The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

With the continuous progress of the society and the continuous development of the economy, leading to the advancement of science and technology, the service methods of banks have also undergone great changes. Everyone has actually discovered the emergence of online banking apps in their daily lives. These online services are manifesting the decline of cash and the rise of the Internet age.

ATM machines keep disappearing

The advancement of technology and the popularization of the Internet have brought about not only the disappearance of manual counters, but also the disappearance of ATMs. Now various banks are promoting mobile online transaction services, and have launched mobile banking apps one after another. These mobile banks contain many functions, including deposits, withdrawals, and transfers. The promotion of these online functions is squeezing the ATM machine market. People are increasingly reluctant to go out. One-click online processing is obviously more tempting than cycling to offline banks for business. Therefore, bank ATMs and counters seem a little bleak.

The only customers who are still insisting are often elderly people who are not very good at using the online functions of their mobile phones, so they can only go to the bank to consult the staff. When the demand for ATM machines drops, the supply exceeds the demand, and the price naturally drops. Ten years ago, an ATM machine can be said to be a rarity, so a machine can be sold for hundreds of thousands. However, the current situation of oversupply has forced ATM merchants to lower their prices. The sky-high price of ATMs, which was once hundreds of thousands, has also fallen to tens of thousands of dollars per unit.

ATM machine facial recognition service appeared

From the previous analysis, it can be found that young people no longer use ATMs in offline banks. The users of ATMs are actually mainly elderly people. However, for elderly people with mobility impairments, the operation of ATM machines is still It’s too complicated. Usually, they seek the help of bank counter staff to realize manual withdrawal or deposit. Therefore, the automatic teller machine has launched a new technology for the elderly, that is, the function of cashing by face.

For the elderly, it is possible to avoid a lot of operation of reading the text instruction keys. In fact, many rural elderly people are illiterate, and the text instructions of the keys are more difficult for them. Therefore, eliminating these operations and directly swiping the face to withdraw money greatly simplifies the withdrawal steps for the elderly and greatly facilitates the elderly population. The core of this face recognition and withdrawal technology is similar to that of mobile phone face recognition unlocking and Alipay face payment.

The development of science and technology has enabled these technologies to be realized, and it has also brought a turning point for ATM machines. After all, ATM machines have lost the young consumers, and if the elderly cannot use them, there will be no market for ATM machines. Since there is no way to recover the young people’s market, we will focus on improving machines for the elderly to gain usage. If the elderly find that they can withdraw money directly by swiping their faces, without any formalities or literacy, they will definitely not go to the counter and go directly to the ATM.

ATMs keep customers

Face-swiping cash withdrawal technology not only has a great effect on the elderly, but also has an emergency effect on those who are in urgent need of money when they go out and do not have a bank card with them. After all, the small bank card is very easy to lose. When it is lost or forgotten, it is difficult to use the ATM or counter. When the facial recognition withdrawal technology is promoted, everyone can withdraw money without carrying a bank card, and it is very simple and convenient.

In April this year, this new technology has begun to be promoted in various places on a pilot basis. Many banks are trying to use this technology to test the preferences of consumers. Sure enough, after the implementation of the face-swiping technology, the flow of people going to the ATM to withdraw money has increased significantly. The pressure on the counter has also been reduced a lot, and this result has surprised ATM machine merchants.

In fact, in the era of the rise of the Internet, cash is also used to a certain extent. Many elderly people still use cash in the process of grocery shopping. After all, smart phones are still more difficult for them to operate. Therefore, this part of the increase in ATM machine traffic is mostly middle-aged and elderly people who have a demand for cash. It just happens that the ATM machine’s face-scanning service is very convenient, so they naturally choose to use ATM.

In daily life, the counter is always full of loud communication between the elderly and the staff. After all, the ears of the elderly are constantly declining, and they can’t hear the explanations of the staff clearly. The communication between the staff and the elderly is a problem. The collection of social security has also become more complicated. The reform of ATM machines can just solve this problem. Today, when pensions are becoming more popular, the technical reform of ATMs can alleviate the pressure on the counter caused by pension payments and make banking services much more convenient and faster.

Afterword

The bank’s approach fully reflects the current state’s care for the elderly, which is of great help to improving the social environment and solving people’s livelihood problems. It is hoped that banks and other social institutions will continue to improve their service systems, continuously improve service quality, simplify procedures, and truly facilitate the people and benefit the people.

In fact, in our lives there are many “extraordinary profit” industries that are easily overlooked, and the cost is much lower than that of the health care industry. It is suitable for people who want to choose a light asset business, and they can get what they don’t want. To make a fortune, this “great profit” industry is the waste recycling industry. Used clothes recycling For many young people, disposing of waste clothes is a big problem. I feel that it takes up space when it is idle, but it is a pity to throw it away, and it is impossible to sell it on the Internet. In recent years, there has been a sudden upsurge of waste clothes recycling in various places, and there are many old clothes recycling bins downstairs in the community. In fact, my country exports a lot of used clothes overseas every year. According to statistics from the official website of waste textiles, about 26 million tons of waste textiles are exported overseas every year. After they are overseas, they are washed and disinfected by local distributors, and finally flowed in by hanging tags. In the market, the unit price can range from $1 to $10. One can imagine how high the profit is. And those old clothes that do not meet the export standards will be recycled and processed into industrial and agricultural materials. Many people also want to know whether we ordinary people can enter this industry? In fact, a long time ago, there were many small vendors who bought used clothes in rural areas, which cost about 0.1 yuan per catty. After sorting, resell the good clothes to used clothes wholesalers, and sell the different clothes to the renewable resource company, so that you can get higher profits. Waste paper recycling In addition to the recycling of used clothes, the waste paper recycling industry has also achieved wealth creation myths that people can never imagine. Zhang Yin, the founder of Nine Dragons Paper, started from waste paper recycling, and in 2009 she topped the Hurun Rich Women list. In April 2021, he was once again selected as the Hurun Global Rich List with 59 billion yuan in assets. Many people should be unbelievable. We usually disassemble the paper shells that we throw away from express parcels, and others have earned tens of billions of net worth! Recently, due to increasing papermaking costs and increasing paper demand, well-known domestic paper companies have issued notices to raise prices. Paper giants such as Vinda, Qingfeng, and Jierou all plan to adjust prices by more than 10%. In the future, the recycling and reuse of waste paper may become the focus of special attention. Recycling of used electronic products Nowadays, the replacement of electronic products such as mobile phones and computers is too fast. People are constantly pursuing the latest generation of electronic products, so that there are a lot of waste electronic products idle at home. According to data from the Ministry of Industry and Information Technology, the total stock of used mobile phones in my country in 2014 was about 1.83 billion units, and the number of mobile phones eliminated in 2019 reached 499 million units. With the advent of the 5G era, it is expected that the number of mobile phones out of my country will increase to 524 million units this year. Although old mobile phones are of little value, the heavy metals in waste electronic products can cause damage to the environment. Many people have also discovered the business opportunities in this. By recycling electronic products, refining the metal for recycling, it can be environmentally friendly and profitable. Why not? Even Jack Ma has invested in the second-hand mobile phone platform “Cuihuibao”, which shows the potential of this industry. According to expert predictions, second-hand mobile phones will reach a market size of 100 billion yuan. It is worth mentioning that the state has also “recognized” the waste electronic product industry. On March 23, 2021, according to the announcement of relevant departments, the “Waste Electrical and Electronic Products Treatment Fund Subsidy Standard” will be implemented from April 1 this year. It is stipulated that the subsidy standard for waste products such as televisions, washing machines, and microcomputers ranges from 25 yuan to 100 yuan per unit. The main reason is that electrical and electronic products such as televisions and microcomputers still have residual use value even if they are scrapped. For example, 90% of the old circuit boards can be recycled, which has a high recycling value. However, according to incomplete statistics, the number of circuit boards discarded every day in the world has reached several billion. Recycling through different processing methods will ultimately lead to different profits. However, here is a reminder that compared to used clothing recycling and waste paper recycling, the recycling of waste circuit boards requires qualifications, and private processing is not allowed. Therefore, if you want to enter this industry, the threshold is still relatively high. As the saying goes, “Three hundred and sixty lines, you will be the champion.” Those inconspicuous waste items around us are actually very “rich”! In addition, we shouldn’t take “tinted glasses” to treat people who do waste recycling, are you right?