Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Diversity or ‘dead’? At the end of April, Apple officially released the iOS 14.5 update, which requires the application to ask users’ permission before tracking their activities. This has directly restricted the flow of data Facebook receives from the app to build user profiles. These profiles allow Facebook advertisers to target more effectively. Apple’s privacy changes make it impossible for apps like Facebook to send an identifier to a customer without that person’s permission. Since then, the ability to prove the effectiveness of Facebook ads is reduced. For example, Facebook is now unable to provide advertisers with many metrics like how many people who saw an ad during the week actually purchased a product. “In terms of expertise, the level of influence is relatively significant. Specifically, the limitation in user data collection, the loss of the previous set of customers, the slower reporting system, makes it passive in the data collection. In addition, there are many changes in marketing logic and algorithms that take a long time for advertisers to adapt,” Mr. Ky said. The discordant relationship between two big names in the technology village has been a hot topic on online advertising groups in Vietnam recently. Photo: Fast Company. Nguyen To Uyen, CEO of Coll Group, calls the change on iOS 14.5 a new “storm” for advertisers on the Facebook platform. number. Not to mention, the orders coming from this operating system are also very good quality, the refund rate is low,” said Ms. Uyen. Ms. Uyen said that due to the habit of most advertisers, they rely on Facebook’s “Detailed Targeting” feature, which allows them to drill down to demographics, interests, and customer behavior based on IDFA (code). virtual profile of the user). “When the iOS 14.5 update took effect, most of the ads running suddenly became ineffective, seriously affecting the sales of advertisers,” Ms. Uyen analyzed. ”Don’t put your eggs in one basket” In July 2020, a wave of boycotts of Facebook broke out with the hashtag #stophateforprofit. A series of small companies and large corporations such as Coca-Cola, Microsoft, Starbucks, Unilever … announced to stop spending advertising on this social network, while others look to other platforms. In fact, as of 2019, Facebook is no longer the only address for business advertising. Experts also say that, in order to make a long-term advertising strategy, businesses must diversify their exploitation channels and find the maximum source of potential customers. “Focusing only on Facebook, users are ‘collecting eggs in one basket’ by themselves,” Ky said. For large enterprises, the degree of influence can be even greater, based on factors such as the field, the size of the business, the influence of Facebook on the business activities of certain businesses. “Enterprises have not yet adjusted to adapt to new needs. For example, now there are specific solutions, dealing with many fields such as e-commerce, education, real estate.. ,” Ky added. Without user data, Facebook can hardly prove to advertisers the effectiveness of the platform. Photo: Unsplash. Sharing the same opinion, Ms. Uyen also said that many businesses are deifying Facebook’s features. “This is just one of many intermediary platforms, bringing the right products to the right potential customers,” Ms. Uyen suggested about e-commerce platforms, social networks, newspapers, etc. have the ability to attract different groups of customers with different shopping behavior. The CEO of Coll Group suggested that advertisers change their thinking and how to place their ads. “Focus on analyzing the product’s core benefits, customer portraits, behavior, and psychology to come up with appropriate advertising tactics,” Ms. Uyen advises sellers to build content to attract more targeted customers than depend on prepackaged Facebook data. Finally, she believes that Apple’s action will open a new trend for technology companies. In fact, a week after launch, only 4% of Americans want to be tracked by Facebook. “The desire to keep personal information confidential on the Internet is the legitimate right of everyone, whether in the present or in the future. Therefore, business based on user information will no longer be appropriate,” Ms. To Uyen concluded.

Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

Young people’s favorite fashion fair “The New District” returns after a period of absence. It took place over 3 days (April 23-25) in District 10, Ho Chi Minh City. At “The New District” there are hundreds of clothing and accessories stalls for sale. The fair time takes place on weekends, so it attracts many young people to shop and play. Kien Hoang (founder of CYM brand, participating in this fair) said: “The brand’s clothes are designed by me, then processed and manufactured in Hanoi. I have my own store in Cau district. Giay (Hanoi) and District 1 (HCMC). Normally, my sales from ‘The New District’ are 3-4 times higher than the online form “. Fashion items at the fair are quite diverse. From clothing, hats, eyeglasses to jewelry, socks and phone cases. Everything is beautifully displayed with price list to attract customers. Tuyet Hoa (a student of Quoc Tri High School, District 6) and Thao Ly (a student of Intermediate School of Economics and Technology, District 12) make an appointment with friends to “The New District” to shop. “We went to buy clothes with a budget of less than one million dong. We were able to buy shirts and phone cases, about 300,000-400,000 VND”. It is not difficult to find many items with prices under 500,000 VND at the fair. Rich products with affordable prices help young people, especially students, easily find the right item. Thuan An (sales staff of the brand Thesubcult) shared with Zing: “We all attended ‘The New District’ when the market was held. Besides, we also have our own store. is sold mainly through the online form “. Due to the impact of epidemics, fashion fairs had to be temporarily shut down. Previously, “The New District” held every 3 weeks. Currently, the fair takes place after 2-3 months. Ly Na (pink shirt on the left, from Morphine Club, District 3) said: “I joined ‘The New District’ since 2017. Previously, the fair took place every 3 weeks. 3 months, the new market will be held. Therefore, the shopping needs of young people will be different. If held every 3 weeks, the number of customers will buy less than when 3 months. At the fair, Vietnamese domestic brands easily reach domestic consumers. “Our shop sells elastic bracelets. The products are made entirely in Vietnam,” said Nhat Minh (sales staff for Verus). Huynh Trong Nghia (third from left, student of Nguyen Van Phu Secondary School, District 11) shared: “My friends and I often come here to shop. My budget for each time is about one million dong”. Kieu Linh (a student from Ho Chi Minh City University of Technology) told Zing: “Today, I carry about 10 million VND in my pocket. I can buy about 10 items, mainly shirts, hoodies, sweaters … with total value is nearly 3.2 million “.

Photo: SCMP The SF5 model, co-developed by Huawei and SERES, is the first model to appear in the Huawei store. This vehicle running both electricity and gasoline is equipped with a HiCar system based on Huawei’s HarmonyOS operating system. The car can run 180 km in pure electric mode, while it can run 1,000 km in extended mode. Photo: FT A Huawei salesman said that the HiCar system allows users to switch between the phone app and the car’s central control system. You can also connect the car with other smart devices such as TVs, air conditioners … Photo: FT Previously, Richard Yu, the head of Huawei’s consumer technology division, admitted that the US embargo had negatively affected its smartphone supply chain. Photo: FT “Electric cars are the only product line that can offset the losses in the smartphone business because they are expensive – although the total sales are not as high as smartphones,” the senior employee said. Photo: FT Two cars, one in blue and one in white, have appeared in stores in Shenzhen, Shanghai, Hangzhou and Chengdu. Users can also pre-order the car on Huawei’s e-commerce site Vmall with a deposit of 1,000 yuan. These vehicles are priced at 216,800 yuan and 246,800 yuan.

An auto warranty is a must-have when buying a car, demonstrating the manufacturer’s responsibility to the customer, making sure the product is sold at its best and increasing the buyer’s confidence. Currently, some car manufacturers confirm the quality of the car through warranty. However, the car owner should note that for some cases such as adding some accessories and toys on the car, it is possible that the warranty will be denied. Refusal of car warranty “degree” Warranty between car manufacturers may vary, but there are some common features regarding the eligibility of the warranty as well as disclaimer. In particular, many car owners are also confused that they will be denied the warranty. Mr. Nguyen Hoang Quan shared: “I need advice on installing options such as DVD, subwoofer, reverse sensor, camera … In general, it is related to the electrical part and works at the outside garage that is not managed by the car manufacturer . But when buying a car, the sales staff told me that it will not be covered by the warranty according to the regulations. ” Issues such as glazing and floor coverings do not affect the vehicle’s warranty. Photo: THY NHUNG Accordingly, some people believe that this is just a “trick” for sales of employees, while mounting toys outside will not affect the car warranty. However, there are also some opinions that car owners should consider and ask the car manufacturer before adding the interior. “I think that before doing it, I also advise some brands, instead of installing it outside, the owner can buy accessories to bring into the installation company and still be warranted. Most of the electric damage is due to the addition of toys (electrical parts) without reference to the design diagram of the circuit according to the vehicle “- said Mr. Ngo Quynh, a car owner. According to a survey of PV, although according to regulations of some car manufacturers, the installation of toys or not depends on the toy involved, affecting which parts of the vehicle. For example, furniture such as screens, speakers or cameras … affecting the electrical system may be a possibility that the car company will refuse the warranty. However, not all car manufacturers “impose” this regulation. Each car company rules differently The installation of accessories can cost the cheapest about 200,000 VND and the highest up to tens of millions VND. Having lost a large amount of cost to “level” the car, in addition to not being warranted, the owner should also note. Mr. Chien, Manager of Muoi Hung Auto store, said that it depends on the position that the owner of the car can replace or renew. For example, cars such as Audi, Lexus, BMW, … luxury cars, technically not hard-skilled will be susceptible to errors, so the firms refusing to warranty are correct. For large interiors, more skilled engineers are likely to make no impact. “Ordinary cars are not a problem, but when buying a car, the sales staff will also advise customers” – Mr. Chien said. According to Mr. Chien, related to the screen, lights, sound, the use of electric wires is likely to affect. It’s okay to have parts like flooring, leather or glazed. Because in the process of doing, there are errors that the technicians do not notice, affecting the safety of the vehicle, this problem cannot be confirmed. Universal models with normal structure and not as detailed as luxury cars will be more difficult to handle. Regarding this issue, the director of a car dealership in Ho Chi Minh City also shared: “This is not a strict regulation of car manufacturers, but this regulation is intended to ensure safety for owners, especially when traveling on the road ”. In some cases, warranty may be denied – In cases where customers take the car for maintenance and care at other facilities, not with the company’s warranty center. If there is any damage or damage, the car company is not responsible for handling. – Products and liquids such as oils, greases, battery electrolytes, radiator coolants, air conditioner refrigerants, power steering fluids and other items not approved by the manufacturer Export specified. Any damage caused by or related to the above products is not covered under warranty. – Damage caused by participating in racing, parade or any competition, if damage occurs, the automaker is not responsible. – Installation and replacement by non-genuine parts causing damage to the vehicle. Such as coolant, raw material, lubricant is not suitable for vehicle. – Using non-genuine parts or using the wrong fuel, lubricant or liquid not recommended by the manufacturer. – When modifying or assembling or dismantling equipment on the vehicle, affecting the function and operation of the vehicle.

Gypsum is a substance whose main component is calcium sulphate which contains many heavy metal metals such as lead, cadmium, … which are dangerous to health. However, due to its fast-setting properties (often used in construction), the price is cheap, only about VND 60,000 for 40 kg, so it is very popular with manufacturers.

Illustration.

According to the traditional way of making tofu, often using sour vinegar or manually fermented tofu itself will produce a little amount of scum and is quite time-consuming and unprofitable for the producer. As for plaster, the scum will float faster, precipitate faster, double the amount of scum and make it possible to use less beans to make much more profit. Thus, the bargain from using gypsum to make tofu has made production establishments blurred.

Delicious and safe tofu

First, a piece of delicious tofu is usually ivory-white, very soft.

Second, the characteristic aroma and fatty taste of soybeans, like when eating whey, will prove that it is quality tofu, safe for people to eat.

Tofu mixed with plaster

Due to being mixed with gypsum, it is certain that the taste of tofu will be markedly different, in particular, the taste is slightly acrid, holding heavy hands than the weight before mixing it.

In addition, the tofu with tofu is usually yellowish, the more yellow you can confirm the more plaster of the tofu. At the same time, the hardness and firmness of the “witty” tofu is twice that of the normal fresh tofu.

Hopefully these sharing will help you choose a quality tofu piece for processing delicious dishes, everyone who eats it will also commend it!