Reworked product from the Air Force 1 Lows shoe line. Sneakers made of leather with a tongue designed like the wings of the gods. Inside the shoe is an inscription that defines the ancient Greek goddesses. Nike words and palm branches are embroidered on the heel. Photo: Independent. On the heel, the Nike lettering is embroidered with silver thread in an ancient Greek script. The remaining shoes are adorned with thin palm branches symbolizing victory. However, netizens discovered the brand’s mistake when embroidering and arranging the Nike character, when reading the Greek word “Piks”. “I can’t understand a big brand that doesn’t learn how to write Greek when working on a country’s culture. The words on the shoes have absolutely no meaning, it is not read as Nike. This can be considered as Nike. cultural appropriation,” shared social media users. Others said that Nike’s work reminded them of the story Kim Kardashian was once criticized for insulting Indian culture. In May, the beauty released a series of fashion photos showing the hidden personality of modern women. Specifically, she wears tight skirt designs that embrace the dominant red tone and a unique braided hairstyle. Kim quickly faced a wave of criticism from netizens after wearing earrings with the symbol “Om”. According to the Independent This is a sacred sound and spiritual symbol in Indian religious culture including Buddhism and Hinduism. In the three photos, many people find it offensive when Kim lies on the bed wearing a pair of diamond-encrusted silver earrings with the sign “Om” and a charming face. They consider wearing this accessory an insult to the culture and disrespect of Indian beliefs. “This is a symbol of religion. Why is she bringing it out as an accessory? The symbol is sacred, not a fashion aesthetic specifically for her. I hope Kim apologizes to everyone. people”, the social network user commented. Kim Kardashian caused controversy with diamond studded earrings with the sign “Om”. Photo: @sitabellan.

Text / Golden Wrong Knife Channel Yuanyuan

How high can a pair of pants be?

You would never think of someone using a Hermès bag specifically for it.

From the appearance alone, this is a pair of black long trousers that does not exceed 30 yuan.

In fact, it sells for 850/piece, which is twice as expensive as Adinike and ten times as expensive as Decathlon.

The exaggeration is that this is still its basic model, and some pants can sell for thousands.

If pants also have a chain of contempt, then it must be the one standing at the top of the pyramid. After all, this pair of pants is also a symbol of middle-class status.

And behind it is a Canadian clothing brand called Lululemon (hereinafter referred to as “lulu”).

Lulu is absolutely amazing in the industry.

With a pair of trousers sweeping the circle of rich women, it has become a fashion highland for the masters.

There are even people who spontaneously set up fan groups, and they have a kind of faith and worship for Lulu like believers.

In addition to the incomprehensible enthusiasm, lulu’s strength is also reflected in its performance. During the epidemic, its market value surpassed Adi, second only to Nike, and became the world’s second largest sports brand.

In the latest financial report, revenue in the first quarter of 2021 increased by 88%, which is impressive.

1

Defeating Adidas and making Nike afraid, why is it?

It is said that the birth of a Niucha brand is bound to be accompanied by a maverick founder.

The same is true for Lululemon. Although it specifically designs clothes for women, the person who proposed this idea is a bad old man.

The founder Chip Wilson was a real internet celebrity at the time. He liked all kinds of sports, from skiing to swimming, and even triathlon.

So much so that the physical pain caused by high-intensity exercise all the year round made him think of trying yoga.

At the age of 42, he joined a yoga class and after practicing for a while he discovered a problem.

There is no yoga pants suitable for women on the market.

At that time, most people came wearing cotton clothes or dance clothes, but clothes of this kind were not suitable for hot and sweaty sports scenes.

As a former sportsman, Chip Wilson has a lot of research on sportswear.

If you want to design a fabric suitable for women, you must approach the user.

So he did a lot of offline surveys and listened to various students complaining about the various yoga clothes, what is not sweat-absorbent, and the quick-drying is poor, he wrote down in a small book, returned home and summarized the knowledge points, and tried to use yoga. This niche market serves as an entry point.

Chip Wilson developed Lululemon’s first yoga pants after several fabric improvements.

Once launched, Amway used it for colleagues and friends around, and the result was rave reviews.

The first is the use of materials.

Friends who often go to gyms and other places must understand that wearing tight sports pants does not dare to stretch greatly, because the fabric is too thin and the range is slightly larger, and certain body parts will appear very embarrassing.

The thickness of the material used by lulu is very elastic and completely avoids this shortcoming.

The second is tailoring.

Yoga pants or pants worn by many women always have camel toe problems due to tight crotch. Lulu specifically increases the thickness and uses diamond-shaped lining to solve this problem.

The last is the most successful point, and that is the beauty of beauty.

lulu uses a Japanese flat-lock sewing machine to pull the stitches to the outside, which can also highlight the curves of women’s hips and legs.

Just imagine, who wouldn’t want to wear such yoga pants outside?

After all, in the sports market, there is no sports pants type specifically for women. All her trouser legs are so big that she looks like a boy at first glance.

But the emergence of Lulu makes female training equipment comfortable and beautiful.

I didn’t expect that a pair of professional yoga pants could be regarded as the darling of fashion street photography.

After all, yoga pants with good looks are too scarce, and lulu is very smart to fill this gap, and subsequently open the market step by step in North America and Canada.

As of the end of 2020, they have 521 stores around the world. The latest financial report shows that in the three months ending May 2nd, revenue increased by 88% to 1.2 billion US dollars, exceeding the market consensus of 1.13 billion US dollars.

The outside world is puzzled how a niche brand can compete with Nike Adi. Brother Dao will give everyone an analysis.

2

A pair of yoga pants sells for 900 yuan, how can they be snatched?

At the beginning, Lulu is strange, not that Brother Dao came from nowhere. First, let’s analyze the strangeness one by one.

1. Do not invite celebrities to endorse

When other sports brands, Adidas Nike Li Ning An Dema spokesperson, changed wave after wave, and constantly signed new traffic stars, let’s take a look at what Lulu has done.

It hardly invites celebrities, does not advertise, and does not have a grand official announcement spokesperson ceremony.

Instead, the focus is all on selecting the right KOL internet celebrities and yoga instructors.

For example, every time Lulu enters a city, it will find about 20 local yoga teachers to cooperate in the form of clothing sponsorship.

It will also provide additional professional photography, as well as new product try-on + gift. These signs or videos will be used as promotional materials for store windows, as well as social platforms such as ins, WeChat and Weibo, allowing KOLs to spontaneously spread it to fans. In the first mixed face familiar.

Don’t underestimate the power of internet celebrities. Their fans are very sticky. For yoga novices and sports beginners, they are vertical KOLs, and they are more professional and have the right to speak than a celebrity endorsement.

It is equivalent to the effect of Wei Ya and Li Jiaqi’s carrying goods, and consumers just trust them.

2. Hold a big yoga party

In order to bring consumers closer, lululemon will hold many large-scale events.

For example, Lululemon used to sponsor two yoga classes every week in Bryant Park in Manhattan, almost every time hundreds of women participated, and the scene was very popular.

In June 2017, more than 5,000 yoga enthusiasts gathered in Beijing Olympic Forest Park, under the leadership of yoga instructors, held a huge yoga party.

Such large-scale group activities give lulu its own community culture.

The Canadian media used the term “cult-like” to describe this phenomenon.

Although the wording is extreme, it fully shows that the cognition of “yoga=lululemon” is being implanted in the minds of consumers.

3. Earn money for middle-class women

Lulu’s positioning has not changed, that is, young and wealthy women aged 25-35, the early founders called them “super girls”.

Brother Dao is simply and rudely understood as: women with outstanding abilities in all aspects.

Once “Character” wrote an article called “Lululemon Sweatpants Addicts”, one of the details is very interesting.

“When someone enters a high-end yoga training venue wearing a set of 200 yuan worth of other brand equipment, and looking at the Lulu logo on the hands of people around, there is a feeling of “offending the dignity of others.”

It can be seen that lululemon is not only a commodity, but a kind of life philosophy with a sense of quality.

Just like a platinum bag, it is a knock-on bag to enter the upper class, and now, a pair of yoga pants worth 900 yuan has been given the same value.

Wearing it tells everyone: I not only have money, but I also have time to manage my figure.

For the middle class, what is needed is this low-key with deep fame and merit.

It’s nothing more than these three wonderful marketing points, which accurately hit every audience, and also allows lulu to be on its own track.

When talking about lulu’s success today, I don’t want to copy another one, but to learn from it.

3

Lululemon’s success is difficult to replicate

Lulu’s development over the years is inseparable from the dividend period of the Internet.

From 2010 to 2016, there has been a large wave of KOLs in different fields, such as gourmet beauty and sports talents. Many excellent content authors have appeared on platforms such as station B and Weibo.

Brother Dao remembers seeing Lululemon as early as 2018.

Later, on the Xiaohongshu and Douyin platforms, I saw many bloggers recommending.

At the same time, there was no mass marketing of women’s sports apparel at that time. As one of the few, lulu has tasted the sweetness brought by KOL earlier.

The so-called rushing early is not as good as rushing by coincidence.

Secondly, Brother Dao discovered an important factor that lulu cannot be copied, and that is: slow growth.

This slowness means that when entering the international market, it will not rush to expand, focusing on the crazy expansion of stores to occupy the center of the business district.

This phenomenon is very interesting. According to Dao Ge’s observation, the brands that have been forced to die in the past few years have survived well in the early stage, but because of expansion, they blocked the road and went bankrupt step by step.

Take the national brand Metersbonwe as an example. The early stage went smoothly, but in the later stage, it bought land and opened stores. At its peak, there were more than 5,000 stores across the country, all of which were large stores of thousands of square meters.

La Chapelle and some Jinjiang brands also collapsed due to expansion.

It’s completely lost his wife and broke down, and she has put herself to death.

And Lululemon is too smart, how does it do it?

When it wanted to enter the Chinese market, it did not expand for expansion, but did enough market research.

According to unofficial estimates from the global research firm Matthew Crabbe of Mintel Group Ltd., there were about 10 million people practicing yoga in China in 2018. Some people predict that China’s yoga industry will develop three times faster than the United States.

Coupled with the emerging Chinese middle class in recent years, they pay more attention to a healthy lifestyle.

Lulu saw this piece of cake, but he didn’t immediately spend money to open a shop.

Instead, he took small steps very cautiously and started recruiting his own team in China in 2014, maintaining cooperative relationships with local yoga studios and gyms, and infiltrating the local area.

It has only been 6 years since I entered China. As of 2020, only 55 stores have been opened. Compared with the speed of opening stores of some domestic brands, it is really weak.

But let’s take a look at its growth rate. In the third quarter 2020 financial report, it was mentioned that international revenue increased by 45%. Among them, total sales in China increased by more than 100%, and Chinese stores are expected to be second only to Canada in 2021. The second largest country.

We often say that haste is not enough, lululemon has learned the essence.

Conclusion:

In the end, Brother Dao wanted to mention a little detail of lululemon.

That is, there are very few discounts and very few promotions.

So that some people say that expensive is my problem, not to blame lululemon.

But Brother Dao is worried, when Lululemon, who started his business with Internet celebrities, will go to after tearing off this label? The middle class will buy it, but it doesn’t mean it will continue to buy it.

By then, will Lululemon still be able to laugh?

Consumption around the EM Will football boost the economy?

Status: 11.06.2021 09:55 a.m.

Normally, major sporting events create a special boom in the economy. At the EM this year it will be a little different. From Notker Blechner, tagesschau.de Actually, the “Euro 2020” should stimulate Europe’s economy, especially tourism. For the first time, the European Football Championship will take place in several countries – so the organizers originally hoped that thousands of fans would travel across Europe, go out to eat, shop and stay in hotels. But because of the corona pandemic, this calculation no longer works. Most cities will have a limited number of viewers. Many fans refrain from traveling and prefer to stay at home in front of the television at home.

Only limited economic stimulus

The direct economic effects on the host countries of the EM are likely to be limited. The travel industry, gastronomy and hotel business are not expecting a large boost from foreign guests. Even in the only German European Championship host city Munich, the expectations are not too high. Especially since there was no special boom for the construction industry in the run-up to the tournament – unlike at previous events. Most of the stadiums have not been specially modernized for the European Championship, as is usually the case with major sporting events. The infrastructure in the host cities was also not extensively renovated. “Since the games are being played all over Europe, there was no need to invest heavily,” explains Gert Wagner from the German Institute for Economic Research (DIW) tagesschau.de .

No million investments in infrastructure and stadiums

It was different at the previous European Championships: For the Euro 2012 in Poland and Ukraine. Ukraine invested eleven percent of their gross domestic product and Poland seven percent in the expansion of the stadiums and infrastructure, as the Berenberg Bank has calculated. However, the hoped-for economic boom did not materialize afterwards – at least in Ukraine. The 2016 European Championships in France were more successful: hosting the tournament in their own country cost a good 200 million euros in public expenditure. This contrasted with 1.2 billion euros in revenue. According to an estimate by the European football association UEFA, half of these came from foreign visitors. Not included in the balance sheet, however, are the costs of 1.6 billion euros for the construction and modernization of the French stadiums. This time, the EM should bring the greatest impetus to domestic consumption. Many Germans are expected to spend more money on new televisions, beer, chips, grilled food and maybe a few fan items in June and July in order to watch the European Championship games in their own four walls or in the garden at home. “Basically, consumer goods companies that do a lot of advertising benefit, sporting goods outfitters, food manufacturers and of course beer brands that do particularly well when the weather is good. When there is a barbecue, more beer is drunk,” says capital market strategist Oliver Roth from banking house Oddo Seydler.

More business with TV sets?

According to a survey by the trade association HDE, 41 percent of electronics retailers expect higher sales. Because experience from past major sports events shows that “before and after the start of the tournament, particularly large TV sets are purchased”, according to the market watchers from Nuremberg-based GfK. Electronics retail chains such as MediaMarkt Saturn are already feeling “an increasing interest in large-format TV sets”. After the end of the corona lockdown, the Germans’ desire to consume is likely to reawaken anyway. During the pandemic, many German citizens had no way of spending their money on travel or expensive restaurant and concert visits.

Brewers increase their capacities

Other industries also believe in an EM effect. Every third grocer is hoping for more income from the European Championship, according to the HDE survey. The brewers in particular have increased their capacities and are hoping for good summer business. However, Corona continues to get in their way. Because public viewings, where the beer flows freely, will probably only take place on a small scale. So far, “our business has only been running with slowed-down foam,” explains Holger Eichele, General Manager of the German Brewers’ Association. The sporting goods manufacturers are traditionally considered to be the greatest beneficiaries of a European Football Championship. Adidas, Nike, Puma & Co have been preparing for months with extensive marketing and advertising campaigns for the sporting event of the year. The further the national team they have equipped goes, the better business with the jerseys is. Adidas and Nike deliver a duel here. The brand with the three stripes has three favorites for the title: Spain, Belgium and Germany. Nike can score with world champion and title contender France as well as with secret favorite England. Adidas also provides the official match ball, the Uniforia.

It depends on the cut

How big the consumption effect is in different countries ultimately depends on how well your own team performs. Should the kickers of the outgoing national coach Jogi Low manage a new edition of the “summer fairy tale” from 2006 or 2014, the consumer mood in Germany is likely to jump even stronger. In the betting offices, however, the Löw team is only considered an outsider this time. In the past, winning a World Cup or European Championship title not only boosted consumption, but also infected the stock markets. The stock market of the respective European or world champions usually developed better than the MSCI World Index after the tournaments. DIW economist Wagner, however, considers the psychological impulse to be the most important: “We will get a demonstration that we have the pandemic largely under control in Europe. That will be an important signal.”

Insider said his nieces have captured the attention of the media. Maisy Biden and Finnegan Biden joined him at the event. They appeared with two distinct fashion styles. While Finnegan Biden is feminine with a long-sleeved light brown skirt and bandana motif, Maisy Biden wears a T-shirt with his school image with a blazer and loose pants. US President Joe Biden and two granddaughters appeared at the event in Pennsylvania. Photo: Olivier Douliery/Getty Images. The picture printed on Maisy Biden’s shirt was posted on the account of US President Joe Biden in 2014. This is a picture taken when Mr. Joe Biden was still in college. Mr. Biden’s handsome appearance in his youth attracted the attention of the online community. The photo went viral and became an internet icon. This isn’t the first time Maisy Biden has shown support for her grandfather through fashion. In October 2020, she wore a sweatshirt embroidered with the words “Biden 2020” during her visit to Michigan. Maisy Biden has a distinct fashion sense. Photo: Chip Somodevilla/Getty Images. Maisy Biden always stands out when appearing in important events. She often chooses quite masculine outfits. Whether pants or skirt, Maisy Biden also coordinates with dynamic Nike sneakers.

Khabane Lame is known for her series of videos that expose ridiculous social media tips. He used to have a product with more than 140 million views. Contrary to the humorous image in the video, the 21-year-old’s casual fashion shows a dynamic and equally stylish look. 1.85 m tall is one of the advantages that helps Khabane Lame confidently try many styles. In addition to the dynamic image, the 21-year-old man often appears with minimally tailored suits with neutral colors. In addition, sparkling jewelry becomes the highlight for the whole. Colorful sneakers are often coordinated by Khabane Lame with suits with outstanding colors such as purple and blue. Besides, he loves high-necked socks with lovely motifs. Khabane Lame often coordinates with Nike sneakers. The purple-tone Air Jordan design is currently available for $574 on StockX. The ton-sur-ton combo is one of the safest formulas for men. Khabane Lame often applies it to modest, polite suits. Every day, Khabane Lame is attached to sportswear. Designs from adidas, Nike “cover” in his wardrobe. In addition, the 21-year-old boy often coordinates with hoodies and jeans jackets. Black and white is a classic combination, not picky and suitable for all body shapes. Regardless of the style, men can mix these two colors and create a harmonious overall. Khabane Lame is not too fond of luxury goods. Sometimes, fans catch him wearing some designs. The T-shirt from the Gucci fashion house is currently on sale for $ 480. He teamed it with ripped jeans and black-toned sneakers.

Following the success of the Air Jordan 3, designer Tinker Hatfield faced a new challenge. How do you go about continuing one of the greatest sneaker models – the design that “saved” Nike’s Jordan project? He introduced fans to a more comfortable sneaker – the Air Jordan 4. It continued to establish the status of the Air Jordan line. The Jumpman logo still appears on the tongue. But this version has the word “Flight” below it. Photo: House of Heat. Michael Jordan does not launch Air Jordan 4 line until the season mùa NBA All-Star Game took place in February 1989. However, some pictures of the two models “Black Cement” and “White Cement” OG revealed in magazine Sports Illustrated Released on November 16, 1988. Nike co-founder Phil Knight was seen sitting next to the “Black Cement” colorway while holding the “White Cement” version. Image: Setlistmx . Like their “predecessors”, Air Jordan 4 “Fire Red” The OG is wrapped in white leather, highlighted by black and red accents throughout. Aside from the “Black Cement,” here’s Michael Jordan’s favorite colorway. The basketball legend wore it many times during the season NBA 1989. At $110, the OG models became three of the most expensive basketball shoes on the market at the time. Image: Sole Collector. It also served as the basis for several popular Air Jordan 4 retro releases such as “Laser” (2005) and “Mars” (2006). The Air Jordan 4 inherits the sculpted midsole and visible Air unit of the Air Jordan 3. In addition, the world of sneakers gets to admire the nubuck leather upper of the Air Jordan 4. The mesh enhances the ability breathability for shoes. Photo: Complex. Released in February 1989, color scheme “Military Blue” is one of the most impressive Air Jordan 4s ever made. Designed for Michael Jordan by Tinker Hatfield himself, it features a white leather base with signature dark blue accents throughout. However, the only color from the OG archive never actually appeared on the basketball legend’s foot. Image: The Sole Supplier . Paying homage to the Houston Oilers (now the Tennessee Titans) of the past, Travis Scott released an Air Jordan 4 in a color similar to the team’s jersey. Travis Scott x Air Jordan 4 Retro “Cactus Jack” features a Durabuck leather upper in University Blue and a Varsity red insole. Image: WearTesters. Travis Scott x Air Jordan 4 is the first release by male rapper and Jordan brand. It launched in 2018 for $225, for men. Demand for this shoe skyrocketed after its launch. Depending on the time and size, this design has a resale price of more than $2,000. Photo: Lapstone & Hammer. Air Jordan 4 “Cool Gray” features a refined gray upper in premium nubuck leather, contrasted with a white midsole and black outsole. In particular, this is the first Air Jordan 4 design with yellow color to appear. It was released in 2004 for 110 USD. In 2019, this mix was re-released for $190. Image: Finish Line Blog. As a precursor to some of today’s most premium releases, Air Jordan 4 “Lightning” and “Thunder” Launching online only in limited quantities. While “Thunder” comes with a special shirt, “Lightning” comes packaged with a “Rare Air” t-shirt. On the resale market, the “Lightning” color scheme is sought after at a price of 1,000-2,000 USD. At one point it was for sale for more than $4,000. Image: House of Heat. Air Jordan 4 “Ginger” Jumpman chic inspired by the classic Tinker Hatfield design. The mix is ​​wrapped in high-quality dark ginger leather with a cowhide strap. This shoe was released in 2016 in limited quantities, priced at 400 USD. Currently on the e-commerce site, it is resold for $440-885, depending on shoe size. Image: The Sole Supplier. Inspired by the Spiz’ike and Jordan 5, Air Jordan 4 “Toro Bravo” launched in 2013 brings a new, bolder change to the familiar “Bred” interface. The result is the Air Jordan 4 covered in bright red with black, gray, and white accents throughout. Additionally, the shoe became one of the most popular non-OG colorways ever. It currently has a resale price of 637 USD or more. Image: Trapped Magazine. Undefeated’s collaboration with the Air Jordan 4 delivers one of the best Air Jordan 4s ever. Undefeated x Air Jordan 4 Pay homage to the timeless MA-1 flight jacket. The shoes are dressed in olive green with black and orange accents. Image: @_numberthreeRB. It was released in 2005 with 72 pairs for friends and family. This is one of the rarest and most loved Jordans of all time. In 2016, the design became Stadium Goods’ most expensive shoe when a $18,500 transaction was completed. Photo: Complex. The types of shoes men should buy for summer These shoe models create comfort when walking, and help men show off their stylish fashion sense.

According to the SCMP , the Covid-19 pandemic makes fashion auctions on the Internet more popular. Last year, the number of Chinese customers bidding online for luxury fashion tripled. Katie McNaughton, a vintage store owner in London, UK, says the craving for vintage items has grown so much that people are investing in clothes, bags and shoes. They hope they will turn out to be attractive investments. These people hired McNaughton to take her advice. The bags “profitable” “The classic Chanel bag is like a savings account. It increased in value 12 percent last year and can continue to grow,” McNaughton said. Last year, Hermès handbags, Nike sneakers, Chanel shoes and Patek Philippe watches were the key items that determined sales at hit auction houses such as Sotheby’s, Christie’s and Phillips. The major auction houses are focusing on selling historic items. Photo: SCMP. In December 2020, Christie’s Hong Kong caused a stir when it set an auction record for a handbag. It was the Hermès Himalaya Kelly model that sold for $437,330 to a young Chinese customer. This is like a new development in the fashion industry. As a result, handbags remain the most popular fashion item to buy and sell at auctions. It’s the accessory McNaughton now specializes in. She advises customers around the world to carefully select the items being auctioned for future profits. “If you want a safe and secure investment, you should choose classic bags from big brands like Chanel or Hermès. Because they create styles that are mainly seasonal. Bottega Veneta likes to create pieces. Unique items are also an option you should consider. Similarly, the Dior saddlebags many bought in the 1990s have suddenly become popular again at auction. My prediction for next year is the Fendi baguette,” McNaughton said. Hire storytellers to engage young people The demand for vintage bags is increasing due to the issue of sustainability being promoted in the fashion industry. In fact, designers also regularly revisit their archives to create new collections. This makes the new collections still breathe from the old design. Since then, the old item is remembered and becomes more valuable. Street-inspired items are also put on the auction floor to attract young people. Photo: AFP. Besides, in a pandemic year without much social contact, customers are also looking for personal items and products with meaningful historical elements. Therefore, the shortest way that can be met is to buy an item at an auction. To make the items more valuable and attract young people, brands rely on the help of social media influencers from China. Christie’s has announced the upcoming online handbag sale for Hermès and Chanel through an influencer. Similarly, Sotheby’s tells their jewelry stories with the help of Mr Bags (Tao Liang) – one of the top handbag and jewelry influencers in the world. Mr Bags is a big influence in the fashion industry in the country of billions of people. Photo: Tao Liang. Liang has more than 7 million followers on social media platforms. Recently, he posted a video about himself preparing to participate in the auction. In the end, he won a light gray Hermès Birkin bag for over $10,000. From there, people who watch Liang’s videos tend to follow suit. Aside from handbags, watches and jewelry, the most popular items in the auction are usually streetwear pieces. Auction houses are trending to help young Chinese collectors invest in sneakers, skateboards, sweatshirts and caps. “Many bidders have a love for art. They want to buy shoes and bags the same way they buy paintings or sculptures. They carefully consider both aesthetic value and resale value. in the future. Fendi Baguettes and Nike sneakers are the two items that could explode next.” SCMP identify. The rapper spends a villa room for 200 pairs of shoes Rapper J Balvin is a man with a passion for shoes. In his Japanese-style mansion, he reserved a room to store 200 pairs of shoes.

Since the launch of the Air Force 1 in 1982, many versions have appeared in a variety of colors. One of the most popular models was the Nike Air Force 1 Arcon which hit the shelves in 2002. This product combines two colors of earth brown and beige to create a luxurious, easy-to-match outfit, suitable for most events. It is these advantages that help the Air Force 1 Arcon sell out quickly. The Nike Air Force 1 Acorn 2021 is now back on the market. Photo: fitforhealth.com The Nike Air Force 1 Acorn is now on sale again. The latest version retains OG’s organic palette with a soft leather finish. The sole of the shoe is made of beige fabric. The iconic overlays are painted in cappuccino brown leather, highlighting the exposed embroidery. The white midsole contrasts with the chocolate-tone base underneath. According to the Sneaker Freake r, in the past, this mix has been criticized for its poor quality such as the appearance of glue stains on shoes or dirty fabrics. Accordingly, it does not meet the standards manufactured in Nike stores. Nike Air Force 1 Acorn produces both adult and children’s versions. Photo: Depop, Nike. The re-export on April 29 helped Nike win the hearts of fans with its sharp needle line. People can buy the Air Force 1 Acorn 2021 version on the official website for $157.2. The product also has a mini version for children for $ 84.6. However, Nike’s online sales page only has sizes 40.5-45 for this design. For a classy look, pair the Air Force 1 Acorn with a suit, vest, shirt, trousers or jeans. A dynamic, summer-appropriate look will require short-sleeved shirts, khaki pants or shorts. The rapper spends a villa room for 200 pairs of shoes Rapper J Balvin is a man with a passion for shoes. In his Japanese-style mansion, he reserved a room to store 200 pairs of shoes.

On April 16, Pizzaslimem brand launched designs associated with the male singer, related to Jesus and Satan, priced at 33 USD. Specifically, this collection has 2 models of black and white t-shirts that contrast with the slogans printed on the front. The male singer’s controversial t-shirt. Photo: Page Six. The shirt is printed with the words “I love Jesus” (roughly translated: I love Jesus) and the message in a smaller font implying that Lil Nas X also feels uncomfortable with the devil. The white t-shirt carries the message “I’m gay and love Satan”. However, the two products of the male artist quickly caused controversy and received mixed opinions from the online community. Many people think that it is impossible to compare love for Jesus and Satan in the same collection. Some people say that Lil Nas X can’t do anything other than make a profit from issues related to religion. Account @sajjal_3257 expressed: “Stop it, don’t use religion to make money anymore. The previous product was about Satan, this time he said he loves Jesus. Does he really understand what he is doing?”. Previously, the American male rapper released an image of the Air Max sneaker model, which was produced in a limited number of 666 pairs. Each pair of shoes is numbered x/666. On the body of the shoe, there is a 5-pointed star of Satan transformed like a keychain, attached to the belt. The controversial point of the shoe model is that the inner air cushion is filled with red ink. The manufacturer says that each pair of shoes will have a drop of human blood. The price offered is $1,018, which corresponds to the biblical number. After Nike sued, the court issued a decision to recall this series of shoes. MSCHF’s Air max 97 shoe design in collaboration with Lil Nas X. Photo: Page Six. Unboxing Satan shoes for $1,018 Lil Nas X’s shoe model is controversial, even sued by Nike, but still attracts customers.

The Lakers team player was recently seen watching the Lakers match on the bench. He wears the new Royal Oak Concept “Black Panther” Flying Tourbillon watch model from Audemars Piguet. His outfit is a combination of many purple and gray items. The player born in 1984 also incorporated Nike sports shoes. This design is inspired by King T’Challa (Black Panther) – Marvel’s superhero character. The purple rubber strap matches one of the Lakers’ two basic colors. LeBron James wears limited edition watches. Photo: GQ. What really sets the watch apart is the intricately engraved statue of Black Panther on the dial. This is the first product in the collection of Audemars Piguet combined with Marvel. This king-fit watch has a 42-mm titanium case, Caliber 2965 movement, hand-wound mechanism, and a flying tourbillon first released in the RO Concept Collection in 2018. The back is made of sapphire crystal that shows off titanium geometry spheres. It also has a power reserve of 72 hours. According to the Robb Report , the design is sold for more than $ 163,000, with a limited quantity of 250 pieces. Outside the field, LeBron James is also known for his own fashion sense. In the article of GQ Posted in December 2019, this site calls the Lakers star “The most discerning man of the decade”. LeBron James’s out-of-field fashion style was also noticed. Photo: The Undefeated. Not only Michael Jordan or Kobe Bryant, LeBron James signed the contract for the most valuable rookie shoe in history NBA before he appeared on the field. He signed a 7-year, $ 90 million contract with Nike on May 22, 2003. Rookie Wire said the contract is worth less than the figure Reebok offered to LeBron. In the end, he chose the Swoosh brand name due to its longevity in the market. Since then, LeBron has signed a lifetime contract with Nike, believed to be worth $ 1 billion. He proves “worth every penny” as LeBron’s signature shoe is one of the most popular designs in the world today. 5 things men need to know to wear a beautiful watch Watches are a powerful aid to time, helping to enhance men’s stylish looks.

Through 2 Rap Viet casting sessions in Hanoi, young people have the opportunity to express their own personality through unique fashion sense. Among them, sneakers and chain accessory models are widely selected to match with the outfit. Design series from Nike coverage. Among them, Travis Scott x Nike SB Dunk Low Cactus Jack model attracted attention. The design was released in February 2020 with an original price of 150 USD. However, it is currently on sale for $ 2,014 on StockX. StrangeLove Skateboards x Nike SB Dunk Low with a unique pink tone will be released in February 2020. The shoe has a velvet body combined with suede. At the time of release, the sneakers were originally priced at $ 100. On e-commerce sites, shoe models are priced at $ 1,024. In sneakers, Air Jordan shows up more and becomes a trend. The shoe line expresses the hip hop style and dynamic design. In addition, the shoe models have a white – black color scheme that is easy to combine with a variety of outfits. In addition to the unique designs, some young people choose a shoe with a basic design that is easy to match. Affordable price is a strong point that makes Converse designs popular. Stussy x Nike Air Force 1 Low launched in December 2020. The design is in the third collection that Stussy has collaborated with Nike. The initial price of the sneakers is 130 USD. To own it, many fashion followers have to spend 362 USD to buy through e-commerce sites. The girls choose for themselves boots with strong designs. The thick sole is popular with many young people when it can create a height-increasing effect, helping to create a more personality shape. In addition to sneakers, chain accessories are an indispensable part of the Rap Viet contestants’ costumes. Big designs with outstanding colors are mixed with shirts or hooked on jeans by many young people. Meanwhile, large metal rings are combined with clothes to increase personality. Minh Thanh Street (20 years old) chooses clothes and accessories according to criteria that are suitable for the atmosphere, helping himself feel confident. Recently, the Salute ring has been promoted by many active fashionistas. The design appears beside the contestants with a personality style. Previously, the ring pattern was promoted by some famous stars such as Ngo Yifeng, Travis Scott …. Attending the casting session, many contestants revealed that Zing accessories are mainly designed by themselves. Young people often combine rings and rings spontaneously. RPT Duke shared with Zing: “Most of the accessories are my own choice. Besides, some models are given by friends”. Stylized bandana towels, box bags become the highlight in many outfits. Some samples of accessories have been collected by young people in Hanoi for a long time. Depending on the style, the contestants have their own taste when choosing the ring, ring, and hat design.

The slippers retail for $ 35 for infants, $ 45 for children, and $ 60 for adults. Besides brown and beige two-tone safety, customers who love the highlight can opt for pastel green sandals. The Yeezy Slide sandals sold out quickly. Screenshots. The brand quickly informed customers that the Yeezy Slide will be added at some point in June. Under the post, many people share pictures and videos of successful purchases. Meanwhile, other users expressed frustration at having to wait longer. However, not everyone loves this line of sandals. Some people confuse it: “Why would anyone love that sandals? Its price is quite expensive compared to the design”. “I think the nursing home bought the whole thing,” another account left humorous comments. Previously, Yeezy sandals were released in the summer of 2020 and winter of 2019. The reaction of the online community is no different now. Yeezy sandals version is released in the summer of 2020. Photo: @highsnobietysneakers. Kanye started partnering with adidas in 2015 from sneakers that cost several hundred dollars. Over the years, the rapper has vowed to make products more affordable, according to the report Teen Vogue . In July 2020, Kanye signed a 10-year contract with Gap to create affordable clothing lines – a move many other rappers have done with brands. For example, Cardi B with Reebok or Travis Scott vs. Jordan. Break the box of Satan shoes for $ 1,018 Lil Nas X’s shoe model was controversial, even sued by Nike, but still attracted customers.

Rares CEO and co-founder Gerome Sapp share that those who buy the Nike Air Yeezy 1 have a piece of the history of the sneakers of the world. The Nike Air Yeezy 1 was displayed at the Hong Kong Convention and Exhibition Center, China. Photo: NY Post. In a statement by Sotheby’s, the head of Streetwear and Modern Collectables – Brahm Wachter – said that Kanye West is one of the most influential shoe and clothing designers of today’s era, male rapper branded products all create. effect, spread to everyone. “This shoe is so important to the growth of Yeezy – one of the most important lifestyle and sports shoe brands in history. In 2008, it made waves in the sneakers community,” he said. more. The Air Yeezy 1 was Kanye’s first groundbreaking sneakers with Nike. It has a special impact as one of the first notation designs created for artists, not athletes. Since then, many brands have partnered with other musicians and creators to make signature shoes. Nike Air Yeezy 1 was acquired for $ 1.8 million. Photo: @ sotheby’s.

University Blue is no longer a strange color scheme with “shoe heads”. It was once seen on the Nike Air Jordan 1 Retro High OG model. This design was also enthusiastically received by many fans at launch. Highsnobiety indicates that this is a completely new color scheme for the Jordan 4. This makes it interesting for the sneakers. Nike Air Jordan 4 Retro “University Blue” is reviewed like many models released before. Photo: solebox Blog. Referring to the “UNC” color scheme, fans can hardly ignore the oversized jock card stitched on the reed. The number 23 is Michael Jordan’s shirt number, perfecting the legendary design. The shoe design by Tinker Hatfield has a soft suede upper with a black-white midsole. Similar to the previous OG Jordan 4 color schemes, the trim, heel and middle sole have small spots of cement gray. “I like it”, “This mix is ​​awesome”, “So beautiful” … are the opinions of the netizens before the release. After purchasing, many fans shared pictures of this sneakers on their profile page. However, released through the Nike SNKRS, some people responded that they were unable to purchase the product due to an error. Nike Air Jordan 4 Retro “University Blue” was released on April 28 for $ 200. On the e-commerce site, however, its lowest resale price was $ 316 for size 8 and highest at $ 471 for size 14, as recorded on the release date. Many shoe dealers in the world open to sell through the raffle (lottery). If you’re lucky, you might own this sneakers. In Vietnam, a number of stores started selling products with prices starting at 300 USD. Fans shared pictures of breaking newly purchased shoebox. Photo: @TinmartBenji. Smash Kanye West’s Yeezy sandals box After selling out on the web, the company announced Yeezy Slide sandals will be added in June for those who have not yet bought in time.

The red shirt comes out after Nike sued MSCHF. Photo: The Fashion Law. Accordingly, the shirt is considered a product mocking Nike named “Legal Fees” (roughly translated: Legal fees), sold for 66 USD. To match the design of the newly launched Satan shoe, it is also red and has a pair of horns imprinted above the complaint image. “This product adds to the persistent tease from both MSCHF and Lil Nas X over the sportswear brand. The T-shirt is similar to Warren Lotas’s rebuttal after Nike filed the lawsuit. The Fashion Law comment. Warren Lotas’s brand also once sold shirts, pencils and bumper stickers, and was mocking after a long legal battle with Nike. To the curiosity of many people, MSCHF quickly removed new products on their personal pages as well as the web. However, the online community took a quick snapshot. Satan shoes still quickly sold out despite receiving mixed opinions. Photo: MSCHF. Before that, on March 28, American male rapper Lil Nas X released the image of the Air Max sneakers, which was produced with a limited quantity of 666 pairs. The design’s controversial point is that the internal air cushion is filled with red ink. Each pair of shoes will have a drop of human blood, the manufacturer said. Followers unhappy with the product said they would boycott Nike. Thereafter, Nike confirmed that MSCHF’s shoes were made with no approval or authorization. A Nike spokesman told Input : “The company doesn’t want to have anything to do with these shoes. We have no relationship with Little Nas X or MSCHF. We have not designed or released these shoes.” As of now, some people receiving shoes say MSCHF is starting to ship products. The brand also announced it will be donating the 666 Satan shoes on its personal page.

“Looking at them, I feel creepy”, “Why could they make such a product?”, “Who dare to wear those shoes?” … are mixed comments for Satan shoes that contain Human blood marks the partnership of MSCHF and Lil Nas X. MSCHF’s creative director Kevin Wiesner revealed to CNN that 666 pairs of shoes were sold out in less than a minute. Many people became curious about Lil Nas X and his influence in the fashion industry so that this company decided to “shake hands” to cooperate. The most prominent dress on the red carpet The boy in cowboy clothes singing in a country-trap style is a common image of Lil Nas X – an American rapper born in 1999. Eonline for that he has “crazy” the world with the hit Old Town Road and bold fashion sense. When appearing at awards shows or music events, he usually does not disappoint fans. Lil Nas X stands out in colorful clothes at major events. Photo: Vogue, ELLE, Popsugar. Lil Nas X tried to break the mold with her signature style. He wears things that are considered “tough” to many people, such as contemporary clothes or bright colors. The Versace pink suit he attended Grammy 2020 has become the “nail” image in the memory of many fashion followers. Sometimes, the young star of the flower country brings the vibe of the ’90s in pants printed with embossed colors, prints of animals and flowers. It is this “out of touch” style that makes his name often appear in articles about “weird” wearing style on the red carpet. Many times become the focus of events, songs Old Town Road Making his name famous worldwide are a number of factors that determine a brand’s desire for cooperation. With an existing personality and great influence, the male rapper easily “caught the eye” of a series of fashion houses. According to research by Jing Daily The trend of cooperating with celebrities to reach customers is currently being applied by many brands. With a solid social base, consumers tend to spend thoughtless to own items like idols. Used to wear only popular clothes In the interview with The Guardian , the 21-year-old star revealed her style change process. Contrary to the current outstanding appearance, Lil Nas X admits that his youth was associated with simple, affordable clothes like Zara and H&M. Lil Nas X with simple style. Photo: eonline, power106. “Back then, plain dress was not what I wanted. I think the bolder style could raise questions about my gender. Honestly, I planned to die with that secret.” , the male singer said. However, when Old Town Road Beginning to gain charisma, Lil Nas X quickly realized that success could be a path to a different style as well as a condition for him to explore himself. He began to appear on red carpets with an attractive appearance. In June 2019, he began to open up more about his gender and tried out with a different style. The male rapper said: “I am not always as passionate about fashion as I do now. I realize that fashion is not only another way of expressing myself, it is also an important part of expressing my gender. I’m trying to build myself as a superstar and fashion will be a big part of it. ” However, Lil Nas X does not admit to herself in the fashion evolution process. In an interview, he confirmed that the building of identity thanks to stylist Hodo Musa. She is the one behind some of his most iconic looks like a neon blue suit and hot pink ensemble. Musa describes the style of Lil Nas X as “fun, adventurous, colorful”. Controversial when cooperating The lawsuit with Nike about shoes containing human blood was not the first incident that caught the attention of Lil Nas X in the fashion world. Before that, the male rapper collaborated with denim brand Wrangler and offended country music fans. The denim brand was controversial when it collaborated with the male rapper. Photo: @wrangler, Vulture. He and Wrangler created a line based on one of the lyrics Old Town Road . “Gucci’s cowboy hat, Wrangler on my booty” is a controversial advertisement. Many people accused the brand of not taking the customer seriously and “ruining the cowboy name”. One netizen wrote: “Real cowboys wouldn’t wear these or care about stupid songs.” “Wrangler is a brand for outdoor activists, farmers and workers. So I don’t think this is a good campaign to run for this brand,” said one fashionista. Some even said that they would no longer buy Wrangler products. Then , Insider Contacted both the brand and the male rapper but received no response. Many people began to doubt that the brand and Lil Nas X deliberately created the above situation to attract customers. Similar to the recent Satan shoe incident, although controversial, products still sold out within minutes.

The female singer is one of the few artists to own a limited edition of the shoe collaboration between Lil Nas X and the company MSCHF. The design is sold for $ 1,018 corresponding to the number in the Bible. Miley wears shoes containing human blood. Photo: @mileycyrus. However, the image of the female star was quickly criticized, receiving mixed opinions from netizens. Many people disagree with how influential artists promote devil-themed products. Others decided to unfollow and boycott Miley Cyrus. Account @ m.araa : “Goodbye Miley, I won’t idolize you anymore. Why support this? It’s sad to see Satan shoes on your feet. I beg God forgive her for her sins”. While many famous artists oppose the idea and do not buy any product related to the devil, Miley’s act of wearing shoes containing human blood goes against the masses, causing her image to lose sympathy to the public. them. Previously, Nike decided to file a lawsuit against MSCHF because of the launch of the shoe line with Lil Nas X. The brand says MSCHF influences its brand’s image by tweaking its shoe design with a religiously sensitive theme. The firm’s own lawyer has had evidence of confusion in the story of Nike authorized, approving the production of Satan shoes for MSCHF, as well as calls to boycott the brand from customers around the world. Nike asked the court to immediately stop the company from continuing to execute orders for the Air Max 97 shoe model containing human blood, and to claim damages. MSCHF’s Air max 97 shoe design in partnership with Lil Nas X. Photo: Page Six. On March 28, the American male rapper released an image of the Air Max sneakers, a limited edition of 666 pairs. Each shoe is numbered x / 666. On the shoe body, there is a symbol of the 5-pointed star of Satan, which changes like a keyring, attached to the belt. Inside the shoebox in the biblical passage Luke 10:18 mentions the story of Satan being banished from heaven: “I saw Satan falling like a bolt of lightning from heaven”. The controversial point of the shoe model is that the air cushion inside is filled with red ink. Each pair of shoes will have a drop of human blood, the manufacturer said. The price is 1,018 USD, corresponding to the number in the Bible. Lil Nas X received much criticism from netizens. Photo: NBC News.

MSCHF’s Satan shoes recently caused controversy when it contained human blood. In addition, the creation of products based on Nike Air Max 97 prototypes caused the company to face lawsuits from American brands. Shoes contain human blood According to the Page Six , Lil Nas X and MSCHF teamed up to release $ 1,018 sneakers. Above the shoes print the scripture Luke 10:18 mentions about Satan being banished from heaven. In addition, the manufacturer revealed that each shoe will have a drop of human blood. The design is created based on the look of the Air Max sneakers. Shoes containing human blood are withdrawn, the buyer gets money back. Photo: GQ. The product is constantly receiving negative comments on the forums. Meanwhile, MSCHF is facing a lawsuit from Nike. The American sportswear brand believes that shoes contain human blood that directly affects reputation. Many people think Nike is a shoe company that makes human blood. Reuters reported that Nike had won on April 1 in a legal battle with MSCHF. Judge Eric Komitee ruled that the bloody shoe company had violated the Nike brand and had to stop all orders. In addition, the company had to recall all sneakers that were sold. Customers who have purchased shoes will be refunded. H&M series of products were recalled In 2019, H&M had to recall 9,000 sets of children’s pajamas because they did not meet the national fire safety standards. Products are sold at H&M stores nationwide and online from July 2018 to May 2019. The US Consumer Product Safety Commission also urged users to immediately stop using the two types of pajamas that were recalled. They can contact the H&M fashion house representative for a full refund and receive a gift card worth 20 USD. Despite being reasonably priced, children’s pajamas have been recalled for failing to meet safety standards. Photo: H&M. In April 2019, the Swedish fashion house recalled 980 sets of children’s bath robes. The product violates safety standards and is not allowed to continue sales. Earlier, in 2013, the Swedish brand recalled feather hats at stores in the US. The product is said to have colorful, unsuitable for local culture. The complainant argued that the traditional costumes of the Indian chiefs were not accessories to wear in nightclubs and dance to the music. Louis Vuitton shirt Insider reported that Louis Vuitton brand received criticism when launching a shirt inspired by the country of Jamaica. The shirt pattern does not match the colors featured on the national flag. The design, called Jamaican Stripe Jumper, is priced at $ 1,366. Japanese cotton woven shirt pattern in green, yellow and red. Many people called for boycotts and demanded that the French brand have a clear answer. Louis Vuitton quickly recalled the entire product and removed the design’s image from the web. The colors on the French fashion house are different from the image of the flag of Jamaica. Photo: Insider. The girl has the talent to make shirts from discarded shoes Nicole McLaughlin is famous for her ability to use recycled materials to make clothes.

This is a male rapper shoe used to wear on stage Grammy 50th. Design has an estimated selling price of more than 1 million USD. The Air Yeezy 1 was Kanye’s first groundbreaking sneakers with Nike. It has a special impact as one of the first notation designs created for artists, not athletes. Since then, many brands have partnered with other musicians and creators to make signature shoes. Nike Air Yeezy 1 is expected to cost more than $ 1 million. Photo: @ sotheby’s. “This shoe was so important to the growth of Yeezy – one of the most important lifestyle and sports shoe brands in history. In 2008, it made waves in the sneakers community,” said Brahm Wachter. – Sotheby’s Streetwear and Modern Collectables – share. This design introduced Nike Yeezy to the world, Sotheby’s said, redefining what it means to be a shoe. “Exclusive to Kanye, Air Yeezy is a completely new silhouette, designed for an artist instead of an athlete, paving the way for many artists’ collaborations today,” the auction firm shared. Previously, Nike only worked with athletes. Kanye West is a significant breakthrough for the American brand. While not the only one who designs, Kanye West has a major influence on the look of the Nike Air Yeezy. This shoe is sold by collector Ryan Chang. It will be on display at the Hong Kong Convention and Exhibition Center (China) from April 16. Sotheby’s claims the Nike Air Yeezy 1 and Nike Air Yeezy 2 are the most coveted by collectors. Photo: @ sotheby’s. How should men match with sneakers? Choosing the right clothes when wearing shoes helps the boys look stylish and youthful.

Mohamed Al Safar is a name that is not unfamiliar to those who love sneakers. His collection includes unusual sneakers, exclusive and rare accessories in the world. Photo: @mohamedalsafar.

Al Safar owns many shoes that have never appeared on the market. He even has shoes with a limited number of 3 products in the world. Each pair has its own history and story. Photo: @mohamedalsafar.

The Al Safar collection has many Jordanian models, especially the 1st and 4th series. Jordan 4 debuted in 1989 – the year Al Safar was born. This is the reason he has special affection for this product line. Photo: @mohamedalsafar.

“Al Safar’s home is like a museum with designs that go beyond pure economics,” commented GQ Espanã. He also has a room with 400 pairs of sneakers in a plastic Crep Protect box with a transparent front, sorted by pattern, color, and importance order. Room temperature is always maintained at optimum level. Their total value is estimated at about $ 1 million. Photo: @mohamedalsafar.

According to the writer of GQ Espanã, Al Safar owns the exclusive Supreme x Louis Vuitton accessory, the Kaws x Dior picture worth $ 10,500 – one of 500 products available worldwide. Photo: GQ Espanã.

Not only Nike, Al Safar’s collection also has the appearance of Yeezy. The “spoils” he collected include model Don Kanye Red – designed by Kanye West created with Louis Vuitton in 2009. These are unique shoes that few people have. In addition, two never-produced prototypes of the Yeezy 1050 are included in his shoe set. Photo: @mohamedalsafar.

Al Safar collects shoes primarily for Nike and Air Jordan for their own pleasure, not for making money by following trends. To update the collection, the “head of shoes” born in 1989 buy 20-30 new designs every month. Photo: @mohamedalsafar.

The Bahraini man started collecting sneakers when he was in high school as an act of rebellion against a strict school uniform. Because the school allows students to choose their own footwear. Photo: @mohamedalsafar.

Not only shoes, Al Safar also actively posted pictures of casual clothes. His usual matching formula is a T-shirt combined with shorts / long pants and indispensable sneakers. Besides, he also likes to use accessories such as sunglasses, bags to complete his look. Photo: @mohamedalsafar.

Mohamed Al Safar (born 1989, Bahraini nationality) is one of the largest shoe collectors in the UAE. He is the director of the family owned Al Safar Group. His passion for sneakers started when he was a student and was “fueled” when he went to the US to study abroad. Photo: @mohamedalsafar.

Al Safar has no plans to monetize his collection. “There are two types of sneakerheads: people who buy shoes to play and buy to make a profit. I only buy what I like. I am not interested in making money from them,” said the collector. Photo: Edgar.

A 17-year-old male student’s $ 1 million shoe room Dylan Cohen makes money buying and selling rare sneakers.

From Mark Ehren, tagesschau.de The company is located in a place that actually stands for old industry. The automobile company General Motors (GM) has its headquarters in the US metropolis of Detroit. The start-up StockX also resides on Woodware Avenue – whose business does not deal with tires, but with rubber soles. Among other things, sneakers are traded on the StockX Internet platform, sometimes at horrendous prices. The name of the roughly five-year-old company could suggest that it trades in stocks. In fact, it refers to inventory.

A kind of eBay for sneakers

However, StockX hardly has any shoes in stock, but functions primarily as a trading platform. Similar to eBay, the platform brings buyers and sellers together. But in contrast to the well-known auction house, StockX checks the offered goods for authenticity and condition before a transaction. Sellers have to send in their items, the company sends them to buyers after the authenticity and quality checks and processes the payment. At StockX, the motto is: the rarer and more unusual a model, the more popular it is – and the more expensive it is. The prices of some shoes run into six figures. But sneakers for just under 20 euros are also on offer. The price jumps can be enormous. StockX users can see the development in graphics that are confusingly similar to stock market charts. A model was recently offered with a surcharge of almost 30,000 percent compared to the recommended retail price. For its service, StockX collects a commission of three percent plus a transaction fee of almost ten percent for new users.

More than seven million transactions

The high fees apparently do not deter customers: In the past year, StockX processed more than 7.5 million transactions and posted sales of more than 400 million US dollars. More sneakers are now being traded on StockX than on eBay. Company boss Scott Cutler worked for the auction portal before moving to the start-up in 2019. Cutler also gained professional experience in management positions at the New York Stock Exchange.

Eminem and Mark Wahlberg on board

The boom in the sneaker business has long since attracted investors. According to its own statements, the company is now valued at $ 3.8 billion. In addition to traditional investment companies, two celebrities from the entertainment industry are also involved in StockX: the rapper Eminem and the actor Mark Wahlberg. The growth should continue. In addition to sneakers, clothing, handbags and watches, electronic items can now also be traded on StockX. And the company is now also considered a candidate for an IPO.

On April 13-14, the program Rap Viet held season 2 casting in Ho Chi Minh City. Candidates were present at the event with outfits that show off their own personalities. Many people choose to dress with a street vibe. Accordingly, sneakers are an indispensable part to complete the hip hop outfit.

This group of friends attracts attention with the style of clothing that is similar to the street spirit. Nike sneakers, adidas shoes and colorful outfits became their common point. The most prominent is the human race adidas NMD pair in collaboration with Pharrell Williams with contrasting white Equality characters on Primeknit. The design is currently available for $ 436.

The Air Jordan shoe line was chosen by many young people in Ho Chi Minh City at the Rap Viet casting. The guy in the photo was wearing a simple black suit with a pair of blue sneakers and a gold-tone logo.

Another shoe that stands out equally when it is mixed with two tones of orange – blue with Nike swoosh marks contrasted on a white background. The highlight for the whole is the Jordan character embroidered behind. The Air Jordan 1 Low Royal Yellow model sells for $ 176.

This guy opted for black-tone Nike shoes and accented with off-White neon orange laces with the words “shoesinois” printed on the body.

Another version of the Air Jordan 1 called Shattered Backboard blends the main orange and black tones with Jordan letters embroidered on the heels. Most candidates choose simple outfits to match with outstanding accessories. The price of this product is currently 358 USD.

The unique Air Jordan 1 Off White Retro High Chicago with a leather cloth cut in the swoosh pattern of Nike attached to the shoe body. Products are sold many pages for more than 7,000 USD, including Farfetch. The green shoe model is the Nike Air Jordan 1 Retro High OG Obsidan line, priced at $ 1,069.

Not only Air Jordan, Balenciaga’s track trainers also appeared at the Rap Viet casting with ivory white and orange tones at the base. The text of the BB logo and the shoe’s size are also engraved on the nose. The price of the product is 1,070 USD.

Many young people express their creativity with the way of changing simple sneakers, becoming different by custom (redesigning the shoe, using paint to draw pictures on the shoe body).

A black tone outfit is accented by sneakers printed with a cartoon character image covered with colorful tones from a Vietnamese brand.

This contestant preferred the Skechers One Punch Man Saitama version with printed jogger pants and contrasting black and white Paisley T-shirt.

Not choosing sneakers like many other contestants, Dang Nhat Hau chose Dr. boots. Matens version William Blake 1460, priced at 199 USD.