My father’s childhood was spent wandering around the countryside. The game with them is simply fighting, confetti, chicken grass, playing cards, fighting ticks, piggybacking, land cannons, river bathing, fish foul… More naughty, dad followed us to pick grapefruit, guava, baked potatoes, peanuts to eat. In the countryside, the older children teach the children to swim. The beaches, banks, and fields are deeply imprinted in my mind, until now, every time I have the opportunity to pass by, all the memories keep coming back. Children’s childhoods do not know if they are lucky or unlucky, there are no more popular games (adults still say that children now have no childhood). It has been replaced by Online Games, Tiktok, Facebook… Although there is a direction for children to explore, it is certainly in a different, very different direction! I hope that because of that, your hearts are poor in the ability to feel. Every time I go back to my grandmother, in the vast fields, in the windy afternoons, I hope that you are sharp enough to feel a little country spirit, even if only through the prism of children’s eyes. If possible, at some point, you should take off your sandals and wade into the mud with your bare feet to try to catch snails and crabs… I hope you feel a little country spirit… I just want your hearts to be nourished by simple, rustic but sincere things, not the hustle and bustle of life! The rest, when born, life will teach you. Just prepare your mind and accept it, everything will be fine, baby!

Illustration. Source: Internet. Under the impact of the pandemic, Vietnam’s e-commerce market has grown rapidly with a growth rate of 18%, reaching US$11.8 billion. Among them, e-commerce and digital payments are booming with an increasing number of users. However, there has not been much breakthrough in the value of digital payments due to consumer confidence and spending considerations amid the crisis. It is estimated that with the expected recovery of the economy after the pandemic, the value of digital payments will increase by 30% to reach $15 billion this year. According to Appota, in 2020, 121 startups have been providing fintech services. The number of digital payment startups accounted for 31%, more than twice that of peer-to-peer lending companies (16%). As of September 2020, Momo reached 20 million users, becoming the most used payment platform in Vietnam. Meanwhile, intermediary payment service provider VNPay has become the second unicorn startup and one of 12 companies in Southeast Asia valued at $1 billion. Obviously, the digital payments market is very potential but also highly competitive. Due to the implementation of social distancing measures, more and more people are staying at home and using mobile apps online. Short-form video application TikTok has reached 16 million downloads in Vietnam, becoming the latest entertainment trend of users. The market segment is expected to be more active in 2021 with the expansion of Instagram and Youtube. Meanwhile, the online games segment also recorded dizzying growth with 40% growth in revenue, new game downloads and releases reaching $205 million in 2021.