The jockeys competed on the opening day of the Fansipan horse race with the theme of Horseshoe on the Clouds in June 2019. (Photo: Quoc Khanh/VNA) Not a commercial, not a professional race, the Horse Racing Festival in Bac Ha is a race of farmers and racehorses are also pack horses. On May 31, the Ministry of Culture, Sports and Tourism gave Bac Ha horse racing festival (Bac Ha district, Lao Cai province) on the list of National Intangible Cultural Heritage. This is considered a great opportunity for Lao Cai province to preserve the unique cultural features in the Northwest highlands. For those who have been born and raised in the “white plateau” land of Bac Ha, Lao Cai, it seems that the daily “sweeping piles… thumping” sounds of the horse-drawn carriages beat on the winding hill roads. , especially at night in the morning, in the afternoon sun or cool afternoon, has been deeply ingrained in the subconscious. The familiar sound of horse hooves also reminds the children of Bac Ha who have been away from home for a long time to be impressed by the traditional horse racing tournament that has existed for hundreds of years in this locality. In the sunny summer days when the hillsides of the Bac Ha highland are full of red plums, it is also the time when the pack horses, the “barefoot knights” temporarily put aside their daily farming work, eagerly preparing to participate in the traditional horse racing tournament – a sports tournament imbued with the traditional cultural beauty of the highland ethnic groups in Lao Cai. In the highland districts Lao Cai The horse is both a close friend and an important daily means of transportation. Every day, in the mornings that have not yet cleared the dew, even though it is still cold, horses still work hard to help the Mong family carry farming tools, fertilizers, and seeds to the fields. In the evening, when the sun shines through the western mountains, it is also the time when horses patiently carry the harvested products from the fields to home. Upland mountain roads are steep and winding, rocky mountains are bumpy, only a horse – a close friend, can help the Mong people sow corn and rice grains on the top of the mountain, and the slopes are precarious. Horse is a friend in everyday life but also a sacred animal in the religious life of the Mong people. The horse is the only thing that transforms into a stretcher to bring the dead to eternity. Only the horse has enough mystical power to carry the Hmong shaman to the heavens, the earth, and the rivers and seas to find the souls of the sick and heal the Hmong. According to Ms. Chu Thi Duong, Vice Chairwoman of Bac Ha District People’s Committee, maintaining the Bac Ha Traditional Horse Racing Tournament is one of the local efforts to honor the fine cultural values ​​of ethnic minorities. Bac Ha highland in general and praised the unique and emotional attachment between upland people and animals that are extremely attached and familiar in their daily life and spiritual life. Click to see standard size. According to history, the Bac Ha horse race is usually held in the spring on a regional scale. In 1975, Bac Ha held a parade with over 200 horses going around the central area to celebrate the liberation of the South and reunification of the country. In the spring of 1980, Bac Ha District Team (Military Command) organized a horse race, shooting to choose good horsemen and gunners to join the militia and transport food by road. After that, Bac Ha did not organize another tournament. In 2007, the Bac Ha traditional horse racing tournament was officially restored. Since then, the award has become an annual festival of Bac Ha district, held once a year, meeting the needs of people to enjoy the cultural and spiritual life, contributing to the preservation and promotion of cultural and sports traditions of ethnic minorities in Bac Ha; promote the image of people, travel Bac Ha to traveler at home and abroad, becoming a highlight to attract tourists to Bac Ha. The previous Bac Ha horse racing festival took place around fields and hills, and ended up in a field in the center of town. When nearly reaching the finish line, the horsemen quickly jumped to the ground, pulled the flintlock on their shoulders and aimed at the target, fired 5 shots, then snatched the red ball, jumped on the horse and returned to the starting point. Whoever is both fast and hits the target the most is the winner. Today, the horse race in Bac Ha is no longer a shooting competition, the jockeys also have a separate arena, the race is organized and more attractive to viewers. Not a commercial, not a professional race, horse racing in Bac Ha is a race of farmers and racehorses are pack horses. In particular, horse racing in Bac Ha is “carpentry racing,” where jockeys ride on horseback without a saddle, without pedals, but only with a belt to tie the horse, two iron hooks tied to the ropes on either side of the jaw to control. In the process of participating in the competition, looking at the jockeys crouching on the backs of the “strong horses” are galloping to see the difficulty and courage of the horsemen on the track. Mr. Vang Van Huynh, a jockey who has won 2 consecutive championships (in 2012 and 2013), shared that when competing, he also needs to observe the opponent’s horse to control the horse, and at the same time, keep a distance to avoid the horse jostling. Collisions can cause accidents: “Sit firmly on your back to control the horse when running. When cornering, pull the reins and slow down to avoid falling. When the road is straight, release the reins and spur the horse to run at full speed. force.” Every year, the Bac Ha traditional horse racing tournament attracts a lot of domestic and foreign tourists to attend. The audience experienced all kinds of emotions: holding their breath when a horse ran too far out of the yard, running towards the barrier; Get your heart racing when a jockey falls off his horse on the track or burst with joy when the horses race past their opponents spectacularly. Mr. Sung Seo Using (Su Man Khang village, Ta Van Chu commune, Bac Ha district) with a long history of raising famous horses in Bac Ha said: “A good horse for racing must be a male horse with a tall body, long hooves, straight, smooth hair, fast sharp eyes, wide chest, slim belly, long and even running steps.Choose a horse to go racing, the legs must be straight, the hooves are thick… if the toenails protrude like a duck’s foot, the horse runs poorly.” On the racetracks of the Bac Ha Traditional Horse Race, the impression left on visitors is always the overflowing excitement and admiration for the brave and simple local ethnic boys, along with the Powerful racing horses bring to the audience attractive performances and hot competitions. Those are the unforgettable experiences in the hearts of every visitor when once coming to the Bac Ha plateau.

The members appeared on stage in traditional “jeogori” (top clothes) and “chima” (skirts), often worn on special occasions, but with modern styles and vibrant colors. Fans are quite interested in the innovative and modern costumes of the 4 girls. While hanbok is often stylized by K-pop stars with bolder cuts and textures suitable for eye-catching performances, other versions more suitable for everyday wear have begun to become popular. should be popular. A series of hanbok-inspired workwear is on display as part of a project launched by the Ministry of Culture, Sports and Tourism and the Hanbok Development Center to promote traditional clothing as a fashion item. accessible. The costume exhibition at Culture Station 284 in the city center lasts until the end of June 11. The ministry’s hanbok project was a success last year. Hanbok-inspired uniforms have been introduced at more than 20 middle schools and high schools across the country, and in March, the ministry designated the last Wednesday of every month as the “Auspicious Day to Wear.” Hanbok” for its employees. A total of 64 outfits with various styles ranging from summer shirts to winter coats are currently on display at the exhibition. While retaining the delicate collar, sleeves and hem of the hanbok, this set aims to bring a combination of class and appropriate comfort to the office. At the pilot stage, the costumes will be approved by state art and cultural institutions, who are in regular contact with the Korean public and tourists. The ministry hopes to expand its reach to other industries, including tourism and hospitality. Interested organizations can visit Culture Station Seoul 284 exhibition or make a personal appointment with the Hanbok Advancement Center. Photo: Korea.net Park Ju Young of the Hanbok Advancement Center’s sales team said, “Workwear or uniforms are often associated with a standard, rigid setting. We hope to introduce modernized hanbok into this atmosphere to demonstrate that traditional clothing can provide the most comfort and beauty.” She added that staff at the National Hanguel Museum in Seoul, including information desk staff, brochures and cultural guides, will wear hanbok-inspired uniforms later this year, while the Center Korean culture in the UK and Vietnam has also decided to adopt this costume. “For overseas cultural centers, even if the staff don’t wear uniforms for direct duty, it makes a lot of sense for them to wear costumes inspired by Korean hanbok.”

Tourists visit the fish sauce production area at Khai Hoan fish sauce barrel house on Phu Quoc island. (Photo: Le Huy Hai/VNA) The profession of making fish sauce has existed for over 200 years and has been associated with the cultural life of the people of Phu Quoc island city. On May 27, the Ministry of Culture, Sports and Tourism issued Decision No. 1730/QD-BVHTTDL recognizing the profession of fish sauce making in Phu Quoc, Duong Dong ward, An Thoi ward, Phu Quoc city. Kien Giang province is a national intangible cultural heritage. It can be said that, in the context of difficulties due to the impact of the COVID-19 epidemic, this is still a great joy, a motivation for people making fish sauce in Phu Quoc to continue preserving and promoting the quintessence of fish sauce. traditional profession left by his father. Chairman of the Phu Quoc Fish Sauce Association, Ho Kim Lien, said that Phu Quoc waters have many types of seaweed and plankton which are the main food source for anchovies, the main raw material for making fish sauce. Therefore, anchovies grow abundantly in this sea. More than 200 years ago, the profession of making fish sauce existed in Phu Quoc, people caught fresh anchovies and salted them right on the ship, before bringing them back to brew in barrels. Incubating anchovies in wooden barrels is a feature of Phu Quoc fish sauce making. Boi Loi is a type of wood used to make fish sauce barrels, which are abundant in Phu Quoc forest. The longer the barrel is left, the stronger the wood, the better the quality of the fish sauce. The barrel has a round cylinder with a wide mouth, made from 55 boards of equal sizes: 2.2m long, 20cm wide, 6cm thick; The diameter of the barrel mouth is about 3.2m, the bottom is about 2.6m. The barrel is strapped with green rattan in the forest. Ms. Ho Kim Lien said that fish sauce production is based on traditional manual methods with the recipe of 3 anchovies + 1 salt. It takes 10-15 months to produce fish sauce. From the first to the last water will be divided into different types of fish sauce, with different protein levels; Depending on the ratio of protein more or less from 20-43 protein, the price of fish sauce is different. Phu Quoc fish sauce has a brown color of cockroach wings with a characteristic flavor of mild aroma, salty taste, and sweet aftertaste. According to Phu Quoc Fish Sauce Association, Phu Quoc fish sauce began to thrive and flourish from 1945 to now. Since 1998, with the support of the French Embassy in Hanoi, the Ministry of Fisheries and the province Kien Giang conducting registration dossiers for geographical indications, on June 1, 2001, Phu Quoc fish sauce was the first product to be registered in Vietnam. In July 2013, the European Union (EU) awarded the “Phu Quoc” certificate of origin for Vietnamese fish sauce products in Brussels (Belgium). In August 2013, the Ministry of Industry and Trade handed over this certificate to the representative of the People’s Committee of Phu Quoc island district and the Association Phu Quoc fish sauce Since then, Phu Quoc fish sauce products have been protected and developed up to now. Currently, Phu Quoc city has about 100 fish sauce factories, concentrated in Duong Dong and An Thoi wards. The source of raw anchovies is currently limited, from now to 2025, Phu Quoc strives to produce 12 million liters of fish sauce per year on average. Phu Quoc Fish Sauce Association was established in October 2000, currently has 53 members. Chairman of Phu Quoc Fish Sauce Association Ho Kim Lien said that, in addition to the advantages of being protected by geographical indications, Phu Quoc fish sauce craft villages are always respected by the People’s Committee of Kien Giang province and the People’s Committee of Phu Quoc city. focus on maintaining and developing. Over the years, consumers everywhere have known about the Phu Quoc fish sauce brand, helping to sell more traditional products of the craft village. This is also a tourism products unique in the island city of Phu Quoc, attracting tourists to visit, learn about craft village culture in particular and discover the cultural life of people on Ngoc island. According to Ms. Ho Kim Lien, the difficulty of the current Phu Quoc fish sauce industry is that a part of consumers has not yet identified the genuine Phu Quoc traditional fish sauce, so the price is not stable. Currently, there is no planning for Phu Quoc fish sauce craft village, so the craft village has not been concentrated into a sightseeing place for tourists. To meet the development of craft village , Phu Quoc Fish Sauce Association hopes that there should soon be a concentrated craft village planning to stabilize production and business, create a favorable development environment for craft villages; At the same time, there is a gathering place, serving to introduce and promote the traditional fish sauce craft to visitors. Chairman of Phu Quoc Fish Sauce Association Ho Kim Lien said that in the coming time, Phu Quoc fish sauce will focus on developing quality rather than quantity, to continue affirming the quality of the brand. After being recognized as a national intangible cultural heritage by the Ministry of Culture, Sports and Tourism, Phu Quoc fish sauce making continues towards being recognized by UNESCO as a world intangible cultural heritage. . This helps increase the brand value of Phu Quoc fish sauce, contributes to raising the local cultural heritage, and helps promote the image of the beautiful island city of Phu Quoc to international friends.

Bac Ha horse racing festival In addition to the fresh climate and beautiful natural landscape, Bac Ha is also a land with many famous monuments, such as Hoang A Tuong Palace, Bac Ha temple, Trung Do temple, Thien Long cave. Along with that, the villages still preserve the unique cultural features of ethnic groups such as Ta Van Chu, Ta Van Chu commune; Trung Do village, Bao Nhai commune, Ban Pho village, Ban Pho commune… Especially, Bac Ha cultural market attracts a lot of domestic and foreign tourists to visit and shop. Bac Ha is also known by tourists near and far for its unique festivals, especially the nearly 100-year-old traditional horse racing festival, which takes place in June every year. According to the Department of Culture, Sports and Tourism of Lao Cai, in 1975, in Bac Ha held a parade with over 200 horses going around the central area to celebrate the liberation of the South and reunification of the country. In the spring of 1980, Bac Ha District Team (Military Command) organized a horse race, shooting to choose good horsemen and gunners to join the militia and transport food by road. After that, Bac Ha did not organize another tournament. In 2007, the Bac Ha traditional horse racing tournament was officially restored. Since then, the award has become an annual festival of Bac Ha district, held once a year, meeting the needs of people to enjoy the cultural and spiritual life, contributing to the preservation and promotion of cultural and sports traditions of ethnic minorities in Bac Ha; promoting the image of people and tourism in Bac Ha to domestic and foreign tourists, becoming a highlight to attract tourists to Bac Ha. In the past, horse racing took place around fields and hills and the finish line was in the center of town. When nearly reaching the finish line, the horsemen quickly jumped to the ground, pulled the flintlock on their shoulders and aimed at the target, fired 5 shots, then snatched the red ball, jumped on the horse and returned to the starting point. Whoever is both fast and hits the target the most is the winner. Today, the horse race in Bac Ha is no longer a shooting competition, the jockeys also have a separate arena, the race is organized and more attractive to viewers. Not a commercial, not a professional race, horse racing in Bac Ha is a race of farmers (jockeys) and racehorses are pack horses. A special feature of horse racing in Bac Ha is the carpentry race, where the jockeys ride on horseback without a saddle, without pedals to hold their feet, but only with a horse belt, two iron hooks tied to the ropes on either side of the jaw to control. With the courage, skillful horse control and endurance of both the rider and the fighting horse, the race took place fiercely, thrillingly, and attractively from qualifying to the final. With that distinction, the Bac Ha horse race is always expected and becomes a unique cultural feature of the ethnic minorities here. Ms. Chu Thi Duong, Vice Chairman of Bac Ha District People’s Committee – said that maintaining the Bac Ha traditional horse race is one of the local efforts to honor the good cultural values ​​of the people. Bac Ha highland minority in general and praised the unique and emotional attachment between upland people and animals that are extremely attached and familiar in their daily life and spiritual life. Bac Ha is a land that also contains many unique cultural values After becoming a national heritage, many culture and tourism experts believe that the Bac Ha horse racing tournament will enrich the culture of this land, especially improve tourism attraction with tourists. become a lever for tourism development in the coming time. Because of the fact, despite possessing abundant tourism resources, Bac Ha tourism still has not developed commensurately, tourist growth is low due to the lack of unique products, tourism facilities have not been invested in the same way. the set; the system of hotels and new houses is only on a small scale and still lacks high-quality facilities; tourism human resources have not met the requirements; the advertising, promotion, investment attraction to develop tourism products and services is not effective; ability to connect with Sa Pa, Lao Cai city, Si Ma Cai, Xin Man (Ha Giang) in coordinating tourists is still limited… Recognizing the difficulties in tourism development, and determined to create breakthroughs for Bac Ha’s green economy, according to the tourism development planning of Bac Ha district up to 2020, with a vision to 2030, Bac Ha will focus on multi-faceted development. To form tourism product lines (types of tourism) such as: cultural tourism, eco-tourism – community, sightseeing tourism, historical sites, festivals to meet the needs of discovery and experience. of visitors; Promote promotion through special publications, Internet system, social network; To promote the attraction of investment in the district’s tourism technical facilities, in which to give priority to the construction of 3-star or higher-class hotels in townships, and to develop community-based tourism; Building and upgrading routes connecting tourist attractions; Focus on training tourism human resources towards perfecting basic skills according to Vietnam Tourism Professional Standards; Strengthen the ability to connect, coordinate and transfer guests with localities in the province and Ha Giang province.

Ninh Binh tourism week with the theme Golden color Tam Coc – Trang An 2020. (Photo: VNA) Facing the complicated development of the COVID-19 epidemic, the People’s Committee of Ninh Binh province decided to stop organizing the “Golden Colors of Tam Coc – Trang An” Tourism Week to ensure epidemic prevention and control. Tourism Week “The Golden Colors of Tam Coc- Trang An” is one of the series of events of the National Tourism Year 2021. Opening Ceremony of Tourism Week” Tam Coc yellow color – Trang An” is expected to be organized by the Department of Tourism of Ninh Binh province on the occasion of ripe rice in Tam Coc field, Hoa Lu district. This is one of the important tourism promotion activities in order to effectively exploit the value of Ninh Binh’s own identity, bring unique and attractive tourism products to continue affirming the brand and position. Ninh Binh tourism on the tourist map of Vietnam and the whole world is a safe, attractive, civilized, friendly and hospitable destination. Previously, the Department of Tourism of Ninh Binh province coordinated with the People’s Committee of Hoa Lu district to survey the reality and consult with the people, determining that this year the rice will ripen around May 25-30. However, due to the complicated and unpredictable situation of the COVID-19 epidemic, following the direction of the Prime Minister and the Ministry of Culture, Sports and Tourism, in order to ensure the safety of people and tourists. According to the schedule, strictly implementing the regulations on prevention and control of the COVID-19 epidemic, the People’s Committee of Ninh Binh province has decided to stop organizing the Tourism Week “The Golden Colors of Tam Coc – Trang An”.

Tam Coc – Bich Dong tourist area. Documentary photo: Minh Duc/VNA The “Golden Colors of Tam Coc – Trang An” Tourism Week is one of the series of events of the National Tourism Year 2021. The opening ceremony of the “Golden colors of Tam Coc – Trang An” Tourism Week is expected to be held by the Department of Tourism of Ninh province. Binh is held on the occasion of ripe rice in Tam Coc field, Hoa Lu district. This is one of the important tourism promotion activities in order to effectively exploit the value of Ninh Binh’s own identity, bring unique and attractive tourism products to continue affirming the brand and position. Ninh Binh tourism on the tourist map of Vietnam and the whole world is a safe, attractive, civilized, friendly and hospitable destination. Previously, the Department of Tourism of Ninh Binh province coordinated with the People’s Committee of Hoa Lu district to conduct a field survey and consult with the people, determining that this year the rice will ripen around May 25-30. However, due to the complicated and unpredictable situation of the COVID-19 epidemic, following the direction of the Prime Minister and the Ministry of Culture, Sports and Tourism, in order to ensure the safety of people and tourists. According to the schedule, strictly implementing the regulations on prevention and control of COVID-19 epidemic, the People’s Committee of Ninh Binh province has decided to stop organizing the Tourism Week “The Golden Colors of Tam Coc – Trang An”.

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

The Department of Tourism requires all tourist accommodation establishments to self-assess Covid-19 safety on the system of the Ministry of Culture, Sports and Tourism. According to statistics of the General Department of Tourism, as of May 24, the city has 294 tourist service businesses registered and assessed for Covid-19 safety, the Department of Tourism said. In which, the number of registered tourist accommodation establishments is 244 with a total number of declarations of 2,236 times in 19/30 districts, towns. This is not a high number compared to the number of accommodation establishments in Hanoi. In order to proactively respond to the risk of the outbreak of the Covid-19 epidemic, to ensure more effectiveness in epidemic prevention and control, the Department of Tourism proposed the local People’s Committees to continue to coordinate in strengthening inspection and supervision. promptly handle strictly tourist accommodation establishments that fail to comply with the epidemic prevention and control measures of competent agencies; Only allow tourist accommodation establishments to ensure Covid-19 safety to welcome and serve guests. In addition, localities need to guide and require accommodation facilities to fully make medical declarations by QR code (tokhaiyte.vn), declare stay for guests according to regulations; declaration of inspection and supervision tables for 19 concentrated medical isolation facilities. Accommodation facilities need to guide visitors to download and use the “Safe Vietnam tourism” app to prevent and control the Covid-19 epidemic. All tourist accommodation establishments must self-assess and update to the national Covid-19 safety system according to the guidance of the Ministry of Culture, Sports and Tourism by: Visit http://safe .tourism.com.vn to register an account according to the instructions; log into the system and self-assess Covid-19 safety according to the “Covid-19 safety assessment sheet at tourist accommodation establishments” available on the system; print the QR code and publish and paste the code at the reception hall or easy-to-observe area so that visitors can check and evaluate the facility’s epidemic prevention and control; guide customers to download and use the “Safe Vietnam Tourism” application. For accommodation establishments that are temporarily closed, do not do business or change industries, the Department of Tourism is required to still register and tick the “Closed business premises” on the system. Step 1: Visit https://www.bluezone.gov.vn or download directly at App Store or CH Play. Step 2: Once downloaded, the application will ask for permission to use Bluetooth to record contact with other users who have installed Bluezone. If Bluetooth is not already on, drag the status bar and turn on Bluetooth; or go to Settings, select Bluetooth and turn it on. Step 3: Once the installation is done, click Scan Around. If someone near you less than 2m has used Bluezone, the application will automatically identify these users and put them in the contact list.

The Ministry of Culture, Sports and Tourism requires accommodation facilities to publish QR Codes for visitors to check safety in the prevention and control of Covid-19 epidemic. (illustration). Accordingly, the Ministry of Culture, Sports and Tourism requires all registered tourist accommodation establishments to regularly self-assess and update to the national Covid-19 safety system in accordance with the guidance of the Ministry at the National Park Service. Document No. 4159/BVHTTDL-TCDL dated 9-11-2020. In case the tourist accommodation establishment is temporarily closed, it is still required to register and tick the box “Business establishment temporarily closed” on the system. In addition, the Ministry also requires all tourist accommodation establishments to publish a QR Code (this code is generated in each unit’s account after successful registration in the Covid-19 safety system) at the lobby. reception or an easily observed area so that tourists can check the safety level before using the service. This also helps visitors monitor the prevention and control of the Covid-19 epidemic through the “Safe Vietnam tourism” application. In addition, the Ministry of Culture, Sports and Tourism proposed the management agencies of provinces and cities to strengthen inspection, supervision, and promptly handle tourist accommodation establishments that do not comply with preventive measures. , anti-epidemic by competent authorities; Only tourist accommodation establishments that ensure Covid-19 safety are allowed to welcome and serve guests. Step 1: Visit https://www.bluezone.gov.vn or download directly at App Store or CH Play. Step 2: Once downloaded, the application will ask for permission to use Bluetooth to record contact with other Bluezone installed users. If Bluetooth is not open, drag the status bar and turn on Bluetooth; or go to Settings, select Bluetooth and turn it on. Step 3: Once the installation is done, click Scan Around. If someone near you less than 2m has used Bluezone, the application will automatically identify these users and put them in the contact list.

Currently, there are about 9,000 accommodation establishments that have registered for Covid-19 safety criteria. Previously, in November 2020, the Ministry of Culture, Sports and Tourism issued Official Letter No. 4159/BVHTTDL-TCDL to the People’s Committees of provinces and centrally-run cities, which contained mandatory requirements for establishments. Tourist accommodation in the area registered and self-assessed for Covid-19 safety to ensure safety for epidemic prevention and control. The Vietnam National Administration of Tourism also said that, together with accommodation units, local travel agencies strictly implement the request not to organize tours to and receive guests from epidemic areas as recommended by the agency. authorities and ensure the prevention and control of epidemics for employees. In order to strengthen the inspection, ensure safety for epidemic prevention and control in tourism activities, recently, the Ministry of Culture, Sports and Tourism had a working session with units on guiding and supervising the practice of tourism. Now register and self-assess Covid-19 safety. Facing the complicated development of the Covid-19 epidemic when there were consecutive occurrences of community infections in a number of provinces and cities, the Ministry asked the National Administration of Tourism to continue to urge, guide and supervise localities. , tourist accommodation establishments carry out registration and self-assessment of Covid-19 safety. At the same time, make statistics on the system of establishments that are operating and temporarily suspending operations for appropriate instructions and reminders. According to Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy, the implementation of registration and self-assessment of Covid-19 safety will have to be carried out for a long time, even after the epidemic has been controlled to serve work. manage and develop tourism in the near future. Therefore, VNAT continues to upgrade the assessment system to perform regularly and continuously, ensuring to understand tourism activities in localities, connecting with the national Covid-19 safety system and promote propaganda to people and tourists to use the application “Safe Vietnam tourism” to participate in monitoring and evaluating Covid-19 safety at tourist accommodation establishments. Step 1: Visit https://www.bluezone.gov.vn or download directly at App Store or CH Play. Step 2: Once downloaded, the application will ask for permission to use Bluetooth to record contact with other Bluezone installed users. If Bluetooth is not open, drag the status bar and turn on Bluetooth; or go to Settings, select Bluetooth and turn it on. Step 3: Once the installation is done, click Scan Around. If someone near you less than 2m has used Bluezone, the application will automatically identify these users and put them in the contact list.

Bee salad. “Eating bees” is the local way of saying about the journey to get honey from the hive. Mr. Pham Duy Khanh, a resident of U Minh Ha and a tourist from the profession of guarding bee hive, said: “When workers collect honey from the beehive, they often enjoy a part of honey and young honeycomb on the spot to assess the quality. amount of honey as well as reward yourself. Because eating bees in the forest is always better than taking them home.” U Minh Ha wild honey is a specialty of Ca Mau, famous for its quality that is hard to match. Because only bees that suck nectar of Melaleuca flowers can give clear yellow honey with a gentle floral scent and pure sweetness. In particular, the bees only come to nest when the Melaleuca forest is planted close to nature on a large and dense area. With lush green melaleuca forests all year round, U Minh Ha National Forest is an ideal habitat for bees. Especially, at the time when Melaleuca flowers bloom, a lot of honey bees fly back to make nests. Capturing this behavior, Mr. Pham Duy Khanh’s family planted Melaleuca on an area of ​​60ha, creating a living environment to attract bees and preserve the profession of guarding bees. According to local people, the “eating bee” season usually starts from about March onwards, when the weather is dry and hot, suitable for melaleuca flowers to bloom and bees to make honey. A few weeks before this time, people have prepared to set aside the truss for the bees to make a nest. This truss set is usually made from melaleuca tree, straight body, with a diameter of 10-15cm, peeled off, dry. The truss is pitched in the shape of a roof and is suitable for locations where the sun shines through. The time for bees to nest is about 20-30 days. After that, people will visit and collect honey at the right time when the hive has formed. To collect honey, workers must carry a smoker or a torch made of coconut fiber, long-sleeved clothes, a hood, gloves, a knife and other tools to store honeycombs and honeycombs. Usually, the worker uses a knife to cut and separate the honey from the hive, leaving about 1/3 of the hive for the bees to make a new nest. Pham Duy Khanh shared: “The habit of bees when growing up will separate the colony to make new nests, so it will continue to give honey. A nest like this, if exploited well, can get honey 3-4 times.” After cutting the honeycomb out of the nest, squeeze or squeeze the honey. Each hive on average gives about 3-5 liters of honey, with nests up to 10 liters. In the dry season, honey is more abundant and of better quality than in the rainy season. When beekeeping is exploited as a tourist product, visitors will experience the journey into the forest to collect honey with local workers. This journey brings many interesting things, not only the thrill of weaving through the forests and lagoons; visitors can also enjoy honey on the spot. Young bees are also processed into unique dishes. It is young bee salad, young bee pancakes, young bee porridge, young bee sauce or deep-fried young bees. This is a special feature that can only be experienced directly in U Minh Ha forest. Beekeeping is a typical profession of the U Minh Ha forest area, which is not only valuable in terms of economy but also imbued with local cultural identity. Since then formed a tourism product that is attracting more and more tourists to Ca Mau.

According to the excavation team of the Archeology Institute, this architectural vestige is completely located in the cultural class of Tran dynasty, below the culture class of the Le so, Le Trung Hung and Nguyen dynasties at a depth of 1.95m, from the ground ground. current area. This cultural layer is dense with Tran tiles, including red cover tiles, lotus-nosed tiles, and pointed tiles. Round architectural traces Architectural vestiges of the Tran dynasty are circular in shape under the Tran dynasty clay and brick layers, about 0.4m – 0.6m thick and built entirely of cover bricks. Round architectural brick cover bricks are all rectangular, bright red bricks arranged in two staggered rows and only one layer, the outer row is lower than the inner row. Outside the circle in the East – West – South directions are a number of pebbles with many different sizes arranged relatively flat but not in a certain shape. Implementing the direction of the Standing Committee of the City Party Committee and Hanoi People’s Committee at Notice No. 152-TB / TU dated March 6, 2021 at the meeting with the Thang Long Heritage Conservation Center – Hanoi; Decision No. 3624 / QD-BVHTTDL dated December 4, 2020 of the Minister of Culture, Sports and Tourism on archaeological excavations at Thang Long Citadel Center – Hanoi, Heritage Conservation Center Thang Long – Hanoi has coordinated with the Archeology Institute to conduct excavation and exploration in the East – North area of ​​Kinh Thien electrical base relic with a total area of ​​nearly 1,000m2. The exploration excavation in 2021 is considered to have the largest scale in more than 10 years, the Archeology Institute conducted the excavation at Thang Long Citadel – Hanoi. Exploring the circular architecture found that the clay foundation mixed with the Tran debris was compacted firmly. There are a few bricks on the face that are arranged in an East-West direction, but they are no longer neat. In this group of bricks, the first brick from the West, at the edge has two Chinese characters “Thuong Tan Quoc”. In the past, I met at 18 Hoang Dieu a brick in the Tran dynasty with the word “Thuong Tan Quoc”. At the same time, there was another brick with the word “Thuong Tan Vien”. At a depth of 0.7m compared to the circular architecture, there is a small rock base in the Tran dynasty that no longer has its original position. Outside, to the south, 78cm from the circular architecture, there is a large terracotta pot (mouth diameter 1.2m, depth 55cm) bright red, good materials, the outer rim of the mouth is decorated with lotus flowers, apricot flowers and “Lien Chau” is characteristic of the Tran dynasty. The pot has a drainage hole set on one side of the perineum. This is probably the largest terracotta pot ever in the Tran dynasty. Outside the round vestige to the East there are traces of two underground sewers in the Tran dynasty: one was built of brick cover, the other was built by specialized circular water pipes. The brick sewer is 3.64m far from the circular architectural vestige to the East and 0.35m lower, and 4.64m long running in the North – South direction. The sewer section in the North was cut by architectural foundations of the Nguyen Dynasty. The culvert consists of three parts of the cap, wall and bottom. The manhole cover and bottom are placed horizontally, the sides of the manhole are placed vertically on the two edges of the bottom and the manhole cover forms the sewer with a cross-section of nearly square as the space for drainage. The type of brick used to build the culvert is a rectangular red cover brick with a cut surface of the brick (characteristic of architectural materials of the fourteenth century). Currently the sewer has been destroyed, so the actual length in the past has not been determined. The manhole cover is covered with a single row of remaining 6 bricks, the North is left with 5 bricks, the first 2.28m long, bolted by broken rectangular bricks (21cm wide, 6cm thick) printed with Han characters, Vinh Ninh Truong. The male is left with one 40cm long pill. The round water sewer is 3.5m from the brick sewer to the East. The two ends of the sewer that were cut by the late architecture remain only a section of 2.97m in length, running in the East-West direction. There are still 8 round terracotta water pipes, the head is wider than the tail, the end of the tube has a ledge to assemble so that it fits from the end of one tube to the other. Terracotta sewer pipes are 37-39cm long, 13-15cm in diameter. This sewer appears in the same strata as the brick sewer and is 0.35m lower than the circular architecture. Chronology and values According to the results of stratification of Thang Long culture, the relic has a circular structure in the Tran cultural class. Two large underground culverts and terracotta pots distributed around circular architecture all date to the Tran dynasty. Relevant relics in the area revealed such as bricks, tiles, and chinaware all dating back to the Tran dynasty. Therefore, it is possible to initially identify vestiges of circular architecture dating back to the Tran dynasty in the XIII-XIV century. For those who directly excavated, the round structure of Tran dynasty that appeared this year in the Northeast of Kinh Thien Palace could be classified into a type of “strange” architecture. The status quo, this circle is intact, the structure is quite simple. Other traces appeared around such as large terracotta pots, brick sewers, circular underground sewers with the same age, but it is not possible to confirm whether they are related to each other or not. The current state of the monument has not seen any signs that can remind the excavators of the architecture’s function. The area is under further excavation Some people suggest that this could be a small flower garden scene in the Tran Palace. Is there also the thought of a structure related to some kind of spiritual ritual? However, all that are just initial speculations without any evidence to explain. Previously, the round architecture of Tran dynasty was met by archaeologists in a few places. In 1998, excavation in the North of Doan Monmon discovered a circle of late Tran dynasty cut into the vestiges of the wall / or the road with frill lines “lemon flowers” dating back to the earlier Tran dynasty in the southwest position. This circle is noteworthy because there are vertical bricks inside in the style of “diagonal triangles” filling the round architectural surface. At Bao An pagoda (Gia Lam), archaeologists also encountered a type of circle with the form close to the circle in Doan Mon. Thus, at least in archeology, at present, there have been 3 circular structures in Tran dynasty in three different places, in which the structure in Doan Mon is somewhat closer than the round structure in Bao An pagoda. The circular structure in the Northeast of Kinh Thien is not clear whether it is the same as the two above structures because the surface layer has been destroyed, only the circle is dashed. However, they have the same circle and have two nearly the same vertical brick lines, so it can be deduced that they have nearly the same structure. But all three of these architectural vestiges are functionally unknown. The three circular structures in 3 different places also show that there seems to be a style of building brick circles in the architecture in the Tran dynasty, as well as in the Le Lieu period. . “What is that structure to do and what it reflects in Tran architecture in Thang Long or in a temple (Bao An pagoda) is still a mystery that needs to be studied for a long time. Therefore, archaeologists temporarily consider traces of circular architecture in the Northeast of Kinh Thien Palace in 2021 as a remarkable “strange” architecture type of Tran Dynasty in Thang Long Palace area. It also shows that Thang Long Palace still has many unexpected undiscovered values ​​under the ground of a World Heritage, ”said the excavation team of the Archaeological Institute. Hope to soon restore Kinh Thien Palace If in 2019, with an excavated area of ​​900 square meters, the Vietnam Archeology Institute discovered many traces of gardens, lakes, and artifacts with architecture of the Le primitive and Le Trung Hung dynasties, making the hypothesis of Thuong ien garden, Can Chanh power was first discovered at the Imperial Citadel of Thang Long – Hanoi, in 2021, the results of exploration and excavation revealed more unique evidences, artifacts and relics. With the narrowed position of archaeological results in 2021 is considered to have touched the space of Can Chanh Palace, an overall part of the overall space of the Kinh Thien Palace in the Le early period. Previously, Hanoi also made specific moves with the project of restoring Kinh Thien power, which is the introduction of a roadmap: Phase 1 (2020 – 2025) completing pre-feasibility study report, reporting feasibility study report and basic design; Phase 2 (2025 – 2030) to implement the project of restoring Kinh Thien power. According to scientists, experts, architectural traces and relic systems discovered in the excavation in 2021 continue to reflect the complex evolution of historical and cultural relics Thang Long – Hanoi. underground. Thereby, it has contributed more documents to clarify the great, rich and diversified values ​​with three globally outstanding criteria of the World Heritage Site Center of Thang Long Citadel. At the same time, contribute some valuable materials to serve the research on recovering the space of Kinh Thien main hall. The new discoveries create favorable conditions for scientists, speed up the recovery process, and satisfy the aspirations of the masses of people and researchers. Posts and photos: Bao Thoa

Foreign visitors immerse themselves in the beauty of Bau Trang’s “blue sky, white sand, sunshine”. Photo: Thanh Ha / VNA Located about 60 km north of Phan Thiet city center, Bau Trang is a majestic, poetic beauty gifted by nature for thousands of years. Bau Trang landscape complex is located in Mui Ne National Tourist Area (Binh Thuan province). There are 2 lakes here called Bau Ong, Bau Ba and sand hill called Trinh Nu hill. Although located in the middle of a year-round, windy, arid region, the water in the bowl is extremely abundant and cool. Thanks to that, the surrounding trees grow and lush like an oasis. The highlight is Bau Trang which is surrounded by Virgin sand hill with white sand color, stretching flexibly like silk ribbons. Besides being famous for its natural beauty, during the two wars against the French colonialists and the US imperialists, Bau Trang is also known as a famous revolutionary site associated with the Le Hong Phong resistance base. The place marked the years of fierce, heroic and arduous fighting and sacrifices of the army and people of Binh Thuan. With such unique terrain, terrain and beautiful scenery, Bau Trang has entered the Top 100 impressive destinations of Vietnam in 2013, the favorite destination of ASEAN in 2014 and the Top 100 tourist destinations that are loved in the region. South of 2016. In recent years, the number of tourists coming to Bau Trang has continuously increased and has become an indispensable destination for tourists when coming to Binh Thuan. Along with Mui Ne (Phan Thiet city), Bau Trang has been attracting many domestic and international tourism investment projects. Speaking at the ceremony, Mr. Bui The Nhan – Director of Binh Thuan Department of Culture, Sports and Tourism said: To preserve and promote effectively the value of Bau Trang landscape, in the coming time, Department will coordinate with departments, branches and the People’s Committee of Bac Binh district to continue to consolidate and consolidate the Management Board of Bau Trang landscapes in the direction of having sufficient qualifications and professional capacity in management and promotion. the landscape value is more and more effective. The Department and locality also strengthened the communication and promotion of the unique features of Bau Trang landscapes; organize surveys, functional subdivisions in the scenic area, advise the provincial People’s Committee for approval to invite and attract qualified enterprises to participate in investment.

Delegates at the ceremony. More than a regular Auto Voice Over application, iMuseum VFA also has outstanding features such as allowing high-quality image viewing of works; read the introduction text; accurately determine the location of exhibiting exhibits; see display system diagram; distinguish between rooms that have been, are and have not been visited by color … With only a mobile phone or tablet with internet connection and application fee of VND 50,000 / time, visitors can freely explore 100 typical works on the Museum’s regular display system. Vietnamese fine arts anywhere, anytime. In particular, the duration for each use is up to 8 hours, with 8 languages: Vietnamese, English, French, Chinese, Japanese, Korean, Spanish and Italian (German language will be added in the coming time). Mr. Nguyen Trung Khanh, Director General of the General Department of Tourism, Ministry of Culture, Sports and Tourism spoke at the ceremony. The iMuseum VFA application is the result of a socialization project in cooperation between the Vietnam Fine Arts Museum and Vietnam Mobile Application Software Joint Stock Company (VINMAS), stemming from the need to improve the quality of the tour. for tourists, at the same time, capture the benefits of the application of information technology in the conservation and promotion of cultural heritages in general and artistic heritages in particular. This is also a step to concretize the policy of leaders of the Ministry of Culture, Sports and Tourism in implementing activities under the national digital transformation program to 2025, with a vision to 2030 of the Government. After more than 2 years of research, content building and technology development, the iMuseum VFA has been put to the test since December 2020. Based on feedback, comments from visitors and experts, iMuseum VFA application has gradually improved content, improved user experience and officially launched on April 22, 2021. . The iMuseum VFA application is expected to become a powerful support tool for visitors in the process of discovering and understanding the Vietnam Museum of Fine Arts, contributing to spreading the love of art to the public and attracting visitors. visit to the Museum. Delegates press the button to launch the iMuseum VFA application Speaking at the ceremony, the General Director of the Vietnam National Administration of Tourism, the Ministry of Culture, Sports and Tourism, Mr. Nguyen Trung Khanh highly appreciated the initiative of Vietnam Museum of Fine Arts in building and putting into practice the application of Theory. iMuseum VFA automated intelligence. It can be said that this is one of the leading units applying technology to increase the experience for visitors at museums across the country. “For the lead in the iMuseum VFA application construction and deployment, the Vietnam Fine Arts Museum once again affirms its determination to innovate and enhance the visitor experience; we hope that the application will becomes an effective tool to support visitors in the process of discovering and exploring the Museum, making an important contribution to attracting a large number of tourists to visit in the coming time “, Mr. Nguyen Trung Khanh emphasized.

Visitors experience the iMuseum VFA application This morning (April 22), Vietnam Fine Arts Museum cooperated with Vietnam Mobile Application Software Joint Stock Company (VINMAS) to hold the Launching Ceremony of iMuseum VFA Multimedia Application. This is a multimedia application including high quality audio, text, and photos, helping users to visit online or directly at the Vietnam Fine Arts Museum (VFA). The application is integrated on both Android and iOS platforms, using QR code scanning and iBeacon locating technology. Better than normal automatic voiceover applications, iMuseum VFA integrates many outstanding features. Thereby, users can view high-quality images of the work, listen to the introduction content, determine exactly the location of exhibiting artifacts, view the display system diagram, distinguish the visited rooms. by color … After each purchase of a ticket containing a QR code (50 thousand VND), users can experience the application for 8 hours. Currently, iMuseum is supporting 8 languages ​​including Vietnamese, English, French, Chinese, Japanese, Korean, Spanish and Italian, with the addition of German and Russian. Mr. Nguyen Anh Minh – Director of Vietnam Fine Arts Museum speaking at the event IMuseum VFA application is the result of the socialization project between Vietnam Fine Arts Museum and Vietnam Mobile Application Software Joint Stock Company (VINMAS). Stemming from the need to improve the quality of tours for tourists, the application has captured the benefits of applying information technology to the conservation and promotion of cultural heritages in general and heritages. art in particular. Speaking at the event, Mr. Nguyen Anh Minh, Director of Vietnam Fine Arts Museum said: “ Digital transformation is an inevitable trend in the 4.0 technology revolution. Implementing the policy of the leaders of the Ministry of Culture, Sports and Tourism in implementing activities under the national digital transformation program to 2025, with a vision to 2030 of the Government, seizing opportunities and benefits. benefits of applying technology to the conservation and promotion of cultural heritages in general and art heritage in particular, Vietnam Fine Arts Museum has actively coordinated with Software Joint Stock Company. Vietnam Mobile Application (VINMAS) in the form of socialization, developing iMuseum VFA multimedia application “ . Attending the event were Deputy Minister of Culture, Sports and Tourism and other guests After more than 2 years of research, content building and technology development, the iMuseum VFA has been put to the test since December 2020. Evaluation of the application, Mr. Ando Toshiki – Director of the Center for Japanese Cultural Exchange in Vietnam – commented: “I am very impressed with this application, especially the way information is presented in spoken languages. and write. Visitors can enjoy and understand the details and implications of the author through interesting works of art “. Mr. Ando Toshiki commented on the iMuseum VFA app Based on feedback, comments from visitors and experts, the app has gradually improved content, improved user experience, and officially launched on April 22, 2021. Hopefully, the iMuseum VFA will become a powerful support tool for visitors in the process of discovering and understanding the Vietnam Museum of Fine Arts, contributing to spreading the love of art to the public and attracting visitors. to the Museum. Officials of the Ministry of Culture, Sports and Tourism, representatives of the Italian and Chinese embassies, representatives of the Vietnam Digital Media Association pressed the button to open the iMuseum VFA application.

Hanoi City People’s Committee Chairman Chu Ngoc Anh speaks at the launching ceremony on the morning of April 24. This is an important sporting event of Hanoi City towards SEA Games 31 and ASEAN Para Games 11 to be held in Vietnam. The race aims to encourage a large number of people to participate in physical exercise and sports in response to the campaign “All people practice following the example of the great Uncle Ho” and the movement “Be strong to establish a career and preserve the country”. ; propaganda to raise awareness in all levels, sectors, from city to grassroots level about the role, meaning and effects of exercise, sports in improving the quality of people’s life, quality of resources Human; building a healthy lifestyle and cultural environment, contributing to consolidating the great unity bloc of the entire people. With the New Korea New Run Tournament, the 2021 season marks a milestone for the 47-year-old run, continuing to affirm one of the top traditional rich tournaments in the Vietnamese athletics village. Speaking at the launching ceremony, Hanoi City People’s Committee Chairman Chu Ngoc Anh said that the Day of running the Olympics for the health of the people is the inheritance and promotion of President Ho Chi Minh’s thought “when the people are strong, the country is prosperous”. in line with the ideal of the world Olympic movement. Through Running Day, aims to continue to promote response to the campaign “All the people exercise their bodies according to the example of great Uncle Ho”, the period of 2021 – 2030, thereby improving people’s fitness, contributing contribute to the quality of human resources of the country and the capital, build a healthy lifestyle and cultural environment, and strengthen the unity bloc of the entire people. “In the days of March and April 2021, branches and levels across the city continued to seriously carry out their tasks of preventing and fighting against Covid-19 epidemics, but all districts, towns still concurrently. implementing the plan of Olympic Run Day for the health of the entire population associated with the 47th New Ha Noi New Run for Peace Tournament in 2021. This is an extensive mass sports tournament of the capital, with a long history. tradition and high reputation today ”- Hanoi City People’s Committee Chairman Chu Ngoc Anh said. The delegates and the Organizing Committee presented flags and flowers to the units. In addition, the Chairman of the People’s Committee of Hanoi also emphasized that SEA Games 31 and ASEAN Para Games 11 are coming, with the spirit of “Hanoi for the whole country, for the whole country for Hanoi” and to carry out the tasks. The host of the congress, Hanoi City is highly concentrated to direct branches and levels to concretize the work contents, prepare the best facilities conditions to work towards. a successful, impressive, safe, peaceful, friendly, and a successful SEA Games and ASEAN Para Games spread among regional and international friends by being considerate, hospitable and friendly; thereby, contributing to promoting the positive image of the country of Vietnam and Hanoi capital in the trend of integration and development. Hanoi City will strive to contribute 30% of the athletes force, 30% of the total gold medals of the Vietnamese delegation achieved at the congress. Leaders of Hanoi City and delegates ran in response at the launching ceremony. In addition, on behalf of the leaders of the city, the Chairman of Hanoi City People’s Committee also suggested sectors and levels from city to grassroots, districts, and towns continue to direct and focus on mobilizing resources for implementation. effectively The annual Olympic run day for the health of the entire population, responding to the movement of the entire population to exercise their bodies in the example of the great Uncle Ho in the period of 2021 – 2030 and launching the 47th Open New Year’s Running Tournament for the Peace in 2021, towards SEA Games 31 and ASEAN Para Games 11, achieving the highest results. Immediately after the launching ceremony, more than 2,500 athletes from departments, sectors, unions, athletes, police, gifted high school students, Hoan Kiem district, ran around Hoan Kiem Lake. to respond to the program.

An image in the clip “Vietnam: Going to love! – Immense call”. This is a clip in the tourism communication program of Vietnam on a digital platform. With a length of more than 60 seconds, the clip “Vietnam: Go to love! – Immense call” makes visitors admire the magnificence and immensity of attractive islands and beaches stretching on a rectangular strip of land S. That is Con Co island like a green pearl in the middle of the vast sea, the wild and poetic Mui Treo beach; That is the rich ecosystem and fresh air of Phu Quoc pearl island or Eo Gio – Nhon Ly, a windy and sunny strait of Quy Nhon city … Besides beautiful beaches full of white sand and golden sunshine, visitors not only immerse themselves in the cool water and enjoy the wind from afar, but also experience countless exciting entertainment activities. Launched at a time when the summer tourist season is coming very close, first and foremost is the holidays April 30 and May 1, clip “Vietnam: Going to love! – Immense calls” contribute to communication, stimulate demand domestic tourism, at the same time arouses pride and love for the homeland and motivates visitors to start a journey to discover beautiful Vietnam. The Vietnam tourism media program on YouTube officially started in early 2021 and has released 2 clips with themes suitable for each travel season, including: “Vietnam: Going to love! – Country, child people “and” Vietnamese: Going to love! – A cultural and culinary destination “. After only a short time, both clips quickly surpassed 1 million views. The Tourism Administration’s YouTube channel also added more than 3,000 followers.

According to the signed program, BBC Global News will broadcast a 30-second clip about Ba Ria-Vung Tau tourism on television, Asia Pacific region. The clips will be broadcast continuously every day from Monday to Sunday for 2 months from April 8, 2021 to June 2, 2021 with 150 broadcasts during peak hours 9:30 to 17. hour, 17 hours -19 hours. CLIP: Promotion of Ba Ria-Vung Tau on BBC Global News Accordingly, Ba Ria-Vung Tau tourism appeared on BBC Global News with blue sea, white sand, yellow sunshine and 4 main discoveries including discovering new experiences, discovering majestic nature, exploring trips. Endless adventures and fresh climates will help you to have a great experience. This is a global-scale strategy with great pervasive power, Ba Ria-Vung Tau wants to promote the beauty, discoveries to international friends, update new tourism images, avoid being forgotten after the time. long periods separated by Covid-19 translation. BBC Global News is a major and prestigious media channel of the world with more than 450 million channel views in 200 countries and territories. The channel’s readers are frequent travelers, long-term stays, and highly affordable. This channel is also available in 3 million hotel rooms, on 178 cruise ships and 53 airlines. With a large audience and specializing in tourism, BBC Global News is chosen by many countries with developed tourism industries in the world to be a promotional channel such as Australia, Singapore, Hong Kong, Macao, Thailand, India … In Vietnam, the Department of International Cooperation (Ministry of Culture, Sports and Tourism), Vietnam Airlines, Da Nang Tourism Department, Ho Chi Minh City Department of Tourism … have also promoted on this TV channel.

Special arts program at the opening ceremony of the National Tourism Year 2021 Speaking at the opening ceremony, Chairman of Ninh Binh Provincial People’s Committee, Head of the Organizing Committee of the National Tourism Year 2021 Pham Quang Ngoc said that Ninh Binh province always focuses on investing in developing tourism into a spearhead economic sector, creating driving force to promote development for many industries, sectors, and at the same time to make Ninh Binh one of the tourist centers of the country. “The National Tourism Year 2021 with the theme” Hoa Lu – A thousand years old capital “is a series of events throughout the country to promote and encourage tourism across the country to overcome difficulties, and build the image of Vietnam as a safe destination. The whole, attractive “- Chairman of Ninh Binh Provincial People’s Committee said. At the opening ceremony, Deputy Prime Minister Vu Duc Dam praised tourism authorities, business communities, localities, and the people for unanimously recovering the tourism market from the heavy influence of Covid- 19. Looking back at the development of Vietnam’s tourism, Deputy Prime Minister Vu Duc Dam said that the tourism industry has seen impressive developments in recent years. Prior to the Covid-19 translation, Vietnam welcomed over 100 million domestic visitors, over 18 million international visitors, contributed more than 9% to the national DPG, created jobs for millions of workers and promoted for other industries to develop together. Vietnam has become a bright spot on the world map, is in the group of 10 countries with the highest growth rate and has won many prestigious international tourism awards such as: No. 1 in the world for heritage tourism. Asia’s No. 1 in golf tourism. Ninh Binh is also honored as 1 of the 50 most attractive destinations in the world, 1 in 20 ideal destinations for discovery tourism. Recently, Ninh Binh has also been voted as the most hospitable destination. Deputy Prime Minister Vu Duc Dam also said that this development is thanks to the contribution of the tourism community, including many tourism investors, helping the infrastructure to develop quickly with many large-scale projects. and international quality products. In addition, there is the contribution of people all over the region in participating in tourism, building new products, working together to overcome shortcomings … In order for Vietnam’s tourism to quickly recover the market when it is unable to welcome international visitors, Deputy Prime Minister Vu Duc Dam suggested localities and units to strictly comply with regulations on epidemic prevention and control; promote domestic tourism development; reviewing development policies, perfecting and upgrading tourism products, getting ready for new development when opening the door to welcome international visitors. Besides, Deputy Prime Minister Vu Duc Dam also suggested the Ministry of Culture, Sports and Tourism to coordinate with tourism associations to support and overcome difficulties for businesses; strengthen association activities, support to develop tourism in a sustainable and safe way … The National Tourism Year 2021 took place in 27 localities throughout the country, with 104 events. Ninh Binh province – the host province will preside over 38 activities, including 11 key activities such as: Opening Ceremony of National Tourism Year 2021 (combined with the opening of Hoa Lu Festival in 2021, taking place on 9 March of lunar calendar); Hoa Lu festival (March 9-11 of lunar calendar); Trang An festival (March 18th lunar month); Ceremony of Thien Thien; Tourism Week “The golden color of Tam Coc – Trang An”; Fine art exhibition “Ninh Binh Cultural Heritage” in 2021 and Art Exhibition “Legendary Ninh Binh” (held in the second quarter of 2021); Cuc Phuong week is great (held at the end of April); Industry Trade Fair and Tourism Ninh Binh (done in the third quarter); Closing Ceremony of National Tourism Year 2021 (held in December) … In addition to these 11 key activities, Ninh Binh also organizes 27 other activities taking place at different times of the year. In the opening ceremony, the people and visitors were able to see a special art show including 3 chapters: “Vietnam at that time”, “Young country thousands of miles away”, “Hoa Lu – I love you” … In order to ensure the environmental sanitation in the area where the Opening Ceremony is held, to prevent and prevent Covid-19 translation from happening, the Organizing Committee arranged 5 automatic body temperature scanners at the 3 entrance gates of the ceremony area. Opening: East gate (2 machines), North gate (2 machines), South gate, direction to Chi Phong village (1 machine). In addition, a handheld infrared thermometer was also used to perform temperature checks for 100% of the participants and participants. Participants and residents are required to complete 4 steps when attending the event: hand disinfection, wearing a mask, measuring body temperature and making a medical report to attend the opening ceremony. The medical declaration is done in 2 forms: Scan the QR-Code or record the medical declaration with a smartphone.

New Minister of Culture, Sports and Tourism Nguyen Van Hung. (Photo: Xuan Mai / Vietnam +)

Member of the Party Central Committee, Secretary of the Party’s Civil Affairs Committee, the new Minister of Culture, Sports and Tourism Nguyen Van Hung clearly affirms the goals and solutions for Vietnam’s smokeless economy to soon surpass. “Storm COVID-19.”

The Minister said that the domestic market is an important “battlefield” that the whole industry needs to focus on exploiting in the period of “new normal.”

What resources support businesses?

– Minister, Vietnam tourism has determined to focus on Internal Market next time. So in your opinion, what is an overall strategy to create a common strength in exploiting this potential market?

Minister Nguyen Van Hung: The Vietnam tourism development strategy issued by the Government in 2020 has clearly affirmed the strategy of domestic tourism development. In which, priority must be given to organizing well tours and routes to areas of historical and cultural landmarks of Vietnam.

In order to implement the above policy, over the past time, the Ministry of Culture, Sports and Tourism has implemented the program Vietnamese people travel to Vietnam. In particular, after the effects of the COVID-19 epidemic, the tourism business community has calculated to redirect and exploit potential customers in the new context and is currently implementing this content under the direction of the set.

Vietnamese tourists visit historic sites in Ninh Binh. (Photo: Xuan Mai / Vietnam +)

There are a number of approaches, firstly, travel businesses, accommodation establishments and tourism service providers are restructuring their operations, moving from welcoming large groups of tourists, making tours / services. route to small, safe family groups.

The second is to build tourism products based on historical relics, landscapes and indigenous cultures of regions and strengthen propaganda and advertising to bring tourism products closer to citizen.

In the short term, the tourism industry should focus in these two directions. However, even though it is small-scale tourism, it is not subjective to disease prevention, minimizing the risk of infection in the community that can happen again, affecting the overall economy of the country. society.

– Tourism businesses are currently extremely difficult after the continuous “blows” of COVID-19, so the Ministry of Culture, Sports and Tourism has proposed solutions to the Government to have policies Supporting businesses to have more health “overcoming storms” and entering a new phase of the tourism industry is to focus on exploiting the domestic market, Minister?

Minister Nguyen Van Hung: Currently, the Ministry of Culture, Sports and Tourism is working with the Tourism Association to research and consider and submit to the Government policies to support businesses. However, it will only focus on the issue of mechanism, but in fact the State’s resources are also very difficult to immediately support the activities of tourism businesses. Therefore, the Government is studying a plan to support in the direction of exemption and reduction of land use tax and electricity bill exemption and reduction.

A corner of Bai Dinh pagoda seen from above. (Photo: Xuan Mai / Vietnam +)

As for long-term policies, the ministry needs to listen from the business community and the State appraisal agencies to submit to the Government a basic and balanced policy among other economic sectors.

Central solution in the context of “new normal”

– In 2020, the Ministry of Culture, Sports and Tourism has implemented many domestic stimulus campaigns such as Vietnamese traveling to Vietnam, safe and attractive Vietnam tourism … So in the context of “new normal. “In 2021, according to the Minister of the tourism industry, should such campaigns continue? How do you evaluate the effectiveness of those stimulus programs?

These campaigns have shown to initially meet the needs of people, contributing to domestic tourism growth. I think that these campaign models have been working and are being promoted, they need to continue to be strengthened and multiplied, because the reality is only piloted in a few localities.

To restore and develop tourism, we have to travel on both feet, focusing on welcoming international visitors and giving priority to developing domestic tourism. Only when standing with this “two legs” will tourism develop stably.

Recently, due to the “hot” development, we are paying attention to exploiting the number of international tourists but not paying much attention to domestic tourism. The impact of the COVID-19 pandemic forced the entire industry and business community to re-look at this open market, to see that domestic tourism is a radical direction and a pillar for sustainable tourism development. firm.

Therefore, the ministry has suggested businesses to restructure, change their approach, instead of focusing on international visitors, now focus on building plans to welcome domestic guests; shifting from serving foreign guests to serving domestic customers. As such, Vietnamese customers will inherit and experience high-value products that are intended for international customers.

Tourists come to Tam Chuc Pagoda. (Photo: Xuan Mai / Vietnam +)

As the data we know, on this 30/4 holiday, airlines have sold out tickets to many destinations across the country … Thereby to see that the domestic tourism demand of the people is quite high. The problem is that we need to create a unique product, pay attention to marketing and learn from the stimulus package first to achieve high efficiency and sustainability.

– So to build strong Vietnam tourism in a new context, according to the Minister, what solutions should the Minister focus on?

Minister Nguyen Van Hung: It can be said that the tourism industry is facing many difficulties. If tourism previously contributed 10% of the country’s GDP to the budget, from 2020 to Q1 / 2021, revenue from the whole industry decreased deeply; Last quarter 1, domestic tourists only reached nearly 18 million, down up to 50% over the same period last year …

From there, the tourism industry is facing difficulties because COVID-19 is still complicated. In particular, Vietnam has not yet been able to open its international market due to the lack of safety measures against epidemics.

We believe that the State management task is to develop a tourism development plan for the period 2021-2026 under new normal conditions and with the solution groups that we are focusing on building.

First, the tourism businesses, especially Travelers it is necessary to restructure soon, have solutions to manage human resources and resources; The second is to research the domestic market, restructure the tourist market to regulate the market, build products to meet the needs and the strategy must be long-term calculated for the development of the domestic tourism market. geography.

Third, tourism linkage must be based on special, distinctive and attractive tourism products and promote promotion and promotion. Branding products, connecting the values ​​and spreading the values ​​of the product to stimulate tourism demand of visitors; The fourth is to associate tourism, tourism products with cultural factors.

– Yes, thank you very much for your sharing!