The grand occasion is so because this year’s 618 is a double milestone for JD.com. On the one hand, as a single-handed establishment of 618, it has developed into a mid-year festival in which all walks of life compete to participate. This year is the 18th year of JD 618. On the other hand, when “choose one of the two” has completely become a thing of the past, in this year’s 618, which has the meaning of “carrying on the past and opening up the future”, JD.com, which was once chosen one of the two, also released greater momentum and naturally assumed the role of 618. Responsibility to demonstrate new development directions. The significance is great, and the responsibilities are heavy, but as new and old players such as Tmall, Douyin, Kuaishou, and Pinduoduo are all “suffocating big moves”, JD’s pressure and challenges are not small. What’s interesting is that there could have been some vigorous big moves. JD.com, which “made a big news” for this year’s extraordinary 618, was just staring at providing businesses with a better business environment and providing consumers with a better experience. These two things are carried out step by step in a relatively low-key manner. Jingdong has changed. From a powerful platform to a low-key server; from a home game controller to a behind-the-scenes supporter. But it was in this 18-year-old JD.com “adult ceremony” that merchants became more lively and consumers were more satisfied. Merchants “before going on stage”, Jingdong “behind the scenes” This year’s JD 618 is a “show venue” entirely owned by merchants and consumers. Merchants will perform on stage with great affection, while JD.com has become a “server” behind the scenes, quietly guaranteeing the excitement of the “show”. Thus, won the constant applause of consumers on the stage. Earlier, Jingdong announced that during the 618 period, it will help more than 230 brands to achieve orders exceeding 100 million yuan. In order to achieve this goal, Jingdong, the “service provider” behind the scenes, has implemented a series of measures throughout the event, creating the lowest cost and most efficient JD 618 for merchants in history, allowing them to be the “absolute protagonist” at the year-end ceremony. Enjoy “show”. First of all, the “entry method” is simple enough, the “program presentation” is efficient enough, and the “performance environment” is fair enough. As a result, hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people in the entire industry chain will flourish. Compared with the past, JD.com has simplified the business entry process, and can complete the entry information submission in an average of 30 minutes, which is three times faster than before. At the same time, in order to improve the operating efficiency of merchants, JD.com’s merchant back-end management tool “Jingmai” accurately matches the growth tasks for merchants of different operating levels, and allocates a variety of free rights to enhance the comprehensive operating capabilities of the store. For businesses with multiple stores, “Jingmai” can support businesses to log in at the same time. Not only that, in order to allow merchants to better welcome the 618, JD.com also specially optimized the “exclusive customer service” function, and launched a number of new functions such as batch invitations and one-click marketing message access. If merchants use them reasonably, they can provide customer service Operational efficiency is doubled, and the conversion rate of exclusive customer service reach is increased by 10%. After ensuring the simplicity and efficiency of the 618 “stage”, “fairness” needs to be taken into account. Through systems such as “Hubao Hammer” and “Jingying Insurance”, JD.com can thoroughly investigate and clean up high-risk stores through risk management and control measures, and promptly and effectively stop malicious behaviors from intruding on store operations, and escort merchants across the platform. At present, JD.com “Hubaohammer” has escorted more than 40 billion brands, and “Jingyingbao” has helped businesses avoid losses of more than 1.2 billion yuan from January to April 2021 alone. When JD.com has set up a sufficiently attractive 618 “stage”, there will be hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people performing on the same stage in the entire industry chain. During the 618 period of JD.com alone, over 30,000 new brands/new stores appeared on JD.com, and nearly 2.44 million new products were launched on JD.com. Among them, a large number of cutting-edge fast-moving brands, industry-leading brands such as Yuanqi Forest, Li Ziqi, Guanyun, Sandunban, and Sanban, have opened official flagship stores on JD.com. Secondly, with both “performance guidance” and “program rewards”, JD 618 has become the “largest incremental field” for businesses and industries. In today’s consumer era where channels have become infinitely dusty, no matter how fragrant the wine is, one is afraid of the depths of the alleys, and no matter how good the “performance” is, the audience is afraid of stunned. In order to attract the attention of consumers to the greatest extent, JD.com “Jing Zhuntong” launched the “Beijing Speed ​​Push” minimalist advertising model, deployed “new/new products/explosive products” scene-based advertising, and revised and upgraded “JD Direct Investment”. Measures such as these have greatly improved the efficiency of business advertising operations and helped stores efficiently attract traffic. At the same time, during the 618 period, JD.com launched the “Qianmo-omni-channel marketing incentive plan”. In addition to supporting brands and merchants in business scenarios such as CPS, Jingzhantong Advertising, and Donglian Plan, the brand also purchased advertising resources independently outside the station. After JD.com reaches the policy threshold, a single brand can also receive virtual gold rewards of up to 1 million and traffic rewards of up to 3 million UVs. In addition, the JD Live Broadcasting Base number also vigorously supported industry belt merchants during the 618 period, focusing on “good source” IP live broadcast, helping over 100 industry belt products for brand promotion and product sales. Judging from the official JD.com battle report, on June 1st, the “good start” of the whole day, more than 60% of the core store orders have increased by more than 100% year-on-year, major brand merchants are ushering in explosive growth, JD has become the brand merchants Maximum incremental field”. In addition, the performance of the new stores is very impressive. The average single-store turnover of the core stores settled in this year during JD 618 is 4.3 times the average single-store turnover of the core stores settled last year during the 618 period of that year. Finally, the “reserve force” is sufficient, and JD.com is helping the merchants with their wonderful and long-term “performance”. Unlike daily activities, 618 is a carnival involving all citizens. Although the turnover of merchants will increase explosively, at the same time, for many merchants, especially small and medium-sized merchants, there will be a certain amount of financial pressure to prepare sufficient goods in advance. In order to help merchants alleviate the pressure on liquidity of funds, JD.com’s financial products such as Jingxiaodai and Jingbaobei have allowed businesses to stock up and expand their operations without worry. For example, Beijing Microloan products launched a number of activities such as special withdrawals and interest rate discounts for merchants on the Jingdong platform during the 618 period, providing merchants with more than 250,000 funds and special withdrawals exceeding 1 billion yuan. Since the launch of 618, JD has provided more than 200 billion yuan in financial support to 300,000 online and offline small, medium and micro enterprises, providing them with strong capital guarantee for stocking and replenishment, and helping businesses achieve growth. From creating a simple, efficient, fair and transparent operating environment, to reducing costs and increasing efficiency with precise traffic support and marketing rewards, to reducing the pressure on merchants to stock up funds through financial support, and eliminating worries, one measure is implemented to users When experiencing with merchants, JD.com, which returned to the back of the scene, showed even more the light of a “service provider”. *The pictures in this article are all from the Internet

According to the Tianyancha APP, Beijing Huaguan Commercial Technology Development Co., Ltd. is a commercial enterprise with chain shopping malls and supermarket chains as its main business. Its main body is Beijing Huaguan Commercial. Beijing Huaguan Commercial Technology has invested in Zhuozhou City. 6 companies including Huaguan Supermarket Co., Ltd. and Beijing Yanxin Huaguan Trading Co., Ltd.

The entry of JD.com also means that the digitization process of Huaguan will be accelerated in an all-round way. It is worth noting that at the 2021 China International Retail Innovation Conference on May 24 this year, Feng Yi also stated that JD.com will in-depth cooperation with Arima to build an omni-channel retail benchmark, and launch digital synergy in the supply chain, omni-channel business upgrades, In-depth cooperation in member digital management has jointly promoted the omni-channel retail reform of Arima.

In fact, Huaguan and JD.com had cooperated a few years ago. As early as 2014, Beijing Huaguan Commercial and JD.com signed an O2O strategic cooperation agreement. In the future, they will be stationed on JD.com’s platform to sell products and be responsible for distribution. Although the cooperation between the two parties did not create much spark, Huaguan has never given up the idea of ​​building an omni-channel. It is understood that in 2017, Huaguan Supermarket and WeChat Pay launched a self-service payment applet, and replaced waiting in line with one-click payment on mobile phones, realizing an automated supermarket shopping experience.

On January 24 this year, Zhang Bing, a representative of the Beijing Municipal People’s Congress and chairman of Beijing Huaguan Commercial Technology Development Co., Ltd., revealed in an interview with a reporter from Beijing Commercial Daily at the Fangshan District Group Meeting of the Fourth Meeting of the 15th Municipal People’s Congress that Huaguan Supermarket in 2021 It is expected that 10 new stores will be opened in Beijing. At the same time, Huaguan Supermarket will continue its digital transformation.

Zhang Bing told a reporter from Beijing Business Daily that some roads were closed due to the fluctuation of the epidemic, which affected the stability of the supply of goods. This requires companies to be fully prepared in peacetime to deal with emergencies. This poses a challenge to the responsiveness of the company’s supply chain, which means that we need to be predictive, and the basis of the pre-judgment is the digital operation of the production area, inventory, scheduling, and sales. Supermarket retail must change from extensive to refined Transformation of operations.

It can be seen that the supermarket retail industry and the Internet have moved from antagonism to integration, the former has gone from lively to deserted, the latter has gone from small to unshakable, and now the combination of the two, the supermarket market has also entered a new Internet era and new Retail stage. As Ali started to take a stake in RT-Mart in 2017, Ali’s digital transformation is also getting better. This has also allowed more and more companies to follow suit. Especially during the epidemic, supermarket online orders surged, and online platforms became the second growth curve driving traditional supermarket sales. This also allows physical supermarket companies to see the prospect of digitalization and accelerate the pace of digital transformation.

Wen Zhihong, partner of Hejun Consulting and head of chain management, said in an interview with a reporter from Beijing Business Daily that the current digital wave in the supermarket industry has arrived, and the business model of the supermarket industry in the future will no longer just stay in the original offline. Physical stores are moving towards omni-channelization.

“Comprehensive integration actually means the reconstruction of the traditional retail industry, including commodity management, customer service, store management, and store planning. Great changes have taken place. It will be very difficult to develop on your own capabilities alone. . The development of an enterprise will have different leading forces at different stages.” Wen Zhihong analyzed.

National Library “Wuhuang” creative cultural creation, award-winning activities take you “to the library”

Manga is a cultural form that young people love, and cute pets are an artifact to heal bad moods. The super-popular cartoonist Bai Cha combines the two to create the cartoon internet celebrity cat “Wuhuang” and the internet celebrity dog ​​”Bazahei”, which have become excellent representatives of original animation IP. Based on this, the National Library of China and Baicha collaborated to create the “My Emperor Wan Sleeps” series of cultural creations and costumes, incorporating the cute and interesting images of “My Emperor” and “Bazaar Black” into coasters, stationery boxes, and mouse pads. , Folders, canvas bags and other products used in a series of reading and learning scenarios. The two “Wuhuang” canvas mother-and-child bags with hidden pockets are not only pleasing in shape, but functional and practical, but the finishing touches “Bao Guo” and “Xue Ba” also reflect the designer’s accurate insight into the psychology of young users. The “My King Sleeps” mouse pad prints “Deadline is the first productive force” on the surface of the product, with the proud expressions of the cartoon king and the net red cat “My King”, allowing users to instantly feel “the king, you know me best” . The series also includes fans, key chains, refrigerator magnets, badges and other products. The above new products will be released soon in the flagship store of Jingdong National Library, fans of “Wuhuang”, please look forward to it.

My King Sleeping Series: Password stationery box (left), notebook set (middle), canvas picture bag (right)

In order to allow more people to understand the charm of ancient books and reading, the National Library of China has also created a series of “Expo Group Books”, which perfectly integrates a variety of classic cultural symbols into cultural and creative products. A carry-on bag for reading a group of books, the line-bound book has a simple and fashionable style, the universe in the bag, and the book is learning from the sea. The brooch that you must pass every exam is made of enamel coloring, with a smooth and delicate surface and high-quality texture. The golden and elegant Analects bookmark adopts a hollow design, and the zinc alloy material is not easy to change color.

Hand bag for reading books (left), brooch (middle), Analects bookmark (right)

On the occasion of “4.23 World Book Day”, the Jingdong National Library Gift Flagship Store not only put on shelves many new and creative cultural and creative IP new products, but also launched a series of activities of “Go to the Library”. On April 23rd, users who placed the top 5 orders at the National Library Gift Flagship Store will get a free canvas bag “Go to the Library”; users who place an order at the store on the same day can also sign up for 5 On the 5th of the National Library of China Open Day, we received professional explanations and exquisite gifts. There are also live sweepstakes, exchange of old books for cultural and creative activities, and users can participate.

The little lion in the Forbidden City becomes a “playing relic”, the national tide cultural relics gather on JD.com

The popularity of Guochao IP is not only in the comics session, but the traditional cultural IP, the Forbidden City, is also a veritable “net celebrity” of Guochao. During the Spring Home Decoration Festival of JD.com, the official flagship store of the Palace Culture and the Palace Cultural and Creative Industries both put on the shelves a large number of home goods. The Forbidden City Culture Qianli Jiangshan tea set is inspired by the “A Thousand Miles Jiangshan Map” scroll, and the blue-green glaze technique is used to depict the lofty realm of the scroll. The little lion ornaments of the Forbidden City Cultural and Creative in the Forbidden City are hand-carved in a naive style.

Thousands of miles of Jiangshan tea set (left), the Forbidden City lion (right)

At the same time, Jingdong teamed up with the official flagship store of Forbidden City Culture, the National Library Gift Flagship Store, the Official Flagship Store of Cultural and Creative Industries of the Forbidden City, the Flagship Store of British Museum, the Flagship Store of Suzhou Museum, and the Flagship Store of Dunhuang Museum to create “It’s better to be a drama master”. Cultural Relics” National Tide Cultural Relics Awards theme activities, activities covering dozens of categories of products, such as folding fans, satchels, floor mats, ornaments, keychains, skateboards, pillows, etc., as well as lipsticks, portable tea sets, notebook gift boxes and other products for a limited time Spike; and there are multiple benefits of reducing 40 for every 300, stacking 200 to enjoy 20% off.

In recent years, Guochao products have become more and more popular. The demand for cultural and creative products derived from Guochao IP is also growing. JD Home Furnishings National Library, Forbidden City Culture, Forbidden City Cultural and Creative, and many national and provincial museums have launched cultural, creative and household daily-use goods that integrate traditional culture and modern practical functions, allowing consumers to shop as much as they want! From now to May 5th, come to JD.com Spring Home Decoration Festival, choose good things from the national trend, and decorate your home with national style makeup!