Mobile ID solution of Vietnammobile Vietnamobile and IPification have just announced the launch of Mobile ID service in Vietnam – The ultimate authentication solution for smartphone transactions for Vietnamobile subscribers. Instead of traditional authentication steps that still contain many risks such as providing phone numbers and SMS OTP authentication, users only need to authorize Vietnamobile to authenticate the device’s ID; Transactions on mobile phones will be automatically verified and secured by Vietnamobile. According to information, the service will soon be integrated for Vietnamobile users. According to the US National Institute of Standards and Technology (NIST), SMS authentication is not secure enough. Hackers can hack to transfer SMS messages to phone numbers that do not belong to the owner. These tricks are so sophisticated that you won’t even know your messages have been stolen. NIST also warns that phone numbers registered on applications such as Facebook Messenger, Viber are likely to be hacked and reveal the verification code on SMS. An alternative solution is to use 2-layer security or use a security code from a token device. However, this method is quite complicated and causes interruptions in transactions, so most users find it very annoying. The Mobile ID service uses the technology of IPification. This is predicted to be the foundation for mobile authentication now and in the future. Mobile ID enables the authentication of compatible mobile users by verifying the device, SIM and phone number via IP address, intended to prevent fraud in mobile registration and transaction approval. Mobile ID service requires no additional settings, no need to enter a password, and does not require any action from the user. A representative of Vietnamobile said, “The number of Vietnamobile subscribers for online transactions has grown rapidly. In light of this trend, we look forward to providing our subscribers with a safe and convenient online trading platform.” Vietnamobile’s Mobile ID security solution was born to meet the mobile reality when all online activities and transactions of customers are done on smartphones. “We want our customers to be able to enjoy the best solution in terms of security, identity authentication, payment, login,” he said. Mr. Stefan Kostic, CEO of IPification shared. “As the number of online user activities globally is skyrocketing, we will provide the most secure, yet seamless authentication and transaction validation solution for Vietnamobile users.” MobiIPification Pification solution is trusted by leading telecommunications, technology, payment and OTT companies such as Microsoft, GBG, DataZoo, 3HongKong, Axiata Digital. Currently, IPification’s solution has reached more than 550 million devices in 18 markets globally. PV

Illustration. (Photo: Vietnam+) With the goal of improving efficiency, bringing more conveniences and incentives to customers when using products and services, Joint Stock Commercial Bank for Industry and Trade of Vietnam (VietinBank) deploys free notification of transaction fluctuations translation for owner credit (international and domestic). Accordingly, from June 1, VietinBank will free and change the transaction notification channel from SMS to OTT message channel on VietinBank iPay Mobile application for all credit card and current customers. using VietinBank’s digital banking services. OTT messages on VietinBank iPay Mobile application help customers receive transaction notifications 24/24 even while working or traveling abroad, just need to have an Internet connection with the device that has installed the application. In addition, OTT news with no character limit with clear and complete message content will help customers manage their accounts in the best way. VietinBank hopes that the form of notification of transaction fluctuations via OTT messages directly on VietinBank iPay Mobile will help customers have a safe and secure experience for customers when using VietinBank’s products and services. For customers who have not installed VietinBank iPay Mobile application, VietinBank will continue to send SMS messages and provide free services to customers./.

Accordingly, from June 1, 2021, VietinBank will free and change the transaction notification channel from SMS to OTT message channel on VietinBank iPay Mobile application for all credit card customers. and are using VietinBank’s digital banking service. OTT messages on VietinBank iPay Mobile application help customers receive transaction notifications 24/24 even while working or traveling abroad, just need to have an Internet connection with the device that has installed the application. In addition, OTT news with no character limit with clear and complete message content will help customers manage their accounts in the best way. VietinBank hopes that the form of notification of transaction fluctuations via OTT messages directly on VietinBank iPay Mobile will help customers have a great experience and ensure safety and security for customers when using products. , services of VietinBank. For customers who have not installed VietinBank iPay Mobile application, VietinBank will continue to send SMS messages and provide free services to customers. For more information, please contact the nearest VietinBank branch/transaction office, Customer Support Center: 1900 558 868 or Email: contact@vietinbank.vn.

The rate of ordering food through 3rd party applications has reached 82% compared to 2018 only 58% According to the report “Mobile apps 2021” released by Appota, Vietnamese people are tending to download and use more mobile applications after the pandemic. In which, the most exciting are food delivery and OTT applications with rapid growth. Food delivery app is a familiar concept Before the outbreak of the pandemic, food delivery services via 3rd party applications was a concept that was not yet popular with Vietnamese people. However, things have changed when in 2020 the number of regular users of this service has reached 80% while in 2016 only 20% of the number of users according to the survey. The special thing is that the dense appearance of food ordering applications on smartphones has changed the way to use this service. The food delivery market has also become active with competition from many big players Specifically, in QandMe’s 2020 survey, the rate of ordering food through 3rd party applications has reached 82% compared to only 58% in 2018. Direct calling to order has dropped from 71% to 23%. The food delivery market has also become active with competition from many big players such as Now.vn, LoShip, BaeMin… to both big online car booking giants like Grab and Go-jek in 2020 as well. Expanding services to food delivery with GrabFood and Go-Food utilities. Because the market size in Vietnam is very small, the fast food delivery industry is considered a “hot” market that attracts many domestic and foreign investors. In addition, the unit with the fastest delivery, the most promotions and the most extensive menu will win the race for this market share. OTT – “new trend” OTT has grown rapidly and become a new trend OTT stands for Over The Top, this is a term used to refer to taking advantage of the large space of the Internet to provide users with content such as images, sounds, messages, calls. Currently, watching movies and VOD content has become a popular form of entertainment during the pandemic. In Vietnam, OTT has developed rapidly and has become a new trend in the period of social distancing, whereby the rate of viewing OTT on smartphones accounts for 67%, 86% of users are willing to watch ads in return. free content, 35% purchase ad conversion rate on OTT platforms in Vietnam. Thanks to the popularity and bloom in 2020, OTT applications are increasingly attracting new users, with the majority of users preferring free but ad-containing OTT platforms making this gradually become a popular choice. Potential advertising channel for brand developers.