UEFA sponsorship Azerbaijan relies on a new strategy

Status: 12.06.2021 12:17 p.m. Azerbaijan’s capital Baku is a venue for the European Football Championship. State-owned oil company SOCAR has been a UEFA sponsor since 2013, but recently it dropped out. It’s part of a new strategy. From Silvia Stöber, tagesschau.de Azerbaijan’s capital, Baku, shows itself from its brilliant side: three group matches and the quarter-finals of the European Football Championship will be played in the national stadium, which was opened in 2015. The state-owned energy company SOCAR signed on as a sponsor eight years ago for 90 million euros. However, its logo has recently been missing from the UEFA website. When asked by German media such as “11Freunde”, the European Football Association only confirmed the departure of SOCAR. There are several reasons to part with the oil company: The involvement in sport should distract from the human rights violations of the leadership in Baku, which has critics of the authoritarian and corrupt government persecuted and imprisoned – is one charge, another: Propaganda against the enemy neighbor during the war in autumn, with SOCAR mainly sharing tweets from the Azerbaijani leadership.

06/11/2021

New business strategy

However, according to news on Azerbaijani websites, the initiative to break up did not come from UEFA. Accordingly, SOCAR decided to end the sponsorship. At the end of May, the financial news portal fins.az quoted the deputy head of the public relations and event organization department of SOCAR, Ibrahin Ahmedov, saying that the company had changed its business strategy. For those projects that no longer fit, the expenses would be reduced. This also includes the extension of the partnership with UEFA. The press organ “iki sahil” explained that SOCAR decided in 2019 to rethink its old business strategy. With the management consultancy McKinsey, a new one has been developed for the period up to 2035, which takes into account the transformation of the global economy, the fourth industrial revolution and the energy transition.

02/09/2020

Questions about the political benefit

In fact, the question arises how profitable the costly sponsorship as well as the Hosting sports and cultural events for Azerbaijan were. The country has become better known around the world since it hosted the “Eurovision Song Contest” in 2012 and sports events such as Formula 1 in Baku every year since 2016. But sports and cultural events were always associated with reports on authoritarian governance, corruption and the human rights situation. This was ensured by national and international actors from civil society, the media and politics.

06/12/2015

In Azerbaijan, hoped for political support for the forcible recapture of areas under the control of enemy neighbors Armenia was limited to a few countries such as its close ally Turkey. Whose President Recep Tayyip Erdogan will not only use the European Football Championship to play in the group game between Turkey and Wales in Baku. He will also be in that during the war in autumn conquered city of Shusha travel.

analysis 01/10/2020

Heralded the post-oil era

Apart from that, SOCAR’s withdrawal from sponsorship shows the adaptability of the leadership around President Ilham Aliyev, who succeeded his father Gaidar in office in 2003. The often underestimated president succeeded in asserting himself against competitors and old power structures. To this end, he appointed his wife Mehriban Aliyeva as his deputy in 2017. She comes from a business family from Baku that has a corporate empire with Pasha Holding, but is considered more modern than the conventional oligarchs.

March 13, 2021

Modernization was the Aliyev’s response to severe crises that befell the country from 2014 onwards. At that time, oil prices fell massively for the first time. Azerbaijan experienced the first recession since 1995, the central bank had to devalue the national currency sharply. Despite the repression, the population’s displeasure over falling incomes was expressed in protests. In previous years, experts had warned of the dry up of energy sources on land. Extracting oil and gas from the Caspian Sea is more complex and expensive. At the World Economic Forum in Davos in 2018, Aliyev said: “When we saw a significant drop in oil prices, I said the post-oil era had already begun for us in Azerbaijan. We should forget about oil and gas.” He made the diversification of the economy the main objective. The main sources of income should be innovative technologies, entrepreneurship and agriculture.

Digital and green technologies

In fact, Aliyev filled senior posts with young technocrats. you de-bureaucratised and digitized the administration – to the delight of the citizens, who can now receive services from the state without bribery. Foreign companies should be able to invest more easily in special economic zones.

04/11/2018

Aliyev drew up ambitious plans for the areas recaptured during the war with the use and development of digital and green technologies. The British company Chapman Taylor received the contract for the town planning from Schuscha, who had previously carried out construction projects for Pasha Holding. Turkish companies, some with ties to Erdogan, take on infrastructure and mining projects.

Elite corruption remains

Experts and journalists point out that these contracts were awarded without tenders and transparency. This gives rise to the assumption that the fight against corruption is intended to spare the elite sector who want to develop sources of income apart from oil and gas with new branches of the economy. The fact that Azerbaijan is undergoing modernization, but not democratization, is also supported by the result of the parliamentary elections in 2020. To the disappointment of many of the younger generation, mostly old cadre members remained. Many new candidates from the ruling party were also not considered. The leadership used the strict restrictions at times during the corona pandemic to crack down on government critics. It remains to be seen whether the Azerbaijani leadership will withdraw from sponsorship entirely and whether other states with a similar background will also reconsider their commitment. For associations like UEFA, the question would then arise of how expensive events can be financed in the future.

02/11/2020

Actress relies on the new gold master to wash white?

Brother Hua said before that some people at Ba Bajiao didn’t know why they called her after guessing it. In fact, this name combined her real age and real name. It is quite interesting to think about it carefully.

She is a female artist who criticized the topic of “husband” early in the circle, and did not last long after she brought a wave of turmoil. After a while, her new drama will be on, so she has recently started to deny that there were golden pigs in the past. material.

In fact, if the person stepping on knows her past work, she probably knows whether she has a thigh hug after a groping. Although she has a big hit in the web drama just after the show, she won’t let her jump a few levels. Film circle.

All the resources obtained in the follow-up were given by the sponsor of the game. For this reason, she suffered no less, but she had no star luck with the resources in hand, and she used inferior methods to make herself more and more confused.

After being ousted from the position of the first sister, Ba Bajiao’s resources are much worse. The previous gold master has changed her new love a long time ago. Now she has found a new way for herself to wash herself up for the topic, denying that there was a gold master in the past. One thing.

Mosaic actress makes a successful comeback?

Mosaic actresses have been very hot recently. She is now in a semi-blocked state, and she can’t go to official big events, but she can go to small events. This time the music festival resources were 271 hardly won for her. Neither the company nor 271 gave up on her, especially 271. They invested a lot in the mosaic actress, and they absolutely couldn’t let her be blocked. This is also the reason why mosaic actresses can continue to develop in the circle.

In addition, she is usually very arrogant, and she will curse if she doesn’t agree with her, and she can’t change her piety at all. The agent will follow her, and if the Mosaic actress makes any drastic actions, he immediately steps forward to apologize.

Take this music festival as an example. The Mosaic actress had a dispute with the organizer because of the number of rehearsals. If it weren’t for the agent to hold down the Mosaic actress in time, I’m afraid it would be another turmoil. Afterwards, the staff of the organizer often complained about the mosaic actress, saying that she was not popular but liked to play big names. However, this music festival gave Mosaic actress a good exposure. 271 bought her several hot searches and praised her appearance and style.

Marketing couples tear off the Buddhist mask?

Huangshi and Lisun, a marketing couple of four, always appear on the hot search. Either the eldest daughter is envied by others and has some skills, or the mother dances some new dances and so on.

To put it bluntly, the hot topics in his home are bought by marketing, not the hot water at all. The picture is also for the reason of increasing attention and self-interest. The topic of his wife’s dancing is also bought, but I did not expect that the comments from netizens are inferior. expected.

The woman was very arrogant and arrogant, but she blacked the critics, and even her old fans who had been following her for a long time have not let go. Since entering the industry, she has heard good things and was suddenly disgusted and can’t stand it.

Her temper is really not small and her EQ is not high, but there are so few opportunities to appear in front of the camera that many people are not aware of this issue. Anyway, this family is not as Buddhist as it is publicized. To balance the comment area.

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Chau Bui is impressed with Abisalab’s skin care formula As a country with a tropical monsoon climate, so weather is a prerequisite factor that makes beauty believers consider when choosing to use skin care products. When the market is rekindled with imported brands from countries such as France, America, Korea, … among a series of consumer choices, Vietnam seems to be stunned by the attitude of ” Vietnam gives priority to using Vietnamese goods “. With the desire to bring a comprehensive care solution for Vietnamese skin in particular and all skin in the world in general, the founding experts of Abisalab have built up the formula foundation: Suitable for all skin, improving skin texture from deep within, regenerating and restoring the Hydrolipid film. Abisalab – There’s no need to follow the trends we have designed for you with care cycles. At Abisalab – You will find a partner in every skin care routine. When the beauty community follows “network” recipes of ineffective skin care cycles, wears off the protective film (also known as Hydrolipid Film), when it comes to Abisalab our sustainability concept is “Restoration and Reconstruction”. With Abisalab any passenger segment, you will be consulted and supported and find the right regimen for your needs. Abisalab – The standard of care for all skin types The dense working intensity seems to be every day, Celebs wear makeup, typical of which is Chau Bui fashionista. “TENSION – FULL LIFE – PERFECT” are the beautiful words that her friends and fans give her. Chau Bui once shared: “Currently, there are many girls who do not know what the real problem is? Why do I still have good habits, daily skincare, but my skin is not as good? Then we should see deeply whether our skin is still dirty or not. It was this thought that prompted Chau to come to Abisalab. ” It is at Abisalab Chau Bui that a leading specialist has developed a specialized skin care regimen from therapy to care products. Chau Bui receives skin care in Abisalab The formula is researched and developed based on the minimal ingredients table, which is also a strong point that has helped Abisalab widely cover the media networks during the past time and is highly praised by Celeb Vietnam. Abisalab pleases the most demanding skin. Most surprisingly, Abisalab has conquered the trust of thousands of large and small Spa owners in Vietnam. Chau Bui experiences skin care treatments at Abisalab Just a few minutes to refer to Abisalab.vn/ website, you will understand why Abisalab – Vietnamese brand is so well received by the community. What are you waiting for without “getting along with” Abisalab to get a healthy and beautiful skin today, right? See more brand information: Facebook: https://www.facebook.com/abisalab.vn/ nstagram: https://www.instagram.com/abisalab_cosmetic/ Website: https://abisalab.vn/ Source: Self-introduction

Harley-Davidson is getting a new image: For around a year, the German manager Jochen Seitz has been working on the new look for the cult brand’s high-priced, high-margin motorcycles. From Milwaukee in the US state of Wisconsin all over the world Zeitz wants to sell the heavy machines for freedom-loving bikers. Zeitz, once celebrated as the youngest CEO of a German listed company at Puma at the age of 30, had given the dusty sporting goods manufacturer a new image in record time after taking office. Business success made Puma a global provider of lifestyle products and quickly returned to the black. The share price rose meteoric after Zeitz took office in 1993.

Sustainability as a focus

At the later parent company of Puma, the French luxury goods group Kering, Zeitz, as “Chief Sustainability Manager”, trimmed the company more towards sustainability. Zeitz, who runs a farm with a luxury hotel in Kenya, had already set up a foundation that deals with environmental protection, fair trade and the dialogue between cultures. Zeitz had actually only temporarily occupied the executive chair at Harley-Davidson last spring. In May 2020, in the midst of the beginning pandemic, he then took over the post of CEO and Chairman of the Board of Directors of the Harley-Davidson Motor Company for an unlimited period. Zeitz is the first non-American to hold a top post in the company’s 118-year history.

Republicans instead of millennials

Zeitz is facing a completely new challenge at the motorcycle manufacturer: On the one hand, its typical clientele is getting on in the truest sense of the word. According to a study by the major Swiss bank UBS, the company’s usual customers are over 50 years old, predominantly male and, at least in the USA, politically part of the Republican camp. The important group of buyers, the “millennials”, is currently not very interested in the heavy machinery. After taking office, Zeitz quickly prescribed a five-year program for the company, which aims to correct the classic direction of Harley-Davidson without scaring off regular customers – which is typical for the manager.

Hard conversion with “hardwire”

The “Hardwire” baptized program is intended to redefine motorcycling in terms of its image. Zeitz wants to put the experience of nature in the foreground when driving the heavy Harleys. He wants to move the high-margin bestsellers into the foreground of sales. But also savings in the company are part of Zeitz’s conversion program. Since taking office, he has cut costs massively and laid off around 14 percent of the workforce. The LiveWire e-motorcycle is also intended to address a wealthy customer group who attach greater importance to sustainability. However, she also has to accept prices starting at $ 30,000. This, together with the still short range of the e-bolide of 120 to 150 kilometers, make the product appear more like a statement than a sales driver.

Touring bikes boost profits

But Jochen Zeitz managed to turn the throttle at Harley-Davidson in the direction of growth and profitability; this is shown by the current business figures that the company presented on Monday. The concentration on high-margin touring two-wheelers, together with the cost savings, resulted in a ten percent jump in sales to around 1.4 billion dollars in the first quarter. Profits even climbed from $ 70 million to $ 259 million. And for the current financial year, the company expects an increase in sales of 30 to 35 percent, the forecast has thus been revised upwards significantly. But the new boss will not lack challenges in the coming months, even outside of the actual business. On Monday Zeitz announced that it would take legal action against higher EU tariffs. As of June, import duties on his company’s motorcycles would rise from 31 percent to 56 percent. “This is an unprecedented situation and underscores the very real damage of an escalating trade war,” Zeitz said.

President Moon told The New York Times: “I hope Mr. Biden will become the historic president to take a substantial and irreversible step forward for complete denuclearization and reconciliation. vase on the Korean peninsula “. Mr. Donald Trump and Mr. Kim Jong-un met in Singapore in June 2018. Photo: The Straits Times Referring to the former US president, Mr. Moon said: “Mr. Trump has handled the roundabout and cannot be successful in this regard. The most important starting point for both governments is to have goodwill to dialogue and face to face with each other soon “. Moon also urged the United States to cooperate with China on North Korea and other issues, and warned that if tensions between the two world economic powers intensify, North Korea can take advantage of the situation. North Korean leader Kim Jong-un and South Korean President Moon Jae-in at the border between the two countries in 2018. Photo: Reuters The US-North Korean talks and the unprecedented diplomatic interaction between Trump and Kim quickly deteriorated after the two countries failed to reach a substantive agreement on denuclearization and sanctions lifted. After Mr. Biden took office, North Korea quickly rejected efforts to restart negotiations and warned the US should refrain if “wants to rest for the next four years”. North Korea also conducted its first major weapons test since Mr. Biden took office in March by firing two ballistic missiles into the sea.