The leading air purifier brands in the world today include: IQAir, LG, Philips, Panasonic, Sharp, Samsung, Xiaomi, Dyson… Sharp is dominating the air purifier market in Vietnam Compared with other electrical equipment, the air purifier industry is still quite new in the Vietnamese market. According to a representative of Dien May Xanh, in the past, Sharp products accounted for about 70% of the air purifiers sold by this retail chain. This is considered a pioneer in penetrating the Vietnamese market in this industry. Currently, with the pressure of many new brands, Sharp is still standing in sales at Dien May Xanh but only accounts for more than 30%. Sharp, Xiaomi air purifiers are popular in Vietnam. Photo: The New York Times. Xiaomi is accounting for about 15% of the devices sold at Dien May Xanh. This brand has fewer products but has a certain number of “Mi Fan” customers, competitive prices, capacity suitable for user needs, simple, modern design and IoT integration. Philips and Samsung have only entered the air purifier market in Vietnam about 1.5 years ago. Both of these brands focus on the mid-range price segment instead of the popular price. The remaining brands such as Midea, Bluestone, Kangaroo, Electrolux all have air purifier products but have not held a high market share. The retail systems all said that air purifiers in the segment of 3-9 million dong are competing most actively. Some of the best-selling models include Sharp FP-J30E-A, Xiaomi Mi Air Purifier 3H, Samsung AX34, Daikin VM30 and Philips AC0820. A representative of Media Mart system said that in addition to cleaning the air, Vietnamese users are also interested in additional features such as humidifying, dehumidifying, catching mosquitoes and product design. “The current sales of air purifiers have increased compared to the same period last year. The reason comes from the active participation of brands. Previously, there were only under 5 competing firms, customers did not have many choices in terms of brands and price ranges. Currently on the market, there are 12-15 major brands participating in this market, the goods are more diverse in design and features. Besides, users are more and more concerned about the health and quality of the air in the home,” shared Mr. Phan Thanh Hieu – Head of refrigeration sales team of Cho Lon Electronics system. New factors in the Vietnamese market On April 14, Dyson (a luxury home appliance brand from the UK) held an event to announce its entry into the Vietnamese market with a series of products such as air purifiers, wireless vacuum cleaners or hair dryers. . Currently, Dyson has 3 models of air purifiers with prices ranging from VND 9,8-19.6 million. Dyson’s products are compact, fashionable and different from other competitors in the market. Share with Zing , a representative of Dien May Xanh said that Dyson is famous for hair dryers and vacuum cleaners in the middle and high market segment. In the air purifier industry, Dyson is not popular. Dyson models have more eye-catching designs than other products. However, in this price segment, Samsung is doing quite well and has a certain number of customers. Dyson’s air purifier has an eye-catching design but is quite expensive. Photo: Cnet. In addition to imported names, the air purifier market also has the presence of Vietnamese brands such as Kangaroo, Karofi, and Sunhouse. According to a representative of Media Mart system, the advantages of Vietnamese brand air purifiers come from good prices, full features and cheap filter replacement costs. “Vietnamese brands such as Kangaroo, Karofi, and Sunhouse offer a number of air purifier models with good prices compared to imported models. However, about the brand, they have not created a high level of awareness for users like Sharp or Xiaomi,” said the representative of Dien May Xanh. The future trend of air purifiers Representatives of Samsung and Sharp Vietnam both said that the demand for air purifiers is still increasing, especially in big cities like Ho Chi Minh and Hanoi. “The air purifier market has really only started to be active about two years ago. Air pollution and disease outbreaks have made consumers more concerned about health, so pay attention to this product. Hanoi and Ho Chi Minh are the two cities with the highest consumption of air purifiers, with 50 and 45% respectively, the rest are other areas,” said Nathan Hsiao, Deputy General Director of Sharp Vietnam. Zing . Future models of air purifiers could be equipped with AI or virus suppression. Currently, products on the market are capable of removing allergens, mold, bacteria, fine dust (PM 10), ultrafine dust (PM2.5) or even PM1. 0. Some models have the ability to connect and control via smartphone. “When the products of all brands have good air filtration capabilities, they will compete with filter performance, flexibility in replacement, repair and warranty. In addition, the companies also compete with each other on price and model. code,” said a Samsung representative. Mr. Nathan Hsiao said that in the future, air purifiers can resist and inhibit viruses that cause disease spreading in the community. In addition, the trend of applying AI and IoT technology will be popular in this industry.

Specialty… not expensive Introduced by an acquaintance, Tran Thi Mai (living in Phu Nhuan district, Ho Chi Minh City) bought a bag of pink rice and was told to cook it like normal rice, without pre-soaking like many other colored rice. When you bring the rice home, pour the water into it and it turns pink, when cooked, the rice is light red, medium flexible but still spongy, delicious, just like the white rice the family often eats. Colored rice on the market is quite diverse According to Dr. Dao Minh So, Head of the Plant Breeding Department at the Southern Institute of Agricultural Science and Technology, the traditional colored rice varieties left by grandparents are often spongy, delicious, and the area is increasingly shrinking. due to the cultivation time of 5-6 months, only one crop can be grown per year, low yield. “The process of breeding improved rice varieties, suitable for new farming conditions, we accidentally created some colored rice varieties (pink, red, purple, black). Through nutritional analysis, especially especially iron, antioxidant content is much higher than white rice, so we really want this rice line to develop.To be honest, we can’t compare this colored rice with traditional colored rice because rice tradition has not been analyzed,” said Dr. So. Dr So said that the research process lasted for decades, by 2020 the red (or pink) rice variety named SR20 has been selected and is being tested on a large scale in many locations in the Southeast and the Mekong Delta. The authors cooperated with an enterprise in Ho Chi Minh City to process rice from the above material area to bring SR20 rice to the market, mainly consumed in Ho Chi Minh City. “Colored rice is always rich in micronutrients, high in anthocyanins antioxidants, but the market is mainly brown rice (whole rice), not everyone can eat it, before cooking. Therefore, when cooperating with DN, I asked them to process the milled form (with some bran remaining) with the goal of turning this colored rice into a daily consumer product like ordinary white rice but still retains most of the nutrients and antioxidants.Red rice with bran is more difficult to store, spoils quickly, but we overcome it by milling to where we can sell it, it is better to sell in small quantities rather than using preservatives. manage or fumigate” – Dr. So confided. The rice variety SR20 is cultivated for a short time (more than 3 months while traditional rice lasts for 5-6 months), has a good yield (5-7 tons/ha), has good resistance to pests and diseases, so the price is equivalent to many varieties. rice. Wider market According to a reporter’s survey, colored rice is sold mainly in the form of brown or milled to preserve nutrients, with the selling price ranging from 25,000 to 100,000 VND/kg. Colored rice brands sell at high prices mainly because of internationally certified organic rice; The rest average price is at 40,000 – 50,000 VND/kg. As one of the first agents to sell branded bags of rice in Ho Chi Minh City, Mr. Phan Thanh Hieu, Director of Phuong Nam Food Joint Stock Company, admitted that the consumption of colored rice is getting better and better. “If in 2015, the consumption of colored rice was only about 1 ton/month, now it’s about 5 tons/month. In addition to retail, we also wholesale to retail stores and sell to a number of units. processing with orders of several hundred kilograms Young people and office workers today are using colored rice more and more due to the application of a healthy diet to be healthier and more beautiful, not just a group of customers who have needs. In addition, now there are enterprises applying Japanese technology to process brown rice into pre-packaged rice, which is very convenient for busy young people who do not have time to cook, just need to heat up and eat immediately. “- Mr. Hieu shared. Consumers often have a stereotype that colored rice will be very dry and hard, but in fact, the colored rice that Phuong Nam Food Joint Stock Company is trading is soft and easy to eat. “This is rice from the rice variety of the author group Ho Quang Cua, who created the famous ST25 rice around the world. After the success of ST25 rice, it also created an effect for the consumption of other types of rice of the same author” – Mr. Hieu evaluated. Also just launching organic purple brown rice products for the first time to the market, Mr. Lam Anh Tu, Director of Hoa Nang Agricultural Products Co., Ltd (HCMC), said that the enterprise’s goal is to diversify products. “This is purple rice from the purple ST variety of the author group Ho Quang Cua, which is grown on the raw material of shrimp rice; it is an improved variety of colored rice, so the rice is soft, not difficult to eat as many people think. Moreover, brown rice is also very tasty. The whole bran shell should be safe during cultivation, otherwise residues of fertilizers will be left here. Therefore, the organic farming material area of ​​enterprises is an advantage,” said Mr. Tu. It is easy to confuse purple sticky rice with purple rice According to some bags trading enterprises in Ho Chi Minh City, the market for colored rice is mainly active in the domestic segment, with very little export. “The market is confused between purple rice and purple sticky rice (also known as sticky rice) due to the very similar appearance, especially with the product with the whole bran (processed brown) while the price of purple rice is high. much higher than purple sticky rice due to the different yield of the two varieties. Worryingly, purple rice has a low glycemic index and purple glutinous rice has a high glycemic index, so consumers need to be careful. The simplest way to distinguish is to break the rice grain in half, if the inside is opaque white like glutinous rice, it is purple rice, if it is white, it is purple rice “- a representative of a business revealed. According to physician Dinh Cong Bay, General Secretary of the Ho Chi Minh City Medicinal Association, it is always better to eat raw rice (whole bran or milled) than well-milled rice because it retains nutrients in the bran layer. However, when using this rice, consumers should pay attention to choose safe cultivated rice, organic rice because the bran layer on the outside is easy to be contaminated with chemical residues if farming is not good. For new varieties of rice crops, breeding units should publish the research process to create varieties as well as specific scientific evidences about the active ingredients in them for consumers to know and choose.