The trick that is considered very dangerous today is that reactionary objects fake official information pages, using tricks to create fake websites, fanpages, blogs, facebook, taking the names of agencies. , individual leaders of the Party, State and a number of departments, ministries, branches and localities to spread fake news, bad news, toxic, to cause conflicts, internal divisions, even many websites and blogs Facebook posts information and images very deeply about internal issues, causing skepticism and confusion among officials, party members and the people. For example, the recent fake fan page “Central Propaganda Department” is an example. This fake fanpage has attracted hundreds of likes, hundreds of followers and posted unreliable information. More dangerously, on the social network youtube, with just a simple search, users can access thousands of videos with content related to Party and State personnel; fabricated, slanderous, libelous and defamatory information about Party and State leaders. However, many of these videos, although presented as a news report by the media, in fact the content inside is speculation, fabrication, and false information about standardization work. congress, especially the Party’s personnel work. To create trust for viewers, the subjects are also willing to create their own logos, using images of Party and State leaders, and then attach them to sensational headlines. Leaders of Thanh Hoa Provincial Police spoke at a meeting of the 35 provincial Steering Committees on protecting the Party’s ideological foundation and fighting against wrong and hostile views. Not only appropriating the people’s trust, the deeper purpose of reactionary and hostile forces is to sabotage the Party and State, divide the Party and State with the People, and sabotage the great unity bloc. nation. Detecting and identifying sophisticated tricks and schemes of reactionary objects in order to take measures to fight and oppose is one of the top priority tasks of the current functional forces. The authorities recommend that, in order to avoid falling into the extremely sophisticated “information trap” of hostile forces, each citizen himself needs to stay awake, raise vigilance, properly identify and proactively prevent prevent, fight, prevent, and expose distorting claims of hostile forces. When approaching websites, it is necessary to be vigilant, verify and compare information with official sources, absolutely do not share or comment on articles of unknown source, first of all to protect themselves, then contribute to creating the spiritual strength of the community, firmly defending the ideological foundation of the Party against the plots of “peaceful evolution” by opportunists and reactionaries.

1. Most toilets are made of porcelain Illustration. The first reason is simply because the toilet is made of porcelain, and porcelain is white. This is a good, durable material. After firing, porcelain has a glossy surface like glass, water resistant and anti-fouling. Therefore, it is easier to clean toilets even though they are white. Of course one can make the toilet a different color if color is added before the glaze in the kiln dries. However, making white porcelain toilets is still easy and cheaper. 2. White gives a clean feeling According to color theory, color can affect our emotions in many ways. Although there may be differences in the way colors are perceived due to differences in culture, generation, etc., white is often associated with safety and cleanliness. Therefore, the walls of bathrooms and hospitals are often painted white. It creates the feeling of a clean, sterile space. At the same time, dark colors like black or brown are often associated with negativity. Other bright colors, even though they bring a positive feeling, cannot create a feeling of cleanliness as white. Therefore, white is the ideal color for bathrooms and toilets. According to research, in the early 20th century people, beautiful and ornate toilet designs appeared, but it can be seen that they are still not as eye-catching as the classic white toilet model and cannot be replaced. The white toilet is a neutral and bright color, which can match the toilet no matter how big or small. The classic design of white toilets is also suitable for all types of design.

According to Professor, Dr. Pham Quang Minh, former Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, this is a very complete, comprehensive and profound article on the Party’s views. Communist Vietnam for the basic and most important contents of the Vietnamese revolution since the country was peaceful, independent and unified until now. That is the problem of building socialism and the path to socialism of the Vietnamese nation. In the article, the General Secretary posed the most crucial and decisive questions of the Vietnamese nation today, such as: What is socialism? Why did Vietnam choose the socialist path? How and how to gradually build socialism in Vietnam? According to Professor, Dr. Pham Quang Minh, the meaning of the article must be recognized, evaluated and considered in the current practical context, associated with three important factors. Firstly, the article was published on the eve of the election of deputies to the XV National Assembly and People’s Councils at all levels for the 2021-2026 term, that is, before an event of great significance, on the 23rd of this month. In May 2021, voters nationwide go to elect their representatives to the country’s highest authority. The General Secretary wants to remind everyone that it is not anyone else but the voters, who must raise their sense of responsibility and wisely choose talented and virtuous people to be elected to the National Assembly. Because this is the agency that makes important decisions about the path we have walked, the achievements we have achieved and will be the place to solve difficulties and challenges in the future. Secondly, the article was born in the context that our country celebrates the 131st birthday of President Ho Chi Minh, the founder of the State of Vietnam, the leader and teacher of the Vietnamese revolution. We review, look back on what we have done and the way to go. Thirdly, this is also an opportunity for the General Secretary to clarify his views and clearly define Vietnam’s position on the issue of socialism in Vietnam, in order to criticize wrong views, smear and distort the Vietnamese government. hostile forces in order to lower the Party’s prestige, sow distrust and shake people’s faith in the nation’s path to socialism. Sharing about the content of the article, Professor, Dr. Pham Quang Minh emphasized that the article has analyzed and clarified 5 new important points. First of all, the General Secretary affirmed that the achievements of capitalism are undeniable and that these are the achievements and common progress of mankind and therefore we need to be selectively absorbed. This is very important, because from time to time, there are also some people who think that everything that belongs to feudalism, capitalism, and the old regime is evil, wrong and comes to a clean denial. That is a conservative view, heavily colored with ideological confrontation, clearly distinguishing between us and the enemy, friend and enemy, what is good for us, and what is in the enemy’s is also bad. We recognize that capitalism has never been as global as it is today and has also achieved many great achievements, especially in the field of emancipation and development of productive power. science and technology development.” Second, when talking about socialism, the General Secretary mentioned three aspects, three connotations, and three qualities of socialism. It is socialism as a doctrine, a movement and a regime. Such a view of socialism is very scientific, multidimensional and comprehensive. Because, if one sees socialism only as a movement, it is easy to fluctuate because of the “up or down” of that movement. If we only look at socialism as a doctrine, it is easy to see that it is “sclerotic, dogmatic, backward”. And if you look at it as a regime, I am afraid that the reality in the Soviet Union and Eastern European countries makes it easy to doubt. Third, we often say that Vietnam went to socialism, ignoring the capitalist development stage, but in this article, the General Secretary pointed out, ignoring the capitalist development stage. that is, only ignoring the limitations of capitalism such as oppression, injustice, exploitation, and vices, but not ignoring the achievements of civilized values ​​that mankind has achieved in the period of capitalist development. capitalism and selective inheritance. We need to be wise, sober and selectively inherit the achievements and values ​​of civilization that humanity has achieved such as technology, economics, medicine, etc. Fourthly, Professor, Dr. Pham Quang Minh also said that, in the article, building socialism according to the General Secretary is creating a new type of society in terms of quality, which is unlike any other model. any picture in the world. Or the socialist-oriented market economy is a theoretical breakthrough. Those things are typical of Vietnam, only of Vietnam. Professor, Dr. Pham Quang Minh said: “This is the biggest challenge for Vietnam because if it has to build a completely new type of society that has not been found in the world, it will be extremely difficult and challenging, because Because we can’t learn from the experience of those who went before, we have to be the ones to pave the way to “exploit the mountain and break the stone”. But we can do it, because just like in the period of the American Resistance War, many countries are afraid of the US, don’t dare and don’t know how to fight the US? But we have researched, pondered, studied and made the determination that we can defeat the US and have defeated the US.” Finally, highly appreciate the conclusion of the General Secretary in the article: “We need to absorb and selectively supplement in the spirit of criticism and creativity the latest achievements in ideology and science to Our doctrines and doctrines are always fresh, always invigorated, carrying the breath of the times, not falling into stagnation, stagnation, and backwardness compared to life”, Professor, Tien Doctor Pham Quang Minh said that the General Secretary had clearly expressed his views on the importance of learning together with practice, theory must be closely linked with practice, learning critically, creatively, absolutely. not being dogmatic, machines lead to intellectual sclerosis and backwardness. More than ever, we must always raise the spirit of learning, absorbing creatively in a critical spirit, only then will we be “invigorated with new vitality”. According to Professor, Dr. Pham Quang Minh, this also shows that the General Secretary, through the article, wants to remind us that Vietnam’s science does not seem to have updated and absorbed the latest achievements. about the world’s ideology and science, have not yet applied these achievements creatively to the practice of building socialism in Vietnam. Going up to socialism associated with the path of sustainable development phát Associate Professor, Dr. Nguyen Chu Hoi, Standing Vice Chairman of the Vietnam Fisheries Association, said that as a 40-year-old Party member, he feels proud of the Party, firmly believes in the driver, and The Central Committee of the Party leads the country firmly on the path of building socialism, successfully realizing the “Vietnamese aspiration” as pointed out by the Resolution of the 13th National Party Congress. Agreeing with the General Secretary’s comments on global challenges related to inadequately resolving the relationship between development and the environment: “Along with the economic-financial crisis is the energy and wage crisis. In fact, the depletion of natural resources, the degradation of the ecological environment, etc. are posing enormous challenges for the existence and development of mankind”, Associate Professor, Dr. Nguyen Chu Hoi emphasized, the consequences of the non-environmental approach, development at all costs, does not consider the environment and resources as a mandatory factor to consider when choosing development and consumption methods. has left “the consequences of a process of socio-economic development taking profit as the ultimate goal, considering the possession of wealth and increasing material consumption as a measure of civilization, taking personal interests as a pillar of society”, as the General Secretary wrote. Associate Professor, Dr. Nguyen Chu Hoi said that, in the article, under the lens of analyzing theory, practice and lessons learned on dealing with the relationship between socio-economic development and environmental protection. environment, conservation of resources and cultural values ​​on a global scale clearly shows that the path to socialism is also associated with the path of sustainable development of the country in terms of economy, politics and society. society, culture and environment. It is the right choice, has strategic stature, ensures long-term economic efficiency, the country has “food and property”. From the perspective of his experience in the field of marine management, the Standing Vice Chairman of the Vietnam Fisheries Association shared that in order to realize the great ideas of the General Secretary, it is necessary to review the Land Law; develop a new law on the use of the sea to develop a green and sustainable marine economy, contributing to firmly protecting Vietnam’s rights and interests in the East Sea. In addition, it is very urgent to strengthen conservation activities in the sea, coastal areas and islands of our country, including both terrestrial and underground landscapes. All-encompassing and groundbreaking is the issue of human resources, in which people are affirmed as both the goal and the driving force to promote and maintain the country’s sustainable development. to the level of success of the process of implementing “Vietnam aspiration”. Therefore, in this article, the General Secretary has identified and oriented: “People hold a central position in the development strategy; cultural development, human development is both the goal and the driving force of the renovation; development of education – training and science – technology is the leading national policy; environmental protection is one of the vital issues, a criterion for sustainable development; Building a happy family, making progress as a healthy and solid cell of the society, realizing gender equality is the criterion of progress and civilization. In particular, these are not only priority tasks in innovation and creativity of the country on the road to building socialism, but also demonstrate the superiority of socialism that our Party steadfastly chooses. and do it patiently.

Facebook has used Twitter to highlight new prompts that will appear for users who share content without reading the articles. The text of the prompt reads “You are about to share this article without opening it. Sharing articles without reading them could mean missing out on important information.” Users will have two options inside the Open Article and Continue Sharing prompts, respectively Open Article and Continue Sharing. Essentially, Facebook hopes the content is enough that some people will read the news stories before sharing them online, but Facebook says it won’t force them to access the articles. Users can still continue to share a post without reading it because Facebook and other social networks cannot force users to read content before sharing it with others. However, this feature could be beneficial in the long run as it will still deliver the core message that some Facebook users have not yet grasped to share online. It is essential that people fully grasp the story they want to share. Even if people choose to continue sharing without reading, they’ll know the same prompt will appear again every time they share content if they don’t click on the post. A simple way to avoid annoyance is to view the full article. It’s currently unclear if the feature will roll out to all Facebook users after initial testing, and how long it will take for Facebook to bring it to phones and web browsers. In fact, another social network, Twitter, tested the same feature last June before rolling it out to all users in September.

“FXT Token is a junk project” Launched at the end of 2020, FXT’s investment calling activity has many signs of multi-level resemblance. At its official website, FXT Token claims to be a “comprehensive financial solution that allows users to control their assets. A platform for providers and avails of financial services in cryptocurrency in when circumventing cross-border regulatory restrictions”. Post by Kieu Minh Tuan on personal Facebook. Do Phuong Quynh, a financial expert from Ant Group, Shanghai, China, said that FXT is “a junk project, the information in the White Paper is completely unhelpful. The individuals who run the project are not clear.” Quynh said. FXT is used as a fiat currency used for Lio****’s project. This project acts as a forex trading platform combined with binary options. This form of binary trading has long been warned as a type of multi-level combination gambling. Phuong Quynh assessed that FXT Token works in the same scenario as Wefinex’s WIN and Bitconnect’s BCC. “The project hits people’s ignorance and greed, by building a binary options platform, taking advantage of the reputation of the Forex trading market to trick investors into participating. Investors are promised. promise to pay interest every day, instead of planning to build a trading strategy like real traders,” added Quynh. Instead of having to play on their own, investors in Lio**** are guaranteed to pay interest daily. The total profit for the whole year of this project is up to 2.3 times the original capital. In early 2021, many people lost money when Lio**** stopped working, not allowing money to be withdrawn from the account. “FXT builds systems following the classic ponzi model to pay F1 and F2 players with the aim of enticing more people to join the system. Investors who do not have a background in finance often consider it This project is like a solution to help them earn money without labor”, Ms. Quynh warned. Sharing the same opinion, Mr. N. T, a representative of a blockchain incubator investment fund, said that FXT Token is associated with an unsustainable business model, mainly hitting greed. He said there are two types of people who will invest in FXT. “First, investors are ignorant of the mechanics and nature of the cryptocurrency market and forex investment. They are easily attracted by things that sound new, the stories are made up sounding. logic, terms that they are unlikely to understand, such as ‘technology 4.0’. This number may account for 80-90%,” said Mr. T. T. The second group of people listed by expert N. T are investors who understand the nature of these scam models, but think they can control the risks themselves. “They think they are quick, can invest early, withdraw early. But they themselves can’t control their greed later on. This number accounts for about 10-20%,” added Mr. T. The FXT coin is said to be directly related to the Lio**** multi-level project. Photo: VTV. FXT Token is only listed on small, less reputable exchanges like Bilaxy, FatBTC. In addition, the head office of the project is located in Vanuatu, the eastern island of Australia. The recommended company size is 51-200 employees. However, on Linkedin, there is only information of 4 profiles, including an individual who is Vietnamese. “To solve the biggest fear of investors is not being able to withdraw money, FXT has listed FXT Token on specialized exchanges or called ‘junk’ exchanges. In fact, these exchanges have no liquidity. , the value is manipulated, whether it can be sold or not is another story. Many investors are also deceived by the term ‘international exchange'”, said Mr. T. Sharing information about the listing standards of the world’s crypto exchanges today, Mr. T said that this standard is getting lower and lower, especially in less-known exchanges. “Currently, there are hundreds of exchanges. These exchanges want to ‘make a living’ also through coin listing. The less reputable the exchange, the lower the listing standard. They are willing to do everything for the money.” Mr T said. Expert N. T warns users if they lose money when trading on these exchanges, if they lose money, they are not protected by any party. ”A part of artists are aiding scams” Nearly a day after public opinion and crypto experts voiced the possibility of FXT Token’s fraud, Vietnamese artists who posted ads for this coin remained silent, with no statement to correct the incident. . “These days are crazy, people can teach each other things that are not their expertise. A part of the artist world is no longer aware of how dangerous their influence can be. to the people,” commented Mr. Phan Dung Khanh. Posts promoting cryptocurrencies by many famous people in Vietnam. Vietnamese artists should only do things related to entertainment, stay away from industries that are not well understood. “The fact that the official press channels warn of the possibility of fraud of dirty financial projects shows an attempt to clean up the national financial system. However, the artists defiantly ignored the scene. This is also an act of abetting fraud, disregarding the people and the law,” Quynh said.

Estimated cost to build a level 4 house with an area of ​​​​45m2 How to calculate the cost of building a house = Raw area x Wages in m2. To help homeowners better visualize this calculation, the article takes an example of the cost of building a level 4 house with an area of ​​​​45m2. Rough area = Foundation + 1st Floor + Roof The foundation: occupies 50% of the area = 45m2 x 50% = 22.5m2 1st floor: occupies 100% of the area = 45m2 The roof has 3 different roof types, accounting for different percentages: Flat roof: 70% of the area = 70% x 45m2 = 31.5m2 Thai roof: Occupying 50% of the area = 50% x 45m2 = 22.5m2 Corrugated iron roof, tile roof: 30% of the area = 30% x 45m2 = 13.5m2 The total area of ​​a level 4 house with an area of ​​​​45m2, choosing a corrugated iron roof, is: 22.5m2 + 45m2 + 13.5m2 = 81m2 Construction unit prices on the market today are calculated in two ways: The first way: Construction contractor, finishing labor, the cost ranges from 3 million VND to 3.5 million VND/m2 using mid-priced materials. Applying the formula to calculate the cost of building a level 4 house with an area of ​​​​45m2, choosing the corrugated iron roof just calculated above, we have: 81m2 x 3,000,000 = 243,000,000 VND. The second way: The contractor takes care from a to z – Turnkey, the cost ranges from 4.5 million VND to 6 million VND/m2, choosing materials from average to good. Applying the formula to calculate the cost of building a level 4 house with an area of ​​​​45m2, choosing the corrugated iron roof just calculated above, we have: 81m2 x 4,500,000 = 364,500,000 VND. This unit price will fluctuate depending on different locations, depending on the price of raw materials as well as the cost of labor. However, applying the correct formula is possible to calculate the cost of building a flat roof or a corrugated iron roof for your house. The unit price of rough construction does not include the cost of interior equipment such as: house tiles, toilet tiles, tiles, etc. Other costs when building a level 4 house With the cost of paint, there are two types of putty with two different qualities. High-grade paint is priced at 60,000 VND/m2 and medium quality paint is priced at 35,000 VND/m2. Applied to calculate the cost of paint for two level 4 houses, we have the formula: Floor area x unit price of paint per m2 x 4 Where: 4 is the unit factor of 4 walls to be painted. Depending on the region, the locality will have different unit prices, but just by applying the correct formula, you can calculate the cost of painting your level 4 house with different areas. For example: The cost of painting for a level 4 house with an area of ​​45m2, choosing a high-class paint line that costs VND 60,000/m2 is 45m2 x 60,000 VND/m2 x 4 = VND 10,800,000 The cost of painting a level 4 house with an area of ​​45m2, choosing a high-end paint line that costs VND35,000/m2 is 45m2 x 35,000 VND/m2 x 4 = 6,300,000 VND Next to the cost of house tiles, similar to paint, there are also two different types of tiles for homeowners to choose from. High-end floor tiles are priced at 300,000 VND/m2 and average floor tiles are priced at 150,000 VND/m2. The formula for calculating the cost of tiles is: Floor area x unit price in m2. The cost of floor tiles for a level 4 house with an area of ​​​​45m2, choosing high-class tiles for 300,000 VND/m2 is 45m2 x 300,000 VND/m2 = 13,500,000 VND The cost of floor tiles for a level 4 house with an area of ​​45m2, choosing an average tile is quite expensive at 150,000 VND/m2 is 45m2 x 150,000 VND/m2 = 6,750,000 VND For houses that use tiles for the roof, the cost for 1 tile is 30,000 VND/piece, 10 bricks per square meter, labor cost is 5,000,000 VND/m2. The total cost of finishing tiles for a 45m2 house is 20 million VND. All prices are for reference only! Some compact, low-cost models of level 4 houses can be referred to:

Posts by artists have the same content. Recently, the personal Facebook page of many famous Vietnamese artists posted articles with identical content, related to electronic money investment activities. These posts gradually create “fever”, attracting hundreds of thousands of interactions and shares. However, after only a few hours, the posts were simultaneously deleted without any official explanation from the artist. Before the move of some artists, there are many opinions that this is just a disguised media trick. Specifically, the crypto developer hires public influencers (KOLs) to post relevant content to add excitement to the community of crypto holders. On Vietnamese showbiz groups and forums, many accounts expressed frustration at the artists’ actions. It is said that, in essence, artists do not have deep knowledge of the virtual money market, they only use their influence to attract the attention of fans. Many people criticized. Screenshots. “The epidemic from the previous year to this year, everyone has suffered so much, if being a human being by the public does not propagate positive things, it will harm people more suffering” – account Thao Hieu Nguyen said. Many people criticized. Screenshots. This is not the first time Vietnamese artists have been criticized for being too PR for products on the market. Many cases of advertising mixed cream, functional foods, and poor quality cosmetics have greatly influenced fans’ confidence. Some even accused this cryptocurrency PR incident of “assisting fans”. Many people criticized. Screenshots. Lately I’ve been seeing PR artists for something. Out of mixing cream, multi-level to poor quality functional foods. Now seduce playing coin à ”- expressed Nam Kieu account. In terms of famous people advertising cryptocurrencies, some people with knowledge of cryptocurrencies warn the online community to be very cautious, vigilant, especially those who have never invested in this type. Tu Chi shared account, investing in virtual money is also a way to make money, but it needs to learn and learn a lot. This person advises the online community to find reliable websites to learn, participate in reputable exchanges that have been licensed, to limit risks. Many people criticized. Screenshots. “Do not listen to anyone inviting you to play, even if you invite them to study, you must also review reputable sources. Money is easy to make, money has no value ”- Tu Chi commented. According to experts, people need to consider carefully before planning to invest in cryptocurrencies. One of the most common risks is associated with “scam” projects. The first sign of these projects is a huge profit commitment, cover loss and fire-fighting. Normally, the project operates on a Ponzi scheme, paying the first to the next. Therefore, the higher the profit is, the faster the project will collapse. Besides, scam crypto projects are usually only listed on small or start-up exchanges. These projects often do not publicize or forge information about the development team, blockchain platform, roadmap and whitepaper.

Facebook will ask questions for users to choose what content they want to display on the New Feed or not. Photo: Facebook Facebook’s current mechanism is to prioritize displaying content from related things like friends, groups, and followed pages. The content displayed on the New Feed is based on how often you engage with the content or your friend’s choice of roles to get more content. However, this doesn’t mean that all of the content they post on Facebook wants to see. Many false information, sensational and divisive content to attract users to interact to increase the ability to make money or is provocative. This new Facebook algorithm will also be changed to recognize the date from the beginning of the feed. In addition, Facebook will ask users questions about different topics and see if they want to show up. This new mechanism will help show more content that people are interested in, topics that users reply that they do not want to see will be less visible. The change to the algorithm is partly affected by the violent events at the Capitol on January 16. Facebook has failed to control and prevent provocative content on its platform. Content like this should be controlled, limited and displayed according to the needs of users on the New Feed. This trial is only for a small group and it should kick off in the next month. However, one thing is not sure whether it will be applied globally or not only gender in a survey, but it is certain that this change will give users the choice of information to be displayed. display on your New Feed.

Image source: Pexels

Article｜Tencent News·Prism Li Xiaobai Article｜Tencent News·Prism Li Xiaobai Douyin celebrity “Big LOGO Eats Down Beijing” is a blogger who explores restaurants and broadcasts. Now he has more than 27 million fans, which can be described as the top stream of the platform. Last year, his video content was mainly about visiting cheap restaurants such as barbecues, snacks, and hot pots, and the traffic was tepid. Soon after, he discovered that “showing off wealth” was the best traffic catcher. Beginning in June last year, “Big LOGO” released a “300 yuan a tael of steak” eating and broadcasting experience, and the number of single likes jumped to 420,000 times. Since then, he began to concentrate on making high-end catering and hotel shop exploration videos, which quickly became popular. One month later, the number of fans of “Big LOGO” had grown to 2 million; by October, the number of fans had exceeded 10 million. “Big LOGO” has been unacceptable since then. A video of “Living in a presidential suite costs 75,000 yuan a night” was released in early April this year, which triggered a backlash from public opinion. On April 14, Xinhua News Agency and People’s Daily used “Big LOGO” as an example to criticize the “show off wealth” style on the platform. “75,000 yuan in a hotel for one night, 1.99 million yuan for confinement, 10,000 yuan for haircuts… Some creators “step aside” in pursuit of traffic and social responsibility.” At present, “Big LOGO” has been suspected of violating regulations. Dozens of videos have been deleted. “Big LOGO Eats Down Beijing” Current Homepage Display Video

“Big LOGO” and other “show off wealth” bloggers’ mistakes mainly lie in using luxury life as a selling point, improper display, and their values ​​violate public order and good customs. But its experience of high-consumer goods is at least still in the real category.

More dangerous is the “show off wealth” that exists on Douyin, Kuaishou, and Xiaohongshu under the banner of “showing up” a better life. Many authors’ personalities and identities are difficult to distinguish between true and false, and even hide more covert marketing and even fraudulent purposes.

At the same time, according to the author’s analysis, in recent years, “show off wealth” has formed a complete industrial chain from production to output. Whether it is out of vanity on the surface, or more commercial delivery, company marketing, or even malicious fraud, there is a large amount of demand for “show off wealth”. If you want to create a high-end personality for yourself on the Internet, it is very convenient and cheap to obtain materials for “show off your wealth”.

Ferraris in China are not enough for Xiaohongshu to mention

“Rolls-Royce Cullinan, my dad gave it to me when he changed the car. I can only sit in the back row as an underage.”

“Hitti Bentley Continental GT cherry blossom fan, from the first car Z4 in college, to the later Porsche 911, to Lamborghini URUS, Ferrari 488, I can also be regarded as an old car owner.”

Reading the notes of luxury cars in Xiaohongshu is like a journey to explore the wonders-most of the owners of luxury cars are young women in their 20s. Their lives seem to be bordered by luxury cars, luxury houses, luxury goods, and top hotels. Surrounded.

But on the back of the pink bubble, the luxury cars displayed on major content platforms have far exceeded the actual domestic possession.

Searching for the “McLaren GT” priced at more than 2 million yuan on Xiaohongshu, you can find more than 500 notes, including the records of “Xiti” McLaren. However, according to official sales data, only 18 McLaren GTs were sold in China from January to February 2021.

Similarly, searching for “Ferrari” will display more than 40,000 notes; refining the entry to “Ferrari Car” will also find more than 600 notes. However, Ferrari’s financial report disclosed that in the first three quarters of 2020, only 181 Ferraris were sold in the Chinese mainland, Taiwan and Hong Kong markets.

Comparing these numbers with the descriptions of bloggers, there is undoubtedly a mismatch. Although there are a lot of women whose wealth and life are obtained through real struggle or superior family status, there are still a large number of sources of wealth, dream declarations, and entrepreneurial experiences recorded by bloggers that obviously cannot withstand scrutiny.

“Last year my husband gave a birthday gift, Rolls-Royce Phantom Convertible, the color is pearl white, the starry sky top convertible. Mercedes-Benz G63 is my husband’s car, I do not recommend girls to drive, it is really very noisy. Porsche 911, my daily transportation A car. After having a baby, a small car like the 911 can be said to be completely idle. It is still the most practical car like an SUV, so this year I chose one of the two SUVs of Land Rover and Bentley as a baby car.”

A blogger in Xiaohongshu who claimed to be living in New York recounted this in her 2018 notes. In the photo, she is leaning against a Rolls-Royce in the car shop, with a red flower ribbon marking the “carriage lifting ceremony” tied to the car. In another picture, she was wearing a huge diamond ring that was commented by netizens as “I have never seen such a big rock candy” with her fingers resting on the steering wheel of a Rolls Royce.

The blogger has more than 70,000 fans. The average number of likes in his notes ranges from 100 to hundreds. Among them, Xiti Rolls-Royce’s notes have received nearly 10,000 likes and thousands of comments.

However, apart from this luxury car record, she did not show any photos of herself sitting in the “Phantom” in her notes for the next three years. In addition to the keychains of Rolls-Royce, the unpacking photos of a variety of Hermès bags and Patek Philippe women’s watches that are difficult to determine the authenticity are some effective advertisements for unknown beauty brands.

The person in charge of an MCN agency told the author that this kind of notes should be a typical false “show off wealth.” “This kind of show off wealth is relatively hidden, mainly for the purpose of obtaining traffic and fans, creating a celebrity personality, and obtaining higher advertising commissions.”

For the purposes of curiosity, admiration, and appreciation, “show off wealth” itself can become a source of traffic. Searching for “Hermes” on Xiaohongshu, the top ranking is dozens of different colors and even limited edition bags displayed by a blogger in his living room and stairs. The number of likes for this note reached 16,000.

However, most bloggers often choose to remain vague about their “road to success” for various purposes. For example, the aforementioned New York “show off wealth” blogger, in his notes from Rolls Royce, some netizens commented: “Dear, can you share your life experience?” She replied: “Marry a good husband or work hard Become a strong woman.”

Searching for “20-year-old financial freedom” on Xiaohongshu will find more than 20,000 notes. The following expressions of the process of wealth creation abound: “At the age of 17, I dropped out of school and did not have a high degree of education. I met and fell in love with my husband at the age of 17. The reason why I have been doing business at home since I was young is that I have a high degree of business acumen and started to do online shop , Has created a miracle of its own. Currently owns 7 houses, a villa, a shop, three cars, a president, a Rolls-Royce Gust, and a Porsche.”

A Taiwanese writer once summarized the female role model in Xiaohongshu as: “At the age of 20 to 24, I strive to earn my first million in my life, buy a house and drive a luxury car. At the age of 25, I reach the pinnacle of my life and achieve financial freedom. At the age of 28, he suddenly became enlightened and achieved the task of “finally live what I like”. In this way, you can become a life mentor at the age of 30 and give ten pieces of advice to confused 20-year-olds.”

Behind the screen of “WeChat Business Xiti Body”

In fact, the above-mentioned false “show off wealth” bloggers who obtain traffic in exchange for advertisements can only be regarded as primary players in this industry chain. On all major platforms, there are still quite a few authors who “show off their wealth” for the purpose of commercial packaging and doing micro-businesses to attract popularity.

A salesperson of a well-known German car brand revealed to the author that in its 4S stores, we often encounter situations in which wechat businesses come to pick up the car, take the whole group of people to take pictures, and then forward them to the public platform. “Four or five a month is not uncommon.”

On Xiaohongshu, the author found that a blogger had the following records in the last three years:

“Struggling for 8 years, I bought the first McLaren in my life”;

“To share with you my daily scooter-Bentley Continental changed to cherry blossom powder after color change”;

“The first private yacht in my life, Queen XX. My wish is to dock the boat in a small bay, breathing the scent of the sea and the jungle, lying lazily and counting the stars. A friend said that I was a waste and suggested that I rent it. For yachts, most of the owners in the yacht club buy the boats for company entertainment. But I think if the boats are rented, there will be less atmosphere, and they will not be able to reach my distant place.”

These three notes all received 10,000 to tens of thousands of comments and likes, and the bloggers were praised by netizens as “a role model for positive energy.”

However, according to the company information disclosed by the author from several “Startup Startup” notes posted by the blogger, after checking on the company, she learned that the jewelry e-commerce company she advertised on the platform had been “deregistered” two years ago. Status, and left many pieces of information on business risks and equity disputes; the participating companies also have the risk of shareholder withdrawal.

Generally speaking, it is a common template for many micro-businesses to promote self-made, get rich quickly, and simple business model. And this model has a natural relationship with “show off wealth” itself.

On the Douyin platform, a blogger engaged in the social e-commerce of beauty and weight loss products referred to himself as: “Zhou Yu’s 57th generation grandson” in the biotechnology industry and was awarded the Forbes 2019″ 30 elites under the age of 30″.

In the short video, he took his wife to attend various luxury events; picked up the Cullinan luxury car in the Rolls-Royce store; “drinked 1,000 yuan of water from a 100,000 cup” in the car; stacked a pile from home Take out the genealogy in the 4 large LV boxes; take a helicopter to worship the Leshan Giant Buddha; donate 170,000 yuan in cash to Wuhan, count money at the bank, and display the donation voucher, etc.

Of course, the most fascinating video is that he promised his employees at the birthday party: the year-end bonus will be given to each person with a Mercedes-Benz G.

A person familiar with the operation of micro-business introduced to the author that many micro-business bosses targeting female consumer groups will create the same personality: hardworking, loving family, caring about charity, and the most important thing is getting rich quickly and knowing how to display wealth.

From this, the Internet has summed up a kind of “wechat body” that is common in Moments or short videos: the objects they like to mention can be luxury cars, luxury houses, or photos of celebrities. At present, on Douyin, Kuaishou, and Xiaohongshu, there are still expressions such as “Hey mention my third Rolls-Royce” and “Picture with Obama” issued by many micro-business people.

In the meantime, there are naturally a large number of irregular operations and even some suspected fraudulent gray areas. In past media reports and legal documents, there have been cases of legal and financial disputes arising from readers’ credulity in “show off their wealth” materials.

In 2017, a lovely girl born in 1998, Zhang Manru, posted a video on the Douyin platform: She was wearing an airtight doll bear suit and handing out flyers on the street in the hot summer weather. According to Zhang Manru’s statement, she was born in a poor family with five children and dropped out of school to work early in order to supplement the family. Netizens were moved by her perseverance, and Zhang Manru quickly became an internet celebrity with millions of fans.

A screenshot of the video posted by Zhang Manru, who handed out flyers in a doll bear costume

Soon after, Zhang Manru announced the establishment of “Shiruya Cosmetics Co., Ltd.”. In just 3 years, the video materials released by her team showed that Zhang Manru bought the third house at the age of 20, bought a Ferrari at the age of 21, and bought a Rolls-Royce Cousse at the age of 22. Special, and claimed to have a net worth of 7.8 billion.

Publicity materials of Zhang Manru’s team

However, in actual operations, Zhang Manru and his company have exposed a large number of violations. According to the Judgment Document Network, in 2020, five plaintiffs reported that Shiruya Company used the price of 3,000 yuan for “general agent”, 10,000 yuan for “partners”, and 52,000 yuan for “partners” to attract foreign investment to the plaintiff. After the promised payment, he will obtain the corresponding company’s selling skills, sales skills, and attracting customers, and will eventually build the plaintiff into an Internet celebrity like Zhang Manru.

In the end, the plaintiff failed to realize his rights after the payment, and took Zhang Manru to court. The court ruled that all the five plaintiffs won the case and demanded that Shiruya Company return more than 190,000 yuan in contract money.

High-end human design materials worth more than ten yuan

Whether it is for multiple purposes such as vanity, traffic, commercial marketing, or even gray, the phenomenon and demand for “show off wealth” have existed for a long time. At the same time, the industry chain that provides bloggers with cheap “show off their wealth” materials is also growing secretly. On the e-commerce platform, there are a large number of material providers who create wealthy personal settings, IP, or write high-end copywriting for Moments of Friends and short video accounts.

Recently, the author spent more than ten yuan on Taobao to purchase materials for manufacturing high-end circle of friends with a capacity of several gigabytes. The categories are very complete, including tourism and leisure, nightlife, luxury cars, luxury goods, luxury residences, Rich options such as balance bills, helicopters, etc.

Only in the balance bill item, there are tens of millions of yuan in asset statistics and income trends made into a video for the use of the WeChat business team; there are stock charts and asset balance sheets taken against the background of nightclub lights and feasting; some are made into running slips The sales record sheet; and screenshots of bank transfers detailed to tens of millions, millions, and tens of thousands.

The store owner also included a Douyin operation and editing tutorial with the order, instructing the author on how to mix the original video with his own voice, or use tools to replace the original video’s sound, remove image watermarks and other practical methods. If the buyer does not edit, he can still pay another 10 yuan operation fee, and the store will do it for him.

In addition to the above virtual goods, the purchase and lease of physical “show off wealth” products are also very convenient. You can easily spend tens of yuan on the e-commerce platform to buy car keys for various luxury cars. You can rent famous bags of various brands for tens of yuan a day. For hundreds to thousands of yuan, you can rent a famous car to take pictures. It can be said that the entire “show off wealth” industrial chain is already very complete.

So, when “showing off the wealth” has grown into a complete system and mature industry, what attitude does the platform hold towards the content of “showing off the wealth”?

A business school professor who has more contact with Xiaohongshu’s senior executives said to the author that if the content of “show off wealth” is in the early stage, it can bring gimmicks, popularity and traffic to platforms such as Xiaohongshu, Douyin, and Kuaishou. , Has played an active role in community ecology. So now, with the enrichment of platform content and the upgrading of profit models, “show off wealth” content no longer constitutes the mainstream of the community, but the risks associated with it have risen sharply.

In 2018, Xiaohongshu partner Zeng Xiulian made it clear: “It is not our values ​​to show off wealth.” Xiaohongshu’s internal staff also told the author: “The current platform hates’show off wealth’ and is resolutely cracking down on it.”

On February 26, Douyin announced the ban on 3,971 accounts suspected of deliberately showing off wealth; on March 1, Kuaishou stated that it had disposed of 1,010 accounts that promoted money worship. In early March, Douyin and Kuaishou issued announcements successively, stating that they would pass on the positive values ​​of health.

At the end of March, Xiaohongshu also announced the results of the platform’s special governance campaign against showing off wealth. A total of 2,371 accounts suspected of showing off wealth were banned. On April 20, Xiaohongshu further launched the “Community Pact”, which clearly put forward the community values ​​of “sincere sharing and friendly interaction”, requiring creators to abide by the declaration of interest, resist showing off their wealth, and oppose pseudoscience when sharing content. , Avoid over-modification and other sharing principles. Kappa, the head of the Xiaohongshu community operation, said: Show off content not only does not meet the needs of users for useful content, but also easily destroy the friendly and interactive community atmosphere, the community will resolutely crack down.

In the past two years, Xiaohongshu has focused on cleaning up and rectifying the phenomenon of false brushing, buying fans, and irregular marketing, but it has also encountered some bloggers reporting that they have been injured by mistake.

At present, the “show off wealth” that the platform focuses on cleaning up focuses on problems that are easier to find, such as obvious exaggeration of facts or false marketing, and the traditional vulgar “show off wealth” behavior of “showing large amounts of cash” and luxury goods.

Next, if the platform wants to package those under the display of life, it is actually using false “show off wealth” to play marketing “side ball” content from the massive information, especially the accurate identification of commercial malicious drainage and fraud. , You need stronger technical means.

Source: Prism

Original title: Seductive posts to show off wealth, dangerous industrial chain