LTS: Working at the first newspaper to charge readers in Vietnam, journalist Tran Tien Duan, Editor-in-Chief of VietnamPlus e-newspaper said that charging readers is a trend of the world’s press. To collect fees effectively, newsrooms must orient the production of content for paying readers that specialize in specific areas and must make a worthy investment to improve the quality of articles. Big, hot issues are at the forefront. VietNamNet would like to introduce the following article of Mr. For online newspapers, revenue is mainly from advertising and media contracts. However, now, there is a big shift when businesses choose advertising media through social media more instead of advertising on electronic newspapers. The transformation of advertising methods and the reduction of revenue is a really challenging economic problem for newspaper leaders. E-newspapers want to survive and develop, they need to find new forms of journalism economy, in which fee collection can be a solution for electronic newspapers in Vietnam. Editor-in-Chief of VietnamPlus Online Newspaper Tran Tien Duan Fee collection at VietnamPlus e-Newspaper There are many newspapers in the world such as Wall Street Journal, New York Times, Washington Post (USA), Financial Times, The Economist (UK), Svenska Dagbladet and Aftonbladet New Media (Sweden), Folha de São Paulo (Brazil). .. had early success with the digital-based fee model, before the growth of online advertising revenue slowed down and even declined in recent years. In addition, a harsh reality that has emerged in recent years is that up to 75-80% of digital advertising revenue flows into the pockets of two giants Google and Facebook. Because of that, newspapers found that they could no longer depend on advertising revenue, so charging readers really became a trend of the world press. On June 20, 2018, VNA’s online newspaper VietnamPlus became the first and only Vietnamese press agency to collect fees for reading content on digital platforms. Every day, VietnamPlus only distributes about 5-10 fee-based articles, including in-depth analysis articles, exclusive interviews, etc., produced by the newsroom itself, or translated under the franchise of major press units. In the world. Because the quantity of news sold is small, it does not affect the provision of essential information to serve readers and still ensures the principles and orientation of the VNA. VietnamPlus is the national foreign affairs electronic newspaper under the VNA. Therefore, the newspaper has many advantages due to the information system of the VNA and from 90 resident agencies at home and abroad. Therefore, VietnamPlus has more advantages when it comes to building specialized and in-depth content for its premium products, creating “commodity” products of high value and use value. Target a wide audience willing to pay to own that unique article or news. Interface of fee collection page of VietnamPlus newspaper The content that VietnamPlus has been collecting fees for focuses on 4 main areas: Politics – society, world, economy – technology and culture – sport. These articles are analyzed from multiple perspectives, and more importantly, have a lot of exclusive information because they are provided quickly, timely, and attractively by resident correspondents abroad. public interest. Regarding access organization, while The Straits Times and other fee-based online newspapers often put both paid and free content on the same website, Vietnam Plus separates the fee to https: //pay.vietnamplus.vn and free at https://vietnamplus.vn. This is to avoid offending readers who are not used to paying for e-newspapers, but will also affect the ability to cross-promote for subscriptions. In the near future, the newsroom is also planning to change it to allow partial reading, creating an incentive for users to be willing to pay. Taking the first step on a new path, VietnamPlus e-newspaper has constantly learned from the electronic newspaper fee models in the world, researched the information needs of domestic readers to build and develop this model. in your own newspaper. Currently, VietnamPlus uses many strategies to achieve its goals: Periodical newsletters, information on specific topics (politics, economics, culture, science) to attract subscribers to target each audience. customers and targeting each specific customer group on Facebook, Google does not use advertising to bring its posted content to potential new customers. Vietnamplus aims to continue to produce high-quality, long-form content such as mega-story, long-form, and not only restrict the content to economic, financial, strategic, and business secrets, but also open it up. other fields such as technology, sports, entertainment, politics, new trends, forecast information… and collect fees from these articles. Some problems raised in electronic newspaper fee collection In the economic activities of journalism, in order to collect fees effectively, newsrooms must orient the production of content for paying readers to specialize in specific areas and must make worthy investments to improve the quality. posts. Big, hot issues come first, otherwise there would be no reason to convince people to subscribe. Because the readers who can afford to pay are often businesses, researchers, press agencies, people with high income and qualifications, they need information from experts, managers, comment on a topics that are important to them. A newsletter from the VietnamPlus e-newspaper Through polling and surveying the groups and individuals that buy information from VietnamPlus, they found that the news sold has a high content of information, going deep into a field or issue that public opinion and society are interested in. Such news they accept to pay for the source of information they are using. Through this, VietnamPlus also determined, selling news must focus on readers, must find a way to determine what their readers need. Readers will spend money when they really believe that they have valuable, quality sources. And the question is: how can we create many “goods” that are attractive enough to users, making them “pickpocket” to pay? Payers buy high-quality content, not cheap. Readers pay for content because it helps them stay informed and post about issues they care about. And readers appreciate the exclusive content they have access to more than ancillary benefits like promotional giveaways when they sign up. Paid readers send a clear signal that news outlets that want growth cannot cut costs. Acquiring a paid audience requires an investment in high-quality content and a focus on meeting the needs of the audience. It is not easy to convince readers to pay when they are used to free information, so VietnamPlus’s pioneering in this field is also to help readers get used to reading paid newspapers. money. Must-know content turns free readers into paying readers. Informative, insightful, specialized content motivates readers to withdraw, which is the key to retaining readers. It is also about turning the habits of readers into our habits, understandable that when readers accept to pay for an information, it means that it is the act of paying for their own habits. Therefore, VietnamPlus e-newspaper also focuses on the habits of its readers. Habits are the best way to increase engagement. In addition, a difficulty in selling news is due to technology limitations. When it was newly built to collect fees, VietnamPlus’s method was still limited to only using mobile phones from a network operator. Currently, payment gateways have been expanded, allowing a variety of other payment methods such as bank cards, e-wallets, QR codes… VietnamPlus is planning to upgrade the payment system. Moreover, the fact that copyright in Vietnam has been a difficult problem to solve for many years. A good article just published in a certain newspaper will immediately be copied in its entirety. If a newspaper has a lock on its special articles and only provides them to paying readers, it is also difficult, because a website that aggregates information only needs to spend a little money to read and ” collage”, then this information will no longer be “poisonous”. Because of these reasons, it is understandable that the trend of charging readers to read e-newspapers in Vietnam is prone to failure right from the start. Collecting money from online readers in Vietnam is very difficult nowadays, but if they want to change the revenue structure, press agencies have to start working. The most important thing is to protect copyright, not to let a good article be cut and pasted by dozens of other websites on your site comfortably. The locking of articles and invitations to buy online newspapers need to be carried out simultaneously in many newspapers to create a positive effect. In 2019, Vietnam’s online advertising revenue was estimated at 648 million USD, of which Facebook accounted for 275 million USD, Google 174.9 million USD, domestic units accounted for only 180.9 million USD.

In the Declaration, Member States signed a commitment to “provide a safe and appropriate environment for journalists” and to “investigate, prosecute and punish threats and acts of violence” against to journalists. Marking the first session of UNGASS working in the field of prevention and combating corruption, the Declaration called for effective international cooperation and stronger preventive measures to protect reporting and denouncing parties. and fight against corruption. This statement highlights the role of law enforcement officials, prosecutors and the judiciary as key actors in anti-corruption law enforcement, promoting transparency and the rule of law. The declaration was welcomed by the G7 Ministers and the High Representative of the European Union, who issued a joint statement reaffirming the important role of civil society and the free media in combating corruption. . The G7 affirmed that it will “protect and promote the right of access to information for all citizens, including civil society organisations, media and journalists”. UNESCO contributed to a side event about the importance of protecting journalists and strengthening the implementation of the Sustainable Development Goals (SDGs). As a watchdog monitoring Indicator 16.10.2, SDG 16 on ensuring public access to information and protecting fundamental freedoms, UNESCO has emphasized protecting and promoting the regulated press. investigation as an important part of the fight against corruption. “Investigative journalism and the press in general play an important role in bringing allegations and cases of corruption to light. Therefore, it is extremely important to ensure a safe and free environment. for journalists to assist it in uncovering corruption, money laundering to other organized crime.” – Mr. Guilherme Canela, Head of UNESCO’s Division of Freedom of Expression and Safety of Journalists UNESCO’s designation as a watchdog for SDG Target 16.10.2 has provided a key impetus for the organization to step up efforts to promote public access to information. Based on the monitoring results of SDG 16.10.2, UNESCO plays an important role in strengthening the United Nations’ support for the development of policies and laws on access to information, to protect the right to equal participation. equality as well as providing tools for civil society and the media, informing citizens, enhancing transparency of procurement, budgeting and many other areas of public life. In just four years, UNESCO has assisted 14 countries in passing Access to Information legislation. As a result, the public is informed to participate actively in public debates with decision-makers, including in the development of public policy and legislation. “Access to information allows citizens to obtain information held by public authorities, including the right to request and receive information, and the government’s obligation to proactively disclose information.” – Mr. Jaco du Toit, Head of UNESCO’s Global Access to Information Department Thông The Declaration of the 14th United Nations General Assembly on Crime Prevention and Criminal Justice recognized the uniqueness of the threats facing journalists and called for global cooperation to change the situation. new to end immunity for crimes against journalists. To that effect, since 2013, UNESCO and its partners have trained more than 18,000 judicial authorities and 8,500 security forces on international and regional standards for freedom of expression, to promote promote a freer and safer environment for journalists and media workers around the world. Quynh Hoa According to UNESCO

There are many views that often believe that it is difficult for women to enter middle age. Because if you dress up according to the standards of society, it is easy to add a few years of age, but breaking a little bit with color is easy to violate the description “saw horns”. However, there are still beautiful mirrors that easily reconcile all those factors. Recently, on a forum for women, people were excited to drop their hearts and comment on a post by a mother of two who has entered her forties but is dressed beautifully. That is Tran Hien, born in 1979 and a mother of 2 children. She is currently working as a journalist, working at VTV1 Vietnam Television. The bikini season is also the time when women are “crazy” with maxi dresses and lady U45 is no exception. Her outfits all have vibrant summer colors. If you accidentally step on Hien’s personal page, viewers are also “overwhelmed” by the rich style of the mother of two, spanning both ancient fashion. The concepts she made are very invested and sparkling just like… online photos. Even Hien’s ao dai is very delicate when it comes to choosing a shooting scene that matches the national costume of Vietnamese women. From the pictures above, it can be seen that Hien’s style of dress does not only stop at changing her own image but also much more. Let’s chat with Ms. Hien to see what the journalist’s secret to dressing up is. It can be seen that she has tried her hand at many different styles. What is the inspiration for you to carry out such diverse fashion concepts? Personally, I’m a lover of change, so I’ve come up with a few things that need to be done to make life truly meaningful. From there, it’s possible to start loving every moment of life all over again. And changing the style of dress, or as you say “trying yourself with different styles” is also for me to love myself more and love my life more. In your opinion, which style is the most difficult for you? Ever since I was a child, I have loved to be “dressed up”, to be danced and also to transform myself like a chameleon with different costumes and for more than 40 years still like that. Depending on the situation, I choose the appropriate outfit and to be honest, I have not found it difficult to style at all. Many people often think that at the age of U50, it is very difficult to wear clothes because there must be a balance between many principles. What is your opinion? What is your beauty secret? A midlife crisis, also known as a midlife crisis, happens to almost all of us, including me or you later on. Women often fall into low self-esteem and inferiority complex because of the fact that our body at that time will be difficult to be perfectly beautiful or attractive like in our twenties. In addition to practicing sports to help keep the body healthy and balanced, the subtlety in choosing clothes will also help us to be more confident. If I go out with my children’s classes, I can completely dress as young as I am in my 20s, but if I go to meet friends who are businessmen and politicians, I am very neat. , elegant with polite, luxurious clothes. In your opinion, entering middle age, what decides to elevate the style of women? Is that a brand name? My age may not be young but my soul is always just like my twenties, looking at life positively and loving life, loving people, loving myself… Then naturally we will be beautiful and really don’t need it. It is necessary to wear expensive branded clothes to be considered stylish or stylish. I still repeat that you are completely “stylish” even with casual clothes if it really suits your body shape and the situation you appear in. In order to be beautiful, confident and happy, what else do you think women need to equip themselves with? Any species in the world when at the age of cockroaches also pay attention to their appearance. “Beauty for silk”, dressing not only helps us to be more beautiful, but also helps us assert ourselves, build confidence in ourselves, in attractiveness to the opposite sex and those around us. The more I live, the more I understand, fashion is an art and how to dress beautifully and appropriately is indeed a delicate science. I also do not dare to be proud of this aspect, but I would like to share some of the following experiences: Paying attention to dress is the natural right of everyone in general and the prerogative of beautiful women in particular. Therefore, girls have the right and should pay attention to dress well. But first, to understand what is good dress? Being beautiful does not mean being fashionable, it means dressing in a way that suits you and the situation. Fashion is just a trend, your responsibility is in that trend, find out which clothes suit you best. Only those who really know themselves, know what side of themselves they want to show, and know how to show them off can succeed in clothes. Clothing must be in line with the trends of the times. On that basis, we can choose what is right for us. Capture but do not follow because clothes are to express who you are, not to copy others. People often say: “Eat for yourself, wear for others”, I do not completely agree with that view. We need to choose what we like and feel comfortable in. However, we cannot be comfortable when the people around us react. Therefore, dress yourself well, but also care about the opinions of those around you, especially when living in Asia, where collective views play an important role in each individual’s life. Dressing well must be appropriate for the situation. Circumstances here are understood in two senses: surrounding circumstances and individual circumstances. No matter how beautiful the outfit, if worn at the wrong time, it becomes ridiculous. But clothing must also be appropriate for the individual situation. Dare to try new styles, new aspects of yourself. Fashion is an art, moreover it is the most innovative of the arts because nothing is “out of fashion” as fast as fashion! Different clothes not only help us learn different aspects of ourselves, but also bring out the best in our strengths and reveal hidden aspects of our personalities. It can be said that fashion is such an exciting adventure that it would be a waste to skip this adventure! Take care before you wear it, but then forget about it. Clothes are beautiful not only because of the clothes themselves, but also because of the wearer. To dress well, the wearer must be comfortable first. People who are too timid, unnatural or appear too proud when wearing new clothes will spoil the impression of the outfit and cannot be well-dressed. Take care of clothes carefully and choose carefully before going out. Costumes are art, so they can’t be sloppy, need to take care of every detail such as proper washing, proper preparation of accessories… Sometimes a ribbon, a brooch, etc. will raise the bar. style doubled. In short, in my opinion, if we can do the above things, of course we will have confidence and when we are confident, we will gain a lot, including happiness.