Produced | Chaoqi.com “Yu Jian Column

Recently, Times Angel Technology Co., Ltd., an invisible correction solution provider with invisible braces as its main product, was listed on the Hong Kong Stock Exchange. The stock price opened 131.21% higher at 400 Hong Kong dollars per share. The capital market reacted strongly, indicating that Times Angel has already Become a major player in the field of orthodontics on the secondary market dental track.

Although the capital market has voted with its feet to tell us how good the dental track is, Angel of Time has also reborn in the experience of capital operation and is expected to become a spokesperson in the field of orthodontics. However, in recent years, Angel of Time has been plagued by many lawsuits, and the corrective plan proposed by the company has been questioned by the industry. The backward use of materials and the insufficient case database have restricted the development of Angel of Time.

So, is Angel of Time being awarded the aura of a heavy player on the dental circuit, is it worthy of the name, or is it a mere illusion?

70% gross profit business is really good! Still really expensive?

Today’s Angel of the Times, being pushed to the forefront, is inseparable from its 70% gross profit margin. According to data from the Prospectus of Time Angel, from 2018 to 2020, the gross profit margin of Time Angel has been rising, from 63.8% to 70.4%. This shows that when consumers buy a 100 yuan product from Time Angel, the actual cost is only 30 yuan.

In fact, 70% of the gross profit is not an exaggeration. Among the products demanded by the beauty, the gross profit margin of cosmetics has always been very high. The gross profit margin of Estee Lauder is 80.6%, the gross profit margin of Shiseido is 75.59%, and the gross profit margin of Shanghai Jahwa is 77.7%. The gross profit rate of beauty equipment is generally as high as 70%.

Products with high gross profit margin generally correspond to higher marketing costs. High marketing costs mean that product demand is not so strong. For example, cosmetics, brands, and a wide variety of products, consumer choices may rely more on advertising, marketing, brand influence, External stimuli and so on. To put it simply, a product with a high gross profit must be considered valuable by consumers. As far as a company is concerned, the higher the barrier to competition, the more confident it is to make a high gross profit. However, judging from the trend of the era angel Mori Lu all the way up in the past few years, its moat has no sign of deepening. Compared with marketing expenses, the proportion of research and development expenses is not prominent. From 2018 to 2020, the research and development expenses of Age Angel It accounted for 10.3%, 12.5%, and 11.4% of revenue in the same period. In fact, Angel of Age’s brand self-innovation ability is not outstanding. According to relevant data, Time Angel’s strongest competitor, the international big-name Insime, holds 800 patents, and Time Angel has only 92 registered patents in China, which is far from Insime. The gap in the number of patents not only reflects the weakness of Time Angel in self-service innovation, but also reflects the difference in brand positioning between Yinshimei and Time Angel. Yinshimei focuses on the high-end market, with an average price of more than 40,000. Time Angel focuses on the mid- to high-end market of 20,000-20,000 yuan. Although in the domestic orthodontics field, price sensitivity and results orientation give Time Angel the opportunity to impact the high-end market, research and development Insufficient investment, the Angel of the Times always has a certain gap from Yinshimei, and it may be even more powerless to seize the high-end market. Therefore, although Angel of the Times is in the blue ocean market of the tooth circuit, it also has 70% of the gross profit, but if it wants to go smoothly on the road of future development, I am afraid it will not be so easy. Angel of the Times wanted to “overtake on a curve”, but it caused controversy “Slow technological iteration, material comfort greatly affected by subjective feelings, high initial investment, and long return period” are the main pain points under the glamorous appearance of the orthodontic track, which also makes it easy for many entrants to follow in the development process The road of focusing on marketing rather than R&D, because it wants to make quick money. Time Angel’s sales and marketing expenses from 2018 to 2020 accounted for 17%-19% of its revenue in the same period. Compared with the R&D investment in the same period, the controversy of focusing on marketing and over R&D is also very loud. Moreover, Angel of Time starts from the sales process, hoping to weaken the dominant position of dentists in the sales link, realize consumers’ self-purchasing, and let Angel of Time realize overtaking in corners. It is understood that Li Huamin, founder of Time Angel Group, has repeatedly emphasized the importance of “digital oral cavity” in public. In 2014, Li Huamin proposed that the future invisible braces will no longer be medical supplies guided by dentists, but popular products that consumers choose to buy, and said that this will be the direction that Angel of the Times will focus on in the future. In 2018, Angel of Time announced publicly that it would invest 100 million yuan each year in the next three years, dedicated to promoting innovation and research and development in the field of orthodontics. However, industry professionals expressed disagreement. Zhang Jun, the chief physician of the Orthodontics Department of Shaanxi Provincial People’s Hospital, once publicly stated that orthodontics should be tools in the hands of orthodontists. Mobile control. Some professionals also pointed out that it is impossible to design a scientific and effective personalized plan without face-to-face inspection and communication. Based on Time Angel’s idea of ​​”putting the cart before the horse”, the rumors that the braces produced by Time Angel are mainly dominated by manufacturers have also begun to be heated, and Time Angel’s answer to this question is that the proportion of manufacturers’ back-end designs will be more, but the back-end is still Mainly to dentist. In fact, a small orthosis may seem unremarkable, but it involves many disciplines, including clinical stomatology, materials science, mechanics and other disciplines, which have relatively high technical barriers. The Angel of Time wants to weaken the proportion of dentists in the sales link, which may also be related to the scarcity of orthodontic dentists. It is understood that in 2019, the United States had 48.1 general dentists and 3.3 orthodontists per 100,000 people, while my country had only 14.8 general dentists and 0.4 orthodontists per 100,000 people in the same period. Not only is the proportion of orthodontists low, but the training cycle is long, ranging from 8 years to 11 years. There are only 250 orthodontic postgraduates in the country every year, and the number of dental professional service institutions is small. The shortage of orthodontists may be short. There is no relief inside. As a result, the shortage of orthodontists will most likely limit the development of Age Angel in the near future. At this point, Age Angel should be very clear. After all, Angel of Time’s products are basically tied to dentists and recommended to consumers by orthodontists. Angel of Time, who values ​​channel marketing, will not be aware of the negative impact of lack of dentists. What’s the difference between 0.4% distance? At present, in the domestic market, Yinshimei’s market share is 41.4%, followed by Time Angel with 41% of the market share. From the data point of view, Time Angel is only 0.4% away from Yin Shimei, which is 0.4%. It’s not that simple behind the% gap. First of all, Angel of Time is inferior to Hidden Beauty in terms of material comfort. It is understood that Angel of Time uses Master Control material, while Angel of Time uses Smart Track material. Moreover, Angel of Time currently uses the same material as Hidden Beauty. The used material “EX30” belongs to the same generation. Some people in the industry pointed out that the difference in materials is not only in price, but also in comfort. The comfort of Hidden Beauty is not only better than Angel of Time, but also has relatively small errors in tooth movement. The materials currently used by Angel of Time are not as good as hidden and beautiful in terms of corrective strength, thickness, elasticity, and wrapping properties. The material shortcomings are not only a stumbling block for Angel of Time to catch up with Yin Shimei, but also reveal the shortcomings of Angel of Time in technology. In order to make up for the lack of comfort of materials, Angel of Time launched the “Champion Edition” braces, a multi-mode invisible appliance based on its “standard version” series of braces. It is understood that the “Champion Edition” has two aligners made of master Control and master Control S. It is speculated that the “Champion Edition” is a superposition of the soft version, the “standard version” and the hard version, the “standard version”. Attempts to use quantity to alleviate the discomfort brought about by the technical level have not responded positively. In addition, according to the industry classification standards established by Insime, accessories are divided into “traditional accessories” and “optimized accessories”. The latter can optimize tooth movement efficiency and reduce the number of accessories mentioned. Movement error. However, Time Angel’s optimization in this area has not made a significant breakthrough. As of November 2020, the optimization accessories used by Time Angel are not resin protrusions that “can directly provide active force on tooth movement.” Secondly, the disparity in case data between Yinshimei and Time Angel also has a significant impact on the future development of Time Angel. According to public data, Invisime has more than 8 million cases worldwide and about 1 million cases in Asia, while the total proportion of Angel of Time is less than 600,000. Not only that, for consumers, orthodontics are usually only once in a lifetime, and the repurchase rate is extremely low. This is not objective for business growth in the orthodontic field, but Shimei has a high market share in the United States. , The market share in China also occupied the first place with 41.4%. Angel of Time mainly relies on the domestic market, and it is also very difficult to go overseas. In the business blueprint, Insimei has clearly taken the lead. Therefore, the distance between Angel of the Times and Invisible Beauty is far more than the 0.4% market share gap shown in the data. Products, technology, and brand power may all be the direction that needs to be pursued in the future. Concluding remarks At the time when the economy of beauty is prevailing, the demand for beauty is kicking off a new round of capital feast. As the leading company on the orthodontic track, Angel of Time is waiting to see how this heavyweight player will perform in the secondary market. Although the invisible braces are both good for medical beauty and dentistry, there are always shadows under the sun. The scarcity of dentist resources and the lack of technical input make Angel of Time still far away from the veritable leading enterprise. Therefore, guiding capital to accelerate the cultivation of professional talents, increase R&D investment, improve product quality, and build stronger technical barriers are the things that Angel of the Times may have to consider in the follow-up

From April to now, Alpha has become the dominant strain in the US. Alpha’s superiority made scientists wonder why this virus strain spread so quickly. Recently, a study published online on June 7 was New York Times The quote has found the “secret of success” of this mutation: Alpha disables the first immune “stronghold” gland in the human body, giving the virus more time to multiply when it enters the body. up quickly. The Alpha mutation once made the UK crippled. Photo: Reuters. “Turn off the bell” alert Alpha has a total of 23 mutations – what sets it apart from other coronavirus strains. When this strain began to spread widely in the UK, researchers began examining the genetic sequence to look for an explanation of why it spread faster than other strains. Many researchers focused on nine mutations that change the proteins that coat the coronavirus and allow them to enter cells. One of those mutations helps the virus bind more closely to these cells, increasing the likelihood of successful infection. But other scientists focus on how Alpha affects the human immune response. Virologist Gregory Towers and colleagues at University College London cultured the coronavirus in human lung cells. They compared cells infected with Alpha with those infected with previous variants of the coronavirus. The team found that alpha-containing lung cells produced less interferon. Interferon is a protein produced naturally by cells in the immune system. They also found that in cells with Alpha, defense genes activated by interferon were less effective than in cells infected with other strains. Somehow, the most important “alarm bell” of the immune system barely “sounds” in the presence of the Alpha variant. “It becomes almost invisible (when it enters the human body),” Dr. Towers said. The UK has to impose strict restrictions because the strain B.1.1.7 spreads quickly. Photo: LBC. To find out how Alpha achieves this “invisibility,” the researchers looked at how the coronavirus replicates inside infected cells. They found that Alpha-infected cells made a lot of extra copies – about 80 times more than other variants – of a gene called Orf9b. According to previous research by molecular biologist Nevan Krogan and colleagues at the University of California, San Francisco, Orf9b makes a viral protein that attacks Tom70 — a protein needed to release interferon when the virus enters the body. body. From all of these studies, Dr. Krogan concluded that the Alpha variant contained a mutation that produced more Orf9b protein than normal. The Orf9b protein surrounds the Tom70 protein, reducing interferon production. The infected virus is no longer hindered by the immune system, so it rapidly multiplies in the human body. About 12 hours after infection, the immune system starts working again. Therefore, Dr. Towers speculates, people infected with Alpha have a stronger response than those infected with other strains. The virus-laden mucus lingers in both their oral and nasal cavities, making Alpha more contagious than ever. However, Dr. Laurent-Rolle insists more evidence is needed to support this conclusion. For example, scientists have not yet run a standard test to test the amount of the Orf9b protein. Dr. Krogan said he and his colleagues are looking to practice that experiment now. Totally different Dr. Krogan’s group also started similar tests on other strains, including the strain first identified in South Africa, called Beta (B.1.351) and the first identified strain. first in India, called Delta (B.1.617.2). The preliminary results surprised them. Both Beta and Delta reduce interferon in infected cells. But there is no indication that these two strains did so in the same way that Alpha did. Each strain evolved in a different way to control the immune system. Virus mutant particles B.1.1.7 from patient samples in the laboratory. Photo: NIAID. Cecile King, an immunologist at the Garvan Institute for Medical Research in Sydney, Australia, stressed that understanding how the virus evades the immune system will help in the development of a Covid-19 vaccine. Vaccines now help the immune system recognize mutated proteins. But research on patients recovering from Covid-19 shows that their immune systems learn to recognize viral proteins, including Orf9b. Some researchers are looking to include the coronavirus protein in a new vaccine. But this process needs care because some proteins reduce immunity. “It’s a pretty complicated process. But if we take a closer look, it might be possible,” Dr. King said.

Two US F-35 fighter jets attempted to enter Syrian airspace and approach a Russian military base in the Syrian Arab Republic. However, Russian air defense systems at Khmeimim airbase and Russian naval base in Tartus (Syria) detected it. The US F-35 was confident in its superior stealth capabilities, but it was quickly discovered by Russia. Immediately after being exposed, a Russian Su-30SM was dispatched to intercept. The Su-30SM has just had an F-35 interception that scared US pilots. According to information obtained by the AVP news agency, the Russian fighter jet hid by activating electronic countermeasures and approached two US F-35s without being detected. The appearance of the Su-30SM was completely unexpected for American pilots. Despite the overwhelming advantage in numbers, two F-35 fighters were forced to turn around immediately and leave the border area of ​​Syria. “The F-35 pilots panicked and realized their failure. They don’t think long and want to leave the danger zone,” reads a document published in the Baijiahao publication. Up to this point, this is the second incident involving the Russian Su-30 fighter intercepting the US F-35. Russian patrol cars stopped American armored vehicles a few days ago. In recent times, Russia and the United States have frequently encountered each other in Syria. In each of the US violations, Russia reacts very strongly, thereby sending a clear message to Washington. A few days ago, two US and Russian patrol convoys had a tense clash. The voluntary movement of US forces was stopped by the Russian military police and this is also the second time in about 30 days that the two sides’ forces have clashed on a Syrian highway. The unannounced move is seen as an act of US tension in relations with Russia in Syria. With its fierceness, Russia also had a response message. Recently, a published photo shows Russian patrols approaching a US military facility in the east of the Syrian Arab Republic. The published image shows that Russia’s “Steel Leopard” BTR-82A aimed guns at the US command post and armored vehicles. According to the AVP news agency, this close action proves Russia’s superiority and it is also a way to convey the message “all provocations will be quelled”. The photo shows that the US base and armored vehicles are within range of the “Steel Leopard” BTR-82A. In the photo published on the Telegram community, we can clearly see that the BTR-82A armored vehicle’s gun is aimed directly at the US military base. To this day, it is not clear where and under what circumstances this photo was taken. But, before this photo was published, the Russian military convoy stopped the American convoy. “Iron leopard” BTR-82A terrified many enemies on the battlefield. (ARMIES POWER source) It should also be noted that since the beginning of the year, Russia has significantly increased its presence in the territories of Syria. And from Washington’s perspective, some of the areas where Russian forces have increased their presence are already controlled by US forces. AVP source said that Russian military equipment and even military aircraft have appeared more and more often in these areas. Peace (According to AVP)

“However, it is still too early to announce the modernization of the Su-57”, said Major General Vladimir Popov, member of the Expert Council of the movement “Strong Russia”, Honored Military Pilot. launched and added, so far only 3 squadrons are flying this new generation fighter. “Here, we are most likely talking about the completion of the second-stage engines. By the end of the year they are expected to enter series production with characteristics that are true to the standards of the 5th generation aircraft.” “Today, the Su-57 flies on the AL-41F1S for 4+ generation fighters, despite its high maneuverability thanks to thrust vector control, a new engine has been produced for it, went through testing and the certification was practically passed,” Popov said in an interview with PolitExpert. The upgraded version of the Su-57 is most likely just a second-stage engine integration Now the central question regarding when to put the new engine into production is decided. Boris Popov suggests that Minister Manturov is most likely alluding to this when talking about the modernization of the Su-57. Phase two engines have been included in the project, but their creation is being delayed. “It has to do with economic issues at home and abroad, especially when Western rivals have come a long way. But now this period is over. We are completely independent. production, testing new engines and getting ready for mass production,” Major General Popov explained. “Currently in practice, operational experience is being gathered when the characteristics of the aircraft are confirmed,” emphasized Popov. “It’s not the test engineers that prepare the aircraft, but the technical staff who work directly in the unit. This is like another human quality. In this case, some nuances emerge, those New processes are being approved, parts or even systems are changing,” said the honorary pilot. “Two years have passed since these aircraft entered service with Air Force units. There have been a number of minor changes that need to be made to the structure. This is also a type of modernization for the Air Force. for the Su-57”, Major General Vladimir Popov concluded.

“As early as Soviet times, this concept was formed when our armed forces simultaneously used front-line fighters of both heavy and light.” “If in the fourth generation, the MiG-29 plays the role of a twin-engine light fighter and the corresponding heavy is the Su-27, in the fifth generation we have the same twin-engine Su-57. for expensive”. “Until recently we did not have an aircraft of another light weight class,” said AviaPort’s head of analysis, expert Oleg Panteleev. At the same time, light and heavy fighters are designed to solve different problems. “Heavy fighters are needed to cover large areas, which means they have to fly a long enough distance before completing the mission,” the expert explained. “For light fighters, aircraft with fuel reserves and a smaller combat range, another mission has been determined. Figuratively speaking, it would fight over a protected object and tackle an equivalent range of missions in terms of versatility, including aerial combat and assault against ground and water targets, but at a shorter distance from its base,” added Panteleev. Concept graphics of a new generation of Russian single-engine light fighter This expert considers the idea of ​​​​building a single-engine fighter to be right. “Common sense, a single-engine aircraft will always be cheaper than a two-engine aircraft if we consider comparable performance,” he said. “However, in the event of one engine failure, the plane is likely to crash, while a twin-engine aircraft can continue to fly thanks to the other engine.” “But with the progress being made in improving the engines and increasing their reliability, situations where engine failure leads to the loss of an aircraft are quite rare. Second, rescue work has developed well enough to ensure guarantee the rescue of the pilot,” Panteleev said. The expert also pointed out that at the test stage, Al-31FN series 3 and 4 engines can be used. In addition, during aircraft construction, flight tests can be performed on existing engines to check the operation of systems independent of the dynamometer. Of course it does not match the full range of engine characteristics that are the target of the aircraft. “We also know that the AL-31 and its modifications are a well-run and mass-produced engine with high reliability due to the modernization carried out. So at the experimental stage, its use proved to be quite reasonable,” said Panteleev. At the same time, the expert noted that the construction of engines that can be used in the light version of the fifth-generation aircraft has been taking place in Russia for a long time. “We remember that the new engine for the Su-57 was used and the T-50 prototype of the Su-57 fighter even flew with this engine. So there will certainly be no delay in creating a new engine,” Panteleev said. As for the difficulties that need to be solved when building a fifth-generation light fighter, the expert notes a large number of requirements for it. Often these requirements conflict – “compact, low reflectivity and high payload, long flight time and, if possible, supersonic cruise; deployment of concealed weapons and an increase in the range of weapons carried, including relatively large long-range missiles”. “So the main difficulty is how to achieve the optimal combination of requirements, and at the same time to compete on price so that the aircraft does not burden the Russian budget and is attractive for export.” Mr. Panteleev concluded.

In the current payroll of the Russian Aerospace Forces, there are more than 2000 jet aircraft of all types. However, this force only uses two-engine fighters, does not own any single-engine fighters. One of the main reasons is that most of the fighters in the current Russian Aerospace Forces, most of which are fighters developed from the previous Su-27 series, use two jet engine. However, part of the reason why Russia did not use single-engine fighters in service, came from the lack of it in the final stage when the Soviet Union was about to disintegrate. Specifically with the MiG-29 fighter. This type of fighter, when developed, was aimed at a single-engine fighter design, to compete with the US-made F-16 fighter. However, this design encountered a very difficult obstacle, that is, the Soviet Union at that time did not have a jet engine strong and light enough to be applied to the design of the MiG-29 at that time. . Designer Mikoyan then had to revise the drawings of the MiG-29, forcing it to use two jet engines instead of one as originally envisioned. Basically, at the last stage when the Soviet Union was about to disintegrate, it was very difficult to spend money on research and manufacturing of new generation jet engines. The fighter designers were then forced to use all that was available to them, and the idea of ​​a single-engined Moscow fighter jet ended since. However, it can still be considered that twin-engine fighters have more advantages than single-engine fighters. The US itself at the present time has also stopped producing single-engine fighter aircraft, the F-16 version, although very popular, has only received further upgrades so far, the new production line has been closed. Doors from 2017 to 2019 are allowed to reopen, but only for export. Compared with single-engine fighters, dual-engine combat is considered to be more stable in operation. In the event of one engine failure, at least one remaining engine is enough to bring the plane to a safe landing. Two engines, which means that the aircraft will have two independent power supplies to power the computer system, and also the hydraulic systems on the plane. With single-engine fighters, once the engine stops working, the aircraft will immediately fall into a state of loss of control. Especially with today’s modern aircraft, which use fly-by-wire electronic steering, as soon as the engine is turned off, the computer will also turn off and the steering system will be useless immediately. The American F-16 fighter itself also uses special fuel, along with an electrical energy storage system, allowing the aircraft to operate for an additional 10 minutes after the engine is turned off. At the end of 10 minutes, the energy reserves will run out and the aircraft will also be uncontrollable. In the opposite direction, a single-engine fighter has the advantage of being more compact, lighter, and more fuel-efficient when compared to a twin-engine fighter with the same output thrust. Even the US F-16 fighters, capable of carrying weapons up to 7.7 tons, are only 300 kg inferior to the Russian twin-engine Su-30 aircraft. In the future, Russia is looking to replace its MiG-29 fighters with a single-engine fighter. However, up to now, the design of the new Russian single-engine fighter is likely still on paper. The first thing Moscow needed was a jet engine powerful enough to carry the fighter. Image source: Pinterest. Russia’s MiG-29 fighter is still considered the most “light” fighter that Moscow owns. Source: Mikoyan.

The Eurasian Times has just published a graphic image of a single-engine fighter, believed to be of a future design, built by Russia based on the Su-57 fighter, in order to overcome the biggest weakness of this aircraft. , which is the lack of stealth. Accordingly, Sukhoi Corporation has embarked on the design of a new fighter, based on the original design of the Su-57, but enhancing stealth to a new level. Information from the Eurasian Times also said that it is likely that the next design of this new fighter jet will be equipped with only one engine. So far, the Russian Su-57 fighter has always been praised for its excellent maneuverability and speed, but to achieve speed and maneuverability, the Su-57 at the expense of invisibility. Although Russia has never acknowledged it, many military experts believe that the 3D vector engine design on the Su-57 is the fighter’s fatal weakness in front of enemy radars. Unlike the engine design hidden inside the stealth cover of the aircraft like the US F-22 Raptor, the engine of the Su-57 fighter is almost completely exposed. The radar-absorbing shell of the Su-57 fighter does not cover the aircraft’s engine parts, which means that, even though the entire Su-57 is invisible, its engine will still be targeted by enemy radars. side caught. The difficulty of Russia is that the engine of the Su-57 has too good performance, generates a lot of heat and is a 3D vector engine. All of these factors will make the Su-57’s engine impossible to fit inside the aircraft, nor can it be covered with a radar-absorbing shell on the outer surface. The US itself has admitted to trading the maneuverability, as well as the speed of the F-22 Raptor and F-35 fighters in exchange for superior stealth, but with the Su-57 everything is different. does not appear to be going in this direction. In addition, information about Russia’s next 5th generation fighter model will be equipped with an engine, also making many people curious and excited. Since the dissolution of the Soviet Union, Russia has not built any single-engine light fighter. Russia’s lightest fighter today, probably the MiG-29 – is also equipped with two engines, and can be considered a medium fighter. The single-engine fighter, in theory, is not much inferior to the twin-engine fighter in terms of weapon carrying capacity and aerial range. Not to mention, single-engine fighters will have lower production costs, shorter assembly times, and lower usage and depreciation costs. Currently, on the world market, the US F-16 single-engine fighter is still “hegemonic” and has almost no rival. Despite having only one engine, the US F-16 fighter is still capable of carrying up to 7.7 tons of weapons – only 300 kg less than the maximum weapon load of the Su-30. This is currently also the backbone of the US, with 1,300 in service, the most numerous fighter in the world at the moment. The test pilot pushed the Su-57 fighter to the limit of its maneuverability with a series of unbelievable flight maneuvers. Source: Sukoi.

Sukhoi’s Su-57 fighter Associated TASS May 26, citing a source in the Russian military aircraft industry, said the above information Sukhoi is a well-known company in the military aircraft manufacturing industry, especially the Su-family fighters and fighters such as Su-27, Su-30, Su-35 and the latest is the Su-57 stealth fighter. . These aircraft are all 2-engine, similar to the MiG family fighters in the Russian air force such as MiG-29, MiG-35… Source of TASS “The Sukhoi company is developing the first single-engine light tactical aircraft in modern Russian history with a take-off weight of up to 18 tons,” said the statement. According to him, the aircraft can reach a maximum flight speed of more than Mach 2. The fighter is distinguished by its super-maneuverability and improved take-off and landing characteristics due to the impact of the propulsion engine. push vector. In early April, it was reported that the Russian Ministry of Defense had approved the final exterior design of a new type of stealth bomber, also known as the “advanced long-range aviation complex” (PAK DA). ). The PAK DA aircraft is being developed by the Tupolev company with the priority of reducing radar reflections and equipping long-range weapons. Sheet Izvestia news: Several features of the PAK DA have been approved after a series of tests to determine the level of radar signal reflection, aerodynamic test results. “Work on the development of the PAK DA program is at the detailed design stage, construction of several prototypes of a promising bomber is underway,” RIA Novosti quoted a source in the Russian military-industrial complex as saying. The source said that the new bomber will be built according to the “flying wing” aerodynamic scheme, with subsonic speed and long flight time. In addition, it will only use internal weapons, including hypersonic missiles. “It is said that this bomber will be able to control groups of unmanned aerial vehicles and therefore be able to use almost any type of air-to-air missile,” the source said. The new bomber is expected to enter service in 2027. It is expected to replace the Tu-95MS turboprop bombers in the Russian Aerospace Forces. Earlier, it was reported that the Russian Defense Ministry was working on a project to build a special unmanned aerial vehicle (UAV) and a control system for it to be able to engage in anti-submarine warfare. Potential platforms for creating such an apparatus are currently being studied, sources in the Russian Defense Ministry told. Izvestia . In the future, there are plans to use heavy drones equipped with anti-submarine weapons. Several devices combine to form a network that can coordinate the search for the enemy. The drones can be launched from airports or from land. They will be controlled from both aboard and in the air, aided by automation capabilities and artificial intelligence elements. These devices can attack the target independently or in combination with the weapons of other anti-submarine weapons.

The art of living “branded” A study from Boston Consulting Group shows that by 2025, Millennials and Gen Z – also known as the “new generation rich kid” will account for more than 60% of customers in the high-end market with sales. estimated at 500 billion USD. The concept of high-class experience of the luxury segment is not the same as that set by the previous generation – exposing wealth by wealth, the new generation “rich kid” prefers intangible values. , a life of more discreet enjoyment, enhancing emotional value through personalized experiences. The real “rich kids” are not only interested in the brand as a “label” to flaunt their wealth, the brand is the representation of a sophisticated lifestyle, aesthetic gout and personal experience, The more distinctive and specific, the more attractive. In addition, they also desire the sustainability of the brand, ensuring that it cannot be replaced in the future. Sustainability here is understood in the sense that luxury brands need to operate and carry the “breath” of brand values ​​for a long time, undisturbed with market trends. Experience the “branded” lifestyle at Grand Marina, Saigon The first concern of the new generation “rich kid” about a living space is not only in the luxury and flashiness, they are always looking for difference and want to be the pioneer in orienting a lifestyle. Authentic “brand name”, showing subtle aesthetic gout and highlighting the intangible values ​​that the brand brings, Grand Marina, Saigon – the world’s largest luxury real estate project of the Marriott International brand, invested and developed by international real estate developer Masterise Homes, is the place to bring an unprecedented lifestyle experience. ever in Vietnam in accordance with Marriott standards, where all the elements expected by true “rich kids” converge: sophistication in design, service experience worthy of the Marriott brand. Each apartment here is a paradise with sophisticated, unique design and its own mark for the owner. Every component and detail of the living space in these two collections has been designed and completed to the high standards of Marriott worldwide. This place not only brings a new standard of “branded” lifestyle, but also helps owners assert themselves and personal aesthetic gout in every detail. Grand Marina, Saigon is an artistic masterpiece, a sophisticated living space that inspires to connect brand values ​​and affirm the value of the owner. Stepping into the lobby area of ​​Grand Marina, Saigon, the new generation “rich kids” will immediately feel the sophistication in the design art and 5-star standard service of the Marriott brand. Luxury living room in The Prime Collection apartment – one of two “branded” collections of Grand Marina, Saigon. With the main design concept “Live Brilliantly” (Living with the imprint of prosperity), showing youthfulness, dynamism full of pride. The office is designed with warm, elegant colors to help bring abundant energy, the glass door system helps to enjoy the whole view of the Saigon River and the magnificent city center. The colors in the bedroom are uniquely coordinated according to Marriott’s signature design language, bringing youthfulness and creativity. Posts : Beautiful Online

55ZH6M Nebo-M radar station of the Russian military. Photo: Russian Ministry of Defense Yan Noviko, General Director of Almaz-Antey, said at a forum on new technology in Moscow on May 23: “The Nebo-M radar system is the ‘killer’ of stealth technology. Radar can detect F-22, F-35 relatively easily. Mr. Niviko also said that Almaz-Antey is capable of producing about 30 types of mobile multi-purpose radar, thanks to proper investment in research projects as well as new technology. 55ZH6M Nebo-M is the latest Russian radar, designed and manufactured by the Nizhny Novgorod Radio Engineering Research Institute (NNIIRT) of Almaz-Antey. Along with the Container radar, the Nebo-M surveillance station is considered the backbone of the battlefield radar network on Russia’s land borders. So far, 55ZH6M Nebo-M has been deployed in all the most important directions in Russia. The first Nebo-M complex was delivered to the Western Military District in 2017, followed by combat units stationed in Transbaikalia, Khabarovsk and Primorye. A year later, this advanced radar network was deployed in an air defense unit based in Crimea. The portable Nebo-M system can be rapidly redeployed to other locations by land or air. The new Nebo-M series is capable of detecting aircraft and ballistic missiles at a distance of up to 1,000 km, a big step up from the early Nebo radar systems developed under the Soviet Union. This radar station operates on the principle of active electronic scanning, making the 55ZH6M Nebo-M capable of resisting enemy jamming. When specifically installed to track targets at medium altitudes, Nebo-M radios are sometimes equipped with low-altitude radar systems like the Podlet-E. Is it really something to worry about with US stealth fighters? TASS news agency (Russia) quoted Noviko as saying that stealth technology does not cause difficulties for Russia’s new radar complexes. In theory, this is true, because VHF high-frequency radars like the 55ZH6M Nebo-M can identify an F-35 or F-22 in flight. American stealth fighter F-35. Photo: Reuters American experts say that there are many things to confirm in the Russian statement. Identifying a new target is the first step and part of the process of catching and killing the target with many stages. After locating the target, for example the F-35, the requirement for the radar station is to fix the target, track, and “catch” successfully before transferring the parameters to the unit tasked with destroying the target. target. According to General Dan Flattley, a former F-35 pilot of the US Air Force, in order to destroy the F-35, Russia must build a chain of target destruction. This task is usually performed by Russian anti-aircraft missiles, such as the Russian S-400 defense system. Until now, whether the S-400 is capable of destroying the F-35 or F-22 stealth fighters is still a subject of debate. Technically, it is clear that the 55ZH6M Nebo-M watchdog can identify the US 5th generation fighter. But that’s only part of the battle sequence. Locating is one thing, but whether Russian air defense systems can destroy the F-35 and F-22 is another story, because many factors are involved. If “detect” but not have the ability to “precise attack”, the radar’s performance does not make much sense. US stealth technology only needs to overcome the “destroy” limit of Russian missiles to be considered successful.

Americans call the unexplained neurological problems experienced by US diplomats in Cuba in 2016, including dizziness, ringing in the ears, headaches and nausea – sometimes combined by a ” the mysterious but more serious noise…, is the “Havana Syndrome”. Notably, in 2018, some US employees working in a few countries other than Cuba such as China (in Guangzhou) also reported experiencing similar symptoms – dizziness, lightheadedness, fatigue, or fatigue. headaches and blurred vision, memory loss and difficulty concentrating; some even face severe vision and hearing loss; children in the home had nosebleeds – prompting the Donald Trump administration to allege that diplomats were attacked with a secret weapon. In the late 2010s, US and Canadian diplomats experienced health problems of unknown cause; Source: stellariasacademy.online Mosquito repellent may be the cause of a mysterious illness that affects about 40 US and Canadian diplomats in Cuba, according to Canadian government research. Scientists from Dalhousie University and the Nova Scotia Health Service studied Canadian victims and also the brain of a pet dog after death. The results showed that these people lacked cholinesterase – an enzyme necessary for the functioning of the nervous system. Some pesticides work by inhibiting this substance. During the 2016-2018 period, Cuba stepped up the spraying of disinfectants to prevent the spread of Zika. That was also the time when diplomats had unusual symptoms. It is not clear if Cubans will be affected by the disinfectant, but the Canadian team of scientists is planning to work with Cuban scientists to further investigate the issue. Returning from Guangzhou, American diplomats were only allowed to take unpaid leave instead of receiving treatment and rehabilitation. The Trump administration also did not launch an independent investigation into the cause of the incident. American diplomats who had to be evacuated from Guangzhou are still fighting for not receiving the benefits they deserve compared to victims of the “Havana Syndrome”; US diplomat Mark Lenzi filed a lawsuit against the State Department. Meanwhile, some medical experts and US officials believe that this is just a psychological disease that is formed in a stressful working environment abroad. According to the New York Times, the University of Pennsylvania Brain Injury Rehabilitation Center has received 44 American diplomats returning from Cuba and 15 returning from China. Here, treating doctors declined to comment in detail, but rejected the theory of a psychological illness. According to them, these patients all experienced brain injuries due to external influences. Symptoms Similar to “Havana Syndrome” The Pentagon and other agencies that are investigating the incidents have not yet discovered or released details, but the suspicion of an attack that happened too close to the White House is of interest, especially for these reasons. familiar – terrorism. In early April 2021, the Senate and House Armed Services Committees were briefed by Defense officials, possibly including an incident that happened near the White House. The latest symptoms similar to “Havana Syndrome” have been reported near the White House, for some; Source: news.com.au The incident happened on the Ellipse – the large oval lawn south of the White House – where the “energy attack” took place that made a National Security Council official fall ill, according to several current officials. current and former US official with CNN. A female White House official also reported a similar incident in 2019, when she was walking her dog in suburban Virginia, according to a GQ report from 2020. All people who have experienced symptoms These witnesses all report their experiences to the CIA and the foreign personnel department of the State Department, to quickly open investigations into possible “Havana syndrome” attacks. A study by the National Academy of Sciences in late 2020 found that the illness that American officials contracted in Cuba, still known as “Havana Syndrome,” could be the result of microwave radiation. The document also says that the Soviet Union studied the effects of radio frequency energy 50 years ago – meaning any country, group or entity with similar technology could be behind the attack. power station near the White House and elsewhere. Microwaves are a type of electromagnetic radiation. The human eye can only see a small fraction of electromagnetic radiation – as visual light. But today, microwaves are in common everyday use – including telephone and television communications. Industrial applications include potato processing, plywood drying and curing, bread and donut making, etc. Sonic weapons may be the cause of the incident at the White House A directed-energy weapon that uses microwaves can quickly heat up parts of the body – especially those with less blood flow, like the ears, testicles, or brain. But more likely, the microwave during the “Havana Syndrome” event – and possibly the event near the White House – was the use of sonic weapons, or long-range acoustic devices. Is it true that “Havana Syndrome” is caused by a mysterious weapon?; Source: stellariasacademy.online Jai Galliott, director of defense and technology assessment and a former Australian naval officer at the University of New South Wales, said in an ABC report that sonic weapons can cause lung and liver damage. if set to the appropriate decibel (unit of sound measurement). Galliott adds, it has been shown that sustained low-frequency exposure over a long period of time can have other effects on the brain, and potentially brain tissue. And these weapons are real. The technology has existed since the 1970s and entered public discussion in the 1980s. But because the technology is still in the near-monopoly of the eyes of high-ranking government officials – like the Ministry Defense (DoD) or Central Intelligence Agency (CIA) – it is not easy to determine exactly how the weapons and symptoms of the White House event are causally related. “It’s not particularly complicated technology, it’s more about how they use it [và] effects they used to use [điều đó còn khó hiểu hơn]”; “Definitely Russia has that technology, the US has that technology, and also China,” Galliott explained to ABC. While it’s too early to say which devices, if any, caused the debilitating symptoms experienced by US officials near the White House and elsewhere in the previous months, we could be on the way. into a new era of discreet yet effective attacks on high-ranking officials – leaving no trace of the actors to blame. It is possible that the energy attacks were carried out from a low-flying drone, or a nearby operator, although this is only speculation. Canadian diplomats said their government had more detailed information on brain injuries caused by “Havana Syndrome”, but gave no further details.

The US Air Force recently conducted a test for the F-15E multi-role fighter when it carried five long-range air-to-surface missiles to attack outside the AGM-158 JASSM air defense point. These 1-ton stealth missiles will give the Strike Eagle the ability to hit land and sea targets equivalent to a bomber, while the air combat capability remains the same. To mount the AGM-158 JASSM to the F-15E’s external fuel tank mount requires a specially designed mechanism. At the same time, the aircraft still carries 2 short-range air-to-air missiles and 2 medium-range missiles, a total of 9 missiles. Despite being born for a long time, the power of the “Attack Eagle” F-15E is said to be still superior to many opponents in the world, now with a large number of AGM-158 JASSM missiles, Strike Eagle has become more and more multiple. dangerous part. AGM-158 JASSM is an upgrade from AGM-154 JSOW, officially put into service with the US Army in the mid-1990s, this is essentially a stealthy cruise missile equipped with a jet engine with Super long range, enough to overcome all the most advanced air defense systems. The AGM-158 JASSM missile is equipped with a Teledyne CAE J402 jet engine that allows to operate over a large area for a longer time. The missile’s body is designed with stealth capabilities and infrared shielding measures that make it very difficult to detect from a distance by radar systems. The AGM-158 is equipped with a very sophisticated navigation system that combines updated INS inertial guidance from the GPS global positioning system with an infrared sensor for finding and locking the target at the end. . The missile is also equipped with a data link that updates the operational status during the flight to change the target at the last moment if necessary. Significant improvements in the engine and aerodynamics give the AGM-158 JASSM a range of up to 370 km and up to 1,000 km in the JASSM-ER variant. The AGM-158 JASSM operates as an air-launched ground-attack cruise missile, not a clever glide bomb like the AGM-154. The range of the AGM-158 missile has exceeded the reach of most modern air defense systems today, helping the aircraft carrying it not have to enter the danger zone. Stealth capabilities and a new generation of quieter jet engines, which can operate at low altitudes below the range of radars, allow the missile to launch a surprise attack that makes the enemy unable to react. The AGM-158 JASSM has a variant of the AGM-158C LRASM super-long-range anti-ship cruise missile, which will be the main attack weapon of the US Navy fleet in the not too distant future. With the AGM-158 family of attack missiles, the US Army wants to convey the message that speed is not the core factor that gives a weapon’s power, this direction of theirs is completely different from that of Russia.

To talk about high-end smartphones on the market, users have too many choices. But when it comes to the ultra-premium segment, there are only a few prominent names on the market. Samsung is one of these names when giving users a super high-end product line: Galaxy Z-series with the appearance of the latest Galaxy Z Fold2. It’s a machine packed with Samsung’s most advanced and cutting-edge technologies, from a flexible folding design, to a high-quality display and powerful performance, all brought together beautifully. exquisite to create a super luxury product called Galaxy Z Fold2. Galaxy Z Fold2 – Technology brings luxury class! Since the first generation was released in 2019, Samsung has provided users with a device that excels in every aspect. At that time, folding screen technology was still in the early stages of development, but Samsung proved to users that they could make a device that was “classy” enough for users who liked the difference. separate. After the Galaxy Fold, the Z series was officially born with the “trump card” of the Galaxy Z Fold2, both inheriting the quintessence of the first generation, while bringing superiority in design as well as accompanying technology. . Samsung improved the quality of the folding screen, integrating the leading technologies at that time, along with features that only the Galaxy Z could have, naturally turning the Galaxy Z Fold2 in particular and the Z series in general into a Super product line for users who love luxury, sophistication and the power of technology. Super smartphone highlights intangible values Galaxy Z Fold2 is a super high-end smartphone, so the device also brings class values, while highlighting the leading bravery and love for innovation inherent in the owner himself. In terms of technology, Galaxy Z Fold2 possesses the most advanced technologies at the moment: a quality AMOLED folding screen that has both high side and top display quality on the market. The most powerful features at the time of launch, accompanied by a high-quality camera system with many features and shooting modes… These are high-end technologies that users will experience when owning Galaxy Z Fold2. In terms of experience, Samsung’s new One UI platform is considered one of the platforms that bring the most outstanding user experience to users. One UI on Galaxy Z Fold2 is optimized with features specific to folding screen models that few products on the market can do. Users can take advantage of the two halves of the machine’s screen to both take and preview the photos that have been taken, thereby choosing the best photos. Or use two screens to make a live-view screen, both the photographer and the person being photographed will be able to preview the angle of the photo to be taken to align the composition to the most reasonable. In addition, the Galaxy Z Fold2 can also be used as an extremely handy tripod, just need to raise the device to be able to take group selfies easily. This feature is obviously only available on foldable smartphones. Besides, Samsung also offers privileges to Galaxy Z Fold2 owners such as tickets to the luxury business lounge at domestic airports, on-site warranty service…, this is also a way. help Galaxy Z Fold2 can highlight invisible values ​​for owners, bringing a different factor that no other device has. The class of the Galaxy Z series is something that has been confirmed by Samsung and users over time. In the near future, Samsung will also officially open sale the new Galaxy Z Fold2 Summer Edition (Limited Collection Summer 2021) with the unchanged price of VND 50 million. This will be an opportunity for Galaxy Z Fold2 owners to express themselves as well as highlight their inherent class values. Galaxy Z Fold2 Collection Summer 2021 version includes many valuable gifts for owners such as: Galaxy Watch3 and Galaxy Z Elite membership card with many exclusive shopping offers when buying on Samsung’s online sales page (http://www.sshop.vn/galaxyzelite).

Americans call the unexplained neurological problems encountered by US diplomats in Cuba in 2016, including dizziness, tinnitus, headache and nausea – sometimes combined by a ” the mysterious but more serious noise …, is “Havana Syndrome”. Worth mentioning, in 2018, some American employees working in several countries other than Cuba such as China (in Guangzhou) also reported experiencing similar symptoms – dizziness, dizziness, fatigue, or headache and blurred vision, loss of memory and difficulty concentrating; some people also face severe visual and hearing impairment; Children in the house had nosebleeds – prompting the administration of Donald Trump to accuse the diplomats were attacked by a secret weapon. In the late 2010s, US and Canadian diplomats ran into health problems for unknown reasons; Source: stellariasacademy.online According to a study by the Canadian government, mosquito repellent could be the cause of the mysterious disease affecting about 40 US and Canadian diplomats in Cuba. Scientists from Dalhousie University and the Nova Scotia Health Service studied Canadian victims and the brains of a pet dog after death. The results showed that these people lacked cholinesterase – an enzyme necessary for the functioning of the nervous system. Some insecticides work by inhibiting this substance. In the period 2016-2018, Cuba stepped up the spraying of sterilizers to prevent the spread of Zika. That was also the time when the diplomats had unusual symptoms. It is not clear whether the Cuban people will be affected by the disinfectant, but the Canadian team of scientists is planning to work with Cuban scientists to further study this matter. Returning from Guangzhou, US diplomats were only given unpaid leave instead of receiving treatment and rehabilitation. The Trump administration has also not launched an independent investigation to find out the cause of the incident. American diplomats who had been evacuated from Guangzhou are still struggling for not getting the benefits they deserve compared to victims of “Havana Syndrome”; US diplomat Mark Lenzi filed a lawsuit against the State Department. Meanwhile, some medical experts and US officials believe that this is just a psychological disease formed in a stressful working environment abroad. According to the New York Times, the University of Pennsylvania’s Center for Brain Injury Recovery has received 44 US diplomats returning from Cuba and 15 returning from China. Here, the treating doctors declined to comment in detail, but rejected the hypothesis of a psychological disease. According to them, these patients all have brain injury caused by external influences. Similar symptoms “Havana syndrome” The Pentagon and other agencies are investigating cases that have yet to discover or release details, but suspicion of an attack occurring too close to the White House is of interest, especially for reasons familiar – terror. In early April 2021, the Senate and House Military Affairs Committee was notified by Defense officials, possibly including an event that took place near the White House. The most recent reported symptoms of “Havana Syndrome” occurred next to the White House, for some people; Source: news.com.au The incident happened in Ellipse – the large oval lawn south of the White House – where the “energy attack” occurred that caused a National Security Council official to fall ill, according to some current officials. at and former US official with CNN. A female White House official reported the same incident in 2019, when she was walking her dog in suburbs of Virginia, according to a GQ report from 2020. All those who have experienced the million This testimony both reported their experiences to the CIA and the State Department’s overseas personnel department, to quickly open investigations of possible “Havana syndrome” attacks. A study by the National Academy of Sciences in late 2020 found that the disease that US officials acquired in Cuba still known as “Havana Syndrome” could be a result of microwave radiation. The document also said that the Soviet Union studied the effects of radio frequency energy 50 years ago – meaning any country, group or entity with similar technology could be behind the attack. energy efficiency near the White House and elsewhere. Microwaves are a type of electromagnetic radiation. The human eye can only see a fraction of the electromagnetic radiation – in the form of visual light. But today, microwaves are in common use every day – including telephone and television communication. Industrial applications include potato processing, plywood drying and curing, bread and donut making, etc. The Sonic weapon could have been the cause of the White House incident An energy-oriented weapon using microwaves can quickly heat up parts of the body – especially places with less blood flow, like the ears, testicles or brain. But more likely, the microwaves during the “Havana Syndrome” event – and possibly the one near the White House – were the use of acoustic weapons, or long-range audio equipment. Is “Havana Syndrome” caused by a mysterious weapon ?; Source: stellariasacademy.online Jai Galliott – director of defense and technology assessment and former Australian naval officer at the University of New South Wales – said in an ABC report, sound weapons can damage the lungs and liver. if the decibel level (sound measurement unit) is set appropriately. Galliott added, it has been shown that prolonged low frequency exposure can have other effects on the brain, and potentially affecting brain tissue. And these weapons are real. This technology has been around since the 1970s and was brought into public discussion in the 1980s. But because this technology is still in the near monopoly of high-ranking government officials – like the ministry. Defense (DoD) or Central Intelligence Service (CIA) – so it’s not easy to pinpoint exactly how the weapons and symptoms of the White House event are related to cause and effect. “It’s not particularly complicated technology, it’s in favor of how they use it [và] the effect they used [điều đó còn khó hiểu hơn]”; “Certainly Russia has that technology, America has that technology, and China too,” Galliott explained to ABC. While it is too early to say which device, if any, causes the debilitating symptoms that US officials near the White House and elsewhere experienced in previous months, we may be on the way. into a new era of discreet but effective attacks on high-ranking officials – leaving no trace of agents to be charged. It is possible that energy attacks are made from a low-flying drone, or an operator nearby, though this is only speculation. Canadian diplomats said their government has more detailed information on brain injuries caused by “Havana Syndrome”, but did not give further details.

1. Cardio Tabata Boxing: Improving cardiovascular health Do not mistake these kicking moves for just men. Cardio boxing not only gives women a slim body but also improves cardiovascular health effectively. If you are looking for a short workout that can be effective quickly, Tabata Boxing cannot be missed. 2. Boxing Home: Toned the whole body No need to spend much time going to the gym and the support of many equipment, synthetic boxing exercises at home on channel Fitseveneeleven will help women nurture a perfect healthy and beautiful body. By using the full strength of the body in each rhythmic movement between boxing stances and squat movements, push-ups … you will get the solidity you want. 3. High-intensity Boxing: Burn more calories Intense boxing is an effective method of reducing your body’s calorie intake. On average, women can burn about 400 calories in 1 hour of exercise, for professional trainees it can be up to 800 calories. There’s no reason ladies refuse to have this immediate effect. 4. No-equipment Boxing: Train toughness and endurance Boxing exercises on the Class Pass channel is a combination of heart rate and fitness to enhance cardiovascular health and relieve stress and pressure for trainees. Not only stable in mental health, physical movements such as push-ups, boxing, stride … included in exercises also help the body to be more resilient and train itself to withstand great pressure for exercises. Exercise requires more stamina. 5. Cardio Barre Boxing: Improves physique significantly Cardio Barre Boxing is a high intensity full body exercise, combining boxing and ballet. Barre’s exercise structure gives the practitioner an excellent dancer body: slim, toned with ideal laps. It does not require you to be experienced or excellent physically, just practice under the guidance of coach Lindsey Bomgren, you will soon see the curves you have dreamed of with 30 minutes. everyday. 6. Kickboxing Circuit: Burn excess fat in the most stubborn body areas If you feel helpless with stubborn excess fat, then give up. Coach Joanna Soh with more than 10 years of experience will reveal the secret to burning fat with simple kickboxing exercises. With only 30 minutes of exercise, Circuit Workout burns excess fat and makes muscles in the shoulder blades and calves firmer. 7. Pilates-Boxing: Improves spine Pilates Boxing is a training method that combines a series of exercises to increase muscle strength and improve health. This combination of pilates and boxing exercises is specifically focused on protecting the lower back, helping the practitioner re-adjust the disproportionate posture, as well as have a slimmer body. 8. Full-body Barre Cardio Boxing: Reduce stress Barre Cardio Boxing is an intense, but still doable, exercise for beginners, as long as there is a good foundation of fitness and endurance. Combining two small weights with traditional 45-minute kickboxing moves will help you dispel negative energy, worries and worries and reduce stress significantly. 9. Cardio Kickboxing and Core: Lose weight effectively and firm the core For those who are still headaches with their weight, Cardio Kickboxing and Core Workout will significantly reduce your weight in just 1 week. Just 11 minutes of training, Coach Sajeh said she has consumed about 150 calories. In addition, these exercises also focus on training the core of the body, helping you maximize capacity during exercise. Posts : Bao Tran

Today, according to the accepted features of the 6th generation fighter, the aircraft can be piloted with or without a human presence and although today, experts note. Unmanned version of the Su-57. However, the fact is that Russian fighters can be used in unmanned aircraft (UAV) mode and will most likely be controlled by an artificial intelligence system that enhances the fighter type. Level up to generation 5+ or even to generation 5 ++. The Su-57 fighter developed in 2002 was Russia’s first stealth fighter. (Photo: RIA) For information on the use of drones by Russian Su-57 fighters, military analysts said the Su-57 fighter aircraft will be carried inside and outside the cabin. And development of the cockpit device and the control software program has begun. “A rack is also being built to conduct ground testing of the UAV’s interactive system with fighters and between UAVs in real time using a semi-autonomous simulation system. of course, ”said a source in the military industry. It is known that a fifth generation Su-57 fighter aircraft can house more than 10 reconnaissance and attack UAVs, as well as electronic warfare systems. Currently, work related to the testing of these drones is already underway. However, under the control of fighter aircraft systems, Russian designers will likely execute the plan no sooner than 2024-2025. “The devices in the group operation through safe communication channels will interact with the control complex on the fighter aircraft carrying the UAV and between the UAVs together,” the source explained. Earlier, in the context of the completion of the repair and modernization of the Russian heavy aircraft carrier Admiral Kuznetsov, it emerged that the Russian fleet was preparing to equip the deck of this aircraft carrier with a group of engines. Su-57 fighter jet. A carrier-based version of the fifth generation fighter, moreover, the second version could appear in 1.5-2 years. The Russian designers are actually working on developing a carrier-based version of the fifth generation fighter Su-57, while the development stage is not disclosed, however, the appearance. of the possible carrier version of the Su-57 by 2023. To date, there is no official confirmation of this data, however, the Russian fleet is clearly interested in increasing Admiral Kuznetsov’s aircraft carrier’s combat capabilities through the use of technology fighters. high – even a current version of the Su-57 alone enough to defend against an entire group of enemy carrier attacks. The fifth-generation fighter Su-57 is considered Russia’s most high-tech fighter, and although the mass production of this fighter faces some difficulties, its prospects are still very high. By the end of 2020, the first stealth fighter Su-57 in the mass production batch with ID number 01 was staffed for the Southern Military Region and operated at the Novosibirsk base. Sources in the Russian defense industry said that four more Su-57 will be delivered to the Russian Aerospace Forces in 2021. Currently Russia has only one mass-produced variant of the Su-57, although it claims to be able to develop several variants from the original. Russia for the first time promoted a second version, the Su-57E, in March 2019 that could be used for export.

According to China’s Sina site, owning an air force ready to fight requires the state to pay huge costs, something not every country can do. “Any country that intends to build its own air force must have a solid economic foundation, otherwise they will not be able to maintain a fleet of fighter aircraft,” Sina said. clear. Chinese military experts noted that the Flanker-class fighters were the main foundation of the country’s air force, and they tried to enumerate the factors that influence the cost of the flight. The first indicator to take into account is the fuel consumption, which is influenced by the fuselage weight and the weapon’s weight. Besides, there is also the flight mode (at a lower fuel consumption rate as opposed to tactical maneuvering); engine model (consumption increase is proportional to engine power); pilot skills. The Su-27 Flanker is used as an example. The total weight of fuel carried by the aircraft is 9.7 tons. At the same time an aviation fuel specific gravity of 0.85 will result in a fuel volume of 11,200 liters. “In a normal flight, the Su-27 in cruise mode, excluding maneuvers, fuel consumption per hour is 3,750 liters, its flight time is 3 hours”. If you calculate that with the current jet fuel price of 6,500 yuan per ton ($ 990), the Su-27’s one-hour flight time will cost 63,000 yuan ($ 9,590), “Sina said. just the most economic state “. If we take into account take-off time and the pilot’s tactical actions, fuel consumption increases by at least three times, or about 200,000 yuan per hour ($ 30,400), Sina said. Given this fact, the Chinese newspaper argues that average countries simply cannot have a large-scale Air Force, if one takes into account these factors. In addition to the amount of fuel consumption, the purchase of ready-made fighters abroad requires the payment of tens of millions of dollars per aircraft, possibly hundreds of millions of dollars. After solving the problem of purchasing combat vehicles (including accompanying weapons), it is necessary to continue investing in the maintenance, maintenance, construction of ground infrastructure and pilot training. “The money to maintain a large number of fighters is extremely expensive. But without its own air force, any country in the modern world could be plundered by the opponent”, Sina confirmed. However, the Chinese newspaper also noted that the flight on the Su-27 is not the culmination of costs, as an hour of flight of the F-35 stealth fighter is estimated at $ 36,000, even though it is only a single engine. The aforementioned amount is mainly calculated into the depreciation cost of machinery or the wear and tear of stealth coating, guaranteed weapons, showing that owning the fifth generation fighter is still a dream of many countries.

Recently, Dazed Korea announced G-Dragon as the face of the special digital cover celebrating the 13-year anniversary of this magazine. Sharing about the selection of G-Dragon for this special issue, the magazine representative affirmed that it is the most iconic person in the world and has the most consistent demeanor, which is completely suitable for the style of the magazine. solstice towards. Dazed magazine describes G-Dragon as a lover of music and fashion, like art, overcoming intangible values ​​in life. As soon as it was announced, the leader of Big Bang caused storms with a special fashion photo series for 8 different versions of Dazed. In this latest issue, G-Dragon’s everyday moments are captured through a collaboration with creative director Gee Eun and photographer Heejun Kim in the form of modern fashion photos. “King of Kpop” affirms his class with an impressive fashion style and charismatic spirit. His handsome look, sharp face that is punctuated by the male singer’s mullet, has received many compliments. As the global ambassador of Chanel, the costumes worn by G-Dragon are in the latest collection of the French fashion house. Not only creating the latest fashion trends, but the hit owner “Untitled” also shows her artwork during the photo shoot. Fans will admire G-Dragon’s works through a special exhibition organized by Dazed magazine. “This will truly be a meaningful event where creative works by artists from all over the world, selected through DAZED’s very sharp point of view, will be displayed throughout the venues. in Seoul and will be sold publicly, the art works made by G-Dragon during the photo shoot of Dazed Korea will also be displayed here, “said the representative of Dazed Korea. Some pictures of G-Dragon in Dazed magazine special issue …

About the reasons why he chose G-Dragon on the cover and why he released 8 different versions of the male idol’s cover, DAZED Korea wrote: “DAZED’s 13th Anniversary issue would like to introduce an iconic character of Korean entertainment, most similar to DAZED, someone with a special passion for music and fashion, who loves art, who” transforming “the intangible values ​​of life into reality: G-DRAGON” . G-Dragon’s 8 cover versions this time are also very special, not following any one concept given any given, which is 8 versions with 8 different colors. As Chanel’s global ambassador, G-Dragon also wears all of the brand’s outfits and accessories for this series of fashion photos. Not simply a fashion photo set, 8 covers and 58 pages are almost a photo reportage, capturing the most perfect and authentic moments in G-Dragon’s life. The magazine also has an interview advertised as “unique” with the undisclosed information of the male. idol . Although he hasn’t had any music activities since his demobilization, G-Dragon’s name is still extremely popular hot As long as you cooperate with any brand, it will create a fever with an extremely admirable sales record. Last November, with his appearance on the cover of Korean VOGUE magazine, G-Dragon set the record for the best-selling idol cover in the K-Pop calendar with the number of orders up to 28,000 copies in just 3. day.

“Here (IAPM) will open a Manner soon, on the third floor, next to Starbucks.” Alex told 36Kr.

Alex used to be in charge of shopping mall investment in Shanghai, and iapm is the place where he hangs out almost every day. When this mall in Puxi’s most prosperous business district opened seven years ago, three Starbucks were brought in at once. “This is a very traditional “Starbucks-style layout”-there are three in one opening, one on the fifth floor, one on the B2 floor, and one in the office on the second floor. “Alex said.

Over the years, Alex has witnessed the dazzling new coffee brands such as Seesaw, Greybox, Peet’s, Arabica, squeezed in step by step. But it seems too early to say which one has the opportunity to challenge Starbucks’ position.

Until the emergence of Manner coffee.

With the new store to be opened on the third floor and the old store previously opened on the LG1 floor, the two Manners have become “horns” and have launched a flanking attack on Starbucks.

A bigger war has been fought at the capital level.

36 Krypton once reported that at the end of 2020, this coffee brand, which was established in 2015 and started as a 2-square-meter stall, completed a round of financing with a valuation of 1 billion US dollars. In just two months, Manner was exposed again 13 New valuation of 100 million U.S. dollars. The shareholder lineup includes Capital Today under the helm of the “Queen of Venture Capital” Xu Xin, private equity fund H Capital initiated by former Tiger Fund global partner Chen Xiaohong, hedge fund Coatue and Singapore sovereign investment fund Temasek.

Amazingly, as of the end of 2020, Manner has only 108 stores nationwide. This means that the average single store valuation given to Manner by investors is as high as 12 million U.S. dollars.

What does this number represent? Starbucks, which has more than 30,000 stores around the world, is worth 4.17 million U.S. dollars, which is only one third of Manner based on yesterday’s closing market value. Luckin, which is still trading in the US stock pink sheet market, has a market value of 2.1 billion U.S. dollars, with 4,800 stores. According to store calculations, the value of a single store is only 440,000 US dollars.

36 krypton finishing

This obviously stirred the nerves of more entrepreneurs and investors. For a specialty coffee brand called M stand that is closer to Starbucks, only 10 stores in the A round of financing have received a valuation of 700 million yuan. Some FA bluntly said to 36氪, “M stand is the valuation required by Manner.”

In March of this year, ByteDance’s investment department was reported to invest in Manner, but the actual situation is that they did not even get in touch with it. A consumer investor in Shanghai who had been in contact with Manner told 36 krypton that what Manner told them was “no financing.”

The gaze from the peers is even hotter. “I don’t understand, there are a lot of envy and hatred.” A coffee industry founder commented on Manner. According to 36 krypton, Luckin even established a “Manner Research Group”.

The myth continues. Some investors firmly believe that Manner is Starbucks’ biggest potential rival in China, on the grounds that “single-store profitability is extremely strong.” There are even more rumors in the market that a first-line organization has offered Manner a valuation of US$3 billion.

Why is Manner so valuable? After interviewing many former Manner employees, coffee entrepreneurs, traders and investors, 36 krypton found some answers.

On the third floor of iapm in Shanghai, Manner’s enclosure appeared next to Starbucks. Photographed at 36Kr

The secret of “cheap and delicious”

This is an “atypical” specialty coffee brand.

In the past, specialty coffee is slightly more expensive than Starbucks, but “cheap price” is the most intuitive perception of Manner by many people.

The price of Manner classic coffee is mostly between 10 yuan and 25 yuan, of which espresso coffee and American coffee are 10 yuan and 15 yuan respectively. Latte, white, cappuccino, and mocha vary according to the specifications, and the unit price is 15 yuan. Between -25 yuan, hand-brewed coffee and cold brew coffee are respectively 20 yuan and 25 yuan, and your own cup is 5 yuan off.

The price of coffee is nothing new. Luckin used to make commercial coffee about 15 yuan in the past. The three and a half meals that are popular online are priced lower, but the former is in the form of discount coupon subsidies (that is, it does not really reduce the “pricing” ”), the latter is instant specialty coffee, which is two different business models from selling freshly ground coffee in offline stores.

Since its birth in 2015, Manner has always maintained the “fast food price” of specialty coffee. Some media have interpreted this as “suicidal” pricing, and has always retained the original product structure, namely pure coffee (black coffee), milk coffee and hand-made coffee. There are three types of coffee, and some fixed new products will be launched in the “secret menu” of all stores every quarter.

Standard menu and secret menu in Manner store, 36氪 photo

Why can the price be so low? A large part of the secret lies in the “single-store model is extremely streamlined”-Starbucks is the “third space”, Manner does the opposite, taking the chain store route.

When it was founded by Han Yulong and his wife in 2015, the first store was only 2 square meters in size. It used to be the window of the clothing store next door, and it was a window-style coffee shop. In other words, Manner minimized the rent and decoration costs in a cup of specialty coffee.

Manner’s first store on Nanyang Road, Jing’an District, Shanghai, is only 2 square meters in size. According to Manner official

“The (coffee) big store model is Starbucks, and the small store model is Manner.” A Shanghai consumer investor told 36Kr that Starbucks’ coffee cost is not high, and consumers buy their third space. Manner eliminated this part and minimized the single-store model. The investor believes that “for a new brand to be a small-store model, we first need to consider whether we can make it through Manner.”

Manner focuses on two types of people, namely coffee users and young white-collar workers.

The former is an important background for Manner’s rise in Shanghai. According to incomplete statistics, this city has more than 8,000 coffee shops, and it is China’s well-deserved “coffee capital” with a huge coffee consumer group.

At the same time, Manner is targeting office workers and prefers shopping malls and the CBD. “Either open in the office building or downstairs in the shopping mall. Even if you choose to open in the mall, you will open it close to the office building.” Former Manner employee in charge of store operations Jing Hua said.

It is also about telling the story of office coffee, Manner provides a different solution from Ruixing.

Since its inception, Manner has never done takeaways, only offering a small program self-pickup option. “There will definitely not be a takeaway business this year,” Jinghua judged. On the one hand, coffee delivery has an impact on quality. On the other hand, Manner’s cost structure is already relatively extreme and it is not suitable for further takeaway business. In addition to the store business, Manner currently only opens a flagship store in Taoxi, selling coffee beans, hanging ears and brand peripheral products roasted by its Nantong roasting plant.

Another detail is that Manner stores usually do not have seats, even if there are seats, it is not comfortable. It can be seen that Manner does not want consumers to order a cup of coffee and sit down, but wants white-collar workers to buy a cup in the morning or at noon. office.

Manner Shanghai Nanyang 1931 store, photo at 36 krypton

In addition, Manner hardly does marketing to stimulate sales, and the only exception is the 5 yuan discount for bringing a cup. There is also a clever “variant” of this marketing strategy: every time a new store opens, Manner will launch a “bring your own cup for free coffee” activity three days before opening to attract potential people around, and according to the third day of bringing your own cup The number of coffee drinkers is used to estimate the number of potential daily cups sold in the store.

While subtracting product prices, SKUs, and stores, Manner added them elsewhere.

To make a cup of coffee on the market, it consumes about 18 -20 grams of coffee powder. The best seller in the past is milk coffee, which tastes relatively weak. A coffee entrepreneur who is familiar with the founder Han Yulong told 36 krypton that Manner’s approach was to directly increase it to 25 grams.

The obvious increase in concentration allows consumers to form a new understanding of milk coffee, so that when they drink other coffee, they will feel that the taste is very weak. This statement was also confirmed by internal employees. In addition, another data learned by 36Kr is that about 65% of Manner consumers will choose milk coffee.

The “addition” of coffee powder does not significantly increase the cost. Specialty coffee green bean trader Lu Yang told 36 krypton that even if a cup of latte, the cost of coffee powder used is very low, “almost negligible.”

Lu Yang calculated an account for 36 krypton. The price of 1 kg of high-quality coffee beans sold at Manner’s Taobao factory store was about 100 yuan. The cost of packaging, roasting, and operation was reduced, and the cost of 1 kg of cooked beans was 90 yuan. For 50 cups of beans per kilogram, 20 grams of flour is only worth 1.8 yuan. “The cost of coffee beans is not as expensive as milk. For a latte that sells for 20 yuan, the cost of milk may account for 5 yuan.”

In addition, most cafes use 2-3 coffee beans for blending. There is a doorway here that if the blending is proper, the flavors of different origins can be expressed and the richness of flavors can be enhanced. Otherwise, it will be worse.

Manner is no exception. Most of its coffee beans are blended from 3-4 coffee beans from different origins. Three of them have relatively low overall prices, and the flavor and taste are also ordinary, which keeps the cost down. Only one mandheling has an obvious overall flavor, and it relies on the beans to increase the taste of the whole cup of coffee.

However, Lu Yang also believes that the beans used by Manner are not actually “premium”. It just uses the concept of specialty coffee to avoid leaving consumers with the impression of “low price = cheap”.

After the price was lowered, the amount of cups went up straight along with it, which made Manner a hit.

According to 36 krypton, Manner’s first Ruiou department store and Shanghai shopping mall have monthly sales of 450,000 yuan and 400,000 yuan respectively. If a single cup is calculated at 17.5 yuan, it is equivalent to an average of 800 cups per day. The basic status of the coffee industry in first-tier cities is that 300 to 400 cups per day is already a good result.

“Manner’s reproducibility is very strong, and the model is basically very mature.” Liao Ming, the founder of PAC, who has studied the coffee industry in depth, told 36 krypton that Manner’s single store is small, the store decoration is simple and rude, the equipment is very uniform, and he is willing to accept some Good-quality second-hand equipment greatly reduces the initial investment. In addition, due to the low price, the amount of cups will be very high, “enough to cover the initial investment, the model is very benign.”

Break through the chain problem

The rise of specialty coffee has been in China for several years, especially in Shanghai, where there are many scattered small brands. Manner’s special contribution to the industry is to solve the chain problem of specialty coffee.

In the five and a half years since its establishment, Manner has generally experienced three stages of development:

1. From October 2015 to October 2018, the founders, Han Yulong and his wife, started their own businesses, and the speed of opening stores was not fast. A total of about 7 stores were opened, mainly counter or window stores;

2. From October 2018 to May 2020, after the capital entered today, the expansion speeded up, and the store was upgraded to around 20-30%. Especially starting in the second half of 2019, the expansion speeded up in an all-round way;

3. Since June 2020, the store area has expanded to 50 square meters, and bakery workshops and light meal shops have been added to new stores with more than 200 square meters.

   It is worth mentioning that the latest two rounds of financing, including H Capital, Coatue, Temasek and other large institutions, took place just after the third phase. It is not so much that capital is paying for Manner as it is for the scale of Chinese specialty coffee chains.

   Compared with commercial coffees such as Starbucks and Luckin, specialty coffee is more difficult to standardize.

   Specialty coffee refers to higher-quality coffee beans, as well as the diversified presentation of the flavors of coffee beans. “Many people today emphasize the’ambience’ when talking about coffee, ignoring the taste and flavor of the coffee itself.” There is “coffee world”. Peet’s, a specialty coffee brand known as “The Master”, wrote on its official website.

   The presentation of such high-quality and diverse flavors relies on the interaction of multiple dimensions. In the words of specialty coffee green bean trader Lu Yang, “Ingredients accounted for 6 points, baking accounted for 3 points, and brewing extraction accounted for 1 point.”

   Manner has deliberately controlled the “coffee industry chain” since its inception. A widely circulated story in the coffee circle is that all the beans in the initial store were roasted by Han Yulong himself. 36 Krypton learned that after the capital entered today, Manner also set up a roasting factory with the operating entity “Nantong Yinhe Trading Co., Ltd.” in 2019 to provide raw materials and coffee equipment. According to 36Kr, the current utilization rate of the plant is only about 1/3, which is enough to supply 1,000-1,500 stores if it is fully used.

   This approach helped Manner stabilize production capacity and quality, but to achieve real scale, it is necessary to pass the last “hurdle” of brewing and extraction standardization.

   Different from the fully automatic coffee machines used by Starbucks and Luckin, most specialty coffees use semi-automatic coffee machines, and Manner is no exception. The store is equipped with La marzocco Italian semi-automatic coffee machines. In theory, semi-automatic coffee machines can make better coffee.

   “Semi-automatic coffee machines are mainly used for specialty coffee. The stores are limited and the beans used every day are different. Baristas can use them flexibly.” Jin Xin, general manager of EVOCA Greater China, a professional coffee machine manufacturer, told 36 krypton that under extreme conditions, There is a big difference between the semi-automatic coffee machine and the fully automatic coffee machine. “We say that it is a combination of man and machine.” In contrast, the fully automatic coffee machine mainly solves the problem of the stability of the product and can be set up at one time. Parameters, quickly produced nationwide.

   Jinxin believes that to use semi-automatic coffee machines in large quantities, there is a necessary prerequisite-investing a lot of money and energy in barista and back-end training.

   Manner’s method is simple and rude. 36 Krypton learned that before the epidemic, Manner only recruited experienced baristas, and he started recruiting Xiaobai baristas after the epidemic. The training cycles of these two types of employees are quite different. Little white baristas usually need to train for 3-4 weeks or even 2 months, while experienced baristas can quickly start their jobs in 3 days.

   The price for this is a huge manpower expenditure. Former Manner employee Liu Yuqi told 36 krypton that Manner spent a lot of effort on the training of standard specialty coffee, and the salary of baristas is not low, which is 1,000-2,000 yuan higher than that of ordinary coffee shops. “Manner’s little white baristas earn about 5,000 yuan a month, skilled hands 7,000-8,000 yuan, and store managers 10,000 yuan.” This digging method directly pushed up the salary level of the Shanghai coffee chain market, making peers feel more pressure.

   Not only that, Manner’s high salary has additional conditions. Sometimes it is necessary to sign a competition agreement, requiring the other party not to work in the coffee industry within one year after leaving. As compensation, a monthly compensation will be given to the barista during the period.

   “In the past, there was no competition agreement in the coffee industry. It is normal for experienced baristas to flow back and forth. Only Manner does this.” An entrepreneur of a coffee training studio told 36Kr.

   Manner’s mind couldn’t be more clear-to ensure product differentiation by controlling people, and then create brand barriers. Although doing so will push up costs.

   After calculation, Manner’s labor cost accounts for about 15% of the cost of a single store, which is almost the same as the cost of rent (12%-15%), which is very different from the common perception that rent is the cost of a coffee shop. Manner also tried to adjust the semi-automatic coffee machine to fully automatic, but has not found the ideal equipment.

   In the eyes of capital, the cost of the barista is small, but the ability to scale is large. With the help of capital, Manner did solve the problem of scale in a short period of time, and allowed them to succeed in Shanghai, the city with the most intense coffee competition in China. Among all 108 stores by the end of 2020, the vast majority of stores are from this city.

   “From Shanghai to China”

   Now Manner has entered a period of rapid expansion. This year, it plans to open 200 new stores, increase the total number of stores to 300, and focus on the three cities of Shanghai, Beijing and Shenzhen, and further spread across the country.

   In fact, since 2019, Manner has successively entered first-tier and new first-tier cities such as Suzhou, Chengdu, Beijing, and Shenzhen, but the business results have been uneven. 36 Krypton learned that after a year of climbing period, the stores in Beijing and Shenzhen have basically stabilized at around 10,000 yuan per day, but the sales of the stores in Suzhou and Chengdu have failed to achieve this performance.

   A set of data may explain this phenomenon. Deloitte mentioned in the “White Paper on China’s Fresh Coffee Industry” that among consumers who have developed coffee drinking habits, the number of cups per capita of coffee consumption in China’s first-tier cities is 326 cups per year, reaching the level of mature markets such as the United States, Japan and South Korea, and second-tier cities There is still a certain gap, the corresponding cup number is 261 cups.

   However, even if it only spreads in the three cities of Shanghai, Beijing and Shenzhen, it is enough to support Manner to take off the “Shanghai Internet Red Brand” hat and join the “national coffee chain brand” camp.

   A better sign is that more shopping malls are throwing olive branches at specialty coffee brands.

   This change in attitude has a background-Starbucks’ “exclusive agreement” is losing its effectiveness. “(Starbucks’) exclusive clauses have come in two forms. The oldest batch has almost seven or eight years of contracts. The exclusivity clarifies that old brands like Pacific Coffee are not within the scope of new brands; the other is for Brands on the same floor and the main business type of coffee.” Yu Junjie, director of commercial real estate investment from a provincial capital city, told 36Kr.

   But he turned to say that the exclusive clause is an overlord clause, which itself is not protected by national laws, “it’s just a mutual constraint on face.” Shopping malls have a hard time, and new brands are needed to drive the flow of customers. The matter of “giving face” is naturally loosened. Yu Junjie’s investment team is also looking for specialty coffee brands that are convenient to take away.

   For cross-city expansion, Manner’s landing in Shanghai’s high-end shopping malls has become very critical. “Can a brand enter a shopping mall? In addition to bringing its own topic and meeting rent requirements, it also has to have benchmark stores in other cities and commercial entities.”

   Manner’s low prices also made high-end shopping malls difficult at first. Due to the low customer unit price, the landlord is worried about whether the minimum rent can be guaranteed, but also worried that the introduction will affect the business of the same type of brand in the mall.

   Manner’s response is to change the store image and make some bigger “flagship stores”. They launched large red-based stores in the first store of iapm and the Grand Gateway Henglong store. After iapm established a foothold, they have successively launched new store types, and added fine hand-made coffee up to 198 yuan, changing their cheap image.

   Entering high-end shopping malls distinguished Manner successfully from other “cheap coffee” brands.

   Outside of Manner’s halo, China’s coffee chain market has become very lively.

   Luckin has come back to life and announced on April 15 that it has completed $250 million in financing for debt restructuring and settlement with the SEC; in addition, Canadian national coffee brand Tim Hortons China also completed two rounds in May 2020 and February 2021. The goal of financing is to cultivate China into its second largest market.

   Optimistic new brands are still looking for opportunities to break through: M stand’s goal within the year is to update from the current more than 10 stores to 80 to 100 or so; Algebraist algebraists plan to increase the number of directly operated stores from the current 30 by the end of the year. The number of homes increased to 100.

   But pessimistic voices believe that the window period is already closing. “Nowadays, many consumer products have very high valuations. They belong to the A round and A+ round stages, but they have already obtained the C round and D round valuations.” An investor who looks at consumption told 36 krypton, which makes many top brands have The high capital barriers are “almost impossible to replicate again.”

   (In the text, Alex, Yu Junjie, Liu Yuqi, Jinghua, and Lu Yang are all pseudonyms)

PAK DA designs developed by Tupolev Office of Russia. Photo: Ministry of Defense of Russia In early April, the Russian Ministry of Defense approved the final design for the sixth-generation stealth bomber, called the “Modern Long Range Aviation Complex” (identified as in Russian is PAK DA). This aircraft designed and developed by the Tupolev Office places priority on stealth and long-range weapon use. Currently, the office is building a full-size, full-scale PAK DA prototype aircraft. PAK DA is designed based on the aerodynamic principle of “flying wings”, without the tail part, the fuel tank is separated from the wing, can reach subsonic speeds of 1,190 km / h. The PAK DA is expected to replace the Tu-160 strategic bomber developed in the Soviet era. The new Russian aircraft model uses the latest stealth technology, alloys and synthetic materials. The main weapon system equipped on the PAK DA includes long-range cruise missiles and supersonic missiles using modern technology, capable of escaping enemy radar. According to a professor at the Russian Military Science Academy Vadim Kozulin, all the equipment on board is automated at the highest level. Engineers are testing operating the PAK DA in unmanned mode. In addition, this latest generation Russian bomber is said to have the control feature of other groups of unmanned aircraft (UAVs). The highlight of the PAK DA design is the priority in stealth technology, combined with the tactic of using long-range weapons. “The Russian Air Force is currently armed with long-range missiles such as the X-555 and X-101 with a range of up to 5,000 km, which is why there is no need to use traditional long-range bombers. can carry out attacks without leaving the Russian border, still within the defense of the air defense system, “said Mr. Kozulin. The PAK DA is expected to enter service in the Russian army by 2027. The minimum lifespan of this strategic bomber is not less than 12 years. After technical maintenance, can increase the operating life up to 21 years.

Even on some groups, because of the large number of orders, the seller does not provide the delivery date on the following day. The super coconut bread has been heavily advertised on social networks in recent days With an advertisement for a super fragrant coconut, golden bread weighing over 200 grams. Inside the bread is a lot of coconut fiber, outside the grilled crust is spread with sesame seeds. With “winged” ads about this super coconut cake, their selling prices are dancing continuously from 18,000 to 25,000 VND / piece. Even to consume quantity, many people sell according to the combo of 69,000 VND / 3 units. Advertising post about Thai Nguyen specialty coconut bread The eye-catching image, plus the curiosity about the “super coconut” bread advertised as having a famous brand, many people quickly ordered to try it. But, to expect as much as the “super coconut” breads make everyone disappointed. The real image when the bread comes to hand … is red, white, running through the sesame. The photo the shop posted and the bread the customer received was a different one Not only the weight is not enough, but the quality of the cake is also different from advertising, less sesame, less coconut … A guest even made a comparison image of the advertised bread and the actual product received for people to easily observe. Below the posts, many people also complain about the super-coconut bread that they ordered are not as good as the ads on social networks. An image of a white coconut bread, a podium shared by a netizen Not at all gold, heavy-handed as advertised Immediately after the above images were shared on social networks, many people stirred. Some people expressed disappointment about the bread that is “floating like alcohol” on social networks and feel lucky because it has not yet ordered. However, in addition, many people also believe that it is very likely that women have bought “fake” bread, not from heirloom establishments as advertised on social networks. (By Law and Reader)

In recent years, vehicle safety has become a key concern of consumers, especially new energy products. Due to the frequent occurrence of accidents such as spontaneous combustion and broken axles of electric vehicles, consumers are more suspicious of the safety of new energy products.

Just a few days ago, BYD Chairman Wang Chuanfu said at the new car launch conference: “Safety is the greatest luxury of electric vehicles.” He also announced that BYD’s all-electric models have begun to switch the blade batteries and start acupuncture testing. As a corporate standard. From this point, we can see that BYD’s determination to build safety products and its confidence in blade batteries.

In addition to the active and passive safety of the vehicle itself, the health and safety indicators of the vehicle are also important, because there may also be colorless, odorless and invisible “killers” in the vehicle. The indicators of volatile organic compounds (VOC), odor intensity (VOI), and electromagnetic radiation (EMR) of vehicles should also arouse our attention.

In fact, BYD paid attention to these early and has already taken action. It is worth mentioning that BYD’s flagship sedan Han won the five-star evaluation of the “China Automobile Health Index” and the honor of the recommended model in 2020. BYDhan’s three indicators of VOC, VOI, and EMR have reached the industry’s excellent level. It is very difficult to control each indicator. How does BYD do it?

Everyone knows that carcinogens such as formaldehyde and benzene are called “invisible killers.” Due to the use of PVC materials and asphalt, these volatile organic compounds will exist in the car. The concentration of these substances exceeds the standard and poses a threat to people’s health.

BYD has been doing research on volatile organic compounds (VOC) since 2009 and established a fully equipped VOC vehicle test room in 2012. Han adopted a new “baby-grade” coating and cleaning process, replacing all PVC materials with PU materials, and using water-based LASD spray-type damping materials to replace traditional asphalt damping materials for body sound insulation materials to reduce air pollution in the car.

At the same time, in the vehicle VOC laboratory and auto parts VOC laboratory, BYD increases the ambient temperature, increases the volatilization rate of organic substances, and detects the concentration of harmful substances to ensure that various parts and vehicles can meet the standards.

Of course, most products on the market can guarantee that volatile organic compounds are within the standard, but the smell in the car is unacceptable. Although smelling does not mean it is harmful, too much smell makes people in the car feel uncomfortable. Therefore, BYD has set up a special odor identification team to strictly control the comfort of the odor in the car through sniffing. There is no doubt that Han has set the interior odour index in the early stage of development.

In fact, BYD’s odor identification team has gone through a complicated training process, and the employment standards are very strict. Team members must have good living habits, do not smoke, do not drink, have a good work and rest, etc., and are sensitive to smells. Through six months to one year of training on odor sensitivity and memory, team members have exercised a “golden nose” and rated the tested components.

In addition to VOC and VOI, BYD is also very concerned about electromagnetic radiation (EMR) from vehicles. Have you heard of these rumors, such as “5G base stations have high radiation and are harmful to health”, “riding a high-speed train is equivalent to taking X-rays”, “flighting on a plane is equivalent to having 10 chest X-rays”, etc. These rumors have no scientific basis. As a new energy product, electric vehicles will also produce electromagnetic radiation. Although there is no evidence that the electromagnetic radiation of automobiles can cause harm to the human body, BYD will still reduce the level of electromagnetic radiation in the car, so that consumers can rest assured.

Through a large number of scientific experiments in leading laboratories, BYD has controlled the electromagnetic radiation level in the car to be lower than that of air conditioners and LED lights. Han’s vehicle system has been optimized and designed to ensure that the electromagnetic radiation of the vehicle is at a low level under high-speed, rapid acceleration and deceleration conditions. Moreover, in the field of automotive electromagnetic compatibility, BYD has invested a lot of energy and money, and conducted a large number of exploratory tests to ensure that its products can reach higher standards.

Consumers are paying more and more attention to the health and safety of vehicles, as Wang Chuanfu said: “Safety is the greatest luxury of electric vehicles.” For car companies, what they have to do now is to do more research, because the more research, the greater the gain. If you want to stay ahead, you have to explore a lot of things on your own.

Text/Wu Yin

Recently, Dazed Korea announced G-Dragon as the face of the special digital cover celebrating the 13-year anniversary of this magazine.

Sharing about the selection of G-Dragon for this special issue, the magazine representative affirmed that it is the most iconic person in the world and has the most consistent demeanor, which is completely suitable for the style of the magazine. solstice towards.

Dazed magazine describes G-Dragon as a lover of music and fashion, like art, overcoming intangible values ​​in life.

As soon as it was announced, the leader of Big Bang caused storms with a special fashion photo series for 8 different versions of Dazed.

In this latest issue, G-Dragon’s everyday moments are captured through a collaboration with creative director Gee Eun and photographer Heejun Kim in the form of modern fashion photos.

“The King of Kpop” affirms his class with an impressive fashion style and an attractive spirit.

The handsome look, sharp face, the male singer’s mullet has received many compliments. As the global ambassador of Chanel, the outfits worn by G-Dragon are in the new collection. most of the French fashion house.

Not only creating the latest fashion trends, but the hit owner “Untitled” also shows her artwork during the photo shoot.

Fans will admire G-Dragon’s works through a special exhibition organized by Dazed magazine.

“This will truly be a meaningful event where creative works by artists from all over the world, selected through DAZED’s very sharp point of view, will be displayed throughout the venues. in Seoul and will be sold publicly, the art works made by G-Dragon during the photo shoot of Dazed Korea will also be displayed here, “said the representative of Dazed Korea.

Some pictures of G-Dragon in Dazed magazine special issue …

The era of the stock of the sharing economy is coming, and the pioneers are all going public.

From Youke Workshop, Airbnb to Monster Charging, they have all landed in the U.S. stock market one after another. In March of this year, it was reported that Harbin Travel plans to go to the United States for IPO, and the shared office Wework plans to go public on SPAC.

But judging from the listing experience of the predecessors, none of the companies seems to be going well. The unicorn Airbnb’s IPO has been delayed due to factors such as the epidemic and the U.S. election, and the company’s valuation has fallen from US$26 billion to US$18 billion; the “shared charging treasure’s first share” monster charging has fallen below its issue price in just two weeks after its listing .

On the one hand, the company’s profit model and the fragile capital chain under the concept of the sharing economy are all questioning how far the sharing economy can go. On the other hand, after a few years of silence for shared bicycles, shared motorcycles became the outlet last year.The new travel “Rainbow War” is on the verge, and colorful shared motorcycles “suddenly like a spring breeze”, blooming again and again.

In this context, recently, Songguo Travel, a shared motorcycle field, reported that it will go public in the United States this year, and the fund-raising scale is expected to be 300 million US dollars. As the sixth company in the sharing economy field that plans to go public, how will this dark horse compete with giants on a crowded track? There is a good chance that Songguo will win the journey. Is it really feasible?

“Emerging markets” bear a “pine cone”

On festivals and holidays, there are waves of travellers in waves. They carry schoolbags and board the train to return to their hometown, returning from the first- and second-tier cities to their parents and relatives in fifth- and sixth-tier cities.

But at the moment of getting off the bus, limited by the cramped public transportation of the local county, the number of flights is small, the waiting time is long, the rental of black cars is more but expensive, and the Didi, which is used in big cities, has not settled. These problems have been troubled year after year. Visiting relatives driving car after car.

At this time, the rows of shared motorcycles parked on the side of the road, the eye-catching yellow color can hardly not attract people’s attention.In front of each car, there was a sticker “No deposit, two yuan for 20 minutes, and WeChat Alipay can scan it.” This wording deeply attracted these people who are eager to go home to reunite.

Unlike first- and second-tier cities, limited by the transportation system of fifth- and sixth-tier cities, these demands exist in large numbers in 1,300 counties in China. And where there is demand, there is a market, where there is a market, there is a business, and some people are already eyeing this business.

Four years ago, 36-year-old Zhai Guanglong stepped into the entrepreneurial army of the sharing economy and founded Songguo Travel. It is different from the shared bicycles that can be seen everywhere in cities now, because it focuses on “the best way to travel in the county.” For many people, if it were not for the news of the upcoming listing in the United States, Songguo Travel might not be familiar to the public.

Judging from the current layout, this company, which has only been established for only three years, has not appeared in first- and second-tier cities. In third- and fourth-tier cities, it also deliberately avoids giants such as Meituan, Haro and Qingju, but is deeply rooted in Such sinking markets as counties and county-level cities in fifth- and sixth-tier cities.

According to the data provided by Songuo Travel, as of the end of December 2020, Songuo motorcycles have landed in 24 provinces, nearly 1,000 counties and county-level cities in China, with nearly 50 million users and more than 3 million orders per day. According to the statistics of average daily service users, Songguo Travel is in an absolute leading position in the county market.

In 2020, the entire shared motorcycle industry is making a comeback. Whether it is Qingju, Hello, or Meituan, the market will be focused on the second, third, and fourth-tier cities. In addition to the anxious battles between giants, many cities have once again China’s policy was turned out, beating the leading companies in the shared motorcycle industry.

From this perspective, today when the overall situation of each track has been set, the Pinecone Bicycle, which is not attached to any giant, has become a “bright spot” that has emerged in China’s Internet industry in recent years.

Can a shared motorcycle track be established?

The shared bicycles, which are committed to solving the “last mile” problem, have been relying on low-cost subsidies to cultivate and compete for the market since their birth. Race track players have used “burning money” to first expand the market and accumulate huge stability. user. Nowadays, bicycle sharing no longer exists as an independent business model. It has completely become an integral part of the big Internet giants’ corporate ecosystem, and a tool that exerts other ecological synergies besides profitability.

With the gradual peaking of the market space, based on the demand for corporate profit growth, the Big Three are considering maximizing the commercial value of existing users, even if there are waves of users saying that they will never ride shared bicycles again. , Shared bicycles have taken the most direct path-price increases.

From the investment vent to the giants’ wrestling field, shared bicycles finally went to the same place.However, when the sharing economy craze completely receded, they gave birth to a “freak”-shared bicycles. Although the business model is similar to shared bicycles, the former has been proven to be profitable without price increases.

In April last year, Meituan piloted motorcycles in small cities in Hunan, Guangdong, and Fujian. Discovering that the economic model is impressive, Meituan immediately launched the “Hundred Days War” blitz, aiming to concentrate 2 million motorcycles in 100 days. This data exceeds the total number of Didi motorcycles in the previous three years.

“Pearl Harbor is gone, what did we do?”Zhang Zhidong, general manager of Didi’s two-wheeler division and CEO of Qingju Bicycles, likened Meituan’s surprise attack on motorcycles to a sneak attack on Pearl Harbor, and is organizing a full counterattack.

Earlier, the person in charge of the Harbin Moped Division also stated that Harbin Moped has returned to profit in 2019. In the absence of new investment vehicles, the Moped is the most profitable department of the entire company, and subsequent development profits may be higher. There is even speculation in the industry that Haro can use the shared electric vehicle business to subsidize the core bicycle business.

Judging from the actions of the giants, shared motorcycles may be a good track.

In general, the manufacturing cost of a shared bicycle is about 1,000 yuan, while the shared motorcycle is as high as 2,000-2,500 yuan; in terms of operation and maintenance costs, due to the need to charge and replace the battery, the motorcycle is more than three times that of a bicycle.

If the second, third, and fourth-tier markets that the giants compete for prove to be profitable, the fifth and sixth-tier cities can also be profitable.

After all, the core economic circle of the fifth- and sixth-tier cities is about 5-10 kilometers on average. The starting price of Songguo travel is 2 yuan (20 minutes) + the duration fee is 1 yuan (10 minutes). Taking into account the usage scenarios of the sinking market, shared electricity The price of bicycles is indeed a better profit model than shared bicycles.

Songguo Travel Zhai Guanglong once said that a shared motorcycle with a starting price of two yuan can basically meet the travel needs of county residents. In addition, Songguo Travel has achieved large-scale profitability for two consecutive years, and the future conversion rate will reach at least 30%.

Looking at it this way, Songguo Travel has hit the blind spots of other players in a special way of “surrounding the countryside from the countryside”, and has grown from a big city track full of giants to an “invisible little giant” in the county.

At the same time, this also brings a problem. At the moment when the war is burning from shared bicycles to shared motorcycles, it is only a matter of time before the giants covet a more sinking market. What does Songguo Travel use to fight the giants?

Can Songguo Travel become the “pinduoduo” of shared travel?

The answer to whether Songguo travels against the giants is actually the same as how high the moat of Songguo travels.

First of all, from the internal perspective of the enterprise, the competition of the enterprise is also the competition of talents. It is understood that Songguo Travel was founded by Zhai Guanglong in August 2017. Before founding, this top student who graduated from the University of Science and Technology of China had been on the road to entrepreneurship for a long time.

After graduation, he worked at Procter & Gamble for 5 years. Later, he entered Meituan as the founder of the company. He also served as the CEO of Ant Short Rentals and led the spin-off and the first round of financing with Ganji. Hands.

What’s interesting is that from the end of 2016 to the beginning of 2017, the trend of shared bicycles and shared motorcycles suddenly appeared. Zhai Guanglong’s team had tested the “No. 7 motorcycle” business in first- and second-tier cities. Unfortunately, shared motorcycles under the halo of shared bicycles have greater resistance in policies, business models, management, and safety hazards. In the end, the “No. 7 motorcycle” only existed for about half a year and ended in a hasty.

Industry insiders commented that he is a person obsessed with the “sharing economy”.Indeed, Zhai Guanglong has been immersed in the sharing industry for many years, every time he stepped on the wind but failed to make it. This time he brought his unique insights into the sharing economy and started his second business. Whether he will repeat the same mistakes or wash his previous shame is still unknown. .

But from the perspective of strategic decision-making, both shared bicycles and shared motorcycles have the same business model, and they are all assets-heavy. Therefore, both shared motorcycles and shared bicycles adopt the foundry model. The advantage of this is that it can quickly occupy the market through the advantages of scale.

As a shared motorcycle service provider, Songguo Travel seems to have to “do the opposite” again. In an interview, Zhai Guanglong made it clear that “build a self-energy factory”.

In fact, in terms of the future competitiveness of the race track, “self-built factories” are conducive to grasping the pricing power of the consumer side, which is established in principle. From this perspective, Pine Cone Travel can indeed tear a gap between the giants.

The problem is that the current financing disclosed by Songguo Travel is only the angel round investment from Xianfeng Evergreen in 2018, and the specific amount has not been disclosed.

From the perspective of the external environment, compared with shared bicycles, shared bicycle projects have been less popular when seeking financing. Public information shows that most of the shared motorcycle companies established from 2016 to 2018 announced that they received financing from the angel round or the A round. There are almost no mainstream investment institutions and the financing amount is small.

Caijing Wuji believes that although shared motorcycles can be profitable, there are reasons why the capital market is not optimistic.

On the one hand, from the demand side,From the first and second lines to the third and fourth lines and then to the county market, with the weakness of public transportation, the demand for shared motorcycles has gradually increased, and the value of shared motorcycles has begun to gradually manifest, but with the upgrading of public transportation, as well as electric vehicles With the increase in sales volume and the upgrade and iteration of transportation tools, there is a ceiling in demand.

On the other hand, from the perspective of the market,Songguo Travel Zhai Guanglong once said that there is currently no plan to enter the first-tier cities. However, as the development of these giants in the first, second and third tier cities is hindered, they will move to a more sinking market. Compared with the big brothers of Haro, Qingju and Meituan, Songguo is difficult to expand its coverage and market share, and the capital behind it is not at the same level of individual volume.

This also brings thinking about the future of shared motorcycle companies. When the demand becomes smaller and the market shrinks, the company’s price increase for profit purposes will also directly touch the sinking market’s price-sensitive nerves.

It is foreseeable that giant players with rich wealth will surely pass by. Whether the “small and beautiful” pine cones can withstand the pressure may have to be a question mark. Who can run out of the dark horse in the shared motorcycle industry needs to be seen.

The era of the stock of the sharing economy is coming, and the pioneers are all going public.

From Youke Workshop, Airbnb to Monster Charging, they have all landed in the U.S. stock market one after another. In March of this year, it was reported that Harbin Travel plans to go to the United States for IPO, and the shared office Wework plans to go public on SPAC.

However, judging from the listing experience of the predecessors, none of the companies seem to be going smoothly. The unicorn Airbnb’s IPO has been delayed due to factors such as the epidemic and the U.S. election, and the company’s valuation has fallen from US$26 billion to US$18 billion; the “shared charging treasure’s first share” monster charging has fallen below its issue price in just two weeks after its listing .

On the one hand, the company’s profit model and the fragile capital chain under the concept of the sharing economy are all questioning how far the sharing economy can go. On the other hand, after a few years of silence for shared bicycles, shared motorcycles became the outlet last year.The new travel “Rainbow War” is on the verge, and colorful shared motorcycles “suddenly like a spring breeze”, blooming again and again.

In this context, recently, Songguo Travel, a shared motorcycle field, reported that it will go public in the United States this year, and the fund-raising scale is expected to be 300 million US dollars. As the sixth company in the sharing economy field that plans to go public, how will this dark horse compete with giants on a crowded track? There is a good chance that Songguo will win the journey. Is it really feasible?

“Emerging markets” bear a “pine cone”

On festivals and holidays, there are waves of travellers in waves. They carry schoolbags and board the train to return to their hometown, returning from the first- and second-tier cities to their parents and relatives in fifth- and sixth-tier cities.

But at the moment of getting off the bus, limited by the cramped public transportation of the local county, the number of flights is small, the waiting time is long, the rental of black cars is more but expensive, and the Didi, which is used in big cities, has not settled. These problems have been troubled year after year. Visiting relatives driving car after car.

At this time, the rows of shared motorcycles parked on the side of the road, the eye-catching yellow color can hardly not attract people’s attention.In front of each car, there was a sticker “No deposit, two yuan for 20 minutes, and WeChat Alipay can scan it.” This wording deeply attracted these people who are eager to go home to reunite.

Unlike first- and second-tier cities, limited by the transportation system of fifth- and sixth-tier cities, these demands exist in large numbers in 1,300 counties in China. And where there is demand, there is a market, where there is a market, there is a business, and some people are already eyeing this business.

Four years ago, 36-year-old Zhai Guanglong stepped into the entrepreneurial army of the sharing economy and founded Songguo Travel. It is different from the shared bicycles that can be seen everywhere in cities now, because it focuses on “the best way to travel in the county.” For many people, if it were not for the news of the upcoming listing in the United States, Songguo Travel might not be familiar to the public.

Judging from the current layout, this company, which has only been established for only three years, has not appeared in first- and second-tier cities. In third- and fourth-tier cities, it also deliberately avoids giants such as Meituan, Haro and Qingju, but is deeply rooted in Such sinking markets as counties and county-level cities in fifth- and sixth-tier cities.

According to the data provided by Songuo Travel, as of the end of December 2020, Songuo motorcycles have landed in 24 provinces, nearly 1,000 counties and county-level cities in China, with nearly 50 million users and more than 3 million orders per day. According to the statistics of average daily service users, Songguo Travel is in an absolute leading position in the county market.

In 2020, the entire shared motorcycle industry is making a comeback. Whether it is Qingju, Hello, or Meituan, the market will be focused on the second, third, and fourth-tier cities. In addition to the anxious battles between giants, many cities have once again China’s policy was turned out, beating the leading companies in the shared motorcycle industry.

From this perspective, today when the overall situation of each track has been set, the Pinecone Bicycle, which is not attached to any giant, has become a “bright spot” that has emerged in China’s Internet industry in recent years.

Can a shared motorcycle track be established?

The shared bicycles, which are committed to solving the “last mile” problem, have been relying on low-cost subsidies to cultivate and compete for the market since their birth. Race track players have used “burning money” to first expand the market and accumulate huge stability. user. Nowadays, bicycle sharing no longer exists as an independent business model. It has completely become an integral part of the big Internet giants’ corporate ecosystem, and a tool that exerts other ecological synergies besides profitability.

With the gradual peaking of the market space, based on the demand for corporate profit growth, the Big Three are considering maximizing the commercial value of existing users, even if there are waves of users saying that they will never ride shared bicycles again. , Shared bicycles have taken the most direct path-price increases.

From the investment vent to the giants’ wrestling field, shared bicycles finally went to the same place.However, when the sharing economy craze completely receded, they gave birth to a “freak”-shared bicycles. Although the business model is similar to shared bicycles, the former has been proven to be profitable without price increases.

In April last year, Meituan piloted motorcycles in small cities in Hunan, Guangdong, and Fujian. Discovering that the economic model is impressive, Meituan immediately launched the “Hundred Days War” blitz, aiming to concentrate 2 million motorcycles in 100 days. This data exceeds the total number of Didi motorcycles in the previous three years.

“Pearl Harbor is gone, what did we do?”Zhang Zhidong, general manager of Didi’s two-wheeler division and CEO of Qingju Bicycles, likened Meituan’s surprise attack on motorcycles to a sneak attack on Pearl Harbor, and is organizing a full counterattack.

Earlier, the person in charge of the Harbin Moped Division also stated that Harbin Moped has returned to profit in 2019. In the absence of new investment vehicles, the Moped is the most profitable department of the entire company, and subsequent development profits may be higher. There is even speculation in the industry that Haro can use the shared electric vehicle business to subsidize the core bicycle business.

Judging from the actions of the giants, shared motorcycles may be a good track.

In general, the manufacturing cost of a shared bicycle is about 1,000 yuan, while the shared motorcycle is as high as 2,000-2,500 yuan; in terms of operation and maintenance costs, due to the need to charge and replace the battery, the motorcycle is more than three times that of a bicycle.

If the second, third, and fourth-tier markets that the giants compete for prove to be profitable, the fifth and sixth-tier cities can also be profitable.

After all, the core economic circle of the fifth- and sixth-tier cities is about 5-10 kilometers on average. The starting price of Songguo travel is 2 yuan (20 minutes) + the duration fee is 1 yuan (10 minutes). Taking into account the usage scenarios of the sinking market, shared electricity The price of bicycles is indeed a better profit model than shared bicycles.

Songguo Travel Zhai Guanglong once said that a shared motorcycle with a starting price of two yuan can basically meet the travel needs of county residents. In addition, Songguo Travel has achieved large-scale profitability for two consecutive years, and the future conversion rate will reach at least 30%.

Looking at it this way, Songguo Travel has hit the blind spots of other players in a special way of “surrounding the countryside from the countryside”, and has grown from a big city track full of giants to an “invisible little giant” in the county.

At the same time, this also brings a problem. At the moment when the war is burning from shared bicycles to shared motorcycles, it is only a matter of time before the giants covet a more sinking market. What does Songguo Travel use to fight the giants?

Can Songguo Travel become the “pinduoduo” of shared travel?

The answer to whether Songguo travels against the giants is actually the same as how high the moat of Songguo travels.

First of all, from the internal perspective of the enterprise, the competition of the enterprise is also the competition of talents. It is understood that Songguo Travel was founded by Zhai Guanglong in August 2017. Before founding, this top student who graduated from the University of Science and Technology of China had been on the road to entrepreneurship for a long time.

After graduation, he worked at Procter & Gamble for 5 years. Later, he entered Meituan as the founder of the company. He also served as the CEO of Ant Short Rentals and led the spin-off and the first round of financing with Ganji. Hands.

What’s interesting is that from the end of 2016 to the beginning of 2017, the trend of shared bicycles and shared motorcycles suddenly appeared. Zhai Guanglong’s team had tested the “No. 7 motorcycle” business in first- and second-tier cities. Unfortunately, shared motorcycles under the halo of shared bicycles have greater resistance in policies, business models, management, and safety hazards. In the end, the “No. 7 motorcycle” only existed for about half a year and ended in a hasty.

Industry insiders commented that he is a person obsessed with the “sharing economy”.Indeed, Zhai Guanglong has been immersed in the sharing industry for many years, every time he stepped on the wind but failed to make it. This time he brought his unique insights into the sharing economy and started his second business. Whether he will repeat the same mistakes or wash his previous shame is still unknown. .

But from the perspective of strategic decision-making, both shared bicycles and shared motorcycles have the same business model, and they are all assets-heavy. Therefore, both shared motorcycles and shared bicycles adopt the foundry model. The advantage of this is that it can quickly occupy the market through the advantages of scale.

As a shared motorcycle service provider, Songguo Travel seems to have to “do the opposite” again. In an interview, Zhai Guanglong made it clear that “build a self-energy factory”.

In fact, in terms of the future competitiveness of the race track, “self-built factories” are conducive to grasping the pricing power of the consumer side, which is established in principle. From this perspective, Pine Cone Travel can indeed tear a gap between the giants.

The problem is that the current financing disclosed by Songguo Travel is only the angel round investment from Xianfeng Evergreen in 2018, and the specific amount has not been disclosed.

From the perspective of the external environment, compared with shared bicycles, shared bicycle projects have been less popular when seeking financing. Public information shows that most of the shared motorcycle companies established from 2016 to 2018 announced that they received financing from the angel round or the A round. There are almost no mainstream investment institutions and the financing amount is small.

Caijing Wuji believes that although shared motorcycles can be profitable, there are reasons why the capital market is not optimistic.

On the one hand, from the demand side,From the first and second lines to the third and fourth lines and then to the county market, with the weakness of public transportation, the demand for shared motorcycles has gradually increased, and the value of shared motorcycles has begun to gradually manifest, but with the upgrading of public transportation, as well as electric vehicles With the increase in sales volume and the upgrade and iteration of transportation tools, there is a ceiling in demand.

On the other hand, from the perspective of the market,Songguo Travel Zhai Guanglong once said that there is currently no plan to enter the first-tier cities. However, as the development of these giants in the first, second and third tier cities is hindered, they will move to a more sinking market. Compared with the big brothers of Haro, Qingju and Meituan, Songguo is difficult to expand its coverage and market share, and the capital behind it is not at the same level of individual volume.

This also brings thinking about the future of shared motorcycle companies. When the demand becomes smaller and the market shrinks, the company’s price increase for profit purposes will also directly touch the sinking market’s price-sensitive nerves.

It is foreseeable that giant players with rich wealth will surely pass by. Whether the “small and beautiful” pine cones can withstand the pressure may have to be a question mark. Who can run out of the dark horse in the shared motorcycle industry needs to be seen.

The Joe Biden administration notified the US Congress of its decision to sell a $ 23.37 billion arms shipment to the United Arab Emirates (UAE), US congressional officials said on Monday. April 13.

The deal includes 50 F-35 stealth fighters, 18 MQ-9B armed drones (UAVs), and air-to-air and surface-to-surface missiles.

A State Department spokesperson said the Biden administration would execute the deal while “continuing a detailed assessment and consultation with UAE officials” on how the weapons were used.

The initial negotiated terms indicated that the UAE could receive the first F-35 by 2027.

The Biden administration in late January suspended a series of arms sales initiated under former President Donald Trump, including a contract of more than $ 23 billion with the UAE to review and demonstrate a commitment to “transparency. and good governance “.

The arms deal with the UAE has been opposed by many bipartisan lawmakers, on the grounds that they could be used in the war in Yemen, the world’s worst humanitarian crisis.

The US Senate last year tried to block the deal but failed.

The decision also made the UAE the first Arab country and the second Middle East country to own the F-35 after Israel. Israeli officials have repeatedly expressed concerns about the possibility of the US selling the F-35 stealth fighter to Arab countries, saying it would affect the balance of military power in the region.

However, Tel Aviv expressed no objection to the deal passed by the Biden administration.

The F-35 is the fifth generation stealth fighter in the United States, along with the F-22 they are the only fifth generation aircraft to enter service.

Representatives of Russia, China, and Japan are still in the experimental and final stage.

Despite its reputation, training tests show that the F-35s are formidable fighters and have excellent combat prowess.

Against famous fourth-stance fighters such as the US F-15, French Rafale and European Typhoon, the F-35 often wins overwhelming. Currently the F-35 has been produced in numbers in the thousands. with all three versions A, B, C.

The F-35 was developed from the X-35 under the Joint Attack Fighter Project (JSF), which is a single-seat fighter, capable of stealth, multipurpose, real missions include: air support, tactical bombing, and air-to-air combat.

The F-35 was designed and built by an aerospace industrial complex led by Lockheed Martin with other members BAE Systems and Northrop Grumman.

The F-35 made its maiden flight on December 15, 2006, making it the second stealth fighter in the world.

In terms of specifications, the F-35 has a length of 15.67m; wingspan 10.7m; 4.33m height; wing surface area 42.7m2; unladen weight 13,200kg; loaded weight 22,470m2; the largest take-off weight 31,800kg.

The F-35 can reach a maximum speed of 1,930 km / h; Maximum flight range of 2,200km; combat radius of 1,100km; Wing lift 526 kg / m2.

In terms of weaponry, the F-35 fighter has 1 GAU-12 / U 25mm cannon mounted in the F-35A body with 180 rounds or mounted outside the wings as on the F-35B and F-35C versions with 220 bullets.

The aircraft can carry up to 3.5 tons of weapons in stealth mode, while in “monster” mode the F-35 can carry up to 10 tons of weapons including air-to-air, land-to-air and anti-aircraft missiles. ship to bombs.

In addition, it also owns a state-of-the-art electronic warfare system, helping to gain advantage over opponents.

The F-35 has had an impressive performance in Afghanistan and Syria, the fighter’s effectiveness in combat has somewhat defeated but earlier doubts about its strength.

Currently, the US continues to increase capacity of F-35 factories to hand over to customers.