Online advertising will be crowned From June 1, Decree 38 on sanctioning of administrative violations in the field of culture and advertising will officially take effect. However, a few days ago, the Vietnam Advertising Association in its petition pointed out a number of shortcomings in this new Decree, which is the sanctioning regulation “Waiting time to turn off or open ads is not fixed area exceeding 1.5 seconds” and “Design and layout advertising mixed with news content”. 80% OF CAKES ARE INTO FACEBOOK, GOOGLE BAGS According to the analysis in the petition of the Vietnam Advertising Association signed by Standing Vice Chairman of the Association Nguyen Truong Son as well as shared by businesses in the industry, the regulations on “Waiting time to turn off or open advertising reports that do not stay in a fixed area beyond 1.5 seconds” is unrealistic, too short to be able to convey the message. Compared with cross-border advertising platforms, the current interface allows viewers to skip ads in as little as 5 seconds. Sharing with VnEconomy, an expert in the field of advertising said that, in theory, businesses will spend advertising money on channels that have many viewers, and bring high efficiency. So when advertising in any channel is difficult, businesses will look to another channel… According to the report Vietnam Digital Marketing Trends 2021, the size of the online advertising market in Vietnam in 2020 is estimated at 820 million USD. It is forecasted that in 2021, this revenue will reach about 955 million USD. In which, up to 80% of the “piece of cake” of revenue goes to Google, Facebook … In the context of industrial revolution 4.0, online advertising is increasingly popular. Leading in terms of market share, online advertising sales in Vietnam are currently cross-border platforms Facebook and Google. And with the above regulation, this expert said that in the coming time, not only 80% of advertising money will flow into the pockets of “giants” but even more. Although the state encourages brands to advertise in Vietnamese newspapers, with such tightening regulations, businesses and brands will have to turn to advertising on cross-border platforms such as Facebook, YouTube… Thus, if advertising in the press of domestic enterprises is being tightened by the strict regulations of this Decree, cross-border advertising enterprises are naturally benefited by the standard , their operating principles as well as we have not been able to handle the violations of these platforms when they are not based in Vietnam. This has created an unequal competition between domestic advertising enterprises/press agencies and cross-border advertising networks… A representative of the Vietnam Advertising Association said that this will certainly affect the revenue of electronic press agencies that mainly rely on advertising. If the advertisement is published on electronic newspapers for only 1.5 seconds and is not inserted into the content, then no business wants to advertise because it will not be effective. Mr. Nguyen Quang Nhat, Chairman of Ho Chi Minh City Outdoor Advertising Club shared, the number of advertising businesses and agencies in Vietnam is quite large, but in fact, collecting 10 dong, they had to spend 7 dong on Google and Facebook. Advertising funding for news agencies will be increasingly difficult. According to a business with more than a decade of experience in online advertising, the press is currently caught between the problem of charging readers and users and collecting advertising fees. Since there are no user fees, newspapers can only charge from advertising activities. In the advertising fee collection there are a number of formats and if specified to only 1.5 seconds is too short, lacks factual basis and needs to be studied to extend the time. Currently, advertising platforms on OTT like YouTube are usually 5-6 seconds and have a warning to users that they can/will be off after how many seconds… KEY KEYS NEED TO CORRECT ADVERTISING LAW International practice, with free press similar to Vietnam, advertising is allowed to be interspersed with news/article content and customized based on the audience reading the newspaper. Readers have the right to click to view or skip the advertising content. The act of “Designing and arranging advertisements mixed with news content” is one of the administrative violations to be handled. Although this regulation is aimed at protecting the interests of readers, it is not fair in ensuring the rights of individuals/organizations purchasing advertising services as well as businesses providing advertising services. The tools to reach customers through mainstream media products are narrowed, causing obstacles and difficulties for the advertising industry. According to businesses, this new regulation will help readers have a cleaner online newspaper space, no longer bothered by ads. This Decree will prevent the phenomenon of many news sites abusing the form of contextual advertising, confusing readers as well as consumers. In the coming time, these regulations will also become obsolete because the trend of online advertising will take the throne with many different forms of attracting attention; application of technology platforms, cross-border Internet platforms. Therefore, it will become increasingly difficult for the press to call for advertising as advertising will flow into other applications. This business thinks that, with pages that have too many ads and are annoying, it is easy for bored readers to leave and not re-enter. A newspaper without readers cannot call for advertising and hardly survive. Newspapers themselves will have to adjust this issue accordingly and especially improve the quality of information content. Advertising and content must always be tied together. If the information is not good, the number of viewers is small, the advertising is no longer available, the press will have a hard time surviving and vice versa. However, even newspapers that invest in quality articles and respect their readers, with this advertising regulation, will still violate… In fact, the waiting time to turn off or open ads in a fixed area does not exceed 1.5 seconds, which is specified in the Law on Advertising, the implementing Decree and is now repeated. But because it is unreasonable, in the past 10 years, no unit has been fined under this regulation. However, according to Mr. Son, when Decree 38 was issued, we understand that the government is very interested in this, focusing on discipline, all citizens must obey the law, from June 1 onwards. All parties must strictly comply and violations will be punished. To overcome the above shortcomings, a representative of the Vietnam Advertising Association said that Decree 38 is a sub-law document, so it is impossible to violate the law. Therefore, the most important thing is to petition the Government to submit to the National Assembly to amend the Law on Advertising.

Mr. Le Duy Minh, Director of Ho Chi Minh City Tax Department According to Mr. Le Duy Minh, Head of Tax Department of Ho Chi Minh City, in order to control and manage taxes, their technology platform and business programs and software must be located in Vietnam and be managed by authorities. physical. Currently, the Ho Chi Minh City Tax Department can only verify from the bank account the revenues and expenditures of these units, that is only working at the “top”, but not yet able to do the “original part”. The City Tax Department is proposing to the Ministry of Industry and Trade to support this issue. “All these transactions, the Ministry of Industry and Trade, have to support the City Tax Department to be able to penetrate their system. We must have solutions and software to track online purchases and sales to be able to strictly manage them. I now just stop at the level of verifying that their accounts are opened in Vietnam, how they collect and spend taxes on that basis ”, said Mr. Le Duy Minh.

Mr. Jens Lottner, Chief Executive Officer of Techcombank presented at the AGM Specifically, in the period of 2021 – 2025, the Bank will focus on the most profitable sources such as home loans, CASA, asset management and promote strengths such as high-income customer segments. , real estate, payment. “Along with that, the bank will continue to diversify its revenue sources, participating in areas with potential growth in the future such as SMEs lending, ecosystem development, and partners,” said Mr. Jens Lottner. Mr. Jens Lottner also admitted that, so far, Techcombank has focused on the real estate sector, but this decision is not baseless, but carefully selected about customers. However, Techcombank also has a strategy to diversify into other areas such as telecommunications, energy … industries that play an important role in the economy and not only focus on large customers but small businesses, medium and personal. According to Mr. Jens Lottner, the next way Techcombank has a new vision is to change the banking industry, elevate the value of life. The Bank will serve different customer segments with the mission of leading the digital journey of the financial industry and each individual and organization makes a breakthrough to achieve success. “Outperforming every day, thereby bringing more value to customers and existing and future shareholders”, Mr. Jens Lottner emphasized. Techcombank Chairman and CEO run the Q&A session at the AGM Mr. Jens Lottner added that the Bank aims to reach a capitalization of 20 billion USD in 2025. Along with that, CASA rate will reach 55%; Return on equity (ROE) reached 20%. Techcombank’s market capitalization reached more than $ 5 billion in 2018 and at present it is close to $ 6 billion. Regarding the target of capitalization of 20 billion USD by 2025, are shareholders questioned whether they are ambitious? Techcombank’s CEO said: “The Bank will focus on sustainable, balanced, maintained and continuous growth to reach $ 20 billion by 2025.” In 2021, Techcombank targets a pre-tax profit of 19,800 billion, up 25.3% compared to the result in 2020. Credit balance is expected to reach nearly 356,200 billion, growth of at least 12% year-on-year. last and as far as the State Bank allows. Deposit value (including certificates of deposit for individual customers) is expected to reach VND 334,291 billion, growing at least 14.7% and in line with actual credit growth. “Confident with a new goal in 2021”, Mr. Jen Lottner confirmed. It is known that the restructuring loan balance under Circular 01 of Techcombank tends to decrease gradually over the quarters. From 3.6% in the second quarter of 2020 to 2.8% by the end of the fourth quarter of 2020. Techcombank’s capital adequacy ratio (CAR) is 16.1%. The loan-to-deposit ratio is at 78.1%; The ratio of short-term capital for medium and long-term loans is 33.9%. Notably, this meeting elected a new member of the Board of Directors with the candidate Mr. Ho Anh Ngoc (Chairman Ho Hung Anh’s brother). Thus, the number of members of the Board of Directors of the bank is expected to increase from 8 to 9 people. Looking back at the Bank’s business in 2020, Techcombank’s General Director said that it was an unprecedented difficult year in the world, but it was also an unprecedented year when Techcombank achieved many achievements. 2021 is the end of the 5-year strategy set and also a pivotal year for the next 5-year strategy. It is known that Techcombank has the highest credit growth in the industry, using up the credit limit assigned by the State Bank, in addition, mobilization also increased sharply, especially demand deposits (CASA). Mr. Ho Hung Anh, Chairman of Techcombank said that Techcombank maintains a very strong CASA development strategy, CASA market is only 22%, but Techcombank is up to 46%. “The Bank’s NIM is not high, not because of high interest rates, but because of cheap capital costs, high CASA,” he said.