The tweet that the Tesla CEO released Sunday was part of an exchange with twitter users that omitted to refer to a CoinTelegraph article accusing him of “bitcoin manipulation.” Musk said that the company kept $1.5 billion of its initial investment in bitcoin, but sold about 10% to “confirm it’s easy to pay off.” [bằng bitcoin] without distorting the market”. Elon Musk has become a prominent and influential figure in the crypto world. He tweeted in May that Tesla would no longer accept bitcoin as a means of payment for its vehicles, citing the large amount of carbon emissions in bitcoin mining. esla will continue to allow transactions in bitcoin at the car manufacturer’s stores, once it is confirmed that the “mining” energy source is clean energy. Photo: Getty. This action is believed to be the cause of the sell-off of the world’s No. 1 cryptocurrency. Musk’s comments on the sustainability of bitcoin “mining” continue to resonate in the crypto community. A commonly cited metric from the University of Cambridge pegged the annual electricity consumption of bitcoin mining at around 99 terawatt-hours. This consumption is more than that of the Philippines or Pakistan. Some of Musk’s recent tweets have also sparked a mix of excitement, confusion, apprehension, and sometimes even fear in the crypto community. Earlier this month, investors attempted to analyze a mysterious tweet from SpaceX that included a bitcoin symbol and a broken heart emoji. The information that Elon Musk transmits has had a great influence on the price of dogecoin and bitcoin. Musk is also partly blamed for the current drop in bitcoin and the broader cryptocurrency complex. The Wall Street Journal has described him as the biggest influence on bitcoin. By the end of June 13, the bitcoin price was up nearly 8%, changing hands at $38,808.09 on CoinDesk. As of now, Bitcoin is up over 28% for the year but is down about 40% from its mid-April peak at $64,829.14. The world’s No. 2 cryptocurrency, Ethereum, gained nearly 5%, changing hands at $2,521.81. Back in February, Tesla revealed that it had acquired about $1.5 billion in bitcoin in a filing with the Securities and Exchange Commission. At the time, Tesla paid about $38,000/bitcoin for each bitcoin. This is the average price at the time of Tesla’s Q4 conference on January 27. This conference did not mention any bitcoin holdings and the date of filing with the SEC. Overall, the prices of digital assets like bitcoin are outperforming traditional markets.

Because of the Karlsruhe ECB judgment EU initiates proceedings against Germany

As of: June 9th, 2021 2:58 p.m.

The EU Commission considers the judgment of the Federal Constitutional Court on bond purchases by the ECB to be a “dangerous precedent”. That is why she is now initiating infringement proceedings against Germany. From Klaus Hempel, ARD legal editors The Brussels Commission believes that the Federal Constitutional Court violated the primacy of EU law with its controversial ruling on the ECB’s bond purchases last year. In doing so, Germany violated the basic principles of EU law. With the initiation of the infringement proceedings, the federal government now has two months to respond to the allegations in writing.

A judgment with explosive political power

In May 2020 the The Federal Constitutional Court ruled that the multi-billion dollar bond purchase program “PSPP” of the ECB was partially unconstitutional . The European Court of Justice (ECJ) had previously ruled that at the request of the Constitutional Court the program is legally in order and there is no violation of EU law . The Karlsruhe judges did not accept this, however, and thus opposed the ECJ – for the first time ever. They called his judgment “objectively arbitrary” and “methodologically no longer justifiable”. Your main criticism of the bond purchase program: The ECB had not justified why the program was proportionate and the significant economic impact on all citizens should be justified. The ECB and, through the ruling, also the ECJ had exceeded competences. The Bundestag and the Federal Government would have to work towards ensuring that the ECB subsequently provides this reason. In June 2020 the Governing Council looked again at the PSPP program and its proportionality. A little later, the Bundestag decided in a resolution that the proportionality test carried out by the Governing Council met the requirements resulting from the judgment. In a decision from the end of April 2021, the Federal Constitutional Court finally found that the Bundestag and the Federal Government had implemented the ruling. For the Federal Constitutional Court, the case was closed. But not for the EU Commission.

EU Commission sees dangerous precedent

The Commission sees a need for further clarification. In their view, the judgment represents “a serious precedent both for the future practice of the court itself and for the constitutional courts of other Member States”. The Brussels authority fears that the German example could set a precedent. The fear: EU states such as Poland or Hungary, which the Commission accuses of violating the rule of law, could no longer follow judgments of the European Court of Justice and refer to Germany. A year ago, shortly after the verdict was announced, had Commission President Ursula von der Leyen made it clear that infringement proceedings could be initiated against Germany . Judgments by the European Court of Justice are binding on all national courts, she explains. “The last word on EU law is always spoken in Luxembourg. Nowhere else.” It is about holding the EU together as a community of values ​​and rights. The reaction of the Polish Prime Minister Mateusz Morawiecki shortly after the ruling from Karlsruhe showed that the fears in Brussels are not entirely unjustified. He spoke of one of the most important judgments in the history of the European Union. The judgment makes it clear that the individual member states determine where the competency limits lie for the EU institutions. In Poland, the national-conservative PiS government has been restructuring the judiciary for years. The ECJ has already intervened several times and found that parts of the reforms violated EU law.

Federal government now on the train

With the initiation of infringement proceedings, the federal government now has two months to take a position. If the Brussels Commission is satisfied with the answer, the procedure would be ended relatively quickly. In the most extreme case, however, the EU Commission could ultimately sue Germany before the European Court of Justice. In this case, the conflict between the ECJ and the Federal Constitutional Court would most likely escalate for good. Shortly after the Karlsruhe ruling, Luxembourg had already expressed its displeasure and officially declared that its rulings would be binding on a national court like the Federal Constitutional Court if it had appealed to the ECJ. Regardless of how the Federal Government will express itself: It cannot impose any requirements on the completely independently acting Federal Constitutional Court, let alone prescribe not to oppose judgments of the ECJ in the future. In previous rulings on Europe, Karlsruhe had always reserved a kind of “emergency brake”, the right to the “last word” in certain cases, as it were. At the moment it cannot be assumed that the Federal Constitutional Court will move away from this line of jurisdiction. The EU Commission is obviously interested in exactly that. She wants to ensure that the court grants the ECJ the final decision-making right with regard to European law issues – with the big, actual goal in mind that other constitutional courts of problem countries such as Poland will then also permanently bow to the ECJ rulings. But how it should succeed in persuading the very self-confident Federal Constitutional Court to give up its previous dogmatics, no one currently has a conclusive answer. As expected, the Constitutional Court did not comment on today’s decision by the EU Commission in Brussels.

Dispute over ECB bond purchases Get together!

As of: June 9th, 2021 6:05 p.m.

It is understandable that the EU Commission is reacting to the Karlsruhe ECB ruling with proceedings against Germany. But that won’t resolve the dispute. Only the courts themselves can do that. A comment from Frank Bräutigam, ARD legal editors If anyone at Karlsruhe’s Schlossplatz had hoped that the high waves after the Karlsruhe ECB judgment of May 2020 would fizzle out silently, they were disappointed today. The EU Commission is initiating infringement proceedings against Germany because of a ruling by the Federal Constitutional Court. ´ That has never happened before. The relationship between Karlsruhe and Luxembourg has always been somewhat tense. But this is now a unique escalation.

Do not lose sight of questions of democracy

The starting point of the Federal Constitutional Court on EU issues is absolutely correct and important. To see that the legal limits remain an important currency at the EU level. Because one must not lose sight of the individual voter, i.e. questions of democracy. Because the individual states have not given up all their competences to the EU. With its “yes, but” approach, the court has achieved a lot in several rulings since the financial crisis in 2012 at the latest. In this specific case of the ECB bond purchase, pulling the emergency brake, accusing the ECB and ECJ of arbitrary action, went too far.

The EU Commission had to react

That was not proportionate: in terms of content, but also with a view to the possible role model effect for other states such as Poland or Hungary. What happens there in terms of content within the judiciary is of course not comparable to Germany. Nevertheless, there is this bare result: The German court does not adhere to what the ECJ says. Then why should we do this? The fact that, from its point of view, the EU Commission must therefore react and initiate a procedure – which is understandable.

Dilemma for several actors at the same time

But you also have to be aware that if you think through the process started today, it will lead several actors into a real dilemma. First of all, the federal government, which now has to take a position as a first step. What is she supposed to do? Somehow signal an independent court to correct its judgment or take other action? And in the last step, the ECJ would decide on a breach of contract. Who? Yes exactly. One of the arguing actors. He would be a kind of judge in his own case. Would that lead to a good solution?

Take “cooperation relationship” at its word

Arguing over who “has the last word” is almost always devastating. In private life, in politics and also within a network of national and European courts. It is the last thing the citizens of the EU need in these times. If the “cooperation relationship” between the courts can be heard in many speeches, this must be taken literally. Mind you: the courts cooperate with each other. Not the courts with the state and the EU. They are supposed to strictly control these two. The fact that there is often still room for improvement at the ECJ on this point has expressly contributed to this conflict.

It is the courts’ turn

An example from the two companies at issue here shows that cooperation is fundamentally possible. Because the First Senate of the Federal Constitutional Court (the Second Senate acts in the ECB conflict) has shown with important rulings from 2019 that Karlsruhe and Luxembourg can achieve control of national and European fundamental rights in the interests of the citizens together. That means: the current situation can only be defused by the courts themselves. Not from the Federal Government or the EU Commission. The actors from the judiciary know each other. Well, actually. You have to pull yourself together. It is unclear what the one solution to the specific dispute should look like, but there has been no lack of creative ideas in Karlsruhe or Luxembourg for many decades.

Editorial note Comments generally reflect the opinion of the respective author and not that of the editors.

This leading European and American machine tool is the world’s first 3D printed CNC machine tool that integrates casting, forging and milling, developed by Huazhong University of Science and Technology. The head of the research and development team is Professor Zhang Haiou, who has obtained a number of international patent certificates. The United States and Japan, which have always left me in the field of machine tools, have also given a super high evaluation. International authoritative magazines have even declared that my country’s first arc volume combined with forging and milling synchronization technology is significantly different from the widely used distribution technology in the world. This technology can obtain engine parts that far exceed the performance of forgings. Having said so many technical terms, everyone may still be in the cloud to the subversive nature of this technology. Let’s break it down. In the traditional technical process, the three steps of casting, forging and milling are completed separately. Not only is the process complicated, but at the same time It requires multiple large machines to cooperate, and the deviation of any one side will affect the final result. The most important thing is that this technology will extend the entire cycle time. However, with the technology of Professor Zhang Haiou, casting, forging, milling and grinding can all be achieved. Completed in one machine, from metal materials to finished forgings, there is no longer a complicated process, resulting in a cycle time that can be shortened by about 50%. This technology is also known as metal 3D printing technology. However, it is not the first discovery in our country. It has been extensively studied before. However, there are many shortcomings in conventional technology. First, the unforged metal is seriously not up to the standard in terms of fatigue resistance, and secondly, the final product performance is poor and loose. Stomas and other phenomena are also common. Finally, the use of a large number of laser electron beams as a heat source greatly increases the cost. Therefore, this technology has always been in the model stage, and even considered by many manufacturing engineers to be just a fancy. The degree of embarrassment is self-evident. It was not until Professor Zhang Haiou made a breakthrough in research and development that this world problem was overcome. As for whether the technology is good or bad, it depends on the actual application. Not long after the technology came out, large-scale international companies involved in the application of the technology, such as General Motors and Airbus in Europe, came to China one after another. The purpose is very straightforward. To negotiate cooperation, Airbus executives even bluntly stated that as long as cooperation is obtained, it will be a subversive breakthrough for Airbus manufacturing, which can help it continue to maintain its absolute position in the aviation manufacturing field, but they are all rejected! In addition to foreign customers, there are also domestic industrial giants that are sought after by them, such as the well-known companies such as China Aviation Development and China Shipbuilding. In addition to a wide range of application scenarios, this technology can also help my country break through some foreign stuck neck areas, the most important being the aviation development level. Previously, the only way for some key components was to import. However, with the blessing of this technology, we ourselves It can be printed independently, such as the high-temperature alloy receivers on large aircraft engines, ship propellers, and aircraft landing gears with high-strength characteristics. The key is to achieve mass production. The many application scenarios involve various fields of people’s livelihood and military industry, so I won’t give you an example one by one here. However, at the beginning of the successful development, domestic and foreign countries were not optimistic about this. They believed that the technology could only be applied to small parts. As for large parts, it was difficult. But then my country used this technology to perfectly print 2 meters in length and 260 kg in weight. Metal forgings have successfully beaten a crowd of bad actors. Today, the maximum size that can be printed by this technology has risen to 4 meters, and there will be no limit in the future. As the leader of this technology, Professor Zhang Haiou and his wife were also hailed as Mrs. Curie by the students of Huazhong University of Science and Technology. During the decades of research and development, faced with a lot of ridicule and doubt, the two did not shrink from this, in order to devote themselves to it. At work, simply taking the school as your home is a manifestation of the indomitable spirit of the older generation of Chinese scientific researchers. For ordinary people, it is difficult to understand the degree of difficulty of this technology. It takes not only time but also the mental pressure after repeated failures. However, at present, very few people understand this technology or Professor Zhang Haiou behind the technology. Hope This video can resonate with everyone. What we need is not a public knowledge of the supremacy of individualism, nor a glamorous star in front of the camera, but a national hero like Zhang Haiou and his wife who will face up to difficulties regardless of personal gains and losses. If you think I’ve spoken well, remember to follow me!

The percentage of women buying electronic and electronic products online is increasing. Men are still considered the main buyers of electronics and electronics, but these attitudes and trends in consumer behavior have somewhat changed in Vietnam according to a comparative analysis of more than 1 million. views in the first 3 months of 2020 and 2021 electronic and electronic goods according to the product search engine and iPrice price comparison. THE RATE OF WOMEN BUYING ELECTRONICS, ELECTRICAL PRODUCTS INCREASES According to iPrice’s survey, the percentage of women who buy electronic and electronic products online is equal to that of men. If in the first quarter of 2020, the percentage of women shopping for these items was 38%, in the first quarter of 2021, the percentage of women shopping on e-commerce sites in the industry was 43%, an increase of 5. % compared with the same period last year. Although men are still the main shoppers in the portfolio when accounting for 57%, this figure has decreased compared to the same period last year (62%). The report also shows that there is a change in the shopping age group of women. Although there was no sudden growth, however, women in general and women between the ages of 35 and 64 in particular paid certain attention to electronics and electronics in the wake of the Covid epidemic- 19 seems to be cooling off. They also began to approach more electronics and electronics purchases on e-commerce platforms. Specifically, in the first three months of this year, the percentage of women aged 35-44 and 45-54 who purchased items in this category increased by 4% compared to Q1 / 2020. In addition, the older age group from 55 to 64 also had a slight increase of 2%. Percentage of online purchases of electronic products between men and women Meanwhile, the group of younger female consumers aged 25-34 has a sharp decrease of 10% compared to the first three months of 2020. Research experts say that this change may be due to the impact of the pandemic. Covid-19 in early 2020, when most people prioritize social separation and work from home. Therefore, the proportion of consumers in general and office women in this age group in particular tend to purchase electronic and electronic products to serve the needs of working and daily living at home. . The trend of changing shopping behaviors of Vietnamese consumers has also been partly shown in the e-commerce report just announced when there are two names specializing in electronic and electronic products business. Mobile and Dien may Xanh are in the top 10 high-traffic websites in Southeast Asia. This shows that the electronics and electronics market in Vietnam has been receiving a lot of attention from consumers on e-commerce websites. SHOPPING AND PAY MORE ON Mobile The survey also showed that shopping on mobile devices grew 4%. Consumers are more likely to purchase electronic and electronic products on mobile devices than on computers and tablets. Up to 80% of consumers decided to shop on mobile devices in Q1 / 2021, compared with 18% and 2% for computers and tablets. These rates in the first quarter of 2020 are 76% on mobile, 22% on desktop, and 2% on tablet. According to data from the Digital 2021 report of We Are Social, up to 61.4% of users decide to pay online via mobile devices. Thus, “mobile first” (mobile first) will still be one of the trends that will continue to take place in the “new normal” period for enterprises trading in electronic and electronic products. Trends of users are increasingly performing more tasks such as finding out, shopping, and paying on their mobile phones. Specifically, there are more than 154 million mobile subscribers, of which 64% of accounts are connected to 3G, 4G and 5G networks. Internet traffic from Android devices continues to lead with 64.6%, higher than the same period last year 2020 (61%), iOS decreased from 37% to 34.5%. According to We Are Social’s Digital Vietnam 2021 report, mobile application groups that are used a lot by Vietnamese users in 2020 include: messaging, chat (94.7%), entertainment and video viewing (83 , 4%), listening to music (58%), playing games (57.2%), shopping (68.5%), finance and banking (40.1%) … In general, these numbers are not too different from those of the same period in 2020. Only shopping apps recorded a higher usage rate, up from 55% (2020) to 68.5%. (2021). The report emphasizes that Vietnamese users are increasingly prioritizing purchases on mobile apps. Regarding shopping, except for travel, travel and accommodation services, down 40.5%, the groups of fashion, digital equipment, food, personal care, games, online music all there are signs of a sharp increase in spending. On average, user spending on these industries increased by over 30%.

The sinking market is becoming the backbone of online book consumption. On April 20, Pinduoduo released the “2020 Duoduo Reading Report” (hereinafter referred to as the “Report”), which demonstrated the new trend of online book consumption through platform big data analysis. The report shows that in 2020, consumers’ book orders on Pinduoduo will increase by more than 189%. Among them, Guangdong, Shandong, Henan and other populous provinces accounted for the top three in the country, while Xinjiang, Tibet and other large northwestern regions have the fastest growth rate. At the same time, book orders from rural areas increased by more than 180% year-on-year. Books as standard products are a category that cannot be bypassed by e-commerce platforms. After the epidemic, the scale of online book sales has further expanded. Relevant data shows that in the first quarter of this year, book retail sales increased by more than 30%, which was higher than the growth rate of national merchandise retail sales. The number of online market sales increased by 20% year-on-year. Pinduoduo, which has nearly 800 million active buyers, has made efforts to include the book category as a key subsidy, aiming at the sinking market to find increments. It is understood that on April 15th, Pinduoduo’s “Duo Duo Reading Month” announced the launch of a 50 million yuan reading fund, and dozens of publishing houses and book companies have jointly provided special subsidies for Chinese and foreign classics and best-selling books. Guangdong has the most “spelling books” Rural book transactions increased by more than 180% Since 2014, “Read for All” has been included in the government work report eight times in a row. The 2021 government work report pointed out that it is necessary to promote the integrated construction of urban and rural public cultural service systems, innovatively implement cultural benefits for the people, and advocate universal reading. Data from the Pinduoduo platform shows that reading for the whole people has gradually become a habit of new consumer groups. To a certain extent, in terms of geographical distribution, Guangdong, Shandong, Henan, Jiangsu and Hebei have become the places with the most “spelling books”, which is inseparable from the huge population base of each region. Reading does not distinguish between regions. Xinjiang and Tibet surpassed Shanghai and Beijing to become the regions with the fastest increase in the order volume of “Jianshu”. With the full popularity of online shopping, the Northwest has shown a higher enthusiasm than the first-tier cities in the acquisition of knowledge. The report also shows that the book order volume and transaction volume from rural areas both increased by more than 180% year-on-year; among them, the book order volume and book transaction volume growth rate of rural primary and secondary schools exceeded 152%. At the same time, thanks to the smooth flow of the “last mile” of rural logistics and the convenience of mobile payment, there has been “strong convection” of agricultural products entering cities and knowledge to the countryside, and more people are “struggling” to get rich and build beautiful villages. Readers in rural areas love to use fragmented time to read reference books. The report shows that this group of people are particularly fond of tool books. Among them, “Electrician’s Handbook”, “Vegetable Planting Collection”, “New Technology of Sheep Raising”, “Introduction to Car Maintenance” and “Efficient Pig Raising Technology” are among the most popular books. Science and technology, learning and teaching aids, etc. The fastest growth in category sales Paper books are the first choice for many people to read deeply. The 2020 Shanghai National Reading Survey Report shows that “the need for in-depth reading” and “the need for repeated reading” have become the two most important reasons for choosing paper books for reading. The report shows that in 2020, Pinduoduo will sell 100,000+ classic books, a year-on-year increase of 124%. This may be related to the increased reading time of consumers during the epidemic and the clear purpose of reading books. Specific to different types of books, the report shows that the sales of science and technology, learning aids, fiction and literature, and tool encyclopedia books grew the fastest last year. The most popular books on the platform cover four categories: inspirational, teaching aid, children, and poetry. Among them, the top 5 best-selling books after deduplication are “Murphy’s Law”, “Quan Excellent Golden Scroll”, “Three Hundred Tang Poems”, “Bad Habits Please Go Away”, and “365 Night Bedtime Stories”. It is worth noting that “Murphy’s Law” is the most sought after, because the law is not limited to a certain discipline, but describes a phenomenon in life. Specifically, it is related to people “the more they fear, the more they come.” “The experience fits well. This also aroused the user’s curiosity and helped the book top the bestseller list. While consumers love culture, they also love science. The report shows that the sales of science and technology books grew the fastest last year, with a year-on-year growth rate of over 282%; followed by learning aids, novels and literature, and tool encyclopedias, which increased by more than 202%, 170%, and 155% respectively. At the same time, for more and more young users, the four classics are indispensable. The report also shows that among the literary and fiction book orders, the post-95s and post-00s accounted for over 40%, which has exceeded the proportion of readers born after the 75s. Among them, the four famous novels and literature steadily ranked first in this category, followed by “Red Stars Shining on China”, “Twenty Thousand Miles under the Sea”, “How Steel is Made”, and “The Pickup of Flowers in the Morning” and so on. Classic masterpieces add 10 billion subsidies Minimum 2.5 yuan per book As the first vertical category to be e-commerceed, the e-commerce penetration rate of books has exceeded 60%. Online is undoubtedly an important position for book sales, and the scale of sales continues to expand. Especially under the influence of the epidemic, users’ demand for books has increased. Relevant data shows that in the first quarter of this year, book retail sales increased by more than 30%, which was higher than the growth rate of national merchandise retail sales. The number of online market sales increased by 20.84% ​​year-on-year. It is worth noting that as Amazon China previously stopped selling paper books, the domestic book e-commerce pattern has changed. While players consolidate their positions, they intend to attract users through more diverse gameplay. It is understood that on March 31, Pinduoduo officially launched the “Duoduo Reading Month” large-scale knowledge inclusive action, centered on the concept of “good books at affordable prices for all people”, set up a 50 million reading fund, and strengthened cooperation with authoritative publishing houses and book dealers. . Up to now, more than 2,700 publishing houses, book companies, and channel merchants have entered the platform such as Dangdang, CITIC Publishing House, Knowledge Publishing House, and Motie. From April 15 to April 30, “Duo Duo Reading Month” launched a large-scale tens of billions of subsidy activities. More than a dozen senior editors received the Nobel Prize for Literature, the Hugo Prize, the Mao Dun Prize for Literature, and the best-selling list on the Internet. A list of more than a thousand high-quality books was screened out, and genuine classics were subsidized on the basis of low prices across the entire network. Among them, “Historical Records”, “Wanli Fifteen Years”, “Country China”, “Social Contract Theory”, “A Brief History of Chinese Philosophy”, “Flying Bird Collection” and thousands of genuine good books are listed on the 10 billion subsidy channel. This is 2.5 yuan. The person in charge of “Duo Duo Reading Month” stated that the “Knowledge Inclusive Action” is dedicated to “reading with classics”. The subsidized books are from the Commercial Press, Sanlian Bookstore, People’s Literature Publishing House, CITIC Publishing House, Zhonghua Book Company, etc. Many classic masterpieces. It is understood that users can “buy” books at preferential prices from the reading list compiled on the platform through the Pinduoduo APP’s tens of billions of subsidy channels or search for “Reading Month” and “Duodu Reading Month”. Industry insiders pointed out that this is the largest “knowledge inclusive action” carried out by Pinduoduo to date. “In the past year, the e-commerce penetration rate of the book industry has been close to 60%, but there are still a large number of emerging reading groups that have not been fully satisfied.” , Voucher issuance threshold, no need to compare prices, direct subsidies, in order to further lower the reading threshold, promote the inclusive of knowledge, so that more “book spellers” can truly enjoy the joy of reading. The above-mentioned person in charge also mentioned that in the next step, the platform will continue to increase subsidies for genuine good books, meet consumer demand in various ways, provide diversified support for the introduction of high-quality creators, and work with all parties to promote ” Fair consumption and universal knowledge”. Written by: Southern Metropolis reporter Huang Pei

Text｜Wang Yaqi

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There are more and more ways to buy vegetables.

Grocery store owners, fruit stall owners and even the staff of the express delivery station, three steps one person five steps one shop, there are always acquaintances around you enthusiastically to Amway: enter my group, order online and buy food, you will be able to come to me tomorrow Here to get the goods.

In the fiercely competitive 1.0 stage, Internet giants entered the game, competing for speed. Grabbing group leaders, occupying outlets, carrying traffic and capital into the originally relatively closed community consumption scene, and when users have the first experience, the next stage, the focus of competition becomes the development of consumption habits, and it is better to use Efficiency and experience to meet demand.

As the “indigenous people” of the community, real estate companies with rich wealth do not want to let go of this fat, and want to get a piece of the pie.

Real estate company not willing to be robbed of business

Take the Hengyou Mini Program as an example. There are 9 sections of local specialties, meat, poultry and eggs, tea brewing, seasonal fruits, alcoholic beverages, cooked food, snacks, cereals and non-staple foods, and new products on the shelves, with approximately 270 SKUs. However, there are not many fresh products. Seasonal fruits, meat, poultry, eggs, milk, and cooked food add up to only 26 SKUs, accounting for less than 10%.

If the category is not vertical enough, then make up the span. It not only provides three meals a day, but also covers various application scenarios of household consumption. For example, Hengyouyou also has tourism products such as a five-day, four-night tour in Zhangjiajie, Hunan, and a four-day, three-night tour in Guilin. Biyouyou also sells small home appliances, rice cookers, mobile phones, data cables, and Baodeli’s selection as well as tissues and laundry detergent. , Masks and other daily necessities.

The prices of commodities are generally higher than those of Dodo and Meituan. In Duoduobuying, the price of 30 native eggs is 13.98 yuan. For newcomers, 4 fresh eggs per cent are the magic weapon for drainage. But in Biyou, the price of 30 eggs is 39.05 yuan.

This is easy to understand. The customers of real estate companies are mainly the owners. The selling of vegetables is ultimately for word-of-mouth services. The goods are cheap but the quality is average. What hurts the owners’ trust in the brand. In the past few years, real estate companies have been trying to put various labels on their brands to increase consumer awareness. The agricultural field, which represents the original ecology and healthy lifestyle, is a key direction of their exploration.

As early as 2012, Greentown Property had done vegetable sales through the cooperation of investment promotion and vegetable suppliers. Wanda directly built a 5,700 acres of organic agricultural park in Beijing, which was self-harvesting and self-selling, as well as agriculture developed by Vanke and China Resources. A characteristic town with unique agricultural, forestry, animal husbandry and fishery products. Country Garden has a wider range of business flows. In 2016, it launched the community store “Phoenix Optimal”, selling a variety of rice, grains and oils. At its peak, there were more than 1,300 stores across the country.

Looking at the financial reports of major property companies, in addition to property fees, the growth rate of community value-added service income is a highlight that all companies have emphasized when they publish their report cards. In 2020, Evergrande Real Estate achieved revenue of approximately 10.51 billion yuan, of which property management service income was approximately 6.322 billion yuan, a year-on-year increase of approximately 37.1%, and community value-added service income was approximately 1.264 billion yuan, a year-on-year increase of approximately 120.6%.

Small community group buying players who survive in the cracks

One question is, why didn’t the property management company choose to directly cooperate with major manufacturers such as Duoduo Mai Cai and Meituan Mai Cai? Take Yi Xiaoxian as an example. The property is responsible for building a new group in the community, and it is the leader of the group. All operations and delivery actions are completed by Yi Xiaoxian. The property only needs to connect with the owner and be a “delivery tool person”. The tool person can be the community security or property management.

The property does not need to allocate too much time and energy, and at the same time it can also have an advantage in income distribution.

Zhang Teng told “e-commerce online”, “Usually our product gross profit is around 20 points. All our sales are allocated to the property. Only 12 points of profit are taken, and the remaining 8 points are reserved for the property. The financial report of the property company is a dazzling GMV. When cooperating with major manufacturers, GMV is basically attributed to the platform. It is impossible to give the property, and the property can only receive a commission. We can even develop a small program for the property. The name of the program can still be XX property.”

On the one hand, it makes the financial report of the property company look better. On the other hand, the user’s resources can still be in the hands of the property. This is the key. At present, Yi Xiaoxian has entered more than 10 communities through the property owner and is expected to cover hundreds of communities in Changzhou by the end of the year.

Taking the 1,200-household Xiangyilanqiao community as an example, the first month’s sales are about 15,000 yuan, of which the customer conversion rate is about 30%, and the average monthly customer unit price is 42 yuan. An industry insider revealed to “E-commerce Online” that the top platforms such as Meituan and Duoduo are in Changzhou, and the average daily turnover of a community is about 20,000 yuan, and the mode of property cooperation is already close to this average value.

Where is the confidence of Baotuan PK Dachang

Zhang Teng described it as a “rigid flow.” At present, most of the group leaders selected by the platform are the owners of supermarkets and fruit shops around the community. These stalls are close enough, but users still need to take a detour to pick up the goods. The security guard of the property company is the head of the team, no matter who it is, you need to enter from the gate of the community, and you will get the goods when you enter.

The conversion rate of this kind of rigid traffic is very impressive. Pan Jun, chairman of the property’s first “Color Life”, revealed in an interview that their membership conversion rate is 7 times that of traditional community shops.

But in the long run, for real estate and property companies, this is more like a transitional strategy-the party that controls the flow must also want to hold the supply chain and operations in its hands, which means that there is no need to monetize the flow. The income is divided out again.

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According to the “App Store Review Guidelines” guidelines, if an App provides any online group activity services that require payment (one-to-many/one-to-many real-time services), it must collect payment through in-app purchases.

IT Home learned that Apple said that in order to facilitate those apps that are affected by COVID-19 and convert offline services to online services, this regulation was suspended last year. At present, the global epidemic has not completely improved, and there are still some apps that need to continue to provide online group activity services. To provide convenience,The restoration time of this regulation will be postponed to December 31, 2021.

Apple reminded that according to the guidelines, if the App provides real-time one-to-one services between two people (such as teaching counseling, medical consultation, house viewing services, or fitness training), payment can be collected through methods other than in-app purchases.