Assoc.Prof.Dr. Nguyen The Ky – From 2006 to 2016, he was assigned three times by the leadership of the Central Committee for Ideology and Culture, then the Central Propaganda Department, and with his associates to lead, manage and operate the Press Center. of three consecutive Party congresses. Could you tell us about your feelings when you look back on this special “hattrick” of this career? Mr. Nguyen The Ky: The X Party Congress took place from April 18-25, 2006 at Ba Dinh Hall. At that time, I was the Director of the Press Department of the Board assigned by my superiors to be the Deputy Director of the Press Center of the X Congress. The Press Center had a few deputy directors, but my job seemed “heavy”, often , even more difficult. At the 11th Party Congress, I was appointed as Deputy Head of the Central Propaganda Department, was assigned by the Head of the Committee to be in charge of press, publishing, culture and arts work, so I was assigned the role of Director by my superiors. Director of the Press Center of two consecutive congresses, the 11th and 12th congresses. If all three congresses are counted, it is an honor, pride, and great responsibility with many unforgettable memories. Looking back at the press center’s activities in all three congresses, there are many similarities and also many differences, including difficulties and challenges. The same thing is that the Press Center of the national Party congresses is a unit set up in a certain period of time to both lead and direct press activities, direct information content, and administer the media. activities of hundreds of reporters, technicians, press staff, domestic and foreign media; on the other hand, and equally important, is to serve press agencies and journalists in terms of operations, machinery, equipment, transmission lines, food, beverage, health, security, information security… The activities of the Press Center of the National Party Congress in different terms are very urgent and bustling. Reporters must have new news, “hot” news, important news, including “on the sidelines of the Congress”. Therefore, they are tasked by the leadership of their press agency to compete with other colleagues for information in every minute, every hour… The leadership of the Congress Press Center must be very dedicated, dynamic and competent, especially to be very proactive and creative in order to successfully complete their tasks. The members of the Center have to be there almost 24 hours a day, always arriving early and leaving late. All officers and employees of the Press Center and reporters, editors and technical staff entering and leaving this place are subject to strict security control. – What about things that are not the same? The differences are: the X Party Congress is held at Ba Dinh Hall, the Press Center of the X Congress is located at 19C Hoang Dieu, a far enough distance from Ba Dinh Hall, which creates difficulties. certain when arranging groups of reporters from the Press Center into Ba Dinh Hall to work. In addition to the shared Press Pass, those entering the Congress Hall must have an Event Pass, there are about 4 different types of Event Passes. Go to the 11th and 12th Party Congress, where the Congress is held is the My Dinh National Convention Center. Accordingly, the Press Centers of both these congresses (and the ongoing XIII Congress) are located on the entire 3rd floor, to the right of the My Dinh National Convention Center (viewed from the front hall). The travel and work of reporters and technicians is much more convenient. At the 11th and 12th National Congresses, the number of domestic and foreign reporters increased sharply, approximately 700 people/each congress; The number of reporters from newspapers, radio stations, and television channels of overseas Vietnamese people was also more numerous. The Press Center of the XI and XII Congresses is arranged with an area of ​​more than 1,000 m2, 170 fixed computers, many large screens, and reporters are allowed to bring laptops. Along with the Press Release of each working day of the Congress, the Press Center also organizes important and necessary thematic press conferences. – You can mention some unforgettable memories, events or situations. Over 15 years, three congresses, there are indeed many memories, events and lessons. There are comrades and leaders of mine who are quite afraid to let our officials give interviews to foreign press. I have boldly suggested: in journalism activities, the interview is a very necessary genre, showing “real people, real things, real contexts”, please just let “our brothers” be at their own discretion. improvisation. All are based on the rules and regulations of the Press Center, higher than the regulations of the Party Congress. If we do this well, the foreign press will have more sympathy for us, see more clearly our “press freedom”, higher than the initiative and confidence of the host country’s press. Another story, before the XI Congress took place, right at the Congress’s Press Center, there were several foreign radio and television companies that proposed to operate and broadcast live on the streets of Hanoi. This is unprecedented (i.e. recording, videotaping and live streaming back to their home country and to the world). I seek opinions and policies of competent people and authorities. The answer is not, because if they lack goodwill, even they misrepresent, smear us, the consequences are unpredictable. Again, I boldly and confidently replied: Live broadcasting and broadcasting activities of newspapers, news agencies, radio and television companies in the world are a popular, modern and professional form for many decades. now on. Journalism always needs freshness, vividness, accuracy and the “real” and “objective” nature of life. For us, it’s not very common (and not very professional), but for many countries, this is the normal way of working. In order to do this, to ensure the requirements of information content, information security and safety, and working conditions, the Press Center will send a number of staff who are fluent in foreign languages ​​to accompany them. “coordinate” activities. If they violate, we speak up and ask them to comply with our regulations, our Press Law. Glad that everything went smoothly. By the 12th National Congress of the Party, this work has become much more “acquainted with the job”. – Last question, can you tell me some lessons you have learned after three times leading the Press Center of the X, XI, and XII Congresses of the Party? I have not had the opportunity to summarize in a systematic, thorough and systematic way. But something like this: The first thing is to strictly comply with the responsibility of the leadership, direction, and direction of the superiors. Secondly, I also need to be proactive, creative, dare to think, dare to do, dare to take responsibility. Third, my luck is growing up as a reporter, going through all types of newspapers and press agencies: speaking, video, print, electronic, going from local to central. From professional work to leadership position, thanks to that, I understand the wishes, requirements, difficulties and struggles of journalists like my own. Also, thanks to going out a lot, contacting, researching, working, and cooperating with many press agencies, news agencies, radio and television companies, we should understand them well, both in terms of cooperation, collaboration, and the need for exchange. change, necessary, the fight is reasonable. The fifth, which is also very important, due to experience in leadership and press management positions; research, teaching and training in journalism; At the same time, I am a hard-working person who tries to write articles and articles continuously for decades, thanks to that, I have a very good, friendly, close and close relationship with leaders of press agencies and many reporters. journalism and other fields. When needing to coordinate work, just pick up the phone “alo” to work smoothly, consensus and effectively.

Workshop “Solutions to bring the Press Law to life” organized by Thanh Hoa Journalists Association in collaboration with the North Central Region Journalists Association (2016). Photo: Documentation Speaking at the 10th National Congress of the Vietnam Journalists Association, General Secretary Nguyen Phu Trong emphasized: “The profession of journalism is a noble and sacred profession. Every journalist is a soldier. Revolutionary journalists must have a revolutionary spirit, that is, the spirit of attack, struggle to eliminate the bad, protect the good, for the common cause of the country and the people. The General Secretary directed the press to make an effective contribution to the formation of healthy public opinion, building the bravery, intelligence, soul and mettle of the Vietnamese people in the new era, contributing to promoting and supporting the Vietnamese people. create the strength of unity, unity and consensus of the whole nation. To fulfill that requirement, over the past time, the Vietnamese revolutionary press under the leadership of the Party has made a strong transformation in the direction of being more streamlined, journalists-journalists have constantly trained, strived and continued to work. keep holding yourself to be stronger, more effective. The most prominent of which is the implementation of the National Press Development and Management Plan to 2025 according to the Prime Minister’s Decision No. 362/QD-TTg dated April 3, 2019 and the second quarter of 2021. The press agency in the planning area has completed the dissolution and merger to enter a new stage of development more effectively, including the press agency of Thanh Hoa province. In the same period, with the Vietnam Journalists Association promulgating 10 articles regulating the professional ethics of Vietnamese journalists, especially the Rules of using social networks of Vietnamese journalists to better suit the needs of the public. regulations in the Press Law in 2016, has contributed to building an increasingly regular, humane and professional team of journalists, the press agency has become stronger, and the press publications have been widely accepted by readers. than. The latest, on April 8, 2020, the Secretariat (term XII) issued Directive No. 43-CT/TW on strengthening the Party’s leadership over the activities of the Vietnam Journalists Association in the new situation. , helping the activities of the press to be raised to a higher level. Right after that, the Standing Board of Thanh Hoa Provincial Party Committee issued Plan No. 201-KH/TU to implement Directive No. 43-CT/TW of the Secretariat with the aim of creating unity in awareness and responsibility of the Party. Party committees, authorities, media directing and management agencies, press agencies, officials, party members, journalists, members of Thanh Hoa Journalists Association on the Party’s guidelines, policies and laws of the State in press work as well as the activities of the Journalists Association. At the same time, affirming the important position and role of press work and activities of the Journalists Association in the revolutionary cause of the Party as well as the development of the province. Along with the Press Law 2016 which is gradually coming to life, the documents related to press activities recently issued by the authorities continue to create a legal corridor that contributes to the adjustment and promotion of the press. push the life of journalism, journalists on the right trajectory. By the beginning of 2021, Thanh Hoa has 360 journalist members living in 5 journalist associations under Thanh Hoa Journalists Association. Along with that, there are dozens of representative offices and permanent offices of the Central press agency with nearly 100 journalists working in the area. This is an advantage but also causes many difficulties in the management, gathering and building of a team, especially in supervising the professional ethics of journalist members. Since this issue requires along with strict implementation of the provisions of the law on the press, the implementation of professional ethics of journalists must also be one step higher. Accordingly, in the past time, along with consolidating and improving the operational efficiency of the Council for handling violations of professional ethics of Vietnamese journalists in Thanh Hoa province, attaching the responsibilities of each member to the field and position of the Vietnamese journalist. Working positions at directing, management and press agencies, Thanh Hoa Journalists Association has proposed to build a mechanism for coordination between three agencies, including the Provincial Party Committee’s Propaganda Department, the Department of Information and Communication. and the Association of Journalists to create greater strength and unity in directing, managing and gathering journalists in the area. Thanh Hoa Journalists Association has persistently propagated, disseminated, and mobilized its members to strictly observe 10 articles of professional ethics regulations for Vietnamese journalists, compared with each specific regulatory standard, thereby creating striving and emulation commitment among journalists. Through the annual summary of the association’s activities and membership, the Thanh Hoa Journalists Association has focused on evaluating the monitoring of journalists’ implementation of the Code of Social Networking, which is broader than 10 articles of ethics. occupations of Vietnamese journalists in the area. Not only removing members who show signs of violating professional ethics, making inappropriate statements or posting images on social networks from the annual reward list, these members are also not supported financially. creating high-quality journalistic works, not participating in press awards organized by Vietnam Journalists Association and Thanh Hoa Journalists Association. At the same time, notify at periodic press briefings and propose to the provincial annual press commendation and commendation council not to include members who show signs of professional ethics violations on the list of rewards even though they have successful achievements. professional analysis. Through the strengthening of coordination and supervision in association with the criteria of emulation-reward and material benefit applied by Thanh Hoa Journalists Association in the past three years, it has contributed to building a team of journalists in Thanh Hoa. increasingly humane and formal; no serious violations of professional ethics. Only a small number of journalists have left unbiased comments on social networks, citing unverified sources, affecting the leadership, direction and administration of some party committees and authorities. affect the reputation of the agency managing the journalist. Regarding the specific case, the authorities had an exchange, the reporter promptly fixed it. Along with that, each press agency has also built a mechanism to inspect and evaluate the work level and quality of officials and reporters in association with the strict observance and implementation of professional ethics regulations. The Association of Journalists maintains contact with press agencies to take measures to both promote the capabilities of journalist members and detect early signs of deviations of journalists, contributing to building a journalistic environment. The area is increasingly modern and humane. With the issuance of documents and a methodical implementation of the press management and directing agencies, the Association of Journalists and press agencies in recent years have contributed to the purification of journalistic human resources. , focusing resources on key publications, through which journalism ethics is increasingly tightened, discipline in press agencies is increasingly strict, better promoting the right to practice honestly and lawfully. journalism.

Reporters do not mind the hardships and dangers, working in the most difficult conditions (reporters from the Newsroom, the Provincial Media Center work in the tunnels of Hon Gai Coal Company). Quang Ninh in recent years has always been a pioneer, making breakthroughs in all aspects from building the Party and political system, to socio-economic development, so it has had a rapid and comprehensive development, many things have become more and more important. model for other localities in the country. This is the land, a favorable environment for press agencies to operate, reflecting the vivid reality in a land of great potentials, advantages and results of implementing guidelines and policies of the Party and State. country. Along with the development of the provincial press, the past years have marked a rapid growth in the number of central press agencies, newspapers of ministries, branches, central mass organizations and provinces and cities. Others set up representative offices, appoint correspondents residing in the province and assign reporters to be in charge of Quang Ninh area. If in 2014, there were only 29 press agencies in the province that set up representative offices and sent resident reporters in Quang Ninh with a small number of resident reporters, then up to now, there are 44 agencies in total. press set up representative offices, sent correspondents residing in the province, 14 press agencies assigned reporters in charge of Quang Ninh area, with the total number of correspondents residing and monitoring Quang Ninh area up to 128 people. . With the provincial press, after more than 2 years of establishing the model of Quang Ninh Media Center on the basis of merging Quang Ninh Newspaper, Provincial Radio – Television Station, Ha Long Newspaper, and Quang Ninh Provincial Portal, has affirming the right policy, in line with the development trend of modern journalism in the world of Quang Ninh province. Along with that, the team of reporters at district-level cultural and media centers, collaborators in departments, agencies, units and businesses have developed rapidly, especially in the field of business. service. This team of reporters and collaborators always has the guidance and close cooperation with the Provincial Media Center to be able to operate and create journalistic works of various types, ensuring orientation and accuracy. , news and interactivity are increasingly enhanced. The authors and groups of authors won the first prize of the Quang Ninh Provincial Press Prize 2019. Photo: Khanh Giang According to Comrade Do Ngoc Ha, Standing Vice Chairman of Quang Ninh Journalists Association, the team of journalists in the area has been increasingly supplemented in quantity, and the quality has also been continuously improved. The press in the province has rapidly developed in terms of staff, facilities, information technology, and working methods. The press agencies in the area always comply with the law on press, publication and the provisions of the law; keep abreast of events, have close relationships with departments, branches and localities to reflect quickly, sensitively, timely and accurately the socio-economic situation, national defense and security of the province; recognized by all levels, sectors and the public. Actively contribute to the development of the province Reporter of the Newsroom, Provincial Media Center working at Phuong Dong B Primary School, Uong Bi City. If during the resistance wars, the Quang Ninh press became an important army on the ideological front, now, attaching itself to the vibrant realities of life, the press has properly informed and propagated Timely, oriented, attractive and lively, the renovation work took place strongly in the land of Quang Ninh – a strong growth pole in the northern region of the country. Thereby, constantly growing and developing, actively contributing to the socio-economic development, accompanying the province in maintaining and continuing to maintain the socio-economic development momentum of Quang Ninh. Over time, the Press in Quang Ninh, especially the Provincial Media Center, has truthfully informed about the situation in the province, the country and the world in accordance with the interests of the country and the people; clearly shows its function as the mouthpiece of the Party Committee, the government, socio-political organizations, mass organizations in the province. At the same time, continuing to affirm its role as an essential means of information for social life, reflecting and guiding public opinion; to act as a forum to exercise the people’s right to freedom of speech; actively contribute to creating an open and democratic atmosphere in social life; actively participate in monitoring and social criticism. Quang Ninh press agencies have encouraged the spirit of creative labor emulation, building and defending the homeland, promoting the strength of the entire people under the leadership of the Party; praising typical collectives and individuals, good examples, good deeds, new factors in all areas of social life. At the same time, the press also clearly demonstrated its role on the front of the uncompromising struggle against false claims, peaceful developments of hostile forces, protection of the Party and government, and protection of the people. . And fighting against corruption, negativity, criticizing bad habits, bad habits, warning evils in social life, is supported by public opinion. Reporter of the Specialization Department, Provincial Communication Center working at Ha Lam mine. Photo: Quoc Viet (CTV) The press has promoted and contributed to building the image of a Quang Ninh with distinct potentials, advantages, and outstanding opportunities; a dynamic, creative, enthusiastic and highly politically determined locality with breakthroughs in piloting the implementation of guidelines and policies of the Party and the State, especially in building the political system. and made three strategic breakthroughs. Many people, when asked, affirmed that: Through propaganda activities of Quang Ninh press, it has helped the provincial leaders and Party committees and local authorities to recognize and give close instructions. , timely. It is also from this direction that the press has more “fulcrum” to continue to reflect and accelerate the resolution of the case in a positive direction. With the rapid growth and maturity of the Quang Ninh press over the past time, it has been and will continue to contribute to more effective propaganda for the construction and development of Quang Ninh to become a service-industry province. modern according to the proposed roadmap. Thanh Hang

Some online newspapers and media agencies think that the regulation of the time to turn on and off ads not in a fixed area of ​​the online newspaper within 1.5 seconds is too fast, which will affect the advertising effectiveness. , reducing revenue, affecting the press economy and the development of electronic newspapers in the context of digital technology, especially when newspapers and businesses are facing many difficulties in financial autonomy due to the epidemic. like nowadays. Meanwhile, cross-border social networks and digital platforms are occupying an overwhelming market share in the advertising field such as Google, Facebook or Youtube… due to a simpler and more convenient mechanism than electronic newspapers because they are not regulated. by this provision. Therefore, it will inadvertently push the same ad units to redirect to cross-border ad networks. It should be affirmed that the activities of posting and broadcasting advertisements in the press must comply with the provisions of the Press Law and the provisions of the law on advertising. The purpose of Decree 38 is to protect readers and viewers from the current state of rampant and difficult-to-control advertising on electronic newspapers. Decree 38 does not restrict advertising activities of electronic newspapers, but stipulates that advertising needs to meet two requirements of viewers: One is that there is a key to turn it off (on), second, if there is an operation to turn it off (on), must respond immediately within 1.5 seconds, avoiding the case that readers have to watch ads that are forced, inhibiting, unable to fully and continuously receive information sources. This content is specified in Clause 1, Article 23 of the Law on Advertising 2012; and the sanctioning of violations is also available in Clause 3, Article 55, Decree No. 158/2013/ND-CP of the Government on sanctioning of administrative violations in the fields of culture, sports, tourism and advertising . It can be seen that the regulations on handling of violations mentioned above are not new to Decree 38, but have been implemented since 2013. Objects, acts and sanctioning levels in the two decrees are the same and suitable. accordance with the provisions of the Law on Advertising. Thus, the implementation of Decree 38 in the current context will not affect the revenue of electronic newspapers. Newspapers in general and electronic newspapers in particular are essential information channels, operating under the Press Law. For each type of press, there are separate regulations on advertising. Social networking platforms, Youtube channels, etc. have different operational purposes and interactive objects, so it is not possible to rigidly apply regulations on advertising on social networks like newspapers. However, in the trend of digital transformation of newspapers, electronic newspapers are dominating thanks to the popularity of the internet and mobile devices. Advertising on electronic newspapers is effective due to its fast and wide coverage. Activities of digital media are also changing day by day. Therefore, the Ministry of Culture, Sports and Tourism needs to coordinate with the Ministry of Information and Communications in researching, amending and supplementing the contents of advertising activities in the press, coordinating with relevant ministries and branches to regulate the advertising activities in the press. adjust and complete the legal framework for advertising activities in accordance with reality; suitable to the needs, psychology and tastes of modern readers as well as complying with the law, cultural and ethical standards of society. That necessary adjustment will also contribute to promoting fair and legal business activities of enterprises as well as healthy economic activities of press agencies. It is known that the Ministry of Information and Communications will review the provisions of Decree 38, including the content of advertising on social networks and cross-border digital platforms, inspect, check and promptly handle the time of violations of the law on advertising, propose amendments in line with the current development trend, creating fairness in press and communication activities.

The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. The “suspended” regulation for nearly a decade suddenly applied will cause unfairness In fact, the handling of violations of regulations on advertising not in fixed areas “waiting to turn off or open ads on electronic newspapers up to 1.5 seconds” has been regulated since 2013 at Decree No. 158/2013/ND-CP not until Decree No. 38/2021/ND-CP newly issued. The Ministry of Culture, Sports and Tourism, the unit in charge of drafting these documents, said that the provisions of the new Decree have followed the process of the Government. Law on Promulgation of Legal Documents . However, not all policy beneficiaries are aware of the drafts during the consultation process. According to Mr. Tran Trong Dung, Chairman of the Ho Chi Minh City Journalists Association, there are press agencies that have not yet been consulted. The regulation has been in place since 2013 and many press agencies do not know, which can be explained by the fact that advertising has not taken place in accordance with the regulations. Thus, the regulations are set but not enforced, the press has made mistakes for a long time without handling, which means that the law has been inadequate since its issuance. Then suddenly applying it will cause unfairness to advertising on other electronic forms. 1.5 seconds time is not reasonable Studies show that, if an ad attracts attention in the first 5 seconds, readers will decide to continue or not. Research on video advertising by Facebook and Nielsen has also come up with quite interesting numbers that , 47% of the value of a video campaign is transmitted within the first 3 seconds and 74% of the value of a video campaign is communicated through the first 10 seconds. This study also shows: When readers watch the first 3 seconds of a video on Facebook, 65% of these will watch at least 10 seconds, 45% watch 30 seconds. Another Twitter study also found a strong link between watching the first 3 seconds of a video and whether or not viewers watched the entire video. With 1.5 seconds, the viewer only had time to open and close. The 1.5-second limit means it’s nearly impossible for advertisers to deliver any message to viewers that they can click “next” or continue watching. Commenting on this issue, Mr. Vo Thanh Hai, Director of Viettel Media said that 1.5 seconds is not enough to convey a certain message to viewers. And so viewers will not receive the information they need to decide whether to continue or ignore. “Social networks like Google or Facebook have carefully studied the psychology of viewers so that they give the time to turn on or off ads. Psychological studies have shown that with an ad on or off time of 5-6 seconds, it will make viewers accept it. If the time to turn off or open the ad is too long, it will make the ad viewer inhibit and hate it. Thus, the advertising effect will not be as expected. But if the time to turn on or off the ad is less than 5 seconds, it will not be enough for the ad units to convey their short message to the viewers. Obviously, the terms and conditions need to be carefully studied.” Mr. Hai analyzed. Discrimination will cripple the journalism economy The Ministry of Culture, Sports and Tourism explained that social networks, YouTube are not press agencies, the criteria for operation as well as the audience for participation and interaction are also different. Therefore, the regulation and application of advertising activities on social networks is not the same as that of press agencies. In fact, in terms of content and direction, the Vietnamese revolutionary press has clear operating principles and purposes; comply with legal regulations. In terms of business, competition is fierce; even the mechanism of non-business units is more constrained to the press than other types of enterprises. So, if the legal corridors on advertising keep that mindset, it will cripple the journalism economy. Forecasting difficulties approaching the press in the context that the Covid-19 epidemic has not stopped, some newspapers have stated: “Limit advertising in the press, Google, Facebook are happy to benefit?”, “Rules of the game to eliminate competition”, etc. The chairman of the Ho Chi Minh City Journalists Association described the state of journalism at that time as “shrink”. And Mr. Nguyen Truong Son, Standing Vice President and General Secretary of the Vietnam Advertising Association estimated specific numbers: If these provisions are implemented, more than 80% of advertising revenue now goes to Facebook, Google. Should soon accept and amend Mr. Nguyen Truong Son said that the Vietnam Advertising Association has sent documents to the authorities to soon propose the government to amend the Law on Advertising, creating a legal corridor for the press, media and advertising industry. operate smoothly. “This Law on Advertising has been in effect for nearly 10 years but has not yet imposed a fine on any press agency. Decree 38 is specific and has sanctions. However, the regulation that the timeout to turn off or open ads in a fixed area exceeding 1.5 seconds is inadequate. If the press agency is not fined, it is a violation of the law, but applying sanctions will cause difficulties for the press agency. Mr. Son said. On June 1, the Ministry of Culture, Sports and Tourism said that it will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp the changes of advertising activities, new means and methods of advertising to from there, there are recommendations and proposals to amend the regulations in line with reality in 2022. The Chairman of Ho Chi Minh City Journalists Association stated that there should be more seminars to listen to and exchange ideas from relevant parties. Especially the opinions of the press agencies, in order to develop appropriate guidelines, overcome the inadequacies with the subjects governed by the text and promote the advantages.

Recently, I had a similar situation. An information page with the domain angiangquetoi.com uses my information “An Giang organizes and controls people and vehicles from outside the province to enter the area” (published on An Giang electronic newspaper on May 30). It is worth mentioning that although the news site still notes the author and the source, it does not use the image of An Giang Newspaper, but uses an image of unknown source. After that, the owner of the Facebook account “QSK” (Long Xuyen City) confirmed that the photo was taken by themselves and shared on their personal Facebook social network, unexpectedly being “stolen” to post in another place. . Although the incident was simple, it affected me a lot personally. Many people who do not understand the story have condemned the journalist for breaking the rules, “sitting for a while and stealing people’s pictures and then writing articles”, “losing to the press” … Talking to reporters, account owners “QSK” expressed: “In the morning, I just posted a photo on social networks, then discovered that the photo had been posted on the angiangquetoi site, without credit. I also thought about the situation that the page stole the content and the author’s name, so I decided to share the information on the social network Facebook for everyone to share. Through that, I ask the Web site to stop using other people’s photos, bluffing, and discrediting journalists.” The news content of An Giang Newspaper was “carried” to the angiangquetoi page reflected by readers Many people confuse the mainstream press with online news sites, between reporters – journalists and individual website administrators. A series of information “view sentences”, “Like sentences” and errors in information on these pages are all attributed to the “crimes” of the press and journalists, with extreme comments. “small don’t study, big become a journalist”. According to Decree No. 72/2013, dated July 15, 2013 of the Government and Circular No. 09/2014/TT-BTTTT, dated August 19, 2014 of the Ministry of Information and Communications, a general website is the website of an agency, organization or enterprise, providing general information on the basis of verbatim and accurate citation of the official source and clearly stating the author’s name or the name of the agency of the main source. mode, time posted, broadcast that information. Internal website is the website of an agency, organization or enterprise, providing information on functions, powers, tasks, organizational apparatus, services, products and industries. and other information for the operation of the same agency, organization or enterprise and does not provide general information. Personal website means an electronic information page set up by an individual or through the use of social networking services to provide and exchange information of that individual, not on behalf of the organization. other organizations or individuals and do not provide aggregated information… E-newspaper is a type of press designed and built as a Website based on the Internet, licensed to operate by the Ministry of Information and Communications. According to the Department of Broadcasting, Television and Electronic Information, “newspapering” a general information website is the current state of this page building an interface, synthesizing, updating news and articles like newspapers, specializing in gathering information. sensational, “View sentence” makes readers mistakenly believe it is an electronic newspaper, causing great influence on society. Many sites are still operating, producing news and articles like press agencies but do not have a license as prescribed. The management and sanctioning sanctions are prescribed, but when dealing with this page, another page pops up. The mainstream press also couldn’t take the time to report violations, so the situation continued. We hope that readers will have a better understanding of electronic newspapers and websites, general electronic information, consider choosing official websites to access correct and timely information. At the same time, it is recommended that the authorities take strong action to handle violations, especially acts of operating in contravention of the principles, purposes and contents of the issued licenses, acts of taking advantage of the website. aggregated electronic information to act as an online newspaper, an electronic magazine, acts of providing sensational information, solicitation, violation of copyright and provisions of the law on intellectual property .

Public opinion is having a lot of opinions about the regulations related to advertising activities in the press mentioned in Decree 38. Illustration .PV: Dear Director, there are many opinions about the regulations related to advertising activities in the press mentioned in Decree 38, which will take effect on June 1. In particular, the main contents of interest are related to advertising activities on electronic newspapers. Could you tell me more specifically about the current regulations on advertising on electronic newspapers that are being applied? – Director of Ninh Thi Thu Huong: According to the Law on Press, e-newspaper is a type of press using writing, images, and sound, which is transmitted on the network environment, including electronic newspapers and electronic magazines (Clause 6, Article 3). . Electronic newspapers and other types of newspapers may publish and broadcast advertisements. However, the posting and broadcasting of advertisements must comply with the provisions of the Press Law and the provisions of the law on advertising (Article 44 of the Press Law). Accordingly, the Law on Advertising has specific and separate regulations for each type of press, suitable to the nature, functions and characteristics of each type, especially regulations on content and area. , duration, ad rate. For example, for printed newspapers, the advertising area must not exceed 15% of the total area of ​​a newspaper publication or 20% of the total area of ​​a magazine publication, except for newspapers and magazines specialized in advertising; and must have signs to distinguish advertising from other contents (Clause 1, Article 22 of the Law on Advertising). For audio and video newspapers, Article 22 of the Law on Advertising stipulates: the advertising duration must not exceed 10% of the total duration of the broadcast program per day, except for the advertising duration on channels and programs specialized in advertising; must have signs to distinguish advertising contents; regulations on programs not to broadcast advertising; regulations on the number of breaks, the time of advertising in feature films, entertainment programs, regulations on the position and area of ​​advertising in the form of running words or a series of moving images close to the bottom of the screen. For electronic newspapers, Clause 1, Article 23 of the Law on Advertising stipulates that advertisements on electronic newspapers must: Do not design, arrange advertising parts mixed with news content; For ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. Thus, according to the above regulations, the e-newspaper is arranged to advertise in a fixed, separate area, not mixed with the news content. For this ad, there is no restriction on the length of the ad nor is it designed so that readers can actively turn on or off the ad. But for ads that are not in a fixed area, it must be designed so that readers can actively turn off or open the ad, the maximum waiting time to turn off or open the ad is 1.5 seconds. .Many opinions believe that the regulation of the on and off time of advertisements not in a fixed area of ​​the electronic newspaper is 1.5 seconds too strict, reducing advertising revenue and affecting the development of the newspaper. electronic? What is your opinion about these comments? – The purpose of this regulation is to protect viewers because the press is an information product about events and issues in social life. Readers when viewing newspapers are always serious in receiving information. Therefore, all types of newspapers have regulations on fixed areas (space, duration) dedicated to advertising, but regulations on advertising that are not in fixed areas will not be available in print or print newspapers. Let’s try to imagine a news program on television or an editorial in a print newspaper with advertising images covering the whole frame, how will viewers react? Director of the Department of Grassroots Culture Ninh Thi Thu Huong Regulations for online newspapers are still allowed to advertise not in fixed areas, but must “Make sure to design so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here must be very careful from “active”, Because it’s the reader’s right. If they are watching important news, they can immediately turn off the ad so it doesn’t affect them, if they don’t want to turn it off, the ad can continue to play without time control. Therefore, it can be seen that this regulation does not limit advertising activities of electronic newspapers, but only meets two requirements of viewers: one is to have a key to turn off (on); Second, if there is an on or off operation, they must respond immediately within 1.5 seconds, to avoid the case that readers have to watch ads that are forced, inhibiting, and cannot fully and continuously view information. that they want to receive. .Compared between Decree 38 and Decree 158/2013/ND-CP (Decree 158), regulations on violations for advertising not in fixed areas on electronic newspapers, there is no difference. Thus, the regulation on “turning off and on after 1.5 seconds” was not issued until Decree 38? – Right. Clause 3, Article 55 of Decree 158 stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; The timeout to turn off or open the ad not in a fixed area exceeds 1.5 seconds. Until Decree 38, Clause 2, Article 38 also stipulates: A fine ranging from VND 10,000,000 to VND 15,000,000 shall be imposed for one of the following acts: Failing to design so that readers can actively turn off or open advertisements not in a fixed area; Waiting time to turn off or open ads not in a fixed area exceeds 1.5 seconds; Design and layout the ad mixed into the news and article content. Thus, the handling of violations against regulations on advertising not in fixed areas has been regulated since 2013 in Decree 158, not until Decree 38 was issued. It can be seen that the handling of the above behavior in the two Decrees is the same, there is no change. Decree 158 and Decree 38 are documents under the Law, on subjects, acts and sanctioning levels are consistent with the provisions of the Law on Advertising and the Law on Handling of Administrative Violations. . So, according to the provisions of Article 23 of the Law on Advertising and Clause 2, Article 38 of Decree 38, specifically, how will the act of advertising on an e-newspaper be sanctioned, ma’am? Director General Ninh Thi Thu Huong: In fact, according to the feedback of readers and the monitoring and inspection process of the management agency, the act of advertising that is not in a fixed area of ​​the electronic newspaper will be sanctioned if it does not meet two requirements: Not necessary. design keys to be able to actively turn off (on) ads; When there is an operation to turn on or off but the off (on) time is not guaranteed to be 1.5 seconds. Of course, in the processing process, it will have to take into account the speed of the transmission, the quality of the data network access to measure the time and consider whether the behavior is intentional or due to the objective factors of the electronic press agency to consider. , handle accordingly. . Along with concerns about advertising revenue of electronic newspapers will be narrower, many other opinions also wonder about social networking platforms such as Youtube, Google … are not regulated by this regulation? Could you please share your views on these concerns? Director General Ninh Thi Thu Huong: We must clearly recognize that the press in general and the electronic press in particular is an essential means of information for social life; is the mouthpiece of the Party, the State, socio-political organizations, socio-political-professional organizations, social organizations, socio-professional organizations; is a forum for the people according to the provisions of the Press Law. With such an important role, it is necessary to have separate regulations on advertising for each type of press, in accordance with the functions, structure, principles and operational purposes of the press agency. Social networking platforms such as Youtube, Google … are currently thriving, occupying a large advertising market share, but these platforms are not press agencies, operating criteria as well as participants. , the interaction is also different. On the other hand, the operation of social networking sites is governed by a system of regulations on management, provision and use of Internet services and information on the network. Therefore, the regulation and application to advertising activities on social networks is not the same as that of the press agency, but it must still aim at ensuring the truthfulness and accuracy of information, protecting the interests of the media. to the recipient, without causing harm to national security, social order and safety in accordance with the Law on Advertising. .Can you tell me that in the near future, the solutions will be strengthened by the Ministry of Culture, Sports and Tourism to further improve the efficiency of state management of advertising activities, especially the efficiency of the enforcement of legal documents. related? – There will be many enhanced solutions, of which the first solution is to continue to propagate and disseminate to relevant organizations in order to agree on awareness to strictly enforce the provisions of the law on advertising. . In 2022, the Ministry of Culture, Sports and Tourism will conduct a review of 10 years of implementation of the Law on Advertising and guiding documents in order to grasp changes in advertising activities, new means and methods of advertising, from which to make recommendations. , propose amendments to the regulations in line with reality. The Ministry of Culture, Sports and Tourism will also strengthen coordination with relevant ministries and branches to amend and complete the legal framework for advertising activities as well as in coordination in inspection, examination and timely handling of illegal acts. violate the law on advertising. At the same time, the Ministry will also conduct training activities to improve professional expertise and state management skills in advertising for cadres and civil servants from central to local levels. . Thank you very much, Chief! “… The current regulation for online newspapers is that advertising is still not allowed in fixed areas, but it must be designed so that readers can actively turn on or off ads. The maximum time to turn off or open the ad is 1.5 seconds. Please note here that the word “active” must be very careful, because that is the right of the reader. If they are watching important news, they can immediately turn off the ad so it won’t affect, if they don’t want to turn it off, the ad can continue to play without time control … “. TOLD HIM (perform)

Deputy Prime Minister Vu Duc Dam. Deputy Prime Minister Vu Duc Dam said that since the beginning of the Covid-19 outbreak worldwide, Vietnam has been one of the countries with high risk of infection and early cases. Thanks to the consistent implementation of epidemic prevention and control measures throughout the political system and the entire people, and the support and cooperation of the international community, up to now, Vietnam is still one of the best countries in the world to fight the epidemic. ranked 214/220 countries with the number of infections, very low. That shows that Vietnam’s strategies so far are completely correct. For example, Vietnam has set a goal of being ready for treatment but also determined to not let many infections happen, avoiding extremely serious consequences. The whole political system and the whole people joined the fight against the epidemic. Vietnam has well performed the “dual task”, both against the epidemic and socio-economic development, the loss is the least compared to the risk. Vietnam’s position has increased thanks to its success in fighting the epidemic. According to Deputy Prime Minister Vu Duc Dam, in epidemic prevention and control, our country should zone as quickly and neatly as possible when detecting cases, if not yet qualified for identification, it can be wider, but by all means quickly. narrow the zoning; make adjustments in accordance with the situation and capacity of the locality and unit. “We always seriously consider what is not good in epidemic prevention and control to adjust. The Prime Minister, seeing that the epidemic prevention and control discipline is not strict, quickly corrected and reminded”, Deputy Prime Minister said. Regarding the development of a vaccine against Covid-19, Deputy Prime Minister Vu Duc Dam said that from the early days of the fight against this pandemic, Vietnam has set a goal of focusing all its efforts on research to produce vaccines. in the country and when the world successfully developed a vaccine, we have tried all ways to negotiate to have the vaccine as soon as possible, injecting the most people. However, due to the scarcity of vaccines, so far, our country has only imported a limited number. The Ministry of Health is very active to get more vaccines, but there will be a larger supply until the end of the year, but it is not enough to create herd immunity, so the whole country still needs to take preventive measures. disease as there is no vaccine. “The Government has assigned localities to prevent and control the epidemic in the spirit of “4 on the spot”, take necessary measures: Actively prepare forces, supplies and equipment for their localities according to the global epidemic scenarios. Based on professional analysis, there are safe anti-epidemic measures and good implementation of “dual goals”, requiring localities to discuss with neighboring provinces when implementing isolation and social distancing. “, the Deputy Prime Minister added. In order to actively prevent and control the epidemic effectively, the Government calls on all people to be aware of their responsibilities to themselves, to their relatives and to the country, and to strictly implement epidemic prevention and control measures; Participate in detecting cases of illegal entry… Step 1: Visit https://www.bluezone.gov.vn or download directly at App Store or CH Play. Step 2: Once downloaded, the application will ask for permission to use Bluetooth to record contact with other Bluezone installed users. If Bluetooth is not open, drag the status bar and turn on Bluetooth; or go to Settings, select Bluetooth and turn it on. Step 3: Once the installation is done, click Scan Around. If someone near you less than 2m has used Bluezone, the application will automatically identify these users and put them in the contact list.

Ha Nam Lottery One Member Limited Company (Ha Nam Lottery Company) was licensed to operate from March 9, 2009. As a 100% state-owned enterprise directly under the People’s Committee of Ha Nam province, Ha Nam Lottery One Member Limited Company has an equity of 27.38 billion VND. Representative is Mr. Nguyen Dang Khai, Chairman and Director of the company.

Over the years, the business activities of Ha Nam Lottery One Member Limited Company always fell into a state of loss, many signs of wrongdoing in the management and financial spending of the company, causing loss of state assets. tens of billions of dong.

Specifically, according to the report on business results of Ha Nam Lottery Company, in 2017 the company lost VND 1,866 billion, in 2018 it lost VND 5,613 billion, the accumulated loss as of August 31, 2018 was VND 18,754 billion / VND 27.38 billion of equity, ineffective business activities at the Company resulted in the total remaining equity by the end of 2018 to only VND8.6 billion. In which, working capital is about 2.6 billion dong (2 term deposits are 2 billion dong) and the rest are in cash and demand deposit. Capital with fixed assets is 6 billion VND, including 1 car, the rest is real estate.

Facing the situation that the company continuously made losses, on March 6, 2019, the People’s Committee of Ha Nam Province issued Document No. 558 / UBND – KT requested: Checking and checking the losses and arising costs. Unusually high at Ha Nam Lottery Co., Ltd. Stop the loss lasting for many years. Request the Director of the company to strictly abide by the regulations and take responsibility before the law for business activities at the company. However, up to now, the company’s business has not been effective, there are still many problems that need to be solved.

Piled up mistakes in financial management

In 2018, under the direction of the Department of Finance of Ha Nam Province, VACO Independent Auditing Company audited the financial statements showing a series of mistakes of Ha Nam Lottery Company. One of the most serious mistakes is that the company does not record revenue (left off the books) of the lottery lottery from July 2016 to August 2017.

According to the revenue report, this type of revenue is from 12 to 15 million VND / day. So, in the period of 14 months, it is estimated about 5.4 billion VND to stay out of the book. The question is why Ha Nam Lottery Company did not record the revenue of the lottery type lottery from July 2016 to August 2017? How that money is spent is still unknown.

In addition, the use and management of public assets of Ha Nam Lottery Company is very loose, causing wasteful use of assets, the budget is not for the right purpose, not serving the general operation. business activities of the company. Typically, the company voluntarily purchased 01 car brand TOYOTA ALTIS 2.0 produced in 2013 without consulting the owner, Ha Nam Provincial People’s Committee.

Another corporate mistake that was discovered according to the audit report is that the issuance of lottery tickets includes: Prize structure, commission rate, and the form of dialing to issue does not comply with the regulations of the Company. law.

Specifically, the Company issued lottery tickets outside the province (sold in Hanoi). The dialing is not public, there is no record. All lottery tickets released outside the province have no invoices, only handwritten transactions. This amount is still left out of the book over 1 billion dong of unpaid and confirmed debt.

In 2018, the total cost of commissions that the company spent on 2 traditional lottery agents was up to 27%, surpassing the prescribed threshold of 12%, equivalent to VND 210,000,000. According to Circular No. 138/2017 / TT -BTC guiding some specific expenses for lottery businesses specified in Decree No. 122/2017 / ND-CP, then: Lottery businesses decide but must not exceed 15% of the revenue from the lottery business, including value added tax and special consumption tax.

In 2018 alone, hundreds of expenses amounted to more than 162 million VND of the company such as: Business, reception, conference and other general expenses but there are not enough valid invoices and documents. Even there are expenses up to tens of millions of dong, but only the payment list and the signature of the payee as well as retail invoices that are not in accordance with regulations, have no legal validity. The improper financial management and spending leading to loss is unavoidable. The question here is: Is the amount spent on items without full invoices and documents in accordance with the law is reasonable and actually spent?

For clear information, the PV contacted Ha Nam Lottery One Member Limited Company and was told by Mr. Quach Anh Hien – Head of Administration Department of Ha Nam Lottery Company: “Ha Nam Lottery Company is owned by the Provincial People’s Committee. When the Commission has a directing document, we can provide relevant information to the press ”.

Although it was explained by the PV that related to the use and management of finance, the books on the side of Ha Nam Lottery Company are independent and autonomous, while the Provincial People’s Committee only manages people. For some reason, when the PV contacted Ha Nam Lottery Company many times but did not receive any answer, the company unit is avoiding providing information to the press. .

We keep informing readers.

To eliminate the “problem” that has eroded the press’s revenue as well as the reputation of the media for many years, not only the efforts of the content production units are needed, but also the drastic participation of the agency state management.

Lessons from the Australian war with Facebook
The incident stems from a bill called the Communications Negotiation Law, which was introduced by the Australian Government in 2020 when the state news agency could not reach a voluntary agreement with companies. technology in the face of difficulties caused by Covid-19. On February 18, Facebook removed the entire data feed of dozens of Australian media outlets and restricted the sharing of news content in the country.

The situation of media piracy in Vietnam is increasing. Photo: Victory

Some Australian emergency services have been seriously affected after the move, including pages that report on the Covid-19 epidemic, wildfires or tornadoes … However, soon after, the Prime Minister Australia Scott Morrison took a tough national stance in his assertion: Facebook’s actions were arrogant and disappointing.
Faced with the uncompromising attitude of the Australian side, on February 20, Facebook was forced to return to the negotiating table. On February 23, after reaching an agreement, Facebook restored the operation of Australian news sites on the social network. Specifically, the Australian government has agreed to make some amendments to the law to address Facebook’s concerns with the fact that it has to pay news agencies. In addition, Facebook will conduct specific negotiations on the fees payable for news agencies with content appearing on its platform.
On February 25, the Australian Government officially passed the Law on Negotiation of Digital Platforms and Media, thereby becoming the first country in the world to have its own agency to decide the price of the guys. The tech giant pays if trade negotiations with local news outlets are unsuccessful. This new law will ensure that news companies are paid fair remuneration for the content they create, helping to maintain journalism.
Thus, it can be seen that, although the real tension only lasted for about a week, the impact was extremely great when the Australian Government helped the media in this country get paid properly for their labor. they spend, at the same time creating a stable source of income for many years to come.
What should the Vietnamese press do?
It can be said that the most important factors for the Australian press to win against Facebook are the solidarity between the press agencies in the country as well as the drastic and uncompromising action from the government. At the forum “Copyright protection of press works” held in November 2020, Deputy Minister of Information and Communications Hoang Vinh Bao made a commitment to work closely with press agencies to eliminate the situation of piracy.

When encountering the phenomenon of copyright infringement, the press agencies need to set up a section to keep track of the violations, collate information, and submit written petitions to the competent agency to propose handling. At the same time, closely coordinate with state management agencies in the process of developing legal documents related to copyright issues and closely participate in the implementation process, comment on amendments to legal documents. copy.
On the other hand, press agencies also need to link together and link with network enterprises providing services to comply with the law on copyright issues on the basis of sharing interests, promoting advantages. strong. Not only that, it is also necessary to study, review and consult the experiences of other countries in the handling of copyright of press works, refer to how to trace and protect copyright to best protect the products. intellectual property of their own … – Deputy Minister Hoang Vinh Bao offers a solution.
Recognizing that the press copyright infringement originated mainly from the spread of news websites, right from the end of 2019, the Ministry of Information and Communications has launched a series of solutions to rectify as well as improve efficiency. State management results for this group. Specifically, the licensing of general websites has been suspended, and at the same time, strengthening the review with licensed news sites, if there is a situation of taking articles from newspapers and magazines without asking for permission. or acts like electronic newspapers are subject to administrative penalties to license revocation.
In addition, since November 15, 2019, news websites that synthesize news and articles from press agencies are required to have a written agreement, and at the same time must show the link. For access to the news, the original article is below the news, the article is retrieved.
At a lower level, one of the solutions given to limit piracy supported by many press agencies is to form a coalition of press – management agencies – technology enterprises to take advantage of its own strength thereby eliminating “spending time” which has been aching for many years. And the establishment of the Digital Copyright Center under the Vietnam Digital Media Association at the end of 2020 is one of the concrete strides when for the first time in Vietnam there is a unit applying technology to monitor micro-crime. piracy of the press.
The Digital Copyright Center will apply technology solutions to help press agencies to track their products in real time, thereby determining whether piracy is violated and the extent of infringement. percentage, thereby providing a solution to prevent. Currently the Center’s system has scanned over 600 newspapers, forums, blogs, 90 million Facebook profiles, 2 million pages and 3 million groups on social networks like Facebook and YouTube …
According to the director of the Center for Digital Copyright Hoang Dinh Chung, to thoroughly deal with copyright infringement, the press requires intervention by technology, not manually. Violators often use technology to commit violations, so only technology can stop them. With being able to scan the press works through content, images, audio or video … automatically, detecting violations is very easy and fast.
It is known that the Digital Copyright Center now has many partners who are major newspapers such as VOV TV channel, Tuoi Tien Phong and Children newspaper, Literature and Art Times, People’s Deputies Newspaper .. .

Countries are claiming benefits for the press from Facebook, Google

The United States: This country’s Alliance for News and Communications, with nearly 2,000 member organizations, is lobbying Australia to develop the “Conservation and Competition Press Act”, allowing publishers to negotiate with Online platform for content distribution terms. Canada: After a campaign in 2020 launched by 105 local newspapers, the Government of Canada has pledged to enact new laws forcing tech giants to pay for news content to appear on its platform. surname. – France: The French Competition Authority for many years has come up with solutions to call for technology platforms to pay for news. So far, Google is signing a deal worth $ 76 million with a series of French news agencies, allowing their news content to appear on Google News Showcase.