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Corona consequences for companies How much longer does the state have to help?

Status: 06/17/2021 10:18 a.m.

Today, the federal and state economics ministers are discussing how to proceed with corona aid for companies. Warnings against a permanent state economy are getting louder. But some industries are still deeply in crisis.

From Axel John, SWR

Tim Sandrock walks through the 3500 square meter hall of his event company. He points to huge loudspeakers, lighting systems or projectors that are piled up to the ceiling. “That would normally all be used outside in mid-June, at theater events, village festivals or music concerts”says Sandrock. “The camp could be swept through completely. We haven’t moved the technology for at least 15 months.”

He is one of the two managing directors of Flo-Service GmbH in Mainz. The company has 25 employees and six trainees. The company organizes up to 1500 events per year with a focus on the Rhine-Main area. “From the disco ball for the teenage party to the stage technology for a Sting concert, we cover everything”says Sandrock. Although the economy is taking off again across the country, Flo-Service still has few orders at major events due to the pandemic requirements. Most recently, among other things, the Oktoberfest was canceled. This sends a devastating signal to the industry.

Hope for further help

“We are broadly positioned and have thus been able to limit losses. The Federal Employment Agency helped us a lot through short-time work with around 31,000 euros per month. The bridging aids were also extremely important to us last year”says Sandrock. “However, our company has fixed costs of 150,000 euros every month.”

“I very much hope for further government aid” – Flo Service Managing Director Tim Sandrock. Image: Axel John, SWR

Flo-Service mainly draws on its operating reserves before Corona. In addition, there was a tough austerity course. Overall, sales have decreased by a good third. This means that Sandrock is still in a brilliant position in the industry. Other companies make a minus of 90 percent or are no longer there. “In the long run, of course, you can’t finance a company like ours. I therefore very much hope for further state aid”, he says. Cultural events have a pre-planning of three to nine months. In the uncertain Corona time, that’s half an eternity. “I am optimistic that the worst is behind us. But we still need support for a transition period. Otherwise all previous payments would be pointless”, says Sandrock.

Economics ministers discuss further aid

The federal and state economics ministers meet today in Düsseldorf – for the first time in attendance. One question is: what will happen next with the support for the economy? The bridging allowance and short-time work allowance were only recently extended to the end of September and even expanded. Now it is about a renewed extension until the end of the year.

The host of the meeting, the North Rhine-Westphalian Minister of Economic Affairs Andreas Pinkwart from the FDP, has already made a decision: “I am in favor of the aid being extended beyond the end of September until the end of the year”, he says. “Sectors such as the trade fair and event industry or the showmen will continue to suffer from a drop in sales in the fall. The Federal Ministry of Economics also sees it that way. I would also like to advocate this course at the federal government.”

NRW Minister of Economic Affairs Pinkwart is campaigning for a further extension of the corona aid. Image: dpa

North Rhine-Westphalia’s Minister of Economic Affairs also refers to legal constraints. “Unfortunately, to fight the pandemic, we had to restrict the freedom of trade. That is why the bridging aid is not subsidy, but compensation. Parts of the economy are only now gradually returning to normal”says Pinkwart. Now it is a matter of creating transitions for the companies concerned.

Share of businesses in need is falling

More and more companies seem to manage this transition. According to a study by the Institute for Employment Research (IAB), only eight percent of all companies saw their existence threatened by May. In April this value was still 13 percent. “The incidence values ​​are easing in many places, and at the same time private-sector companies in Germany are looking more optimistically into the future, “says IAB Director Bernd Fitzenberger. So far, the Federal Ministry of Economics has approved a total of more than 105 billion euros for the economy during the crisis. In addition, there is short-time work allowance of around 32.3 billion euros.

Criticism from economists

More and more economists are critical of the ongoing political assistance. Lars Feld is one of them. The 54-year-old economist is a proven regulatory politician, i.e. oriented towards the principles of market and competition. “The extension until the end of September is fine. But I do not believe in a renewed extension”, he says. “The upswing is in full swing. According to the Bundesbank, we will have growth of 3.7 percent in Germany this year. Next year it should be five percent. The need for an expansive fiscal policy that continues to be so strong is therefore decreasing.”

In addition, there are always deadweight effects at companies that find themselves in a difficult situation without this having anything to do with Corona. However, Feld limits his analysis with a view to the event industry. “If the state restricts certain companies in certain sectors of the constitutionally granted freedom of trade, then this must be compensated. But we will have to live with Corona in the long term. Therefore, I think it is questionable whether the events industry can continue as it did before the pandemic.”

Digital structural change also in the event area

Tim Sandrock in Mainz knows that too. In order to survive economically, Flo-Service had already digitized itself during the lockdown. “We have brought our analog offers into the digital space. Instead of a meeting with a projector, screen or interpreting service, we now also offer complete software solutions”says Sandrock. Corona has massively accelerated development. “There will be a growing digital share at events of all kinds in the future.”

In order not to complicate this structural change, Sandrock is also in favor of a foreseeable phase out of the aid. For the next few months, however, the company needs government aid again. If politicians decide in favor of renewed extension, Sandrock will submit an application. “But I am sure that the industry will recover quickly after Corona. I’m also counting on a catch-up effect. Man is a sociable being. That’s why we’ll be back.”

Implementing Directive No. 10/CT-UBND dated June 19 of the Chairman of the Ho Chi Minh City People’s Committee on tightening and strengthening measures to prevent and control the Covid-19 epidemic in the city, the Department of Transport ) Ho Chi Minh City has issued notice 6346/TB-SGTVT for the organization of passenger transport by road and waterway from 0:00 on June 20 until further notice. The Can Gio – Vung Tau sea ferry is one of the waterways that must be temporarily suspended to prevent and control the Covid-19 epidemic. Accordingly, temporarily suspending road public passenger transport activities in the city, including: Buses, passenger transport vehicles on fixed inter-provincial routes and transit vehicles, taxis (Except for vehicles approved by the Department of Transport. announced activities to transport people to and from hospitals and medical centers in case of emergency), contract vehicles of less than 9 seats using technology application software to connect with passengers. Cases that are allowed to operate must meet the criteria for assessing the level of safety for transportation activities in the prevention and control of the Covid-19 epidemic in the city. Specifically, for contract cars and tourist cars: All bus trips when operating must ensure the maximum transport of no more than 50% of the capacity, no more than 10 people/trip (Including drivers, staff, and passengers). car attendant). Passengers in the car must wear masks properly, sit alternately, sit apart from the seats and are required to make medical declarations according to regulations. Vehicles must be equipped with disinfectant solution to serve passengers. Perform disinfection after each transport and daily. Refuse to transport passengers who do not comply with regulations. Vehicles carrying workers must not exceed 20 people/trip For buses transporting workers, employees and experts, before the operation, they must be disinfected, the occupants must wear a mask, wash their hands with an antiseptic solution, and undergo a medical check before boarding. vehicle and medical declaration as prescribed. The head of the unit must specify and fix the route, trip, and occupants to ensure tracing when there is a Covid-19 epidemic situation. All trips must ensure the maximum transport of no more than 50% of the capacity, no more than 20 people / trip, sitting alternately, sitting apart from the rows of seats. Taxis are announced by the Department of Transport to serve the transportation of people to and from hospitals and medical centers in case of emergency and contract vehicles with less than 9 seats that do not use technology application software connected to passengers. Passengers must perform: Transporting no more than 50% of the capacity, all occupants of the vehicle must make a medical declaration and wear a mask when using the service in accordance with regulations. The vehicle is equipped with antiseptic water and disinfects vehicles daily. Refuse to transport passengers who do not comply with regulations. Do not use the air conditioning system and force open the car window during passenger service. The ferry port is open, it is mandatory for guests to make a medical declaration For water passenger transport: Suspend the operation of river bus routes, Can Gio – Vung Tau sea ferry routes, Saigon – Can Gio – Vung Tau high-speed train routes and river-crossing passenger terminals and inland waterway wharfs. passenger transport. Cases that are allowed to operate include: Ferry terminals (Cat Lai, Binh Khanh and Can Gio – Can Giuoc), passenger wharfs across rivers, inland waterways for passenger transport (Can Thanh – Thanh An, Can Thanh). – Thieng Lieng, Phu Xuan – Phuoc Khanh), but must meet according to the set of criteria to assess the safety level for transportation activities in the prevention and control of Covid-19 epidemic in the city. The maximum passenger transport must not exceed 50% of the vehicle’s capacity, all people on the vehicle must wear masks and make mandatory medical declarations according to regulations. Passenger transport business units, operators of bus stations, ferry terminals, river-crossing passenger terminals and inland waterway terminals, individuals and organizations using passenger transport services by road and waterway implement the above contents and regulations on prevention and control of Covid-19 epidemic.

Some online newspapers and media agencies think that the regulation of the time to turn on and off ads not in a fixed area of ​​the online newspaper within 1.5 seconds is too fast, which will affect the advertising effectiveness. , reducing revenue, affecting the press economy and the development of electronic newspapers in the context of digital technology, especially when newspapers and businesses are facing many difficulties in financial autonomy due to the epidemic. like nowadays. Meanwhile, cross-border social networks and digital platforms are occupying an overwhelming market share in the advertising field such as Google, Facebook or Youtube… due to a simpler and more convenient mechanism than electronic newspapers because they are not regulated. by this provision. Therefore, it will inadvertently push the same ad units to redirect to cross-border ad networks. It should be affirmed that the activities of posting and broadcasting advertisements in the press must comply with the provisions of the Press Law and the provisions of the law on advertising. The purpose of Decree 38 is to protect readers and viewers from the current state of rampant and difficult-to-control advertising on electronic newspapers. Decree 38 does not restrict advertising activities of electronic newspapers, but stipulates that advertising needs to meet two requirements of viewers: One is that there is a key to turn it off (on), second, if there is an operation to turn it off (on), must respond immediately within 1.5 seconds, avoiding the case that readers have to watch ads that are forced, inhibiting, unable to fully and continuously receive information sources. This content is specified in Clause 1, Article 23 of the Law on Advertising 2012; and the sanctioning of violations is also available in Clause 3, Article 55, Decree No. 158/2013/ND-CP of the Government on sanctioning of administrative violations in the fields of culture, sports, tourism and advertising . It can be seen that the regulations on handling of violations mentioned above are not new to Decree 38, but have been implemented since 2013. Objects, acts and sanctioning levels in the two decrees are the same and suitable. accordance with the provisions of the Law on Advertising. Thus, the implementation of Decree 38 in the current context will not affect the revenue of electronic newspapers. Newspapers in general and electronic newspapers in particular are essential information channels, operating under the Press Law. For each type of press, there are separate regulations on advertising. Social networking platforms, Youtube channels, etc. have different operational purposes and interactive objects, so it is not possible to rigidly apply regulations on advertising on social networks like newspapers. However, in the trend of digital transformation of newspapers, electronic newspapers are dominating thanks to the popularity of the internet and mobile devices. Advertising on electronic newspapers is effective due to its fast and wide coverage. Activities of digital media are also changing day by day. Therefore, the Ministry of Culture, Sports and Tourism needs to coordinate with the Ministry of Information and Communications in researching, amending and supplementing the contents of advertising activities in the press, coordinating with relevant ministries and branches to regulate the advertising activities in the press. adjust and complete the legal framework for advertising activities in accordance with reality; suitable to the needs, psychology and tastes of modern readers as well as complying with the law, cultural and ethical standards of society. That necessary adjustment will also contribute to promoting fair and legal business activities of enterprises as well as healthy economic activities of press agencies. It is known that the Ministry of Information and Communications will review the provisions of Decree 38, including the content of advertising on social networks and cross-border digital platforms, inspect, check and promptly handle the time of violations of the law on advertising, propose amendments in line with the current development trend, creating fairness in press and communication activities.

Make the most of the kitchen wall : With a kitchen with an area that is not too large, you can use an empty wall array with shelves, stainless steel bars or wood to hang things. The position of the spice jars in the kitchen is quite important, they should be fixed in a conspicuous place. The wall space above the kitchen table can arrange spice jars or shelves, kitchen cabinets, pan racks. You need to carefully measure the size of the wall to buy the appropriate shelf and shelf. Make the most of the space under the sink : The drawer under the sink is usually quite small, so it is rarely used. You can use this space as a storage place for sundries. Kitchen cleaning tools or trash cans can be hidden under the sink to make the kitchen more aesthetic and tidy. Image: Rev-A-Shelf . Vertical arrangement is a smart way to optimize space, helping you to store more items in the storage shelf. The kitchen utensils will be neatly “planned” into drawers, vertical shelves with divided floors according to use. In addition, the vertical box-shaped deep plastic basket also helps you make better use of the corners in the kitchen cabinets than the round type. Make your own hangers to hide things : Pots and pans can be neatly organized under the sink thanks to homemade racks. In addition, you can use wall cabinets, combined with wall hooks to arrange items, save space for the kitchen. Use the inside of the cabinet door : Some types of sticky hooks will help to store pots and pans neatly behind the kitchen cabinet door. You should choose a wall hook with good grip to keep the kitchen utensils fixed when opening the cabinet door. In addition, you can make a fixed shelf from the 2 walls of the drawer to hang simple items such as ladles, scissors… Increase kitchen counter space : Narrow kitchens often have very small counters. Using various types of drying racks, racks to arrange dishes on top of the sink as shown in the picture help the kitchen counter to be more open, with more area for you to cook. Clip and label leftovers : You use clamps to fix the folds in the food bag, then label the ingredients. This way both preserves ingredients well and helps housewives quickly find cooking food.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

Vietnam is one of the fastest growing telecommunications markets in the region and the world in recent years. According to the General Statistics Office, at the end of 2005, Vietnam had only 15.8 million telephone subscribers, including 8.7 million mobile phone subscribers and 7.1 million landline phone subscribers and 210,000 telephone subscribers. cover the Internet. But only 5 years later, the whole country had 125.9 million phone subscribers, nearly 8 times more. In which, there are 111.5 million mobile phone subscribers, 12.8 times higher and 14.4 million landline phone subscribers, 2 times higher. The number of Internet subscribers increased rapidly during this period with 3.7 million fixed broadband Internet subscribers, 17 times higher than 2005. But after that, the number of phone subscribers decreased gradually, the biggest decrease was fixed phones. In the period 2012 – 2015, the number of telephone subscribers achieved an average growth of 0.5%/year, of which the number of mobile phone subscribers increased by 2.1%/year and fixed subscribers decreased by 17.7%/year. year. In contrast, the number of fixed broadband Internet subscribers is still growing quite high, an average of nearly 16% per year, reaching 7.7 million subscribers in 2015. However, in recent years, the telecommunications market is facing saturation of traditional telecommunications services. The number of landline phone subscribers tends to decrease sharply. By the end of 2020, there were only 3.2 million subscribers, down 41% compared to the same period in 2015 and down 78% compared to the same period in 2010. The operation of the fixed telephone service segment is currently only in moderation, mainly serving agencies, government organizations and businesses. For mobile phone subscribers, by the end of 2020, the whole country has 123.6 million subscribers, which is only close to the number of subscribers in 2015. In addition to the recent decrease in demand, there are also mobile phone operators. The network handles garbage SIM according to the regulations of the Ministry of Information and Communications. The number of broadband Internet subscribers continued to maintain a high growth rate for many years when at the end of last year, there were 16.7 million subscribers, 2.2 times higher than in 2015, an average annual increase of 16.9%. The growth rate of the telecommunications market is also reflected in the revenue figures, whereby telecommunications revenue in 2010 reached 177.8 trillion VND, maintaining the growth rate of over 40% in previous years. By the period 2011 – 2015, post and telecommunications revenue continued to maintain a fairly high growth rate, increasing by nearly 60% in 2015 compared to 2010, increasing by nearly 10% on average per year. In the period of 2016 – 2018, telecommunications revenue maintained a fairly high increase of nearly 8% compared to the previous year, but by 2019 only increased by 2.6%. Particularly in 2020 due to the impact of the Covid-19 epidemic, telecommunications revenue dropped sharply by 13.6%, reaching only VND 315,200 billion. The telecommunications market share is quite fiercely competitive by optimizing value-added services on the number of existing subscribers. In addition, revenue from traditional telecommunications services is also greatly influenced by the popularity of free calling and messaging OTT applications. Decision No. 749/QD-TTg dated June 3, 2020 of the Prime Minister approving the “National Digital Transformation Program to 2025, with orientation to 2030” has made Vietnam one of the The first country in the world to issue a program on National Digital Transformation, which is a favorable condition for businesses to actively exploit the opportunities brought by the technological revolution. With the goal of “Vietnam belongs to the group of 70 leading countries in e-Government (EGDI)”; “Digital economy accounts for 20% of GDP”; “The fiber optic broadband network infrastructure covers over 80% of households, 100% of communes” and “Universal 4G/5G mobile network services and smart phones”, telecommunications businesses, digital businesses there is a lot of room for growth.

Basically, landline numbers are now extended to 10 numbers, equivalent to mobile phone numbers, creating uniformity. In addition to the area code, the customer’s fixed subscriber number does not change. Digital warehouse planning opens up conditions for the development of mobile communication networks and the Internet of Things. Of course, not everyone remembers the new landline code system of the provinces and cities. What is the phone area code for Tay Ninh? The landline area code has been transferred to the end of 02x, extending the number of subscribers to 10 numbers. As mentioned, the landline area code is transferred to the end of the 02x number. Previously, the landline code in Tay Ninh was 066, now using the area code 0276. Tay Ninh landline phone number has the form 0276xxx.xxxx, in which the last 7 digits are the customer’s unchanged fixed-line subscriber. To simultaneously convert these numbers in the smartphone directory, users can install supporting applications from the Android and iOS platform stores. Of course, if you call a landline in the same province, the user does not need to enter the area code.

Super typhoon Surigae shot from Japanese satellite Himawari 8 at 8am on April 18. The strongest wind of a super typhoon reaches level 17 (200-220 km / h), jerking above level 17. Himawari 8 satellite recorded super typhoon activity in the last 4 hours. Himawari 8 is a Geostatic Weather Satellite (single-position fixed observation) operated by the Japan Meteorological Agency (JMA). This satellite, built by Mitsubishi Electric with the assistance of Boeing, was launched into orbit on October 7, 2014 with a cost of manufacturing about 800 million USD. Users can track images from satellite Himawari 8 via website himawari8.nict.go.jp. It is expected that by the evening of April 18, the super typhoon center is about 380 km east of the central coast of the Philippines. Wind power is unchanged from before. Super storm images updated live on website zoom.earth. This page synthesizes images from Himawari 8 satellite, X GOES data and Meteosat satellite chain. Super storm image at 8:20 am April 18. It is forecast that by the evening of April 19, the super typhoon center is about 280 km southeast of the central coast of the Philippines. The wind power now drops to level 16, recoil above level 17. The direction of super typhoon Surigae on windy.com. Users can download the application on the smartphone to monitor live weather, storms, if any. Image from satellite SAT24 shows the super typhoon about 400 km from the central Philippines. This is the first super typhoon this year to form in the Pacific Northwest. Experts say that even without going to the mainland, the super typhoon appeared in the area at this time is quite early.