According to the people of Nhan Trach beach village (Bo Trach district, Quang Binh province), Nhan Trach personal market has existed for a long time and has its own characteristics of a coastal fishing village. Nhan Trach market only takes place within 3 hours, from 4 am to 7 am every day. Boats of fishermen in Nhan Trach sea village (Bo Trach district, Quang Binh province) docked at the start of the Nhan Trach market meeting. The boats of fishermen in Nhan Trach sea village (Bo Trach district, Quang Binh province) came to the shore carrying fresh seafood. Fresh scads are caught by the fishermen of Nhan Trach sea village and brought to the shore for the market. Fishermen transport fish from boats to Nhan Trach market. The scene of buying and selling fish takes place bustling in Nhan Trach market. Many small traders in the big markets of Quang Binh province such as Dong Hoi, Hoan Lao (Bo Trach district), Quan Hau (Quang Ninh district) … come to Nhan Trach market to buy and sell seafood. Ms. Nguyen Van (70 years old, in Nhan Trach commune, Bo Trach district, Quang Binh province) said: “I got up early and went to Nhan Trach market to buy fresh fish that fishermen had just caught. The fish is brought home and cooked immediately, so it is very delicious, salty and salty with the taste of the sea.” Fresh squids have just been caught by fishermen and brought to Nhan Trach market for sale. The fishermen of Nhan Trach sea village had a “sea fortune” season, brought them to Nhan Trach market, and were immediately purchased by traders.

Illustration. First, we sisters also find out what a round 3 needs to improve? Usually, due to the impact of sitting a lot, especially with office women, the body becomes not beautiful. The area of ​​​​the buttocks becomes distorted, flattened and sagging is a common phenomenon. When they don’t have a beautiful round, girls often become more self-conscious. Moreover, wearing clothes such as jeans, shorts, or dresses, is essential for a perfect body. Therefore, overcoming and leveling the 3rd round is always interested in by girls. Of the countless ways to increase the size of the 3rd round, the 3 ways below are chosen and appreciated by you for the effect it brings to the 3rd round as well as to the whole body. Change your gait According to research by American scientists, to get the perfect body shape and perfect round 3 measurements, you should change your gait. Do not sit for too long in one position If you spend 8 hours a day just sitting in front of the computer, it will make your butt become saggy and less firm. Just a few simple movements such as stretching, walking will also help your physique improve significantly. Scientific weight loss Sudden weight loss will definitely have a bad effect, reducing the tightness of the waist. When you are too fat and need to lose weight, choose a scientific diet and exercise regularly, focusing on fat loss. for the waistline to create soft, attractive curves on the body while ensuring that the 3rd round still receives essential nutrients. Eat papaya soup Papaya stew with snow mushrooms: 15g snow mushrooms, ½ green papaya, one rock sugar and almonds. All the above ingredients simmer for about 20 minutes. Eating this dish twice a week helps keep the skin smooth, especially brings softness and firmness to the bust and also helps prevent wrinkles. Papaya and soybean stew: Papaya, pork leg, soybean, ginger… simmer together for about two hours, not only good for pregnant women but also for women who want to improve their breasts.

Today’s countryside is really bustling with the life circuit interwoven with city and city, so do not drive across the para area of ​​An Trach that remains as intact as the land for a long time. An Trach dam is only ten or fifteen minutes away by motorbike from the city center. An Trach dam is like a train From March onwards to May, the dam to welcome water back home is also the season for fish spawning. Sardines come upstream to the waterfall, the fish that has white skin sparkling with silver scales during the breeding season, the fish secreting its scales has a characteristic fish smell that can be named “sardines smell”. The smell of sardines, yes, the smell of sardines in the dam’s steam during fish hunting season. Not fishing, but “hunting” sardines. In this hunting season, standing on the dam, you will see small boats with “good” nets handle both skillfully stepping the boat upstream, while dropping hunting nets in the fast, intense and blue water. a green color. The fisherman and the boat look like a leaf from the dam, the figurines rotate sideways while you keep balance on the dam surface to hear the water rumbling under your feet, spraying white steam like pulling The boat was rushing through the ferocious water. If you wait like that in the afternoon, you will be compensated. The old fishermen will let the boat dock and you go down the riverbank from the top of the dam, towards Hoa Tien. The fruits of an afternoon of labor are herds of sardines that are heavy with eggs, silvery light, splashed with sparkling scales, fish are one batch, fins and tails are golden, and their backs are silvery. Herds of sardines weigh in eggs, silvery light, fluttering with sparkling scales, fish in a batch, fins and tails golden light, silver backs Sea sardines follow the water upstream into the river to spawn, on the way to jump the fish eggs have kept enough fresh water. The Yen River sardines will be different from sardines from the sea, the meat is sweeter, and the smell of sardines is more concentrated. To change the crispy fried dish that is not suitable for a hot day, finely ground sardines to make a cha dish is also very delicious. The fish horizontal blender cut open the intestines and removed the scales, micro. If you want to taste good, add a little fat or not, marinate onion, garlic, pepper, a little fish sauce, compress each spoon and then fry you will have a sweet sardines cake with fresh taste. Grilled fish cake dish can be prepared to make enough dishes for frozen use. I remember the fish ball dish that I had enjoyed at Hon Kem Da Stop, also a heavenly dish for the people of Binh Yen village on both sides of the Thu Bon river. Grouper only come to the river to spawn in December to February. Stretching across our homeland, each river carries an identity, a mark that every time it comes, leaves an indelible mark. The weather is on very hot days, my sister reminded me, the Yen river sardines season, listening and excited, is to imagine the silhouettes of old fishermen in the afternoon river, kicking their nets and waiting for fish balls. Silver, the first water is always splashed with white foam and still cannot shine as beautiful as the sea fish.

The idea called “Tiger leap” implies that through computerization, Estonia, or at least education, will have a strong leap in the future. Sincerely introduce the shares of former Estonian President Toomas Hendrik IIves about the success stories of Estonia in transforming the number of countries at the Vietnam Development and Reform Forum 2020. From Silicon Valley Let me begin by giving a paradox. For the past 3 years, I have lived in the middle of Silicon Valley, which is considered the center of innovation in information technology of the world. Within a 12 km radius of my Stanford office, you will find the headquarters of Tesla, Apple, Google, Facebook, Palantir and Youtube. There are also countless other commercial companies and services that earn a few billion dollars less than that. It is precisely considered the center of the digital revolution that in less than three decades has completely reshaped the world, a world that anyone had lived in previous periods could not recognize. Nearly all of these companies provide us with services used every day, from morning to night, while almost no one remembers 20 years ago none of these companies were born, if away. a little more, just 30 years ago, at the end of the Cold War would seem like a fantasy. Former Estonian President Toomas Hendrik IIves: Estonia needs a digital transformation, and the way to do it is through schools. However, when I live in the heart of Silicon Valley, if I need to enroll my child in school or get a driver’s license or have any interaction with the governmental level, local state, the country is most likely to be. I had to drive directly to the government office, wait or stand in line for hours. Then, fill out forms and applications by hand, stand in line to submit them, followed by weeks of waiting for results to be processed. In short, unlike the digital-life miracles that we live with our smartphones and the applications installed on them, public services and administration facilities are hardly different from those of years. 1950 and 1960. This is true in most of the world today, not only in developing countries but also in many of the richest, most “advanced” countries. To the case of Estonia How did Estonia go into the digitalization of government and why? This is a matter of developing economics, catching up with the West. In 1938, the final year before World War II, Estonia and its northern neighbor Finland were considered to have the same GDP per capita. Neither of the two countries is particularly rich, but the level of development is very close to each other. On the contrary, in 1992, the first year after Estonian independence was restored, Finland’s GDP per capita was approximately $ 24,000, while that of Estonia was only $ 2,800, a difference of eight times. . Furthermore, as is the case in all developing countries, Estonia faces a Zeno paradox about the quick Asin who has to keep up with the slow tortoise that left first. In this paradox, like Asin, Estonia will never catch up because that tortoise or the Finns, more broadly the developed countries of the world, they are ahead no matter what Estonia does. The solution to catch up lies in converting the number of countries. That inspiration came from my own life, from the fact that I understood the big leap in technology, that was the first internet browser. I was fortunate to learn computer programming at an age no one expected to learn to code at that time – 1969 when I was 15 in an experiment by a math teacher, who was studying for a PhD in teaching. teaches mathematics at Columbia University. Fifty years ago, learning to code involved hiring a standalone typewriter running a punch tape, a large telephone modem that had to attach a telephone receiver to a 10cm-wide vacuum pad, and then connected to a large memory computer (the central computer) located about 30 miles away. Even so, a small group of high school students all learned to program in Basic. Estonia’s solution lies in converting the number of countries Then, in college, I saw on a bulletin board an ad about programming for a computer in my lab for 10 hours a week. I applied and was quickly seated in front of a coffee table-sized box. It was the PDP-8, the first commercially available small computer, used in laboratories in the 1970s and so named because of the maximum memory capacity of 8 kilobytes. Today, this number is the size of a blank email. Because of this limitation, all instructions must be written in Assembler, a hexadecimal (hexadecimal) programming language with all instructions written in alphanumeric code. However, with my high school programming knowledge, it was not an insurmountable challenge for me. Twenty-five years after learning programming and desperate about how Estonia could catch up with Western Europe, I came up with the idea that if I could learn to do it as a high school student, then All children can and should learn to use a computer. Second source of inspiration A second inspiration for the digitization of Estonia came in 1993, when the first web browser, Mosaic, was born. Mosaic cost about 29.95 USD in 1993, you actually have to go buy this browser in a store and install it on your computer using floppy disk. As a computer geek, I did this. However, what surprised me when I finally got this browser up and running is that there is something new, very different, but at the same time very promising, when all the countries, rich or not poor as the United States, Finland, Estonia, Germany, and Japan are all in the same position, starting on a level playing field. That’s when Estonia needs to do digital transformation, and the way to do it is through schools. While the Internet is still in its infancy, you can still see it working anyway. Right then, I knew that although it would take time, it would take off and dominate our lives. It was only four years after Tim Berners Lee, the father of the worldwide network (www), invented the Hyper Text Transfer Protocol, the “http” symbol you see before. all Internet sites and what allows the Internet to function. Certainly the West already has a system of highways, interstate highways and a developed infrastructure in general, but the Internet will be everyone’s future, but it won’t give anyone the edge for half a century. development that Estonia did not have. At least if Estonia quickly boarded this train. Luckily, Estonia had a wise Education Minister at the time of 1995, Dr. Jaak Aaviksoo, who was willing to take risks, who pushed the government to approve the proposal to include computers in all schools. Tiger dance From these two sources of inspiration, I have proposed to the government a start to digitization. Knowing that this will take years, and based on the pace of learning to code by me and my previous classmates, I think it’s best to start with young people first. I suggest that Estonia start by making computers and computer instruction accessible to all students. The idea is called “Tiger leap”, to imply that through computerization, the country of Estonia, or at least education, will have a strong leap in the future. Luckily, Estonia had a wise Education Minister at the time of 1995, Dr. Jaak Aaviksoo, who was willing to take risks, who pushed the government to approve the proposal to put computers in all schools, connect all of them together. This idea was not approved by everyone. The Federation of Teachers was fiercely opposed to computers in schools, that they would destroy education. In nearly a year, not a single issue of the teacher union weekly has not had a strong rebuttal to this idea. Indeed, for most of the next 20 years, opposition parties seem to have chosen digital transformation as a matter of criticism. However, the government has implemented this policy, using a 50-50 counter-financing mechanism in which local governments are willing to pay half the price of computers to be paid by the central government for the remaining 50%. Three years later, in 1998, all schools in Estonia had a computer lab with an internet connection. Not long after, the banks noticed the success and reputation of the project and decided to participate. It’s pure and simple self-interest: Every tiny village has at least two bank buildings with staff, an increasingly expensive but simply unsustainable way. Along with some government funding and the strong participation of non-governmental organizations (NGOs), banks have launched a program to ensure every village has e-banking located at Internet access is also provided to government offices or city libraries. In addition, the banks have supported a training program for the elderly and rural residents to learn how to use computers for online banking transactions. Next period: A unique and secure digital identifier for all residents

Shenrancaijing original

Author | Li Qiuhan

Editor | Wei Jia

“I actually heard the team say more than once, why this competition is endless and when will it end?” Founder and CEO Zhang Yiming said at the 9th Anniversary Meeting of Bytedance, and expressed his views on the competition through a speech. The attitude of “competition must be regarded as the norm.”

Zhang Yiming did indeed do this.

Backed by Douyin and Toutiao, the two “money printing machines”, Bytedance expanded without borders, launched “full” search ads against Baidu, opened Douyin e-commerce to challenge Ali, and attacked Tencent in the entertainment field. , Lay out education, health, and challenge the industry leader… As far as we can imagine big and small giants, ByteDance is grabbing jobs with them.

In 2021, ByteDance’s expansion rate is still accelerating.

One obvious change is that Douyin has begun to carry the ambition of Byte Beat. In addition to developing e-commerce, it also vigorously enters the local life field and invades the hinterland of Meituan. In addition, its existing games, education, finance and other businesses are becoming more and more important. In the hard-core technology fields such as automobiles and chips that have never been involved before, they have also begun to make their own arrangements.

In addition, the pace of its foreign investment has also accelerated significantly. According to reports, before the end of the first quarter of 2021, Bytedance has made 16 investments, which is half of the total investment in 2020. Among them, the proportion of entertainment and entertainment has been significantly reduced, artificial intelligence has maintained a high proportion, and the proportion of e-commerce, new consumption, and remote office has increased significantly.

Source / Enterprise Check

After gathering users through the advantages of algorithm distribution, Bytedance is exhausting the three major Internet traffic monetization models of “advertising, gaming, and e-commerce”. In addition, the threshold for education, medical care, automobile, finance, etc. is high, but the future The sectors with large profit margins also have the ambition to break them one by one.

It is reported that ByteDance will submit a prospectus on the Hong Kong Stock Exchange in the second quarter. These intensive actions may be preparations for the sprint before going public. Through sorting out the inventory, let’s take a look at where in 2021, where did the byte beat jump?

Local life, the banknote printing machine Douyin is getting “crazy”

In March 2021, Douyin (including volcano and speed version) was exposed by the media with a daily average of over 600 million, with a peak of about 700 million.

This is not much different from the previously disclosed data: In September 2020, Zhang Nan, CEO of ByteDance China, disclosed at the event that including Douyin Volcano and Extreme Edition, Douyin’s daily active users have exceeded 600 million. . In the “2020 Douyin Data Report” released on January 5, 2021, this number is still used when it is disclosed that Douyin is active. Between the two data disclosures, Douyin also conducted a series of new activities such as “titled the Spring Festival Gala.”

Many people in the industry believe that this means Douyin has faced a growth bottleneck.

In the first three months of 2021, Douyin will mainly do three things. One is to expand social scenes and increase tool-based functions, the other is to vigorously engage in e-commerce, and the third is to enter local life. The purpose is to extend the time of user stay, and Expand commercialization scenarios and accelerate earning money.

In terms of expanding social scenes and increasing tool-based functions, the Douyin APP was revealed to be testing a variety of new features, such as friend K song, multi-person voice chat, “watch video together” function, etc., which enriches the site’s gameplay and increases user stays. The role of duration. At the beginning of the year, Douyin announced for the first time that its number of active search users has exceeded 550 million, and the results are beginning to show.

Compared with keeping users in Douyin, Douyin has more actions for the expansion of the commercial scene.

On April 8, 2021, Douyin held the first E-commerce Ecological Conference and launched a new concept of “interested e-commerce”, which is based on user preferences, using big data and recommendation mechanisms to stimulate consumers’ potential purchase desires. At the event site, in response to whether he would build an independent e-commerce app, Kang Zeyu, president of Douyin e-commerce, said that various forms would not rule out trying. The reply is ambiguous, but we can also see the ambition of Bytedance in the field of e-commerce.

Tik Tok e-commerce is not limited to live e-commerce, but has turned the traditional graphic “people looking for goods” to short video “goods looking for people”. This is based on the existing algorithm and content advantages of Douyin. It is also clearer than before. However, how much consumer interest can be stimulated by interest e-commerce, and whether the conversion rate can balance the input-output ratio of the business remains to be investigated.

Regardless of whether “interest e-commerce” is a real demand or a false concept, in the view of Wang Chao, the founder of Wenyuan Think Tank, the problem facing Douyin e-commerce is that “all kinds of infrastructure are not in their own hands, such as express delivery” Da’ (Zhongtong, YTO, Shentong, Best Huitong, Yunda) has cooperation with Ali, and the relationship between Jitu Express and Pinduoduo is subtle.” He reminded that in addition to express delivery, return and exchange systems, customer service systems, and quality control systems, Douyin e-commerce companies still have a lot to improve.

In the field of local life, Douyin has similar advantages and difficulties to overcome.

Now open Douyin, the first column of the interface is related to “dining, drinking, and having fun”. Click “Discount Group Purchase” to get information about nearby food, restaurants, hotels and homestays, including store selling points, business contact information, distance, etc., and click ” Popular list”, you can get the ranking list of nearby scenic spots, playgrounds, park squares, just like an implanted version of Meituan + Dianping.

Source/ Screenshot of Douyin

“The amount of information brought by the video stream is the most. It is more intuitive and more stimulating than the graphic stream of Meituan and Dianping, which is equivalent to a dimensionality reduction attack.” Wang Chao said that Douyin has the use of algorithms to complete the The closed-loop advantage of planting grass to consumption. When users use Douyin, they can see nearby restaurant recommendations, and they can use Douyin to scan codes to order meals in the store and get group purchase coupons. For merchants, they can use Douyin to place them and get exposure opportunities based on content positioning.

However, there are many problems facing Douyin. The local life business first needs a strong enough offline “ground push” army. At present, Douyin is still under construction, and this is the strength of Meituan. Secondly, it will take some time to accumulate the number of merchants and the mental cultivation of users’ consumption habits. Lastly, more importantly, like Douyin e-commerce, the conversion rate from planting grass to consumption is still a question mark.

At a conference in early 2021, Zhang Nan, CEO of ByteDance, explained the development direction of Douyin over the past four years: “Douyin has changed from an initial entertainment method to a social method, and then to a lifestyle. “Douyin is being realized step by step. In the future, it will be involved in more business fields than we thought.

Pan-entertainment relies on buying, buying and buying to bite Tencent

The pan-entertainment sector has always been the basic disk of Bytedance. If this field is divided into upstream content IP, midstream film and television production, and downstream game realization, you can see that the layout of Bytedance in the upstream and downstream is significantly accelerated. The competition with Tencent has entered a fierce stage.

Let’s first look at the downstream that has changed the most. The latest news is that Bytedance has bought a game company again. On April 13, less than half a month after the acquisition of Mutong Technology, ByteDance’s Chaoxi Guangnian, which is responsible for the medium-to-heavy game business, wholly acquired “Youai Mutual Entertainment”. The company’s product types are concentrated in RPG (role playing) two-dimensional and strategy (referring to players using strategies to compete with computers or other players) two categories, which have outstanding performance in the Japanese and Korean markets.

Source / Enterprise Search and Public Information Mapping / Shen Ran

The two newly bought companies both focus on medium and heavy games, and both are good at going overseas. They have also had disputes with Tencent. They once again released the signal that ByteDance wants to strengthen Tencent, but avoid its territory and expand overseas. .

Previously, the media concluded that Bytedance currently has 29 game companies, more than 10 game studios, 4 major publishing platforms, and more than 2,000 employees. It starts with casual games and gradually increases the number of medium and heavy games, and the development speed exceeds Outside imagination. However, a senior investor in the game field told Shenran that in terms of revenue, Bytedance’s games are actually incomparable with Tencent or even NetEase.

Let’s look at the upstream again. For Internet companies, buying a web-text company is a cost-effective business. Grasping the lifeblood of the source of IP has great room for development in pan-entertainment. In the second half of 2020, ByteDance has already relied on “spending money” and swept through all the online literature companies that can invest: it has invested 1.1 billion yuan in investment and reading, and invested in five mid-waist online literature companies.

Its competition with Tencent in the field of online literature has become a competition between “Palm Reading + Tomato Novel + 5 Mid-waist Web Literature Companies” and “Reading”, and it is worth noting that Tomato Novels were only launched in November 2019. Net, the number of monthly active users has ranked first in the industry, and Bytedance has gained a firm foothold in the field of free reading.

However, it is easy to obtain traffic for free reading, but it is faced with the problems of “no money” and “IP incubation”. In terms of IP development, ByteDance has not yet proven its strength.

This is also the embarrassment of ByteDance in the pan-entertainment field. From the perspective of territorial expansion, the speed of Bytedance’s firm foothold in the upstream and downstream is staggering, but from the perspective of profitability, most of the investment is still in the layout stage, lacking the ability to realize immediate cash, and whether some investments can be made in the future. Realization remains to be investigated.

This is also related to the small number of byte jumps in the midstream segment. What affects the speed of midstream deployment is closely related to the difficulty of realizing the field and the high threshold.

Vertical business education, finance, and corporate services are becoming more and more “heavy”

In addition to the pan-culture and entertainment fields, ByteDance has entered into vertical long-term businesses with large prospects and large investments, which can be roughly divided into financial, corporate services, education, and medical services, and these fields are showing increasing importance. “the trend of.

The launch of Douyin Pay on January 19 caused heated discussions. In fact, the financial business of Bytedance has quietly formed a complete territory.

At present, ByteDance has obtained an insurance brokerage license (June 2018), a securities investment advisory financial license (August 2019), a small online loan license (July 2020), and a payment license (September 2020). Four financial licenses gathered. It also applied for the registration of a series of English trademarks such as BYTECREDIT (byte credit).

In terms of payment, ByteDance has launched Douyin Payment and Hezhong Payment, and has taken a big step in expanding online and offline payment scenarios. In the field of online small loans, referring to Ali’s play in the financial field, ByteDance tested “Relaxed Flower” on Douyin, launched “Dou Installment”, and established “Word Jump Commercial Factoring” (guaranteed payment agent). ), march towards TO B.

In securities, there are also a lot of byte beating actions. In 2021, according to media reports, ByteDance plans to launch a brand prefixed with “Stellar” to develop brokerage business in China. Prior to this, its first financial product “Na Magnesium Stocks” has been renamed “Dolphin Stocks” to provide securities companies with technical services for information release and jump links, with the intention of developing towards branding. As early as the end of 2019, ByteDance applied for the trademark “Squirrel Securities” specifically for the Hong Kong market.

There are indications that Bytedance is still increasing the financial layout and has ambitions to benchmark Ant Group and JD Digital. According to Wang Chao’s guess, “it is necessary to obtain a license, but referring to the situation of Ant Group, in the case of uncertain Internet financial policies, in the second half of this year, Bytedance’s financial business will remain under secret observation and will not enter it aggressively.

In 2021, the sector that ByteDance will bet on is still education. In February, ByteDance once again announced the recruitment of 10,000 people, covering teaching and research teaching, products, design, community class teachers, tutors and other positions, continuing its vigorous story.

In February of this year, ByteDance released “Why ByteDance Education?” “This is our answer” article focused on 4 products: Guagualong Enlightenment for preschool children, Qingbei Online School for K12 students, Oral English for adult students, and hardware for preschool + K12 Products vigorously smart lights. Previously, GoGoKid, which was the main one-on-one, did not have the following text. The paid-for-knowledge app that was benchmarked to “get” was shut down by the official.

“These four business models have been proven successful in the market,” Wang Qiang, vice president of Bita Capital Investment, who is concerned about education, told Shenran. Much more mature, what remains to be done is to continuously improve efficiency and give full play to its operational and traffic advantages.”

Source/ Dali Smart Official Website

This is the biggest difference between it and other educational institutions, and it is also the difficulty it faces. “Whether it is for enlightenment or adult education, this is a business with low human efficiency and heavy service, and the hardware part is assessed by DAU. , Dali smart lamp is a good product, but it is easy to be controversial in the educational concept, which is the reason why smart lamps will be questioned by the industry before.” He said.

Although corporate services are not as high as the education sector, they are still a major focus of Bytedance’s layout. In March 2021 alone, ByteDance has invested in two video conferencing service providers, Blue Cat Micro Club and Renxiao Online, to pave the way for the upgrade of Feishu.

Currently, ByteDance has two brands, Feishu and Volcano Engine. The former was initially just a corporate communication and collaboration tool used internally by ByteDance, and it took off during the 2020 epidemic. The latter assists enterprise customers to realize organizational intelligence in the process of digital transformation, which is still in its infancy.

However, the byte beating towards TO B still needs some data to prove itself. Feishu’s competitors are already occupying the top of the mountain. The enterprise WeChat relies on WeChat and has user stickiness that is unmatched by other similar products. Dingding has accumulated many years to achieve office multi-scenario collaboration. It is not easy to catch up or even overtake.

The current market presence of Volcano Engine is not strong enough. From its “Tinder Plan” invested 2 billion yuan to subsidize small and medium-sized enterprises, it can be seen that this business is still in the stage of “earning out”. Enterprise customers value the comprehensive strength of project implementation, delivery and stability. The newly developed Volcano Engine still needs some accumulation and achievements.

Education, finance, and corporate services are all time to test the patience of ByteDance.

Betting on the future “car-making” and “core-making” to enter hard technology

In 2021, ByteDance releases a signal to enter hard technology. However, compared with the expansion of vertical fields such as education and finance, the intention to enter hard technology and ByteDance is more obvious in advance to pay for the future layout.

The first is the automotive field. At the beginning of 2021, Bytedance was exposed to two investment information related to cars. In March 2021, ByteDance reported that it had invested in the autonomous driving company “Qingzhou Zhihang”. Later, the media confirmed by people familiar with the matter that ByteDance was a joint lead investment with more than 25 million U.S. dollars in funding. On April 19, ByteDance’s affiliated company invested in the establishment of Chongqing Vientiane Ucar Technology Co., Ltd., whose business scope includes used car brokerage.

Prior to this, ByteDance had three other important actions in the automotive field: In 2017, ByteDance established the automotive content platform Underworld, and invested 30 million US dollars in the ideal car in 2019. In May 2020, the car networking team was formally formed.

“This is a natural business expansion,” Zhang Xiang, an automotive analyst, told Shenran. “In the future, cars will develop into autonomous driving. Owners can free up time for information and entertainment without driving. ByteDance is Internet content. Providers, the current terminal exports are computers, mobile phones, and tablets, and in the future they may be screens for cars.” In his view, the barriers to building cars are high and the investment is large. ByteDance’s current intention is not to build cars, but to fancy The interface for future content output.

Also in March 2021, Bytedance was also exposed in the self-developed cloud AI chip and Arm server chip. The latter news was confirmed by the relevant person in charge of Bytedance. This is not a “sudden whim”. As early as April 2018, Bytedance Vice President Yang Zhenyuan once told the media that Bytedance has the world’s largest number of users uploading videos that require analysis, understanding and processing, and the platform recommendation engine also needs to be powerful Has a large number of chip purchases and applications, and is actively seeking breakthroughs in chip related fields.

Previously in the field of technology intelligence, ByteDance invested in AI company “Bailian Intelligence”, and also invested in hard-core technology companies such as Yunjing Intelligence, Songzhi Intelligence, Lingxi Technology, and Nut Cloud. According to the company’s data, since 2019, BYTE has made 15 public investments in artificial intelligence projects, including 4 in 2019, 6 in 2020, and a new high in 2021. As of April 22, there have been 5 cases.

Source / Enterprise Check

Zhang Yiming once said that the core technology is the hard competitiveness behind the company. For this company that has emerged with algorithms, the importance of technology is self-evident. For example, AI technology can help it provide key data from a large amount of text, pictures, videos, games and other information on the content supply side, and outline user portraits on the user side, so as to complete the matching of supply and demand, and have a lot of room for development.

For ByteDance, whether it is building a car or a core, it is currently at an early stage, but it is a good “weapon” to tell a new story for the market. In the final analysis, both are areas where the time period is long, the investment is particularly large, and the revenue effect is not visible in the short term, and the patience of byte beating is also required.

In 2020, a research report related to Bytedance circulated, which showed that the annual revenue of Bytedance in 2020 will be close to 240 billion yuan, advertising revenue will reach 175 billion yuan, and live streaming will be 45-50 billion yuan. , The e-commerce business will reach 6 billion yuan, the game sector will create a turnover of 4-50 billion yuan, and the education track will have 2-3 billion yuan in revenue. Although ByteDance later officially responded to “the report information is inaccurate”, the general revenue of its various business segments can also be glimpsed from it.

People are amazed at the company’s speed of making money and organizational capabilities, and capital is also using rising valuations to express their optimism about this emerging giant. According to a recent report, ByteDance initiated the listing process in Hong Kong, with a valuation of approximately US$400 billion. If the news is true, the size of this huge ship is enough to challenge Tencent and Ali. At the end of March, Zhou Shengzi, a former Xiaomi executive, was invited to serve as the CFO of ByteDance, which was also regarded as ByteDance preparing for the IPO.

In his ninth anniversary speech, Zhang Yiming said that he likes to watch videos of sailing in the sea on Douyin, and he wants “outside ups and downs, and inner peace as usual.” The bytebeat he created, people who like it, think it is the Internet. The fearless young people in the world, relying on efficient organizational skills and technical advantages to expand their boundaries, people who do not like it, think that this is just an ambitious but not emotional money-making machine.

But it is undeniable that the aggressive ship he is driving has become a rival that Internet giants cannot ignore. Its enemies can’t keep their minds in peace anymore.

*The title picture comes from Visual China.

Shenrancaijing original

Author | Li Qiuhan

Editor | Wei Jia

“I actually heard the team say more than once, why this competition is endless and when will it end?” Founder and CEO Zhang Yiming said at the 9th Anniversary Meeting of Bytedance, and expressed his views on the competition through a speech. The attitude of “competition must be regarded as the norm.”

Zhang Yiming did indeed do this.

Backed by Douyin and Toutiao, the two “money printing machines”, Bytedance expanded without borders, launched “full” search ads against Baidu, opened Douyin e-commerce to challenge Ali, and attacked Tencent in the entertainment field. , Lay out education, health, and challenge the industry leader… As far as we can imagine big and small giants, ByteDance is grabbing jobs with them.

In 2021, ByteDance’s expansion rate is still accelerating.

One obvious change is that Douyin has begun to bear the ambition of Byte Beat. In addition to developing e-commerce, it also vigorously enters the local life field and invades the hinterland of Meituan. In addition, its existing games, education, finance and other businesses are becoming more and more important. In the hard-core technology fields such as automobiles and chips that have never been involved before, they have also begun to make their own arrangements.

In addition, the pace of its foreign investment has also accelerated significantly. According to reports, before the end of the first quarter of 2021, Bytedance has made 16 investments, which is half of the total investment in 2020. Among them, the proportion of entertainment and entertainment has been significantly reduced, artificial intelligence has maintained a high proportion, and the proportion of e-commerce, new consumption, and remote office has increased significantly.

Source / Enterprise Check

After gathering users through the advantages of algorithm distribution, Bytedance is exhausting the three major Internet traffic monetization models of “advertising, gaming, and e-commerce”. In addition, the threshold for education, medical care, automobile, finance, etc. is high, but the future The sectors with large profit margins also have the ambition to break them one by one.

It is reported that ByteDance will submit a prospectus on the Hong Kong Stock Exchange in the second quarter. These intensive actions may be preparations for the sprint before going public. Through sorting out the inventory, let’s take a look at where in 2021, where did the byte beat jump?

Local life, the banknote printing machine Douyin is getting “crazy”

In March 2021, Douyin (including volcano and speed version) was exposed by the media with a daily average of over 600 million, with a peak of about 700 million.

This is not much different from the previously disclosed data: In September 2020, Zhang Nan, CEO of ByteDance China, disclosed at the event that, including Douyin Volcano and Extreme Edition, Douyin’s daily active users have exceeded 600 million. . In the “2020 Douyin Data Report” released on January 5, 2021, this number is still used when it is disclosed that Douyin is active. Between the two data disclosures, Douyin also conducted a series of new activities such as “titled the Spring Festival Gala”.

Many people in the industry believe that this means Douyin has faced a growth bottleneck.

In the first three months of 2021, Douyin will mainly do three things. One is to expand social scenes and increase tool-based functions, the other is to vigorously engage in e-commerce, and the third is to enter local life. The purpose is to extend the time of user stay, and Expand commercialization scenarios and accelerate earning money.

In terms of expanding social scenes and increasing tool-based functions, the Douyin APP was revealed to be testing a variety of new features, such as friend K song, multi-person voice chat, “watch video together” function, etc., which enriches the site’s gameplay and increases user stays. The role of duration. At the beginning of the year, Douyin announced for the first time that its number of active search users has exceeded 550 million, and the results are beginning to show.

Compared with keeping users in Douyin, Douyin has more actions for the expansion of the commercial scene.

On April 8, 2021, Douyin held the first E-commerce Ecological Conference and launched a new concept of “interested e-commerce”, which is based on user preferences, using big data and recommendation mechanisms to stimulate consumers’ potential purchase desires. At the event site, in response to whether he would build an independent e-commerce app, Kang Zeyu, president of Douyin e-commerce, said that various forms would not rule out trying. The reply is ambiguous, but we can also see the ambition of Bytedance in the field of e-commerce.

Tik Tok e-commerce is not limited to live e-commerce, but has turned the traditional graphic “people looking for goods” to short video “goods looking for people”. This is based on the existing algorithm and content advantages of Douyin. It is also clearer than before. However, how much consumer interest can be stimulated by interest e-commerce, and whether the conversion rate can balance the input-output ratio of the business remains to be investigated.

Regardless of whether “interest e-commerce” is a real demand or a false concept, in the view of Wang Chao, the founder of Wenyuan Think Tank, the problem facing Douyin e-commerce is that “all kinds of infrastructure are not in their own hands, such as express delivery” Da’ (Zhongtong, Yuantong, Shentong, Best Huitong, Yunda) has cooperation with Ali, and the relationship between Jitu Express and Pinduoduo is subtle.” He reminded that in addition to express delivery, return and exchange systems, customer service systems, and quality control systems, Douyin e-commerce companies still have a lot to improve.

In the field of local life, Douyin has similar advantages and difficulties to overcome.

Now open Douyin, the first column of the interface is related to “dining, drinking, and having fun”. Click “Discount Group Purchase” to get information about nearby food, restaurants, hotels and homestays, including store selling points, business contact information, distance, etc., and click ” Popular list”, you can get the ranking list of nearby scenic spots, playgrounds, and park squares, just like an implanted version of Meituan + Dianping.

Source/ Screenshot of Douyin

“The amount of information brought by the video stream is the most. It is more intuitive and more stimulating than the graphic stream of Meituan and Dianping, which is equivalent to a dimensionality reduction attack.” Wang Chao said that Douyin has the use of algorithms to complete the The closed-loop advantage of planting grass to consumption. When users use Douyin, they can see nearby restaurant recommendations, and they can use Douyin to scan codes to order meals in the store and get group purchase coupons. For merchants, they can use Douyin to place them and get exposure opportunities based on content positioning.

However, there are many problems facing Douyin. The local life business first needs a strong enough offline “ground push” army. At present, Douyin is still under construction, and this is the strength of Meituan. Secondly, it will take some time to accumulate the number of merchants and the mental cultivation of users’ consumption habits. Lastly, more importantly, like Douyin e-commerce, the conversion rate from planting grass to consumption is still a question mark.

At a conference in early 2021, Zhang Nan, CEO of ByteDance, explained the development direction of Douyin over the past four years: “Douyin has changed from an initial entertainment method to a social method, and then to a lifestyle. “Douyin is being realized step by step. In the future, it will be involved in more business fields than we thought.

Pan-entertainment relies on buying, buying and buying to bite Tencent

The pan-entertainment sector has always been the basic disk of Bytedance. If this field is divided into upstream content IP, midstream film and television production, and downstream game realization, you can see that the layout of Bytedance in the upstream and downstream is significantly accelerated. The competition with Tencent has entered a fierce stage.

Let’s first look at the downstream that has changed the most. The latest news is that Bytedance has bought a game company again. On April 13, less than half a month after the acquisition of Mutong Technology, ByteDance’s Chaoxi Guangnian, which is responsible for the medium-to-heavy game business, wholly acquired “Youai Mutual Entertainment”. The company’s product types are concentrated in RPG (role playing) two-dimensional and strategy (referring to players using strategies to compete with computers or other players) two categories, which have outstanding performance in the Japanese and Korean markets.

Source / Enterprise Search and Public Information Mapping / Shen Ran

The two newly purchased companies both focus on medium and heavy games, and both are good at going overseas, and both have disputes with Tencent. They once again released the signal that ByteDance wants to be strong on Tencent, but avoids its territory and expands overseas. .

Previously, the media concluded that Bytedance currently has 29 game companies, more than 10 game studios, 4 major publishing platforms, and more than 2,000 employees. It starts with casual games and gradually increases the number of medium and heavy games, and the development speed exceeds Outside imagination. However, a senior investor in the game field told Shenran that in terms of revenue, Bytedance’s games are actually incomparable with Tencent or even NetEase.

Let’s look at the upstream again. For Internet companies, buying a web-text company is a cost-effective business. Grasping the lifeblood of the source of IP has great room for development in pan-entertainment. In the second half of 2020, ByteDance has already relied on “spending money” and swept through all the online literature companies that can invest: it has invested 1.1 billion yuan in investment and reading, and invested in five mid-waist online literature companies.

Its competition with Tencent in the field of online literature has become a competition between “Palm Reading + Tomato Novel + 5 Mid-waist Web Literature Companies” and “Reading”, and it is worth noting that Tomato Novels was only launched in November 2019. Net, the number of monthly active users has ranked first in the industry, and Bytedance has gained a firm foothold in the field of free reading.

However, it is easy to obtain traffic for free reading, but it is faced with the problems of “no money” and “IP incubation”. In terms of IP development, ByteDance has not yet proven its strength.

This is also the embarrassment of ByteDance in the pan-entertainment field. From the perspective of territorial expansion, the speed of Bytedance’s firm foothold in the upstream and downstream is staggering, but from the perspective of profitability, most of the investment is still in the layout stage, lacking the ability to realize immediate cash, and whether some investments can be made in the future. Realization remains to be investigated.

This is also related to the small number of byte jumps in the midstream segment. What affects the speed of midstream deployment is closely related to the difficulty of realizing the field and the high threshold.

Vertical business education, finance, and corporate services are becoming more and more “heavy”

In addition to the pan-culture and entertainment fields, ByteDance has entered into vertical long-term businesses with large prospects and large investments, which can be roughly divided into financial, corporate services, education, and medical services, and these fields are showing increasing importance. “the trend of.

The launch of Douyin Pay on January 19 caused heated discussions. In fact, the financial business of Bytedance has quietly formed a complete territory.

At present, ByteDance has obtained an insurance brokerage license (June 2018), a securities investment advisory financial license (August 2019), a small online loan license (July 2020), and a payment license (September 2020). Four financial licenses gathered. It also applied for the registration of a series of English trademarks such as BYTECREDIT (byte credit).

In terms of payment, ByteDance has launched Douyin Pay and Hezhong Pay, and has taken a big step in expanding online and offline payment scenarios. In the field of online microfinance, referring to Ali’s play in the financial field, ByteDance tested “Relaxed Flower” on Douyin, launched “Dou Installment”, and established “Word Jump Commercial Factoring” (guarantee payment agent). ), march towards TO B.

In securities, there are also a lot of byte beating actions. In 2021, according to media reports, ByteDance plans to launch a brand prefixed with “Stellar” to develop brokerage business in China. Previously, its first financial product “Na Magnesium Stocks” has been renamed “Dolphin Stocks”, which specifically provides technical services for information release and jump links for securities companies, with the intention of developing towards branding. As early as the end of 2019, ByteDance applied for the trademark “Squirrel Securities” specifically for the Hong Kong market.

There are various signs that Bytedance is still increasing the financial layout and has ambitions to benchmark Ant Group and JD Digital. According to Wang Chao’s guess, “it is necessary to obtain a license, but referring to the situation of the Ant Group, in the case of uncertain Internet financial policies, in the second half of this year, Bytedance’s financial business will remain under secret observation and will not enter it in a big way.”

In 2021, the sector that ByteDance will bet on is still education. In February, ByteDance once again announced the recruitment of 10,000 people, covering teaching and research teaching, products, design, community class teachers, tutors and other positions, continuing its vigorous story.

In February of this year, ByteDance released “Why ByteDance Education?” “This is our answer” article focuses on 4 products: Guagualong Enlightenment for preschool children, Qingbei Online School for K12 students, Open Speaking English for adult students, and hardware for preschool + K12 Products vigorously smart lights. Previously, GoGoKid, which was the main one-on-one, did not have the following text. The paid-for-knowledge app, which was benchmarked with “Get”, was shut down by the official.

“These four business models have all been proven successful in the market,” Wang Qiang, vice president of Bita Capital Investment, who is concerned about education, told Shenran. “Bytedance’s play in the education sector is already better than when it first entered the market. Much more mature, what remains to be done is to continuously improve efficiency and give full play to its operational and traffic advantages.”

Source/ Dali Smart Official Website

This is the biggest difference between it and other educational institutions, and it is also the difficulty it faces. “Whether it is for enlightenment or adult education, this is a business with low human efficiency and heavy service, and the hardware part is assessed by DAU. , Dali smart light is a good product, but it is easy to be controversial in the educational concept, which is the reason why smart light will be questioned by the industry before.” He said.

Although corporate services are not as high as the education sector, they are still a major focus of Bytedance’s layout. In March 2021 alone, ByteDance has invested in two video conferencing service providers, Blue Cat Micro Club and Renxiao Online, to pave the way for the upgrade of Feishu.

Currently, ByteDance has two brands, Feishu and Volcano Engine. The former was initially just a corporate communication and collaboration tool used internally by ByteDance, and it took off during the 2020 epidemic. The latter assists enterprise customers to realize organizational intelligence in the process of digital transformation, which is still in its infancy.

However, the byte beating towards TO B still needs some data to prove itself. Feishu’s competitors are already on the top of each other. Relying on WeChat, corporate WeChat has user stickiness that is unmatched by other similar products. Dingding has accumulated years of experience to achieve multi-scenario collaboration in the office. It is not easy to catch up or even overtake.

The current market presence of Volcano Engine is not strong enough. It can be seen from its “Tinder Plan” that it invested 2 billion yuan to subsidize small and medium-sized enterprises, that the business is still in the stage of “earning praise”. Enterprise customers value the comprehensive strength of project implementation, delivery and stability. The newly developed Volcano Engine still needs some accumulation and achievements.

Education, finance, and corporate services are all time to test the patience of ByteDance.

Betting on the future “car-making” and “core-making” to enter hard technology

In 2021, ByteDance releases a signal to enter hard technology. However, compared with the expansion of vertical fields such as education and finance, the intention to enter hard technology and ByteDance is more obvious in advance to pay for the future layout.

The first is the automotive field. At the beginning of 2021, Bytedance was exposed to two investment information related to cars. In March 2021, ByteDance reported that it had invested in the autonomous driving company “Qingzhou Zhihang”. Later, the media confirmed by people familiar with the matter that ByteDance was a joint lead investment with more than 25 million U.S. dollars in funding. On April 19, ByteDance’s affiliated company invested in the establishment of Chongqing Wanxiang UCAR Technology Co., Ltd., whose business scope includes second-hand car brokerage.

Prior to this, ByteDance had three other important actions in the automotive field: In 2017, ByteDance established the automotive content platform Under Auto, and in 2019, it invested 30 million US dollars in the ideal car. In May 2020, the car networking team was formally formed.

“This is a natural business expansion,” Zhang Xiang, an automotive analyst, told Shenran. “In the future, cars will develop into autonomous driving. Owners don’t have to drive and can free up time for information and entertainment. ByteDance is Internet content. Providers, the terminal outlets now are computers, mobile phones, and tablets, and they may be screens for cars in the future.” In his view, the barriers to building cars are high and the investment is large. ByteDance’s current intention is not to build cars, but to take a fancy. The interface for future content output.

Also in March 2021, Bytedance was also exposed in the self-developed cloud AI chip and Arm server chip. The latter news was confirmed by the relevant person in charge of Bytedance. This is not a “sudden whim”. As early as April 2018, Bytedance Vice President Yang Zhenyuan once told the media that Bytedance has the world’s largest number of users uploading videos that require analysis, understanding and processing, and the platform recommendation engine also needs to be powerful. Has a large number of chip purchases and applications, and is actively seeking breakthroughs in chip-related fields.

Previously in the field of technological intelligence, ByteDance invested in the AI ​​company “Bailian Intelligence”, and also invested in hard-core technology companies such as Yunjing Intelligence, Songzhi Intelligence, Lingxi Technology, and Nut Cloud. According to the company’s data, since 2019, BYTE has made 15 public investments in artificial intelligence projects, including 4 in 2019, 6 in 2020, and a new high in 2021. As of April 22, there have been 5 cases.

Source / Enterprise Check

Zhang Yiming once said that the core technology is the hard competitiveness behind the company. For this company that has emerged with algorithms, the importance of technology is self-evident. For example, AI technology can help it provide key data from a large amount of text, pictures, videos, games and other information on the content supply side, and outline user portraits on the user side, so as to complete the matching of supply and demand, which has a great space for development.

For ByteDance, whether it is building a car or a core, it is currently at an early stage, but it is a good “weapon” to tell a new story for the market. In the final analysis, both are areas where the time period is long, the investment is particularly large, and the revenue effect is not visible in the short term, and the patience of byte beating is also required.

In 2020, a research report related to ByteDance circulated, which showed that the annual revenue of ByteDance in 2020 will be close to 240 billion yuan, advertising revenue will reach 175 billion yuan, and live streaming will be 45-50 billion yuan. , The e-commerce business will reach 6 billion yuan, the game sector will create a turnover of 4-50 billion yuan, and the education track will have 2-3 billion yuan in revenue. Although ByteDance later officially responded to “the report information is inaccurate”, the general revenue of its various business segments can also be peeked from it.

People are amazed at the company’s speed of making money and organizational capabilities, and capital is also using rising valuations to express their optimism about this emerging giant. According to a recent report, ByteDance initiated the listing process in Hong Kong, with a valuation of approximately US$400 billion. If the news is true, the size of this huge ship is enough to challenge Tencent and Ali. At the end of March, Zhou Shengzi, a former Xiaomi executive, was invited to serve as the CFO of ByteDance, which was also regarded as ByteDance preparing for the IPO.

In the 9th anniversary speech, Zhang Yiming said that he likes to watch videos of sailing in the sea on Douyin, and he wants “the external waves are ups and downs, and the heart is calm as usual.” The bytebeat he created, people who like it, think it is the Internet The fearless young people in the world, relying on efficient organizational skills and technical advantages to expand their boundaries, people who do not like it, think that this is just an ambitious but not emotional money-making machine.

But it is undeniable that the aggressive ship he is driving has become a rival that Internet giants cannot ignore. Its enemies can’t keep their minds in peace anymore.

*The title picture comes from Visual China.

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Get more exercise: If you want to lose fat, especially belly fat, you need to practice cardio exercises. This is the best way to lose excess fat and improve heart health.

Avoid foods that are labeled “for dieters”: The “diet” versions of all soft drinks are meaningless. They will still cause your blood sugar to rise, leading to a rapid increase in your weight.

Eat your main post-workout meal: Your body needs to recover and recharge after doing physical activity to regenerate small muscle lacerations. Therefore, the most complete meal of the day should be the meal after training.

Eat more thermogenic foods: Eat more foods like green vegetables and lean protein. These foods will help you lose weight, because your body will need to spend a lot of calories to digest them.

Adding vinegar to your diet: Adding apple cider vinegar to your diet will help you maintain a steady blood sugar level, thereby helping you quickly achieve your desired weight.

Increase your intake of nuts: Nuts like almonds, walnuts or cashews are good sources of fiber and protein, which will help speed up your weight loss. They also keep you fuller for longer.

Circuit training: Rotating exercises not only help you burn calories, but also help increase muscle mass in the body. You can choose exercises like push-ups, jump squats, and more.

Timely “cheating”: A “cheating” meal while on your diet won’t have too much of an effect on the end result, but you need to choose the right time to “cheat” and also plan it. for this “cheating” meal from before.

Drink enough water: Water will be your most important companion on the road to reaching your ideal weight. Water will help you feel fuller, thus eating fewer calories.

Eat more fish: If you want to lose weight, you need to increase your omega-3 intake by eating more salmon, tuna, sardines or mackerel. These foods will significantly aid your weight loss.

“Boycott” fast food: You should minimize starchy foods, processed foods and foods containing alcohol, instead of foods rich in protein and beneficial fats. /.