“The sales of edible mushrooms such as Flammulina velutipes have obvious periodicity. The sales in the second and third quarters of each year are not good, and the company is losing money. However, liquor products are more anti-cyclical. There is no obvious off-peak season and can be effective. Supplement the company’s operations.” A related person from Zhongxing Fungi told Times Finance.

After rubbing shoulders with Yuancheng Gold (600766.SH), the Shengjiao Liquor Industry, a wine company in Moutai Town, was spotted by another listed company. This time the buyer was a company that sells enoki mushrooms.
Image source: Visual China
On the evening of June 20, Zhongxing Fungus (002772.SZ), whose main business is the cultivation of Flammulina velutipes and Agaricus bisporus, issued an announcement stating that it intends to acquire Guizhou Maotai Town Shengjiao Wine Co., Ltd. (hereinafter referred to as “Shengjiao Wine”) in cash. Industry”) 100% equity.
Why did a company selling enoki mushrooms and other agricultural products suddenly intervene in the liquor industry?
In an interview with Times Finance and Economics on June 21, a relevant person of Zhongxing Fungus Industry stated that the purpose of acquiring Shengjiao Wine Industry is mainlyIn order to expand the second revenue growth point, butAt present, the parties to the merger and acquisition have only reached a preliminary intention, and the specific purchase price has not yet been determined.
“The sales of edible mushrooms such as Flammulina velutipes have obvious periodicity. The sales situation in the second and third quarters of each year is not good. The company often loses money, and the consumption of liquor products is more anti-cyclical, and there is no obvious off-peak season. , Can effectively supplement the company’s revenue.” The person said.
Shengjiao Winery Curve goes public?
inCrowdXingBefore the announcement of the acquisition by Fungus Industry, Shengjiao Wine Industry was almost in the pocket of “the smallest A-share listed company” Yuancheng Gold to achieve a curve listing.
On September 22, 2020, Yuancheng Gold, which has only 20 employees, announced that it intends to acquire 100% equity of Shengjiao Wine Industry.But after 2 months, Yuancheng Gold announced the acquisitiontermination, The reason is that the two parties in the transaction cannot reach an agreement on the valuation.

In addition to backdoor A-share listed companies, Shengjiao Wine Industry has also revealed its plans to list in Hong Kong. In September 2018, at the Sino-Chongqing Liquor Exchange Center Promotion Conference and Shengjiao Shares 2020 listing briefing held by Xinfeitian Winery Group, the parent company of Shengjiao Wine Industry, in Nanjing, Xinfeitian Wine Industry Group stated that in order to speed up Shengjiao Wine For the development of the industry, the company plans to be listed on the Hong Kong Main Board in 2020. However, the company’s latest statement on this is that it originally planned to go public in Hong Kong, but taking into account the impact of various factors such as the epidemic, it suspended its plan to go public in Hong Kong. Today, Shengjiao Wine Industry has become one of the wine companies that the Renhuai Municipal Government of Guizhou promotes to go public. In June of this year, Shengjiao Winery, together with Guotai Winery, Xiaohuduxian Winery, Zhenjiu Winery, Yanbo Winery Co., Ltd. and many other well-known wine companies in Guizhou, appeared in the Guizhou Province listing announced by the Guizhou Local Financial Supervision and Administration Bureau. Listed in the list of backup enterprise resource libraries. In October 2020, Wang Nengke, deputy secretary and mayor of Renhuai City, also held a listing work scheduling meeting in Shengjiao Wine Industry to listen to and study and solve the difficult problems in the listing process of Shengjiao Wine Industry. He said that all relevant departments in the city It is necessary to vigorously support the listing of Shengjiao Wine Industry, under the principle of not touching the bottom line and not touching the red line, special and urgent matters must be handled quickly. Relevant departments must go deep into the enterprise site to find out the situation of the enterprise, and solve the problems of taxation, asset reorganization, and precise land use and location in accordance with the law. After rubbing shoulders with Yuancheng Gold, Zhongxing Mushroom has become another hope for Shengjiao Wines to be listed on the curve. Fineness to be tested The move to seek listing is quite positive, but the fineness of the Shengjiao wine industry has yet to be tested. Public information shows that Shengjiao Wine Industry was established on June 30, 2011, with a registered capital of 144 million yuan (RMB, belowSame), Liu Jian and Liu Liangyue hold 99.5% and 0.5% of the shares respectively. Shengjiao Winery is located in the core production area of ​​7.5 square kilometers of soy wine in Maotai Town. Currently, it has achieved a production capacity of 60,000 tons of wine and 3,500 tons of annual wine. CrowdXingIn the above announcement, Fungus Industry stated that the sauce-flavored liquor products such as “Holy Cellar”, “Imperial Saint Cellar” and “Hundred Years Saint Cellar” of Shengjiao Liquor Industry have been rated as “the first most internationally popular Chinese wine appraisal activity in 2012.” “Gold Award”, “Chinese Consumer Satisfaction Famous Special Excellent Liquor”, “Leading Brand of Chinese Liquor Industry”, “Top Ten Famous Products of Chinese Liquor Industry”, “China Famous Brand” and other titles. However, according to the brewing process of Maotai-flavored liquor, the general production cycle of Maotai-flavored new liquor takes 1 year, and the new liquor produced will not enter the market until it is stored for about 5 years. For example, it usually takes a bottle of Moutai from production to delivery. It took 5 years. Shengjiao Wine Industry was only established in 2011. How did it win the above awards in one year? In addition, the publicXingThe statement in the announcement by Fungus Industry that “Shengjiao Wine Industry has achieved a national distribution of sales channels” is also worthy of scrutiny. Times Finance noted that the number of fans in the flagship store of Tmall Shengjiao is only 892. The store sells more than 10 types of Shengjiao wines, priced from 43 yuan/bottle to 4999 yuan/bottle, of which the highest sales volume is “53 degrees”. “Daqu sauce-flavored liquor tasting small bottle” is priced at 43 yuan per bottle, and the monthly sales volume is only 82, while the monthly sales of most other products are 0.On JD.com, another e-commerce platform, Times Finance did not inquire about the relevant products of Shengjiao Winery. At the same time, some liquor dealers in Guangzhou, Zhengzhou and other places think that the Shengjiao wine industry is somewhat unknown. They told Times Finance that they rarely see Shengjiao Winery’s products locally. When Yuancheng Gold acquired Shengjiao Winery, it also received an inquiry letter from the Shanghai Stock Exchange due to the strange growth of the latter’s performance. According to the data previously disclosed by Yuancheng Gold, Shengjiao Winery lost 2.794 million yuan in 2018 and turned a profit of 8.1103 million yuan in 2019. 2020In the first 8 months,Shengjiao Winery made a profit of 10.148 million yuan again. However, Yuancheng Gold did not explain why the performance of Shengjiao Wine Industry has seen explosive growth in the past two years. In the impression of local people in Moutai Town, Shengjiao Wine Industry is more like a liquor sales company than a liquor company that integrates production and sales. “They usually buy wine from other wineries to make OEM products for sale. It is rare to hear that they produce and sell themselves.” On June 20, a Moutai town wine shop operator told Times Finance and Economics. As for the specific asset strength and operating conditions of Shengjiao Winery, the above-mentioned people from Zhongxing Fungus Industry said that they are not clear about Times Finance. “We have just sent an audit and accounting team to the past. After the statistics and inventory are completed, we will have a clear understanding of the Shengjiao Wine Industry, and then decide whether to acquire it in the end.” The person also told Times Finance that the company has understood that the acquisition of Shengjiao Winery and Yuancheng Gold was finally discontinued due to the failure to negotiate the valuation, but it is not clear about the proposed acquisition between Shengjiao Winery and Yuancheng Gold. price. He also emphasized that now the two parties have only reached a preliminary intention, and the acquisition has not officially started. Why do mushroom sellers sell liquor? Unlike Yuancheng Gold, which has an annual revenue of only more than 10 million yuan, Zhongxing Fungus has a solid industry and market. Public information shows that Zhongxing Fungus Industry is located in Tianshui City, Gansu Province. It is a factory modern agricultural enterprise specializing in the research and development, production and sales of edible fungi. As of December 31, 2019, the daily production capacity of Zhongxing Mushroom edible fungi was 905 tons, of which the daily production capacity of Flammulina velutipes was 745 tons and the daily production capacity of Agaricus bisporus was 160 tons. According to the financial report, in 2020, Zhongxing Fungus Industry achieved revenue of 1.483 billion yuan, a year-on-year increase of 28.32%, and a net profit of 189 million yuan, a year-on-year increase of 176.24%. A local government official in Tianshui City told Times Finance that Zhongxing Fungus Industry is currently one of only three listed companies in Tianshui City. The local government has a lot of support. In addition to tax exemption, certain financial subsidies will be given every year. Why did a little-known liquor company with doubts about the product market become the “sweet pastry” in the eyes of a mushroom manufacturer after missing the Yuancheng rice wine? Many investors believe that after the acquisition of Shengjiao Liquor, Zhongxing Mushroom can be stained with today’s hot liquor concept and raise its stock price and market value. “As long as the liquor can take off, the daily limit will definitely not be less,” said some investors. The above-mentioned people from Zhongxing Fungus Industry told Times Finance: “The sales of edible mushrooms such as Flammulina velutipes are obviously cyclical. The sales in the second and third quarters of each year are not good, and the company often loses money. And the anti-cyclical nature of liquor products Stronger, there is no obvious off-peak season, which can effectively supplement the company’s operations.” Times Finance checked the financial reports of Zhongxing Fungus Industry over the years and found that Zhongxing Fungus Industry made a loss in the second quarter of 2020, the second quarter and the third quarter of 2019. In addition, the high gross profit margin of liquor products also makes mushrooms and other agricultural products unmatched. The financial report shows that the gross profit margin of Zhongxing Fungus Industry in 2020 is only 27.60%. In contrast, the gross profit margin of many listed liquor companies exceeds 70%, and the gross profit margin of Moutai is more than 90%. Zhongxing Fungus Industry also told Times Finance that despite the support of taxation and other financial policies, the gross profit margin of fungus products is much lower than that of liquor products. It should be pointed out that in terms of sales channels and marketing, mushrooms and other fungus products are very different from liquor. If it succeeds in acquiring Shengjiao Winery, how will Zhongxing Fungus deal with the relationship between the two major businesses in the future? The above-mentioned people from Zhongxing Fungus Industry told Times Finance that, like Fosun and other foreign capitals acquiring liquor companies, if the acquisition is successful, the company will not intervene in the specific sales and channels of Shengjiao, and will completely leave it to the original team for operation. We just use baijiu as a supplement to revenue.” As of June 20, the stock price of Zhongxing Fungus Industry had a daily limit of RMB 9.64 per share. From June 15th to June 18th, the stock price of Zhongxing Bacteria has risen for four consecutive days. The content on this website (including but not limited to text, pictures, audio and video), except for reprinting, are all copyrights of Times Online. Reprinting, linking, reposting, or other use is prohibited without the authorization of a written agreement. Anyone who violates the above statement will be held accountable by this website. For other media, websites or personal use, please contact Mr. Ding on this website: chiding@time-weekly.com

Where are the leaves and flowers – a wild plant that grows a lot in An Giang. Photo: Tourism Newspaper Prohoc sauce (prohok – boo hoc), according to my mother-in-law, the climate in the South has two seasons: rainy and sunny. In addition to the rice season, the fish season is also the main season of the Khmer farmers in the South. They catch fish in many forms such as slapping or fishing, spreading nets, fishing nets, etc. Where they can be caught, they can be dried there with large fish, while small fish are made into beef sauce. Every house makes two or three jars to eat all year round. Bo hoc sauce is almost considered as the main dish in the culinary life of the Khmer people as well as the Vietnamese people’s snakehead, choke, and roe sauces. Although their way of making prohoc fish sauce is similar to that in Cambodia, but through the stages to become bohoc sauce, it is necessary that there is no longer a musty smell, especially without maggots. Usually they use snakehead fish more than other types of fish, of course, snakehead fish to make fish sauce will be more delicious. Select suffocated snakehead fish, scrape the scales, scrape the blood on the spine, wash and soak in cold water for a day and a night (24g), then take it out and leave it in a basket to drain. Use a knife to gradually fish the fish, add a small pinch of salt and a little cold rice, mix well. Incubate in a sealed container, the next day take out the fish and place it in a thick basket, cover the basket with a piece of mocha, use a rock or heavy object to ballast the water with a fishy smell. Then, put the fish in a jar or glass glue, use your hands to receive the fish easily, cut the mo areca to fit the mouth of the jar or glue it on, use a bamboo brace to fasten it. Then proceed to cook salt water poured over the fish and then dried in the sun. About three months, the fish sauce can be eaten, but only used for making stewed, fried, seasoned soups, cooked vermicelli or cooked with potted rice noodles with shaved corn with straw mushrooms and snakehead fish or shrimp. If you want to eat it raw, you must leave it for a year or more, the longer you leave it, the more delicious it will be. Beef broth of Khmer people. Usually fish sauce is eaten raw with thinly sliced ​​​​fruit or paired with herbs of all kinds. In particular, when cooking vermicelli, fish meat is shredded, boned, put in a mortar with wormwood vermicelli, boiled, combed for water, then added fresh snakehead fish, pork, minced lemongrass into the pot of water. leo. Those who have never eaten prahoc sauce, when they heard the name mentioned, they were afraid. But if you happen to stand in the wind, someone is cooking fish sauce, the sense of smell can enjoy a faint aroma mixed between the pungent smell of brewed fish and the sweet aroma of fish sauce. That taste makes us drowsy, listening to the hungry stomach. Having a sip of spinach soup or a bowl of vermicelli, there was nothing happier than that. Happier if you can eat a piece of raw fish sauce sandwiched with the fruit, the sour and sour taste of the fish sauce mixed with the sweet and fragrant taste of the fish sauce, the warm and spicy taste of minced lemongrass, dissolved in a sip of wine cooked with rice, is nothing better. It’s like listening to the wine pushing the fish sauce and slowly drifting into the throat, slowly ripening… gradually…, falling into the stomach. Please bear with me, I don’t know what language to use to describe all that “delicious” pleasure! Where is the dried gourd salad with choke fish . Photo: Tourism Newspaper At home, my wife gently washes each bunch of young leaves, each tiny bunch of tiny aluminum flakes, drains before mixing the salad with cucumber, thinly sliced ​​tomatoes, and purple onions. Similar to the way to mix durian salad of the Vietnamese people in Sam mountain (Chau Doc, An Giang), it is mixed with dried snakehead fish, shredded grilled snakehead fish or with shrimp, tiger, boiled bacon cut into pieces and eaten together. coriander leaves. But, with the Khmer it is a little different. After washing vegetables, tomatoes are grated into thin circles; thinly sliced ​​purple onion; cilantro, chopped coriander only; chili, minced garlic. After that, my wife started to process the mixed water and put the cooked tamarind in a bowl to make boiling water, stirring to dissolve the tamarind rice. Then she began to process the mixed water, using cooked tamarind in a bowl or cup, boiling water in, stirring with chopsticks until the sour substance was diluted in the water. Prahoc sauce is also put in a bowl, add boiling water, and crumble until the meat is broken. Then, comb the water to decant the fish baits and bones. Crush garlic, chili, add a little granulated sugar and then add two kinds of tamarind juice, fish sauce, stir well, sweet and sour seasoning. When the shrimp or tiger is cooked, take it out, take out the cooked meat and cut it into thin pieces. Put both in a bowl of vegetables, add the mixed water, mix well with the leaves and flowers, then start enjoying. Unlike at home, where I sit to eat on a chair around the table, Khmer people eat on a plank, all the dishes are arranged in the heart of the board. Everyone in the family, along with my father’s two brothers and my (mother’s) brother, my wife sat cross-legged around the tray of rice. My father is the oldest person in the family, holding a cup and chopsticks to invite: “Each oot kho nia hop bai” (the whole family eats rice). I took each chopsticks of salad into my mouth, chewed slowly, the sweet and sour taste of cucumber, tomato, the spicy taste of garlic, chili, laksa leaves, coriander mixed with the sweetness of shrimp meat, the fat of pork belly. shine in the district with the sweet and bitter taste of sorrow. All of these are imbued with the sweet aroma of beef sauce, creating a delicious taste. Sorrow salad is no longer a favorite dish for men to sip with kh Kha wine, there is nothing better than telling stories in gatherings. My father-in-law holds a bottle of wine that is fermented with home-cooked glutinous rice that my uncle and I bring in according to the Khmer custom in the days of Sene Dolta (anniversary ceremony). He poured out a small glass, clear drops of wine slowly sparkling, showing a very high alcohol concentration. Picking up the glass, he said: “Onh Chon ate every ounce of happiness” (inviting everyone to drink wine). He brought a glass of wine to his lips, gulped it down, then wheezed, said: “Sê Chchanh” (good wine) and then poured a pass for each person. When I came to my circle, I refused because the wine was too strong, but my uncle said: “Num salinh top brother chon” (Ba Thuong Ba just invited). Hearing that, I couldn’t refuse and reached out to accept the wine glass. Before drinking, I picked up a chopsticks of salad, put it in my mouth, chewed it slowly, enjoying the sweet aroma, then swallowed, then gulped down the glass with my breath, the spicy alcohol on the surface of my tongue and then “swallowed” the salad pieces for them. drifting slowly, slowly, heating up as if they were ripening, softening and disintegrating. Enjoying this delicious dish, I realized that, no matter how sad, but when chewing a piece of melancholy salad, the sorrow is also broken and blended into the delicious taste that gradually drifts down to the stomach, leaving only a sweet, bitter aftertaste on the tip of the tongue that we always feel like eating more! Chau Doc (An Giang), where is known as the “kingdom” of fish sauce. Photo: Huynh LamTGTT On that day, when the cool winds swayed the surface of the Hau River, the first rain of the April season watered the fields and awakened the young shrimps that were still sleeping in spring in the shells clinging to the field or in frogs and crab burrows. , eels, snakes… At that time, the uncles started a self-reliant life. This is also the time when Khmer farmers are busy for the rice sowing season. The lush green carpets grow with the water. The shrimps are also growing up. By the middle of the eighth month of the lunar calendar, the rice begins to ripen and the fields are golden, and people are anxious for the harvest. The fields are drained and the water flows down the canals and canals. This is the season of catching shrimp. Children, adults, women, young people, anyone can participate. People use bamboo slats, walk in the deep corners of the fields or use fine nets to drag along the canals. But the most common is to use scrubbing to place the free place to drain the water flowing down the canals to catch shrimp. Shrimp is an inexpensive source of wild food, but rich in protein, calcium, and easy to prepare. Can be boiled with rice paper, raw vegetables; fried dough; warehouse; roasted… but the best is to make fish sauce. The Khmer shrimp paste, called bo-ot, is different from the type of shrimp paste we usually use. The method is also simple, but must be carefully selected, remove moss, snail shells, dead leaves, grass, garbage, etc. Most importantly, remove the ones on the head with luminous substance by putting the shrimp in the ball. dark for easy viewing. If chosen incorrectly, when making fish sauce, it is easy to be poisoned. After choosing, wash, and use 1kg of shrimp with a high concentration of base wine, 50gr of granulated salt, marinate, cover for about 30 minutes, drain water, mix in a cup of cold rice, 100g of white granulated sugar, Get the cloves into the glue. About three days later, add chopped ginger, garlic, and crushed chili, mix well into the glue. Try eating a piece of ginger, if it tastes sour, the fish sauce has been eaten. Bo-ot fish sauce is very delicious, sour, sweet, aromatic, spicy… stimulating the digestive system, it is difficult for any kind of shrimp paste to be compared with its unique flavor. Shrimp sauce is served with raw vegetables of all kinds along with fresh vermicelli, rice paper and pineapple, acrid banana, sour fruit, thin slices when the family has an anniversary, party… But it is also used as food in daily meals. family day. When eating sandwich with grilled catfish, beef sauce gives me its wonderful taste, so I can’t help but “work hard” to bring my wife back to visit her family whenever I have the opportunity. And every time, besides visiting the health of my wife’s parents, and then gathering around the family tray of rice, I often enjoy the unique taste of beef sauce and beef sauce in a meal full of love. feel dear!

Wang Yan

2021-04-23 12:35:23

Source: Times Finance

Regarding the fact that Wang Li was not selected as an academician candidate of the Chinese Academy of Engineering, Times Finance contacted Kweichow Moutai (600519.SH) on April 23, and the other party said that it would not comment. The “liquor academician” storm caused by the election of the chief engineer of Maotai Group as an academician candidate of the Chinese Academy of Engineering has finally settled. Image source: Visual China On April 23, the Chinese Academy of Engineering website announced that after the presidium of the Chinese Academy of Engineering, 577 effective candidates for the co-election of academicians in 2021 were determined. According to the “Implementation Measures for the Co-election of Academicians of the Chinese Academy of Engineering”, it is hereby announced. The list of valid candidates for academician co-election issued by the Chinese Academy of Engineering in 2021 Source: Official website of the Chinese Academy of Engineering Times Finance noticed that Wang Li, the chief engineer of the Moutai Group, who had previously been on the hot search for the “baijiu academician”, was not listed. (Click to view related reports) Regarding the fact that Wang Li was not selected as an academician candidate of the Chinese Academy of Engineering, Times Finance contacted Kweichow Moutai (600519.SH) on April 23, and the other party said that it would not comment.

Kweichow Moutai today’s share price performance source: Snowball

As of the midday close on April 23, Kweichow Moutai rose 2.21% to 2101 yuan per share, with a total market value of 2.64 trillion yuan, which has fallen 560 billion yuan from the historical high of 3.2 trillion yuan set on February 9 this year.

On February 17 this year, the list of candidates for the 2021 co-elected academician of the Chinese Academy of Engineering was announced. Among them, Wang Li was shortlisted as a co-opted academician of the Chinese Academy of Engineering. According to the news from Kweichow Moutai, Wang Li was shortlisted by the Guizhou Association for Science and Technology.

On the morning of February 18, the official website of the Guizhou Association for Science and Technology released the “Notice on Guizhou Province’s Recommendation of Academicians of the Chinese Academy of Engineering in 2021”, stating that all candidates (including Wang Li) to be recommended this time meet the eligibility requirements for application, and I urge everyone It is understood that in view of the wide range of scientific research fields and scientific and technological talents, the selection criteria will be strictly controlled, the selection process will be strictly controlled, and the quality of the selection work will be further improved.

On the afternoon of February 18, the Chinese Academy of Engineering stated to the outside world that it had noticed the relevant information about the proposed recommendation by the academician of the Guizhou Association for Science and Technology. Wang Li, the chief engineer of Moutai Group, received social attention during the publicity process. According to the relevant regulations of the co-election of academicians, the nomination of the Chinese Association for Science and Technology is one of the channels for the formation of academician candidates. The specific procedure is to be recommended by the local Association for Science and Technology, selected by the Chinese Association for Science and Technology, and submitted to the Presidium of the Chinese Academy of Engineering to become a valid candidate. At present, Wang Li is still in the stage of recommendation and publicity by the local association for science and technology, and is not an effective candidate for the academician co-election of the Chinese Academy of Engineering in 2021, and will continue to pay attention to the relevant situation.

On the same day, the Guizhou Association for Science and Technology stated in response to a media interview: “We have noticed that there is a dispute over Wang Li’s recommendation as an academician candidate on the Internet. The recommendation process for academician candidates of the Chinese Academy of Engineering is definitely standardized. Discuss this matter. The list of academicians to be recommended is currently in the publicity period. The entire process is transparent. It is normal to have different voices on the Internet. We must follow the normal procedure.”

The news that “engineers of liquor companies become academicians candidates” also quickly aroused heated discussion. Some netizens called Wang Li a “mao-flavor academician” and a “liquor academician”. At the same time, at the close of the market on February 18, Kweichow Moutai (600519.SH) fell 5% during the intraday session. The stock price fell below 2500 yuan/share to close at 2471 yuan/share, with a total market value of 3.1 trillion yuan, compared with the previous trading day. Nearly 100 billion evaporated.

According to official information from Moutai Group, Wang Li was born in 1972, graduated from Northwestern Institute of Light Industry (now Shaanxi University of Science and Technology) in 1994, majoring in food, and then went to work in Moutai Distillery. She is currently chief engineer of China Kweichow Moutai Distillery (Group) Co., Ltd. , Chief Quality Officer. Wang Li successively won the second prize of National Technology Invention Award, State Council Special Allowance Expert, National Liquor Judge, National Brewing Senior Judge and other honorary titles.

According to Times Finance and Economics, on February 17th, both in Guizhou Province and Wang Li were shortlisted for academician candidates, including Zhou Qi of Guizhou Geological Survey Institute, Zhang Shenglin of Guizhou Highway Engineering Group Co., Ltd., and Ma Jianfeng of Guizhou University. In addition to Wang Li not entering the list of valid candidates this time, Zhang Shengli also failed to be selected.

The content on this website (including but not limited to text, pictures, audio and video), except for reprinting, are all copyrights of Times Online. Reprinting, linking, reposting, or other use is prohibited without the authorization of a written agreement. Anyone who violates the above statement will be held accountable by this website. For other media, websites or personal use, please contact Mr. Ding on this website: chiding@time-weekly.com

With the continuous warming of Chinese traditional culture, the era of national tide is coming. Today’s young people excavate and present the essence of Chinese traditional culture from all aspects and angles and take it as a trend. Consumer products with a Chinese traditional cultural background are beginning to be sought after by young people.

For example, a makeup brand founded in 1913 Pecho Antelope, Fully embrace the aesthetic and beauty needs of young people, and redesign the packaging after R&D came out; sportswear brand Li Ning, Take the lead in showing the combination of ancient and modern sportswear characterized by Chinese traditional cultural symbols at New York Fashion Week, which has been well received by all parties; during the period of the popularity of small white shoes, traditional Chinese sports shoes brands Pull back, double star Other brands also took advantage of the opportunity to refurbish, and took advantage of the national tide to bring a wave of “memory killing” marketing, which not only earned the childhood feelings of young domestic consumers, but also made the old domestic brand famous and directly promoted sales.

The liquor industry, which has inherited thousands of years of history, culture and traditions, has also taken advantage of the opportunity to break the barriers. With the help of the national trend, it has launched a younger wine that is suitable for young people’s consumption habits and taste. Such as Beijing A toast of Erguotou, Liang Daxia, Yizui Xiaolang Wine, and Wuliangye Other wine brands have received the attention and love of young people.

These young wines show their individuality on the packaging, and the taste is soft and gentle. They can be used to drinking, and they also have their own topical and fashionable styles. The brand-new improvement that breaks through the traditional territory, coupled with the full emotions and the peculiar psychology of young people, gives the young wine lovers a rich and varied sense of experience and characteristics of the times. The lives of young people and consumer brands are becoming more and more closely connected with traditional culture.

In this wave of rejuvenation of liquor, a Hunanese, Fu Zhigang, must be mentioned.

With innate tyranny and ingenuity, Hunan native Fu Zhigang made young people fall in love with a sweet, moist, mellow and soft youthful taste. The young liquor brand “Liang Daxia” that he created has gained nearly 100 million fans and There has been an upsurge of “xia culture” in the north and south.

Let young people fall in love with Chivalry and Wine

This year, 39-year-old Fu Zhigang is also the number one figure in the liquor industry. Before founding “Da Xia Liang”, he worked for Jinliufu, a top 500 private enterprise in China, which was called the Wine Whampoa Military Academy by industry insiders. Fu Zhigang, who started as an ordinary employee, took five years to achieve the position of National Marketing Director of Jinliufu Liquor Industry and became the youngest executive of the company. He also sold 10 million bottles of Jinliufu within a month. Record.

Young and aspiring, with an annual salary of one million, Fu Zhigang is not reconciled to stop here.

After 80, he has always had a martial arts dream related to wine. In his heart, The real and hearty world is the world of knights and wine, and the world of justice. However, Fu Zhigang, who is very sensitive to marketing, found that the rigid packaging of traditional liquor and its extremely spicy taste have kept most young people away. This discovery made Fu Zhigang realize that the long-standing Chinese liquor culture and the rich sense of liquor experience would undoubtedly be very regrettable if the young people missed the tide of this era.

then, How to let young people understand the long-standing traditional Chinese liquor culture? How to change their stereotyped and outdated impression of liquor? How to make them really like Chinese liquor? It became the knot in Fu Zhigang’s heart. Seeing the problem, he began to work hard to find a solution.

At this time, Tao Shiquan, a fellow senior who worked with him at Jinliufu, also noticed this phenomenon. Riding the east wind of the Internet economy, Tao Shiquan in 2012 Resign decisively and succeed Established the “Jiang Xiaobai” wine brand that is very popular among young people, It broke the market dilemma of young people’s rejection of liquor in one fell swoop, and explored a new path for the rejuvenation of Chinese liquor.

In 2017, I felt that the Internet economy was promising and saw the feasibility of the Chinese liquor rejuvenation market. Fu Zhigang also resolutely gave up his senior management position and millions of annual salary, even sold his own house, joined the market, and created a more suitable experience for young people. And the younger liquor brand “Liang Daxia” of preference.

Before the emergence of Liang Daxia, the classification of Chinese liquor market had become mature, with many similar products, homogenized marketing routines, and there was almost no room for new products to be accepted. However, Liang Daxia succeeded in breaking through and quickly occupied the young people’s market.The shop has also begun to have “There is Jiang Xiaobai in the south and Hero Liang in the north” So, what exactly is Daxia Liang’s method of leveraging the market?

According to the founder, Fu Zhigang, Liang Daxia’s breakthrough originated from “understanding the way, taking advantage, and superior skills.”

“Mingdao”: the brand achieves “truth, goodness and beauty”

Fu Zhigang, who was born as a Fang Niu baby, loved Chinese traditional culture since he was a child, and was deeply influenced by Sun Tzu’s Art of War, Wang Yangming’s Philosophy of Mind, and Zeng Guofan’s Neo-Confucianism. Knowing the importance of “Tao, Power, and Skill” running through the front line, he boldly applied the ideas of “Dao, Power, and Skill” to the innovative practice of Liang Daxia liquor brand, and therefore became a young wine brand. Successfully break through. In his own words: “For three years, Da Xia Liang has not only not been put on the ground by the market, but has grown. This is a success in itself.

In Fu Zhigang’s concept, To accomplish something, a person must first understand why it is done and what it means. This is the “Ming Dao” in Sun Tzu’s Art of War. A brand is destined to exist to solve a certain social problem. This is the natural mission of the brand. Coming to explore the younger Chinese liquor market is the “Tao” of Da Xia Liang. Fu Zhigang believes that, in the context of the current consumption upgrade, finding a solution to the rejuvenation of liquor can touch the hearts of young people and open the door to wealth.

Based on the level of “Tao”, Fu Zhigang requires products to be “truth, goodness and beauty.”

The so-called “true”, Refers to the quality of the liquor itself, it must be the unique one among the same products; “good” It refers to the feelings of the product, which not only reflects the traditional culture, but also stimulates the resonance of consumers; “nice” It is the product’s aesthetic appeal in place, changing the dullness and outdatedness of traditional liquor from the packaging, name, and value meaning, and it is close to the aesthetics of the current young people to the greatest extent.

“High quality corresponds to truth, high feelings corresponds to goodness, and high appearance corresponds to beauty”, Fu Zhigang hoped that Hero Liang could make traditional liquor look new in these three dimensions.

In terms of quality, Fu Zhigang believes that “sweet, moist, mellow, and soft” are the primary factors that impress consumers and always rank first. “If a liquor tastes bad, the others are all fantasy.” Before the product of Liang Daxia was officially launched, it had undergone 192 blind taste tests, and it was not officially introduced to the market until it received 87% of the taste praise.

In terms of appearance, Fu Zhigang believes, “If the appearance cannot attract consumers, you will not even have the opportunity to reflect your connotation.” Therefore, Liang Daxia designed a “light-emitting yellow bottle”, which has been polished by more than ten crafts. , The bottle body presents a kind of glass texture, placed in a crowd of liquor, the recognition is very high, “let young people shine.”

In terms of feelings, Da Xia Liang pioneered a unique approach, and successively opened rivers and lakes pubs in various cities across the country. These rivers and lakes pubs are decorated with the experience of chivalrous culture as the starting point to provide gatherings, leisure and exchange places for young people who like knight culture.

In Fu Zhigang’s view, in order for a product to be favored by young people, not only the quality and packaging must be individual and fashionable, but it must also resonate with them in terms of emotions, collective memory and other internal environmental factors. It is the traditional Chinese knight culture that can combine the two.

What Liang Daxia conveyed to the world was to become a fellow young man on the road of struggle. Treat young people with traditional culture, and infuse them with passion, true colors, struggle, free and easy, responsible, and affectionate chivalrous personality. Hope that young people can be accompanied by these six chivalrous spirits, Go bravely and practice the beauty of life.

In the traditional Chinese cultural ideology, the chivalrous culture and the wine culture are always inseparable, and jointly promote the heroic and vast chivalry spirit. The use of chivalrous spirits to promote the rejuvenation of Chinese liquor has become an objective carrier of classic chivalrous culture. Abstractly chivalrous culture has become easier to inherit and carry forward and become more iconic.

Fu Zhigang said: “We hope Taking wine as an opportunity to establish a lasting emotional link for young people, connect and connect the power of young people’s hearts, so that those young people who are tired but still willing to chase their dreams can interact with each other in the rivers and lakes of Liang Daxia. Encourage and sympathize with each other. “

Da Xia Liang, who has longed for the truth, kindness and beauty in life, quickly won the recognition of the new generation of young people and inspired their enthusiasm for the consumption of improved versions of liquor. It also unintentionally closely coincides with the rising tide of the country, ethnic style, and Hanfu culture in recent years. Naturally, it unlocked the password for brand rejuvenation.

“Take advantage”: Take advantage of the east wind in the era of the rise of great powers

In terms of end consumers, Liang Daxia’s strategy is to “make clear”, that is, to create products that are true, good and beautiful. In terms of channels, Fu Zhigang puts forward the concept of “taking advantage”.

In the era of “mass entrepreneurship and innovation”, for those with entrepreneurial dreams, Da Xia Liang is obviously a good project with feelings and responsibility.

In Fu Zhigang’s view, good entrepreneurial projects have standards. “It allows customers to travel far and wide, by train and airplane from as far away as Xinjiang and other places”, Brand advantage Must be clearly visible:

1. Low risk and controllable: Liquor does not expire, the capital share is extremely low, and county-level cities only need one hundred thousand yuan to start;

2. Long lasting time: Liquor collection is not outdated, and the longer the time, the more you can gain and become a friend of time;

3. Sufficient growth: From an investment perspective, China’s liquor market has a trillion-level capacity, and its explosive power is very sufficient;

4. Great sense of brand: Entrepreneurs who invest in liquor can combine making money with a personal favorite culture and brand.

For the creation of product franchise channels, Liang Daxia is doing exactly according to these standards. A hundred thousand yuan can represent the Liang Daxia brand in county-level cities, which greatly reduces the threshold for entrepreneurship; through marketing and appeals to young people, it solves the gap in the liquor consumer group and expands the scale of consumers; builds through the connotation of “xia culture” Product brand power and so on.

Fu Zhigang introduced: “Some consumers drink small wine and gradually become partners and own people of Daxia Liang. And this is also in the past three years, Daxia Liang’s influence and sales have continued to expand, and he has become more and more personal. The main reason is known.”

On the other hand, it coincides with the renaissance of the “national tide” culture and the rise of national cultural self-confidence in many products. The heroic cultural characteristics of Liang Daxia itself can easily attract traditional culture lovers and entrepreneurs.Therefore, in the process of building an exclusive marketing team, Liang Daxia proposed “Don’t look for agents, just look for cultural spokespersons” Slogan.

At present, Liang Daxia has nearly 400 cultural spokespersons all over the country, and they are scattered to various county-level markets. As far as Golmud, Haixi County in Northwest China, and even cities such as Kashgar in Xinjiang, there are entrepreneurs and distributors of Liang Daxia.

Through the Internet, Fu Zhigang continues to empower the team, leading the team through the overall design mechanism such as online data plan explanation, online and offline market training, intra-city and same-town bond management, employee initial development planning, professional marketing activities, and other overall design mechanisms, and cooperate with distributors and partners To achieve a win-win situation.

Fu Zhigang concluded that Da Xia Liang could achieve rapid development, Mainly with the help of the following two “potential” energies: First, Quick response to the general trend of the “consumption upgrade” era; second, This fully satisfies the psychological appeal of consumers’ yearning for traditional chivalrous culture.

“Excellent Skills”: Three major campaigns for marketing

For Liang Daxia, “Ming Dao” is the pursuit of truth, goodness and beauty; “Take advantage” is to meet the needs of the times and the psychological consumption of the public; “Excellent skill” is a unique marketing strategy: terminal (outlet) battles, group buying battles, and traffic battles.

For example, in the use of traffic resources, Fu Zhigang placed limited resources in the most critical position. He believes that in the era of information fragmentation, perhaps Liang Daxia is not well-known on TV screens, but on the mobile side, he must maintain unparalleled activity.

Liang Daxia’s chivalrous cultural gene is particularly suitable for content story marketing. That is, relying on the hard-core quality of wine and good brand stories, we will continue to exert our efforts in the field of consumer ideology and continue to form an influence. As far as content is concerned, Liang Daxia focuses on three aspects to consolidate market awareness:

■Good brand story

Become a brand with yourself. Fu Zhigang, who has been a farmer and the founder of the brand, said that from the beginning of his work, he joined a well-known enterprise called the Whampoa Military Academy. He was the first batch of Chinese liquor industry born in the 1980s. He is not only the founder of Liang Daxia’s youthful liquor brand, but also a stickler who has been working in the liquor industry for more than ten years.

■Good product

From the Tao level, insist on making products that are true, good and beautiful. Visiting famous Chinese liquor masters to strictly control the taste and quality of the liquor; from packaging design to naming, careful consideration, step by step.

■Good IP development prospects and space

Fu Zhigang’s plan for Da Xia Liang is extremely long-term. The first is to commercialize Hero Liang, turning him into a living person. Secondly, Da Xia Liang gradually turned into a classic IP similar to Marvel movies and Disneyland; became a cultural symbol of chivalry passed on from China to the world; he could even gradually become the protagonist of movies and animations, full of his own soul and story…

Up to now, the growth rate of Liang Daxia’s brand capacity and sales has been more than three times faster than that of the start-up period. The capital valuation in 2019 reached 500 million yuan.

Build and test teams in business wars

“The fierce generals must be sent to the army, and the prime ministers must be sent to the state and county. Fu Zhigang used this sentence to express Liang Daxia’s talent selection and team building logic.I.e. from To cultivate people in practice, build and test teams in business battles.

Fu Zhigang said frankly: In the past three years, Liang Daxia has been able to continuously expand and grow. In addition to following the underlying logic of “Taoism”, it is inseparable from the team members’ hard work in the market, and countless cities. Offline training is inseparable from the Xiangyang City Light-up event, China’s Chivalrous Good Landlord Initiative (rent free during the epidemic period to send Liang Daxia liquor), and the organization of weekend charity activities (for the elderly, school condolences, various cultural expressions of chivalrous), etc. Business deduction.

Fu Zhigang emphasized: Whether in the past or in the future, Da Xia Liang’s executives will come from the front lines of the market, rather than professional managers who are airborne. Because, in the process of promoting the rejuvenation of Chinese liquor, what we have always been fighting for is a kind of cognition, a kind of unity of values, and what we believe is miracles in action. And as long as he enters the door of Liang Daxia, he will definitely be able to feel the impact mentally and cognitively.

“Respect for love, love for struggle, and responsibility are the core values ​​advocated by Mr. Liang Daxia. Therefore, we advocate and call on everyone, To start a business like a hero, with enthusiasm and responsibility, not just for money, to do a certain thing. “

In Fu Zhigang’s view, only if young people dare to be their own heroes can they become heroes of the times. But in China, every young man who is in the world may have such an idea. With stunts in their bodies, and in their hearts, this group of young people who love to drink Heroes Liang has the courage to travel through time and space, and the tenderness of being kind to life. Through Heroes Liang, they take advantage of their age in poetry and wine. This is exactly the life experience and lifestyle that Liang Daxia hopes to give young people.

“I haven’t been fucked down since I was born”, Behind Liang Daxia’s ability to go all the way up, there is a complete set of underlying logic and implementation.

The outside world has always thought that Da Xia Liang is just playing emotional cards, playing pan-entertainment marketing, and playing routines. but in fact, From the perspective of the long-standing Chinese traditional culture’s macroscopic pattern of understanding, taking advantage, and superior skills, the past, present, and future of Liang Daxia are instantly clear. (Text / Known)

Seek to go public one after another

There are a total of 19 liquor-listed companies on the A-share market, and their stock prices are “steadily rising”, but there has been no liquor circulation company. The listing of Huazhi Liquor opened a new journey in the liquor circulation industry. In the past two months, Baichuan Famous Brands and Jiuxian.com have hit A shares to make this drama even more interesting.

On the evening of April 8th, the official website of the China Securities Regulatory Commission disclosed the prospectus of Jiuxian.com, which planned to issue 99 million shares on the Growth Enterprise Market and raise 1 billion yuan for the construction of three projects including smart warehousing and to supplement operating funds.

More than two months ago, the official website of the China Securities Regulatory Commission showed that Baichuan famous products have been filed and counseled with the Anhui Securities Regulatory Bureau and intend to apply for listing on the GEM. It is understood that Baichuan Mingpin and Huaan Securities signed the “Initial Public Offering Counseling Agreement between Baichuan Mingpin Supply Chain Co., Ltd. and Huaan Securities Co., Ltd.”.

Jin Yufeng, managing partner of Centaline Fund, told a reporter from China Business Daily that the shortage of funds for liquor circulation companies is the consensus of the industry, and the core demand for supplementary operating funds or most corporate financing. Liquor industry analyst Cai Xuefei also told reporters that in my country’s liquor industry chain, the circulation links have always lacked the right to speak and upstream bargaining power. They need to rely on low prices and scale advantages to improve their competitiveness. Contribute to the realization of large-scale expansion.

In fact, capital is optimistic about the alcohol circulation industry that has already begun. In December 2020, Jiu Xiaoer, a liquor delivery platform in the same city, announced the completion of Series A financing. The investors were Tencent and Sequoia Capital. Subsequently, Baode shares announced the acquisition of approximately 90% of the shares of Mingpin Family, and signed a gambling agreement, Mingpin Family’s “backdoor listing” dream has finally come true.

In Cai Xuefei’s view, the cooperation between capital and liquor circulation channels is nothing more than getting what they need. Capital is able to enter the wine market and extend its reach to the field of consumer consumption; and wine circulation companies can quickly realize the capitalization process and enhance their competitiveness after obtaining financial support.

The “past and present” of the two

What is the history of the two liquor circulation companies that have revealed their A-share listing ambitions? It is understood that Baichuan Famous Brand, established in 1997, is an out-and-out “veteran” in the liquor circulation industry, and its founder, Jia Guangqing, is also an industry leader. Its biggest highlight is the “thigh” of Pang Wuliangye. According to insiders, Baichuan Famous Brand started as a Wuliangye distributor and is a platform provider of Wuliangol products in six provinces in East China. Wuliangol’s revenue accounts for nearly 50% of Baichuan Famous Products’ revenue. In 2018, Wuliangye Co., Ltd. will increase by 1.853 billion yuan, and Jia Guangqing has become one of Wuliangye’s shareholders.

Is Baichuan Famous’s seeking to go public this time to achieve national expansion, and can its own resources match it? Jin Yufeng speculated that it would be of little significance for Baichuan Famous Brands to continue to cultivate the region or expand nationwide. And because it has a high reputation in the Wuliangye system and the national distributor circle, if it expands nationally, it will have a better guarantee of resources.

But Jiuxian.com is different. It is understood that Jiuxian.com was established in 2009, specializing in the Internet retail of alcoholic beverages, and tried to expand offline in 2014. In 2015, Jiuxian.com successfully landed on the New Third Board, but its performance suffered successive losses. It was eventually delisted in 2017 because it failed to release the financial report in time.

What’s interesting is that Jiuxian.com intends to issue 99 million shares of stock this time, accounting for 24.15% of the total share capital, and raise 1 billion yuan. Based on this calculation, Jiuxian.com was valued at about 4.14 billion yuan at this time, which is an impairment of about 36% compared with the 6.5 billion valuation when it was listed on the New Third Board in 2015.

Jin Yufeng revealed that the list of Chinese unicorn companies in 2018 released by the Foresight Industry Research Institute previously showed that 1919 ranked 150th with a valuation of US$1.077 billion, but there was no Jiuxian.com among the 203 unicorns on the list. It can be seen that its valuation has fallen a lot from the 6.5 billion yuan when it went public in 2015. Jin Yufeng believes that after 1919, the valuation of Alibaba’s investment of 2 billion yuan has become about 7 billion yuan, but Jiuxian.com has raised a total of 1.8 billion yuan, and the current valuation is still only about 4.1 billion yuan. This shows that the market is not optimistic about the business model of Jiuxian.com.

More importantly, the capital shortage of liquor circulation companies has been exposed on Jiuxian.com. The prospectus shows that from 2018 to 2020, Jiuxian.com’s asset-liability ratios were 67.04%, 74.12%, and 70.32%. In 2018 and 2019, the average asset-liability ratio of the liquor circulation industry was 44.65% and 45.51% (data for 2020 has not yet been released).

Jin Yufeng said frankly that the asset-liability ratio of Jiuxian.com is close to the red line of 70%, of which current liabilities are 1.599 billion yuan. It shows that its equity financing is too difficult, the original business expansion and new business development can only rely on debt financing.

Who is more favored by the capital market

One is a long-established wine merchant in the region, and the other is a national wine platform based on online chains. Nowadays, who is more likely to win the favor of the capital market when fighting on the same stage?

From the performance point of view, in 2019, Baichuan famous product revenue was 3.738 billion yuan, and the net profit was 319 million yuan; in the same period, Jiuxian.com’s revenue was 2.997 billion yuan, and the net profit was 81.66117 million yuan. Although Jiuxian.com is a national brand, its scale is slightly lower.

From the perspective of channels, Jin Yufeng revealed that Baichuan Brands has a strong and complete distribution system in East China. Jiuxian.com is slightly embarrassed. With the weakening of online dividends and high customer acquisition costs, the first-mover advantage of online traffic that it originally relied on no longer exists.

Jiuxian.com has also conducted live broadcast exploration. Since March 2020, Jiuxian.com has repeatedly tested live broadcast on the Douyin platform through “Jiuxian.com Lafige (Lafige)”. However, a reporter from China Business Daily found that the price of its Douyin products sold was quite different from the price of the official flagship store on the JD platform Jiuxian.com.

For example, the price of Wuliangye Golden VIP Wine 52% (480ml) Douyin is 1299 yuan, and the price of Jingdong flagship store is 109 yuan; the price of Remy Martin 40% XO Cognac (700ml) Douyin is 1699 yuan, and the price of Jingdong flagship store is 109 yuan. 1499 yuan; 52 degrees art is willing to pay tribute to the Sino-French series Landing (500ml) Douyin price is 458 yuan, Jingdong flagship store price is 598 yuan.

More importantly, the new retail road of Jiuxian.com’s offline expansion is not smooth. A franchisee of Jiuxian.com in Beijing revealed to a reporter from China Business Daily that the company has strict requirements on franchisees. On the one hand, the company requires franchisees to purchase 100% of the goods from the company, and does not give franchisees any power to purchase from outside; on the other hand, the company often requires franchisees to purchase many self-sold products of the company, but the sales of these products are not ideal.

Franchisees such as Huazhi Liquor and China Liquor Chain have all revealed to reporters from China Business Daily that the company requires franchisees to purchase about 80% of their products from the company, and about 20% of their products can be sourced from outside. In addition, Huazhi Liquor sometimes purchases products from franchisees in reverse.

From the perspective of upstream product resources, Baichuan’s famous products can be used as the “thigh” of Wuliangye. The Jiuxian.com prospectus shows that in 2020, Jiuxian.com will purchase a total of 399 million yuan in products from Wuliangye Group and its subsidiaries, accounting for 13.86% of its total purchases; and 307 million yuan in purchases from Maotai Group and its subsidiaries, accounting for 10.66% . In other words, in 2020, the purchase amount of Jiuxian.com from the Maotai and Wuliangye groups accounted for about 1/4 of the total purchase amount, or less than Baichuan famous products.

In addition, the cooperation between Jiuxian.com and wine “big factories” is not solid enough. The prospectus shows that the Maotai Group is not seen in the list of the top five suppliers of Jiuxian.com in 2018 and 2019. In fact, in previous years, Jiuxian.com was “blocked” by Moutai Group and Langjiu Group.

Jin Yufeng believes that the difference between Baichuan Famous Brands and Jiuxian.com’s model is too great, and it is difficult to compare horizontally. Just look at Jiuxian.com, the imagination of its impact on the market is insufficient, and the business model lacks bright spots.

As of midday’s close, the Shanghai Stock Exchange Index reported 3,14.74 points, up 0.46%; the ChiNext Index reported 13,672.76 points, down 0.05%; the ChiNext Index reported 2,770.81 points, down 0.71%.

On the disk, the sector is generally popular, with liquor, digital currency, coal, second-child concepts, and automobiles leading the list of gains; a few sectors such as semiconductors, sub-new stocks, non-ferrous cobalt, and military industries performed weakly.

[News side]

1. National Bureau of Statistics: In the first quarter, my country’s GDP was 24,931 billion yuan, a year-on-year increase of 18.3% at comparable prices, an increase of 0.6% from the fourth quarter of 2020, an increase of 10.3% from the first quarter of 2019, and an average increase in two years. 5.0%.

2. Civil Aviation Administration of China: China’s air passenger traffic in the first quarter increased by 38% to 102 million passengers, China’s air cargo volume in the first quarter increased by 29% to 1.78 million tons, and the civil aviation cargo volume in March increased by 35% to 655,000 tons.

3. National Bureau of Statistics: The price of pork has been declining year-on-year for several consecutive months. At present, thanks to various measures to maintain supply and stabilize prices, the production capacity of live pigs has been significantly restored. The live pig stock increased by 29.5% year-on-year at the end of the first quarter. The live pig stock has increased sequentially for six consecutive quarters, and the production capacity of live pigs has recovered relatively quickly. From this perspective, there is a basis for the continued decline in pork prices.

【Institution Hot Discussion】

Soochow Securities pointed out that the overall index is still slowly adjusting the rhythm amidst turbulence. The sharp drop in the previous two months may be difficult to occur, but it is indeed not easy to expect the index to have a big chance. However, in this kind of high shock, the activity of individual stocks is not bad. Tickets from large institutions such as nonferrous metals, coal, and steel, as well as tickets for new and high transfers of hot money, have good short-term opportunities. Set stop losses and lighten Warehouse participation is still feasible.

Bairuiying believes that in the short term, the previous view will be maintained, the market is still in the process of bottoming, and energy, confidence and patience will be repeatedly consumed. But there is no need to be impatient. How complicated it is to go here, the strength of the mid-term rebound will be. For now, before the index does not test the clear support of the double bottom of the 3350 line, try to reduce the operation as much as possible and keep the chips within the half position.

A-share market sector and individual stocks ranking

External market

As of press time