Don’t advertise… dose In addition to participating in advertising on the mass media, some artists and celebrities also introduce products through livestreams on social networks. In addition to food supplements, they also accept advertisements for many products related to cosmetics, virtual currency… Recently, the public has been very upset with the fact that some artists have participated in advertising and hyped the public. Shioka effervescent tablets claim that the product can “dissolve fibroids, cysts”. After being criticized, some people had to apologize or silently delete promotional videos on their personal social networking sites. On the website of the Food Safety Department at vfa.gov.vn, people are constantly warned not to buy or use food products advertised in violation of the law, including Shioka effervescent tablets. as above. Recently, the Food Safety Department has sanctioned 3 violating companies (with addresses in Hanoi), specifically: Sanctioning Locifa Pharmaceutical Joint Stock Company 162 million VND; Gob International Hi-Tech Joint Stock Company 150 million VND; Phamaco International Trading Company Limited 60 million VND. The violation committed by all three companies is to advertise misleading health food products that act as medicines. Assessing this situation, Assoc. Prof, Dr. Nguyen Thanh Phong, Director of the Food Safety Department said: “Violations on advertising of dietary supplements are increasingly complicated even though we regularly check and handle them. The inspection and handling of infringing advertisements on the internet and social networks face many difficulties and take a long time. People need to raise their vigilance, when they have an illness, they should go to the hospital for early examination and treatment, do not arbitrarily buy drugs or floating advertising food products.” Lawyer Dang Van Cuong, Chief of the Law Office of Chinh Phap, Hanoi Bar Association said: “It is very normal for artists and celebrities to sign advertising contracts for brands and businesses to help them. have additional legitimate income. However, when participating in advertising, artists must be responsible and carefully study the legal regulations in order to advertise properly and bring positive effects. If an artist or celebrity accidentally or intentionally violates the provisions of the Law on Advertising, advertises prohibited products, goods or services, or performs prohibited acts in advertising or advertising without knowing If you clearly understand the use and value of the product, falsely advertise, etc., it will have very bad consequences for society and lose your reputation, and even be held responsible before the law.” Strictly handle violations Regarding this issue, recently, the Ministry of Culture, Sports and Tourism issued Official Letter No. 1854/BVHTTDL-NTBD requesting localities to step up the propaganda, dissemination and education of the sense of law observance. the law on performing arts, advertising, and cyber security to organizations and individuals engaged in cultural and artistic activities. Strengthen inspection and examination, promptly detect, prevent and strictly handle organizations and individuals that violate the provisions of Decree No. 144/2020/ND-CP dated December 14- 2020 of the Government regulations on performing arts activities, the law on advertising and other relevant legal regulations… Lawyer Nguyen Van Thang, Hanoi Bar Association analyzed, according to the provisions of point a, clause 1, Article 10 of the Law on Protection of Consumer Rights, the act of advertising products is not verified for origin. The actual use and exaggeration of the product’s use of some artists in the past time can be considered as aiding and accompaniment to businesses providing products and services when “deceiving or confusing consumers”. through advertising”. This is prohibited behavior and should be strictly punished according to the regulations. If the violator has been administratively handled but still repeats the offense, he will be criminally handled. If the person providing the product or service is prosecuted for criminal liability, it is likely that the artists participating in the promotion and introduction will also be jointly responsible. “According to Article 8, the Law on Advertising 2012 (amended in 2018), the act of advertising improperly about the quality and utility of products and goods is strictly prohibited. Violators can be sanctioned for administrative violations, if this act causes harm to health and life, consumers can sue the manufacturer together with the person who has false advertising to prevent that. claim for damages. In addition, Article 197 of the Criminal Code Consolidation Document also clearly stipulates that anyone who falsely advertises goods or services has been administratively sanctioned for this act or has been convicted of a criminal offense. If this crime has not been remitted but still commits it, the offenders shall be subject to a fine of between VND 10 million and VND 100 million or non-custodial reform for up to 3 years. Offenders may also be fined from VND 5 million to VND 50 million, banned from practicing certain occupations or doing certain jobs for 1 to 5 years,” added lawyer Nguyen Van Thang. Talking to reporters, lawyer Le Van Len, Director of Capital Law Firm, Ho Chi Minh City Bar Association said: “The law on advertising still reveals many shortcomings and limitations, especially before the development of the law. development of the internet and social networks as well as influencer marketing (using influencers to advertise products and services). Therefore, along with strictly handling violators according to current regulations to deter and prevent, we must also continue to improve the provisions of the law on advertising to keep up with the development of the Internet. society”.

Many banks are aiming to build digital banking Many opinions suggest that the institution for the digital transformation of the banking sector basically meets the development of society and the trend of not using cash. “However, the current institutional reforms sometimes still follow the market trend in the short term because it focuses more on the payment segment. Meanwhile, in response to the long-term development of the banking and financial technology industries, there is a lack of sandboxing mechanisms to help the implementation of new technologies gain support. and legal framework from the beginning ”, said Mr. Nguyen Hung, General Director of TPBank. Many regulations need to be further improved Banks also said that the legal framework and policy should continue to be completed, in which, the prerequisite is to speed up the process of building and developing the national database system on personal identification. and at the same time allow sharing, open connection with service industries such as banking, telecommunications, insurance … “Despite applying modern technologies, Vietinbank’s solutions cannot guarantee 100% accuracy that the identity documents that customers provide online are real, so all banks are looking forward to it. the national residential data system for the most accurate authentication, ”shared Deputy General Director of Vietinbank Tran Cong Quynh Lan. Representatives of banks also asked the authorities to issue a draft of agent banking to allow banks to develop service points (when banks are not allowed to open many branches / transaction offices. ). At the same time, it is necessary to speed up the development of regulations on user data protection, digital identity, and building an eKYC alliance. Complete regulations on transaction confidentiality, information security, detailed regulations on electronic signatures, electronic certificates, electronic transactions in accordance with international practices … A very important content is the permission to deploy the Sandbox mechanism – policy testing mechanism applicable to the application of new technologies and new business models in Vietnam. Allowing banks in the digital transformation process to have certain exceptions in meeting safety and efficiency ratios according to the State Bank’s regulations will help the bank boldly research and test new things. According to Mr. Duong Trong Chu, Director of Digital Banking Division of Lien Viet Post Bank, compared to some countries in the region, Vietnam’s digital conversion speed is relatively fast, but Vietnam is not yet a typical example of a country with the fastest speed of digital conversion in the world. Vietnam has a young, flexible and easy to accept the digital transformation model, but we face certain barriers. First, it must be mentioned that the Vietnamese people’s habit of using cash is too great. Second, Vietnamese people tend to trust physical transaction points rather than a digital bank model without branches / transaction offices. Third, the policy has almost no compulsory regulations for digital transformation, just stop at encouraging. Vietnam is an eager market to learn but takes a lot of time to implement because the legal corridor is slower than the development of business models. International experience shows that major cyber attacks are a top concern in the short term, and organizations face important trade-offs in improving their endurance and resilience. school network. According to a survey by Oliver Wyman, cyber attacks are rated as the No. 1 global risk by business leaders in developed economies as the No. 1 global risk in implementing business operations. Mr. Nguyen Xuan Nam, Strategic Director of Viettel Cyber ​​Security Company, affirmed that technology issues related to bank number conversion are now relatively safe, even able to catch up with the technology. Around the world, of course, there is still a need for improvement for the better, but people should not be too worried. For example, the current mobile banking applications are all applying new technologies to prevent exploitation of source code and are not allowed to be installed on unsecured phones. However, according to Mr. Nam, a problem posed is that the legal corridor related to user data is not very strict, such as regulations on information disclosure, personal data theft, as recently. There have been a number of cases of using data without the subject’s permission to register for credit cards or loans … Mr. Nam personally said that having opened a card at a bank A, the next day, there was a bank. customer B calls to ask, which means that customer information disclosure is quite common. However, according to Mr. Nam, from the consumer perspective, the most important thing is not about technology or legislation, but the consumer perception of information security, which is still relatively weak. There have been a lot of personal information theft, account theft not due to technology or legal, but due to the carelessness of users. Therefore, each citizen must actively learn basic cyber safety skills, along with state agencies accompanying businesses in communication to raise awareness for the people. Consider the risks and benefits Mr. Nguyen Ba Diep, Vice Chairman of MoMo e-wallet, said that a digital and innovative innovation model cannot work based on old regulations, heavy management, does not promote innovation. create. A simple example, instead of the parties coming to meet to sign a contract, we will use a digital signature (e-signature), sign on an e-contract, output digital documents. (e-invoice), payments in digital money (e-money) and transactions are done on digital platforms (digital platforms). Therefore, there is a need for legal provisions to create digital signatures, to identify (KYC), the identity of the signer, the legitimacy and protection of digital contracts, regulations on payment in money. electronic, manage sales on digital platforms and accept digital vouchers. “In order to meet the comprehensive digital transformation, the legal structure must also have changes in quantity and quality. However, this takes a lot of time for state management agencies to weigh risks and benefits, this is also a common trend happening worldwide because in reality there is no legal mechanism. can fully adapt to the revolutionary changes created by current technology “, Mr. Diep said. A lawyer in charge of managing a large Vietnamese commercial bank said that, basically, the current legal institutions are still inclined to paper transactions, cash transactions. There are a number of examples of this, but there is not yet a unified definition of digital assets and when there is an administrative dispute or violation, a criminal offense, there are a lot of problems like the definition by Evidence, evidence, electronic contract in the field of electronic transactions, digital transactions, how do we understand the integrity and originality of digital evidence? Another example, when a person dies leaving behind an amount of Bitcoin without an heir, nor with a password for the wallet containing Bitcoin, how will this “derelict property” be handled? Among the many problems posed with the bank number conversion, the lawyer said that banking transactions can be done almost entirely electronically, but still on the basis of a ” the first “paper” that the user communicates with the bank. However, the story would be very different if the whole process was done entirely electronically. “When taking photos of identity papers or photos of users, what data does the bank get to confirm the identity of that person?”, This person raised the problem. Agreeing with Vietinbank’s opinion, this lawyer emphasized that building a shared, linked database is extremely important to reduce effort and costs for all subjects in the commune. associations, including banks. All current legal issues pose many risks for financial and banking services on technology platforms. Therefore, the lawyer also proposed to amend the Law on Credit Institutions to be more practical, and soon allow the application of a sandbox mechanism for these services. Term 4: Legal provisions in digital economy need to be improved

The panorama of VOBF 2021 took place on the morning of April 20 in Hanoi. Photo: Khac Kien In particular, with the theme “Transforming from today”, VOBF 2021 revolves around providing specific solutions to help businesses quickly recover from a major crisis and apply digital transformation in the most effective way. . At the same time, the Vietnam E-Commerce Index (E-commerce) Report 2021 was published in the Forum in Hanoi. This index is built on the basis of surveying thousands of enterprises across the country, and is information trust and assess the development of e-commerce in localities. Notably, during the period from 2016 to now, Hanoi and Ho Chi Minh City continuously accounted for over 70% of the country’s e-commerce scale. Therefore, this year’s Report has proposed a number of solutions to narrow the large difference in e-commerce between localities. “VOBF 2021 is a nationwide event, bringing together the domestic and foreign e-commerce community. It is also an opportunity for agencies, organizations, businesses and individuals to discuss the opportunities and challenges of the e-commerce sector in the coming year “- Mr. Nguyen Thanh Hung said. VECOM Chairman Nguyen Thanh Hung: VOBF 2021 will be an opportunity for businesses to learn to develop their business in the digital age. Photo: Khac Kien In addition to hot topics that directly affect many businesses such as competition, legal corridors, the transformation of industry 4.0 … attracted the attention of the community. At VOBF 2021, leading e-commerce experts and speakers also exchange information, trends and solutions in many related fields such as marketing, delivery, payment, technology, start-ups, water investment. out…; Supporting businesses to build and adjust online business orientations in 2020 and the next period; Promote business cooperation between two or more parties. Accordingly, the Forum consists of 4 sessions. Session 1 “Overview of e-commerce after the pandemic” with the part “Report on the Vietnam e-commerce market 2020 and forecast of transformation 2021”; “The driving force behind digital transformation – Outstanding Trends”; “Publishing index of e-commerce and Association activities”. The speakers share e-commerce business at VOBF 2021. Photo: Khac Kien Session 2 “New mobility in the digital economy” refers to changes in the economy from production, consumption and trade in goods and services after the impact of the pandemic, solutions and directions of enterprise. Among them, “Small Business Situation and Comprehensive Economic Recovery” “The Power of Personalization: Simple Steps to Deliver Unique Customer Experiences – One-to-One Seamless Experience on many channels ”- Regional Managing Director of Insider Jack Nguyen; “Transforming Buying Behavior on Amazon – Online Growth Strategies”. Session 3 “Transforming for growth” aims to increase business efficiency from digital transformation model, apply technology solutions to support business performance with expert sharing on “Growth revenue with Omnichannel shopping strategy “; “Applying technology to optimize business operations 4.0”; “The strategy of maximizing revenue per customer automatically”; “The shift from traditional retail to global e-commerce”. Session 4 “Sustainable Development” offers solutions to help businesses boom sales but still develop sustainably, maintaining quality of customer care services. In which “Emerging technology solutions to help retailers increase business efficiency”; “SME: Comprehensive online payment solution”; “Loyalty commerce keeps customers”. After the April 20 event in Hanoi, VECOM continued to hold in Ho Chi Minh City on April 22 with the direct participation of 800 offline delegates in Hanoi and Ho Chi Minh City, and more than 10,000. Online views were broadcast on Fanpage, and millions of people knew about the event online.