As of 10:00 on June 15th, 2021, the #圣象Different venues, the same ping-pong Douyin national mission, initiated by Dexiang Floor, has received 8000w+ views on all platforms and 264.5w+ likes. The popularity continues to rise at the same time. , The national flooring brand Dekor once again relied on its extremely high attention to make it out of the circle at the speed of light. This is also another successful demonstration of Dekor Flooring on the road of youthful marketing.

Try to rejuvenate and freshen the game, and promote the participation of the whole people through Douyin dissemination

In fact, the National Mission of Dekor Tik Tok is the continuation and implementation of the “Floor Ping Pong Fitness Public Welfare Action” initiated on May 22 with the National Table Tennis team members Qin Zhijian, Liu Shiwen, and Xu Xin. The “Floor Ping Pong Fitness Public Welfare Action” It is calling for national fitness and conveying the concept of healthy life. #圣象Different stadiums and the opening of the national task of ping-pong will bring the concept of healthy life through fun-filled interactions, which exactly caters to the needs of young people’s home sports. Judging from the video co-photographed with the national table tennis players on the topic page, the national table tennis players have made a good demonstration of the floor table tennis fitness exercise. At the same time, through the large traffic promotion on the Douyin platform, the topic has set off a youthful trend among young people.

It was officially launched on May 31. #圣象Different venues also received the active participation of consumers in the ping-pong national mission. Within two weeks, a total of 5.6w+ excellent original entries were received, covering different styles and different gameplays. Creators with more than 10,000 fans contributed 8,252, and creators with more than 1,000 fans contributed 35,126, accounting for 56.08%. The user quality is high.

It is reported that the #圣象 different venues also have the same ping-pong national mission. A total of three creative games of Douyin Stickers, Douyin Co-production, and Live Challenges have been launched. In terms of operation, Dekor has launched a cute new and cute “Play Ping Pong”. Exclusive stickers. During the event, a total of over 6.3w people participated in online and offline experience. In addition to its novel form and simple operation, Dekor also brings the popular BGM of the Huo Douyin platform: “Acknowledged Right” to lead the whole people together in a relaxed and rhythmic rhythm!

With the increase in activity, “Same ping-pong in different venues” has become a hot word on the Douyin platform. Not only that, in order to send full benefits to elephant fans across the country, Dekor Floor has also set up a total of up to 300,000 bonuses. , Up to now, 49,000 bonuses have been divided, with the highest bonus being 1,055 yuan.

Strengthen the brand awareness with the national football, and the drainage effect is remarkable

Abundant and interesting challenge activities, suitable for young people’s preferred forms of communication, and efficient connection of the communication chain, have allowed Dekor Floor to derive countless high-quality original ecological videos. These original contents have undergone a second fermentation in the Internet ecology and become an empowering saint. Like a brand’s super weapon.

Background data shows that among all participating users, those under 31 accounted for 77% of the total; those aged 31-40 accounted for 21% of the total, mostly young users, which is positively related to the distribution of mainstream consumer groups in the market relationship. In addition to focusing on young users, exploring what users actually like is also one of the goals of this event. In the sticker event, Dekor set up a total of three rackets, corresponding to different floor categories. Each of the three rackets used 28,000 videos. Among them, the rackets using Dekor Aspen product stickers accounted for 35%, and the Dekor used for reinforcement. Wooden floor sticker rackets accounted for 73%, and the use of Dexiang Kangyi product sticker rackets accounted for 29%. From this, you can see the popularity of different types of Dekor flooring.

It is worth mentioning that during the event, a total of 2,340w people paid attention to the product information of Dekor Floor through the marketing and management tool “online appointment” that comes on top of each video comment area. From the strong launch of the Douyin platform, to the mass production of high-quality original video content, and to the precipitation of video-based word-of-mouth, Dekor Floor is empowering new business traffic with a brand-new content ecology and becoming friends with more young users.

As the user base and word-of-mouth precipitation gradually increase, Dekor will set new heights in the two dimensions of brand voice and category sales.

The aforementioned actions make some viewers feel like they are watching a gay movie. This leads to uncommon problems in society and affects the development of sexual orientation of young audiences.

Truong Khai Thai

Tran Dang Duoc

After knowing the existence of the above information, the film’s official account premieres Please stop the radio station has updated a controversial post: “Pulled us out to blame us for the movies that are adapted from the American novels.”. Many argued that Please stop the radio station are “rocking” the hit work Sơn Hà commanded due Cung Tuan and Truong Triet Han starred in recent times.

“Son Ha command”

But then, this post was deleted and the admin (account manager) sent the following message to the netizens: “Under pressure from all sides! We delete the post does not mean we are afraid. The more you scold, the brighter we will be.”

Worried that the incident will evolve more and more complicated should account Please stop the radio station has immediately posted the corrections. In particular, the film producer did not receive any complaints regarding the above information. Furthermore, the netizens who shared that article should delete it and stop spreading false news.

Besides, Please stop the radio station Apologize to the audience for this admin’s thoughtless actions.

The story of Yiche and Xinyi’s interaction has become a new story. The key is that Bitche’s midnight move has limited destructive power, and it is quickly curbed by Xinyi Interactive, and the situation is getting more and more bloody.

On the evening of April 14th, Bitauto stated to the outside world that it had initiated a litigation request for judicial dissolution of Xinyi Interaction on April 12, and the Haidian District People’s Court of Beijing has accepted the prosecution documents. In the evening, Bitauto sent two documents, the “Announcement to Xinyi Interactive Company Employee Letter” and the “Letter to All Customers and Partners of Xinyi Interactive” to the employees and customers of Xinyi Interactive.

Previously, Bitauto held a “Board Meeting” of Xinyi Interactive on March 19 to discuss the “dissolution of the company”. Qu Weihai sent a representative to attend and object, but no unanimous resolution was reached.

In the early morning of April 15, the well-prepared Xinyi Interaction issued the “Solemn Statement on the Suspected Crime of Biche Maliciously Spreading Rumors” to the outside world.

In the statement, Xinyi Interactive once again used legal weapons accurately, specifically stating that Bitauto Internet Information Technology Co., Ltd. (“BitCar”) maliciously spread rumors of “judicial dissolution” and damaged Beijing Xinyi Interactive Digital Technology Co., Ltd. (“Xinyi Interactive” or ” The company’s business reputation, intimidated employees, disrupted Xinyi Interactive’s production and operations, and was suspected of constituting a crime. Xinyi Interactive had already reported the case to the public security organs early in the morning.

In the statement, Xinyi Interactive mentioned several key issues:

1. The so-called “judicial dissolution” disseminated by Bitcar on April 14 is that Bitcar deliberately confuses the filing of a lawsuit to the court with “judicial dissolution”. Yiche is a malicious “rumoring” that steals the merits and confuses the public.

2. Bitauto continues to use rumors to undermine the company’s business development. This behavior of “turning the table and smashing jobs” runs counter to Bitauto’s claim that it supports the development of new ideas.

3. The actual situation of the disputes related to Xinyi Interaction is that because the original shareholder Bitcar evacuated all the investment in Xinyi Interaction and refused to return it, Xinyi Interaction held a board meeting on December 14, 2020, and made a legal and effective resolution to terminate Yiche. Car’s shareholder qualifications.Xinyi Interactive has filed a lawsuit on the issue of Bitauto’s embezzlement of huge amounts of funds

Finally, Xinyi Interactive also specifically calls on the management of Bitauto to resolve disputes and problems with each other through reasonable and legal legal channels, not to treat the business community as a river or lake, and not to treat the law as a toy.

Regardless of the right and wrong of both parties, it can be seen from the content of the two parties’ declarations that Xinyi Interaction has always been relatively restrained in the understanding and use of the law. There is one thing to say, which more reflects the characteristics of “knowing the law and abiding by the law.”

In contrast, many practices of BitCar are inevitably criticized. Not to mention that since the incident occurred at the end of last year, it has frequently changed positions, and information releases are often exhausted. There is no lack of contradictions before and after the statement. It seems that Bitche has been unable to control the situation of equity disputes. It seems to be tough on the surface, but there is no big deal in reality. The embarrassing situation of the move.

Looking back at Bitauto’s internal management issues, after an equity dispute, Bitauto unilaterally hired Zhang Hongyu as the new general manager of Xinyi Interactive, and forcibly assigned him to Xinyi Interactive. However, the media soon exposed Zhang Hongyu as a prisoner, causing an uproar in the public opinion. In 2018, Zhang Hongyu, then vice president of Bitauto, was sentenced to three years imprisonment, suspended for three years, and fined 1 million yuan for smuggling ordinary goods and evading tax payable of more than 940,000 yuan, which was a huge amount. Yuan, who is still serving his sentence on the date of appointment. According to the Criminal Law and the Company Law, a person serving a sentence of less than five years after the expiration of his sentence shall not serve as a manager, deputy manager, or financial officer. Therefore, the media also questioned hasty appointments and illegal appointments, reflecting the internal chaos of Bitauto’s management. And afterwards, Yiche has never responded directly to whether the appointment was deceived or committed by someone knowingly, let alone an explanation to the other shareholders and company members of Xinyi Interactive. Instead, it proposed to dissolve Xinyi Interactive’s abnormal actions. A sense of separation.

In fact, Xinyi Interaction with a valuation of 10 digits is a leader in digital marketing. It has a high reputation in the industry. Last year’s revenue was nearly 4 billion yuan. It doubled its profit against the trend. It has more than 800 employees and is a comparable company. Nice good company. Moreover, since the equity dispute occurred in November last year, the current management team has been stable, and the business has been carried out in an orderly manner without being affected. It can be seen that it is a company with a solid foundation and a cohesive force. As the original major shareholder, Yiche has already filed a lawsuit with the people’s court. It should have believed in the law, made legal preparations, provided evidence in court, properly defended its rights, and actively negotiated and resolved actual equity disputes, instead of using such recklessness. the behavior of. No matter how good the company is, once it is disbanded, it will be destroyed, not only the interests of shareholders will be damaged, but the employees and other stakeholders will be the first to bear the brunt. And as you can see from Xinyi Interactive’s public statement, this application for judicial dissolution is not so easy to achieve, but Bitche’s move at this time can be described as “limited harm, but extremely insulting!” The purpose is to shake customers and employees. His confidence can be described as an off-board move that is full of flavour. It is clever to look at, but it also exposes the company’s values ​​and cultural issues that disregard the overall situation and disregard employees’ job opportunities.

Speaking of management, it is also a pain in Yiche’s heart. Bitauto has a lot of rights and wrongs in recent years. It is well-known that it has lost billions in five years, and it has been delisted from the market. The founder of Bitauto, Li Bin, has made Weilai Auto to grow, and he has frequently reduced his holdings of Bitauto and cashed out. This is also a signal. Although Bitauto found a consortium to take over for privatization, under the background of anti-monopoly and prevention of financial risks in the past few months, Internet finance is all over the place, and car-related loan problems are plagued. It is not so simple to rely on the big tree to re-list. .

The current Bitauto CEO Zhang Xuan founded and served as the CEO of an important subsidiary Yixin for many years. The black history of “routine loans” has been exposed by the media in different places for many years. Shanghai Yixin and others have been repeatedly due to illegal collection of routine loans. Deeply involved in litigation.

There are too many cases to list them all. As for the case mentioned during the two sessions, a judgment with the case number “(2019) Min 05 Xing Zhong No. 1874” shows that Fuzhou Hexun Financial Services Co., Ltd. was entrusted by Shanghai Yixin and other four companies to collect loans for it The main person in charge of the collection company was sentenced to seven years and six months’ imprisonment by the court for the use of improper methods for collection of vehicles that were overdue. In the case of routine loans, more and more people familiar with the game of collection companies and financial leasing companies revealed that at the beginning of planning, routine loan companies such as Bitcar planned the violent collection sector, and took advantage of the legal loopholes to violently collect collections. The risk responsibility is passed on to the “downstream brother.” As the former listed company Yiche and the current listed company Yixin, actively deal with the aftermath of usury and save the precarious business model. This is the most important task, rather than emotionally random moves and making too many enemies, which not only makes people laugh, but also Continue to erode the company’s credit and influence.

How this scuffle ended is still unknown, but Xinyi Interaction seems unlikely to be dissolved within the year as Yiche said. The interference and suppression of this move is also unlikely to cause substantial harm to the interaction of new ideas, but it can make its employees feel the same hatred and unite.

The time has come to April 2021. The age of savage growth of how bold and productive people are is over. All kinds of rash heroes are busy how to land safely. This is really not something that can be settled by high-profile hard work. Stage.

Therefore, as a market entity, an enterprise that truly respects the law and knows and abides by the law is an important part of the corporate values ​​and a necessary prerequisite for the healthy development of the enterprise and the market.

I hope Xinyi Interactive and Bitche can do the same. Seeking common ground while reserving differences, considering the overall situation, reasonable negotiation, and symbiotic development, I believe that is the real way out for this dispute.

(This article comes from a reader’s contribution)