A talent show encouraged fans to buy milk to scan the QR code to support the idol. China’s top cyber watchdog has pledged to work harder in shaping how young people in the country follow and support celebrities on online platforms. This move came after the appearance of a video that angered the public. In which some fans poured milk down the drain to support their idol at a talent show. “We have made it a priority to control celebrity fan behavior this year,” said Zhang Yongjun, head of the comprehensive network management division of China’s Cyber ​​Administration. “We plan to fight firmly against those who incite young people to pursue the stars and severely punish the online platforms that allow these behaviors.” That was stated in a press conference on May 8 after the public vehemently opposed the video of fans of the famous talent show Youth With You pouring milk. The clip emerged after the show urged viewers to vote for their favorite contestant by buying bottled milk and scanning the QR code inside the lid of the box. Viewers realize that the more milk they buy, the more votes they love, and the higher chances of winning. This resulted in some fans buying more milk than they could consume, so they simply scan the code, then pour the milk away. Last week, iQiyi, the direct producer of the program and Mengniu, the dairy company that participated in the promotion, both apologized for the “spilling” incident. The show was also canceled. “There is nothing wrong with admiring the stars, but pursuing them without stopping is a problem,” said Zhang. He also explained why the Chinese government is determined to fight against those who incite young people to pursue celebrities in an irrational way and support idols by insulting other celebrities. In addition, the country’s government will also form a special group to study more about the behavior of young fans. They hope to encourage young people to idolize celebrities in a more alert and civilized manner. The battle against the cyber idol is one of a series of campaigns launched by the authorities to purify the network environment and promote the development of the Internet this year. At the same time, the campaign also includes the task of monitoring platforms that provide games, learning, and videos to strengthen the protection of users as minors. Dang Duong (According to China Daily)

Officially launched Nutifood Swedish Nutrition Research Institute

Nutifood Sweden, invested by Nutifood Vietnam, officially launched Nutifood Swedish Nutrition institute in Sweden (NNRIS), at the same time, signed a communication cooperation agreement with the Ministry of Health. with 7 Medical Associations and 5 Medical Universities with the aim of researching nutritional solutions of high European standards.

So far, Nutifood is the first dairy company in Vietnam to invest millions of USD in Sweden with 1 research institute and 1 manufacturing plant. The establishment of NutiFood Swedish Research Institute aims to approach pioneering scientific achievements in the world, research products of international quality, in accordance with the specific nutritional needs of Vietnamese people.

In Vietnam, the rate of stunting is still as high as 23.2%, the rate of overweight and obesity tends to increase fastest, especially in urban areas, and the lack of micronutrients has not been improved. Inadequate nutrition increases the risk of non-communicable diseases such as heart disease, diabetes, metabolic disorders, …

Mr. Tran Thanh Hai, Chairman of Nutifood’s Board of Directors said about the reason for the establishment of this research institute: “We look forward to cooperating with the world’s leading scientists and nutritionists, applying the quintessence and science. nutritious high standard in Europe, specially formulated for products specifically for the state of Vietnamese people ”.

According to Ann Mawe, the Swedish Ambassador to Vietnam, Sweden is home to high quality milk in Europe and the world. Sweden has organic milk production in the top 10 in the world, leading in scientific research in nutrition, and strict quality control standards.

NNRIS Institute brings together more than 50 leading scientists and nutrition experts in Europe and Vietnam, cooperating with major nutrition groups of the world such as BASF of Germany, Dupon of America, DSM of Switzerland, … together with medical associations and Universities of Medicine.

NNRIS builds a cooperation program with the City Institute of Nutrition. Ho Chi Minh City and the Vietnam Talent Development Fund, supporting research programs of Ho Chi Minh University of Medicine and Pharmacy, Hanoi Medical University, Hue University of Medicine and Pharmacy, Can Tho University of Medicine and Pharmacy, Tay Nguyen University of Medicine.

As noted by Forbes, Nutifood has a brand value of $ 93.9 million and is among the top 3 largest dairy companies in Vietnam. The company has 6 factories in Vietnam and 1 factory in Sweden with a team of 5,300 employees. NutiFood also owns a dairy farm in Gia Lai and a coffee farm in Dak Lak.