After years of development, “618” has become one of the best shopping festivals on China’s e-commerce platforms. During this period, major platforms have made great efforts, hoping to exchange more affordable prices for higher transaction volume. However, with the continuous increase of promotional activities, the attractiveness of centralized shopping festivals such as 618 to consumers is gradually diminishing, and some users have also experienced aesthetic fatigue, and the complicated calculation methods of discounts and endless marketing routines are even more difficult. Simply let some users give up their enthusiasm for participation.

It can be said that in the current age of consumption dominated by young people, it is difficult to retain consumers with simple routine discounts. In the face of this situation, Suning.com breaks the tradition and through considerate services and novel and diverse live broadcast activities, Stand out from the fiercely competitive 618.

Aiming at the youth market and creating empathic consumption

A few years ago, e-commerce platforms would hold a grand party on the day of the “Shopping Festival”. Although this method is lively, it is far away from consumers. Therefore, the greater role of this type of party is the atmosphere group, which makes the event more It is known, rather than directly driving the growth of trading volume.

With the rise of short video, its strong interaction and high sinking characteristics have made live delivery of goods an important sales method. In this year’s 618, major platforms have also shifted their focus to live delivery of goods.

For example, in this year’s 618, Suning.com focused its attention on young people and created an “e-commerce variety show” that young people prefer.

This year, Suning.com has stretched the front of the 618, setting up two rounds of pre-sale periods from May 24 to 31 and June 12 to 17. In addition to pre-heating for the 618, it is also used by young people. In the June 1st wave, the “Children’s Day” was newly added to the two rounds of pre-sales. Hundreds of stars including Zhang Xinzhe, Zhang Yixing, Guan Xiaotong, etc. were invited to live broadcast the goods in twelve different vertical fields. Let the audience choose the live broadcast room according to their hobbies. For audiences who don’t have a clear target, Suning.com has also created a “blind box live broadcast” method, where you can watch whoever you visit.

“Children’s Day” grasped the theme of Children’s Day and divided the live broadcast rooms into “childhood delicacy” and “night study room” to meet the needs of all kinds of consumers more vertically, and at the same time awakened The childhood memories of users. Suning refers to this approach as “empathy consumption”, which enhances the audience’s sense of substitution by recreating various life scenes. Suning.com believes: “The consumption method of frantically chopping hands to relieve stress is not worth promoting. What really resolves anxiety is the improvement of mood. This is also the heart of the Children’s Day.” In addition to the rich live broadcast content at the variety show level, the benefits of “Children’s Day on June 1st” are also full of sincerity, and the promotion is not lost on the day of June 18. There are also activities such as fast zero-yuan purchase and 1 yuan blind box opening. OPPO mobile phones , Weilai Automobile, Moutai, Nintendo game console and other products have been included in the list of prizes. At 8 o’clock on the night of 618, Suning.com and the Xiaoguo team jointly created the 618 talk show graduation meeting of “Graduation Wild Must Be Together”, inviting stars such as Xiao Jingteng and Zhang Meng to prepare 10,000 graduations based on the hot topics of the graduation season. Gifts and 500 million red envelopes, once again launched promotional activities that directly hit the hearts of young people. The total number of views and interactions on the “Children’s Day” and the graduation talk show on the whole network exceeded 300 million. During the 618 period, it gained a high degree of attention, and the high attention was transformed into a strong consumer power. It is a brand that participated in the Suning. And partners have brought rapid growth. It can be seen that in addition to meeting traditional user product needs, Suning.com began to pay attention to satisfying users’ emotional needs in this year’s 618 event. The innovative “variety + e-commerce + live broadcast” scene consumption model covers a variety of usage scenarios. It provides a window to resolve anxiety for young people whose lives are increasing day by day, so as to narrow the distance between the two parties and win a broader market for themselves.

One-stop trade-in, making 618 more worry-free

The annual 618 is the time when home appliance products are intensively promoted. Behind the continuous influx of new orders is the burnout of a large number of users when dealing with old products. For small products such as mobile phones and computers, the process of trade-in is basically the same as sending an ordinary courier, but for large household appliances, every step of valuation, recycling, delivery, and installation is a lot of trouble. In the past, consumers had to purchase new appliances and contact old appliances for recycling, and arrange the time for recycling and delivery. Some products even had to be distributed and installed in stages. In addition, if you are not contacting a regular recycling agency, you may need to wrestle with the recycling price. After several rounds of tossing, the good mood of saving money in 618 has been wiped out. Suning.com has observed this user’s pain point. In April this year, it launched a new trade-in service, increased subsidies, and at the same time provided one-stop trade-in services for refrigerators, washing machines and other products to nearly 50 cities across the country. In order to achieve this, Suning has integrated more than 700 partners and 7,270 certified engineers. At present, the maximum number of operations in a single day can reach 50,000. The result of these efforts is an improvement in the quality of consumer experience. Now, consumers can complete the evaluation of old products directly on the Suning.com app. After selecting the new product, they can see the deducted price. After the order is completed, the old and new delivery will also be completed at one time, eliminating the need for cutting Worry about price, coordination time and other aspects, worry-free and convenient. This year’s 618 has become a big test to verify the effect of service improvement, and Suning.com’s transcript is also excellent: a total of 180,000 people participated in the exchange of old during 618, of which the air conditioner’s renewal accounted for 35%, and 3C The number of product renewal orders increased by 145%, saving an average of more than 500 yuan per user. Driven by the trade-in, the number of buyers of Suning Tesco’s new products during the 618 period also increased by 154%. Suning.com leveraged its years of offline service experience, combined with big data, smart marketing and other methods to build a standardized exchange-for-new platform, so that users have no worries when renewing at 618.

Turn the shopping festival into an IP, tailor-made activities for different people

At 1 am on June 18, Suning.com released a battle report showing that in the first hour of 618, Suning.com’s whole-house home improvement and smart home products continued to sell hot, with sales increasing 135% year-on-year. During the same period, the sales of Suning Outlet luxury products increased by 176% year-on-year. Driven by the European Cup, sales of beverages increased by 79% year-on-year. In addition, the 618 exclusive red envelopes launched by Suning.com Super members also contributed to a 68% year-on-year increase in member consumption. All these achievements prove that Suning’s innovative methods and caring services in this 618 have achieved excellent results. Suning’s vision does not stop at 618. Fan Chunyan, vice president of Suning.com’s platform operation group, said: “618 and Double 11 are the two largest consumer festivals in China. Now that the traffic is peaking and the market does not undergo fundamental changes, they will continue to be in the foreseeable future. It will be synonymous with the Consumer Festival.” It can be seen that Suning is exploring ways to integrate e-commerce and entertainment content, and build the Shopping Festival as an IP. This year’s “Children’s Day” is just the beginning. In the future, Suning.com will also create exclusive consumer activities for different groups of people. Such “festivals” may appear more frequently

A woman who has passed the age of 40 will show her taste and temperament through her own appearance, her speech and manners, her life preferences, and even her clothes collocation. Today, I will tell everyone about a 42-year-old Japanese sister, Kaneko Sanki, usually Life is very low-key but full of taste. The items that I like to wear are simple and durable, but they are stylish and high-end, comfortable and textured.

Sisters who are over 40 years old can come and learn.

1. High waist shows temperament

Choosing high-waisted trousers can not only show the height, but for the 42-year-old sister, the high-waisted trousers are very upright and energetic, especially showing the temperament. This 42-year-old Japanese sister likes to wear a variety of high-waisted bottoms or clothes with high-waisted lines. The army green high-waisted wide-leg pants are tall and thin, casual and fashionable. The upper body is matched with a white shirt. , The loose version is comfortable and generous. Tuck the hem of the shirt into the pants to avoid the cumbersome feeling of wearing, adding a sense of fashion and elegance.

The mocha-colored high-waisted wide-leg trousers modify the shape of the legs, appearing tall and thin, with a sense of nature and full of advanced sense. The upper body is matched with a light-colored stand-up collar shirt, which is simple and neat and full of temperament. The neckline is open to reveal a beautiful neckline, exquisite and temperamental. The whole set is simple and generous, comfortable and temperamental.

Light-colored slim-fit sweaters are paired with black bibs, reducing age and temperament. The bibs are high-waisted styles, which makes the match more neat. The high-waist design of bibs shows high temperament, and the loose version is comfortable and breathable. Leg type. One dark and one light collocation is classic and stylish. Wear a pair of light-colored thick-heeled sandals on your feet, which is simple and temperament.

2. Simplicity is not simple

The dressing of women after 40 years old is no longer eye-catching attention to style, but will embellish and match small details to make dressing simple and not easy, and high-end shows taste.

The black and white striped basic T-shirt is paired with navy blue high-waist straight-leg pants, which is tall and thin, simple, stylish and classic. Wearing a beret on the head adds a sense of fashion to the whole outfit. The temperament shows taste and is full of high-level sense.

The white simple basic top is matched with army green high-waisted wide-leg pants, which is tall and thin, simple and fashionable. A silk scarf with polka dots around the neck brightens the whole set of collocation, exquisite and tasteful, and adds a bit of cuteness and playfulness, full of temperament.

The basic T-shirt with black and white horizontal stripes is matched with light gray high-waisted tapered jeans, which is tall and thin, simple and neat, casual and fashionable. With a pair of red shoes on the feet, it adds a bright spot to the outfit. It is fashionable and eye-catching, full of temperament, simple but not simple.

3. The fashion sense of the skirt

Dresses are not only the label of gentleness, elegance and romance. For a 42-year-old woman, matching a pair of cropped trousers adds a handsome and neat attitude, showing the confidence and self-confidence of the years, and it is a tasteful sense of fashion.

The white shirt dress is clean, elegant, intellectual and generous. The lower body is matched with a pair of black nine-point pencil pants, adding a sense of fashion and showing a neat aura, both casual and confident, and full of temperament.

This light-colored high-waisted dress is tall and thin, romantic and elegant, and the high-waist line is tall and thin. The V-neckline design is elegant and stylish, with a black vest inside, which is full of layers and adds a sense of fashion. The lower body is matched with a pair of black slim-fitting trousers, which adds a sense of temperament to the romance of the skirt and shows the high-level taste.

The white shirt skirt is clean, simple and intellectual. The lower body is matched with a pair of khaki nine-point tapered trousers, which adds a sense of fashion, reduces age, and is full of fashion.

Now there are even backpacks, bags, wallets, and stuffed animals that simulate real-life “roofs”, so that the “seniors” can carry “boss” everywhere. This is also a reasonable option for those who love cats but are allergic to cat fur, or those who cannot afford to bring “roof” to raise. The “baby” cotton cats are made exactly like the real thing, no wonder why the “lotus” guilds asked for the address to buy. Do the “cats” above make you fall in love and want to bring them home immediately? But this is not easy, because currently Pico – a shop specializing in making plush toys in Japan, which makes backpacks, bags, and purses of plush cats, causing a stir in the online community, has just posted a notice to stop accepting them. orders in any form, including domestic or foreign orders. The reason is because Pico’s stuffed animals are loved by too many people, leading to overcrowding. Recently, Pico had to post a notice on Instagram and Twitter on April 17, 2021, saying that the store was still in the process of completing orders placed by customers… last year. The backpacks, cat bags at Pico are always sold out If you are still determined to bring a “baby” backpack, bag or purse to your “team”, please “follow” your account. @nekoseisaku_pico on Instagram and wait for new announcements from Pico! In order for buyers to have a better idea of ​​the process of creating “baby” kittens, Pico has revealed images from shaping to finishing a product. Step-by-step shaping process to give birth to a complete “baby” of a fluffy cat Because they are so “hot”, they are elaborately made, so the “baby” cats at Pico shop are not cheap. The backpacks and crossbody bags in the shape of cotton cats are priced from VND 29.7 million – VND 31.8 million. This is also the most expensive type at the store, of course, the price above does not include shipping. If you just buy a coin purse with a cotton cat face (size 6-7cm), the price is only about 6.3 million. While pure cotton cats cost about 14.8 million VND.

However, with the maturation of traditional traffic channels, the game advertising industry has also entered the Red Sea market. The cost of buying volume is rising day by day, and game manufacturers urgently need to explore more new marketing methods besides buying volume. In the post-purchase era, the rise of content marketing models Buying volume is becoming a pain in the hearts of many game manufacturers. “Last year, the unit price of game purchases doubled.” A mobile game practitioner told 36Kr. According to data released by Unity, in 2020, the eCPM (advertising cost per thousand impressions) of mobile game advertising will continue to rise and reach a record high at the end of the year. In fact, the reason behind the rising cost of buying in the game advertising industry is not complicated. First of all, in the general environment, the increase in traffic prices has become a major trend in the mobile advertising industry. At a time when smart phones are almost universal and users’ mobile phone usage time is becoming more and more saturated, the rise of mobile data prices has become inevitable. In addition, buying volume is a relatively simple advertising strategy, and the early input-output ratio is extremely high. But over time, the buying market will inevitably tend to balance between input and output. Looking for innovative products and marketing methods to increase the input-output ratio of advertising has naturally become a new direction for game manufacturers. For example, in 2017, a new model of “Playable Ad” appeared in the game advertising industry. On the advertising landing page, advertisers can design the core gameplay of the game into a simple interactive mode, allowing users to interact with ads. Content to interact. In the international market, Google and Facebook are pioneers in exploring the trial advertising model. In the domestic market, advertising platforms such as Giant Engine have also introduced this model. This advertising format is particularly suitable for ultra-casual games with simple play. Data shows that demo ads have higher user conversion and retention rates, and directly increase the ROI of game manufacturers. It can be found that in addition to direct purchases, more new sparks can be collided between the game industry and the advertising industry. The rise of the content marketing model in the past two years has also brought new opportunities for game manufacturers. Taking the previous marketing case of the mobile game “Sausage Party” as an example, its marketing service platform’s massive engine used data analysis to target its typical player tag “survival shooting mobile game female player”, and selected the head female game anchor as the master to create The game disseminates content, and creates a number of brand content ideas around player positioning, such as “Little Theatre for Couples”, “Exciting Gameplay Demonstration”, “Customized Drama Contest”, etc., attracting users to spread official promotional content and create and share their original Game content. With the help of these marketing activities, “Sausage Party” has more than 1.5 billion exposures on Douyin, Watermelon Video and other platforms, with more than 130,000 videos, and its App Store ranking has also jumped from the original 26th to the highest second. . It is not difficult to see that high-quality content is becoming an important medium in game marketing and promotion, and game players have become a key marketing communication node. Inspiring game players to create and disseminate game content can not only increase the volume of the game’s dissemination, but it is more likely to form a dissemination event and directly detonate the game’s popularity. With the rise of player-created content, how can game manufacturers achieve native operations? On April 19, Mega Engine held the “OEGC 2021 Mega Engine Game Conference” with the theme of “NEW PLAY” in Guangzhou. At the conference, Zhang Fuxiu, head of the game content center, said that game creation is entering a new era of player creation from the original media creation and self-media creation. Activating the creativity of players is becoming the new mission of all game manufacturers. At the end of 2020, “Muse Dash” suddenly became one of the hot labels on Douyin. A black girl’s step-on dance video was watched, shared and imitated by many Douyin users. The source of this material is a two-dimensional parkour audio game “Muse Dash” released in 2018. This two-year-old game became popular overnight. On the App Store paid game list, “Muse Dash” once jumped to the top three positions, and on TapTap, this game even reached the top. In an interview with the media, the game producer even stated that he felt “abruptly and dazedly” about the explosion of games on Douyin. The popularity of “Muse Dash” is enough to prove that the content created by players can completely affect the popularity of game products, and even directly drive the increase in game sales. “Whether a game has a certain content creation space is becoming a new differentiated competitiveness for the same type of game,” Zhang Fuxiu said at the “OEGC 2021 Mass Engine Game Conference”. For game manufacturers, it is often difficult to know how to accomplish content creation-based marketing through talents on short video platforms. In the actual implementation process, game manufacturers will face many difficulties, such as: how to extract the marketing communication points of the game itself, how to select suitable talents for promotion, and how to monitor the specific communication effects. These problems are the game manufacturers themselves cannot or Difficult to solve. Especially on platforms such as Douyin and Toutiao, the decentralized attributes of Taoists are stronger. The value of the marketing platform is reflected here. The massive engine can select the most suitable talent for game manufacturers and match the content through user data analysis, content marketing measurement system and other methods. In addition, player creation is also the focus of massive engine mining. Gamma data shows that the overlap between short video users and mobile game players is as high as 82.5%. On Douyin, 900,000 users share game-related content every day. Mobilizing the enthusiasm of ordinary players to share will also become a compulsory course for game manufacturers. In addition to the power of talents and players, the official account on the short video platform has gradually become an important communication position for game manufacturers. Wei Wenwen, head of Huge Engine Commercial Products China, pointed out that the official short video account of game manufacturers and the content created by players can be the source of material for effect advertising, strengthening the conversion effect of the latter. The advertising resources placed by manufacturers can also be used to divert their own accounts in the reverse direction, depositing the traffic into their own traffic pool. Ultimately, the goal of game makers is to build their own “native management” matrix around short video platforms-with “enterprise number” or “brand number” as the core, operating original content; using topics to shape the dissemination and drive UGC content; With traditional purchases as the cornerstone of performance advertising, and talent marketing as a supplement to brand and performance advertising, the overall effectiveness of game content marketing is finally realized. In the future, how will game advertising achieve synergy of product-efficiency? Today, the game advertising industry is facing unprecedented changes. But the future direction is already clear. Performance advertising represented by purchase volume will still be the main advertising model for mobile games. But it is worth noting that the importance of content marketing in the game industry is constantly increasing. At the same time, product-effect synergy has once again become a topic of thought for many game manufacturers. In the past, buying volume advertising in the game industry was often known for its simplicity and directness. And now, the level of sophistication of performance advertising is increasing day by day, and the synergy between brand and performance advertising is constantly strengthening. For example, in PGC’s promotion videos to talents, many brand-directed communication content can also bring a lot of effect conversion to the game. And the explosion of a large amount of UGC content will often bring the double promotion of brand and effect to the game. The emergence of these trends also makes marketing platforms begin to shoulder more responsibilities. Perhaps in the future, only a mature platform with a “native management system” and “high-quality content marketing methodology” like a huge engine can firmly grasp the pulse of the times, explore the boundaries of marketing with game manufacturers and CPs, and further promote The upstream and downstream of the game industry ushered in rapid development.

At present, China Mobile in Jiangsu has basically achieved continuous 5G network coverage in 13 cities, urban areas and counties in the province, contiguous coverage of key towns and villages, coverage of key traffic trunk lines, coverage of key business districts and scenic spots, and 5G network coverage of key units and places. The number of base stations exceeds 42,000. In addition, in order to meet the needs of establishing a new generation of high-quality home broadband network and supporting smart home information services, China Mobile actively responded to the country’s call for “dual G and dual promotion”, and vigorously promoted the development of home broadband access capabilities in the Yangtze River Delta to gigabit. According to the “plan” issued by the Ministry of Industry and Information Technology, “At the end of 2021, the gigabit optical fiber network will have the capacity to cover 200 million households, and the gigabit broadband users will exceed 10 million.” Focusing on Jiangsu, China Mobile’s gigabit broadband has covered the province. Nearly 90,000 communities, 35 million households, to build a high-quality Gigabit network leading the province. In the recent “Mobile Strong Innovation 5G Helps Growth” Jiangsu Regional Tour, the reporter walked into Jiangsu Mobile to visit and learn about the current development of 5G integration in Jiangsu, and physically visited Jiangsu’s wisdom construction results. 5G financial industry boosts regional economic development Taking 5G Rongbaiye as an example, Jiangsu Mobile has created 100 high-quality 5G “model houses” and promoted more than 800 5G projects: In the 5G+ smart factory of Changzhou Jingyan Technology, the product inspection speed of AI quality inspection robots is faster than that of manual labor. Nearly 10 times; the country’s first smart warehousing project integrating 5G industrial modules landed in Suzhou, and its work efficiency was increased by 30-50% compared to warehousing in a non-5G network environment; 5G+ mind-brain built on mobile 5G network, cloud computing and other technologies The vascular disease Internet diagnosis and treatment and rehabilitation management platform has innovated the medical service model of “5G real-time monitoring, artificial intelligence-assisted diagnosis, cloud platform online diagnosis and treatment, and chronic disease tracking management”; the first batch of the country and the only new 5G infrastructure in the Yangtze River Delta region Collaborative project-Suzhou 5G Internet of Vehicles city-level verification and application, will achieve more than 200,000 connected users and 150 application scenarios… In addition, according to the relevant person in charge, in order to support the transformation of industrial informatization, Jiangsu Mobile established the DICT Ecological Alliance in December 2020 and launched the “9 one platform” plan including smart cities, industrial Internet, smart healthcare, smart education, etc. , To provide partners with one-stop technical support based on 5G private network services such as the Internet of Things, big data, blockchain, and cloud computing. Among them, the “Nanjing Jiangbei New Area Kunpeng Digital Platform” based on the OneCity smart city platform was successfully selected as one of the top ten model projects for China Mobile’s new smart city. In Jiangsu’s transformation with digital intelligence as the means and economic transformation and upgrading as the goal, the Jiangsu 5G Industry Alliance has contributed a lot. As the chairman unit, Jiangsu Mobile makes full use of its own network and resource advantages to create a new digital intelligence ecosystem with industry partners. It is reported that at present, the member units of the industry alliance have reached 626, covering the upstream and downstream of the 5G industry chain, including industrial Internet, transportation, medical care, education and other industries. What’s more gratifying is that, with the support of the industry alliance, Jiangsu won 23 awards in the national finals of the 2020 (third) “Bloom Cup” 5G Application Contest, of which Jiangsu Mobile accounted for 18, ranking the top in all provinces. Create inclusive and shared communication and information services In April 2020, the National Development and Reform Commission and the Ministry of Transport issued the “Higher Quality Integrated Development Plan for Transportation in the Yangtze River Delta”, which proposed to focus on the Shanghai metropolitan area and the Nanjing, Hangzhou, Hefei, Suzhou, Wuxi, and Ningbo metropolitan areas. Inter-city railways, urban rail transit, and urban expressways are the backbone to create a one-hour commuter circle in the metropolitan area. The emergence of the mobile blue card just caters to this traffic development trend. The reporter learned that China Mobile has launched a small blue card public transport card service, combined with the mobile phone’s NFC function, and loaded the transportation card application into the SIM card. The mobile phone can be swiped even if the phone is out of power or black. It can be used in Beijing, Guangzhou, Hangzhou, and the entire Jiangsu province. It is used in more than 300 cities across the country, and the success rate of credit card swiping in the Yangtze River Delta (Jiangsu, Zhejiang, Shanghai and Anhui) is 100%. Not only that, in the field of transportation hubs, China Mobile has achieved full coverage of metro lines in the entire province of Jiangsu, covering 20 metro lines in Nanjing, Suzhou, Wuxi, Changzhou, Xuzhou and other cities. At the same time, China Mobile 5G has covered 57 There are a large passenger flow high-speed railway station, as well as 54 high-speed toll stations and service areas, the entire Shanghai-Nanjing Expressway, key bus stations, and airports. Layout the new carrier of the digital economy in the Yangtze River Delta According to reports, in order to accelerate the full penetration of mobile communication technology from the consumer side to the production side, and to promote digital intelligence technology to empower thousands of industries, China Mobile is empowering the information hub of the Yangtze River Delta and the research and development innovation highland, creating a new carrier for the digital economy in Jiangsu. Promote the construction and operation of data centers. At present, China Mobile Yangtze River Delta (Nanjing) Data Center, China Mobile Yangtze River Delta (Suzhou) Data Center, and China Mobile (Wuxi) Data Center have all passed IDC computer room rating and have been awarded the title of China Mobile’s 2020 “Diamond Five-Star Data Center” . “These data centers are used as computing power and data bearing platforms to realize the security control of the entire chain of data collection, transmission, storage, and use, and build a more comprehensive, higher-quality, and more valuable big data service system from people and things. , Which can provide users in the Yangtze River Delta with professional, stable, and customized cloud computing services, and help the integrated and high-quality development of the Yangtze River Delta.” said Jiangsu Mobile staff. In addition, in order to optimize the layout of scientific research, face the front line of technology and the market, explore the establishment of new R&D institutions, in terms of systematically promoting innovation, in order to implement the national innovation-driven development strategy, China Mobile has deployed scientific and technological innovation R&D carriers in the Yangtze River Delta region and integrated into the national New District-Nanjing Jiangbei New District master plan, the establishment of China Mobile Yangtze River Delta (Nanjing) Science and Technology Innovation Center, China Mobile Zijin (Jiangsu) Innovation Research Institute, together with Southeast University, Zijinshan Laboratory and other key universities and research institutes, fully integrate Jiangsu The provincial scientific and technological innovation resource advantage, organize and promote the Internet of Things, cloud computing, big data, blockchain and other technology research and product application development, and accelerate the cultivation of core competitiveness.

In order to actively respond to the national strategy, in Jiangsu, China Mobile established the Yangtze River Delta 5G Innovation Development Industry Alliance, China Mobile Yangtze River Delta (Nanjing) Science and Technology Innovation Center, China Mobile Zijin (Jiangsu) Innovation Research Institute, and reached a strategic cooperation with Southeast University. Co-build joint innovation centers, joint laboratories, etc., to build agile and accessible network facilities for the Yangtze River Delta. Recently, during the “Mobile Strong Innovation 5G Helps Growth” Jiangsu Regional Tour, the reporter walked into the Jiangsu Mobile Network Management Center and the China Mobile 5G Joint Innovation Center at Southeast University for a physical visit experience and felt that Jiangsu Mobile is a 5G network in the Yangtze River Delta Efforts made by construction. Improve 5G network application experience in many ways It is reported that Jiangsu Mobile took the lead and successfully explored the 5G C-RAN networking experience, which was eventually replicated across the country. At present, Jiangsu Mobile has the highest proportion of C-RAN in the country and is highly representative. “5G C-RAN networking can save rent by saving 20% ​​of building 5-band and 4-baseband boards to reduce the number of computer rooms. C-RAN accounts for more than 90% and saves more than 700 million yuan in investment.” The on-site staff said. Not only that, Jiangsu Mobile is also researching low-cost solutions to help the development of 5G vertical industries, and building a wireless cloud small station test network with Zijinshan Laboratory, China Mobile Research Institute, and China Mobile Design Institute, smart-simplified offloading, and base stations with lightweight edge computing Ability to help ToB industry private network price reduction and rapid deployment. It is understood that the Jiangsu company of this project opened the world’s first 2.6GHz 5G O-RAN SA independent networking base station as early as November 2019. A lot of work has been done in the standardization of relevant requirements for wireless cloud small stations and the performance testing of existing networks. It has also formed a joint research team with relevant R&D units, which has achieved initial results. In terms of network application, the “5G+AI Quality Inspection Demonstration Workshop” jointly created by Changzhou Mobile and Jingyan Technology is the first billion-dollar 5G+ smart factory project in Jiangsu Province. 5G+MEC private network is deployed in Jingyan Technology’s production workshop. The 5G+AI quality inspection method transforms the original manual quality inspection into machine quality inspection, realizes the digital upgrade of the industry, saves production costs, and improves the production efficiency of enterprises. The reporter learned that Jingyan Technology mainly provides high-complexity core components for the 3C electronics and automotive fields. As a labor-intensive enterprise, before the introduction of AI quality inspection, nearly 60% of Jingyan Technology’s manpower was used for product quality inspection. , For a long time, there have been difficulties such as high job mobility and low work efficiency of quality inspection workers. Now, the multi-angle high-speed camera on the AI ​​quality inspection equipment can continuously take high-definition pictures of products, and pass them back to the cloud through the mobile 5G private network for AI recognition, and a precision product can be completed in 1-2 seconds. Defect detection. In addition, the 5G+AI quality inspection has greatly reduced the detection error rate caused by manual quality inspection, and has also played a positive role in improving the production efficiency of the enterprise. “Through nearly a year of construction and deployment, there are now 22 quality inspection machines in the Jingyan technology workshop, and the workload is equivalent to nearly 300 quality inspection workers. According to the average cost of 100,000 yuan per person per year, nearly 30 million yuan has been saved. Labor cost.” Pan Zhengyi, CEO of Changzhou Weiyi Intelligent Manufacturing Technology Co., Ltd., who participated in this project, introduced. At the same time, Changzhou Mobile also cooperated with the Zhonglou District Government of Changzhou City and Changzhou Weiyi Intelligent Manufacturing Technology Co., Ltd. to create a 5G industrial big data cloud platform, which will analyze the quality inspection data of Jingyan Technology for big data, calculate the product test results, and combine them simultaneously. Intensify the production process, guide and optimize the production plan, empower the production efficiency of the enterprise, and reduce the loss. In addition, due to Jingyan Technology’s higher requirements for 5G network uplink bandwidth, Changzhou Mobile Innovation piloted 4.9G 3U1D large uplink technology in Jingyan Technology Workshop. After successful application, the peak uplink rate reached 700Mbps, and the average uplink rate was about 560Mbps. At present, Changzhou Mobile is deploying 2.6G+4.9G uplink CA at Jingyan Technology to further increase the bandwidth requirements of industry applications. In addition, Changzhou Mobile has effectively reduced the end-to-end delay of Jingyan Technology’s 5G network by applying new technologies such as uplink pre-scheduling, SA DRX, and SR scheduling. In terms of resource scheduling, Changzhou Mobile is deploying 2.6G+4.9G uplink CA at Jingyan Technology. The resource allocation mode can be flexibly selected according to the actual needs of the workshop site, and the resource allocation ratio can be set, and different scheduling priorities can be set to the corresponding slice +5QI. This will further improve the download rate and user experience of Jingyan technology private network users. It is worth mentioning that in terms of energy conservation, Jiangsu Mobile responded to the national “carbon neutral” initiative and took the lead in energy-saving research and development, building a “green network”, and co-developing a network-level smart energy-saving platform with the research institute. The current energy-saving level is at Leading the country, and has formed the first case of large-scale cell access in China. Join hands with Southeast University to strengthen network technology innovation On January 19th, China Mobile Communications Group Co., Ltd. and Southeast University held a strategic cooperation agreement signing ceremony in Nanjing. The two parties will give full play to their respective technological advantages, talent advantages, and resource advantages, and carry out extensive cooperation on technological innovation and talent training. , To jointly create a new model of industry-university cooperation. In this event, we also learned that the two sides have achieved good results in research on ultra-large-scale antennas, D-MIMO, and millimeter waves for 6G and Dongda. As we all know, commercial 5G indoor sub-systems increase capacity by densely deploying low-power multi-antenna small stations. However, due to the problem of multi-cell interference, it is difficult to further increase the capacity with the traditional cell splitting and co-cell implementation methods. On the infrastructure of the existing commercial indoor distribution system, multiple small stations are coordinated to form a large-scale distributed MIMO, which can not only avoid interference, but also significantly increase the system capacity. According to Wang Dongming, professor of Southeast University and deputy head of the expert group of the 6G Technology Promotion Group of the Ministry of Industry and Information Technology, currently, the 5G-863 major project led by the State Key Laboratory of Mobile Communications of Southeast University has constructed the industry’s largest 128-antenna large-scale distributed MIMO test System, third-party test results show that the spectrum efficiency can reach 100bit/s/Hz. “At present, Southeast University and Jiangsu Mobile have cooperated and explored a complete solution for commercial indoor distribution systems to achieve distributed cooperative MIMO based on the wireless cloud network architecture, and have carried out experimental verification. On the basis of large-scale distributed MIMO, it has broken the traditional cellular Architecture and cell splitting thinking, using distributed and scalable collaborative transmission algorithms to form a cellular-free wireless access network, has been proven to further improve the spectrum efficiency of wireless communication systems, and is also regarded as a key to 6G Technology.” Wang Dongming said. In addition, Professor Wang Wenjin from the State Key Laboratory of Mobile Communications of Southeast University pointed out: “Compared with the existing 5G massive MIMO technology, the ultra-massive MIMO technology further increases the base station side antenna elements and radio frequency channels to deeply tap the potential of the wireless communication space dimension. Significantly improve spectrum efficiency and power efficiency.” In order to explore and analyze the characteristics of ultra-large-scale MIMO channels, and verify the key transmission technologies of ultra-large-scale MIMO in typical actual scenarios, leading the original innovation of key technologies in this field, the Key Laboratory of Mobile Communications of Southeast University takes the lead, and Jiangsu Mobile cooperates with joint explorations. Nanjing Jiangning Wireless Valley has constructed the world’s largest ultra-large-scale MIMO field experiment system. “The experimental system is driven by 128 radio frequency channels with 1024 antenna elements, and the horizontal array width is up to 7 meters in a typical frequency band. This experimental system will help my country’s B5G backward evolution of the ultra-large-scale MIMO technology pre-research and maintain my country’s mobile communications First-mover advantage in technology.” Talking about the next plan, the two parties stated that in the next step, China Mobile and Southeast University will jointly build a “joint innovation center”, “new network networking technology joint laboratory”, and “future medical and health technology joint laboratory” to create multi-field scientific research. The cooperation platform adds luster to the innovation of network construction in the Yangtze River Delta region.

Night at Thac Bo Temple boat station. (Photo: Trong Dat / VNA) The whole scene of Tan Lac district is growing, rich and beautiful. (Photo: Trong Dat / VNA) The fields are being planted by sugar cane farmers in My Hoa – Tan Lac commune. (Photo: Trong Dat / VNA) Overview of Dong Lai – Thanh Hoi industrial park, Tan Lac district. (Photo: Trong Dat / VNA) Ngoi Hoa Bay is a key tourist development area of ​​Tan Lac district. (Photo: Trong Dat / VNA) Trung Hoa – Ngoi Hoa suspension bridge has just been built to facilitate traffic. (Photo: Trong Dat / VNA) The stretched red grapefruit area is a specialty fruit of Tan Lac, bringing many economic values ​​every year to the people of Tan Lac district. (Photo: Trong Dat / VNA) Performing arts of Chieng Muong in ceremonies and Tet is a long-standing cultural feature of the Muong Tan Lac people. (Photo: Trong Dat / VNA) Fair market in Van Son commune meets on Tuesday every week. (Photo: Trong Dat / VNA) A poetic corner of Ngoi Hoa Bay. (Photo: Trong Dat / VNA) Ngoi Hoa Bay is a key tourism development area of ​​Tan Lac district. (Photo: Trong Dat / VNA) Brocade weaving of Muong ethnic people, commune Phong Phu – Tan Lac. (Photo: Trong Dat / VNA) Ngoi Hoa Bay is a key tourism development area of ​​Tan Lac district. (Photo: Trong Dat / VNA) The homestay is beautiful and bold cultural architecture of Muong people in Chien hamlet, Van Son commune. (Photo: Trong Dat / VNA) The road system has been upgraded to facilitate trade in regions going from Van Son to Lung Cao commune (Thanh Hoa). (Photo: Trong Dat / VNA) Overview of the homestay eco-resort of the people of Chien hamlet, Van Son commune, Tan Lac. (Photo: Trong Dat / VNA) Trung Hoa – Ngoi Hoa suspension bridge has just been built to facilitate traffic. (Photo: Trong Dat / VNA) People harvest white sugarcane in Tu Ne commune – Tan Lac. (Photo: Trong Dat / VNA) Thac Bo Temple is the place to visit by many tourists when coming to Tan Lac. (Photo: Trong Dat / VNA)

Recently, on the 30th anniversary of its establishment, Ajinomoto Vietnam Company has introduced to Vietnamese consumers a completely new seasoning product called AJI-NO-MOTO UP High-Quality Multi-Purpose Seasoning Powder. The product not only helps to cook more delicious dishes thanks to its ability to highlight the natural deliciousness of each ingredient, but also saves time in the seasoning process. AJI-NO-MOTO UP premium multi-purpose seasoning powder helps to cook better thanks to the ability to highlight the natural deliciousness of each ingredient. AJI-NO-MOTO UP multi-purpose seasoning powder is easy to apply to all kinds of dishes from simple to sophisticated, helping to highlight the natural deliciousness of the ingredients, ensuring “good taste”. for each dish, to make daily cooking become a joy for housewives, contributing to delicious and warm meals of every Vietnamese family. With light yellow powder, AJI-NO-MOTO UP is the perfect combination between AJI-NO-MOTO MSG, pork bone extract powder and selected ingredients such as palm oil, onion powder … can be used in combination with other basic spices such as salt, salty spices, sugar … to harmonize and match the family’s taste. Products can be combined with other basic spices, bringing harmonious taste to all dishes. AJI-NO-MOTO UP High-Quality Multi-Purpose Seasoning Powder is the perfect combination of selected ingredients and a closed production process using modern technology from Japan, from the selection of raw materials. to the final product, quality indicators are always strictly controlled to ensure the best quality products reach consumers. Products are now sold at traditional grocery and markets in the southern provinces and CO supermarkets. OP Mart, MM Mega, Big C, Lotte, Aeon, Vinmart, E-mart nationwide. With outstanding features, high quality multi-purpose seasoning powder – AJI-NO-MOTO UP will surely bring the experience of using new spice with convenience and quality, becoming a valuable assistant for people. Vietnamese housewives in preparing dishes every day, bringing delicious and warm meals to all families./. Ajinomoto Vietnam Company was established in 1991 with the mission: “Contributing to the further development of the country of Vietnam, contributing to bringing happiness and health to the people in Vietnam through a moist culture. real and develop food resources ”. Currently, the Company is trading in the main areas including spices, food and beverages. With the “unique features” in the food and health sector, we are conducting pioneering activities called ASV (Ajinomoto Group’s Shared Value Activity), to contribute to solving the urgent problems of the society through production and business activities of the Company. Ajinomoto Vietnam is helping to improve the nutritional status of a healthy life, develop food sources in the agricultural sector and aim to become a typical citizen in energy and natural resource saving activities. . Ajinomoto Vietnam Company has 2 factories in Bien Hoa and Long Thanh, Dong Nai Province; 3 distribution centers in Long Thanh, Hai Duong and Da Nang with more than 60 sales branches. The total number of employees working nationwide is more than 2,300 people. For more information, please visit https://www.ajinomoto.com.vn.

Currently, in Vietnamese enterprises, there is a serious shortage of information technology (IT) human resources. According to a recent survey, in 2019, Vietnam lacks 90,000 IT personnel, by 2020 this number has increased to more than 400,000 and is estimated to fall to around 500,000 people by 2021. Meanwhile, the whole country currently has about 235 universities, 153 IT training schools, every year about 50,000 IT students graduate, of which only 30% can work immediately, 70% have to train additionally. Realizing that the market demand for this workforce is huge, while the supply is increasingly limited, K-Group has signed a contract with NIIT, the world’s leading IT Institute in training and providing public solutions. technology, in order to bring job opportunities as well as personal development to young people and students nationwide in the digital age. In this partnership strategy, K-Group, together with its ecosystem, will coordinate with NIIT to organize courses including: Data Analysis (Data Analytics), details such as: Data Analysis in Excel, Statistics for Analytics, Programming in R, … with Professional Diploma in Data Analytics certification. Internet of Things (Internet of Things) includes the following contents: The IoT Story, IoT Architecture and Core IoT, IoT Security, … with 50 hours of study time with IoT Developer certification. Artificial Intelligence (Artificial Intelligence): Classification and Regression Using Supervised Learning, Logic Programing, Natural Language Processing, … with 50 hours of study time and Artificial Intelligence Programmer certification. Blockchain: Blockchain 101, Decentralization, Symmetric Cryptography … with 50-hour study time and Blockchain Developer certification. Mr. Pavitra – Representative of NIIT (India) commented: “NIIT and K-Group both have strengths that can support each other in order to create the best conditions for the development of human resources in the technology industry in Vietnam. . At the same time, this is an important milestone to help us get closer to a large number of students through advanced technologies such as: AI, Blockchain, IoT … and internationally valuable certificates that NIIT provided. This contributes to opening up many opportunities for us to replicate the scale of our training, continuing our mission when entering the digital era in a new era “. As planned, in this May, K-Group and NIIT will organize the first course for students with many preferential policies. Providing students with new experiences and a dynamic learning environment at K-Group. In which, the standard of NIIT’s standardized teaching methods, textbooks and exercises system will be given priority. On this occasion, K-Group and NIIT have a discount of 25% for students when registering before May 10, 2021.