was only 500,000, and the total sales volume of the joint venture was one-fourth of the total sales volume of Changan Automobile.

It is understood that in 2016, Changan Automobile’s net profit was 10.3 billion yuan, and Changan Automobile’s net profit from Changan Ford was as high as 9.1 billion yuan, accounting for 88% of Changan Automobile’s net profit. In 2017, the profit ratio was 85%. It can be said that Changan Ford is the main force in the profitability of Changan Automobile.

By 2020, Changan Ford’s net profit is only 15.7534 million yuan, and the income has been left behind by Changan’s own brand. Compared with Changan Ford, Changan Mazda is in a better position. Changan Automobile has gained 724 million yuan in revenue, but it is also facing a decline in gross profit and profit.

(Source: Changan Automobile’s 2020 Annual Report)

It is worth noting that there are recent rumors that Changan Mazda and FAW Mazda will merge. Mazda (China) told GPLP Rhino Finance that it has not heard of this news and will not comment on speculative reports by individual media.

However, Changan Automobile is making every effort to promote the development of its own brands, and the importance of joint venture brands to Changan Automobile has declined.

The high-end market has just started, and new energy vehicles are still lacking

It is understood that Changan Automobile now owns Changan Automobile, Auchan Automobile, Kaicheng Automobile and other independent automobile brands, and produces and sells joint venture brand models through joint ventures Changan Ford and Changan Mazda.

The product lineup includes CS series, Yidong series, UNI, Auchan series, Shenqi series, etc.; joint venture brands include Fox, Forex, Sharp, Sharp, explorer, adventurer, Angkerra, CX-5, CX-8, CX-30 and other products.

However, it can be found that without Changan Ford and Changan Mazda, there is no product in the Changan Automobile product camp for the high-end market. Domestic independent brand manufacturers are already deploying in the high-end market. Great Wall Motor has WEY and Geely Automobile has also established Lynk & Co. These two brands have received good market feedback.

In contrast, Changan Automobile launched the new CS75Plus in the fourth quarter of 2019, and since the launch of the UNI-T model in the second quarter of 2020, and in March 2021, Changan Automobile’s high-end mid-size SUV UNI-K was launched, but these products have yet to show signs of going out. . Changan Automobile’s high-end transformation has a long way to go.

In addition, subject to the policies of the new energy industry, the decline of financial subsidies, the new energy double points system (the proportion of new energy vehicles is further expanded, and the new energy points of bicycles are reduced by 20%-40%), and the issuance of domestic industry standards, Changan Automobile needs to increase its R&D investment in battery safety application research, big data monitoring, on-board alarms, and thermal runaway suppression. It is understood that Changan Automobile’s R&D investment in 2020 will be 4.142 billion yuan.

At present, Changan Automobile has built new energy models such as Yidong EV, New Benben EV and CS15EV. However, according to the annual report, Changan Automobile will sell 34,926 new energy passenger vehicles in 2020, and 2,187 new energy commercial vehicles. Its new energy vehicle sales account for less than 4% of its total sales.

However, it is understood that in May 2020, Changan Automobile increased its capital in Changan Weilai New Energy Automobile Technology Co., Ltd. After the capital increase was completed, Changan Weilai New Energy Automobile Technology Co., Ltd. changed from a joint venture to a subsidiary. At the same time, it is reported that Changan Automobile, Huawei and CATL will jointly build high-end electric smart brands and enter the field of new energy vehicles.

At the Shanghai International Auto Show on April 19, Changan Automobile also announced that it will launch 26 new smart electric vehicles in the next five years. The first two smart electric vehicles will be unveiled this year.

However, in the eyes of the outside world, regardless of the high-end brand or the new energy transformation, Changan Automobile is always slower than its peers.

(This article is for reference only, does not constitute investment advice, and operates at your own risk accordingly)

Super compact but fully equipped With a weight of only 749g – the world’s lightest, of course the Fujitsu UH-X possesses a very slim appearance, when holding in your hand you will be surprised by it feels like holding a tablet. The overall design of this laptop is extremely simple with a logo on the front, the other is a matte black that feels very cool. This minimalistic style is actually very ‘delicate’ when users easily blend into the machine, not be distracted when working. This is a product that shows the owner’s personality, who does not like to be flamboyant because they are completely confident in their own internal strengths. The case is composed of high-grade magnesium-lithium alloy made by Japanese artisans Takumi with the most perfect requirements. Fujitsu UH-X can withstand strong shocks, falls from a height of 76cm, and is under pressure to compress the whole machine 200kgf, a car inserted through it is no problem. This ruggedness gives users complete peace of mind when faced with an unfortunate situation, their laptop still works normally. Usually thin and light laptops will have significantly reduced ports and users will have to buy additional ports to meet their needs. But not for Fujitsu UH-X. This laptop is fully equipped with the necessary connection ports for daily use and for presentation work or LAN connection to increase the security of specific agencies. We can find a high-bandwidth standard USB C 3.2 Gen2 3.2 Gen1 port cum the latest generation charging port, USB A for popular devices, HDMI easily connects to a removable screen or projector, card reader slot. SD is convenient for content creators and audio jack 3.5 combo. Fujitsu UH-X screen joints are capable of opening up to 180 degrees, increasing mobility and making it easy for users to share the screen with colleagues or partners during small meetings or simply exchange work. . The keyboard and touchpad duo on the world’s lightest laptop is also a big plus, especially the keyboard is excellent. The buttons are moderately sized, the 1.5mm stroke is long enough and the bounce is good for a great typing feel. The font on the keys is classic, easy to see and equipped with LED backlight, so it’s still good to use at night. Because of sacrificing a lot of space to bring an excellent keyboard, the area of ​​the palm rest and touchpad is significantly reduced. However, this Fujitsu UH-X trackpad is still fine with its smooth surface, high sensitivity, and perfect multi-touch. To enhance security, the NSX has integrated a fingerprint sensor right on the power button, helping users to open the device more quickly. In addition, for those who are careful, the device also has a physical webcam cover right at the top edge, when not in use, just a light swipe is absolutely safe, ensuring complete privacy for users. Capital is very concerned with the privacy of personal information as well as work. Impressive overall performance Despite its slim appearance, this does not prevent the NSX from bringing inside the Fujitsu UH-X a full-fledged ‘internal’ configuration. This laptop is equipped with powerful hardware including 11 generation Intel Core i7-1165G7 CPU, 16GB DDR4 RAM (Dual channel), 1TB SSD memory, Intel Iris Xe GPU. The laptop proves to be always ready for work when it comes to a super-fast boot time, along with the time to ‘wake up’ from sleep (close and open) only about 1 second. It would be a mistake to ignore the Fujitsu UH-X screen when it comes to the experience of using this laptop. The brightness is moderate at 400 nits, but combined with a good anti-glare coating, it is easy to use the device outdoors in the shade, still a bit uncomfortable if used when it is hot. In addition, this coating also makes the viewing angle a bit narrow, increasing security and privacy when working in public. In terms of visibility, the screen on the Fujitsu UH-X has a size of 13.3 inches, fullHD resolution, LED backlight, 60Hz refresh rate. IGZO panel offers fine detail, smooth images and good colors. The screen bezel is very thin, leaving almost only the bottom edge, so the ratio of display area is about 84%, helping to ensure optimal work performance for busy users. Fujitsu UH-X can run continuously for about 4-5 hours with normal tasks, which means that users only have to recharge once per session. Although this is not too impressive battery life, with the whole weight of the charger only about 1kg, carrying it all in a compact bag / backpack is very simple and convenient. Currently Fujitsu UH-X is sold in Vietnam for VND 34,990,000 for the latest 11th generation Core i7 version with a 24-month nationwide warranty program.

SuitsIt is a must-have item for women in the workplace, but if it is not worn well, it is easy to appear rigid and serious and lifeless.Suit except Can be matched with shirt, There are also many matching modes, which are equally important in the choice of version and shoes.Even if it’s the same suit, it will Because of the difference in material, layout and colorAnd build completely Different styles.Want to be in You also need to pay attention to these points when you wear suits in spring to create a sense of leisure without hitting the street.

One, the choice of suit color

Suits worn in the workplace are generally based on Black and WhiteMainly, even other colors are mostly Dark colors such as brown.These colors are indeed High sense of quality, But also easy to appear Serious and rigid, If it’s a suit, it will give people a Monotony.and Bright colorsSuit, or Use other color items to match with basic color suits, To be able to create an eye-catching look.

1. Cool suits

   

Cool colors refer to blue, cyan, green and purple, etc., These colors give people a kind of visual Cool feeling. The freshness and gentleness of blue is incomparable to other colors. The simplest matching pattern is blue + white, These two colors match The error rate is extremely low, which is also in line with the freshness and vitality of spring.

1. Warm color suits

   

   Warm colors are the opposite of cool colors,include Red, yellow and orangeWhen people look at the past, they will feel the vitality and warm colors.Plus the last two years Yellow is a popular color, Don’t worry about getting out of fashion circles. Creamy yellowCompared with bright yellow, the requirement for skin color is relatively low, and the skin color will not appear dark due to excessive saturation.The matching of other items can start from the basic color, for example Black and White, Low error rate, Fashion is not too bad.

2. Neutral colors

   

   Neutral colors are colors between cold and warm colors, with the highest versatility.Also welcomed by more people. However, as mentioned in the previous article, this neutral color does not have too strong characteristics and tends to appear serious and monotonous.You need to pay special attention to collocation, you can take Plaid element design, Even if the outfit is Dull dark tone, It won’t look monotonous, but rather unique Sense of luxury.

   Second, collocation is very important

   

   The matching of suit jacketIt is a science. Although suits are highly versatile, it takes a few tricks to create a distinctive effect.Suits can not only be Elegant sense of competence, There can be various Casual style, Trending max.

3. Suit + shirt + silk scarf to create an elegant and handsome style

   

   Jung Soo Yeon’s style is a good interpretation Handsome and elegant, Black and white color block boots, Handsome and advanced. After matching slim jeans, It will not appear to be contrary, but hides the casual sense of jeans and adds to the handsomeness of the style.Suit is an essential item, the style of the shirt inside can be A little more elegant,especially The design of the silk scarf, Can create a good sense of elegance and tenderness. Elegance and handsome are combined together, unique and advanced.

4. Loose suit + basic shirt + wide leg pants = casual yuppie style

   

   Loose-fit suits are inherently casual, Two styles are completely different from the slim suits, and they are more versatile, and can be integrated with many items. No sense of violation. It can be matched with common items such as suits and pants, or it can be a breakthrough, With wide-leg pants, Carry out leisure to the end.And the suit itself comes with Elegant, This A fusion of leisure and elegance, a proper yuppie style.

5. Suits + bright shirts + jeans, mix and match can also be very fashionable

   

   mash upIt’s a very common way of dressing, but if you don’t find the right way, it’s easy to make mistakes. The easiest and most introductory way is to start with a single product.E.g Dark suit + dark jeans, Add one more Bright single productMake a match.E.g Gray suit with smoky gray trousers, green shirt inside,such Add a bright color single product to a basic color, Does not appear chaotic, but Add a sense of hierarchy.

   Third, the perfect fusion of suits and T-shirts

   

   The most suitable item for suitsIt might not be a shirt, but T-shirt. After all, compared to elegant and slightly professional shirts, T-shirts have a stronger sense of leisure and a high degree of versatility.As long as the color matching is not wrong, it can basically match Suits to achieve a perfect fit.

6. Printed T-shirt + color suit

   

   Printed T-shirts are different from solid color T-shirts. Solid color T-shirts are more basic, even color T-shirts, Will also lose its own characteristics with the style of the jacket.The printed T-shirt is different, because it has a print, so The characteristics are obvious, And will not be affected by the coat style. The playful leisure of T-shirts blends with the elegance and skill of suits,yield More unique style, The presence of T-shirtsAlso stronger.

7. Silk satin T-shirt + plaid suit, gentle and intellectual

   

   Compared to the leisure and age reduction of cotton T-shirts, Silk satin T-shirts are more gentle and sexy, In the choice of suit version, it is also different from other casual models. Slim fitSuits are more suitable for the style of silk satin T-shirts, solid color suits are possible Not amazingEffect.and The fusion of plaid suit and silk satin T-shirt, Is truly stunning and advanced.

8. High waist T-shirt + black suit, casual style can also be sexy

   

   High waist single productDidn’t say about the ability to modify the figure, both can Raise the waistline to create a perfect body proportion, You can also show Slender waist. The high-waist T-shirt is such a single product, but it is a bit too cool for the temperature of spring. With a black suitAfter that, both Able to guarantee the temperature, Without affecting the shape Fashion and sexy.

9. V-neck T-shirt + solid color suit, can modify the face and look thinner

   

   I believe many people are troubled by themselves Round face or square face, Regardless of current aesthetic trends, Round face and square face compared with V face, You need to pay attention to wearing it, otherwise it will be very rustic and without aesthetics.Among all the collar types, the V-neck is the best choice, which can Retouching the face, Highlight facial contours. Compared to the round neck design, V-neck can also show exquisite clavicle and neckline, which is very thin.. The collar of the suit is also a V-shaped design, Double V-neckDesign, make the shape more Layering, Sense of luxury and maturityIt can also have both at the same time.

   

   The suit is a fairy item in spring, although it comes with Elegant and capableThe style, but with different items, it can also achieve completely different effects, and the style will be different. T-shirts, shirts and other items, It can also cooperate with suits to create more Fashion and luxury.Although spring days may be full of people in suits, but as long as Unique,You are The most unique!

   What are you worried about lately?

   My career is stagnant, my job is not going well, I have quarreled with my husband, conflict with my family, or my child is not obedient…feel Tiredness, depression, confusion, fear ?

   Then come here to talk about it, BenpingStation ad hoc Emotional Healing Community .

   Emotional confusion|Workplace pressure|Life troubles

   Listen patiently and solve problems for you

The scene of the high-end watch exhibition, this article picture surging news reporter Zou Juan

From April 14th to 18th, the 2021 “Watches and Miracles” Haute Horlogerie Exhibition will once again come to the Shanghai West Bund Art Center, and 22 new products will be launched at the exhibition for the first time.

A reporter from The Paper (www.thepaper.cn) saw at the scene that 19 participating brands brought more than one hundred of their latest works from 2021, including Baume & Mercier, Cartier, Chopin, Jaeger-LeCoultre, Montblanc, Panerai, Athens Watch and other participating brands. 22 models of the world premiere watches were tailored specifically for the “Watches and Miracles” Shanghai Haute Horlogerie Exhibition. Two Swiss independent watch brands, Jarno and Ferdinand Bell, made their debut in Mainland China for the first time through the “Watch and Miracle” platform. Due to the seamless connection between the Geneva online exhibition and the Shanghai floor exhibition, these latest and most fashionable high-end watches are the world’s first offline shows.

This year is the 90th anniversary of the birth of Jaeger-LeCoultre Reverso, so Jaeger-LeCoultre released the world’s first Reverso four-sided flip watch at the scene, and this is also the world’s first watch with a four-sided display. Precise craftsmanship brings complicated functions. The four-sided dial includes perpetual calendar, minute repeater, rendezvous period, intersection period and near-point period display. It contains 12 patents, and its price is as high as more than 11 million yuan.

Swiss independent watch brand Henry Moser & Cie. brought the Swiss Alp Watch “Unlimited Restart” watch. Although it was only released in early February this year, it sold out soon. Today, the only remaining watch came to the Shanghai exhibition and will be looking for its owner at the auction. The staff said that this watch uses the most representative shape design of a smart watch, but its production process and movement belong to the most traditional category of high-end watchmaking. The surface does not display the time, but can only count the seconds. The black humor of the watch industry means that you will always be loyal to the traditional watchmaking process and will not get lost in the smart watch. Once this conceptual product came out, it was highly sought after by watch enthusiasts around the world, and the 50 limited editions were sold out.

Cartier brings a new environmentally friendly watch. The watch band is made of fertilizer such as apple peel, and the watch uses solar energy as kinetic energy, and it can be used for half a year when storing electricity. The scene was well received.

Cartier’s solar watch is made of waste materials such as apple skins.

“For the entire Swiss fine watchmaking exports, the Chinese market accounts for 24.7%, which is about a quarter. This figure is enough to show how important the Chinese market is.” Chen Chen, Chairman of the Swiss Foundation for Fine Watchmaking (FHH) Asia Kaixun revealed that the transformation of the global retail market is changing the operating mode of the traditional watch industry. In addition to the coordinated development of online and offline, the trend of sales focus shifting from the West to the East is also accelerating. Choosing to hold an offline exhibition in Shanghai is because the standards of Shanghai collectors are leading the way. “Regardless of the level of consumption or the ability to appreciate, Shanghai collectors are top-notch. The reason why some independent Swiss brands come to the exhibition is because there are people who admire them.”

exhibition site.

In addition, The Paper sorted out some of the highlights of the exhibits:

Cartier specially created the Pasha de Cartier region limited hollow watch for the Chinese market, limited to 15 pieces;

The Chopard LUC XP Skeletec watch was made its world premiere during the Shanghai Haute Horlogerie Exhibition, limited to 50 pieces;

Jaeger-LeCoultre’s world premiere of the 90th anniversary of the Reverso Tribute Nonantième flip series;

The world premiere of Ulysse Nardin watches represents the future UFO clock;

Panerai released a red gold watch with a mother-of-pearl dial for the first time for Chinese consumers in the world;

For the first time, Vacheron Constantin exhibited the orphan Les Cabinotiers attic craftsman, the minute repeater tourbillon starry sky Leo jewellery watch;

Among the independent watch brands, Yamingshi created a special limited edition of 3 pieces for the Shanghai Watch Exhibition;

Henry Moser & Cie. has also created a world premiere special limited edition watch for the “Watches and Miracles” Shanghai Haute Horlogerie Exhibition.

(This article is from The Paper. For more original information, please download the “The Paper” APP)

The competitive situation of the kitchen appliance industry has moved from an incremental market to a stage of stock competition. In 2020, the overall market demand for kitchen appliances has shrunk. According to data from Aowei Cloud Network, the sales of range hoods and gas stoves have fallen by 7.6% and 8.1%, respectively. However, kitchen appliances such as embedded kitchen appliances have maintained steady growth. Scenario, integration, integration, and intelligence have become the main trends in the development of the industry.

Under the new trend, many home appliance brands have launched whole-house solutions including integrated kitchens. Many brands began to label their products with health, intelligence, and scene labels.

But can these products really meet the needs of users? Many products advertise high-end and wisdom, but the user experience is not good. For example, some cooking appliances still have pain points such as poor firepower and uneven heating. Not only did it not bring convenience to users, but it also smashed the signboard of smart kitchen appliances.

Of course, there are also a few brands that have made products that really solve the pain points of users. For example, during the 2021AWE, Casarte released the C6 ideal home kitchen appliance series. This set of kitchen appliances claims to define a “high-end kitchen” with high-end products, high-end smart kitchen full-scene solutions and full-process gourmet ecology, and to meet users’ cooking needs for Chinese and Western cuisine with leading industry technology. So let’s take a look at how she defines “high-end kitchen”.

Regarding stoves, fine control of firepower is a trend in the development of stoves. However, most products still have a 3-ring fire, and the heating area is small. When the fire power is adjusted, the number of flame rings will also change, which will cause uneven heating of the bottom of the pan. When frying the steak, it is easy to cause uneven heating of the steak, and some places have already been fried. Paste, some places are not yet fully cooked. The Casarte multi-ring synchronous fire gas stove pioneered the multi-ring uniform heat combustion technology, which can make the fire more fierce, and the synchronous fire of the reduced fire without reducing the ring increases the heated area by 40%, and ensures the same temperature of the same pot, and precise temperature control ± 1℃, the heating is more even, and the juicy steak can be fried easily, and the kidneys can be fried in 15 seconds.

In terms of hoods, although many hoods in the industry advertise large suction power, the problem of oil fume escape is common, and the powerful engine is noisy, which affects the cooking experience. Casarte’s first self-managed oil fume self-management 1m submersible large-platform house hood can not only automatically sense the flue pressure, but also customize it according to the user’s cooking method, automatically sense the amount of smoke and adjust the suction power, and the oil fume escape rate is close to 0. Large house users open kitchens have problems such as heavy oil fume and easy to run out of smoke.

At the same time, the celebrity kitchen oven pioneered 300℃ ultra-high temperature self-cooking technology, 300℃ ultra-high temperature baked Italian crepes and pizza in 3 minutes, self-cooking technology can automatically determine the maturity of the food, the whole cavity uniform temperature accurately controls the temperature ±1℃, Putting several layers of food can be cooked and roasted thoroughly, which solves the embarrassment of different color and taste when baking multiple layers of food.

The celebrity cooker’s steaming oven pioneered multi-dimensional simultaneous steaming. The independent steam system allows the steam to reach each layer directly, and the whole cavity is uniform in temperature. Not only can it be steamed in multiple layers, but also in multiple layers. The food-grade disinfection cabinet is the first to create food-grade room temperature quick disinfection, realize normal temperature food sterilization, and ensure the health of imported food. The rapid disinfection process can also complete two-star disinfection within 15 minutes to avoid long waiting.

In addition to high-quality “hardware”, “software” is also indispensable if you want to truly solve user problems.

In the high-end kitchen scene created by Casarte Ideal Home Kitchen Appliance System, users can enjoy the kitchen experience of interconnection, active service, and learning user habits. Behind the interconnection is the food ecological platform of Casarte. Casarte has united more than 400 ecological resource parties around the user’s need for “eating” to open up the food ecology in different scenarios of buying, storing, eating, cooking, washing, and security.

For example, for the Beijing roast duck dish, users only need to place an order through the refrigerator linked to the kitchen and electricity, and the courier will deliver the Beijing roast duck embryos to the door. When they want to eat, they can directly put the duck embryos into the steaming oven to bake. With the ideal kitchen, you can eat the master dishes of the eight major cuisines.

There is hardware technology support inside, and scene experience and gourmet ecological undertaking outside. The high-end kitchen of the IoT era constructed by Casarte Ideal Home Kitchen Appliance System is not only the innovation of hardware and technology, but also breaks the shortcomings of the industry’s “fighting” products. The designer of Casarte can provide users with professional suggestions and design schemes, to ensure the consistency of the kitchen set, break the simple stacking of multi-brand cabinets and appliances, and realize the perfect integration of kitchen and home style.

High-end kitchen appliances and smart kitchen appliances are used to better serve users, not as selling gimmicks. On the basis of solving user pain points, supplemented with AI technology, is the real high-end and wisdom. Kitchen appliances that don’t care about user pain points and don’t care about usage problems can’t achieve true wisdom even with AI technology.

Those products that only ignore the pain points of users for the purpose of gaining eyeballs and cheating sales will sooner or later be baptized by the market, and will be buried by bad reviews.

[WangJiweichannelfocusingonTMTandIoTfocusingondigitaltransformationandprocessautomation】

Cover news reporter He Fangdi

In September of this year, Chengdu will add an international high-end private school-Huatongcheng Aisi Se School, Pidu District, Chengdu. The cover news reporter learned from relevant parties today that the chief principal of Huatong Cheng Ai Sisi School will be the former Secretary of the Party Branch of Chengdu Jiaxiang Foreign Language School Jinjiang Campus and Vice Principal Wang Haiying. Executive Principal Lin Jiarui has served as the principal of Chengdu Zongbei Primary School and Hamilton The principal of Luhu Elementary School, the vice principal of Longjiang Road Elementary School, and the branch of Longjiang Road Elementary School.

Lin Jiarui

Wang Haiying

“The children will stay in the real lake-view dormitory, and you will see the scenery by pushing the window. Pitching and breathing are the essence of the world.” Yesterday, the cover reporter contacted the managing principal Lin Jiarui for the first time. Tongcheng Aisse School is located on the banks of the picturesque and beautiful Jingrong Lake. The school has first-class hardware conditions and a strong team of teachers. There is a special “children’s living room” where children can learn and communicate. , Casual chat, games and friends… After studying, rest and relax, nourish the body and mind, and nourish life.

The school is located in the core business district of the trillion-level electronic information industry functional zone. There are Fortune 500 companies and foreign-related enterprises and institutions such as Sony, Huawei, Intel, Siemens, and BOE in the area. In order to meet the educational needs of the children of high-end enterprise talents, achieve the educational goals of “Excellent Education Chengdu” and “Excellent Education Pidu”, and promote the implementation of the high-quality education deployment plan in Pidu District, this internationalization is supported by the government of Pidu District. , High-quality educational supporting projects came into being.

The school is jointly built by Huatongcheng Education Co., Ltd. and the high-quality international education brand American Asser Education Group. It gathers domestic and foreign middle, small and child education elites, will enrich the high-quality education resources in the region, and provide the society with differentiation and individualization. , Internationalized high-quality education. The campus has a total construction area of ​​85,000 square meters. The design is led by the famous architect Zhou Fangzhong and jointly created by top international design masters, which fully reflects the international design concept of “natural, open, flexible, and harmonious”. At the same time, it is equipped with super-first-class hardware facilities to create a well-crafted learning and living space for students.

Under the guidance of the core value of “student first”, the school will take “Let learning light up life, cultivate future citizens with sound personality and lifelong learning ability” as its own responsibility, adhere to “students as the main body, learning as the main axis, and The curriculum design principle of “excellent teachers as the leading and literacy as the goal” provides students with a curriculum system that respects the individual and teaches students in accordance with their aptitude. Relying on advanced Chinese and Western educational concepts, rich international educational resources and a strong team of teachers, we will cultivate students who are “physical first, character first, fluent in language, active in thinking, elegant in aesthetics, and technological innovation”.

[If you have news clues, welcome to report to us, once adopted, there will be a fee for remuneration. News report WeChat follow: ihxdsb, report QQ: 3386405712]

In response to the above news, Polestar replied to the reporter of the “Technology Innovation Board Daily”, “We do not make any comments or responses to the current market speculation, and the official information shall prevail.” Previously, Polestar has been rumored many times that it will be listed as soon as this year. What changes will Geely bring to the seemingly “busy” Polestar? “Not the only” high-end electric car weight At present, in Geely’s “car empire”, there are high-end electric vehicles such as Geometry, Polestar, and Pole Krypton. The reporter of “Science Innovation Board Daily” inquired about the official website of Geely Holding Group and found that the management structure of the group had been updated in early April. Among them, Volvo Cars and Polestar Cars are all classified as Volvo Cars Group. Geely’s newly established Jikrypton Automobile belongs to Jikr Intelligent Technology Co., Ltd., parallel to Geely Automobile Group and Volvo Car Group. Figure @吉利控股集团 Management Structure; Source: Geely Holding Group’s official website Currently, Polestar has two models, Polestar 1 and Polestar 2. But in terms of sales, Polestar’s performance does not seem to be optimistic. According to data from the China Automobile Center Data Resource Center, in 2020, Polestar’s cumulative insurance coverage is only 365 vehicles, which is at the end of luxury brands, far behind Tesla, Weilai, etc. “From the perspective of model design, Polestar 1 and Volvo S90, Polestar 2 and Volvo 40.2 are very similar. There is a certain degree of overlap between the two businesses, which will affect the development of the young brand of’Polestar’.” A reporter from the Science and Technology Innovation Board said, “Now many auto companies are taking the road of’branding the first model and selling subsequent models.’ Extremely krypton comes to the sales, of course, this also mainly depends on the latter’s selling price.” Some media reports previously stated that the first model of Ultra Krypton, ZEEKR 001, will be launched from August to September this year. It is reported that the new car is the original Lynk & Co ZERO, and the price will be set in the range of 300,000 to 500,000 yuan. “If you look at this price range, the extremely krypton pricing is aimed at Tesla and Weilai. It can even be said that its direct competitor is Weilai ET7.” An automotive engineer told a reporter from the Science and Technology Innovation Board, ” The customer base at this price is relatively small, and it will test whether the company can survive in the cracks.” Geely Auto with “Double Decline” in Revenue and Net Profit On March 23, Geely Automobile released its 2020 financial report. The financial report shows that in 2020, Geely Automobile’s revenue was 92.1 billion yuan, down 5% year-on-year; net profit was 5.57 billion yuan, down 33% year-on-year; gross profit margin was 16%, a decrease of 1.4 percentage points compared with the same period last year. Figure @吉利汽车 2020 main financial indicators; source: screenshot of Geely Automobile’s financial report In terms of sales volume, in 2020, Geely’s cumulative sales volume exceeded 1.32 million, a year-on-year decline of 3%. Among them, the sales of Geely’s new energy and electrified models were only 68,000, a year-on-year decline of 40%. This “report card” is quite different from the “Blue Geely Action” previously proposed by Geely Holding Group Chairman Li Shufu. In 2019, Li Shufu proposed that the core content of the “Blue Geely Action” is “In 2020, Geely’s production and sales will reach 2 million vehicles; of which, new energy products account for 90%.” “Geely has many sub-brands, opportunities and challenges coexist. Compared with other auto companies, Geely needs to focus more on creating explosive models and enhancing the speed of product upgrades.” The above-mentioned automotive engineer analyzed to a reporter from the Science and Technology Innovation Board. Said. Looking back at Polestar, its CEO Thomas Ingrat once publicly stated that “Polestar has a very clear mid- to long-term development goal, which is to open the door to IPOs and the stock market.” If Polestar is successfully listed, it may bring new growth points for Geely. As of 14:22 on April 14th, Beijing time, Geely Auto’s share price rose 5.51% to 20.30 Hong Kong dollars per share, with a total market value of 19,948 million Hong Kong dollars.

“Core Tips”

Domestic mobile phone manufacturers have seized the high-end market and successively launched high-end series of mobile phones, with prices soaring. The high-end route is still taking pictures, endorsements and making chips, all of which are the paths that Huawei has taken. It is an insurance approach, but it also lacks new ideas. Huawei’s high-end route is already 5 years ago, and the Chinese mobile phone market needs new tricks.

Author｜ Ma Hui

Edit｜ Zhang Yang

The high-end war of domestic mobile phones has entered a white-hot state.

On March 11, OPPO released FindX3, which attracted the endorsement of Wenqing master Jiang Wen, which enriched OPPO’s temperament. Ten days later, OnePlus released the 9 series in a high profile, and the hot search on Weibo couldn’t stop. After another 5 days, Xiaomi held its first spring conference, and brought Mi11UItra and a folding machine to screen the circle of friends.

Everyone is doing the same thing: hitting the high end.

The domestic high-end mobile phone market has been dominated by Samsung and IPhone for a long time. Domestic mobile phone manufacturers can only fight in the quagmire of low prices. After Huawei rushed out for a short time, it was suddenly hit by technical sanctions and was forced to withdraw from the competition in the high-end market. This leaves a window of space for the high-end market.

This time, domestic mobile phone manufacturers seized the opportunity for upward assault. At the end of 2020, OPPO announced that it would take the All For One product route and break the game with FindX3. OnePlus announced that Shigekura’s offline channels are “no longer small but beautiful.” Lei Jun accelerated the launch of Mi 11, and domestic mobile phone manufacturers are all betting on high-end.

High-end products have become more expensive, more cameras, and higher pixels. The practice of raising the brand’s grade is nothing more than cooperating with well-known camera manufacturers, looking for big names to endorse, and making chips.

It seems that domestic mobile phone manufacturers are just copying Huawei’s old way of hitting high-end, and they have not made new moves.

1. Propaganda by the boss, endorsement by big coffee

The impact of Huawei’s core shortage will be apparent at the end of 2020. In the fourth quarter, shipments fell sharply by 42%. In the first half of the year, Huawei also occupied 44.1% of the high-end mobile phone market in China, surpassing Apple’s ranking first.

Huawei’s contraction leaves behind a large high-end market, while the space for China’s high-end market continues to grow. According to IDC data, the market share of China’s high-end smartphone market in the second quarter of 2020 is close to 40%.

With the growth of the high-end market, Huawei has withdrawn from the competition, leaving domestic mobile phone manufacturers with the best opportunity for high-end. At the end of 2020, Xiaomi, Huawei, OPPO and VIVO respectively launched 4 new models, all priced at three or four thousand yuan.

In the New Year’s speeches, mobile phone manufacturers have raised high-end to unprecedented heights.

OPPO Chen Mingyong announced that he will be among the first echelon of high-end flagship phones and break the game through FindX3. Chen Mingyong clearly recognizes that 2021 is the battlefield for high-end flagship aircraft, because the voice of opponents is not low.

At the end of the year, OnePlus, which had always kept silent in the country, increased its propaganda efforts at the end of the year. In his internal letter, Liu Zuohu asked employees to be ambitious and determined. After the release of OnePlus 9 in March, Liu Zuohu frequently appeared in public places, intensively mentioning that he would be a market upgrader and hit the top of high-end mobile phones.

The founders shouted and invited big-name celebrities to the platform to enhance the brand’s tone. OPPO took the lead in launching FindX3 with Jiang Wen. On Weibo start-up pages, subways, and bus stations, you can see Jiang Wen’s gentle face wearing tortoiseshell glasses with a smile on the corners of his mouth. Inviting Master Wenqing to bless, OPPO’s attempt to tear off the label of “factory sister machine” is very obvious.

OnePlus invited Hu Ge and Zhou Xun to endorsements. Netizens said, “It feels like OnePlus’ mobile phone is suddenly’up to the next level'”.

Domestic mobile phones abandoned their fascination with traffic stars. OPPO once signed more than 10 big-name celebrities such as Yang Mi, Di Lieba, Li Yifeng, TFboys, and Yang Yang. VIVO’s celebrity endorsements are among Lu Han, Peng Yuyan, Cai Xukun, and Lisa, and they have changed soup without changing medicine for many years.

Abandoning the merchandising logic of who is hot and who is the endorsement, domestic mobile phones take advantage of the strength of the big coffee, hoping to build a high-end brand awareness.

Xiaomi invited the original Kenza to design a new logo, changing Xiaomi’s impression of “cost-effectiveness” from the outside to the inside, creating a sense of technology and a sense of the future, and doing a thorough brand upgrade. At the Xiaomi press conference, Xiaomi took the opportunity to sell Xiaomi 11Ultra starting at 5,999 yuan, and also announced Xiaomi’s decision to build a car.

It can be said that battles in the high-end mobile phone market are one after another.

In addition to publicity, each company has also made corresponding adjustments in its products. VIVO confirmed the three thousand yuan and four thousand yuan files for X and flagship NEX. OPPO reorganized the product line, upgraded the R series to Reno and Find to FindX, and determined the parallel route of the two products.

After going through the chaotic Note and Max era, Xiaomi saved the digital series in the mid-to-high-end cost-effective way, and Mix explored upwards.

From the inside out, to the transformation of the product side, domestic mobile phones are all working towards the high-end.

1. Taking photos is easy to learn, cultural output is lame

It is a consensus in the industry that heap hardware cannot be high-end, but high-end configuration is essential.

If you look at the vivoX60, OPPOFindX3, OnePlus 9, Xiaomi 11Ultra recently released by mobile phone manufacturers, three of them are flagship phones with standard Snapdragon 888, and the performance and selling points are similar. The most important imaging system has 100 million pixels and 50 million wide-angle. , X times digital zoom, even microscope mode, professional periscope telephoto, the camera changes from one to four, and easily 1 billion colors, 60w or more fast charge, pan-tilt anti-shake has become standard.

The rest is design, feel, and even labeling. For example, who can be the first to put the title of “Android Machine King” on himself. Similar labels include “Video Machine King” and “Android Light”.

When the technical parameters had already been internalized and could not be self-certified, mobile phone manufacturers began a cross-border alliance, VIVO teamed up with Zeiss, OnePlus and Hasselblad.

This kind of high-end advanced route that seems to add points is actually not a new practice.

In 2016, Huawei succeeded in getting Mate7 out of the circle through a cross-border joint method. On the camera, Huawei invited Leica to work with Leica to polish the “Leica lens” and install it on a Huawei mobile phone. This is the first time that a mobile phone has the camera’s aperture and blur function, and it has taken advantage of the trend of “Young People’s Number One”. “Taiwan Leica” marketing slogan.

This successful endorsement enabled Huawei to take advantage of its camera technology, coupled with the precise high-end positioning of the Mate and P series, the gradual maturity of Kirin chips, and the output of soft marketing, Huawei has established itself in the high-end market in 5 years.

Put Huawei’s high-end road aside and compare it with the current high-end practices of domestic mobile phone manufacturers. Whether it is from cross-border friendship, playing camera cards, or changing endorsements, the once successful Huawei has become a target of “plagiarism.”

However, it is not special to pull old-brand cameras to do endorsement. No matter which domestic mobile phone manufacturer is, it is difficult to break through just by pulling the endorsement of the camera manufacturer and refreshing the parameters like the original Huawei.

And what really dominates the user’s mind is the soft output. In contrast to Apple, this mobile phone company, which never takes parameters as a selling point, dominates the minds of users with high standards of quality and geek spirit. In 2015, Huawei began to create the “Huawei Dream”, created a short piano girl “Dream It Possible” overseas, laid out “ballet feet” advertisements, and invited the ball king Messi to endorse, telling the cultural foundation of Huawei’s struggle and battle. It laid a solid foundation for Huawei’s high-end development.

The same is soft output. Huawei has created the “Jazz Life”, “The Gentleman Rulan”, and “The Years Are Like Water” series of business propaganda films, which accurately encloses the elite group for Huawei. This is precisely the fact that the manufacturers who have been fighting for many years in the low-priced market have not made up for it. Qi’s shortcomings.

The road to high-end domestic mobile phones requires more exploration than taking pictures.

1. It’s not so easy to make chips

The hardware configuration is getting mature day by day, but in terms of core technology, each company is still struggling.

Especially under the predicament of global core shortage, even if Xiaomi announced the first release of the Snapdragon 888 chip, the price-performance ratio of Xiaomi 11 outperformed the late OnePlus 9, but it still has to face the problem of core shortage.

According to an industry insider, in the global shortage of cores, mobile phone manufacturers not only need to place an order first, but also need to grab the goods if they want to get the components. The amount of goods distributed by each company is variable and limited.

Huawei is the chip to achieve a breakthrough. For domestic mobile phone manufacturers, the chip is a must for high-end.

However, there is a price to pay for making chips. In 2014, Huawei’s first chip, K3V2, was applied to a variety of models, but it would freeze within two months. Huawei also left the impression of “Giga” at that time.

K3V2 also accumulated experience for later Kirin chips. In 2015, Huawei P9 equipped with Kirin 955, becoming Huawei’s first flagship machine with sales exceeding 10 million. Kirin chips slowly developed, reaching the top Kirin 9000 in 960, 970, and becoming the core competitiveness of Huawei’s high-end flagship Mate and P series.

Behind this is huge R&D investment. Huawei started to make mobile phone processors in 2009. According to Huawei’s 2020 Intellectual Property White Paper, in the 10 years from 2010 to 2019, Huawei has invested a total of US$90 billion in research and development expenses. According to the ranking of enterprise R&D investment released by the China Business Industry Research Institute, Huawei ranked first with 131.7 billion yuan in 2019, surpassing Alibaba, China Mobile, Baidu and JD.com.

Huawei has launched a HiSilicon in 10 years. It is a bottomless investment to make chips. Mobile phone manufacturers have to work hard on chips when they are hitting the high-end.

OPPO has established a semiconductor company and hired grassroots engineers from Spreadtrum and Huawei. In the spring and autumn recruitment of fresh graduates in 2020, OPPO spends a lot of money to recruit people, and the salary is 2 times higher than the average salary. This makes semiconductor insiders nervous and expecting, “It’s better to be willing to spend money than not to spend it.”

However, the industry is holding a wait-and-see attitude on whether OPPO can successfully make cores. Because the engineers recruited came from different companies, OPPO was reported to be incompatible with the team. On a professional website in the semiconductor industry, suspected internal engineers caused controversy on the internal posts of OPPO core manufacturing, mainly due to the division of labor.

Xiaomi started to make chips in 2014 and only produced a small chip in 2021. The hardship is self-evident.

What’s more cruel is that when Huawei originally developed chips, Apple and Samsung were still using third-party chips. Now Apple uses self-developed chips. Samsung will restart its self-developed chip project plan in 2020. Domestic mobile phone manufacturers want to improve performance, Surpassing them in experience is more difficult than Huawei.

High-endization can not be easily achieved by combining a big name or asking a big coffee to endorse it. The R&D and value output behind it are all a long-term process. Domestic mobile phone manufacturers seem a little anxious, and they have not yet made the path of Huawei’s high-endization. rely.

On March 23, Lake, a high-end brand in China’s environmental cleaning industry, held a press conference at the 2021 China Home Appliances and Consumer Electronics Expo (AWE), officially announcing that it has become the first company in the clean home appliance industry to be selected as a major CCTV brand.

After the meeting, Ni Zugen, Chairman of Lake Electric, faced an exclusive interview with the media, focusing on the brand-new products unveiled at 2021AWE and the development plan of Lake Electric in 2021, and elaborated on the way for us to succeed.

Clarify the future direction and create a dual cycle at home and abroad

In 1994, Ni Zugen, an engineer, founded the predecessor of Lake Electric.

In 2009, LEXY established its own brand “LEXY Lake” to enter China’s high-end clean home appliance market.

In 2019, the value of Lake’s brand was as high as 6.46 billion, and the global vacuum cleaner production and sales volume was far ahead for 16 consecutive years.

With its brilliant achievements, Lake has allowed us to witness the successful transformation of a Chinese high-end national brand from an ODM company to the creation of its own brand.

Many people are very concerned about the future direction of Lake? In an interview with the media, Chairman Ni Zugen of Lake Electric also clarified a direction for Lake’s 2021 development plan:One center, two directions.

“Lake’s development direction is customer-centric, facing both domestic and foreign markets, implementing a dual-cycle strategy, internally focusing on building and promoting its own brand, and externally focusing on orders from the international market, and starting to establish production bases in Southeast Asia. Lake has invested in Vietnam With a capital of 300 million and a planned area of ​​120,000 square meters, 4 standard workshops have been built to create a one-stop production planning base with an annual production capacity of 4 million vacuum cleaners and other household appliances.” This is the one determined by Ni Zugen for Lake center”.

At the same time, Ni Zugen pointed out the current market dilemma. Facing the economic and trade friction between the two major economies in the world, it has become a reality for the United States to increase taxes on China. Chinese home appliance companies may always be alert to the risks brought about by the Sino-US trade war.

What are the two future directions of Lake?

One is the direction of Lake’s future extension:As the Chinese society is increasingly pursuing a healthy and quality life, bringing healthy life to these groups is the main direction of Lake’s future product development.

The second is the new direction of Lake’s future exploration:Lake is developing in the direction of new energy wireless and digitalization. The original traditional series-excited motor is transformed into a brushless digital motor. Vacuum cleaner products are merging towards the general trend of wirelessization, and the manufacturing field is also transforming and upgrading to the Internet of Things production automation.

Big country brand: innovation is the only driving force

With practical actions, Lake has proved that Lake products can bring consumers a better life.

At the AWE exhibition, Lake showcased its five major brands, including Lexy Lake, Bewinch Biyunquan, Jimmy Lake Jimmy, Siematic, and thesuns Sanshoku. It showed consumers that Lake, in order to seize the trend of consumption upgrade in China, through creation Brand new product sub-categories, launched a series of high-end health appliances, with excellent quality and experience to create a high-end national brand image of a great country for Chinese consumers to live a better life.

With a vertical vacuum cleaner that overturns the design concept of traditional wireless vacuum cleaners, it is well known by consumers. It overcomes the pain points of traditional handheld wireless vacuum cleaners that are heavy and inconvenient to operate. It uses its unique vertical design and excellence. Performance, successfully created a new category of vertical vacuum cleaners, bringing users a lighter home cleaning experience.

And this time, Lake boarded the exhibition with the new M12 MAX, its performance reached a new high in the entrepreneurial world, with a suction power of up to 200AW and a battery life of up to 80 minutes. The use of technological innovation has deepened consumers’ understanding of the Lake brand.

At the same time, the newly unveiled floor scrubber has also become the pain point of Lake’s foothold in the industry, and it is the best case to deeply understand consumer needs.

“Nowadays, due to the outbreak of the new crown pneumonia, people’s time at home is greatly increased, and the demand for home cleaning has exploded. Especially children like to play on the ground. This makes everyone start to realize the importance of home cleanliness. Floor scrubbers have quickly become popular in the global market.” said Ni Zugen, chairman of Lake Electric.

And this kind of floor scrubber products, which are popular in the Chinese market, appeared on the market five years ago, but because users lacked a comprehensive understanding of the concept of scrubbing, they did not become popular.

The time when the Lake scrubber entered the market hit the market outbreak, but Lake did not follow the industry’s old road to quickly build a product, but was oriented to solve the potential needs of consumers, from the user’s point of view, in-depth observation of user pain points, Always adhere to technological innovation, endow Leike products with excellent quality and the best experience.

Lake does not hesitate to invest a large amount of R&D talents and funds, in-depth study of independent innovation technology, technical innovation and excellent product performance, to solve the problem of traditional products soaking the floor, around the ground water stains after the use of traditional washing machine is likely to cause the floor to become moldy The pain point, in order to bring users a brand-new washing experience, we incorporate innovative technologies to maintain the floor without water stains after the floor is cleaned, without damaging the floor, and raise the technical standard of the washing machine industry in one fell swoop.

What is the source of product innovation?

“In fact, every company has different technical research directions, and what Lake’s investment in innovation adheres to is that it must solve the real pain points of consumers. If others can’t solve it, Lake will solve it. This is what we need to do. Yes.” Ni Zugen said.

In the context of the continued impact of the Sino-US trade war and the country’s realization of “Made in China 2025”, Lake has used practical actions to create its own high-end national brand, driven development by technological innovation, and continuously improved its citizens with clean and healthy small household appliances. The quality of life fully demonstrates the responsibility and responsibility of the big country brand.