In the eyes of the industry, although rice has opened up a new scene of eating and catering for one person, convenience and speed are more important for young people today. This kind of light cooking rice is between self-cooking, takeaway and self-heating rice. From the perspective of the essence of the product, there is not much innovation. How to make consumers pay for repeated consumption after a few adventures has become a problem that fans need to face.

Expected revenue to exceed 60 million yuan

The light cooking rice brand Fanhu announced that it has completed two rounds of financing in the first half of this year, the angel round and the A round of tens of millions of yuan, of which the angel round financing was completed in February 2021, and it was exclusively invested by Qiaqia Food Family Fund Xinxian Capital. Ten thousand yuan RMB, A round of tens of millions of yuan in financing was completed in May 2021, led by Lenovo Star, followed by Zhuopu Investment. Both rounds of financing were funded by FoodPlus Capital, a boutique investment bank focused on the food and beverage industry, as the financial advisor. .

According to He Hua, the A round of financing will be used for brand marketing and supply chain optimization, in order to further consolidate Fanhu’s advantages in the field of light cooking rice and lay a solid foundation for Fanhu’s future growth.

It is understood that Fanhu is an emerging brand established in the second half of 2020. In January 2021, its products will be officially launched on the Tmall flagship store. By June 2021, the revenue will reach more than 5 million yuan, and the January revenue when the Fanhu product is officially launched is less than 100,000 yuan.

The product that Fanhu has already launched is the quick-cooking claypot rice, which can cook a pot of claypot rice with crispy rice in 15 minutes, and has achieved standardized cooking in different ways such as open flames, microwave ovens, rice cookers, and induction cookers. Currently, Fanhu’s products include Lamei Sambo Claypot Rice, Smoked Bacon Claypot Rice, and Chopped Pepper and Little Silver Fish Claypot Rice. Flavors under development include Xuanwei Ham Claypot Rice, Yunnan Style and Sichuan Style. The highest sales volume on Taobao is the Cantonese-style wax-flavored casserole claypot rice, with a monthly sales volume of more than 8,000 copies. The price with a casserole is about 28 yuan/box, and the price without a casserole is about 23 yuan/box.

Xinxian Capital Investment Director Liu Yuan believes that claypot rice originated in Guangdong and Guangxi but spreads all over the country. There is no obvious geographical restriction, the production process is complicated, and the requirements for raw materials, heat, and sense of operation are high. It is popular with consumers but difficult to achieve. Home-made products. Fanhu provides consumers with a complete set of product solutions, and provides consumers with raw materials and cooking tools casserole. This is precisely the biggest advantage compared to the existing self-heating claypot rice products. Fanhu cuts into the rice category through claypot rice, and expands to other categories related to rice and rice in the future, which has the potential to create a matrix of multiple explosive products.

Shen Meng, director of Chanson Capital, believes that Fanhu is in line with social consumption preferences, and the demand for products and services such as Fanhu has increased significantly in the habits of young people.

Regarding the planning of the future product line, Fanhu said that on the one hand, it will continue to cultivate claypot rice, and on the other hand, it will dig out special rice delicacies from various places. Fanhu has a certain degree of confidence in the light cooking rice market, and Fanhu has an expected revenue of 60-80 million yuan in 2021. In terms of market competition, Fanhu said that it will build core competition barriers from the aspects of market size, product mix and product strength, consumer perception, supply chain foundation, brand marketing and market launch.

Fanhu VS Instant Products, Takeaway

Fanhu regards ready-to-eat products as its main competitive category, which means that Zihai Pot, Kaixiaozao, Mo Xiaoxian and traditional instant noodles are all competitors.

According to Nielsen data, in the first half of 2019, China’s instant noodle market sales increased by 7.5% year-on-year, and overall sales increased by 1.4% year-on-year. Last year, the sales volume of instant noodles reached 40 billion packs. As an instant noodle “giant” company, Master Kong and Uni-President’s revenue and net profit have both achieved significant increases in 2020. Last year’s “Double 11”, since the hot pot sold 100 million in 21 minutes, becoming the first merchant to break 100 million in the convenience and fast food category on the day of the shopping festival. After experiencing the downturn in 2013, the instant noodle market in my country began to turn around in 2018 and 2019.

The food delivery industry also competes with Fanhu on the same stage. Our foreign sales market is in a stage of rapid development and has not yet reached saturation. Data shows that as of March 2020, the number of online food delivery users in China reached 397.8 million, and the utilization rate of food delivery users reached 44%; among them, the number of online food delivery users on mobile phones reached 39653 million, and the utilization rate reached 44.2%.

He Hua believes that the concept of quick-cooking rice is different from self-heating rice and frozen vegetables. Both self-heating rice and frozen vegetables are instant products, while the fast-cooking rice provides users with cooking solutions. The shelf life of Fanhu’s products is only 6-9 months. The ingredients are raw and do not contain any additives. “Different from the lazy house fast food on the market for the Z generation, Fanhu’s target users are positioned at the refined white-collar workers and senior middle class who are over 26 years old, have financial foundations and have requirements for dining quality, aiming at the homeowner table scene. Hua said.

However, economist Song Qinghui believes that rice is almost half-finished to provide pre-made meals, so it needs to be cooked with the help of open flames, microwave ovens, etc. This kind of one-person meal only solves the problem of raw materials, but does not solve the problem of cooking methods, especially For many office workers, the light cooking of rice seems to be just “changing the soup without changing the medicine.”

Some consumers said: “Claypot rice with casserole is actually very’chicken ribs’. Since it is already a fast-food meal, it is more simple and convenient. If you really want to cook by yourself, it will be more ritual. “Some netizens even said on Fanhu’s flagship store on Tmall: “Isn’t Meituan takeaway fragrant? You have to cook it yourself if it is expensive.”

There are also some consumers who bought the casserole because they bought rice and gave it to the casserole. However, in the evaluation of the Fanhu Tmall flagship store, there are not a few complaints about the quality of the casserole: “The casserole will crack after only one use.” “Don’t expect peace. The same casserole I bought.”

“Although Fanhu’s product positioning is healthier and better than instant products and convenience foods, and the segmentation level is higher, the price is also higher, and the targeted user groups may not be as big as lower-end products.” Shen Meng said that Fanhu has a certain market demand basis. If new products can be launched continuously, rapid growth may occur, but it also requires continuous investment of resources. Beijing Commercial Daily reporter Qian Yu Baiyang intern reporter Yan Hui (photo source: Fanhu Tmall flagship store)

The full moon of the fourth lunar month, or May 26, 2021 of the solar calendar, is a day of prosperity, the atmosphere fluctuates strongly, so feng shui expert Phung Gia reminds that these 10 taboos should be avoided if possible on full moon days. April lest bad luck, fortune dissipate, illness clings. 1. Do not fish or kill animals lest disease cling, destiny decline. 2. Avoid exposing the bottom of the rice barrel, lest there be hunger and crop failure for a whole month. 3. Abstain from husband and wife affairs, otherwise they will lose their vital energy, and the children born will not be healthy. 4. On this day, yin is prosperous, avoid letting children cry and make people pay attention and follow. 5. Do not say bad omens, slander, swear words, or quarrel to attract marketing and trouble. 6. Limit wearing white and black because these two colors are often associated with mourning, the deceased. 7. Avoid lending money because this means that you give away your fortune. 8. Avoid going to places with heavy negative energy such as graves, morgues, deserted places, hospitals, especially those who are weak in spirit, or in poor health… lest illness, chronic illness. 9. Avoid breaking or damaging furniture lest it be a harbinger of loss of wealth, bad luck, and family insecurity. 10. Avoid price bargaining and then don’t buy lest it affect other people’s business luck. The taboos above mostly belong to folk beliefs, so believe it or not, we should avoid letting everything be smooth, convenient, and psychologically relieved. * Information is for reference only.

The island is truly wild, the beach is clean with many blooms and moats. Despite its beauty, at present, Nha Nha Islet has only two households, and does not have any motels or catering services. Therefore, this place is favorably named “Robinson Island Vietnam version” by the ‘locals’. Photo: Internet The road to Nha Nha Islet is also relatively simple, even more convenient because it does not have to waste time waiting for the train. Starting from An Hai beach, fishermen here can take you to the island at any time for only 50,000 VND / person or travel by canoe for more than 150,000 VND. Experience a small wooden boat ride to the sea to help you immerse yourself closer to the clear blue water here. Photo: @ tuyetnga27 Photo: Quoc Tuan Photo: Internet Coming to Nha Nha Islet, visitors will be overwhelmed by the wild, amazing beauty and especially the few people, the mountains of trees covered with moss of time. The island is like a paradise when covered with rolling mountains, lush green trees and sandy beaches. This place is pristine beauty, the water allows you to see every coral reef on the bottom. An interesting experience when coming to Nha Nha Islet is that you can leisurely catch snails, fish on the rocky shore, climb mountains, explore caves or set up camps near the beach with many interesting experiences. . You can trek up to the highest rock on the island, to admire the panoramic sea a emerald green color in harmony with the green of the trees and the blue of the sky. Photo: Internet Nha Nha Islet is also an ideal destination for beautiful sunrise and sunset. You can wake up in the early morning to watch the sunrise or the golden sunset beyond the sparkling and magical horizon. The ideal time for the journey to Nha Nha islet is from March to August every year, because the sea is quiet now. Mai Nha Islet is a wild but very charming land with attractive landscapes. Come here to explore! Photo: Thanh Trung Photo: Internet

In the water season, or when the flood overflows, even though the herbaceous plants have been drifted away, the industrious still cling, rising from the mud. In the past, gardening people pulled this tree to eat through hunger. Then so, the days passed gradually, industrious became the specialty vegetable dish of the people of the South, with high economic value. Currently, these vegetables bring to urban areas cost a few tens of thousands of dong to hundreds of thousands dong a kilogram and sometimes still “out of stock”.

Vegetable spinach.

Processing the industrious vegetables in the Mekong Delta style is very simple. Raw edible spinach is considered to be the best, retaining its nutrients when dotted with braised fish and braised fish juice. The crunchy, supple stalks combine with the richness of the dipping sauce to create a rustic but delicious dish! Or when there is no food at home, pick up a bunch of spinach, wash them, cut them into pieces, boil them with boiling water, pick them up with soybean sauce, soya sauce, and soy sauce all run out of the bottom of the pot of white rice. A little more picky can be salty. Salted and sour salted islet (for a few days), often served with main dishes such as braised meat, fried fish … Stir-fried island with shrimp, meat, heart is the favorite drink of gentlemen. .

Cu Neo also appears in hot pot dishes of the Southern people. Especially hot pot sauce, fish sauce warehouse, if there is a lack of industrious (or tai Tuong vegetables), even a multitude of other raw vegetables will feel lacking something. Not only hot pot sauce but also in the sour soup pot of Western people, industrious to help increase the taste, strange taste. Because in that fragile amaranth, there is a mild acrid taste, a light sweet taste and a salty taste of alluvial flavor.

The old chapel of the Nguyen family church. (Photo: Thanh Thuy / VNA)

For hundreds of years, the ancient houses have been considered as unique treasures of the people of Hoi Ky village, Hai Chanh commune, Hai Lang district in particular and the people of Quang Tri province in general.

However, under fluctuations of wars, natural disasters, time, now the preservation, restoration and transmission treasure This is for the next generations who are having many difficulties. To protect the ancient house is not only the efforts and efforts of the homeowner, but it is necessary to enter and care of the functional branches …

Unique cultural “heritage” of a countryside

Located next to the romantic O Lau river with three sides bordering the river, Hoi Ky village was established about 500 years ago. Considered land “Spirit of masterpieceSo this place is chosen by many mandarins, landlords, and wealthy families as the place to build land and build a house.

The old-school houses were born like that. Currently, Hoi Ky village also has 16 old communal houses, of which there are 15 houses and 1 family church. Most of the communal houses here have a lifespan of over 100 years. In particular, there are many houses with a lifespan of more than 200 years such as the house of Mr. Duong Quang Dan, descendants of Mr. Ky’s house (the rich man of the old landlords village); the house of Mr. Duong Van Tue, a descendant of the chief physicist; Mr. Nguyen Tien Dung’s family is descended from Mr. Do …

Taking us around the village, Mr. Nguyen Be, Secretary of the Branch, Head of Hoi Ky village said that each house of Hoi Ky ancient communal house has its own unique spirit of ancient architecture and lifestyle. To make these unique homes, its owners have to store wood for many years.

Those are the types preous wood Chosen for size color, block-tight box. The craftsman chosen to build a house must also be highly skilled. Every detail, even the smallest, of the house is meticulously designed.

In particular, according to many people, when the house is completed, when the house is checked and accepted, the owner will use a large mug of water to pour into the joint position between the wooden pillars. The house is rated when water does not flow through those locations; If the water is leaking, the landlord will “arrest” the worker. Therefore, each old house is an expensive and enthusiastic work of art, valuable in terms of history, culture, architectural art of both the builder and the owner.

Designed in the form of 3 rooms with 2 wings or 1 room with 2 wings, the middle room for ancestor worship and reception desk, the Western room for men to live and the East room for women to live, the houses here are all bearing signs The private countryside of the Central region when there is a mezzanine known as “tra” to store rice, rice, utensils and is a shelter for families when flood water rises.

Hoi Ky schoolhouse has a distinctive design with many typical architectural elements such as roofing with tile; the textbook door opened and closed like a book; The system of incense sticks, columns, trusses, racks are elaborately carved according to the aesthetic of the homeowner, depending on the class of mandarins or landlords to have suitable and diverse patterns …

Away from the bustling life of the city, to the old house of Mr. Nguyen Tien Dung (56 years old), Hoi Ky village, Hai Chanh commune, visitors may think they are lost in the past with the areca trusses. rows of betel nuts, yellow apricot trees in front of the alley and green tea trees are carefully trimmed.

Mr. Dung is a descendant of the 5th generation teacher Do, one of the famous people in the village in the past. Carrying out ancestral training, up to now, many generations of Mr. Dung’s family have preserved and kept the old house order. His house has a panel called “Four great roads” roughly translated as 4 generations of father-son-grandchildren always living in the same house. This is the advice and desire of the person who gave birth to this house to send to generations and descendants.

Currently, Mr. Dung’s family has two old-school houses, in which the main house in the middle of a room with two roofs is still relatively intact, but the other house has been modified and restored to serve the needs of use. like preserving the house.

Mr. Dung confided: Carrying out the teaching of his ancestors, his family is still trying to keep the house order according to instructions. Currently, the most difficult problem in preserving and conserving ancient traditional houses is the severity of natural calamities, especially before storms and floods like last year. Not only his family’s communal house, but also other families were severely degraded, and the structure of the house was damaged.

The roofs of the ancient houses of Hoi Ky are covered with tile (yin and yang). (Photo: Thanh Thuy / VNA)

It is very difficult to preserve the old traditional traditional houses, when the cost is very high and skilled workers are very rare. The temporary way in the short term is to keep the ancient system of the old chest intact and repair damaged places with bricks, cement …

Mr. Dung said his family had to repair many details such as the roof, the body, the front porch support system … to be able to serve the needs of using as well as protect the house.

Hundred year old school house conservation

In the two old houses of the Dung family, the East house was repaired with a concrete wall, the floor was re-tiled with flower tiles, the tile was also new in a modern style instead of tile. double-door instead of scientific door … However, the system of trusses and ancient chest is still intact with separate motifs. For the main house in the center, it still retains the ancient features, has not been affected much in the structure and construction structure. However, the system of pillars on the front porch and wall was repaired, renovated, built with cement …

Like Mr. Dung’s, Duong Quang Dan’s house is also in a similar situation, although the system of the communal house still remains unique because the system of ancient temples over 100 years old, scientific doors and tile …

However, due to the time factor, the house was degraded, Mr. Dan also restored the house to suit the needs of use. The 4-pillar system in front of the eaves has been rebuilt with concrete, the side of the house is rebuilt with cement walls, the floors are tiled with flowers … This is the common feature of most ancient houses in Hoi Ky village today. . In order to suit the needs of use as well as overcome the impact of time and natural disasters, most ancient houses are renovated and remodeled by the owner.

With a unique imprint on the personality and soul of a countryside from the time of opening and setting up a hamlet, but today, this communal house is facing the fierce of time and natural disasters. Currently, many houses have been seriously degraded. Besides, the repairs encountered many difficulties when the implementation cost was very high. Most of the houses are renovated in the form of renovation when it is not possible to restore the original condition according to the original design.

A house of Hoi Ky ancient chest has been repaired and refurbished. (Photo: Thanh Thuy / VNA)

Mr. Bui Van Sinh, Chairman of Hai Chanh Commune People’s Committee, said the biggest difficulty in preserving the throne ancient communal house Currently, they are not properly preserved but mainly rely on the restoration of the house owner. Because of the difficulties in the maintenance and maintenance funding, many families want to sell old traditional houses because of the above reasons.

Facing this situation, the commune held propaganda and advocated people not to sell but to take measures to protect and preserve for the next generations. The commune government is also working with the Hai Lang District Department of Culture and Information to develop a project to connect Thac Cho – ancient village of Hoi Ky. Hopefully, the development of tourism will bring economic efficiency, help people restore, repair and protect as well as contribute to promoting the beauty of Hoi Ky ancient village to tourists from near and far.

The Hoi Ky ancient communal house system is a unique culture left behind by the ancestors’ generation that needs to be preserved and passed on to the next generation. However, to accomplish this, it is necessary to enter the conservation functions according to the original values ​​of the old traditional houses.

Mr. Do Van Binh, Director of the Department of Culture, Sports and Tourism of Quang Tri province, said that Hoi Ky ancient village is a distinct advantage of Hai Lang district in terms of culture and history, this is also a place to visit. full of fun.

In order to promote the value of the old traditional houses, in the coming time, the Department will direct the professional departments to continue studying and preparing documents to recognize the title of Ancient Village, creating a premise for tourism development. community to attract domestic and international visitors to visit. Thereby, it creates conditions for promoting the unique image of Hoi Ky ancient village as well as generating income for the locality, contributing to the protection and restoration of ancient traditional houses.

The Department will accompany the locality in planning and mobilizing tourism development resources associated with conservation, restoration, embellishment, and promotion of the values ​​of culture and heritage … /.

The roofs of the ancient houses of Hoi Ky are covered with tile (yin and yang). (Photo: Thanh Thuy / VNA)

Each house has a diaphragm, which is the advice of the ancestors to leave for their descendants. (Photo: Thanh Thuy / VNA)

The house of Mr. Nguyen Tien Dung (56 years old), Hoi Ky village, Hai Chanh commune, the 5th descendant of teacher Do, one of the famous people of the previous village has been restored due to natural disasters and space. (Photo: Thanh Thuy / VNA)

The house of Mr. Nguyen Tien Dung (56 years old), Hoi Ky village, Hai Chanh commune is the 5th descendant of Mr. Do, one of the famous people of the village before. (Photo: Thanh Thuy / VNA)

A house of Hoi Ky ancient chest has been repaired and refurbished. (Photo: Thanh Thuy / VNA)

All the doors of the old traditional houses are locked doors that open and close like a book. (Photo: Thanh Thuy / VNA)

The system of trusses of the ancient communal house is engraved elaborately. (Photo: Thanh Thuy / VNA)

The system of trusses of the ancient communal house is engraved elaborately. (Photo: Thanh Thuy / VNA)

An ancient painting over 100 years old has been preserved by the people to date. (Photo: Thanh Thuy / VNA)

The old chapel of the Nguyen family church. (Photo: Thanh Thuy / VNA)

The old chapel of the Nguyen family church. (Photo: Thanh Thuy / VNA)

The house of Mr. Nguyen Tien Dung (56 years old), Hoi Ky village, Hai Chanh commune, the 5th descendant of teacher Do, one of the famous people of the previous village has been restored due to natural disasters and space. (Photo: Thanh Thuy / VNA)