Text | Chinese Business Strategies by Wu Su

In the Chinese food arena, Wang Shouyi’s thirteen incense and Lao Ganma are household names, and countless people have used them since childhood, and they can be called “national grandpa” and “national grandma” brands.

Both were once beautiful.

As early as 1998, the annual income of Wang Shouyi’s thirteen incense reached 400 million yuan, relying on “composite seasonings” to build a huge condiment business empire.

Laoganma is even more synonymous with hot sauce. There is no marketing, no financing, no loans, no listing, only with unique taste and low price, the market coverage rate in all parts of the country is as high as 90%, and even exported to foreign countries. Wherever there is, there is an old godmother.”

In 2019, Laoganma’s annual sales exceeded 5 billion yuan, a year-on-year increase of 14.43%, a record high.

It seems that these two national brands still have a huge consumer market, but in fact, due to domestic and foreign difficulties, their sense of existence is getting weaker and weaker.

First of all, the younger generations feel that it is too slow to make money from selling spices and hot sauces, and they can’t sit on the “cold bench”, trying to make quick money from the real estate market, but they are all killed.

Wang Taibai, the grandson of Wang Shouyi, who held tens of millions in cash at the age of 20, was the “successor” that the second-generation leader once deliberately cultivated. He hoarded dozens of properties in the UK, but he did not expect to encounter the financial crisis and almost lost everything. Property, only relying on the family to “assistance” can get through the difficulties.

Similarly, Lao Ganma Tao Huabi’s eldest son Li Guishan Nuggets Real Estate, also touched his nose.

The real estate company of which Li Guishan is the second shareholder develops a real estate, but it has been unable to accept it due to construction problems, project balance problems, etc., and is involved in a lawsuit. In addition, this company suffered serious losses. From 2013 to 2017, it had a total debt of 950 million yuan. It frequently appeared on the list of untrustworthy executors and was involved in nearly a hundred judicial cases.

In addition to the huge resource loss caused by cross-border, the hunting of copycat products has also reduced the influence of Wang Shouyi Shisanxiang and Lao Ganma.

In the field of compound seasonings, the “fifteen incense” and “eighteen incense” have sprung up like bamboo shoots after the rain, and they have fought guerrilla warfare with the “genuine products”. To this day, in some cities, these “li ghosts” sell more than the “genuine products” it is good.

Lao Gan Ma was also troubled by copycats and had to apply for registration of trademarks such as “Lao Gan Da”, “Lao Gan Da”, “Lao Qian Ma” and “Lao Shi Ma”.

Outside of the cottage, the “encirclement and suppression” of competitors made it even more difficult for them to resist.

Totole, Yihai International, which provides the base material for Haidilao, and Zhongjing Food, which uses mushroom sauce to beat the world, are all accelerating their attack on the city. Wang Shouyi’s thirteen incense is particularly silent.

Lao Gan Ma was chased by Lee Kum Kee and Spice Girls, and online marketing was relatively weak. At the beginning of the year, the media compared the hot sauce data with the highest monthly sales in each brand’s flagship store. The hot sauce brand “Fan Ye” founded by singer Lin Yilun had five times more than Lao Ganma.

Unfavorable factors are superimposed, Wang Shouyi Shisanxiang and Lao Ganma no longer have the style of the former leaders, but this also forces them to think about changes, and new growth points may be bred in them.

——END——

Welcome to pay attention to 【Chinese Business Strategies】, learn about the heroes, and read the legends of the strategies.

All rights reserved, unauthorized reprinting is prohibited!

Some pictures come from the Internet

If it involves infringement, please contact to delete

Text | Chinese Business Strategies by Wu Su

In the Chinese food arena, Wang Shouyi’s thirteen incense and Lao Ganma are household names, and countless people have used them since childhood, and they can be called “national grandpa” and “national grandma” brands.

Both were once beautiful.

As early as 1998, the annual income of Wang Shouyi’s thirteen incense reached 400 million yuan, relying on “composite seasonings” to build a huge condiment business empire.

Laoganma is even more synonymous with hot sauce. There is no marketing, no financing, no loans, no listing, and only with unique taste and low price, the market coverage rate in all parts of the country is as high as 90%, and even exported to foreign countries. Wherever there is, there is an old godmother.”

In 2019, Laoganma’s annual sales exceeded 5 billion yuan, a year-on-year increase of 14.43%, a record high.

It seems that these two national brands still have a huge consumer market, but in fact, due to domestic and foreign difficulties, their sense of existence is getting weaker and weaker.

First of all, the younger generations feel that it is too slow to make money from selling spices and hot sauces, and they can’t sit on the “cold bench”, trying to make quick money from the real estate market, but they are all killed.

Wang Taibai, the grandson of Wang Shouyi, who held tens of millions in cash at the age of 20, was the “successor” that the second-generation leader once deliberately cultivated. He hoarded dozens of properties in the UK. He did not expect to encounter the financial crisis and almost lost all of them. Property, only relying on the family to “assistance” can get through the difficulties.

Similarly, Lao Ganma Tao Huabi’s eldest son Li Guishan Nuggets Real Estate, also touched his nose.

The real estate company of which Li Guishan is the second shareholder develops a real estate, but it has been unable to accept it due to construction problems, project balance problems, etc., and is involved in a lawsuit. In addition, this company suffered serious losses. From 2013 to 2017, it had a total debt of 950 million yuan. It frequently appeared on the list of untrustworthy executors and was involved in nearly a hundred judicial cases.

In addition to the huge resource loss caused by cross-border, the hunting of copycat products has also reduced the influence of Wang Shouyi Shisanxiang and Lao Ganma.

In the field of compound seasonings, the “fifteen incense” and “eighteen incense” have sprung up like bamboo shoots after the rain, and they have fought guerrilla warfare with the “genuine products”. To this day, in some cities, these “li ghosts” sell more than the “genuine products” it is good.

Lao Gan Ma was also troubled by copycats and had to apply for registration of trademarks such as “Lao Gan Da”, “Lao Gan Da”, “Lao Qian Ma” and “Lao Shi Ma”.

Outside of the cottage, the “encirclement and suppression” of competitors made it even more difficult for them to resist.

Totole, Yihai International, which provides the base material for Haidilao, and Zhongjing Food, which uses mushroom sauce to beat the world, are all accelerating their attack on the city. Wang Shouyi’s thirteen incense is particularly silent.

Lao Gan Ma was chased by Lee Kum Kee and Spice Girls, and online marketing was relatively weak. At the beginning of the year, the media compared the hot sauce data with the highest monthly sales in each brand’s flagship store. The hot sauce brand “Fan Ye” founded by singer Lin Yilun had five times more than Lao Ganma.

Unfavorable factors are superimposed, Wang Shouyi Shisanxiang and Lao Ganma no longer have the style of the former leaders, but this also forces them to think about changes, and new growth points may be bred in them.

——END——

Welcome to pay attention to 【Chinese Business Strategies】, learn about the heroes, and read the legends of the strategies.

All rights reserved, unauthorized reprinting is prohibited!

Some pictures come from the Internet

If it involves infringement, please contact to delete

Sharing the passion of football fans and with the desire to convey and provide readers near and far the latest information of the tournament, Nguoi Lao Dong Newspaper launches a special page about Euro 2020 in the following publications: On the newspaper Nguoi Lao Dong, the special page “Exciting with Euro 2020” will be officially launched from June 11 on pages 8 and 9, with many interesting contents such as: pre-match judgments and comments ; character of the day; Euro and Vietnamese fans…; The authors are football experts: Doan Minh Xuong, Nguyen Hong Pham, Nguyen Viet Thang, Doan Thi Kim Chi… Particularly, the section “Euro 2020 Letter” will be an interesting highlight of the page, by a collaborator of the Nguoi Newspaper. Labor recorded directly from the European turf. The Portuguese team decided to defend the European championship Photo: REUTERS On the Nguoi Lao Dong (nld.com.vn) online newspaper, the Euro 2020 website will continuously update information related to the 24 teams participating in the finals; information before, during and after each match, funny stories on the sidelines… The page is scientifically arranged, convenient to follow with regular categories such as: Euro News, Comments – Expert corner, The Star Euro Stars, Bets – Score… In order to create opportunities for readers who love football to make their judgments, Nguoi Lao Dong Newspaper will organize a contest “Predicting match results”. Readers visit nld.com.vn to predict the fastest and most accurate score results for each match (the prediction portal for each match will close 30 minutes before the ball rolls). Corresponding to each account (based on full name, phone number, email, correct ID/CCCD number provided as a basis for awarding prizes), players are predicted once/match. The prize per game (500,000 VND) is only awarded to 1 reader who predicts the most accurate and fastest results. Particularly for the final match, the question has the “Predict the champion” and “Predict the top scorer”, the reward increases to 2 million VND/match. It is expected that Nguoi Lao Dong Newspaper will also organize talk shows “Exciting with Euro” before each match, broadcast live on the newspaper’s electronic newspaper and social networking platforms for readers to follow. Guest commentators are football experts, celebrities… We invite you to read with Nguoi Lao Dong Newspaper to enjoy the atmosphere of football festivals in Europe to receive many attractive prizes.

Are you craving to immerse yourself in the mountainous spaces filled with terraced fields in Vietnam? Lao Cai is an ideal place, few places can compare. Coming to this northern mountainous province, you can see the natural beauty and discover the culture in many places such as Lao Cai city, town Sapa to the roof of Indochina Fansipan… For a memorable trip, visitors should experience another trekking trip through the forest to the border region of Vietnam to Kunming, China. Green landscape in summer in Nam Cang commune, Sa Pa district, Lao Cai province. Photo: VNE In addition, the American newspaper also introduced more world wonders: Puerto Princesa Subterranean River National Park, Philippines; Red Lotus Lake, Thailand; Mount Kinabalu, Malaysia; Komodo, Indonesia… Recently, the world’s leading travel website TripAdvisor has just announced the annual awards voted by users for 2021, including voting for world-famous destinations. In this ranking, Hanoi capital ranked 6th and Hoi An (Quang Nam) ranked 11th voted by tourists. According to visitors, the charming capital of Vietnam has existed for thousands of years. Besides preserving monuments such as the old town, monuments and colonial architecture, Hanoi is still developing more modern day by day. “Hanoi may not have kept its previous names like Thang Long or ‘flying dragon’ but Hanoi has never forgotten its glorious past, such as the sites of Ho Chi Minh Mausoleum and Hoa Lo prison proves it”, comments by travelers on TripAdvisor. Lakes, parks, shady streets and more than 600 temples also contribute to the attractiveness of this city, which can be easily explored by taxi. Meanwhile, Hoi An ancient town is rated by tourists as “a well-preserved model of an important Southeast Asian trading port from the 15th-19th centuries”. TripAdvisor voters also advise tourists when traveling in Hoi An ancient town “let the skilled tailors here tailor you a few clothes according to your own measurements”.

An eel weighing several kilograms or more is normal. The bigger the fish, the better the meat, the more fat the belly is. The writer of this article has an unforgettable memory of eels. It was time to a fishing port to write articles. Before leaving, the director hung in my car a sandbag “a little homegrown plant as a gift for my sister”. When I got home, I just packed seafood, reminded my “sister” to do the kitchen, and then took a shower. While taking a shower, I suddenly heard a loud scream from behind the kitchen, and when I ran out, my wife had already passed out. How could she not faint when she had just unpacked the sandbag when a striped sea eel the size of a small python was squirming wildly! This eel weighs up to 13kg. The eel hotpot is delicious! About the strength and longevity of the eel, writer Buu Y describes: “The fish is very scary, at night he crawls ashore and then goes to the cage to catch chicks. Households near the river are experienced in catching fish. At night, every time I hear the chicken behind the coop, I know he is coming up, he crawls like a snake, but according to a rule, he crawls down that way, so people guard his way and sprinkle a lot of ashes, that’s when down, it fell into the ash nest, just lying in one place, no way to move.” Eel meat is tough, so in the countryside, women often slice rim with turmeric. This dish is great with hot red rice! At the restaurant, people often stir-fry eel with mushrooms (shiitake mushrooms, cat mushrooms, termite mushrooms) with onions, skull pepper… it’s very painful. Grilled eel dipped in ginger fish sauce or braised with acrid banana is also good. As for the eel hot pot, don’t say, the fresh water is dark, when it’s hot and sweaty, it’s already… According to architect Nguyen Trong Huan, in the list of fish, eel must be listed at the top. Also according to him, enjoying the right eel must be accompanied by the wine of Chuon village, the first famous wine in Hue.

Along with a series of promotions, the stimulus package also includes many attractive tourist activities such as: Show “Dance on the clouds”, Festival of flowers and brocade in Sa Pa, Festival of Culture and Tourism Sa Pa in Hanoi, Carnaval itinerary to connect Lao Cai tourism with Ninh Binh – Hue – Da Nang – Hoi An, experience sports tourism in Bac Ha, experience culture and cuisine of Ha Nhi people (Bat Xat), Spiritual tour of Thuong Temple – Bao Ha Temple – Fansipan … Show “Dance in the clouds”. According to Mr. Ha Van Thang, Director of the Department of Culture – Sports and Tourism of Lao Cai province, the goal of stimulating demand is to restore the key economic sector of the locality to the influence of the Covid-19 epidemic, but the final destination is The same is a safe, friendly Lao Cai with quality services, not just the number of customers. “Lao Cai province does not expect to reach 5 million or more than 5 million visitors. We set a goal in this complicated Covid-19 situation, how to ensure the safety of visitors, to bring to the best products and maintain the tourism products of Lao Cai. Glad that Lao Cai is currently ranked 4th in the 15 most attractive destinations of Vietnam as recently announced by the Tourism Council “- Mr. Ha Van Thang said. Previously, in 2020, Lao Cai also held two major tourism stimulus campaigns in May and October, contributing to an increase of 150% in the number of tourists coming to the locality, helping many businesses and businesses to have was able to recover from the heavy losses caused by the Covid-19 epidemic. On this occasion, as soon as the stimulus package was released, many positive signals were received. Particularly, the rate of booking for the next 30/4 – 1/5 holidays has reached 100 %./.

In the last days of March and the beginning of April, when the translation of Covid-19 was well controlled, the normal rhythm of life returned in many localities. Business and service activities were relaxed, people began to look to domestic tourism destinations such as to relax after a long series of hard work and strictly abide by the regulations on distance and travel restrictions. For those who love the sea and are passionate about moving, Cu Lao Cham Island is one of the most interesting and attractive destinations.
Instead of the quiet scene during the epidemic season, Cua Dai port (Hoi An) is now crowded with boats and canoes to welcome guests out and in Cu Lao Cham. Visitors came in crowded but were divided orderly, so there was no jostling and pushing. On the face of the train driver as well as the ticketing team, the tour guide had more bright smiles, when the tour was gradually restored after the epidemic. Bai Ong, Cu Lao Cham Island. Photo: Van Thang Only about 20 minutes to turn the sea wave, canoes have docked at Cu Lao Cham port. Different from the noise of the town, Cu Lao Cham attracts visitors from the moment you set foot on the island with a peaceful, simple and fresh beauty. Warmly welcoming us with considerate questions, Nguyen Thi My Loi – a beautiful young tour guide of a small island meticulously guides guests through the procedure of motorbike rental, introduces the island, and then takes it to explore. famous places on the island such as Hai Tang pagoda, ancient Cham well, Cu Lao Cham marine museum …
Coming back here for the second time, after 5 years, Cu Lao Cham gave me a really different feeling. It is more and more spacious houses, including many homestays with beautiful flowers. The small houses of the people on both sides of the road are also meticulously cared for from the typical yellow paint color of Hoi An ancient town to flower pots, ornamental plants in front of all kinds from confetti, life, marigold flowers … always bright and bright. Simple and beautiful, every street in Cu Lao Cham can also be an interesting check-in point for visitors.
In particular, Cu Lao Cham has many beautiful beaches such as Bai Ong, Bai Bac, Bai Du, Bai Chong, Bai Huong … In which, Bai Ong is considered one of the most beautiful beaches in Cu Lao Cham when owning. The shore is quite safe, the clear blue water is visible at the bottom, the long white sand is smooth and soft, like a crescent moon shape. Just immerse in that cool water, all worries will disappear …
Say no to plastic bags
Cu Lao Cham is located more than 10 nautical miles from the coast of Cua Dai. The island cluster covers an area of ​​15.5 km2, a population of about 3,000 people, living mainly on fishing. Nguyen Thi My Loi said, growing green vegetables on the island is very difficult, so most of them are transported from the mainland, during the rough sea season, food is delivered to the island by helicopter. The main helipad overlooking the romantic Bai Ong is also a famous check-in point in Cu Lao Cham.
Although there are still many difficulties, but Cu Lao Cham people are always optimistic, work, enjoy a peaceful and happy life and seek economic development direction from tourism. And the most special thing, Cu Lao Cham is one of the rare islands that say no to plastic bags for more than 10 years.
Setting foot on the island, the panels bold with large words: “Please join us not to use plastic bags on the island” has become a familiar image to many tourists. Not only that, from restaurants, food stalls, street vendors to local markets also resolutely removed plastic bags, instead, people packed paper, banana leaves, and pineapple bags … All people unanimously agreed. for a green – clean – beautiful island commune. “I was very surprised when I bought a little gift on the island and was given a lovely small bag recycled from a pineapple sack by the salesgirl” – Ms. Thu Giang, Thanh Xuan district, Hanoi, visiting Cu Lao Cham island happily share.
Initial success from removing plastic bags, at present, Cu Lao Cham islet is continuing to implement the second program: No plastic straws, no food, drinks and disposable plastic containers.
Keeping a fresh environment, plus many pristine beauty of forests, seas, mountains … Cu Lao Cham has been recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as a reserve area. biosphere in the world, creating a thrust for the island to develop ecotourism. As the beautiful tour guide Nguyen Thi My Loi said: “Cu Lao Cham has a wild natural beauty bestowed upon it, abundant natural seafood resources; people are very hospitable and friendly; On the island there is no plastic bag so it is unlike any other island ”.

Accordingly, Mr. Hoang Giang, Deputy Secretary of the Party Committee of the Central Business Sector for the term 2020 – 2025 was transferred and appointed to join the Executive Committee, the Standing Committee of the Provincial Party Committee and held the position of Deputy Secretary of the Lao Cai Provincial Party Committee. term 2020 – 2025.

Awarding decision to appoint staff of the Secretariat (photo: Lao Cai Newspaper)

Along with the change to a new position, Mr. Giang will also stop joining the Executive Committee, the Standing Committee and resign as Deputy Secretary of the Party Committee of the Central Business Sector for the term 2020 – 2025.

Attending the Conference, awarding the Decision of the Secretariat, Deputy Head of the Central Organizing Committee Nguyen Quang Duong congratulated Mr. Giang on the trust of the central transfer to accept new work at the locality, congratulated the Party Committee of Lao Cai province. 1 more Deputy Secretary of the Provincial Party Committee. Believing that with his quality, qualifications, experience, political bravery, Mr. Giang will continue to train, promote well his capacity, contribute to the development of Lao Cai.

Mr. Hoang Giang speaks at the Conference (photo: Lao Cai Newspaper)

In addition to the new Deputy Secretary of the Provincial Party Committee Hoang Giang and Lao Cai, there is also 1 Deputy Secretary of the Provincial Party Committee, Mr. Vu Xuan Cuong and 01 Deputy Secretary of the Provincial Party Committee cum Chairman of the Provincial People’s Committee, Mr. Trinh Xuan Truong, who has just been approved by the Party Committee Lao Cai province, term XVI, elected in October 2020. /.