The “disorderly” delivery that lacks the support of big data in traditional delivery often fails to maximize the effectiveness of advertising. Faced with this problem, JD Marketing 360, based on JD’s data advantages and advanced technical capabilities, launched serialized launch products, and optimized crowd directional circulation, placement channel sequence, and exposure frequency through scientific algorithms, and changed “disorder” to ” Orderly, so as to achieve precise reach and efficient conversion of users.

Accurate crowd + channel strategy to improve advertising efficiency

Regardless of population orientation or channel combination, the formulation of early-stage strategies will undoubtedly have a vital impact on the subsequent delivery process and results, and serialized delivery is currently mainly serving the front link of advertisers from developing marketing strategies to executing marketing plans. . The currently online serialized delivery capabilities support the crowd strategy and channel strategy output before the investment.

In terms of crowd strategy, serialized advertising currently supports diversified scenarios such as new promotion and big promotion/events to meet different marketing goals of brand merchants such as new promotion, cost reduction and efficiency improvement or promotion of conversion efficiency. At the same time, it also provides custom marketing scenarios, provides optimization goals for maximizing GMV or conversion volume, and supports advertisers in DMP custom crowd selection. For different groups of people, serialized delivery will be intelligently divided into potential customers, new customers and regular customers according to their population asset status distribution, combined with different scenarios and optimization goals, to assist in personalized mining channel strategies.

The channel combination applied to serialized delivery currently includes the three major product lines of JD Express, JD booths, and shopping contacts, which can fully cover all reach scenarios in JD.com, and users’ shopping from “shopping” to “buy”. link. In order to achieve more “orderly” delivery, serialized delivery is based on the segmentation of each type of population, and corresponding channel sequences are set up, and the optimal channel combination and contact sequence are used to promote the conversion of the population.

In the channel strategy, serialized delivery can also provide reasonable budget allocation and bid suggestions for each channel, helping advertisers to really spend their budgets on the cutting edge. In addition, serialized placement can also more scientifically control the frequency of placement, and in the process of crowd circulation, the people who have been converted and those who have been exposed more than a certain frequency can be filtered in real time. In this way, at the time of launch, brand merchants can continue to reach people who have met certain exposure frequency requirements and have not converted through subsequent channels, and at the same time screen out over-exposed unwilling purchasers and converted people, reduce invalid exposure, and further improve marketing effectiveness. Help advertisers reduce costs and increase efficiency, increase GMV by nearly 6 times At present, the pre-investment strategy function of serialization has been officially launched under the channel optimization module of JD Marketing 360 Marketing Strategy. Many brands have also taken the lead in using this new function in actual marketing and achieved dazzling marketing effects. In preparation for the JD 618 promotion, OnePlus conducted follow-up investments in JD.com to the crowd exposed by direct investment outside the station during the water storage period of the promotion. When placing on JD.com, use the serialized delivery based on JD’s direct investment to expose the crowd, first conduct the JD Express advertising reach, and then carry out the shopping contact reach of the people who have received at least one exposure and have not converted. Through the AB experiment and unused serialized delivery, based on direct investment to expose the crowd, while comparing the delivery strategies of JD Express and shopping contact delivery, the data shows that serialized delivery is 595% higher than the GMV of non-serialized delivery. ROI increased by 260%, and CPA decreased by 72%, fully verifying that serialized placement can effectively reduce advertising costs and increase efficiency. The launch of serialized launch products adds another weapon to JD Marketing 360’s full cycle, full-link 4E user marketing system. Through scientific and efficient delivery, accurate conversion is obtained, and the entire closed-loop marketing is more perfect. In the future, serialized placement will also provide richer placement strategy support. For example, on the basis of in-site joint investment of advertising business lines such as JD booths, shopping touch points, JD Express, etc., additional investment based on off-site and brand advertising exposure crowds will be added. At the same time, in addition to providing crowd and channel strategy support, it will also provide material strategy assistance, realize the targeted creative delivery of materials and channels according to consumer segmentation behavior, and accelerate the consumption conversion with thousands of people’s material display . Spending the budget in the right place to maximize the value of exposure can be said to be the ideal effect that every advertiser wants to achieve when advertising costs and customer acquisition costs are steadily rising. The launch of JD Marketing 360’s serialized delivery tool allows Advertisers are one step closer to this goal. With the continuous iteration of omni-channel data and technical capabilities of JD Marketing 360, in the future, it will also help more advertisers find an efficient path to business growth and help maximize marketing effectiveness

In the past 10 years or so, Betteni steadily incubated China’s No. 1 functional skin care brand-“Winona”, and took the lead in the golden track for sensitive skin. In 2021, Betteni quickly broke through 100 billion in market value within one month of listing, becoming the company with the highest market value in China’s cosmetics industry so far. Recently, in just three months after the A-share listing, Betteni launched a plan to go public in Hong Kong, significantly accelerating the internationalization and multi-brand layout, pointing directly to the blueprint of “China’s skin health ecological enterprise”. Such a fast pace of development and huge potential value are quite eye-catching.

On the market side, they also voted “yes” with practical actions. On June 18, Betteni’s stock price rose again, closing at 257.98 yuan per share, with a market value of 109.3 billion yuan.

(Source: Wind)

Looking further, how did Betteni establish the blueprint of “China’s skin health ecological enterprise”? What is the latest result?

There is room for multiplication in the core track, high repurchase rate and strong supervision help the strong to become Hengqiang

According to previous financial reports, Dermatology-grade skin care products, as Betteni’s basic products, have driven its performance to continue to increase. For the whole year of 2020, Betteni achieved revenue of 2.636 billion yuan, a year-on-year increase of 35.64%; net profit attributable to parent company was 544 million, a year-on-year increase of 31.94%. Among them, the revenue of cosmetics accounted for 90.07%. In the first quarter of 2021, Betteni’s revenue was 507 million yuan, a year-on-year increase of 59.32%; net profit attributable to the parent was 79 million yuan, a year-on-year increase of 46.5%.

Looking to the future, it is still an important yardstick for measuring Betteni’s development space. Affected by the popularization of market education in China’s new media and live broadcasts, China’s dermatology-grade skin care product market has grown rapidly. In 2019, the market size reached 13.6 billion yuan, a growth rate of 33%, far higher than the global market’s 4% growth rate. However, in the same year, the per capita consumption of dermatology-grade skin care products in China was only 1.2 US dollars, which is quite different from the mature markets in developed countries. Compared to South Korea’s 3.9 US dollars, the penetration rate of China’s dermatological skin care products market has at least three times the room for growth.

At the same time, this track has market characteristics such as high repurchase rate and strong supervision, which makes it easier to help the strong to stay strong. According to the “Sensitive Skin Care Products Market Research Report”, 92% of the population will repurchase sensitive skin care products, that is, consumers with sensitive skin have higher brand stickiness, which makes it more difficult for new companies to enter. Supervision is also stricter, especially the “Cosmetic Efficacy Evaluation Specification” will be officially implemented on May 1, 2021. The “Specifications” require cosmetic claims to have sufficient scientific basis. The establishment of industry standards has further improved the entry of sensitive muscles. Barriers are conducive to leading enterprises that regulate their operations. After a long period of academic and word-of-mouth accumulation, Betteni has become the leader in skin care for sensitive skin. In 2020, Betteni’s market share in China’s dermatological cosmetics market will reach 21.6%, surpassing major international brands such as Avène, Vichy, and La Roche-Posay. In terms of “Winona”, it became the only domestic brand on the top ten list of Tmall Double Eleven sales in the same year. The product repurchase rate in the past three years was about 30%, and the repurchase rate of international big-name skin care products was also Only around 20%. So there is reason to expect, It is difficult for players to replace Betteni’s market position in the short term, and it is expected to continue its high growth momentum under the logic of the strong. It also means that it has the capacity and space to match a larger business scale, and then incubate new industries around the “skin health ecology”. The multi-brand matrix has been progressing in an orderly manner, and the H-share listing will accelerate this process In terms of specific progress, in addition to the main brand “Winona”, Betteni also owns a number of sub-brands. Among them, “WINONA Baby” is based on the professional infant and child care track, “Acne Care” focuses on acne skin care, and “Beauty Answers” focuses on precision repair, anti-oxidation and anti-aging after medical art. Positioned as a dry skin care brand. In the 2020 annual report, Betteni also stated that in 2021, it will continue to implement a multi-brand plan through intensive cultivation and extensional acquisitions. Intuitively, Betteni’s multi-brand matrix on the one hand expands the scope of the audience and further opens up space for users. On the other hand, it fully meets the needs of users for segmentation and meets the shopping demands of young consumers. It may be based on the brand matrix. Improve brand exposure and favorability. and, The R&D, channels and other resources accumulated by Betteni earlier can be more fully utilized to quickly promote the development of the new brand. Take “WINONA Baby” as an example. This brand is the first brand in China to conduct in-depth exploration through clinical observation of children from newborns to two-year-olds. It was co-created by Betteni and National Pediatric Dermatologist Professor Ma Lin and other experts through medical research. Exclusive skin care products for babies and toddlers. At the same time, it is understood that “WINONA Baby” will use OTC pharmacies and online as the main channels, with core functionalities. This is highly overlapped with the channel network of “Winona”. At the same time, Betteni is advancing the channel construction and alliance cooperation of medical aesthetics institutions to lay a good foundation for medical aesthetics promotion. On this basis, with the advancement of H-share listings, the layout of the Bettenido brand ecosystem may be further accelerated. This move will undoubtedly help the Betteni and Winona brands to increase their overseas visibility. At the same time, Betteni can stabilize the equity structure through the “A+H” approach and achieve efficient acquisition of overseas high-quality brand assets. Betteni also publicly stated: “Whether it is to build a new brand, lay out a new track, or promote the market from China to the world, build an international brand, and go public in Hong Kong is a good choice for Betteni.” summary It can be seen that Betteni’s development path is to focus on the skin health segmentation track, seize the leading position, build a solid barrier, and then expand the industry and market around the “skin health ecology”, returning to the multi-brand strategy defined in the initial period. . As Betteni’s business performance continues to increase and gains high recognition from the market, the opportunity to return to the multi-brand strategy is gradually coming. In the future, Betteni may no longer be limited to cosmetics, but will become an industry provider of “skin health ecology”, opening up a broader space for growth

When my daughter got married

Can have a generous dowry

Get married in a beautiful way

but

What kind of dowry for my daughter

Makes many people worry

Give money too tacky

I don’t know what to give a gift

Bank of China specially launched

“Scenic Wedding. Bright and Colorful” Precious Metal Suit

Zhang lanterns and colorful series

With festive and auspicious red lanterns as design elements

Blended with enamel craftsmanship

After engraving, inlay and other traditional crafts, it is meticulously polished

Highlights the oriental elegance of gold jewelry

Bank of China also launched

“Scenic Wedding. Golden Dragon and Phoenix” Precious Metal Suit

”

Wealth Management Manager, Bank of China Huayuan Road Sub-branch / Wang Sisi

The set includes imperial phoenix hairpin, imperial phoenix bracelet, golden dragon imperial phoenix happy ring, they are all made of 999 thousand pure gold with filigree hollowing process combined with enamel process.

”

Jinlong Yufeng Series Gold Mining for Silk

Knitting

Combined with enamel craftsmanship, embellished with emerald and red

Beautiful, just like heavenly work

Golden dragon, because of its golden scales

So called Golden Dragon

Royal phoenix, implying the appearance of colorful phoenix, showing elegant temperament

So called Yufeng

The dragon and the phoenix and the ming symbolize happiness

From now until June 30th, all customers who purchase the precious metal set of “Landing with Lanterns” or “Golden Dragon and Imperial Phoenix” will receive a pair of exquisite earrings!

Bank of China’s “Daughter’s Gold” Permits Your Daughter’s Love

Bank of China has prepared especially for everyone

The gold bar with parent-child theme-“Daughter’s Gold”

Nursing Gold is a long-term gold product with parent-child theme jointly issued by China Banknote Guoding and Bank of China. There are 12 models in six issues, one issue is issued every year, and there are two models in each issue. The specifications are 30g, 50g, 100g, 200g, 500 grams, 1000 grams.

”

Wealth Management Manager, Bank of China Huayuan Road Sub-branch / Wang Sisi

The back of the daughter gold series products take the lotus flower from the bud to the blooming process as the main line, which represents a girl’s growth cycle from babbling to the most beautiful years. The back of the lotus is the main image of the lotus, which means that the lotus is silt and not stained. meaning.

”

Every daughter gold bar

Both represent a wish of parents for their daughter

Daughter gold products issued from 2017 to 2021

They are lively, kind, peaceful,

Healthy, happy, smart, playful, elegant

Newest products this year

It’s pinned the parents’ ardent expectations for their daughters

It is understood that from now until June 30

Single purchase of daughter gold bullion over 200g

Get a free swatch watch

Single pen full 400g

Receive a free little prince bracelet

Single pen full of 1000 grams

Give away a set of apple watch or earphone

The woman jumped suddenly!Online car-hailing company issued a statement

Sudden spontaneous combustion, a 4-year-old girl was severely burned!

From next month, production will be discontinued and sales will be banned!

Want to know more about Nanjing Channel 18? contact us!

Phone: 025-84631001

WeChat: nj18ch001 (Eighteen Customer Service Xiaomu)

Yesterday, the official microblog of China Mobile Mobile Club announced that it will hold a new product launch conference on June 22 to release new terminal brands and NZONE S7 series 5G mobile phones.

From the configuration point of view, it is another “Made of the Mean”-the Nzone S7 series uses Dimensity 720 chip, equipped with 64MP triple camera, 90Hz refresh rate centered perforated screen, it is said that the frame is very narrow and supports 40W fast charge protocol.

From the configuration point of view, the “prospect” of China Mobile’s new machine is almost doomed-tepid. Not warm: With China Mobile’s strong sales channels, coupled with price advantages, sales should not be small; not popular: With such hardware configuration and China Mobile’s software capabilities, there is no possibility of “fire” at all.

Of course, the “tepid” state may be exactly what China Mobile wants. China Mobile’s purpose of making mobile phones is different from other mobile phone manufacturers. Others pursue sales, single-machine profit margins, and brand influence. These China Mobile It is not pursued, even its purpose is not to make money.

So what does China Mobile want? Guidance to the industry chain!

An executive of China Mobile once said that China Mobile will not compete with the industry chain for profit-“We are an operator, and it will not rely on terminals to make money. The main purpose of developing independent brands is to provide users with a better experience. , And being able to have a cheap and good-quality mobile phone is mainly to play a guiding role.”

To put it bluntly, China Mobile’s production of mobile phones is more of a demonstration effect-1. Don’t be too much of your mobile phone manufacturers. I can make mobile phones by myself, not all of you. 2. The price of your mobile phones is too high. Setting a low price to “hedge” it, forcing you to lower your price, is a market price regulator.

Therefore, the end of the Nzone S7 may be exactly the same as those of China Mobile’s self-owned brand phones before, with a splash of water and then silence.

However, in one case, Nzone S7 may be “hot”, that is-equipped with Hongmeng system.

Due to the ups and downs of Huawei’s ups and downs in the past two years, the Hongmeng system launched by it can be said to be the most concerned “software product” in history. Everyone has placed too much hope on Hongmeng, and hope that Hongmeng will one day Stepping on the colorful clouds to save China’s IT industry as a hero of the world, unfortunately, the reality is completely different from what everyone imagined. As of now, no mobile phone manufacturer other than Huawei has made it clear that it is equipped with the Hongmeng system on mobile phone products.

Therefore, if China Mobile chooses to launch a new machine equipped with the Hongmeng system at this time, the attention and recognition it will receive will be unprecedented!

In fact, China Mobile is fully equipped to launch a Hongmeng mobile phone——

First, China Mobile is not afraid of US sanctions. The reason why Xiaomi and other mobile phone manufacturers dare not launch Hongmeng system phones is mainly because they are worried that Google will cut off the supply of the “Google Family Bucket” to affect its overseas markets. China Mobile has no overseas markets at all, so there is no such concern. Moreover, China Mobile has long been “sanctioned” by the US government, and the so-called debt is not worrying.

Second, China Mobile does not make money by selling mobile phones. Mobile phone manufacturers such as Xiaomi are worried that after using the Hongmeng system, it will be difficult to form a head-on competition with Huawei mobile phones, while China Mobile is just playing a ticket on mobile phones, so there is no need to worry about being squeezed by Huawei.

Third, China Mobile has a close relationship with Huawei. Mobile phones from other manufacturers have formed a distinctive and exclusive style. To use Hongmeng OS, it takes a lot of time and energy to optimize the open source code. China Mobile does not have this trouble. In addition to the close relationship between China Mobile and Huawei, it is directly developed by Huawei. The Hongmeng OS is very logical.

Huawei Hongmeng is now in need of industry chain support. If China Mobile can now stand up and help it, with China Mobile’s influence in the industry, it will definitely be a help for Huawei. And by carrying Hongmeng, China Mobile can also gain a large number of fans, which is also of great benefit to the promotion of its brand image, which is definitely a win-win!

Regrettably, it is understood that Nzone S7 is not equipped with the Hongmeng system. It can be said that China Mobile has missed the best opportunity to increase its influence and restore user reputation.

Of course, with China Mobile’s consistent “decision and then action” and “stabilized as Taishan” style of doing things, it is indeed a bit difficult for it to be the first external manufacturer to use the Hongmeng mobile phone system.

State-owned enterprise employees believe in “do not seek merits, but seek no demerits”. It is hard to say whether Hongmeng mobile phones have merits, but Hongmeng is on the cusp of things, and it is better to be less provoked, because one trick will lead to “pass”. Upper body, is it not fragrant to wait for retirement?

After studying, students can visit the lobby to relax and sublimate their creativity. Photo: VGP/Minh Thi The learning environment has always been recognized as an important and indispensable factor in the career of growing people. Not only focusing on the quality of training, from the campus as well as the architecture, the layout and most especially the lobby area cannot be missed. Stepping into the school’s lobby, if parents and students do not know the name of Hong Bang International University, they will think this is the lobby of a 5-star hotel because of the layout of space, light and furniture here. . It is natural light combined with artificial light and sofa layout to create a quiet, gentle space without being boring; the position and design of the sofa sets are focused by those who place them to create a cozy and sophisticated space; The space is large and airy and the design of the lobby is very special… Therefore, after stressful study hours, every other time of the day students visiting the lobby will truly relax and sublimate their creativity, because from landscape design, interior design in the area. The lobby ensures optimal placement of learners in the central position. HIU has been aiming to be a top quality university in Vietnam built according to international standards. Photo: VGP/Minh Thi HIU’s architecture is a harmonious combination of neoclassical style on the outside with the shape of a knowledge ship, while inside is a trendy design with high utility. Lecturers and students not only experience the space as “knowledge castles” in lecture halls, classrooms, and practice rooms, but right from the moment they enter, the lobby area – HIU has also made an impression. 5 stars” is hard to find anywhere in Vietnam. Facebook, YouTube, Instagram, TikTok … are indispensable applications on smartphones of many young people today. Eating “trend”, living “viral”, every move of 92% of Gen Z cannot be separated from the internet, because that is where young people not only learn the knowledge of life and study but also to They share everything from stories around daily life, reviews of favorite restaurants, high-end tech gadgets, even about the future school with “one-of-a-kind” facilities. yours anymore. That is also the reason why most young people want to attend universities with a new “interface”, beautiful scenery, monumental lobby… like HIU. The first impression when setting foot here is only encapsulated in two words “beautiful, luxurious”. The splendor of this grand, comfortable and modern property seems to cover not a single square meter. HIU has been aiming to be a top quality university in Vietnam built according to international standards, the highlight of the current facilities seems to be quite perfectly meeting the standards set by the society. association is aiming for. Therefore, the creation of modern and scientific learning spaces along with the innovation of teaching thinking methods in the direction of internationalization to meet the new human needs of society are being targeted by HIU. and make efforts. Hong Bang International University considers academic records online from June 8, 2021 on www.online.hiu.vn, or submits them directly by post, or submits them directly to HIU and adheres to the 5K principle. Website: https://hiu.vn/ – Facebook: https://www.facebook.com/hiu.vn/. Email: Tuyensinh@hiu.vn – admission@hiu.vn.

(Photo: Billy Steele/Engadget) To deliver a balanced sound, the Beats Studio Buds are driven by a proprietary dual 8.2 mm diaphragm, featuring a rigid piston in the center and an outer surround. Apple states, users can expect “capability for superior stereo effects and low harmonic distortion on the histogram to hear every note clearly.” (Photo: Billy Steele/Engadget) Beats Studio Buds are equipped with active noise cancellation, which eliminates a lot of external noise. The microphone can filter wind and noise to further enhance your experience. You can also switch to Transparency mode to listen to music while listening to your surroundings by pressing and holding the “b” icon. (Photo: Billy Steele/Engadget) This wireless headset model also supports Spatial Audio and Dolby Atmos sound technology. The Beats Studio Buds have up to 8 hours of listening time per charge, and the charging case can be charged 2 more times, which means you’ll get a total of 24 hours of use. (Photo: Billy Steele/Engadget) When ANC or Transparency mode is enabled, the listening time will be about 5 hours each and up to 15 hours when combined with the carrying case. This headset uses a USB-C port for charging, and either headset can be used independently. In addition, the device has a 5-minute charging feature for 1 hour of use. Currently Beats Studio Buds have 3 colors, Black, White and Red, the headset is sold for 149.99 USD (about 3.44 million VND).

As a pioneer in bringing the essence of nutrients from Japan to Vietnam through powdered milk and ready-to-drink milk products that meet Japanese nutritional standards, Aiwado quickly expanded its market share with fruit milk products. plants and yogurt drink. According to Mr. Nguyen Huy Hong Lam – Chairman of Aiwado Board of Directors: “Based on the strength of high standard nutrition, always respecting the natural values ​​of Japan, Aiwado brand – Japanese Standard Nutrition is ahead of the trend of care. comprehensive health for children by continuing to bring the essence of nutrients from Japan, respecting nature, choosing the highest quality sources of nutrients and ingredients to create top-notch products Fruit milk and yogurt drink Kazu Chan Natural coolness – Unmatched delicious taste. Fruit milk and yogurt drink Kazu Chan Kazu Chan’s fruit milk and yogurt drink is a blend of premium milk ingredients and natural fruit juice, naturally fermented yogurt from milk to create a naturally cool drink with a delicious taste that appeals to children. . In particular, Kazu Chan keeps the natural flavor by not using colorants, using no preservatives, providing a good source of nutrients for children. Breakthrough products, catch the trend Kazu Chan fruit milk is a harmonious combination of natural fruit juices and premium milk ingredients to create an unparalleled taste, suitable for children’s preferences and tastes. Kazu Chan fruit milk has 3 typical flavors and is loved by children: Natural Orange, Natural Grape and Tropical Fruit. Kazu Chan Fruit Milk Meanwhile, Kazu Chan’s pasteurized drinking yogurt, besides using high-quality dairy ingredients, also has yogurt naturally fermented from milk, creating a pure, mild sweet and sour taste mixed with natural orange flavor and aroma. Natural strawberries create a delicious taste that children love. Kazu Chan Drink Yogurt Fruit milk and yogurt drink Kazu Chan also contributes to children with many good nutrients such as calcium from Japan, Vitamin D3 to help children grow taller; Beta Glucan & Vitamins in natural juices, support children to enhance health; Soluble fiber helps with good digestion. In particular, Kazu Chan also owns a unique packaging design with 2 sides of the box: 1 side of the box is Ninja Male, 1 side of the Ninja Female box to meet the interests of both boys and girls. Kazu Chan brings a world full of joy and excitement this summer to children when collecting the full set of Kazu Chan cards in each milk carton and immediately receiving many attractive gifts in the program “Accounting stars for gifts , “Summer let’s loose” right at each store nationwide. Kazu Chan Fruit Milk and Yogurt Drink Naturally Cool – Unbeatable taste for children over 1 year old, converging the essence of nutrients from Japan with Japanese Calcium, Vitamin D3, Beta Glucan, Supportive Soluble Fiber Children grow taller, support health and digestion. Aiwado Food Joint Stock Company 9th floor, Center Point Building – 106 Nguyen Van Troi, Ward 8, Phu Nhuan District, City. Ho Chi Minh Nutrition consultation: 02873 088 336 Website: https://aiwado.com/ Fanpage: https://www.facebook.com/aiwado.com.vn/

SecuriAlert will send a notification to the vehicle owner’s smartphone if there is abnormal boarding activity Ford will warn you when using your smartphone if your car is stolen. Despite containment, vehicle crime remains a problem, and is even increasing in some countries. In cities where cars are parked on the street overnight, car owners don’t hear the alarm at all, or hear their car start up and drive away. Ford recognizes this problem and is testing an enhanced security system that connects to smartphones it calls SecuriAlert. Once activated, SecuriAlert will send a notification to the vehicle owner’s smartphone if it detects any vehicle activity, including door opening or key start, providing peace of mind. to vehicle owners when their vehicle is out of sight. SecuriAlert will work in tandem with FordPass, an app that connects car operating systems to smartphones, which is currently unavailable in some Asian markets. However, vehicles equipped with the latest versions of the SYNC 3 system come pre-installed with Ford Pass, meaning the technology is already on board, just waiting to connect to SecuriAlert. The FordPass app, through SecuriAlert, will reveal the time and cause for any alerts, as well as the vehicle’s last location. If someone tries to open the car door with the key, SecuriAlert will still send an alert. This can be especially helpful in identifying someone who wants to get into a car with a copied or stolen key. When owners return to their vehicle – to drive to work in the morning, they simply dismiss the SecuriAlert alert via the FordPass app and continue their journey.

The Covid-19 epidemiological information map has a friendly interface, easy to use and look up. On June 11, the Department of Information and Communications and the Hanoi Department of Health officially launched the “Hanoi Covid-19 Epidemiological Information Map”, serving the city’s epidemic prevention and control. The Covid-19 epidemiological information map in Hanoi can be accessed directly at: https://covidmaps.hanoi.gov.vn. Through smart mobile phones or computers with internet connection, people can search and detect problems related to the Covid-19 epidemic around them or at any location in the city. Hanoi. In addition, the system also provides mapping tools for density analysis and statistics to serve the people as well as for management, monitoring, epidemic prevention and control; Covid-19 testing sites; concentrated isolation areas; blockade and medical isolation areas; hospital, medical center… Director of the Hanoi Department of Information and Communications Nguyen Thanh Liem said that the source of data and expert data on the Covid-19 epidemiology is provided by the city’s Center for Disease Control (CDC) and the Hanoi Department of Health. Internal and updated continuously right after the official announcement of CDC. The Department of Information and Communications hopes this will be one of the effective tools to support people and management agencies in the prevention and control of the Covid-19 epidemic. In phase 2, the Hanoi Department of Information and Communications in coordination with the Department of Health and CDC will continue to upgrade and add some new functions such as: Information on epidemiological points, blockade points, positive cases announced within a user-defined radius on the map; update information on maps of districts, wards and communes that have taken samples for Covid-19 testing; locate, find a way to build a suitable travel route, limit contact with points at risk of infection.

Annual global app innovation competition. This year’s version of the competition in the Asia-Pacific (APAC) region will be where contestants in the region showcase their skills and talents to win a prize pool totaling $200,000. Interested candidates can apply for the exam from June 10 to August 20. AppUP Contest 2021 Jury Member This year’s Asia-Pacific region competition will feature 10 award categories – Best App, Best Game, App Award with Biggest Social Impact, Honor App Award and Most Popular App Award; as well as new categories including AppGallery’s Rising Star Award, Best FinTech Innovation Award, Best HMS Core Innovation Award, Outstanding Student Award, and Best Student Award Technology women. 20 featured applications will be selected based on social value, business value, user experience and innovation. Shane Shan, Director of Huawei Consumer Cloud Services in Asia-Pacific, said: “At Huawei, we believe in building an inclusive digital society where technology is open to all. Through Huawei’s easily accessible platforms, development tools and technical resources for everyone, we hope to empower developers at all levels to So at AppsUP 2021, we’ve doubled the number of award categories with new awards specially created to honor student developers, developers, and developers. female developers and new developers entering the HMS mobile ecosystem”. Comprehensive support for developers In addition to the cash prize, AppsUP 2021 offers an opportunity to accelerate the way towards the third largest mobile ecosystem, providing a stepping stone for developers to enter the global market. Participating in the competition and introducing developers’ apps to the AppGallery app store is a launchpad for them to reach more than 730 million Huawei smartphone users globally, and increase their exposure. with potential partners and investors. Candidates in the Asia-Pacific region will enjoy an expanded array of technical support, including hands-on training seminars from top Huawei engineers and guest judges. The finalists may also have the opportunity to participate in a global marketing and communication campaign with Huawei.

According to Nguyen Viet Hong, General Director of Vina CHG, said: “The Hologram 3D+ anti-counterfeiting stamp is developed on a digital platform, printed with multi-dimensional laser engraving technology, creating floating and sinking effects, helping consumers easily recognize it. presented through 3D effects, different from the usual hologram stamps on the market”. This type of stamp is combined with traceability software and SMS, so it is not only difficult to counterfeit but also supports businesses in managing business systems on digital platforms, helping consumers to retrieve information, authenticate products accurate, fast products, suitable for most industries on the market today. Stamps are integrated with SMS technology and QR Code traceability on 3D Hologram background Not only has good anti-counterfeiting ability, high aesthetics, 3D + hologram stamps will also bring more advanced utilities to businesses, helping businesses save costs and operate professionally by integrating capabilities. customer care software, warranty activation…

Accordingly, with just a smartphone or computer connected to the Internet, people can search and detect problems related to the Covid-19 epidemic around them or at any location in Hanoi city. People can directly access the Hanoi Covid-19 Epidemiological Information Map at https://covidmaps.hanoi.gov.vn/ Map of Covid-19 epidemiological information of Hanoi city. The Covid-19 epidemiological information map will display testing points, concentrated isolation areas, blockade areas, medical isolation, hospitals, medical centers… The system also provides mapping tools for density analysis and statistics to serve the people as well as for disease management, monitoring and prevention. According to Nguyen Thanh Liem, Director of the Hanoi Department of Information and Communications, the source of data and expert data on the Covid-19 epidemiology is provided by the City Center for Disease Control (CDC) and the Department of Health. Hanoi and is continuously updated immediately after the official announcement of CDC. With the operation of this map system, the Hanoi Department of Information and Communications hopes that this will be one of the effective tools to support the prevention of the Covid-19 epidemic for people and management agencies in the world. city ​​area. Information about “red addresses” is provided on the map for people to proactively avoid. In phase 2, the Hanoi Department of Information and Communications will coordinate with the Department of Health and CDC to continue to upgrade and add some new functions such as information on epidemiological points, blockade points, and positive cases. announced within a user defined radius on the map. In addition, in the future, this map system will help people update information about districts (districts), wards (communes) that have taken samples for Covid-19 testing. Another important feature is to help people locate, find the way to build a suitable travel route, limit contact with points at risk of infection. Before Hanoi, some other localities such as Bac Ninh, Vinh Phuc, etc. have also built a real-time epidemiological information map system to update people on the situation of the Covid-19 epidemic. 19.

At WWDC 2021, Apple introduces a lot of new features and many of these features are really worrying for developers, because their products can be “killed” by Apple. Zoom (and other video conferencing applications) It’s hard to imagine a tool as useful during a pandemic as a video calling and conferencing app (with the exception of soap and sanitizer). We’ve all spent countless hours on Zoom, Skype, and Google Meet working, and when it’s done, many of us turn to Apple’s FaceTime to chat with family at home. FaceTime on Android and Windows With its simplicity, even the elderly can easily use FaceTime, but it is too simple to use in the company. With iOS 15, iPadOS 15, and macOS Monterey, FaceTime is about to rival Zoom, with grace features that allow voice enhancement while eliminating background noise, and the ability to create and schedule links in advance. FaceTime calls. Most importantly, Windows and Android users can also participate in FaceTime calls through the web interface, thus no longer relying on Apple hardware. Citymapper Citymapper Traveling on public transport in a city you’ve never been to can be a daunting challenge. Not only do you have to figure out which trains or buses to take, but you also have to know when to get off to get to your desired destination. That’s why there are apps like Citymapper, which function like satellites for subways, buses and trains. But in iOS 15, Apple is incorporating similar functionality into Maps to convince iPhone users not to use Google Maps instead. Not only will you see the progress of your vehicle updated in real time, you’ll also get advanced alerts on when you need to get off and then directions to where you need to go. you back on the road. Peloton Artist Series Training Program Nothing motivates you to work out like the perfect tracks and your favorite artists, which is what Peloton has leveraged in its Artist Series collaboration with celebrity: a series exercises in which the entire music is centered around a single artist as part of a formal partnership. With Fitness, Apple is aiming for Peloton’s success, and with the help of the company’s massive music streaming service, it will soon introduce the new Artist Spotlight Series, where workouts will feature an entire playlist. from a single artist. The first themed workouts will be based on the music catalog of Lady Gaga, Keith Urban, Alicia Keys and Jennifer Lopez. Multi-device keyboard and mouse iPhones and iPads have been compatible with wireless keyboards for years, making typing easier and helping turn both devices into true productivity tools. That’s led to makers of multi-device keyboards and mice that can quickly switch between controlling different devices — like laptops, phones, and tablets — through a single switch. simple change. With macOS Monterey, a new feature called Universal Control will make such accessories unnecessary for Apple users. A mouse and keyboard (or trackpad) can be used to not only control multiple devices, but control them all at once, when the pointer can move to another device’s screen. This feature takes it a step further and allows for easy dragging of files between Apple devices, simplifying the way iOS and macOS devices share documents. You may see this feature as “Mouse without Borders” on Windows, but the way Apple does it is much more intuitive and logical.

vivo recently launched a new phone in the smartphone segment for young users called vivo Y53s. Although the price is less than 7 million dong, but vivo Y53s owns many technologies that can be said to be the “top of the top” today, one of which cannot be ignored. allows to increase the amount of RAM used by the machine more than the actual capacity. In addition, the advantage of vivo Y53s also comes from a trendy design, powerful configuration along with impressive battery life in the segment. Elegant design vivo Y53s inherits the advantages of appearance of more advanced vivo models such as vivo X60 Pro or vivo V21 5G. Although only made from plastic, vivo knows how to make its product line better, more friendly to the daily use of users. The machine has a glossy back, creating a luxurious feeling when held in the hand. This back is also curved to the edges for a firmer grip as well as more comfortable in the hand. The back of vivo Y53S also features a carefully designed main camera cluster, not as rough as many other product lines on the market. The camera cluster of vivo Y53s also has a design inherited from high-end models, creating eye-catching visual effects. It is thanks to such small factors that vivo Y53s is considered as one of the devices with elegant, user-friendly design in the smartphone segment for young users today. Configuration is not top, but technology is always at the forefront As a mid-range product line, vivo Y53s possesses a performance that is just enough to use, just enough to meet the needs from basic to gaming thanks to the MediaTek Helio G80 chip. vivo Y53s can still “fight” smoothly some of the most popular games today such as PUBG Mobile, Lien Quan Mobile, Wild Rift Alliance … at medium graphics. It’s about performance, the strength of vivo Y53s comes from a completely new technology that at the moment, only vivo’s smartphones are applying this technology to improve the performance of the device. This technology is called Virtual RAM (Extended RAM) and has been applied by vivo on many models, most recently vivo X60 Pro, V21 5G and this time vivo Y53s. With Extended RAM technology, vivo will use part of the storage memory of the Y53s as temporary “virtual” RAM (specifically 3GB), thereby upgrading the used RAM capacity of the device to 11GB. (plus 8GB of real space), greatly improving the multitasking ability of vivo smartphones. According to vivo, users can use up to 15 applications at the same time without experiencing app reloading for a long time. Extended RAM technology is a new technology that is currently only applied on vivo smartphones. Currently, vivo Y53s is the cheapest smartphone to apply this technology, and is also a smartphone that is highly appreciated for its performance in the price segment of less than 7 million. Huge 5000mAh battery comfortably use all day long Besides an appreciated processing performance, vivo Y53s also offers an impressive battery life thanks to the high-end 5000mAh capacity battery. With a large battery, the Y53s can fully meet a continuous battery life for a long day, from playing games, watching movies to taking photos, vivo Y53s all give an extremely impressive battery life. Specifically, users can play PUBG continuously for 7 hours, or watch HD movies continuously for 14 hours without fear of interruption. 18W fast charging technology continues to be an advantage of vivo Y53s when it only takes about 1.4 hours to fully charge the 5000mAh battery, and can charge 70% of the battery within 41 minutes. 64MP camera captures every moment As a smartphone for young people, the camera is an indispensable factor on vivo Y53s. The device is equipped with a 3-camera cluster including a 64MP main camera, 2MP depth camera and 2MP macro camera, comfortably capturing many different schools of photography such as landscape, portrait, macro or street. Not to mention vivo Y53s also comes with a 16MP selfie camera on the front, combined with interesting filters from the device’s camera application, users can completely “live virtual” anytime, anywhere with vivo Y53s. In the price segment below 7 million, vivo Y53s is considered a hard-to-miss choice for young users. It features exclusive technologies that enhance the user experience such as Extended RAM Technology, comes with an elegant, youthful design and an impressive battery life. These are all factors that young users appreciate when choosing a new smartphone. vivo Y53s will officially “on shelves” in Vietnam market on June 14, with extremely attractive prices and many preferential programs for users.

Sharing the passion of football fans and with the desire to convey and provide readers near and far the latest information of the tournament, Nguoi Lao Dong Newspaper launches a special page about Euro 2020 in the following publications: On the newspaper Nguoi Lao Dong, the special page “Exciting with Euro 2020” will be officially launched from June 11 on pages 8 and 9, with many interesting contents such as: pre-match judgments and comments ; character of the day; Euro and Vietnamese fans…; The authors are football experts: Doan Minh Xuong, Nguyen Hong Pham, Nguyen Viet Thang, Doan Thi Kim Chi… Particularly, the section “Euro 2020 Letter” will be an interesting highlight of the page, by a collaborator of the Nguoi Newspaper. Labor recorded directly from the European turf. The Portuguese team decided to defend the European championship Photo: REUTERS On the Nguoi Lao Dong (nld.com.vn) online newspaper, the Euro 2020 website will continuously update information related to the 24 teams participating in the finals; information before, during and after each match, funny stories on the sidelines… The page is scientifically arranged, convenient to follow with regular categories such as: Euro News, Comments – Expert corner, The Star Euro Stars, Bets – Score… In order to create opportunities for readers who love football to make their judgments, Nguoi Lao Dong Newspaper will organize a contest “Predicting match results”. Readers visit nld.com.vn to predict the fastest and most accurate score results for each match (the prediction portal for each match will close 30 minutes before the ball rolls). Corresponding to each account (based on full name, phone number, email, correct ID/CCCD number provided as a basis for awarding prizes), players are predicted once/match. The prize per game (500,000 VND) is only awarded to 1 reader who predicts the most accurate and fastest results. Particularly for the final match, the question has the “Predict the champion” and “Predict the top scorer”, the reward increases to 2 million VND/match. It is expected that Nguoi Lao Dong Newspaper will also organize talk shows “Exciting with Euro” before each match, broadcast live on the newspaper’s electronic newspaper and social networking platforms for readers to follow. Guest commentators are football experts, celebrities… We invite you to read with Nguoi Lao Dong Newspaper to enjoy the atmosphere of football festivals in Europe to receive many attractive prizes.

Yu Chengdong, President of Huawei’s Consumer Business, said that HarmonyOS 2 smart life solution provides solutions for five key life scenarios including Smart Home Smart office Sports and health Smart travel Audiovisual entertainment. Huawei claims that regardless of the device’s size, only one system can cover any smart terminal. Even devices with memory as small as 128KB or as large as 4GB are not the problem of HarmonyOS 2.0. HarmonyOS uses distributed technology, allowing users to freely combine hardware and integrate multiple terminals into one. This makes it as simple as using a consumer device. The new HarmonyOS 2 allows users to control multiple devices as simply as controlling a single device. The new operating system supports multi-camera mode and multi-device hybrid photography. That means you can take pictures from multiple angles with one lens. Moreover, HarmonyOS Connect can easily activate the device’s smart assistant. The system also supports one-touch networking, multi-card and minimalist interaction. Huawei HarmonyOS 2.0 has a more concise interface, smarter experience, It supports multiple sizes and multi-combinations, making it convenient for users to create their own computer style. The system supports smart folders so that users can directly touch the contents of folders and also automatically classify and name them. Whether for office work or gaming, HarmonyOS 2.0 promises ease of use. According to Huawei, the total time of testing HarmonyOS so far is 36 months, the system has been working smoothly for the past three years. Furthermore, the graphics stack technology allows for longer gaming times. Regarding privacy, Huawei has also defined HarmonyOS 2 privacy and security standards. This is to ensure that any application, service or hardware participates in the HarmonyOS 2.0 operating system. are safe and secure.

To demonstrate the powerful “evolutionary” potential of workspaces in contemporary cities, Toong continues to introduce a new project, focusing on a multi-functional experience ecosystem. The land at 188 Vo Thi Sau covers an area of ​​1250m2, located in the alley opposite the City Children’s House, formerly the Vice Presidential Palace of Saigon. From front to back, the space is reasonably distributed with areas that are both isolated and meet at the same time in a large central space. The project follows this layout to build an ecosystem of offices, places of work and rest for the contemporary business class. The two side compartments were redesigned to become a unique office for the business, bearing the sound of contemporary “factories” with high ceilings and abundant light. The rear part of the house is planned into a utility complex with meeting rooms, open pantry areas and quiet bedrooms. The sky is wide with bold slices of contemporary architecture. In the expanded space, Toong plans to develop more artists’ studios, creative commercial spaces and working rooms for 5-10 people. Posts: Beautiful News

“Hermès lipstick” and “Limited Edition” seem to be two phrases that make any lady pay attention, especially when the brand’s previous limited lipsticks were sold out shortly after. debut. Returning in Spring 2021 with three new Hermès lipstick colors will be named Beige Ebloui, Rose Oasis and Coral Aqua, respectively. Inspired by distant wilds, inhabited by refreshing oases, cacti and warm sand dunes, the new trio of Hermès lipsticks are the perfect blend of pure experience, Modern look and fresh, upbeat inspiration. Defined by the French fashion house as “The embodiment of positive energy”, abstractly but also real under the physical experience, these lipsticks can immediately bring a feeling of satisfaction and happiness. for any lady from the moment she touches the luxurious lacquer finish. Vibrant colors inspired by nature and spring flowers recall the brand’s multicolored vision. The three lipstick colors will respectively bring the warm nude pink tone of Beige Ebloui – the hot pink highlight of Rose Oasis lipstick or the bright red from the Coral Aqua stick. All three shades provide a satin matte finish that makes the lipstick look smoother and brighter on your lips. Like other Hermès lipsticks, you can “refill” a new lipstick color after you’ve used it up, but the three limited lipstick colors mentioned above will only appear in Spring – Summer 2021. In Vietnam, the Hermès beauty product line is currently distributed by Tam Son International Company.
Store address:
Hanoi
– 1st floor, B01-02 Lotte Department Store
54 Lieu Giai, Ba Dinh District, Hanoi
Tel: 0243 728 6338
City. Ho Chi Minh
– 1st floor, Pavilion 113/2, Takashimaya
92-94 Nam Ky Khoi Nghia, District 1
Tel: 0283 620 0704
– Diamond Plaza
34 Le Duan, Ben Nghe Ward, District 1
Tel: 028 3535 6494 Posts : Beautiful Online

Predator Helios 300 Predator Helios 300 – Ultimate Weapon The premium gaming laptop Predator Helios 300 is the laptop that every gamer wishes to own. With an eye-catching design, the monolithic metal Helios 300 stands out from the crowd with its bold Predator design. The Predator logo with Electric Blue LED lights is the highlight on the overall black background of the machine as it is challenging all opponents in front of it. The weight of the machine is only 2.2kg, making it light for a gaming laptop but still keeping the bunker. Advanced heatsink design helps Predator Helios 300 stay cool during gaming as well as heavy tasks. This machine is equipped with two cooling fans, including the latest 5th generation AeroBladeTM 3D cooling fan with 55% higher heat dissipation efficiency than conventional fans. This fan is made up of 89 steel blade blades, only 0.08mm thin, with serrated grooves on each steel leaf to help reduce noise when operating at high intensity. Predator Helios 300 owns the highest configuration up to Nvidia GeForce RTX 3060 graphics card, Intel Core i7 10750H processor, 16GB RAM, and 512GB NVME SSD. The device will also be equipped with a 15.6-inch screen with Full-HD IPS resolution, super-fast scanning frequency up to 300Hz. With this configuration, gamers can smoothly fight all current AAA games without fear of stuttering, lag, or frame tearing. Acer Nitro 5 Acer Nitro 5 – Holding the throne in the popular segment The latest Acer Nitro 5 gaming laptop in 2021 will certainly continue to be a perfect choice in the popular gaming laptop segment. Still maintaining the inherent aggressive gaming lines, Acer Nitro 5 has upgraded the gentle texture on the A side to make the machine more elegant than the previous version. It owns a 15.6-inch Full HD IPS screen, 144Hz refresh rate and 3ms response speed for a smooth gaming experience. The laptop is equipped with a superior cooling system consisting of two fans and well-arranged copper pipes that improve heat dissipation by up to 25% compared to the previous generation. This is greatly optimized with CoolBoost technology that increases fan speed and cools CPU/GPU by 9%. All can be fine-tuned through the NitroSense software that comes with the device. The new Acer Nitro 5 comes with the highest GPU up to Nvidia GeForce RTX 3070, 11th Gen Intel Core processor or AMD Ryzen 5000 series. The machine is equipped with up to 512 GB SSD M.2 PCle (upgradable up to 2TB SSD with 2 M.2 SSD slots and 2 TB HDD) and 8 GB RAM (upgradable up to 32 GB DDR4 3200MHz RAM) ). Acer Swift X Acer Swift X – Thin and delicate, great performance Acer Swift X laptop is known as a thin and light laptop with hidden power inside. Acer Swift X is equipped with the latest Nvidia GeForce RTX 30 Series GPU, allowing the thin and light laptop to have extremely powerful graphics processing and rendering performance. Acer Swift X has a case design made from high-grade monolithic alloy, combined with a youthful and equally luxurious Safari Gold color. The device has an ultra-light weight of only 1.4kg, and is 17.9mm thin. Swift X owns an ultra-thin bezel-less screen of only 6.3mm, giving an extremely spacious working space and experience. The device has a huge battery life of up to 11 hours continuously, supports FastCharging fast charging technology that allows fast charging within 30 minutes for continuous use for 4 hours. Special warranty for high-end Acer products All Acer gaming laptops and Swift Series are entitled to 3S1 fast warranty: fast warranty, within 3 days including Saturday and Sunday, more than 3 days 1 to 1 exchange for products. For details on 3S1 Warranty please visit here. Retail price Predator Helios 300 using a new processor and graphics card will be officially on shelves in Vietnam with prices from VND 41,990,000 The new Acer Nitro 5 will be available in Vietnam with prices ranging from VND 28,990,000 to VND 39.990,000 Acer Swift X will be available in Vietnam with a retail price of VND 29.990,000

The 43-inch version of the M7, a flagship product, the M7 display is now larger than 43 inches to maximize productivity and enhance entertainment, featuring an edge-to-edge design for an immersive experience time to work, study or play. With its 4K Ultra-High Definition (UHD) display, the 43-inch M7 can seamlessly switch functions, going from a dependable work device to an instant 4K entertainment hub with streaming apps. built-in content streaming, speakers, and built-in HDR10 technology to optimize every detail of 4K content. As part of Samsung’s sustainability program, the 43-inch M7 display includes a solar-powered remote control, made from recycled plastic, that is eco-friendly as it can be charged with a battery. Sunlight, light or a USB-C connection, Smart Monitor is fully equipped with USB Type-C ports, USB ports and Bluetooth 4.2 capabilities. Users can connect personal mobile devices with a quick tap using Tap View, project content via Screen Mirroring, or with Apple AirPlay 2. The display also supports Microsoft 365 apps, allowing users to view and edit documents and save them in the cloud even when not connected to a PC, thanks to built-in Wi-Fi. The popular M5 version is now available in a sleek and stylish white design for both the 27- and 32-inch models. The new color pairs perfectly with minimalism-inspired designs and adds a finishing touch to any interior aesthetic, perfect for those with a refined taste. The 24-inch version of the M5 has Full HD resolution making it the most accessible monitor series in terms of size and price. The compact size of this version makes it well-suited for small workspaces, or for customers who are simply looking for a good multi-function monitor. Voice assistants have been upgraded from these to allow not only Bixby but also other voice assistants like Google Assistant and Amazon Alexa. The Remote Access feature will also be updated to ‘PC on Desktop’ in June, allowing for a simple and secure connection between the display and external PCs for improved usability.

Anker launches second-generation GaN charger that can charge MacBook Pro M1. Photo: Anker GaN is the breakthrough that allows Anker to create powerful fast chargers in a smaller size. In contrast to silicon, which is commonly used in most chargers, GaN provides an efficient way to disperse heat, allowing the charger to operate safely at a faster rate. Nano II Series includes 30, 45, and 65 watt chargers with the same design but only varying in size each, which are smaller and faster charging options for consumers. Each comes with a USB-C port and Anker’s PowerIQ 3.0 technology that charges devices up to 3x faster than a 5W power bank and is compatible with Samsung’s super fast charging. Among the charging models, it is worth noting the 65W Nano II charger, this is a charger with outstanding power, it can charge most smartphones on the market, tablets or laptops. USB-C. This charger can also charge Macbook Pro M1 at full speed. Some devices can use the Anker Nano II charger. Photo: Anker GaN II technology was developed using Power Integrations’ InnoSwitch 4 and Anker will be the exclusive partner for this technology. InnoSwitch 4 is a powerful 750V voltage-coupled, high-frequency flyback switch that utilizes Power Integrations’ PowiGaN technology. Balu Balakrishnan – CEO of Power Integrations said, integrating the InnoSwitch 4 chipset in the Nano II charger will bring a compact, attractive design and high efficiency during use. The GaN Nano II charger is now available for pre-order via Amazon and on Anker’s site. The 30W version is currently priced at 30 USD, the 45W version is 36 USD and the 65W will be ordered for about 40 USD.

This April, the month of the 60th anniversary of the legendary three-hole shoe that everyone had in the 1990s, the British shoe brand is releasing the latest 1461 designs: fashion, bold and individual count more than ever. January 2021, the first version is released: 1461 Peppermint Green with signature Smooth leather in a fashionable and striking mint green color scheme. Coming in February, the 1461 Zip model features a new Leo leather, with an impressive design with raised eyelets and zippers for an unmistakable personality. Or the improved version of 1461 Elastic with a shoeless design, replaced with an elastic band, which is both convenient to wear and retains the classic shape with Dr. Martens. 1461 Iced – the new design of the fashion brand symbolizing the rebelliousness and personality of the youth On this occasion, Dr. Martens also launched the 1461 Iced version that improves the famous durable sole with transparent material. Air cushioning Bouncing Soles helps shoes have a sole structure combined with an inner air cushion to help support the feet and provide maximum comfort. . Posts: Beautiful Fashion

Monarch’s electric plow. Photo: CNN CNN channel (USA) said that the plow was programmed to perform the tasks of digging trenches and reaping and harvesting. Manufacturer Monarch says this electric plow can work for 10 consecutive hours after 5 hours of charging. Although there is no operator, but based on US regulations, the plow is designed to be operated remotely. Thus, the operator can remotely command the plow to stop working when necessary. The plow is also equipped with sensors to avoid collisions with livestock and works automatically next to farmers. Monarch claims that when these electric plows come to market, they can reduce carbon dioxide emissions by an average of 53 tons per year, equivalent to the emissions of 14 gasoline-powered cars. In addition, this electric plow has the ability to collect data during operation, helping to provide information about crops and support for farmers to promptly handle arising problems such as lack of irrigation water. … Below is a video simulating the operation of the plow published by Monarch: Monarch expects to sell the first plow in the next two months to farmers in California, Washington and Oregon for an expected price of $50,000. These farmers will work with Monarch to perfect the electric device. Monarch expects to mass produce electric plows by the end of this year. According to Monarch, the electric plow can save farmers thousands of dollars a year in fuel and labor.

The biggest change on the Vive Pro 2 is a new screen with a resolution of 5K (2448 × 2448 pixels), a refresh rate of up to 120Hz and a viewing angle of 120 degrees. This is a big upgrade compared to the original Vive Pro launched in 2018 with only 2880 x 1600 resolution, 90Hz refresh rate and 110-degree viewing angle. Vive Pro 2 also supports Display Stream Compression (DSC) technology, the first to be equipped on a virtual reality headset. DSC is a lossless standard that keeps image data transmitted to virtual reality glasses intact, often found on high-end monitors. HTC says the Vive Pro 2 brings “minimum motion blur”, a screen door effect, showing grid lines on many older VR headsets, which have been almost completely eliminated on the Vive Pro 2. Besides the screen, the Vive Pro 2 has handy features like an adjustable strap, a dial that adjusts to size quickly. The built-in headset is Hi-Res Audio Certified with 3D spatial sound and works with third-party headsets. The new Vive Pro 2 will also work with all Vive SteamVR accessories, including the new Vive tracker, the new Vive Facial Tracker, any SteamVR controller, and more. The look is sleeker and more sophisticated, along with a slightly more compact size than its predecessor. HTC Vive Pro 2 is currently priced at 799 USD. If you upgrade from Vive Pro version, there will be a promotional price of 749 USD. The full version with included accessories, including a controller and Base Station 2.0 motion tracker, is priced at $1,399. According to Theverge

The park covers an area of ​​more than 56 hectares, located in the coastal town of Bangsaray, just 20 minutes from Pattaya and 90 minutes from Bangkok. Scheduled to open in October, Aquaverse will be a unique water park and amusement destination for Thailand and visitors from all over the world. Photo: PHP Aquaverse will include eight highly immersive and original themed zones with a host of amazing attractions both underwater and on land. Glider Men in Black This is Aquaverse’s most exciting and thrilling roller coaster, including water slides, some up to 12m high that take visitors straight down the MIB Deep Hole. Ghostbusters Supernatural Experience Enter the Ghostbusters portal and pass through ghost traps as you glide down the roller coaster or tour the world’s first and only fully enclosed water dome. Bad Boys Race Experience the thrill of the chase and go full throttle on a Miami city themed outdoor go-kart track. Jumanji Jungle Adventure Enter Jumanji’s world bravely through wild jungle-themed waterslides, visit Mount Jaguar while being chased by a pack of macaques before plunging into Jumanji’s pool! Hotel Transylvania’s Kid Friendly Area Khu This is the largest and most attractive water park of Aquaverse with more than 100 exciting water games. Surf’s Up in Surfing Paradise The monumental artificial surf area brings the feeling of facing the waves in the deep sea for visitors. Visit Cloudy’s Lazy River with a Chance of Meatballs Take a break from the day’s thrills by touring the Aquaverse along the lazy river and meeting the lovable food beasts from the hit movie. VIVO Wave Pool The wave pool area is the ideal venue for music events and live shows, where world-class international artists and DJs will perform.

While the standard version uses a perforated screen with dual cameras on the back, the Flip version inherits the design of the previous generation with a 4-sided overflow screen, flip camera. Zenfone 8 is equipped with a dual camera system with a 64-megapixel main sensor Sony IMX686 and an ultra-wide-angle camera, 12-megapixel Sony IMX363 sensor. The camera is equipped with familiar features such as phase detection and dual pixel focus, optical image stabilization, macro photography… The front camera of the device has a resolution of 12 megapixels. Zenfone 8 Flip has a 180-degree rotating module with the rear camera cluster as two main cameras and an ultra-wide-angle lens similar to Zenfone 8, but with an additional telephoto camera using an 8MP Ommi Vision sensor. Both devices use AMOLED screens with a maximum brightness of 1,000nit, support for HDR10+ and DC Dimming technology to prevent flicker at low brightness. The standard Zenfone 8 has a 5.9-inch screen, 120Hz frequency, and the Zenfone 8 Flip has a 6.67-inch screen, but the frequency is only 90Hz. Asus equips the most advanced processor chip today for its product duo – Qualcomm Snapdragon 888, supports 5G and even Wi-Fi 6e. Zenfone 8 has 3 RAM levels of 6/8 and 16GB with 128GB and 256GB internal memory options, while Zenfone 8 Flip is 8GB and 256GB of internal memory. In terms of software, both models come with ZenUI8 pre-installed on the Android 11 platform with a user interface close to stock Android. Zenfone 8 has a 4,000mAh battery and Zenfone 8 Flip has a 5,000mAh battery, both supporting 30W fast charging. In terms of price, Zenfone 8 has a suggested price of 599 euros and Zenfone 8 Flip starts at 799 euros in Europe. according to Gizmochina

The 11th-generation Intel Core H-Series is the first laptop processor designed on a 10 nm process with a maximum clock speed of up to 5.0 GHz thanks to Turbo Boost Max technology. According to Intel, these new CPUs promise a speed improvement of up to 19% over the previous generation. Core i9 11980HK processor in many different computer segments. Photo: Intel. In particular, the Core i9 11980HK model delivers top-notch performance on a laptop for gamers, content creators and office professionals. Additionally, the new platform also includes dual-digit and multi-core performance improvements, DDR4-3200 direct-mounted memory, and 20-lane PCIe 4.0 lanes with Intel fast storage technology, 3X faster than other microprocessors on the market. 11th Gen Intel Core H-series consumer mobile processor. Photo: Intel. The new chips will support Intel Killer Wi-Fi 6 / 6E (Gig +), Thunderbolt 4 at 3x faster speeds (40 GB per second) and up to 75% less latency compared to previous Wi-Fi 5 chips. . These commercial chips will support Intel’s vPro platform that includes security features and enterprise-specific management tools. Gaming performance comparison between new chip from Intel and AMD Ryzen. Photo: Intel. In terms of gaming performance, the Core i9-11980HK model offers better frame rates than the predecessor Core i9 in titles like Far Cry New Dawn, Grid 2019, Hitman 3, Tom Clancy’s Rainbow Six Siege … In addition, the 11980HK model also beat rivals AMD Ryzen 9 5900HX and Ryzen 9 5900HS on these titles. It is expected that 80 new laptop and chip-based workstations will be launched in the market by 2021.

TikTok was the first platform that started the short clip trend and was quickly copied by other social networks like Facebook, Instagram, Snapchat and YouTube. As the market for short video features became more competitive, platforms launched funds to reward creators as a way to engage users. YouTube says the new fund will pay thousands of creators each month whose YouTube Shorts video gets a lot of engagement from viewers. YouTube also adds that the fund will launch in the coming months and pay creators this year and 2022. But YouTube isn’t the only big guy with a bonus feature for content creators. In July last year, TikTok launched a fund for creators worth more than $ 1 billion over three years to entice users. Meanwhile, Snapchat announced a $ 1 million daily reward for users with top engaging content on Spotlight. According to Reuters

The company describes it as looking like leather, giving the experience a soft and supple feel. Photo: adidas. Accordingly, Mylo is a material produced by mycelium. The fibers are linked together and can grow on the ground. They take less than 2 weeks to develop. Once finished, it can be dyed, manipulated and stitched like leather. This shoe model is renewed with a cream-colored upper body with 3 perforated stripes. The familiar green heel pad is replaced with the words “Mylo” and the branding logo. All are made of improved materials. The sole of the shoe is made of natural rubber. “This is a big step forward in our bold ambitions to help end plastic waste. As a brand we continue to explore the possibilities of material innovation,” said Amy Jones Vaterlaus – adidas spokesperson – said. adidas launches new version of Stan Smith made from mycelium. Photo: adidas. In its initiative to eliminate plastic waste, the German fashion brand made progress by the end of 2020 with more than 50% of its used polyester recycled. WWD that by 2024, the “giant’s” goal is to have 100% recycled polyester used in liquid products. The company also plans to cut carbon emissions by 30% by 2030 (compared to 2017) and achieve carbon neutrality by 2050. Stan Smith is a shoe model named after the American tennis player. It has confirmed its place in fashion history with unique styling on adidas signature designs. Mylo is dyed to create products that look like real leather. Photo: adidas. How to restore Gucci shoes worth 680 USD Restoring expensive shoes takes many steps. In particular, the cleaning of the inside and the outer shell are important.

Not to mention, with 7.1 Surround Sound technology and 40 mm Razer TriForce driver, the patented audio driver debuted for the first time on the Razer BlackShark V2 line of electronic sports headphones, now available on The Razer Kraken V3 X delivers the ultimate in high fidelity sound quality. Along with the support of the Razer HyperClear unidirectional microphone, the Kraken V3 X also ensures clear, full voice streaming while gaming. Remarkably, with a super light weight, only 285 grams, super lightweight hybrid fabric with active foam cushion will help gamers comfortably enjoy long games. The Razer Kraken V3 X is equipped with Razer’s exclusive RGB backlighting technology system with over 16.8 million colors, allowing gamers to customize the lighting on the headset to enhance the listening experience. Products are sold in Vietnam through distributors and Razer authorized units in Vietnam with the price of 1,890,000 VND.

The latest collection is detailed by Dune London through sparkling jewelry, baguette heels and colorful diamonds. Along with that are the designs of hugging shoes, open-toed high-heeled sandals or elegant high-heeled shoes. Soft colors like pink, sky blue and glass blue create a soft, elegant feel for the new collection. The modern Mule is the flagship product with soft Brazillian leather, with smooth cushioning and twisted accents on the square straps. The design to the motifs in the spring-summer 2021 collection has all been completed by the brand’s own designers. Spring period is the ideal time to wear accessories such as pearl brooch and sparkling pearls, or adorn your outfit with clutch bags. Most notably the return of the prevailing miniature totes padlock accent. Micro-cross bags or bold color mini-cross-phone purses are also considered convenient fashion accessories. Inspired by spring air, Dune London uses natural materials such as coarse fabric, straw and linen in products suitable for both spring and summer. In it, a round rattan woven bag with a top handle, with pearl beads promises to be a charming summer accessory. Entering the new season, Dune London brings a vibrant color palette mixed with soft neutral colors. Bright colors of orange, tangerine, lemon, kiwi; Blue, banana yellow and watermelon pink help bring out the typical joyful and positive feeling of summer Loyal to the value of the brand, Dune London wishes to continue to bring special things to this collection. It is to focus exclusively on the product through its own design details. The brand also offers a wide range of footwear for men, from sophisticated loafers for a well-rounded look, to smart sneakers to incorporate office outfits. Thanks to that, the Spring / Summer 2021 collection promises to bring confidence and comfort to men. The Spring-Summer 2021 collection shows the classic in fashion style, at the same time exploits modern trends without forgetting flexibility and comfort. The collection is available at all Dune London stores nationwide. Readers refer to the store system https://www.acfc.com.vn/maplist?brand=dunelondon.html&utm_source=PR&utm_medium=Zing-DUNE&utm_campaign=SP21&utm_content=All, online shopping https://www.acfc.com .vn / dunelondon.html? utm_source = PR & utm_medium = Zing-DUNE & utm_campaign = SP21 & utm_content = All.

“The Golden Heart” is the “brainchild” of Vietnam’s most talented and famous creative team: “stage witch” Pham Hoang Nam, musician Huy Tuan and choreographer Tran Ly Ly. . This show also has the participation of fashion designer Tom Trandt – Top 15 talented young designers in the world. With the participation of hundreds of international artists with diverse art forms, “The Golden Heart” will bring viewers through many different levels of emotions. Visitors will be able to turn through the pages of the book to discover the romantic but difficult love story of Huong Duong and Dao Chuong in Heart Kingdom. KDL Sun World Ba Na Hills at night. There is a fairytale space of a noble royal party, with the closeness and simplicity of a European village, there is a fierce battle between the two forces of good and evil, with a brilliant revival after When you win… All will be linked by music, by beautiful choreography in the sophisticated and sophisticated costume “collection” designed exclusively for the show. In just 25 minutes of enjoying, visitors will be overwhelmed in the world of “The Golden Heart” with so many new and unique things. Officially performing from April 30 to September 15 at 10:30 and 14:00 daily at Noel Plaza, the show “The Golden Heart” will definitely continue to conquer the audience this summer, making a a new mark of Sun World Ba Na Hills. KDL Sun World Ba Na Hills at night. Amazing Ba Na Hills – Ba Na region miraculously bustles in the festive season In addition to the show “The Golden Heart”, “Asia’s Leading Theme Park” continues to be the highlight of the festival with the return of the Food Festival and B’estival Beer which has been taking place for more than 4 months, from 30 / September 4-15. Visitors will awaken all senses and immerse themselves in “no-distance fun” with a series of experience activities. Transforming into European citizens in colorful outfits, enjoying the quintessence of Asian and European cuisine and fine German beer are the highlights of the Culinary and Beer Festival. This is also an opportunity for visitors to be sublimated when harmonizing with entertaining entertainment activities at the “Land of the Summer Festival” such as: Finding King Bia, Challenging Food Gods, enjoying street art shows. In particular, visitors do not miss the opportunity to enjoy a unique performance in the water at Beer waterfall taking place in two hours: 11:30 and 13:00 daily. Pictures of the Sunlight Dance show. From April 30, the night combo “Ba Na by night” officially returns to increase the experience for visitors. Choosing to join the unique Ba Na night discovery journey, you will enjoy the sparkling night scene with special art shows such as fire dance, rock band, campfire … The cost of night combo package Ba Na super saves only 650,000 VND / adult, 470,000 VND / child, including cable car ticket price and dinner buffet at Beer Plaza restaurant, two-way shuttle bus from the city center to Ba Na. “Asia’s Leading Theme Park’s Renewal Effort” Also on this occasion, Sun World Ba Na Hills will put into operation the 6 Champa – Taiga cable car from the foot of the mountain straight up to the top area, visitors can freely watch Ba Na mountains entering the best season. in the year with a variety of colors. In particular, the station of this cable line has the style of European Taiga coniferous forest, is the first modern arrival station in Ba Na integrating many ancillary works such as restaurants, cafes, shopping points …, will definitely bring new experiences and quality check-in corners for visitors. At the same time, Taiga buffet restaurant with natural and green space will be officially put into operation to make the journey to discover the top of Mount Chua fully. Food Festival and B’estival Beer. One more experience for visitors when from May 25, the European Medieval Fair was put into operation. Recreating the living space of the old European fair, visitors will become true European citizens, participating in many trading activities, prize-winning games … while walking between the Medieval Fair. Besides, Morin Rose Garden is a new discovery place that visitors cannot ignore. More than 12,000 roses of all kinds are arranged artfully, stretching from Morin garden to the European Fair, bringing a romantic and colorful rose space. Food Festival and B’estival Beer. With a series of performances, festivals and many new products released, Sun World Ba Na Hills’ relentless efforts to increase the experience for visitors. In the context of the COVID-19 epidemic still having negative impacts on the tourism industry, a fresh Ba Na with well-invested shows, with new products and services will contribute to inspiring visitors. to Danang in general and tourist area in particular. Following the success of the Sunshine Dance Festival, the show “The Golden Heart” promises to continue conquering the audience this summer. Mr. Nguyen Lam An – Director of Sun World Tourist Area Ba Na Hills said: “ This summer, visitors to Ba Na Hills will witness a dramatic change, so that each time coming to Ba Na is a new, interesting and attractive feeling until the end of the journey. In addition, the quality of service continues to be enhanced by Sun World Ba Na Hills so that visitors come to Ba Na not only to take pictures, to visit, but also to retain emotions and memories that will never be forgotten. Amazing Ba Na Hills is the choice you can not miss on this occasion “. A vibrant and vibrant Ba Na with jubilant festival space, with an impressive “new shirt”, is it enough to urge you to come to Sun World Ba Na Hills? COMBO AMAZING (Applied from 30/4 – 30/9/2021 – Cable car ticket combo and lunch buffet) (Children under 1m free)

One of my favorite spring styles is her flip flops and sandals made of leather. With Microwobbleboard cushions, each shoe / shoe is firmly supported with insole sizes from 3 – 4cm and designed with a full-foot curvature, providing a comfortable feeling when traveling all day. According to a representative of FitFlop, the FitFlop Rally sneaker line is winning the hearts of women with the classic tennis shoe that is engineered with Anatomicush soles made of lightweight, soft Eva material, resistant to blistering. and deodorizing. To do this, FitFlop redesigned the best-selling Rally sneaker line with a soft, lightweight, breathable multifibre knitted material. The FitFlop representative also emphasized that, for feminine girls, FitFlop’s Tonal Allegro Airyknit Ballet Flats is the ideal choice. This model uses the Dynamicush Foot Cushion Technology with high elasticity, which minimizes the impact of each step and makes the shoes more comfortable than ever. In addition, FitFlop also did not forget to renew the Allegro doll shoe collection that once “stormed” and became a must-have doll shoe for every girl. Allegro Spring Summer 2021 will blow a new wind with outstanding “extreme” colors. Sharing about the reasons for choosing yellow as the dominant color, the FitFlop representative said: “Gold is a sign of the positive sun and the color of 2021 chosen by Pantone. After an eventful 2020 year, FitFlop wants to blow a positive breeze with the eye-catching and inspirational color collection. Ready for a sunny summer day, FitFlop’s newest Spring Summer 2021 footwear collection will help each person refresh their wardrobe or prepare for a long trip. FitFlop Shop online: https://bit.ly/2SaF4Ly In Vietnam, FitFlop is exclusively distributed by European Fashion & Cosmetics Company Limited (ACFC).

Recently, on the 30th anniversary of its establishment, Ajinomoto Vietnam Company has introduced to Vietnamese consumers a completely new seasoning product called AJI-NO-MOTO UP High-Quality Multi-Purpose Seasoning Powder. The product not only helps to cook more delicious dishes thanks to its ability to highlight the natural deliciousness of each ingredient, but also saves time in the seasoning process. AJI-NO-MOTO UP premium multi-purpose seasoning powder helps to cook better thanks to the ability to highlight the natural deliciousness of each ingredient. AJI-NO-MOTO UP multi-purpose seasoning powder is easy to apply to all kinds of dishes from simple to sophisticated, helping to highlight the natural deliciousness of the ingredients, ensuring “good taste”. for each dish, to make daily cooking become a joy for housewives, contributing to delicious and warm meals of every Vietnamese family. With light yellow powder, AJI-NO-MOTO UP is the perfect combination between AJI-NO-MOTO MSG, pork bone extract powder and selected ingredients such as palm oil, onion powder … can be used in combination with other basic spices such as salt, salty spices, sugar … to harmonize and match the family’s taste. Products can be combined with other basic spices, bringing harmonious taste to all dishes. AJI-NO-MOTO UP High-Quality Multi-Purpose Seasoning Powder is the perfect combination of selected ingredients and a closed production process using modern technology from Japan, from the selection of raw materials. to the final product, quality indicators are always strictly controlled to ensure the best quality products reach consumers. Products are now sold at traditional grocery and markets in the southern provinces and CO supermarkets. OP Mart, MM Mega, Big C, Lotte, Aeon, Vinmart, E-mart nationwide. With outstanding features, high quality multi-purpose seasoning powder – AJI-NO-MOTO UP will surely bring the experience of using new spice with convenience and quality, becoming a valuable assistant for people. Vietnamese housewives in preparing dishes every day, bringing delicious and warm meals to all families./. Ajinomoto Vietnam Company was established in 1991 with the mission: “Contributing to the further development of the country of Vietnam, contributing to bringing happiness and health to the people in Vietnam through a moist culture. real and develop food resources ”. Currently, the Company is trading in the main areas including spices, food and beverages. With the “unique features” in the food and health sector, we are conducting pioneering activities called ASV (Ajinomoto Group’s Shared Value Activity), to contribute to solving the urgent problems of the society through production and business activities of the Company. Ajinomoto Vietnam is helping to improve the nutritional status of a healthy life, develop food sources in the agricultural sector and aim to become a typical citizen in energy and natural resource saving activities. . Ajinomoto Vietnam Company has 2 factories in Bien Hoa and Long Thanh, Dong Nai Province; 3 distribution centers in Long Thanh, Hai Duong and Da Nang with more than 60 sales branches. The total number of employees working nationwide is more than 2,300 people. For more information, please visit https://www.ajinomoto.com.vn.

The tool will automatically estimate the amount of electricity consumed by each electrical device each month. (Photo: evn.com.vn) Vietnam Electricity Corporation ( EVN ) developed a tool to help households estimate their monthly electricity consumption based on their electricity usage habits and household electrical equipment characteristics. Accordingly, customers can access to use this tool at the website: Customers need to enter some basic personal information: full name, customer code, city area; type of house (apartment or private house), number of people living in family … Entering the background information as above should be accurate, according to reality, to ensure the tool can estimate the most accurate power consumption. Next, also on the website, customers will provide information about the quantity and type of household electrical appliances in use, including: Basic equipment (such as electric cookers, refrigerators, lights …) , equipment that consumes a lot of electricity (such as air conditioners, clothes dryers, ovens …). Along with that, provide data on the frequency, level, and habits of using these devices. Based on customer data provided, the tool will automatically estimate the amount of electricity consumed by each electrical equipment each month. This tool also shows the device that consumes the most electricity in each household in the month, helping customers to adjust their electricity usage habits effectively and economically. The tool’s algorithms also automatically update and analyze the temperature in the locality where the customer lives to calculate. Quantity electric used There may be differences in the difference between months and seasons of the year for a household electrical appliance. “Currently, this tool is being deployed to integrate into websites and customer care applications of the Power Corporations in the corporation,” added the representative of EVN./.

In addition to environmentally friendly dyeing technology, all costumes in this Tennis Collection are made from PRIMEBLUE – a high-grade recycled material made from Parley Ocean Plastic (Parley Ocean Plastic) waste. This is part of adidas’ effort to materialize its commitment to eliminate the use of virgin plastic entirely by 2024, following the sustainability orientation of the adidas Tennis product line. Tennis collection includes new Bodysuit models and key products for Spring-Summer 2021 such as Next Level shorts and Y-Dress Tennis skirts Following the success of Tennis apparel models that combine fashion and performance, adidas design team has created an impressive color palette for the new collection so that athletes can stand out at the same time. on the field, while maximizing your ability, while minimizing negative impacts on the earth. With only 4 colors dyed red, blue, black and white, the designers have blended to create eye-catching blends with prominent purple, blue, gray colors on the black and white background. In addition, the laminated fabric material also has its own nuances, creating a sparkling effect, changing colors for the outfit with each movement. Famous player Garbin will Muguruza share : “The costumes have a big influence on the quality of the game. The fit, and the comfort Performance has always been essential, but there is another factor as important as sustainability that people often ignore. I personally take this point very seriously when choosing my outfit, so I really like adidas’ new collection. BST’s state-of-the-art dyeing technology is a huge step forward in improving the durability of tennis wear without compromising on performance, under any conditions ”. The Tennis collection will include new Bodysuit models and Spring Summer 2021 flagship products such as Next Level shorts and Y-Dress Tennis Y-Dress. In addition to the performance-focused line of apparel, adidas also updated the new Tennis shoe with trendy blue-purple tones, cleverly designed to highlight key technical details, perfecting the overall aesthetics. collect. In the next season, tennis player Kristina Mladenovic choose to accompany the adizero Ubersonic 4 in the new Tennis BST. This shoe has the most advanced technologies to help players react to situations faster than ever. The midsole employs Lightstrike ultra-light cushioning technology for optimal speed movements without directly affecting the feel of the pitch. The shoe body is designed in a sock-like structure with a comfortable, breathable mesh fabric, providing excellent stability and support, making navigation or lateral movement easy. . The upper body of the shoe is made of high quality PRIMEGREEN materials with 50% recycled materials. Tennis player Dominic Thiem Also choose a shoe model in the new Tennis BST for the upcoming matches, which is an upgraded version of the adidas SoleCourt with a TPU shoelace, fixed torsion bar between the foot, the midsole using BOOST technology and 3D heel cushions for maximum durability, stability and comfort. This shoe is also made from PRIMEBLUE material. Player Dominic Thiem also chose a shoe model in the new Tennis BST for upcoming matches The latest adidas Tennis collection will be available for sale from today on https://www.adidas.com.vn/en and through the adidas application. For more info, follow @adidasTennis on Instagram and use the hashtag #EndPlasticWaste.

As the latest generation of the A-Series, OPPO A74 is equipped with a large 5000mAh battery with 33W fast charging capacity. With a large battery with fast charging, the use of the device will be extended. The battery capacity on OPPO A74 reaches 54% after 30 minutes of charging and is fully charged in 72 minutes. It also offers extended phone runtime and night charging modes. Equipped with Qualcomm Snapdragon 662 chip, 8GB RAM, OPPO A74 offers better performance with low latency, for the ability to handle tasks such as streaming video, playing games or texting, … Meanwhile, ROM 128GB helps store lots of data without frequent cleaning. OPPO A74 owns a FHD AMOLED hole-punch screen, with a screen-to-body ratio of 90.8%, for a large display space. In addition, the 6.43 inch screen also supports eye protection. The rookie of OPPO’s A-Series line is equipped with a rear-facing 3-camera system, including: 48MP main camera, 2MP depth-of-field camera for taking portrait photos to remove fonts and a 2MP macro camera suitable for capturing details small. Comes with 15 color filters and Night Mode, which can improve photos taken at night or in low-light environments. On the front is a 16MP selfie camera that supports AI beauty. The perforated front camera has a diameter of 3,688 mm, the thin border is 1.60 mm, equipped with an external light ring that will light up when using the camera or having an incoming call. OPPO A4 with 3D curved body comes with two color options of black and blue, completed by OPPO’s color embedding process. The device is equipped with a number of privacy security features built into ColorOS 11.1, such as: App lock – allowing users to set a password for apps when needed; Secure account – users can store their photos, videos, documents privately. The unlock mechanism is also integrated under the screen. OPPO A74 with two colors Black Strong and Stylish Blue equipped with 8GB RAM + 128GB ROM will be available from 24/4/2021.

Ten years later the Bal des Roses collection, Jewelry Creative Director at Christian Dior, Victoire de Castellane, launched a new high-end jewelry collection, Rose Dior. The collection includes 54 brilliant jewels made of delicate gemstones. Rose Dior jewelry continues to honor the rose. This is a flower that Monsieur Dior once loved. Rose Dior jewelry collection is inspired by rose and natural world Rose Dior consists of watches, necklaces, earrings, brooches, rings and bracelets. The collection affirms the workmanship and class of the French fashion house. Inspired by flower buds picked in the morning, to petals blooming in the evening, the items in the collection shine elegant beauty, full of sophistication. The jewelry in the RoseDior collection is exquisitely crafted. Victoire de Castellane blends inspiration from the natural world and masterful industry of the French fashion house into the Rose Dior collection. People still see the appearance of real flowers, real branches, early morning dew, … in the exquisitely crafted jewelry. Victoire also said she does not want to stick with something fading. Therefore, she creates flowers carved from precious stones that can last forever. Jewelry is made from precious stones, diamonds, and emeralds The French fashion house has selected the most beautiful gems so that they can be shimmering under the light. From there create gorgeous rings and necklaces. The impressive color of the stones is also a prominent feature of the Rose Dior collection. La D de Dior watches and jeweled earrings. In particular, the La D de Dior watch design is a unique highlight in Rose Dior. The dials hidden behind the petals are made of pink sapphire. Y-shaped necklace. The Y-necklace is encrusted with beautiful blue gems. The white ring is made from gold and pink spinel stones, platinum, emerald, tsavorite, blue jade and diamonds. Rose Dior Ring. At Rose Dior, every jewel is hand-placed, cut and finished with the utmost precision and hand-crafted technique. The collection deserves a legacy of luxury and high-end French fashion house jewelry.

Photo by Zhou Cong

Picture/Visual China

Text / Huang Ting Zhou Cong On April 22, the Department of Human Resources and Social Security of Guangdong Province (Guangdong Province “Cantonese Cuisine Master”, “Guangdong Technician” and “Southern Guangdong Housekeeping” Three Project Leading Group Office) and the Guangdong Provincial Branch of the Bank of China jointly issued the “Boosting” Cantonese Cuisine The “Master”, “Guangdong Technician” and “Nan Yue Housekeeping” project implemented the exclusive financing service plan for promoting employment and entrepreneurship. The first 9 customers who landed signed contracts and awarded licenses on site. Comrade Chen Yiwei, Secretary of the Party Leadership Group and Director of the Department of Human Resources and Social Security of Guangdong Province, and Comrade Li Ruiqiang, Secretary of the Party Committee and President of the Bank of China Guangdong Branch, attended the meeting. The Department of Human Resources and Social Security of Guangdong Province and the Guangdong Branch of Bank of China jointly issued the “Promoting “Cantonese Cuisine Masters”, “Guangdong Technicians” and “Southern Guangdong Housekeeping” Projects to Implement Exclusive Financing Service Plans to Promote Employment and Entrepreneurship. The policies, resources and wisdom of banks, associations, leading enterprises, etc., provide precise services for skilled talents and related service organizations. Both the government and the bank will strengthen the sharing of information about skilled talents and related service organizations’ financing needs, financial rewards and qualifications, and support rapid Submit for review and approval to ensure that skilled talents and related service organizations obtain loans efficiently. The launch of the “Service Plan” will create targeted financial services for skilled talents and their service organizations, meet the funding needs of various types of high-skilled talents and related service organizations at all levels in Guangdong Province in the process of innovation and entrepreneurship, and create a “work and enjoyment” The good atmosphere of “only good use, technical expertise, and old-age care” will better promote skill innovation, skill employment, and skill enrichment. At the event site, the first nine customers who landed were invited to sign contracts and award licenses. Chen Guanzhong, an entrepreneur of the “Zhongji Yunlai” store in Zhengguo Town, Zengcheng District, Guangzhou, said that he opened a store in the town last year, but due to insufficient funds, only 1/3 of the store was used. The catering industry is operated on a small scale without mortgage. In the past, it was difficult to borrow money from the bank. Now with the exclusive financing plan jointly launched by the Human Resources and Social Security Department and the Bank of China, it will quickly receive financial support, which will further expand the store and have more confidence in future development. Yang Bo, chairman of the Guangdong Association of Elderly Service Industry, also said frankly that despite the high level of social attention in the elder care industry in recent years, financing for elder care institutions is not easy. This exclusive plan can not only solve the financing problems of the organization, but also solve the financial needs of home ownership, study and further education, and children’s education for excellent domestic employees. It is really considerate.

It is understood that the “Service Plan” has three series of exclusive financing products: “Cantonese Cuisine Master”, “Guangdong Technician” and “Nan Yue Housekeeping”, closely linking the three projects of “Cantonese Cuisine Master”, “Guangdong Technician” and “Nan Yue Housekeeping”. The service targets include not only individual skilled talents and innovative entrepreneurial entities of skilled talents, but also market entities, vocational skill training institutions, schools, etc. that establish employment relationships with skilled talents. For corporate loans, the maximum limit of a single corporate mortgage-free guarantee loan is 10 million yuan; the corporate loan period is up to 5 years, and the grace period for repayment can be set in accordance with the actual situation. The Bank of China corporate E-loan business can also be borrowed and repaid on the line. Interest is calculated on a daily basis. For personal loans, the maximum amount of personal business mortgage guaranteed loans is 10 million yuan, the maximum amount of personal business mortgage-free guaranteed loans is 2 million yuan, the maximum personal consumption mortgage-free guaranteed loan amount is 300,000 yuan, and the maximum period of personal business loans is 10 years. People who apply for personal consumption loans can also be given preferential treatment.

The three projects of Guangdong Province’s “Cantonese Cuisine Master”, “Guangdong Technician” and “Southern Guangdong Housekeeping” are the provincial party committee and the provincial government implementing the important speech and important instructions of General Secretary Jin Ping to Guangdong, focusing on meeting the needs of the people for a better life and supporting high-quality development. Major livelihood projects deployed. The provincial party committee and the provincial government put the three projects in an important position, and made every effort to build a strategic brand in Guangdong, and achieved obvious results.

At present, there are 13.32 million skilled talents in the province, of which 4.45 million are high-skilled talents. The province’s 184 technical colleges and vocational colleges have opened Cantonese cuisine-related majors, and built 100 provincial training bases and master studios. “Cantonese cuisine masters” trained 154,000; currently, the basic information of housekeeping attendants collected on the national and provincial housekeeping platforms exceeds 700,000 person-times, four major training programs for mothers and infants, home, elderly care, and medical care have been implemented, and 696,100 person-times of “South Guangdong Housekeeping” training have been carried out. . The in-depth implementation of the three projects has provided important technical talent support for the high-quality development of Guangdong’s economy and society. This time, the Department of Human Resources and Social Security of Guangdong Province and the Guangdong Provincial Branch of the Bank of China jointly launched an exclusive financing service plan, introduced financial water, and improved preferential support policies, which will help high-skilled talents innovate and start businesses, and help build Guangdong “Cantonese cuisine master” “Guangdong Technician” and “Southern Guangdong Housekeeping” are the golden signs of the three projects.

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Features of exclusive financing services

“Promoting “Cantonese Cuisine Master”, “Guangdong Skilled Workers”, and “Southern Guangdong Housekeeping” Projects Implement Exclusive Financing Service Programs to Promote Employment and Entrepreneurship” includes a series of financing plans for “Cantonese Cuisine Master”, “Guangdong Skilled Workers” and “Southern Guangdong Housekeeping”, which brings together the government, The policies, resources and wisdom of banks, associations, leading enterprises and other parties provide precise services to skilled talents and related service organizations, which have distinct characteristics:

One, strong pertinence

The “Service Plan” uses three series of exclusive financing products: “Cantonese Cuisine Master”, “Guangdong Technician” and “Southern Guangdong Housekeeping”, closely linking the three projects of “Cantonese Cuisine Master”, “Guangdong Technician” and “Southern Guangdong Housekeeping”. The service objects include not only Individual skilled talents and innovative entrepreneurship entities of skilled talents also cover market entities that establish labor relations with skilled talents, vocational skill training institutions, schools, etc.

1. Strong support

   (1) Corporate loans. The maximum amount of a single enterprise mortgage-free guaranteed loan is 10 million yuan; the enterprise loan period is up to 5 years, and the grace period for repayment can be set according to the actual situation. The bank can also borrow and repay the loan on the whole line, and the interest is calculated on a daily basis. .

   (2) Personal loans. Personal business mortgage guarantee loan line is up to 10 million yuan, personal business mortgage-free secured loan line is up to 2 million yuan, personal consumption mortgage-free secured loan line is up to 300,000 yuan, personal business loan line is up to 10 years, and skilled talents apply for personal consumption Loans can also be given preferential interest rates.

   Guangdong Bank of China and its institutions provide green approval and fund issuance channels, and the use of funds is complete and the funds can be released within one day as soon as possible.

2. Wide use of funds

   (1) Enterprise loan funds can be used for raw material procurement, special equipment purchase, venue rent payment, business premises renovation, brand promotion, payment of employee salaries, online and offline training platform construction, course research and development, skills training, etc.

   (2) Personal business loan funds can be used for skills talents’ entrepreneurship, business turnover, skills training, and further studies; personal consumption loans can be used for personal skills training, study and further education, children’s education, etc., to support the reasonable consumption needs of skilled talents.

3. Multiple application channels

   Eligible companies and individuals can apply for and handle corporate E loans online through Bank of China Corporate Online Banking and Bank of China Mobile Banking from institutions under the jurisdiction of Bank of China Guangdong. They can also use the Guangdong Bank of China Pratt & Whitney Network Tongbao platform, and “Xinyidai”, You can submit comprehensive loan requirements online through platforms such as “Yuexinrong” and channels such as hotlines, and you can also go to the nearest Bank of China branch for consultation. Guangdong Bank of China and its affiliated institutions will respond in a timely manner, provide green approval and fund distribution channels, and complete payment information Loan within 1 day as soon as possible.

   

Smartphone maker Huawei launches the first car model Huawei is best known for making smartphones, but the Chinese tech giant is planning to invest $ 1 billion in research into electric vehicle technology and self-driving cars. As part of that plan, at the ongoing Shanghai Auto Show, Huawei officially introduced its first self-made model, the Huawei Seres SF5. The SF5 stands out with its elongated headlamp, reverse claw, LED daytime running lights and a mesh grille with body color. Hidden door handles in the bodywork with a rounded overall style. Inside the interior compartment, the SF5 is equipped with a digital clock, two-spoke steering wheel, next to a dial selector. The materials used to decorate the cabin include wood and metal. Mood lighting, sunroof, heated front seats, cooling and massage mode are all other options on the car. Huawei can connect to smartphones and automatically deliver music and positioning information between the two sides. Also equipped with voice control technology and audio system with 11 speakers. Engineers also focused on noise and vibration reduction, demonstrated through the addition of double-layered front glass and a variety of damping materials. The interior noise is only 38 dB in idling mode, according to the company. SF5 is also equipped with mm-frequency radar, ultrasonic sensors, a series of cameras, adaptive cruise control, traffic congestion assistance, automatic emergency braking, lane keeping assist and collision warning. front. The 1.5-liter, 4-cylinder engine acts as a generator. The vehicle is equipped with a battery pack that powers two electric motors with a capacity of 543 hp and 820 Nm of torque. SF5 is capable of accelerating from 0-100 km / h in 4.7 seconds. In pure electric mode, the car can run 180 km and with the help of a gas generator, the mileage is more than 1,000 km. Seres SF5 is currently on display at the Shanghai auto show and will be available in Huawei showrooms soon. Expected selling price is 33,356 USD (about 770 million VND) and delivery may start in May. See also some pictures of Huawei Seres SF5:

This year’s iPad Pro line has integrated the M1 chip instead of the A series chip models as before. The M1 chip has been integrated in the Macbook Air and Macbook Pro laptop models, providing more powerful performance than Intel chips. The M1 chip was included in the iPad Pro to replace the already very powerful A12Z chip. In addition to the new chip, the iPad Pro 2021 also has built-in Thunderbolt on the existing USB port, as well as eSIM and 5G technology for users to transfer data faster. The 12.9-inch iPad Pro version is equipped with a mini-LED display with a contrast of 1,000,000: 1 and a maximum brightness of 1600 nits, which is better than the brightness of 600 nits on the 11-inch. Both 11-inch and 12.9-inch iPad Pro models come with up to 2TB of storage options. The 1TB and 2TB iPad Pro models will be equipped with 16GB of RAM instead of 8GB of RAM in the lower-end versions. The front camera of the device is upgraded with an ultra-wide 122-degree angle with the Center Stage feature that automatically aligns the frame according to the user’s movement. The starting price for the 11-inch iPad Pro version is $ 799 and the 12.9-inch version will be $ 1099. AirTag This is a device that helps users locate lost items in the Apple product ecosystem. This device has been rumored and expected for a long time and now it is officially released. AirTag is integrated with a speaker, accelerometer and a CR2032 battery that can be used continuously for 1 year. It will broadcast the Bluetooth signal to nearby Apple devices. The location of the devices it detects will be sent to iCloud and the owner of the device can find the lost item through the Find My app. For iPhone 11 or 12 series users, due to the built-in U1 chip, they can use the Precision Finding feature to locate the AirTag while nearby. Apple pledges that all devices that send their location to AirTag are secure and anonymous. The selling price of AirTag is 25 USD. If you buy a combo of 4, the price is 99 USD. New iMac It couldn’t be helped, after putting the M1 chip into laptops and iPads, now the Apple desktops are also equipped with this powerful chip. The new iMac has a thinner, sleeker, and more stylish design. The screen size has been increased from 21.5 inches to 24 inches with 4.5K resolution. The resolution of the front camera is also increased to Full HD 1080p. Included with the machine is the new Magic Keyboard keyboard. This keyboard is integrated Touch ID sensor to help unlock the device faster and switch users on the device easily. In particular, both the iMac and the accompanying accessories include Magic Mouse, Magic Trackpad and Magic Keyboard with 7 colors for users to choose from, including gold, silver, orange, purple, pink, green, and blue. The new iMac will be available in the second half of May and will be priced at $ 1299 for the 8GB storage and 256GB version. The yellow, orange, and purple iMac models with higher configurations will only cost $ 1499 or more.

In this announcement, Ferrari said that its latest supercar will continue to enhance the experience of a berlinetta with a front-wheel drive, which is already too successful of the company. Powering the car is the V12 engine block with the legendary 65-degree tilt angle. However, this engine has now been tweaked to produce 830 hp and top speed of 9,500 rpm, making it Ferrari’s fastest and most powerful engine. In the exterior, Ferrari’s design has been minimalistic and optimized to create the cleanest and optimal airflow through the car. Behind, the glass trunk has been replaced with a monolithic aluminum sheet and swirling details. Although the main focus is on performance, the front end is still adding a number of details to help customers easily use to personalize their car, typically the carbon fiber panel placed across the bonnet. -pô. Thanks to this cladding, the bodywork feels wider while the front is shorter, giving it a better design distribution. In addition, some additional aerodynamic details such as the air cavity below, the extended bumper as well as the rear with additional aerodynamic details are also highlights in this area. In terms of technology, Ferrari equips this car with four-wheel steering system. As a result, the driver will feel the sharpness and precision of every cornering or lane change. The car is also equipped with the company’s newest, seventh-generation horizontal slide control system. Finally there is the spacious appearance of carbon fiber, which helps to reduce the overall weight of the car. Step inside, the cockpit still has the same design as the previous 812 Superfast or 812 GTS. The redesigned door cladding reduces weight, and in the center console, a new “H-gate” shift lever will be available to replace the push-button input buttons as before. The manual sports seats also get a completely new, classic surface texture and bold racing spirit. However, the details as well as the name and limited number of this model are still kept confidential and will be announced on May 5 here.

These products are designed to help original equipment manufacturers (OEMs) build advanced smart vehicles and enable the Chinese automotive industry to upgrade technology and become the power pioneer. new intake and automatic driving. Huawei sees smart auto components as its long-term strategic opportunity. The company will continue to invest more in this area, especially in the development of autonomous driving software, to build an advanced autonomous driving system. This year, Huawei will form a group of more than 5,000 people working in the investment and development (R&D) field of smart auto components, and the total investment in this field will be $ 1 billion. By nurturing high-end talent through R&D centers in Europe, Japan and China, Huawei aims to strengthen its product competitiveness with a focus on innovation, thereby delivering better product and optimal driving experience for customers. In October 2020, Huawei launched the brand HI. As a new digital auto-oriented component supplier, Huawei has worked closely with OEMs to build premium smart vehicles under its innovative “Huawei Inside” initiative, which includes an All-new digital architecture for smart vehicles, 5 smart solutions (Smart Driving, Smart Cockpit, mPower, Smart Connect and Smart Car Cloud) and more than 30 smart components . “The ‘Huawei Inside’ initiative is designed to integrate Huawei’s technological prowess with car manufacturers’ car manufacturing capabilities to create premium smart vehicles that deliver an immersive driving experience. more, ”commented William Wang, President of Huawei’s Smart Automotive Solutions Business (IAS BU). In the face of the rapid transformation of smart vehicles, Huawei is committed to illuminating the future of autonomous vehicles through innovation, he said. The kit that Huawei launches this time includes an intelligent cockpit, providing a classy driving experience; High-resolution 4D imaging radar for advanced automatic driving; HUAWEI Octopus, an open auto driving platform … In addition, there is the HUAWEI MDC 810, a mass-produced intelligent driving computer platform with the highest computing power in the industry. This platform provides dense computation up to 400 TOPS complying with ASIL-D’s safety requirements. In addition, HUAWEI TMS, which provides personalized applications, helps OEMs build thermal systems with optimal energy efficiency and a superior experience. At Auto Shanghai 2019, Huawei officially announced its entry into the smart car components market. And over the past two years, Huawei has established extensive cooperation with major auto manufacturers around the globe. This year will see the launch of several top car models using Huawei smart components, marking the commercialization of Huawei’s smart car solutions.

In fact, “first love short hair” is like the short hair that girls kept when they were students. It is simple and natural. It hasn’t been dyed, but it can always attract everyone’s attention inadvertently.

It is not heavy, but not finely broken. With the air bangs in front of the forehead, it naturally reduces the taste of age.

After all, even a girl with long hair reaching the waist has an immortal dream of short hair in my heart. I always hope to try short hair styling and dig out the other side of myself.

Therefore, “first love short hair” has also been unanimously sought after by many celebrities. For example, the well-known movie star Di Lieba appeared with a beautiful short hair style, which made everyone shine.

After transforming into a short hair style, Di Lieba showed a unique temperament, with exquisite facial features enlarged, and boldness between the eyebrows revealed, which can be salty or sweet, as if she has become the heart-wrenching first love girl.

What’s more interesting is that this new wind of first love has also blown into the gaming world.

As the Gufeng online game with the best graphics performance and the richest social gameplay on the market, NetEase’s flagship Gufeng Duanyou Nishuihan has attracted a large number of female players since its inception. The fashion production line in the game has naturally run out of power, constantly introducing new ones. .

Recently, Nishuihan has launched a new fashion[Swallowtail Whisk]in the rainy season. The navy blue hits the red color combination. The red cloth belt creates an informal image of the children of the rivers and lakes, and the exquisite 璎珞woman on the chest The chivalrous beauty is perfectly set off.

Among them, the most fascinating player is this first love short hair.

The thin air bangs are paired with exposed short hair. Compared with the tender long hair style, this short hair style not only reduces the age a lot, but also shows the independent personality of the heroine.

What’s more interesting is that the development team also added dull hair on the top of the hairstyle, making the female player’s cuteness a hundredfold!

Many players can’t help but show their true feelings when such an exquisite, gorgeous and trendy hairstyle is born.

Only half a day after the fashion went online, countless young ladies posted their beautiful photos.

There are also some girl players who changed their daughters’ dresses into short-haired images, and matched them with new costumes, giving them a refreshing look of female heroes.

There was even a young lady asking for help online on the spot, and she just said to her boyfriend to refuse to chop her hands. And what she was thinking about at the moment was how to buy this fashion elegantly and without paying the liquidated damages.

It’s true, what young lady can resist this hairstyle that keeps up with current fashion trends!

It is reported that there will be discount surprises in the first week of this short hair release! Don’t miss it for your favorite players.

In fact, to say that good-looking domestic online game fashions, the title of “Dasong Garment Factory”, “Nashuihan” can definitely rank top.

So far, the fashions of “Against the Water Cold” have encompassed five thousand years of Chinese history and culture. For example, the black gold dragon robe originated from the Great Qin Dynasty, with the majesty of the emperor’s house in its domineering.

The series of flowers in the Sui and Tang dynasties gives people a sense of dignity, with a touch of nobility and coldness.

The ink series, which began in the Tang and Song dynasties, blended water and ink with black and white, perfectly interpreting China’s dominating ink style.

These fashions are more like a feast of traditional Chinese culture brought to the players by “The Cold Against the Water”.

In addition, in order to find a variety of distinctive appearance elements, “Niashuihan” also went deep into the Miao borders for inspiration. Under the circumstances where the artist is so careful, the appearance designed by “The Cold Against the Water” naturally attracts girls. After all, how can a girl refuse a perfect little fairy?

Looking forward to what kind of surprises the follow-up “Nai Shui Han” art will bring to us, players who are interested in this new fashion, remember to log in “Nai Shui Han” to follow the latest fashion trends!

“Core Tips”

Swiping through Douyin, I found a local internet celebrity restaurant with cheap group purchase coupons on the short video. Is it easy to be planted? After failing to test the waters in 2018, Douyin is now back on the local life track, directly hitting the hinterland of Meituan through group purchase coupons. On “Eat, Drink, Play and Live”, short video content is naturally more intuitive than graphics. This time, how much threat does Douyin pose to Meituan?

Author| Shen Fangwei

Edit| Xing Yun

With high frequency, rigid demand, and mature monetization model, the local life track has always been an eye-catching “sweet and pastry”.

As the number one player, Meituan won the “Thousand Regiment War” and built a stable foundation with a strong push and a complete industrial chain.

In Meituan’s business, local life-to-stores and wine tours have always been the “cash cows” with the highest profit margins. In 2020, they contributed 21.3 billion yuan in revenue. Although the business volume is not as large as the takeaway, the operating profit margin reached 38.5%. , Far exceeding 4.3% of the food delivery business.

Nowadays, on the tables of some restaurants in Beijing and Shanghai, a TikTok QR code has been added, showing that you can enjoy discounts when you place orders with TikTok scanning the code.

Meituan and Wang Xing ushered in a new challenger-Douyin.

The byte system led by Zhang Yiming expands without boundaries. In 2021, Douyin has accelerated the promotion of local life business, and has tested water group purchases in many places. Since its official announcement in March, it has been launched in more than a dozen cities including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, and Xi’an. The channel has even sunk to the district. County level.

This is generally regarded as a trick for Douyin to attack Meituan’s hinterland. The display of short video content is naturally more intuitive and more attractive than graphics and text. What impact will Douyin bring, and to what extent will it affect Meituan?

1. Douyin’s local life ambitions

   Since February 2021, at the top of Douyin’s same-city page in some cities, a “preferential group purchase” entry has appeared, covering gourmet dining, hotels and guesthouses.

There are also popular lists and heartbeat restaurants on the same city page, all with related video content. Taking Beijing as an example, there are games, accommodations, leisure and entertainment in the game popularity list, and some orders will be redirected to the same city and Ctrip. In other words, you can get services on Douyin for “eat, drink, play, and live” in this city.

Behind this is a new round of battles that Douyin has provoked in local life.

In internal testing in February, the group-buying business officially launched in March is a new attack by Douyin’s “local direct-sale business center” that specializes in expanding local life. It has been rapidly rolled out in first-tier and new first-tier cities.

According to “Latepost” report, this center was established in December 2020. After the original SMB (small and medium customer) business line was withdrawn, about 10,000 employees were transferred to the center in January.

In the second half of 2020, Douyin has taken intra-city, social networking, and search as the most important business lines in the future. This means that the 10,000-person team will focus on local life services such as life services, cultural tourism and catering for customer mining in the future.

This is not the first time that Douyin has tested the local life business, but it is the comeback of BYTE after its failed attack on the local life market.

As early as 2018, Douyin tried to set up a POI (Point of Interest) team, through small and medium-sized merchants to enter the enterprise number, test water coupons and third-party services, etc., but they were not ideal. The project was launched in 2019. Shut down.

According to a byte commercialization department employee told Leopard, that the POI project was resumed afterwards, and various voices filled the team. They believed that the POI click conversion rate was lower than 1%, the user trust was insufficient, and the video content and ecology were not enough. Rich, if you want to do a good job in local life, it is indispensable to deal with these problems.

Over the past two years, Byte has tried to solve such problems and has made a series of adjustments on both the product side and the operation side to help Douyin better adapt to the consumption scenarios of local life services.

Specific measures include, but are not limited to, the upgrade of information aggregation pages, the provision of multiple sets of independent jump menus to improve content scenarios, the introduction of enterprise account upgrades, the initiation of talent shop visits, and the launch of UGC content challenge activities for ordinary users to help the platform accumulate changes. Multiple content resources lay the foundation for restarting the in-store business.

The 2020 epidemic has led to a sharp drop in passenger flow, and a large number of small and medium businesses have begun to actively expand customer acquisition channels and try to participate in marketing cooperation on major platforms to increase store traffic and conversion effects.

During this period, Douyin launched the shop-discovery group plan, with more than 10,000 fans and users who publish high-quality eating, drinking, and grass-planting videos can apply for this service. More shop-discovering videos have also enriched Douyin. Local ecology.

In the coming year, the strong push + Tandian group model will become the main strategy and specific play for Douyin to return to the battlefield of local life.

1. Differentiated competition Douyin focuses on new merchants + waist merchants to acquire customers

   However, in the current market, Douyin Group Purchase does not directly compete with Meituan’s traditional business, but has opened a differentiated route in all aspects.

   The first is the difference in price.

   Leopard Change noticed that compared to Meituan’s 60% to 80% discount, 2 to 40% is a common price for Douyin. Among the many shops recommended by Shanghai, most of the merchants’ thousand-yuan package price is only 100- It ranges from 300 yuan.

   How can TikTok group purchase be cheaper?

   

   The answer comes from two aspects. The first is the lower entry threshold and the difference in commissions. Meituan merchants need to pay a certification fee of 1,800 yuan, and online group purchase packages need to pay 5-10% of the transaction volume per order.

   In contrast, TikTok group purchase only requires merchants to register as users, pay 600 yuan to register a certified company number, and then participate in the gameplay, and there is no commission on transactions, which encourages merchants to give more powerful discount packages and increase the effectiveness of promotion. .

   The second is the precise grasp of the positioning of the target business customer group. A staff member of Douyin told Leopard Change that promoters are more inclined to choose two types of businesses as potential promotion targets.

   One category is businesses that have been included on platforms such as Meituan Dianping for a certain period of time, but have low overall scores and are eager to improve their reviews; the other category is new businesses that have just opened and have the attributes and characteristics of Internet celebrities. The two types of stores are more difficult to get customers in Meituan Dianping, but they all have a certain budget and room for profit.

   After joining Douyin, merchants generally encourage users to write reviews on Dianping and use keywords such as “yindou” to bypass the system shielding, prompting Douyin to buy group meals at a cheaper and more convenient price, and attracting more users who read reviews to Douyin. sound.

   At present, Douyin’s local life is still in the stage of promotion and small-step running trials. There is no subsidy plan for the time being, and the opening city has not yet set growth targets, but it does not rule out the provision of subsidies during rapid expansion in the future.

   In addition to lower prices than Meituan, creating the illusion of “taking advantage” is also one of the reasons for the large discounts on Douyin.

   Take a French restaurant in Jing’an District of Shanghai as an example. The restaurant offers a pasta menu price of 66 yuan, but the group purchase package offered on Dianping shows the price is 88 yuan, while in Douyin’s 2.4% off package, the price of pasta Rise to 188 yuan.

   A catering practitioner believes that in the local life business of Douyin based on content recommendations, not only a sufficient number of talents are required to produce high-quality videos for users to plant grass, but it is also important to create the illusion of “taking advantage”. Therefore, businesses have false reports. Price, the phenomenon of large discounts.

   In contrast, merchants that have ranked at the top of Meituan Dianping are currently less interested in Douyin group buying. The manager of a 4.77-point Yunnan restaurant chain restaurant in Beijing told Leopard Bian that the restaurant had several promoters visited in early April. , Hoping to launch group purchase packages but were rejected.

   There are two reasons for refusing to join Douyin: first, the price has become reasonable, and there is no room for profit; second, the store has established a reputation and has sufficient customer sources. If you blindly expand new customer groups in the short term, it may not only increase the waiting time in the queue. , Reduce the user experience, and may also cause the loss of existing customer groups.

2. It is difficult to sting Meituan in the short term, but the war in local life will never stop

   Douyin has great ambitions for local life, but it is different from Meituan’s play, and there is a huge difference in the scenes between the two.

   When people go to a restaurant to pay for a meal, they are used to opening Meituan and commenting to see if there are any coupons available. Behind Meituan follows an active search model to solve the deterministic needs of users.

   Douyin uses short videos to solve the random demand. Going to an Internet celebrity restaurant and buying group purchase coupons, this kind of random link will eventually need to be consumed in the store to complete. How high the conversion rate can be is a question.

   According to “LatePost” report, as of March 2021, the GMV of Douyin’s local life business that month was less than 40 million yuan.

   The basic disk of Meituan’s business far exceeds that of the current Douyin.

   

   At the same time, on the path of realization, Meituan’s local life business follows the high-frequency demand for takeaways to drive low-frequency and high-profit in-store business such as medical beauty and life services. In the past ten years, Meituan has established a solid local life network in nearly 2,800 cities at or above the county level through 9.5 million riders and powerful combat forces. It has an absolute advantage in urban coverage and business categories. , Users and businesses have established an unshakable and stable triangle relationship.

   The TikTok recommendation mechanism based on content and algorithms requires dual requirements for content and promotion, and rapid expansion is not easy.

   First of all, if a new area has not accumulated enough local grass-growing content, it lacks the core motivation to attract consumers to pay. The current 10,000-person push team can only help Douyin in a small area in some first- and second-tier cities. Promotion.

   An anonymous Meituan employee also revealed to Leopard Bian that the Dianping team has launched a response plan based on Douyin’s strategy, but it has not yet announced it. In the past few years, Dianping’s UGC content ecology has also become more abundant, and a route similar to Douyin’s explorer has already existed. Currently, it is not panic about Douyin’s entry into local life.

   In his view, in today’s local life service market, new entrants cannot change the complete service system of Meituan Dianping only by relying on traffic. However, Douyin has not yet established a complete offline service system.

   The iiMedia Consulting report shows that in 2019, the overall revenue of the in-store service industry reached 200 million yuan, with a steady growth rate of 7%-10% per year, while the current online rate of catering is only 12.7%. The forerunner of this track may have flourished, but there is still a lot of room for development.

   Previously, a Byte of internal interview minutes circulated in the market showed that the GMV target for local life in 2021 is 6 billion yuan. The report on April 21 showed that before February this year, BYTE’s goal for local life for the whole year was to buy GMV in the store to reach 20 billion yuan by the end of 2021, and the person in charge of the giant engine responded that there was no decision. Under the target of 20 billion GMV.

   In addition to Douyin, Kuaishou, another giant in the short video camp, as well as Alibaba, Baidu, and Didi, who have been deeply involved in the Internet for many years, all have deep or shallow participation in the local life track. Under the rapid disruption of Douyin, other players are also ready to move.

   The singularity of the reversal of the situation in this game has not yet come, but a trend is already foreseeable, the war in local life will never stop.

In the framework of the 2021 Shanghai Auto Show, the FAW-Volkswagen joint venture has introduced a brand new SUV called Talagon. This is the largest line of Volkswagen cars to serve the Chinese market with the taste of spacious cars. Volkswagen Talagon has a wheelbase of 2,980 mm, equivalent to the 7-seater SUV Atlas sold in China with the name Teramont. Meanwhile, the overall dimensions are enlarged with measurements of length x width x height of 5,152 x 2,002 x 1,795 mm, respectively. Talagon’s head section has a masculine design with neat and sturdy lines. The two positioning lights are connected by the chrome bar of the grille, the sporty front bumper with polygonal air intakes. At the rear, the Talagon has the highlight of the horizontal LED taillight strip, accompanied by a trapezoidal dual exhaust cluster for a strong feeling. Interesting equipment on the exterior of Talagon is the welcome light located underneath the underbody, instead of being mounted in the rearview mirror like many other models. The Volkswagen Talagon’s cockpit has a youthful design and a premium feel. The central control cluster area is simplified with few function buttons and button shift levers, helping to optimize the space used in the front seats. The car is equipped with a digital dashboard connected to the infotainment screen. Customers can choose to configure 6 seats or 7 seats for Volkswagen Talagon. With an option of 6 seats, the middle row will include 2 business seats commonly found on MPV lines. The third row of seats has a spacious and comfortable seating space for 2 adults. Powering the Volkswagen Talagon is a 2.5-liter V6 turbocharged engine with a maximum capacity of 195 horsepower and a maximum torque of 500 Nm. The SUV has a 7-speed dual-clutch automatic transmission and a 4Motion 4-wheel drive system. According to Paultan, Volkswagen could provide the Talagon with an optional 2.0L I4 turbocharged engine. The price of the German SUV has not been announced. It is not clear if Volkswagen will introduce the Talagon to other markets outside of China.

Photo: Axios Sharing with the community on the Discord chat app, Mark Zuckerberg announced a product roadmap that Facebook will launch within the next 3 to 6 months. Products that the head of Facebook announced include: Photo: Axios – Soundbites: Short audio product of Facebook to serve users. Mark Zuckerberg says the product looks like an audio version of Reels (similar video product to Instagram’s TikTok). Users can share short audio clips on their News Feed or they can listen to a series of short, algorithmically arranged audio clips on the News Feed. Photo: Axios – Podcasts: Facebook will build a tool that allows users to explore Podcasts content on Facebook. Facebook may partner with an external Podcasts app to implement this feature. Photo: Yahoo Live audio: Users can chat with audio on Facebook, and Mark Zuckerberg believes live chat audio can help Facebook improve the economics of content creators. Mark Zuckerberg has started experimenting with more sound platforms in recent times as the trend gets stronger. A few weeks ago, he announced a shopping-related partnership with Shopify on Clubhouse, the popular audio social network recently.

Ngoc Quyen chooses outstanding colors, bringing youthful and dynamic features to summer such as blue, turquoise, green, light pink, yellow … (Photo: Chau Phu) Currently, Ngoc Quyen is the owner of a cosmetic company in the US, a garment factory in Vietnam. She cherishes many plans to promote traditional ao dai to the world. Previously, Ngoc Quyen had launched vignettes inspired by the beauty of the “Saigon Misses” in the 1960s. In this new collection, she used high quality silk fabrics to brings a pleasant feeling to the wearer. All designs are monochrome, highlighting simplicity but elegance and tradition. The skillful tailoring method helps to enhance the figure, the meticulous seams make the shirt soft, creating charm when moving. The highlight of each shirt is the pearl attachment detail on the neck and sleeve. Ngoc Quyen is dotted, not attached to density, to avoid feeling stuffy and heavy. Ngoc Quyen chose the setting as Chinatown (Chinatown) in Los Angeles to make the photo shoot. This is a neighborhood with many Asians, but most of them are overseas Chinese. Chinatown (Chinatown) in Los Angeles was chosen as the backdrop for the photo shoot. (Photo: Chau Phu) This neighborhood has many small corners arranged with Asian architecture, honoring the beauty of ao dai. Ngoc Quyen said that a lot of foreigners show passion and enjoy her walking in ao dai. The former model shared that the photo location was only about an hour’s drive from where she lived in California, but she and her crew had to get up at 5 o’clock to prepare. She took the initiative in making up, changing outfits and posing with the support of stylish Natalie and photographer Chau Phu. The collection was made by team member Ngoc Quyen at her factory in Vietnam and then moved to the US. Having been residing abroad for many years, under the expression of Ngoc Quyen, the Ao Dai still has lasting value because the beauty, the Vietnamese-spirit charm cannot be mixed with any other outfits.

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