▲ High-level meeting between the two parties

Chen Junwei, Secretary of the Party Committee and President of Hailiang Education, introduced the blueprint for the future development of Hailiang Education. He pointed out: Hailiang Education is vigorously implementing the two strategies of “prospering education with talents” and “prospering education with science and technology”, taking “making the world without difficult schools” as its mission, exploring a brand-new smart campus governance system, and setting management thinking into context , To achieve new changes in the future school management model. Ruijie Networks has been focusing on the research and development of smart teaching products and being an expert in smart classrooms for many years, and has provided professional information solutions for 3 million primary and middle school teachers and students. The two parties can form a very good complementation of their advantages and achieve common development, especially in strategic centralized procurement and cooperative research and development with broad prospects for cooperation. It is hoped that through this signing, both parties can work together to accelerate cooperation projects and achieve a win-win situation at an early date.

Huang Yuhui, vice president of Ruijie Networks, said: Hailiang Education’s vision is very great, and many views coincide with Ruijie. Ruijie’s market positioning when it was founded was to do education, and it started from K12, with a deep sense of education. In the twenty years of serving and educating users, Ruijie has never forgotten its original intention and is grateful. Based on the trust of users, whether in the field of basic education, vocational education or higher education, Ruijie has continuously launched useful and easy-to-use special solutions for various educational information scenarios. Ruijie and Hailiang Education have many opportunities for cooperation, and hope that through multi-dimensional and deep-level cooperation, they can jointly develop products that meet the needs of Hailiang’s education, so that revolutionary educational concepts can be implemented in each school.

▲ The strategic cooperation is officially signed Hailiang Education Party Secretary and President Chen Junwei (left), Ruijie Networks Vice President Huang Yuhui (right) Facing the future, the two parties will cooperate to establish a “teaching innovation experimental base” to conduct all-round exchanges and cooperation on cutting-edge technical topics related to education informatization, sharing results, and application practices. The content involves campus all-optical networks, smart classrooms, and campuses. Cloud desktop and many other educational information fields promote the in-depth integration of leading informatization and digital technology with modern teaching concepts. ▲ Ruijie Networks awarded Hailiang Education the “Teaching Innovation Experimental Base” At the same time, Ruijie Networks will also become an important alliance unit of the “Hailiang Education Smart Campus Global Alliance”. The “Hailiang Education Smart Campus Global Alliance” led by the Hailiang Education Research Institute aims to introduce the world’s highest-end scientific research and technical forces, and through cooperation with outstanding enterprises in the industry, universities, scientific research institutes, etc., to empower with science and technology” The construction of “smart campus” will ultimately accelerate the realization of the goal of promoting education through science and technology. ▲ Hailiang Education awarded Ruijie Networks the “Hailiang Education Smart Campus Global Alliance Strategic Partner” ▲ Group photo at the signing ceremony of strategic cooperation In the construction of a smart campus, the daily use and management of a large number of teaching equipment, the management and control of the Internet of Things in meeting rooms, co-class classrooms and special classrooms, the access, use, management, operation and maintenance of various new teaching equipment and scenes, and the school The construction of data management requires a set of high-speed, stable, easy-scalable, and easy-to-manage network topology solutions to carry services. In 2020, Hailiang Education conducted an in-depth discussion on the “Minimal Ethernet All-Optical Network Solution” launched by Ruijie, and fully demonstrated it in its two newly-built schools, and then formally adopted the solution for the construction of smart campuses. A good result of informatization construction has been achieved. The high-quality campus network construction, management, and operation and maintenance experience brought by the “Minimalist Ethernet All Optical Network” has made Hailiang Education aware of the accelerated realization of “Using standards and technology to empower traditional basic education, allowing high-quality resources to be shared and The academic experience can be quickly copied.” The alliance force of the educational construction goal has become a good opportunity for the two sides to carry out strategic cooperation. Based on deep industry accumulation in the education field, Hailiang Education and Ruijie Networks are both shouldering the historical mission and corporate responsibilities of promoting China to become an education power and realizing the great Chinese dream. Become a partner that advances hand in hand and forge ahead. The two parties will realize mutual empowerment, promote the R&D and design of innovative technologies and solutions that meet the application scenarios of education and teaching, and promote the construction and application of higher standards of education informatization. The intelligent campus governance system reforms the management model of future schools, adding more digital and intelligent new vitality to China’s private education. With the expectation that, as Mr. Ye Cuiwei, the principal of Hailiang Education Management Group and a contemporary education expert, said, “Hold on our mission, pursue forever, seize opportunities, raise the starting point, and achieve a new leap in private education in the new era!” [HailiangEducationwasfoundedin1995bytheworld’stop500companies-HailiangGroupIthas26yearsofbasiceducationand19yearsofinternationaleducationhistoryItisChina’sfirstbasiceducationgrouplistedonNASDAQintheUnitedStatesOneoftheprivateeducationgroupswiththewidestcoverageandlargestscaleintheK12fieldItindependentlyorganizesoperatesandmanagesnearly100schools(parks)in12provincesTherearemorethan80000studentsintheschoolfrom34provincesmunicipalitiesand26countriesandregions】 [RuijieNetworksisanindustry-leadingproviderofICTinfrastructureandindustrysolutionsIthasanindependentR&Dteamcomposedofnearly3000R&Dpersonnelanditsbusinessscopecoversmorethan50countriesandregionsaroundtheworldServingeducationfor20yearsRuijie’sbasiceducationsolutionshavebeenwidelyusedin2000educationmetropolitanareanetworksmorethan80000primaryandsecondaryschoolsandkindergartensmorethan60000wirelessteachingclassroomsand12millionclouddesktopterminalsacrossthecountry】

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01

The college entrance examination score officially started

Starting from June 23, all parts of the country will announce the results of the college entrance examination one after another, and the time for checking the scores will mainly focus on the 23 to 26. 9 provinces including Inner Mongolia, Shanghai, Anhui, Jiangxi, Guangxi, Sichuan, Yunnan, Gansu and Ningxia will be able to check their college entrance examination results from today.

I wish the candidates the title of the gold list!

02

China’s anti-mining measures make merit

European Nvidia graphics card prices have fallen sharply

On June 22, according to the latest statistics from 3DCenter, the price of Nvidia’s RTX graphics cards in Europe has dropped significantly, from an average premium of 304% in May to 191%.

According to reports, although the price of AMD graphics cards has not dropped significantly, the pricing of Nvidia’s RTX graphics cards has undergone major changes. On average, RTX graphics cards are still 91% more expensive than the suggested retail price, but they have fallen by 113%. The report also pointed out that this price cut also benefited from China’s ban on the mining industry. A few days ago, Sichuan Province, the world’s largest gathering of miners, also launched the withdrawal of virtual currency mining projects, and virtual currency mining machines were collectively powered off. In addition, Bitcoin China stated that it has completely withdrawn from the cryptocurrency trading business in response to domestic policies. 03 Last year, telecommunications network fraud property losses reached 35.37 billion yuan On June 22, the Supreme People’s Court held a press conference to introduce the relevant situation of the crackdown on telecommunication network fraud crimes. Li Ruiyi, deputy chief of the Third Criminal Division of the Supreme People’s Court, said that at present, telecommunications network fraud crimes are still at a high level. In some large and medium-sized cities, such cases account for 50% of criminal cases; telecommunications networks Major fraud cases occur frequently, causing huge losses to the masses’ property. Last year alone, the nationwide telecommunications network fraud cases involving property losses amounted to 35.37 billion yuan. In recent years, telecommunications network fraud and criminal activities have continued to occur frequently, and the criminal situation has become increasingly serious and complex. Around the telecommunications network fraud crimes, a series of black and gray industrial chains have also emerged, forming a large number of upstream and downstream related crimes. “Under the high pressure of severe crackdowns, a large number of domestic telecommunications network fraud dens have moved overseas, frantically committing frauds to the people in our country. According to statistics, currently more than 60% of overseas telecommunications fraud dens have committed crimes.” Li Ruiyi said. 04 A pocket-sized border fish found 423 million years ago in Chongqing On June 21, Chinese scientists announced that the ancient Silurian fish from the Silurian period 423 million years ago was discovered in Chongqing, and they are called pocket border fish. It is reported that 99.8% of vertebrates on the earth, including humans, have jaws (upper jaw and chin), which are collectively referred to as jaws. This research provides important evidence for the origin of modern jaws and the early evolution of teeth. 05 Ministry of Education: It is strictly forbidden to speculate about the champion in the college entrance examination, and strictly investigate and volunteer to fill in high-priced consultations Recently, the Ministry of Education has deployed to further do a good job of volunteering and reporting services for candidates. The Ministry of Education emphasized that all localities should cooperate with cybersecurity and informatization, public security, market supervision and other departments to strengthen supervision of social training institutions or individuals that carry out voluntary reporting and consulting activities. For those who have exaggerated publicity, false publicity, charge high-priced consulting fees, and conduct training services in violation of regulations Intermediary agencies, etc. strictly investigate and deal with laws and regulations It is necessary to further regulate the release of college entrance examination results and related publicity work, and relevant media, training institutions, middle schools, and individuals are strictly prohibited from hyping up information such as “college entrance examination champion”, “college entrance examination entrance rate”, “high score candidates”, and “repetitive students”. 06 Hainan “zero-tariff” operating vehicles The stay in the Mainland shall not exceed 120 days per year In order to do a good job in the management of “zero tariff” operating vehicles in the Hainan Free Trade Port, the Hainan Provincial Department of Transportation drafted the “Implementation Rules for the Management of “Zero Tariff” Operating Vehicles in Hainan Free Trade Port (Trial) (Draft for Soliciting Comments)”, which has been published to the public Open for comments. According to the “Draft Opinions”, “zero-tariff” operating vehicles can be used for passenger and cargo transportation operations to and from the Mainland. At least one end of the origin and destination must be in the Hainan Free Trade Port, and the cumulative duration of stay in the Mainland shall not exceed 120 days per calendar year. (Calculated according to natural days, not counting the number of times). Passengers and trucks from the Hainan Free Trade Port to the Mainland “point-to-point” and “soon-to-go” are not subject to the days limit. ⊙Contribution mailbox: zhenggao@doc88.com(You are welcome to submit original papers) ⊙Doc88public(Enter the Dao Ke Baba Welfare Group and share various benefits from time to time) Extended reading my country’s high-speed rail operating mileage ranks first in the world, and the Cyberspace Administration of China rectifies chaos 8.4 billion network passwords have been leaked globally. This year, the personal medical insurance payment standards for urban and rural residents have been announced See more good content Please long press the picture below Public number: Dao Ke Baba (ID: doc-88) Sina Weibo: @道客巴巴 Anyone knows how Three consecutive ?Waiting online

In which, the total import-export value of enterprises with foreign direct investment (FDI) reached 182.81 billion USD, up 38.2% (equivalent to 50.56 billion USD); the import-export value of domestic enterprises was 79.93 billion USD, up 24.5% (equivalent to 15.71 billion USD) over the same period last year. In the 2nd period of May, 2021, the trade balance of goods has a deficit of 129 million USD. Generally, in the 5 months of 2021, the trade balance will have a deficit of 473 million USD. Illustration/nhandan.vn Regarding exports: The total value of Vietnam’s exports in the 2nd period of May, 2021 reached US$ 14.28 billion, up 20.1% (equivalent to an increase of US$ 2.39 billion in absolute terms) compared to the same period last year. May 1, 2021. The export value of the second period of May, 2021, fluctuated and increased compared to the period of May 1, 2021 in the following commodity groups: Textile and garment increased by USD 303 million; iron and steel of all kinds increased by 199 million USD; machinery, equipment, tools and spare parts increased by 185 million USD; footwear of all kinds increased by $182 million… Thus, in the first 5 months of 2021, the total export value of Vietnam reached 131.13 billion USD, an increase of 30.9%, equivalent to an increase of 30.96 billion USD over the same period in 2020. Statistics of the General Department of Customs also show that the export value of goods of foreign direct investment (FDI) enterprises in the 2nd period of May, 2021 reached 10.15 billion USD, up 16 6%, equivalent to an increase of $ 1.44 billion compared to the first period of the month, thereby bringing the total export value of goods from the beginning of the year to the end of May 2021 of this group of enterprises to $ 97.20 billion, an increase 36.7% (equivalent to an increase of 26.08 billion USD) over the same period last year, accounting for 74.1% of the total export value of the country. Regarding imports: The total value of imported goods of Vietnam in the 2nd period of May, 2021 reached 14.41 billion USD, an increase of 4.3% (equivalent to an increase of 594 million USD in absolute number) compared to the actual result. in the first half of May 2021. Import value of goods in the 2nd period of May 5-2021 increased compared to the previous period 1 mainly in a number of commodity groups: Computers, electronic products and components increased by 168 million USD; crude oil increased by 132 million USD; Ore and other minerals increased by 126 million USD… Thus, in the first 5 months of 2021, the total import value of the whole country reached 131.6 billion USD, up 36.7% (equivalent to 35.3 billion USD) over the same period in 2020. Import value of goods by FDI enterprises in this period reached US$9.1 billion, a slight increase of 2.6% (equivalent to an increase of US$232 million) compared to the first period of May 2021. Calculated in the 5 months of 2021, the total import value of this group of enterprises reached 85.61 billion USD, up 40% (equivalent to 24.47 billion USD) over the same period last year, accounting for 65% of the total import value. import value of the country.

Sales increase The chemical industry is raging

As of: 06/09/2021 3:54 p.m.

The third largest German branch of industry has reached the pre-crisis level again. After growth in the first quarter, the chemical industry raised its forecast for the year. The pharmaceutical business in particular is doing better than expected. Despite the rise in raw material prices and delivery problems, the German chemical industry continued on its growth path in the first three months of the year. As announced by the German Chemical Industry Association (VCI), the sector increased its sales by 1.1 percent to 51.3 billion euros compared to the same period in the previous year. Production increased by 0.8 percent. Compared to the fourth quarter of 2020, sales growth was even 3.6 percent.

Again above pre-crisis levels

With the sustained upward trend, the third largest German industrial sector – after the car and machine builders – has already compensated for the corona dent. Production and sales are now back above pre-crisis levels. Above all, exports to EU countries increased. In addition, there was the increasing demand from Asia. The chemical industry was also able to grow in the German home market – thanks to higher prices.

“Hope for a good year in chemistry”

VCI President Christian Kullmann, who is also the head of the chemical company Evonik, was delighted with the development. “The first few months give hope for a good year in chemistry,” he said. “The demand for chemicals and pharmaceuticals is increasing.” The industry association is now even more optimistic about the year as a whole. For 2021, the VCI predicts sales growth of eight percent and an increase in production of 4.5 percent. So far, a plus of five percent in sales and an increase of three percent in production had been forecast.

“The demand for chemicals and pharmaceuticals is increasing.” – VCI President Christian Kullmann Image: picture alliance / dpa

Price increases and corona vaccines as drivers

Strong price increases for the chemical and pharmaceutical products manufactured should make a significant contribution to this. The association is anticipating 3.5 percent higher prices for the year as a whole. The chemical industry is also benefiting from the corona vaccine boom. There are numerous suppliers for the vaccines from BioNTech, Moderna & Co, including Evonik and Wacker Chemie. You act as a technology supplier or as a contract manufacturer.

Worry about delivery bottlenecks

Only supply bottlenecks for materials and intermediate products are dampening the good mood in the chemical industry. “They are now affecting the operational processes of every second company,” warned VCI President Kullmann. However, the situation should ease again in the course of the year. In March, the blockade of the Suez Canal interrupted the supply chain from Asia in the chemical industry. Around 16 percent of chemical imports and 18 percent of exports take this route.

Huge green electricity demand for climate neutrality

In addition, the more stringent climate protection targets are making the industry difficult. “The way there remains in the fog”, said recently Wolfgang Große Entrup, General Manager of the VCI. “For the new goal, our industry needs more electricity than Germany currently consumes overall – as green electricity.” If the industry does not get competitive prices for electricity from renewable energies, it will not manage the energy transition. In spring 2020, the association presented a study in which it considers climate neutrality by 2050 to be technically feasible. For this, however, enormous additional amounts of green electricity are required. By the mid-2030s, the chemical industry’s electricity needs will increase more than tenfold. In addition, the electricity price would have to drop to four cents per kilowatt hour, demanded the VCI. The industry currently pays between eight and ten cents per kilowatt hour.

BASF is pushing ahead

VCI President Kullmann considers the renewed tightening of climate protection targets and the more rapid increase in CO2 prices called for by the Greens in their election manifesto as “irresponsible”. At the annual chemistry conference of the “Handelsblatt”, he warned that those who shackle the industry put the ax to their transformation. Good politics are based on incentives and not on bans. BASF is one of the first chemical companies to commit to reducing greenhouse gas emissions to zero on a fixed date. The people of Ludwigshafen want to become climate neutral by 2050. Among other things, one should help huge wind farm in the North Sea that BASF is planning together with RWE . The plant with a capacity of two gigawatts is to supply the Ludwigshafen chemical site with green electricity from 2030.

Rosé (BLACKPINK) tops with designer Cong Tri’s dress in MV Gone , this is the dress model vedette of the CONG TRI Spring Summer Summer Collection 202 Go Picking Up Leaning Dew Seeds, Shown at New York Fashion Week in 2019, the design costs up to $ 26,000 (about 600 million). In second place is BLACKPINK’s youngest sister, Lisa with Celine’s fur coat in the MV How You Like That worth up to about 525 million. Celine is also the brand for which Lisa is the brand ambassador. Next is Jihyo with high-end design line Haute Couture of Bridal Kong wedding dress brand, costing up to about 500 million VND. Compared to the expensive designs of BLACKPINK, Jihyo’s dress is beautiful, but it is considered a bit bulky and heavy. This 3rd place previously belonged to Jennie, with a design from the fashion house Chanel, the brand for which Jennie is the brand ambassador, she wears the brand’s meticulously embroidered silk shirt in the MV. Kill This Love, The shirt costs about 428 million VND.

According to the scoreboard spread on social networks, the representative of Vietnamese beauty – beautiful Khanh Van ranked in fourth place after the night of the traditional national costume contest. Specifically, she scored 90.4 out of 100 points, behind 3 beauties from the Bahamas, Indonesia and the Philippines. Earlier at this competition night, Khanh Van performed in an Ao Dai costume, stepping out of one of the portable cocoon on stage. This performance of the Vietnamese representative received mixed opinions because it was considered cumbersome and cumbersome and did not help her maximize her catwalk ability. However, in the midst of public opinion selling doubt about the above scoreboard, many people realized that it was just a fake transcript. That’s because according to the regulations from the Organizing Committee of “Miss Universe 2021”, the jury will not participate in scoring in the traditional national costume contest, but the final result will be based on the votes of the entire audience. request via online form. This voting will still take place until the time close to the final night on the morning of May 17 (Vietnam time) and the final results will be announced on this important night. Recently, Khanh Van and 73 contestants from all over the world also entered the semi-final night of “Miss Universe 2021” taking place in Florida, USA. Here, the contestants went through a bikini competition with colorful designs of a world famous fashion house. Except for the Israeli beauty who was scheduled to perform as the opening act, all 73 contestants appeared on stage in alphabetical order of the country they represent. Appearing at the end of the competition night, the Vietnamese beauty representative impressed with an attractive, confident and professional performance. At the evening gown competition, Khanh Van chose to wear an orange dress named “Hung Dong” by designer Thuong Gia Ky. It is known that the dress was inspired by the moment of transition between darkness and light, expressing the meaningful message: “After the rain, the sun shines again”. Previously, Khanh Van shared, the orange color blends the strong features of red and the warmth of yellow, making her feel like she is filled with abundant energy when performing. After the semi-final night, the 20 best contestants will be selected by the jury to compete in the final night. Along with that, there will be 1 contestant who won a ticket on this night thanks to paid votes from the audience.

Now when it comes to traveling abroad, everyone’s preferred means of transportation is definitely airplanes, but even though the types of transportation are becoming more and more complete, trains are still the first choice for many people to go out. Many people want to see the scenery along the way during the journey, and the train speeding past the window can satisfy many people’s needs. In fact, many countries can be reached by train directly when traveling abroad. The following 4 countries can be reached directly by train. In fact, a popular country is expected, not Vietnam and Russia.

North Korea-Pyongyang

Our country now has two direct trains to North Korea, K27 and 95. In fact, the 95th train is very convenient. It departs every day. The environment in the carriage is also quite good. It only takes about 5 hours to reach Pyongyang. The K27 train takes about 26 hours to reach Pyongyang. Generally, the Chinese trains on Monday and Thursday, and the North Korean trains on Wednesday and Saturday. If you take this train, you can not only enjoy the scenery in North Korea, but also experience the feeling of riding a North Korean train.

Mongolia-Ulaanbaatar

From Beijing, you can take the K3 and K23 trains that go directly to Mongolia. However, under normal circumstances, you can only buy tickets for the K23 train, but there is not much difference. Like going to North Korea, Chinese and Mongolian trains operate staggered, but the comfort level of our trains will be higher. However, the flight attendants on the train are a major attraction. They are all beauties from Mongolia, very seductive.

Kazakhstan-Almaty

From my country’s Xinjiang, you can take the K9795 (9796) train that goes directly to Kazakhstan. The experience of sitting on the train is quite comfortable. Not only is there only a soft sleeper in the train, but there is no need to change trains regardless of exit or entry. The fare of this train is very conscientious. The full 26-hour soft sleeper only costs 251 yuan.

If you ride in this car, you can really feel what kind of scene is described in the ancient poem “the desert is lonely and the smoke is straight, and the river is sunset.” Not only can you see the boundless desert and Gobi, but you can also see the peculiar landscape of half a lake and half a desert. If you have completed the visa application and want to buy a ticket, you can go to the sales office of the Asia-Europe Hotel in Urumqi South Railway Station to buy it.

Thailand

Thailand is a very popular tourist country for Chinese tourists, and there are countless tourists who fly to Thailand each year. In the near future, you can also take a train to Thailand. In 2017, the China-Thailand railway project was officially launched, and it is expected to be completed and opened to traffic in 2021. In this way, the wish of visiting Kunming in the morning and wandering in Bangkok in the afternoon can be realized! Therefore, this train is also a highly anticipated existence.

There are thousands of ways to travel, don’t stick to one way. I don’t know the above 4 trains that can go directly to foreign countries. Do you have any expectations?

Patient COVID-19 is being treated at a hospital in Bry-Sur-Marne, France, on April 15, 2021. Photo: AFP / VNA Prime Minister Castex confirmed there is evidence that contagion in the past 10 days has tended to decrease. Castex also announced that measures to restrict people from leaving the area within a 10-kilometer radius around the house will be removed from May 3. France is implementing a third blockade to prevent the spread of the SARS-CoV-2 virus, but this prevention measure is considered to be more relaxed than the previous two times. During the 3rd blockade, outdoor activities are still encouraged to improve the mental health of residents. Most of the non-essential stores, cafes, restaurants, and cultural venues are closed. In a new statement, Mr. Castex said that shops, certain cultural and sporting activities and cafes could be reopened from mid-May, depending on the disease situation in Vietnam. at that moment. The French Prime Minister also emphasized that the government will allow regional openings, starting with regions with low COVID-19 prevalence. National curfew from 7:00 p.m. daily remains in place until further notice. Mr. Castex noted this measure will be reevaluated in mid-May but the government has not put in place a firm schedule for easing. To date, France has recorded a total of more than 5.4 million cases of COVID-19, of which 102,164 died. Over the past few days, the number of COVID-19 cases requiring special treatment has been contained below 6,000. After a slow start, the COVID-19 vaccination campaign in France is accelerating, with more than 13 million people getting at least the first shot. From April 24, French people aged 55 and over will be vaccinated with the COVID-19 vaccine from the American pharmaceutical company Johnson & Johnson. This is the fourth COVID-19 vaccine to be licensed in France, after the products of Pfizer / BioNTech, Moderna and AstraZeneca. Meanwhile, to prevent the emergence of new variants of the SARS-CoV-2 virus, the French Ministry of the Interior decided that all passengers from Argentina, Brazil, Chile, India and South Africa would have to undergo quarantine. At the accommodation for 10 days, under the supervision of French police. Currently, health officials in all countries are encouraging the implementation of measures to be alert for the types of viruses with faster spread rates. Also on April 22, Belgian health officials announced the presence of the virus variant in India in this country. Specifically, the new variant was discovered in 20 nursing students from Paris (France) to Belgium in mid-April. The group with a total of 43 students was quarantined upon entry. Experts say the group was infected from a super infectious patient, possibly a member of the group, or from another passenger also on the trip from France to Belgium. A variant of the virus detected in India called B.1.617 has also appeared in several other countries such as the US, Australia, Israel and Singapore. Concerned about this variant, some countries, including the UK, applied a restriction on travel with India.

Grilled chicken rice is a specialty of the Central Highlands people Recently, the steamed hybrid pork with bamboo tube in Ko Tam tourist area (Dak Lak province) was selected by the Vietnam Record organization in the Top 100 special dishes of Vietnam in 2020-2021. After seasoning with pork, the pork will be put in a bamboo tube Boiled hybrid pork with bamboo tube dish is processed according to the traditional cuisine of the Ede people in Dak Lak and is mixed and marinated from the available natural ingredients, thus bringing its unique flavor here. Hybrid pork makes the dish unique, crossbred pigs are bred from grass pigs (pigs) with wild boars. Along with its processing, food is a story about culture and environmental protection. Ms. Tran Thi Kim Lien, deputy chef at Ko Tam tourist area (Buon Ma Thuot city, Dak Lak province), said that this dish main ingredients are hybrid wild boar and other natural spices can be seasonal changes. In it, the most typical spices are chili, green pepper, cilantro and white leaf. This dish processing does not need to be too fussy but requires meticulousness, it is important that the ingredients are fresh, including the bamboo tube. Chicken is marinated grilled over embers Grilled chicken served with lam rice is one of the famous mountainous specialties of the Central Highlands people. According to people here, the dish comes from the Ede ethnic group in Buon Don (Dak Lak). Later, specialties were processed by the people of the Central Highlands with many different styles. Grilled chicken served with lam rice feels the taste of the Central Highlands Chicken used to grill must be genuine backyard chickens, silk type, weighing about 1kg, if the meat is too small, the meat will smell too big. Chicken after cleaning, pecking the intestines and leaving the whole chicken, broken it flat, marinated with salt and chili, lemongrass and a little honey for about 30 minutes, brought out to grill on embers until turned yellow, aroma is to be. Grilled chicken is indispensable for a cup of green leaf salt, a leaf that smells like basil. Grilled chicken is served with soft, sticky rice.

Produced | Sohu Technology

Author | Song Wanxin

Edit｜ Yang Jin

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

However, Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in scale, but from the data point of view, facts and subjective feelings may be deviated.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year’s Kuaishou GMV was 381.2 billion yuan, and Taobao live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Roman e-commerce director Li Jianfeng once told Sohu Technology that the Douyin store is relatively immediacy. In terms of long-term operation, merchants have not received clear guidance.

It is understandable that Douyin is doing e-commerce based on its own strengths “recommendation algorithm”, but this also makes it difficult for “recommended live broadcast” to meet the daily sales needs of merchants. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not yet have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms. It is designed as a double-row information stream. In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first live broadcast e-commerce platform”, Kuaishou still dominates live entertainment. On the vibrato, more than half of the anchors who started live broadcasts for the purpose of bringing goods accounted for more than half.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before the establishment of the department, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.

(At the request of the interviewee, Chen Jun is a pseudonym)

Produced | Sohu Technology

Author | Song Wanxin

Edit｜ Yang Jin

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

But Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in terms of scale, but from the data point of view, facts and subjective feelings may be somewhat different.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year, Kuaishou’s GMV was 381.2 billion yuan, and Taobao’s live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Li Jianfeng, the director of Roman e-commerce, once told Sohu Technology that Douyin stores are relatively immediacy, and merchants have not received clear guidance for long-term operations.

It is understandable that Douyin is an e-commerce company starting from its own strengths “recommendation algorithm”, but this also makes it difficult for the “recommended live broadcast” to meet the daily sales needs of businesses. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not yet have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms, designed as a double-row information stream, and In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour. Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first platform for live streaming e-commerce”, Kuaishou still dominates live entertainment. And more than half of the anchors on Douyin who started live broadcasts for the purpose of bringing goods.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before this department was established, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.

(At the request of the interviewee, Chen Jun is a pseudonym)

Although he is an expensive promotional face, Ho Ca claims his acting has reached the limit. “At this age, I feel like I have seen my limits. I am almost 40 years old. No matter how hard I try to find a breakthrough, I feel that nothing has changed myself. to the highest level of his career, “he mused.

In early 2020, Ho Ca “went missing” for about two months to participate in environmental protection activities. Photo: Sina.

Instead of focusing on acting, Ho Ca hopes to dedicate the next stage of his career to social activities and environmental protection. In recent years, he has been quiet in front of the media and regularly participates in volunteer activities for the community.

In the near future, the audience reunites Hu Ge in the drama Blossoms Shanghai by filmmaker Vuong Gia Ve. He plays the male lead – a millionaire rising from nothing.

The film is set in the booming period of the Chinese economy in the 1990s. The center of the work is the love story of the main character with four women representing four needs in life: adventure, fame anticipation, love and purity.

Hu Ge flashed into a star after his role in the movie Fairy sword match (2005) co-starred with Liu Yifei. In 2006, he had to suspend acting for a while after a serious traffic accident.

Ho Ca’s career sublimated in 2015, with the success of two dramas Wander the table and Camouflage. The actor’s reputation is not only confined to the drama field but also spread to cinema, theater and music.

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

However, Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in terms of scale, but from the data point of view, facts and subjective feelings may be somewhat different.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year, Kuaishou’s GMV was 381.2 billion yuan, and Taobao’s live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Li Jianfeng, the director of Roman e-commerce, once told Sohu Technology that Douyin stores are relatively immediacy, and merchants have not received clear guidance for long-term operations.

It is understandable that Douyin is an e-commerce company starting from its own strengths “recommendation algorithm”, but this also makes it difficult for the “recommended live broadcast” to meet the daily sales needs of businesses. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms, designed as a double-row information stream, and In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour. Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first platform for live streaming e-commerce”, Kuaishou still dominates live entertainment. And more than half of the anchors on Douyin who started live broadcasts for the purpose of bringing goods.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before this department was established, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.