Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Dream job astronaut More than 22,000 applications for space

Status: 23.06.2021 3:43 p.m.

Once into space – many have the dream. More than 22,000 people want to become astronauts and have applied to the European space agency ESA. However, this dream will only come true for six candidates. More than 22,000 people want a job in space: That’s how many applications the European Space Agency ESA received for astronaut training, the ESA announced. Among them are 3700 applicants from Germany. By the deadline last Friday, 5,400 women applied, which is a share of 24 percent – nine percentage points more than in the last call in 2008.

A “tough competition” for the dream job

The number of applicants also increased overall: in 2008 around 8,400 people were interested in training at ESA, less than half as many as now. The space agency now wants to select four to six candidates for astronaut training from the pool by October 2022 – but also a “reserve” of up to 20 people. ESA Director General Josef Aschbacher spoke of tough competition. “It is a dream job to be an astronaut.”

The selection process has six stages – the skills of the candidates are examined with, among other things, tests in the cognitive and technical areas. Applicants must have at least a master’s degree in natural sciences, engineering, mathematics or computer science. There are requirements for height, the age limit is 50 years. The new space crew should not be known until the end of next year.

For the first time also “para-astronauts”

For the first time, the space agency also wants to train so-called para-astronauts – those with physical impairments such as short stature or a handicap of the legs. More than 200 applications were received for this.

The role model for many is the German astronaut Alexander Gerst, who became known as “Astro-Alex”. He spent around half a year on the International Space Station ISS in 2014 and 2018. On his second mission, he was the first German to take command of the space station

A bangs that can add points to the appearance must be the best match for the face shape, or it can effectively reduce the appearance bug.

If you want to change your look and mood, then don’t miss this[Baohai Guide]~ French bangs Recommended crowd: Long court, square face Its length is from the bottom of the eyebrows to the top of the eyes, and there is no clear boundary. It feels natural and fluffy as if it has just woken up. French bangs are very suitable for angular faces, such as a long court or square face, which can neutralize the heroic spirit displayed by the edges and corners, soften the facial features, and highlight a gentle temperament. Dragon beard bangs Recommended crowd: heart-shaped face, no obvious mandibular angle To say which bangs is the most versatile, I was the first to nominate “Dragon Beard Bangs”! The most important thing is that it is easy to take care of, and the handicapped party can take care of the bangs without much effort. If you are too lazy to want to be lazy, you can also pull it directly behind your ear or clip it with a clip. It will not affect the overall sense of style. It is simply a gospel for patients with advanced lazy cancer! It doesn’t cover the forehead too much, it suits almost all face shapes, regardless of age or temperament. It can be used to modify the shape of the face without being difficult to control. Generally, it can be left under the chin. The degree of curl can be selected according to different situations, which will make people gentle and immortal. Xiuyan eight-character bangs Recommended crowd: round face, square face, long face, oval face, those with sunken temples need to be modified! Perhaps the eight-character bangs are the favorite to appear in Korean dramas, so the temperament it gives is very Korean and gentle, and the overall hairstyle will not affect the home temperament created by the eight-character bangs, whether it is slightly curly or straight. The characteristics of the eight-character bangs make it come with the function of modifying the face shape. It is no exaggeration to say that it is actually very versatile for all face shapes. But a good knife can be used on the blade. For example, if the face is not smooth enough, especially on the diamond-shaped face with high cheekbones, the effect of changing the head will be much more obvious. Not only that, the length of the eight-character bangs can not only cover up face problems, but also comes with a more obvious and smooth mandibular line, and the masseter muscles can also be perfectly hidden. And it can stand the test of the front and the side. But the most feared thing in summer is the hot weather, there are always showers, and it’s wet everywhere and makes people feel breathless. When the weather is dull, it is easy to sweat. In addition to the uncomfortable stickiness on the body, the bangs are easy to get oil and become a “barcode”. The high humidity of the air caused by dampness will make the hair lose the desired shape as if it were dampened with water! The air bangs that had been curled at home for a long time disappeared in minutes, drooping on the forehead, degrading the image. For hairstyles with bangs, even if you take care of them, you will inevitably get out of control, and you will inevitably have laziness to tidy up. Remember the following 3 ways to spend the hot summer refreshing and beautiful. Hair Pin Using linear hairpins to fix the bangs is a simple and cute method, but using a hairpin to clip the bangs to the side is more suitable for people with slightly longer bangs. And instead of pulling the hair to the side to Gu Di directly, it is recommended to twist the hair and then clip it, it will look more lively and have a sense of styling. Hair Clip Not only is it used to fix the ball head, but the small grabbing clip is also very recommended for people who usually have bangs. Grab the bangs on both sides back and fix it with a butterfly-shaped grabbing clip. Because the hair of the bangs does not It’s too thick, so only a small gripping clip can be used to fix it. It’s a delicate and cute approach without being too exaggerated. Wide headband Recently, the retro style has become popular, and the once-popular wide-version headband has returned to the general trend again. However, unlike the bright color blocks that were popular in the past, the current wide-version headband is made of cloth, suede, corduroy and other textures. The more elegant Morandi color system makes the shape more elegant. Apple head There are very popular tying methods in Japan and South Korea. Because the shape is cute, it is also called apple head. There is no other technique. Just tie the bangs up. The only thing to note is that you can leave a little hair. The retouching effect on the face will also be better. In fact, bangs are beautiful, but I believe everyone has a deep understanding that once they are not taken care of, they can easily become flat and greasy, as if they have been exposed to rain. Especially the little fairy whose scalp oil secretion is relatively strong due to bad living habits, weather changes and other reasons. Her bangs are always greasy and she has to wear a hat when going out. It’s really a heartbreak~ So how can you keep your bangs fluffy and cute? In addition to developing good living habits to avoid excessive scalp oil secretion, planting several hair care products for repairing and fluffy hair, and insisting on caring for the hair, is the most direct and effective! Let’s share some good hair care products that I planted recently~ 01bitis dry hair spray Reference price: 50ml/59rmb First of all I want to introduce two dry hair sprays! The first one is Bitis, it should be the first one of my kind, and it is very cheap! ! For the miserable girl who is oily and bald, it usually saves me a lot of time. For example, if you are in a hurry to go out and have no time to wash your hair, you can use it as a rescue. I have bought some other loose powders for de-oiling before. Maybe because my head is oily, the area of ​​the oil field is too big, so it feels that the dry powder is too worn out, and the white powder is not easy to shake off. And this Petisi spray covers a large area and is very efficient to use, and it’s done in a few clicks. I usually like to use the classic flavor, there is no particularly strong flavor, other types may be a bit offensive, everyone chooses it yourself. Summer is about to come, and it’s really not wrong for the oily sisters to prepare this one! 02Living proof daily perfect disposable spray Reference price: 198ml/220rmb Exclusively sold overseas on Sephora Tmall The second one is Living proof. The above mentioned Bitis has a shortcoming, that is, it will be very astringent after spraying, but LP is not at all, and it lasts for a long time, and it is expensive. After spraying and scratching the hair roots, the hair immediately becomes as if washed, the hair is clean and refreshing, exuding a faint fragrance, and I am back with confidence. It sprays out with a fine powder mist texture, basically no graininess, the main ingredients are rice starch and citric acid, and a mild plant formula. The fragrance is also great, it smells fresh and comfortable, unlike some dry hair sprays that have a pungent and cheap fragrance. It is called dry shampoo, so instead of covering up greasy for a short time, it really cleans the scalp and hair to achieve the effect of dry cleaning. The fine powder sprayed out will wrap the grease and dirt on the head into countless white balls. Shake and comb with your hands or comb, and they will all shake off together. Because it is delicate enough, it is almost impossible to see with the naked eye. After using up the hair, it is as fresh and fluffy as it was just washed, all greasy and odor disappeared. Moreover, it not only removes the oil, but also adds the OFPMA factor developed by MIT scientists to form a protective film, just like the “invisible raincoat” of the hair, which keeps the hair out of dust, grease and moisture for a long time. Clean and supple all day long. Disposable hair dryer spray is the main star item of Living Proof all the year round. Many celebrities, supermodels and fashionable bloggers have it on their dressing tables. 03claynal amino acid mineral mud care set Reference price: 450ml/298rmb each This set of shampoo has a good balance between moisturizing and cleansing power. It can take away dirt and grease, and it will not be dry after washing. It can be said to be clean and maintain both. Every time I use it to wash my hair, my scalp is like a general cleaning, the hair is refreshing and refreshing, and it won’t start to be oily after washing in the morning and in the afternoon. The secret of clean and fluffy lies in hot spring water, fulvic acid and French CosWhite white mud. The hot spring water of Izumo Yumura in Japan is weakly alkaline and rich in natural mineral essence; fulvic acid contains a variety of amino acids; French white mud can deep clean, remove oil and decontamination. The smell is also good. It is highly recommended for people who have serious oily hair and are too lazy to wash their hair every day, or for normal hair after exercise or when the weather is hot. 04Oribe Golden Hair Care Essential Oil Reference price: 50ml/310rmb This bottle of hair oil is my true love for daily use. I recommend it to many friends and like it. The design of the bottle looks like a lady, the taste is super good, the fresh and advanced citrus tone, and it can even help sleep when used before going to bed. The texture is light and non-greasy. When the hair is blown to 70-80% dry, apply it to the end of the hair. It is super absorbed, refreshing and moisturizing enough to make frizzy hair softer and more shiny. I have used a lot of cheap hair oils that are said to be easy to use before, but there are no other advantages besides being cheap. This one has a real (not temporary) effect and is worth a try. Have you learned how to take care of your bangs? Even if the sun is scorching, you must be a delicate girl when you go out!

After years of development, “618” has become one of the best shopping festivals on China’s e-commerce platforms. During this period, major platforms have made great efforts, hoping to exchange more affordable prices for higher transaction volume. However, with the continuous increase of promotional activities, the attractiveness of centralized shopping festivals such as 618 to consumers is gradually diminishing, and some users have also experienced aesthetic fatigue, and the complicated calculation methods of discounts and endless marketing routines are even more difficult. Simply let some users give up their enthusiasm for participation.

It can be said that in the current age of consumption dominated by young people, it is difficult to retain consumers with simple routine discounts. In the face of this situation, Suning.com breaks the tradition and through considerate services and novel and diverse live broadcast activities, Stand out from the fiercely competitive 618.

Aiming at the youth market and creating empathic consumption

A few years ago, e-commerce platforms would hold a grand party on the day of the “Shopping Festival”. Although this method is lively, it is far away from consumers. Therefore, the greater role of this type of party is the atmosphere group, which makes the event more It is known, rather than directly driving the growth of trading volume.

With the rise of short video, its strong interaction and high sinking characteristics have made live delivery of goods an important sales method. In this year’s 618, major platforms have also shifted their focus to live delivery of goods.

For example, in this year’s 618, Suning.com focused its attention on young people and created an “e-commerce variety show” that young people prefer.

This year, Suning.com has stretched the front of the 618, setting up two rounds of pre-sale periods from May 24 to 31 and June 12 to 17. In addition to pre-heating for the 618, it is also used by young people. In the June 1st wave, the “Children’s Day” was newly added to the two rounds of pre-sales. Hundreds of stars including Zhang Xinzhe, Zhang Yixing, Guan Xiaotong, etc. were invited to live broadcast the goods in twelve different vertical fields. Let the audience choose the live broadcast room according to their hobbies. For audiences who don’t have a clear target, Suning.com has also created a “blind box live broadcast” method, where you can watch whoever you visit.

“Children’s Day” grasped the theme of Children’s Day and divided the live broadcast rooms into “childhood delicacy” and “night study room” to meet the needs of all kinds of consumers more vertically, and at the same time awakened The childhood memories of users. Suning refers to this approach as “empathy consumption”, which enhances the audience’s sense of substitution by recreating various life scenes. Suning.com believes: “The consumption method of frantically chopping hands to relieve stress is not worth promoting. What really resolves anxiety is the improvement of mood. This is also the heart of the Children’s Day.” In addition to the rich live broadcast content at the variety show level, the benefits of “Children’s Day on June 1st” are also full of sincerity, and the promotion is not lost on the day of June 18. There are also activities such as fast zero-yuan purchase and 1 yuan blind box opening. OPPO mobile phones , Weilai Automobile, Moutai, Nintendo game console and other products have been included in the list of prizes. At 8 o’clock on the night of 618, Suning.com and the Xiaoguo team jointly created the 618 talk show graduation meeting of “Graduation Wild Must Be Together”, inviting stars such as Xiao Jingteng and Zhang Meng to prepare 10,000 graduations based on the hot topics of the graduation season. Gifts and 500 million red envelopes, once again launched promotional activities that directly hit the hearts of young people. The total number of views and interactions on the “Children’s Day” and the graduation talk show on the whole network exceeded 300 million. During the 618 period, it gained a high degree of attention, and the high attention was transformed into a strong consumer power. It is a brand that participated in the Suning. And partners have brought rapid growth. It can be seen that in addition to meeting traditional user product needs, Suning.com began to pay attention to satisfying users’ emotional needs in this year’s 618 event. The innovative “variety + e-commerce + live broadcast” scene consumption model covers a variety of usage scenarios. It provides a window to resolve anxiety for young people whose lives are increasing day by day, so as to narrow the distance between the two parties and win a broader market for themselves.

One-stop trade-in, making 618 more worry-free

The annual 618 is the time when home appliance products are intensively promoted. Behind the continuous influx of new orders is the burnout of a large number of users when dealing with old products. For small products such as mobile phones and computers, the process of trade-in is basically the same as sending an ordinary courier, but for large household appliances, every step of valuation, recycling, delivery, and installation is a lot of trouble. In the past, consumers had to purchase new appliances and contact old appliances for recycling, and arrange the time for recycling and delivery. Some products even had to be distributed and installed in stages. In addition, if you are not contacting a regular recycling agency, you may need to wrestle with the recycling price. After several rounds of tossing, the good mood of saving money in 618 has been wiped out. Suning.com has observed this user’s pain point. In April this year, it launched a new trade-in service, increased subsidies, and at the same time provided one-stop trade-in services for refrigerators, washing machines and other products to nearly 50 cities across the country. In order to achieve this, Suning has integrated more than 700 partners and 7,270 certified engineers. At present, the maximum number of operations in a single day can reach 50,000. The result of these efforts is an improvement in the quality of consumer experience. Now, consumers can complete the evaluation of old products directly on the Suning.com app. After selecting the new product, they can see the deducted price. After the order is completed, the old and new delivery will also be completed at one time, eliminating the need for cutting Worry about price, coordination time and other aspects, worry-free and convenient. This year’s 618 has become a big test to verify the effect of service improvement, and Suning.com’s transcript is also excellent: a total of 180,000 people participated in the exchange of old during 618, of which the air conditioner’s renewal accounted for 35%, and 3C The number of product renewal orders increased by 145%, saving an average of more than 500 yuan per user. Driven by the trade-in, the number of buyers of Suning Tesco’s new products during the 618 period also increased by 154%. Suning.com leveraged its years of offline service experience, combined with big data, smart marketing and other methods to build a standardized exchange-for-new platform, so that users have no worries when renewing at 618.

Turn the shopping festival into an IP, tailor-made activities for different people

At 1 am on June 18, Suning.com released a battle report showing that in the first hour of 618, Suning.com’s whole-house home improvement and smart home products continued to sell hot, with sales increasing 135% year-on-year. During the same period, the sales of Suning Outlet luxury products increased by 176% year-on-year. Driven by the European Cup, sales of beverages increased by 79% year-on-year. In addition, the 618 exclusive red envelopes launched by Suning.com Super members also contributed to a 68% year-on-year increase in member consumption. All these achievements prove that Suning’s innovative methods and caring services in this 618 have achieved excellent results. Suning’s vision does not stop at 618. Fan Chunyan, vice president of Suning.com’s platform operation group, said: “618 and Double 11 are the two largest consumer festivals in China. Now that the traffic is peaking and the market does not undergo fundamental changes, they will continue to be in the foreseeable future. It will be synonymous with the Consumer Festival.” It can be seen that Suning is exploring ways to integrate e-commerce and entertainment content, and build the Shopping Festival as an IP. This year’s “Children’s Day” is just the beginning. In the future, Suning.com will also create exclusive consumer activities for different groups of people. Such “festivals” may appear more frequently

Seeing Wang Junkai’s graduation photo,The little girl was in a trance, and the graduation season had arrived for another year.

Last year, because of the epidemic, many people regretted not saying goodbye in person and ended their academic careers in a hurry;The agreed graduation trip eventually became a pity in youth!

Maybe you are about to leave Xuzhou, leaving this city from strange to familiar, from unaccustomed to deeply attached… Then how can you leave without regret?

Or those friends who are about to step into the city of Xuzhou, these places must be visited…

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Yunlong Lake

Be sure to go for a walk in the evening breeze in Yunlong Lake. The scenery is picturesque; boating on the lake is divided into water and water scenes and waterside scenes. There are 18 sceneries and sceneries facing each other, each with its own advantages. You can take pictures, picnics, and games here. 02 Yunlong Mountain Pick an afternoon to see the scenery of Yunlong Mountain. From the viewing platform, you can overlook the entire Yunlong Lake; in front of you are the sparkling water, rolling hills, and the bustling urban area of ​​Xuzhou in the distance. How can such scenery not make people feel good? 0 3 So the Yellow River Therefore, the sunset on the Yellow River is beautiful, so I have to go there once! Walking along the Yellow River at night. 0 4 Boku Book City The Boku Book City/Rutai in childhood memory is really the most beautiful scenery in the book. The indomitable bookshelves on display deeply attract the crowd, and the literary atmosphere is also very strong; order a drink and sit here for an afternoon to read, stop and enjoy the beauty in this fast-developing era. “Passing the World” says: Life is too rushed, you might as well slow down, read a few pages first, and spend a while. 0 5 Tobe Mountain Xuzhou Everbright City, there was a saying in history that “the poor North Pass, the rich South Pass, the rich live in Bushan”. Take advantage of the dim night to take a look, strolling around the night’s recirculation nest. In the night of Hubu Mountain-Moonlight Market, there is an exquisite snack, various stalls selling pets, antique calligraphy and painting, hand-made models, clothes, etc., with the taste of old Xuzhou. It is the smoke and flames in the world, most soothing the hearts of mortals. 0 6 Chinese Scenic Area Go to the Han cultural scenic spot and experience the charm of Chu and Han. The only underwater terracotta warriors and horses in the country, I am used to seeing the tall and mighty Qin terracotta warriors and horses. The Han terracotta warriors and horses here are obviously mini-versions, which are more unique. 0 7 museum A museum built on the Qianlong Palace. The imperial capital of the Nine Dynasties lives under Yunlong Mountain. Xuzhou, the birthplace of the culture of the Han Dynasty and the Han dynasty, gathers magnificently. The fastest way to learn more about the city is to visit the museum. Qianlong Palace is also particularly suitable for taking pictures of the red walls and glazed tiles. Go to Xuzhou Museum for a journey through the years! 0 8 China University of Mining Visit China University of Mining and Technology, a place like Hayao Miyazaki’s fairy tale. 09 Delicacy Go for a bowl of glutinous rice soup, eat an authentic pot chicken, and then have a bowl of mutton soup. Leave no regrets. 10 Street fireworks Sitting on the streets of Xuzhou, skewered skewers with three or five friends, drinking wine, and having crayfish. Taste the boldness and freedom of the big Xuzhou people. 11 Night market When night falls, look for fireworks, check in at the Min Phu Quoc Night Market, and enjoy the food while the daily necessities are lively; the Xingshi Community is a magical place that will give you a different surprise. 12 Xuzhou Paradise There is a dream of a princess living in a fairy tale town. Go to Xuzhou Paradise to help you complete this dream. It is still the happiest place in the world. This summer and the water park are a must, enjoy a Thai carnival at Caribbean Water World. 13 park Botanical Garden, Xieyou Lake Wetland Park, Pan’an Lake Wetland Park, Jinlong Lake Dangshan Park, Jiuli Lake Wetland Park, etc. Placepark. Come on a walk-and-go trip, take advantage of the beautiful scenery, breathe fresh air, and wash away your tired body and mind. 14 the mall Whether it’s Gemdale or Wanda, or go to Golden Eagle and then to Suning, you must go in and stroll, and you will definitely find different surprises. Standing on the top of Suning Square at night overlooking the city. 15 Wangling Road Finally, go to Wangling Road. It is an old road with stories, history and good looks. This way, raise people. Under the plane trees covering the sky, there are the ink fragrance of the school, the leisure of the coffee shop, and the art of Yunlong Park. This road is delicious. There are the braised buns hidden in the community, the earliest petty-bourgeois coffee shop, and Yuxiangzhai, the “ancient god” guarding it. Go now Let youth freeze Xuzhou So that youth does not leave regrets Soul question: What kind of city is Xuzhou? The planning of Wenting Street and Zhongshu Street is coming! Will it be demolished? People from Xuzhou, look! No. 47!China’s top 100 cities are released, see how strong Xuzhou is First break 100,000! The average salary of Jiangsu Province in 2020 has been released. What rank are you in Xuzhou’s “worker” Soul question: What kind of city is Xuzhou? Can you get rich point with You next ↓ ↓ ↓

Trend reversal in local transport The train discovers the surface

Status: 06/22/2021 6:53 p.m.

Deutsche Bahn reactivates 20 disused routes and expands again into the area. The goal: Local transport should also become more attractive for people in rural areas.

Of Ulrich Crüwell, rbb

Despite all – partly justified – criticism of Deutsche Bahn AG: No other means of transport is under the same economic pressure as rail transport. “The rail is the only transport infrastructure that is shrinking. It is the only transport infrastructure that has to pay off. If we apply these standards to motorways, some roads in Mecklenburg-Western Pomerania would have to be demolished immediately,” says Dirk Flege, the managing director of Allianz per rail.

The rail network is growing for the first time in ninety years

But the shrinking of the rail network has finally come to an end, says Flege and speaks of a turning point. The railway is no longer dismantling, but the network is growing – as the federal government has longed for.

In their coalition agreement, the Union and the SPD agreed to double the number of passengers by 2030. But despite political will, the rail network became smaller and smaller and the road network increasingly dense by 2020. Many smaller cities lost their rail connections. But now Deutsche Bahn is putting 20 disused routes with a total length of 245 kilometers back into operation. “This is clearly just the beginning,” announced Jens Bergmann, head of planning at the DB Netz division. For people who live in the countryside, this could be good news.

Historical undesirable developments

For Martin Henke from the Association of German Transport Companies, it is even a historic one, because it ends an undesirable development that began ninety years ago with the construction of the first motorway. In the fifties and seventies there were real shutdown programs for railway lines, according to Henke. The Germans clearly preferred the car and built one of the densest motorway networks in the world.

After the fall of the Berlin Wall, it was a matter of optimizing, and politicians wanted the railway to be privatized as a stock exchange company. Rural local transport turned into a losing business. Deutsche Bahn speaks of a downward spiral: “If demand fell, little was done to make the route more attractive for passengers or freight traffic again.” According to Allianz pro Schiene, more than 15 percent of the rails were decoupled between 1990 and 2020 alone. But the mood in the country seems to have changed. The rail is experiencing broad political and social support, says association representative Henke. And this mood could also change the group.

“Every kilometer of track is active climate protection”

Among other things, the railway is putting closed connections in sparsely populated regions in Mecklenburg-Western Pomerania and Schleswig-Holstein back into operation. Whether big money can be made with it seems at least questionable. But apparently that is no longer that important – what counts is political and social will.

Bergmann, board member of Deutsche Bahn, formulates the corporate objective as follows: “We want to attract more people to the railways, get more goods on the rails. Every kilometer of track is active climate protection.”

Author/ Chen Dengxin

edit/ Meng Huiyuan

At the moment, young people are extremely sensitive to funds.

On June 21, 2021, the first batch of nine publicly offered REITs were officially listed, showing a trend of opening higher and lower prices, but all closed up as of the close, with the highest increase of 14.72%.

The so-called public offering REITs are standardized financial products that publicly raise funds from investors to form fund assets and hold infrastructure projects through infrastructure asset-backed securities.

In layman’s terms, it is a special fund that seeks to hold dividends, can be traded freely, and is open to the public.

However, as aborigines of the Internet, young people have different interpretations of new species. They treat publicly-raised REITs as new stocks, and stage a magical scene.

Are REITs and new stocks stupidly unclear?

“It feels like you are playing new stocks, and you can add chicken legs if you win,” Li Pengfei said.

Li Pengfei, who is located in Wuhan, has been working for three or four years. Since he has no plan to buy a house, he has more money on hand, so his financial needs are urgent.

“I heard from my friends that it is good to buy a fund. I watch the market from time to time, and it has risen better than stocks, so just follow.” Li Pengfei told Zinc Scale that he started to contact the fund in mid-June 2020.

Li Pengfei knows little about public REITs.

However, seeing that his friends around him took action, Li Pengfei was naturally unwilling to let others go. After participating in the purchase of Shougang Green Energy, one of the nine publicly-raised REITs, “what needs to be scrambled is the good thing.”

According to public information, Shougang Green Energy originally planned to issue 10 million copies to public investors. A total of 144,091 valid subscriptions were received on that day. The number of valid subscriptions was approximately 682 million, which was 68.2 times the original plan. The placement ratio after the callback mechanism was only 1.76%.

The degree of popularity can be seen. In the call auction stage, Shougang Green Energy opened 20% higher, leading the way among the nine publicly-raised REITs. Li Pengfei looked forward to the future: “We are waiting for the number of boards.” First day performance of nine public offering REITs But I didn’t want to. Not only did it fail to reach the 30% first-day daily limit, but it fell back a lot. “It’s the same to subscribe, and the signing rate is the same. It’s not as strong as new stocks.” Unlike Li Pengfei, Zhao Guangwei has a deeper understanding of public REITs. “Post-95” Zhao Guangwei told Zinc Scale that buying publicly raised REITs is equivalent to becoming a “chartering company” and enjoying the dividends of China’s infrastructure madman. “My landlord’s greatest happiness is collecting rent every day. After rent collecting, I drink tea, listen to music, and watch the sunset. The days have passed by, I really envy.” Zhao Guangwei said that buying public-raised REITs is more out of his heart’s approval. “Pretend that you have real estate.” Nevertheless, Zhao Guangwei chose to sell on the first day. The reason for this is because I am afraid of the chicken feathers after the stir-frying. “The drivers are thinking about jumping off the car. Shouldn’t we run early and wait for the car to roll over?” An industry insider said that the supply of publicly offered REITs is abundant in the later period, and the sharp fall in the premium is a high probability event. Investors must not treat the new stocks of publicly offered REITs that were originally normalized, otherwise they may suffer a big loss. “Every leek will enter the market. Thinking that you are a sickle, you may not escape the fate of being cut in the end.”

REITs are a long-distance runner

In fact, public REITs are not new. As early as 1960, it was born in the United States. The first three public REITs, Winthrop Real Estate Trust, Washington Real Estate Investment Trust, and Pennsylvania Real Estate Investment Trust, still exist in the New York Stock Exchange. However, it has been tepid since then, and it was not until the 1990s that it ushered in a blowout. The reason is that publicly offered REITs enjoy tax care, and then superimposed to change the way of playing, no longer directly hold the property, but enjoy the investment income as a partner. As a result, public REITs have successfully attracted pension funds and other institutions that focus on long-term investment. According to the “Red Star Restaurant” report, the United States has the world’s largest REITs market, accounting for 66.6% of the global market value. The long-term annualized returns from 1980 to 2020 have performed well, outperforming the Dow Jones Industrial Index and basically the same as the S&P 500. . The United States has the world’s largest REITs market Looking at it this way, public REITs are a long-distance runner. It should be noted that, as an imported product, REITs entered China late. According to public information, the People’s Bank of China, China Securities Regulatory Commission and China Banking Regulatory Commission established REITs research groups in 2007, which kicked off the construction of REITs market. . However, for a long time, domestic REITs have existed in the form of private equity, such as Poly Rental Housing REITs and Penghua Qianhai Vanke REITs. From the pilot private placement to the liberalization of public placement, this means that China’s REITs are gradually becoming mature and can contribute more to the Chinese economy. On the one hand, reduce debt levels . Infrastructure, commercial real estate, etc. often require large-scale investment, and the demand for funds is quite large. Under this background, high debt has become a common feature of the industry and has also become the focus of controversy in the capital market. With the help of publicly offered REITs, companies can reduce overall liabilities, reduce leverage, and reduce financing costs, thereby enhancing their overall competitiveness. More importantly, it is to promote the transition from the pursuit of short-term profitability to long-term operation. On the other hand, revitalize existing assets. With the help of publicly offered REITs, infrastructure, commercial real estate, etc. can obtain the liquidity of stock assets through market-based pricing, thereby increasing the utilization rate of stock assets. In this regard, Huatai Securities analysts told Zinc Scale: “Issuing infrastructure REITs products can achieve the effects of revitalizing existing assets, broadening financing channels, reducing local government leverage, and promoting economic upgrading and transformation. This is the direction of policy encouragement.”

Three major uncertainties cannot be ignored

The current public offering REITs are all aimed at infrastructure, and there are no lack of related public utility stocks in A shares. What is the difference between the two? For example, the Shanghai-Hangzhou-Ningbo Expressway REITs and the listed company Nanjing-Shanghai Expressway both belong to the transportation category. The latter’s dividends are stable and show a trend of increasing year by year. The dividend rate of Nanjing-Shanghai Expressway is not high In fact, according to the requirements of the Fund Infrastructure Guidelines, public offering of REITs shall not be less than once a year if the distribution conditions are met, and public utility stocks are usually at most once a year. In addition to more stable dividends, the risk levels are also different. Huatai Securities analysts told Zinc Scale: “Infrastructure REITs are internationally accepted allocation assets, and are typical medium-income, medium-risk financial products. From international experience, infrastructure REITs products are affected by market factors and have relatively large returns. Less. For the majority of investors, soundness, safety, moderate returns, and suitable for long-term holding are the “role positioning” of public REITs as investment products. Stocks are high-risk investment products with high volatility.” Nevertheless, there are still uncertainties in public REITs. First, there are uncertainties in the level of operations. The underlying assets of public REITs are operated by professional companies. Once the project is determined, professional companies will not be easily changed, and the operating level of professional companies is closely related to the level of investment income. This means that the actual operating level of different projects may vary. The problem is that at the beginning of the investment, the level of professional companies is difficult to judge from the surface. Second, there are uncertainties in asset quality. The underlying logic of public REITs is long-term investment, and the requirements for asset quality are more stringent. The selection of the best among the best has become the consensus of the industry. However, the lack of motivation for the listing of high-quality projects has become a contradiction. With the full rollout of publicly offered REITs, the above-mentioned contradictions will gradually deepen. Once projects with insufficient asset quality are mixed in, they may face difficulties such as poor yields and unrepayable loans. Third, there is uncertainty about taxation. From the perspective of the global REITs market, almost all have relevant tax care. However, there is no relevant legal framework support in China for the time being. It is not ruled out that there will be corresponding arrangements or improvements in the future, but at this stage, we still cannot draw conclusions. In any case, public offering REITs are officially on the road. For related companies, there is an additional financing channel and the direction of transition to a service platform; for investors, they can reap stable rental income from real estate and long-term asset appreciation trends, so as to enjoy the dividends of China’s rapid economic development. This is a win-win outcome

Nowadays, “Huangling sun drying in autumn” has become a fixed custom. Every autumn harvest season, every household’s eaves are covered with brightly colored agricultural products such as corn and peppers. It forms a perfect autumn harvest picture with the Hui-style houses with white walls and black tiles. Called “the most beautiful Chinese symbol”.

Taken in Huangling Village, Wuyuan, Jiangxi.

The Huangling Scenic Area in Wuyuan is a typical mountain village, and the houses are scattered in fan-shaped ladders. Huangling is well-known for its “sun in autumn”. The “Tianjie” in the village is like a jade belt that connects classic ancient buildings, and there are many Hui-style shops, and a flowing abbreviated version of “The Riverside Picture on Qingming Festival”. Surrounded by thousands of ancient trees and tens of thousands of acres of terraced fields, the sea of ​​flowers in the four seasons displays stunning land art. The ancient village of Huangling was built on the hillside, surrounded by ancient trees. The back mountain is dominated by green pine. The shuikou forest at the foot of the village is dominated by the yew group. After the cable car is the shuikou forest into the village, most of the trees are fragrant maple and ancient camphor. Most of them are several hundred years old, and the longest is over a thousand years. These trees tell you how long the history of the village is. The well-preserved Hui-style ancient village pattern in Huangling has the original ancient village style and folk customs. The house structure of the village is special. The front door of the first floor of the farmhouse is facing the main road; the second floor of the household can reach higher places. On the other main road, the front door on the second floor is built up and down, which is connected with the horizontal wooden frame built outside the house to dry the agricultural products. This solves the contradiction between building villages on slopes and drying crops without flat areas. Bamboo drying is used for drying crops, which does not occupy space and is convenient for storage. Every year during the harvest season, the houses become a world of sunburn, and the colorful crops and black roofs overlap each other, which is spectacular. Autumn is the season of rich colors. Golden corn and hot red peppers fill the whole house. The aunts are really busy connecting the farming to make it easier to dry. These gorgeous colors make Huangling in autumn more abundant and “very charming.” As night fell, the lights were turned on in every household in the village. The lively small mountain village full of tourists during the day has returned to its original nature and suddenly became quiet. The owner of the two dried peppers under the eaves guessed that they would be busy eating, and forgot them here. Fortunately, the eaves can block rain and dew, so that they won’t get wet by night dew. After dinner, I walked away, and the streets full of tourists during the day became empty. The night here is so quiet, so quiet that I can only hear my own footsteps, so quiet that people forget the trivialities of the world, and it’s so quiet that people feel a little flustered… The originally rough bluestone slab became smooth and round after years of polishing. These exquisitely crafted and luxuriously decorated old houses, after hundreds of years of ups and downs, still stand here, and they have changed owners several times. The former owner here spent a lot of effort to build this luxurious mansion, but the precious wealth he left for future generations is not only material, but more spiritual. These buildings can survive for hundreds or even thousands of years. Thinking about the buildings we have built now…well, I seem to be thinking too much. Travel information: Airplane: There is currently no airport in Wuyuan. There are airports in surrounding cities such as Jingdezhen, Huangshan, Quzhou, and Nanchang. Jingdezhen Airport and Huangshan Airport are relatively close to Wuyuan. Jingdezhen Luojia Airport is about 80 kilometers away from Wuyuan County. It is the nearest airport to Wuyuan, and it is more convenient to arrive by air. Self-driving: To the east of Quzhou: From Quzhou to Wuyuan, you can take the Shanghai-Kunming Expressway-205 National Road-Huabai Line-Dewu Expressway. The whole journey is about 150 kilometers and takes about 2.5 hours. To the south of Shangrao: From Shangrao to Wuyuan, you can take Deshang Expressway-Dechang Expressway-Dewu Expressway. The whole journey is about 140 kilometers and takes about 2.5 hours. To the west of Jingdezhen: From Jingdezhen to Wuyuan, you can take the Hangrui Expressway. The whole journey is about 85 kilometers and takes about 1 hour. To the north of Huangshan: From Huangshan City to Wuyuan, you can take the Hangrui Expressway. The whole journey is about 100 kilometers and takes about 1 hour

/ The land in Sichuan, the more you dig, the more beautiful it is! /

When we are addicted to the beauty of Daochen Yading,

Indulge in the fairy tale of Huanglong in Jiuzhaigou.

But many people don’t know,

There is a seat near 30° north latitude in Sichuan Secret Realm Town ,

it Close to Jiuzhaigou , Depend on Huanglong ,

Hidden multiple low-key wonderland , But few people know.

It is not as famous as Jiuzhai and Huanglong,

But there are:

Asia’s largest world-class ice waterfall, The most protected forests in western China, The largest colorful promenade in Sichuan, The largest plateau lake in Sichuan, The place with the most wild pandas in the country… It is called: “The No. 1 Panda County in the World”, “National Top 100 Breathing Small Towns”, Forgotten in the secrets of the mountains, Photographer’s paradise… As far as I can see, a piece of green, Wherever people go, all the way is stunning. It is embraced by nature, Beloved by God: Pingwu County, Mianyang, Sichuan It forms the “Nine Ring Road” with Jiuzhaigou, Huanglong, Songpan, etc., But many people missed it… Pingwu, forgotten in the secrets of the mountains This is located in the Qinghai-Tibet Plateau and Sichuan Basin The transitional eastern rim, Minshan, Motianling and Longmen meet here, Leaving the most essential temptation here, Half of it was given to Huanglong Jiuzhaigou, The other half was given to Pingwu. People who are obsessed with beautiful scenery, Will encounter countless secret realms here; People who yearn for nature, Embrace the virgin forest and clean air here; People who are tired of the hustle and bustle of the city, Will find the longing Taoyuan slow life here… Seductive! Keep in good health! Nourish your heart! Nourish the lungs! It can make you fascinated. 01 It’s eye-catching! Snow-capped mountains and lakes, canyons and waterfalls, virgin forests, Wetland meadow, sea of ​​flowers and clouds Wait, Left beautiful photos here, The scenery of different scenery in the four seasons, It is even more eye-catching! There are hundreds of flowers in spring, Entering here is like a sea of ​​flowers. Rape blossoms, Randomly embedded in the mountains, rivers, and villages. ▽ Ten thousand mu of green plum blossoms in the wind! ▽ Plum blossoms, It’s like walking into a pink world. ▽ In summer, there is a sea of ​​clouds surging, flowing water and waterfalls, It’s like a holiday paradise. “Heavenly Garden” Moziping ▽ Huya Grand Canyon Waterfall ▽ In autumn, there are red leaves all over the mountains and forests all over, It’s like walking into a colorful world~ There is white snow in winter, And the biggest ice waterfall in Asia! 02 It nourish the lungs! It is known as “the first county of giant pandas in the world”, Forest coverage reached more than 74.49% , Selected as one of the “National Top 100 Deep Breathing Small Towns” for two consecutive years. The air is always so fresh, No smog, no sandstorm, Every breath of air is negative ions! Everywhere I go is a forest park▽ You may also encounter cute and adorable national treasures, rolling ▽ ▲A real chance encounter 03 It·health! The whole town here is almost surrounded by mountains, It doesn’t heat up into a stove in summer, There will be no severe cold in winter, It is an excellent leisure and summer resort, People who have been to Pingwu say, This is a good place for elderly care. ▲Pingwu early winter 04 It · nourish the heart! Here is less the hustle and bustle of the metropolis, There is more poetry of the secret land of Taoyuan, When you step into here with the impetuousness of the city, You will feel as if you have traveled to another world. Climbing the mountains and watching the sea of ​​clouds, camping in the meadows, Canyon crossing, virgin forest adventure, Drinking dam tea in the county town, turning to the embankment, Go to the ancient Tibetan village for a few days… Too beautiful to be unreal, to leisurely to be unreal, There is no time to worry at all. When I have time, I will come to Pingwu to stay for a few days. Avoid the crowds of Jiuzhaigou and Huanglong, Enjoy the beautiful scenery and cultivate your body and mind with peace of mind! Welcome to Pingwu for a few days! If you come to Pingwu, There are so many beautiful views~ 01 In Pingwu, there is a hidden “Shangri-La”, It’s called White Horse Wanglang! It does not have the turbulent flow of people in Jiuzhaigou, But snow-capped mountains, colorful forests, lakes, and villages correspond, Don’t have to go to Daocheng, “The last piece of pure land on the earth” can also be found here. This is the largest colorful corridor in Sichuan, Across five Baima Tibetan townships, The colorful forest belt with an area of ​​more than 700 square kilometers. Here is the largest plateau lake in Sichuan, Baima Tianmu Lake, It is 2300 meters above sea level and 10 kilometers in length. Here is the most protected forest landscape in western China, Even wild pandas love this place the most, Known as “Panda Paradise”! There is a mysterious and ancient people here —— Baima Tibetan! Their existence adds a touch of mystery. Coordinates: Baima Zang Township, Pingwu County, Mianyang 02 In Pingwu, there is a “Chinese-style Yellowstone Park”, It is called Huya Grand Canyon! Don’t have to go to America, Can also watch” Yellowstone National Park “. Canyon Icefall Asia’s largest world-class ice waterfall, Huya Waterfall Hiding in it, Every place here is a painting, But few people have actually been there! There is, Glacial gravel, deep mountain canyon, Feiliu waterfall, Strange peaks and strange ridges, geological relics, virgin forests, Alpine flowers, meadows and lakes, blue sky and white clouds, A primitive and simple, rich and beautiful secret realm! Feiliu Waterfall▼ Alpine flowers▼ Canyon waterfall▼ While the popularity is not overwhelming Take a trip to explore the pristine canyon Coordinates: Huya Tibetan Township, Pingwu County, Mianyang 03 In Pingwu, there is a place closest to heaven, It’s called Si’er! This is with Huanglong, “the world’s jade pond”, Only separated by a mountain, This is a primitive paradise! it’s here, There is Xuebaoding, the main peak of Minshan Mountain, It is a sacred mountain revered by Tibetans, At an altitude of 5588 meters, surrounded by many peaks, Within an area of ​​about 20 square kilometers, Gather 10 seats above 5000 meters above sea level Peak. Here, there is a source grass pond, Canyons, mountains, grasslands, waterfalls, The trees are lush, the water is gurgling, the strange flowers and weeds… It is called “a place close to heaven” by photographers! Coordinates: Caotang, Source of Tibetan Township, Pingwusier, Mianyang 04 In Pingwu, there is a “Garden of Heaven”, It’s called Moziping! This is an 360° no dead angle natural viewing platform , The stretch of Xuebaoding mountains have a panoramic view! Every May, Thousands of acres of alpine rhododendrons are blooming, Against the backdrop of the snow-capped mountains, it is as beautiful as a dream! If the weather changes, You can also see the sea of ​​clouds and the wonders of cloud waterfalls, I saw large chunks of thick white clouds, Wandering among the mountains, turbulent. You can find some free time to camp here, Watch the starry sky at night, get up early to watch the sunrise, Quiet and magnificent, it makes people linger! Coordinate: Zhankou Village, Huya Tibetan Township, Pingwu County 05 In Pingwu, there is a “Kanas” in Sichuan, It’s called Yao Cong Shan! Autumn here, It’s as colorful as a fairy knocking over a rouge box, You can see the colorful forests in the mountains without going to Xinjiang. From September to November every year, the forests here are all, The rolling mountains are more charming under the clouds and mist, Each frame is like an oil painting that the master has just produced. In the late autumn season, It is the most gorgeous moment of the year here, The clouds and mist are lingering and beautiful. The sunrise here, there is an endless sea of ​​clouds, A scene of nature It’s ecstatic. Coordinate: Yaocong Mountain, Shuitian Qiang Nationality Township, Pingwu County, Mianyang 06 In Pingwu, there is a place as beautiful as a fairy tale, It’s called Baima Paxijiaguzhai! It stands quietly under the snow-capped mountains and beside Baima Lake, Quiet and beautiful as a painting, I’m free, come here for a walk~ 07 In Pingwu, there is a sea of ​​flowers for ten miles, It is called Pingtong Wanmu Meiyuan! Ten thousand acres of green plum blossoms bloom in the mountains! △Pingtong Merlin The ancient and quaint cottages are submerged in a sea of ​​flowers, Hualin farmhouse, dusk and smoke, Become a rich and colorful landscape painting. △Pingtong Merlin Coordinates: Pingtong Town, Pingwu County, Mianyang 08 In Pingwu, there is a place comparable to the Three Gorges of the Yangtze River, It is called Fujiang Six Gorges! The cliffs on both sides of the strait, strange peaks and mountains, There are many mountains and long valleys. 9 In Pingwu, there is a palace called “Deep Mountain Palace” Pingwu Baoen Temple! 10 In Pingwu, there is a kind of slow life, Call to drink dam tea and turn to the embankment! 11 In Pingwu, there is a kind of delicacy, It’s called deep mountain game! Good mountains, beautiful rivers and beautiful scenery, Beautiful scenery and good air, And the slow life that avoids the hustle and bustle… It’s worth your time, Look at the blue sky and white clouds here, Walk around the small town villages here, Eat the delicacies here and enjoy life like the locals

This makes me feel very strange, because I have searched for methods on the Internet before, and I have set to stop the update.

Why would you want me to update again? I can’t help asking myself, isn’t this computer mine? I don’t know why.

With this question, I started searching for some solutions on the Internet.

After searching for a long time, I found that a video UP owner who specifically solved this problem specially made a video.

After watching the video, the chrysanthemum tightened and was taken aback! It turns out that there are so many routines and pitfalls set by Microsoft behind this.

No wonder, the update can’t always be turned off.

Thank you very much for the video he made. Under his professional and detailed explanation,

I tried hard, patiently, and repeatedly tried to use his method to set it step by step,

After hours of hard work, I finally succeeded in obtaining the disabled permission.

The set routine is disabled, but it can only be disabled manually. It can’t do real-time, close the task of WIN10 background update.

After hours of unrelenting effort, I finally gave up.

It can only be disabled manually. The next WIN10 update will appear unknowingly, no matter what, update it, alas.

I really can’t hold on anymore. In the past few hours, I feel that a lot of brain cells have died and my hair may have lost a lot.

The rogue is not terrible, the terrible drop is the code of the rogue! Wow……

State of Wyoming Billionaires in the wild

Status: 20.06.2021 09:34 a.m.

In Jackson Hole in the US state of Wyoming, the fox and the rabbit say goodnight – and recently the richest people in the country too. You will be attracted by unspoiled nature – and low taxes.

From Jule Käppel, ARD studio Washington

Real estate agent Andrew Ellett makes the dream of a ranch in the wilderness of the northern Rocky Mountains come true. Millionaires and billionaires come to him when they are looking for the perfect piece of land in the middle of nowhere: he has it.

“On this property, you can saddle your horses and ride right into the woods for hundreds of miles,” says Ellet. The property includes 120 acres of land, a main house with several hundred square feet of living space, a three bedroom guest house, and there is no limit to the number of horses on the ranch. This is also an important selling point here in the western United States, in the state of Wyoming. The price: $ 4.6 million. A good deal compared to the noble wooden house on the river for the super rich who love fly fishing. That costs almost 18 million.

Exclusive properties in the middle of nowhere

The agent says that’s the best thing about Jackson Hole: You can be close to town and still feel so rural. The Engel und Völkers broker can offer a lonely ranch a maximum of three times a year. Only three percent of the land in the parish is private. The rest is not for sale. Mountains and wide valleys, forests and crystal clear lakes are home to elks, herds of bison, bears – and wildflowers dance in the meadows in the summer breeze. An idyll with three ski areas and two national parks on the doorstep. One of them is the famous Yellowstone National Park.

Natural idyll with a low tax burden

The richest people in the United States move to this area in the north of Cowboy State. But they don’t just love the landscape. The community is one of the largest tax havens in the United States, explains Ben Williamson. “Property tax is minimal, there is no income tax.” The 28-year-old Williamson is against the fact that untouched nature becomes an investment.

The executive director of the Northern Rockies Conservation Cooperative finds it “absurd” that this isolated region has the highest per capita income in the country – more than $ 250,000. It’s almost a third less in Manhattan.

In the nearby Grand Teton National Park, grazing bison radiate the power of untouched nature. Image: AFP

Rich new citizens make life difficult for others

The folks who aren’t in the richest 1 percent have a hard time getting along, Williamson says. Because in the past few years rents have exploded along with market prices for luxury real estate. During the corona pandemic, even more people were relocated from the metropolises on the west and east coast. In addition to the hedge fund managers, CEOs and film actresses, the home office employees with a lot of money have now joined them. The apartments have become too expensive for the long-established residents of the town who take care of the ranches, hotel guests or hospital patients. They move to the neighboring communities, drive over the pass to work for almost an hour. Sometimes there is no getting through in snow. And then Jackson Hole, the dream place of billionaires, is cut off from the world for days

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Five years right to an account Criticism of high basic account fees

Status: 06/18/2021 4:44 p.m.

Everyone has had the right to a basic account for five years. This should help poorer people to get a checking account. It hits hard when banks turn the fee screw in times of negative interest rates. Paying salaries, shopping online, electricity bills – hardly anything works without a checking account. In the past, for example, people without a permanent address or refugees often had a difficult time opening an account. With the Implementation of an EU directive from 2014 The legal situation in Germany changed five years ago: since then, every citizen has been entitled to a so-called basic account. It is intended to give everyone an inexpensive way to conduct banking transactions with a checking account. But the fees for these financial products are increasing – to the displeasure of those affected and the critics. The prerequisite for setting up a basic account is that you are legally resident in the European Union. The account holder receives a bank card and can transfer money. A bank may only reject the application to open a basic account in rare cases, for example if a customer already uses an account with another bank in Germany.

Hundreds of thousands of basic accounts already

According to the latest figures from the financial supervisory authority BaFin, just under 761,500 basic accounts had been opened in Germany by June 2020. However, many institutes are paying dearly for the “Jedermann Accounts”. According to a study by Stiftung Warentest from last December, the range extends from twelve euros to 250 euros per year.

“The success of the basic account is at stake,” warns Julian Merzbacher from the Association of Citizens’ Movement Finanzwende. “Access to an account shouldn’t be a question of the wallet, because it is essential. Other European countries, in which the fees are capped at a low level, show that there is another way.”

Deutsche Bank put in its place

If necessary, the courts have to take action. In the past year the Federal Court of Justice (BGH) ruled in proceedings against Deutsche Bank . A monthly basic price of 8.99 euros and 1.50 euros for a paper transfer as part of a basic account are too high and therefore ineffective, judged the Karlsruhe judges (Az .: XI ZR 119/19). Since then, the bank has had to offer its basic account cheaper.

Fee cap required

In the opinion of Merzbacher’s colleague Michael Findeisen, Germany has only inadequately implemented the EU’s requirements. “The fee regulation urgently needs to be improved,” said the expert to the Protestant press service. The 68-year-old played a key role in shaping the relevant law, as head of division in the Federal Ministry of Finance. Five years later, Findeisen is retired and volunteers for the citizens’ movement Finanzwende.

Findisen demands a binding fee cap from politicians. “It is clear: the banks cannot earn anything with the basic account. But they can cross-finance that with the income from other financial services and products.”

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Corona risk when traveling On a vacation flight into the fourth wave?

Status: 06/18/2021 5:16 a.m.

Falling incidences and more and more vaccinated people, many people hope for a carefree vacation – almost without Corona. But does the travel wave threaten a setback for autumn like last year? Four experts offer advice on how to reduce the risk of a fourth wave.

By Stefan Keilmann, tagesschau.de

For weeks the number of new infections in Germany is falling , In addition, the vaccination campaign against Corona is making progress: Every second person in this country has already received the first vaccination . Many people are now all the more hoping for an end to the pandemic and a piece of normality. The tour operators register one Record increase in bookings , In many holiday regions in Germany, it is hardly possible to get hold of a room for the holidays.

But what does this mean for fighting the pandemic? Last summer, the incidences were also low, many people traveled within and outside of Europe – and some brought the virus back with them. According to In the meantime, every second new infection was due to a trip abroad due to a special evaluation by the Robert Koch Institute . But can the experiences from last year be carried over to the summer of this year that easily? After all, many people are protected by vaccinations – but there are significantly more contagious virus mutants such as the Delta variant . Therefore, experts are already warning against that there could be significantly more infections in autumn . How is vacation possible in the second Corona summer – and what has to happen so that there is no fourth wave in autumn? tagesschau.de interviewed scientists from various disciplines.

Ralf Bartenschlager, virologist

To person Prof. Dr. Ralf Bartenschlager is President of the Society for Virology and heads the Department of Molecular Virology at Heidelberg University.

“I think you have to differentiate here whether you are fully immunized – and by that I mean both vaccinations – or whether you have not yet been vaccinated or have only been vaccinated once. With a complete immunization, more vacation is certainly possible than with a missing or partial immunization, even if you can create a certain compensation through testing. Basically, the holiday destination should also be chosen carefully this summer. One should consider the incidence, the vaccination rate and the presence of worrying variants – such as the delta variant – in the destination area. We have to use the summer months to avoid a fourth wave in autumn / winter. The vaccination must be given priority here, and it must be complete. The latest results show that the second vaccination is very important, especially with regard to protection against the SARS-CoV-2 variants. In addition, we must minimize the entry of infections, especially with SARS-CoV-2 variants, as far as possible for those returning from abroad. ”

Kai Nagel, mobility researcher

To person Prof. Dr. Kai Nagel is a physicist and head of the Department of Traffic System Planning and Traffic Telematics at the Technical University of Berlin. With the help of a simulation model – which also uses real cellular data – he is investigating how the coronavirus spreads in schools, at work and when traveling.

“Our simulations show that, due to the rapid progress of vaccination and the summer, we are currently in a situation in which we have a certain amount of leeway for relaxation . the proportion of dangerous mutations is not significantly higher than in Germany. The same principles apply when traveling as here. First: Wherever possible, carry out activities (e.g. visits to restaurants) outside. Second: Wear masks indoors. And third: Avoid contexts with a high density of people. However, our simulations also show that an autumn wave is likely if the vaccination protection decreases due to a mutation. For this reason, tourist trips to regions with dangerous mutations should be avoided at all costs, and if they do take place, be bound to a quarantine (also for vaccinated / convalescent) after return. It cannot be assumed that this will completely prevent the entry of these mutations, but it can at least be slowed down. ”

Gérard Krause, epidemiologist

To person Prof. Dr. Gérard Krause is one of the leading epidemiologists in Germany. Among other things, he heads the Epidemiology Department at the Helmholtz Center for Infection Research in Braunschweig.

“How the epidemiological situation of the pandemic will develop in the second half of the year does not depend solely on how we organize the vacation time. What will also be decisive here will be the extent to which the priority target groups can be fully vaccinated and how well the vaccination against newly emerging variants of the virus and how the autumnal environmental conditions favor the spread of the virus again. Also important is how successfully the public health service will be able to contain local outbreaks that occur. To the extent that social restrictions on mobility and contacts no longer apply, the importance of case-related contact person management increases. To make matters worse, the health authorities may not be able to fall back on extensive staffing as they were recently. Well-focused and optimized processes are required here. ”

Clemens Wendtner, chief physician

To person Prof. Dr. Clemens Wendtner is the head physician for infectious diseases at Munich Clinic Schwabing. At the beginning of the pandemic, Germany’s first corona patients were in his clinic.

“Enjoy with common sense – that should be our motto for the summer. After months of restrictions, the longing for sun and distance is understandably great and the development of incidence allows us more freedom again. That is good and right, as long as we have the security with us Last year the number of cases increased after the holidays, in autumn we mainly looked after returning travelers at our wards. We have to learn from this and, particularly with regard to the mutations, continue to consistently link safety measures with the relaxation. And: We have to keep our vision through the sun’s rays, constantly advance the vaccinations in the summer, keep the vaccination speed high. The higher the vaccination protection in autumn, the flatter a possible fourth wave. Then we have a good chance that the months of restrictions will finally be a thing of the past. ” The Corona variants and their names The World Health Organization (WHO) is now using neutral names for the variants of the coronavirus. They are no longer to be named after the countries in which they were first discovered. With this, the WHO wants to prevent discrimination and stigmatization.
alpha The name of the variant that first appeared in Great Britain is B.1.1.7.
beta is the name for the variant B.1.351 discovered in South Africa.
gamma stands for variant P.1, which has been proven in Brazil.
delta refers to variant B.1.617.2, which was initially found in India.

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

That is to say, only when the Gree station is “high enough”, will there be this good news. Moreover, although this shareholding plan stipulates that employees can subscribe for Gree Electric’s shares at a 50% discount, Gree’s The employee stock ownership plan also sets a strict performance appraisal period. The evaluation indicators of the employee stock ownership plan are divided into company performance evaluation indicators and individual performance evaluation indicators. Among them, the company’s performance evaluation indicators are as follows: The lock-in period of the employee plan is 12 months, and the company’s performance evaluation indicators are based on 2020 as a reference benchmark. Among them, the company’s performance appraisal indicators are: the net profit of 2021 is compared with that of 2020 Increase not less than 10% , And the current year’s cash dividend per share shall not be less than 2 yuan or the total cash dividend shall not be less than 50% of the current year’s net profit; the net profit in 2022 will increase by not less than 20% compared to 2020, and the current year’s cash dividend per share shall not be less than 2 The total amount of RMB or cash dividends shall not be less than 50% of the net profit for the year. Gree Electric stated that the first assessment vesting period expires, and if the company’s performance assessment indicators do not meet the standard, the combined assessment will be deferred to the second assessment vesting period. If after the expiration of the second assessment vesting period, the company’s performance assessment fails to meet the standards, the management committee will make a decision to dispose of it, including cancellation or sale of stocks at an opportunity, etc., and the original capital contribution paid by the corresponding holder will be returned to the limit , The remaining income (if any) is returned to the company. That is, if the company’s performance evaluation indicators are not completed, everyone will not be able to enjoy the rights; if the company’s performance evaluation indicators are met, and the individual performance evaluation does not meet the standards, the individual will not be able to enjoy the rights. In addition, this provision is also mentioned in the employee stock ownership plan: Based on the needs of employees to increase stock appreciation gains and participate in corporate governance through centralized management, the holders of this employee stock ownership plan promise and authorize that they will directly hold the stock rights of this employee stock ownership plan before retiring from the company to their personal securities accounts. For some stocks, the union shall exercise the voting rights according to the will of the union (excluding the voting rights of the shares held by directors, supervisors, and senior managers). Without the prior written confirmation of the union, the union shall not sell or set a pledge on its own, otherwise the union has the right to withdraw it. The corresponding share income, related income is managed by a special account set up by the trade union and enjoyed by other holders, and the specific distribution method is democratically determined by the holders. To put it simply, Gree stated that this employee plan requires the holder’s commitment and authorization, and it is not possible to withdraw at will. The company enjoys the right to dividends before retirement, and the ban on sales can be lifted after retirement. As a result, it also largely restricts the behavior of employees selling stocks at will. It seems that in the face of this seemingly good employee stock ownership plan, Gree has many barriers to get it. Having said that, Gree’s “boots are on the ground” when it allocates employee housing some time ago to be delivered soon, but this time reading the content of Gree’s latest announcement, it is not difficult to see a big change in attitude. What’s more noteworthy is that Gree’s share price has fallen by four percentage points as of 11 am today. Gree’s market trend today clearly shows The capital market’s opposition to employee stock ownership plans. Finally, I would like to mention that this time the employee stock ownership plan, Dong Mingzhu made a floating profit of 800 million, Who is the big winner in the end? People may have thought of it…

Text | Xu Yuan Today, Jiangxi reported the results of the investigation into cheating incidents in relevant test centers for the 2021 college promotion exam. After investigation, there were serious cheating in the test centers of Nanchang Institute of Technology and Jiangxi Institute of Technology. The invigilators at the two test centers secretly photographed the test questions with their mobile phones and sent them to the relevant institutions, and the institutions then fed back the answers to the candidates. Among them, 151 candidates cheated in the test center of Jiangxi Institute of Technology. At present, many university teachers have been detained. According to a report from the Jiangxi Education Department, the entire cheating process can be described as bold and frantic. The invigilator secretly took photos of the questions in the examination room and sent them to the relevant educational consulting agencies. In the test center of Jiangxi Institute of Technology, the invigilator even sent the answers. In order to allow candidates to receive the answers smoothly, the educational institution arranged for a sophomore to write the answer on the door of the toilet. Under the connivance of the invigilator, the examinee tacitly walked out of the examination room and copied the answers on the grounds of going to the toilet. There were as many as 151 participants, and the number was shocking. The “Criminal Law” stipulates that in the national examinations prescribed by the law, anyone who organizes cheating shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention, concurrently or solely with a fine; if the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years and a fine . It can be seen that the law’s punishment for organizing cheaters is not light. But even so, cheating incidents continue to emerge in an endless stream, and it seems to be the hardest hit area for fraud cases. Facts have proved that the sentencing of the law is not sufficient to restrain offenders’ impulse to commit crimes. Students’ high training fees and huge profits are enough to make them take risks. In order to “improve” the results of the junior college, the school often closes one eye and turns the other open and deliberately releases water on the discipline of the examination room. Therefore, the college entrance examination, which is the second college entrance examination for students, is reduced to a diploma transaction under the manipulation of these fraudsters. Candidates who cheat can easily win admission tickets to the undergraduate course, while those who do not follow the crooked ways and rely on their own hard work and strength to take the exam are eliminated. It’s time to clean up this muddy water. Although the college entrance examination is not as rigorous as other national examinations, since it is a selective examination, fairness is its most basic consideration. It cannot give cheaters room for loopholes, create a sense of deprivation for other candidates, and make people question the national examination. Credibility and the majesty of the law. Taking the two fraud cases in Jiangxi as an example, although the participants showed their magical powers, the invigilators were inseparable from the core links. If the invigilator does not secretly take photos of the answers in the examination room and send them to the joint organization, the difficulty of the entire cheating operation will suddenly increase. And to prevent the invigilator from guarding and stealing, it is not impossible. According to common sense, invigilators are all university teachers and have a career structure. It is hard to imagine that they break the law and break their jobs for petty gains once or twice. Being able to embarrass with outside institutions, most of them have deep or long-term bondage of interests. In order to cut off this kind of interest connection, can I choose to cross invigilate the exam in a different place to make it more difficult for the invigilator to buy through? Of course, the invigilator can blatantly commit crimes without the assistance of the overall environment. At the test center of Jiangxi Institute of Engineering, the answers of 151 students were consistent with the answers of the toilet door panels, indicating that these 151 people had been in and out of the test room during the test. The chaos has reached this point, and it is temporarily unclear whether this is the test room or the vegetable market. Even if the invigilator turned a blind eye, didn’t the other patrol teachers in the examination room arouse alertness? Apart from student reporting, are there no other channels and methods for discovery?

Both the test center and the administrative department are paralyzed and lack sufficient vigilance. If, like the college entrance examination, a solid barrier is erected around the examination room, invigilators and students are not allowed to bring mobile phones into the room, all signals will be shielded, or, as in some places, the “dual proctoring mode” of examination proctoring and video proctoring is adopted. No matter how good a cheating institution is, it’s hard to know the questions of the exam. Even if someone vents the question in advance, the answer cannot be sent to the examinee. Of course, this will increase the cost of the organization and require a lot of effort, but for the fairness and credibility of the exam, isn’t it worth trying it? Even if it cannot be aligned with the input of the college entrance examination, the relevant departments must find ways to plug the loopholes, instead of letting the fraud case go round and round, and let the college entrance examination, which bears no expectation of rising mathematics, become a joke in the eyes of the public.

If the fraud trend is not curbed, fraud will gradually become a normal behavior, and more and more students will lose awe of the rules and want to gain benefits through the sidelines. Facts have proved that some training institutions organized cheating. After being pushed to the cusp of public opinion, they were not ashamed, but rather proud. “Leaking questions” became a big marketing gimmick, which was surrounded by a large number of students. The food is so ugly, how can the competent department take it lightly. For some training institutions that have “contracted” and “100% promised”, they need to be vigilant and strictly supervised, so that they dare not act recklessly.

In this case, a training institution involved in the case, without the qualifications to run a school, was able to play fraudulent games and became a trader of 151 major fraud cases. This is suspicious of the daily supervision of the local education authority. Is it in place. Participants have now accepted legal punishment, but how to prevent them from making a comeback, and at the same time let other training institutions try to follow suit, not dare to touch the red line, and tortured the wisdom of the local management department.

Regardless of the nature of the exam, fraud must be severely punished and never relented. However, legal punishment alone is not enough to restrain the daring of those who are inspired by benefits. Without prior supervision and strict control of all aspects of the examination, it is difficult to stop this unhealthy trend. What ultimately jeopardizes the gold content of the college upgrade examination and hurts. It is the efforts of most candidates to change their destiny.

Image source: Tuworm Creative

A friend contacted me the day before yesterday and asked if there were anyone in my hometown who needed to find a job. Their company recruited a lot of people and lamented how difficult it is for companies to recruit workers.

When I saw that the company was producing mobile phone parts, it was in Changsha, and it recruited a lot of people, I guessed it was Lens Technology. I clicked on the recruitment enlightenment she sent, and it turned out to be.

This article is not a recruitment advertisement of Lens Technology, so I also concealed the QR code. I just wrote an article.

Lens Technology is a well-known high-tech enterprise in the country. It mainly develops and produces touch screens and other protective panels for mobile phones and other digital products. It has tens of thousands of employees.

Such high-tech companies are caught in the dilemma of “difficulty in recruiting”. In fact, from the perspective of the packaged treatment provided by the company, the overall treatment is quite good. The total monthly salary is 5,000-7,000 yuan, and the comprehensive annual salary is 60,000-80,000 yuan. Insurance and housing fund, free accommodation, subsidies for meals, and welfare are also pretty good. It can be said that the current manufacturing companies are also full of sincerity.

I searched the recruitment salary of Changsha company’s white-collar workers on several recruitment websites, and found that compared with blue-collar workers, the salary of white-collar workers has no advantages or even disadvantages:

Searching for “clerk” in 58 same city has the following results:

The most popular “e-commerce” in Zhaolian Recruitment Search nowadays has the following results:

The most popular “e-commerce” searched by 51job has the following results:

I found that these so-called “white-collar” positions are mostly paid in the range of three to four thousand, four to five thousand, which is not higher than the salary also offered by Lansi Technology in Changsha, but Lansi Technology provides free accommodation and provides Meal supplements are 13 yuan/day, and companies that recruit young white-collar workers generally do not provide accommodation and meal supplements. In this way, Lens Technology’s comprehensive salary is obviously more advantageous.

In terms of entry thresholds, the recruitment of young white-collar positions is basically a junior college start, and Lansi Technology’s recruitment requirements are: no gender limit, meet the legal employment age (meaning that it must be middle-aged or older), have no physical disabilities, and have flexible hands and feet. Have basic literacy skills, and be able to do simple arithmetic. For this requirement, it is also specified that “Remote and poor areas outside the province can be appropriately relaxed). The recruitment requirements of Lens Technology can be simply understood as as long as they are not disabled or stupid, have complete hands and feet, and are able to engage in manual labor. Absolutely. It is said that the zero threshold is for the jobs of the lowest-level workers.

However, the current situation is that manufacturing companies like Lens Technology cannot recruit people, and there is fierce competition for small white-collar jobs with a monthly salary of three or four thousand. As the online paragraph put it: “It is impossible to hire migrant workers with a monthly salary of 3,000. You can only recruit college students.” Although this sentence is a joke, it is also an apt description of the current social situation.

My family recently bought two air conditioners. The air conditioner was given by a middle-aged couple. I asked them if they could make a net profit of 300 yuan per person a day. The man said “almost” without even thinking about it. According to the humble character of the Chinese, I think I must say it low. Even if 300 yuan a day, 4 days off in a month, 26 days off, the monthly salary is 7800 yuan, not to mention that they are a couple. The main task of the wife should be to “cheer” the husband. The husband may be the only person who really puts out the energy. The combination of two people has an income of about 16,000 yuan a month. This income can kill most of the small white-collar workers in Changsha City. As for this income, it is calculated on a 26-day basis, which is also a regular basis. Now 996 has almost become the standard for Internet companies, and small white-collar workers can only take 4 days a month.

You don’t need to doubt my estimate. This figure can only be small, not high. On June 18th, Liu Qiangdong, the founder of JD.com, wrote a letter to shareholders entitled “Keep Your Heart in Awe and Eternal Feelings” all over the Internet. The highlights are:

“In 2020, JD Logistics Group will spend an average of nearly 110,000 yuan on each front-line employee. Their income is enough to support a family’s livelihood. Not only in large cities such as Beijing, Shanghai, and Shenzhen, but also in the northeast and northwestern provinces. Many couriers can earn more than 10,000 yuan a month.”

Because of this passage, when many media reported this incident, the headline of the news was “Liu Qiangdong sent a letter to shareholders: Many JD couriers can earn more than 10,000 yuan a month in the Northeast.”

In addition to the delivery, the air conditioner installation also earns a lot. Each air conditioner has an overhead fee of 150 yuan, Jingdong subsidies installation fee of 60 yuan, a bracket 80 yuan, a pipeline extension of 100 yuan/meter, and my air conditioner pipeline is extended by 1.5 meters. Receive 150 yuan. I paid more than 700 yuan for the installation of two air conditioners, plus JD’s 120 yuan installation subsidy, it’s 880 yuan. After deducting material costs and company commissions, the money that fell into the hands of these two installers should be a lot. . The key is that the installation takes only one or two hours, so they can do at least 4 orders a day for such installation, and the income is considerable. Of course, this matter is hard and dangerous. But only in terms of remuneration, social remuneration for manual workers is still acceptable.

I think of talking to the masters when we were decorating our home. The daily salary of the woodworkers and masons is quite high, at least 500 yuan a day. Even the master who laid wooden floors in our house said that he was 12,000 yuan a month, one for the previous company. Only 10,000 yuan a month, he quit. I have always doubted this master’s words, because I think that compared to tile laying, laying wooden floors does not seem to require too high technology. If the salary is so high, wouldn’t a large number of people enter the industry?

Judging from the phenomenon of “Little white-collar workers with a monthly salary of 3,000 or 4,000 yuan walking all over the street, and the anchors who rewarded three or five yuan on the Internet,” it seems that young people are really unwilling to engage in manual labor. Therefore, the key reason for the difficulty in employment in my country’s manufacturing industry may not be the low wages of manufacturing companies, but the contempt of manual labor by young people.

Some people say that the reason for the difficulty in recruiting workers in manufacturing companies is that the high incomes of express delivery, food delivery, and open Didi attract young people. There must be a reason for this, but the labor absorbed by these three types of jobs is limited, not to mention that these jobs are not easy to do. In April this year, there was a hot news on the whole network: the director of Beijing made 41 yuan for delivering food for 12 hours. In the documentary “I’m the Director of Practical Affairs for the Masses” broadcast by Beijing Satellite TV, the deputy director of the Labor Relations Department of the Beijing Municipal Bureau of Human Resources and Social Security experienced a day of life as a delivery worker. During the 12 hours of continuous work, Wang Lin, the director Send out 5 orders for takeaway, only made 41 yuan. Chief Wang, who was tired and slumped on the road, said with emotion: “It’s really not easy. I feel very wronged. I made so little money after running for so long today, which is so far from my goal of 100 yuan. Many.” It can be seen that these jobs are not easy to start.

Calculated on the basis of the actual number of births in the past years in my country, at least 15 million new laborers enter the labor market every year. A small number of highly educated people have entered the system and large companies. Those with average academic qualifications have entered the labor market. Express delivery, food delivery, real estate intermediary and other industries, but the above destinations must only account for a small part of the newly-increased employment population, so where do most people go? How much does it flow into the manufacturing industry?

I think the current social climate is to depreciate physical labor and get something for nothing, make young people very impetuous, and gradually disintegrate people’s belief in “working hard to get rich.” It is not so much that express delivery and food delivery have raised the income expectations of young people. It is better to say that Douyin and Kuaishou have abolished the belief that young people are hardworking and get rich. A large number of young people would rather idle away than enter the manufacturing industry. It is not because the manufacturing industry is too hard or the manufacturing industry does not make money, but because the whole society’s contempt for manufacturing and the impetuous atmosphere corrode young people.

A certain city in my hometown in Gansu is a place where quick internet celebrities can be found. In the past few years, when I went back to the village, I saw people using smartphones in the village watching live internet celebrities. In the past few years, there was an internet celebrity who didn’t have any talents, just take The boss dug cave dwellings in the mountains, and just that, he dug up millions of fans, digging for money, and became a local celebrity and monopoly. His success made everyone green with envy. Of course, this internet celebrity was later banned by the platform due to violations.

After this internet celebrity was banned, another internet celebrity in the same city got up. This internet celebrity didn’t have any talents. He just took a donkey and walked around the village every day. That’s it, he actually made nearly 15 million. Fans.

Every night, the villagers hold their mobile phones to watch these Internet celebrities connect PK, and calculate how much money each of them makes. In other words, these Internet celebrities can really make money, making money is the same as printing money, and the key is that they have no talent at all, and they are ordinary like everyone in the village. The cousin who opened the restaurant complained indignantly: “People don’t know how to make money for several years in one night. What’s the point of our exhausted life?”

The overnight richness created by the webcast stimulates every young person. Young people will think that the threshold for overnight richness is so low, why don’t I try? Look at the teams or individuals who are engaged in live broadcast on Douyin and Kuaishou. There are no talents who only rely on pretending to be foolish to ask for rewards. Ten years ago, these young people were all laborers in the manufacturing industry!

In fact, I am not opposed to grassroots live broadcasting to become rich. On the contrary, I think it is good for grassroots to get rich overnight. The key is that this ratio is too low. A small group of people at the top of the pyramid became rich overnight through live broadcasting. This demonstration effect has caused more and more young people to abandon their normal work and join the live broadcasting team. Most of the rewards earned by most people are estimated to be difficult even to eat. .

Therefore, the impetuous social atmosphere makes young people look down on work more and more. They want to make money easily by typing on the keyboard or facing the camera. However, at this stage, our social strength does not allow so many people to use this method. Survive!

A large number of young people do not work, which is not only the tragedy of the times, but also the tragedy of the young people themselves. The state must do a good job in labor education and related guidance.

With the development of society and the improvement of people’s income levels, children from the low-income class, especially those from rural families, have generally begun to receive education above junior high school. Some go to vocational high school and some go to higher vocational school. In higher vocational education, there is no good employment guidance and job connection. We just circle students in the school for three to five years. If the circle is enough to issue a graduation certificate, it will be over. The employment rate or something, just create some data. No one really cares about the employment of these young people.

The problem caused by this kind of extensive education is that the academic certificate has a high degree of education, but the technical skills and comprehensive ability are far behind. It is difficult to find a suitable position in the society and go to the factory. Go up the assembly line, and feel that the factory has a zero threshold for employment, and I have a college diploma in hand, and I have been succumbing to talent. Find a job for college students, it’s hard to find. Wandering around, forced by life, some even started some illegal or gray industries such as pyramid schemes and telecommunications fraud, causing many problems to the society.

Therefore, my country’s vocational education must be deeply reformed. The direction of the reform is what I proposed in (the article is divided into two parts, the second part is OK):

1. Cancel the policy of “1:1 for general job diversion” upon graduation from junior high school, and universalize general high school education in an all-round way. Let the children go to high school as much as possible, and use the high school diploma as the basic diploma for the young people in the future. Vocational high schools can keep a small part of it, so that children who don’t want to go to general high schools have the right to go to vocational high schools.

2. Implement 12 years of compulsory education, 6 years of elementary school + 3 years of junior high school + 3 years of high school, cancel the high school entrance examination, and implement nearby enrollment at all stages. Pay attention to the “nanny function” of education for minors, use school education to supervise each child to adulthood, and then use the college entrance examination for stratification when the child is 18 years old, and not stratify at a young age to reduce the pressure on children and parents. Let the children grow up calmly, and let the parents calmly give birth.

3. When graduating from high school, ordinary universities enroll about 50% of students for general undergraduate education; the other half of the students are free to participate in open vocational education. Let young people read while working, look for professional interests at work, and freely learn the vocational skills they need based on their professional interests. This will release tens of millions of laborers from vocational colleges, which will greatly ease the current recruitment difficulties.

4. Vocational education takes “open education + social schooling” as the basic top-level design, allowing technological enterprises to join in, and using market forces to promote the efficient development of vocational education. For example, high-tech companies such as Lens Technology can have the right to participate in vocational education. They can directly recruit students from junior and high school students, half-day work and half-day classes, exemption of tuition fees, and payment of wages. The state changes education funding to completion. Educational rewards per student. In this way, the company solved the labor problem, the bottom family solved the tuition problem, and the students had a place to practice. More importantly, the youths were educated through labor through real production, so that they could feel the gains through labor. The pleasure of remuneration, this sense of gain will make them less repulsive of manufacturing and manual labor.

I have a basis for saying this. My brother’s children went to public higher vocational colleges for three years. The so-called majors were of no use at all, and they didn’t do professional counterparts when they came out. Not to mention the poor teaching quality at school, there is no arranged internship unit, and basically there is no employment guidance. Children in the village are a little timid when they enter the big city. When they have low diplomas and stable jobs, they become even more timid. If this timidity cannot be eliminated, it will be difficult to follow the road in the future.

The situation of my little niece who went to a private vocational high school in the local area was a bit different. At first, I complained that my second elder brother didn’t find a public college, but in the first year, I was impressed. The school allocates the total internship time before graduation to each year. The internship time is three months each year. The internship is a formal large-scale manufacturing enterprise that the school has unified and unified. It will be in Suzhou at the end of 2019 and Shenzhen at the end of 2020. It is the Chinese New Year. Three months before and after. These children are brought to the factory by the school, including food and housing, and they can still earn about 4,000 yuan a month. Three months is a net income of 10,000 yuan. Basically, one year’s living expenses are earned.

Two days ago, I talked to my second brother on the phone. He said that his daughter didn’t have to pay for living this semester, and that she made enough money by herself. In my opinion, this is not a question of money, but a little girl from a northwest village. She stayed in Suzhou for three months and Shenzhen for three months. I don’t know which city I will go to this year. These few big cities Her work experience has allowed her to meet the world, which is very good for her own urbanization.

We have seen that some public vocational colleges are also undergoing reforms. However, under the current vocational education system that “takes vocational education as the reality of academic education”, it is difficult to reform and explore individual colleges and universities. What’s improving. The country has high hopes for the development of vocational education, but it is impossible to achieve results that meet expectations under the current system. It is hoped that relevant departments can make strides in reforms, and have some measures in line with the status quo to solve real problems in terms of cultivating youth labor skills and cultivating youth labor awareness.

Vocational education reform needs to combine reality and make a scientific layout. As long as you leaned down and surveyed companies and students, you would definitely be able to find a suitable method.

About the author: Yang Sheng, a college teacher, likes to write.

This article is reproduced from the WeChat public account “Growing in Composition” (ID: lvshicai8), author Yang Sheng. The article is the author’s independent point of view and does not represent the position of the mustard pile. Please contact the original author for reprinting.

Super-fast cellular network Europe is lagging behind in terms of 5G expansion

Status: 16.06.2021 11:11 a.m.

The expansion of the new generation of mobile communications is progressing. Half a billion people worldwide could use 5G this year. According to a study, there are mainly networks in Asia and North America ahead. In the race to expand the fifth generation of mobile communications (5G), Western Europe is in danger of being overtaken by North America, Northeast Asia and the Gulf States on the Arabian Peninsula. That is the result of a study by the Swedish network equipment manufacturer Ericsson. According to this, nine percent of all mobile phone contracts in Northeast Asia (including China and South Korea) had already been converted to 5G by the end of 2020. In Western Europe this value was only one percent. Globally, it is expected that 580 million people will already be using 5G networks by the end of 2021. Because of the corona pandemic, some frequency auctions in Europe have been postponed, Ericsson said in his “Mobility Report”. This has a short-term impact on the provision and coverage of 5G in the region.

06/08/2021

Early expansion in the Gulf States

Nevertheless, 4G technology will also be pushed back in Western Europe in the coming years, in favor of 5G. While 4G (LTE) is currently the dominant access technology and accounts for 78 percent of all contracts, Ericsson is forecasting a decline to 27 percent by the end of 2026. The 5G penetration will then reach around 69 percent. Older standards such as UMTS (3G) disappear almost completely . This would mean that 5G penetration in Western Europe would be lower than in North America, where it is forecast that by 2026 almost 84 percent of all mobile phone contracts could be based on the 5G standard. A share of 73 percent is expected in the Gulf States. In 2019, these countries were among the first in the world to introduce commercial 5G services. In Northeast Asia, on the other hand, only two thirds (65 percent) of all mobile phone contracts are expected to switch to 5G by 2026. In absolute numbers, Asia is forecast to have the largest number of 5G contracts (1.4 billion). The study expects 340 million 5G contracts for North America. In other regions of the world, including India and Latin America, current 4G technology will remain dominant in 2026. Overall, Ericsson expects the number of 5G cellular connections to grow to 3.5 billion by 2026 – almost 500 million of them in Europe.

background December 27, 2020

More wireless landline connections

5G technology is carried by smartphones, which already make up the majority of mobile data traffic. According to Ericsson, a good half – 53 percent – of mobile data traffic should run over 5G networks by 2026. The Swedish network equipment supplier also predicts that the number of wireless fixed network connections (FWA) will reach almost 180 million by the end of 2026. Up to this point in time, mobile communications will account for around 20 percent of global mobile network data traffic for your own four walls. The wireless fixed network connections via 4G or 5G compete with classic broadband connections such as DSL, cable internet or fiber optic connections. They are especially cheaper to provide on the “last mile” because you do not have to lay cables from the distribution box into the apartments or offices.

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

Photo: The Verge Microsoft will end support for Windows 10 on October 14, 2025. That marks more than 10 years since the operating system was first introduced. This is the first time Microsoft has officially confirmed the end of support for Windows 10. Microsoft keeps giving hints about Windows 11 Microsoft has made many hints that it is ready to launch Windows 11. The software giant is holding a special Windows event to reveal the “next generation” of this operating system next week. The event started at 11 a.m. ET or around 10 p.m. the same day in Vietnam. Microsoft executives have also been making announcements about the “next generation of Windows” for months, and one CEO even described it as a “new version of Windows” recently. Microsoft also introduced Windows 11 in an 11-minute video last week. Many users expect Microsoft to announce a new version of Windows with significant user interface changes and an overhaul to the Windows Store. Microsoft has been working on a new code called “Sun Valley”, perhaps this is a new version of the operating system that the company has called “a complete visual rejuvenation of Windows”. Microsoft originally scheduled the end of support for Windows 10 to be October 13, 2020. However, Microsoft said this is the period when the company does not add new features to the operating system and only maintains support with those. bug fixes and security patches. Windows 10 is an unusual version of the operating system for Microsoft because it has fallen outside the cycle of releasing new operating system versions every few years like other companies. Instead, Microsoft has been updating Windows 10 continuously twice a year with new features. Microsoft used to call Windows 10 the “final version of Windows,” but it’s been almost six years since its release and Microsoft seems ready to move on to something new.

In the latest episode of the series Keeping Up with the Kardashians , the beauty leads viewers into a special area in the house – where many memories are kept from when she was not famous until now. Kendall Jenner’s sister keeps her clothes carefully and neatly organized on hangers, arranged separately by brand. Kim Kardashian’s clothing storage space. Photo: Keeping Up with the Kardashians. The designs are covered by a protective plastic bag and glued above the event image that Kim Kardashian attended, clearly noting the time and the brand’s outfit. In the wardrobe there are works made specifically for beauties from more than 10 years ago such as Balmain’s houndstooth dress or a floral print design from Givenchy… In addition to a series of costumes with memorable memories, Kim Kardashian also spends a small space with boxes containing magazines that she has photographed as the cover face and projects that have collaborated with many international stars. . “I have kept everything related to me. I want to look back at myself and change year by year. I love this space, because it helps me go back in the memory of a woman’s life at home. Kardashian. Everything is very special, “sister Kendall shared in the video. Not only that, Kim also talked about how Kanye West regularly cleans out the closet to get rid of unnecessary items, but she secretly keeps them for her children when they grow up. The designs are neatly arranged, divided by brand. Photo: Keeping Up with the Kardashians. Not only storing clothes she used to wear at special events, Kim Kardashian also loves to wear trendy clothes of the 1990s. She has been a loyal fan of the designs on the catwalk since 20 years ago. Beautiful people often buy these items at high prices and adjust them to fit their body shape. Kim tried on a sexy dress with a deep slit in a deep purple tone, sequin material in the company’s archive. She did not fit the Italian fashion house’s dress model just because the shape and waist line were too small, making it difficult for her to move. Kim decided to choose Versace’s body-hugging dress because of her passion for vintage clothes in the 1990s. Not only that, the classic dress shape and careful stitching also helped her enhance her hourglass figure and show off her bust. one. “The clothes of the past decades were much smaller than today’s tastes. Fit will be a big problem if you don’t have the perfect golden ratio like supermodel Naomi Campbell, Cindy Crawford or Kate Moss. . Size is the most difficult thing for clothes to be stored,” vintage researcher – Katy Rodriguez – shared with the newspaper. Page Six . Kim Kardashian has a hobby of wearing designer clothes made many years ago. In the picture, she wears a Dolce&Gabbana corset that costs $6,349. Photo: Hollywood Life.

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During the process of 96 years of accompanying the nation (June 21, 1925 – June 21, 2021), under the leadership of the Party, the Vietnamese Revolutionary Press has always been the core force, playing an important role in the world. ideological and cultural front, making great contributions to the revolutionary cause of the Party, construction and defense of the Fatherland. The press is the most frequent and continuous means of information affecting the public; participating in solving economic – cultural – social issues through current events and issues, selecting event information, thereby influencing public perception according to the ideological orientations that have been established. plan. At the same time, information is the fastest, most popular, actively and honestly reflecting all aspects of social life, domestically and internationally. The press is the People’s forum, regularly interacting with the People, answering new problems posed by life, contributing to strengthening the close relationship with the People, serving the entertainment needs, improving the quality of life. spiritual life of the people. The press is really a sharp and effective weapon in all aspects of political and social life. At the same time, it is undeniable that the great role of the press is to enhance culture and entertainment, to make people understand and draw closer together. People here are not between people in one country, but also between different countries. In order for both sides to learn, study and share spiritual teachers and emotions, and at the same time enrich and absorb the diverse cultures of other ethnic groups to enrich their country; promote and introduce the country, culture and people of Vietnam to friends in five continents so that countries around the world can better understand Vietnam. During his lifetime, President Ho Chi Minh pointed out: “Our press must serve the working people, serve socialism, serve the struggle for national reunification, and for world peace. gender”. Therefore, different types of newspapers such as print press, electronic newspaper, radio and television, in each type need to perform the function of igniting and orienting public opinion properly, motivating all levels and sectors. and the masses to effectively implement patriotic emulation movements. Actively fight against negative expressions and behaviors, violating the law. Thereby preventing the phenomenon of degradation in morality, lifestyle among cadres and party members and the negative in social life that hinders the development of the renovation process and the formation and improvement of a positive lifestyle. in social life. Each journalistic work needs to bring the breath of life, so with their responsibility, the team of journalists becomes an important “bridge” to convey the Party’s guidelines and policies. , the State’s laws come into practice in close proximity to people and ethnic minorities; reflect the good and creative ways of individuals and collectives with advanced examples in productive labor and effective economic models. Actively exploiting, propagating and reflecting the leadership’s direction and administration in socio-economic development, contributing to raising people’s confidence in the leadership of the Party and State. The press in our country has made rapid and strong development steps and has made great strides in appearance, quantity and quality of publications, radio and television programs and journalism technology…. The political quality, cultural quality, orientation and technical – professional quality of the press have been increasingly improved. The number of journalists has increased rapidly, their professional qualifications for journalism have been improved, and they have mastered modern journalism technology. Promoting the achieved tradition, the press needs to promptly reflect developments in all aspects of social life; actively propagate Marxism-Leninism, Ho Chi Minh’s thought, the Party’s viewpoints and lines, and the State’s policies and laws; reflect the thoughts and legitimate aspirations of the people of all classes; discovering and promoting new factors, advanced examples and achievements of the renovation work; reflect the enthusiastic contributions of scientists and fellow citizens; participate in supervision, social criticism, promote the people’s right to mastery, strengthen the great national unity bloc; on the front to protect the ideological foundation of the Party. In the current period, in order to constantly promote its role as a bridge between the State Party and the People, our country’s press needs to strengthen two-way information on major policies of the Party and the State in a comprehensive manner. enough. In the process of two-way information, the press should show real demand, not because it focuses too much on orientation, but narrows down the diversity and practicality, especially in cases where, although there are some science and practicality. Timely reflect people’s opinions on social issues quickly and fully, contributing to strengthening people’s belief in good things, creating a spread, and persuading people to have more and more people. The more positive from awareness to action, negative things will have the effect of warning, reminding to deter, self-improvement. Increase the interaction between the press and readers so that the two sides become closer to each other, thereby both orienting the readers’ perception, aesthetics, interests, etc., thereby capturing the needs and aspirations. readers in particular and the public in general on social issues. As the “voice of the people”, the press needs to listen to and acknowledge the people’s opinions, as much as possible, as objectively and honestly as possible. At that time, the reflection of the new press is more convincing and attractive.

But few people know that Cambodia also has an extremely beautiful pearl island, dubbed the “Forgotten Paradise”. The place to be mentioned is Koh Rong Island in Sihanoukville, where visitors will not have to spend thousands of dollars to visit a sea paradise like the Maldives, but can still watch the shimmering of the blue sea and golden sunshine. (Photo: Phuotvivu) Located about 20 km from Sihanoukville city, Koh Rong is an island located in the Gulf of Thailand. It takes about 2 hours from the mainland to the island. Seen from afar, the jade-green sea with white sand stretches along with the extremely romantic sky. Adding to the beauty of the island is the dark green color of the tropical rainforest, creating a fresh, free space with heaven and earth. In contrast to the vibrant Sihanoukville, Koh Rong is really a wild and quiet paradise that makes visitors from far away fall in love as soon as they arrive. (Photo: Visitkohrong) (Photo: Divui) The primeval forests and animals on the island are planned by experts from France and Russia for tourism. You can easily book a snorkeling tour to explore the beautiful coral reefs or rent a boat from local fishermen to experience the near-shore fishing trip, the feeling of floating on the sea. But the most special thing that this island possesses is a rare natural phenomenon called the phosphorescent sea. Most visitors come to Koh Rong just to get this unique experience. (Photo: Go Cambodia) These phosphorescent spots are caused by glowing plankton that emit pale cyanide when under pressure, creating one of the most magical glowing spectacles on the planet with its sparkling beaches. This species grows very quickly as the amount of nitrogen and phosphorus released by humans into the sea increases. Many people liken these plankton to sea fireflies. If fireflies crept in the forests creating a dreamlike scene like being lost in a wonderland, these plankton also sparkle in the middle of the sea like a galaxy under the water. (Photo: Visitkohrong) (Photo: Colourbox/P.Grebekin) To admire this sight, you just need to go to the darkest side of the beach during the night and jump into the water. Since the plankton starts to light up when you hit the water, use your hands and feet to whirl the water. The longer you do that, the more the plankton in the water will sparkle. Your every move, every move is a different galaxy with many shapes drawn by you. They are not fixed but constantly change according to the body. It feels like whether in the sky or in the water is a magical sparkling starry sky that makes anyone excited and ecstatic.

Mobile ID solution of Vietnammobile Vietnamobile and IPification have just announced the launch of Mobile ID service in Vietnam – The ultimate authentication solution for smartphone transactions for Vietnamobile subscribers. Instead of traditional authentication steps that still contain many risks such as providing phone numbers and SMS OTP authentication, users only need to authorize Vietnamobile to authenticate the device’s ID; Transactions on mobile phones will be automatically verified and secured by Vietnamobile. According to information, the service will soon be integrated for Vietnamobile users. According to the US National Institute of Standards and Technology (NIST), SMS authentication is not secure enough. Hackers can hack to transfer SMS messages to phone numbers that do not belong to the owner. These tricks are so sophisticated that you won’t even know your messages have been stolen. NIST also warns that phone numbers registered on applications such as Facebook Messenger, Viber are likely to be hacked and reveal the verification code on SMS. An alternative solution is to use 2-layer security or use a security code from a token device. However, this method is quite complicated and causes interruptions in transactions, so most users find it very annoying. The Mobile ID service uses the technology of IPification. This is predicted to be the foundation for mobile authentication now and in the future. Mobile ID enables the authentication of compatible mobile users by verifying the device, SIM and phone number via IP address, intended to prevent fraud in mobile registration and transaction approval. Mobile ID service requires no additional settings, no need to enter a password, and does not require any action from the user. A representative of Vietnamobile said, “The number of Vietnamobile subscribers for online transactions has grown rapidly. In light of this trend, we look forward to providing our subscribers with a safe and convenient online trading platform.” Vietnamobile’s Mobile ID security solution was born to meet the mobile reality when all online activities and transactions of customers are done on smartphones. “We want our customers to be able to enjoy the best solution in terms of security, identity authentication, payment, login,” he said. Mr. Stefan Kostic, CEO of IPification shared. “As the number of online user activities globally is skyrocketing, we will provide the most secure, yet seamless authentication and transaction validation solution for Vietnamobile users.” MobiIPification Pification solution is trusted by leading telecommunications, technology, payment and OTT companies such as Microsoft, GBG, DataZoo, 3HongKong, Axiata Digital. Currently, IPification’s solution has reached more than 550 million devices in 18 markets globally. PV

Many criminals have focused on these groups who do not have a deep understanding of cryptocurrencies and launched various scams. Recently, South Korea has seen one of the largest cryptocurrency fraud cases.

According to CCTV Finance Channel, South Korean police recently disclosed that At least 70,000 people have been defrauded for a total of about 3.85 trillion won, or about 22.1 billion yuan, which is more than twice the total accumulated losses of cryptocurrency crimes in South Korea in the past four years, making it the largest cryptocurrency fraud case in South Korea in recent years.

Under the guise of cryptocurrency investment, this exchange has used short-term high yields such as 300% as bait from August last year to defraud investors of funds and use newcomers’ funds to pay for the return on investment of old users, which is typical Ponzi scheme.

Most of the deceived people are elderly people who are drawn into the game by acquaintances and who don’t know much about cryptocurrencies. They invested in retirement funds and even mortgaged their real estate. Some elderly people attracted a family of 12 people and invested more than 570 yuan Ten thousand yuan, there are still people who still believe that they can make money back, and are unwilling to report the crime to the police.

There are more and more hot scams in the cryptocurrency market

In addition, the domestic police have also detected multiple cases of cryptocurrency fraud recently. Among them, a man in Suzhou was a virtual currency investment enthusiast. He strayed into the virtual currency investment scam and joined a WeChat group of “professionals” with only 210,000 yuan. There is 2,000 yuan left and cannot be withdrawn yet.

According to the police, the reason for the high success rate of this kind of investment fraud is that, on the one hand, the fraud gangs target people with investment needs; on the other hand, the scam gangs have also spent a lot of energy and impersonating investors in the micro-group. Sending fake screenshots of making money in the website to set off the atmosphere and let the victims gradually relax their vigilance.

Source: Fast Technology

This fortress is not an ordinary fortress, it is Sevastopol, which is known as the strongest defensive fortress in the history of the Soviet Union. The site has a history of nearly a thousand years, and the past generations have strengthened and improved on the basis of the previous ones. A large amount of reinforced concrete has been poured on the surface, and the underground has also been filled with ammunition. The Soviet army believed that all weapons in the world could not destroy this fortress, but they did not expect to be easily destroyed by the German army, and the entire Sevastopol was instantly swallowed by fire. And it was the German super cannon that destroyed all of this.

In addition to attacking the Soviet Union, the German artillery also launched an offensive against Poland. One shell destroyed a fortress. At that time, the Polish military barracks were almost razed to the ground. The blow to the Polish army can be imagined. In the beginning, the gun was used against France. In order to prevent the German invasion, France spent 12 years to build the Maginot Line. The reinforced concrete was extremely strong. In order to break through the Maginot Line, the Führer ordered the construction of a projectile capable of penetrating 1 meter thick steel and 7 meters thick concrete. Subsequently, the Friedrich Krupp Arms Company built the largest in history as required. Giant cannon.

The huge size represents great power. The bore of the gun has a caliber of 800 mm, and the barrel is 30 meters long. It can accommodate two shells at a time and has a maximum range of 47 kilometers. The power of its shells is also amazing. It contains 2000 kilograms of explosives and can penetrate a concrete wall nearly 1 meter thick from 37 kilometers away. Because of its huge size, it needs to be disassembled and disassembled during transportation. It can fill up to 25 carriages. It is also very laborious during installation, requiring 300 engineers and soldiers to complete it together.

The base is hoisted with a crane, and then the parts are installed. The installation time takes three weeks. In order to prevent the enemy from discovering it, chemical soldiers are also equipped around. Smoke bombs are used to protect the cannon as soon as a bomber approaches. Do you think 300 engineers are too much? In fact, it is far from enough, at least 4000 people are required to control a gun. There are 1,000 people involved in manipulating the artillery, and the rest include engineering construction, artillery assembly, military blockade, logistics personnel, etc., reaching around 4,000 people in front and back.

It can be seen that the installation of the gun is not only time-consuming and laborious, and the price is not high. What’s more, the gun barrel needs to be replaced from time to time. If it fires less than 50 pieces, it needs to be replaced with a new one. This is also something that the giant artillery cannot avoid, but it still has to be admitted that it is full of power. With the defeat of Germany, this giant gun was blown up by the US army, and the “super monster” stayed in history forever.

A carbonated beverage and a dish that is both spicy and sour, often served with rice, bacon, instant noodles, but also made by a fermentation method like kimchi, how can it be combined with can each other? But in Korea, yes! Even this kimchi energy drink is very popular and is enthusiastically welcomed by young Koreans. Because when you eat greasy food, carbonated drinks will make you feel less bored, combined with the taste of kimchi will be more delicious. Kimchi-flavored soft drinks are being enthusiastically welcomed by young Koreans The water can is designed in white with a very eye-catching cabbage kimchi pattern, feeling both cool and sweet. When not trying it, many young people think this is a strawberry-flavored carbonated water because it has a beautiful peach-like color. When enjoying, it does have a strawberry taste, the gas concentration is not too strong, but later on, the taste of kimchi can be felt, but not very strong, just spreading in the mouth and then melting. The content of kimchi accounts for 0.001%, only creating a feeling for the drinker. Kimchi-flavored soft drinks are also energy drinks, helping users feel more alert and energetic. A 240ml can of water is sold for 3000 won (VND 63,000) in Korea.

Produced | Sohu School of Business

Edit | Xu Xiaoqi

On May 30, 2021, the National Young Entrepreneurs Summit will be held in Nanjing. Yu Minhong, chairman of New Oriental Education Technology Group, delivered a speech at the meeting.

“The stable life that I can see at a glance is restless to me. This is precisely part of the entrepreneurial spirit. The characteristic of entrepreneurship is that you are never satisfied with what you have produced . “Yu Minhong said.

Yu Minhong said, He has never considered himself an entrepreneur . But from the perspective of the enterprise, self-cultivation can make the enterprise more and more perfect, more innovative, and more competitive.

He says, The true business spirit is to stick to the bottom line, be honest and trustworthy, and be mindful of the motherland . “I call entrepreneurship the light in the black room and the fire of Prometheus. This is true entrepreneurship.”

Yu Minhong said that young people should not “lie down,” as they have some good habits that they have cultivated since they were young. For example, they are diligent, love to read, and love to make friends, and are willing to meet with friends frankly and help each other. “ I don’t have a crooked friend in my life. If you find this friend just wants to make a profit, then kick it away. . ”

“My mentality is also better. I don’t compare, don’t care, don’t care , I prefer the state of indifferent life. I don’t have a famous brand, I only have more than 100 suits , Also very suitable. My watch is a Disney toy watch (200 yuan), I don’t care. Spend the money that should be spent where it should be used. “Yu Minhong said, I am not stingy at all. Every year, New Oriental and individuals spend close to 50 million yuan for children in poverty-stricken areas.

Talking about the future, Yu Minhong said that he would do something for the all-round and healthy development of Chinese children. Every year, 100 family education lectures will be held to teach Chinese parents from their own children’s experience, and make efforts for Chinese parents to become better parents.

He said that New Oriental invests close to 2 billion RMB every year in research and development that combines technology and education to promote the reform of education. I also hope to do something for balanced education in China and education in rural villages in China.

“I will study and educate in rural areas across the country for nearly a month each year. I have a stable and far-reaching style of doing things, and my original intentions remain unchanged. It is enough to maintain a good mentality.” Yu Minhong said.

Produced | Sohu School of Business

Editor | Xu Xiaoqi Wang Zhen

Today, when the pressure of social competition is accelerating, so-called irregular working time mechanisms such as the “996 work system” have been derived. Some people say that this is a kind of blessing that allows young people to grow up quickly. Others say that this is a shortcut to self-destruction.

Is the “996 work system” really a blessing? Entering the era of digital economy, what changes will corporate organizations have? Sohu Business School talked with Lv Shousheng, president of the Beijing Chinese and Foreign Enterprise Human Resources Association. Lv Shousheng believes that corporate competition is becoming increasingly fierce, and some companies with strong sense of crisis and weak profitability have to work overtime to adapt to this competition. To a certain extent, proper overtime can help to enhance the competitiveness of enterprises, but excessive overtime can harm work efficiency to a certain extent.

Talking about the obstacles that Chinese companies face in “going out”, Lu Shousheng said that some countries have set many restrictions on the investment of Chinese companies, especially some industry associations and trade unions, which are full of vigilance about the entry of Chinese companies. “Some companies worry that we will move their technology to China in the course of mergers and acquisitions, thereby reducing local production. Therefore, they have doubts about our investment sincerity.”

According to Lu Shousheng, the “Going Global” of Weichai Group, where he belongs, is a successful case. Weichai is an international company with cross-field and cross-industry operations. It has power systems, automotive business, construction machinery, intelligent logistics, agricultural equipment, marine transportation equipment and other business sectors around the world. Its subsidiaries are in Europe, North America, Asia and other regions. , Products are exported to more than 110 countries and regions.

Lv Shousheng said that Weichai Group began its international exploration in 2009. In this process, The first is to be good at using international talents; the second is to establish a regular exchange mechanism for talents; the third is to do a good job in cultural communication and integration. Because the integration of cultures and people in different regions takes time, we must use the spirit of responsibility, communication, tolerance, and innovation to promote the two sides to reach consensus when differences arise.

The “14th Five-Year Plan” announced on March 12 and the 2035 long-term goal clearly stated that the statutory retirement age will be gradually delayed. What is the impact of delayed retirement on the job market? Lu Shousheng said that the overall situation of delaying retirement has been determined. In the future, it will be common for people in their 50s and 60s to find jobs in the job market. The silver hair market will gradually rise in the future, which is a useful supplement to the current shortage of talent market and labor supply.

Lu Shousheng believes that To deal with delayed retirement, companies need to provide timely training to people of similar ages. Some employees are limited by knowledge and skills, and have insufficient grasp of the new economy, especially digital capabilities. Companies should do some counseling and training early in this regard to avoid them Fall behind prematurely.

Second, create as many opportunities as possible to give full play to the talents of the elderly. Third, companies should strengthen health management and energy management, such as providing fitness facilities, enhancing the physical fitness of employees, and regularly arranging physical examinations to prevent them from getting too early. The exhaustion of physical function; the last thing is to do a good job of career guidance to prevent employees from not reaching the age of retirement, but they think of retirement early in their minds.

The following is a compilation of interviews:

Sohu Finance: 996, large and small work week, what are the underlying reasons for the existence of overtime culture in Chinese companies? From the perspective of corporate management, can it really improve corporate efficiency and competitiveness?

Lu Shousheng: At present, the competition among industries is very fierce. Companies mainly want to improve their competitiveness and increase output. They often actively and passively let employees work overtime. Some companies have unmatched advantages in natural resources, business models, core technologies, and customer acquisition. In this case, these companies do not need to work overtime.

However, some companies have a strong sense of crisis and relatively weak profitability. In addition, the production rhythm and production tasks are relatively heavy, and they have to work overtime to adapt to this competition. To a certain extent, proper overtime can help improve the efficiency and competitiveness of enterprises. Excessive overtime is not enough, which will damage work efficiency to a certain extent.

Sohu Finance: Excellent Chinese companies such as Huawei and ByteDance often face local policy challenges and pressures when going overseas. What do you think is the most important problem that Chinese companies need to solve in the process of internationalization?

Lu Shousheng: First of all, we must understand and understand the local employment policies and business rules, pay attention to cultural differences, and avoid discomfort.

Secondly, Chinese and foreign companies also have differences in personnel dismissal. European companies have relatively strong trade unions, and it is often very troublesome for companies to dismiss a person. But in China, the entry and exit of corporate personnel is relatively flexible.

Some countries have set many restrictions on the investment of Chinese companies in order to protect local industries. In particular, some industry associations and trade unions are full of vigilance about the entry of Chinese companies, and even doubt the sincerity of investment. These are obstacles that Chinese companies have to face in “going out”.

Sohu Finance: What are the successful examples of companies in the process of internationalization?

Lu Shousheng: The Weichai Group I serve now, their “going out” is a good case. Weichai Group began its international exploration in 2009, and successively acquired French company Baudouin with a history of 100 years. In the process of integration, many companies lost money at the beginning of mergers and acquisitions. However, through domestic and foreign linkages, we have achieved a turnaround from loss to profit, and achieved industrial synergy.

In the process of Weichai’s going global, the first is to be good at making use of international talents. The second is to establish a regular exchange mechanism for talents. We will invite the heads of overseas investment companies to the Chinese headquarters or affiliated companies for visits, learning, and exchanges. At the same time, high-potential talents cultivated in China are sent abroad to participate in their project learning process like a shadow plan.

The third is to do a good job in cultural communication and integration. Finally, the employees of Chinese local companies learn how foreign countries pay attention to quality and quality process optimization, so as to enhance our own management capabilities and increase the practical experience of the front line.

Sohu Finance: Compared with Western management models, what are the characteristics of Chinese management models and what practical results have they achieved? What aspects need to be learned from Western managers?

Lu Shousheng: It is difficult to have a unified definition of Chinese-style business management, let alone any standard. Chinese companies emphasize authoritative leadership, and employees have a strong sense of awe and respect for leaders. The West is relatively democratic. In terms of decision-making mechanisms and strategy formation, more emphasis is placed on teamwork.

Secondly, with regard to management style, the West favors a coaching style of leadership, that is, I teach you how to do it. In China, the leadership style is more command-based, that is, I say you do it. Chinese-style management has a strong affinity, and the West emphasizes equality and fairness. What needs to be learned from the West is to play the role of a coach, do less preaching, and provide more guidance instead of telling the answer directly.

Sohu Finance: Three years after Pinduoduo went public, Huang Zheng resigned as chairman, completing the exit of all the founders. How should we evaluate the impact of the founder’s exit on the company?

Lu Shousheng: The founder’s withdrawal from the company may be due to other pursuits of the founder. This is a proactive action, such as Wang Shi withdrawing from Vanke, Jack Ma withdrawing from Alibaba, and Huang Zheng withdrawing from Pinduoduo. Some of these withdrawals are motivated by personal hobbies, and some are motivated by the pursuit of other life values ​​and higher missions.

Some companies have made preparations for this a long time ago, such as Vanke’s Yu Liang and other managements, who are familiar with the company’s governance structure, management capabilities, company culture, and operating mechanism. Therefore, the exit of the founder will not have a major adverse impact on the company, but will be beneficial to the iteration and growth of talents.

Sohu Finance: The Ministry of Human Resources and Social Security has made it clear that the statutory retirement age will be gradually delayed. What is the impact of delayed retirement on the job market? As a company’s HR, how to deal with delayed retirement and what preparations should be made?

Lu Shousheng: The society needs to emphasize flexible employment, which means that people who are older but still have a good skill can continue to work. Companies should pay attention to employees’ innovation, willingness to work, and vitality. They cannot be one size fits all, but only look at age.

In the future, it will be more common for people in their 50s and 60s to get new job opportunities in the job market, and the silver hair market will gradually rise. This will be a useful supplement to our current shortage of talent market and labor supply, and it will also ease relatively speaking. The gospel of labor shortage and talent shortage.

First, companies must provide timely training to people of similar ages. Some personnel are limited by knowledge and skills, and have insufficient grasp of the new economy, especially digital capabilities. Companies must do some counseling and training early in this regard to avoid them prematurely The lagging behind.

Second, create as many opportunities as possible to give full play to the talents of the elderly. Third, companies should strengthen health management and energy management, such as providing certain fitness facilities, enhancing the physical and physical fitness of employees, and arranging regular physical examinations to prevent them from premature physical failure, and to prepare for a longer term. .

The last thing is to do a good job of guidance to prevent employees from thinking about retirement early in their hearts before they reach the age of retirement. Companies need to clarify their own mechanisms to provide better opportunities for older, but still vigorous and energetic employees.

Sohu Finance: Has the company’s requirements for outstanding employees changed under the influence of the long-term epidemic? Under the global market environment, how do companies carry out the strategic layout of talents?

Lu Shousheng: The first requirement for outstanding employees is performance. The second is strong learning ability and innovation ability. The third is attitude. Outstanding employees often have a strong sense of professionalism, collaboration, and teamwork.

Under the influence of the epidemic, some companies hope that outstanding employees can be more resilient and not give up because of temporary difficulties, which may cause doubt or frustration about the company. Excellent employees must be able to actively adapt to this change and turn the crisis into vitality. , Turn pressure into motivation. Excellent employees are those who seldom complain about the objective environment and will proactively look for opportunities.

If an enterprise has a globalization and internationalization strategy, it must reserve talents in advance. For example, whether the selected managers have bilingual communication skills, and whether they have a certain understanding of the international business environment. In addition, as the international situation continues to change, globalization issues are temporarily facing some challenges. Enterprises cannot change their determination to globalize. Under such circumstances, the acquisition and preparation of talents must be advanced, rather than behind closed doors.

Produced | Sohu School of Business

Edit | Xu Xiaoqi

On May 30, 2021, the National Young Entrepreneurs Summit will be held in Nanjing. Dong Mingzhu, chairman and president of Gree Electric, delivered a speech at the meeting.

“The responsibility and mission of our generation of entrepreneurs is to make the motherland strong.” Dong Mingzhu said that in China’s manufacturing industry, the low-end level will always be suppressed. So keep in mind the mission of innovation. Only by innovation can we develop more high-end equipment and advanced technologies. It is the value of entrepreneurs to make people live better.

Dong Mingzhu said frankly that Gree Energy is also today because it insists on independent research and development and independently cultivates talents. “We used to rely on other people’s technology, not only follow-up type, but also can be called backward type. But now, Gree Electric has developed from an air-conditioning company to cover the entire industrial chain of consumer goods, solving key core technical problems. And we not only It has broken through the motor technology and delivered it to the world’s top 500 companies to share our technology.”

She said that today, if we cannot innovate technology, then we cannot achieve carbon neutrality. There will always be competition in the world, but the biggest competitor is to change oneself .

In terms of talents, Dong Mingzhu pointed out, Many companies often worship returnees and bring in high-end international talents. However, Gree Electric currently has 16,000 R&D personnel, none of which are returnees, and there is no international talent.

“Gree Electric has given 16,000 Chinese college graduates opportunities and dreams. Up to now we have developed more than 80,000 patented technologies, including more than 40,000 invention patents, which is far ahead in the world.” Dong Mingzhu said.

Dong Mingzhu said that in the past, in the social rankings, we often saw the wealth of successful people. But now we have to pay attention to how many outstanding young people contribute to society. This is a common dream and pursuit that everyone must agree to achieve.

“In an era when young people are not short of materials, what should we pursue more? I want to say that the era of pursuing spiritual wealth has arrived.” She said.

In case of isolation at medical facilities, military barracks, military schools, or other establishments selected by competent state agencies as places of concentrated isolation, the quarantined persons only have to pay for their own meals. 80,000 VND/person/day for concentrated medical isolation facilities. Other expenses such as: transportation from the location where the subject must be isolated to the concentrated medical isolation facility; screening test for SARS-CoV-2; expenses for living needs during isolation days (drinking water, face towels, masks, hand sanitizers, mouth sanitizers, toothbrushes, soap and essential items, total expenses) fee is 40,000 VND/person/day) paid by the state budget. Particularly, people in concentrated isolation belonging to poor and near-poor households will be supported by the state budget for their prescribed expenses, including food costs of 80,000 VND/person/day.

What does Destiny bring in your wallet to attract the god of wealth? The wallet is our embodiment and acts as a treasury, both helping the owner to store money and also helping to activate the fortune and prosperity of the Kim destiny. So this person should put something in the wallet to be taken care of and bestowed by the god of fortune. According to the theory of the five elements, Earth gives birth to Kim. Earth represents the earth, so anyone with a par Kim should carry a small packet of soil with them. You can also choose a compact bracelet or a small item like a ceramic bead in your wallet because ceramic is made from earth, so it also supports the destiny, helping the owner of the Kim destiny to promote prosperity and fortune. Bring good luck and bring fortune to yourself and your family. In case you bring the land with you, of course, you don’t have to bring the whole piece of land, choose to pick up some clean dry sand and put it in a small bag of your choice of color (preferably the white of your destiny) and let it be. in your wallet or if you don’t have a wallet, take it with you. This will bring unexpected fortunes that make the person destined for Kim always rich in fortune. Feng shui plants suitable for people destined for Kim Based on the color of the tree to choose. Kim represents metal, so the destiny color of Kim par is white and gold. Some of the most suitable ornamental plants for people with par Kim are: Money Tree Characteristic of the leaves growing alternately but with a pre-arranged arrangement. The branches look like ancient coins. Even the name money money has shown the tree that symbolizes money and wealth. It is said that this species of tree that is suitable for this par Kim will give the owner, do business and prosper, he will receive heaven and money like water. Not only is the bonsai suitable for par Kim, but the money tree is also chosen by many people thanks to its meaning. It can be seen in every small shop that the owner often places this potted plant near the cashier counter or the entrance. Depending on the intended use, you can choose the appropriate one. Normally, if used in a business place, you should choose a tall tree with many leaves. And if you work in an office, a beautiful small pot will be a wise choice. Orchid tree Has green leaves year round, white flowers with open shell or heart shaped leaves. The white color of the Ylang Ylang tree helps to complement the Kim destiny very well. The first effect of the orchid plant is to absorb solar radiation, infrared rays or electromagnetic waves from electronic devices in the house. Besides, trees also help to balance the air field, regulate and absorb other additional energy sources in the house to help homeowners have a harmonious and peaceful living space. Orchid can help people with Kim destiny avoid bad luck, mediate conflicts in the family. The person who grows this plant will have a peaceful and harmonious life as a wonderful combination of leaves and flowers. If you belong to the par Kim and want a fresh living space with lots of luck, prosperity, and everything you want, don’t ignore this bonsai. Golden betel nut tree It is a vines, with heart-shaped yellow-green leaves, mo-shaped flowers and short stalks. Plants live in both soil and aquatic environments. A tree that thrives even in the harshest of circumstances is a symbol of energy and strong will. Those destined for Kim who plant Golden Betel nut trees will have more luck and fortune, and at the same time, the rapid bushy growth of the tree represents the path of fortune to quickly proliferate. Owners destined to plant this tree will be energized and determined to assert themselves to develop and advance in work and life. The tree can also represent the authority of the owner. Princes prince It has a white stem, broad leaves with a smooth green color, and transparent veins. This is a plant that can live in low light conditions such as fluorescent lights, is drought tolerant, so it does not need to be watered too much, just once a week is enough. Bach Ma Prince Tree has the ability to help homeowners advance quickly at work, everything goes smoothly, very suitable for those destined for Kim who want to be high in work such as leaders, department heads. * Information for reference and contemplation.

Photo: Thinh Gia Pham Seen from above, the lake looks like clouds flying over Chop Chai mountain. When walking around the lake, you will find countless beautiful photo angles. The highlight of this project is the bridge across the lake, which is also one of the background The most expensive photography. Photo: Phuong Quynh If you are not interested in taking pictures but just want to find a place to go for a walk to watch the sunset, the lakeside location is the most ideal place. Because here, the roads are built in a winding style combining the pillars sitting along the lake to create a poetic and romantic beauty just like Korean movies. “Entering the Ho Son air-conditioned lake is completely free of charge, but also free to live virtual. The ideal time is from 7:00 am to 8:30 am because at this time the weather is still cool and quite empty, suitable for photography. If you love the sunset, you can come here in the afternoon from 16:30, it’s still sunny at this time, but surely the set of photos will be born with the sunset light.” Phuong Quynh’s friend shared. Photo: pttsang28 On a free weekend afternoon, if you don’t know where to go in Phu Yen, let’s go with your close friends to go to the lake to go for a walk, admire the scenery and take some pictures together. check-in be here!

As a result, the village becomes a golden place for city dwellers looking to find a peaceful and comfortable “shelter” to rest or work remotely. The demand to buy houses here from people from other regions has pushed housing prices in Krasnaya Polyana to double. Krasnaya Polyana village is located in the mountains near the Black Sea. (Photo: Reuters) The price of land in Russia is calculated in units of sotki – 100m2. Nikolai Rogachev, a shop owner in Krasnaya Polyana, said the price of a sotki of land here has increased from $27,200 to $68,000 during the pandemic. According to him, land prices will continue to increase sharply and may reach 95,200 USD/sotki by the end of 2021, especially when domestic tourism demand increases sharply because people are restricted from leaving the country. According to data from real estate company CIAN, homes in the village range in price from $544,000 to more than $12 million. The demand to buy is mainly from wealthy businessmen in big cities, because the price of houses in Krasnaya Polyana exceeds the financial ability of ordinary Russians. Rents have also increased as many see Krasnaya Polyana as an escape from the city. It has up to 20 cafes, restaurants, pubs and bars, and high-speed internet. The village is only a 40-minute drive from the airport and the traffic is very open, convenient for short stays. “ People have noticed the advantages of the village: It is in the same time zone as Moscow, only 2 hours by flight from the capital, has a ski area in the winter, has a beach in the summer, and good infrastructure “, said Ilya Kreimer, an investor in the village of Krasnaya Polyana. Taking advantage of the potentials gained during the COVID-19 pandemic, Krasnaya Polyana is expected to become Russia’s new “Silicon valley” (high-tech commercial district).

However, there are still old people who have aspirations for thousands of miles. Although they have reached the legal retirement age, they still continue to lead the company to gallop in A shares.

According to incomplete statistics from the IPO Daily, as of June 15th, in the A-share market, there were 479 actual controllers who were male, over 60 years old, and who were also chairman of the company.

“After 50” the most

Among the 479 “senior-aged” male actual control persons, 228 were 60 to 64 years old, 159 were 65 to 69 years old, 65 were 70 to 74 years old, and 75 to 79 years old. The number of people is 19, and the number of people between 80 and 84 years old is 8.

Data source: IPO daily self-made table

IPO Daily statistics found that the number of people aged 60 to 69 years reached 387, accounting for 80.79%. In other words, among the above-mentioned 479 men, more than 80% are under 70 years old.

According to the age, there are 107 people born between 1960 and 1969, 313 people born between 1950 and 1959, 57 people born between 1940 and 1949, and a total of people born between 1930 and 1939. 2 people, The proportion of “post-50s” is as high as 65.34% .

Data source: prospectus

It should be pointed out that Li Yunxiao, the actual controller of Sun Cable, and the actual controller of Haitian Precision Zhang Jingzhang is 84 years old this year and is the oldest actual controller and chairman of the A-share listed company .

Half from these 6 industries

According to statistics from the IPO Daily, the above-mentioned 479-controlled companies are mainly distributed in 47 industries. Among them, there are 50 pharmaceutical manufacturing companies, 42 electrical machinery and equipment manufacturing companies, 37 computer, communications and other electronic equipment manufacturing companies, 37 general equipment manufacturing companies, 37 special equipment manufacturing companies, and automobile manufacturing companies. There are 36 companies in the industry, 239 companies in total, accounting for 49.9%.

This also means that nearly half of the men who have reached the legal retirement age but still serve as the actual controller and chairman of the company come from the above six major industries.

Data source: IPO daily self-made table

The market value exceeds 6775.1 billion yuan

So, what is the performance of the above-mentioned 479 male-controlled companies?

According to statistics from the IPO Daily, as of June 15th, the total market value of the 479 male-controlled listed companies totaled 6,775.135 billion yuan. Among them, the market value of Mindray Medicine controlled by Li Xiting is as high as 566.694 billion yuan, which is the company with the highest market value among the above-mentioned 479 companies; while the market value of Haitian Flavour Industry controlled by Pangkang has also exceeded 500 billion yuan, reaching 553.743 billion yuan. Afterwards.

The IPO Daily News further inquired and found that as of June 15, there were only 18 of more than 4,300 A-share listed companies with a market value of more than 500 billion yuan.

In addition to the two companies mentioned above, Zhifei Biotech controlled by Jiang Rensheng and Sany Heavy Industry controlled by Liang Wengen both have a market value of more than 200 billion yuan. Rongsheng Petrochemical controlled by Li Shuirong, Enjie Holdings controlled by Paul Xiaoming Lee, and Cao Dewang controlled. The market value of Fuyao Glass, Huayou Cobalt controlled by Chen Xuehua, Huali Group controlled by Zhang Congyuan, and Cobos controlled by Qian Dongqi are more than 100 billion yuan.

Data source: IPO daily self-made table

In other words, Among the companies controlled by the above-mentioned 479 men, 10 companies have a market value of more than 100 billion yuan .

Worth more than 150 billion yuan

Let’s take a look at their worth.

Due to the large number of people reaching the statutory retirement age, the IPO Daily selected those male actual controllers who were over 70 years old.

Flush shows that as of June 15, a total of 92 male actual controllers and chairman of A shares are over 70 years old. The specific shareholding ratio is as follows:

Data source: IPO daily self-made table

The IPO Daily reported that among the 92 men mentioned above, the value of the listed company’s equity held by many of them reached 100 million yuan, as follows:

Data source: IPO daily self-made table

Overall, The above 92 men are worth more than 340 billion yuan in total by holding equity in these listed companies. .

Among them, Li Xiting has reached 156.862 billion yuan through holding equity in Mindray Medical, Gan Zhongru and Cao Dewang have exceeded 20 billion yuan through holding equity in Ganli Pharmaceutical and Fuyao Glass respectively, and Li Rucheng, Wu Yiling, and Zhang Congyuan have also passed The equity value of the company it controls exceeds 10 billion yuan.

Recently, Chinese young people, specifically the generation born after 2000, are trending towards creating goblin ears. Many young people even went online to praise the surgery that was more successful than expected to help themselves become younger and more beautiful. Shaping “goblin ears” is becoming a new aesthetic trend in China. (Photo: SCMP) “It is amazing. I didn’t have to change anything on my face, and my friends said I looked like a completely different person when I finished the surgery. My face looks smaller and more agile,” wrote one Chinese netizen. “I want surgery too”, “It was worth it” and “Unbelievable” were comments in favor of the “goblin ear” plastic surgery. Not only women, but even men in China are flocking to hospitals for “goblin ear” surgery. A large-scale cosmetic center in Shanghai, Mylike Medical Cosmetic, said that they have received a large number of appointments for “goblin ear” surgery. “This procedure is completely safe and common. Every day, we have a long line of customers waiting for their turn to do surgery,” sales officer Linlin of Mylike Medical Cosmetic told the South China Morning Post (SCMP). Dr. Yu Wenlin at Gaoshang Aesthetic Center in Guangzhou City, Guangdong Province, said that he performs six cosmetic ear surgeries for clients every day. “I only see young people born after 2000 as the main subjects who want to create a ‘goblin ear’ shape. Early last year, I created elf ears for a celebrity and it quickly became a trend. More and more people are coming to me for surgery,” Yu said. In this type of surgery, the doctor will create the shape by injecting or extending the earlobes so that the earlobes are clearly tilted to the sides and have a clear sharpness. According to Dr. Yu, the main wish of the client when doing “goblin ear” plastic surgery is to make the face look smaller and younger. Dr. Yu added that some people go for “goblin ear” surgery because when viewed from the front, their normal ears seem to disappear, making the overall face look bigger, or there are people because the ears are too big. so small they can’t tuck their hair behind their ears. However, Dr. Wang Jiangyun at the 3rd People’s Hospital in Zhengzhou city in Henan province warned that ear surgery could leave clients with infections, complications or even abnormal ears. symmetrical with the face. The plastic surgery market in China has grown rapidly from 64.8 billion yuan ($10.1 billion) in 2015 to nearly 177 billion yuan ($27.7 billion) in 2019. This number makes China the country with the fastest growing plastic surgery industry in the world. The annual growth rate of the cosmetic industry in China is 28.7% compared with the global average of 8.2%, according to data released by Deloitte Consulting in January.

Suchin’s closet was once revealed as splendid by the businessman as a clothing store. Besides, Suchin is also taken by his parents to travel often, enjoying luxurious services no less than adults. Suchin was loved by his father Cuong and mother Trang like a princess. Recently, on Cuong Do La’s personal page, the mountain town businessman made people “overwhelmed” when showing off Suchin’s daughter’s beauty collection, including ties and hairpins. He also attached a sweet caption: “Princess Suchin Hairpin Types”. Cuong Do La made people “overwhelmed” by showing off Suchin’s daughter’s beauty collection. Just a few months old, baby Suchin already has a collection from brands, cars to “terrible” hairpins like this. After posting, the clip above of Cuong Do La quickly received many likes and comments from everyone. Everyone was admiring the lovely hairpins that little Suchin owns. Through these items, it can be seen that the child is loved by Dam Thu Trang’s mother to the fullest, not only buying branded clothes but also shopping for fashion items. People left comments under Suchin’s clip showing off his costumes. In the previously shared pictures, it can be seen that the “golden nugget” of Cuong Do La’s house is often clipped by his mother’s pretty hair. The little girl was also dressed in the same way by her mother with such cute accessories. Possessing a pretty chubby face and thick black hair, Suchin looks very cute with a hairpin. Besides hairpins, Suchin also has a diverse collection of hats and headbands.

Participating in the movie Riverdale, Cole Sprouse has had physical changes, according to GQ Mexico. Before that, the actor was attached to the image of a teenage idol. Working out to get in shape is the key to Cole Sprouse’s success in changing his style. Photo: Colenewsth. Alex Fine – Cole Sprouse’s trainer – shared with People: “Cole Sprouse spends 45 minutes doing cardio in the morning. The exercises that require weights will be done in the afternoon.” Photo: Abc News. Cole Sprouse often does cardio with the treadmill. Besides, the actor does more push-ups and exercises that work on the abdominal muscles. Photo: GQ. Cole Sprouse’s trainer said that before the scenes of taking off his shirt in Riverdale, the actor will increase the intensity of exercise 2-3 times / day. Sometimes, he adds exercises like boxing or pilates. Photo: Glamor. In addition to following the coach’s program, Cole Sprouse also spends time practicing with co-star KJ Apa. He often follows KJ Apa’s movements. Photo: Teen Vogue, Cskaaaad. Depending on the workout, Cole Sprouse will target each muscle group. In order to have the right physique for the scenes, the actor had to focus on training 4 weeks in advance. Photo: GQ. Cole Sprouse is not on a strict diet. He exercises 3 times a week to keep fit. Photo: GQ. Exercises to help men develop chest muscles The exercises at home do not take much time to help men become stronger and have toned chest muscles.

Durian is a fruit with a special smell, if anyone knows how to eat it, they will surely fall in love with its seductive taste. Knowing that, but not everyone can choose durian that has a lot of citrus, ripe yellow like on the internet photo. Recently, a Chinese guy shared a clip of durian fruit that was sold online for 30 thousand VND. When the goods arrived, this guy excitedly took it out and recorded a clip to share on MXH. However, this guy’s durian separation made netizens very excited and curious because after adding many layers, he still couldn’t see any segments. After a while, the guy cut durian into 6 parts, although he was desperate, he continued to experiment. Finally, luck came to the guy when the last part of the golden durian fruit appeared, it was not worth ordering online but waiting for so long. Although there is a temporary ending, this is a lesson for those who shop online, especially when buying fruit online. Before that, there were many cases of having to hold a grudge when buying durian. Typically, a young man shows off a “mutant” durian that he has grown in his home garden, making everyone excited because its appearance is so different. But after separating the durian fruit, netizens “fired” this fruit did not have any segments, the intestines were hollow with a long hole. Witnessing this 1-0-2 durian moment, all netizens were shocked because life was not like a dream. Although very confident in the seller’s skill of choosing durian, when receiving the product, many people “clicked their tongue” bored. According to the experience of the “durian saints”, if there is nothing inside, the durian fruit will be light, squeaky and easy to recognize. Durian fruit looks quite full from the outside, but the inside is not so much… Photo: Summary Invite readers to watch the video: PRIVATE SUCCESSFUL sticky rice with quality assurance 1-0-2 Sold for passion at very cheap price – Source: YAN News

A day after Zing reported that Nha Trang beach was crowded with people bathing to cool off, Khanh Hoa province’s authorities directed the correction. Recorded on the afternoon of June 3, Nha Trang beach was deserted than usual. In some areas, people still go to the beach to swim, but are reminded by the authorities to keep their distance to prevent and control the Covid-19 epidemic. “The beach today is not as crowded as it was a few days ago, there are few people out here, there is no crowded scene, it feels very comfortable,” said Mr. Along the Tran Phu beach park, there is no longer a scene of motorbikes of people going to the beach blocking the path on the sidewalk. A few days ago, the sidewalk in front of 46 Tran Phu Convention Center and 2/4 square was full of motorbikes. On the afternoon of June 3, this place is open and airy, no vehicle is allowed to stop or park in this area because there are always reminders by functional forces. In some areas in Tran Phu beach park, people go to exercise but are reminded to keep their distance to prevent and control Covid-19. Many adherents wear medical masks as recommended. “A few days ago, the car was packed on the sidewalk, there was no footpath, now I feel very open,” said Ms. Hoa, who lives in Nha Trang. No more scenes of motorbikes standing hundreds of meters long, people and tourists can freely walk in 2/4 square. A few Western guests when asked said they were very happy because Nha Trang was still at peace before the Covid-19 epidemic. “Nha Trang is very beautiful, my wife and I love this place very much,” said Mr. John, a British tourist happily. Nha Trang city, Khanh Hoa province. Photo: Google Maps.

(The picture comes from the glory mall)

// The new glory is here.//

At the press conference, there will be many new products of Honor 50SE, Honor X20SE, and Honor Play20. Starting at 10:08 on June 1st, Honor will open all-platform reservation activities simultaneously. Users can go to Honor online and offline platform stores to reserve Honor 50 series products for free. As of 16:00 on the 14th, The online platform JD Honor 50 has reserved 597,000 reservations, and the Honor 50Pro has reserved 348,000 reservations. In addition to the 123,400 reservations made by the Honor Mall, the total number of reservations has exceeded 1.05 million, which is unprecedentedly popular.

(The picture comes from Honor Jingdong’s self-operated flagship store)

It is reported that, The Honor 50 series will be equipped with Qualcomm’s Snapdragon 778G 5G mobile platform for the first time. The Snapdragon 778G uses TSMC’s 6nm process technology, A78 architecture, and the highest frequency can reach 2.4GHz. Glory CEO Zhao Ming said at the Qualcomm Technology and Cooperation Summit on May 21 that since Glory became independent, Qualcomm is the first batch of manufacturers to complete the supply certification of Glory and sign a comprehensive supply agreement. Glory’s flagship and high-end products released in the future will all use the Qualcomm Snapdragon platform. Starting in June, Honor’s chip supply will be fully restored.

In November last year, due to the pressure of being cut off from the supply of chips, Huawei decided to sell the business assets related to the Honor brand and no longer hold any shares. After more than two months of independence, almost all suppliers have resumed the supply of Honor, including AMD, Intel, Samsung, Qualcomm, MediaTek, etc.

Huatai Securities believes that the recovery of glory may bring new opportunities for Android industry chain companies, but competition in the mid-end mobile phone market may further intensify, putting pressure on mobile phone manufacturers such as Xiaomi.

// The latest pattern of the mobile phone market //

Looking at domestic brand mobile phones, Last year, the market was basically occupied by the four major brands of Huawei, OPPO, vivo and Xiaomi. Wind data shows that when Huawei’s mobile phones are still shipping normally, Huawei’s shipments in the third quarter of 2020 are 52 million units, far exceeding Xiaomi’s 47 million units, vivo’s 32 million units and OPPO’s 24 million units (OPPO’s second quarter Data, not announced in the third quarter).

And because of the “lack of core” problem, Huawei’s mobile phones have been in a dilemma that they are out of stock. After selling the mobile phone sub-brand “Honor”, Huawei has provided other manufacturers with an opportunity to seize market share. So far, In the first quarter of this year, the shipments of Xiaomi, OPPO and vivo all showed good growth. Among them, Xiaomi began to take the lead, with shipments of 49 million units in the first quarter, far exceeding OPPO’s 38 million units and vivo’s 35 million units.

It is worth mentioning that in the first quarter of 2021, Xiaomi Group has set a revenue of up to 77 billion yuan, with a net profit of 7.8 billion yuan, which has exceeded half of last year’s annual profit, and both revenue and net profit have reached record highs. Mobile phone shipments reached 49.4 million units, successfully ranking among the top 3 in global mobile phone sales, accounting for 13% of the global market share. Huawei’s global market share is only 4%, which is less than 1/3 of Xiaomi’s.

From a global market perspective, the Strategy Analytics report shows that In the first quarter, the top five mobile phone manufacturers in global shipments were Samsung, Apple, Xiaomi, OPPO, and vivo. In the first quarter, neither of the two rankings showed any glory.

On May 21, 2021, Honor CEO Zhao Ming stated at the 2021 Qualcomm Technology and Cooperation Summit that Honor has formally reached a strategic cooperation with Qualcomm. In the future, all products of Honor will adopt the Qualcomm platform. Glory’s chip supply will be fully restored in June, including AMD, Intel, Micron, Samsung, Qualcomm, Microsoft, MTK, etc.

Zhao Ming said that April is the darkest moment of glory, and it will gradually recover from May. Beginning in June, Honor’s chip supply will be fully restored. Honor’s market share was 3% when it was at its lowest, and it has now recovered to 8%.

// Competition in the mobile phone market may further intensify//

Huatai Securities believes that the recovery of glory may bring new opportunities to companies in the Android industry chain such as Sunny, but competition in the mid-end mobile phone market may further intensify, putting pressure on mobile phone manufacturers such as Xiaomi.

Industrial Securities judged that although the supply of chips was resumed in glory, there are still difficulties in obtaining chips under the current extension of the delivery period. The annual mobile phone shipments are expected to remain at around 40 million.

Huajin Securities pointed out that since May, Android-based mobile phone brand manufacturers have placed revision orders and confirmed the order adjustment information with the supply chain. The performance enhancement brought by 5G is not as attractive as expected, technological innovation is limited, consumer replacement cycles are lengthened, and supply-side shortages and price increases have forced terminal manufacturers to respond with reduced specifications. The smartphone sector “made worse” and costs increased in the second quarter And the downward revision of shipments has put pressure on the industry chain.

This time the Honor 50 series phones, For Honor’s flagship model released for the first time since Huawei’s independence, it inherits Huawei’s genes in terms of brand, channel, and technology. Honor’s market performance in the second half of the year and in the future is worth looking forward to.

// The mobile phone industry chain benefits //

According to the analysis of the Liu Shuangfeng & Lei Ming team of CITIC Construction Investment, the new Honor will effectively meet the “delayed” replacement needs of the original Huawei users. It is expected that the new Honor will be able to successfully start the volume in the country in the second half of the year. The overseas market will also gradually make breakthroughs. At the same time, we expect that with the release of new Android phones, as well as the peak season of 618 and Shucu, In the third quarter, the domestic mobile phone market will recover from the weakness in the second quarter, and the performance of the upstream consumer electronics industry chain will also be boosted.

Although the current details of the Honor supplier have not been known, the hot sale of the new Honor machine is undoubtedly positive for the smartphone industry chain. Wind data display, At present, there are many companies in the smart phone industry chain. There are many listed companies in the six major displays, chips, casings, cameras, batteries and PCBs. Worthy of attention.

(Picture from Wind smart phone industry chain)

(Wind Comprehensive China Fund Report, Brokerage Research Report, etc.)

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