In the past 618, Qianyan teamed up with Meitu Xiuxiu to jointly create the #千妍雪月美人节# event, which was only three days online and accumulated hundreds of millions of exposures. Its customized “Snow Moon Beauty Makeup” AR filter in Meitu Xiuxiu has gained hundreds of thousands of user experience and received a lot of praise.

In the Meitu community, a number of wonderful Chinese beauty from the past and present also participated in the interaction, which not only demonstrated the unique temperament of modern new women, but also allowed Qianyan, a new national style makeup brand, to gain more attention!

Innovative marketing alliances to promote the development of brands breaking the circle

In this era when traffic is king, embracing traffic to your heart’s content may result in a short-term dividend surge, but it will also damage the development potential of the brand. As a cutting-edge domestic cosmetics brand, Qianyan has been firmly committed to product-oriented and user-experience-based since its inception. The brand does not blindly chase the crowd, but uses the most rigorous attitude to select each partner, in the pursuit of innovative marketing, concentrate on accumulating reputation!

As a top-level social platform in China, Meitu Xiuxiu has always focused on creating beauty and is committed to making everyone simple and beautiful; Qianyan advocates changing colors and beauty, so that everyone has a thousand faces. The new Guochuang brand is also very firm in its pursuit of shaping beauty, spreading beauty, and achieving beauty. Their insistence on “beauty” has become one of the important opportunities for this marketing alliance. At the same time, the users that Qianyan and Meitu face are also highly overlapped. With the blessing of multiple factors, this 618#千妍雪月美人节# broke the circle in one fell swoop! It has become an online beauty craze that young independent women are vying for!

According to statistics, during the 618 period, with the enthusiasm of blockbuster themed events, the overall transaction of the hot single product Qianyan Xueyuejiaoguang double-effect honey powder has set a new historical record! Qianyan brand recognition has been greatly improved. It can be said that this time-breaking cooperation between Qianyan and Meitu is another major milestone that Qianyan has achieved in innovative marketing. AR black technology blessing, creating immersive “Snowy Moon Beauty Makeup” This #千妍雪月美人节# event is specially presented through AR. Designed to allow all Meitu users to experience 360° immersive shooting and transform themselves into Xueyue Beauty. The fun shooting interaction and super-real makeup feel also make this filter directly break the circle and become a hot style! “Xueyue Beauty Makeup” AR filter has two makeup effects, “snow-matte” and “moon-pearl”. The makeup is inspired by Qianyan’s popular single product-Xueyuejiaoguang double-effect honey powder, outer ring The matte oil-controlling matte face is as transparent as snow; the inner circle is naturally brightened with pearly light, like the moon is bright, so that every woman can get the refreshing matte makeup effect in a second in the hot summer. In addition, the filter also incorporates national style theme elements such as snow, moon, mountains, flowering branches, and flying dragon, which not only creates a beautiful shooting atmosphere, but also allows users to subtly strengthen their recognition of the Qianyan national makeup brand. know. Let the DNA of “beauty” spread, accumulate strength and beauty With the economic development and the improvement of national strength, more and more newly independent women have more and higher demands for beauty, and also have more expectations for the new national style makeup that is full of cultural heritage and aesthetic styles. This time Qianyan successfully joined hands with Meitu Xiuxiu, which is a powerful testimony! Color changes, beauty with thousands of faces, Qianyan in the future, let us look forward to it together!

After Hongmeng, Huawei has “enlarged its tricks”? According to the media quoted Huawei’s official news, on June 17, Huawei will host the “5G+AR” global online and offline summits, uniting global operators and partners to jointly promote the prosperity of the 5G+AR ecosystem. What exactly is 5G+AR?

Lead Apple!Huawei AR engine covers 500 million devices

As the latest generation of mobile communication technology, 5G does not need to be introduced. As for AR, the most intuitive explanation is: the integration of the real world and the virtual world. Through AR, people can obtain information and interact with it more conveniently and intuitively.

So what is “5G+AR”? According to Huawei’s introduction, as the 5G ecosystem gradually matures, how to increase the application of 5G technology in reality and in specific industries has become a new development focus; in addition, as various new infrastructures including 5G have begun to take shape in recent years, AR The industry has also developed rapidly and has gradually penetrated into various core scenarios. simply put, 5G+AR is a “strong alliance” in the new era.

In addition, Huawei’s layout for AR is also in line with the country’s “appeal”-the relevant documents recently released by the Ministry of China Information Technology mentioned that in the 5G Internet era, Haier uses 5G, AR and other technologies to achieve on-site auxiliary assembly of precision industrial equipment. Good “precedent”.

In fact, as early as 2018, Huawei has begun to deploy in the AR industry-released the universal AR engine “Huawei AR Engine”; as of August 2020, this engine has covered 500 million Huawei mobile terminal devices. In the words of Huawei’s consumer business AR/VR product technical director, Huawei will firmly promote the development of AR technology and ecology in the future.

It should be noted that not only Huawei, but also overseas technology giants such as Google and Microsoft have already begun to deploy in the AR field, and they have all launched second-generation AR glasses. Apple analysts also predict that AR will become a major trend in the technology sector in the next 10 years, but it will not be until 2022 that Apple plans to launch its first AR headset. In other words, in the AR field, Huawei is one step ahead of Apple.

Over 1,000 manufacturers join!Hongmeng sets a new goal: to cover 360 million equipment by the end of the year

Huawei’s “5G+AR” is about to debut, and Hongmeng, which was born one step ahead, is also “opening all the way.” According to the person in charge of Huawei, as of now, More than 300 application and service providers, and more than 1,000 hardware equipment manufacturers have joined Hongmeng, These service providers and manufacturers are involved in multiple fields including smart home, travel, and audio-visual entertainment scenarios, and can basically meet the mainstream needs of current Internet users.

Earlier, Huawei had set the goal of “Hongmeng will be equipped with more than 300 million devices by the end of 2021.” Seeing that the team joining Hongmeng has grown stronger and stronger, Huawei Software CEO Wang Chenglu also recently said, By 2021, Hongmeng may be equipped with 360 million devices. This directly reflects Hongmeng’s “confidence” and “ambition”.

In the face of the turbulent Hongmeng, Google and Apple can’t sit still. On the day Hongmeng was born, Google reported that Fuchsia OS was about to be launched. Some people in the industry even speculated that “Google is paving the way for the abandonment of the Android system.” There is also news from Apple that it is about to launch home OS.

Text | Li Yinsu Title | Huang Zigal Picture | Lu Wenxiang Shen | Lin Miaoqiong

Over the past time, Xuan Dinh ward has stepped up the propaganda work widely among the people in many forms about regulations on preservation. environmental sanitation , content criteria on urban civilization, roadside management, pavement, advertising activities, writing and placing signs. Especially propaganda about the Law on Advertising … In addition, the mass organizations, the functional forces in the ward organized many waves of propaganda, urge, remind and strictly deal with cases of incident. situation violating the rules. Thanks to that, the urban face in the ward has been progressively more pronounced compared to previous years. Numerous functional forces, unions, people participate in environmental sanitation However, due to the fact that there are a number of corporate organizations and a small part of the people who are not well aware, recidivism is caused by recidivism such as: Encroaching on the roadside, on the sidewalk to do business, advertising, writing and placing. bad signs, advertising boards, arbitrary waste disposal still happens, affecting traffic safety, urban beauty and environmental sanitation, requiring the whole political system to participate regularly and strongly. powerful with many effective solutions. Implementing the Plan No. 03 / KH-UBND of Bac Tu Liem district, Xuan Dinh ward organizes the rush stage to implement urban civilization and order with the participation of functional forces and unions. and People in the ward to well implement the contents of the plans of the People’s Committees of districts and wards. The opening ceremony once again clearly demonstrated the construction and preservation of a neat, airy, clean and beautiful environment, ensuring urban civilization is the right and responsibility of both the political system and the People. the whole ward. Therefore, in order to achieve high results, there must be a strong and serious involvement of the functional forces in the ward, the leaders of the Fatherland Front, the staff of the Fatherland Front, the members of the mass organizations in the propaganda and advocacy. , urging reminders as well as checking violation handling. At the ceremony, Chairman of the People’s Committee of Xuan Dinh Ward Tran Trung Tuyen launched the rushing campaign to implement urban civilization in the ward with the following objectives: General cleaning and cleaning the environment for all alleys, living places. community culture, garbage feet if any to ensure clean weather. To thoroughly handle cases of illegal use of pavements, roadbeds (including spaces) for the private interests of organizations and individuals. Handling cases of placing signs, advertisement boards in contravention of regulations. After the launching ceremony, the TDPs actively propagated and continued to do general cleaning of the environment in each sub-division so that Xuan Dinh ward would really clear and beautiful. After the military launch, each individual is responsible for the management and regular maintenance of environmental sanitation and urban civilization. Xuan Dinh ward suggested all departments and unions to participate with the highest determination and sense of responsibility to achieve high efficiency, in order to build and maintain a neat, clean, green and clean landscape and environment of the whole ward. , pretty. Immediately after the launching ceremony, 335 officers and members of the Women’s Union, veterans, youth, police, self-governing, street protection, construction inspection … participated in environmental sanitation and removal. advertising advertisements, handling boards and signs in contravention of regulations on the implementation of urban civil order and order in the ward. Some pictures of Bac Tu Liem district working on environmental sanitation, removing classified ads to celebrate the election day: Functional forces remove classified advertisements, handle boards and signs in contravention of regulations. The Youth Union of Xuan Dinh ward participated in environmental sanitation and removed advertising ads.

On April 11, some media reported that Guo Xudong, the former “first sister of the China Securities Regulatory Commission”, had officially joined Wuhan Modern Technology Industry Group Co., Ltd. (hereinafter referred to as Modern Group), one of the largest private enterprises in Hubei, and served as the vice chairman of the board. .

Prior to this, Guo Xudong served in the China Securities Regulatory Commission for 21 years, and was in charge of the IPO issuance review work in the Issuance Department for many years, and served as a five-term issuance review committee. In August 2019, Guo Xudong was revealed to have submitted his resignation to the Securities Regulatory Commission. Since the identity of the supervisory cadre is more sensitive, Guo Xudong’s whereabouts have been confusing. However, in September last year, a report on the official website of Contemporary Group Sun Company accidentally revealed Guo Xudong’s next stop.

The joining of Guo Xudong also makes Contemporary Group and founder Ai Luming become the focus of market attention. Accompanied by arduous entrepreneurship and dazzling capital operations, Dangdai Group started from a small research institute established in 1988 with a start-up capital of 2,000 yuan, and finally grew into one of the largest private enterprises in Hubei with multiple listed companies and 100 billion assets. One. However, cross-industry operations and a large number of mergers and acquisitions activities have also made Modern Group’s goodwill and debt high, and internal troubles are deeply hidden. Now that Guo Xudong’s arrival can help Contemporary Group to eliminate financial “hidden worries”, perhaps it is particularly worthy of attention.

In the past, the “first sister of the trial” joined the contemporary group

Guo Xudong is no stranger to many listed companies. According to public information, Guo Xudong served as a member of the 9th, 10th, 11th, 17th, and 18th issuance review committees, and he can be described as a “five dynasty veteran.”

In 2007, Guo Xudong’s name appeared for the first time on the list of the Issuance Examination Committee of the China Securities Regulatory Commission as a part-time member, and was re-elected as a part-time member of the Issuance Examination Committee in 2008 and 2009. In 2010, Guo Xudong temporarily left the front line of IPO review, and has since served as Deputy Inspector and Deputy Director of the Non-listed Public Companies Department of the China Securities Regulatory Commission and Deputy Director of the Public Companies Department of the China Securities Regulatory Commission. After seven years away from the front-line issuance review work, Guo Xudong returned to the issuance review committee again in September 2017. At this time, her position was the deputy director of the issuance supervision department of the China Securities Regulatory Commission and ranked first on the list of the issuance review committee. Because of its professional skills and strict requirements on investment banking business, it is known by the market as the “iron-clad issuance review committee” and the “IPO gatekeeper”.

However, in early August 2019, it was reported that Guo Xudong had formally submitted his resignation to the Securities Regulatory Commission and was approved in September of the same year. However, it was not until July 2020 that the China Securities Regulatory Commission officially released an announcement to remove Guo Xudong as a member of the 18th Issuance Examination Committee.

Due to the sensitive identity of the supervisory cadres, Guo Xudong’s whereabouts after leaving his post has attracted much attention from the market, but it has always been an unsolved mystery. During this period, there were many rumors that it would accept the invitation of the brokerage company to “go into the sea”, but to no avail. It was not until September last year that Guo Xudong’s next stop was revealed in a news report by a Sun company under the Modern Group.

On September 11, 2020, the official website of Yichang Sanxia Pharmaceutical Co., Ltd. published a report titled “Leaders of Contemporary Group and Renfu Pharmaceutical Group Investigating Neomycin Sulfate Industrial Base”, which mentioned On August 18, Guo Xudong, Vice Chairman of Contemporary Group, and other senior executives went to the company’s factory for investigation. It is reported that Sanxia Pharmaceutical is a wholly-owned subsidiary of Renfu Pharmaceutical, a subsidiary of Modern Group. According to recent media verification, Guo Xudong in the news report is the former “first sister of the Issuing Examination Committee” Guo Xudong. However, the above report has been taken down by it.

What’s interesting is that, unlike the previous regulatory officials who usually went to the sea to devote themselves to financial institutions such as securities firms and funds, Guo Xudong’s choice seemed a bit “alternative.” Some analysts said that this may be due to its three-year “circumvention period” transitional arrangement, and other arrangements may be made once the “circumvention period” has passed.

“Buy Out” Wuhan Contemporary Department

Regardless of whether Guo Xudong’s joining is a temporary act or a long-term act, this has undoubtedly made Contemporary Group the focus of market attention.

As one of the largest private enterprises in Hubei, Contemporary Group is strong. According to the 2020 Hubei Top 100 Private Enterprises List released by the Hubei Federation of Industry and Commerce in October last year, according to the 2019 revenue ranking, Contemporary Group ranked ninth in Hubei Province. According to the official website of Modern Group, as of September 30, 2020, the total assets of the group have exceeded 100 billion yuan.

Behind the hundreds of billions of assets is the dazzling capital operation of Contemporary Group. To a certain extent, the development of Contemporary Group can be said to be a history of mergers and acquisitions.

In 1988, the founder Ai Luming and six Wuhan University alumni registered and established the Institute of Contemporary Biochemical Technology in Hongshan District, Wuhan with 2,000 yuan. The main business is to extract urokinase from urine and export it to Japan. This is also regarded as Ai Luming and his The starting point for the fortune of Wuhan Modern Group.

In 1993, Ai Luming and others established Wuhan Contemporary Technology High-tech Industry Co., Ltd. (hereinafter referred to as “Contemporary Technology”). Four years later, Modern Technology successfully landed on the capital market. This is today’s “Human Welfare Medicine”, and it is also the first listed company under the Modern Group.

After accumulating a certain amount of capital in the medical field, the contemporary group began to expand its territory through various capital operations, and gradually accelerated its deployment in the textile, real estate, tourism, cultural and sports, financial and other fields, and a huge “contemporary” empire in Wuhan is about to emerge.

In 2010, Modern Group spent 900 million yuan to bid for a 36.77% stake in Anhui Huamao Group, and indirectly held shares in its listed company Huamao, and entered the textile industry.

In the same year, Dangdai Group held 5.818 million shares of Sante Ropeway through the transfer of Wuhan Optics Valley Ventures, becoming the third largest shareholder of Sante Ropeway and stepping into the tourism industry. In 2013, Dangdai Group increased its shareholding ratio from 4.85% to 10.5% through participation in Sante Ropeway, second only to 11.71% of the largest shareholder, and only one step away from holding Sante Ropeway. Unexpectedly, a “Cheng Yaojin” came out halfway, and then the three special ropeway was raised by Meng Kai, the actual controller of the situation in Hunan and Hubei. After fierce competition, contemporary technology finally won. At the end of 2013, Modern Technology increased its shareholding by subsequent increase, and its total shareholding ratio with those acting in concert rose to 14.82%, becoming the largest shareholder, and finally taking the controlling stake in Sante Ropeway.

In May 2015, Dangdai Group signed a capital increase agreement with Xinxing Hanyi, the largest shareholder of Daobo Co., Ltd. (renamed Dangdai Mingcheng in May of the following year, now Dangdai Style), and Dangdai Group invested 300 million yuan to subscribe for the new registration of Xinxing Hanyi Capital. After the capital increase is completed, Dangdai Group becomes the controlling shareholder of Daobo Co., Ltd. to deploy the cultural and sports industry. In addition, Modern Group also indirectly holds shares of Tianfeng Securities through Renfu Medicine, and it is involved in the financial industry.

In fact, the above is just the tip of the iceberg of contemporary group investment and merger cases. According to the company’s data, the number of companies directly controlled by Contemporary Group is as many as 609, and the number of companies indirectly holding shares is as high as 1,000.

Under hidden worries, refinancing frantically “tonic blood”

Modern Group, which operates and manages many subsidiaries across industries, also has internal worries. The impairment of goodwill caused by a large number of mergers and acquisitions in the past few years has been the first to bear the brunt.

Take Renfu Medicine, the core asset of Contemporary Group, as an example. In 2018, the company had a net loss of 386 million yuan due to a provision of 3.561 billion yuan in asset impairment losses. As of the end of the third quarter of 2020, Renfu Pharmaceutical still has 3.408 billion yuan in goodwill, which is more than three times the net profit of 1.044 billion yuan in the first three quarters of last year.

At the group level, as of the end of the third quarter of 2020, The scale of Goodwill of Modern Group dropped by nearly half compared with the same period of the previous year, but still 4.171 billion yuan, accounting for 8.95% of non-current assets, more than three times the net profit of 1.213 billion yuan in the first three quarters of last year, facing a larger business Reputation impairment risk.

In addition to the high reputation of goodwill, the debt problem of the contemporary group has also been criticized. As of the end of the third quarter of 2020, Modern Group’s total assets were 100.329 billion yuan, total liabilities were 68.186 billion yuan, and the asset-liability ratio was 67.96%, an increase of 2.21 percentage points from the same period last year. The core asset Renfu Medicine also has a heavy debt burden, and the debt-to-asset ratio continues to rise. As of the end of the third quarter of last year, Renfu Pharmaceutical’s total liabilities reached 24.95 billion yuan, exceeding the annual figures for 2018 and 2019, and the debt-to-asset ratio further rose to 71.4%.

At the same time, the poor performance has cast a shadow over Renfu Pharmaceutical’s reduction of its asset-liability ratio. In the first three quarters of 2020, the company achieved operating income of 14.8 billion yuan, a year-on-year decrease of 7.81%; net profits attributable to shareholders of listed companies were 613 million yuan, a year-on-year decrease of 17.83%.

It is worth noting that as of March 10 this year, Renfu Pharmaceutical’s controlling shareholder, Modern Group pledged approximately 388 million shares, accounting for 79.93% of the total number of shares in the company. Nearly 80% of the holdings of the controlling shareholder have been pledged, which shows that the company’s use of funds is relatively tight.

In addition, the performance of several other listed companies under the contemporary group is also lackluster. In 2020, the revenue of Sante Ropeway plummeted by more than 40% year-on-year. Due to the transfer of the equity of 5 participating and holding companies during the reporting period, the company’s net profit surged 150% last year, but after deducting non-recurring gains and losses, it was at a loss, with a net loss of 160 million yuan. Another listed company, Contemporary Style and Sports, turned profits into losses last year, with an estimated net loss of 1.55 billion to 1.95 billion yuan.

In this context, in recent years, Human Welfare and Pharmaceuticals has continuously stripped off non-core assets, accelerated the withdrawal of funds, and optimized the asset structure. The contemporary department’s demand for “blood supplementation” through refinancing activities has become more urgent. Therefore, for the refinancing and other capital operations of contemporary listed companies, the joining of Guo Xudong, who has rich contacts and professional experience, appears to be “just in time” and has a different meaning.

According to incomplete statistics, in the past year or so, before and after Guo Xudong joined the Modern Group, Modern Group and its listed companies have conducted at least four refinancing activities, raising a total of more than 2.5 billion yuan.

I believe you should remember Wu Xuanyi’s bright yellow tight-fitting fishtail dress at the brand event a few days ago. It is a catastrophic look, coupled with the contrast color matching of the purple handbag. Wu Xuanyi has proved his “earth fashion”.

Afterwards, a Reuters advertisement shot by Wu Xuanyi was exposed on the Internet. It was clearly youthful and beautiful, but it always showed the temperament of a spiritual girl. Some people even said that this set of modeling is the level of a happy planet. It seems that for a while, Wu Xuanyi’s impression of being appreciative of the earth and eating by God cannot be changed.

After Wu Xuanyi, Meng Meiqi turned over in another high-end brand show because of his modeling. This pair of good sisters can really sing the song “Sister and Sister Get Up.”

That night, many celebrities competed and dazzled, and most of them chose mopping dress styles, but Meng Meiqi just wanted to take a different route and played with a casual fashion style. Red and white striped sweaters, metallic hip skirts, lace berets, nude lace-up high-heeled sandals, these items look good on their own, but when you wear them all, they will come out spontaneously. The rustic, chaotic collocation is dazzling.

In the red carpet photo and video, Meng Meiqi’s legs also attracted everyone’s attention. I don’t know if it’s because of the light. Meng Meiqi’s thighs are extraordinarily sturdy, and under the background of the tight-fitting hip skirt, the shortcomings of her figure are exposed. The proportion of the whole figure is also biased, this set of looks is really too bad for Meng Meiqi. Therefore, many netizens complained that Meng Meiqi’s body has changed a lot, which is too different from the refined picture.

This is not the first time Meng Meiqi has made a styling error. In many previous events, Meng Meiqi’s outfits were incomprehensible.

From the various bells and whistles, we can see that Meng Meiqi really wears big brands, but she can’t show the fashion and texture that the brand should have. It is cheap from beginning to end.

I don’t know if Meng Meiqi personally likes clothes made of special materials. Anyway, she has chosen special materials for many times, but her own temperament can’t control this slightly exaggerated style, which can only make people feel it in the end. To the word “thunder man”.