In the middle of the year, these mobile phones are not only suitable for the price but also have their own characteristics.
Many consumers now have a headache when choosing mobile phones. There are too many new phones released in 2021, and there is no time to learn about many mobile phone products. Perhaps some netizens have missed the 618 purchase event, but the mobile phones recommended by China Mobile today are not only suitable for the price, but also have their own characteristics.
The mobile phones recommended by Mobile China today are: Real Me GT Neo, OnePlus 9, iQOO 7 and Honor 50 Pro which was released some time ago. The configuration of these mobile phones is currently considered to be “top” level, daily use for two or three years is not a problem. The most important thing is that each product has its own unique “black technology”, I believe there will always be one that can meet your needs.
When it comes to Hasselblad cameras, everyone is no stranger to it. In the MV of the song “Say No Cry”, Hasselblad cameras appear frequently. Since the official announcement of OnePlus 9 that OnePlus 9 is equipped with the “OnePlus | Hasselblad Mobile Imaging System”, many consumers have liked this comprehensive “all-round bucket machine”. Because this model has no shortcomings and is relatively balanced in all aspects, it is suitable for most consumers.

OnePlus 9 In terms of performance configuration, OnePlus 9 is equipped with the Snapdragon 888 mobile platform. This chip uses a 5nm process and has a maximum frequency of 2.84GHz, which is very powerful. At the same time, its GPU graphics processor has a maximum clock speed of 840MHz, and its performance has increased by 35%. Even large 3D mobile games such as “The Original God” can run smoothly at high frame rates. OnePlus 9 In terms of image configuration, OnePlus 9 uses a rear ultra-clear three-camera combination. The 48-megapixel main camera has a large aperture of f/1.8, which can easily take blurred and natural portrait photos; a 50-megapixel curved anti-distortion ultra-wide-angle lens that supports 8K 30 frames of video shooting; 2 million pixel lens can take unique black and white photos. In addition, OnePlus 9 is also equipped with a Hasselblad mobile phone imaging system, and combined with a Hasselblad camera to adjust the photo color, users can adjust the ISO, exposure time and shutter speed on the shooting interface. OnePlus 9 [参考价格]Starting at 3599 yuan [购买地址]Huantai Mall The next recommended Real Me GT Neo has three colors: Final Fantasy, Geek Silver, and Hacker Black. Mobile China thinks the most “unique” color is Final Fantasy, which is a good interpretation of the previously popular cyberpunk. The wind seems to put you in the game world. The special micron-level matte manufacturing process brings a strong visual impact, and it also ensures that the mobile phone will not become a “fingerprint collector”. Real Me GT Neo In terms of performance configuration, the Real Me GT Neo is equipped with a Dimensity 1200 chip, which is based on TSMC’s 6nm process technology. The CPU uses a 1+3+4 flagship triple-plex architecture design, including an A78 supersized with a main frequency of up to 3.0GHz Core, nine-core GPU and six-core MediaTek APU 3, compared with Dimensity 1000 performance increased by 22%, energy efficiency increased by 25%. In addition, thanks to this chip, the TrueWo GT Neo also supports dual 5G, dual card 5G high-definition voice, dual-carrier aggregation and other functions. Real Me GT Neo In terms of image configuration, the Real Me GT Neo uses a 64-megapixel three-camera design. The three lenses are: 64-megapixel main camera + 8-megapixel ultra-wide-angle lens + 2-megapixel macro lens. These three lenses can basically meet the requirements. The daily photography needs of most consumers. It is worth mentioning that the 64-megapixel main camera uses a Sony IMX682 sensor, with a 1/1.73-inch outsole and an equivalent focal length of 26mm. Through the pixel four-in-one technology, a single pixel can reach 1.6μm. The photos are taken Very clear. Real Me GT Neo [参考价格]From 1799 yuan On June 16, the Honor 50 series new product launch conference was held as scheduled, and the long-awaited Honor 50 series was also officially launched. Among them, Honor 50 Pro not only debuted the Snapdragon 778G mobile platform, but also brought a one-stop Vlog video shooting function to many video enthusiasts. Honor 50 Pro In terms of performance configuration, the Honor 50 Pro is equipped with the Snapdragon 778G mobile platform. This chip uses TSMC’s 6nm process technology and has four A78 architecture super cores with a maximum frequency of 2.4GHz. In addition, thanks to this chip, Honor 50 Pro also supports multi-channel ISP multi-mirror recording function, LinkTurbo function, smart dual 5G function, and smart flash card 2.0. Honor 50 Pro In terms of image configuration, the Honor 50 Pro uses a rear four-camera solution, which are: 100 million pixel high-definition main camera (supports 10x digital zoom) + 8 million pixel wide-angle lens + 2 million pixel macro lens + 2 million pixel depth of field lens. In terms of image function, it is a highlight of Honor 50 Pro. The product adopts the bottom design of multi-channel video architecture, cooperates with software and hardware innovation, and meets users’ one-stop shooting needs through high-level hardware. During the shooting process, you can continue to record the material together, without editing again, into a one-stop film. Honor 50 Pro [参考价格]From 3699 yuan If you are a game fanatic, then iQOO 7 is definitely the best way for you to play games and get to Oita. Because iQOO 7 is a dedicated game machine for the “Glory of Kings” professional league, so iQOO and Glory of Kings have jointly optimized it. The release of game performance, and there are many small features customized for gamers. iQOO 7 In terms of performance configuration, iQOO 7 is equipped with the Snapdragon 888 mobile platform, as well as a powerful combination of UFS 3.1 flash memory and LPDDR5 memory. Whether it is a large-scale 3D game such as “Glory of the King” or “Original God”, iQOO 7 can run smoothly and continuously at a high frame rate. In order to ensure the high-intensity release of the performance of the mobile phone, the heat dissipation naturally cannot be careless. This product uses a 4096mm2 super heat spreader, which can quickly remove the heat emitted by the mobile phone. iQOO 7 In terms of image configuration, iQOO 7 uses a rear three-camera combination, namely: 48 million pixel wide-angle main camera + 13 million pixel ultra-wide-angle lens + 13 million pixel telephoto lens (up to 2x optical zoom). It is worth noting that the product also supports RAW HDR 2.0 technology, which can optimize shooting environments such as night scenes, dark light, and HDR scenes, and help you take photos with appropriate brightness and less noise. iQOO 7 [参考价格]Starting from RMB 3098 to sum up: These phones have their own unique “skills”, and the prices are also different. All netizens can make a reasonable choice according to their actual needs. There is no perfect mobile phone product, only the best mobile phone product for you!

In fact, new technology is becoming the key for mobile phone manufacturers to seize the market. Judging from the new models released by major mobile phone brand manufacturers recently, folding screen phones with novel appearances have become the main line of smart phone hardware innovation. For more than 10 years, the iPhone has defined the overall shape and style of smartphones, but it is clear that people have become a little tired of continuing the same shape for many years. For the folding mobile phone that most tests the technical strength of the mobile phone manufacturer, who can make the folding screen mobile phone from an expensive financial product to a product that can effectively improve the user’s efficiency will undoubtedly bring a halo effect to the mobile phone manufacturer. The new era of mobile phone form: folding screen A few days ago, China Mobile Terminal Laboratory’s “The Second Phase of 5G Terminal Consumption Trend Report in 2020” showed that the frequency of mobile phone users in China is further extending, reaching an average of 25.3 months. In the PC era, there is a law that software promotes the continuous development of hardware, and the early mobile phone market also followed this law. But with the general improvement in quality control and mediocre innovation, this law has begun to fail during the bottleneck period of the industry, and many people have no urge to change to a new mobile phone. The turning point occurred with the emergence of folding phones. Folding and stretching, craftsmanship is exquisite, who doesn’t want to have a folding phone? Many organizations believe that folding screens will become a major trend in the development of the smart phone market in the future. According to IHS Markit’s forecast, the global folding screen market shipments in 2020 will reach nearly 5.2 million units, and it is expected to exceed 50 million units in 2025, with a compound growth rate of about 57% from 2020 to 2025. With the rapid rise in the popularity of folding screen mobile phones, more and more mobile phone manufacturers have begun to enter the game. In February 2020, Samsung released the Z Flip, its second folding screen mobile phone. In terms of design, it uses a fold up and down method. When the screen is fully unfolded, it is a 6.7-inch screen; On February 22 this year, Huawei also iterated its new product folding screen mobile phone-Huawei Mate X2. Compared with the previous two generations, it has a major change in appearance design. It adopts an internal folding screen design scheme. The inner screen is a flexible screen with a golden ratio of 8:7.1, with a size of 8.01 inches. From the timeline, although Samsung and Huawei’s folding screen phones have been “debut” for 2 years, the million-level shipments still remain in the niche group early adopters, largely because of their high cost. price. IHS has compared Samsung’s folding mobile phone with the flagship phone released at the same time and found that the increased raw material cost is mainly reflected in the display, hinge, motherboard PCB, battery, chip and other components. “Taking the comparison between Samsung Galaxy Fold and Galaxy S10+ as an example, the total cost has increased by 30%. Among them, due to the increase of the display screen area, the BOM cost of the display screen of the Galaxy Fold has increased by 77% compared with the Galaxy S10+; while the battery and the hinge are zero. The cost of components has increased by 120%, and the cost of PCB has increased by 14%. Not only that, due to the dual-mainboard design of folding mobile phones, the consumption of chips, FPC, metal structural parts, electromagnetic shielding parts, etc. will also be greatly increased.” However, in April this year, Xiaomi came to change the folding screen industry. The first sale breaks 400 million in one minute; it has been folded for 180 hours and has been folded 400,000 times in a row…The Xiaomi MIX FOLD folding screen with a price of less than 10,000 yuan releases a strong signal to the outside world through a series of data: folding The machine may no longer be a toy for a few people. It is also worth mentioning that Apple, which is absent from the folding screen market, is also actively developing folding screen products. Earlier, there were media reports that Apple is studying a technology that enables two or more devices to work together when they are close. This technology can create a foldable iPhone that does not bend the screen. According to the document description, Apple’s folding technology uses two completely independent screens, which can be used as a display when unfolded. “We predict that if Apple can solve the key technology and mass production problems of folding mobile devices in 2021, Apple may launch a 7.5-8 inch foldable iPhone in 2023.” Tianfeng Securities, well-known Apple analyst Guo Ming Z, announced Wrote in the research report. With more and more mainstream mobile phone manufacturers launching new folding mobile phones, senior industry insiders believe that in the future, folding screen mobile phones are expected to accelerate from a “niche” to popularization. Folding screens are approaching the cost and reliability explosion cycle Even if it is becoming a trend, compared with ordinary mobile phones, folding screen mobile phones still face greater problems in terms of screen, cover, hinge, touch, cost, and software matching. Founder Securities once pointed out that “folding screen hinges use more than 100 components, which have the characteristics of high complexity, high folding life requirements, and high product reliability requirements.” And Everbright Securities stated that the hinges of folding mobile phones must ensure that the mobile phone is folded. Keep a certain R angle after opening, and keep it flat after opening, and it also needs to withstand more than 100,000 folding tests, which is very difficult for research and development. As early as February 2019, Samsung was the first to release the Galaxy Fold, a folding screen phone. However, due to black screen, splash screen, and screen bumps, Samsung delayed the global sales date of this $1,980 product. It was a big setback for Samsung. Although the Huawei Mate X did not reveal any quality problems when it went public, the lack of mass production has caused it to be in a state of “difficult to find a single machine” for a long time. A Mate X on the second-hand market was once fired up to RMB 8 to 90,000. After redesigning the Galaxy Fold and officially launching it on the market, Samsung officially announced that its own product can be folded 200,000 times. However, according to the screen folding test conducted by SquareTrade, which purchased the product, the hinge lost 98% after folding 119,380 times. The damping sense, half of the screen stops working. Huawei did not disclose the specific number of times its new folding mobile phone Mate X2 has been folded. Whether folding screens can be popularized, the core lies in two aspects: cost and reliability. From the current mobile phone manufacturers, Xiaomi is very likely to become a promoter of folding screen mobile phones. First of all, compared with other expensive folding phones, the price of Xiaomi MIX FOLD is obviously very cost-effective. Why can the price be lowered below 10,000 yuan? This is inseparable from the smart factory built by Xiaomi in Beijing Yizhuang. This smart factory called “Black Light Factory” covers an area of ​​18,600 square meters and is equipped with a “full-process automated production line from production management to machine processing, packaging and storage. It is capable of producing more than one million smartphones each year. The folding screen MIX FOLD is also produced in this factory. According to Lei Jun, the Xiaomi Industry Fund has invested in more than 70 semiconductor and smart manufacturing companies. What Xiaomi will do in the future is “manufacturing by manufacturing” to help more manufacturing companies realize smart manufacturing. Secondly, in terms of technical reliability, the U-shaped hinge design adopted by Xiaomi MIX FOLD is very precise and tough. It has not only passed 200,000 bending reliability tests, but also has a limit of 1 million folding times. In order to further verify the folding ability of Xiaomi MIX FOLD, Lei Jun also arranged a live broadcast last month, using mechanical devices to open and close a Xiaomi MIX FOLD continuously and violently for 24 hours, and all netizens can watch the progress at any time. After 7 days of challenge, Xiaomi MIX FOLD has completed 400,000 folding times, which is equivalent to a 10-year life span in normal use. Stand out from the competition. The high-end leap of Chinese mobile phones under the folding screen In recent years, domestic mobile phone manufacturers have led the world in technological innovation. Take Xiaomi as an example: the first under-screen camera, under-screen fingerprint recognition, 120W fast charge…Every time the “black technology” is released, it leads the technological trend of the mobile phone circle. . But from a long-term perspective, the core technology investment related to chips can help brands build long-term growth capabilities. After Huawei, it is generally believed that almost no domestic mobile phones can participate in the high-end competition between Apple and Samsung. Recently, affected by trade frictions and other factors, my country has frequently encountered serious problems of “stuck necks” in the semiconductor field. The independence and controllability has aroused great attention and reflection of the whole society, and domestic substitution has become a necessity. But as we all know, the chip industry pursues the three high laws: high risk, high input, and high output, and there is a huge demand for funds. Judging from the current situation, Xiaomi is second only to Huawei in the future-leading folding screen field and high-end market, and is currently the only domestic mobile phone manufacturer capable of independent research and development of chips. Earlier, a lot of noise from the outside world questioned that Xiaomi’s self-developed chips were in a difficult production, but Lei Jun publicly responded that Xiaomi’s road to core making has never stopped. 2021 is the seventh year of Xiaomi’s core dream. In this year, Xiaomi’s second commercial self-developed chip, the surging C1 (image signal processing chip ISP), is again used in its own products. If SoC is the brain of the mobile phone, then the ISP is the visual nerve center of the mobile phone, which plays a vital role in imaging quality. It is reported that the surging C1 was completed by Xiaomi in 2 years and invested hundreds of millions of R&D expenses. The 3A algorithm, low-light focusing ability and image quality have been improved, which can bring more accurate auto white balance, auto focus, auto exposure and Image quality. At the same time, the world’s first liquid lens adopted by Xiaomi MIX FOLD can achieve 3X optical zoom, up to 30X telephoto, and 3cm macro focus more easily. Although it is only a small chip, it is worth mentioning that the ISP technology content is not small. Xiaomi is the only two domestic mobile phone manufacturers that produce self-developed ISPs. Lei Jun said, “This surging C1 is a small step on the road of Xiaomi’s chip and a milestone in Xiaomi’s imaging technology. To provide users with a better experience, we continue to explore, and the surging waves never stop.” All of this is inseparable from Xiaomi’s investment in research and development. The financial report shows that in 2020, Xiaomi’s research and development has reached 9.3 billion yuan. The company said that it will continue to increase investment in various technologies in the future. At the same time, Lei Jun stated in the “Open Letter to Investors” that Xiaomi has established the “three iron laws” that will never change: technology-based, cost-effectiveness as the key link, and the coolest products. “In 2020, our R&D investment will be close to 10 billion. This year we expect to increase by more than 30%, which is expected to exceed 13 billion yuan. We will further expand the size of our R&D team. This year we will recruit more than 5,000 engineers.” Through Xiaomi’s series of layouts, it can be seen that Xiaomi is embarking on an original path to master more independent core technologies. When the fierce battle among manufacturers is going on, who can become the next leader in the high-end market remains to be discussed in the market, but Xiaomi is full of hope.

Shen Yiren said that mobile phone companies are aggressively increasing inventories because they worry about component shortages and increase inventories aggressively. Since the fourth quarter of last year, the global chip supply caused by automobile chips has been tight and has spread to the mobile phone chip industry. By the first quarter of this year, even the mobile phone chip giant Qualcomm said that it was facing a tight production capacity, and many domestic mobile phone companies have stocked up.

Another reason for domestic mobile phone companies to increase inventory is the decline of Huawei mobile phones. Since the fourth quarter of last year, Huawei mobile phones have mainly relied on stock chips to operate. Its shipments have gradually declined, and shipments in the domestic market have increased in the first quarter of this year. Compared with the same period last year, while the shipments of Xiaomi OV have increased significantly, mobile phone companies may think that they can occupy the market if they have production capacity.

Once again, mobile phone companies expect to enter the year of 5G popularization this year. 5G mobile phones will become the absolute mainstream of the smartphone market. Technology upgrades will help promote mobile phone sales. 4G has changed the pattern of the domestic mobile phone market. The opportunity to live in 4G has laid the current pattern, and for this reason they hope to seize the opportunity of 5G to consolidate their market position.

Just as the mobile phone companies are overly optimistic about the domestic mobile phone market, the market has hit them with a sap. According to data released by the Institute of Information and Communications Technology, the Chinese market shipped 22.968 million mobile phones in May, down 32% year-on-year. The Chinese mobile phone market is in a downturn and consumers lack the desire to buy mobile phones.

Among them, the performance of 5G mobile phones that mobile phone companies have high expectations is also unsatisfactory. 5G mobile phone shipments in May were 16.739 million units, an increase of 7% year-on-year, but compared to the peak of 27.498 million 5G mobile phone shipments in March this year, it fell by more than 10 million. Department or 39.1%. Another data shows that iPhone shipments in May soared more than 40% month-on-month to 3.8 million units, which means that the market share of domestic Android phones has been further squeezed.

The sluggish domestic mobile phone market is also related to the continuous price increase of domestic mobile phone brands. Today, domestic mobile phone brands are priced at nearly 1,000 yuan for low-end 5G phones, which is twice as expensive as 4G phones, as low as 500 yuan; high-end phones have broken through 3,000 yuan and 4,000 yuan. , Even more than 6,000 yuan, but as mentioned above, consumers prefer the iPhone when buying high-end mobile phones, driving the surge in iPhone sales while the overall sales of domestic mobile phones have fallen, and the price increase of domestic mobile phones has made the iPhone.

The domestic mobile phone market is in a downturn, especially the sales of 5G mobile phones have not continued to rise. This is undoubtedly a major blow to domestic mobile phone brands that are actively stocking. They all hope to clear their inventory during the 618 promotion period. However, domestic consumers are tired of promotional routines. Looking at 618 coldly, the dream of mobile phone companies hoping to rely on 618 to clear inventory is not satisfactory. Perhaps this is why Shen Yiren believes that the inventory of domestic mobile phone brands may have to be cleared until this year’s Double Eleven.

In the face of huge inventory pressure, domestic mobile phone brands have been promoting in other ways, such as student prices and other ways to greatly reduce prices. If inventory pressure cannot be released, they are likely to continue to reduce prices significantly in the future, so consumers who Shen Yiren said can wait. It makes sense to wait. The iPhone 13 will come in a few months. The domestic high-end mobile phones cannot compete with the iPhone 12. When the price of the iPhone 12 is further reduced, the domestic Android flagship will not be able to clear the inventory without jumping off the property.

Yesterday, the official microblog of China Mobile Mobile Club announced that it will hold a new product launch conference on June 22 to release new terminal brands and NZONE S7 series 5G mobile phones.

From the configuration point of view, it is another “Made of the Mean”-the Nzone S7 series uses Dimensity 720 chip, equipped with 64MP triple camera, 90Hz refresh rate centered perforated screen, it is said that the frame is very narrow and supports 40W fast charge protocol.

From the configuration point of view, the “prospect” of China Mobile’s new machine is almost doomed-tepid. Not warm: With China Mobile’s strong sales channels, coupled with price advantages, sales should not be small; not popular: With such hardware configuration and China Mobile’s software capabilities, there is no possibility of “fire” at all.

Of course, the “tepid” state may be exactly what China Mobile wants. China Mobile’s purpose of making mobile phones is different from other mobile phone manufacturers. Others pursue sales, single-machine profit margins, and brand influence. These China Mobile It is not pursued, even its purpose is not to make money.

So what does China Mobile want? Guidance to the industry chain!

An executive of China Mobile once said that China Mobile will not compete with the industry chain for profit-“We are an operator, and it will not rely on terminals to make money. The main purpose of developing independent brands is to provide users with a better experience. , And being able to have a cheap and good-quality mobile phone is mainly to play a guiding role.”

To put it bluntly, China Mobile’s production of mobile phones is more of a demonstration effect-1. Don’t be too much of your mobile phone manufacturers. I can make mobile phones by myself, not all of you. 2. The price of your mobile phones is too high. Setting a low price to “hedge” it, forcing you to lower your price, is a market price regulator.

Therefore, the end of the Nzone S7 may be exactly the same as those of China Mobile’s self-owned brand phones before, with a splash of water and then silence.

However, in one case, Nzone S7 may be “hot”, that is-equipped with Hongmeng system.

Due to the ups and downs of Huawei’s ups and downs in the past two years, the Hongmeng system launched by it can be said to be the most concerned “software product” in history. Everyone has placed too much hope on Hongmeng, and hope that Hongmeng will one day Stepping on the colorful clouds to save China’s IT industry as a hero of the world, unfortunately, the reality is completely different from what everyone imagined. As of now, no mobile phone manufacturer other than Huawei has made it clear that it is equipped with the Hongmeng system on mobile phone products.

Therefore, if China Mobile chooses to launch a new machine equipped with the Hongmeng system at this time, the attention and recognition it will receive will be unprecedented!

In fact, China Mobile is fully equipped to launch a Hongmeng mobile phone——

First, China Mobile is not afraid of US sanctions. The reason why Xiaomi and other mobile phone manufacturers dare not launch Hongmeng system phones is mainly because they are worried that Google will cut off the supply of the “Google Family Bucket” to affect its overseas markets. China Mobile has no overseas markets at all, so there is no such concern. Moreover, China Mobile has long been “sanctioned” by the US government, and the so-called debt is not worrying.

Second, China Mobile does not make money by selling mobile phones. Mobile phone manufacturers such as Xiaomi are worried that after using the Hongmeng system, it will be difficult to form a head-on competition with Huawei mobile phones, while China Mobile is just playing a ticket on mobile phones, so there is no need to worry about being squeezed by Huawei.

Third, China Mobile has a close relationship with Huawei. Mobile phones from other manufacturers have formed a distinctive and exclusive style. To use Hongmeng OS, it takes a lot of time and energy to optimize the open source code. China Mobile does not have this trouble. In addition to the close relationship between China Mobile and Huawei, it is directly developed by Huawei. The Hongmeng OS is very logical.

Huawei Hongmeng is now in need of industry chain support. If China Mobile can now stand up and help it, with China Mobile’s influence in the industry, it will definitely be a help for Huawei. And by carrying Hongmeng, China Mobile can also gain a large number of fans, which is also of great benefit to the promotion of its brand image, which is definitely a win-win!

Regrettably, it is understood that Nzone S7 is not equipped with the Hongmeng system. It can be said that China Mobile has missed the best opportunity to increase its influence and restore user reputation.

Of course, with China Mobile’s consistent “decision and then action” and “stabilized as Taishan” style of doing things, it is indeed a bit difficult for it to be the first external manufacturer to use the Hongmeng mobile phone system.

State-owned enterprise employees believe in “do not seek merits, but seek no demerits”. It is hard to say whether Hongmeng mobile phones have merits, but Hongmeng is on the cusp of things, and it is better to be less provoked, because one trick will lead to “pass”. Upper body, is it not fragrant to wait for retirement?

VOS 4.0 is an upgraded version from VOS 3.0, developed on Google’s Android 11 platform. The Vsmart phone models sold to the market that will support VOS 4.0 include Vsmart Aris, Vsmart Aris Pro, Vsmart Live 4, Vsmart Joy 4 and Vsmart Star 4. VOS 4.0 improves stability and overcomes limitations on VOS 3.0 such as sending messages, playing games and taking photos. The operating system also updates the latest Android 11 features such as Screen Recorder – Screen Recorder, quick access to features such as payment wallet, SmartHome gadgets, Bubble Messages. At the same time, VOS 4.0 also enhances security with the Permission Alert – Privacy Indicator feature when the Camera – Camera, Location – Location and Microphone permissions are used, granting one-time access to the application; revoke the granted permission if the app is not in use for a long time. VinSmart updates VOS 4.0 on 4th generation phones Besides, the advantage of VOS 4.0 is that all ringtones and notification sounds are exclusively designed using artificial intelligence – AI. The new design language is elegant and balanced throughout, with the smallest design elements being cared for and smooth motion effects. Continuing to update the latest operating system proves VinSmart’s commitment to customers who have been using Vsmart phones on the market. Accordingly, Vsmart products are still guaranteed to retain their warranty, upgrade and update software. With the new version, VOS 4.0 features such as Share contacts by scanning QR code; Access warning; adding Friendly Mode… will continue to help customers have more intuitive, beautiful experiences and easier operation.

On June 15, 2021, VinSmart officially updated the operating system VOS 4.0 on the fourth generation smartphones. VOS 4.0 promises to bring consumers a new experience with smoother swipes, more beautifully designed control center and many unique new features. VOS 4.0 is an upgraded version from VOS 3.0, developed on Google’s Android 11 platform. Vsmart phone models that have been sold to the market will be supported with VOS 4.0 including: Vsmart Aris , Vsmart Aris Pro , Vsmart Live 4 , Vsmart Joy 4 and Vsmart Star 4. VOS 4.0 improves stability and overcomes limitations on VOS 3.0 such as sending messages, playing games and taking photos. The operating system also updates the latest Android 11 features such as Screen Recorder, quick access to features such as payment wallet, SmartHome gadgets, Bubble Messages. At the same time, VOS 4.0 also enhances security with the Privacy Indicator feature when Camera, Location and Microphone permissions are used, granting one-time access to the application; revoke the granted permission if the app is not in use for a long time. Besides, the advantage of VOS 4.0 is that all ringtones and notification sounds are exclusively designed using artificial intelligence (AI). The new design language is elegant and balanced throughout, with the smallest design elements being cared for and smooth motion effects. Continuing to update the latest operating system has proven VinSmart’s commitment to customers who have been using Vsmart phones on the market. Accordingly, Vsmart products are still guaranteed to retain their warranty, upgrade and update software. With the new version, VOS 4.0 features such as Share contacts by scanning QR code; Access warning; adding a Friendly Mode… will continue to help customers have more intuitive, beautiful and easier-to-operate experiences. Some of the standout new features: – Friendly Mode (integrated virtual assistant voice of ) VinSmart ). – New design Quick Settings bar, new Media Player player controls, Hide description for Quick Settings Bar buttons. – Notifications allows grouping of notifications; Favorite notifications; Notification history. – Feature suggestions when searching in Settings. – Allow Themes backup/restore in Settings/Accounts and Backups. – Call (Phone) allows blocking multiple phone numbers at the same time. – Contacts (Contacts) transfer contacts between accounts; share and scan QR code. – Messages (Messages) select each piece of text in a message; highlight important fields in messages such as path/email/phone number/date and time; Pin a message to the top of the list. – Easy Transfer allows transferring data between Vsmart devices to each other or to other Android phones through a direct connection. – Standby screen (AOD) allows displaying color images on Aris/Aris Pro. – Set display time for Dark Mode. – Camera (Camera) allows scanning QR codes; Add a date to the Watermark of an image. – Calendar (Calendar) allows displaying weather information in the calendar. – Brand new screen capturer. – Automatically align, arrange layout when changing the application grid outside the main screen. New Keyboard offers exclusive Stickers; note feature; Sticker hints; suggestions for creating a calendar; automatic calculation.

VOS 4.0 is an upgraded version from VOS 3.0, developed on Google’s Android 11 platform. The Vsmart phone models sold to the market that will support VOS 4.0 include Vsmart Aris, Vsmart Aris Pro, Vsmart Live 4, Vsmart Joy 4 and Vsmart Star 4. VOS 4.0 improves stability and overcomes limitations on VOS 3.0 such as sending messages, playing games and taking photos. The operating system also updates the latest Android 11 features such as Screen Recorder – Screen Recorder, quick access to features such as payment wallet, SmartHome gadgets, Bubble Messages. At the same time, VOS 4.0 also enhances security with the Permission Alert – Privacy Indicator feature when the Camera – Camera, Location – Location and Microphone permissions are used, granting one-time access to the application; revoke the granted permission if the app is not in use for a long time. Besides, the advantage of VOS 4.0 is that all ringtones and notification sounds are exclusively designed using artificial intelligence – AI. The new design language is elegant and balanced throughout, with the smallest design elements being cared for and smooth motion effects. Continuing to update the latest operating system has proven VinSmart’s commitment to customers who have been using Vsmart phones on the market. Accordingly, Vsmart products are still guaranteed to retain their warranty, upgrade and update software. With the new version, VOS 4.0 features such as Share contacts by scanning QR code; Access warning; adding a Friendly Mode… will continue to help customers have more intuitive, beautiful and easier-to-operate experiences. SOME NEW HIGHLIGHTS Friendly Mode (integrated with Vinsmart’s voice virtual assistant). Quick Settings Bar – New design Quick Settings, new Media Player controls, Hide description for Quick Settings Bar buttons. Notifications – Notifications allow grouping of notifications; Favorite notifications; Notification history. Feature suggestions when searching in Settings. Enable Themes backup/restore in Settings/Accounts and Backups. Call – Phone allows to block multiple phone numbers at the same time. Contacts – Contacts transfers contacts between accounts; share and scan QR code. Messages – Messages selects individual text in a message; highlight important fields in messages such as path/email/phone number/date and time; Pin a message to the top of the list. Easy Transfer allows transferring data between Vsmart devices or with other Android phones through a direct connection. Standby screen – AOD allows displaying color images on Aris/Aris Pro. Set the display time for Dark Mode – Dark Mode. Camera – Camera allows scanning of QR codes; add date to Watermark – Watermark of a photo. Calendar – Calendar allows to display weather information in the calendar. Brand new screen capturer. Automatically align, arrange the layout when changing the application grid in addition to the main screen. New Keyboard offers Stickers – Exclusive Stickers; note feature; Sticker hints; suggestions for creating a calendar; automatic calculation.

Not stopping there, things are even more dangerous when two other vulnerabilities can be exploited by hackers to manipulate arbitrary files with higher permissions. What makes these even scarier is that they can be exploited without any user interaction. Samsung is aware of these security flaws and it may take the company about 2 months to fix. For now, the best defense is to make sure your Samsung phone is up to date with the latest firmware. Toshin said he has found more than a dozen vulnerabilities in Samsung devices since the start of the year, with many of these vulnerabilities already fixed. One of the bugs lies in apps and components like the Secure Folder app and the Knox security software that come pre-installed on Samsung devices. Tohsin told TechCrunch that these may have given attackers access to sensitive user data. Among +Samsung devices, the Galaxy S10+ is verified as affected. Another vulnerability resulted in the deletion of all previously downloaded apps once device admin rights were granted to a newly installed app. Additionally, a vulnerability in the Settings app could grant read/write access to files with system user-level privileges. A security flaw that was resolved in February could have given hackers access to users’ SMS/MMS messages and call details. Toshin also warned Samsung about issues that may have helped bad guys get the SD card content. While Samsung says the vulnerability affects “certain” Galaxy devices, the company appears to be downplaying the scope of the incident. “No issues have been reported globally and users should rest assured that their sensitive information is not at risk. We have addressed the potential vulnerability by developing and releasing security patches through a software update in April and May 2021 as soon as we identify the issue.” Korean company stated. (According to VOV, PhoneArena)

1. Mi 11 Ultra

As the top flagship of Xiaomi in the first half of the year, Xiaomi Mi 11 Ultra adopts a 6.81-inch 2K resolution four-curved digging screen + ceramic body design, and supports a high screen refresh rate of 120Hz. The appearance, feel, and display effect are all The industry’s first-class level, the hardware is equipped with the Snapdragon 888 processor, and the rear AI camera combination with 50 million outsole main camera. The performance and camera are the best in the industry. In addition, the Xiaomi Mi 11 Ultra is also equipped with IP68 waterproof, 67W Features such as fast charging of power and functionality are also full of highlights. In terms of price, the current 8G+256G version of Xiaomi 11 Ultra has fallen to 5,299 yuan, which is a decrease of 700 yuan from the release price of 5,999 yuan.

2.iPhone11

Currently on the e-commerce platform, the 64G version of the iPhone 11 has fallen to 3799 yuan, compared with the release price of 5499 yuan, a drop of 1700 yuan. This is also one of the Apple models with a lower threshold at present, and from the perspective of overall strength, In addition to the obvious shortcoming of the lack of 5G network, the iPhone 11 is still online in many aspects. It has a 6.1-inch bangs screen design with a fair screen-to-body ratio. The hardware is equipped with an Apple A13 processor, and the performance is also powerful enough, with 12 million rear cameras. With the AI ​​dual-camera combination, the camera strength is also not out of date. In addition, the iPhone 11 is also equipped with IP68 waterproof, 3D structured light facial recognition and other functions, and there are many highlights in the details.

3.vivo X60 Pro+

Currently on the e-commerce platform, the 8G+128G version of the vivo X60 Pro+ has fallen to 4498 yuan, compared to the release price of 4998 yuan, a drop of 500 yuan, and from the perspective of parameters, the vivo X60 Pro+ is still an excellent flagship model , Appearance 6.56-inch curved digging screen + plain leather material design, the appearance and feel have good performance, the hardware is equipped with Snapdragon 888 processor, the running score is about 800,000, and the performance has reached the top level of the industry. The Zeiss camera combination with a rear main camera of 50 million large bottom supports ultra-wide-angle, micro-pan, 60x digital zoom and other functions. Not only the camera parameters have reached the industry-leading level, but the camera mode is also very rich.

4.Meizu 18 Pro

As the high-end flagship of Meizu in the first half of the year, Meizu 18 Pro has a good performance in many aspects. It has a 6.7-inch 2K resolution curved screen design and supports a high refresh rate of 120Hz, which improves the aesthetics while taking into account the excellent performance. Display effect, equipped with Snapdragon 888 processor, rear AI camera combination with 50 million main camera, performance and taking pictures are also the top level of the industry, in addition, Meizu 18 Pro is also equipped with an ultrasonic screen fingerprint and dual 40W power charging , Linear motor and other functions, the functionality is quite comprehensive, and in terms of price, the current 8G+256G version of Meizu 18 Pro dropped to 4899 yuan, compared with the release price of 5499 yuan, a drop of 600 yuan.

Dear friends, what do you think of the above four models that ushered in a big price cut in June? Do you like it? Welcome everyone to leave a message and exchange views with each other.

The executive of a mobile phone company said that from the perspective of an engineer, the power consumption of the mobile phone will increase after the 5G SA is turned on. Under normal circumstances, the power consumption increases by about 170mA, while some areas (estimated to be areas with poor 5G network coverage) consume The power is increased by 300mA. Such technical terms may be difficult to understand. He directly said that battery life may be reduced by 20%-30%.

The power consumption of 5G mobile phones is too high because 5G mobile phones need to increase 5G radio frequency and 5G antennas. Generally speaking, 5G mobile phones have more antennas than 4G mobile phones, which leads to a significant increase in the power consumption of 5G mobile phones. At the same time, the current 5G network coverage is not perfect. , China’s two 5G networks, each 5G network has only more than 400,000 base stations, while China Mobile built 700,000 4G base stations in 2014, and the coverage of 5G base stations is much smaller than 4G, which leads to the power consumption of 5G mobile phones. Obviously too high.

In order to ensure the endurance of 5G mobile phones, the current 5G mobile phones generally use 4000mAh high-capacity batteries, which also shows that mobile phone companies generally recognize that 5G mobile phones will consume much more power than 4G. However, as an executive of a mobile phone company mentioned above It is said that even a large-capacity battery cannot ensure a better endurance, which is why he suggested that if the endurance is really important, it is recommended to turn off the 5G function.

In fact, since the commercialization of 5G, the problem of serious power consumption of 5G base stations has received widespread attention. In order to ensure the power supply of 5G base stations, even various localities have issued relevant policy support to ensure the construction of power supply infrastructure for 5G base stations. It can also be seen from this that 5G Excessive power consumption of base stations has caused the existing power supply network to be insufficient to support the operation of 5G base stations and have to re-lay the power supply system for 5G base stations.

Subsequently, the three major operators even revealed that electricity bills have soared due to the high power consumption of 5G base stations, and the high cost makes them unaffordable, and they have to shut down 5G base stations during idle periods. Some analysts pointed out that the power consumption of 5G base stations is 3-5 times that of 4G base stations. In addition, the density of 5G base stations far exceeds 4G. If a 5G network covering the whole country is built, the electricity bill will be as high as 200 billion, which will eat up the three major operators. Profit.

This information proves that the power consumption of 5G base stations is terribly large. Nowadays, executives of mobile phone companies have come forward to explain the serious power consumption of 5G mobile phones. It is recommended that users simply turn off the 5G function if they consider battery life. It can be seen that 5G base stations and mobile phones consume power. They are all too outrageous, which makes all parties quite dissatisfied.

Faced with such a situation, it is no wonder that this year’s 5G boom is obviously not as good as last year. In the first four months of this year, operators built less than 30,000 5G base stations per month on average, which is significantly lower than last year’s average of 50,000 per month; and the Chinese market in 2020 Only 308 million mobile phones were sold in China, far lower than the historical peak of nearly 450 million mobile phones. It shows that 5G has not effectively stimulated consumers’ desire to purchase mobile phones. There are actually two 4G mobile phones, namely iPhone11 and Redmi 9A, showing that many users still choose 4G.

This malicious application is called Mods Minecraft. The app doesn’t function like an ad at all, instead it turns the victim’s smartphone and tablet into an ad-player in an extremely sophisticated way. (Photo: Kaspersky) Accordingly, after the first run, the application will hide its icons from the screen and continuously open the browser to display ads. The app can also play videos from YouTube, access the Google Play app store, and more. Security experts at Kaspersky found that the app opens the browser every two minutes, rendering the device essentially inoperable. use to be. (Photo: Kaspersky) What’s especially worrisome is that it’s hard for users to know what’s going on with their devices, which apps are responsible for the trouble, and how to prevent it. The security experts at Kaspersky informed Google of their findings and the malicious app was quickly removed from the store. Minecraft is one of the best-selling games in the world with about 180 million copies worldwide. (Photo: Mojang) However, removing this app from Google’s app store does not mean the removal of all malware. In the past, developers of this type would simply upload new, slightly modified versions, using different names, from different developer accounts to further trick victims. An example can be mentioned is the VK Music Trojan. This app stole VK user accounts, but despite being reported, the app has survived on the Google Play app store for several years. (Artwork: Unsplash) Kaspersky ran a search for malicious Minecraft Mods-like apps – and found a few. In addition to the malicious application Mods Minecraft, a utility called File Recovery was also found to contain malware in version 1.1. However, that version has since been removed and version 1.1.1 of the app, available on Google Play, is safe.

(Artwork: Presse-citron) Specifically, the Teabot (or Anatsa) malware, which can allow hackers to take over the victim’s Android device completely; steal their banking and other important personal information through tools like keyloggers. The analysis report from Bitdefender researchers said that Teabot malware can perform attacks through Android Accessibility Services, view private messages, steal banking information, steal authentication codes. of Google,… and even take full remote control of the victim’s devices. (Artwork: Unsplash) Distributing malware directly from app stores would be difficult, so hackers use the method of impersonating top-rated apps distributed on third-party websites. . According to research by Bitdefender, fake Android apps include antivirus, media player, health, etc. To deceive users, the fake app’s name and logo will be copied. copy almost or exactly like the real application. (Artwork: Panda Security) Here are 6 malicious apps impersonating famous apps to scam users. If you are using Android devices, please check all the applications on the device. In case your phone has 1 of the 6 applications below, quickly remove them immediately. The main app icon (right) and the fake app (left) have some differences in the 5th and 6th apps. (Image: Bitdefender) Bitdefender emphasizes that the campaign against these malicious applications is still active. For this reason, Android users need to be careful about downloading apps, especially apps from third parties, that aren’t part of the Google app market; Don’t click on strange links and always look carefully at the permission requests of Android apps.

The report found that as many as 23 apps are available on Google Play, each with between 50,000 and 10 million downloads, violating privacy guidelines in the collection and storage of user information. Some applications are less secure, leaving users vulnerable to personal data leakage. (Photo: Check Point) Of these, there are 13 applications that store user data in the cloud but are not secure. This means hackers can easily access data from the outside. Hackers can even modify the developer’s notice, and replace it with malicious links or misleading content. Users’ personal information is easily leaked when using these applications. (Photo: Check Point) These vulnerabilities put at least 100 million Android users at risk of phishing, identity theft, and malware attacks. 13 out of 23 apps have extremely poor security, allowing hackers to access public data, but Check Point only lists 5 applications that need attention: This Screen Recoder app was found to be storing users’ passwords on an unsecured cloud service, leaving the data vulnerable to leaks. (Photo: Check Point) – Astro Guru : Horoscope app with over 10 million downloads. Astro Guru stores each user’s name, date of birth, gender, GPS location, email address, and payment information. – iFax : Mobile fax application, stores all documents sent by more than 500,000 users in a cloud database. – Logo Maker : Logo design app with over 170,000 users. The user’s full name, account ID, email and password are all accessible. (Artwork: Crystal Cox/Business Insider) – Screen Recorder : This app has more than 10 million downloads. The developer stored the user’s password on an unsecured cloud service, making the data vulnerable to leaks. – T’Leva : Taxi hailing app from Angola with over 50,000 downloads. This application saves the history between the driver and the rider, the location data, name and phone number are accessible. Check Point said it notified the app developers, but only Astro Guru responded, and some of the apps are still available on Google Play.

Netizens have just looked at the two smartphones that appeared in Phuong Hang’s livestream, belonging to the extremely high-end segment with the most expensive price on the market today. The first is Samsung Galaxy Z Fold2, which is the most advanced folding screen smartphone of Samsung at the moment being sold on the market, priced at up to VND 50 million. In addition to upgrading in terms of design, Samsung also gives the Galaxy Z Fold2 a powerful configuration and the most advanced equipment it has ever created. The device owns a 6.2-inch Super AMOLED Infinity-O external screen, supporting Full HD + resolution. The internal screen is upgraded to 7.6 inches, using Infinity-O design, Dynamic AMOLED 2 X panels supporting HDR10+ and super smooth 120 Hz refresh rate, protected by flexible Ultra Thin Glass. The configuration of the Galaxy Z Fold2 is terrible with Snapdragon 865+ processor, comes with 12 GB RAM, 512 GB storage. All activities of the Galaxy Z Fold2 5G are powered by a 4,500 mAh battery, with 25 W fast charging technology and 11 W wireless fast charging support. Galaxy Z Fold2 owns a total of 5 camera sensors, including 2 selfie cameras arranged in the mole above the two screens, both with a resolution of 10 MP. The remaining 3 cameras are located in a rectangular cluster located on the back, configured with a 12 MP main sensor, 12 MP super wide-angle lens and 12 MP telephoto lens. The second phone appearing in Phuong Hang’s livestream is Vertu Aster P, a luxury phone, priced from 120 million VND. The Vertu Aster P is handcrafted in the UK, by skilled craftsmen and the craftsman’s signature will be engraved on the phone. The Aster P has a bezel made of grade 5 titanium and the display is covered with 133-carat sapphire crystal glass. Titanium is twice as hard but much lighter than steel, while sapphire is only inferior to diamond in hardness. The back of the phone is machined in leather (crocodile or lizard) and features a ruby ​​red concierge trigger. Aster P supports dual SIM and two SIM trays located under two metal wings that can open up like a Gullwing bird door. Below this metal wing is engraved the name of the craftsman who made the machine. Aster P uses mid-range Snapdragon 660 chip combined with 6 GB RAM and 128 GB ROM. The device has a 4.9-inch AMOLED Full HD screen, a 20MP front camera with f/2.2 aperture, and a 12MP rear camera. Vertu Aster P is sold with three color options: Black, white, and gold. In particular, the black and white version costs about 120 million VND, while the yellow version is about 328 million VND. Please watch the video: Top 4 best smartphone cameras today! Source: Audiovisual

Vietnam is one of the fastest growing telecommunications markets in the region and the world in recent years. According to the General Statistics Office, at the end of 2005, Vietnam had only 15.8 million telephone subscribers, including 8.7 million mobile phone subscribers and 7.1 million landline phone subscribers and 210,000 telephone subscribers. cover the Internet. But only 5 years later, the whole country had 125.9 million phone subscribers, nearly 8 times more. In which, there are 111.5 million mobile phone subscribers, 12.8 times higher and 14.4 million landline phone subscribers, 2 times higher. The number of Internet subscribers increased rapidly during this period with 3.7 million fixed broadband Internet subscribers, 17 times higher than 2005. But after that, the number of phone subscribers decreased gradually, the biggest decrease was fixed phones. In the period 2012 – 2015, the number of telephone subscribers achieved an average growth of 0.5%/year, of which the number of mobile phone subscribers increased by 2.1%/year and fixed subscribers decreased by 17.7%/year. year. In contrast, the number of fixed broadband Internet subscribers is still growing quite high, an average of nearly 16% per year, reaching 7.7 million subscribers in 2015. However, in recent years, the telecommunications market is facing saturation of traditional telecommunications services. The number of landline phone subscribers tends to decrease sharply. By the end of 2020, there were only 3.2 million subscribers, down 41% compared to the same period in 2015 and down 78% compared to the same period in 2010. The operation of the fixed telephone service segment is currently only in moderation, mainly serving agencies, government organizations and businesses. For mobile phone subscribers, by the end of 2020, the whole country has 123.6 million subscribers, which is only close to the number of subscribers in 2015. In addition to the recent decrease in demand, there are also mobile phone operators. The network handles garbage SIM according to the regulations of the Ministry of Information and Communications. The number of broadband Internet subscribers continued to maintain a high growth rate for many years when at the end of last year, there were 16.7 million subscribers, 2.2 times higher than in 2015, an average annual increase of 16.9%. The growth rate of the telecommunications market is also reflected in the revenue figures, whereby telecommunications revenue in 2010 reached 177.8 trillion VND, maintaining the growth rate of over 40% in previous years. By the period 2011 – 2015, post and telecommunications revenue continued to maintain a fairly high growth rate, increasing by nearly 60% in 2015 compared to 2010, increasing by nearly 10% on average per year. In the period of 2016 – 2018, telecommunications revenue maintained a fairly high increase of nearly 8% compared to the previous year, but by 2019 only increased by 2.6%. Particularly in 2020 due to the impact of the Covid-19 epidemic, telecommunications revenue dropped sharply by 13.6%, reaching only VND 315,200 billion. The telecommunications market share is quite fiercely competitive by optimizing value-added services on the number of existing subscribers. In addition, revenue from traditional telecommunications services is also greatly influenced by the popularity of free calling and messaging OTT applications. Decision No. 749/QD-TTg dated June 3, 2020 of the Prime Minister approving the “National Digital Transformation Program to 2025, with orientation to 2030” has made Vietnam one of the The first country in the world to issue a program on National Digital Transformation, which is a favorable condition for businesses to actively exploit the opportunities brought by the technological revolution. With the goal of “Vietnam belongs to the group of 70 leading countries in e-Government (EGDI)”; “Digital economy accounts for 20% of GDP”; “The fiber optic broadband network infrastructure covers over 80% of households, 100% of communes” and “Universal 4G/5G mobile network services and smart phones”, telecommunications businesses, digital businesses there is a lot of room for growth.

Located between Morocco and Tunisia, Algeria is the largest country in Africa and the 10th largest in the world. 4/5 of the country is covered by the Sahara – the hottest desert in the world. This is a desolate, barren land full of rocks… Hardly anyone lives here. Despite the harsh terrain, there are settlements on the northern edge of the Sahara. This place is also known as historic 5 ksours. These are the centuries-old ancient cities of the M’Zab valley. These cities include El-Atteuf (the oldest, founded in 1012), Melika, Bounoura, the holy places of Beni-Isguen and Ghardaïa. A tourist board was established to preserve these 5 ksours. They set quite strict regulations for tourists and Algerians. According to the BBC, the council advises Algerians and tourists to visit the ancient cities only when accompanied by a local guide. In addition, some other behaviors are also prohibited when coming here such as smoking, immodest dress, using mobile phones and taking selfies. Khaled Meghnine, a local guide, said: “We are all friendly and visitors are welcome to come here. However, they must respect the way of life of the people of this area. It is our home. , not the backdrop for a social media post. Nobody here wants that.” Since the 8th century, the Mozabites, a semi-nomadic people with a distinct language Tumzabt, have explored the land. 5 ancient cities are the unique cultural crossroads of the indigenous people of North Africa, the Islamic faith of Ibadi… Currently, the population of these cities is about 360,000 people. “It’s unbelievable how they developed society in this harsh land. That’s why we need to cherish this culture. It’s been around for 1,000 years,” Meghnine said. The roads in these cities are quite narrow, just enough for a donkey to carry cargo. The main road is bigger, enough for the camel to move. The houses are made of stone with a boxy texture. They usually raise a goat for milk and to deal with leftovers. Electricity started appearing here in 1950 and also changed people’s lives more or less. However, many principles remain the same from the old days. For example, when queuing at water pumps, children will be first, then women, then men. The walls of the house are often painted blue to create a feeling of coolness and repel mosquitoes. In Ghardaïa (pictured), the installation of modern signs or billboards is prohibited. This is how they keep the old city intact. Local regulations require that people in small streets specialize in only one product, for example carpets, fruit, vegetables or gold. The merchants here are not very competitive. Instead, they unite and create strong communities. Bargaining is also “implicitly forbidden” because of the respect between the seller and the buyer. Both parties will agree on a reasonable price from the beginning based on honesty. Another issue of concern for people living in these cities is water. To them, water is more precious than gold. There is a committee dedicated to overseeing the use of water resources. Here, they have penalties for people using more water than is common in society. In fact, from 2008-2017, the M’Zab valley did not have a single drop of rain. That’s why they take the regulations seriously.

This manufacturing company now owns a phone and electronic equipment factory with an annual design capacity of 125 million devices. In the most recent year (2020), VinSmart said it sold 1.95 million smartphones to the market, up 225% compared to 2019 sales (600,000 units). One of the two production components of Vingroup With record-high phone sales, VinSmart also became the third largest smartphone supplier in the domestic market with 12.7% market share. This is the first time a Vietnamese phone brand is in the top of the largest manufacturers and consumers in the market. VinSmart sold more than 1.95 million smartphones to the domestic market and exported 1.3 million units in 2020. Photo: Gemini. Notably, in addition to selling phones in the domestic market, in the past year, VinSmart also for the first time recorded revenue from outsourcing and manufacturing original equipment for foreign partners. In it, the company said it had signed a contract and started exporting smartphones to US carriers and foreign customers, with an output of 1.3 million units last year. Returning to the domestic market, VinSmart has now launched 18 smartphone models in the segments from popular to high-end. In addition, this manufacturer has also begun to expand its product portfolio to other electronic devices such as electronic components, air purifiers, etc. In 2020, VinSmart has also become a partner for manufacturing components. blower components for Medtronic PLC ventilators, exported to the US and Ireland. In addition to the production of phones and electronic devices, VinSmart is also the enterprise in charge of building a technology ecosystem for Vingroup’s real estate projects with three core products, including Smart city (member of Vingroup). smart city), Smart home (smart home) and Smart services (digital services). Currently, VinSmart is the contractor in charge of deploying smart city solutions in all 3 major urban areas of Vinhomes including Vinhomes Ocean Park, Vinhomes Smart City (Hanoi) and Vinhomes Grand Park (HCMC). Manufacturing is not prioritized? In the latest announcement, Vingroup announced that it will close VinSmart’s TV and mobile phone production segments to focus on developing high technology for VinFast. This move follows after Vietnam’s largest private group had to withdraw from a series of previous business activities to focus on industry and technology. In fact, although it is one of the two components forming the production division of Vingroup, VinSmart’s activities are always invested much less than VinFast. Specifically, in terms of both investment scale and business results, VinSmart is still very modest compared to car and electric vehicle manufacturers with the same owner. According to the separate financial report of parent company Vingroup in the first quarter, the original value of Vingroup’s investment in VinSmart is estimated at nearly VND 5,000 billion, an increase of more than VND 2,000 billion compared to the beginning of the year. However, this figure is less than a quarter of the value of Vingroup’s investment in VinFast, reaching VND 22,007 billion at the same time. The scale of investment and production activities of VinSmart is much smaller than that of VinFast. Photo: Hoang Ha. Despite being one of two subsidiaries that received additional capital through direct investment in the first quarter, the value of Vingroup’s investment in VinSmart is currently only fifth and much lower than other businesses like Vinhomes (22,981 Billion); VinFast (22,007 billion); Vinpearl (16,992 billion); Vincomerce Holding (5,928 billion). In previous years, the investment in VinSmart was also in the middle and low group of Vingroup’s long-term financial investments in subsidiaries. Regarding business results, because VinSmart’s operating report has not been published in detail, the company’s revenue and profit is still accounted for in the production department along with VinFast. In 2020, the revenue of Vingroup’s production division (including VinFast and VinSmart) reached over VND 18,000 billion, an increase of more than 80% compared to 2019. In which, the leader of this group said revenue increased sharply in the year. thanks to increased sales of cars and smartphones. However, as planned by the leadership of this group continuously, Vingroup’s production division in the same year had a pre-tax loss of nearly VND 14,000 billion. In the first quarter of this year, manufacturing was also one of Vingroup’s high-growth business divisions along with real estate. Revenue from this activity brought the group a total of VND4,825 billion, up 44% over the same period. However, the business results report by division of Vingroup said that this business segment still has a pre-tax loss of 4,814 billion. With the cessation of smartphone and television production, in the coming time, VinSmart will focus mainly on high-tech development for VinFast and partly on Vinhomes’ real estate projects. In addition, part of the factory will be used to process for partners, the rest will be expanded and adjusted to produce new products.

Established in June 2018, VinSmart is one of the two main companies operating in the Vingroup’s manufacturing division, along with car and electric car manufacturer VinFast. This manufacturing company owns a telephone and electronic equipment factory with an annual design capacity of up to 125 million devices. VinSmart smart electronics factory in Hoa Lac Hi-Tech Park. Photo: Vingroup In Hoa Lac Hi-Tech Park (Hanoi), the complex factory of VinSmart has a total area of ​​up to 15ha, of which, construction area of ​​phase 1 is only 4.8 ha. At the factory in the first phase inaugurated in November 2019, the production area reached 4.5 hectares, including the electronic circuit board manufacturing subdivisions, phone manufacturing and independent research institutes. designed capacity of 26 million devices / year. Half a year after its inception, the company launched its first four smartphone lines. After two and a half years, the total number of VinSmart phone models has increased to 18 lines, of which the first product appeared in the high-end segment, and successfully produced terminals supporting 5G technology. . In 2020 alone, VinSmart said it sold 1.95 million smart phones to the market, an increase of 225% compared to 2019 sales (600,000 units). With record high phone sales, VinSmart also became the 3rd largest smartphone supplier in the domestic market with 12.7% market share. This is the first time a Vietnamese phone brand is in the top manufacturers and consumers in the market. As of early 2021, VinSmart’s distribution network of mobile phones has expanded with 10,000 retail agents, 4 customer care centers and 101 warranty points. Notably, not only consuming phones in the country, last year, VinSmart also recognized for the first time revenue from processing and manufacturing original equipment for foreign partners. VinSmart said that last year it signed a contract and started exporting smartphones to US carriers and foreign customers, with a production of 1.3 million units. In addition, the manufacturer also expanded its product portfolio to other electronic devices such as electronic components, air purifiers … In 2020, VinSmart also became a partner in manufacturing air blower components. supplied to Medtronic PLC’s series of ventilators, exported to USA and Ireland. Not only that, VinSmart is also in charge of building technology ecosystems for its real estate projects with three core products including Smart city (smart city), Smart home (smart home) and Smart. services (number services).

Vsmart Live 4 “make in Vietnam” line of Vinsmart. On May 9, Vingroup officially announced that VinSmart would stop producing TVs and smartphones to focus resources on developing IoT products and Infotainment features for VinFast cars. Mr. Nguyen Viet Quang, Vice President and General Director of Vingroup, said: “The production of smart phones or smart TVs has no longer brought breakthrough capabilities, making a difference for users. The development of smart car, smart home, smart city brings many benefits and outstanding experience. Therefore, we are determined to put all resources into this spearhead. VinSmart factories will continue to produce existing phones and TVs until the end of the product’s life cycle to supply the market. Then part of the factory will be used to outsource to partners, while the rest is expanded to adjust to produce new products. With products sold to the market, VinSmart said it will maintain the warranty and customer care as committed. Vsmart phones sold to the market are still upgraded and updated with software. After stopping production of smartphones, TVs, VinSmart will focus on developing information – entertainment – service (Infotainment) features; research, design and manufacture of electronic components, battery cell systems, complete electric batteries, electric motors for VinFast cars. In addition, VinSmart still retains research on smart cities, smart homes and IoT devices. VinSmart’s smart home solution appeared at a major urban exhibition late last year and has been operated in two major urban areas, Vinhomes Smart City and Vinhomes Ocean Park.

VinSmart will play television and mobile phones Vingroup said VinSmart will focus its resources on developing electronic products and “Infotainment” features for VinFast cars. This is a strategic step to bring VinFast towards its goal of becoming one of the smartest and most convenient electric car manufacturers in the world. According to the new decision, VinSmart will stop the development of televisions and mobile phones, and switch to the development of smart features on vehicles and houses. In which, the focus is on developing information – entertainment – service (Infotainment) features for VinFast cars. With nearly 150 Infotainment features coming soon, VinFast cars will bring different utilities, creating a competitive advantage in the global auto market. In addition, VinSmart focuses on research, design and production of electronic components, electric battery cells, complete electric battery systems and electric motors of all kinds, in order to increase the localization rate. and ensure a high quality supply of VinFast. VinSmart will also continue to promote current research on Smart Cities – Smart Houses and related IoT devices to bring superior living experiences to users. To put all of their energy into a new direction, VinSmart factories will continue to produce existing phones and televisions until the end of the product’s life cycle to supply the market. Then part of the factory will be used to outsource to partners, while the rest is expanded to adjust to produce new products. Regarding products sold to the market, VinSmart commits to maintain the warranty, repair and care as committed until the day when customers no longer use the product. In particular, a part of the phone software design department continues to research to upgrade and update Vsmart phones that have been sold to the market. On May 6, Vingroup announced that it would gather vehicle development forces from overseas VinFast research institutes to its headquarters in Vietnam to ensure the research and development progress and class for new models. Previously, the Group also withdrew from retail, agriculture and aviation to focus on the core priority of cars.

“The production of smart phones or smart TVs has ceased to make a breakthrough and make a difference for users. Meanwhile, the development of smart cars, smart homes, smart cities bring to many outstanding benefits and experiences. Therefore, we are determined to put all resources into this spearhead “, Mr. Nguyen Viet Quang, Vice Chairman and General Director of Vingroup, said. Nearly 3 years in the smartphone market, reaping many successes, Vingroup decided to stop this segment to focus more on VinFast. However, VinSmart factories will continue to produce existing phones and TVs until the end of the product’s life cycle to supply the market. Part of the factory will then be used to outsource to partners, with the rest expanded to make new products. VinSmart will also maintain the warranty and customer care as committed with the products sold to the market. Vsmart phones sold to the market are still upgraded and updated with software. According to a representative of Vingroup, after stopping production of smartphones and TVs, VinSmart will focus on developing information – entertainment – service (Infotainment) features; research, design and manufacture of electronic components, battery cell systems, complete electric batteries, electric motors for VinFast cars. VinSmart will also retain research on smart cities, smart homes and IoT devices. VinSmart’s smart home solution appeared at a major urban exhibition late last year and has been operated in two major urban areas, Vinhomes Smart City and Vinhomes Ocean Park. VinSmart was born in June 2018, starting with the production of smartphones with the Vsmart brand. Nearly 3 years of development, Vsmart introduced to the market 19 phone models and 5 TV models.

VinSmart decided to stop producing phones and televisions to focus on VinFast car production. VinSmart Research and Production Joint Stock Company (VinSmart) will turn to developing smart features on vehicles and houses. In which, the focus is on developing information – entertainment – service (infotainment) features for VinFast cars. With nearly 150 infotainment features coming soon, VinFast cars will bring different conveniences, creating a competitive advantage in the global auto market. The second task, VinSmart focuses on the research, design and production of electronic components, electric battery cells, complete electric battery systems and electric motors of all kinds, in order to increase the domestic rate. and ensure a high quality supply of VinFast. In addition, VinSmart will also promote current research on smart cities – smart homes and related IoT (internet connection of things) devices to bring superior living experiences to users. To put all of their energy into a new direction, VinSmart factories will continue to produce existing phones and televisions until the end of the product’s life cycle to supply the market. After that, part of the factory will be used to outsource to partners, the rest is expanded to adjust to produce new products. Regarding products sold to the market, VinSmart commits to maintain the warranty, repair and care as committed until the day when customers no longer use the product. In particular, a part of the phone software design department continues to research to upgrade and update Vsmart phones that have been sold to the market. Mr. Nguyen Viet Quang, Vice Chairman and General Director of Vingroup, said: “The production of smart phones or smart TVs has no longer brought breakthrough capabilities, creating different values ​​for users. Meanwhile, the development of special smart cars, smart houses, even the creation of smart cities … will bring many benefits and outstanding experiences to mankind. Therefore, we are determined to put all resources into this spearhead “.

According to the new decision, VinSmart will stop the development of televisions and mobile phones, and switch to the development of smart features on vehicles and houses. In which, the focus is on developing information – entertainment – service (Infotainment) features for VinFast cars. With nearly 150 Infotainment features coming soon, VinFast cars will bring different utilities, creating a competitive advantage in the global auto market. The second task is to focus on the research, design and manufacture of electronic components, battery cells, complete electric battery systems and electric motors of all kinds, in order to increase localization rates. and ensure a high quality supply of VinFast. VinSmart is one of the two main enterprises in Vingroup’s production activities. Photo: Le Trong. In addition to focusing on VinFast, VinSmart will also continue to promote current research on Smart City – Smart Home and related IoT devices to bring superior living experiences to people. use. To put all of their energy into a new direction, VinSmart factories will continue to produce existing phones and televisions until the end of the product’s life cycle to supply the market. Then part of the factory will be used to outsource to partners, while the rest is expanded to adjust to produce new products. Regarding products sold to the market, VinSmart commits to maintain the warranty, repair and care as committed until the day when customers no longer use the product. In particular, a part of the phone software design department continues to research to upgrade and update Vsmart phones that have been sold to the market. “The production of smart phones or smart TVs no longer brings the ability to break through and create different values ​​for users. Meanwhile, the development of particularly smart cars, smart homes, even the creation of smart cities … will bring many benefits and outstanding experiences to mankind. Therefore, we are determined to dedicate all resources to this spearhead ”, said Mr. Nguyen Viet Quang, Vice President and General Director of Vingroup. On May 6, Vingroup announced that it would gather vehicle development forces from overseas VinFast research institutes to its headquarters in Vietnam to ensure the research and development progress and class for new models. Previously, the Group also withdrew from retail, agriculture and aviation to focus on the core priority of cars.

In our testing, the iPhone 12 was the fastest app-loading iPhone in most cases, followed by the iPhone XR. The iPhone 11 is an end-to-end regular model. When Nick Ackerman opened Mortal Kombat, a heavy mobile game app, the iPhone XR suddenly opened the app faster than the iPhone 11 and iPhone 12. Photo: Nick Ackerman According to Geekbench scores, iPhone 11 scores the worst. Specifically, the iPhone 11 has a single-core score of 794 points, while the numbers of the iPhone XR and iPhone 12 are 1,103 and 1,478 respectively. In the multi-core test, iPhone 12 suddenly rose to the top position with 2,435 points. The iPhone 12 score was 2,339, while the iPhone 11 was only 1,271. Photo: Nick Ackerman According to iDropNews, there could be many reasons for this. Since iOS 14.5.1 has only just been released, it is likely that there are still minor flaws that affect the performance of the iPhone 11 and 12, while having a positive effect on the iPhone XR.

Lenovo’s Legion 2 Pro lineup is also known as Savior 2 Pro, a literal “savior” phone for this smartphone maker. Attracting attention thanks to its unique design with 2 6-sided curved glass, Iori key, 2 fans on the back and the camera “indent”, Legion 2 Pro aims to the gaming experience of users. However, shortly after the first product press conference on April 8, a number of videos of the Legion 2 Pro experience published to test the durability of this gaming smartphone brought a feeling of disappointment for many. people. Not only is the design too fragile, easy to fold when there is strong impact force, can be broken with your bare hands, the fingerprint module under the screen of the Legion 2 Pro is also considered to be quite unusual. In addition, the phone screen is also easy to scratch with only level 6 Mohs (hardness), making public concerns about the durability of the product. Business by “thinking” Lenovo has been passively following the trends of the consumer market and has been a bit immature in this area for a long time. In 2002, Lenovo acquired a 60% stake in Xoceco’s smartphone business and announced its official entry into the mobile phone market. Compared with other brands, Lenovo entered the phone market by way of “acquisition” without much practical experience. In 2008, a wrong decision to sell Lenovo Mobile to some private equity funds led by Hony and Hony Capital for $ 100 million, at this point, smartphones started to grow rapidly. In 2009, Lenovo Corporation spent $ 200 million to buy Lenovo Mobile from Hony, after the merger, the two have completely different operating systems. This also shows that the power of Lenovo PC does not show the strength of Lenovo Mobile. Until this year, at the shareholders’ meeting in mid-April, Lenovo Executive Vice President and Chairman Liu Jun just started the “Dragon Tiger Plan, which emphasizes development of the computer segment. As for mobile phones, Lenovo focuses only on two groups of customers: business people and gamers. The Legion 2 Pro is easily broken with bare hands Where is the outlet for Lenovo mobile phones? Since entering the mobile phone industry, the rigid imposition of a computer business mindset has left Lenovo at a disadvantage in its marketing and operations strategy. Due to being too reliant on carrier sales channels, under the siege of quality brands, Lenovo’s carrier bubble has also gradually dried up. Even the acquisition of Motolora did not help Lenovo enter the high-end phone market, making the R&D process constantly restructuring and the brand’s market promotion so far is one of the challenges. not small. From a mobile phone perspective, Lenovo’s pace of innovation on the human side is not keeping up with the pace of market development. Finding a foothold will not be able to exit if Lenovo continues to maintain the old “growth concept” and business mindset as before. Of course, a recent move aimed at customers in the mid-range segment, to compete with some other phone models with lower prices may be a reasonable choice at this time. But even with the “savior” phone model, the Legion 2 Pro, there are still disadvantages as mentioned, it is not clear whether this product can satisfy the tastes of the user or not. exit for Lenovo thanks to the smartphone gaming business is still too difficult to answer …

Price list of Xiaomi phones in April 2021: : 21.99 million dong. Xiaomi Mi Note 10 Pro: 14.99 million VND. Xiaomi Mi 10T Pro 5G: 128 GB version: 11.99 million VND. 256 GB version: 12.99 million dong. Xiaomi Mi Note 10 Lite: 9.99 million VND. Xiaomi Mi 9T: ROM version 64 GB: 7.99 million VND. ROM version 128 GB: 8.49 million VND. Xiaomi Mi 10T Lite 5G: 7.99 million VND. Xiaomi Poco X3 Pro. Xiaomi Poco F3 5G: RAM version 6 GB / ROM 128 GB: 8.99 million VND. RAM version 8 GB / ROM 256 GB: 9.99 million VND. Xiaomi Mi 11 Lite 4G: 7.99 million VND. Xiaomi Poco X3 Pro: RAM version 6 GB / ROM 128 GB: 6.99 million VND. RAM version 8 GB / ROM 256 GB: 7.99 million VND. Xiaomi Redmi Note 9 Pro: RAM version 6 GB / ROM 64 GB: 6.49 million VND. RAM version 6 GB / ROM 128 GB: 6.99 million VND. Xiaomi Poco X3 NFC: 6.99 million VND. Xiaomi Redmi Note 9S: 5.99 million VND. Xiaomi Redmi 9T: 4 GB RAM version: 3.99 million dong. 6 GB RAM version: 4.99 million VND. Xiaomi Redmi Note 8 64 GB ROM version: 4.49 million VND. Xiaomi Redmi 9: 3.99 million VND. Xiaomi Redmi 9C: RAM version 2 GB / ROM 32 GB: 2.49 million VND. RAM version 3 GB / ROM 64 GB: 2.79 million VND. Xiaomi Redmi 9A: 1.99 million VND.

TCL introduces the Fold ‘n Roll concept, phones with foldable and foldable screens. Photo: TCL The mechanism of action of the displays that TCL will use is that they have a next-generation hinge that supports both folding and scrolling. This will alter the smartphone’s aspect ratio making it more suitable for work. TCL is racing to become the world’s largest display manufacturer and supplier with leading technologies, from large-sized television screens to mobile phone screens. These foldable, flexible displays are still in the high end of the market, just as Samsung has introduced foldable screens like the Galaxy Z Flip and Z. Fold 2 cost is still high. However, what concerns consumers is the quality of this screen, TCL contacted its partners to use glass instead of plastic to increase the durability of the screen. There are not many specifications on this 3-in-1 model from TCL and it is not clear whether the Fold n ‘Roll concept will soon hit the market or not, but TCL has plans to launch a phone line with foldable flexible screens later this year. The rollable screen concept was also introduced by LG earlier this year, but with the phone maker withdrawing from the mobile phone business, TCL or some other phone makers will are leaders in flexible display technology and hope it will be available in mid-range phones in the future.

“Core Tips”

Domestic mobile phone manufacturers have seized the high-end market and successively launched high-end series of mobile phones, with prices soaring. The high-end route is still taking pictures, endorsements and making chips, all of which are the paths that Huawei has taken. It is an insurance approach, but it also lacks new ideas. Huawei’s high-end route is already 5 years ago, and the Chinese mobile phone market needs new tricks.

Author｜ Ma Hui

Edit｜ Zhang Yang

The high-end war of domestic mobile phones has entered a white-hot state.

On March 11, OPPO released FindX3, which attracted the endorsement of Wenqing master Jiang Wen, which enriched OPPO’s temperament. Ten days later, OnePlus released the 9 series in a high profile, and the hot search on Weibo couldn’t stop. After another 5 days, Xiaomi held its first spring conference, and brought Mi11UItra and a folding machine to screen the circle of friends.

Everyone is doing the same thing: hitting the high end.

The domestic high-end mobile phone market has been dominated by Samsung and IPhone for a long time. Domestic mobile phone manufacturers can only fight in the quagmire of low prices. After Huawei rushed out for a short time, it was suddenly hit by technical sanctions and was forced to withdraw from the competition in the high-end market. This leaves a window of space for the high-end market.

This time, domestic mobile phone manufacturers seized the opportunity for upward assault. At the end of 2020, OPPO announced that it would take the All For One product route and break the game with FindX3. OnePlus announced that Shigekura’s offline channels are “no longer small but beautiful.” Lei Jun accelerated the launch of Mi 11, and domestic mobile phone manufacturers are all betting on high-end.

High-end products have become more expensive, more cameras, and higher pixels. The practice of raising the brand’s grade is nothing more than cooperating with well-known camera manufacturers, looking for big names to endorse, and making chips.

It seems that domestic mobile phone manufacturers are just copying Huawei’s old way of hitting high-end, and they have not made new moves.

1. Propaganda by the boss, endorsement by big coffee

The impact of Huawei’s core shortage will be apparent at the end of 2020. In the fourth quarter, shipments fell sharply by 42%. In the first half of the year, Huawei also occupied 44.1% of the high-end mobile phone market in China, surpassing Apple’s ranking first.

Huawei’s contraction leaves behind a large high-end market, while the space for China’s high-end market continues to grow. According to IDC data, the market share of China’s high-end smartphone market in the second quarter of 2020 is close to 40%.

With the growth of the high-end market, Huawei has withdrawn from the competition, leaving domestic mobile phone manufacturers with the best opportunity for high-end. At the end of 2020, Xiaomi, Huawei, OPPO and VIVO respectively launched 4 new models, all priced at three or four thousand yuan.

In the New Year’s speeches, mobile phone manufacturers have raised high-end to unprecedented heights.

OPPO Chen Mingyong announced that he will be among the first echelon of high-end flagship phones and break the game through FindX3. Chen Mingyong clearly recognizes that 2021 is the battlefield for high-end flagship aircraft, because the voice of opponents is not low.

At the end of the year, OnePlus, which had always kept silent in the country, increased its propaganda efforts at the end of the year. In his internal letter, Liu Zuohu asked employees to be ambitious and determined. After the release of OnePlus 9 in March, Liu Zuohu frequently appeared in public places, intensively mentioning that he would be a market upgrader and hit the top of high-end mobile phones.

The founders shouted and invited big-name celebrities to the platform to enhance the brand’s tone. OPPO took the lead in launching FindX3 with Jiang Wen. On Weibo start-up pages, subways, and bus stations, you can see Jiang Wen’s gentle face wearing tortoiseshell glasses with a smile on the corners of his mouth. Inviting Master Wenqing to bless, OPPO’s attempt to tear off the label of “factory sister machine” is very obvious.

OnePlus invited Hu Ge and Zhou Xun to endorsements. Netizens said, “It feels like OnePlus’ mobile phone is suddenly’up to the next level'”.

Domestic mobile phones abandoned their fascination with traffic stars. OPPO once signed more than 10 big-name celebrities such as Yang Mi, Di Lieba, Li Yifeng, TFboys, and Yang Yang. VIVO’s celebrity endorsements are among Lu Han, Peng Yuyan, Cai Xukun, and Lisa, and they have changed soup without changing medicine for many years.

Abandoning the merchandising logic of who is hot and who is the endorsement, domestic mobile phones take advantage of the strength of the big coffee, hoping to build a high-end brand awareness.

Xiaomi invited the original Kenza to design a new logo, changing Xiaomi’s impression of “cost-effectiveness” from the outside to the inside, creating a sense of technology and a sense of the future, and doing a thorough brand upgrade. At the Xiaomi press conference, Xiaomi took the opportunity to sell Xiaomi 11Ultra starting at 5,999 yuan, and also announced Xiaomi’s decision to build a car.

It can be said that battles in the high-end mobile phone market are one after another.

In addition to publicity, each company has also made corresponding adjustments in its products. VIVO confirmed the three thousand yuan and four thousand yuan files for X and flagship NEX. OPPO reorganized the product line, upgraded the R series to Reno and Find to FindX, and determined the parallel route of the two products.

After going through the chaotic Note and Max era, Xiaomi saved the digital series in the mid-to-high-end cost-effective way, and Mix explored upwards.

From the inside out, to the transformation of the product side, domestic mobile phones are all working towards the high-end.

1. Taking photos is easy to learn, cultural output is lame

It is a consensus in the industry that heap hardware cannot be high-end, but high-end configuration is essential.

If you look at the vivoX60, OPPOFindX3, OnePlus 9, Xiaomi 11Ultra recently released by mobile phone manufacturers, three of them are flagship phones with standard Snapdragon 888, and the performance and selling points are similar. The most important imaging system has 100 million pixels and 50 million wide-angle. , X times digital zoom, even microscope mode, professional periscope telephoto, the camera changes from one to four, and easily 1 billion colors, 60w or more fast charge, pan-tilt anti-shake has become standard.

The rest is design, feel, and even labeling. For example, who can be the first to put the title of “Android Machine King” on himself. Similar labels include “Video Machine King” and “Android Light”.

When the technical parameters had already been internalized and could not be self-certified, mobile phone manufacturers began a cross-border alliance, VIVO teamed up with Zeiss, OnePlus and Hasselblad.

This kind of high-end advanced route that seems to add points is actually not a new practice.

In 2016, Huawei succeeded in getting Mate7 out of the circle through a cross-border joint method. On the camera, Huawei invited Leica to work with Leica to polish the “Leica lens” and install it on a Huawei mobile phone. This is the first time that a mobile phone has the camera’s aperture and blur function, and it has taken advantage of the trend of “Young People’s Number One”. “Taiwan Leica” marketing slogan.

This successful endorsement enabled Huawei to take advantage of its camera technology, coupled with the precise high-end positioning of the Mate and P series, the gradual maturity of Kirin chips, and the output of soft marketing, Huawei has established itself in the high-end market in 5 years.

Put Huawei’s high-end road aside and compare it with the current high-end practices of domestic mobile phone manufacturers. Whether it is from cross-border friendship, playing camera cards, or changing endorsements, the once successful Huawei has become a target of “plagiarism.”

However, it is not special to pull old-brand cameras to do endorsement. No matter which domestic mobile phone manufacturer is, it is difficult to break through just by pulling the endorsement of the camera manufacturer and refreshing the parameters like the original Huawei.

And what really dominates the user’s mind is the soft output. In contrast to Apple, this mobile phone company, which never takes parameters as a selling point, dominates the minds of users with high standards of quality and geek spirit. In 2015, Huawei began to create the “Huawei Dream”, created a short piano girl “Dream It Possible” overseas, laid out “ballet feet” advertisements, and invited the ball king Messi to endorse, telling the cultural foundation of Huawei’s struggle and battle. It laid a solid foundation for Huawei’s high-end development.

The same is soft output. Huawei has created the “Jazz Life”, “The Gentleman Rulan”, and “The Years Are Like Water” series of business propaganda films, which accurately encloses the elite group for Huawei. This is precisely the fact that the manufacturers who have been fighting for many years in the low-priced market have not made up for it. Qi’s shortcomings.

The road to high-end domestic mobile phones requires more exploration than taking pictures.

1. It’s not so easy to make chips

The hardware configuration is getting mature day by day, but in terms of core technology, each company is still struggling.

Especially under the predicament of global core shortage, even if Xiaomi announced the first release of the Snapdragon 888 chip, the price-performance ratio of Xiaomi 11 outperformed the late OnePlus 9, but it still has to face the problem of core shortage.

According to an industry insider, in the global shortage of cores, mobile phone manufacturers not only need to place an order first, but also need to grab the goods if they want to get the components. The amount of goods distributed by each company is variable and limited.

Huawei is the chip to achieve a breakthrough. For domestic mobile phone manufacturers, the chip is a must for high-end.

However, there is a price to pay for making chips. In 2014, Huawei’s first chip, K3V2, was applied to a variety of models, but it would freeze within two months. Huawei also left the impression of “Giga” at that time.

K3V2 also accumulated experience for later Kirin chips. In 2015, Huawei P9 equipped with Kirin 955, becoming Huawei’s first flagship machine with sales exceeding 10 million. Kirin chips slowly developed, reaching the top Kirin 9000 in 960, 970, and becoming the core competitiveness of Huawei’s high-end flagship Mate and P series.

Behind this is huge R&D investment. Huawei started to make mobile phone processors in 2009. According to Huawei’s 2020 Intellectual Property White Paper, in the 10 years from 2010 to 2019, Huawei has invested a total of US$90 billion in research and development expenses. According to the ranking of enterprise R&D investment released by the China Business Industry Research Institute, Huawei ranked first with 131.7 billion yuan in 2019, surpassing Alibaba, China Mobile, Baidu and JD.com.

Huawei has launched a HiSilicon in 10 years. It is a bottomless investment to make chips. Mobile phone manufacturers have to work hard on chips when they are hitting the high-end.

OPPO has established a semiconductor company and hired grassroots engineers from Spreadtrum and Huawei. In the spring and autumn recruitment of fresh graduates in 2020, OPPO spends a lot of money to recruit people, and the salary is 2 times higher than the average salary. This makes semiconductor insiders nervous and expecting, “It’s better to be willing to spend money than not to spend it.”

However, the industry is holding a wait-and-see attitude on whether OPPO can successfully make cores. Because the engineers recruited came from different companies, OPPO was reported to be incompatible with the team. On a professional website in the semiconductor industry, suspected internal engineers caused controversy on the internal posts of OPPO core manufacturing, mainly due to the division of labor.

Xiaomi started to make chips in 2014 and only produced a small chip in 2021. The hardship is self-evident.

What’s more cruel is that when Huawei originally developed chips, Apple and Samsung were still using third-party chips. Now Apple uses self-developed chips. Samsung will restart its self-developed chip project plan in 2020. Domestic mobile phone manufacturers want to improve performance, Surpassing them in experience is more difficult than Huawei.

High-endization can not be easily achieved by combining a big name or asking a big coffee to endorse it. The R&D and value output behind it are all a long-term process. Domestic mobile phone manufacturers seem a little anxious, and they have not yet made the path of Huawei’s high-endization. rely.

Vice Chairman of Huawei, Rotating Chairman Xu Zhijun

He believes that as long as the HiSilicon team is still there, continue to do chip research, develop and accumulate for the future, one day it will still be able to solve the current dilemma.

Xu Zhijun also shared the performance of Huawei in 2020 at the analyst conference. Huawei’s 2020 sales revenue was 891.4 billion yuan, a year-on-year increase of 3.8%, and its net profit was 64.6 billion yuan, a year-on-year increase of 3.2%.

Xu Zhijun said that in 2021, Huawei will still face challenges, including US sanctions on Huawei, repeated epidemics, and uncertainty caused by geopolitics. For Huawei, it needs to optimize its industrial portfolio and enhance its resilience.

HiSilicon’s self-developed IP, precipitation technology

Due to U.S. sanctions, TSMC and other foundries will not be able to produce chips for Huawei since September 15, 2020. No matter 5nm, 7nm mobile phone chips or 16nm, 28nm (including HiSilicon’s self-developed TWS headset Bluetooth chip), they will Production is prohibited.

Regarding the current status of the Huawei HiSilicon team, Huawei announced its 2020 performance in Shenzhen on the afternoon of March 31. Huawei’s rotating chairman Hu Hou said that the HiSilicon team is still stable.

At the Huawei Global Analyst Conference on April 12, Huawei’s vice chairman and rotating chairman Xu Zhijun bluntly stated that the chips currently designed by HiSilicon cannot be produced, and Huawei’s positioning of HiSilicon is not a profitable department, so it will Continue to raise HiSilicon and continue to do research on chip design until it breaks through the predicament.

A chip design practitioner told reporters: “Huawei HiSilicon still has a lot of measures to deal with sanctions, including the outsourcing of HiSilicon, or the establishment of a production line not restricted by the United States by a company within the United Nations, or waiting for the domestic semiconductor ecosystem. Mature. Combine more points and seek breakthroughs.”

“Hisilicon has subdivided departments, which are divided according to the process nodes and product positioning used. Some departments are less affected, and some departments have a greater impact.” The chip designer said.

A HiSilicon insider Zhang Jun (pseudonym) revealed that HiSilicon transferred the 2020 freshmen who originally designed the chip directly, and most of them went to the computing product line. “HiSilicon’s business contraction is affirmative, and the new employees of the Kirin chip department after July 2020 will also be transferred.” Zhang Jun told reporters.

However, Zhang Jun pointed out that the core strength of the HiSilicon team is still stable. It only transfers some freshmen or new employees to businesses that are not significantly affected by the sanctions based on the volume of business. The core strength of the original team is still doing the key. The basic IP research and development.

“It is expected that in the coming years, the workload of HiSilicon employees will be heavier, and the income may also be reduced to a certain extent. The reason is that under US sanctions, many IPs purchased in the past will need to be redesigned by themselves, and the short-term workload will increase. Great, but this is also an opportunity for employees to improve their abilities.” Zhang Jun explained the reason.

The impact of sanctions on HiSilicon is still relatively large. The decline in business volume will inevitably bring about certain insider changes, and the increase in salary ranks will slow down, and the workload will increase. This cannot be denied.

However, from the perspective of employees, working in HiSilicon is still the best choice to obtain good ability enhancement and career development prospects. “As long as the company is willing to continue to sign a contract with me, I will continue to do it!” Zhang Jun expressed The voice of most HiSilicon employees.

At the Huawei company level, Xu Zhijun also expressed his determination to continue to support and “provide” HiSilicon. Even if HiSilicon’s business has fallen sharply in recent years, relying on Huawei’s revenue and volume in other areas, there will be no major problems in maintaining HiSilicon’s operations.

In addition, I took advantage of this opportunity to immerse myself in self-developed IP, optimize the platform, settle the research and development results and experience, and wait for the opportunity to break through.

Mobile phones are out of stock, Hongmeng IoT is on the top

In 2020, limited by the U.S. ban, Huawei’s mobile phones face coreless usability, and the Honor brand will be split and independent.

However, looking at Huawei’s finances in 2020, Huawei’s consumer business will still generate 482.9 billion yuan in revenue in 2020, achieving a year-on-year growth of 3.3%. This was mainly due to the rapid growth in sales of PCs and tablets, which offset the decline in sales of mobile phones.

“All-scenario IoT devices equipped with the Hongmeng system will become a new growth point for Huawei in 2021.” said Liang Ming (pseudonym), a Huawei dealer.

Huawei’s consumer business still adheres to the “1+8+N” full-scenario smart life strategy. It will focus on the “1” of mobile phones and focus on the “8” (tablets, PCs, wearables, HD, AI speakers, headsets, VR, cars). Machine) and “N” (Pan IoT) growth potential.

Since chips cannot be produced, Huawei relies on inventory to maintain its mobile phone business, and it cannot supply large quantities to the market. Liang Ming told reporters: “There are many popular models that are out of stock, such as the Mate 40 series, which is out of stock for a long time.” However, many dealers have turned to customers to recommend Huawei’s smart ecological products, such as smart watches, PCs, and tablets. Wait.

“The growth rate of consumer business last year did not meet expectations. Huawei’s terminal business has been advancing by leaps and bounds, but last year due to supply problems, mobile phone sales were affected and sales declined.” Huawei’s rotating chairman Hu Hou said, consumer business The slowdown in growth is mainly due to supply issues.

According to data from the research organization CINNO Research, in January this year, Huawei, after the spin-off of Honor, only ranked fourth in domestic shipments. According to the forecast of Strategy Analytics, in 2021, Huawei’s global shipments will not even enter the top five and will be classified as “other”.

Source: Couterpoint

According to Counterpoint’s latest statistics, in February 2021, Huawei’s global market share was only 4%, but it should be pointed out that in the past, Huawei’s mobile phone global market share was calculated together with glory. When Honor is split, the chip is still in short supply. Huawei must plan to increase the volume so as to maintain its voice and popularity in the flagship mobile phone market.

From the perspective of consumer business, despite the decline in mobile phone shipments, Huawei’s wearable device shipments in 2020 increased by 50% year-on-year to 43.5 million units, ranking third in the world and first in China. In addition, sales of products including PCs and tablets also increased by 65% ​​year-on-year. Hu Hou pointed out that this partly offset the decline in mobile phone sales.

Hu Hou pointed out that this year’s supply situation is still not clear and it is difficult to predict what will happen to the mobile phone business, but the flagship model originally planned to be launched will not change. The implication is that the P50 series and even the Mate 50 series in the second half of the year are already in the plan. I believe it will still be equipped with the Kirin 9000 chip, and the Hongmeng system will be used for the first time.

In the coming time, Huawei still believes that its flagship high-end mobile phone will maintain a certain lead. In addition, Huawei’s consumer business includes not only mobile phones, but also other consumer products, and it has always created a full-scene experience.

The Hongmeng system is the key to the software for building a full-scene ecosystem. It is a distributed operating system oriented to full-scenarios. It has been used in large screens, cars, and other fields, and will also be logged on to mobile phones this year. Hu Hou revealed that more than 20 hardware manufacturers and more than 200 software manufacturers have participated in the relevant R&D cooperation of Hongmeng System.

“It is believed that Huawei’s mobile phone-based business structure will undergo certain changes to preserve the roots of mobile phones, based on ICT connection technology, and relying on the development of the Hongmeng system to gradually build multiple IoT scenarios such as PCs, bracelets, and smart screens. Ecology.” Liang Ming put forward his own opinions.

Looking forward to the global restoration of industrial chain cooperation

In 2021, Huawei’s two major business directions will not change: one is to focus on ICT infrastructure and act as an enabler of social digital transformation; the other is to focus on consumers and create a full-scenario smart life experience. Huawei is still stuck with the US sanctions and bans, and it also calls for the resumption of global industrial cooperation.

Hu Hou said that in the past two years, in response to sanctions, Huawei has invested considerable resources in purchasing chips to meet customer needs, especially the chip inventory required by TO B users. He pointed out that the industry chain situation based on global cooperation will still be the mainstream of the industry, and Huawei will insist on open cooperation and innovation.

Regarding the current lack of order in the semiconductor supply chain, Xu Zhijun believes that the current shortage of chips and rising prices are due to the de-globalization of the semiconductor supply chain, which has led to an increase in the cost of the global chip industry.

In the past three years, the United States has imposed three rounds of sanctions on Huawei, which have continued to affect and hurt Huawei. The sanctions not only harm Huawei, but also have an impact on global semiconductors, destroying the performance of the global industrial chain, and allowing more countries and individuals to consider semiconductor supply chain security issues. For example, many countries such as Europe are taking measures to increase the autonomy of semiconductors. U.S. sanctions have caused all companies to change from “hoping to achieve zero inventory” to now hoarding stocks under panic, causing tension in the supply chain.

Xu Zhijun believes that the current price increase of chip foundry, the price increase in the next few years (chips, electronic products) is a predictable thing. Sanctions are evolving into global and industry-wide supply shortages, and the future economic crisis caused by it is still unknown.

The current global shortage of automotive chips appears to be caused by the imbalance between supply and demand caused by the epidemic, but the more internal reason is that the system stability of the global supply chain is gradually being eroded. “In the future, it is possible to split the supply chain into the US system and the non-US system. Of course, this is a situation that no one wants to see.” Chen Yuenan, a senior analyst at Jiwei Consulting, analyzed.

Therefore, whether the supply chain can be improved in the future still depends on the cooperation and repair of the international chip industry chain, and it is the essence of restoring the global industry chain cooperation.

(Proofreading/SKY)