Mr. Goosdeel affirmed that this situation shows that in order to be able to deal with future disasters, it is necessary to quickly change the perception that drugs are not a problem of only one person, but that it is affecting people. community at large in more ways. In the report, EMCDDA warned that drug addicts now have access to a wider range of drugs, with higher purity. In 2020 alone, 46 new drugs were discovered in the European Union (EU). In the context of many countries imposing restrictive measures to prevent and control the COVID-19 epidemic, whereby, discos and bars must close at night, reducing the drugs used on special occasions. parties such as ecstasy, consumption of some has increased significantly, especially the purchase and sale of the compound benzodiazepine, often prescribed for sedation. In addition, the EMCDDA report also noted that the authorities had seized a record amount of cocaine in 2019, with 213 tons, much higher than 177 tons in 2018, and the number of people who had to detox for the first time as well. Strongly increasing.

LTS: Working at the first newspaper to charge readers in Vietnam, journalist Tran Tien Duan, Editor-in-Chief of VietnamPlus e-newspaper said that charging readers is a trend of the world’s press. To collect fees effectively, newsrooms must orient the production of content for paying readers that specialize in specific areas and must make a worthy investment to improve the quality of articles. Big, hot issues are at the forefront. VietNamNet would like to introduce the following article of Mr. For online newspapers, revenue is mainly from advertising and media contracts. However, now, there is a big shift when businesses choose advertising media through social media more instead of advertising on electronic newspapers. The transformation of advertising methods and the reduction of revenue is a really challenging economic problem for newspaper leaders. E-newspapers want to survive and develop, they need to find new forms of journalism economy, in which fee collection can be a solution for electronic newspapers in Vietnam. Editor-in-Chief of VietnamPlus Online Newspaper Tran Tien Duan Fee collection at VietnamPlus e-Newspaper There are many newspapers in the world such as Wall Street Journal, New York Times, Washington Post (USA), Financial Times, The Economist (UK), Svenska Dagbladet and Aftonbladet New Media (Sweden), Folha de São Paulo (Brazil). .. had early success with the digital-based fee model, before the growth of online advertising revenue slowed down and even declined in recent years. In addition, a harsh reality that has emerged in recent years is that up to 75-80% of digital advertising revenue flows into the pockets of two giants Google and Facebook. Because of that, newspapers found that they could no longer depend on advertising revenue, so charging readers really became a trend of the world press. On June 20, 2018, VNA’s online newspaper VietnamPlus became the first and only Vietnamese press agency to collect fees for reading content on digital platforms. Every day, VietnamPlus only distributes about 5-10 fee-based articles, including in-depth analysis articles, exclusive interviews, etc., produced by the newsroom itself, or translated under the franchise of major press units. In the world. Because the quantity of news sold is small, it does not affect the provision of essential information to serve readers and still ensures the principles and orientation of the VNA. VietnamPlus is the national foreign affairs electronic newspaper under the VNA. Therefore, the newspaper has many advantages due to the information system of the VNA and from 90 resident agencies at home and abroad. Therefore, VietnamPlus has more advantages when it comes to building specialized and in-depth content for its premium products, creating “commodity” products of high value and use value. Target a wide audience willing to pay to own that unique article or news. Interface of fee collection page of VietnamPlus newspaper The content that VietnamPlus has been collecting fees for focuses on 4 main areas: Politics – society, world, economy – technology and culture – sport. These articles are analyzed from multiple perspectives, and more importantly, have a lot of exclusive information because they are provided quickly, timely, and attractively by resident correspondents abroad. public interest. Regarding access organization, while The Straits Times and other fee-based online newspapers often put both paid and free content on the same website, Vietnam Plus separates the fee to https: //pay.vietnamplus.vn and free at https://vietnamplus.vn. This is to avoid offending readers who are not used to paying for e-newspapers, but will also affect the ability to cross-promote for subscriptions. In the near future, the newsroom is also planning to change it to allow partial reading, creating an incentive for users to be willing to pay. Taking the first step on a new path, VietnamPlus e-newspaper has constantly learned from the electronic newspaper fee models in the world, researched the information needs of domestic readers to build and develop this model. in your own newspaper. Currently, VietnamPlus uses many strategies to achieve its goals: Periodical newsletters, information on specific topics (politics, economics, culture, science) to attract subscribers to target each audience. customers and targeting each specific customer group on Facebook, Google does not use advertising to bring its posted content to potential new customers. Vietnamplus aims to continue to produce high-quality, long-form content such as mega-story, long-form, and not only restrict the content to economic, financial, strategic, and business secrets, but also open it up. other fields such as technology, sports, entertainment, politics, new trends, forecast information… and collect fees from these articles. Some problems raised in electronic newspaper fee collection In the economic activities of journalism, in order to collect fees effectively, newsrooms must orient the production of content for paying readers to specialize in specific areas and must make worthy investments to improve the quality. posts. Big, hot issues come first, otherwise there would be no reason to convince people to subscribe. Because the readers who can afford to pay are often businesses, researchers, press agencies, people with high income and qualifications, they need information from experts, managers, comment on a topics that are important to them. A newsletter from the VietnamPlus e-newspaper Through polling and surveying the groups and individuals that buy information from VietnamPlus, they found that the news sold has a high content of information, going deep into a field or issue that public opinion and society are interested in. Such news they accept to pay for the source of information they are using. Through this, VietnamPlus also determined, selling news must focus on readers, must find a way to determine what their readers need. Readers will spend money when they really believe that they have valuable, quality sources. And the question is: how can we create many “goods” that are attractive enough to users, making them “pickpocket” to pay? Payers buy high-quality content, not cheap. Readers pay for content because it helps them stay informed and post about issues they care about. And readers appreciate the exclusive content they have access to more than ancillary benefits like promotional giveaways when they sign up. Paid readers send a clear signal that news outlets that want growth cannot cut costs. Acquiring a paid audience requires an investment in high-quality content and a focus on meeting the needs of the audience. It is not easy to convince readers to pay when they are used to free information, so VietnamPlus’s pioneering in this field is also to help readers get used to reading paid newspapers. money. Must-know content turns free readers into paying readers. Informative, insightful, specialized content motivates readers to withdraw, which is the key to retaining readers. It is also about turning the habits of readers into our habits, understandable that when readers accept to pay for an information, it means that it is the act of paying for their own habits. Therefore, VietnamPlus e-newspaper also focuses on the habits of its readers. Habits are the best way to increase engagement. In addition, a difficulty in selling news is due to technology limitations. When it was newly built to collect fees, VietnamPlus’s method was still limited to only using mobile phones from a network operator. Currently, payment gateways have been expanded, allowing a variety of other payment methods such as bank cards, e-wallets, QR codes… VietnamPlus is planning to upgrade the payment system. Moreover, the fact that copyright in Vietnam has been a difficult problem to solve for many years. A good article just published in a certain newspaper will immediately be copied in its entirety. If a newspaper has a lock on its special articles and only provides them to paying readers, it is also difficult, because a website that aggregates information only needs to spend a little money to read and ” collage”, then this information will no longer be “poisonous”. Because of these reasons, it is understandable that the trend of charging readers to read e-newspapers in Vietnam is prone to failure right from the start. Collecting money from online readers in Vietnam is very difficult nowadays, but if they want to change the revenue structure, press agencies have to start working. The most important thing is to protect copyright, not to let a good article be cut and pasted by dozens of other websites on your site comfortably. The locking of articles and invitations to buy online newspapers need to be carried out simultaneously in many newspapers to create a positive effect. In 2019, Vietnam’s online advertising revenue was estimated at 648 million USD, of which Facebook accounted for 275 million USD, Google 174.9 million USD, domestic units accounted for only 180.9 million USD.

Social network icon Facebook. Photo: AFP/VNA This is the first antitrust investigation that European Commissioner for Competition Margrethe Vestager has launched against the world’s number one social media provider and the latest she has launched into an American “tech giant”. Ms. Vestager had previously forced Alphabet – Google’s parent company to pay a fine of 8 billion euros (about 9.7 billion USD) and is conducting a similar investigation to Amazon and Apple. During the Facebook investigation, Ms. Vestager said she would review Facebook’s huge data warehouse collected from 7 million companies that have participated in advertising on this social network. The European Commission (EC) and the UK’s Competition and Markets Authority (CMA) are investigating the possibility of Facebook exploiting its dominant position in the social network or digital advertising by collecting collects and uses data, and examines Facebook’s “distortion” of the advertising market through service classification. Ms. Vestager stressed that in today’s digital economy, data should not be used in ways that undermine competition. This tech giant may have to change its business model with large fines. Reacting to the EU and UK’s decision, Facebook said it will fully cooperate with the authorities of both sides to demonstrate that Facebook’s integrated “Marketplace” and dating platform provides all people with more choices and all operate in a highly competitive environment. In the role of “gatekeeper”, Facebook as well as other social networking platforms have collected a large amount of personal private information of users based on privacy terms to develop an integrated platform. Marketplace aims to increase competitive advantage over competitors. In the past, the UK has rarely conducted independent antitrust investigations into US tech giants. Since withdrawing from the EU, the UK’s antitrust division has become an independent global regulator. Andrea Coscelli, CEO of the CMA, has pledged to tackle companies like Google and Facebook with a series of antitrust lawsuits, and said he is open to working alongside colleagues in Brussels.

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Google faces many legal challenges globally, especially in Europe. The European Commission (EC) fined this giant billions of dollars in three different lawsuits and were appealed by Google. In any case, the world’s largest search company denies misconduct and maintains a view that they make choices that benefit consumers. Since 2010, the EU has launched three different antitrust investigations against Google, involving Google Shopping, Google AdSense and Android, resulting in three fines of nearly tens of billions of dollars. At the same time, Google must adjust its behavior to comply with regulatory requirements. On October 10, 2010, the EC officially investigated Google’s behavior in accordance with Article 9 of Regulation 1/2003 after receiving complaints from ICOMP Organization and a number of other companies. They complain that Google changed its Universal Search algorithm to promote Google Shopping products on the search results page, lowering the ranking of competitors. Therefore, they believe that Google discriminates against, anticompetitive through presentation of search results, depriving users of the ability to choose products and services. On June 27, 2017, Google was found guilty and convicted a fine of EUR 2.4 billion (2.7 billion USD), is the largest penalty for an abuse of monopoly at that time. Google denies the accusations and claims their services have helped the region’s digital economy grow. The penalty is equivalent to 2.5% of Google’s 2016 revenue. Currently, the company in the appeals process wants to mitigate or overturn the penalty. In addition, the EU Competition Commission (EUCC) decided to oversee Google’s PageRank algorithm. Google is responsible for reporting to the EUCC every 4 months. After being penalized, Google split the Google Shopping shopping service into its own company, operating independently. A year later, the EC fined Google again for forcing Android device manufacturers (OEMs) to install Google Search and Android suite of apps. The EC investigates Google based on two lawsuits, one from FairSearch, and one from Aptoide. FairSearch is a consortium founded in 2010, initially consisting of travel-related websites such as Expedia, TripAdvisor, and then a number of big names such as Microsoft, Nokia, Oracle. In April 2013, they filed a lawsuit against the EU, denouncing Google’s behavior with its Android operating system in violation of the EU’s anti-competition law. Meanwhile, Aptoide was filed in June 2014. Aptoide is an Android app market, competing with Google’s Play Store. Aptoide emphasizes Google’s approach making it very difficult for services like them to be installed on users’ devices. In addition, some components that used to belong to the Android Open Source Project have been migrated to the Google service suite, including Gmail, Google Maps and Play Store. So, on April 15, 2015, the EC started an investigation into Google based on the above two lawsuits. Google argues that what it does with Android is no different from what Apple, Microsoft do with iOS and Windows Phone. Device manufacturers can still release an Android phone without the Google suite of apps. On July 19, 2018, the EU declared penalty Google 4.3 billion EUR (5 billion USD). Google appealed in October 2018. According to a company spokesperson, Android makes more options available to users. This is by far the largest penalty imposed by the EU for a company for its anti-competitive behavior. Google has changed the way apps are distributed in the EU, charging OEMs for Play Store access, and in return OEMs no longer have to install Google Search and Google Chrome. In March 2019, Google said European Android users can choose which browser and search engine they want to use on the device. Most recently, March 2019, EU Google penalty 1.49 billion EUR (1.7 billion USD) for preventing competition in the online advertising market. The commission said Google had an exclusive contract with website owners, preventing them from cooperating with Google’s competitors. The investigation involved Google search-mediated search boxes and display ads. These ads are provided by Google AdSense for Search. This is a division of Google that allows websites and apps to monetize search ads. Google’s terms for website owners change over time, from a 2006 monopoly to a “flexible monopoly” a few years later. But EU authorities still believe it hurts competition and allows Google to control how competitors display their search ads, including the size, colors and fonts they use. According to Competition Commissioner Margrethe Vestager, this is a legal offense under EU law. That behavior lasted more than 10 years and deprived other brands of competitiveness, innovation as well as the interests of users. Google stopped using exclusive contract terms in 2016 only after the EC made a formal objection. In June 2019, the company announced an appeal. However, the three above-mentioned penalties do not seem to “disgrace” anything to Google. Shares of Alphabet, the parent company Google, are still growing close to 30% in 2020. Investors seem accustomed to the oversight of countries with Google. Not to mention, the prolonged legal process also makes the authorities tired. The effect that the punishment brings is not clear. For example, despite the change in Google Shopping, less than 1% of service traffic is diverted to other shopping websites. Therefore, the EC is about to overhaul digital regulations, related to the business models of companies like Google. They want Big Tech to be more accountable for content across platforms and ensure that competitors have a chance to compete with the big boys. It is expected to make a big change in business practices, even Big Tech’s business model. Law professor Ioannis Kokkoris from Queen Mary University said this is a move that shows the EU wants to strengthen its leadership position in the enforcement of the technology market. Many other national competition authorities will follow. Meanwhile, Alec Burnside – partner of the law firm Dechert – said that the new EU proposal reflects the increasingly recognized government must have new power to deal with technology giants. For its part, Google or another company may use legal process to highlight the negative impact of regulation on innovation and the overall economy, making the final regulation less stricter than the proposed ban. head. Other than lobbying, however, there is nothing they can do about it to discourage new regulation in the short term. Du Lam (Synthetic)