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“The 27th Shanghai TV Festival”, “The 4th China Film and Television Capital Summit”, “Dragon Boat Festival” and many other film and television industry events followed one after another.

What is the box office record of the Dragon Boat Festival in 2021? Has the film and television industry recovered in the first quarter? After two years of trough, can the film and television industry regain the favor of capital?

The box office broke 400 million, and the Dragon Boat Festival fell

On weekends and Dragon Boat Festival, the three-day holiday has passed, and the box office data for the most important holiday schedules in the film and television industry has been released.

According to the data of Maoyan Professional Edition, as of 12:00 on June 15th, the total box office of the Dragon Boat Festival is 466 million yuan.

I don’t know, the box office of this year’s Dragon Boat Festival of 466 million yuan has shrunk significantly compared with the same period in previous years. Before the new crown epidemic, the box office of the Dragon Boat Festival in 2019 was 785 million yuan, and the box office of the Dragon Boat Festival in 2018 was 912 million yuan. This year, the box office of the Dragon Boat Festival has only recovered by half.

As for the reason for the poor box office this year, some people say that the quality and subject matter of the film, while others say that the attendance rate is not as good as before.

This year’s Dragon Boat Festival’s higher box office movies include “Beyond”, “Bed Rabbit 2: Escape Plan,” and “Tropical Once Upon a Time”, which are ranked in the top three on the schedule.

Compared with previous Dragon Boat Festival files such as “Warcraft” and “Jurassic World 2,” some film critics pointed out sharply that this year’s Dragon Boat Festival films lacked box office appeal.

The shortage of imported films is also one of the reasons for the low box office. Industrial Securities pointed out that due to the still short supply of imported films, the box office from January to May of 2021 was 25.5 billion yuan, down 6% from the same period in 2019.

In the medium and long term, as the proportion of overseas vaccines continues to increase, the supply of high-quality imported tablets is expected to gradually recover.

Of course, in the post-epidemic era, attendance is also a major factor affecting movie box office.

Although the China Film Distribution and Projection Association has increased its theater attendance to 75% since September 25, 2020.

However, due to multiple factors such as people’s fear of the epidemic, it is still difficult to fully recover the attendance rate. According to a warning from Cineworld, the world’s second largest theater operator, theater attendance will not return to the level before the new crown epidemic until 2024.

Although the Dragon Boat Festival schedule is lacking in terms of film and attendance, industry companies have increased their publicity efforts in 2021 and are preparing to regain lost ground.

For example, Huayi Brothers increased its film promotion in the first quarter of 2021, resulting in an increase in sales expenses of 185.98% compared with the same period of the previous year, and the sales expense ratio returned to the level of early 2017.

Wanda Movies has also increased its publicity efforts. In the first quarter of 2021, the company’s sales expenses were 388 million yuan, a year-on-year increase of 229.94%.

After the Dragon Boat Festival holiday, there are only eleven golden films left in 2021, and the film industry faces severe challenges in returning blood.

In the first quarter, most of the companies in the industry returned to their blood and still face emotional challenges in watching movies

Although the box office of the Dragon Boat Festival was not satisfactory, after the retaliatory rebound in the box office of the Spring Festival and Qingming of 2021, the full recovery of film and television companies is just around the corner.

Judging from the performance of the first quarter of 2021, industry companies have achieved greater growth in both revenue and net profit attributable to the parent.

Wind data shows that there are 28 A-share film and television concept stocks, of which 25 have achieved year-on-year growth in revenue in the first quarter of 2021, and all have doubled.

For example, Hualu Baina’s revenue in the first quarter was approximately 216 million yuan, a year-on-year increase of nearly 13 times. ST Beiwen’s revenue was approximately 16 million yuan, a year-on-year increase of 12 times.

Most companies in the industry have achieved exponential growth. On the one hand, this is due to the recovery of this year’s performance, and on the other hand, it is also due to the low performance base caused by the 2020 epidemic.

In the first quarter, Wanda Films, Huace Films, and China Films had revenues of more than 1 billion yuan, which were about 4.1 billion yuan, 1.4 billion yuan, and 1.3 billion yuan, respectively. The revenue growth rate was as high as 228%, 84%, and 387%, respectively. .

While the industry leaders are regaining lost ground, there are also some individual companies that have achieved negative year-on-year revenue growth. They are Meisheng Culture, New Culture and Tangde Film and Television, respectively, about -20%, -48%, and -83%.

Tang De Film and Television, which is engaged in TV dramas, film investment, production and other businesses, has been seriously injured since 2018. Affected by the public opinion events of the heroine, the leading TV drama “Ba Qing Chuan” that it invested and produced failed to be broadcast on time, which caused a serious impact on the company’s performance. Negative Effects.

In addition, since 2018, due to the tightening of regulatory policies, the new crown epidemic and other factors, the overall prosperity of the film and television industry has declined, and the sales progress of Tangde Film and Television’s film and television drama projects has been lower than expected.

In terms of net profit, in the first quarter of 2021, most of the industry companies achieved a return to blood, and only contemporary style and sports lost about 150 million yuan, which is a large amount of loss.

Compared with the “end of the epidemic” in the first quarter of 2020, most of the industry companies’ net profits attributable to their mothers have achieved significant results. Among them, the net profit attributable to the parent company of Guangguang Media has increased by 5.73 times year-on-year, and the net profit of Huayi Brothers has also increased by 2.63 times. , Fengyuzhu, Hengdian Film and Television and other companies have more than doubled the growth rate.

Only Hualu Baina, Ciwen Media, ST Beiwen, Contemporary Style, Tangde Film and Television, and New Culture’s net profit growth rate is lower than the same period in 2020.

Although the film and television companies have gradually recovered their blood, the overall recovery situation is still severe. The film and television companies not only face re-stimulating the mood of watching movies and prompting the return of viewers, but also face the multi-faceted competition of Internet long and short videos.

Since 2021, the film and television industry has exploded twice in collective rights protection, protesting against short video platforms and other acts of editing, cutting, moving, and disseminating film and television works.

Once a certain industry has collective rights protection and protest, the expression of rights or interests (IP) is violated, and it also indicates that the industry has entered a development bottleneck period.

Compared with the crazy influx of capital into the film and television industry, is the film and television industry now abandoned by capital?

Film and television bottomed out, capital recovered

For the profit-seeking nature of capital, it is a bit too one-sided to simply say that a certain industry was abandoned by capital due to the downturn.

At the 4th China Film and Television Capital Summit just held, Huayi Brothers Vice Chairman and CEO Wang Zhonglei said that the valuation of many listed companies in the film and television industry has dropped to the lowest point, and the overall valuation of many companies is even worse than the iceberg of Internet companies. For one thing, the valuation of listed companies in the film and television industry will surely rebound in the future.

Wang Zhonglei has a more profound experience as an industry insider. Since 2020, affected by the epidemic, the film and television industry has entered the darkest moment. Whether it is film or TV series production, the valuation is lower than that of A-shares.

Specific to industry companies, for example, Huayi Brothers has a net profit loss of 1.048 billion yuan attributable to its parent in 2020, corresponding to a PE of -9.47.

Looking at the company’s valuation, it was revealed in 2018 that the “black swan” fluctuated downwards in the film and television industry, and remained at a low level under the epidemic.

Is the film and television industry really abandoned by capital?

No. The film and television industry is going out of the darkest moment and experiencing Nirvana rebirth. First of all, film and television, as a major cultural and entertainment category of the Chinese people, has huge room for development, and the market scale is gradually strengthening.

Secondly, from a policy perspective, under the epidemic, the Ministry of Finance, the State Administration of Taxation, and the National Film Administration jointly issued an announcement to provide tax support policies for the film industry and temporarily exempt the collection of special film funds.

At the local level, Beijing, Jiangsu, Zhejiang, Guangdong and other places have successively introduced supporting policies to increase cinema subsidies to ensure the normal operation and healthy development of the film market.

It is precisely because of effective guarantees that in the first quarter of 2021, companies in the film and television industry will gradually recover, and the secondary market will begin to pick up.

Wind data shows that half of the 28 A-share film and television concept stocks have recovered. Since the beginning of the year, the share price of Zhongguang Tianze has risen about 61%, the share price of Jebsen shares has risen about 38%, and the share price of Huakai Creative has risen 37%.

On the contrary, the share price of the leading Wanda Films has fallen by 13%, Chinese films have also fallen by about 4%, and Huayi Brothers has fallen even more, by about 15%.

In the future, with the boom of the film and television industry, if the content-driven Huayi Brothers can retrieve the core password of the content, it will be sooner or later that the valuation will return.

For example, Huayi Brothers is one of the producers of the No. 1 box office movie “Beyond” in the Dragon Boat Festival this year. In addition, the company also participated in the investment in “Hello, Li Huanying” and “Mermaid 2” directed by Stephen Chow, both of which are excellent movies in recent years. works.

The box office of “Hello, Li Huanying” has exceeded 5 billion yuan, and Stephen Chow’s “Mermaid 2” is also a blockbuster that has attracted the attention of the audience.

With the return of the box office, it will be sooner or later for the film and television industry to regain the favor of capital.

Written by: Li Ying

Author: Li Ying

Edit: lala

Duy Manh’s darling as well as the beauty of Quynh Anh received a lot of attention from the public. Having just given birth to her first child not long ago, Quynh Anh soon regained her shiny skin and successfully lost weight to return to a slim, toned figure. The journey to restore the physique and skin of Quynh Anh, the wife of the player Do Duy Manh, is admired by everyone. Quynh Anh’s skin, beauty and physique are all perfect, not inferior to that of her lipstick days. Like most other pregnant mothers, during pregnancy, Quynh Anh’s body gains weight and edema is apparent. A few months after the birth, the mother of one child is still quite plump, with a cute chubby face. At the end of pregnancy, Quynh Anh’s face showed signs of gaining a lot of weight, her lines were less sharp and beautiful as before. Having given birth to her first son in less than a year, the wife of player Duy Manh has already had a stretchy skin, regained a slim and balanced body. Player Do Duy Manh’s wife, who is one of the WAGs, possesses a shimmering, beautiful beauty that is not inferior to hot girls. Having a small face but full of optimism, big sparkling eyes with a shining smile, Quynh Anh always wins the sympathy of everyone around. Before being married or at the present time having a son for more than half a year, Quynh Anh still exudes the beauty of a young lady. Many people wonder why a beauty born in 1996 can easily regain her beauty and body after giving birth so quickly. Quynh Anh soon regained her shiny skin after giving birth to her first son. My wife Duy Manh soon returned to her well-proportioned and slim figure. Quynh Anh’s beauty is just like a one-child girl, looking worn out on her eyes. Breastmilk mothers who are wishing to regain their perfect body shape and perfect skin when they were still in lipstick days should apply some of the following safe and effective methods. Full body sauna Since ancient times, Vietnamese women have handed down the steam bath method to improve women’s health after giving birth. Sauna in Oriental medicine is a great way to get rid of all toxins, debris in the body through the sweat glands. Applying this method is also a way to relieve stress to the skin after more than 9 months of not using beauty cosmetics and skin care methods. Sauna is combined with some benign natural herbs that are both good for postpartum women’s health and whitening, effectively improving the skin. The skin of pregnant women often receives less cosmetic care, so postpartum skin needs to be more careful in beauty and recovery. Depending on your health status, exercise properly Want to get in shape quickly after giving birth, exercise is indispensable because it will burn more calories and accumulated fat for a long time. However, depending on each case, postpartum women should find out suitable exercise methods. People who have a caesarean section usually should not exercise vigorously until the wound has healed, no longer feel pain, it is best to just walk gently around the house. For women who give birth normally, after 3-4 months, they can comfortably exercise, yoga, walk or jog for several kilometers per day. To be safer, you should consult your doctor for advice to ensure the best health during breastfeeding. Postpartum beauty must be safe with mother’s health. Hard-working breast-feeding When milk is produced, the mother’s body consumes more energy, and most of the nutrients from daily dietary supplements “contribute” to breast milk. Therefore, diligent breastfeeding is also a way to lose weight. Also, for babies, nothing is better than breast milk. Therefore, breastfeeding more often during the day is also effective in losing weight after giving birth. Hard-working breastfeeding is also a safe and effective way to lose weight.

1. Why can the RMB regain the 6.5 mark again?

At present, after the CNY regained the 6.5 mark again, there is a certain degree of suppression at the 60-day moving average on the technical level, that is, short-term or strong shocks below 6.4982. We disassemble the fluctuations of CNY for internal and external reasons. The difference between the closing price of the day and the midpoint of the day is regarded as the part of the day trading, and the difference between the midpoint of the day and the closing price of the previous day is regarded as the external shock. The fluctuation of CNY from the past week In terms of factors, the appreciation of the onshore renminbi is mainly caused by external shocks, and considering that the recent dollar index is highly synchronized with onshore and offshore renminbi exchange rates, we believe that the breaking down of the dollar index is a direct result of the recent renminbi’s regaining the 6.5 mark. drive.

Figure 1: From the perspective of internal and external factors, the fluctuation of CNY is mainly due to the fall of the US dollar index (as of April 21)

Source: iFinD South China Research

In fact, relative to the dollar index and the rise and fall of most non-US currencies, the recent appreciation of the renminbi is actually relatively restrained. Since the U.S. dollar index peaked at 93.2860 on March 31, the U.S. dollar index has fallen back by 1.91%. At the same time, most non-U.S. currencies have appreciated against the U.S. dollar. As of April 21, the onshore RMB exchange rate has appreciated by 1.20. %, the appreciation of non-US currencies such as the euro and the yen against the US dollar was 2.17% and 2.29%, respectively. It can be seen that the recent increase in the renminbi has been relatively small. We believe that there may be two reasons for this: 1. We have observed a slight increase in the degree of tension in Sino-US relations since the beginning of April, which may have restricted the recent appreciation of the renminbi. 2. In addition, since the closing of the foreign exchange purchase window in the first quarter, the recent strong performance of the RMB exchange rate may lead to an increase in short-term foreign exchange purchase demand by importing companies, which in turn suppressed the appreciation of the RMB.

Figure 2: The appreciation and devaluation of major international currencies in April (as of April 21)

Source: iFinD South China Research

1. How to understand the continuous decline of the U.S. dollar index since the beginning of April?

   This wave of decline in the U.S. dollar index began at the end of March and early April. This point in time also corresponds to the recent peak and fall of U.S. Treasury yields, and we believe that the decline in U.S. Treasury yields is the primary reason for the continuous decline of the U.S. dollar index since early April. the reason.

   First, the nominal and real interest rates of U.S. bonds fell simultaneously, and the difference between U.S. and German bond yields fell rapidly. At the beginning of April, the U.S. Treasury yield fell from a high of 1.75% for the second time. As of April 21, the U.S. Treasury yield has fallen below 1.6%. At the same time, the actual yield based on inflation has also begun to fluctuate lower, that is, nominal. Interest rates and real interest rates have both fallen. Although inflation expectations are still fluctuating above the 70% quantile, which is similar to the level at the end of March, both nominal and real interest rates have fluctuated and fell, and the market’s response to inflation expectations is no longer as good. As anxious at the end of March. Observing the fluctuations in the yields of 10-year Treasury bonds in various countries since April, the yields of 10-year U.S. Treasuries have fallen by 15bps since April. In comparison, with the exception of the United Kingdom, major European economies such as France and Germany have fallen for 10 years. U.S. bond yields are still showing a continuing upward trend. The current US-German spread has significantly declined compared with the end of March, and is basically close to the level of early March.

   Figure 3: Since April, the difference between the US and major non-US Treasury bond yields has dropped significantly (as of April 21)

   

   Source: iFinD South China Research

   The decline in U.S. bond interest rates is mainly due to the expected reversal of global capital markets, and has nothing to do with the fundamentals of the U.S. economy. From the retail, CPI, and employment data released by the United States last week, various economic data exceeded expectations, and the tone of the U.S. economy continued to improve temporarily. Therefore, the decline in U.S. bond interest rates is only short-lived. We believe that the decline in U.S. Treasury interest rates is mainly due to the decline in market panic over the reduction of easing policies following the rise of new confirmed cases worldwide. The basic logic behind this lies in the fact that the uncertainty of the global epidemic has increased — the need for easing monetary policies to continue to stimulate the economy still remains — policy reductions and panic decline — demand for U.S. debt allocation is improving — U.S. interest rates have fallen. According to the latest 20-year U.S. Treasury auctions announced by the U.S. Treasury Department on April 21, the demand for U.S. debt allocation has indeed rebounded again since April, leading to a decline in U.S. Treasury yields.

   Table 1: The latest U.S. Treasury auction shows rising demand for U.S. debt allocation

   

   Data source: South China Research of the U.S. Department of the Treasury

   Secondly, in addition to the fall in U.S. bond yields, the improvement of the epidemic in Europe and the acceleration of vaccine progress are also reasons for the decline in the US dollar index. We know that there is a strong correlation between the gap in newly diagnosed cases in the United States and Europe and the US dollar index, and the bottom out of the gap in newly diagnosed cases in the United States and Europe and the recent rebound of the euro against the dollar also started at the end of March. Since the Eurozone implemented the epidemic lockdown measures on March 18, judging from the new confirmed cases, the new cases in Europe have been well controlled. Except for France, the new confirmed cases in Germany, Spain, Italy and other countries have dropped, and recently The distribution of vaccines in Europe has also begun to accelerate, which supported the euro and caused pressure on the dollar index.

   Figure 4: Newly diagnosed cases around the world are on the rise again, and epidemic control in Europe has improved (unit: person)

   

   Source: iFinD South China Research

   Furthermore, short-term dollar liquidity is relatively abundant under the dovish statement of the Federal Reserve. Judging from the dovish statements made by Fed Chairman Powell last week, he mentioned that he will wait until the inflation rate continues to reach 2% and the labor market fully recovers before considering raising interest rates. These two conditions are unlikely to be met by the end of 2022. Powell reiterated to allow inflation to be higher than 2% for a period of time. In addition, Powell did not mention the recent QE reduction roadmap mentioned by Fed officials, but pointed out that the time for the reduction may be much earlier than the interest rate hike. In fact, although this statement only conveys a basic concept, it has greatly eased the market’s expectations of shrinking. This statement made the market believe that the Fed will indeed remain accommodative in the short term, and that the time gap between reducing debt purchases and raising interest rates may be larger than market expectations. The current market expects that the Fed will formally discuss the reduction in July, or at the earliest in May and June, and the actual implementation of the reduction may not be until the end of the year. The U.S. Treasury Department has stated that it will halve the balance of its huge so-called Treasury General Account (TGA) by April and reduce it to 500 billion U.S. dollars by the end of June. Judging from the latest trends in the Fed’s balance sheet, the TGA account Indeed, it has fallen rapidly in the near future, which means that the financial market has injected a lot of liquidity in the short term. Therefore, the short-term U.S. dollar index has undergone a certain correction when the U.S. dollar liquidity is abundant, and the possibility of a large-scale rebound before policy expectations shifts is low.

   Figure 5: Quick release of TGA account balance of the US Department of the Treasury (unit: millions of dollars)

   

   Source: South China Research on the Federal Reserve’s official website

2. How will the RMB exchange rate go in the future?

   From the current point of view, since the US dollar index fell below 91, the downward movement seems to have slowed down, and the renminbi has moved strongly, rising above 6.49 after regaining the 6.5 mark. In the short term, before the U.S. is guided by shrinking expectations or the global capital market is expected to shift, it is expected that the US dollar index will not be able to get out of a large-scale rebound, and the renminbi will also likely follow the US dollar index in the current central two-way fluctuations. However, in the medium and long term, U.S. Treasury yields will continue to rise as the U.S. economy continues to improve. The current corrections in the U.S. dollar index and U.S. Treasury yields are only temporary. Therefore, we need to pay attention to the Fed’s tightening expectations or the medium-term renminbi. Cause a certain depreciation pressure.

   Author: Ma Yan Nanhua Futures Institute

   Investment consulting qualification certificate number Z0012651

   (Editor in charge: Chen Zhuang)

   [Disclaimer]This article only represents the views of the co-contributor, not the position of Hexun.com. Investors operate accordingly at their own risk.

The counselor believes that this is an effective, non-invasive way to lose weight and is being sought by thousands of women for the unexpected benefits from this method. Illustration. Lipo Slim method is a combination of keeping weight loss and creating standard shape. With the ability to impact depth, this technology will help break bonds, liquefy even hard fat molecules. Wavelengths above 1000nm affect every surface of the lipid, thereby easily breaking down the molecular structure, causing the fat to liquefy and be eliminated through the sweat glands or the body’s excretory system. So, only needing 7 to 10 treatments of this method, you will have a standard body like a girl. Ms. Nguyen Cao Ngoc Ly (Hai Ba Trung, Hanoi) said that after giving birth, her abdomen was very large. Although Ms. Li tried to practice and spent all the money to buy a practice card at the gym, but her belly was still difficult to lose weight, so she looked for other methods of intervention. Listening to the ad for fat loss by the fat-burning effect, Ms. Ly also spent money to beat fat. However, after 12 treatments with 7 million VND, Ms. Ly found it ineffective. The fat after hitting feels softer, smaller and the staff reported a decrease of 5 cm, but in fact, compared to her previous clothes, Ms. Ly still sees no change. Dr. Nguyen Huu Quang – Deputy Head of Department of Plastic Surgery and Rehabilitation – Central Dermatology Hospital, said that due to economic development, people face overweight disease. increased fertility. Previously, being overweight was considered prosperous and well-off, now people have become more aware of obesity. Especially women started to fear fat and found all kinds of ways to lose excess fat. In addition to the diets recommended by a nutritionist, other beauty-reducing measures licensed by the Ministry of Health are fat reduction with mechanical equipment such as lipolysis, high frequency waves (RF). ), ultrasonic waves (HIFU), low intensity lasers, non-thermal pulses, or liposuction interventions, surgery to form the abdomen .. are also applied. Doctors at Central Dermatology Hospital perform abdominal liposuction interventions for patients Losing fat is not invasive many women choose because they do not like cutlery. However, Dr. Quang said that this method of fat loss is less effective than using liposuction, which takes a lot of time. The performer also needs to have the right diet to be effective. When referring to cheap slimming with only a few million VND, Dr. Quang said that with such a low cost, it is very difficult because operating machinery requires a lot of consumables. For example, at the Central Dermatology Hospital, one course is to change consumables, not including operating machines. Doctor Quang doubted that if it cost only 2 million VND for a dozen treatments, it would definitely be difficult to go for it only to compensate for the loss of mental fat. Dr Quang said that nowadays, fat loss is highly effective and immediately performed by many people as liposuction. Liposuction, although a minimally invasive procedure, should be done in a reputable medical facility, licensed by the Ministry of Health and with the skills of a highly qualified physician to ensure safety. healthy as well as aesthetically pleasing to customers. As a rule, liposuction and liposuction procedures are not allowed in cosmetic and spa establishments, but must be performed at hospitals with a specialist in cosmetic surgery approved in the technical list. Therefore, customers wishing to lose fat really need to learn carefully the method they choose and need to understand correctly if the price is too low, it cannot be effective or the quality of the product is poor.