The moon just entered the door blush like autumn ripe fruit. *** Don’t raise your voice The birds have just folded their wings to fly Eyes closed the old straw nest. *** Don’t raise your voice The lullaby is still ringing On the breast. *** The crease of the shirt is fermented from the previous wind This afternoon smells of god People Just resting your feet. *** Don’t raise your voice. A collection of poems, Voices, by Ta Anh Thu. Photo: FBNV. Comments Poem Don’t raise your voice in each stanza – the passage has the appearance and spirit of a Haiku. The still movement of time in the ripe fruit, the restless closing of the bird’s wings leaving the nest; The lullaby still resounds on the breast, the drunken yeast of the journey suddenly bewildered when stopping… gives us the ancient melancholy. Poetic form is a framework that avant-garde poets always intend to overcome. Overcoming the form of the body (for example: Six bowls, Haiku…) to create the life of the genre (Poetry) is the path of regal innovation. Holding only poetry as the nourishment of the genre and challenging the rigidity of the body is a particular delight in artistic creation. Ta Anh Thu must have thought of that when evoking the Haiku atmosphere and beyond the Haiku form. Don’t raise your voice not silence, but to listen to the sound of silence. Picking up each moment, stringing together four poems, forming a closed structure, the poem keeps the reader in a space separate from the noisy, tired world out there. Reading poems, for me, can be a way of self-support!

Mr. Nguyen Van Phuoc – Director of First News Tri Viet book company, Mr. Nguyen Xuan Minh – Director of planning and copyright of Nha Nam book company and Mr. Tran Dang Tu – Copyright employee of Kim Dong Publishing House will share with readers difficulties, challenges and opportunities in buying and selling book rights when the pandemic is changing the world. Convert form from offline to online For book rights trading, the biggest difference when the Covid-19 epidemic took place, according to all three representatives, was that major copyright book fairs in the world were canceled. The London Book Fair in March, the Bologna Book Fair in April or Frankfurt in October… are all major book fairs in the world, where publishers meet and directly introduce outstanding and potential books. big. The world’s major copyright book fairs have all been canceled or changed their organizational plans, switching to online form because of the epidemic. Photo: Reedexhibitions. Especially for children’s books with many beautiful illustrations, which is the strength of Kim Dong Publishing House, is a series of books “very suitable for display at book fairs, now losing the opportunity to attract attention”. Mr. Tran Dang Tu shared. The alternative to the book club is online meetings through online platforms such as Zoom, Microsoft Team or Google Meets… However, having online meetings with partners who have to work remotely is not always comfortable, from poor connection to difficult search, lack of information, lack of sample books. And instead of meeting partners in just 2-3 days like in traditional fairs, the meetings often span a whole month, and due to the time difference, the appointment is convenient for both. side is not an easy thing either. Amid such difficulties, Mr. Nguyen Xuan Minh said that online exchanges with partners also allow the two sides more time to introduce and negotiate, instead of meeting only 30 minutes like meetings. market. But meeting face-to-face, shaking hands, touching books, enjoying the book-filled atmosphere is still something that copyright professionals really want to experience in the future, just like before. here used to be. Another bright point of online transactions is that “electronic contract signing” is legalized, which replaces direct signatures and must be delivered to the partner’s offices. “This way of e-signing saves costs and time, minimizes risks and conveniently stores data,” said Mr. Tran Dang Tu. In the context of the pandemic and having to work online, there are many shortcomings, but the book company First News still brings back many books of great value, including the autobiography. The Promised Land by former US President Barack Obama, a book about the life of artist Chow Yun Fat, signed a contract to buy book rights with actor representative Keanu Reeves… “The pandemic is a time to prove the dynamism of the copyright team, who can contact and negotiate and buy good titles about Vietnam in any situation,” concluded Mr. Nguyen Van Phuoc. Mr. Nguyen Van Phuoc bought the copyright to a book about the French President at the Frankfurt Book Fair. Photo: FBNV. Observe the reading taste of readers, be careful when choosing new books When the Covid-19 epidemic took place, publishing units in general reduced the number of new books to some extent, so the consideration and selection of titles will be conducted more carefully. The copyright department of the units carefully observes the reading trends of the readers so that they can bring back many titles that are suitable for the tastes of the country. Representatives of three publishing units have different opinions about readers’ reading taste. According to Mr. Tran Dang Tu’s observation, readers tend to change their reading forms, shifting more to e-books (ebooks) and audiobooks (audiobooks). This is completely natural because these types of books are both cheaper than paper books, easy to buy and suitable for conditions requiring social distancing due to the epidemic. However, buying copyrights for e-books and audiobooks in Vietnam still faces many difficulties, because foreign partners do not really trust the Vietnamese market when there is a situation of pirated books illegally posted online. . However, Mr. Tran Dang Tu still hopes that ebooks and audiobooks will capture the market share of future readers to match the technology trend. Next, in recent times, the phenomenon of classic books, books of old authors… are strongly consumed. This is thought to stem from the anxiety that causes many readers to read books they already believe in, or recommend old and good books to others rather than risk new books. Or because the economy is difficult and forced to stay at home, many people take advantage of reading all the old books they have bought, instead of buying new books. But broadly in the world market, new books are still respected and released by publishers. Books in the highly entertaining genre are still well received. For example, Japanese manga in the North American market received huge growth with more than 35% sales growth, many manga books also entered the top sellers with high rankings. This is a good sign for Kim Dong Publishing House to continue to exploit relevant and interesting books about Vietnam. In 2022, Kim Dong Publishing House will celebrate its 65th anniversary, which is the time to release many large, massive and unique books on this occasion. That pushes the copyright department to explore special works even more. Ebooks and audiobooks are considered a new trend of readers during the epidemic. Photo: Deloitte. On the side of First News, Mr. Nguyen Van Phuoc found that during the pandemic, readers were more interested in self-understanding books, spiritual books, and books that enhance their own inner strength. That’s part of the reason the work Eternal life by Professor John Vu – Nguyen Phong published by First News became the publishing phenomenon of 2020. Episode 2 of Eternal life recently released is also well received by readers, and First News is expected to release volume 3 in the near future. Other books on the subject of Osho’s meditation or books on health and self-care have also received more attention during the pandemic. Nguyen Xuan Minh, representative of Nha Nam, is more interested in readers’ reading taste when the epidemic has passed. Because publishing a book in Vietnam takes time to implement, making the book lag behind the general trend. As a unit specializing in publishing literary books, Nha Nam focuses on the world’s valuable literary titles. In addition, this publishing unit also searches and exploits quality manuscripts from domestic authors, both contributing to the development of the country’s literature and ensuring objective factors such as translation. disease has the smallest impact on publishing.

By acquiring Houghton Mifflin Harcourt, HarperCollins will be better able to compete in the publishing industry. Photo: Richard Drew / Associated Press. Robert Thomson – CEO of News Corp – said welcome: “We welcome the talented team of Houghton Mifflin Harcourt to HarperCollins, especially at a time when so many people in many places are reading and listening to books. “. “We look forward to new and exciting opportunities as we chart a stronger future together,” said Brian Murray, President and CEO of HarperCollins. He thinks that merging two publishing companies, each with a long list of literary works, will be the focus of team cohesion. Houghton Mifflin Harcourt owns a list of more than 7,000 titles and has many important works in the lifestyle and children’s segments. Many famous books by Houghton Mifflin Harcourt help to generate high profits such as: Curious George, The Polar Express, Little Blue Truck and The Little Prince … HarperCollins will acquire the English rights to JRR Tolkien’s novels and films, including Hobbit guy and The Lord of the Rings . Illustration by JRR Tolkien in the upcoming edition of The Lord of the Rings. Photo: The Tolkien Estate/Harper Collins. Houghton Mifflin Harcourt’s audiobook business is also thriving, which is expected to boost HarperCollins’ audiobook sales. Before that, the sheet New York Times commented that by acquiring Houghton Mifflin, HarperCollins will be better able to compete as the publishing industry is being dominated by “big players”. In recent years, the book business has witnessed the consolidation of a number of large publishing units. In 2020, ViacomCBS agreed to sell Simon & Schuster to Penguin Random House for more than $2 billion. The deal attracted the attention of antitrust regulators and raised concerns among booksellers, authors and agents. The deal of these two book giants is not yet completed. HarperCollins is the second largest publisher of consumer books in the world. In the first quarter of the year, HarperCollins saw revenue growth of 19% year over year. Headquartered in New York, HarperCollins has publishing operations in 17 countries. This unit has more than 120 publishing brands around the world. Each year, this unit publishes about 10,000 books, print and digital catalogs more than 200,000 works.

These numbers indicate a dramatic transformation from the eBook market. Data from the Department of Publishing, Printing and Publishing show that, if 213 electronic publications are registered in 2018, by 2020 there will be 2,050 publications with 1.5 million hits; From 5 publishers with confirmed registration of publishing and e-publishing activities in 2019, this number has increased to 9. “Digital transformation is an inevitable trend in the present time. We are digitizing rare and unique documents, which no longer have the period of copyright protection to serve users to different degrees. The number of publications that we digitized is about 10,000 copies, not including newspapers and magazines. We have updated the library’s website so that readers can read books at home ”, said Mr. Bui Xuan Duc, Director of the Library of General Science of Ho Chi Minh City. Mr. Nguyen Nguyen, Director of Publication, Printing and Publishing Department, Ministry of Information and Communication, said that there are 3 phases in digital transformation. Vietnamese publishers are entering phase 2 when some places have started to use technology to create new products, but have not completely transformed into a digital publisher. However, according to Mr. Nguyen Canh Binh, Chairman of Alpha Books Company, the current publishing units only produce content and still weak in technology. “The development of a commercial platform that is large enough and has a stature must rely on publishers or technology units, while the publishing side should only play an associate role”, Mr. Binh said. From global publishing, it is possible to identify the major changes of the industry in the face of the 4.0 revolution. Photo: Quy Hoa. According to Mr. Nguyen Nguyen, from global publishing, it is possible to identify the major changes of the industry before the impact of the 4.0 revolution. The first is a shift in publishing models and processes: new models will emerge, where the focus of the publisher is not just the product itself, but the customer-oriented processes. Publishers move from the role of producer, creating products to the role of providing content and information services to connect readers with authors. On the contrary, some information service providers will take on the field, becoming the “midwife” of each publication. The market noted that there are 3 parallel publishing models that exist: the traditional model, focusing on printing, printing works (for big brands); media models of creating and distributing content across different channels (for corporations holding Big Data and distribution networks); model of creating content services based on digital platform and customer network (model of the future – model 4.0). The development of editorial companies in Japan and Korea in their roles helping publishers and authors has shown signs of an early shift to model 4.0. In addition, there is an individual direct publishing process. In electronic format, through Big Data infrastructure holding companies, the author gives his work directly to readers without going through the publisher. This means that the center of the publishing process at the moment is the media corporations that hold the Big Data infrastructure. Besides, after the decline of independent reading devices, a new line of e-books on smartphone app stores on the Apple Store or Android Store. The 4.0 revolution opens a new turning point in the speed of sharing and spread. The stages of traditional publishing will be minimized so that the product reaches the most readers, in the fastest time. The current regular work of editors has been replaced by specialized software. The revolution will also help save circulation costs, leading to lower costs of publications, minimizing environmental pollution and storage space.

“Job selection” is probably the most correct way of saying for literary circles. Nghiem Huyen Vu graduated from the University of General Physics in the Soviet Union (formerly) in 1973, but a future physicist has taken a turn, choosing to step on the path of poetry. That same year he entered the military life, served nine years, then moved on to publishing, journalism and journalism management – publishing until his retirement. He has printed more than 10 books, including six volumes of poetry, the rest are translated poetry, essays, dissertations, short stories … His poetry has meticulously refined observations, and words have been refined. Many seemingly normal details were blown into his poetic soul, becoming sparkling. He saw the “lotus heel” from “distant memory” in the woman carrying the water; realizing the “first little separation” when taking the child into grade 1 and seeing the girl’s “wind full of humble clothes” in the early spring …, then generalizing it into a concept, philosophy live by yourself. Reading him, we are persuaded by emotional poetic soul, loving people, “on the side of tears”. Nghiem Huyen Vu is a member of the Association of Vietnamese Writers, a native of Duc Tho (Ha Tinh), and currently lives and writes in Hanoi. Huu Viet poet chooses and introduces Autumn hair Thu seemed to have about his dry and thirsty heart early breeze West Lake dew willow invite green remote There was a time when I had long hair wind farming Grazing dreams on each microfiber I go through a brilliant autumn My hair is fading my dreams are yellow And the autumn comes back the same wind I heard my heart melt in the morning hair fall … The woman goes to get the water The woman goes to get the water shoulder blade deflection Chest is heavy shake with the footsteps the woman thinks about the fire hot water red charcoal dinner lamp rough man’s face austere Bare feet through fire through the mud lotus heel distant memory Feet go a thousand times still don’t stop searching the nearest road The woman goes to get the water Loosen the water more pain and love – the river is still flowing The woman goes to get the water all my life Can’t think in time shoulder deflection and speckled feet. Written at Ba Lat’s door It has been many years since I met the Red River Where the river blends into the great sea The place flutters the crimson horizon The waves burst up overwhelmingly before boundless The place where the fairy tale begins Alluvial seeds turn into deltas Bare children dancing in waves As if hatching from Au Co egg wrap Surprisingly golden ripe rice apricot Right by the waves in the sea ring New thatched roofs birds find Land revived in the acrid salinity of human life Where the river meets the sky Red water across the sixteenth moon Self-love stars are nine stars Golden sand glittering at night The sagging wing swaying forever Ru the great countryside into the Country Flowing through time glorious ruin Pink a sea far away Compensate to hear the past five months Between the earth and water junction My source raindrops fall Going through my life to reach the estuary …

Digital library Until now, when referring to the library, people often think of the rooms filled with books and paper documents. But the digital transformation trend is gradually changing the way traditional libraries operate, opening a new era in which paper books no longer have a unique position. That method is electronic library, also known as digital library. Digital library is one of the solutions to promote reading culture In the past, documents and paper books in the library often did not have a long lifespan due to complicated preservation process and many difficulties. Each book has been used many times, as well as the negative impacts from the environment such as mold, insects, … On the other hand, some school units still have difficulty, so traditional libraries are only capable There are enough books for a certain number of students. The emergence of the digital library form is gradually solving the problems of traditional libraries. Specifically, the seminar on reading culture in the digital transformation period taking place on April 19 in Ho Chi Minh City mentioned the advantages of e-libraries in stimulating the reading habits of subjects. students and students of all levels. “Thanks to the electronic library, reading can now take place anywhere,” said Mr. Ibadulla Yoldas – vice principal of Horizon International School. It is not necessary to go to school to read books, students can read books at home ”. According to Mr. Yoldas: “Digital library is the solution, an idea for schools to apply in teaching and learning”. Audiobooks The digital transformation process in Vietnam is forming a new habit for modern readers – the habit of “listening to books”. This is said to be the result of real needs of modern young people who do not have much time but still want to cultivate their knowledge. In fact, many hours a day are wasted. It could be traffic jam, waiting for the plane, or even while doing housework … Instead of accepting lost time and feeling bored, many people have used audiobooks as a “countermeasure” solution. dealing with busy life. The seminar “Reading culture in digital transformation” took place at the opening ceremony of Vietnam Book Day 2021 mentioned the trend of “listening to books”. Currently, many Vietnamese audiobooks are constantly improving product quality to bring the best experience to readers. One of them is the application of artificial intelligence to create a reading voice suitable for each type of book. Also during the seminar on Reading Culture, Mr. Le Hoang Thach, Co-Founder of Voiz FM, shared: “In a recent test of the company with 800 customers. Up to 70% of them could not distinguish the artificial voice from books and real human voices ”. According to ICT Vietnam, our country is similar to the international audiobook market in general and the US market in particular in terms of the structure of listeners. Specifically, they are young, employed and educated clients. These subjects tend to spend a large amount of time using the Internet, using mobile devices to receive information. This can be considered as a prerequisite for the application of digital technology, developing audiobooks and forming Vietnamese books’ listening habits. Create reading habits for children With the attraction of programs on Youtube or games on technology applications, children are not currently able to form a habit of reading. This forces families and schools to have strategies for children to adapt to the reading culture. Instead of the time for children to watch entertainment programs, parents should join their children to access online reading applications, read interactive books with their children … At the same time, it is necessary to give children a reading space. New books, stimulate children to find books and help children feel comfortable reading. Online books with interactive programs are a solution to help form reading habits for children Talking about the issue of forming reading habits for children, Mr. Nguyen Nguyen – Director of the Publishing Department emphasized: The habit of reading books for children must originate from families and schools. It is necessary for the children to have space to read books, time to read books, and then form the reading habits so that they love books. And Mr. Nguyen Nguyen also affirmed: “Publishing capacity in Vietnam is not weak, but the reading culture is not high. Digital transformation will help narrow that gap and stimulate reading culture ”./.

In the latest published report by the publisher Shueisha, the manga series Jujutsu Kaisen Author Gege Akutami has more than 45 million copies in circulation, both printed and digital, as well as unsold copies. Specifically, the number of releases of Jujutsu Kaisen hit milestones of 8.5 million (early October), 10 million (October 29), 15 million (December 16), 20 million (January 13), 25 million (January 26), 30 million ( February 9), 35 million (March 4), and most recently, 40 million on March 31. Jujutsu Kaisen cover volume 15 and prequel. Photo: Mantan-web.jp. According to the report above by Shueisha, volume 15 of this manga has reached 1.5 million copies in its first release. This is considered a record milestone for the extremely popular young comic at the present time. Jujutsu Kaisen by author Gege Akutami first launched in March 2018 in the magazine Weekly Shonen Jump by Shueisha and is published in English by Viz Media . Up to now, Jujutsu Kaisen has published 15 volumes and all are well received by the public. It is known that the anime adaptation of Jujutsu Kaisen premiered on October 2, 2020 and has 24 episodes. Still Jujutsu Kaisen 0: The Movie , a new animated film in the form of a franchise, scheduled to open in winter 2022. The film is based on the prequel part, Jujutsu Kaisen 0: Tokyo Prefectural Jujutsu High School by Gege Akutami.

Phung Quan is a famous Vietnamese writer / poet. In 1945, he joined the National Guard, under the role of a reconnaissance soldier of the 101st Regiment (formerly Regiment Tran Cao Van). It was his early years of joining the resistance war that helped Phung Quan with valuable documents to help him write a work of a fierce childhood that was both corrupt and real. The fierce childhood consists of eight parts recording the hard fighting years of the children named Mung, Quynh Poem, Gathering, Scarred, Draped, Snake-skinned, Bay of Rattles, Veil … in the Youth Team. reconnaissance of the Tran Cao Van regiment in Hue in the early years of the war against the French. In the work Intense Childhood, each character is a story, a meaning that the author wants to convey. That is Cong congratulate the desire “to follow the brothers to fight the West for their country to be independent, so that after the nuns, if I have a disease that is worse than asthma, I will also be healed by the government”; As the brave Gathering, no one has the same intellect … According to literary critics, the years of fire and bombs lost, traumatic but heroic, are familiar topics in Vietnamese literature. Phung Quan also chose the arduous resistance war days as the main background. However, he chose a different path, not depicting seasoned soldiers, his main characters as young warriors. Childhood is not the days of innocent play, the childhood of Mung, Lom, and Quynh … are days of hard fighting and willingness to sacrifice for the Fatherland. This is the point of success and the thrill of a fierce Childhood. Commenting on the work, critic Nguyen Khac Vien commented: “The book is nearly 800 pages thick that readers never want to stop, attracted because of the innocent, cunning, heroic characters, because things are sometimes thrilling, sometimes funny, sometimes they cause tears … “. Thanks to the work’s unimaginable success, as soon as it was completed, Phung Quan’s Intense Childhood was published and received the Children’s Literature Award from the Vietnam Writers Association. Two years later, the work was made into a movie. Intense Childhood is director Nguyen Vinh Son’s debut film, produced in 1989. The film is called childhood but it is for both adults and children. The film won many major film awards such as the 1990 Silver Lotus Award, Best Director Award and Best Actor Award at the 1990 Film Festival. Invite readers to watch the video: Missing a teacher. Source: VTV TSTC.

The National Online Book Fair 2021 takes place from April 17 to May 15 at book365.vn Compared with the first year organized in the online form, the 2021 Book Association has many new and more attractive features. In which, there are about 70 publishing and publishing units in the country (an increase of nearly 20 units compared to 2020), nearly 30 foreign units, bringing nearly 20,000 good books, newly provided books over 30,000. printed book titles, e-books (an increase of nearly 15,000 book titles compared to 2020) for readers. All books are beautiful and copyrighted publications. Especially, at this year’s event, the Ebook book space and the copyright exchange were piloted to connect domestic online publishers with readers; as well as creating a space for cross-border exchanges between domestic and foreign publishers, creating opportunities to connect, search and transact valuable book copyrights through the application of the latest online 4.0 technology. . This year’s online book fair has made many improvements to its interface as well as technology to create a space for readers to search and select books, and create conditions for units to participate in book exchanges and exchanges. copyright translation is more favorable. In addition, many seminars, online exchanges between authors, researchers, publishers and readers aim to spread the love of books to readers. According to Mr. Nguyen Nguyen, Director of the Publishing – Printing and Publishing Department (Ministry of Information – Communication), Head of the Organizing Committee of the National Online Book Association 2021, this year’s event continues to be an important stepping stone to bring culture. reading activities as well as publishing activities step by step step into digital transformation, apply technology, create habits for readers to experience books on a digital platform. At this same point of view, many publishers believe that while translating COVID-19 has many potential risks, as well as the strong development of the 4.0 technology revolution, the organization of the Online Book Association is the right direction. appropriate, in accordance with the trends and needs of the reader. For publishers, book publishers, book companies … joining the Online Book Association helps them save on site and human costs, and at the same time, promote books more widely to the community. Meanwhile, readers in all parts of the country, especially in places where there is a shortage of books have the opportunity to access, experience digital books, buy useful books without wasting time, instead It only takes a “click” on the computer screen or smart phone, then you have owned the book you want to buy. Up to now, the National Book Association has taken place for the 7th time, annually held to celebrate Vietnam Book Day April 21. This event was jointly organized by the Ministry of Information – Communications, the Central Propaganda Department, the Ministry of Culture, Sports and Tourism and other units to encourage and develop the reading movement in the country. In 2020 and 2021, the National Book Association will be organized in the online form, on the e-floor https://book365.vn of the Ministry of Information and Communications. Over the past 7 years, whether taking place on the electronic floor or on the field, the National Book Association has also received the attention of book lovers and the community, contributing to enhancing the position and role of books in social life. This is also an opportunity to honor readers, participate in composing, publishing, collecting and storing books; to uphold the responsibilities of all levels and branches for the construction and development of reading culture.

However, that is just the surface, but in depth, the online book fair also has many meanings that are not easy to count. 51% of readers buy books from localities outside Hanoi and Ho Chi Minh City; many books to readers in remote, mountainous, island areas and a large number of books are ordered in the fields of politics, science, technology … from the national online book fair last year. showed that this activity satisfies the needs of readers, filling the gaps of existing books in many localities; contribute to building knowledge sources and multiplying positive values ​​for society. In that sense, publishers and publishers need to take the initiative and further improve their professionalism in organizing online book associations in particular and selling books online in general. At the same time, the interests of readers must be put first; have an effective solution to make the online sales channel a reliable place; the book must be of quality, reasonable price and closely follow the tastes of readers. Improving the quality of online book associations as well as online sales channels is a requirement from practice. Therefore, publishers and publishers need to apply advanced and modern technology when opening e-commerce transaction sites as well as simple and suitable payment methods to facilitate all participants. family. From participating in online book associations, publishers and publishers should consider this as the process of accumulating and adding experience to improve the professionalism in digital conversion. Also through this activity to promote the brand, learn the needs and habits of readers, thereby better serving the needs of the market. On the part of readers, besides taking advantage of the advantages and benefits of technology in researching, selecting and buying books from online book associations, it is necessary to be more active in the fight against pirated and non-pirated books. have a copyright … Especially need to have a decisive attitude, not be cheap, but support the fake online book selling sites, contributing to the health of the book market. The excitement of online book associations these days is more and more affirming the right direction in planning a strategy to bring publishing activities and reading culture to digital technology. This inevitable change not only helps publishers and publishers catch up with the development of the times, but also allows books to fulfill their mission of fostering a reading culture, which is “books for everyone”.

This online book fair has attracted more than 70 domestic publishers and publishers to join the book exchange, over 50 domestic and international publishers participating in the book copyright exchange, with over 20,000. title with hundreds of thousands of books for readers. During this event, the Online Book Association has made many improvements in the interface as well as technology techniques to create a space for readers to search and select books, and create conditions for units to participate in the exchange. book translation and Copyright exchange facilitates connection and transaction. Within the framework of the Book Association, many events, seminars and online exchanges between authors, translators, researchers, and publishers will be organized with readers. At the same time, the Book Association also implements a number of attractive programs: book discounts for all customers; exemption or reduction of shipping charges for domestic customers; For remote and economically difficult areas, subsidize 50-80% … Sharing at the press conference, Mr. Nguyen Nguyen – Director of Publishing, Printing and Publishing Department said: “If in 2020, with the situation of Covid-19 translation, we organize an online book fair in a situation of However, when entering the organizing stage, the units realized that this playground should continue to be more regular and professional. That is why this year there is no reason not to deploy “. Mr. Nguyen Nguyen, Director of Publication, Printing and Publishing Department speaking at the opening press conference of National Online Book Association. Mr. Nguyen also affirmed that the National Online Book Association is an important stepping stone to bring reading culture as well as publishing activities and approach readers step by step into the trend of digital transformation and technology application. “Digital transformation is almost an imperative for all industries today, and publishing is no exception,” he said. Therefore, creating a playing field from which units move towards digital transformation is very important ”. It is expected that from April 17, 2021 to May 15, 2021, the Online Book Association will take place on Book365.vn with many exchanges and seminars related to the content of introduction and exchange of literature reading chemistry, digital transformation in publishing and reading approach in the industrial age 4.0, introducing authors and works to readers …