merchants – Spress

Meituan rake changes: do merchants and riders make money?

editor — Thu, 17 Jun 2021 02:11:10 +0000

Author|Zhang ChaoEditor|Luo Lijuan

Takeaway rider, a profession that has been repeatedly discussed in the past two years. They go in the wind and rain, picking up “steel G children” in the local living market, but it seems that their personal safety and welfare protection cannot be effectively guaranteed. In September last year, a report on “Takeaway Riders Stuck in the System” sparked discussions across the Internet. The article describes that the takeaway riders are exhausted under the drive of the system algorithm. In order to avoid being fined for delayed delivery, the takeaway riders often violate traffic regulations and face the risk of traffic accidents. At that time, Meituan responded that it would better optimize the system, better protect the safety of riders, care for riders and their families, and improve the rider reward model. A revolution is going on around the way the merchants distribute the rake. Recently, Meituan has been exposed to adjust the merchant-side delivery billing method, from the original “one size fits all” commission, refined into a comprehensive commission based on delivery distance, order price, and delivery time. Although there is no official announcement for this adjustment, All Weather Technology has learned from some merchants that the first- and second-tier cities covered by Meituan Food Delivery have been gradually adjusted, and some merchants in third- and fourth-tier cities are also aware of the changes and will be adjusted soon. As for the reason and basis of the specific adjustment, the official has not yet provided an explanation, but from the notice issued by Meituan to the merchants, the adjustment is mainly “in response to the general merchants’ belief that the platform commission is too high, the billing is unreasonable, and the client delivery fee is high. “. Regarding Meituan’s new regulations, Runmi Consulting founder Liu Run believes that the new rules separate commissions and distribution fees, which can support small and medium businesses and help riders get more work. Meituan said to All Weather Technology that the reform of rate transparency has no impact on users. In the industry, not only Meituan, but also Ele.me has been exposed to carry out commission reforms, which are divided into fixed and floating parts. Similar to Meituan, the floating part will be charged in steps such as delivery distance and order price. What does this adjustment mean for all participants in the industry-riders, merchants, platforms, consumers, etc.? Merchants rush to welcome new regulations Chen Jie is the owner of an offline coffee shop in Guangzhou. Although his business is not as good as that of large chain brands, he is still a small success in the local area. The outbreak of the new crown epidemic in early 2020 brought Chen Jie’s coffee shop to a standstill, forcing him to find a new way out-moving his business online and connecting to a food delivery platform. Soon, he signed an exclusive cooperation agreement with the Meituan food delivery platform, and the order commission ratio was set at 16%. This means that Chen Jie can only open stores on one platform of Meituan Waimai, and cannot open stores on other platforms such as Ele.me. According to Chen Jie, this rake ratio has already been discounted. “If it is not an exclusive (agreement), the rake ratio will reach 21 points.” Fortunately, Meituan’s local market share still has a relatively obvious advantage, which has benefited Chen Jie a lot. “If you sell 300 cups of coffee every day, about 150-200 cups of coffee will be sent from the Meituan takeaway platform.” Chen Jie is paying more and more attention to online platform sales. But in the last half month, Chen Jie suddenly received a call from the business manager of Meituan’s food delivery platform, and was told that the distribution commission would be adjusted “from the original 16% to 6%”. It sounds like the platform makes a big profit, “but it’s actually not the case. It charges fees in other ways.” Chen Jie said. According to a “refined billing model plan” after the adjustment of Meituan Takeaway provided by him, this adjustment is mainly to split the previous “package fee policy” into two “technical service fees” and “performance service fees”. Each part, especially the “performance service fee” is divided in detail according to the delivery distance, order price, and delivery time. Meituan Food Delivery Refined Billing Model Solution You should know that the Meituan takeaway platform used to have a single and fixed commission method. The commission calculation formula is: (commodity price + packaging fee-activity intensity) * percentage of sampling point = commission. If the actual cost does not reach the guarantee fee, the platform will charge the guarantee fee. According to public information, the previous service fee guarantee for Meituan’s food delivery platform ranges from 3.5 yuan to 5.5 yuan. not difficult to see, The new regulations have implemented a lower commission rate for technical service fees. Once merchants adopt self-distribution methods, they only need to pay technical service fees to the platform. The minimum guarantee fee is more than 1 yuan, which is significantly lower than before; but for merchants who choose platform delivery, they need to pay the technical service fee to the platform. On the basis of the technical service fee, the performance service fee rules are followed. The latter will charge more for special orders such as 3 kilometers away and late at night. All-weather Technology also found that the adjusted Meituan takeaway business technical service fee ratio, the starting price of kilometers, and the charges per kilometer for more than 3 kilometers, there are certain differences in different regions. Comparison of refined billing schemes in different regions of Meituan Takeaway Soon after receiving the call from the business manager, Chen Jie had signed a new cooperation agreement with the platform and accepted the rule adjustment of Meituan Takeaway. But recalling the whole process, he was actually a little confused, and he didn’t even understand the specific calculation rules carefully. “He (the business manager) called me to sign in the past. He only mentioned that the deduction point would be a little lower than before, but didn’t elaborate. Many merchants signed the contract directly when they were busy.” Chen Jie said that he was in business. If the manager is required to sign after the notification, the Meituan takeaway has a high market share in the region and the merchants are also relatively dependent on the platform, so they will basically cooperate with the contract. After the new regulations came out, Chen Jie felt that although the store business has not been greatly affected, the order volume is basically stable whether it is within three kilometers or three kilometers away, but the actual receipt of orders beyond three kilometers has probably been reduced by a few cents. To a dollar, and the fees that need to be paid to the platform as a percentage of turnover are also increasing. From March 22 to April 20, 2021, the turnover of Chen Jie’s store was nearly 40,000 yuan, and the expenditure was about 10,000 yuan; and within 30 days as of May 20, 2021, the turnover of its store was close to 70,000 yuan , The expenditure exceeds 20,000 yuan. He mentioned that the monthly turnover increased, and the actual store order volume dropped by 2 orders from the previous month. What puzzled him was that the original “lower deduction” did not happen. According to calculations based on the specific data provided by Chen Jie, the proportion of fees he needs to pay to the platform in the turnover has increased from 26.12% in the previous stage to 30.08%. Some analysts believe that this rate change will benefit small and medium businesses, and most of the short-distance order rates will drop. In the case provided by Meituan to All-weather Technology: Take the Zhengzhou local brand “Prince in Love with Shrimp” as an example. Previously, a merchant with a unit price of 99 yuan for a “Heartbeat Meal for Two” had to pay a commission of 17.29 yuan. After the rate adjustment, under the same order, if the merchant chooses to deliver it by itself , Only need to pay 6.84 yuan technical service fee (commission), the commission rate is only 6.9%. If the merchant chooses Meituan delivery, if it is within the standard delivery range, the technical service fee (commission) and the performance service fee add up to approximately 14.24 yuan, which is a savings of 18% compared to before the adjustment. More businesses seem to be staying on the “wait and see” status of this adjustment. No one can say that the new regulations may have a long-term impact on them, and some even show a negative attitude. Li Wen runs a coffee shop in Foshan City, Guangdong Province that also serves Western food. Unlike Chen Jie who mainly develops online business, he only uses online as a channel for exposure and customer acquisition. Even after signing an exclusive cooperation agreement with Meituan, Li Wen revealed that the revenue from the Meituan takeaway platform accounts for less than 1/10 of the total store revenue. “I heard that the platform has adjusted distribution, but I didn’t pay much attention to it.” In Li Wen’s view, the platform adjustment must have been raised. In the end, it must be the merchants who pay for the payment, not the consumers. In fact, All Weather Technology learned from the consumer side that the meal delivery fee on the Meituan takeaway platform is suspected to have also been adjusted. Comparison of orders at 9 a.m. on February 23 vs. 9 a.m. on May 24 An order provided by a Meituan Waimai Shanghai user showed that in a rice noodle shop within 3 kilometers of him, multiple orders were placed in the morning, midday and evening in January and February this year, and the delivery fee was all 3 yuan. The subsidy activities were directly reduced and exempted; and when the order was placed again in May, the distribution fee rose to 4.5 yuan, and the subsidy activities still had to be paid 1.5 yuan. Is this a platform action or a business behavior? Meituan made it clear that the platform’s rate transparency reform has no impact on users. Millions of riders benefit? In the food delivery industry chain, the main players can be roughly divided into merchants, consumers, platforms, and riders. Regarding the commission adjustment, many riders told All Weather Technology that they did not feel the “benefits”, but actually felt that their income had declined since last month. The Meituan financial report shows that in 2020, a total of 48.7 billion yuan will be spent on riders, and more than 4.7 million riders will earn revenue on the Meituan platform. According to the categories, Meituan riders can be classified into three categories: special delivery, crowdsourcing, and running. According to the introduction of many platform takeaway riders, the delivery riders are regular employees and have labor relations with third-party platforms. The salary is settled according to the method of “basic salary + single-quantity pricing + rewards and punishments”. They are the guarantee of platform delivery efficiency and service quality. Crowdsourcing riders can be understood as part-time employees, mainly composed of social idle capacity, and only relying on order volume to get paid. According to Meituan’s official disclosure of “Lepao Network Appointment Distributor Activity Rules,” Lepao riders use a natural week as a single activity cycle, and the contract can be automatically renewed after the expiration meets the requirements of the distributor. Salary is calculated based on activity requirements such as order volume, online duration, peak online duration, punctuality rate, and order completion rate. A rider told All-weather Technology that Lepao delivery personnel are actually between dedicated riders and crowdsourced riders. There is a certain degree of freedom, no basic salary, and no grading rewards for ordinary online delivery personnel. From the perspective of the scope of distribution, the special delivery scope is small, and the crowdsourcing delivery scope is large; from the perspective of stability, the special delivery is the most stable rider, and special circumstances and extreme weather need to obey the platform dispatch arrangement. Even a special delivery rider with a basic salary does not dare to relax, and must complete the time and ensure the order quantity. In mid-May, Shanghai has begun to welcome the rainy season. The continuous rainy weather and rising orders have increased Guo Dong’s work intensity, but he can’t stop. “We (special riders) can’t stop taking orders, we can only transfer orders. .” According to regulations, Meituan special riders can have three big turns and two small turns every day. The so-called “big transfer” refers to transferring the order to the Meituan takeaway rider platform to wait for others to take the order; “small transfer” refers to the direct transfer of the order by entering the mobile phone number between the familiar riders. Guo Dong will only transfer orders when he encounters special circumstances or is too tired. This year is Guo Dong’s third year in Shanghai. He is already familiar with the area he is responsible for. He can complete more than 50 orders per day on average, and he will not be fined for personal reasons. As long as the goals and tasks are completed, Guo Dong’s monthly income is not a problem. But in Guo Dong’s view, the takeaway rider is a job that does not make money. “The money is made by dozens of people in the top rankings.” He reluctantly stated that if there are 100 people on a site, only 30 people at most can make money, “the remaining fine will be punished to death.” At the same time, Guo Dong also deeply felt that the mobility of riders is very high, and most riders will leave in the first half of the year. “The site where I work is 365 days a year and I can see new recruits every day.” Shen Jun and Guo Dong are colleagues at the same site. Although they have only been here for more than a month, they are “elders” in the industry. On a rainy day two years ago, Shen Jun encountered a car accident on the way to deliver food. His calf was severely injured and the treatment cost was about seven or eight thousand yuan. “The company doesn’t care about it and shirks its responsibilities. I pay for the medical expenses.” Shen Jun complained that the company’s insurance didn’t work at all, because this incident was very disappointing to the company. In fact, the special rider pays accident insurance money every month. Guo Dong revealed that the insurance premium for Meituan’s special riders is 6 yuan/day, and the insurance premium for crowdsourcing riders is about 3 yuan/day. But he also said that even if everyone has paid the insurance, they still face the difficulty of indemnity. The safety and welfare of takeaway riders have also attracted attention from all walks of life. Especially last year, after a round of media reports and public opinion condemnation, relevant local life service platforms have stated that they will make changes. On the eve of May Day, Meituan’s “One Boat Plan” for riders has made new progress. Meituan stated that in order to broaden the career development space for riders, the platform has improved the rider promotion and transfer mechanism, and further opened up distribution station masters, partner management posts, customer service, trainers and other positions; in order to enhance the experience of children with severely ill riders, in the original On the basis of some public welfare assistance funds, two new assistance policies have been added: “Green Channel for Appeal and Review” and “Baby Companion Day”. According to All Weather Technology learned from a site in Shanghai, starting from April 1 this year, the Meituan Special Rider Salary Program has also ushered in a round of adjustments. But on the whole, the target for rider responsibility orders has increased, supper subsidies have fallen, and the threshold for large and weight subsidies has increased. The rider said that the average salary per order is actually declining. If you want to maintain the previous salary level, all you can do is complete more orders. Compared with the delivery fee of less than RMB 10 per order, the penalty faced by the rider is not low. According to the latest penalty rules obtained by All Weather Technology, the platform will assess the riders from five aspects: bad reviews, overtime, order cancellation, early delivery, and other punishments. The penalty is as high as 500 yuan/ single. Penalty Rules for Riders of Meituan Takeaways at a Shanghai Site In addition, the above-mentioned sites have also issued administrative rules. If riders are late for the morning meeting, absent from work, smile action (spot checks and tests on riders by the platform, and require wearing work clothes, wearing badges and helmets to take photos), they will be caught. Punishment. Administrative Punishment Rules of Meituan Takeaway Special Riders at a Shanghai Site In the past April, Shen Jun worked for 30 days and the average daily order volume exceeded 40 orders. Due to serious overtime and other problems, he also received a fine that was several tens of times the fee for a single order. In the end, the average was only about 8.15 yuan per order, and the actual salary was less than 9,500 yuan. Former Meituan takeaway rider Tian Xia also told All Weather Technology that when he was a rider (in the summer of 2020), because he was not familiar with the road and the platform was far away, he not only ran through many red lights, but also because He was fined by the platform for overtime; as the business became familiar, he was able to receive multiple orders at the same time, did not run the red light or speed, and the punctuality rate remained 100%. But he believes that it is still “difficult and difficult” to earn more than 10,000 yuan. Or will the platform be under more pressure? As of about 8 pm on May 23, Shen Jun had already ran 61 orders that day, but he still couldn’t stop, and the station was still sending him tasks. But as a special rider, he couldn’t refuse to take orders. “There is no way if the site is not forced, because everyone can’t stand it (don’t want to take orders). Just like rainy days without subsidies, it’s easy to run hard,” Shen Jun said. Under the dual effects of algorithm-driven and spontaneous ordering, takeaway riders have become one of contemporary high-risk occupations – In September 2018, the Guangzhou Traffic Police investigated and punished nearly 2,000 traffic violations of takeaway riders; Tian Xia learned by querying the insurance section of the Meituan crowdsourcing app that as of August 2020, 157,483 people had passed the insurance products on the Meituan Takeaway Riders App. The claims were settled, and the total compensation was 1.13 billion yuan. Thousands of courier brothers are pursuing delivery timeliness and delivery orders at the cost of safety. Many people are sweating for them. The call for platforms to buy insurance for riders is also getting louder. In fact, in recent years, the cost Meituan spends on food delivery riders has increased year by year. According to financial reports, Meituan’s catering takeaway business revenue in 2020 will reach 66.265 billion yuan, accounting for 57.72% of the platform’s total revenue. The cost of Meituan’s food delivery riders has increased from 280 million yuan in 2015 to 48.692 billion yuan in 2020, an increase of more than 170 times; by the end of 2020, the cumulative number of riders who have achieved increased employment and income in Meituan has exceeded 9.5 million. . 2020 Meituan expenditure breakdown (by nature) In recent discussions on Meituan, there is a voice: Meituan cannot afford insurance to riders. Is this really true? To solve this question, a key question must be answered, that is, “what standard should Meituan pay for the rider’s insurance”. If you pay the three insurances (pension, medical and unemployment) of the “five social insurances and one housing fund”, based on the unit payment ratios of 21%, 9%, and 2%, the platform needs to pay about 32% of the salary. Dolphin Investment Research pointed out that the human outsourcing fee for Meituan Catering + Non-Meal Delivery in 2020 is approximately 54.3 billion yuan, which is equivalent to the total income of various riders. Roughly assuming that Meituan’s special riders contributed about 60% of the orders, Dolphin Investment Research calculated that about 32.5 billion yuan has social security payment obligations, and Meituan needs to take back 543*32%*60%=10,425.6 billion yuan. The reference basis for the other algorithm is the “Guiding Opinions on Regulating the Labor Employment of Catering Online Delivery Workers under New Employment Forms (Trial)” promulgated by the Nanjing Municipal Human Resources and Social Security Bureau. It is believed that “platform enterprises” should mainly be “specialized” “Send riders” to pay work-related injury insurance. In accordance with the state’s regulations on the payment rate of different industries, the insurance premium rate of the takeaway distributors is attributed to 1.1% of the “transportation industry” payable. Moreover, this algorithm also encloses the scope of insurance payment in the group of “specialized riders”. According to data from China Securities, Meituan currently has more than 1 million active daily riders, of which about 40% are dedicated riders. Rough calculations, the cost that Meituan needs to pay is only 486.92*40%*1.1%≈214 million yuan, which is far from the calculation result of Dolphin Investment Research. However, whether the documents on which the second algorithm is based can be adapted to major cities across the country is not yet known; in addition, whether crowdsourced riders and running riders should pay insurance has also aroused widespread discussion in the society. From this point of view, the outside world still needs more responses from the platform side for issues related to takeaway riders. It is reported that since the Spring Festival in 2021, Meituan Waimai has held 22 rider talks, during which more than 50 rider feedback suggestions have been collected, 19 of which have been improved or entered the improvement process. The riders look forward to more improvements on the platform that they are really concerned about. After the heavy rain, the sky has cleared up, but Shen Jun’s heart is still low. Just yesterday (May 23), a colleague of his was injured again while delivering the meal. He paid for the medical expenses in advance. How to pay it is not yet known. (Chen Jie, Li Wen, Guo Dong, Shen Jun, Tian Xia in the text are all pseudonyms)

Full layout of China Merchants Bank’s digital “artificial intelligence + big data”

editor — Wed, 16 Jun 2021 20:31:12 +0000

“Technology is the only force that can subvert the business model of commercial banks.” Tian Huiyu, President of China Merchants Bank, engraved this statement in the 2019 China Merchants Bank’s annual report, and it has been shining.

Tian Huiyu attaches great importance to the development of financial technology. In the more than 2,000 words of the “President’s Address” in the China Merchants Bank’s 2019 annual report, he mentioned a total of 6 “technology”, 9 “transformation”, and 14 “digitalization”.

Since taking office in 2013, Tian Huiyu has been pushing China Merchants Bank to “run wildly” on the road of technology.

“We have made a clear-cut proposal to build a financial technology bank, and take the exploration of digital business models as the main direction of the second half of the transformation.” Tian Huiyu said in the 2019 annual report.

Thanks to the efforts of Tian Huiyu and other people from China Merchants Bank, China Merchants Bank’s “technological strength” has been at the forefront of the industry.

At the end of 2019, CMB’s investment in information technology was 9.361 billion yuan, an increase of 43.97% year-on-year, which was 3.72% of the company’s operating income; in 2020, CMB’s investment in information technology reached 12 billion yuan
In December 2020, China Merchants Bank and JD.com jointly won the second direct banking license in China. China Merchants Topology Bank will fully adopt an online business model and explore new forms of banking in the future
As of January 10, 2021, the CMB App has accumulated 145 million users and 60.25 million monthly active users

The emergence of the epidemic will bring more complicated situations and tests to banks in 2020, and China Merchants Bank’s performance last year was relatively stable. According to the performance bulletin published on January 14, China Merchants Bank achieved operating income of 290.508 billion yuan in 2020, an increase of 20.805 billion yuan, or 7.71%, over the same period last year.

Recently, Tian Huiyu also said in an interview with a reporter from the Financial Times that the epidemic has isolated physical contact between people, but thanks to a higher level of digital service system, the relationship between China Merchants Bank and its customers has become closer. It also strengthened China Merchants Bank’s determination to promote digital transformation.

Create “Digital Merchants Bank”

China Merchants Bank, founded in 1987 and headquartered in Shenzhen, China, is the first joint-stock commercial bank in China that is wholly owned by a corporate legal person.

China Merchants Bank adheres to the strategic direction of “light banking” and the strategic positioning of “one body and two wings”.

“Light Bank” The strategic direction of China Merchants Bank requires light management, light assets, light business model, etc. For example, light management refers to a light organization structure, which is manifested in the head office and branches going hand in hand; light asset refers to less asset consumption and more controllable risks. At present, China Merchants Bank and ICBC have joined the ranks of light banks. In its annual report, China Merchants Bank pointed out that it is necessary to closely focus on the transformation direction of “light banking” and strive to achieve a breakthrough in the qualitative change of financial technology banks.

At the same time, China Merchants Bank also insisted “One body and two wings” Strategic positioning, Retail “One” takes MAU as “North Star” (North Star is the most important direction, and all indicators serve this indicator) , Wholesale “Two Wings” take specialization as the direction, focus on building wholesale business systemization capabilities, and accelerate the advancement of digital transformation.

With MAU as the most important indicator, the number of APP users of China Merchants Bank continues to rise. At the end of 2019, the cumulative number of CMB App users exceeded 100 million; in mid-2020, the cumulative number of CMB App users reached 129 million; as of January 10, 2021, the cumulative number of CMB App users had reached 145 million. The number of active users is 60.25 million.

China Merchants Bank also directly pointed out that it must pass Benchmarking financial technology companies , Vigorously carry out the construction of financial technology banks, use financial technology as the nuclear power of transformation and development, and fully empower business development .

Currently, China Merchants Bank has built three software centers in Shenzhen, Hangzhou, and Chengdu, and two data centers in Shenzhen and Shanghai to support the business development of the entire bank.

China Merchants Bank’s “AI Actual Combat”

Digital risk control

China Merchants Bank’s intelligent risk control platform “Libra System” covers online and offline transaction channels, and can intercept telecom fraud in real time.

As of the end of 2019, the “Libra System” can intercept suspected fraudulent transactions within 30 milliseconds, reduce the proportion of counterfeit and embezzled amounts of non-cardholders to five ten million, and help customers intercept 27,900 telecommunications fraud transactions. The interception amounted to 493 million yuan, which provided a strong guarantee for the safety of customer funds.

As of mid-2020, China Merchants Bank has reached 75.60% of the early warning accuracy of potential risky corporate customers; it has helped customers intercept 80,000 telecommunications fraud transactions, with an intercepted amount of more than 1.8 billion yuan, which provides a strong guarantee for the safety of customer funds.

Now, the intelligent risk control platform “Libra System” can intercept most suspected fraudulent transactions within 20 milliseconds, reducing the proportion of counterfeit and embezzled amounts by non-cardholders to six ten millionths.

In addition, in terms of external cooperation, China Merchants Bank is also actively cooperating with digital technology companies such as Huawei, Tencent, and Suoxinda.

According to an article published on Huawei’s official website in 2018, after the China Merchants Bank credit card unified risk control platform based on Huawei’s FusionInsight big data solution was launched, the number of risk cases was reduced by 50%, and the loss in half a year was reduced by more than 100 million yuan. The credit card issuance time has been reduced from about 15 days. Shorten it to 5 minutes.

In November 2017, Tencent and China Merchants Bank formally signed a cooperation agreement to reach a cooperation in the field of financial big data anti-fraud: Tencent Financial Cloud and Tencent Security Anti-fraud Laboratory opened up anti-fraud capabilities to China Merchants Bank through AI technology to help China Merchants Bank Better identify fraud in financial services and jointly build a financial security ecosystem.

According to news in April 2020, Tencent and China Merchants Bank jointly launched the “Lingshield Plan” to create a new model of anti-fraud through technology.

Digital marketing

In the field of intelligent marketing, the characteristics of China Merchants Bank are personalized recommendation, precise identification and electronic channel construction.

Beginning in 2015, China Merchants Bank has cooperated with Suoxinda Holdings, a global financial AI big data and integrated intelligent marketing solution manufacturer, from the customer group marketing stage 1.0, to the personalized marketing stage 2.0, to the real-time marketing 3.0 stage, to AI Marketing 4.0 stage, comprehensively build China Merchants Bank’s leading digital smart marketing system. It is reported that through the generation of 1,726 customer portrait tags for retail customers, the number of marketing customer contacts has increased by 6.56 times, the marketing success rate has reached 17.42%, and the personalized recommendation of “thousands of people” has begun.

Digital Customer Service

In 2016, under the technological wave of AI + big data, China Merchants Bank’s credit card service started the application of intelligent services with the palm life app as the core, from AR customer service, to AI-core intelligent customer service, and then to small recruitment assistants. Every new technology exploration and application has brought users a better interactive experience, and has become a more personalized and portable intelligent assistant for users step by step.

At present, the “Xiao Zhao Miao Smart Assistant” launched by CMB Credit Card on the Pocket Life App uses AI technologies such as voice conversion and semantic recognition to perform intelligent intent analysis of natural language, making the service “visible” and “heard” “. At the same time, the intelligent voice navigation function is implanted in the telephone voice IVR, the recognition accuracy rate reaches 94%, and the interaction volume is nearly 80,000. In addition to voice recognition technology, face recognition has also been used in the image, which greatly shortens the security authentication time.

In 2020, an interim report issued by China Merchants Bank pointed out that the automatic response accuracy rate of China Merchants Bank’s intelligent customer service reached 96.7%.

Digital investment advisory

In 2016, China Merchants Bank launched a robo-advisory service-“Capricorn Intelligent Investment”, which is also the first domestic commercial bank to launch robo-advisory services.

“Capricorn Smart Investment” mainly uses machine learning algorithms to incorporate more than ten years of wealth management experience of China Merchants Bank, and builds an asset allocation portfolio based on public funds, so as to achieve the purpose of diversifying investment risks with investors.

In 2018 alone, the cumulative sales scale of CMB Capricorn Smart Investment reached 12.233 billion.

Digital Middle Office

In the 2019 annual report, China Merchants Bank pointed out that it will build a unified digital middle-station for enterprises-China Merchants Bank’s open platform, explore the transformation of business models supported by standardized and modular services, and quickly respond to customer needs.

Prior to this, Leifeng.com (Public Account: Leifeng.com) had reported on China Merchants Bank’s data center in detail. For example, China Merchants Bank has built a middle-office system for customer acquisition and operation across the entire chain, such as the Rubik’s Cube activity operating platform and the red envelope platform. Like the Rubik’s Cube event platform, branches can quickly configure an online event within 5 minutes and reach target users through the China Merchants Bank App.

China Merchants Bank also proposed Strengthen the construction of data center and promote data connection. Strengthen data governance, improve the convenience and ease of use of data, build a data application tool platform, and lower the threshold of data application. Promote the integration and opening of the system, open up the work flow and information flow of each system, and realize one entrance to the whole line. Decoupling the system with open thinking, micro-service and productization of functional modules, Precipitate various general capabilities as the middle stage of the system.

The 2020 Interim Report of China Merchants Bank pointed out that China Merchants Bank will accelerate the iterative development of its customer relationship management system (CRM), and use the CRM system as a medium- and Taiwan-based capability precipitation carrier to form a customer information center, information case center, business processing center, marketing support center and a series of scenarios. Five core functions such as the team building center.

The CRM4.0 system is a key platform for the transformation of the “China Merchants Bank” financial business model. It is a smart marketing platform and a digital operation platform based on the business system, as well as a customer service system and a customer manager management system platform.

smart robot

China Merchants Bank relies on big data and artificial intelligence to create intelligent service robots, traffic distribution decision-making robots, intelligent agent assistant robots, service analysis robots, quality inspection robots, etc., covering user insights, traffic distribution, service interaction, demand re-excavation, management improvement, etc. Five modules, and moved the call center to the Pocket Life App to provide users with audio-visual multimedia interactive services, which has achieved the upgrade of service efficiency and user experience.

In June 2020, Tian Huiyu pointed out that China Merchants Bank relies on big data and artificial intelligence to create a large number of intelligent service robots. The cost of robots used for retail credit collection is 1/10 of labor, and the output is 9 times that of labor. The above is to increase production capacity.

RPA (Robot Process Automation)

As of October 2020, the financial industry accounted for the highest proportion of domestic RPA companies at 54.55%, of which 77.78% of financial institutions are banks. Among them, Shanghai Pudong Development Bank and China Merchants Bank were the first banks to use RPA. They were the first to introduce RPA technology in the domestic financial industry in 2016 and 2017, respectively, in order to improve the level of operation automation. The effect is very impressive.

In December 2018, China Merchants Bank used intelligent robots to participate in business processing in the new version of its online custody banking system, which was the first to realize the application of RPA technology in the asset custody field.

In 2020, China Merchants Bank has innovatively integrated the RPA shared pool technology on the basis of the original CBS7.0 platform, and launched CBS-RPA, which can quickly help companies build a complete treasury management system, build a comprehensive treasury management system, and solve treasury management Problems and perplexities. The product became very popular after it was launched, and it has been successfully launched in nearly ten large group companies across the country within only half a year of its launch.

In the 2020 interim report, China Merchants Bank pointed out that it applied RPA, OCR and NLP (natural language processing) and other financial technology technologies in 24 middle and back-office scenarios including verification, entry, and consulting. During the reporting period, the number of alternative businesses reached 11.64 million. .

Tian Huiyu, President of China Merchants Bank, said: RPA uses machines to replace simple outsourcing, which saves a lot of costs.

cloud computing

At the end of 2019, the total number of X86 server deployments of China Merchants Bank increased by 60.67% year-on-year. The new generation of PaaS (Platform as a Service) platform expanded its use, and the proportion of the bank’s applications on the cloud reached 44%.

At the same time, China Merchants Bank continues to enhance its open banking capabilities. The “Open API Platform” for unified external services across the bank supports the safe and fast output of APIs, serving financial payment, AI, smart parking, smart medical and other scenarios, and empowering 629 cooperative enterprises. In terms of big data + AI, the big data cloud platform was upgraded, the overall capacity of the data lake was increased to 9.8PB, and the data entering the lake increased by 68% year-on-year.

Based on the integration of internal and external data, China Merchants Bank has increased the research and application of AI technology, built three AI cloud services of intelligent customer service, risk public opinion, and computer vision, and launched three major AI solutions for knowledge management, digital marketing, and risk management to support business The development of intelligence.

The 2020 mid-term report pointed out that China Merchants Bank will establish a large-scale digital infrastructure based on cloud computing technology, promote the construction of a native cloud that is more convenient for rapid construction, expansion, openness and iteration of systems and applications, and support the safe access of new applications from the head office and branches to the cloud .

As of mid-2020, China Merchants Bank has 4,015 native cloud servers, an increase of 100% over the end of the previous year; the scale of native cloud storage is 29.18PB, an increase of 92% over the end of the previous year; the number of native cloud containers is 69,080, an increase of 121% over the end of the previous year.

database

On November 27, 2017, China Merchants Bank and Huawei established a joint innovation laboratory for distributed databases to jointly develop independent and controllable financial-grade distributed database products.

In this joint creation project, China Merchants Bank mainly does three things: first, to provide advanced financial business scenarios; second, based on so many years of advanced experience in database use and operation and maintenance of China Merchants Bank, it proposes a solution for the joint creation of distributed databases. Specific requirements; third, for the key components of the Lianchuang database, such as the kernel and high-availability architecture, deeply participate in the entire link from design, coding, testing to final production. Huawei, on the other hand, has a large amount of technology accumulation in the database field, and is mainly responsible for the realization of product development and the promotion of future marketization.

After initial contact and cooperation, China Merchants Bank and Huawei conducted a pilot database application in 2018.

In the 2019 annual report, China Merchants Bank pointed out the establishment of the Kunpeng Computing Joint Innovation Laboratory and the Load Balancing Joint Innovation Laboratory to accelerate the implementation of the research results of the distributed database joint innovation laboratory.

Biometrics

As the leading brand of commercial banks, China Merchants Bank focuses on internal risk control and payment security, combined with cutting-edge technologies such as big data, cloud computing, and artificial intelligence, and continuously upgrades the risk control system, creates smart risk control, and creates convenience and efficiency for consumers. Safe and assured customer experience.

In order to strengthen the bank’s internal security management, increase the efficiency of the banking system’s authorization, and enhance the counter business risk prevention capabilities, China Merchants Bank introduced the fingerprint recognition algorithm and smart terminals of Eyes Technology as early as 2009, which were applied to the counters and smart branches of China Merchants Bank. And in mobile marketing, it has realized intelligent risk control and cost reduction and efficiency enhancement, helping China Merchants Bank to provide consumers with intelligent, convenient and safe financial services with user experience as the core, and add to the good life of users.

Blockchain

As early as 2018, China Merchants Bank issued the country’s first financial industry blockchain electronic invoice.

At the end of 2019, China Merchants Bank improved and developed the standard branch chain and BaaS (blockchain as a service) platform ecology, with a total of 25 applications.

In the 2020 mid-term report, China Merchants Bank pointed out that it is improving and developing the open permission chain and blockchain as a service (BaaS) platform. It has been developing the continuous application of blockchain and business integration in scenarios such as supply chain finance and merchant fund clearing. explore.

Online payment

In the 2019 annual report, China Merchants Bank pointed out that it will realize ecological operation with the industrial Internet as the key link. Focusing on the three major directions of account and payment system digitization, digital financing, and financial technology capability output, the industry chain is opened up, and the unified payment and settlement system is innovated to realize the collection and settlement function and the internal account settlement mode of the B2B platform.

At the end of 2019, China Merchants Bank’s comprehensive settlement solution “Cloud Bills” has provided services to 5,766 corporate customers, with a transaction volume of 287.271 billion yuan; the aggregate collection business focuses on insurance, medicine, education, and FMCG four scenarios, and the number of transactions Reached 502 million transactions, with a transaction value of 146.647 billion yuan, a year-on-year increase of 267.51%.

The “Three Times” of China Merchants Bank

China Merchants Bank started from Shekou, Shenzhen, and has been crowned as the “King of Retailing” in the banking industry for 40 years of ups and downs. Along the way, it is inseparable from the three presidents’ keen insight into market changes and their strong courage to actively reform.

Wang Shizhen He was the first president of China Merchants Bank and served for 14 years. Under his leadership, China Merchants Bank evolved from a wholly-owned bank of China Merchants into a standard joint-stock commercial bank, and gradually got rid of the restrictions of regional banks, and basically formed a national commercial bank. Pattern.

Wang Shizhen and other leaders also made the decision to quickly establish a computer system for China Merchants Bank, and set a clear mid-term goal: to complete the computerization of basic business processing within three years, and to complete the computerization of all business processing within five years. This has laid a good foundation for China Merchants Bank to carry out digital transformation in the future.

Year 1999, Ma Weihua He took over as the president of China Merchants Bank and fully started the construction of China Merchants Bank’s online banking after taking office, becoming the first commercial bank in China with online financial services. The opening of China Merchants Bank’s online banking became the starting point for its retail business.

In 2010, after realizing that the profit growth achieved by large-scale capital consumption and profit margins in the past was difficult to sustain, Ma Weihua led China Merchants Bank to implement the goals of reducing capital consumption, increasing loan pricing, and controlling financial costs. “Secondary transformation”. Like Wang Shizhen, Ma Weihua has also been at the helm of China Merchants Bank for 14 years.

year 2013, Tian Huiyu Taking over as the president of China Merchants Bank, China Merchants Bank has ushered in a new era in which it is fully embarking on the road of “finan-tech banking”.

Under the leadership of Tian Huiyu, China Merchants Bank proposed “mobile first” in 2015, consciously using APP as its main business position.

In 2016, China Merchants Bank mentioned fintech in its annual report for the first time, proposing that the bank’s “premature power” must be used to advance its fintech strategy, and in its 17-year report, it proposed to be a “finan-tech bank”.

Under the leadership of Tian Huiyu and other leaders of China Merchants Bank, at the end of 2019, China Merchants Bank invested 9.361 billion yuan in information technology, a year-on-year increase of 43.97%, which is 3.72% of the company’s operating income.

China Merchants Bank attaches great importance to science and technology investment, and its investment in information technology has far exceeded that of most banks over the years. Public information shows that the annual financial technology budget of China Merchants Bank is determined at 3.5% of the previous year’s revenue.

Recently, Tian Huiyu said in an interview that China Merchants Bank’s investment in information technology has reached 12 billion yuan in 2020. Based on this figure, Leifeng.com calculates that China Merchants Bank’s IT investment will account for more than 4% of the company’s operating income in 2020.

Full layout of China Merchants Bank’s digital “artificial intelligence + big data”

editor — Tue, 15 Jun 2021 20:12:14 +0000

Since taking office in 2013, Tian Huiyu has been pushing China Merchants Bank to “run wildly” on the road of technology.

Thanks to the efforts of Tian Huiyu and other people from China Merchants Bank, China Merchants Bank’s “technological strength” has been at the forefront of the industry.

At the end of 2019, CMB’s investment in information technology was 9.361 billion yuan, an increase of 43.97% year-on-year, which was 3.72% of the company’s operating income; in 2020, CMB’s investment in information technology reached 12 billion yuan
In December 2020, China Merchants Bank and JD.com jointly won the second direct banking license in China. China Merchants Topology Bank will fully adopt an online business model and explore new forms of banking in the future
As of January 10, 2021, the CMB App has accumulated 145 million users and 60.25 million monthly active users

Create “Digital Merchants Bank”

China Merchants Bank, founded in 1987 and headquartered in Shenzhen, China, is the first joint-stock commercial bank in China that is wholly owned by a corporate legal person.

China Merchants Bank adheres to the strategic direction of “light banking” and the strategic positioning of “one body and two wings”.

China Merchants Bank’s “AI Actual Combat”

Digital risk control

China Merchants Bank’s intelligent risk control platform “Libra System” covers online and offline transaction channels, and can intercept telecom fraud in real time.

In addition, in terms of external cooperation, China Merchants Bank is also actively cooperating with digital technology companies such as Huawei, Tencent, and Suoxinda.

According to news in April 2020, Tencent and China Merchants Bank jointly launched the “Lingshield Plan” to create a new model of anti-fraud through technology.

Digital marketing

In the field of intelligent marketing, the characteristics of China Merchants Bank are personalized recommendation, precise identification and electronic channel construction.

Digital Customer Service

In 2020, an interim report issued by China Merchants Bank pointed out that the automatic response accuracy rate of China Merchants Bank’s intelligent customer service reached 96.7%.

Digital investment advisory

In 2016, China Merchants Bank launched a robo-advisory service-“Capricorn Intelligent Investment”, which is also the first domestic commercial bank to launch robo-advisory services.

In 2018 alone, the cumulative sales scale of CMB Capricorn Smart Investment reached 12.233 billion.

Digital Middle Office

smart robot

RPA (Robot Process Automation)

Tian Huiyu, President of China Merchants Bank, said: RPA uses machines to replace simple outsourcing, which saves a lot of costs.

cloud computing

database

After initial contact and cooperation, China Merchants Bank and Huawei conducted a pilot database application in 2018.

Biometrics

Blockchain

As early as 2018, China Merchants Bank issued the country’s first financial industry blockchain electronic invoice.

At the end of 2019, China Merchants Bank improved and developed the standard branch chain and BaaS (blockchain as a service) platform ecology, with a total of 25 applications.

Online payment

The “Three Times” of China Merchants Bank

year 2013, Tian Huiyu Taking over as the president of China Merchants Bank, China Merchants Bank has ushered in a new era in which it is fully embarking on the road of “finan-tech banking”.

Under the leadership of Tian Huiyu, China Merchants Bank proposed “mobile first” in 2015, consciously using APP as its main business position.

China Banking and Insurance Regulatory Commission notified consumer complaints in the banking industry: CCB and ICBC are among the top two state-owned banks, and China Merchants Bank and Ping An are frequently named

editor — Wed, 21 Apr 2021 17:29:15 +0000

On April 15, the Consumer Protection Bureau of the China Banking and Insurance Regulatory Commission issued the “Notice on Consumer Complaints in the Fourth Quarter of 2020” (hereinafter referred to as the “Notice”), which notified the banking industry that the China Banking and Insurance Regulatory Commission and its dispatched agencies received and transferred. Consumer complaints.

The “Notice” pointed out that in the fourth quarter of 2020, the China Banking and Insurance Regulatory Commission and its dispatched offices received and forwarded 76,224 consumer complaints from the banking industry, a decrease of 10.4% from the previous quarter.

Among them, there were 25,873 cases involving large state-owned commercial banks, a decrease of 5.2% from the previous month, accounting for 33.9% of the total number of complaints; 31,849 cases of joint-stock commercial banks, a decrease of 15.0% from the previous month, accounting for 41.8% of the total number of complaints.

The “Notice” stated that the median number of complaints from large state-owned commercial banks was 4376. The number of complaints from China Construction Bank and Industrial and Commercial Bank of China ranks among the top two large state-owned commercial banks.

The median number of complaints from joint-stock commercial banks was 2,959. China Merchants Bank, Ping An Bank, and China CITIC Bank ranked the top three joint-stock commercial banks in terms of complaints.

In terms of the number of complaints, the Bank of Communications ranked first in the number of large state-owned commercial banks in terms of complaints per 1,000 business outlets, and the Bank of Communications ranked first in the number of large state-owned commercial banks in terms of complaints per tens of millions of individual customers. Ping An Bank ranks first in the number of joint-stock commercial banks in terms of complaints per 1,000 business outlets, and Hua Xia Bank, Industrial Bank, and Ping An Bank ranks among the top three joint-stock commercial banks in terms of complaints per tens of millions of individual customers.

In addition, in the fourth quarter of 2020, there were 44,621 complaints involving credit card business, a decrease of 7.8% from the previous quarter, accounting for 58.5% of the total number of complaints.

Among the complaints involving large state-owned commercial banks, there were 15,043 complaints about credit card business, a month-on-month increase of 2.8%, accounting for 58.1% of the total complaints of large state-owned commercial banks; among the complaints involving joint-stock commercial banks, there were 26,800 credit card business complaints, a decrease from the previous month. 13.2%, accounting for 84.1% of the total number of complaints from joint-stock commercial banks.

The number of credit card business complaints from China Construction Bank and Bank of Communications ranks among the top two large state-owned commercial banks. China Merchants Bank, China CITIC Bank, and Ping An Bank ranked the top three joint-stock commercial banks in terms of credit card business complaints.

There were 18,102 complaints involving personal loan business, a decrease of 10.5% from the previous month, accounting for 23.7% of the total number of complaints. The personal loan business complaints of Industrial and Commercial Bank of China and Agricultural Bank of China rank among the top two large state-owned commercial banks. Ping An Bank ranked first in the number of joint-stock commercial banks in terms of complaints regarding personal loan business.

In the fourth quarter of 2020, there were 3338 complaints involving wealth management businesses, a decrease of 23.0% from the previous quarter, accounting for 4.4% of the total number of complaints. Postal Savings Bank of China ranked first in the number of large state-owned commercial banks in terms of complaints concerning wealth management services. Ping An Bank, China Merchants Bank, and Shanghai Pudong Development Bank ranked the top three joint-stock commercial banks in terms of complaints about wealth management services.

“Reduce the burden” for merchants, Taobao’s big game

editor — Sun, 18 Apr 2021 00:50:09 +0000

Regarding Amoy e-commerce, there are two small news recently. From April 19th, Tmall will begin to implement the “trial operation” period for the first time in multiple industries. Previously, the “three treasures and one coupon”, which are very important operating tools for Taobao merchants, namely “shop treasure”, “single product treasure”, “match treasure”, and “coupon” will also be changed from the original charging model to free.

These changes are directed at the business side.

Today, when the production capacity is highly developed, those conventional goods are rarely available on this e-commerce platform, and those that are not available on that e-commerce platform. Similarly, in the current situation where e-commerce platforms such as Taoxi, JD.com, and Pinduoduo coexist with multiple content e-commerce platforms such as Douyin and Kuaishou, merchants no longer limit their business to a certain platform, and multi-platform operation has become normal.

Kaifu, the person in charge of Taobao industry, believes that “Taobao’s increase is in new categories and new supplies.” New supply must come from merchants. To some extent, compared to the user side, merchants are the focus of future e-commerce competition. For businesses operating on multiple platforms, which platform should invest more resources and energy? For businesses with differences and uniqueness in supply, which platform should they choose as their main business position? This is the key to determining the long-term operating conditions of different platforms.

How to grab the heart of the business?

Tao Department has been in business for nearly 20 years, and attracting merchants has always been a core strategic task. But in the near future, a series of changes in Taobao and Tmall are still worthy of attention, and they have further released strong signals to lower the threshold and reduce costs.

Zhang Yong, chairman and CEO of Alibaba, said in a conference call on April 12, “We will first lower the barriers to business access and help merchants reduce business operating costs.” At the same time, the company has also prepared billions of dollars in funds. Support new projects and increase investment to improve merchant training.

The upcoming “Tmall Trial Operation Period” is to optimize the entry process of new businesses. The qualification review process for new merchants will be further simplified. After passing the 7-month trial operation capability assessment, the store can be officially opened.

In Taobao, the “three treasures and one coupon” is an important tool for the daily operation of merchants. For example, whenever they arrive at a promotional node, the merchant will use discount coupons and other promotional methods to attract consumers. These are all set through these “operational artifacts”.

For the free of these tool products, Cave is very supportive, “We hope to help merchants reduce costs and turn the previously charged things, such as shop tools, business staff, etc., into free. These things are actually counted in Alibaba’s overall There is not much money in the income, but it happens to be stuck in the business’s immediate needs. To put it bluntly, this is money that should not be collected.”

In addition, before the Spring Festival this year, the sales transactions brought by Taobaoke (Taoke for short) were included in the statistics of Taobao search. Cave said, “Now we think it is good for the whole ecology to include Taoke in the search statistics. Taoke’s transaction will drive the growth of natural traffic in the station, and more merchants will be more willing to promote for this reason.” This also means Although the main position of the merchants is the Taobao department, they can still effectively use external traffic and achieve higher operating efficiency in the integrated management framework of Taobao inside and outside Taobao.

In fact, on the eve of Double 11 last year, the first change in Taobao took place on the mobile phone: the homepage removed the focus image, and the information flow product “Guess you like” was mentioned. After the user clicks on the corresponding product image, he will enter an integrated similar product recommendation. Pages, these pages are presented in various forms, with both video and image content.

As a result, the positioning of the homepage becomes more clear-it acts as a commodity conversion field, allowing businesses to display their products in a more media-rich way and improve conversion efficiency. From a numerical point of view, after the revision, the click-through rate of the entire homepage has increased by 20%, and the length of time users spend on the homepage information stream has also increased by 20%.

Cave recently also re-emphasized the significance of the recommended information flow for businesses. “In the recommendation position, the most popular products are basically non-standard, long-tail, and distinctive products. For example, recommendations may be useless for merchants selling standardized small appliances. They are just stuck in the search position. But for merchants who sell long-tail, non-standard products like clothes, recommendations are the most beneficial to them. This is also one of the reasons for the good growth of our waist businesses.”

At the end of last year, another big change in Taobao APP was the upgrade of “WeTao” to “Subscription” and the launch of a new content community “Wang Huan” at the same time. In addition to creating a content community, it also allows businesses to strengthen channels to reach consumers through the combination of Taobao live broadcast, shopping and subscription, and achieve in-depth operation of fans.

These targeted actions of Taoist e-commerce companies can indeed help businesses to better respond to industry competition while reducing their burdens. In the past year, Taobao’s active merchant growth has set a record high in five years. As Zhang Yong said, the most important work of Tao Department this year is to reduce costs and thresholds for merchants, and create a more open, fair, efficient and shared platform environment for merchants.

“Business field”, the moat of Taoist e-commerce

For a long time, e-commerce platforms have attached great importance to “traffic”. After content platforms such as Douyin and Kuaishou have entered “e-commerce”, the outside world is often very optimistic about their traffic value as high-frequency software. However, if you look at Taoist e-commerce from the Internet traffic thinking alone, it may be more one-sided. From the beginning, the Taoxi platform was not just a traffic field, but a “business field”.

In layman’s terms, Taobao can be compared to a “night market street”. It is not only a sales platform for merchants, but also a complete ecosystem of different goods, merchants and business partners. Taobao guarantees the efficient matching of user needs and commodity supply in terms of entry barriers, operating tools, search/recommendation, and consumer evaluation systems, while establishing a good transaction order. This “night market” is not only lively enough, but also “fireworks”, and the rights and interests of businesses and consumers here are also well protected.

Merchant means supply. The reason why Taoxi platform actively “reduces” the merchants is precisely because for them, supply is the core competitiveness of the entire business field. To provide convenience for businesses is to strengthen their core competitiveness.

Taobao’s “business field” attribute is its important moat.

Considering practical factors, although Alibaba’s mobile MAU in the Chinese retail market exceeded the 900 million mark for the first time in the fourth quarter of last year, the year-on-year growth rate was only 9.4%. In other words, the growth rate of Amoy e-commerce users has slowed, and we cannot rely solely on extensive traffic growth. How refined operations are the key to future business growth.

At this time, Taobao’s previously accumulated business field advantage provides a viable breakthrough. By attracting merchants to invest more heavily on the platform, the Taoxi e-commerce product pool will be further enriched, and new categories and new supplies will be the growth points of the platform.

As mentioned earlier, after more than ten years of accumulation, the Tao system has settled down a relatively mature payment, logistics, platform governance, and consumer evaluation system, which objectively ensures that the Tao system is a stable and predictable operation of input and output. platform. On Taobao, there are zero thresholds and zero fees for opening a store. As an integrated platform including payment, logistics, and finding the upstream and downstream of the supply chain, Taobao actually has a comprehensive cost advantage for merchants. In this system, Taobao’s protection of the rights and interests of merchants is also the most complete and systematic.

In the past few years, Taobao and Tmall have had about 1 trillion business increments each year, and the market has great potential for merchants. Taobao’s “full supply” strategy is also attractive to businesses of all categories. In other words, Taobao is the “most unbiased” platform. At the same time, Taobao relies on its advantages in technology and traffic, through data integration and analysis, to accurately understand user needs and provide data support for merchants’ commodity supply.

“Creating a New Movement”

Tao Department not only continues to attract new businesses to settle in, but also helps many new businesses grow into brands from small to large. The rising channel from Taobao to Tmall not only brings more business options and imagination to merchants, but also continuously enriches the supply pool of the entire Taobao department.

In the past three years, 100,000 new brands have entered Tmall. In July last year, Tmall announced the launch of a new brand growth plan. Alibaba vice president Jia Luo said, “In the next two years, we hope to incubate 5,000 unicorns with annual sales of over 100 million yuan, and will also greatly help foreign trade. The factory is transforming to branding, achieving annual sales of 20,000 brands of more than 10 million.”

Last year’s Double 11 is no longer the pattern of traditional big brands “dominating the rivers and lakes” in the early years. Statistics show that the turnover of more than 1,800 new brands on November 1 surpassed the entire day of 11.11 in the previous year, and 94 new brands increased by more than 1,000%. Tmall also opened an exclusive marketing track for new brands for the first time, and helped new brands achieve business growth and brand upgrades through the “Double 11 Treasure New Brand” program.

In general, a large number of new brands have emerged in Amoy e-commerce. Behind this, Amoy e-commerce’s ability to support new brands is constantly strengthening.

Even in the era of e-commerce, it is difficult for merchants to judge consumer demand trends based on their own sales data alone. Therefore, the data capabilities and consumer insights possessed by Taoxi e-commerce have an added advantage for merchants. In the past few years, the Taoxi platform has gradually penetrated into the upper reaches of the merchant’s supply chain, helping them to do new product research and development, and shorten the path from new products to explosive models. Specifically, Tmall has formed a complete set of support processes from accurate portraits, positioning and reach of consumers, to new product development, design, and marketing.

At the same time, compared with traffic-based e-commerce, the most significant difference between Taoxi is the store-centric operation model. In the Tao Department, merchants are not only pursuing single-product explosions, but accumulating brand minds and obtaining more predictable long-term benefits.

After years of precipitation, brand owners and small and medium-sized merchants on the Taoxi platform have jointly built a rich product pool. At the same time, due to the openness of Taoxi e-commerce on the supply side, they can also adapt and lead the changes in consumer consumption habits very quickly. Efficient matching of supply and consumption.

Looking beyond the e-commerce industry, the stores and brands that grew up in Taoism are actually the epitome of China’s consumption revolution. With the development of China’s economy, the needs of consumers have become more and more diversified, and merchants have continued to iterate. Taobao’s largest moat is actually a symbiosis with consumer trends, consumers, brands and innovative businesses in the process of China’s economic “big and big fish.”

This ancient village in Jiangxi is the birthplace of Jiangxi merchants. The millennium drainage system has been operating normally and is selected as the 4A scenic spot.

editor — Fri, 16 Apr 2021 16:30:06 +0000

Nanchang, the capital of Jiangxi Province, has been a place of “natural treasures and outstanding people” since ancient times. The city’s 2,000 years of construction history has left a profound cultural heritage and many historical monuments to the city. However, most tourists come to Nanchang, only focusing their destinations on the Tengwang Pavilion and Shengjin Tower in the urban area, but neglecting many ancient villages and towns around the urban area. The most worth seeing is the one located in Anyi County. Anyi Millennium Ancient Villages”.

“Anyi Millennium Ancient Villages” is composed of three natural villages of Luotian, Jingtai, and Shuinan, which are less than 300 meters apart. The three ancient villages are in full swing. The ancient alleys and houses are interconnected, and the scale is large. Wood carvings and stone carvings Simple and exquisite, most of them are still well-preserved. Being in it is like being in a folk art museum, known as one of the birthplaces of Gan merchant culture.

Luotian Village, known for its heavy cultural connotations, is one of the members of the Anyi Ancient Villages and the core scenic spot. Its village history can be traced back to the Tang Dynasty and has a history of more than 1,200 years. According to records, the ancestor of Luotian Village was Huang Kechang, a descendant of Emperor Zhu Rong. He moved to this place from Luotian, Qizhou, Hubei in the first year of Guangming in the late Tang Dynasty (880) in order to avoid war, hence the name “Luotian”.

As a blood village of Jiangxia Huang, the 2,000 local villagers are all Huang. For thousands of years, merchants from the ancient village have gathered, and the local folk rhyme says: “Little Anyi County, big Luotian Huang.” It shows Luo. Tian Huang’s family has a great reputation. Although today’s ancient villages are not as prosperous as they used to be, some old shops are still in operation, and the ancient ruts on the stone slab road are still clearly visible, giving people a feeling of reminiscing about the past and presenting the present.

It is worth mentioning that the entire village still retains a complete underground drainage system a thousand years ago. The water in the mountain reservoir runs through the entire village from the upper end of the village along the canal, and the streets are criss-crossed by ditches covered by slabs for drainage. The domestic sewage and rainwater of every household effectively and environmentally demonstrated the wisdom and wisdom of the ancients, and the ancient village also has the saying that “the embroidered shoes are not wet on rainy days”.

Luotian Village also has the reputation of “Longevity Village”. Among the dozens of ancient wells in the village, the Shoukang Well excavated in the Tang Dynasty is the first water well since the village was founded. The well is more than 12 meters deep, and the water quality is sweet and does not run dry all year round. It is still used by surrounding residents as a source of domestic water. It is said that the villagers who drink the water from this well live a long life, hence the name “Shoukang Well”.

It is worth mentioning that Luotian Village still implements China’s oldest household registration management system in Lijia. There are ten ancient villages, and each one has public facilities such as the incense hall and water well. “Liujia Incense Hall” is one of the ten incense halls in the village. The genealogy in the hall was prefaced by the famous writer and calligrapher Huang Tingjian in the Northern Song Dynasty. “.

Among the 44 ancient buildings in the Ming and Qing dynasties that exist in the ancient village, the “Shidafudi” built by the 27th Sun Huang Bingtong of the Huang family during the Qianlong period of the Qing Dynasty is the largest and most exquisite ancient building complex in the ancient village of Anyi. According to legend, Huang Bingtong was awarded the fifth-rank official position by Emperor Qianlong because of his honesty and trustworthiness in business. “Doctor” refers to the official position above the fifth rank, so the Huangzhai was named “Shidaifudi”.

On the hillside behind the “World Doctor First” building complex, there is planted the largest and oldest thousand-year-old camphor tree in Nanchang. The tree has a diameter of 3 meters and a circumference of 10 meters. According to legend, it was planted by Huang Kechang, the ancestor of Luotian Village, in the first year when he came to Luotian. For more than a thousand years, this ancient camphor tree of Tang Dynasty has always been luxuriant, vigorous and sheltered. The village of Luotian is endless, safe and auspicious.