Guest of this issue: Squirrel Ai 1 to 1 partner Liang Jing

Produced | Sohu School of Business

Editor | Zheng Qingchun, Liu Shijiao

Chief Editor | Wang Demin

According to the iResearch Consulting report, the market size of the online education industry in 2020 is 257.3 billion yuan, a year-on-year increase of 35.5%. Among them, the speeding up of the online process of the junior and quality education track and the K12 subject training track are the most important contributors to the rapid growth of the online education market.

At present, there are more than 1 million counseling organizations in China, and 80% of the market share is sinking into the market, while the overall market share of the top 5 organizations in the country is less than 10%. Online education competition is fierce, the industry burns money and the cost of acquiring customers is high. New Oriental founder Yu Minhong also questioned this track.

How will online education develop in the future? Which models will be successful? Sohu Business School’s “Future Business Power” talked to representative online education companies and explained their methodology and logic.

This issue of Squirrel Ai partner Liang Jing will share their entrepreneurial experience, challenges and layout.

Squirrel Ai is the first company to apply artificial intelligence technology to the education industry. It has now covered more than 1200 counties and cities across the country and more than 4000 campuses. Squirrel Ai has also sunk from the first-tier cities to the eighteenth-tier towns.

According to Squirrel Ai’s official website, using Ai big data to accurately locate knowledge weaknesses, intelligently adapt teachers, and accurately improve learning efficiency. This is the main logic of Squirrel Ai. According to reports, this online and offline OMO model is the fastest growing model in the online education industry.

Liang Jing defined Squirrel Ai as “an artificial intelligence company with technology and scientific research at its core. No technology means nothing.” Squirrel Ai’s entrepreneurship lies in the founding team’s clear goal of “algorithm engine + teaching and research content + c-side services”. And looking for top scientists around the world. “In 2020, Squirrel AI’s revenue will be 2 billion, and scientific research investment will account for 30% of total revenue, but the marginal cost will fall.”

Why is an artificial intelligence education company sinking into the market?

“ Educational resources in the sinking market are currently the most scarce. High-quality teacher resources are urgently needed in the sinking market. Smart adaptation to personalized teaching helps sink the market, and achieving fairness in education is the core reason. “Liang Jing said.

Prior to this, Liang Jing was also a serial entrepreneur. He founded several chain catering brands and fast-moving consumer goods brands, and served as a director and executive in his mother’s company, Huaqi Foods. Regarding what preparations should be made for starting a business, Liang Jing said that entrepreneurs should assess clearly which track they are on, assess the resources, channels, and funds they have, and whether this period is the best time to start a business.

The world’s most highly valued adaptive education company currently has a value of 15 billion US dollars. Obviously, the Chinese company in this track has a long way to go.

Sohu Finance Dialogue Liang Jing

The following is a record of the dialogue:

Sohu Finance: For those who are preparing to start a business, what preparations should be made before starting a business so that it is not blindly starting a business?

Liang Jing: Entrepreneurship may be a path of no return. You must have enough faith. In addition to personal aspects, you must also conduct in-depth research on the industry. If the selected industry is a brand new track, it may be very challenging, because people have not really adapted to such a consumption model or environment.

As an entrepreneur, you must evaluate clearly which track you are walking in the early stage, evaluate the resources, channels, and funds you have, and whether this period is the best time to start a business.

This can be referred to as the research phase. Only when the research is feasible, the preparations are actually started. You can do it when you are ready. Of course, you can choose to give up when you are ready.

As an entrepreneur, in the early stage of research, you must do in-depth thinking, centering on the ultimate goal, and infer the work that needs to be done at each stage, whether you have enough genes, resources or courage, courage, and ability Wait for the integration ability, and do it step by step.

Sohu Finance: What is the biggest challenge Squirrel Ai encountered during its entrepreneurial process?

Liang Jing: The biggest challenges we have encountered are two. One is the scientists who dig the top artificial intelligence and artificial intelligence education in the early stage. For an artificial intelligence company, technology and scientific research are the core. No technology means nothing. At that time, we were a very small company, not yet at the level of a unicorn. It was very difficult to find scientists working in companies with hundreds of billions of dollars globally.

In addition, when our products are launched on the market, how do consumers really understand artificial intelligence education? We need to transform high-tech terms into terms that consumers can understand.

Sohu Finance: How does Squirrel Ai find top talents?

Liang Jing: The ultimate goal and values ​​of our founding team’s partners in adaptive education is a very important point that impresses scientists.

By 2017 and 2018, dreams and ideas alone will not work. You have to talk about real money figures, learning results and learning reports.

No one of these top scientists in the world lacks money, and no one joins us for this salary or expense. They hope to create greater value because scientists have their own dreams. In terms of educational philosophy, we have deep resonance with scientists. This is the core element that we have dug into the world’s top scientists.

Sohu Finance: How to make more people receive artificial intelligence education products?

Liang Jing: Any new things have a resistance stage, a bubble stage, and a subsequent stable stage. In the early days of entrepreneurship, our products had just hit the market and encountered many difficulties. Consumers were at a loss as to the very advanced algorithms and architecture of artificial intelligence. Later, we discovered that since it is a product used by one person, it should be understood by people, and it is necessary to tap the potential and feelings of users.

The core point for our consumers to accept artificial intelligence is to make them like the interest and self-confidence brought by artificial intelligence teaching. In the learning scene, whether it is taught by a human teacher or the MOOC mode of the Internet, the most important thing is to enable children to learn, to learn happily, and to learn confidently. This is fundamentally unchanged.

Sohu Finance: Why adhere to the OMO model?

Liang Jing: India BYJU’S is the world’s largest AI intelligent adaptive education company, with a valuation of more than 15 billion US dollars. It used to be pure online. After acquiring India’s largest offline education and training, it became an online plus offline OMO. This is enough to illustrate the importance of the coexistence of online and offline scenarios.

Sohu Finance: Why do you invest in the sinking market, and how much room for growth in the future?

Liang Jing: Squirrel Ai now covers more than 1,200 counties and cities and more than 4,000 campuses. We have two core reasons for sinking the market:

First, compared to Beijing and Shanghai, the sinking market has very scarce educational resources, and it is not realistic for high-quality teachers to flow from the big cities to the sinking market. Therefore, the market urgently needs a tool and system to solve the equalization and individualization of education, so the sinking market has huge potential. Squirrel Ai also hopes to really help sink the market through personalized teaching. This is the core reason.

Secondly, from the perspective of the overall market share, there are more than 1 million counseling organizations in China. In fact, 80% of the market share is sinking into the market, and only 20% of the market share is in first- and second-tier cities. The overall market share of the top five institutions in the country is less than 10%, and 90% are scattered among various brands. This market is huge. Many giants are already making arrangements. From a strategic point of view, we are definitely going to sink the market.

Sohu Finance: Squirrel Ai has received an investment of more than 1 billion yuan, with a valuation of more than 1.1 billion US dollars. How did it do it?

Liang Jing: Our Shareholders New Oriental and Mr. Yu Minhong, and there is a good future. They all firmly believe in the future development direction of artificial intelligence education, especially in the intelligent adaptive education technology. As educators, they all know very well that the core technology in global personalized teaching is intelligent adaptive teaching. They invested in us because of their firm belief.

Sohu Finance: How should a startup company build its own brand?

Liang Jing: Brands can be divided into two, one is product brand or corporate brand, and the other is the brand of the founding team.

In the early days, there was not much money, and it was impossible to have money for brand promotion. At this time, the founder or founding team should be used to build the corporate brand. The founder’s personal brand is equal to the company’s brand, which can achieve a four-to-two effect. As a company’s brand, people are emotional and have real energy transmission. This is the founder’s brand building.

With the gradual expansion of the scale of the company and the steady introduction of product models to the market, we will turn to a real product brand. There are several key points in the product brand. First, if it is a To C product, it must be closely related to consumers. The brand name must be spiritual and easy to remember, just like an Apple mobile phone, it must be grounded. Second, a little deeper, the brand name of the product and the characteristics of the product must be essentially the same.

I think that any entrepreneurial brand has these stages in principle. To be the founder’s brand IP, it must also be the brand IP of corporate products. The brand of corporate products must first be grounded and connected more closely with the public. , And more consistent with the product characteristics, showing the company’s core competitiveness, so it is more perfect.

Sohu Finance: Looking forward to 10 years, what is your most personal goal?

Liang Jing: First of all, I hope to be able to assist Squirrel Ai to a very stable stage. At that stage, I believe that new talents and new teams also need to enter. I may have to step back and do auxiliary work. At that time, I hope to use my past experience, resources, and abilities to help China and the world on more issues concerning education equality, so my next goal will be to join UNESCO. This is also my ultimate life goal in this life.

With the continuous warming of Chinese traditional culture, the era of national tide is coming. Today’s young people excavate and present the essence of Chinese traditional culture from all aspects and angles and take it as a trend. Consumer products with a Chinese traditional cultural background are beginning to be sought after by young people.

For example, a makeup brand founded in 1913 Pecho Antelope, Fully embrace the aesthetic and beauty needs of young people, and redesign the packaging after R&D came out; sportswear brand Li Ning, Take the lead in showing the combination of ancient and modern sportswear characterized by Chinese traditional cultural symbols at New York Fashion Week, which has been well received by all parties; during the period of the popularity of small white shoes, traditional Chinese sports shoes brands Pull back, double star Other brands also took advantage of the opportunity to refurbish, and took advantage of the national tide to bring a wave of “memory killing” marketing, which not only earned the childhood feelings of young domestic consumers, but also made the old domestic brand famous and directly promoted sales.

The liquor industry, which has inherited thousands of years of history, culture and traditions, has also taken advantage of the opportunity to break the barriers. With the help of the national trend, it has launched a younger wine that is suitable for young people’s consumption habits and taste. Such as Beijing A toast of Erguotou, Liang Daxia, Yizui Xiaolang Wine, and Wuliangye Other wine brands have received the attention and love of young people.

These young wines show their individuality on the packaging, and the taste is soft and gentle. They can be used to drinking, and they also have their own topical and fashionable styles. The brand-new improvement that breaks through the traditional territory, coupled with the full emotions and the peculiar psychology of young people, gives the young wine lovers a rich and varied sense of experience and characteristics of the times. The lives of young people and consumer brands are becoming more and more closely connected with traditional culture.

In this wave of rejuvenation of liquor, a Hunanese, Fu Zhigang, must be mentioned.

With innate tyranny and ingenuity, Hunan native Fu Zhigang made young people fall in love with a sweet, moist, mellow and soft youthful taste. The young liquor brand “Liang Daxia” that he created has gained nearly 100 million fans and There has been an upsurge of “xia culture” in the north and south.

Let young people fall in love with Chivalry and Wine

This year, 39-year-old Fu Zhigang is also the number one figure in the liquor industry. Before founding “Da Xia Liang”, he worked for Jinliufu, a top 500 private enterprise in China, which was called the Wine Whampoa Military Academy by industry insiders. Fu Zhigang, who started as an ordinary employee, took five years to achieve the position of National Marketing Director of Jinliufu Liquor Industry and became the youngest executive of the company. He also sold 10 million bottles of Jinliufu within a month. Record.

Young and aspiring, with an annual salary of one million, Fu Zhigang is not reconciled to stop here.

After 80, he has always had a martial arts dream related to wine. In his heart, The real and hearty world is the world of knights and wine, and the world of justice. However, Fu Zhigang, who is very sensitive to marketing, found that the rigid packaging of traditional liquor and its extremely spicy taste have kept most young people away. This discovery made Fu Zhigang realize that the long-standing Chinese liquor culture and the rich sense of liquor experience would undoubtedly be very regrettable if the young people missed the tide of this era.

then, How to let young people understand the long-standing traditional Chinese liquor culture? How to change their stereotyped and outdated impression of liquor? How to make them really like Chinese liquor? It became the knot in Fu Zhigang’s heart. Seeing the problem, he began to work hard to find a solution.

At this time, Tao Shiquan, a fellow senior who worked with him at Jinliufu, also noticed this phenomenon. Riding the east wind of the Internet economy, Tao Shiquan in 2012 Resign decisively and succeed Established the “Jiang Xiaobai” wine brand that is very popular among young people, It broke the market dilemma of young people’s rejection of liquor in one fell swoop, and explored a new path for the rejuvenation of Chinese liquor.

In 2017, I felt that the Internet economy was promising and saw the feasibility of the Chinese liquor rejuvenation market. Fu Zhigang also resolutely gave up his senior management position and millions of annual salary, even sold his own house, joined the market, and created a more suitable experience for young people. And the younger liquor brand “Liang Daxia” of preference.

Before the emergence of Liang Daxia, the classification of Chinese liquor market had become mature, with many similar products, homogenized marketing routines, and there was almost no room for new products to be accepted. However, Liang Daxia succeeded in breaking through and quickly occupied the young people’s market.The shop has also begun to have “There is Jiang Xiaobai in the south and Hero Liang in the north” So, what exactly is Daxia Liang’s method of leveraging the market?

According to the founder, Fu Zhigang, Liang Daxia’s breakthrough originated from “understanding the way, taking advantage, and superior skills.”

“Mingdao”: the brand achieves “truth, goodness and beauty”

Fu Zhigang, who was born as a Fang Niu baby, loved Chinese traditional culture since he was a child, and was deeply influenced by Sun Tzu’s Art of War, Wang Yangming’s Philosophy of Mind, and Zeng Guofan’s Neo-Confucianism. Knowing the importance of “Tao, Power, and Skill” running through the front line, he boldly applied the ideas of “Dao, Power, and Skill” to the innovative practice of Liang Daxia liquor brand, and therefore became a young wine brand. Successfully break through. In his own words: “For three years, Da Xia Liang has not only not been put on the ground by the market, but has grown. This is a success in itself.

In Fu Zhigang’s concept, To accomplish something, a person must first understand why it is done and what it means. This is the “Ming Dao” in Sun Tzu’s Art of War. A brand is destined to exist to solve a certain social problem. This is the natural mission of the brand. Coming to explore the younger Chinese liquor market is the “Tao” of Da Xia Liang. Fu Zhigang believes that, in the context of the current consumption upgrade, finding a solution to the rejuvenation of liquor can touch the hearts of young people and open the door to wealth.

Based on the level of “Tao”, Fu Zhigang requires products to be “truth, goodness and beauty.”

The so-called “true”, Refers to the quality of the liquor itself, it must be the unique one among the same products; “good” It refers to the feelings of the product, which not only reflects the traditional culture, but also stimulates the resonance of consumers; “nice” It is the product’s aesthetic appeal in place, changing the dullness and outdatedness of traditional liquor from the packaging, name, and value meaning, and it is close to the aesthetics of the current young people to the greatest extent.

“High quality corresponds to truth, high feelings corresponds to goodness, and high appearance corresponds to beauty”, Fu Zhigang hoped that Hero Liang could make traditional liquor look new in these three dimensions.

In terms of quality, Fu Zhigang believes that “sweet, moist, mellow, and soft” are the primary factors that impress consumers and always rank first. “If a liquor tastes bad, the others are all fantasy.” Before the product of Liang Daxia was officially launched, it had undergone 192 blind taste tests, and it was not officially introduced to the market until it received 87% of the taste praise.

In terms of appearance, Fu Zhigang believes, “If the appearance cannot attract consumers, you will not even have the opportunity to reflect your connotation.” Therefore, Liang Daxia designed a “light-emitting yellow bottle”, which has been polished by more than ten crafts. , The bottle body presents a kind of glass texture, placed in a crowd of liquor, the recognition is very high, “let young people shine.”

In terms of feelings, Da Xia Liang pioneered a unique approach, and successively opened rivers and lakes pubs in various cities across the country. These rivers and lakes pubs are decorated with the experience of chivalrous culture as the starting point to provide gatherings, leisure and exchange places for young people who like knight culture.

In Fu Zhigang’s view, in order for a product to be favored by young people, not only the quality and packaging must be individual and fashionable, but it must also resonate with them in terms of emotions, collective memory and other internal environmental factors. It is the traditional Chinese knight culture that can combine the two.

What Liang Daxia conveyed to the world was to become a fellow young man on the road of struggle. Treat young people with traditional culture, and infuse them with passion, true colors, struggle, free and easy, responsible, and affectionate chivalrous personality. Hope that young people can be accompanied by these six chivalrous spirits, Go bravely and practice the beauty of life.

In the traditional Chinese cultural ideology, the chivalrous culture and the wine culture are always inseparable, and jointly promote the heroic and vast chivalry spirit. The use of chivalrous spirits to promote the rejuvenation of Chinese liquor has become an objective carrier of classic chivalrous culture. Abstractly chivalrous culture has become easier to inherit and carry forward and become more iconic.

Fu Zhigang said: “We hope Taking wine as an opportunity to establish a lasting emotional link for young people, connect and connect the power of young people’s hearts, so that those young people who are tired but still willing to chase their dreams can interact with each other in the rivers and lakes of Liang Daxia. Encourage and sympathize with each other. “

Da Xia Liang, who has longed for the truth, kindness and beauty in life, quickly won the recognition of the new generation of young people and inspired their enthusiasm for the consumption of improved versions of liquor. It also unintentionally closely coincides with the rising tide of the country, ethnic style, and Hanfu culture in recent years. Naturally, it unlocked the password for brand rejuvenation.

“Take advantage”: Take advantage of the east wind in the era of the rise of great powers

In terms of end consumers, Liang Daxia’s strategy is to “make clear”, that is, to create products that are true, good and beautiful. In terms of channels, Fu Zhigang puts forward the concept of “taking advantage”.

In the era of “mass entrepreneurship and innovation”, for those with entrepreneurial dreams, Da Xia Liang is obviously a good project with feelings and responsibility.

In Fu Zhigang’s view, good entrepreneurial projects have standards. “It allows customers to travel far and wide, by train and airplane from as far away as Xinjiang and other places”, Brand advantage Must be clearly visible:

1. Low risk and controllable: Liquor does not expire, the capital share is extremely low, and county-level cities only need one hundred thousand yuan to start;

2. Long lasting time: Liquor collection is not outdated, and the longer the time, the more you can gain and become a friend of time;

3. Sufficient growth: From an investment perspective, China’s liquor market has a trillion-level capacity, and its explosive power is very sufficient;

4. Great sense of brand: Entrepreneurs who invest in liquor can combine making money with a personal favorite culture and brand.

For the creation of product franchise channels, Liang Daxia is doing exactly according to these standards. A hundred thousand yuan can represent the Liang Daxia brand in county-level cities, which greatly reduces the threshold for entrepreneurship; through marketing and appeals to young people, it solves the gap in the liquor consumer group and expands the scale of consumers; builds through the connotation of “xia culture” Product brand power and so on.

Fu Zhigang introduced: “Some consumers drink small wine and gradually become partners and own people of Daxia Liang. And this is also in the past three years, Daxia Liang’s influence and sales have continued to expand, and he has become more and more personal. The main reason is known.”

On the other hand, it coincides with the renaissance of the “national tide” culture and the rise of national cultural self-confidence in many products. The heroic cultural characteristics of Liang Daxia itself can easily attract traditional culture lovers and entrepreneurs.Therefore, in the process of building an exclusive marketing team, Liang Daxia proposed “Don’t look for agents, just look for cultural spokespersons” Slogan.

At present, Liang Daxia has nearly 400 cultural spokespersons all over the country, and they are scattered to various county-level markets. As far as Golmud, Haixi County in Northwest China, and even cities such as Kashgar in Xinjiang, there are entrepreneurs and distributors of Liang Daxia.

Through the Internet, Fu Zhigang continues to empower the team, leading the team through the overall design mechanism such as online data plan explanation, online and offline market training, intra-city and same-town bond management, employee initial development planning, professional marketing activities, and other overall design mechanisms, and cooperate with distributors and partners To achieve a win-win situation.

Fu Zhigang concluded that Da Xia Liang could achieve rapid development, Mainly with the help of the following two “potential” energies: First, Quick response to the general trend of the “consumption upgrade” era; second, This fully satisfies the psychological appeal of consumers’ yearning for traditional chivalrous culture.

“Excellent Skills”: Three major campaigns for marketing

For Liang Daxia, “Ming Dao” is the pursuit of truth, goodness and beauty; “Take advantage” is to meet the needs of the times and the psychological consumption of the public; “Excellent skill” is a unique marketing strategy: terminal (outlet) battles, group buying battles, and traffic battles.

For example, in the use of traffic resources, Fu Zhigang placed limited resources in the most critical position. He believes that in the era of information fragmentation, perhaps Liang Daxia is not well-known on TV screens, but on the mobile side, he must maintain unparalleled activity.

Liang Daxia’s chivalrous cultural gene is particularly suitable for content story marketing. That is, relying on the hard-core quality of wine and good brand stories, we will continue to exert our efforts in the field of consumer ideology and continue to form an influence. As far as content is concerned, Liang Daxia focuses on three aspects to consolidate market awareness:

■Good brand story

Become a brand with yourself. Fu Zhigang, who has been a farmer and the founder of the brand, said that from the beginning of his work, he joined a well-known enterprise called the Whampoa Military Academy. He was the first batch of Chinese liquor industry born in the 1980s. He is not only the founder of Liang Daxia’s youthful liquor brand, but also a stickler who has been working in the liquor industry for more than ten years.

■Good product

From the Tao level, insist on making products that are true, good and beautiful. Visiting famous Chinese liquor masters to strictly control the taste and quality of the liquor; from packaging design to naming, careful consideration, step by step.

■Good IP development prospects and space

Fu Zhigang’s plan for Da Xia Liang is extremely long-term. The first is to commercialize Hero Liang, turning him into a living person. Secondly, Da Xia Liang gradually turned into a classic IP similar to Marvel movies and Disneyland; became a cultural symbol of chivalry passed on from China to the world; he could even gradually become the protagonist of movies and animations, full of his own soul and story…

Up to now, the growth rate of Liang Daxia’s brand capacity and sales has been more than three times faster than that of the start-up period. The capital valuation in 2019 reached 500 million yuan.

Build and test teams in business wars

“The fierce generals must be sent to the army, and the prime ministers must be sent to the state and county. Fu Zhigang used this sentence to express Liang Daxia’s talent selection and team building logic.I.e. from To cultivate people in practice, build and test teams in business battles.

Fu Zhigang said frankly: In the past three years, Liang Daxia has been able to continuously expand and grow. In addition to following the underlying logic of “Taoism”, it is inseparable from the team members’ hard work in the market, and countless cities. Offline training is inseparable from the Xiangyang City Light-up event, China’s Chivalrous Good Landlord Initiative (rent free during the epidemic period to send Liang Daxia liquor), and the organization of weekend charity activities (for the elderly, school condolences, various cultural expressions of chivalrous), etc. Business deduction.

Fu Zhigang emphasized: Whether in the past or in the future, Da Xia Liang’s executives will come from the front lines of the market, rather than professional managers who are airborne. Because, in the process of promoting the rejuvenation of Chinese liquor, what we have always been fighting for is a kind of cognition, a kind of unity of values, and what we believe is miracles in action. And as long as he enters the door of Liang Daxia, he will definitely be able to feel the impact mentally and cognitively.

“Respect for love, love for struggle, and responsibility are the core values ​​advocated by Mr. Liang Daxia. Therefore, we advocate and call on everyone, To start a business like a hero, with enthusiasm and responsibility, not just for money, to do a certain thing. “

In Fu Zhigang’s view, only if young people dare to be their own heroes can they become heroes of the times. But in China, every young man who is in the world may have such an idea. With stunts in their bodies, and in their hearts, this group of young people who love to drink Heroes Liang has the courage to travel through time and space, and the tenderness of being kind to life. Through Heroes Liang, they take advantage of their age in poetry and wine. This is exactly the life experience and lifestyle that Liang Daxia hopes to give young people.

“I haven’t been fucked down since I was born”, Behind Liang Daxia’s ability to go all the way up, there is a complete set of underlying logic and implementation.

The outside world has always thought that Da Xia Liang is just playing emotional cards, playing pan-entertainment marketing, and playing routines. but in fact, From the perspective of the long-standing Chinese traditional culture’s macroscopic pattern of understanding, taking advantage, and superior skills, the past, present, and future of Liang Daxia are instantly clear. (Text / Known)

In the current layout of semiconductor companies in my country, SMIC is undoubtedly the leader and the most advanced company in domestic chip foundries. It has successfully mastered the production technology of 14nm chips and has begun to launch an offensive horn to 7nm. As for the achievements of SMIC, Liang Mengsong played a key role in it. It can even be said that without Liang Mengsong, there would be no SMIC today. However, it was such a leader in chip manufacturing and R&D who submitted his resignation to the SMIC Board of Directors at the end of 2020, which aroused widespread domestic discussion.

Liang Mengsong has worked for TSMC and Samsung, two companies with the world’s top chip manufacturing technology, and has made significant contributions during his tenure. In 2017, Liang Mengsong formally joined SMIC, served as its co-CEO, and became a director. While the precarious SMIC was respite, it also ushered in a major change. During Liang Mengsong’s tenure, he led SMIC to successfully achieve the five-generation leap. It took 300 days to upgrade SMIC from 28nm process level to 14nm process level, which enabled SMIC to secure its position as the most advanced chip foundry in China. Currently the only domestic chip foundry that has achieved 14nm mass production. However, why is such a powerful person in the field of chip manufacturing suddenly submitting his resignation? In this regard, the outside world has mainly speculated on three points.

One is because of the controversy over SMIC’s future development route

Liang Mengsong adheres to the advanced process technology route, and believes that SMIC should launch into 7nm and higher-level processes, and strive to catch up with the R&D and production steps of TSMC and Samsung, making SMIC a real breakthrough in technology. However, the new leader Jiang Shangyi believes that SMIC should adopt packaging technology and chiplet technology, and strive to make breakthroughs in these two areas to make SMIC gain more profits. In this environment, Liang Mengsong submitted his resignation.

The second is because of the checks and balances of power, or Liang Mengsong did not get the corresponding respect

As the company’s co-CEO, the company’s major personnel changes should be known long in advance. However, Liang Mengsong was not informed of the news until a few days before Jiang Shangyi took office, which made Liang Mengsong extremely unbalanced. Of course, Jiang Shangyi and Liang Mengsong had had grievances before, which further aggravated Liang Mengsong’s dissatisfaction and submitted his resignation.

The third is because of the internal power struggle of SMIC

Before Liang Mengsong joined SMIC, SMIC was in a state of disarray, with all parties competing with each other and no control. This is mainly because Zhang Rujing introduced capital from the United States, Singapore, China and other countries when he was founded. Under the leadership of Liang Mengsong, SMIC has made continuous breakthroughs in technology, and naturally some capital is not happy.

Although Liang Mengsong submitted his resignation to SMIC, he did not get a reply immediately. On the contrary, now it has been satisfactorily resolved, making SMIC a promising future. After the resignation storm, Liang Mengsong continued to serve as the co-CEO of SMIC, and achieved tremendous improvements in all aspects such as salary. Liang Mengsong’s resignation storm has come to an end! SMIC has laid down its capital and its salary has quadrupled. It is reported that Liang Mengsong’s annual salary has risen from US$340,000 to US$1.53 million, which has quadrupled, and he has obtained a house worth about 22.5 million yuan. It is not difficult to see from this that SMIC has indeed made a bloody effort in order to retain Liang Mengsong.

With a four-fold increase in salary and a delivery of properties worth 22.5 million, Liang Mengsong’s resignation finally ended. In this ending, some people might think that Liang Mengsong is just for the money? In fact, personally feel that whether it is or not, this is human instinct, even if it is the original intention of Liang Mengsong’s resignation, there is nothing wrong with it. From the perspective of Liang Mengsong’s contribution to SMIC, he can fully accept such treatment. Not to mention that Liang Mengsong almost donated his income from SMIC to Chinese charity.

After Liang Mengsong’s resignation storm ended successfully, SMIC was once again on the right track of research and development. It is reported that SMIC will conduct trial production of 7nm process chips in April this year, which is undoubtedly a huge piece of good news for the Chinese semiconductor industry. Once it succeeds, it shows that my country has successfully entered the high-end chip manufacturing process industry and solved the worries of many technology companies.

In fact, it should be expected that Liang Mengsong will stay at SMIC in the end. Liang Mengsong’s contribution to SMIC is indelible, and it also proves that Liang Mengsong’s key to SMIC’s future development. For such an outstanding semiconductor scientific research talent, SMIC will naturally not let Liang Mengsong go away at the critical moment of the national semiconductor industry and the shortage of related talents. And even if Liang Mengsong resigns from SMIC, with his own level, he can enter other major scientific research companies such as Huawei HiSilicon, continue to lead China’s semiconductor industry to prominence and shine in scientific research.

Ha Tinh.

Ha Tinh is known as “the four great masterpieces” when appearing in four popular TV dramas adapted from the Four Great Masters of Chinese literature, including the role of Lien Lien in Journey to the West (Journey to the West). 1986), Qin Kha Khanh in Hong Lau Mong (1987), Tieu Kieu in Tam Quoc Dien Nghia (1994) and Ly Su Su in Water Mar (1996).

The actress was born on January 13, 1964 in Jiangshan City, Quzhou City, Zhejiang Province, graduated from the Zhejiang Drama Troupe. Ha Tinh, a female star born in the 1990s, may not have any impression, but in the eyes of the 70s and 80s, she is a goddess.

From a young age, Ha Tinh was very talented, sang well and danced well. After graduating, the film crew of “Shaolin Disciple” went to the Zhejiang theater troupe to look for an actor, Ha Tinh was cast as a girl Xiao Jin, from there embarking on the path of acting. In 1984, Ha Tinh, 20 years old, had just finished filming “Shaolin Disciple”. On the train home, fortunately, he met director “Tay Du Ky” Duong Khiet and lead actor Luc Tieu Linh Dong. Duong Khiet, intrigued by Ha Tinh’s temperament, boldly invited her to the set. After that meeting, she played the role of Linh Cat Bodhisattva Lien Lien, who teased Chu Bat Gioi in “Tay Du Ky”.

Although there were not many scenes, Ha Tinh’s beautiful appearance and good acting skills impressed many audiences. Then, in 1988, Ha Tinh was invited by director Ta Thiet Li to participate in the movie “Long Dreaming”, becoming a star in the world as Qin Kha Khanh, a gentle and kind woman.

Ha Tinh’s acting skills have conquered the director and conquered the audience. Then in 1993, Ha Tinh appeared in the TV series “Three Kingdoms of Meaning”. In the film, her gentle and generous beauty Tieu Kieu left a deep impression on the audience.

In 1996, Ha Tinh was invited to participate in the TV series “Thuy Hu”, in which she played the role of the famous singer Ly Su Su. In addition to the four great works, Ha Tinh also plays the role of Hoa Huu Lam, one of the talented heroines in “The Mountain of Grass by the River”, and Bao Te Vi, the mother of Duong Khang, the character in “The Great Spirit of the Great”.

Despite a smooth career, Ha Tinh’s love story is quite bumpy. In 1995, Ha Tinh fell in love with actor Hua A Quan when he joined the film project Phong Ha resentment. Hua Á Quan at that time had 2 wives and is famous for being the second best guy in showbiz. When the incident came to light, Hua Yjun’s wife almost died of a heart attack, and eventually had to divorce her husband. The beautiful time was not long, the marriage between Ha Tinh and Hua A Quan lasted only 8 years.

After that, Ha Tinh married actor Lieu Kinh Sinh and lived very happily. After getting married, Ha Tinh focuses on family and rarely appears in film and television works. Ha Tinh is over 50 years old, still stylish and charming. Her most recent role in the “Queen Mother Story” in 2015 was the mother of Huo Kien Hoa – Queen Hieu Cung Ton. Up to now, although there are not many roles, Ha Tinh’s solid acting skills and classic appearance are still very impressive and leave many marks in the hearts of the audience.