After years of development, “618” has become one of the best shopping festivals on China’s e-commerce platforms. During this period, major platforms have made great efforts, hoping to exchange more affordable prices for higher transaction volume. However, with the continuous increase of promotional activities, the attractiveness of centralized shopping festivals such as 618 to consumers is gradually diminishing, and some users have also experienced aesthetic fatigue, and the complicated calculation methods of discounts and endless marketing routines are even more difficult. Simply let some users give up their enthusiasm for participation.

It can be said that in the current age of consumption dominated by young people, it is difficult to retain consumers with simple routine discounts. In the face of this situation, Suning.com breaks the tradition and through considerate services and novel and diverse live broadcast activities, Stand out from the fiercely competitive 618.

Aiming at the youth market and creating empathic consumption

A few years ago, e-commerce platforms would hold a grand party on the day of the “Shopping Festival”. Although this method is lively, it is far away from consumers. Therefore, the greater role of this type of party is the atmosphere group, which makes the event more It is known, rather than directly driving the growth of trading volume.

With the rise of short video, its strong interaction and high sinking characteristics have made live delivery of goods an important sales method. In this year’s 618, major platforms have also shifted their focus to live delivery of goods.

For example, in this year’s 618, Suning.com focused its attention on young people and created an “e-commerce variety show” that young people prefer.

This year, Suning.com has stretched the front of the 618, setting up two rounds of pre-sale periods from May 24 to 31 and June 12 to 17. In addition to pre-heating for the 618, it is also used by young people. In the June 1st wave, the “Children’s Day” was newly added to the two rounds of pre-sales. Hundreds of stars including Zhang Xinzhe, Zhang Yixing, Guan Xiaotong, etc. were invited to live broadcast the goods in twelve different vertical fields. Let the audience choose the live broadcast room according to their hobbies. For audiences who don’t have a clear target, Suning.com has also created a “blind box live broadcast” method, where you can watch whoever you visit.

“Children’s Day” grasped the theme of Children’s Day and divided the live broadcast rooms into “childhood delicacy” and “night study room” to meet the needs of all kinds of consumers more vertically, and at the same time awakened The childhood memories of users. Suning refers to this approach as “empathy consumption”, which enhances the audience’s sense of substitution by recreating various life scenes. Suning.com believes: “The consumption method of frantically chopping hands to relieve stress is not worth promoting. What really resolves anxiety is the improvement of mood. This is also the heart of the Children’s Day.” In addition to the rich live broadcast content at the variety show level, the benefits of “Children’s Day on June 1st” are also full of sincerity, and the promotion is not lost on the day of June 18. There are also activities such as fast zero-yuan purchase and 1 yuan blind box opening. OPPO mobile phones , Weilai Automobile, Moutai, Nintendo game console and other products have been included in the list of prizes. At 8 o’clock on the night of 618, Suning.com and the Xiaoguo team jointly created the 618 talk show graduation meeting of “Graduation Wild Must Be Together”, inviting stars such as Xiao Jingteng and Zhang Meng to prepare 10,000 graduations based on the hot topics of the graduation season. Gifts and 500 million red envelopes, once again launched promotional activities that directly hit the hearts of young people. The total number of views and interactions on the “Children’s Day” and the graduation talk show on the whole network exceeded 300 million. During the 618 period, it gained a high degree of attention, and the high attention was transformed into a strong consumer power. It is a brand that participated in the Suning. And partners have brought rapid growth. It can be seen that in addition to meeting traditional user product needs, Suning.com began to pay attention to satisfying users’ emotional needs in this year’s 618 event. The innovative “variety + e-commerce + live broadcast” scene consumption model covers a variety of usage scenarios. It provides a window to resolve anxiety for young people whose lives are increasing day by day, so as to narrow the distance between the two parties and win a broader market for themselves.

One-stop trade-in, making 618 more worry-free

The annual 618 is the time when home appliance products are intensively promoted. Behind the continuous influx of new orders is the burnout of a large number of users when dealing with old products. For small products such as mobile phones and computers, the process of trade-in is basically the same as sending an ordinary courier, but for large household appliances, every step of valuation, recycling, delivery, and installation is a lot of trouble. In the past, consumers had to purchase new appliances and contact old appliances for recycling, and arrange the time for recycling and delivery. Some products even had to be distributed and installed in stages. In addition, if you are not contacting a regular recycling agency, you may need to wrestle with the recycling price. After several rounds of tossing, the good mood of saving money in 618 has been wiped out. Suning.com has observed this user’s pain point. In April this year, it launched a new trade-in service, increased subsidies, and at the same time provided one-stop trade-in services for refrigerators, washing machines and other products to nearly 50 cities across the country. In order to achieve this, Suning has integrated more than 700 partners and 7,270 certified engineers. At present, the maximum number of operations in a single day can reach 50,000. The result of these efforts is an improvement in the quality of consumer experience. Now, consumers can complete the evaluation of old products directly on the Suning.com app. After selecting the new product, they can see the deducted price. After the order is completed, the old and new delivery will also be completed at one time, eliminating the need for cutting Worry about price, coordination time and other aspects, worry-free and convenient. This year’s 618 has become a big test to verify the effect of service improvement, and Suning.com’s transcript is also excellent: a total of 180,000 people participated in the exchange of old during 618, of which the air conditioner’s renewal accounted for 35%, and 3C The number of product renewal orders increased by 145%, saving an average of more than 500 yuan per user. Driven by the trade-in, the number of buyers of Suning Tesco’s new products during the 618 period also increased by 154%. Suning.com leveraged its years of offline service experience, combined with big data, smart marketing and other methods to build a standardized exchange-for-new platform, so that users have no worries when renewing at 618.

Turn the shopping festival into an IP, tailor-made activities for different people

At 1 am on June 18, Suning.com released a battle report showing that in the first hour of 618, Suning.com’s whole-house home improvement and smart home products continued to sell hot, with sales increasing 135% year-on-year. During the same period, the sales of Suning Outlet luxury products increased by 176% year-on-year. Driven by the European Cup, sales of beverages increased by 79% year-on-year. In addition, the 618 exclusive red envelopes launched by Suning.com Super members also contributed to a 68% year-on-year increase in member consumption. All these achievements prove that Suning’s innovative methods and caring services in this 618 have achieved excellent results. Suning’s vision does not stop at 618. Fan Chunyan, vice president of Suning.com’s platform operation group, said: “618 and Double 11 are the two largest consumer festivals in China. Now that the traffic is peaking and the market does not undergo fundamental changes, they will continue to be in the foreseeable future. It will be synonymous with the Consumer Festival.” It can be seen that Suning is exploring ways to integrate e-commerce and entertainment content, and build the Shopping Festival as an IP. This year’s “Children’s Day” is just the beginning. In the future, Suning.com will also create exclusive consumer activities for different groups of people. Such “festivals” may appear more frequently

Decoration is a science. Sometimes because of neglecting a small detail, the final completion result and the imagined effect are very different. At the beginning, when the editor was decorating, he thought about how to look good and how to decorate, but after the decoration was completed, I found the kitchen There are a lot of pots and pans, and there is no place to put them at all. As a result, storage becomes a headache for me. After all, these pots and pans are placed in the kitchen, which not only affects the appearance, but also breeds a lot of bacteria if there is no place to put them. , Which would endanger our health. Later, a neighbor came to my house and gave me some ideas. In the end, although I spent some money, it also solved the storage problem perfectly, and it did not take up any square meters of space. , Faced with such a clean and tidy kitchen, I can’t wait to share these good things with everyone, I hope it will be helpful to everyone, let’s not say much, let’s take a look.

This method is to add some shelves to the kitchen. For some small-sized households, this method is very practical. It will not look so compact in a limited area, and it can be used with reasonable design and planning. I placed some items and listened to the neighbor’s suggestion. I realized that my brain was not enough. I couldn’t think of such a simple method. I am very grateful to the neighbor for coming to my house. I don’t want to say much, but I just go straight to the topic. Share it with everyone.

Sink rack: This artifact is still quite powerful. There is also a storage area for chopsticks baskets and bottles at the bottom. Plates and bowls can be placed on the top, and fruits can be placed on the right side. This is a multi-purpose design, isn’t it? Perfect? Therefore, I think everyone should not let it go.

This shelf has a hollow design to facilitate filtering out water stains, so that the kitchenware is not easy to breed bacteria and odors, and the silver stainless steel material is very good no matter which style matches it. It looks beautiful and is easy to use. It is very convenient. For small-sized households, this artifact is a must. Corner shelf: The stainless steel metal hook is also a sharp tool for kitchen storage. Compared with the display rack, its installation and disassembly will be more convenient and convenient. All kinds of kitchen utensils can be stored, so that it will look cleaner. And neat, it will be very convenient and smooth to use. This shelf is also designed in silver stainless steel. Some bottles, pots, pots and pans can be used for storage. For small-sized families, if the wall space is fully utilized, the entire kitchen space may be It will double, so it’s worth starting. Wall hanging rods: There are too many pots and pans at home, and they are not suitable for placing them. It will not only take up space but also breed bacteria. Then we can nail a few wall hanging rods on the wall, so that it can give you nowhere. The kitchen tools are now a home. Items of different sizes on the noodles need to be placed in different positions, so that the small kitchen becomes orderly. Some small objects are placed in the lot, and some pots and utensils are placed on the metal hooks, and then they are on the top. Tableware, the top of the table is the kitchen utensils that are rarely used, so that it will be easy to handle and the kitchen will look very convenient. Hole Board Shelves: Hole Board Shelves are also used on the wall space. I didn’t know much about Hole Board before, but after I started it, I found that Hole Board is a very magical thing, a pot in the kitchen. Bowls and pans can be stored with it, which seems to remind people of the word “perfect”. After hanging some kitchen utensils on the hole board, it gives people a visual enjoyment. If you like to store it by hand, it will look like a nice scene in the kitchen. If you like it, hurry up and start it, not only for decoration. And to store is very powerful. Why can’t I think of adding shelves to the kitchen, putting all the pots and pans on it, and the storage is perfect! These artifacts are relatively affordable in terms of price, and they are also very durable. They can be managed for a long time after you get them. They can also make you have a suitable home for pots and pans that you have nowhere to put, and the kitchen will look more It’s clean and tidy. Therefore, if you like it, remember to start it. Although you will spend some money when you buy it, it hurts your heart, but you will find that it’s all worth it after you buy it

It was ridiculed by its peers, but today it has become the pillar of China’s consumer market infrastructure.

From the “no postage zone” to the same-day delivery, why did Tibet change?

More than one hundred robots shuttle back and forth between countless shelves without interfering with each other, and work in an orderly manner. This scene did not take place in a science fiction drama, but actually appeared in the western highlands of China-Tibet.

These robots are called “Land Wolf” and they are the new “employees” of JD Logistics. Relying on these “brothers”, the hard bones of Tibet’s logistics were finally gnawed down by Liu Qiangdong.

It is not surprising that this happened on JD.com, because Liu Qiangdong has not played cards according to common sense.

Back then, he was a high-achieving student who graduated from the National People’s Congress and went to Zhongguancun to work as a small trader. His mother opposed, and his girlfriend’s father persuaded him… Liu Qiangdong survived. Seeing that JD.com has a little bit of color, he plans to deploy JD.com logistics.

The ridicule came like a tide, and Li Guoqing bluntly said: “JD.com will not last long.” Even in JD.com’s own senior management team, some people clearly opposed it. Liu Qiangdong only replied one sentence, this is a notice, not a discussion. But it’s easier said than done. The 2008 financial crisis screamed, and JD.com had only 10 million left on its account. This means that the company’s income in recent years has to go all in, and it has to get a huge amount of financing within a limited time. If it fails It may be overwhelming. Liu Qiangdong gritted his teeth and desperately found investors. When he was most anxious, he saw 42 people a week. When he heard that he didn’t know when he could make money, they all retreated. It was not until the end of the year that Liang Botao, a life-saving straw, finally appeared. Why is it focused on logistics? The “10-section sugarcane theory” is his “confidence.” Liu Qiangdong divides the value chain of the retail and consumer goods industry into ten links including creativity, design, R&D, manufacturing, pricing, marketing, trading, warehousing, distribution, and after-sales. “The length of a sugarcane section can be changed in the short term, but it is fixed in the long run. When there are too many brands coming in, competition becomes fierce and profits decrease, then this section of sugarcane becomes shorter.” In his view, logistics It was a big sugarcane that no one dared to chew at that time. However, it is JD.com doing logistics that can realize products with the charm, safety and fidelity of “Same Day”. This has also become an important reason for consumers to choose JD.com online shopping. It is also because of trust that “cash on delivery” has changed from mainstream to marginal and historical. Afterwards, everyone knows that JD Logistics has not only been strong for 17 years, it has also been successfully listed, becoming the second in China. Behind this company stood Sun Zhengyi, who voted for Tesla’s female version of Buffett’s “Cathie Wood” (Cathie Wood). After gnawing on this big sugarcane and sending JD Logistics to the market, all the ridicule at the beginning was turned off. No one expected Liu Qiangdong to play the card again according to common sense. Jingdong “logistics” has become a “consulting company”. Not only provide supply chain solutions, but also analyze and match supply chain planning. Specifically, JD Logistics began to intervene in the early sales forecasting of corporate customers, and based on sales forecasts, it carried out category distribution and inventory arrangements; after sales began, it timely met the demand for return and replacement, and replenished goods quickly when selling well, and quickly when sales were slow. Dealing with inventory, in this way, helps companies achieve revenue growth. At present, this idea has begun to bear fruit. After the cooperation between sports brand Skechers and JD Logistics, the weighted average delivery time of all e-commerce orders has been reduced by about 5 hours, and JD Logistics has helped Amway Group’s inventory turnover days to be reduced by approximately 30%, which means that under the circumstance of unchanged sales, Amway needs to reserve funds in inventory drastically reduced. Liu Qiangdong, who played cards in an unreasonable manner, always showed Wang Zhan at the end. Perhaps Liu Qiangdong’s brilliance lies in the fact that he knows that the real winner will never let people guess what his cards are. Li Guoqing, who laughed at him, was swept out by his wife, Zhang Jindong also became Lao Lai, but Liu Qiangdong’s Jingdong became a retail behemoth. ——END—— Welcome to pay attention to 【Chinese Business Strategies】, learn about the heroes, and read the legends of the strategies. All rights reserved, unauthorized reprinting is prohibited! Some pictures come from the Internet If it involves infringement, please contact to delete

The grand occasion is so because this year’s 618 is a double milestone for JD.com. On the one hand, as a single-handed establishment of 618, it has developed into a mid-year festival in which all walks of life compete to participate. This year is the 18th year of JD 618. On the other hand, when “choose one of the two” has completely become a thing of the past, in this year’s 618, which has the meaning of “carrying on the past and opening up the future”, JD.com, which was once chosen one of the two, also released greater momentum and naturally assumed the role of 618. Responsibility to demonstrate new development directions. The significance is great, and the responsibilities are heavy, but as new and old players such as Tmall, Douyin, Kuaishou, and Pinduoduo are all “suffocating big moves”, JD’s pressure and challenges are not small. What’s interesting is that there could have been some vigorous big moves. JD.com, which “made a big news” for this year’s extraordinary 618, was just staring at providing businesses with a better business environment and providing consumers with a better experience. These two things are carried out step by step in a relatively low-key manner. Jingdong has changed. From a powerful platform to a low-key server; from a home game controller to a behind-the-scenes supporter. But it was in this 18-year-old JD.com “adult ceremony” that merchants became more lively and consumers were more satisfied. Merchants “before going on stage”, Jingdong “behind the scenes” This year’s JD 618 is a “show venue” entirely owned by merchants and consumers. Merchants will perform on stage with great affection, while JD.com has become a “server” behind the scenes, quietly guaranteeing the excitement of the “show”. Thus, won the constant applause of consumers on the stage. Earlier, Jingdong announced that during the 618 period, it will help more than 230 brands to achieve orders exceeding 100 million yuan. In order to achieve this goal, Jingdong, the “service provider” behind the scenes, has implemented a series of measures throughout the event, creating the lowest cost and most efficient JD 618 for merchants in history, allowing them to be the “absolute protagonist” at the year-end ceremony. Enjoy “show”. First of all, the “entry method” is simple enough, the “program presentation” is efficient enough, and the “performance environment” is fair enough. As a result, hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people in the entire industry chain will flourish. Compared with the past, JD.com has simplified the business entry process, and can complete the entry information submission in an average of 30 minutes, which is three times faster than before. At the same time, in order to improve the operating efficiency of merchants, JD.com’s merchant back-end management tool “Jingmai” accurately matches the growth tasks for merchants of different operating levels, and allocates a variety of free rights to enhance the comprehensive operating capabilities of the store. For businesses with multiple stores, “Jingmai” can support businesses to log in at the same time. Not only that, in order to allow merchants to better welcome the 618, JD.com also specially optimized the “exclusive customer service” function, and launched a number of new functions such as batch invitations and one-click marketing message access. If merchants use them reasonably, they can provide customer service Operational efficiency is doubled, and the conversion rate of exclusive customer service reach is increased by 10%. After ensuring the simplicity and efficiency of the 618 “stage”, “fairness” needs to be taken into account. Through systems such as “Hubao Hammer” and “Jingying Insurance”, JD.com can thoroughly investigate and clean up high-risk stores through risk management and control measures, and promptly and effectively stop malicious behaviors from intruding on store operations, and escort merchants across the platform. At present, JD.com “Hubaohammer” has escorted more than 40 billion brands, and “Jingyingbao” has helped businesses avoid losses of more than 1.2 billion yuan from January to April 2021 alone. When JD.com has set up a sufficiently attractive 618 “stage”, there will be hundreds of thousands of brand merchants, 3 million offline stores, and more than 20 million people performing on the same stage in the entire industry chain. During the 618 period of JD.com alone, over 30,000 new brands/new stores appeared on JD.com, and nearly 2.44 million new products were launched on JD.com. Among them, a large number of cutting-edge fast-moving brands, industry-leading brands such as Yuanqi Forest, Li Ziqi, Guanyun, Sandunban, and Sanban, have opened official flagship stores on JD.com. Secondly, with both “performance guidance” and “program rewards”, JD 618 has become the “largest incremental field” for businesses and industries. In today’s consumer era where channels have become infinitely dusty, no matter how fragrant the wine is, one is afraid of the depths of the alleys, and no matter how good the “performance” is, the audience is afraid of stunned. In order to attract the attention of consumers to the greatest extent, JD.com “Jing Zhuntong” launched the “Beijing Speed ​​Push” minimalist advertising model, deployed “new/new products/explosive products” scene-based advertising, and revised and upgraded “JD Direct Investment”. Measures such as these have greatly improved the efficiency of business advertising operations and helped stores efficiently attract traffic. At the same time, during the 618 period, JD.com launched the “Qianmo-omni-channel marketing incentive plan”. In addition to supporting brands and merchants in business scenarios such as CPS, Jingzhantong Advertising, and Donglian Plan, the brand also purchased advertising resources independently outside the station. After JD.com reaches the policy threshold, a single brand can also receive virtual gold rewards of up to 1 million and traffic rewards of up to 3 million UVs. In addition, the JD Live Broadcasting Base number also vigorously supported industry belt merchants during the 618 period, focusing on “good source” IP live broadcast, helping over 100 industry belt products for brand promotion and product sales. Judging from the official JD.com battle report, on June 1st, the “good start” of the whole day, more than 60% of the core store orders have increased by more than 100% year-on-year, major brand merchants are ushering in explosive growth, JD has become the brand merchants Maximum incremental field”. In addition, the performance of the new stores is very impressive. The average single-store turnover of the core stores settled in this year during JD 618 is 4.3 times the average single-store turnover of the core stores settled last year during the 618 period of that year. Finally, the “reserve force” is sufficient, and JD.com is helping the merchants with their wonderful and long-term “performance”. Unlike daily activities, 618 is a carnival involving all citizens. Although the turnover of merchants will increase explosively, at the same time, for many merchants, especially small and medium-sized merchants, there will be a certain amount of financial pressure to prepare sufficient goods in advance. In order to help merchants alleviate the pressure on liquidity of funds, JD.com’s financial products such as Jingxiaodai and Jingbaobei have allowed businesses to stock up and expand their operations without worry. For example, Beijing Microloan products launched a number of activities such as special withdrawals and interest rate discounts for merchants on the Jingdong platform during the 618 period, providing merchants with more than 250,000 funds and special withdrawals exceeding 1 billion yuan. Since the launch of 618, JD has provided more than 200 billion yuan in financial support to 300,000 online and offline small, medium and micro enterprises, providing them with strong capital guarantee for stocking and replenishment, and helping businesses achieve growth. From creating a simple, efficient, fair and transparent operating environment, to reducing costs and increasing efficiency with precise traffic support and marketing rewards, to reducing the pressure on merchants to stock up funds through financial support, and eliminating worries, one measure is implemented to users When experiencing with merchants, JD.com, which returned to the back of the scene, showed even more the light of a “service provider”. *The pictures in this article are all from the Internet

Author: The surplus grain of the rich man’s house

The Fed once again held an interest rate meeting.

Of course, the Fed stunned the market once again. After the Fed negotiated interest rates, U.S. Treasury yields soared and the price of gold plummeted. The market exclaimed that Taper is coming, and Taper is coming. …

Suddenly remembered a children’s story.

A papaya was ripe and fell from the tree into the lake, with a grunt, splashing white water. A rabbit heard it, thought it was a monster, and ran away, yelling as he ran, “Run away, come on!” The monkey heard it, and ran along, shouting as he ran, “Everyone, run away, come on!” At this moment, the whole forest was in a commotion, and the animals all ran up, shouting as they ran: “Run for your life, here comes Gudong!” A papaya was ripe and fell from the tree into the lake, with a grunt, splashing white water. A rabbit heard it, thought it was a monster, and ran away, yelling as he ran, “Run away, come on!” The monkey heard it, and ran along, shouting as he ran, “Everyone, run away, come on!” At this moment, the whole forest was in a commotion, and the animals all ran up, shouting as they ran: “Run for your life, here comes Gudong!” What does “Taper” mean?

It means “gradual reduction” in English, and it specifically refers to the Fed’s gradual reduction of its money printing scale (QE), which has brought the so-called “Taper Tantrum” to the financial market.

But to put it bluntly, Taper is just the “gu-dong” that papaya fell into the water.

According to the Fed’s statement and its answers to reporters, the Fed only slightly increased its forecast of economic growth figures and increased its forecast of inflation figures. It did not claim to reduce QE at all. Can’t discuss it?), and didn’t mention any interest rate hikes-but compared to the March meeting on interest rates, in the forecast, the benchmark interest rate in 2023 will be raised by 0.5 percentage points.

Since the US inflation data in May was as high as 5%, which was almost the highest level since 1992, the results of this interest rate meeting were widely interpreted by the market as:

1) To withdraw from easing soon;

2) There will be two interest rate hikes in 2023.

Well, regardless of whether it will withdraw from easing this year, or whether it will actually raise interest rates twice in 2023, the market has begun to anticipate and ferment this matter, and the result that the Fed wants has been achieved.

Because the Fed is the top master of manipulating market expectations.

After the global financial crisis in 2008, the Fed conducted three rounds of QE in six years, and its balance sheet rose from 900 billion U.S. dollars to 4.5 trillion U.S. dollars.

The interest rate meeting in June 2013 was the same as it is now. At that time, the third round of QE was still underway. The then Fed Chairman Bernanke gave clear conditions for reducing QE: when the unemployment rate was approaching 7%.

The results of the meeting on interest rates are also very similar to the structure of this time. The Fed also raised its economic growth expectations and inflation forecasts…

Because the unemployment rate at that time was actually quite close to 7%, and the market at that time also predicted that in December 2013, the probability of the Federal Reserve reducing QE was 80%…

The results of it?

Even if the U.S. unemployment rate fell to 6.7% in March 2014, the Fed did not see a reduction in QE. By mid-2014, the unemployment rate had fallen to 6.2%, and the Fed began to reduce QE, and the Fed’s balance sheet scale was not large. More time will be added to September 2014 (see the figure below, the dark blue line and the left axis are the U.S. unemployment rate so far in 2004, and the dark red line and the right axis are the size of the Fed’s balance sheet so far in 2004).

As for the interest rate hike after the QE reduction in 2013, it was as far as two years later, and after the interest rate hike was once, there was an interval of two years before the interest rate hike again.

Expected management is greater than actual operation, and the form and sample are greater than the actual tightening.

Everyone must remember:

In today’s era of credit money, no matter which central bank, the monetary policy will always be loose but not tight. As long as it can be loose, it must be loose. Even if the economy is overheated, even if inflation is rampant, interest rate hikes and austerity are going back three steps— —On the contrary, if you see signs of economic downturn, easing and interest rate cuts, it will definitely be like a tiger going down the mountain, and it will be implemented.

Believe it or not, let’s take a look at how aggressive the Fed was in 2020 when the U.S. stock market plummeted:

Within two weeks, cut interest rates urgently;

I feel that the interest rate cut is not enough, so I cut the interest rate directly to 0+ days and the amount is loose;

The amount of easing is not enough, unlimited easing + buying corporate bonds directly.

——There is no lower limit for looseness, and tightness depends on installation.

Someone might say that the US inflation rate has now exceeded 5%. If the Fed does not reduce QE or raise interest rates, how can it be explained to the market?

Who told you that the Fed needs to explain to the market on inflation?

The task of the Fed is to guide market expectations!

As long as the market’s inflation expectations come down, inflation will not be a problem.

The Fed constantly hints to the market that the prices of major commodities plummeted from March to July 2020, so the inflation rate in the corresponding month of 2021 appears to be very serious, but this is temporary. After these few months pass, the inflation rate in the United States will Decline, and, in the future, we will have to reduce QE, we will also raise interest rates, and the inflation rate will definitely fall…

Yes, the Fed printed 100% of the base currency in the past year and increased the broad money by 25%, but the Fed firmly believes that the current inflation in the United States must be temporary!

In fact, because politics is not correct, what the Fed is embarrassed to tell everyone is–

Now, what the United States needs most is inflation!

Moreover, we must let the inflation rate exceed the U.S. Treasury bond yield!

Why do I say that?

Because of US government debt!

Think about it, if you owe one million yuan to someone, you have to pay it back, but you have been borrowing money every year, how should you pay it back?

The best way is inflation. If there is an inflation rate of 100% and the nominal price of your total debt remains the same, then your actual debt burden will be reduced by half!

According to the latest data, the total debt of the US federal government has reached 28.3 trillion US dollars.

As long as inflation occurs, both the US GDP growth and US fiscal revenue in nominal dollars will increase significantly, and the interest that needs to be paid to the national debt is fixed when it is auctioned out. As long as the inflation comes up, the debt The burden will gradually decrease.

The benefits are not only here.

Allowing actual inflation to exceed the yield of Treasury bonds will also help the US government issue new debt and borrow more money.

For example, the U.S. government pays 2% interest on national debt, but the actual inflation has been maintained at the current 5%, which means that the real interest rate is -3%, and the U.S. government is not afraid of borrowing more money because of government debt/ GDP will fall, and America’s fiscal ability to pay is getting higher…

As for the price, the price is of course the people who use dollars all over the world are those who buy bonds.

Someone should ask, the real negative interest rate, what if there are not so many people buying U.S. Treasury bonds?

There is also the Federal Reserve, which directly prints money to buy!

This was originally one of the main purposes of the Fed’s QE!

Since the outbreak of the epidemic in 2020, under the buy-buy-buy of the Fed, by April 2021, the total amount of US Treasury bonds held by the Fed has exceeded the US Treasury bonds held by overseas investors.

Therefore, many people think that because of the recent increase in inflation, the Fed will soon withdraw from monetary easing. In fact, the Fed is eager for such inflation to continue for a period of time until the Biden administration almost runs out of borrowing money and no longer needs it. When borrowing money, the Fed will consider really reducing QE or even stopping easing.

Also, because everyone expects that the Fed will withdraw from easing and one big buyer will be missing, the market generally infers that the price of Treasury bonds will fall, so the yield will continue to rise, and many major market players are predicting that U.S. bond yields will rise in the second half of the year. To more than 2%…

However, it is likely that everyone is wrong again!

The graph below is a comparison between the Fed’s balance sheet and the yield of 10-year U.S. Treasury bonds from 2006 to date. Since the Fed reduced QE in 2014, U.S. Treasury yields have continued to fall; in 2018, the Fed really began to shrink its balance sheet. , U.S. Treasury bond yields have also fallen (see the two circles in the figure below)…

In other words, the two QE exits since 2008 have proved that each time the so-called QE is reduced or exited, the Fed is just “leading” the public’s expectations. Every time it exits the implementation of QE, either the Treasury bond yield is directly Continue to fall, or Treasury bond yields continue to fall after a short-term rise.

In short, under the manipulation of the Fed, they will definitely keep the yields of treasury bonds at a very low level, and they will surely allow the inflation rate to continue to exceed the yields of treasury bonds, and will definitely reduce the debt burden for the US government…

After all, the Federal Reserve, which claims to protect the value of the U.S. dollar, was originally the world’s largest lie maker!

This elder wear blogger from Japan, 60 plus years of age, ordinary-looking, with a neat short hair, and she is less than 160cm tall, but she always attracts attention. Her way of dressing is simple and comfortable without losing the sense of fashion. Each single product can also be combined in many ways, which is extremely practical.

The most distinctive feature is that every time she looks sideways, bows her head, and smiles, at first glance, she feels that this pose is really monotonous. However, every time she was attracted by her smile, she showed her white teeth, sincere and happy, which really moved her face, and her positive and optimistic attitude towards life added luster to her capital increase.

T-shirt It is the style she often chooses. The pure cotton texture brings comfort to the body, and the slightly loose version will not make the body feel bound. No need to deliberately emphasize the curve of the figure, it is simple to create a comfortable, relaxed and fashionable taste.

The combination of blue and white It looks very fresh and elegant. This cool tone can also bring visual relaxation, so that the impetuous mind is immediately relieved. Only by achieving a degree of relaxation in collocation can it appear harmonious in shape. The mid-length version of this T-shirt with the upper body is relatively loose, and the white trousers below are the slim version.

White short-sleeved T-shirts are commonly used in summer. Regardless of age and gender, as long as you like, you can choose a simple white T-shirt to match any item.

The older sister is choosing White T-shirt The most important thing is in the choice of material, too thin and light material will bring a perspective effect, which will expose the shortcomings of the figure, and it will also appear a little cheap. Tight-fitting styles should also be chosen carefully. Most sisters will more or less accumulate fat in the lower abdomen in the middle-aged stage. A slightly looser version can well cover up the unsatisfactory figure.

Elderly sisters don’t need to blindly seek stability in dressing and matching. The well-regulated style is really not easy to make mistakes, but it will not bring more highlights, and it is easy to appear mediocre. And by adding uniquely designed styles, you can express your thoughts even more.

Such as this shirt , The light pink color is more soft visually. The most bright spot is that the shirt design uses an asymmetrical shape. The front is shorter and the back is longer, which adds a sense of layering visually, and also modifies the buttocks.

In the selection Solid color When it comes to clothing, the color matching is relatively simple, and it will not bring a sense of bells and whistles, especially clean white, which can be matched with any color, and because of the high brightness of white, it can also increase the overall brightness. However, if the solid color clothing lacks a sense of design, it will appear a bit mediocre.

This white top uses pure white and clean colors to bring a refreshing feeling. Although the long style will bring the risk of height, the short-sleeved design adds a large area of ​​exposed skin, slender arms and The loose blouse forms a contrast and sets off the slender figure. The scenery of this jacket on the back, the inverted V shape and the longitudinal fold design not only create the proportions of the figure, but also make the picture full of agility.

The middle-aged sister can be a bit richer in dressing. When she was young, she had limited dressing and matching because of work. Now, financial freedom, physical and mental freedom, can also make the style more colorful.

Like this White shirt , The shape is more exaggerated, the loose style is like a short skirt with fluffy lantern sleeves, the overall picture brings a bit of playful and romantic flavor, and the stitching of the waist and the style of fine folds can easily resolve the long style The bloated feeling brought by the top. The bottom is matched with a pair of blue jeans, which is very youthful and vigorous.

For the expansion effect brought by white, many plump sisters are more resistant. At this time, they usually choose black clothes, hoping that the unique shrinking effect of dark colors can create the purpose of slimming.

This body shape uses all black, the top is Black shirt , The bottom is a black mopping skirt, through High waist The shape of the body has improved the overall height. Such a shape is easy to show a sense of dullness, especially for petite women, it is difficult to wear elegant beauty.

The blogger has done a lot of work on the material. The thin fabric brings a light effect. Unbuttoning the two buttons of the jacket reveals the white neck skin, and then rolls up the sleeves to reveal the slender arms, bringing a certain amount of In contrast, with a white bag, the dullness is immediately reduced.

Ankle-length long skirts have certain restrictions on the figure, which is more suitable for tall women to create a chic and romantic style. If you are worried about wearing a bloated feeling, you may wish to replace the long skirt with a pair of capable jeans. This outfit has the romantic feeling of not losing the long skirt. The black loose baby shirt is romantic and playful but stable. The bottom is matched with a pair of blue jeans. Create a sharp contrast in color. Tuck the front part of the hem into the jeans, immediately dividing the waistline, and at the same time, it can dissolve the fluffy feeling of the black top, and it can also bring the chic charm of walking with wind between walking.

This article was originally created by Cheng Mingchao Fashion, and only represents personal views. The pictures are all from the Internet. If there is any infringement, please contact to delete it. I hope my professional interpretation and unique insights can help you, and you can continue to communicate or complain about more topics in the comment area below

In 2007, Zhang Jiani won the championship through “Looking for the Purple Ling”, and played the role of “Ziling” in “Meaning a Dream”. Most of the audience also met Zhang Jiani through this hot drama, and she also relied on it. The corner of “Ziling” became popular and won the Rookie Award as soon as he debuted. Recently, as regular guests in the couple healing show “Romantic Journey of Wife”, Zhang Jiani and her husband Maichao showed everyone the romance of young couples and envied others.

In the show, she and her husband bought overclockers to show their affection for everyone, which was so sweet that they were on the hot search. The two people reluctantly say goodbye at the airport, buy super-teacher Zhang Jiani playing basketball on the basketball court and other “idol drama” scenes, the editor still remembers to this day. Although the two of them have been married since 2014, they have always been very happy. Zhang Jiani said that he just met love. Therefore, many people admire Zhang Jiani. Not only does he have a long, handsome, literary and military husband, and a well-off husband, but he also loves herself very much. Now she is living the happy life of a wealthy family, just like her debut drama. A replica of the life of “Ziling”. In fact, Zhang Jiani in real life not only has a sweet love life like “Ziling”, but also his work and self-maintenance have not fallen behind.

“Enjoying every moment of the moment is a particularly wise choice”

In 2016, Zhang Jiani gave birth to his eldest son “OK”, and became a 30+ sister with multiple identities such as an actor, wife, and mother. In fact, Zhang Jiani had been struggling with family and career for a period of time. 15 days after she gave birth to OK, she lost eight pounds in less than a month because of advertising, and she had to lose weight when she was pregnant with her second baby. Work for seven or eight months. It sounds like it is not easy, but once a woman becomes a mother, she becomes a superman. Although Zhang Jiani has shifted part of her focus to the family, several works in recent years have not disappointed everyone. The stunning queen Yixin in “Warm Strings”, the love and hate Shun Lai in “The Story of Yanxi Palace”, and Huang Rong, the poisoned tongue elder sister of “Little Doctor”, made everyone pay attention to Zhang Jiani’s acting skills again.

Sohu Fashion: You have various labels on your body. How do you coordinate the transitions between different roles?

Zhang Jiani: It is not very coordinated, because this is a very difficult thing to coordinate and balance. I think it’s good to let myself relax, choose to do everything right now, enjoy the time with them when I’m with my family, and work hard when I’m at work. Enjoying every moment of the moment is a particularly wise choice.

“Make some plans based on your skin condition”

Many people praise Zhang Jiani’s acting online and in good condition. I have to say that although Zhang Jiani has been out for more than ten years, Zhang Jiani’s appearance has always been super able to play and she feels full of girls.

Zhang Jiani often post photos of herself without makeup on Weibo and Xiaohongshu. His skin is quite supple and smooth, partly because of the moisturizing of a happy life, and partly from the super-disciplined self-management: all kinds of fitness, on airplanes. Apply a facial mask, a traditional Chinese medicine package to soak your feet…Open Zhang Jiani’s little red book, from lifting firming, anti-freezing skin care Amway to lipstick color testing, sunscreen recommendations, Zhang Jiani is like a walking “grass planter”, editor I also took this opportunity to ask Zhang Jiani for his skin care tips.

Sohu Fashion: It is generally said that beautiful women are very self-disciplined. How long do you spend on skin care every day?

Zhang Jiani: I think we have to make some plans based on our skin condition every once in a while, such as a week: if the condition is good recently, we don’t need to spend a lot of time on skin care, if the skin is tired or some minor problems occur, You need to focus on it.

Sohu Fashion: What is the way to focus on taking care of it?

Zhang Jiani: You can choose to use essence and techniques to do some lifting. Sometimes, I will choose to apply the cream thickly on the dry parts of the cheeks or the corners of the mouth to make the skin more nutritious when we sleep. ”

Sulwhasoo brand elegance ambassador Zhang Jiani at the launch dinner of the new gilded collection

Sohu Fashion: Can you tell me how you got together with Sulwhasoo?

Zhang Jiani: I am very happy to be the elegant ambassador of Sulwhasoo this time, and I am honored to be associated with Sulwhasoo. I always feel that Sulwhasoo’s brand concept, “the secret of being unmoved” is something I particularly like, plus I think there is a new product. The concept is “not for the better, but for the ultimate, shaping and exploring the beauty of the pinnacle of women”, this concept is what all of us women want to pursue. But how to make myself beautiful naturally and effortlessly is the secret I want to explore with Sulwhasoo.

Sohu Fashion: If you were to recommend this series of products today in one sentence, what would you say?

Zhang Jiani: you deserve to have. Everyone knows that Sulwhasoo is a brand that focuses on ingredients. The brand-new Qiancui gilt series of products include ginseng that everyone is familiar with, and it uses wall-breaking technology to allow ginseng to achieve better effects. In addition, it also adds a very valuable ingredient of Ganoderma lucidum, which can reshape our base structure, so I think its creams and essences are more essential products than essences. Using it does not require cumbersome techniques or a long time, because its ingredients are very good, we can save a lot of time on skin care steps.

The executive of a mobile phone company said that from the perspective of an engineer, the power consumption of the mobile phone will increase after the 5G SA is turned on. Under normal circumstances, the power consumption increases by about 170mA, while some areas (estimated to be areas with poor 5G network coverage) consume The power is increased by 300mA. Such technical terms may be difficult to understand. He directly said that battery life may be reduced by 20%-30%.

The power consumption of 5G mobile phones is too high because 5G mobile phones need to increase 5G radio frequency and 5G antennas. Generally speaking, 5G mobile phones have more antennas than 4G mobile phones, which leads to a significant increase in the power consumption of 5G mobile phones. At the same time, the current 5G network coverage is not perfect. , China’s two 5G networks, each 5G network has only more than 400,000 base stations, while China Mobile built 700,000 4G base stations in 2014, and the coverage of 5G base stations is much smaller than 4G, which leads to the power consumption of 5G mobile phones. Obviously too high.

In order to ensure the endurance of 5G mobile phones, the current 5G mobile phones generally use 4000mAh high-capacity batteries, which also shows that mobile phone companies generally recognize that 5G mobile phones will consume much more power than 4G. However, as an executive of a mobile phone company mentioned above It is said that even a large-capacity battery cannot ensure a better endurance, which is why he suggested that if the endurance is really important, it is recommended to turn off the 5G function.

In fact, since the commercialization of 5G, the problem of serious power consumption of 5G base stations has received widespread attention. In order to ensure the power supply of 5G base stations, even various localities have issued relevant policy support to ensure the construction of power supply infrastructure for 5G base stations. It can also be seen from this that 5G Excessive power consumption of base stations has caused the existing power supply network to be insufficient to support the operation of 5G base stations and have to re-lay the power supply system for 5G base stations.

Subsequently, the three major operators even revealed that electricity bills have soared due to the high power consumption of 5G base stations, and the high cost makes them unaffordable, and they have to shut down 5G base stations during idle periods. Some analysts pointed out that the power consumption of 5G base stations is 3-5 times that of 4G base stations. In addition, the density of 5G base stations far exceeds 4G. If a 5G network covering the whole country is built, the electricity bill will be as high as 200 billion, which will eat up the three major operators. Profit.

This information proves that the power consumption of 5G base stations is terribly large. Nowadays, executives of mobile phone companies have come forward to explain the serious power consumption of 5G mobile phones. It is recommended that users simply turn off the 5G function if they consider battery life. It can be seen that 5G base stations and mobile phones consume power. They are all too outrageous, which makes all parties quite dissatisfied.

Faced with such a situation, it is no wonder that this year’s 5G boom is obviously not as good as last year. In the first four months of this year, operators built less than 30,000 5G base stations per month on average, which is significantly lower than last year’s average of 50,000 per month; and the Chinese market in 2020 Only 308 million mobile phones were sold in China, far lower than the historical peak of nearly 450 million mobile phones. It shows that 5G has not effectively stimulated consumers’ desire to purchase mobile phones. There are actually two 4G mobile phones, namely iPhone11 and Redmi 9A, showing that many users still choose 4G.

At present, my country’s mobile phone manufacturers can be described as a situation where a hundred schools of thought are contending. In this environment, Xiaomi also relies on exceptional and smooth out of the circle. Even though they started their business on mobile phones, they are not limited to mobile phones.

This can be seen from the Xiaomi store, whether it is a mobile phone or household appliances, it is all available, and even a lot of after-life supplies are not spared, which also gives Xiaomi the title of Xiaomi grocery store. Under the diversified business philosophy, Xiaomi has indeed brought a lot of returns. Now the income of Xiaomi’s grocery store has accounted for 40% of the total income.

Although Xiaomi’s cross-border capability is unquestionable, it has always been a strong dragon in some industries. Among them, it is a good example in the socket market. At present, the best sockets in our country are probably the bulls. After all, they have the number one market share in the plug-in board industry.

The market value also exceeded 136 billion yuan, becoming the first share of sockets. In the flipper industry, Ruan Liping, the founder of the Bull, has also been cultivating for 25 years. Over the past 25 years, the Bulls have always focused on the subdivision of sockets, which has also brought Ruan Liping a worth of 45 billion yuan.

Technology Entrepreneurship

Ruan Liping can be said to be a typical representative of technology entrepreneurship. He studied mechanical design in college. After graduation, he successfully entered the Hangzhou Institute of Mechanical Design, which was a very enviable job at the time.

But obviously Ruan Liping is not the kind of person who likes stability. He started his journey into the sea a few years later. After buying pig livers and planting strawberries and other small businesses, Ruan Liping also aimed at the hottest plug industry at the time.

At first, Ruan Liping still didn’t like many power strips because the quality was really bad. After dismantling, he found that the original technical content of the power strip was not too high, so he planned to do it himself. So Bull Electric was established in 1995.

Establish 750,000 sales channels

At the beginning of Ruan Liping’s career, the power strip market was full of fantasies. For many users at that time, they could only choose foreign brands if they wanted to buy good quality power strips.

The price of foreign sockets is ten times that of domestic ones. Bulls do not fight the price war, and the prices of sockets introduced are much lower than those of foreign ones. With a good reputation, the Bulls have gradually gained a foothold in the plug-in market. After the bull became famous, it also attracted a lot of imitations.

Just 6 years later, Bull’s socket converter has become the industry’s first brand. The reason why the Bulls can achieve such results, in addition to their good quality, is also very important in terms of marketing. At that time, people chose to go to hardware stores to buy such products, so the bull simply made free signs for these hardware stores, and the bull logo was hung on it, so that the bull brand has formed a familiarity in the market over time.

With the continuous development of sales channels, Bull has established more than 750,000 hardware sales channels in a comprehensive way, and has become the number one brand in people’s hearts. What everyone might not have expected is that this small power strip also has such a great power. With this small object, Ruan Liping’s revenue reached 10 billion in 19 years, and the net profit exceeded 2.2 billion. In the first nine months of 20 years, the bull’s net profit reached nearly 1.6 billion.

Almost overtaken by Xiaomi

In terms of the quality of the inserts, the Bulls are already impeccable. However, the Bulls have encountered a crisis, that is, Xiaomi’s corner overtaking behind it. In 15 years, Xiaomi also quietly and suddenly entered the socket market, and it also brought a revolutionary innovation to the socket, that is, the addition of a USB socket to the socket, which is undoubtedly a problem for the Bulls. Very serious blow.

Under the shock, the Bull also responded quickly, and immediately launched products such as timing sockets and smart sockets according to market changes, which can be said to be in line with the development of the times. In 18 years, when the Bulls went public, they were also sued by their peers. This lawsuit delayed the Bull’s listing plan, and the listing was not completed until the beginning of the 20th century. However, the bull performance after the listing is also very strong, in a short period of time, the market value has risen from 50 billion to 155.4 billion at its peak.

to sum up

There are two main reasons why the Bulls can stand out. First of all, the first is to take a fancy to the pain points of the market, differentiate the brand, and allow consumers to bind the quality to the bull, creating a unique brand effect for the bull. The second is focus. In the 25 years of development of the Bulls, it has been focusing on the socket field and has not carried out blind expansion. It is not easy to work hard in a field for so many years, and it deeply interprets the craftsmanship that it is not easy to do a good job.

On the other hand, other brands in this field are doing things in the east and doing things in the west. They meet in all fields but do not have the strength, which leads to not doing anything well in the end. Antarctic people are the most classic representatives among them, and they seem to have become a grocery store. I have to say that there is some truth to the success of the bull.

At the press conference of “From Here onwards”, I felt the determination of Chen Xiangdong, the founder of GSX, that no matter what the circumstances, he will regard education as a lifelong matter. He came out of the mountains even more. Understand the importance of education to a person.

In my opinion, GSX’s name change to Gaotu is more about business focus. A single brand may also be the future trend. The author boldly predicts that the multi-brand strategy of another online education company, Good Future, will continue to shrink and form. Brand resonance, to save market costs.

So, what are the benefits of changing its name to “Gaotu” from GSX? What impact will it have on the company’s future?

Renamed “Gaotu” has many benefits

Many online education companies have changed their names. Earlier, “Xue Er Si” was renamed “Good Future”, and “Yue Tiku” was renamed “Yue Guidance”. These changes all mean changes in the company’s business. The renaming of “Gaotu” from GSX is no exception.

Gaotu Group stated that since Gaotu Classroom’s performance has accounted for nearly 90% of its annual report, “learning with who” can no longer represent the current business brand. In order to achieve better business focus and save marketing costs, a single brand can be better To serve the full-cycle needs of students.

The name change of GSX is not an isolated incident, and its business has been adjusted accordingly. As early as October 2020, GSX will integrate all its K12 businesses into Gaotu Classrooms, so that GSX’s business will be divided into Gaotu Classrooms focusing on K12 business, GSX focusing on adult business, and Focus There are three major sections of early childhood education for children aged 3-8.

Today, after the unified renamed Gaotu, the adult business has been renamed Gaotu College. So as to realize the unification of the group’s business name. The advantage of this is that when publicizing, there is no need to spread the publicity costs for the two brands of GSX and Gaotu, and only need to focus on one.

At present, the online education market is fiercely competitive, and the cost of acquiring customers has greatly increased. In the summer of 2020 alone, the investment of 10 online education companies will reach 10 billion yuan. Moreover, GSX’s marketing expenses in 2020 will also increase significantly, and saving marketing expenses has become a top priority.

In addition, GSX stocks suffered 16 short shorts and repeatedly made headlines in the media. However, in many short-selling reports, the short-selling organization does not even know that GSX’s main business is Gaotu Class. GSX uses real performance and audit reports to frustrate these short-selling, but every time it makes headlines, it exposes “learning with GS”, which is also a huge waste of brand exposure opportunities.

Therefore, the unified change of name to “Gaotu” will help investors identify its main business, and it will also help to unify the name in media reports, so that it can get free brand exposure opportunities.

Therefore, GSX changed its name to “Gaotu”, which is a wise move and has many benefits.

The name change is only the first step, the key lies in business innovation

The name change is helpful to the advancement of the Gaotu Group’s business. The future development of the company and the performance of the capital market will not only depend on the name change, but on the company’s steady operation and continuous innovation.

First, let the business focus again. Gaotu Group is not only the first profitable enterprise in the field of online education, but also the pioneer of a new business model for online education. The founder Chen Xiangdong distilled the secret of Gaotu’s success into two words “focus”.

In 2017, the company focused on “online live broadcast of large classes” and achieved a single month of profit in September. The “famous teacher’s classroom and online live broadcast of large classes” pioneered by Gaotu has always been the object of learning and reference from colleagues.

With this rename, Gaotu Group will once again focus on the full learning cycle of education. Through Gaotu Classroom, Gaotu Academy, and early enlightenment, it covers all stages of children’s intelligent learning, elementary school, junior high school and high school general subjects, as well as adult postgraduate entrance examination, language training, and vocational qualification training.

Secondly, Innovative live broadcast of large classes again, leading the development of the online education industry.

Gaotu pioneered the live broadcast of large-class classes, so when colleagues are flocking to broadcast large-class classes, what countermeasures does Gaotu have?

In this regard, Chen Xiangdong said that he hopes to provide students with personalized learning solutions, such as large-scale classes with famous teachers + precision small cooking classes + one-on-one tutoring, thereby redefining live large-class classes.

In order to achieve this goal, Gaotu Group will launch a local online school for Gaotu Classroom to realize localized products, localized enrollment, localized teaching and localized services. This means that the live broadcast of large classes will take root, with a larger scale and more detailed services.

once again, Embrace technology and do the education of the future. Faced with the development of new technologies such as 5G, AR, and VR, Gaotu Group will continue to embrace technology and launch the “Gaotu Singularity Research Institute” to empower education with technology and create a future education model. This includes the realization of immersive online education through VR technology, and the creation of platform knowledge graphs through AI, visual recognition, and voice recognition technology.

Therefore, after GSX Group changed its name, it not only got a new name, Gaotu Group, but also fully upgraded the company’s business focus and future innovation direction, reflecting the company’s ability to continue to innovate.

Conclusion

Currently, the online education industry is highly competitive and has broad prospects. According to Qi Xiuping, vice president of Gaotu, people’s learning cycle is constantly being lengthened. Paying users over the age of 50 account for 25.8% of them, and there are also those over 70. 1.2%, the adult business track is a new growth point for GSX after the rename of Gaotu.

As Chen Xiangdong said: “Education will always exist, and online education is new, nascent, and continuous.” It is precisely because we are in a sunrise industry, a high-growth industry, that there are so many capital and entrepreneurs. Come in. And education is not the kind of industry that can be effective in the short-term. It needs people with long-term spirit.

And I hope that, whether it is for GSX, the good future and New Oriental, or the ape tutoring and homework that will be listed in the future, the Chinese media will not be “stucked” by the United States as accomplices. Chips and education are what we want to continue. The field of innovation.

What should we do if the digital transformation is not effective? We must pay attention to the six “don’ts” in the implementation of the strategy

Don’t transform for the sake of transformation. In digital transformation, we must pay attention to these six “don’ts”.

Text/Wang Jiwei

Last year, an Accenture survey showed that only 7% of companies in China have done a fair job of digital transformation.

IDC data shows that more than 80% of SMEs in China are in the digital exploration stage, and more than 60% of SMEs have insufficient IT expenditures.

This data is even more prominent in Deloitte’s survey data. More than 85% of companies are still struggling on the road to digital transformation.

The data of several institutions all show that the situation of digital transformation of Chinese enterprises is very unsatisfactory.

In fact, many companies not only have difficulty in digital transformation, but also don’t even fully understand what digital transformation is.

Some companies can reverse the concept of digital transformation, but they still don’t have a clear concept of how to do it, what to do, and to what extent.

This situation is also related to the “over-analysis” of digital transformation by some experts and scholars. For enterprises, digital transformation is nothing more than reducing costs and increasing efficiency. However, with the continuous development of new technologies, more and more concepts are involved, and digital transformation is becoming more sophisticated. A cyberspace alone can explain tens of minutes. Concepts such as digital twins have made many small and medium-sized enterprises listen to the cloud, making some companies discouraged and dare not care.

Does this have any direct help for companies that want to implement digital transformation? Yes, but not much, which can be seen from the ignorant expressions of many people.

After reading the speech, I still couldn’t understand it. Even if you understand it, once you see that you invest tens of millions in this solution, you will still avoid it. If the digital transformation solutions have to invest heavily, for the majority of small and medium-sized enterprises, it is better to optimize human resources. More companies want to know how to quickly and effectively carry out digital transformation.

Many people say that digital transformation must start from the strategic level, that is, the boss takes the lead in doing this, in order to ensure that the executive level can promote it thoroughly. Promoting digitalization from top to bottom can indeed ensure the popularization of digital technology in enterprises. However, in terms of effectiveness, most of the projects have a very long duration. Generally, investment is made in the early stage, and no immediate effect can be seen. In the long run, they will be questioned, and some projects will even be suspended in the middle. This is also one of the reasons why many companies cannot succeed in their digital transformation.

Many cases prove that it is not the digital strategy implemented by other companies that is suitable for your company, nor is it that you can use ready-made cases. The informatization situation of different enterprises is very different, and the digital solutions are also different. In fact, with the mature application of various information technology, digital transformation is relatively easy now, and many requirements are not too difficult to realize. With more and more solutions and more diversified technical means, many companies still cannot play digitally.

The reason is mostly that companies still attach importance to the strategic level and ignore the implementation level. If the execution ability is not improved, the strategic planning is useless. If you want to better integrate strategy and execution, you need to choose and distinguish the execution time of various solutions, understand which solutions are implemented first, which solutions are implemented later, and which solutions can be implemented at the same time.

Also, learn to choose decisively, reject unsuitable solutions, and of course resolutely implement good solutions. Wang Jiwei’s channel believes that in terms of digital strategy implementation and solution selection, it is best to achieve the following six “don’ts”.

1. Don’t transform for the sake of transformation

Many companies cannot succeed in their digital transformation. A very important reason is that they started their transformation without thinking about it, that is, they lack the vision and goals of digital transformation.

Some companies are transforming for the sake of transformation, not because of the needs of business development. Some companies feel that they will fall behind if they see the transformation of their peers. Some companies have listened to the data reports of some organizations, overestimated the capabilities of certain management systems, and did not exhaustively sort out the needs, and implemented digital transformation plans at will, and finally broke the beach. For some companies, digital transformation has not only failed to reduce costs and increase efficiency, but has become a burden to the development of the company, and it has been paid for.

Digital transformation is an effective means for enterprises to reduce costs and increase efficiency. However, the development of enterprises is different. It is necessary for enterprises to consider needs according to local conditions in order to introduce more suitable digital transformation programs. Some business models are relatively light, and it may be possible to achieve a good transformation simply by introducing some digital solutions. Some business models are heavier, and the use of very heavy measures may not be able to complete the transformation, and it needs to be carried out in an orderly manner. Other companies may already have a very good operating model, and they only need to further optimize and iterate under the current model.

Does your organization need marketing, commerce, or product digitization? Do you want to create an independent digital product and business department, or start from a certain business process and gradually implement more business digitization? You should think about it before doing it. . If you want to really do a good job in digital transformation, you must understand the core needs of the enterprise in detail, and don’t make the transformation at a glance.

Second, the most taboo is the lack of execution

For digital transformation, either do not do it, or proceed in an orderly manner after starting. The most taboo is the painless implementation. This phenomenon is generally not very effective, let alone successful transformation.

Everyone knows that the introduction of every digital technology will have a big impact on the original business process and management system of the organization. For example, the introduction of business process automation may cause the disappearance of relatively simple positions in some departments, or even the disappearance of some departments. Some departments that are unwilling to be abolished naturally do not welcome this type of digital technology.

In the enterprise organizational structure, the large-scale application of digital technology has enabled many management links to be realized with technology. This will make the organization flatter, and the leadership positions of the original multi-person organization will be eliminated, so that many people will resist, and the degree of cooperation with digital implementation is very low. When multiple departments are not actively implementing it, there will even be excuses.

In the end, many companies can’t push digitalization anymore, and if the boss doesn’t pay attention to it, they won’t be able to do so. Many early corporate transformations ultimately failed in the organizational structure, especially those family businesses. In this case, it is absolutely impossible to have no strong execution to promote the application of digital technology.

3. Do not invest in digitization with huge investment periods and too long

Now everyone knows that digital transformation is not a one-time thing. How many companies that have failed to transform are using blood lessons to tell everyone that without real money investment and sufficient perseverance, they can’t do digital transformation at all.

Therefore, many companies that are determined to carry out digital transformation plan to invest tens of millions or even hundreds of millions of yuan from the beginning, and then implement a digital project that will take several years to complete. What is the concept of a project with a duration of several years? Perhaps a technology worth tens of thousands of years has fallen behind after the implementation of this project. And in the middle, there is generally not much return on investment.

It’s okay for companies to be determined, but if there is only a long-term investment and no periodic returns, large companies with ample cash flow can still afford it, and small and medium-sized companies with average profits may not be so comfortable. Many companies reluctantly halted their digital projects because they couldn’t insist on investing.

In fact, with the development of digital technology, with the blessing of cloud computing, artificial intelligence and other technologies, digital transformation is not as difficult as it was 5 years ago. As long as you find a suitable solution, the rest will depend on how to implement it better. When it comes to the choice of digital transformation solutions, it is best not to choose those with too long construction period and huge investment. It is best to put them into practice while ensuring that they can benefit in real time during the transformation process.

4. Digitalization that reduces costs and increases efficiency cannot be achieved quickly without doing

For every company that wants to transform and upgrade, the use of digital technology for transformation is only a means, and the goal is to reduce costs and increase efficiency. If a company launches a digital project, but it fails to significantly improve its operating efficiency, and even makes the business process more redundant and complicated, such as adding an operation and maintenance specialist for a project, such a digital transformation is obviously unsuccessful of.

A good digital solution may not achieve immediate results, but at least it can achieve certain results in the short term. For example, the cloud of enterprise digital infrastructure can obviously save IT hardware investment, and the greater the business demand, the higher the ROI.Before digital transformation, it is best for enterprises to clarify the transformation focus, so as to select more suitable solutions in a targeted manner

5. Don’t do digitalization that requires continued investment but has little effect

Information technology is developing rapidly, and a new management method may become popular in 3-5 years. Some companies have explored digitalization relatively early. Following advanced corporate management thinking, after more than a decade, many corporate management systems such as CRM and ERP have been launched.

However, more companies do not use these systems effectively. Second, there are data islands between different systems, which cannot connect the data between different systems, and thus cannot better guide business operations through data analysis. During this period, many systems are also being upgraded year by year, and more functions require more investment. But even with more investment, enterprises still cannot achieve the smooth operation of data in all systems.

Then there are some different enterprise management software spanning many years. The heavy investment required to realize automation and intelligence is enough to put on a new information management system, and the ROI still cannot be effectively improved. In this case, the original management software can be completely discarded and a new management system can be re-introduced. Of course, other means can also be considered, such as using RPA and other business process automation software to assist the original system to achieve automation.

6. Do not overdo it in digital implementation

In traditional enterprises, it is normal for the implementation of digitalization to be resisted. And if the digitalization is pushed too hard, it may be too much. Some companies will actively promote and advocate the application of digital technology after they have tasted the benefits of digital technology. Typical examples are marketing digitization and human resources digitization, which can effectively improve precision marketing and human resources management.

When all departments realize that technology can help performance improve, under the advocacy of enterprises, they will rush to introduce various digital technologies to maximize the performance of the department. The easiest way is to develop various applications for different customers and supply chains. Over time, a large number of applications will cause serious data islands. Although everyone is using various APPs to handle their own business, there is no interconnection between the various departments, and it is not much different from the traditional offline business.

Digital transformation must not only satisfy the smooth connection between the enterprise and external customers, but also give priority to ensuring the internal data circulation of the enterprise. Therefore, organizations must pay attention to the “technology flood” situation when carrying out the top-level design of digital transformation, so as not to invest heavily again to solve the problem of data islands.

[WangJiweichannelfocusingonTMTandIoTfocusingondigitaltransformationandprocessautomation】

In 2021, why is there a variety show that uses “rape drama” as a selling point?

Not much to say, let’s first experience the side-cut angle + amazing subtitles taken by the program group:

This kitsch performance plot comes from the latest variety show-“I’m an Actress”. Ugh! Let’s briefly talk about this variety show:

purpose: Cultivate the new generation of high-quality actresses + interpretation of oriental aesthetics + reality show of acting skills competition. Competition system: The 27 newcomers were divided into three groups: talent class, variety class, and custom class. The team is led by three male mentors (Zheng Yuanchang, Yan Yikuan, and Li Zhiting), and each team sends two people to participate in each round. After rounds of PK, the current MVP was finally decided. So, the rape scene at the beginning is the PK link. Program name: 1. In order to reflect the progressiveness of actresses’ acting skills, professional variety and complex emotions. 2. A tribute to the classic “Returning Pearls and Gege”. But… Dozens of episodes of beautiful plots are not selected, and you just want to investigate the episode of “Xiang Fei was raped”? For female audiences, everyone is not afraid to talk about “sex”, but the term “rape” is not telling and conveying women’s fear and despair? How can so-called complex changes in emotions be expressed in rape scenes? I really don’t understand. ? The meaning of the filming is to make the male audience “Ye Qinghui”? Or rely on vulgar erotic elements to gain attention? This is just part of the “exciting” part of the show, In fact, since “I’m an Actress” started to warm up, confusing behaviors have emerged one after another… “I’m an Actress” Dancing with Confusion Confusion 1: “Men can set off and examine women”

We will open up a new track: no longer focus on singing and dancing, the goal is “Cultivate the next generation of high-quality actresses.” The aim is to focus on the fresh power of women who have rarely been paid attention to by variety shows in the past, and give them opportunities to grow in practice, so that they can embrace the market in both directions. ——Slogan from “I’m an Actress”. Interruption of face-slapped cold knowledge: “I am an actress” was originally called “Super A Female One” (as shown in the recording below). In order to eat the bonus of the word “female”, the name was changed before the broadcast. ? I saw a sentence in the hot search on Weibo, which is very suitable for the program group’s intentions: “China’s habit of naming: I just fill in whatever name is missing. Those who lack soil are called Yao, those who lack water are Miao, those who lack gold are called Xin, and those who lack actresses call me an actress.” Secondly, the show also looks very cultural:

The program will incorporate many traffic elements such as the essence of national style, talent PK, acting skills, acting instructors, and flying guests.

However, in a national style competition program that claims to train actresses, there is only Liu Tao as a female tutor, and the other three resident tutors are all men.

What is even more speechless is that during the promotion period, tickets for the program group are only given to boys.The performance also clearly stated: Only boys participate, and let Amateur boys share their expectations for the show.

Netizens questioned online: Is this the scene of the selection of concubines in ancient times? All the girls on stage, the male audience below…

It’s just a matter of sending a group of “Choose a woman, a man knows best”…

After being complained by the entire network, Liu Tao, the only female tutor, responded: “ Let men comment on actresses because men can stimulate and set off women and make them bloom. “

“You all know that women only cover each other’s light.”

?

Shouldn’t the charm of this kind of “her variety show” be “women help women and same-sex appreciation”?

? Remember that in “Lang Sister 1”, the audience was really moved by the mutual help of sisters.

But “I’m an Actress” is really hard for the show crew because of the skill of selling dog meat.

Confusion 2: The professional level and selection of male tutors

Question: What are the acting skills and level of the three male tutors responsible for leading the team?

Answer: works? No. It’s all set off by peers.

These “old straw bottles” who have been polished by the filter really can’t make the audience understand their confidence in commenting on her acting skills.

When evaluating their acting skills and enrollment declaration, all three tutors issued “Leadership Crypt” —— The words are in a mess, but they don’t fall to the ground.

As the head teacher of the talent class, Yan Yikuan: I have no talent, just a handsome man (living in a short video).

Variety class teacher Zheng Yuanchang: Female students can choose me because I will take care of others.

Then, he immediately used his “interesting soul” and academic style to perform a rape scene with girls through “theory and practice”?

There is also Li Zhiting, the tutor of the custom class, whose works are not as long as their faces. “I have filmed some TV shows” After that, he “moved forward steadily” by relying on his emoticons.

The only teacher, Zhang Xiaolong, who is connected with teaching experience, is not responsible for selecting actors and watching acting skills, but only teaches the “traditional Chinese etiquette” marginal transparent person.

It’s not that everyone wants to deliberately complain about the level of the instructor, but once the comparison is made, it is obvious that they are “unworthy”.

Before the same type of variety show next door, the judges and teachers are all Recognized strength faction that is not hyped in the circle : Xu Zheng, Li Chengru, Zhang Guoli, Zhang Ziyi, Chen Kaige and Liu Tianchi…

As for the mentor lineup of “Actress”, the personal acting skills are no longer flattering.

As a well-known facial paralysis in the entertainment industry, Li Zhiting’s acting skills do not move emotions and cannot resonate:

Zheng Yuanchang’s costumes in ancient costumes have a strong Taiwanese accent and behaviors that he thinks are interesting:

Yan Yikuan, the ancient “Four Beauty of the End of the World”, successfully took off the black hat of the beautiful man in ancient costume by shaking his head and exaggerated eyes without filters and sensational BGM: ?

The mentors are embarrassed in their acting skills, and people can’t help but ask: Can they really select a new generation of actresses?

will not. But the instructor will “choose randomly.”

The on-site preliminary selection is chaotic and boring, and the basic process is ?: “Liu Tao is right! You press me and press quickly.”

However, in order to show the lack of personality and cover up, the tutors have opened the threshold of choosing girls.

I am worried that I am not from a major, so I don’t choose an actress with a high degree of education to play the role:

He who is no longer Jiang Naoshu still looks down on his face, as long as the face of the main heroine:

The same frame guides to look at the height, because the female newcomer who is too tall “suppresses” the limelight:

No wonder the whole network is asking the “I am an Actress” program group:

Do you want men to set off women, or do you use men’s aesthetic and professional abilities to cultivate actresses who satisfy men?

Confusion 3: The heat is not enough, rely on CP to get together:

“Explosives without traffic are the real hotspots.” —— From the “I Am an Actress” director system’s expectations for the show (Variety show black talk comes again…) .

Of course, the show team knows that their lineup has collapsed, so You can only rely on Gong Jun and Zhang Zhehan’s anti-hype enthusiasm…

Whether it’s the first issue’s title, homepage recommendations, or show highlights, they are all earning two people’s fan traffic:

Coupled with deliberate question editing and ambiguous later text:

With the strength of the entire program group, the training of professional actresses has become a “sugar business” scene for CP aesthetics.

It started on the same day, leaning on Gong Jun, Zhang Zhehan, Gong Jun, Zhang Zhehan, Liu Tao, Zhang Zhehan, Gong Jun… Basically contracted half of the hot search.

Picture source network

Speechless! Speaking of cultivating capable actresses? In fact, it relies on forced CP to “combined business”… No wonder the hot reviews + full screen barrage are: We just came to see them…

It’s a pity that the ideal is full, and the reality is very skinny. As the core aspect of teaching acting, there is no spark at all.

Really black comedy.

But behind this, what is it?

Is it the saturation of the female variety show market? Or is the female discussion craze gone?

In fact, everything has already begun.

Women have gradually become the main force of consumption and the party that drives aesthetics: women can also stare, transform and substitute.

Then all kinds of female variety shows are bound to be “Women have surpassed” as the bullseye-stepping on women as an issue.

The gimmicks that are engaged in a career, meaningless age, and enthusiasm are actually taking gender conflict as a pain point, and in the end they only stop at “Women Enter the Variety Scene” This step.

Here, if you want to eat this bite, please learn how to truly appreciate women if you want to eat the variety show.

In 2020, Shenzhen’s GDP will reach 2,767.024 billion yuan, a year-on-year increase of 3.1%, and it will still rank third in the country. The GDP of Shenzhen converted into US dollars is about 423.631 billion US dollars. Since the GDP data of all countries in the world in 2020 has not yet come out, compared with the data in 2019, Shenzhen can rank 28th in the world, surpassing developed countries such as Norway, Ireland, and Singapore.

The development of Shenzhen is inseparable from the help of private enterprises. In the 40 years since the establishment of the Shenzhen Special Economic Zone, a number of outstanding private enterprises, such as Huawei, Tencent, and SF Express, have emerged. Shenzhen is one of the most active cities in the country’s private economy, and it is also a city of technological innovation.

The most profitable private enterprise in Shenzhen is not Huawei or Tencent, but it

How good are private enterprises in Shenzhen? In the 2020 China Top 500 List, Guangdong has 57 companies on the list, of which Shenzhen has 25, accounting for nearly half. Among the top 500 private enterprises in China in 2020, 58 enterprises in Guangdong are shortlisted, and Shenzhen is even more powerful. Among the top ten, four enterprises are from Shenzhen, namely Huawei, Zhengwei, Evergrande and Vanke.

China’s largest private company is Huawei from Shenzhen, Guangdong. In addition, Shenzhen also has companies such as Zhengwei, Evergrande, Tencent, SF, BYD, Mindray, Digital China, Luxshare Precision, etc. However, the most profitable companies in Shenzhen are not Huawei, Tencent, Evergrande, but Ping An of China.

Regardless of revenue or profit, Ping An is the largest company in Shenzhen. In 2020, revenue will be 1.22 trillion yuan, and net profit will be 143.099 billion yuan, which is equivalent to a daily profit of nearly 400 million yuan.

Tencent is also very strong. In 2020, its net profit is as high as 122.742 billion yuan, which is a 30% increase. It will not take long to catch up with Ping An of China and become the most profitable company in Shenzhen.

As for giants such as Huawei, Evergrande, and Vanke, they still cannot compare with these two in terms of profits. In 2020, the net profits of these three companies will be 64.6 billion yuan, 30.13 billion yuan, and 41.52 billion yuan.

In this comparison, you will find that the financial and Internet industries make money. After all, the six state-owned banks are also making a lot of money. Another Internet giant, Alibaba, has a higher net profit than Ping An, and is the most profitable in China. Private enterprise.

How awesome is Ping An of China?

Ping An of China was founded in 1988 by Yuan Geng, the founder of the Shekou Industrial Zone in the Shenzhen Special Economic Zone, one year later than Huawei. The first two shareholders were ICBC and the China Merchants Bureau of Shekou Industrial Zone. The initial business was insurance. Today, Ping An has become a company with a very complex shareholding structure. It is neither a state-owned enterprise nor a private enterprise, so it is called a “non-public enterprise.”

How powerful is Ping An of China? On the 2020 Forbes Fortune Global 500 list, Ping An ranks second only to PetroChina, State Grid, Sinopec, and China State Construction. It is ranked 5th in China and 21st in the world. It is far behind the top six state-owned companies, and Huawei is also far behind. .

After more than 30 years of development, Ping An of China has become China’s largest insurance company. Its business scope covers almost all financial fields, including life insurance, property insurance, pension insurance, health insurance, etc., as well as banks, securities, futures, funds, Trust, asset management, etc., are also outstanding in the field of financial technology, such as Lufax, Ping An Good Doctor, Auto Home, Shanghai Jahwa and so on.

As of 2019, Ping An’s total assets have reached 8.2 trillion yuan, and it can be said that it has become a giant enterprise. In 2020, the number of group personal customers exceeded 218 million, an increase of 9.0% from the beginning of the year.

The owner’s surname is Ma, and his wealth is still a mystery.

Ping An Group of China can achieve today’s results without a single person, his surname is Ma, he is Ma Mingzhe. Ma Mingzhe is the soul of China Ping An, and has served as the general manager since its inception. Over the past 30 years, under his leadership, Ping An Group has continued to reform and innovate, and its scale has continued to expand, achieving today’s leading position.

Ma Mingzhe was originally a worker at Zhanjiang Hydropower Plant. In 1983, he was fortunate to be transferred to Shenzhen Shekou Industrial Zone to work and became the team captain. Fortunately, he was favored by Yuan Geng, and then he focused on training and took on the important task of leading China’s safety.

Ping An was originally a state-owned enterprise. After many share changes, the shareholding structure is now very complicated. Currently, the largest shareholder is Hong Kong Securities Clearing (Nominees) Co., Ltd., holding 32.72%, Shenzhen Investment Corporation holds 5.27%, and China Securities Finance Corporation holds 4.44%.

In terms of equity, Ma Mingzhe does not seem to hold any shares. He has always been a “wage earner”, and his annual salary is eye-catching. The 2019 financial report shows that Ma Mingzhe’s annual after-tax salary is 5.1 million yuan and personal income tax is 3.75 million yuan, for a total of 8.85 million yuan. As early as in the 2007 financial report, he caused controversy because of his 66 million annual salary.

So, how much money does Ma Mingzhe have? Even Hu Run said that his worth is a mystery because the shares he holds are hidden and public data cannot be found. Therefore, he cannot be just a wage earner, but a shareholding.

Shenzhen is a legendary place. It has created a lot of outstanding entrepreneurs, such as Ren Zhengfei, Ma Mingzhe, Ma Huateng, Wang Chuanfu, Wang Wei, Wang Wenyin, etc., and Ma Mingzhe is undoubtedly one of the lowest-key and most dazzling.

“Sorry, I don’t play Pinduoduo.”

“That’s even better. New users cut a lot, go to the next one, and it can be done in one minute.”

…

Similar conversations are frequently staged in the WeChat dialog box, which makes people feel tired. It seems that everyone can not escape the “bargaining shadow” of Pinduoduo. Pinduoduo, which “swept the market outside the Fifth Ring Road”, relied on extremely low-cost product strategies and social fission gameplay. It only took three years to catch up with Jingdong, which has been in business for 20 years in annual sales and market value, and successfully entered the United States. Starck goes public.

It is also the taste of the social fission spreading method based on bargaining that makes Pinduoduo even more unscrupulous. With the exponential increase in the number of Pinduoduo users, in order to expand new users, its bargaining methods are becoming more and more routine. This result directly caused the public to complain about Pinduoduo’s routines. So, have you ever been fooled by Pinduoduo’s routines?

The facts are in front of us, bargaining is a routine

Pinduoduo’s bargaining is mainly divided into two types-getting free in kind and getting cash every day. The process is basically the same: A sees the goods that can be obtained for free or the cash that can be received in the station, and the progress bar shows more than 99% after a meal. If you want to bargain again, you need to invite friends to help on WeChat. At this time, A sends the bargaining link to several or even dozens of people such as B, C, D, E, etc. for help. After other people helped to bargain, they found that they could take advantage of it, so they also joined the ranks of bargaining for free. Such a fission form naturally makes Pinduoduo more and more users.

But the reality is that today’s Pinduoduo just wants to fission, but does not give the corresponding “carrots.” For example, a certain self-media person conducted an experiment and invited more than 500 friends to help him with a knife. However, more than 500 chances of lottery draws have never been able to cut the final cut. There is a blogger who does not believe in evil on the Internet. He said that he was really successful. He mobilized more than 7,000 fans and got a game console at bargain. But how can a normal person have 7,000 friends? The so-called free cash collection and withdrawal are just plain words.

Netizens who have good deeds also summed up the essence of the routine: when you are still short of a penny withdrawing, the penny is divided into 10 1 cents. When you have worked so hard to collect 9% of the money, and the last 1% of the money is missing, the withdrawal rules have changed again:

Tell you to pull a person to give you 1 gold coin, collect 10 gold coins to withdraw. When you wear out your mouth and collect 9 gold coins, it splits 1 gold coin into 10 pieces of 0.1 gold coins… After entering an infinite loop, you give up on your own initiative, so it won’t work anymore. It.

Facts speak louder than words, and Pinduoduo’s bargaining is indeed just a routine.

Pinduoduo is a bit too much behind the psychology of the prospect

Why do people know that Pinduoduo’s bargaining is a routine, and people still enjoy it? According to the simplest principle, Pinduoduo makes full use of the free “magic”. In the marketing activities of Pinduoduo, the word “free” has always occupied the C position, because this is the copywriting that attracts the most attention. In order to “have a chance to get it for free”, people are naturally attracted and greatly increase Pinduoduo’s click conversion rate.

From another point of view, Pinduoduo’s bargaining also has obvious “fanning” characteristics. In the book “Game Changes the World”, the author puts forward the four elements of the game: goals, rules, feedback, and voluntary participation. And Pinduoduo’s bargaining routine is similar. In addition to voluntary participation, Pinduoduo’s bargaining target is very clear. Because the progress bar for bargaining activities starts directly from 99% or higher, making people feel that the goal can be easily achieved. The rules are naturally very clear-the more people you invite to bargain, the closer you are to free money.

In terms of feedback mechanism, there are more routines. A very simple example is that every time people invite someone to help bargain, the progress bar goes a little bit. And with the help of words such as “just bad” and “about to be cut”, people are even more stimulating to invite users. It is worth noting that there is a time limit for bargaining, which makes it extremely urgent to invite users. After all, if you don’t continue to invite, the previous efforts will be in vain, and you can only continue to invite.

It can be seen that Pinduoduo accurately captures the user’s psychology. But it seemed a bit too much to only grasp the psychology without giving the corresponding reward.

Pinduoduo urgently needs change under much criticism

Pinduoduo’s bargaining routines have been criticized and even aroused public outrage. For example, Shanghai lawyer Liu Yuhang took Pinduoduo to court after he caught the routine. He believes that when Pinduoduo provides network services, it is suspected of violating the principle of good faith, using false data, concealing rules, and taking advantage of human weakness to allow consumers to complete various tasks set by Pinduoduo and purchase paid services, only to increase the activity of its APP. Statistics and income have constituted fraud and seriously affected the social atmosphere.

In addition, you can see the complaints of a large number of netizens by simply searching the online bargaining activities of Pinduoduo. It can be said that the practice of Pinduoduo has become less and less attractive. If Pinduoduo still uses such a routine to pull new ones, it will only make its own path narrower and narrower. For this reason, Pinduoduo urgently needs to change and find a real balance between bargaining and people’s interests. (New Discovery of Science and Technology Constantine/Text)