On June 21st, the urban e-sports drama “You Are Beautiful When You Smile” starring Xu Kai and Cheng Xiao was announced and will be officially launched on June 23. In fact, the filming of this work has already been completed, but there has been no announcement of the finalization. Now that the files are finally set suddenly, the fans must be very excited.
The play tells that the nursery rhyme played by Cheng Xiao stepped into the professional e-sports circle as a girl with her true strength and became the first official female e-sports player in the Chinese division of the professional league. In the face of doubts and inconveniences, with the support of teammates, he overcomes difficulties and perseveres, finally standing on the world stage, making up for the regret of not having a championship in mainland China for six years, and letting the dream of e-sports bloom.

In recent years, this kind of e-sports TV series have been very popular, such as “Dear, Loved” and “Full-time Master”, etc., which have been liked by audiences. This time, Cheng Xiao and Xu Kai collaborated on e-sports dramas. “You are beautiful when you smile” I think everyone will like it too. The protagonist Xu Kai is an actor with both appearance and acting skills. From “Strategy of Yanxi Palace”, “Swagger”, “Army Armory” to “Lingjian Mountain”, his performance is remarkable, so fans of the drama The expectations for his new works are still very high. The heroine Cheng Xiao is a singer, but she has also appeared in many works in the past two years, such as “Spiritual Realm” and “Wake Up Road”. Her acting skills are also mixed, and her previous performances were mostly costume dramas. This time she played Modern drama should also be a new challenge for her. Although Cheng Xiao and Xu Kai haven’t cooperated before, but just looking at the stills, I already feel that CP feels bursting! Xu Kai’s modern outfit is sunny, handsome and full of charm. Cheng Xiao’s facial features are very exquisite and three-dimensional, just like characters in comics. The combination of the two people standing together looks very seductive. In addition to the heroes and heroines, in fact, the supporting characters in this play are also very attractive, which can be regarded as one of the sweet pet dramas with the highest appearance. There are high-value new-generation actors such as Zhai Xiaowen, Yao Chi, Zhou Yiran, Lingchao, Xiao Kaizhong, Wang Yijun and so on. In addition to their looks, their acting strength is also full of highlights. Are you looking forward to this drama? Leave a message to share! Disclaimer: The picture comes from the Internet, if there is any infringement, please contact to delete it, thank you!

Kai – Global Ambassador of Gucci once appeared in the opening ceremony of a new flagship store at the bustling Itaewon Street in Seoul, Korea organized by the Italian fashion house. The EXO member also featured in a special video promoting the brand, “inlaid” with Gucci from head to toe. He made an impression when wearing a checkered jacket and elegant crossbody bag, affirming the level of the Gucci muse. AOMG hip-hop artists Jay Park, Loco and Simon Dominic attended the opening of Bulgari’s first unisex store in Korea. Appearing at the ceremony, the trio brought a personality and elegant appearance. If Jay Park wears a black ‘tree’, Loco chooses a black vest with a white t-shirt and a cool cap. And Simon Dominic has a new way of combining white pants with a blue vest. On Instagram, Bobby – male rapper of iKON group posted photos wearing designs from the famous Saint Laurent brand, highlighting his cool and personality. Meanwhile, the other 2 members of iKON, Jay and Ju-ne, appeared luxuriously in Prada fashion houses. If Jay’s silver hair color looks perfect with a classic design, the branded ‘tree’ that Ju-ne chose helps to show off her height as well as model-standard charisma. Although often surprising fans with a unique style, even called a “grandmother” style, Mino (Winner) still has an impressive “dressing up” display when posting photos of Louis Vuitton’s design on Instagram. Doan Phong According to SMCP

Vogue Business ‘writer’ Kati Chitrakorn recently posted to Instagram a list of the top luxury advocates in K-pop and the extent to which they benefit the brands they represent. Listings are statistically based on the number of impressions (potential views) and earned media value (estimated monetary value of social media interactions) that each artist brings. 10. Irene (Red Velvet) In September 2020, Red Velvet’s Irene was announced as one of Prada’s new ambassadors. As of June 2021, she has accumulated 65 million brand impressions and generated $1.98 million in earned media value. In total, Irene shared 5 Instagram posts to Prada, which means each post brings in about 13 million impressions and an average of $400,000. 9. Aespa Rookie girl group Aespa is the new face of Givenchy in February 2021, right after their debut. As of June 2021, they have accumulated 84.1 million brand impressions and generated $2.52 million in earned media value. In total, Aespa shared 13 Instagram posts for Givenchy, which means each post brings in about 6.5 million impressions and an average of $200,000. 8. Chanyeol (EXO) Along with Red Velvet’s Irene, Chanyeol was appointed as Prada’s co-ambassador last September. As of June 2021, he has accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million. In total, Chanyeol shared 6 Instagram posts to Prada, which means each post brings in about 15 million impressions and an average of 450,000 USD. 7. G-Dragon G-Dragon officially became a Chanel ambassador in 2017. From January 2020 to June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of 4.92 million dollars. In total, G-Dragon shared 14 Instagram posts to Chanel, each of which brought in about 12 million impressions and an average of $350,000. 6. Kai (EXO) In September 2019, EXO’s Kai became the first Korean global ambassador for Gucci. From January 2020 to June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million. 5. Rosé (Black Pink) In April 2020, Rosé was officially appointed as the new global ambassador for Tiffany & Co. As of June 2021, she accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million. In total, Rosé shared 16 Instagram posts with Tiffany & Co, each of which brought in about 36 million impressions and an average of $1.1 million. 4. Jennie (Black Pink) Jennie has worked with Chanel as a muse and ambassador since the beginning of 2018. From January 2020 to June 2021, she accumulated 944 million impressions for the brand and created value. Media earned $28.4 million. In total, Jennie shared 27 Instagram posts with Chanel, each of which brought in around 35 million impressions and an average of $1.05 million. 3. Rosé (Black Pink) Rosé has been shortlisted twice, achieving impressive results as an ambassador for Saint Laurent since June 2020. As of June 2021, she has accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million. In total, Rosé shared 57 Instagram posts with Saint Laurent, each of which brought in about 32 million impressions and an average of $980,000. 2. Jisoo (Black Pink) As of March 2021, Jisoo is officially welcomed as the new global brand ambassador of Dior. As of June 2021, she accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million. In total, Jisoo shared 71 Instagram posts with Dior, meaning each post brought in about 30 million impressions and an average of $910,000. 1. Lisa (Black Pink) The star with the highest brand media income is Black Pink’s Lisa. She was Celine’s “muse” in 2019 and became an official global ambassador in September 2020. From January 2020 to June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million. In total, Lisa shared 54 Instagram posts with Celine, averaging about 50 million impressions and $1.5 million each.

Jennie (BlackPink) or V (BTS) used to have the nickname “Human Gucci”. However, they are now associated with the name “Human Chanel”. According to Daniel Langer, chief executive officer of lifestyle company Équité, this change could have a big impact on brands reaching younger audiences. Therefore, there is no other way, the brand must have more “wise moves” in making the idol image become associated with them. How to “retain” idols when loyalty is easy to change When Kai (EXO) just released a solo album, Gucci sent him a coffee cart. The Italian fashion house wants their brand ambassadors to be healthy. “Congratulations to Gucci ambassador, Kai. Eat well”, “Gucci fully supports Kai” are two wishes printed on the car. The food cart contains Gucci’s message to Kai. Photo: Lo3ylovely. This simple action seems to implicitly confirm that Kai is an inseparable part of the brand. Deep down, it’s a way for idols to have a hard time turning their backs on them. In 2020 Gucci produced a video with Kai, showing him as someone on a journey of self-discovery. In April, Gucci launched Kai’s first collection. The designs are based on the brand’s signature classic style. The teddy bear – a toy associated with Kai since childhood – is highlighted, symbolizing the gentleness of childhood and the connection between people. “The collection has taken the world by storm. Kai shows fashion acumen. His glamorous style has generated promotion from Seoul (Korea), Shanghai (China), Tokyo (Japan) Copy), New York (USA) to Paris (France)”, SCMP comment. Gucci attracted attention when creating a collection associated with Kai. Photo: Gucci. The hashtag #humangucci is currently trending on many social media platforms due to Kai’s great influence. However, the phrase has been used before to refer to other celebrities who have been associated with the brand. They were wearing Gucci from head to toe. Before Kai, V and Jennie often appeared in Gucci suits. They are even called the “king” and “queen” of the fashion house. After a while, both turned to support Chanel. The admirers favorably gave them the common title “Human Chanel”. Once “Human Gucci”, Jennie is now attached to the nickname “Human Chanel”. Photo: Jennierubyjane. Page Kpopmap wrote: “From sticking with Gucci, V switched to Chanel, making the competition fierce”. Chanel quickly named Jennie as the muse and ambassador for the brand. Since then, Jennie has actively shared her love for the French fashion house on her personal page with 45 million followers. In many of her posts, she carries handbags, Chanel dresses, and other accessories. These images of Jennie have a great impact on Generation Z consumers. This is the audience Chanel wants to reach the most. Kpop superstars are style icons of today’s youth. Therefore, choosing a representative with great style and influence for the brand creates a clear impact on young audiences. This also shows how much influence social media has on luxury brands. Cleverly pleasing Generation Z “However, Jennie’s switch from using Gucci to Chanel also has many potential risks.” SCMP identify. When ambassadors are disloyal or no longer supporting certain brands, it is easy for fans to be skeptical. They will also tend to act on their idols. Which explains why Gucci is now actively promoting Kai to become “Human Gucci”, tying him to his own collections. Gen Z is currently the most influential consumer group for luxury brands. According to experts’ predictions, by 2030, they will also be the number one customer group. Defining “Human Chanel” or “Human Gucci” helps them solidify their choices. Song Hye Kyo, Rosé or Lisa are also characters that are sought after by many brands. Photo: Song Hye Kyo, Rosé, Lisa. Not only is K-pop the most successful music genre of the past, K-pop will also influence the aesthetic of luxury brands over the next decade. This is similar to hip hop that has helped build the style for luxury brands over the past decade. As more brands jump into this race, monikers like “Human Louis Vuitton”, “Human Dior” or “Human Prada” may be on the horizon. “In that case, brands will have to be very cautious because ‘imitation’ may not help to connect with Gen Z. It will take different creative approaches. And I’m sure we will see. many great examples” is Daniel Langer’s warning.