Kai – Global Ambassador of Gucci once appeared in the opening ceremony of a new flagship store at the bustling Itaewon Street in Seoul, Korea organized by the Italian fashion house. The EXO member also featured in a special video promoting the brand, “inlaid” with Gucci from head to toe. He made an impression when wearing a checkered jacket and elegant crossbody bag, affirming the level of the Gucci muse. AOMG hip-hop artists Jay Park, Loco and Simon Dominic attended the opening of Bulgari’s first unisex store in Korea. Appearing at the ceremony, the trio brought a personality and elegant appearance. If Jay Park wears a black ‘tree’, Loco chooses a black vest with a white t-shirt and a cool cap. And Simon Dominic has a new way of combining white pants with a blue vest. On Instagram, Bobby – male rapper of iKON group posted photos wearing designs from the famous Saint Laurent brand, highlighting his cool and personality. Meanwhile, the other 2 members of iKON, Jay and Ju-ne, appeared luxuriously in Prada fashion houses. If Jay’s silver hair color looks perfect with a classic design, the branded ‘tree’ that Ju-ne chose helps to show off her height as well as model-standard charisma. Although often surprising fans with a unique style, even called a “grandmother” style, Mino (Winner) still has an impressive “dressing up” display when posting photos of Louis Vuitton’s design on Instagram. Doan Phong According to SMCP

Wearing face masks, Korean girls now invest in elaborate nails, nail polish, manicure with detailed drawings. Despite the negative impact of the Covid-19 pandemic on most industries, many nail salons are still doing well, with a sharp increase in revenue. From being unpopular, Korean girls are now willing to spend tens to hundreds of thousands of won for a nail job. Photo: Stock. Pleasure during quarantine “Since I started working from home, I spend a lot of time painting my nails, trying on colors and drawings that I have never done before,” said Kim Gyu Ri (22 years old) from Daejeon. Lee Ji Eun, 23, from North Gyeongsang, said, “Whenever I look at my pretty nails, I feel so beautiful and well-groomed.” Lee has a hobby of doing his own nails and spends an average of 300,000 won ($270) on essentials every month. Yoon Chae Hyun used to be a regular customer of nail salons, but recently she started making her own to save money. “It will be cheaper on its own in the long run. I can add as many details as I want without worrying about spending extra money,” she said. A set of gel polish usually costs 20,000-50,000 won at Seoul nail salons. Photo: KoreaBoo. “But for those who can afford it, going to work is still worth the experience. Talking to the workers is quite relaxing, they are professionals after all,” she added. Nail art products at home, serving girls who like to tinker by themselves are equally expensive. Nail polish sales at popular Korean beauty stores such as Olive Young and Lalavla both increased by 30-40% last year. “Investing in nail art is like spending money to buy clothes” Nail salons are ubiquitous on the streets of Korea today, but this beauty demand and service only really took off about 10 years ago. According to the Korea Statistical Information Service, the number of nail salons has increased from 10,382 stores in 2016 to 16,464 stores in 2020. “The concept of beautifying nails didn’t exist until the early 2000s. The first nail salon in Korea opened in Itaewon in 1988, but mainly caters to foreign customers,” said Cho A Ra, a nail technician. Professional since 2002, used to be a nail artist for the group Wonder Girls, said. The original nail salons in Korea only used regular nail polish, which peeled off easily and needed frequent repainting. The rise of gel polish, which lasts longer, started gaining popularity after 2012, and is currently the most popular. By 2018, with the promotion of K-pop girl groups like Mamamoo, the trend of adding fake nails is so popular. Korean gel polish is not only popular in kimchi but also in other Asian countries. Photo: Insider. According to Cho A Ra, nail art is not just for beauty. Gel polish provides a protective layer to the nails, preventing them from biting or breaking. “Recently, I see more and more elementary and middle school children being taken by their parents to get their nails done for this purpose,” she said. But before being recognized, she faced many objections about her work. “Many people think that these colorful nails are untidy, only for indecent girls, working as a hostess in a bar. Even my mother did not dare to tell her friends about her daughter’s work, until she was proud of me working with the Wonder Girls.” On the other hand, spending tens of thousands of won on 10 fingers initially shocked many people. Gel polish at nail salons in Seoul ranges from 20,000-50,000 won for simple, one-color coats. The price just keeps getting higher when painting other textures, adding decorative details, especially since crystal nailing is so popular. “A client of mine spent 320,000 won for a manicure. While this may seem absurd to some people because our nails are only a small part of our body, investing in a manicure is like splurging on clothes.” “At the end of the day, you are the one who looks at your own nails the most. Beautiful nails bring self-satisfaction,” said Cho.

Almost no restaurant is full, many employees stand at the door, trying to invite passersby. In the evening, only very few bars have guests to relax. “We maintain operations in the hope that some miracle will happen, for example, seeing a long line of customers waiting to open. Before the pandemic, there were always foreigners coming to my restaurant to eat burgers, everyone people still have to wait in line. Now it’s not like that anymore, every day, as long as there are about 20 customers, I feel lucky,” said a shop owner. Itaewon neighborhood is empty of tourists because of the epidemic. Photo: Korea Herald. A similar situation occurs in Myeong-dong, a popular destination for people who love to shop, eat, and have fun. Most of the restaurants operate moderately with a small number of customers. Because of their reliance on foreign tourists, the streets of Seoul are going through an unprecedentedly difficult time. The pandemic has limited international travel for many months, and the source of visitors from locals has also decreased a lot because of social distancing and blockade rules. The Seoul Metropolitan Government predicts that the number of foreign tourists has decreased by 86%, from 13.9 million in 2019 to just 1.92 million in 2020. “These neighborhoods popular with foreigners have been hit very hard. We get a lot of phone calls asking for help from people doing business here,” said an official from the tourism department of the city government. The famous entertainment areas in Seoul rely heavily on foreign tourists. Photo: Seoulpubcrawl. More than a year after the pandemic broke out, the rate of vacant real estate in busy neighborhoods also skyrocketed because many businesses went bankrupt. According to the Korea Real Estate Commission, more than a third of the total store space in Myeong-dong is vacant, or 38.4%. This rate stands at 22.6% in Itaewon and 13.1% in Hongdae. Experts say that unless the pandemic ends, this trend is sure to continue. In an effort to revitalize these areas, starting in May, the Seoul city government offers coupons and gift cards for a number of special tourist attractions, including Itaewon and Myeong-dong. A city government official in the tourism policy department said Seoul is also preparing many support measures to attract more local tourists to these entertainment districts. At Itaewon, some signs of positive change gradually appeared. According to shop owners, although business is not as good as before, the number of visitors seems to have increased as they turn to attracting locals. “Things are starting to get better compared to the same period last year. Hope to see Itaewon bounce back to its glory years,” said Maeng Ki-hoon, head of the merchants association in Itaewon.

On KBS2TV’s Entertainment Weekly program, Korean handsome actor Park Seo Joon once shared his secret to care for and own his beautiful smooth skin. Skin cleansing: Despite the busy schedule, Park Seo Joon still tries to maintain the habit of cleaning skin with makeup remover and cleanser. Clean skin is the foundation for better penetration of moisturizer products. Understand this, amateurs born in 1988 always prioritize the selection of ingredients that are suitable for their skin. Skin moisturizer: After cleansing, actor Park applies toner to the skin. He often pour the toner directly onto the hands was washed, pat the solution on the face. This is a popular beauty treatment in Korea. Moisturizer is the last step to ending Park Seo Joon’s skin care cycle. He dabbed the cream on the main points of his face and then smoothed it up in an upward direction to avoid sagging skin. Applying a mask: In addition to practicing normal skin care routines, in his spare time, Park Seo Joon chooses to wear a mask to relax. Masks are the fastest way to provide moisture to the skin. According to Park Seo Joon, he uses at least one mask / day. The Itaewon Class male lead notes: It’s important in the beauty process to make sure you are using products that are right for your skin type. Korean skin care masks are popular around the world for their many good effects. In addition to masking and daily 3-step skincare routine, Park Seo Joon also understands that beautiful looks must come from within. He always tries not to eat too late to keep his health and youthful beauty. Photo: Internet. Invite readers to watch the video “Beauty of the Covid-19 Sisters”. Source: VTV TSTC.

In fact, many people have searched for Park Seo Joon’s beauty tips and want to know how to get such a youthful look, such a smooth skin. Thanks to a height of 1.85 m and a standard body, Park Seo Joon easily conquers many types of costumes. Photo: @ bn_sj2013. Skin cleansing In the program Entertainment Weekly of the radio KBS2TV Park Seo Joon once shared the secret to having healthy, shiny skin. Despite his busy schedule, the actor still tries to maintain the habit of cleaning his skin with makeup remover and cleanser. Clean skin is the foundation for better penetration of moisturizer products. Understand this, amateurs born in 1988 always prioritize the selection of ingredients that are suitable for their skin. Moisturizing After the cleansing step, actor Park put toner on the skin. He often pour the toner directly onto the hands was washed, pat the solution on the face. This is a popular beauty treatment in Korea. Moisturizer is the last step to ending Park Seo Joon’s simple skincare routine. He dabbed the cream on the main points of his face and then smoothed it up in an upward direction to avoid sagging skin. The actor focuses on skin care despite his busy schedule. Photo: Vogue. Mask Korean skin care masks are popular around the world for their many good effects. In addition to practicing normal skin care routines, in his spare time, Park Seo Joon chooses to wear a mask to relax. Masks are the fastest way to provide moisture to the skin. According to Park Seo Joon, he uses at least one mask / day. The main male film Itaewon class Note: It is important in the beauty process to make sure you are using products that are right for your skin type. In addition to the usual masking and 3-step skincare routine, Park Seo Joon also understands that beautiful looks must come from within. He always tries not to eat too late to stay healthy. Recipes of skin and hair care before bed Sleep skin care to promote regeneration, giving a radiant look in the morning.