In the past, this glamorous style was often used in commercial campaigns, to promote sales. An analysis by the Geena Davis Institute on Gender in Media found that female models are four times more likely to appear in revealing clothing than male models. “Perfect body” no longer refers to hot models, 3 rounds of standard when many people’s conception of beauty has changed. Photo: Jing Daily. A good example is the lingerie brand Victoria’s Secret. In the past, Victoria’s Secret products were targeted at certain customers, so they did not adjust or add large sizes – that is, the universal women’s sizes. To protest, many groups of women with typical European and American physiques once protested in front of the brand’s store. The response shows that the opinion of the majority is changing, forcing brands to no longer label “perfect bodies” with only those with slim, slim bodies. Earlier this month, a short film from cosmetic company SK-II was released, showing swimmer Liu Xiang – who once entered the world record – facing a sea monster. The image represents the obsession of society in general and women in particular about appearance, rather than what they can do. “Our looks can be judged in a second, but our achievements are what lasts a lifetime,” Liu said in the film. Becoming hot and eye-catching is not a goal many women pursue, so brands also need to change in their customer approach strategies. Photo: VS. According to a YouGov study, 53% of Chinese surveyed in 2021 say they completely agree with the statement “women and men are equal”. In 2015, this rate was 42%. A survey by Ipsos China found that factors such as happiness, dignity, self-confidence and kindness were considered the most important to a woman’s beauty. “Sexy and hot elements are not ranked highly, they are seen as characteristics that make women more attractive,” the report pointed out. The study also revealed that 65% of Chinese respondents consider youthfulness an important factor in enhancing a woman’s beauty. The “No Body is Nobody” advertising campaign celebrates all body shapes and sizes in China. This helps explain the huge growth of the plastic surgery industry in the country. Ironically, young women are the ones who follow this trend most, as they see beauty as a way to boost their careers. According to Deloitte, China’s plastic surgery industry was valued at $27 billion in 2019 and is expected to reach $48 billion by 2023. However, touching cutlery in areas such as buttocks and breasts to look suggestive. Feeling unpopular by going to create double eyelids, making the appearance more youthful. In addition, the growth of the Chinese lingerie market, including wireless bras, also reflects the comfort and beauty factor that comes first. Of course, looks are still important and brands still need to consider the differences between generations. However, brands need to realize that the sexualization of women in media images is not a shortcut to market success.

“Looking at them, I feel creepy”, “Why could they make such a product?”, “Who dare to wear those shoes?” … are mixed comments for Satan shoes that contain Human blood marks the partnership of MSCHF and Lil Nas X. MSCHF’s creative director Kevin Wiesner revealed to CNN that 666 pairs of shoes were sold out in less than a minute. Many people became curious about Lil Nas X and his influence in the fashion industry so that this company decided to “shake hands” to cooperate. The most prominent dress on the red carpet The boy in cowboy clothes singing in a country-trap style is a common image of Lil Nas X – an American rapper born in 1999. Eonline for that he has “crazy” the world with the hit Old Town Road and bold fashion sense. When appearing at awards shows or music events, he usually does not disappoint fans. Lil Nas X stands out in colorful clothes at major events. Photo: Vogue, ELLE, Popsugar. Lil Nas X tried to break the mold with her signature style. He wears things that are considered “tough” to many people, such as contemporary clothes or bright colors. The Versace pink suit he attended Grammy 2020 has become the “nail” image in the memory of many fashion followers. Sometimes, the young star of the flower country brings the vibe of the ’90s in pants printed with embossed colors, prints of animals and flowers. It is this “out of touch” style that makes his name often appear in articles about “weird” wearing style on the red carpet. Many times become the focus of events, songs Old Town Road Making his name famous worldwide are a number of factors that determine a brand’s desire for cooperation. With an existing personality and great influence, the male rapper easily “caught the eye” of a series of fashion houses. According to research by Jing Daily The trend of cooperating with celebrities to reach customers is currently being applied by many brands. With a solid social base, consumers tend to spend thoughtless to own items like idols. Used to wear only popular clothes In the interview with The Guardian , the 21-year-old star revealed her style change process. Contrary to the current outstanding appearance, Lil Nas X admits that his youth was associated with simple, affordable clothes like Zara and H&M. Lil Nas X with simple style. Photo: eonline, power106. “Back then, plain dress was not what I wanted. I think the bolder style could raise questions about my gender. Honestly, I planned to die with that secret.” , the male singer said. However, when Old Town Road Beginning to gain charisma, Lil Nas X quickly realized that success could be a path to a different style as well as a condition for him to explore himself. He began to appear on red carpets with an attractive appearance. In June 2019, he began to open up more about his gender and tried out with a different style. The male rapper said: “I am not always as passionate about fashion as I do now. I realize that fashion is not only another way of expressing myself, it is also an important part of expressing my gender. I’m trying to build myself as a superstar and fashion will be a big part of it. ” However, Lil Nas X does not admit to herself in the fashion evolution process. In an interview, he confirmed that the building of identity thanks to stylist Hodo Musa. She is the one behind some of his most iconic looks like a neon blue suit and hot pink ensemble. Musa describes the style of Lil Nas X as “fun, adventurous, colorful”. Controversial when cooperating The lawsuit with Nike about shoes containing human blood was not the first incident that caught the attention of Lil Nas X in the fashion world. Before that, the male rapper collaborated with denim brand Wrangler and offended country music fans. The denim brand was controversial when it collaborated with the male rapper. Photo: @wrangler, Vulture. He and Wrangler created a line based on one of the lyrics Old Town Road . “Gucci’s cowboy hat, Wrangler on my booty” is a controversial advertisement. Many people accused the brand of not taking the customer seriously and “ruining the cowboy name”. One netizen wrote: “Real cowboys wouldn’t wear these or care about stupid songs.” “Wrangler is a brand for outdoor activists, farmers and workers. So I don’t think this is a good campaign to run for this brand,” said one fashionista. Some even said that they would no longer buy Wrangler products. Then , Insider Contacted both the brand and the male rapper but received no response. Many people began to doubt that the brand and Lil Nas X deliberately created the above situation to attract customers. Similar to the recent Satan shoe incident, although controversial, products still sold out within minutes.