“You take the college entrance examination well. After you get to Beijing, we will buy a detached house in Beijing’s fourth ring road.” Xie Ke, who went for a self-driving trip in Ordos during May 1st, heard his father at the next table talking while eating at the Kangbashi food court. After the son’s college entrance examination encouragement promised, he instantly felt that the lamb chops in his hand were not delicious.

Xie Ke had long heard that Ordos belongs to the rich inland city, but after witnessing it on the spot, she still opened her eyes. “Poverty limits my imagination.” Xie Ke sighed.

Being rich is the most direct consensus of outsiders on Ordos. Speaking of Ordos, it is a cashmere sweater, coal, and a rich man. The latter two can be equated in the greetings of strangers, just like when you mention Shanxi, you will think of coal bosses. If we want to talk about the difference between the two resource-based cities, it is the difference in the degree of resource sharing. In Shanxi, coal owners use coal resources to accumulate wealth, while Ordos makes a group of ordinary people become wealthy.

The story circulated together with the locals becoming rich is that the locals bought luxury houses and luxury cars. At that time, two villages were called “Land Rover Village” and “Overbearing Village”. After the compensation, it was named after the purchase of Land Rover and overbearing vehicles. This has also become synonymous with Ordos for a long time, and it has made a strong mark in the history of Ordos’ development.

Even now, the rich background of Ordos has not faded. According to data released by the Ordos Statistics Bureau, in 2020, the city’s GDP will be 353.366 billion yuan, ranking first in the Inner Mongolia Autonomous Region’s GDP for three consecutive years. Its fiscal revenue is 46.49 billion yuan. This data is 21.71 billion yuan in the provincial capital of Hohhot.

The direct manifestation of the ample government finances is Ordos’s dedication to urban construction. People who have been to Ordos, especially Kangbashi, can feel that the government is very rich. “The greening of Kangbashi makes me feel like I am in a southern city.” Xie Ke told Ran Caijing. Kangbashi’s construction goal is a “national forest city”, which creates a huge contrast in the Kubuqi Desert, where the soil is dominated by sand, and the cost of greening has increased exponentially. However, Ordos still spares no expense in investing heavily, which shows the government’s generous style. .

Another example is that Erdos announced in January this year that women aged 13-18 years old with household registration in the city will be vaccinated for cervical cancer free of charge. This became the first in the country, which attracted applause and cheers from netizens, and once again lamented the government’s generous financial expenditure. . This is one of the few hot search topics in Ordos in the past six months. Most of the other time, the topicality is very weak, and the volume is not high. Some people commented: “Mutely make a fortune.”

A piece of data may confirm that in 2020, Ordos’ per capita GDP is 169,300 yuan, ranking 7th among the top 20 cities with per capita GDP. Correspondingly, the local wage level is also very high. According to the official response, the average salary in Ordos in 2019 was 8,177 yuan, and the average salary in the Inner Mongolia Autonomous Region that year was 5688 yuan.

Source / Screenshot of Ran Caijing on the official website of Ordos Human Resources and Social Security Bureau

Driven by the coal mine economy, the overall average wages in the local area have continued to rise, and the level of consumption has risen simultaneously. Wang Lin, who has worked in Ordos for more than 10 years, told Ran Caijing that the annual after-tax salary of local coal mine employees is between 150,000 and 200,000 yuan, which is the highest salary in the surrounding coal mine area. According to the GQ Lab article “People in Tier 2-18 Cities Don’t Understand Internal Volumes”, a couple from Ordos earns more than 8,000 yuan a month. They often go to Beijing to “get together” with friends. Beijing is a weekend for them. Feel free to go shopping in the city.

Although Ordos is a fourth-tier inland city, its consumption is comparable to that of Beijing, Shanghai, and Guangzhou. Wang Lin told Ran Caijing that the price of popular movies for the Spring Festival in 2021 at the local Wanda Cinemas is not less than 65 yuan, but the ticket price of Baotou Wanda Cinemas at the same time period is about 30 yuan. Even so, “Hello, Li Huanying” “Detective Chinatown 3” is also full.

Keeping the same level as movie tickets, there are also local housing prices, especially in the new district of Kangbashi. According to Anjuke data, the average price of Kangbashi in May 2021 is 12,800 yuan/square meter, and the housing price in the core area is higher. In 2016, Wang Lin saw a house in the city center, 6000 yuan/square meter, and it has now risen to 1.5 Ten thousand yuan/square meter.

In 2013, the housing prices in Dongsheng District and Kangbashi District of Ordos were still hovering between 3,000-4,000 yuan per square meter. Due to the real estate bubble in 2011, housing prices fell precipitously, but they did not improve in the following years. Big. “House prices have risen since 2016.” Local native Sun Miao told Ran Caijing.

Today’s housing prices are not the highest point in Ordos. Around 2011, Kangbashi housing prices were as high as 20,000 yuan per square meter, but later stories tell us that this is a bubble floating in the air.

Outsiders in Ordos

Wang Lin, who came to Ordos from Shanxi, still regrets not buying the house in Kangbashi District.

The house is located in a very good location, near the Ordos City Government Building. It has a 120-square-meter first floor with a garden. The price at that time was 6000 yuan/square meter. Because the owner urgently needed money, paying the full amount could be 120,000 yuan cheaper. But at that time, Wang Lin couldn’t even put out 100,000 yuan in his hand. In the end, he could only choose to rent a two-bedroom and one-living house in Kangbashi District, without furniture, for 23,000 yuan a year.

A year later, Wang Lin barely made up the down payment and bought a second-hand house with a loan of 500,000 yuan in Dongsheng District. Wang Lin’s idea is to save enough money in the future and then go back to Kangbashi to buy a real estate.

What Wang Lin didn’t expect was that in the next three years, his speed of saving the down payment could not keep up with the increase in Kangbashi’s house price, and the colleague who bought the house in the first place, the property has now doubled.

Compared with Dongsheng, Wang Lin prefers Kangbashi, with new infrastructure and good environment. More importantly, Wang Lin’s company is in Yijinhuoluo Qi, and it is only separated from Kangbashi by a bridge. The one-way commute time does not exceed 15 minutes, while Dongsheng District is 30 kilometers away. Although the built Dongkang Expressway can be reached in about 20 minutes during the low peak period, Wang Lin who commutes to get off work can not experience this kind of joy.

The same is true for Wang Lin’s mother. When she first moved to Dongsheng District, it was difficult for her to adapt. “The roads are narrower, there are more people, there are fewer fitness equipment, the buildings have a sense of age, and the greening rate is not as high as Kangbashi.”

When they were in Kangbashi, the house they rented was very close to Genghis Khan Square. After dinner every night, Wang Lin’s parents would take their grandchildren to the square to play and walk, to see the declared “Asia’s tallest” fountain, Genghis Khan Sculpture Square and Ulan Mulun Lake. “It’s more comfortable than my hometown.” It’s their evaluation of Kangbashi. There are many parks in Kangbashi. The official publicity is that there is a green belt of 300 meters and a park of 500 meters. There are many pavilions built on the half-hill slope. Wang Lin’s parents like to go there for relaxation.

“This is a clean city with few people. The musical fountains, theaters, museums and other buildings are all magnificent. The night view is radiant, but the prices are a bit high, but fortunately the wages are not low. It is cool in summer, but it will be harder in winter. The average temperature of minus 20 degrees is still not suitable.” Han Xiao, a native of Shiyan, Hubei, told Ran Caijing. After graduating from Inner Mongolia University in 2017, she was admitted as a civil servant in Ordos. The first year’s pre-tax salary was more than 7,000 yuan. The treatment made her choose to settle in this city, quiet, vast, and slow pace of life, she felt comfortable.

As a new district, Kangbashi is obviously more brilliant. At present, municipal party and government agencies and municipal administrative institutions are all located in Kangbashi. Ordos No. 1 Middle School, which ranks second in Inner Mongolia, has also moved to Kangbashi. The airport and Ordos Station are both Located around Kangbashi, the urban commercial, education, medical and other infrastructure resources are also accelerating construction. Yijinhuoluo Qi, which is separated by a bridge from Kangbashi, has stationed a group of energy companies such as China Coal and Shendong Tianlong. Civil service communities have also been built in the surrounding area. The Dongkang Expressway that has been built connects Dongsheng and Kangbashi. The distance of nearly 30 kilometers can be reached in 20 minutes without traffic jams. Kangbashi is undoubtedly the first choice for the population of Ordos. Ground.

A large number of uniquely shaped landmark buildings, artificial lakes dug in the sand, and parks with a coverage rate of more than 40%, which were originally considered by outsiders to be “good fortune” under economic development, now constitute Kangbashi The difference from Dongsheng and even the surrounding areas has become an element that local residents are proud of.

However, the style of Dongsheng in the old district has not faded. Compared with Kangbashi, Dongsheng district is more pyrotechnic. “Most people go to school and work in Kangbashi. Many people will return to Dongsheng on a day off. They have more relatives and friends and they are more accustomed to life.” Dongsheng and Kangbashi’s local humanities and philosophy confronted each other. Caijing said.

In addition to its popularity, Dongsheng’s prices are also more down-to-earth. Wang Lin’s mother, who frequents supermarkets and vegetable markets, told Ran Caijing that the overall fresh and packaged food in Dongsheng Supermarket is cheaper than Kangbashi. Sun Miao said that Kangbashi’s consumption cost is at least 15% higher than Dongsheng. Wang Lin paid 200 yuan to fill a tooth for his child some time ago. It is also a public hospital, and the colleague’s child needs 500 yuan to fill a tooth in Kangbashi.

This is the difference between Kangbashi and Dongsheng. The same thing is that the city’s public security is doing very well. In media reports, it is exaggerated that a mobile phone is stolen by the police and the police will chase it back. Yang Bing, a Hohhot native who once worked for Inner Mongolia Daily, recalled that when he went to Kangbashi in 2009, the car would not be locked and would not be lost. Wang Lin’s colleague was fined 5 yuan by the traffic police for running a red light. “Ordos cars will be courteous to pedestrians, and so are taxis.” Wang Lin’s mother observed a very interesting phenomenon. Among her partners who danced in the square, many Everyone wears valuable jewelry, “It’s not common in my hometown, and it’s a tacit consensus that we don’t reveal our wealth.”

This city has demonstrated its enthusiasm, tolerance and human touch to foreigners like Wang Lin. Wang Lin said that more than half of their units are foreigners, and most of them choose to buy and settle in Ordos.

But there were also people who left, Yang Bing was one of them. Working in a newspaper, he loves writing and art. After working in Ordos for two years in 2009, he chose to leave. “Ordos is not rich in culture.” He told Ran Caijing the reason for leaving. However, he did not return to Hohhot, but went to China. The cultural center of Beijing-Beijing.

City of Coal

Wang Lin, who graduated with a major in coal mining technology, did not have the same feelings as Yang Bing. He only wanted to find a professional counterpart to make money. Hearing that Ordos had opened many new mines and the demand for recruitment was high, Wang Lin went there.

Wang Lin set foot on this dry land for the first time in 2009. In this year, the coal production of Inner Mongolia surpassed Shanxi to take the top spot for the first time. Although Shanxi is also a major coal province, the pattern of Shanxi’s coal industry was basically fixed at that time, and Shanxi Coal Mining Groups were mostly state-owned enterprises. In contrast, Ordos was in the early stage of coal economic development, with many new coal mines and high labor demand. The threshold is relatively low.

Wang Lin entered Yihua Mining under this opportunity, starting from a coal engineering quality inspector. According to Wang Lin, the initial salary was only about 4,000 yuan a month. Soon, Wang Lin’s salary doubled because Yihua Mining’s parent company Boyuan Group and China Coal Group signed a capital increase and share expansion agreement to reorganize and integrate Yihua Mining. After the reorganization, China Coal Group, which holds 51% of its shares As the holding company of Yihua Mining, China Coal Group, which has stronger financial strength, can obviously give employees better benefits.

In the past, similar cases of mergers and reorganizations of small and medium-sized coal mining companies by energy groups with larger volumes have been taking place. According to the “Economic Observer” report, around 2000, the number of coal mines in Ordos reached more than 900, of which more than 95% were small coal mines with an annual output of less than 90,000 tons. In 2004, the government strongly closed a number of coal mines. Spontaneous mergers and reorganizations have been continuing. From this time on, a group of strong private energy groups in Ordos, such as Yitai, Huineng, Manshi and other private coal mines, have rapidly grown into large groups with an output value of 10 billion yuan.

Among the influx of foreigners, Wang Lin belongs to the lucky group. In 2011, the coal market took a turn for the worse, and small coals with a thin family background were poorly able to resist risks. Many small coal mines in Ordos fell into a dilemma of suspension of production. Unemployed workers left the land that once gave them imagination, and the coal mines in Ordos entered the era of large-scale.

Coal mine integration is the only way to scale and reduce the development of coal economy. The degree of mechanization of small and medium coal mines is relatively low, and the production cost per unit output is higher than that of large coal mines. The integration of small and medium coal mines can reduce mining costs, increase unit output, and increase output. It means creating more revenue, and the Ordos government and local coal mining companies are very clear about this.

As one of the four pillars of the local economy, coal is a barometer of the local economy. Wang Lin, who works in a coal group, has a more obvious perception of the coal market. He told Ran Caijing that from 2009 to 2012, the coal economy entered a period of weakness after three years of upward development. From 2012 to 2016, it entered a period of adjustment and recovery. The company began to vigorously promote the transformation of coal resources and began to deploy coal. In the chemical industry, the development from pure coal mining to the direction of extending the coal industry chain and increasing the added value of coal, reducing dependence on coal, is the most profound lesson the economic bubble has brought to Ordos.

At the same time, the government has also begun to make efforts in high-tech industries and processing and manufacturing industries. In 2014, Daruixiang Optoelectronics Technology Co., Ltd., which deals in sapphire crystal materials, landed in Ordos, and the first phase of the project was put into operation a year later. According to Xinhua News Agency, in 2015, the first phase of BOE reached full production, and the second phase of the project is being completed; Chery Automobile’s annual production capacity was 300,000 cars, and Huatai, Chery, ZTE special vehicles and other projects were put into production, gathering more than 30 supporting manufacturers .

Some of the emerging industry clusters have actually planned for a long time. The equipment manufacturing base is planned to be built in 2007, the airport logistics park was established in 2009, and the high-tech industrial park was approved in 2011. In order to attract large groups to settle in, Ordos introduced a coal allocation policy in 2009: every 2 billion yuan of fixed asset investment in equipment manufacturing projects and high-tech projects can allocate 100 million tons of coal.

BOE and Chery are the companies that took advantage of local policies to land in Ordos. It is reported that BOE, which plans to invest 22 billion yuan, has obtained the mining right of not less than 1 billion tons of coal resources granted by the local government. Investing in coal is obviously very attractive to companies, but Ordos has also been involved in disputes.

Sun Miao told Ran Caijing that there are some companies that will invest in coal to enter Ordos, but in reality, “the drunkard does not mean to drink.” However, most of the companies that have settled in Ordos have fairly good production benefits. BOE and Chery are currently operating at full capacity. Especially after 2011, the government began to exert efforts in emerging industries. Since then, the enterprises stationed in it have been operating normally, and the single coal industry structure is being restructured.

At the same time, consumption has gradually returned to normal. Wang Lin told Ran Caijing that there are no longer high-priced hotels with no vacancies everywhere, and restaurant prices have begun to fall, “like returning from illusion to reality.” Wang Lin sighed. In the five years after the bubble, Ordos was back on track after stalling and derailing.

The torn “ghost town” label

For a long time, Ordos has been labelled as a “ghost town”, which has left many people with a stereotype that is hard to eliminate until now.

“This is actually a misunderstanding. What is called the’ghost city’ is the newly developed Kangbashi district in Ordos at the time.” Local native Sun Miao told Ran Caijing. This misunderstanding originated from a report published in April 2010 by the American “Time” magazine. Because “Standing on the streets of Kangbashi, Ordos, a pedestrian and a car cannot be seen for 15 minutes”, the title is “Ordos, China.” The report of “A Modern Ghost Town” made Ordos become synonymous with “ghost town” for a long time.

But Dongsheng District, the main city of Ordos, was not like that at the time. According to the summary data of the sixth census released by the National Bureau of Statistics, at 0:00 on November 1, 2010, the permanent population of Dongsheng District was 580,000, accounting for 30% of the permanent population of Ordos City, and 25% from the fifth census. Compared with the data of 10,000 people, the average annual growth rate is 8.72%, which is higher than the average annual growth rate of 3.35% in Ordos.

Although a population of 580,000 appears to be a bit sparsely populated on an area of ​​2,160 square kilometers, this city is not connected with the “ghost town”. On the contrary, beginning in 2010, Ordos has entered the fast lane of economic growth and has developed a lot of momentum. According to data released by the National Bureau of Statistics, the GDP of Ordos in 2010 exceeded 250 billion yuan, reaching 264.32 billion yuan, an increase of 19.2% at comparable prices. , The city’s total local fiscal revenue reached 53.82 billion yuan, a year-on-year increase of 47.1%.

9 years back in time, these figures are far less than one-tenth of 2010. According to the data released by the National Bureau of Statistics, the GDP of Ordos in 2001 was 17.181 billion yuan, and its fiscal revenue was 1.798 billion yuan. At that time, Ordos had just withdrawn from the alliance and established a city. Urban residents were mainly distributed in the surrounding banners and counties, and the main source of income was still planting and animal husbandry. “Ordos City 2001 National Economic and Social Development Statistical Bulletin” also mentioned that the main problems that existed at that time were the weak foundation of agriculture and animal husbandry, the weak ability to resist natural disasters, the difficulty of increasing the income of farmers and herdsmen, the basic living security and reemployment of laid-off workers. The task is quite arduous.

Life was difficult, and it was also the real situation of most Ordos locals, including Sun Miao. Sun Miao recalled that before 2000, everyone relied on the sky for food. “Ordos suffered from nine droughts in ten years, lack of water resources, underdeveloped water conservancy, and mostly sandy land. Many crops were not suitable for planting. At that time, it suffered from severe drought for three consecutive years. The suburbs around Dongsheng were in this state until 2005. Basically, life in the village can’t go on.”

Therefore, Sun Miao and his family chose to move to Dongsheng District, which is more than 30 kilometers away. “You can work in Dongsheng. At that time, Dongsheng needed workers to build buildings. They did some physical work of pulling bricks and sand. The day is guaranteed.” When Sun Miao moved to Dongsheng District, there were only two streets in Dongsheng. “Outside the main street is the suburbs” Sun Miao joked that the people who migrated from surrounding counties like Sun Miao were all in the east. Sheng’s suburbs settled down, but this state did not last long. Soon, their suburbs were expanded into urban areas.

After the withdrawal of the alliance and the establishment of a city, the Shenhua Group and other large coal mining enterprises successively settled in and began to build mines. After the degree of mechanization became higher, coal production increased rapidly, providing a large number of jobs. Before that, local people were more resistant to going to work in coal mines. “At that time, the safety factor of coal mines was low, coal mine accidents occurred frequently, and work risks were high.” Sun Miao told Ran Caijing, but these hidden worries were relieved to a certain extent after large enterprises settled in. With alleviation and better treatment, it has gradually become the norm for local residents to go to work in coal mines, local private enterprises have also developed, the local economy has been boosted, and Ordos has begun to get rid of the burden of poverty.

Another landmark event is that since 2001, the price of coal began to soar. Public information shows that in 2001, the ex-factory price of raw coal increased by 6.9% year-on-year, in 2002 it rose by 13.2%, and in 2003 it rose by 3.9%. According to “Sanlian Life Weekly”, in 2004, with the rise of a new round of large-scale investment and construction across the country, coal prices rose rapidly. The pit price rose from 40 yuan per ton to 100 yuan and then rose to 200 yuan again. For Ordos, which has 1/6 of the country’s proven coal reserves, it is an unprecedented development opportunity. The geological conditions of coal resources everywhere have also become the source of the rocket’s economic growth in Ordos.

This can be seen from the national economic and social development of Ordos at that time. The coal economy has a certain lag. The coal price that rose in 2004 was not reflected in the economic development data of Ordos until 2005, when Ordos GDP exceeded 50 billion yuan. , Reached 55.01 billion yuan, local fiscal revenue reached 4.61 billion yuan, an increase of 86.5% year-on-year, and the contribution of the secondary industry, dominated by the coal economy, accounted for 61.1%. In the following years, the local GDP growth rate has remained above 19% , The growth rate of local fiscal revenue is even higher, between 30-55%. This is an economic leap, not a gradual progress.

The later story has long been heard. When coal resources are upgraded from ordinary minerals to “black gold”, coal companies and coal bosses from all over the country are attracted to mine for gold like a magnet. Coal companies open mines and requisition land, and the government expands the city. Demolition, the increasing value of coal at the feet of the locals has become a direct route for them to become rich. Residents who have been demolished or requisitioned have received hundreds of thousands or even millions of compensation fees, and their wealth has gathered and exploded among the people.

During this period, many blessing myths spread, “People who became rich began to buy luxury cars. In some villages, every household bought overbearing and Land Rover. They were also known as’Overbearing Village’ and’Land Rover Village’. At that time, the Land Rover in Ordos was better than the locals. There are many taxis.” Another local, Gao Yuxing, recalled the grand occasion.

People with primitive wealth did not invest funds in industry, but chose to invest in private loans and real estate with a higher rate of return on capital. According to data from the Ordos Bureau of Statistics, in 2007, private investment was 50.34 billion yuan, a year-on-year increase of 36.8%, accounting for 58.4% of total fixed investment. In the following four years, the growth rate of private investment has remained at a high level of more than 20%, accounting for fixed investment. more than half.

“At that time, there was a maximum of 3 cents for borrowing, and more than 90% of people invested money in it. They dreamed of embarking on a way of getting rich from money. Normal families with not much’surplus food’ are also participating in this game.” Sun Miao told Burning Finance.

Ordos, where hot money is surging and the people are lending, instantly became one of the most active cities for private lending, and the atmosphere of speculation and gold rush is permeated from enterprises to the public. Tianjin Gaohe Equity Investment summarizes this process in the “China Private Capital Investment Research Report-Ordos”: the wealth distribution chain in Ordos maintains a kind of “internal circulation”, coal mines generate wealth, support the government to transform the city, and distribute through demolition. Give more people, and then gather funds through private loans to lend to real estate and new coal mines.

Real estate development funds from loans continue to push up local housing prices under the operation of this economic chain. The fastest soaring is in the Kangbashi New District. “The highest rise is 20,000 yuan per square meter, and the housing prices in Dongsheng District have also been brought up. It has doubled from 3000 yuan/square meter to about 7000 yuan/square meter.” Sun Miao told Ran Caijing.

It was not only the house price that was driven. Wang Lin recalled that in 2009, when his friends went to Dongsheng to find him, they could not find a hotel to stay. “There is no hotel with a price lower than 300 yuan/night. All hotels are basically fully occupied. , These hotels cost about 100 yuan a night.” Like hotels, the consumption of catering, supermarkets, shopping malls and other service industries remains high, and the cost of living is constantly being raised.

This is not caused by the law of market economy in short supply, but by the infinitely enlarged expectations. In this economic chain, the value of underground coal mines will eventually flow to the real estate above ground, realizing changes in the form of resources, but not driving more business positives. To prosperity.

There is no bubble economy that can safely transition to a stable period. This unfounded economic chain finally broke in 2011. At that time, the rising coal price due to economic structural adjustments, the growth rate of coal demand fell, and coal prices fell. After the reduction of hematopoietic function, this false prosperity relying on the coal economy will inevitably return to reality. After the coal economy is expected to fall, gold prospectors begin to withdraw. These gold prospectors are also financiers, and local people who participate in making money are locked in a tight loop. In the collapse of private lending.

“Our family is a typical example. Back then, they used an intermediary to lend 1.2 million yuan to a real estate developer. After the crash, the borrowers had no news.” Lin Xin told Ran Caijing that the example of their family was the majority of the people who participated in the game. In the final outcome, only a small number of people made money in this high-risk transaction.

After the bubble was burst, the economic data of Ordos declined accordingly. According to the Ordos City Statistics Bureau, the growth rate of local fiscal revenue across the country fell from 48% in 2011 to 3%. The sales area of ​​commercial housing fell by 18% year-on-year in 2011 and year-on-year in 2012. It fell to 47%, and residential sales fell 49.4% year-on-year.

Correspondingly, house prices have also started to decline. Zhang Chuan told Ran Cai that the house price of Daxing Oriental Garden Community where he currently lives was nearly 3,700 yuan per square meter in 2013, while the average house price in Dongsheng District in 2010 was 7,000 yuan per square meter. Around, “Almost cut back, but now it has risen back, and the current house price is 8,000 yuan/square meter.”

Transformation is restricted by high-end talents

There is a theory in economics called the “resource curse”, that is, regions with abundant natural resources will fall into the dilemma of excessive dependence on resources and a single industrial structure, and economic growth will eventually fall into a period of slow or even stagnation.

Obviously, Ordos can’t avoid this phenomenon. The coal economy has risen and fallen behind, and the number of resource-cursed city groups has increased by one more, and the outside world has been screaming bad things one after another.

Until now, no one dared to be sure that Ordos has stepped out of the resource curse, but you can see its continuous efforts in transformation.

It can be seen from the official website of the People’s Government of Ordos that Ordos has established 13 industrial parks, including high-tech industrial development zones, equipment manufacturing industrial parks, and Dongsheng Economic, Science and Education (Light Textile Industry). New industries will be cultivated in various fields of big new materials and big data. The coal economy is also transforming into a high value-added direction. “Several industrial parks with hundreds of billions of billions of value through the conversion of coal into natural gas, fertilizer, ethanol, etc. have been planned, and wind power manufacturing equipment is also being introduced in the near future.” Sun Miao told Ran Caijing.

From the data point of view, the industrial transformation has achieved certain results. The “Statistical Bulletin of National Economic and Social Development of Ordos City in 2020” shows that new momentum is growing steadily. In the whole year, among the industries above designated size, strategic emerging industrial enterprises accounted for 3.6% of the total output value of industries above designated size. The added value of high-tech industries increased by 5.5%, accounting for 0.7% of all regulated industries. The added value of the non-coal industry increased by 0.6% over the previous year, accounting for 32% of industries above designated size, and the green energy situation is improving.

However, it can also be seen that the output value of emerging industries still does not account for a high proportion of the industry, and the growth rate is also small. Yang Chenguang, the author of “Research on Promoting the Industrial Structure Transformation and Upgrading of Resource-Based Cities in Ordos”, believes that due to the late start of emerging industries, they have not formed a strong relationship with the original industrial foundation. The phenomenon of “gathering”, the degree of upstream and downstream integration is not enough, and it has not formed a significant cluster effect and advantage. It will take a certain period of growth to become a new driving force for economic development.

However, despite Ordos’ continuous efforts in emerging industries, coal is still the main player in promoting economic development. The coal group is still the largest local industry. The first choice for local or foreign employment is coal mining group, and chemical industry, IT and other directions. The high-end talents are still scarce.

In the introduction of talents, Ordos fell into an awkward situation. College students who return to Ordos generally seek stability. They choose to enter the system or state-owned enterprises or state-owned enterprises, just like Han Xiao, while high-educated talents who pursue their dreams often choose to go to Beijing, Shanghai, and Guangzhou to work hard.

In order to break this situation, the local government adopts a high-paying recruitment method. One example is that the Ordos Second Affiliated School of Beijing Normal University, which recently recruited teachers, put forward generous conditions: Tsinghua University and Peking University graduates who successfully entered the job have a pre-tax annual salary of 600,000 yuan. , Postgraduates with a master’s degree or above provide a housing of 100 square meters or pay 250,000 yuan for resettlement, this is not an exception, most other schools in Ordos are also like this, providing housing or giving a resettlement fee of not less than 100,000 yuan has become the norm operating.

Source/ Screenshot of Inner Mongolia Teacher Recruitment Netran Finance

Just as Ordos used coal resources to replace emerging industries 10 years ago, the introduction of high-end talents with high salaries is the most direct, fast and effective strategy for Ordos, which is located inland and has a low degree of diversification in the industrial structure. Talents are the biggest driving force of the city, and talents promote the industry. Development, industry creates economic benefits, economy promotes urban upgrading, and then feeds back the lives of residents, and the city can operate in a healthy manner.

“The salary in Yijinhuoluo Banner is really high. A secretary in a coal mine earns more than 7,000 yuan a month. I can’t believe this is the level of a county town.” After seeing the recruitment information pushed by the coal mine, Zhou Luo, who was approaching graduation, delivered it quickly. Got a resume. In addition to coal mines, schools, hospitals, and emerging industries also need a large number of high-end talents. Ran Caijing noted that the most recent November 2020 announcement on the introduction of high-level talents recruited 203 high-end professionals, and the introduction of high-level talents and shortages of professionals has become a key strategy for Ordos.

Under the background of continuing to adjust the industrial structure and alleviate the unbalanced development of the economic structure, Ordos’ demand for high-level professionals will continue to increase. High-end talents are the source of power to promote industrial transformation and the healthy and steady development of the economy, as well as Ordos to reduce its dependence on coal. , Pathfinder who reshapes the path and image of urban development.

Ordos is trying to get rid of the impressions and labels left during the radical period. The key to getting rid of depends on high-end talents.

Reference materials:

“”Coal Sea” Ordos Transformed into “New Economy” Hot Spot”, source: Xinhua News Agency

“Ordos: Resource Curse and Urbanization Impulse”, source: Sanlian Life Weekly

“280 coal mines in Ordos, Inner Mongolia will be integrated”, source: Economic Observer

“Research on Ordos City Promoting the Industrial Structure Transformation and Upgrading of Resource-based Cities”, source: Yang Chenguang

“Research Report on China’s Private Capital Investment-Ordos”, source: Tianjin Gaohe Equity Investment Institution

The picture in the article is from the official website of the Ordos government

In the text, Wang Lin, Sun Miao, Gao Yuxing, Lin Xin, Wen Zhe, Yang Bing, Han Xiao, Zhou Luo, Xie Ke are all pseudonyms

*Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.

This article is authorized to be transferred to Spontaneous Combustion Dimension (ID: chaintruth)

Ran Dimension (ID: chaintruth) original

Produced by Ran Caijing

Author | Wang Yuexia

Edit | Rao Xiafei

Original title: “Who Goes to Ordos?” 》

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The delegation of the Coordination Office of the Provincial New Rural Development Program evaluated the dried bamboo shoots of Thanh Lam commune according to the criteria of OCOP products. In the locality, the delegation visited the raw material area, the exploitation, preliminary processing and processing of bamboo and bamboo shoots products of the people in the commune. With thousands of hectares of natural wild bamboo and hundreds of hectares of bamboo, bamboo and bamboo shoots, Thanh Lam commune has great potential for bamboo products. Exploiting and growing bamboo shoots and bamboo shoots has created many jobs for the people of Thanh Lam upland commune. It is known that the exploitation and processing of dried bamboo shoots has existed and developed for many generations in this highland commune of Nhu Xuan district. Hundreds of laborers have jobs and stable incomes from exploiting and developing bamboo materials, dozens of families specialize in purchasing for preliminary processing, drying and drying of bamboo shoots. Currently, the drying stage of bamboo shoots has drying kilns instead of depending on the sun. Currently, bamboo shoot products here have been ordered by many agencies and units as gifts with the nature of a typical product of Thanh Hoa highland. Thanh Lam bamboo shoots have a characteristic yellow color, aroma and are not mushy when cooked for a long time on the stove. Through the survey and according to the criteria of the OCOP product, the dried bamboo shoots in Thanh Lam commune basically meet the regulations. The product has also just been tested and meets the standards of food hygiene and safety. Thanh Lam dried bamboo shoots have been designed with logos, bags, boxes with eye-catching brands, and are chosen by many people as gifts. Officials of the Coordination Office of the Provincial New Rural Development Program have paid more attention to the stage of production organization and product labeling, soon completing the headquarters of Thanh Lam Production, Trade and Service Cooperative – the focal unit for production and implementation of procedures to be recognized for OCOP products.

Bac Lieu ancient longan garden attracts many tourists to visit and experience. Photo: HUU THI Giong Nhan belongs to Hiep Thanh and Vinh Trach Dong communes of Bac Lieu city, about 10km from the city center, towards the sea. This is a coastal land, high sand dunes, suitable for growing longan, so hundreds of years ago, longan gardens were immense and luxuriant in this country. The name Giong Label also comes from there. So of course, Giong Nhan’s specialty is longan, but not ordinary but ancient longan. Dozens of ancient longan gardens running along Giong Nhan make visitors sink into the beautiful natural scenery. There are roots of longan with more than 200 years of age that still regularly bear fruit in the homeland of Da Co Hoai Lang. The original large label with the hand of an adult, imprinted with the traces of time with rough shapes, winding wood grain, one after another will help visitors get beautiful photos. Bac Lieu longan is sweet, crispy, succulent, very fragrant. In order to exploit this indigenous cultural resource, the People’s Committee of Bac Lieu province has developed and implemented a project to preserve ancient longan associated with tourism development, creating good changes. Also on Giong Nhan route, visitors will admire the “mango” nearly 340 years old, still lush, this season is bearing fruit. The mango tree is over 15m high, the canopy is over 300m2, the trunk is up to 6 people’s arms. This mango tree was recognized by the Vietnam Association for the Protection of Nature and Environment as a “Vietnam Heritage Tree” in 2015 and has been declared over 334 years old. The elderly in this country also do not know when this mango tree has been planted, by whom, only know that it is pride and sharing with tourists near and far. Around the ancient mango tree, there are many stories about the time of reclaiming and establishing a hamlet, expanding this Giong Nhan land, making visitors even more fascinated. A few hundred meters from the ancient mango tree is Xiem Can pagoda, which has been ranked as a national relic. This is a hundred-year-old Khmer ancient temple with magnificent and sacred architecture. This land has the cultural interference of the community of 3 ethnic groups: Kinh, Hoa, and Khmer, so the name Xiem Can pagoda in Chinese means “bordering the water”, because of its location near the sea. This temple is always the priority destination of tourists when returning to Bac Lieu. The majestic and attractive architecture blends with the cool, shady green space. Just off the main road, turning to the entrance to the temple, visitors have walked through the shaded trees, with the gate, the architectural images of the Khmer pagoda keep leading the way to the peaceful place. A new but famous attraction near and far on Giong Nhan street is the wind power field of Bac Lieu, not far from Xiem Can pagoda. In the midst of the immense sea and sky, the wind turbines rotate like giant pinwheels curled in the air, above are white clouds, below are blue seas. Visitors just need to stand on the bridge, tilt at any angle, pose for a beautiful picture, as if standing in Europe. “Virtual living paradise” is how young people often call this wind power field. If you go out to your heart’s content, you should sit back and enjoy Giong Label’s specialty, which is banh xeo. Giong Label pancake is so famous that everyone must eat it once. There are also people who say to themselves that “Banh xeo is not like that anywhere” and they have found themselves “wrong too wrong” when once enjoying Giong Nhan specialties. The skin of Giong Label pancakes is much thicker than regular pancakes but is quite crispy. Meat and shrimp are spread evenly on the skin of the cake, not focusing on the filling like the usual way. The filling of Giong Nhan pancakes is also made with fresh seafood from the sea of ​​Bac Lieu, and added with vegetables from the field, garden vegetables, etc., mixed with dipping sauce with a characteristic concoction flavor. All rolled up, dipped in dipping sauce and leisurely enjoyed. Crispy, greasy, sweet skin of seafood, a little sour – acrid – bitter – strong of vegetables and salty – sweet – sour – spicy of dipping sauce, all make up a memorable smell. Without going far and not moving too much, visitors had a memorable day when going out to Giong Nhan. Another option that many people experience is to take advantage of the day to visit two more places just over ten minutes from Giong Nhan by car, which is to visit Mother Nam Hai (Quan Am Phat Dai) and Don Ca Tai Tu Memorial Area and musician Cao Van Lau.

Abundant green fruit Tran Xuan An, Chairman of Thang Hai Commune Farmers’ Association (Ham Tan district, Binh Thuan), seemed to think something, so he didn’t answer until I stopped the car because of the intersection in front of me. At this moment, he looked over at me, clearly: “This place is in the middle of Suoi Tu village, if running straight is Be mountain, it is also the place where a lot of rubber plantation and timber are planted. Turn left to go to Suoi Bang village, The place where Nuoc Man stream is located, across the stream is Binh Chau land (Ba Ria – Vung Tau). From this place running to Nuoc Man stream, there are 151 ha of black pepper cow leather, golden rice longan and about 132 ha of Taiwanese mango grafted with Thai mangoes. Also from this place, turn right, you will go to a place to plant citrus fruits such as grapefruit, tangerine, jackfruit … More than 150 hectares, not less “. I opened the car door and walked out with An. Around the immense green color of many kinds of fruit trees, it stretches to the eye. The air smelled of fruit and fruit around here, of the remaining forest trees, mixed with the scent of grass, the scent of named and unnamed flowers in the earth. The scent of the same green color makes people feel like they are in a very peaceful place. Tran Xuan An slowly: “Earlier, you said Suoi Tu and Suoi Bang are forest land. Exactly! In the 80’s of the twentieth century, the people of Quang Tri, from whom I lived in Thang Hai, still went to the forest of Suoi Bang, Suoi Tu. Everything changed after the government decided to set up a socio-economic project on 400 hectares of impoverished forest, in 1990, to provide accommodation and production for free migrants. decades ago. As a result, many westerners flocked to Thang Hai to buy land from people granted by the project. Many of them have experience growing fruit trees. So the new longan gardens, new intensive farming techniques, are applied here. After the label is mango, rubber. Sometimes, many families cut down longan, mango, and grow rubber because latex is priced well. If there is no tight vicious circle – planted due to the short-term devaluation and profitability, the area of ​​fruit trees of all kinds of Thang Hai must be over 1,000 hectares, not just 670 hectares, of which more than 500 hectares for harvest. like nowadays. Mr. Vo Van Sot in a 5-hectare avocado orchard in Suoi Bang village Nearly drunk, far away, remember I am in Thang Hai, the most southern locality in Binh Thuan province. This place was still a poor land 20 years ago. There was no restaurant along the commune more than 10 km. People on the road had to squeeze their stomachs, trying to run across Nuoc Man stream, to Binh Chau to buy rice. Some year of my childhood, this place is still primitive forest. There is a natural North – South road running through. Occasionally a few people walk, u bring loneliness because of the four bureaucratic, wild. This is the path that Nguyen Thong, when he held the position of a monastic academy during the Tu Duc dynasty, during his trip from Long Thanh to Phuoc Tuy (Ba Ria), to Binh Thuan expressed exclamation: “Where do you call? ? / In the evening, the voice is more melancholic / The customer is tired and wants to rest / Desperate in the deep woods! / The side of the road is hungry, / The piece of coat is dewdrops “. Luckily, on this trip I met An. Just over 50 years old, but An has more than 30 years working as a farmer, then an agricultural worker, so he has the knowledge of a local earthquake. In the whole commune, there are 1,510 households and 800 households specializing in farming. Thang Hai has 6,078 people, most of whom stick to their whole life with fruit trees, emulate creativity, turn the locality into a fruit tree area of ​​Ham Tan. Now, talking about fruit trees in Binh Thuan is Thang Hai, referring to the Thang Hai yellow rice boat label that is certified by the Department of Intellectual Property of the geographical indication. In the middle of a canoe garden in Thang Hai Every year, before the Lunar New Year and 4 months later, Thang Hai is the season of Thai grafted Taiwanese mango, Hoa Loc mango, avocado off-season. May and June are tangerine season. Is there any place in Binh Thuan where there are tangerines and fruits that are as big as a small ball, thin and light when ripe, and juicy? This mandarin, Binh Chau’s daughter on the other side of the river often comes to buy, saying that squeezing water is healthy and bright. July to October is the season of longan, golden rice, longan pepper cow skin. This is the time at Suoi Bang everywhere, there is a bright white color of the net against the bat eating longan; The season of howling birds, red-headed red-beaked redbirds fly back from Be mountain, the archipelago all day on the broad canopy longan trees, spread out like a giant parachute. This is the season when Suoi Bang girls’ flesh is always incubated in a passionate aroma, when near, they can get drunk, they will remember when going far away, making truck drivers aged 19 and 20 go to Suoi Bang to eat food, keep lingering. don’t want to go home. November of the calendar year onwards, the scent of longan still lingers in the leftover gardens, making the girls even more awake, flinching under the thin blanket, while outside the bat has not stopped pulling her flock. , looking all night. After November is the early Thai jackfruit season. Thai jackfruit runs near the street market as La Gi, Ham Tan. After this time, when Tet comes, there are green skin pomelo. Mr. Tran Xuan An, Chairman of Thang Hai Commune Farmers Association, in his green skin pomelo garden I asked: “Do garden owners here focus on green – clean products?”. An replied softly: “Nearly 100% of garden owners aim for quality and safety for consumers. They should eat it or not, thanks to that factor.” Then An determinedly dragged me in to meet Vu Cong Hoan. Hoan is a garden owner, from the North. Six years ago, Hoan came to Thang Hai, heard stories of gardening and was born eager, so he invested in gardening, although his wife advised to open a luxury hotel that was both comfortable and not far away. “Buying 13 hectares of land, I block streams, build dams to get water. Design a sprinkler system; use a large amount of organic fertilizer to improve the soil before thinking about growing green skin grapefruit” – Hoan said. The Hoan house is quiet and spacious in the middle of the pomelo garden. The blue-skinned grapefruits at the end of the crop were the size of a ball, swinging just a few dozen feet from where I was sitting. Hoan said there are 9 ha of green skin pomelo with 3,600 trees and 4 ha of longan in the garden. On average, each pomelo tree gives 30 fruits, each fruit is about 2.2 kg, the average price is 35,000 VND / kg; each tree collected over 2.5 million dong, or nearly 900 million dong / ha. Hoan does not use inorganic fertilizers, so no matter how strict the consumer is, he can still buy all the grapefruit in his garden. “Last New Year, my grapefruit gave out any vehicle that ran out of cars. So much so that, when I no longer sell, I spend some of the fruit delivered to a center to export agricultural products to Europe because they have signed off the contract. traders pulled the whole group into the garden “. Eyes see headphones The last thing on the road is about a bit economical color scheme. Tran Xuan An told Thang Hai that in the beginning of 2021, there were only 35 poor households out of a total of 1,510 households. Average people’s income is nearly 40 million VND / person / year. Can not forget that Thang Hai is from a forested area, people live destitute, lack before and after, change all jobs in the year, not to mention a large number of children divorced and divorced, looking for jobs in Ho Chi Minh City. It seems that thanks to the change of cultivars, towards plants suitable to the soil, associated with the consumption market, Thang Hai has become a production place of agricultural products, typically the golden rice variety. has been present in major supermarkets. Now, back to Thang Hai is back to the estate of 5-20 ha. About 50% of Thang Hai people today are farmers in their own fields and gardens, the next day they can be workers of the farms with working days of 300,000-350,000 VND / day. The way to go up of Thang Hai, with a few dozen billionaires originating from farmers, typically Ha Thanh Chanh, Vo Van Sot … earning a few billion dong of goods / year, shows the strength of a countryside, as well as the the acumen and determination of the commune leaders. Tran Xuan An also told me that if possible, in April, the mango season, go back to Thang Hai to see and hear how traders come here to buy goods. I promised An that he would stop by because he wanted to learn about the retired pilot, how to build streams and dams to water 13 hectares of his crops during the sunny months.

Ms. Do Thu Trang, Marketing Manager of Newway Company, said that this is the 8th time that Newway has participated in the exhibition. Here, Newway introduces new products, specializing in inkjet printing, which are manual printers with high technical requirements. Modern packaging printing technology of SIC Printing Import-Export Joint Stock Company at VPSE 2021 “We participate in exhibitions every year because we see the positive effects it brings. After each exhibition, the number of our partners and customers from all regions increases. This is a fairly effective investment attraction. I hope businesses in the field of printing and advertising will have many opportunities to cooperate at home and abroad, attracting investment in Hanoi in this field ”, emphasized Ms. Thu Trang. In the framework of the International Exhibition of Machinery and Equipment for the printing, packaging and printing industry of Vietnam labels (VPSE 2021), SIC Printing Import and Export Joint Stock Company also exhibited a huge booth including products and modern printer line. Mr. Nguyen Duc Dung, Sales Manager of SIC said that the company has participated in the 3rd VPSE 2021 exhibition. Through the exhibition, SIC has attracted many interested customers and partners. According to Mr. Dung, the trend of using paper packaging has been very developed in recent years, so this is an opportunity for companies to find a satisfied partner. Since participating in the exhibition, the company has developed many new customers, usually after each exhibition there will be at least 30 customers / partners from all over the provinces, creating many opportunities for business cooperation. and attract customers to the Hanoi packaging advertising industry. Ms. Do Thu Trang, Marketing Manager of Newway Company: “This is a fairly effective investment attraction” Present at a large showroom with the most modern 2-sided printer technology today, Mr. Tran Long, Deputy Technical Department, sales specialist of 3-domain printing advertising and commercial limited liability company said, This is the third time the company has participated in the International Exhibition of Advertising Equipment and Technology in Hanoi. After each participation, the number of customers and partners increased by 30%, the brand also “exploded” more, especially in the field of providing advertising materials. “The exhibition has opened up opportunities for Hanoi businesses to a business exchange environment, attracting investment from provinces. In addition, many advertising companies in the provinces and cities, although not participating in the exhibition, but through the spread of the media, they realize that this is a prestigious playground so they come to trade. I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises ”, Mr. Tran Long shared. Mr. Tran Long: “I hope more and more domestic and foreign partners visiting this exhibition will cooperate with Hanoi enterprises” According to Mr. Nguyen Thanh Dao, General Director of Southeast Trade Promotion and Advertising Joint Stock Company, after 8 years of establishment, development and 3 years of affirming its role in the North, VietAd Exhibition has become important events not to be missed by the advertising industry business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. Starting in 2017, VietAd Exhibition was organized at the same time the International Exhibition of Machinery and Equipment for printing packaging industry, printing Vietnamese labels, VPSE. With the support and sponsorship of the Ministry of Culture, Sports and Tourism, the Ministry of Industry and Trade, the Ministry of Information and Communications; was chaired by the Vietnam Advertising Association and Hanoi Advertising Association with more than 1,000 booths of more than 250 participating enterprises. Two-sided printers operating at the show This year VietAd Hanoi focuses on introducing many advanced machines, equipment and technologies of the advertising industry, including many areas such as the display of advertising machinery: Digital inkjet printers, UV printers, printers Heat transfer, heat press, CNC engraving machine, laser cutter, fiber cutter, multifunctional color photocopy machine, Led technology, equipment, advertising materials: ink, decal, mica, hiflex, glue, PP , standee, advertising screen … VietAd Hanoi Exhibition has become an important event that cannot be ignored of the Vietnamese advertising business community. This is a place to trade, meet, exchange experiences as well as open up new cooperation opportunities for businesses in the advertising industry. In particular, VietAd Hanoi 2021 contributes to enhancing competitiveness and promoting the development of the advertising industry for the capital economy in particular and for Vietnam in general. Posts and photos: Bao Thoa

Specifically, each label of the popular Spanish brand has a special symbol, a gray square and a triangle, about the standard size parameters for each outfit. “The tags with gray squares are the normal size, and the triangular mark indicates the outfit is smaller than the standard body specifications. products suitable for physique “, Officially_Outfits said. Brand clothing of popular brands. Photo: The Sun. Besides, another account @ cooookiemonster210 shared that Zara staff explained about this when paying for customers and gave specific instructions on choosing costumes. “Any item with a triangular print mark is smaller in size than a standard body, and users should buy products 1-2 sizes larger,” she emphasized. However, the video also received mixed opinions from the online community. Many people agree with the instructions of the Officially_Outfits . Others believe that this is only suitable for buying directly at the store, products purchased online will have difficulty choosing sizes. However, popular brands also include a “Find my size” function on each product, suggesting the right size based on the consumer’s weight and physique. A guide to finding clothing sizes for users who buy online. Photo: Shoes It. Before that, fashion expert Gok Wan shared the secret on the newspaper The Sun help online shoppers easily choose the right item for their own shape. When choosing jeans, consumers should never impose the thought of the same size on each item. Because each company often has a difference in clothing size as well as depends on the design. Please look carefully at the instruction sheet about the material, shape and feel when the item is placed on the model’s body to choose a product like that. Don’t make yourself dependent on size, order stereotypes from previous online shopping experiences. Instead of shopping for the standard size that you set yourself, you need to learn how to measure body size with tape measure. Each brand has a size chart on its sales page, so do your research to find the correct body measurements. Standard sizes of clothing should not be imposed on the body. Photo: The Sun.

I suddenly think about Luxembourg in autumn, and yellow leaves fall on the shoulder of a stone statue. Do not know when touching the cold bare shoulders leaves shiver! On this side, the longan flowers are sweet and fragrant. I will send you a little flower dot so you don’t forget the sweet season is waiting. The blooming flower spot from the dream, opened her lips and drank a drop of the tropical sun. You know, the sun in our country keeps shining like honey, so the flower is drunk … May wind still blew through the canopy of trees, blowing through her lap, blowing thin clothes. Halfway through the letter suddenly filled with sunlight, so halfway … I don’t know what to write … Well, send me a dot of flowers still asleep on your shoulder, like a little sun dot. I remember waking up the flower with a warm kiss. Flowers will sing you will hear the singing of your heart … Comments One can call Send you is prose, can also be called lyrical prose. But, rather, it is a poem, because poetry is the atmosphere that envelops the love, nostalgia, and expectation of a woman. A gentle letter like a sleeping flower bud. Poetry incubated intoxicating flowers from the country. Waiting for him sweet fruit season gradually stretched in thin shirt. The wind may bring him nostalgia on this side. The repetition of the structure of the verse creates the rhythm. The melodious rhythm together with the expressive poems, beautiful and pure images like the heart of a girl in love make the poem’s poetry. Therefore, even though writing in the prose form, we still feel the full concept of poetry that the author wants to convey.

In 2020, due to the influence of the Covid-19 translation, having plenty of time to rest at home, he discussed with his wife the idea of ​​building a dream house. Without any further hesitation, Mr. Tu sought to buy a land in the suburbs of Hanoi. On this land, the old owner left a perennial longan tree. The tree house is 22 square meters wide, 2.8 meters from the ground. Initially, he only intended to build a small house on a tree to be a play place for his children. In early December 2020, Mr. Tu officially started construction of the house. At that time, he asked some friends who are architects to design. However, at the end of the year, everyone was busy so he had to do the construction by himself and only asked them for advice. “First, I brainstormed and sketched the house on paper. I have been consulted by a few friends about the layout, construction plans, and additional bearing columns. Because I do not know the location of the distance between the branches, how do I work, fix it, “said the male host. Zing . According to Mr. Tu, the house is built mainly from pine and steel. Initially, he intended to hang the house on the tree. However, this idea is not feasible because the longan is located in the corner of the land, one side is adjacent to a neighbor’s house, the other side is next to the big road. In addition, the trunk is skewed so it cannot be deployed according to the plan above. After that, Mr. Tu built the steel column and welded the steel system above. In order to prevent the house from absorbing rainwater and preventing insects, he made 3 floors – the middle is steel, the top and bottom are wooden. In the roof, male homeowners use corrugated iron, foam, tarpaulin, palm leaves and cork trees for cladding. Regarding the auxiliary works, after calculating the usage, Mr. Tu designed the wooden bathtub. In particular, during the construction process, he did not cut any branches. The pictures inside the house are built on longan trees. “Many architects advised me to leave the tree trunk out into the hallway so as not to have to deal with the problem of rainwater entering the house. However, I still decided to put the trunk inside so that it truly means the tree house ”, he shared. To make this possible, Mr. Tu used a high-strength canvas wrapped from the roof to the tree trunk. Besides, he kept the space between the house and the tree trunk separated by young rubber and silicone glue. This helps to reduce the noise in the house when the tree is shaken by high winds or storms. When completed, the house has an area of ​​22 m2, 2.8 meters from the ground. Initially, Mr. Tu planned to spend about 100 million VND to build houses on trees. Due to a lot of repair work and disassembly, the house finishing costs are pushed up. However, he still feels very happy and satisfied with the results. “I have no intention of using this house for business. This will be the place for the whole family to have fun, enjoy the life and fresh air on the weekends ”.

Flag of the European Union at headquarters in Belgium. Photo: Reuters Reuters recently released a document showing that the European Union (EU) will introduce a series of conditions that force the transport, industry and construction industries to meet in order to be classified into the category. Sustainable investments in Europe. Besides, the EU has yet to decide whether to label gas and nuclear power as a “green” label. According to the document, the EU’s “sustainable financial classification” is a long list of economic activities and regulations that industries must meet in order to be labeled as a sustainable investment in the EU from 2022. This landmark regulation aims to make “green” activities more attractive to investors, while at the same time ensuring that a sustainable investment label is only granted to economic activities that comply. meeting the EU’s targets on reducing greenhouse gas emissions. Natural gas is not mentioned in the draft regulations. European nations are divided over whether gas-fired power plants should be considered “green”, and the European Commission (EC) plans to tackle the fuel issue, along with electricity. kernel, in a separate proposal later this year or not. Draft regulations on “green labeling” include detailed definitions of what is considered sustainable investment in different sectors including transportation, energy generation from sources such as wind. and hydroelectricity, building rehabilitation and manufacturing of cement, steel and batteries. For example, emissions at cement plants must be below 0.72 tons CO2 equivalent to each ton of gray cement produced. Meanwhile, car production from now until the end of 2025 will be considered a sustainable investment if these vehicles emit less than 50g of CO2 per km. After 2025, only the production of zero-emission cars will be green-labeled./.

The competitive situation of the kitchen appliance industry has moved from an incremental market to a stage of stock competition. In 2020, the overall market demand for kitchen appliances has shrunk. According to data from Aowei Cloud Network, the sales of range hoods and gas stoves have fallen by 7.6% and 8.1%, respectively. However, kitchen appliances such as embedded kitchen appliances have maintained steady growth. Scenario, integration, integration, and intelligence have become the main trends in the development of the industry.

Under the new trend, many home appliance brands have launched whole-house solutions including integrated kitchens. Many brands began to label their products with health, intelligence, and scene labels.

But can these products really meet the needs of users? Many products advertise high-end and wisdom, but the user experience is not good. For example, some cooking appliances still have pain points such as poor firepower and uneven heating. Not only did it not bring convenience to users, but it also smashed the signboard of smart kitchen appliances.

Of course, there are also a few brands that have made products that really solve the pain points of users. For example, during the 2021AWE, Casarte released the C6 ideal home kitchen appliance series. This set of kitchen appliances claims to define a “high-end kitchen” with high-end products, high-end smart kitchen full-scene solutions and full-process gourmet ecology, and to meet users’ cooking needs for Chinese and Western cuisine with leading industry technology. So let’s take a look at how she defines “high-end kitchen”.

Regarding stoves, fine control of firepower is a trend in the development of stoves. However, most products still have a 3-ring fire, and the heating area is small. When the fire power is adjusted, the number of flame rings will also change, which will cause uneven heating of the bottom of the pan. When frying the steak, it is easy to cause uneven heating of the steak, and some places have already been fried. Paste, some places are not yet fully cooked. The Casarte multi-ring synchronous fire gas stove pioneered the multi-ring uniform heat combustion technology, which can make the fire more fierce, and the synchronous fire of the reduced fire without reducing the ring increases the heated area by 40%, and ensures the same temperature of the same pot, and precise temperature control ± 1℃, the heating is more even, and the juicy steak can be fried easily, and the kidneys can be fried in 15 seconds.

In terms of hoods, although many hoods in the industry advertise large suction power, the problem of oil fume escape is common, and the powerful engine is noisy, which affects the cooking experience. Casarte’s first self-managed oil fume self-management 1m submersible large-platform house hood can not only automatically sense the flue pressure, but also customize it according to the user’s cooking method, automatically sense the amount of smoke and adjust the suction power, and the oil fume escape rate is close to 0. Large house users open kitchens have problems such as heavy oil fume and easy to run out of smoke.

At the same time, the celebrity kitchen oven pioneered 300℃ ultra-high temperature self-cooking technology, 300℃ ultra-high temperature baked Italian crepes and pizza in 3 minutes, self-cooking technology can automatically determine the maturity of the food, the whole cavity uniform temperature accurately controls the temperature ±1℃, Putting several layers of food can be cooked and roasted thoroughly, which solves the embarrassment of different color and taste when baking multiple layers of food.

The celebrity cooker’s steaming oven pioneered multi-dimensional simultaneous steaming. The independent steam system allows the steam to reach each layer directly, and the whole cavity is uniform in temperature. Not only can it be steamed in multiple layers, but also in multiple layers. The food-grade disinfection cabinet is the first to create food-grade room temperature quick disinfection, realize normal temperature food sterilization, and ensure the health of imported food. The rapid disinfection process can also complete two-star disinfection within 15 minutes to avoid long waiting.

In addition to high-quality “hardware”, “software” is also indispensable if you want to truly solve user problems.

In the high-end kitchen scene created by Casarte Ideal Home Kitchen Appliance System, users can enjoy the kitchen experience of interconnection, active service, and learning user habits. Behind the interconnection is the food ecological platform of Casarte. Casarte has united more than 400 ecological resource parties around the user’s need for “eating” to open up the food ecology in different scenarios of buying, storing, eating, cooking, washing, and security.

For example, for the Beijing roast duck dish, users only need to place an order through the refrigerator linked to the kitchen and electricity, and the courier will deliver the Beijing roast duck embryos to the door. When they want to eat, they can directly put the duck embryos into the steaming oven to bake. With the ideal kitchen, you can eat the master dishes of the eight major cuisines.

There is hardware technology support inside, and scene experience and gourmet ecological undertaking outside. The high-end kitchen of the IoT era constructed by Casarte Ideal Home Kitchen Appliance System is not only the innovation of hardware and technology, but also breaks the shortcomings of the industry’s “fighting” products. The designer of Casarte can provide users with professional suggestions and design schemes, to ensure the consistency of the kitchen set, break the simple stacking of multi-brand cabinets and appliances, and realize the perfect integration of kitchen and home style.

High-end kitchen appliances and smart kitchen appliances are used to better serve users, not as selling gimmicks. On the basis of solving user pain points, supplemented with AI technology, is the real high-end and wisdom. Kitchen appliances that don’t care about user pain points and don’t care about usage problems can’t achieve true wisdom even with AI technology.

Those products that only ignore the pain points of users for the purpose of gaining eyeballs and cheating sales will sooner or later be baptized by the market, and will be buried by bad reviews.

[WangJiweichannelfocusingonTMTandIoTfocusingondigitaltransformationandprocessautomation】

This facility is located at address 17, group 10 Trinh Luong, Phu Luong, Ha Dong, Hanoi and was hired by Mr. Nguyen Dang Dat, born in 1992, to produce. Functional forces have seized thousands of cans of 3.5-liter laundry detergent under various brands. Along with that are hundreds of boxes of finished goods and many plastic cans, labels, cartons used to close the finished product. In addition, the interdisciplinary force also seizes a lot of raw materials and chemicals for the production process. Lot of soap was seized. This information quickly made the housewives worried. Ms. Phan Viet Phuong – Thanh Xuan, Hanoi, said that she just bought a barrel of laundry detergent online for 350 thousand 6 cans of 3.5 liter detergent. When Phuong reviewed it, the laundry water she bought was exactly the same as the seized laundry water. Every time she did this laundry with laundry detergent, she found it more viscous than the laundry detergent of the big brands, but the scent was very fond of her, so she still used it normally. Doctor Nguyen Thanh – Former Head of Examination Department, Central Dermatology Hospital said that fake laundry detergent can cause hand dermatitis, skin irritation. Those who have bought soap, who suspect that counterfeit goods are found, find that other ordinary soap is best washed again thoroughly. People with sensitive skin should also choose detergents that are suitable for their skin to avoid irritating the skin. People who directly touch the detergent and soap with their hands, and then feel the skin is wrinkled and even itchy, stop immediately without touching the soap, should use additional protective gloves. Affected hands due to abuse of detergent. According to this doctor, the stronger the chemicals have the ability to clean and disinfect, the stronger the acidity and alkalinity, the more alkaline the more acid, the more damage to the skin, contact dermatitis and other skin symptoms. Many cases come to see doctors because of rough hands, peeling skin, the main cause comes from household detergents. Associate Professor Tran Hong Con – Lecturer of Chemistry Department, Hanoi University of Natural Sciences, also said that it is necessary to find out what substances in fake soap are protected brands in Vietnam to be able to identify. affecting the health of users or not. According to Associate Professor Con, normally soap production is mainly surfactant, water softener. Some high-end companies add products that are emollients, not on the skin of the hands. However, Associate Professor Con said that if the product is too poor quality, it will rough the hand skin. Aromatherapy in soap, 90% of products are synthetic flavors. Quality of this fragrance depends on high-end or low-end products. Associate Professor Con recommends that people choose safe products with clear origins. If a product costs 200,000 VND, if it is naturally sold for a cheap price, half of it is definitely not a safe product.