All Meizu smart watches are equipped with Flyme for Watch independently developed based on Android 8.1 system, equipped with Qualcomm Snapdragon Wear 4100 chip, 1+8GB storage, standard eSIM for all systems, built-in NFC chip, support Meizu Pay, and can be used with mobile phones. Connect and collaborate to achieve many linkage functions, and it can also be used independently from the mobile phone to complete practical operations such as answering calls, sending short messages, and independently surfing the Internet.

The Internet of Everything is the general trend. Especially in this 5G era, smart phones are no longer the only smart devices around consumers. All smart hardware manufacturers are emphasizing ecological construction, and smart watches have naturally become another launch of hardware manufacturers. Strength focus. The release of Meizu’s all-smartwatches not only strengthens Meizu’s IoT ecosystem, but also has a greater significance in that for Meizu users, they finally have the most suitable choice of smart wearable devices.

Part 1: Appearance Design

The Meizu full smartwatch adopts a traditional square design. When it comes to square watches, everyone can easily think of Apple’s Apple Watch. In fact, Meizu full smartwatch and Apple Watch still have a very big difference in design. Apple Watch takes The rounded route, while the Meizu full smartwatch is a little tougher, especially in the middle frame area without breakpoints, the CNC metal chamfer makes it exude a completely different temperament. In terms of ID technology, Meizu’s all-smartwatch adopts a glass cover + aluminum alloy middle frame + ceramic back cover design. The overall size is 46×38.4×12.97mm (including heart rate bumps), and the weight of the watch strap is 69g, which is acceptable. , Wearing for a long time will not produce too obvious feeling of falling. The Meizu full smartwatch uses 46mm large curvature Corning Gorilla Glass, equipped with front 2.5D glass and frame, with a 326 PPI custom AMOLED screen with four sides of equal width, and the maximum screen brightness is 500nits. On the side of the middle frame is the only button on the fuselage. The function of the buttons can be customized in the settings. The buttons slightly protrude from the middle frame of the fuselage, and the microphone opening is underneath. On the left side of the symmetrical middle frame, there are two elongated speaker openings for calls, music playback and notification reminders. As for the strap, it is made of fluorine rubber, which supports quick disassembly and assembly, and the wearing method is a bit similar to that of Apple Watch. It’s a pity that all Meizu smart watches don’t support wireless charging, but fortunately they are equipped with a detachable charging base. One cable can meet the charging needs of mobile phones and watches at the same time. In addition, the mCharge of Meizu mobile phones has also been brought to the watch. It is said that it has a “45-minute full-charge experience, 15-minute charge for all-day commute support”. After the experience of the IT house, it is also found that the mCharge of the Meizu watch does not seem to have too high requirements for the charging head. Part 2: System Experience Meizu’s all smart watches are equipped with Flyme for Watch, which is independently developed based on Android, and did not choose Wear OS. This approach is similar to OPPO Watch. It is a magic change to Android. After all, Wear OS in the domestic market is not only facing the problem of unacceptable water and soil. Meizu’s smartwatches choose to develop Flyme for Watch, which is very commendable. Although Meizu’s all-smartwatch has just been released, Meizu still prepares many styles of dials for consumers to choose from, including numbers, pointers, kaleidoscopes, pixels, planets, etc., in various styles, and small dial components are also available. Any combination can basically meet the aesthetic needs of users. Of course, you can also use your own picture as the dial. For this reason, Meizu smartwatch also brings two different photo dial styles. One can customize the function widgets, and the other is directly on the photo. display time. Because of the advantage of “smartness”, Meizu’s all smart watches have built-in more than ten different styles of dials. If you choose other dials on the App side, the watch can also be “synchronized in seconds.” In terms of system interaction, swipe left and right to switch between different styles of dials, underscores are notifications, and on the dials are shortcut control bars, including WiFi, data, flight mode, power saving mode, sleep mode, brightness, phone search, drainage, etc. , The function is relatively comprehensive, but only the “settings” switch is missing, so every time you make related settings, you need to enter the App interface to find the settings button. If it can be added to the shortcut control bar, the operation is obviously more convenient. In the function interface, Meizu Smart Watch presents all functions on the dial irregularly in three rows in the form of icons. The middle icon is slightly larger and higher, and the icons on both sides are slightly smaller and lower. When you swipe quickly, these icons It will appear on the dial in the form of “small-big-small” with transition animation, which is very dynamic. In addition, the refresh rate of Meizu’s smartwatch screen has reached 60FPS, and it is not locked at 30FPS. Therefore, the interactive experience is very smooth. Whether it is opening the App or returning to the desktop or switching the dial, you will not feel the stutter at all. Meizu all smart watches also provide a power saving mode. In this mode, power saving is really power saving, but the functions are simple and simple. There are no steps or notifications (because the mobile phone has been disconnected), and only a time display is provided. Function, of course, this also realizes that 10% power can extend the battery life by 12 hours, and it is ok to respond to low power. Meizu all-smart watches provide a lot of functions, such as countdown, calendar, weather, music, etc., the most basic ones are not mentioned here, but it needs to be emphasized. Meizu all-smart watches are equipped with Flyme for Watch, which is a real one. It is a real smart watch, so some basic functions are completely independent. In other words, even if the phone paired with it is not around, as long as your Meizu smart watch is connected to the Internet, you can still use it to check future weather and other information . Meizu smart watches can also remotely control Meizu phones to take pictures. The watch will display the screen of the phone camera in real time, but it only supports taking pictures. It lacks a video button. Manually switch the phone to video mode. At this time, the watch also displays video. Obviously this It is an interactive logic problem, which is hoped that the system will be updated and optimized later. Meizu all-smart watches provide an app store. Although Flyme for Watch has just met with consumers, there are many third-party apps in the app store, including Air Travel, Baidu Maps, QQ, Alipay, NetEase Cloud Music, and Yuepaohuan. , Tencent Translator, Te Nengxing and other apps are available, and also support App upgrade and uninstallation. Note that there is also no WeChat in the Flyme for Watch app store (this cannot be blamed on Meizu, you have to find Tencent). Take QQ and NetEase Cloud Music as examples. Although it is a watch version App, fortunately, “Sparrow is small and complete”, it has all the necessary functions, such as QQ can chat, watch space, post news, add friends, etc.; NetEase Cloud Music can search for songs, listen to songs to recognize music, my favorites, my downloads, and local music. The watch version of the App is more for emergency use when the mobile phone is inconvenient to use. For example, in the gym, the mobile phone is inconvenient to take. At this time, Meizu’s full smart watch can temporarily replace the mobile phone. But I really don’t recommend that you use it to type and chat with friends on a small screen. Let’s not talk about the font size, you can drive you crazy just by typing in text, or you can use your mobile phone if you don’t use voice input. ! This app is also worth mentioning. Meizu Flyme for Watch also has in-depth cooperation to control smart cars with a watch. If you are a Tesla owner who happens to be a Meizu full smart watch user, you can experience the watch. End control the car experience. In terms of battery life, according to official data, the battery life of Meizu’s all-smartwatch is as long as 36 hours under full power. According to the actual experience of IT House, under normal circumstances, it takes almost a day and a half to charge. For a charge, if your application is a little more complicated, such as frequent use of the watch to remotely control the phone to take pictures, the battery life will be shorter, but fortunately, the charging is faster, and the entire watch can be filled in 45 minutes. In order to ensure better battery life, the system will automatically turn off the WiFi after 3 minutes of not using the wireless network (only 2.4GHz frequency band). Of course, this is not a problem after you activate the eSIM service, but the author did it in the past few days. In the test, because the eSIM was not activated, WiFi was frequently turned on. Here, it would be better if the user could decide whether to turn on the option of “Automatically turn off WiFi in 3 minutes”. Part Three: Sports Health When Meizu built a health detection system for Meizu smartwatches, it had a definite goal, that is, to achieve all-weather health monitoring capabilities, which required a set of powerful detection hardware and health algorithms. For this reason, Meizu found Meixin As a partner, we have jointly created a health monitoring system for Meizu’s full smartwatch. Blood oxygen saturation is an important indicator for measuring vital signs. The blood oxygen index can reflect the level of cell metabolism on the side. Relying on the built-in blood oxygen sensor and blood oxygen algorithm, Meizu smart watches support users’ all-weather blood oxygen saturation monitoring. In addition, such as blood oxygen monitoring, heart rate monitoring, pressure monitoring and sleep monitoring all support all-weather monitoring, and can automatically enter the SOS emergency contact interface when the heart rate is abnormal. Similarly, pressing the side button 5 times can also automatically call the emergency contact . On the “Meizu Wear” App, you can view your various data, including steps, activity consumption, exercise duration, standing activity, heart rate, blood oxygen saturation, pressure, breathing, etc., but only the lack of sleep records , The sleep record can only be viewed on the watch side. I hope that the later App update can quickly access the sleep data. In terms of sports and health, Meizu’s full smartwatch supports more than ten kinds of active sports recognition, including running, cycling, walking, table tennis, badminton, rope skipping, mountain climbing, etc. More sports modes will be launched in the future. On the watch side, you can view your real-time exercise status, such as exercise time, steps, distance, calories and other data, and the App side will also record it simultaneously. Meizu’s all smart watches have built-in independent GPS (including GPS, GLO, BDS, QZSS), so it can also realize positioning during exercise without the mobile phone. On the App side, currently “Meizu Wearable” only supports Android phones, and the iOS version of the App has not yet been developed, so it is recommended that Android phone users start with this product. to sum up: As Meizu’s first true smartwatch product, Meizu’s full smartwatch has a very high degree of completion. Its advantage lies in its balanced experience under “full intelligence”, such as independent calls, third-party apps, sports health monitoring, and fast charging. There are everything, and the overall performance is no worse than the current mainstream products. Of course, there may be some imperfections in the interaction logic, but we also have to give Meizu more time and confidence, after all, everything can be OTA. All in all, for Meizu mobile phone users, the release of Meizu’s all-smart watches finally gives them the most suitable smart wear option, no need to consider other brands. With the growth of Meizu’s smart ecology, this Meizu priced at 1499 yuan All smart watches will also exert greater value

Meizu confidently calls their new product the Standard for Android Smartwatches. However, right from the looks, many people will probably comment that the Meizu Watch looks a lot like the Apple Watch with a square face, a 4-sided curved screen, the only difference is that it does not have a Digital Crown but instead has a physical key. usually, common, normal. Meizu Watch has a body made of 6 series aluminum alloy with a ceramic base, measuring 46 x 38.4 mm and a thickness of 12.97 mm. Strap made from fluoro rubber, weighs 69 grams. The screen is AMOLED panel, 1.78 inches, protected by 2.5D Corning Gorilla Glass, 368 x 448 pixels resolution, 326ppi pixel density, 500 nits brightness. Meizu Watch owns a 420 mAh battery, promising up to 36 hours of use on a single charge. In addition, this product also supports fast charging technology with only 15 minutes of charging for up to a day of battery life via the USB-C charging dock. Its power is also very good thanks to the Snapdragon Wear 4100 chip, with 1GB RAM and 8GB storage memory. Meizu Watch supports Bluetooth 4.2 and NFC for payments through the Meizu Pay service. The product supports the default LTE network via eSIM. Meizu Watch can track sports activities such as indoor/outdoor running, walking, indoor/outdoor cycling, table tennis, badminton, bowling, rowing machine, climbing, jumping rope, and supports Support monitoring blood oxygen levels, heart rate, sleep, breathing and reminders when users are sedentary. Regarding the price, Meizu Watch will be on sale on June 1 for $ 235, equivalent to VND 5.4 million with 2 colors Moyan and Azure. This price is in the mid-range segment, cheaper than products from Samsung, Huawei and Apple. According to Gizmochina

Produced | Sohu Technology

Edit | Yin Lina

Today is Friday, April 16th. Last night and this morning, please pay attention to today’s Science and Technology Morning Post for what happened in the science and technology circle.

Tencent PCG structure adjustment: Tencent Video, Weishi, and Appbao merged, Tianmei President Yao Xiaoguang concurrently serves as QQ supervisor

Tencent Platform and Content Group (PCG) announced a new round of organizational structure and personnel adjustments. The specific adjustments are:

1. Under the Tencent platform and content business group (PCG), the “On-line Video Business Unit (OVB)” was established, which was integrated by Tencent Video, Weishi, and App, and continued to deepen the video track.

2. Sun Zhonghuai, vice president of Tencent, serves as the CEO of the BU, in charge of content, operations and membership systems; Lin Songtao, vice president of Tencent, serves as the president of the BU, in charge of product systems and technology.

3. Yao Xiaoguang, vice president of Tencent and president of Interactive Entertainment Group (IEG) Tianmei Studio Group, concurrently serves as the person in charge of the platform and content business group (PCG) social platform business, and is in charge of QQ; the original business person in charge Liang Zhu no longer serves, and another Important business appointments.

4. Chen Juhong, vice president of Tencent, will no longer be in charge of Tencent’s news business, and will be transferred to other BGs, with important business appointments. The head of Tencent News has been appointed otherwise.

In addition, Liang Zhu, the former head of QQ, was transferred to Tencent Music Entertainment Group as CEO and board member, and Peng Jiaxin was transferred to executive chairman. Tencent’s appointment has been announced by Tencent Music.

This is the largest adjustment of PCG since its establishment in September 2018.

Luckin Coffee received a total of US$250 million from Dazheng Capital and Joy Capital

Luckin Coffee announced that it has reached a new financing agreement with Dazheng Capital and Joy Capital. Dazheng Capital led the investment of US$240 million and Joy Capital invested US$10 million. Luckin Coffee plans to use financing to complete the recent restructuring plan reached between the company and convertible bond holders, and to fulfill the settlement agreement reached by the US Securities Regulatory Commission.

According to the investment agreement, Dazheng Capital agreed to subscribe for Ruixing Coffee’s US$240 million senior convertible preferred shares through the company’s private placement; Joy ​​Capital agreed to subscribe for a total of US$10 million senior convertible preference shares through the company’s private placement. share. Under certain circumstances, Dazheng Capital and Joy Capital can invest an additional US$150 million year-on-year.

However, the announcement also mentioned that the settlement of the transaction depends on several delivery conditions, including the completion of the debt restructuring arrangement between Ruixing Coffee and the holders of convertible bonds holding US$460 million.

Didi driver drove 36.5 kilometers empty to pick up passengers and canceled orders after waiting 38 minutes

Recently, the “Shenzhen online ride-hailing driver was canceled after waiting half an hour to pick up passengers on a long-distance trip” has sparked heated discussions among netizens. It is understood that the driver of Didi drove 36.5 kilometers to the position of the female passenger and waited for the passenger at the designated place for about half an hour, but the passenger cancelled the order because he was dissatisfied that the driver did not take the initiative to help put the luggage.

On April 13, the Shenzhen Express driver Master Zhang grabbed the passenger’s express order booked by the enterprise-level account. The scheduled departure time was 8 am on the 14th. On the 14th, Master Zhang set off from home to pick up the passengers. The driving distance was 36.5 kilometers. He arrived at the passenger departure point at 7:39 am and waited for the passengers from 38 minutes to 8:17. The passenger cancelled the order because he was dissatisfied that the driver did not take the initiative to help carry the luggage.

While waiting for the passengers, Master Zhang sent multiple messages to the passengers through the Didi App. 8 calls were made, one of which was connected at 7:55. The passenger asked the driver to drive into the hotel, and the call was connected once at 7:58. The driver and the passenger negotiated to change the pick-up time to 8:10, and the other 6 calls The passenger did not answer the phone. After the passenger cancelled, the payment was immediately paid and the full amount was given to the driver’s master.

In this regard, Didi said that taking into account Master Zhang’s long empty distance, it will issue relevant subsidies to Master Zhang.

Autopilot’s first stock Tucson breaks on the first day of listing in the future

Tucson Future (stock code TSP) officially landed on Nasdaq. After the opening, the stock price rose slightly, but then fell, reaching a minimum of 32.13 U.S. dollars and ending at 40 U.S. dollars, with a market value of 8.491 billion U.S. dollars.

It is understood that Tucson’s future IPO price is US$40, exceeding the previous IPO price range of US$35 to US$39, and it will issue 33.78 million Class A ordinary shares, with a total share capital of approximately 212 million shares after listing. According to this calculation, Tucson plans to raise US$1.35 billion in the future.

Meizu: Apple iPhone will be on sale in Meizu Mall today

Apple iPhone will go on sale in Meizu Mall today (April 16). Meizu said on social media yesterday, “In the field of secure mobile phones, the iPhone is both an opponent and a friend. The’iPhone as safe as the Meizu 18 series’ will go on sale tomorrow (April 16) at 10:00 on the Meizu Mall.”

It is understood that Meizu released the 18 series of new machines in March, and also announced that starting from the 18 series, it will completely abandon Internet advertising revenue. “The Flyme9 on the Meizu 18 series has achieved 0 ads, and the system comes with no ads; 0 push, 18 series does not contain any operational push; 0 pre-installed, 18 series does not pre-install any third-party applications.”

Jack Ma ceased to be the largest shareholder of AutoNavi, and his shareholding ratio dropped from 67% to 25%

AutoNavi Software Co., Ltd. has recently undergone a shareholding change. Jack Ma shares dropped from 67.00% to 25.2830%. He no longer serves as the company’s largest shareholder. The largest shareholder is changed to Hangzhou Baoxuan Investment Management Co., Ltd.

OnePlus launches its mid-range machine OnePlus 9R, accelerating its deployment in the mass market

OnePlus released a new mid-range machine, OnePlus 9R, which is equipped with Qualcomm Snapdragon 870 processor, and the price starts at 2,999 yuan. It can be seen that OnePlus, which was originally only “Android’s best flagship”, is accelerating its deployment in the mass market.

Since 2021, OnePlus’ drive channels, product lines, and IoT troika have accelerated its layout in the mainstream market, and the release of OnePlus 9R this time allows OnePlus’ products to cover more price ranges.

OnePlus CEO and founder Liu Zuohu said on Weibo after the official announcement of OnePlus 9R, “The industry’s attention and progress in the quality of mobile phones is far behind the pace of improvements in mobile phone functions and performance. In the same price range. There are very few products like OnePlus 9R that have both super performance and high-end texture. This is the reason why we launched 9R.”

The domestic CPU manufacturer Loongson Zhongke released its own command system architecture, which will gradually open to the outside world

Loongson’s independent command system architecture LoongArch’s infrastructure has recently passed the evaluation of a well-known third-party intellectual property evaluation agency in China and officially released it to the public.

Loongson Zhongke is a major CPU manufacturer in my country. The Loongson architecture launched this time includes basic architecture and extensions such as vector instructions, virtualization, and binary translation. It has nearly 2000 instructions, but does not include the MIPS instruction system. According to Hu Weiwu, chairman of Loongson Zhongke and researcher at the Institute of Computing Technology of the Chinese Academy of Sciences, the Loongson architecture has been independently redesigned from the top-level plan to the function definition of each part, and then to the code, name, and meaning of each instruction. Compatible with a variety of mainstream command systems. The Loongson architecture launched by Loongson Zhongke has the characteristics of complete independence, advanced technology, and ecological compatibility.

Honor may launch its first folding screen phone MagicX in the second half of the year

Honor mobile phone will launch its first folding screen mobile phone in the second half of this year, named Magic X, and the screen supplier is Visionox.

Earlier, digital bloggers broke the news that Magic X is a folding screen of glory, which is against the top flagship of Huawei’s Mate series. According to the company’s information, Honor Terminal Co., Ltd. has applied for the MagicX trademark on February 8.

Counterpoint: Vivo is the first in the domestic mobile phone market for the first time

Counterpoint Research released the latest research report on the Chinese mobile phone market yesterday. The report pointed out that in China’s smart phone market, the battle is intensifying, and the number one throne has been “changing hands” one after another. With the continued strong performance of its newly launched Y3 and S9, vivo surpassed OPPO in the 11th and 13th weeks of 2021.

It is understood that vivo is one of the first brands to launch 5G devices on the market. It launched Nex 3 5G and iQOO Pro 5G in August 2019 and September 2019, respectively. Vivo quickly adjusted its product portfolio, and the proportion of 5G mobile phones increased from 0.5% in August 2019 to more than 76% in February 2021.

“The First Encrypted Digital Currency” Coinbase Lands in US Stocks, IDG Capital Reaps Thousands of Times Return

Coinbase, the largest cryptocurrency exchange in the United States, has landed on Nasdaq under the stock code “COIN”. Its stock price rose to US$429 on the first day of listing, corresponding to a market value of US$112 billion.

Founded in 2012, Coinbase is the largest digital asset wallet and trading platform in the United States. Its main business includes digital asset custody and digital asset-to-dollar transactions. It supports transactions in dozens of currencies such as Bitcoin, and has accumulated over 56 million registered users. .

Data shows that its transaction service revenue is the most important part of its operating revenue, accounting for about 86%, 10.6% from other revenue, and 3.5% from subscription and service revenue. From mid-2019 to the end of 2020, Coinbase’s transaction service revenue rose from US$235 million to US$1.096 billion, an increase of 366%.

Public information shows that IDG Capital invested in the Coinbase angel round as early as 2012 when the blockchain and digital asset industry was still in its infancy. Based on the latter’s highest market value on the first day of listing, IDG Capital is expected to gain thousands of times of investment returns.

Ctrip’s Hong Kong IPO was oversubscribed by 17.8 times for retail investors and will be listed in three days

Ctrip announced that it will set the Hong Kong IPO share price at 268 Hong Kong dollars per share. It will raise 8.33 billion Hong Kong dollars through the Hong Kong listing, and obtain 17.8 times oversubscription for the retail investors. It is expected to be listed on the Hong Kong Stock Exchange on April 19.

Tesla China promises to store data locally to strengthen personal information protection

Tao Lin, vice president of Tesla, said at a roundtable forum organized by the China Development and Reform Commission that the data collected by Tesla in China will strictly abide by China’s laws and regulations on data management and realize local storage. This is the clearest statement the company has made to strengthen the protection of personal information so far. At the China Development Forum last month, Tesla CEO Elon Musk said: “Tesla will never provide the US government with any vehicle data it collects in China or other countries.”

ZTE Axon 30 Ultra released

According to ZTE mobile phone news, ZTE Axon 30 Ultra is released, 144Hz flexible curved screen, three main cameras and four arrays, equipped with Qualcomm Snapdragon 888 processor, priced from 4698.

Gree Electric: To plan an employee stock ownership plan

Gree Electric announced that it intends to plan an employee stock ownership plan. The total number of stocks to be held in this employee stock ownership plan does not exceed 3% of the company’s total equity, and the total number of stocks corresponding to the equity interests of a single employee does not exceed 1% of the company’s total equity. The specific shareholding scale is subject to the draft shareholding plan disclosed in the follow-up review and the actual capital contributions paid by employees.

Chen Rui, Chairman and CEO of Bilibili: China’s online video users will exceed 1.2 billion in 5 years

Chen Rui, Chairman and CEO of Bilibili, stated at the opening forum of the 8th China (Shanghai) International Technology Import and Export Fair that the video conference is a very big wave in the Internet field. According to data from the China Internet Information Center, as of December 2020, the number of online video users in China has reached 927 million. Chen Rui said: “According to the current growth rate, I think that the number of online video users in China will exceed 1.2 billion in 3 years as fast as 3 years and as slow as 5 years. In other words, in almost 5 years, all Internet users will become video users. .”

Apple receives US$506 million in patent damages

Apple won the new patent litigation trial and was previously awarded damages of US$506 million. Apple can argue that the damages previously fined to PanOptis are unfair.

Xiaomi affiliated companies apply for “Miche” related trademarks

Tianyancha App shows that recently, Xiaomi Technology Co., Ltd. applied for the registration of the “Miche” trademark. The international classification involves transportation, catering and accommodation, metal materials, etc. The current trademark status is “Trademark Application”. In addition, Xiaomi Technology also applied for a number of related trademarks such as “Xiaomi Auto”, “Miqi”, and “Xiaomi Auto”.

IT Home understands that users need to participate in answering questions every day, and all answers are correct before they can be eligible for panic buying. Each user has 5 chances to answer questions every day. Only users who answer correctly can participate in the iPhone 12 Pro series lottery starting at 20:00 every night from 4399 yuan (click again after 20:00 every night to participate in the activity) Participate directly in panic buying). If the purchase is not successful on the same day, you can re-take the answer the next day and get the lottery for the purchase qualification again.

When answering questions, users are required to log in with their mobile phone number or Flyme account so that they can subsequently issue coupons and verify their eligibility for purchase. The answering time is 00:00-19:30 every day, and the lottery time for rush-purchase qualifications is 20:00-23:59 every day.

It is reported that the ￥4100 denomination coupons drawn can be used to purchase Meizu 18 at Meizu Mall (you only need to pay a difference of 299 yuan when placing an order), or used to purchase iPhone 12 Pro at Meizu Mall (you only need to pay a difference of 4399 yuan when placing an order) ); The ￥4300 denomination coupon drawn can be used to purchase Meizu 18 Pro at Meizu Mall (you only need to pay a difference of 699 yuan when placing an order), or to purchase iPhone 12 Pro Max at Meizu Mall (only pay 4999 when placing an order) Yuan price difference). Coupon use is valid within 3 days from the date of issuance, and automatically expires after expiration (see the supplementary instructions below for more details on the use of coupons).

Daily iPhone rush list: April 16, 50 iPhone 12 Pro (128G graphite); April 17, 50 iPhone 12 Pro Max (128G silver); April 18, 50 iPhone 12 Pro (128G) Graphite); on April 19, 50 iPhone 12 Pro Max (128G silver), 200 in total.

In other words, the 1 billion subsidy includes subsidies for the Meizu 18 series and Apple’s iPhone 12 Pro series.

In order to ensure the fairness of the event, the same user is only eligible for one successful rush purchase during the event. If the user is found to have maliciously swiped orders or used other abnormal means to rush to purchase goods multiple times, the same user will have multiple rush purchases. Orders will not be shipped, ID, recipient name, address, phone number, Alipay account number, WeChat payment account number and any other information that are the same are regarded as the same user; Meizu internal employees are not allowed to participate in rush purchases.

Users need to participate in answering questions every day, and all answers are correct before they can be eligible for panic buying. Each user has 5 chances to answer questions every day. Only users who answer correctly can participate in the iPhone 12 Pro series lottery starting at 20:00 every night from 4399 yuan (click again after 20:00 every night to participate in the activity) Participate directly in panic buying). If the purchase is not successful on the same day, you can re-take the answer the next day and get the lottery for the purchase qualification again.

The 4,100 yuan coupon is only available for iPhone 12 Pro and Meizu 18 sold in Meizu Mall; the 4,300 yuan coupon is only available for iPhone 12 Pro Max and Meizu 18 Pro sold on Meizu Mall; the 50 yuan coupon (available for orders over 100 yuan) ) All items on sale in Meizu Mall are available (spike, bargaining, and limited-time purchases are not available); the 50 yuan red envelope is only available for Meizu 17, Meizu 17 Pro, Meizu 18, and Meizu 18 Pro in Meizu Mall (seckill, bargain, limited time) Purchase goods are not available); each order can use up to 1 coupon, this coupon cannot be used in combination with other coupons; each order can use up to 1 red envelope, which cannot be used in conjunction with other red envelopes.

Many netizens expressed doubts about this operation of Meizu. First of all, the sales and user groups of Meizu mobile phones are not large in China. If you want to rely on selling the iPhone 12 series to make a profit, you can’t make a lot of money. Secondly, if Meizu users really change their phones to iPhone 12s, will Meizu really make money? I’m afraid crying to death is true.

therefore,The launch of iPhone 12 on Meizu Mall should be a marketing tool to attract traffic to its own platform.This year, Meizu’s marketing has been wave after wave, constantly “interacting” with friends and merchants. Recently, it has been publicized many times that Apple’s system is as pure and safe as Meizu. Meizu mobile phones prevent apps from eavesdropping on user privacy, and Apple will remind users whether to give Permissions.

After 2016, the sales of Meizu mobile phones became others, and the situation did not reverse until 2020, and the Meizu 17 series successfully achieved profitability. At the Lipro press conference, Meizu executives revealed that the company’s future strategy is to focus on flagship mobile phones and enter the high-end smart home field. Therefore, the sales volume of the Meizu 18 series is crucial.

Compared with previous generations of Meizu mobile phones, the stacks of Meizu 18 series are very conscientious. All series are equipped with 2K 120Hz screens as standard, and the Pro version is also equipped with Samsung GN1 flagship main camera. However, Meizu’s volume and voice are too small after all. Compared with the flagships of brands such as Xiaomi, Huawei, and Apple, the sales of Meizu 18 can only be described as “distressed”. Therefore, Meizu has been vigorously promoting the new machine during this time.

However, during this period, Meizu repeatedly promoted the purity and safety of Flyme, which made many netizens feel that Meizu 18 has only this advantage. Moreover, many times of “interaction” with friends and businessmen have also aroused the disgust of some netizens. Of course, the launch of the iPhone 12 on Meizu Mall has a significant drainage effect on the Meizu platform. At least digital bloggers and netizens are discussing this matter.

Meizu had previously released data,Among the new users of Meizu mobile phones, 45% are from Apple. Perhaps with this marketing, more iPhone users will notice Meizu.Some netizens are also curious about whether Meizu Mall will continue to list other brands of mobile phones in the future. Meizu has also said that it will only sell safe phones. After waiting for other manufacturers’ systems to realize no pre-installed apps and eliminate app eavesdropping, maybe Meizu Mall will also put Xiaomi and Huawei mobile phones on the shelves.

Text/Qiyue

Editor/Xiao He

The light of Zhuhai at that time is now a small factory in Zhuhai. Meizu, which has been around for 18 years, has almost written the history of the ups and downs of a domestic mobile phone.

Although Huang Zhang’s motto of “make products steadily and do marketing honestly” at the media communication meeting in 2017 is still being frequently mentioned, Huang Zhang spends 4 hours a day browsing forums to collect technical problems discovered by users. , The story of requiring every employee to go online to learn about user feedback is still a good talk.

“Meizu 2017 New Year Media Communication Meeting” site map

However, in recent years, Meizu has not made many famous products as promised. Instead, it has been repeatedly criticized for its series of negative news and grandstanding marketing. Some time ago, he was scolded on Weibo hot search for the Qingming propaganda copy.

Now, under the hot search on Qingming Festival#meizuapion#, Meizu is already being questioned by netizens, “Is Meizu still alive?”

As for the new flagship mobile phone Meizu 18 released by Meizu only last month, the tide of product discussions also quickly faded. What remains on the new product is more of Meiyou’s sigh about the “coffin collection”. Today, Meizu has already done so. It is difficult to conceal the market decline.

Marketing overturned frequently, new products were ridiculed

“Practical” seems to be more suitable to describe Meizu and Huang Zhang more than ten years ago.

At that time, Huang Zhang focused on polishing mobile phone models in person, and Li Nan also insisted on walking the road of a unified and harmonious small and beautiful. Whether it is the M8 or the later small and beautiful MX series, in the eyes of Meiyou, it is more than just a mobile phone. It is a practical and exquisite handicraft. At that time, Meizu made a series of popular models that people lined up to buy, and it built a reputation with real products and services.

From 2007 to 2008, Meizu developed the first touch-screen smart phone M8 with all the efforts of Meizu, which became a milestone work of Meizu and even China’s mobile phone industry. At that time, Meizu, which had just transitioned from doing MP3, made mobile phones to save money and even used advertising. Save it, and only promote it on the forum. In 2009, the M8 touch screen failed, and Huang Zhang allowed users to replace it with a new machine for free; the subsequent M9 series, MX series mobile phones, and Flyme system laid the foundation for Meizu’s prestige and value.

It was Huang Zhang’s original intention and dream that at that time Meizu impressed a group of young people who had just come out of society. Meizu fans once believed that in addition to Apple, there was also Meizu that created the history of “queuing to buy mobile phones.” In 2009, the M8 sold for two months and the sales volume reached 100,000. There was also a long queue at the M9 sales site.

However, since recent years, the splash of its products has become smaller and smaller. On the contrary, its exaggerated marketing has made Meizu frequently “out of the circle”. Despite the criticism and regret in the market, Meizu still does its own thing and has become a Ching Ming Festival. A case of marketing rollover in history.

On April 1, Meizu stated on its official Weibo that it would launch a special Meizu 18 series “39” mobile phone, saying that this mobile phone pre-installed contains 999 advertisement pushes, 999 seconds to open the screen advertisement, and 999 APP pre-installed… …. There are many advertisements from friends through reverse marketing, and many netizens criticize this wave of innuendo as very low-level.

On April 4, Meizu used “an advertisement for being killed” to promote the selling points of its new models. Netizens criticized Meizu on Weibo hot searches. Depending on the situation, Meizu immediately apologized on the official blog, and its marketing director Wan Zhiqiang still did not forget to add a sentence in the Weibo apology post that “the promotion of a pure system without ads is always restricted by invisible forces” rubbing this wave of popular promotion The selling point.

On April 7, Meizu announced a poster. In addition to the bitten apple, it stated impressively “45% of the new users who bought the Meizu 18 full-blooded small screen flagship are from Apple users”, April 8 It also launched an “iPhone for Meizu 18” campaign, which indicated that using iPhone to trade in could get a special subsidy of up to 4,000 yuan. It repeatedly caught up with Apple’s popularity to promote its new products and hinted that Apple users would transfer to Meizu.

4 times marketing poster

The protagonist that has been frequently marketed and ridiculed is the Meizu 18 series, which was only released in early March this year.

At the finale of the press conference, when the host shouted “Meizu will start from this series and give up product Internet advertising revenue (the system comes with no ads, no operational pushes, and no pre-installed third-party apps). When the right to choose and decide was returned to the user, there was still a cheer on the barrage, and the Meizu friends lamented that the Meizu who made the product was back.

But when the starting price of 4399 yuan for the 18 series and 4,999 yuan for the 18 pro series was announced, the barrage spontaneously sounded “high price and low matching”, “coffin collection work”, and “slid away”. .

Take the same products that are equipped with Snapdragon 888 and 8G+128G as the Meizu 18 series as an example. Xiaomi Mi 11 starts at 3999 yuan, iQOO7 starts at 3598 yuan, and OnePlus 9 starts at 3799 yuan-OnePlus 9 In order to avoid the edge of Xiaomi 11, the price of Meizu 18 is lower than that of Xiaomi 11, but the starting price of Meizu 18 is 400 yuan higher than that of Xiaomi. It does not have much brilliance in terms of camera, battery life, etc. , The selling point is still focused on “no built-in ads.”

In contrast, Meizu 18, whose brand awareness and strength is much lower than that of Xiaomi, has not much pricing advantage in the mobile phone market during the same period. The sales volume is even more sluggish. Data on the Tmall platform shows that since its launch on March 8, this The monthly transaction volume of mobile phones in the Meizu flagship store is only 5334.

Whether it’s its own strength that doesn’t match the price, or imitating Apple’s cancellation of the charging head, Meizu seems to be shifting the loss of the “pure system” to the price; in addition, Meizu has always been “sacrificing for the people” (for the sake of the people). The banner of extreme user experience at the expense of its source of advertising revenue) is to market its pure system vigorously, which has gradually weakened its small and beautiful reputation.

Now for 18 years, Meizu has grown up, but its noise in domestic mobile phones has become smaller and smaller. Throughout 2020, Meizu’s mobile phone sales have been less than 2 million.

“Accidentalist” Meizu, swaying

Meizu has also been brilliant many times.

In 2008, the M8 series made Meizu famous in World War I. The sales volume reached 100,000 units within two months and the sales volume exceeded 500 million yuan in five months. At that time, the founder Huang Zhang was also called “China’s Jobs”. The M9 and MX series of hot models have been launched one after another, which once again triggered a panic buying frenzy.

But in 2015, Meizu, after receiving an investment of US$590 million from Ali, began to slowly change its destiny. At that time, Huang Zhanggang, who had retired for four years, returned to the post of Meizu CEO. Meizu “expanded” while probing.

Left 1 Jack Ma, right 1 yellow chapter

Since then, Meizu has expanded vigorously and implemented machine-sea tactics. This frequent launch of new machines reached its peak in 2016. There were 11 conferences and 14 new machines throughout the year. Although the sales volume of 22 million in 2016 reached a historical record. The highest value ever, but it only relied on the quantity to pile up good-looking sales, which could not hide the fact that the growth rate of each product was not large, and it soon ushered in a decline.

Moreover, for a mature brand, blindly pursuing the release of new products is not a commendable operation. High frequency usually fails to reflect technological changes and product innovations. On the contrary, it will become a burden, diminishing its original “small and beautiful” “The advantages.

In the past few years, Meizu not only began to blur the boundaries of products, but also continued to struggle in positioning.

Meizu, which could rely on the accumulated brand value and reputation of the M8 and MX series and continue to take the small and beautiful high-end route, began to blindly expand its products and business at this time. At that time, Huang Zhang cursed Lei Jun’s “red rice.” , While imitating its launch in October 2015, the main cost-effective thousand-yuan metal machine brand “Meilan”.

Later in 2018, when the charm of the blue was born, because of Huawei’s success, it felt that low-end products could not make money and chose to cut off the sales to act as the “Charm Blue”, and announced that starting from the Meizu Digital Anniversary series, Meizu will be fully integrated. High-end route.

Although high-end was indeed the general trend at the time, compared to Huawei with R&D investment and hard-core technology blessing, Xiaomi with Redmi and OPPO and vivo with a rich product portfolio, Meizu at that time It is highly bound with the poorly-reputed MediaTek chip, and it is difficult to get rid of the low-end hat for a while.

On the other hand, Meizu’s high-end route sacrifices not only a sub-brand of Meizu, but also the offline share accumulated over the years of word-of-mouth and products.

From 2017 to 2019, due to the sharp decline in sales, Meizu began to close offline stores on a large scale and lay off employees. From the peak of 2,700 stores in 2016 to less than 1,000 in 2018; in 2019, Meizu removed large-scale offline marketing staff, the number of layoffs reached 30%, and the number of stores retained in each province is also very few. Take Beijing as an example, only 7 poor Meizu authorized stores are left.

Despite the small but beautiful route, machine-sea tactics, cost-effective strategy, and comprehensive high-end strategy one after another, Meizu has never seen a real explosion. Blindly increasing the volume to push up the cost, but unable to achieve the scheduled sales target, this is the root cause of Meizu’s loss. During this period, Meizu’s sense of existence became more and more sluggish, and management turmoil appeared at the same time.

Under Huang Zhang’s vigorous “reorganization”, the “Three Musketeers” who grew up with Meizu-COO Bai Yongxiang, Flyme Business Unit President Yang Yan, and former senior vice president Li Nan, have resigned since 2018, and Meizu has also appeared inside. Numerous negative news such as internal conflicts among employees and collective job-hopping of the sales team.

In 2017, when Meizu turned from its prosperity to decline, Xiaomi, which Huang Zhang originally disliked, began to skyrocket, and has now been firmly in the top ranks of domestic mobile phones, but Meizu has been “paying off debts” for its swaying business strategy in the past.

The once shouted “Don’t be China’s Apple, be the world’s Meizu”, under Huang Zhang’s vacillation, began to gradually annihilate, and it also reduced Meizu directly to the “other” column on the mobile phone market share table, even domestically produced 2% of the mobile phone market is not occupied.

The market will not pay for feelings

Huang Zhang, whose debut is the pinnacle, is a small workshop owner who made a fortune in MP3, but is also a big dreamer with ambitions comparable to Apple. Almost every product of Meizu’s early stage was selling Huang Zhang’s stories and values ​​at the same time.

When smartphones just took off in 2006, other small manufacturers usually sold MTK chips and shells directly, and were mixed with a large number of preset fee-deduction software. However, Huang Zhang had great ambitions at the time, disdain to make this kind of cheap mobile phone, and set out to study a smart phone with the same big screen, internet connection and touch screen as Apple.

For this reason, Meizu spent two years building the M8, which is the same as the iPhone processor, but thinner, has a larger battery, better sound quality, and a cheaper price. It is no exaggeration to say that the folk definition of Meizu in that era was the “Apple of China.”

Line up to buy Meizu M9

Nowadays, after extensive adjustments from products to personnel, it seems that only a lot of “lace news” remains around Meizu. An obvious market feedback-Meizu 18’s new product launch conference in March is not yet new. In February this year, an internal letter signed as “Meizu CEO Huang Zhipan (the younger brother of Huang Zhang)” aroused a high degree of market discussion.

In the eyes of the Meizu team, the changes brought by the 18 series are defined as “the B side of the industry”, and hope to form a parallel world with the A side of the industry on the “pure land” created by itself.

Meizu, which has been gradually abandoned by the market, is now trying to sell its ideals and feelings again on this high-end road, because the so-called A side is the Huami OV and Apples that have been repeatedly marketed by Meizu with the connotation of “more ads and more pre-installed”.

In 2009, Lei Jun also asked Huang Zhang how to make mobile phones, but after ten years, Xiaomi’s sales volume is already 10 times that of Meizu. In stubbornly pursuing the romanticism of “Four Dissimilarities”, Meizu’s “pure” brand plays no matter how beautifully it is. The price positioning of “18 series starts at 4399 yuan, 18pro series starts at 4999 yuan” is very embarrassing-it is not a small one. Beautiful, but not up to the high-end flagship level.

In the minds of consumers, Meizu has no clear memory points, only Huang Zhang’s ambitious story of making a fortune and his feelings of drifting away have been mentioned over and over again.

When the “magic friends” who squatted at the new product launch conference left a last sigh of “coffin collection, charm pawn” on the barrage, Meizu is also losing the last batch of loyal users willing to pay for it. After all, the mobile phone manufacturers that Meizu used to compete on the same stage have either become giants or withdraw sadly, and there is no such thing as “live almost.”