The “disorderly” delivery that lacks the support of big data in traditional delivery often fails to maximize the effectiveness of advertising. Faced with this problem, JD Marketing 360, based on JD’s data advantages and advanced technical capabilities, launched serialized launch products, and optimized crowd directional circulation, placement channel sequence, and exposure frequency through scientific algorithms, and changed “disorder” to ” Orderly, so as to achieve precise reach and efficient conversion of users.

Accurate crowd + channel strategy to improve advertising efficiency

Regardless of population orientation or channel combination, the formulation of early-stage strategies will undoubtedly have a vital impact on the subsequent delivery process and results, and serialized delivery is currently mainly serving the front link of advertisers from developing marketing strategies to executing marketing plans. . The currently online serialized delivery capabilities support the crowd strategy and channel strategy output before the investment.

In terms of crowd strategy, serialized advertising currently supports diversified scenarios such as new promotion and big promotion/events to meet different marketing goals of brand merchants such as new promotion, cost reduction and efficiency improvement or promotion of conversion efficiency. At the same time, it also provides custom marketing scenarios, provides optimization goals for maximizing GMV or conversion volume, and supports advertisers in DMP custom crowd selection. For different groups of people, serialized delivery will be intelligently divided into potential customers, new customers and regular customers according to their population asset status distribution, combined with different scenarios and optimization goals, to assist in personalized mining channel strategies.

The channel combination applied to serialized delivery currently includes the three major product lines of JD Express, JD booths, and shopping contacts, which can fully cover all reach scenarios in JD.com, and users’ shopping from “shopping” to “buy”. link. In order to achieve more “orderly” delivery, serialized delivery is based on the segmentation of each type of population, and corresponding channel sequences are set up, and the optimal channel combination and contact sequence are used to promote the conversion of the population.

In the channel strategy, serialized delivery can also provide reasonable budget allocation and bid suggestions for each channel, helping advertisers to really spend their budgets on the cutting edge. In addition, serialized placement can also more scientifically control the frequency of placement, and in the process of crowd circulation, the people who have been converted and those who have been exposed more than a certain frequency can be filtered in real time. In this way, at the time of launch, brand merchants can continue to reach people who have met certain exposure frequency requirements and have not converted through subsequent channels, and at the same time screen out over-exposed unwilling purchasers and converted people, reduce invalid exposure, and further improve marketing effectiveness. Help advertisers reduce costs and increase efficiency, increase GMV by nearly 6 times At present, the pre-investment strategy function of serialization has been officially launched under the channel optimization module of JD Marketing 360 Marketing Strategy. Many brands have also taken the lead in using this new function in actual marketing and achieved dazzling marketing effects. In preparation for the JD 618 promotion, OnePlus conducted follow-up investments in JD.com to the crowd exposed by direct investment outside the station during the water storage period of the promotion. When placing on JD.com, use the serialized delivery based on JD’s direct investment to expose the crowd, first conduct the JD Express advertising reach, and then carry out the shopping contact reach of the people who have received at least one exposure and have not converted. Through the AB experiment and unused serialized delivery, based on direct investment to expose the crowd, while comparing the delivery strategies of JD Express and shopping contact delivery, the data shows that serialized delivery is 595% higher than the GMV of non-serialized delivery. ROI increased by 260%, and CPA decreased by 72%, fully verifying that serialized placement can effectively reduce advertising costs and increase efficiency. The launch of serialized launch products adds another weapon to JD Marketing 360’s full cycle, full-link 4E user marketing system. Through scientific and efficient delivery, accurate conversion is obtained, and the entire closed-loop marketing is more perfect. In the future, serialized placement will also provide richer placement strategy support. For example, on the basis of in-site joint investment of advertising business lines such as JD booths, shopping touch points, JD Express, etc., additional investment based on off-site and brand advertising exposure crowds will be added. At the same time, in addition to providing crowd and channel strategy support, it will also provide material strategy assistance, realize the targeted creative delivery of materials and channels according to consumer segmentation behavior, and accelerate the consumption conversion with thousands of people’s material display . Spending the budget in the right place to maximize the value of exposure can be said to be the ideal effect that every advertiser wants to achieve when advertising costs and customer acquisition costs are steadily rising. The launch of JD Marketing 360’s serialized delivery tool allows Advertisers are one step closer to this goal. With the continuous iteration of omni-channel data and technical capabilities of JD Marketing 360, in the future, it will also help more advertisers find an efficient path to business growth and help maximize marketing effectiveness

Architect Vo The Duy (CTA | Creative Architects) will guide you through four effective ways to save money on construction costs. Clearly define the necessary space needs First, the homeowner needs to assess the needs of the space used for clarity. In addition to the sleeping space, the kitchen, living room or separate toilet space for each room can be reduced or eliminated depending on the case. Besides determining the space the family really needs, homeowners should think about grouping common spaces (spaces with similar functions together), such as kitchen – dining, or guest – eating, studying. – common activities… The grouping of spaces is valuable when choosing a covering solution. For open spaces, common living, the covering solution can be eliminated, both saving costs and creating a ventilation environment for this area. The less space, the more economical and quick the construction and maintenance. A model of love housing groups spaces, dividing areas that need to be covered and not covered to limit the wall area. Prioritize main space With a tight budget, you should not spread the investment to every space in the house. For example, most Vietnamese people are interested in the living room, so we can invest money for finishing materials or furniture for chairs, tables, lamps… for this area. The remaining spaces such as bedrooms, bathrooms save costs, use sparingly for design. For some individuals who prioritize sleeping space, on the contrary, they will prioritize investment in beds, cabinets, glass doors, lighting… Choose a simple solution, easy construction The simple selection of materials and construction methods will reduce the cost of materials, accompanying construction equipment, quality control, etc. Besides, it also saves construction and travel time. Calculating the optimal use of materials, limiting redundancy is also a way to save construction costs. Wall house (CTA | Creative Architects) uses burnt brick walls – defective products to reuse for facades, reducing costs for materials as well as finishing and maintenance. Take advantage of the available, natural element Using old materials such as bricks, tiles, wood, old doors or using local materials will save money on buying materials and transportation costs. Taking advantage of the surrounding landscape for works with vacant land is also very important. For example, taking advantage of the shade of trees and lakes to get shade and cool the wind.

Besides, this country also has a long-term product ordering strategy right from the sample research stage; to provide loans in advance, in combination with other economic and financial incentives for high-tech equipment and weapons … ATAK combat helicopters researched and developed by Turkey. Photo: Tusas.com In order to ensure the sustainability of CNQP, Turkey encourages private enterprises to participate in CNQP; promote the export of defense products; have preferential policies for private enterprises; forming business clusters; ensure the participation of universities and research institutes; enhancing the technological capacity of national industry … With such steps, as a result, the localization rate of Turkey’s VKTBKT increased from 24% in 2002 to 68.5% in 2016. The ATAK combat helicopter project is one of the prime examples of the formation of vertical specialized corporations, working horizontally together of elements in the Turkish CNQP complex, to create strategic products. In the ATAK combat helicopter project, success is achieved through the effective cooperation of government and businesses. In which, the government assigned TAI to chair; TUBITAK, Meteksan Defense and Bilkent University collaborate on the millimeter-wave radar part – an important piece of technology that determines ATAK’s Turkish origin; ASELSAN does electronic warfare; ROCKETSAN makes the rocket; Honeywell International & Rolls-Royce as the engine … It is known that Turkey currently has 3 major CNQP companies in the top 100 of the world, namely ASELSAN, TAI and ROCKETSAN, taking on the main roles for high-tech industries such as: Aerospace, rockets, and information. contact, precision weapon … In August 2020, Turkish President Recep Tayyip Erdogan said that the country had made steady progress in the field of CNQP; can meet the needs of national defense and security. CNQP is not an area that can depend on foreign countries, he emphasized, so Turkey needs to further develop this field and produce more advanced products. It can be seen that, in a number of recent conflicts, Turkish weapons have demonstrated the superiority of tactical skills, including unmanned aircraft. In the past few years, Turkey has exported rockets, armored vehicles, artillery, warships … to Pakistan, Malaysia, Oman, Qatar, Azerbaijan. In 2019 alone, Turkey’s arms exports increased by 36.4% compared to 2018, reaching more than 2.7 billion USD.

At first glance, this super fluffy roll looks more like a folded blanket than a dog. Harvey, 6 months old, is a pet dog of the soft-skinned Shar Pei breed of 22-year-old owner Teresa Moll Arguimbau in Menorca, Spain. With his distinctive appearance, Harvey loves a full body care that involves moisturizing head to toe in order to be able to maintain his unique folds. Ms. Arguimbau said: “I was crazy about the wrinkles and the Harvey’s skin. It was very soft, and the wrinkles were beautiful.” Arguimbau describes that every time Harvey drank water, the water would flow through the wrinkles and Chloe, Harvey’s mother, was the one who had to go clean by licking the water from those wrinkles. To preserve Harvey’s strange fur, the owner Arguimbau must regularly apply moisturizer, every two days. It is known that the Shar Pei breed originated in the Far East, which has less wrinkles on the skin but over time, breeders have released more varieties. The dog has the most wrinkled coat in the world but is extremely cute On the social networking site, Arguimbau regularly shares lovely pictures of the family dogs. In addition, she also shares tips and ideas with other employers on how to care. “I didn’t expect love from my online friends, but I suddenly discovered a wonderful community, a family that I can interact with every day,” Arguimbau said. can exchange a lot of knowledge, learn new things and most of all, share Harvey’s daily life with everyone “. Harvey dog ​​likes to go to the sun, go to the beach, but his special skin is quite sensitive to sunlight. Harvey’s photos attracted the attention of netizens. Not only that, in real life, Harvey is also famous throughout the island where it lives. ‘Harvey also attracts a lot of attention in the real world. Living on such a small island, where everyone knows each other, makes Harvey very popular here. ”
The dog Harvey has two siblings, Dona and Louis, but both have gone to a new home. During the early days of his life, Harvey had problems with vision. The owner must take the veterinarian to see him so he can see. Arguimbau said: “Dona and Louis have no vision problems but Harvey does. Harvey has more wrinkles than his brothers. In the first two months, he didn’t see anything. Every week, I brought him to see him. The veterinarian and therapist also had to take antibiotics and creams. Fortunately, as time went on, Harvey gradually regained his vision even though one eye could not see clearly. “