Decoding the Hong Kong stocks, the original trump card column of the Hong Kong Caihua News Agency, and financial experts gathered. After reading, remember to subscribe, comment, and like.

According to data from the Ministry of Commerce, there are currently 1,128 Chinese time-honored brands in China, which are mainly involved in industries such as pharmaceutical manufacturing, wine making, food and beverage.

There are as many as 60 listed companies involved in these time-honored brands, such as Kweichow Moutai (600519.SH) for brewing, Yunnan Baiyao (000538.SZ) and Pien Tzehuang (600436.SH) in the field of traditional Chinese medicine, and Gui Faxiang (002820.SZ) in the field of catering and food. ) And Quanjude (002186.SZ).

Recently, another time-honored brand in the food and beverage industry, Wufangzhai, has set the time. On the occasion of its 100th anniversary and the Dragon Boat Festival approaching, Wufangzhai knocked on the door of the Shanghai Stock Exchange with rice dumplings. On June 8, the official website of the China Securities Regulatory Commission showed that Wufangzhai’s listing application was accepted, and it was getting closer and closer to the “first share of rice dumplings”.

Wufangzhai is known as the “Jiangnan Zongzi King”, and is famous for being glutinous but not rotten, fat but not greasy, tender and fragrant, and moderately salty and sweet. As Wufangzhai, which focuses on the traditional Chinese food culture, can it chase the stars and the sea in their respective fields like Kweichow Moutai and Yunnan Baiyao, and become a “potential stock” sought after by investors?

The market is small and there are many disruptors

Zongzi products are Wufangzhai’s most important source of revenue. In 2020, Zongzi will bring revenue of 1.644 billion yuan, accounting for more than 70% of total revenue. In order to broaden the source of revenue, Wufangzhai also involved in moon cakes, meals, egg products, pastries and other products.

Can Wufangzhai, who relies on the zongzi market, run well on the zongzi track? Is there much room for future growth?

From the perspective of consumption, although Zongzi is an important traditional delicacy in my country, except for a few festivals such as the Dragon Boat Festival, how many times do we eat Zongzi a year? Moreover, people who are used to eating zongzi for breakfast are mainly in the south, but their consumption demand is far less than that of breakfast staples such as steamed buns and steamed buns. So it seems that even if my country’s population base and consumer market are huge, the zongzi market cannot be compared with the more powerful liquor and the more rigid Chinese medicine. This means that the scale of my country’s zongzi market will not be much.

The data also illustrates this point. According to the data of “Attaching importance to the development of traditional food industry to bring China’s traditional food to new life”, although the growth space of my country’s zongzi market is stable, the market size is not large, less than 8 billion yuan in 2019.

In 2019, my country’s liquor consumption reached 600 billion yuan, and the Chinese medicine market exceeded 500 billion yuan. The zongzi market is not comparable to the previous two. In 2020, my country’s steamed buns market will also have a market size of 60 billion, and Wufangzhai’s fourth largest source of revenue, moon cakes, will have a market share of about 20 billion.

Judging from the industry’s market size of 7.337 billion in 2019, Wufangzhai’s market share is 21.94%, which is the industry’s first prize. But at the same time, the zongzi market, which has a small market size, is a red sea, which is another difficulty for Wufangzhai.

In addition to the competition from Beijing Daoxiangcun, Zhenzhen Lao Lao, Zhiweiguan and other companies whose main products are rice dumplings, Wufangzhai is also facing challenges from more and more companies in other fields, such as the domestic bread leader Taoli Bread (603866. SH), quick-frozen food leader Sanquan Foods (002216.SZ), chain restaurant brand Guangzhou Restaurant (603043.SH), etc. The latter three also pose challenges to Wufangzhai in areas such as moon cakes.

In view of the fact that zongzi is a seasonal food and insufficient consumption rigidity, many food companies will not regard zongzi as a key category, as is the case with the three listed companies mentioned above. During traditional holidays such as the Dragon Boat Festival, these food companies concentrated their production some time before the holiday. During the holidays, they flowed into the market and grabbed the position of Wufangzhai in the category display of supermarkets and e-commerce platforms.

Therefore, it is not easy for Wufangzhai to rely solely on a few categories such as rice dumplings and moon cakes to achieve growth in the market. For this reason, Wufangzhai also wants to try to get rid of its dependence on Zongzi products. It stated on its official website that it should focus on “glutinous rice food” and build a high-value product line to form a brand reputation of “Wufangzhai = Chinese seasonal food”. . But what are the high-value products? Wufangzhai did not mention it.

According to the analysis of professionals, the high-value products referred to by Wufangzhai should be upgraded around the main business of Zongzi, taking the high-end route to increase product power and price. However, the threshold for producing high-value zongzi is not high, and it is not difficult for other competitors to increase the value of zongzi. Therefore, brand influence and optimization of sales channels are the key.

Poor sales, raise prices to make up?

Judging from the above-mentioned market size and competition pattern, Wufangzhai may face greater difficulties in growth. Let’s take a look at the sales and income of Wufangzhai Zongzi.

According to the prospectus, the sales of Wufangzhai’s Zongzi series products have been declining year by year, reaching 366 million in 2020, a decrease of 11% from 2018.

Although Wufangzhai’s e-commerce channel has performed well, it is still difficult to conceal the awkward situation of declining sales. The company’s declining sales are undoubtedly taken up by other brands.

Sales decline, raise prices to make up. Wufangzhai increased the revenue of these two types of products by increasing the prices of Zongzi series products and moon cake series products. Among them, the unit price of the company’s zongzi series products in 2020 is 3.68 yuan/100g, an increase of 23.1% over 2018, and the increase is much higher than the decline in zongzi sales during the same period. Therefore, Wufangzhai’s Zongzi series products have maintained a small increase in revenue. From 2018 to 2020, the revenue of this product will be 150 million yuan, 161 million yuan and 164 million yuan, respectively.

But at the same time, due to the poor performance of the company’s meal series, egg products, cakes and other products, the company’s revenue growth last year stalled. From 2018 to 2020, the company’s revenue was 2.267 billion yuan, 2.375 billion yuan and 2.323 billion yuan; net profits were 97 million yuan, 163 million yuan and 142 million yuan, respectively.

From this point of view, when the company is facing growth difficulties, raising prices can only ease the pace of the company’s revenue and net profit decline, but cannot fundamentally drive the company to achieve growth. Moreover, price increase is a double-edged sword. If the price increase is greater than the increase in raw materials, then consumers may choose other products with higher cost performance, which is not conducive to boosting the company’s sales.

Why are the time-honored food brands not rivaling rising stars?

In recent years, time-honored brands in the food industry have gradually stepped into the abyss abandoned by the times. They have closed down, their performance has fallen sharply, they have suffered losses, and have been complained. Many time-honored brands are facing growth difficulties, which makes people embarrassed.

In addition to the growth quagmire of Wufangzhai, the four food-related old brands of Quanjude (002186.SZ), Tongqing Building (605108.SH), Xi’an Food (000721.SZ), and Gui Faxiang (002820.SZ), which are listed on the market, have also encountered Various problems, including performance decline or loss, stock price slump, and transformation difficulties.

As can be seen from the above figure, from 2015 to 2020, only Tongqing Building has achieved revenue growth for the four time-honored listed companies in the food sector, while the revenue of the remaining three companies has declined to varying degrees. In terms of net profit, Xi’an Catering has suffered losses for many years. Quanjude will turn from a profit to a loss of 265 million in 2020, and the net profit of Tongqinglou and Gui Faxiang will decline.

Since the listing of Quanjude and Gui Faxiang, the share prices have both fallen below the issue price, with a cumulative decline of more than 20%. Tongqinglou and Xi’an Food have double-digit growth.

Compared with KFC, Haidilao (06862.HK), Jiumaojiu (09922.HK), Xiabuxiabu (00520.HK) and other emerging catering brands that are rapidly expanding and gaining consumer trust, time-honored brands seem to be extra lonely.

The success of these emerging catering brands have many things in common, such as:

1. Actively embrace online, successfully use online to narrow the distance with consumers, and enhance operational efficiency through the Internet, save consumers time, and obtain more traffic from it;

2. Almost the ultimate in innovation and service. For example, KFC is working hard on “based on China, infinite innovation” and constantly innovating, while Haidilao has won the meticulous service and supply chain system;

3. Be good at grasping the stomachs of young people and their yearning for “beauty”. Take Nayuki’s tea, which will be listed on the Hong Kong stock market as an example. Nayuki’s tea is high-end freshly made tea, which integrates fashion, culture, and Social and delicious are all in one. In just 6 years, shops have blossomed all over the country, with annual revenue exceeding 3 billion, leaving Wufangzhai and the above four time-honored brands behind in 2020 revenue.

   Obviously, time-honored brands lag far behind emerging brands in these aspects. In terms of products, brands, diversification, and overall operations, many time-honored brands have fallen behind the times. Relying solely on the traditional feelings of authenticity, authenticity, and service to consumers to achieve sustainable development is obviously out of date.

   Wufangzhai has also seen this. In recent years, he has also been actively embracing new consumption in the new era, striving to become an Internet celebrity in the field of e-commerce. The online sales network has covered major e-commerce companies such as Tmall, JD.com, and Douyin. The platform tries to promote the brand to be younger and more fashionable. In addition, the company has also tried to develop high-end, healthy and light food products in recent years, and built the Wufangzhai Digital Industry Smart Park to explore the digital industry.

   Whether Wufangzhai can usher in the second spring remains to be verified.

   Author: Yuanyuan

   Author: Yuanyuan

   Edit: lala

However, there is so much information about implantation that Hang does not know how to choose. In the cutlery world group, Mr. Nguyen C. shared about collagen-only products imported from Korea and most of the customers who buy these products are spas. Students only need to register for a period of time to be able to stretch threads for customers. Assoc. Dr. BS. Do Quang Hung, General Secretary of the Ho Chi Minh City Plastic Surgery Association, said that currently, beauty stretch marks are applied a lot in spas. Assoc. Hung himself has received many cases of complications when thread tensioning. Typically, a 41-year-old female patient has just called for help because of complications of facial pain and inflammation in the surgical area due to a facelift with only a private cosmetic clinic. According to the patient’s account, because she wanted to look younger, she went to have a skin tightening on her temples at a beauty salon in District 3, Ho Chi Minh City. After suffering hundreds of needles, but a month later, she still felt pain in both temples, so she went to Dr. Hung to ask for help. Doctor Hung had to surgically remove her temporal skin due to festering complications. Stretch only beauty. According to master, specialist doctor II Nguyen Minh Quang – Deputy Head of the Department of Research and Application of Stem Cell Technology, National Hospital of Dermatology, stretching is a rather popular beauty method. However, when looking at the image provided by the reporter, Dr. Quang was not clear about how the implant was done. “The blue procedure glove does not understand what it is?, the essence of the word “collagen thread stretch” is wrong. It is a marketing language that actually “stretches only to increase collagen production” – Dr. Minh said. According to Dr. Quang, many facilities now advertise stretch only with beautiful words and in those establishments, almost the people who perform them are not doctors. Most are spas with no technical safety procedures, just unlicensed, floating items. This method is considered a minimally invasive method. Similar to using fillers such as fillers, toxin are methods that are considered to change the structure of skin tissue, thereby creating obvious cosmetic effects. Before performing this measure, it is necessary to have an evaluation by a plastic surgeon and a cosmetic dermatology doctor to see if it is suitable for the indications. If it is appropriate, the doctors will plan the treatment, then proceed to perform this technique. This is a quite popular cosmetic method at home and abroad, has been applied for about 7-8 years in Vietnam, in which it has emerged again for a few years now. With thread material, people currently use 2 types of thread, which are slow-draining threads (only 24k gold and standards PDO, PLLA, PLC, catgut). For this thread, when entering the skin tissue, there will be a supporting effect. At the same time then only this will dissipate in the skin organization. The process that exists in the skin will stimulate the production of collagen and elastin, thereby helping to rejuvenate the skin, while limiting the formation of wrinkles … Or in some cases, the thread is used for reducing fat, tightening the biceps, abdomen, etc. Depending on the material, the time spent can only be from 6 months to several years. Stretching is also contraindicated in some cases because of an allergy to the above thread materials,… When there is a need to stretch threads, it is best for customers to go to reputable medical facilities for advice before implementation.

Christian Sommer is an extremely hardworking student, so even while on vacation with his girlfriend, this guy doesn’t neglect his studies. For his studies, he dived into the azure waters under the cliffs of Portofino to learn about the marine life here and found a small jellyfish – Turritopsis nutricula (lighthouse jellyfish). This jellyfish is only four to five mm in size, the whole body is transparent, in the middle of their body is a red digestive system like a lamp, so it is called a lighthouse jellyfish. Although lighthouse jellyfish have a very beautiful appearance, due to their small size, people often do not see or notice them. Immediately after observing and discovering, Sommer collected them in a thin mesh bag and placed them in a container of seawater in the hope of bringing them to the refrigerator and turning them into specimens. But that day was a weekend, on the beach there were many interesting games and because of a bit of playing, Christian Sommer forgot to put them in the refrigerator as originally planned. It was not until the next day that Christian Sommer remembered what he had forgotten. When he found the barrel, he took it out to look, but when he looked closely many times, Sommer found nothing inside the net bag but sea water. So what happened? Even though lighthouse jellyfish are so small they can still be seen with the naked eye, why do they completely disappear in just one? Still not believing his eyes, Sommer checked the container a few more times, this time even more surprised, at the bottom of the container there were many tiny things, almost invisible. can see. After many observations and analysis, Sommer realized that these were exactly the polyps of lighthouse jellyfish. Why did Sommer feel so surprised? In fact, lighthouse jellyfish are a species of hydrophyte, and they have two different developmental stages in their life cycle: a polyp (hydroid) stage and a jellyfish development stage. Adult jellyfish will lay eggs and are fertilized in water, after which they retain the fertilized eggs in the female jellyfish until they develop into planula larvae. These planula larvae can swim freely like worms or float under the sea and then sink to the sea floor to form digestive systems and reproduce asexually into polyps; After asexual reproduction is budding, the polyps slowly develop into adult jellyfish and begin a new life cycle. Usually a jellyfish life cycle lasts a few weeks to several months, and they die after laying eggs. But now, the fact that these jellyfish lay eggs, fertilize, become larvae, mature and then turn into polyps within a few days is what makes Sommer extremely surprised. This means that these jellyfish have not disappeared, instead they are rejuvenated like a full-blown rejuvenation. Further research has found that not all lighthouse jellyfish will rejuvenate, their life cycle will still proceed normally. However, when faced with certain adverse conditions such as food scarcity, water temperature changes, sea water decrease in salinity or physical damage and many other adversities, they will fend for themselves. rejuvenate, turn into polyps and begin their life cycle once more. Theoretically, lighthouse jellyfish can reverse its life cycle continuously without limit of times, so it can be said that lighthouse jellyfish is an immortal life form and is also the only species in the world that can such a mechanism of life. Moreover, each time this rejuvenation process is performed, the lighthouse jellyfish can separate into hundreds of different polyps, which means that the current lighthouse jellyfish have “aged” very much. , may even exceed several thousand years old. Therefore, this species is also considered the longest living organism on the planet, if not completely immortal. It is widely believed that lighthouse jellyfish appeared during the Cretaceous period, and if so, lighthouse jellyfish in the ocean have lived for more than 100 million years. The lighthouse jellyfish is actually an invasive species, it originated in the Pacific Ocean and is thought to colonize oceans around the world through ballast water. Due to its small size, and not causing too many adverse reactions to the ecosystem, few people notice its invasiveness.

Compared to trying a variety of cosmetics to find the right one, a wise woman should learn more about skin, about ingredients and factors that work with her skin. This helps her avoid wasting time and money on ineffective products. To prevent skin from aging over time, there is nothing better than supplementing the body with collagen. Not only compensate the missing part, the type of Collagen used must also effectively stimulate the body to produce natural collagen and achieve the highest possible absorption. Skin beautification from the inside – improving trend at the cellular level! (illustration) If you learn more about modern Collagen technology, you will know that the current type of Collagen that is considered to be the most easily absorbed when put into the human body is Hydrolyzed Collagen. While conventional types of Collagen have quite large molecules, even though they are used a lot, they are not sure to be absorbed into the body, hydrolyzed collagen has a small structure and contains a higher amount of amino acids to help collagen absorption. orally up to 90% into the skin. Instead of trying more products, you become more wiser and choose the ones that are proven, with the recognition of beauty and medical experts. The first thing you should note is that the origin of the product’s ingredients, preferably from developed countries because the superiority of research and production technology will bring plus points for these products. Then, pay more attention to product certifications, research and testing. How to supplement Nano Collagen for better absorption? Supplementing with collagen from supplements has been shown to promote natural collagen production in the body. Accordingly, functional food products will supplement collagen in the form of nano peptides, short chains of amino acids that form collagen that the body can easily absorb. The supplementation of nano collagen not only promotes natural collagen production, but also helps correct some causes of collagen decline, such as inflammation in the body. Collagen has an effective anti-inflammatory effect, all thanks to its positive effects on gut health. Accordingly, collagen supplementation can help support the inner lining of the intestines, preventing nutrients from leaking out of the intestines. Amino acids such as glycine in collagen can also help fight inflammation, boost immunity. Nano collagen supplementation through supplements is a safe solution for those who cannot adopt a scientific diet. Water-based beauty solutions, supplemented with orally with top beauty ingredients, are bio-concentrated products, containing highly bioactive substances, with benign effects and safety, suitable for many types of health. sensitive body or skin. This combination of Cordyceps, Biotin and Nano collagen … is suitable for women aged 35+, this supplement from within brings effective beauty measures for problems such as: – Supplement collagen for skin and help skin produce more collagen, rejuvenate – Reduce wrinkles, smooth skin, youthful. – White skin – Increasing female hormones, helping children to be beautiful and feminine – Reduce stress, increase excitement, love life – Reduce hair loss In particular, if you use a water-based collagen with cordyceps, biotin with scientific doses, you will be surprised at the results obtained. Because the form of water is easy to drink, it makes it easier for the body to absorb and go to the body’s organs, quickly restore lost collagen, and restore new vitality to the skin as well as other organs. of body. Not only people with allergies or not using cosmetics, but pre-menopausal and menopausal women or over 40 need to use every day to combat aging and sexual problems.

Recently, researchers from the University of California, Davis (California, USA) published an article in the journal Nutrition, claiming that for postmenopausal women, eating mango in moderation can help them reduce facial wrinkles.

Eating mangoes in moderate amounts each day can reduce wrinkles by 20%

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In this study, researchers washed fresh ripe mangoes, peeled, sliced, and immediately stored in the freezer at a temperature of -20 degrees Celsius (since heating can cause loss of ascorbic acid and vitamins. other). Researchers invited postmenopausal women to participate in the study and divided them into two groups: one group ate 85g of mango once and four times a week for 4 months; the other group ate 250g / time at the same time. In addition, the participants also consumed more than 500g of vegetables per day.

The study photographed the faces of participants at weeks 0, 8, and 16, and quantified the corner of the eye and erythema on the cheeks. Under the premise of not using skincare products, a high resolution camera system was used to capture dark room facial images to assess wrinkles.

By comparing the severity, length and width of wrinkles, deep wrinkles, and new wrinkles, the researchers found that menopausal women who consumed 85g of mangoes each lost 23%. wrinkles after 2 months and 20% reduction after 4 months.

Researchers believe that the wrinkle-clearing effects of mangoes may stem from the benefits of carotenoids and other phytonutrients that contribute to collagen building. However, the specific mechanism needs to be studied more.

Eating too much mango can be counterproductive

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However, the results of the women who ate 250g of mango each time at the same time saw an increase in wrinkles. This suggests that while eating mango in small amounts can be good for skin health, overeating is not.

The reason for the opposite effect when eating a lot of mangoes is because mangoes contain natural sugars. Eating too much sugar combines with protein in the skin and weakens collagen, leading to loss of elasticity and formation of wrinkles.

Again, be mindful of allergies when eating mango

Although, mangoes have many benefits and are also easy to eat, some people have a mango allergy. The reason is that mangoes contain urushiol. It is a stimulant and oily substance found in the sap of the mango fruit.

Mango allergy occurs on the skin around the mouth, which can cause severe itching and swelling of the lips. Allergic reactions to mangos can occur after eating a mango or coming into contact with the sap of a fruit containing urushiol.

Reactions sometimes occur 12-24 hours after eating or exposure.

Some of the symptoms of a mango allergy include: Itching around the mouth and on the lips, swelling of the lips and tongue, small red spots appearing around the mouth, a tingling sensation on the tongue, dry eyes.

Symptoms of a systemic allergy may include: Pain in the abdomen, runny nose, hives, difficulty breathing. Anaphylaxis is very rare; The protein content in the fruit can also cause allergic reactions. In the case of anaphylactic shock reaction, immediate treatment is necessary.

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One of the best and safe home remedies to prevent a mango allergy, cleanse the body with soap after exposure to mango. It will wash off urushiol.

One thing to keep in mind for people who are allergic to mangos or other fruits with urushiol is to avoid touching the fruit or its peel.

To cure allergy around the mouth, you can use honey. You can also drink a glass of water with a teaspoon of dissolved honey. Honey is known for its anti-inflammatory properties that will ease allergy symptoms.

Source: QQ