Trends in furniture design favor simplicity and versatility in order to reduce costs during the epidemic period. Changing shopping needs
Mr. Nguyen Van Binh, residing at lane 133 Thinh Liet (Hoang Mai, Hanoi) said that his family had just bought an apartment in Tan Mai street (Hoang Mai) and was installing it. furniture. However, due to the decrease in income during the Covid-19 epidemic, his family prioritizes moderate-priced wood materials, from 700,000 to 800,000 VND/m2 to build beds, tables and chairs, and floors. For other furniture, such as TV shelves, wardrobes, and kitchen cabinets, preference is given to industrial wood with prices ranging from 400,000 to 500,000 VND/m2. “Wood is still the most popular product when it comes to interior finishing, but with the current epidemic situation, my income has decreased, so I have to use affordable products. In fact, cheaper products do not mean that they will break quickly during use. If the elements are not moldy, waterproof, etc., it will still prolong the life of the furniture. In addition, using affordable products when you want to change the design is also less expensive, “- Mr. Nguyen Van Binh shared.
Currently, most people do not want or cannot afford to install high-class wood products, instead switching to industrial wood product lines, such as MDF, Veneer, and MFC. .., has a lower price, but not much inferior in terms of design, usability, even somewhat superior in form. According to General Director of Tam Phat Fine Art Wood Company, Pham Quoc Truong, the affordable industrial wood product line is the preferred choice by consumers, not only at the “softer” price compared to natural wood. , but also in line with the tastes of today’s youth. “Industrial wood is simple but still brings sophistication in design, easy to use, easy to clean. This is the advantage that helps industrial wood furniture to compete fairly with natural wood” – Mr. Pham Quoc Truong acknowledged.
Simple design choices
Mr. Hoang Van Thuy, owner of Thuy Ha furniture factory, Lien Ha commune (Dong Anh, Hanoi) said that currently, wooden products used for interior decoration on the market have a variety of designs. price. Wood material not only brings elegance and aesthetics, but when designed, it is easy to combine with items in many different spaces. Therefore, wood materials are always preferred by people.
Accordingly, sophisticated patterns and motifs are replaced with less cumbersome, monochromatic shapes, suitable for young families, townhouses or apartments. In addition to meeting the requirement of simplicity, due to limited living space in urban areas, consumers want to use multi-functional, integrated furniture, for example, kitchen cabinets with many drawers, rotating cabinets. or slide to hold multiple items. In addition to simplicity and versatility, smart furniture also plays an increasingly important role in living space in urban areas to optimize the area of ​​​​the house. For example, combining the use of a wooden table with a bed with many drawers, the foot of the stairs combined with a shelf… The arrangement of utilities near each other helps the house space to add more space, people can more opportunities to enjoy the benefits of 4.0 technology. With the change in tastes, along with the tight spending mentality during the current epidemic period, consumers are tending to use wood products with simple designs and multi-purpose furniture.

Owner of Thuy Ha furniture factory, Lien Ha commune (Dong Anh) Hoang Van Thuy

Thanks to improved revenue, Halico’s gross profit also increased sharply to 11.3 billion dong, 2.7 times higher than the same period. However, because cost of goods sold and selling expenses still accounted for a large proportion, profit after tax in the first quarter of 2021 still suffered a loss of 1 billion dong but decreased by 88.4%, equivalent to a loss of 7.59 billion dong. with the same period in the first quarter of 2020 (loss 8.62 billion dong).

Net revenue in the first quarter of 2021 increased by nearly 10 billion dong compared to the first quarter of 2020.

In 2021, Halico targets net revenue of 115 billion dong and pre-tax loss of 31 billion dong. Thus, the company’s revenue target after the first quarter has been completed by 31%.

In 2020, Halico had a loss of 31 billion dong. However, this loss was lower than in 2019 (a loss of 65 billion dong) was thanks to the significant reduction in expenses. This is the 5th consecutive year this business has fallen into a loss situation.

Halico continuously fell into a state of loss.

According to Halico, the company has difficulty doing business due to changing and stricter tastes and requirements of consumers. In that context, Decree 100 strictly controls the consumption of alcohol and beer products, contributing to the decline in sales.

Halico outlined a development plan to open new showrooms. Besides, Halico continues to maintain and develop the Restaurant channel; search for consumer markets for 96% vol alcohol, 70% vol alcohol and HaliClean hand sanitizer.

Halico, formerly known as the Hanoi winery, was established in 1898 at 94 Lo Duc. The period 2008-2012 was when Halico achieved rapid growth in revenue, affirming its number one position in the wine industry of the country. However, Halico’s sales and profit figures plummeted in the two years 2013-2014 and started to sink in losses since 2015 up to now.

As of March 31, 2021, Halico’s total assets were only VND388 billion, down 7 billion from the beginning of the period, accumulated loss of VND445 billion increased by 31 billion compared to the beginning of the period.