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		<title>Tencent PCG big change: Is online video BU a good move?</title>
		<link>https://en.spress.net/tencent-pcg-big-change-is-online-video-bu-a-good-move/</link>
		
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		<pubDate>Sun, 18 Apr 2021 09:50:10 +0000</pubDate>
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					<description><![CDATA[This article is from the WeChat public account: Yiyu Observation (ID: yiyuguancha), writer/big entertainer. The long-rumored internal adjustment of Tencent&#8217;s platform and content business group (PCG) finally kicked off on April 15. According to internal documents issued by Tencent PCG, PCG will then integrate Tencent Video, Weishi, and AppBall to form an &#8220;On-line Video Business [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><img fifu-featured="1" decoding="async" src="https://p9.itc.cn/images01/20210416/a8597c94df924876824cfdde529d8651.jpeg" max-width="600"></p>
<p><strong> This article is from the WeChat public account: Yiyu Observation (ID: yiyuguancha), writer/big entertainer.</strong></p>
<p>The long-rumored internal adjustment of Tencent&#8217;s platform and content business group (PCG) finally kicked off on April 15.</p>
<p>According to internal documents issued by Tencent PCG, PCG will then integrate Tencent Video, Weishi, and AppBall to form an &#8220;On-line Video Business Unit (OVB)&#8221;. Tencent Video and Weishi will remain independent. Operations, Tencent Vice President Sun Zhonghuai and Lin Songtao respectively serve as the CEO and President of the BU, and both report to Tencent COO and PCG head Ren Yuxin.</p>
<p>At the same time, Liang Zhu, vice president of Tencent and former head of social platform business, was transferred to CEO of Tencent Music Entertainment Group and reported to Ren Yuxin. Peng Jiaxin, the former CEO of Tencent Music, served as the group&#8217;s executive chairman. The overall business of the social platform is handed over to Yao Xiaoguang, vice president of Tencent and president of Tencent Interactive Entertainment (IEG) Tianmei Studio Group.</p>
<p>Chen Juhong, vice president of Tencent, is no longer in charge of Tencent&#8217;s news business, and will be transferred to other BGs, with another important appointment. The head of Tencent News will be appointed separately.</p>
<p><img decoding="async" src="https://p9.itc.cn/images01/20210416/8b885a90e32f48468e6277a91d211eac.jpeg" max-width="600"> Source: LatePost</p>
<p><strong> Of these, the most interesting thing is naturally Tencent&#8217;s adjustment of the video business department. This is also the first time Tencent has established a separate BU (business unit) under the BG (business group).</strong> Unlike the direct merger in the previous rumors, Tencent Video and Weishi are still operating independently, but it is clear that after being incorporated into the same business unit, the collaboration between the two parties will be further strengthened.</p>
<p> But for Tencent PCG, which is committed to building &#8220;China Disney&#8221;, is it really enough to simply combine the long and short video platforms to achieve the goal? Or maybe it&#8217;s just the beginning of Tencent&#8217;s major adjustments to its video streaming strategy.</p>
<p><img decoding="async" src="https://p2.itc.cn/images01/20210416/f61de59234024eb595c623cf33ceb40a.jpeg" max-width="600"></p>
<h1> <strong> With accelerated synergies, PCG may be able to recreate the &#8220;troika&#8221;</strong> </h1>
<p>How much investment Tencent has made in the short video business is probably difficult to calculate simply by the number of products and the amount of investment, but Weishi is obviously one of the few attempts that has survived.</p>
<p>In the past few years, in response to Bytedance’s aggressive short video strategy, Tencent resurrected Weishi, which was once directly shut down, at the beginning of 2018, and let Lin Songtao, who led the app’s leaps and bounds, take charge of the Weishi business.</p>
<p>Only after more than two years of experimenting with different strategies and routes, Weishi still has not achieved the success recognized by the market and Tencent. What is even more embarrassing is that the video account created by WeChat has grown rapidly in just over a year. , Has become a real potential challenger for Douyin and Kuaishou.</p>
<p>At present, according to data from third-party organizations, Weishi’s DAU is between 40 million and 50 million. The video account has handed over nearly 300 million daily activities in just one year, while Kuaishou is around 300 million. Douyin is around 600 million.</p>
<p><img decoding="async" src="https://p1.itc.cn/images01/20210416/2b0895f13f924f788cc43a8974dd918c.jpeg" max-width="600"> Zhang Xiaolong focused on the video number in the &#8220;2021 WeChat Night&#8221;</p>
<p>Today&#8217;s Kuaishou Douyin is based on the main business of short video, and has rapidly expanded its business reach into multiple fields such as live broadcasting, e-commerce, music, film and television, and education.</p>
<p>According to news from the China Securities Journal on April 14, the current valuation of Bytedance, which is about to land in Hong Kong stocks, has reached 400 billion U.S. dollars; and Kuaishou, which was listed in February this year, has a market value of more than 140 billion U.S. dollars. It can be said that the business model and imagination based on short video are considerable, which is the key to why Tencent has not been able to give up short video business.</p>
<p>Of course, relative to these latecomers, Tencent still has video streaming giants like Tencent Video in its video content business, and to some extent, the development of short video services has indirectly compressed the living space of long videos.</p>
<p>A few days ago, more than 70 film and television companies, platforms and associations, including Tencent Video, iQiyi, and Youku, issued a joint statement on the protection of film and television copyright, calling on producers of short video platforms and public accounts to respect originality and protect copyright, hoping to form &#8221; The good industry ecology of &#8220;authorize before use&#8221; is regarded as a long video platform&#8217;s declaration of war on short videos.</p>
<p><img decoding="async" src="https://p6.itc.cn/images01/20210416/c2f80657b855425cacfb2898420abc3f.jpeg" max-width="600"> Popular movie content porters on Douyin</p>
<p>therefore,<strong> For Tencent PCG, internal coordination of long and short video services has become the key. We should not allow expensive long video content to be used as a wedding dress for others, but also allow short videos to maintain growth while not overwhelming the use of long video users. Time length, how to grasp the balance is even more difficult.</strong></p>
<p>Probably for this reason, Tencent Video and Weishi did not fully merge, but maintained independent operations under the same business unit.</p>
<p>Although Weishi has not become another short video hotspot as envisaged, it does not mean that it is completely worthless. For today&#8217;s long video platform, in addition to a large amount of film and television content, relying on PUGC content to capture users in the market segment is still of great value.</p>
<p>This is why Tencent Video actually needs micro-vision more than ever, because behind this is exactly how to extend the capability boundary of the long video platform.</p>
<p>Even if it is a long video streaming media, you can&#8217;t stick to your own one-third of an acre, and proactive attack has become the trend of the industry.</p>
<p>Beginning in 2020, multiple platforms have launched PUGC battles. In April, iQiyi&#8217;s omnichannel omnichannel for benchmarking YouTube was launched. In July, Weibo launched the video account plan, with 500 million cash sharing to support creators. In October, Baidu launched the independent video App Baidu Kan, and focused on supporting good-looking videos. At the end of last year, Mango TV also launched the &#8220;Big Mango Project&#8221; focusing on PUGC content.</p>
<p>Later, the &#8220;medium video&#8221; defined by the watermelon video turned into another track that couldn&#8217;t follow. Putting aside whether &#8220;Chinese video&#8221; is a pseudo-concept for the time being, it is undeniable that PUGC video has indeed become an important content component in addition to film and television content and brainwashing short videos. This is why YouTube has always been able to maintain its attractiveness to users, and its contribution to Google’s advertising revenue is increasing day by day.</p>
<p><img decoding="async" src="https://p3.itc.cn/images01/20210416/7b058f0f17994e1c89ee9517fa4c6ee6.jpeg" max-width="600"> Watermelon Video announces 2 billion support for China Video</p>
<p>In other words, instead of letting the anchors of Douyin, Kuaishou, and Station B take the content of the long video platform to engage in secondary creation and traffic, it is better to contract this process by the long video platform.</p>
<p>After all, as the source of copyright, there will not be too much controversy at the level of law and public opinion. This is why it is more like a &#8220;second creation center&#8221; officially created by iQiyi than to be a &#8220;Chinese YouTube&#8221; at any time. , As for the extra PUGC content that is generated, it is the icing on the cake.</p>
<p>From this perspective,<strong> The synergy between Tencent Video and Weishi has become clearer. The former can provide a large amount of film and television copyright content, while the latter is more flexible than Tencent Video, and can quickly transform these content into a form that short video users love to hear.</strong></p>
<p>It is worth noting that this &#8220;online video business unit&#8221;, in addition to Tencent Video and Weishi, also joined the application treasure, which was originally an application and game distribution department.</p>
<p><strong> It can be said that this kind of back-end provides content and IP, and the front-end determines the form of distribution, almost once again re-enacting the &#8220;troika&#8221; form of China Reading Group, Xinli Media and Tencent Pictures. Obviously the latter has been in the past year or so. The integration of has begun to bear fruit.</strong></p>
<p><img decoding="async" src="https://p4.itc.cn/images01/20210416/40efa9dad586426293f967a60d8916b8.jpeg" max-width="600"> 2021 &#8220;Troika&#8221; masterpiece &#8220;Zui Son-in-law&#8221;</p>
<p>Perhaps it is in this context, as a whole to consider the video content business, Tencent COO Ren Yuxin chose to copy this organization and business form to the video content again, in order to generate sufficient synergy.</p>
<p><img decoding="async" src="https://p9.itc.cn/images01/20210416/a556fe7cb4e64e20ba9f27187065b596.jpeg" max-width="600"></p>
<h1> <strong> Lin Songtao joins, can Tencent Video’s &#8220;absolute lead&#8221; KPI go further</strong> </h1>
<p>The final implementation of any business still needs people. Therefore, in addition to the integration of the organizational structure, another major focus of the PCG adjustment this time is the appointment of personnel.</p>
<p>Especially in terms of online video business, in the past Tencent Video was basically completely dominated by Sun Zhonghuai. Although Tencent Video is still operating independently today, after Lin Songtao, who is also the vice president of Tencent, joined the business unit, Tencent’s video business has obviously changed from one word to another. Transformed into a &#8220;two-person turn&#8221;.</p>
<p>For a long time, Tencent Video has been regarded as good at content, but in this era where entertainment and technology are increasingly intertwined, it is difficult to gain a foothold in fierce competition by relying solely on content.</p>
<p><strong> One Entertainment Observation (ID: yiyuguancha)</strong> In the previous analysis of streaming media, it has been mentioned many times,<strong> Nowadays, video streaming media platforms are increasingly dependent on technology</strong> If you look at Tencent Video’s biggest competitor, iQiyi, it’s not difficult to find that whether it is using AI to optimize or adopting delivery formats such as IMF, they dare to try new things in technology, and use this to improve production efficiency and delight users .</p>
<p><strong> In terms of new technology applications, Tencent Video has rarely been seen for a long time.</strong> , Basically, only after a competitor launches a certain function will you see its corresponding follow-up action.</p>
<p>According to a report by &#8220;LatePost&#8221; last year, Sun Zhonghuai, the person in charge of Tencent Video, is obviously not a manager who is highly sensitive to technology. Perhaps based on this, in the newly established business unit, Lin Songtao, vice president of Tencent Group and former head of Microvision, will serve as the president, in charge of the technology and products of the two platforms, while Sun Zhonghuai will serve as the CEO and continue to be in charge of members. System, content operation and content production.</p>
<p><img decoding="async" src="https://p9.itc.cn/images01/20210416/5ec5d8060e47460da907678254eb8d86.jpeg" max-width="600"> Lin Songtao, Vice President of Tencent</p>
<p>For short videos, the recommendation algorithm has always been a core technology, which is also one of the elements for Douyin and TikTok to remain invincible for a long time. therefore,<strong> Lin Songtao, who has been in charge of the micro-vision business for a long time, is obviously also an executive who understands that technology can bring experience bonuses to video content. The combination of him and Sun Zhonghuai will undoubtedly make up for Tencent Video&#8217;s long-term technical shortcomings to a certain extent.</strong></p>
<p>At the same time, there are higher-level technical guidance, which can also allow Tencent Video and Weishi to collaborate and differentiate at the product level. At least for now, Weishi is more like a Tencent Video in addition to the original short video function. Too many overlapping functions also cause a lot of waste of resources.</p>
<p>Tencent Video&#8217;s internal plan to transform to &#8220;Netflix + YouTube&#8221; was rejected by Ren Yuxin. Instead, it was to build a comprehensive video platform with long, medium and short content, forming the so-called &#8220;rainforest ecology&#8221;.</p>
<p>But just after last year, how effective this transformation has achieved is actually a question mark. In fact, it is difficult to find a video streaming platform that can really include all video types in the world. YouTube has tried I did this, but the final result proved that it is too difficult to become an &#8220;all-rounder&#8221;.</p>
<p><strong> For Weishi, after letting go of the burden of becoming a challenger to Douyin and Kuaishou, it may be able to pack lightly and relocate around movies, games, and micro-dramas. The first two have already been established through the use of Tencent&#8217;s massive internal resources. A bit higher than the capital of the opponent.</strong></p>
<p>In 2020, Weishi&#8217;s continuous efforts in micro-drama have finally seen that it has finally found a track suitable for platform development.</p>
<p>Betting on micro dramas has to a large extent also produced a broader business connection and intersection with Tencent Video. At last year&#8217;s &#8220;2020 Tencent Video Content Ecological Conference&#8221;, Tencent Video also divided the layout of &#8220;China Video&#8221; into two types: plot and non-story. The plot category includes micro-drama, micro-animation and other types, while the non-drama category includes short programs of various types such as micro-variety, micro-recording, and MV.</p>
<p><img decoding="async" src="https://p0.itc.cn/images01/20210416/a56bf4d7f7594e29b6f0e39de9908e1a.jpeg" max-width="600"> Weishi micro-drama &#8220;Psychic Concubine&#8221;</p>
<p>If you can further take advantage of Tencent Video’s long video platform, on the one hand, it is of course the most basic conventional backward flow. According to Tencent’s latest financial report, Tencent Video already has more than 120 million paying users. On the other hand, it is the tilt of film and television resources and production capabilities. Compared with Douyin and Kuaishou, Tencent Video clearly has extensive network resources and production experience in the film and television industry, and it has returned to the track of industrial film and television production, with abundant resources and Experience can undoubtedly better help Weishi to grasp the trend of this time.</p>
<p><strong> If the two parties can reach further collaboration and cooperation in micro content, it will undoubtedly quickly establish a moat on this new popular category.</strong></p>
<p>For Tencent, which has a big business, every internal adjustment requires some courage.</p>
<p>However, from the external environment, streaming media and broader entertainment video content competition has come to the second half. Even Tencent Video, which has a luxurious background and massive resources, cannot achieve its &#8220;absolute lead&#8221; by simply relying on money. The goal of intensive cultivation of content and operation is bound to be carried out quickly, and all this just starts with a drastic adjustment of the organizational structure.</p>
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		<title>Tencent PCG adjusts into the deep water zone, the merger of Tencent News and Kandian is temporarily shelved</title>
		<link>https://en.spress.net/tencent-pcg-adjusts-into-the-deep-water-zone-the-merger-of-tencent-news-and-kandian-is-temporarily-shelved/</link>
		
		<dc:creator><![CDATA[editor]]></dc:creator>
		<pubDate>Sun, 18 Apr 2021 02:55:07 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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					<description><![CDATA[Reporter &#124; Cui Peng Reporter &#124; Cui Peng Two years after Tencent’s “930” reform, the organizational structure and business lines of PCG (Platform and Content Business Group) ushered in the first major adjustment. On April 15, Tencent&#8217;s Platform and Content Business Group (PCG) announced a new round of organizational structure and personnel adjustments. In this [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://p5.itc.cn/q_70/images03/20210415/f56f9f48d4dd48c694bdbf69facddcb8.jpeg"> </p>
<p> Reporter | Cui Peng Reporter | Cui Peng Two years after Tencent’s “930” reform, the organizational structure and business lines of PCG (Platform and Content Business Group) ushered in the first major adjustment. On April 15, Tencent&#8217;s Platform and Content Business Group (PCG) announced a new round of organizational structure and personnel adjustments. In this adjustment, Weishi will formally merge with Tencent Video to form an online video business. The new business implements a dual VP (Vice President) system and is jointly led by Lin Songtao (head of Microvision) and Sun Zhonghuai (head of Tencent Video). Yao Xiaoguang, vice president of Tencent, president of the Interactive Entertainment Group (IEG) Tianmei Studio Group, concurrently serves as the person in charge of the platform and content business group (PCG) social platform business, and is in charge of QQ. Liang Zhu, former head of QQ business and current vice president of Tencent, will assume the position of CEO of Tencent Music. In addition, Chen Juhong, vice president of Tencent, currently in charge of media business, will leave, but will remain in Tencent to be responsible for new businesses related to corporate social responsibility. The position of Tencent&#8217;s news leader is temporarily vacant. In fact, after the New Year in 2021, news about Tencent PCG&#8217;s internal adjustments began to circulate internally. There are also internal rumors that Tencent News will be integrated with Tencent Kandian, and the new business will be jointly led by Zeng Yu, the vice president in charge of PCG technology, and Yin Yu, the head of Kandian. However, due to excessive disagreements, the merger plan between Tencent News and Tencent Kandian was shelved, and the two businesses will only undergo internal adjustments in the near future. <img fifu-featured="1" decoding="async" src="https://p1.itc.cn/q_70/images03/20210415/5066098c9f254ea58953cf1081d297bc.jpeg"> The adjustment has been brewing for nearly half a year. An insider from Tencent News told Jiemian News that as early as the end of last year, Chen Juhong was preparing for the handover work, but no one has taken over his position.</p>
<p>Not only that, Tencent Sports will also optimize some teams and management personnel, and the general manager of operations Zhao Guochen will be transferred to other businesses.</p>
<p>Some internal officials in Tencent told Jiemian News that Ren Yuxin (currently the COO of Tencent Group) is determined to advance this reform. The adjustment involves many businesses and teams, and it is very troublesome to sort out, but &#8220;Mark (Ren Yuxin) has a strong ability to act&#8221; .</p>
<p>Strengthen the senior management binding mechanism</p>
<p>After Tencent’s “930” major adjustment in 2018, Ren Yuxin established a senior management partner system within PCG. All 8 corporate-level VPs (Vice Presidents) responsible for specific businesses were included, and the assessment and incentive mechanisms were uniformly adjusted to jointly undertake PCG performance. .</p>
<p>Regarding this system, Ren Yuxin&#8217;s original words are &#8220;to do well to share benefits, not to do well to share responsibilities&#8221;, which aims to emphasize the cooperation between VPs. However, in the follow-up actual implementation level, there are still some organizational walls and the phenomenon of fighting alone in each business line.</p>
<p>According to Jiemian News, before the National Day last year, in a voting activity involving more than 250 employees within PCG, there were more than 200 employees who chose &#8220;no&#8221; and &#8220;don&#8217;t know&#8221; regarding the question of whether there was a &#8220;group spirit&#8221; in PCG. To a certain extent, this reflects the barriers that exist at the grassroots level.</p>
<p>After this adjustment, PCG&#8217;s management style will shift from VP cooperation to emphasizing VP binding, further strengthening the joint advancement and retreat of various business lines within the business group.</p>
<p>Combining with Tencent&#8217;s past internal integration history of the business, this integration also implies internal horse racing, and the winning business and leadership may go further within Tencent.</p>
<p>Video number upper position</p>
<p>In this adjustment, the short video business involved is also worthy of attention.</p>
<p>The video account was developed by Tencent&#8217;s WXG (WeChat business group) in 2019 when a special team was formed. The early team was very small, with only ten or twenty members. However, the data of the video account is growing very fast. In 2020, the DAU will exceed 200 million. Correspondingly, the DAU of Weishi was only 40 million at that time.</p>
<p>This has caused a lot of discussion within PCG. Some employees raised questions at the internal sharing event for the second anniversary of PCG. As Tencent&#8217;s company-level trump card in the short video track, how Microvision will continue to move forward in the future.</p>
<p>Lin Songtao, vice president of Tencent, who is in charge of Weishi, gave a detailed response at the scene and spoke for longer than the prescribed time. Ren Yuxin immediately said that &#8220;microvision is worth more time&#8221; and encouraged him to elaborate on all the points.</p>
<p>At the end of last year, Weishi announced that it would invest 1 billion yuan to support the micro drama business, indicating that it will focus on this business this year. In Tencent&#8217;s 2020 financial report, Weishi&#8217;s achievements in the &#8220;micro drama&#8221; business are also highlighted. In previous Tencent financial reports, this type of small-scale new business was rarely described separately.</p>
<p>According to Jiemian News, regarding the direction and business division after the merger, Weishi has recently completed interviews with middle-level cadres.</p>
<p>The merger of Weishi and Video also means that in the short video track, the video account will take on more important responsibilities, as well as the strategic demands from the group&#8217;s senior management.</p>
<p>The North Branch will continue to adjust</p>
<p>The adjustment of the content team of Tencent North Branch has been going on for many years.</p>
<p>As early as 2017, during the high-level adjustments, Liu Shengyi, a member of the general office in charge of OMG (online media business group), was transferred to the chairman of Tencent Advertising Alliance until he completely withdrew from the Tencent General Office this year and became a senior management consultant.</p>
<p>The VP of Tencent News, Information Flow, and Tencent Video began to report directly to Ren Yuxin, who is in charge of MIG (Mobile Internet Business Group) and IEG (Interactive Entertainment Business Group).</p>
<p>After the establishment of PCG, Ren Yuxin focused internally on promoting the construction of two major middle stations, content middle stations and technical middle stations, to provide support for front-end business.</p>
<p>After more than two years of development, the integrated front-end content business has become executable at the operational level. However, in this PCG announcement, there is no mention of a plan to integrate information flow and news services. The two businesses may continue to adjust in the future.</p>
<p>Subject to the impact of the macro environment, the revenue of media advertising with Tencent Video and Tencent News as the main carriers has shown a downward trend year by year. Tencent&#8217;s latest financial report data shows that in 2020, Tencent&#8217;s media advertising revenue will decrease by 8% year-on-year.</p>
<p>Chen Juhong once wrote an article &#8220;Leaving&#8221; to record his &#8220;golden days&#8221; in Nanfang Newspaper Group. After his departure, Tencent&#8217;s reforms on the media content side will continue.</p>
<p>The news department is the brand image business that Tencent hopes to retain. In the future, as the PCG reform is further deepened, the news team and the information flow team will have more collisions between content and algorithm recommendations, which is a problem that Tencent news leaders will need to face in the future.</p>
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		<title>[Technology Morning Post]Tencent PCG structure adjustment; Apple iPhone will be on sale in Meizu Mall today</title>
		<link>https://en.spress.net/technology-morning-posttencent-pcg-structure-adjustment-apple-iphone-will-be-on-sale-in-meizu-mall-today/</link>
		
		<dc:creator><![CDATA[editor]]></dc:creator>
		<pubDate>Fri, 16 Apr 2021 20:59:09 +0000</pubDate>
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					<description><![CDATA[Produced &#124; Sohu Technology Edit &#124; Yin Lina Today is Friday, April 16th. Last night and this morning, please pay attention to today&#8217;s Science and Technology Morning Post for what happened in the science and technology circle. Tencent PCG structure adjustment: Tencent Video, Weishi, and Appbao merged, Tianmei President Yao Xiaoguang concurrently serves as QQ [&#8230;]]]></description>
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<p>Produced | Sohu Technology</p>
<p>Edit | Yin Lina</p>
<p>Today is Friday, April 16th. Last night and this morning, please pay attention to today&#8217;s Science and Technology Morning Post for what happened in the science and technology circle.</p>
<p><strong>Tencent PCG structure adjustment: Tencent Video, Weishi, and Appbao merged, Tianmei President Yao Xiaoguang concurrently serves as QQ supervisor </strong></p>
<p>Tencent Platform and Content Group (PCG) announced a new round of organizational structure and personnel adjustments. The specific adjustments are:</p>
<ol>
<li>Under the Tencent platform and content business group (PCG), the &#8220;On-line Video Business Unit (OVB)&#8221; was established, which was integrated by Tencent Video, Weishi, and App, and continued to deepen the video track.</p>
</li>
<li>
<p>Sun Zhonghuai, vice president of Tencent, serves as the CEO of the BU, in charge of content, operations and membership systems; Lin Songtao, vice president of Tencent, serves as the president of the BU, in charge of product systems and technology.</p>
</li>
<li>
<p>Yao Xiaoguang, vice president of Tencent and president of Interactive Entertainment Group (IEG) Tianmei Studio Group, concurrently serves as the person in charge of the platform and content business group (PCG) social platform business, and is in charge of QQ; the original business person in charge Liang Zhu no longer serves, and another Important business appointments.</p>
</li>
<li>
<p>Chen Juhong, vice president of Tencent, will no longer be in charge of Tencent&#8217;s news business, and will be transferred to other BGs, with important business appointments. The head of Tencent News has been appointed otherwise.</p>
</li>
</ol>
<p>In addition, Liang Zhu, the former head of QQ, was transferred to Tencent Music Entertainment Group as CEO and board member, and Peng Jiaxin was transferred to executive chairman. Tencent&#8217;s appointment has been announced by Tencent Music.</p>
<p>This is the largest adjustment of PCG since its establishment in September 2018.</p>
<p><strong>Luckin Coffee received a total of US$250 million from Dazheng Capital and Joy Capital </strong></p>
<p>Luckin Coffee announced that it has reached a new financing agreement with Dazheng Capital and Joy Capital. Dazheng Capital led the investment of US$240 million and Joy Capital invested US$10 million. Luckin Coffee plans to use financing to complete the recent restructuring plan reached between the company and convertible bond holders, and to fulfill the settlement agreement reached by the US Securities Regulatory Commission.</p>
<p>According to the investment agreement, Dazheng Capital agreed to subscribe for Ruixing Coffee’s US$240 million senior convertible preferred shares through the company’s private placement; Joy ​​Capital agreed to subscribe for a total of US$10 million senior convertible preference shares through the company’s private placement. share. Under certain circumstances, Dazheng Capital and Joy Capital can invest an additional US$150 million year-on-year.</p>
<p>However, the announcement also mentioned that the settlement of the transaction depends on several delivery conditions, including the completion of the debt restructuring arrangement between Ruixing Coffee and the holders of convertible bonds holding US$460 million.</p>
<p><strong>Didi driver drove 36.5 kilometers empty to pick up passengers and canceled orders after waiting 38 minutes</strong></p>
<p>Recently, the “Shenzhen online ride-hailing driver was canceled after waiting half an hour to pick up passengers on a long-distance trip” has sparked heated discussions among netizens. It is understood that the driver of Didi drove 36.5 kilometers to the position of the female passenger and waited for the passenger at the designated place for about half an hour, but the passenger cancelled the order because he was dissatisfied that the driver did not take the initiative to help put the luggage.</p>
<p>On April 13, the Shenzhen Express driver Master Zhang grabbed the passenger&#8217;s express order booked by the enterprise-level account. The scheduled departure time was 8 am on the 14th. On the 14th, Master Zhang set off from home to pick up the passengers. The driving distance was 36.5 kilometers. He arrived at the passenger departure point at 7:39 am and waited for the passengers from 38 minutes to 8:17. The passenger cancelled the order because he was dissatisfied that the driver did not take the initiative to help carry the luggage.</p>
<p>While waiting for the passengers, Master Zhang sent multiple messages to the passengers through the Didi App. 8 calls were made, one of which was connected at 7:55. The passenger asked the driver to drive into the hotel, and the call was connected once at 7:58. The driver and the passenger negotiated to change the pick-up time to 8:10, and the other 6 calls The passenger did not answer the phone. After the passenger cancelled, the payment was immediately paid and the full amount was given to the driver&#8217;s master.</p>
<p>In this regard, Didi said that taking into account Master Zhang&#8217;s long empty distance, it will issue relevant subsidies to Master Zhang.</p>
<p><strong>Autopilot&#8217;s first stock Tucson breaks on the first day of listing in the future</strong></p>
<p>Tucson Future (stock code TSP) officially landed on Nasdaq. After the opening, the stock price rose slightly, but then fell, reaching a minimum of 32.13 U.S. dollars and ending at 40 U.S. dollars, with a market value of 8.491 billion U.S. dollars.</p>
<p>It is understood that Tucson’s future IPO price is US$40, exceeding the previous IPO price range of US$35 to US$39, and it will issue 33.78 million Class A ordinary shares, with a total share capital of approximately 212 million shares after listing. According to this calculation, Tucson plans to raise US$1.35 billion in the future.</p>
<p><strong>Meizu: Apple iPhone will be on sale in Meizu Mall today</strong></p>
<p>Apple iPhone will go on sale in Meizu Mall today (April 16). Meizu said on social media yesterday, “In the field of secure mobile phones, the iPhone is both an opponent and a friend. The&#8217;iPhone as safe as the Meizu 18 series&#8217; will go on sale tomorrow (April 16) at 10:00 on the Meizu Mall.&#8221;</p>
<p>It is understood that Meizu released the 18 series of new machines in March, and also announced that starting from the 18 series, it will completely abandon Internet advertising revenue. &#8220;The Flyme9 on the Meizu 18 series has achieved 0 ads, and the system comes with no ads; 0 push, 18 series does not contain any operational push; 0 pre-installed, 18 series does not pre-install any third-party applications.&#8221;</p>
<p><strong>Jack Ma ceased to be the largest shareholder of AutoNavi, and his shareholding ratio dropped from 67% to 25%</strong></p>
<p>AutoNavi Software Co., Ltd. has recently undergone a shareholding change. Jack Ma shares dropped from 67.00% to 25.2830%. He no longer serves as the company&#8217;s largest shareholder. The largest shareholder is changed to Hangzhou Baoxuan Investment Management Co., Ltd.</p>
<p><strong>OnePlus launches its mid-range machine OnePlus 9R, accelerating its deployment in the mass market </strong></p>
<p>OnePlus released a new mid-range machine, OnePlus 9R, which is equipped with Qualcomm Snapdragon 870 processor, and the price starts at 2,999 yuan. It can be seen that OnePlus, which was originally only “Android&#8217;s best flagship”, is accelerating its deployment in the mass market.</p>
<p>Since 2021, OnePlus’ drive channels, product lines, and IoT troika have accelerated its layout in the mainstream market, and the release of OnePlus 9R this time allows OnePlus’ products to cover more price ranges.</p>
<p>OnePlus CEO and founder Liu Zuohu said on Weibo after the official announcement of OnePlus 9R, “The industry’s attention and progress in the quality of mobile phones is far behind the pace of improvements in mobile phone functions and performance. In the same price range. There are very few products like OnePlus 9R that have both super performance and high-end texture. This is the reason why we launched 9R.”</p>
<p><strong>The domestic CPU manufacturer Loongson Zhongke released its own command system architecture, which will gradually open to the outside world </strong></p>
<p>Loongson&#8217;s independent command system architecture LoongArch&#8217;s infrastructure has recently passed the evaluation of a well-known third-party intellectual property evaluation agency in China and officially released it to the public.</p>
<p>Loongson Zhongke is a major CPU manufacturer in my country. The Loongson architecture launched this time includes basic architecture and extensions such as vector instructions, virtualization, and binary translation. It has nearly 2000 instructions, but does not include the MIPS instruction system. According to Hu Weiwu, chairman of Loongson Zhongke and researcher at the Institute of Computing Technology of the Chinese Academy of Sciences, the Loongson architecture has been independently redesigned from the top-level plan to the function definition of each part, and then to the code, name, and meaning of each instruction. Compatible with a variety of mainstream command systems. The Loongson architecture launched by Loongson Zhongke has the characteristics of complete independence, advanced technology, and ecological compatibility.</p>
<p><strong>Honor may launch its first folding screen phone MagicX in the second half of the year </strong></p>
<p>Honor mobile phone will launch its first folding screen mobile phone in the second half of this year, named Magic X, and the screen supplier is Visionox.</p>
<p>Earlier, digital bloggers broke the news that Magic X is a folding screen of glory, which is against the top flagship of Huawei&#8217;s Mate series. According to the company&#8217;s information, Honor Terminal Co., Ltd. has applied for the MagicX trademark on February 8.</p>
<p><strong>Counterpoint: Vivo is the first in the domestic mobile phone market for the first time </strong></p>
<p>Counterpoint Research released the latest research report on the Chinese mobile phone market yesterday. The report pointed out that in China&#8217;s smart phone market, the battle is intensifying, and the number one throne has been &#8220;changing hands&#8221; one after another. With the continued strong performance of its newly launched Y3 and S9, vivo surpassed OPPO in the 11th and 13th weeks of 2021.</p>
<p>It is understood that vivo is one of the first brands to launch 5G devices on the market. It launched Nex 3 5G and iQOO Pro 5G in August 2019 and September 2019, respectively. Vivo quickly adjusted its product portfolio, and the proportion of 5G mobile phones increased from 0.5% in August 2019 to more than 76% in February 2021.</p>
<p><strong>&#8220;The First Encrypted Digital Currency&#8221; Coinbase Lands in US Stocks, IDG Capital Reaps Thousands of Times Return </strong></p>
<p>Coinbase, the largest cryptocurrency exchange in the United States, has landed on Nasdaq under the stock code &#8220;COIN&#8221;. Its stock price rose to US$429 on the first day of listing, corresponding to a market value of US$112 billion.</p>
<p>Founded in 2012, Coinbase is the largest digital asset wallet and trading platform in the United States. Its main business includes digital asset custody and digital asset-to-dollar transactions. It supports transactions in dozens of currencies such as Bitcoin, and has accumulated over 56 million registered users. .</p>
<p>Data shows that its transaction service revenue is the most important part of its operating revenue, accounting for about 86%, 10.6% from other revenue, and 3.5% from subscription and service revenue. From mid-2019 to the end of 2020, Coinbase&#8217;s transaction service revenue rose from US$235 million to US$1.096 billion, an increase of 366%.</p>
<p>Public information shows that IDG Capital invested in the Coinbase angel round as early as 2012 when the blockchain and digital asset industry was still in its infancy. Based on the latter&#8217;s highest market value on the first day of listing, IDG Capital is expected to gain thousands of times of investment returns.</p>
<p><strong>Ctrip&#8217;s Hong Kong IPO was oversubscribed by 17.8 times for retail investors and will be listed in three days</strong></p>
<p>Ctrip announced that it will set the Hong Kong IPO share price at 268 Hong Kong dollars per share. It will raise 8.33 billion Hong Kong dollars through the Hong Kong listing, and obtain 17.8 times oversubscription for the retail investors. It is expected to be listed on the Hong Kong Stock Exchange on April 19.</p>
<p><strong>Tesla China promises to store data locally to strengthen personal information protection</strong></p>
<p>Tao Lin, vice president of Tesla, said at a roundtable forum organized by the China Development and Reform Commission that the data collected by Tesla in China will strictly abide by China&#8217;s laws and regulations on data management and realize local storage. This is the clearest statement the company has made to strengthen the protection of personal information so far. At the China Development Forum last month, Tesla CEO Elon Musk said: “Tesla will never provide the US government with any vehicle data it collects in China or other countries.”</p>
<p><strong>ZTE Axon 30 Ultra released</strong></p>
<p>According to ZTE mobile phone news, ZTE Axon 30 Ultra is released, 144Hz flexible curved screen, three main cameras and four arrays, equipped with Qualcomm Snapdragon 888 processor, priced from 4698.</p>
<p><strong>Gree Electric: To plan an employee stock ownership plan</strong></p>
<p>Gree Electric announced that it intends to plan an employee stock ownership plan. The total number of stocks to be held in this employee stock ownership plan does not exceed 3% of the company&#8217;s total equity, and the total number of stocks corresponding to the equity interests of a single employee does not exceed 1% of the company&#8217;s total equity. The specific shareholding scale is subject to the draft shareholding plan disclosed in the follow-up review and the actual capital contributions paid by employees.</p>
<p><strong>Chen Rui, Chairman and CEO of Bilibili: China&#8217;s online video users will exceed 1.2 billion in 5 years</strong></p>
<p>Chen Rui, Chairman and CEO of Bilibili, stated at the opening forum of the 8th China (Shanghai) International Technology Import and Export Fair that the video conference is a very big wave in the Internet field. According to data from the China Internet Information Center, as of December 2020, the number of online video users in China has reached 927 million. Chen Rui said: &#8220;According to the current growth rate, I think that the number of online video users in China will exceed 1.2 billion in 3 years as fast as 3 years and as slow as 5 years. In other words, in almost 5 years, all Internet users will become video users. .&#8221;</p>
<p><strong>Apple receives US$506 million in patent damages</strong></p>
<p>Apple won the new patent litigation trial and was previously awarded damages of US$506 million. Apple can argue that the damages previously fined to PanOptis are unfair.</p>
<p><strong>Xiaomi affiliated companies apply for &#8220;Miche&#8221; related trademarks</strong></p>
<p>Tianyancha App shows that recently, Xiaomi Technology Co., Ltd. applied for the registration of the &#8220;Miche&#8221; trademark. The international classification involves transportation, catering and accommodation, metal materials, etc. The current trademark status is &#8220;Trademark Application&#8221;. In addition, Xiaomi Technology also applied for a number of related trademarks such as &#8220;Xiaomi Auto&#8221;, &#8220;Miqi&#8221;, and &#8220;Xiaomi Auto&#8221;.</p>
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